KGCI: Real Estate on Air - Innovate, Inspire, Lead with Tristan Ahumada.

Episode Date: May 20, 2024

Welcome to Real Estate Real World, where we talk to the mover, shakers, and leaders that are getting it done right now in the real estate industry and beyond. Your host, Marguerite Crispello, started this podcast simply dedicated to call people about what's really happening in this crazy roller coaster ride of real estate. Be sure to subscribe on iTunes and stay up today on the newest stuff by adding yourself to the list at WWW. www. realestate realworld.com. Now your host, Marguerite Chris Bellow. Today is a very exciting day. I'm really excited to welcome my next guest. By the way, this is Marguerite Chris Billow with Real Estate Real World, where we get to talk to all the cool people. And the funnest thing about this interview today is I originally interviewed him on Real Estate World podcast back in 2016. So it's been, what, seven years now since,

we've talked and I'm excited to hear how life has changed and life has progressed from my friend Tristan Ahumara, who is here today. So let me give you a little bit about his bio. Tristan became rookie of the year at Century 21 at age 24, his first year in the real estate business. He's now in the top 1% of all real estate agents in the U.S. Tristan also created Lab Code agents in 2014 as a Facebook group, and he has grown the popular social media page to over 159,000 members. He's a CEO and founder of a brilliant tribe, an online community builder, and social media strategy company. Tristan strives to help people throughout the world as a Fortune 500 consultant, leadership, and growth coach, and a people editor for Success Magazine. Welcome,

Tristan. I'm happy to be here. I'm happy you're here. I'm happy you're here. We were talking a little bit beforehand. I was saying how I'd listened to the podcast back when we did it back in 2016. And this is how technology has changed. First of all, back then I was using free conference call.com. So it was all audio. And the sound was terrible. And at that time, when I interviewed you and Nick, the LabCode agents group had only 13,000 people. So it's crazy that it has gone. that crazy viral big in seven it's been faster than that but in the last seven years since we talked yeah it's pretty crazy and the cool thing is it's all organic so we don't we still don't pay for any of it to grow more and i speak for myself but i'm sure i speak for the majority of the members is that

there's such incredible value in there always there's always something good and it's funny because I haven't posted a whole lot in there because I've had other stuff going on, but I usually go in and I look at the comments and see what's going on. And just the other day, I randomly ended up on a feed about somebody who was having challenges with a buyer who wasn't being loyal. And I just posted something about what I do. And I got 150 messages. I'm like, wait a minute. I woke up the next morning. There was like all these messages asking me. And I was like, okay. And it's just a simple agreement that I have. I'm like, yeah, I'll send you whatever I got. I don't care. But it was nuts. I was like, oh my goodness, that's crazy. So tell us a little bit about

what has changed over the last seven years since we've talked. You've done so much. It's hard to even know where to start. I think if we can start in one place, it's a great question. That could go a lot of different ways. I would say I've become more comfortable with who I am. And I think that has a lot to do with just pushing myself to be in in places that continually make me uncomfortable. Right. And I've realized that who I am is always taking on too much, doing too much, and consistently feeling like I'm playing catch up. So there you go. I think I'm finally comfortable. Isn't that the bonus of getting older is being more comfortable with who you are? I'm going to be 60 in November. So it's hard to believe.

But I think that's, to me, one of the greatest blessings is we just don't really care. Not in a mean way. I don't think it's, I don't care what other people think, but I don't really care what other people think. You just got to be who you are. Yeah, that's interesting. Yeah, it's very true. And I think also knowing that I just don't know, I don't know more than I know. And I know very little.

So I think knowing that, knowing that I at least know that there's a long way to go. So I need to surround myself with more amazing people. It's funny because I've always said there's a difference between cocky and confident, right? And confident comes from experience and actually knowing what you're talking about, where I've seen that people that are really cocky are kind of pretending, I think, to be something maybe that they're not or they're trying to fake it until they make it. I don't know. I don't know if that's actually any kind of definition and any kind of dictionary anywhere.

But that's my personal opinion. is I meet, you meet somebody who's really young and really think they're all that in a bag of chips. And then you go, oh, you'll figure it out. You'll evolve. It takes time. Hold on that. I think when you come across, when we came, when I came up into, in the industry, I have a lot of people trying to shoot me down in the industry. And I know that looking, now I look back and then I look to where I'm at now where other agents are coming in. I can see how I can easily shoot down other newer agents coming up, learning new things.

But instead, because I was shot down pretty bad a few times, I try to make it a lot easier for agents that are coming up to empower them and make them feel like it's okay to make mistakes. It's okay to do things when you're overly confident. It's okay, right? And I think changing that atmosphere, you're at least in the group with 160,000 agents. Just changing that wherever we go and empowering other agents to grow and feel like

it's okay to screw it all up. Nobody's going to try to kill you or shoot you down or look for something you're doing wrong. I think it's important for an industry to continue to pave new ways for agents to succeed differently. And we don't have that sometimes. Yeah, I agree 100%. I think where I was going a little bit with that is that the people who come across as the

know-at-alls and don't. embrace, right? They don't embrace the opportunity to learn or not really open to learning from somebody. Like, I think that's probably something that I've learned most in my age years, too, is just like you said, I feel like I know less now than I did back then. But I think that's because I'm so much more open, like you mentioned, to other people's opinions and thoughts and how they do things. And then, of course, getting around bigger people, right? Or better. I hate to use the word better because I wouldn't necessarily say there. I think people get caught up and better. But I think that they know, it's like the bigger pile theory. If more than me about a subject,

then I need to listen to you until my pile is bigger. My information is bigger. And then maybe you'll listen to me or maybe you won't. Yeah. That's very true. Maybe you'll end up in the same spot, right? Who knows. Exactly. The other piece to this is in growing is realizing that I'm okay at whatever level you're at doesn't matter who I speak to. If you want something badly and you're going to make it happen, you're going to go through whatever you're going to go through to get it. Or you're comfortable living the life you're living too. I'm not going to push you if you don't want to be pushed. But the piece that was important for me to understand is that you're going to do whatever it takes on your part to try to make yourself succeed or at least attempt to succeed.

And you're watching up for yourself. And I think I didn't understand that coming in a lot because I always felt like, why would they do that? It's okay. Everyone is selfish. It's normal, right? They're always watching out for themselves and their best interest. And that's okay. I didn't understand that part. And I grew into that. And then the other piece is, I feel like a lot of us have this wrong relationship pain and so you have two levels of people you have the people who talk a bunch of talk and you have the people who talk the talk and know how hard it is to continually grind every single day and just push and push and push and push while these people are talking and it's a whole different level of people and it's not the hustle culture it's not that it's just acknowledging that if you want to get to a

whole new level in life, in business, in anything, it's going to require you to change your relationship with pain saying, hey, I got it. It's going to be super hard. It's going to be painful emotionally, physically, monetarily, every possible way. It's not easy. And it's never going to get easier. You're just going to get a little bit more comfortable with the shit that's happening to you and around. And that's what I've gotten comfortable with. Yeah. And you've been through quite a few changes since our last conversation. You're now, you run a brilliant tribe, right, which I've loved to follow and you're always adding value there. You've switched companies and you've done some different great things there. And on top of that, you're part of

Success Magazine as well, right? Yeah. And so what let what would you say led you, led you to, okay, let's start with Brilliant Tribe. What led you to create and develop that? And tell us a little bit about what it is. Yeah, a Brilliant Tribe is helping people lead better. So whether it's leading themselves better, leading their businesses better, leading their families better, the point is, it's your duty and it starts with you. And because I've been able to touch different parts of businesses, real estate, startups, technology, marketing companies, I have a different type of clients from all over the place. And so I feel like after going through different processes with different companies,

it's not just about helping them with marketing. It's not about this online lead generation tech. It always goes back to something's up. Like you're not looking at this right. Something's probably wrong with the way you're living your life. Let's take a look at that, right? And so that always is where it ends up. yes, we have all the tech pieces like Glenn and I talk about the different tech pieces, right?

But when you look at it, it's like it always comes down to the person. It's like the mindset. That's always the issue. And so when I realized that, I was like, I want to build something that goes a little bit deeper than just, hey, this is how you do an open house, right? Or this is how you call for sale by owners. And so because of that, I started this company and then it started pivoting in different ways follow up boss and hired me and said hey can you run our marketing department and help us grow our communities and I'm like yeah I think I can do that and then it's just started pivoting so many different ways like that and so a brilliant tribe became the company that I hold everything under coaching community building the marketing arm for a while

a brilliant tribe, but ran all of the social media and podcast for Success Magazine. They didn't. Oh, wow. They didn't outsource it. It just, they didn't do it in house. They outsource this to me. Sorry. Yeah, we do a lot of things when it comes to that.

And that, that started from a simple thought, which was, I need to do a better job as a leader. Where do I start? And that's where it came from. It was incredible because, I mean, don't you think that you, even, I, I mean, I don't, I don't know if you ever feel like you're the best leader, right? I don't know. Do you? I always feel like that's a work in progress.

Like even when I think, ah, I'm pretty good. Then something shows up to say, no, you need to step it up a little bit more. And I think that a lot of us struggle with that leadership role. And I don't know that most people, their intent is to go be a leader. It almost seems like it happens organically. And then all of a sudden one day somebody, you're a leader. And you're like, what? And then you're trying to figure out, okay, how do I actually step, maybe it's just me,

but how do I actually like step into that role and get better? I know that I'm always trying to figure out ways and working on becoming a better leader, but I feel like that's a daily, that's a daily struggle or challenge, I guess. It is. It is a daily struggle. And that's partly what makes you a great leader that you think that. Because the ones that don't think that consistently are the ones that make the shitty leaders, right? Yeah. Because they've got it all figured out. Marguerite, so it doesn't matter. But you and I don't have it all figured out. And that's what makes us better, right? Because we're consistently trying to find ways to actually make a bigger impact. And that's what we look for in people as well. Does this person think they have it figured out?

Great. They don't. Awesome. Now, what are they doing about it? Because it's one thing, saying, okay, I don't have figured out. And then it's a whole other one saying, let me do something about it. So help me understand this then. What does, what are some steps? Because we didn't really have a plan for this conversation, but I love where it's going. Is it what are, if you're somebody who has landed in a leadership role, so to speak, and you feel like you need to work on those skills and develop a stronger, I think we all feel like we're never doing enough. So how do you go to that next level or that next step, so to speak, of becoming a better leader? Do you guys have a process within your brilliant tribe?

Or is it something it's just a matter of getting around different people? We feel like becoming a better leader is an ongoing process, but it starts with the standards that you live by. And the standards that you live by come down to what you consistently do, your routine. What do you wake up and do? what you do throughout the day? And a lot of what we do normally is automated. We check our socials. We go check our emails.

We respond back. We never take the time to slow down and say, wait a second. What is this routine accomplishing long term? Is it accomplishing the priorities that I have? More importantly, the priorities that I know I need to work on, self, family, business, self, spiritual, physical, your health. emotional, mental. What are you putting into your daily life to learn to continually grow on that allows you to step into a newer version of you?

Who was talking about this with me is Glenn and I, Glenn Sanford, he said, Tristan, a lot of people, a lot of people don't give themselves time to tinker. That's what he was saying, to tinker. He goes, I like to have about 20% of my time tinkering, right? And obviously Glenn, right? So he's a big teacher. Yeah, he's an extraordinary leader. So I've been with EXP seven years now. And so I've watched this company go from 1,400 agents to close to 90,000. And I've spent a lot of time with Glenn much more in the beginning than now because he's so many things going on. But he's such a fascinating, unassuming is the only word I can really give him, man.

Because if you just ran into him in a grocery store, like you'd have no idea. who he is or what he's done or doing, right? Such a. Yeah, but that's part of it. I think we don't give ourselves enough time to think, to tinker, to reflect. And that right there, that what he called the 20%, I think creates who you become,

what type of leader you become. It just creates you. And if you don't have that, you're just letting life take you in and out of whatever it's going to take you on. And that's the biggest challenge. So that 20%, as I've been able to interview so many different high achievers, I found that a lot of them have this set time in their calendar where it's time to think. You ever notice this? Marguerite, tell me of your notices. You're in the shower and you get that.

this amazing idea. And you're like, oh, man, I get these amazing ideas, right? And a few years back, I realized that the only reason people get these amazing ideas in the shower is because they don't set time to think any other time. They don't have their cell phone. They don't have anything else. They're just sitting there in the shower and their brains going, hey, you know what? I don't get this moment any other time. Let me talk some good stuff. And that's what I'm talking about. That shower moment needs to live inside of the rest of your life purposefully. That's what creates the best leaders, the best thinkers, the best anything. Yeah, that's brilliant.

And because I know, too, like when you, if for any of you that actually take a vacation, when you take a vacation and you're laying out on a beach somewhere, you're in a beach chair, or for me, like when I'm at the spa and I'm completely disconnected, I always come back with a book full of brilliant ideas, so to speak. Take that. Okay, so let's take it there for a moment. What does that look like for you? Do you block out a certain amount of time to just think and be in your head and sort things through? I have a whole day for that. Not only do I have an hour to two hours daily, but I've blocked out a whole day for that. I realize that's how important it is for me to continually build the businesses that I have, continue to build those, and then implement new ideas on. the businesses that I touch through other partnerships. And I've come to realize that those times allow me to think through

possible scenarios of what's going to happen and also look at the opportunities that we currently have because we have problems in those. Oh, there's a problem. That's a big opportunity, right? And we move so fast that we just try to solve those problems where we really need to anticipate that for the future and say, say, wait a second, here's a bigger problem here. I'll give you, I'll give you one that we've been working on for EXP. Onboarding.

So as soon as I came in, the very first thing I said was Glenn, what the hell is this crap? You should have been here seven years ago. I'm like, I had second thoughts. I'm like, whoa. Oh, yeah. That's the only thing I could say. I talked to other agents and they're like, yeah, it's garbage. And so I'm like, okay, it sounds like what we're doing is just solving the problem then individually one-on-one, right?

Why don't we just skip to the end and be like, how can we implement AI to work this? Right? And so that. So that allows us to one tool that we use in just stepping back and taking a look at it and having time to think, it's okay, where does this start? What's the middle? What's the problem? How do you solve it? What are the different solutions?

And then we're using Mind Meister to do a lot. a lot of this. So it's just a little flow chart, little cute thing. I saw you, you sent me a message on that because I saw you did something like that in Lab Coates a couple weeks ago, I think, where you were asking about lead generation, right? Yeah, I was trying to figure out what are the possible lead prospecting avenues. And then I built out this great thing. Now it's got a hundred plus little arms and I'm like, I think we can do more with this. I don't know what we're going to do with it yet, but we're going to figure something out there. Yeah. So tell me what does that thinking time, as you call, I like the word tinker better

because I remember growing up my stepdad had an old like 57 Chevy or something, some old truck, right? And it used to drive my mom nuts. He spends hours out there tinkering and tinkering on that truck for hours and hours. And obviously in hindsight, that was his escape zone or his place that he could go and think. tinker or escape. But now it feels so, the only word I can think of sometimes is because we're so consumed with social media and being connected so much. Like the idea of disconnecting and spending an hour or two or even a full day like that is probably traumatizing to some people. They're like, what happens if something happens when I'm in my thinking time? How do you manage that? And what does that look like for you. It's a good question. So here's where that classic saying you've got to slow down to

speed up comes in because now I'll take one example. Let's just grab online lead generation. And in online lead generation, let's take on, I think, is something more simple. What could it be? Facebook lead ads is a little simpler than Google PPC. If we take on Facebook lead ads and we want to build on it and let's say I'm starting from scratch because I'm like, okay, I know Facebook lead ads great. I know Facebook's the third-months visited website in the world and 70% of Americans are on it. I want to capitalize on this and I don't have an organic reach. So I've got to put maybe $1,000 on there. I would start with if I know that's a priority and that's a route I want to go because I've taken the time to write down what I want to do. I want to get more business from

real estate. What am I already good at? I'm okay at marketing. And I love Facebook. Great. We got there. Now I'm like, how can I learn more? That's where you would go to UDEMI. because you're writing it down. Maybe I should go to UDEMI and take a course there. They're only like 12 bucks. Okay, that's affordable. Done. Then you're going through there and you're writing it down.

This is a whole day and then you're writing it down. Oh, I didn't know that. I didn't know. That's how you make a lead ad. You add questions to it too to make it more enticing. Great. Now let's set some time tomorrow to apply this. Then you set how much?

20 bucks a day. Okay, let's go. What's the lead flow process? Look, got it. Oh, I made a mistake there. Fix that shit, right? I spent 100 bucks. Damn, right? Now you go back, cut that, change the ad. Now lead routed to, let's say, follow-up boss. What did that look like? Okay, now, why are people getting back to me after? Oh, my lead follow-ups down. Let's fix the lead follow-up. This is a whole process that involves you taking the time to tinker. But a lot of us are just like, let's just go to Boomtown. They can do it for us. Boomtown can do it for us. Let's just give it to Boomtown. Online lead suck. That's what happens because you didn't take it.

All right. Got it? That's why. So now, because I'm operating that from the very beginning, I can build a lead ad. I can build anything on the back end because I took the time to understand it. And now I can go to you and say, hey, look, looking at what we're looking at, these companies, they're not doing so good with lead ads because I understand it.

You're going to outsource it. And now you become not only an expert, but your online lead generation works. So my ADD side steps in to say, how do you keep from going down 50 different rabbit holes when you're in that? I heard 10 rabbit holes right there. Yeah. So in doing research and interviewing some amazing doctors through Success Magazine, it comes down to training your brain to smoke focus in small spurts. because what we've done over the years, you and I both, over the years, a lot of us actually, is we've trained our brain to think that everything coming at us,

information-wise, is important. And what happens is we create neuropathways to respond that way. So we can take on a lot, but we can't prioritize and focus in a two-hour spurt because we've been trained to do the opposite. So what you have to do, and this is where the heart comes in, right? This is why I started with hard. Where the heart comes in, you have to sit down for 20 minutes first and be like, okay, 20 minutes, this is my goal. Because what you're doing is you're creating new neural to teach your brain how to think again.

And what they've noticed in the research is that the human brain doesn't stop expanding and doesn't stop becoming malleable until the late 90s. So you can continue, this is crazy, you can continue to teach your brain how to think correctly and remove this AD. Now, in extreme cases like ADHD and in some other extreme cases, you do need medication, but at the same time, you also need to put in all those other pieces in place like the practice.

right, the eating healthy, the working out. Because all of those things help in rewiring the brain. It's interesting that you said in the 90s. So my great grandmother lived to be 102. And on her 100th birthday, went on this 10-day Caribbean cruise and wore like these wild moos and all that. And I remember asking her because I was around 20 or 22, I think, when she actually passed away.

So I remember asking her like, how what has, imagine, first of all, what her life looked like. She died in 1988. So imagine what she saw in those 100 and 100 plus years of life and technology and everything. But I asked her, I said, how do you, how did you make it so long and what is your key to living a long time? And interestingly enough, it ties back to what we're talking about. She says every day without fail unless she was like horribly sick, she went for a walk. And she simply went for a walk and she would walk for anywhere from 45 minutes to an hour. And she said she would just walk and enjoy nature and look at what was going on in the world.

And I remember thinking, just walking. Like, that's so boring. I'm like, are you doing anything on that walk? Like, what are you getting accomplished? And I think that's what a lot of people tie that thinking, tinkering, quiet time to. is not getting stuff done when in reality you've said this whole time that is the most valuable thing that highly successful people do or highly efficient people i would even say we didn't you yeah that's it that's a hundred percent i mean look at warren buffett and charlie munger

what charlie munger's 99 years old and warren's in his early 90s i think they're still going full on they're still going they can they can outdo me in anything that has to do with finances or anything in all day long. Yeah. So you're saying you start with just taking 20 minute windows. Do you literally set an alarm on your phone and try to stay focused? You do. You do that because what you'll notice is that even when we're reading in general, we unfocused.

We like sometimes our brain goes off on a tangent. And it's, oh, that's right. I was reading on page whatever. and so back to reading. It happens when you're driving sometimes too. So the spurts, the 20-minute spurts are key so that you can get right back into it and put the alarm on and then go do something completely different.

Just train your brain that, hey, brain, you're not going to get tired because we're only doing this 20 minutes. This is what we're focusing on. You can do it. I feel like we have to drag our brain into it. We're going to do this. Kick it and screaming. Tell me about it.

It's consistent back and forth. So tell me what is next for you. You've done so much so far. Like what is next? What's the most exciting project you're working on right now? I want to test out. I want to test out courses. I've never really done courses before.

So I want to do, I want to, I'm going to, we're writing our second book now. So book number two, but this one's going to be on routines. So evening routines, morning routines. and the science behind routines. That's one. And then courses. I've never done courses. So I'm just going deeper with courses so we can help out people.

Because I have this set of questions that people always ask when we go on stage or when I go on stage. And so just answering that in the form of a course and being able to people to being, having it available for people to access it. I love that because that's actually ironic because I've been working on some courses myself. and 30 years in the business. Like you, I've sold a lot of real estate and a lot of even the thing that happened on lab coats. I was like, I probably need to write a course around that because that's a very common problem. Let me give you two books. One of them I did interview.

I didn't interview this author, but I just finished it two weeks ago. It's really good. It's called How to Get Paid for What You Know. Oh, yes. And it's by Graham Cochran. That's number one. And number two is trying to remember the name I did interview her name. I think her name is Amy Porterfield.

Let me check. Oh, I know, Amy. I met Amy years and years ago. I was in Marie Forleo's private coaching club back in 2009. I love, love Marie. She's done amazing things with her B school that she's done. Have you ever been in that course that she created? Yeah, it's an extraordinary course.

It looks amazing. Oh, it is amazing. And the thing I love about that course is you pay, how she has her course set up is you pay one-time fee and you have lifetime access. And then they update it every year and resell it. It's pretty extraordinary. We can maybe do a Zoom call offline and I can show you some of it. But it's cool. And Amy Porterfield was in that coaching program that I was in back in 2009.

And she's gone off the chart. extraordinary. Another great course is the one that, oh, now I'm not going to think of her name. She does a lot of, she has, it's called the copycure that she, Marie Forleo did with her gal who does all her copywriting and it's extraordinary. And that's how Marie has built her entire business is through courses. And there's some extraordinary courses that I think, like I've wanted to for many years develop one that's similar to B-school, Marie's B-school for the real estate industry. Look, we can share ideas, okay, going back and forth. because I'm going to build this and I'm going to start with the thing I think I know the most right now is Facebook groups, building massive communities and how to monetize them.

So that's what I'm going to start with. What is the name of your book, by the way, that you just put out because it's awesome. Real estate. Real estate prospecting. That's what it's called real estate prospecting. Yeah. And so I have the book. I've been working on getting through it.

my ADD has taken its toll. I wrote a book too, but I know. I wrote a book too about relationships. Mine's called 100 Things I Love About You. But it is. I'll send you a copy. I'll get your address off the line. Looking it up right now.

A hundred things I love about you. You can actually, there's a website that is actually 100 Things I Love About You.com where you can go to Amazon either way. But your book I started in, it's actually really, actually, I shouldn't say it that way. Your book is very good, not actually really good. That's okay.

I get that all the time. This is what I get. I get, Tristan, your book's not shit. I'm like, it's not. It's crazy. I'm like, dude, it's the best. I love that. Exactly.

So that's your next big thing, courses. I'm excited to see what you come up with. And of course, I'm more than happy to share with you what I know. I'm not, I'm just getting going. Me too. We're going to go work at this together. Let's see how this goes. I think that there's definitely a need.

What my question always is in those courses is I wonder the retention rate of a lot of them because it seems, I don't know about you, but I know that I've signed up for lots of stuff over the years and then I either never get into the program where I spend 10 or 15 minutes in it. So that's one thing that I've really thought about is, okay, how do I make it sticky per se? Were they really going to learn something? Like if they get in there and do it, they're really going to genuinely, which I think you always learn something if you do it. but it's keeping that keeping them focused you know who dean jackson is yeah i know dean yes

yeah dean is awesome i've known him since way back on 97 i think and back in the day we used to have these internet marketing weekends where it was crazy but we're talking way back anyway he does have you ever seen his 50 minute focus finder no i never have okay so youtube it or google i'll find the link and i'll send it to you but it's 50 minute focus find it's 50 minute focus finder focus finder that he does. And it's fantastic. Fantastic. He did it probably 20 years ago, but it's still legitimate and still there. It's really good. Yeah. And I love Dean to pieces. Anyway, he's just the most like chill guy. Like you can't ruffle him. Like he's just like, his voice never changes has nothing ever changes. And I've known him. I met Dean in 1997.

So I was in, I'm sure you probably know who Joe Stump is also. So Joe Stump had buy referral only and Dean Jackson used to come to Dean's, the Joe's main events. He always spoke at his main events. And Joe had created this mastery level program as part of buy referral only. So three times a year, we would fly to San Diego or Florida or something and spend three days in this like mastery group. And Dean was always a part of that.

And then Dean created, Dean was the original creator of, I think, the squeeze page. And he, I mean, we're talking back before those. I think he's the one who actually invented it. I might be giving him too much credit, but I don't think so. And we used to do these internet marketing weekends where we would fly to San Diego and we would spend the weekend coming up with great domain names and building squeeze pages. And this is actually a funny story. I created a domain called Placer County MLS.

I'm in plastercounty.com. And it was a lead magnet. People were literally coming there, filling out their information. And I was getting hundreds of leads with this Plaster County MLS. We're talking back in 19 or we're talking about 2000, maybe, 2002. And I was getting tons and tons of leads from this. And then I got in a fight with our local MLS because they're like,

you can't use the letters MLS. I go, how can I not use the letters MLS? But anyway, I ended up winning that. But it was comical because we would go for the weekend and we'd come up with these great domain names and create these squeeze pages. And it was a ton of fun. We're talking probably 99, maybe 2000. Yeah. I'm dating myself.

That's a really good idea. Like that concept, like these small masterminds on a specific topic, those would be really good. It was brilliant. I miss those. Dean still does small group mastermind. He still does those. I think he has one coming out. And he has a podcast called a couple of them, but listing agent lifestyle. And then I love marketing with Joe Polish. Yeah, I do. I have listed that one. Yeah. And he has one called listing agent lifestyle. That's really good. I did an episode with him back when he first started it. But Dean is an extraordinary, brilliant human being. One of my favorite people on the planet. Yeah. But yeah, I would love, like, love to definitely engage more or work more on any kind of courses or anything you're working on.

And I would be really interested in that. I'm definitely fascinated by that and that topic and that concept. I'm just trying to think of how can you create them? My just thoughts around it more are how can you make them, I think, shorter courses are probably better now for people's attention span. Yeah. I agree. I agree. The other piece to that is maybe there's two pieces as I was thinking here with

what you're saying is if you're going to create courses, let's say it's a course for real estate agents and sorry, it's a course done by real estate agents for the consumer. So buying, selling, whatever you're going to explain. I think having a 10 minute full of really good nuggets that does the whole long course that summarizes it just in case you never get through the course. Say, hey, guys, start right here. That way, if we never get through anything else, at least you get something that looks very good. That's number one. And the other part I was thinking is making a community within itself. Like even if you didn't get to module number three, you're in a you're inside of this community so you can continually see what other people are succeeding with

and you associate with them eventually will drive you to be like, okay, fine, what the hell is module number three or why that person is doing so good. I need to to get on this. Something along those lines, I'm thinking. So let's see what else. What I love about that, too, is that the community part, I would venture to say, and correct me if I'm wrong, so many brilliant ideas have come out of lab coats, right? From just what people have said and commented on or what is a focus for them or what is happening at the moment, right? Because I've been 30 years, as I mentioned, and the real estate world has changed dramatically, even just in the last 90 days, things have changed.

That community piece, I think, brings up questions that are more real time than maybe what the course created. And then that also, I mean, you just said this yourself. When you created this mind master map, you're like, I don't know what I'm going to do with it, but it clearly will lead you to something that is probably more relevant or more usable. Yeah, I don't know what it is yet, but yes, I think having a community setting, if you're paying attention and listening, you can gain so much just from watching what people are talking about, the tone of the industry and amazing ideas. Yeah. Like you got a whole bunch of requests for that one thing. It's already telling you.

Maybe you need a course. I know. I was like, I probably need to get this done. We can talk for hours because I have a million other things I want to ask you, but we'll have to take those some other time. So I want to thank you so much for spending time with me today, Tristan. And I would love to hopefully we can collaborate on some other stuff moving forward because it's been such a joy to watch you all these years and what you've done and accomplished and how you have contributed and given back to the community that I feel like we're all better for having known you. Hey, that's super sweet. I appreciate that. Thank you.

You bet. If anyone wants to get a hold to Tristan, we'll have all of his contact information. He's pretty easy to find. He can't hide very far on social media. And I want to thank you for taking the time to be with us today on Real Estate Real World. And I'm excited to see what you're going to do in the future. And I want to thank you again for being here today. It's always great talking to you.

Bye. Bye, everybody. Thank you for joining us on Real Estate Real World. You can catch us on all the social media channels. Be sure to give us a review on iTunes. If you have a quick moment, it helps push us up in the ratings. And I'm always looking for new and great guests. So if you have somebody you'd like to hear from, be sure to send us a DM.

Thanks so much for joining us today and we'll see you guys next time. Bye-bye. Thank you for joining us today on Real Estate, Real World, where we talk with masters and leaders in real estate and beyond on how we can race the bar in our industry. please subscribe over on iTunes and while you're there be sure to give us a review your reviews encourage us and help others find our podcast for show notes and hot topics on what's going on right now in our real estate industry pop on over to www.witreelworld.com and add your name to our email thanks again for listening and go out there

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