KGCI: Real Estate on Air - Integrity Over Transactions: Building a Referral-Driven Real Estate Legacy with Stephanie Peck

Episode Date: September 28, 2026

Summary:Stephanie Peck, founder of Peck Realty Group, discusses transitioning from a high-volume "listing queen" to a legacy-focused leader. She reveals how a relationship-first approach allo...wed her team to achieve its highest transaction volume during the challenging 2024 market by leaning into life-event referrals. Agents will learn how to "go deep" in their community by leveraging local influencers , the power of family "buy-in" during grind seasons , and why "caring too much" is a strategic leadership asset rather than a toxic trait.

Transcript
Discussion (0)
Starting point is 00:00:00 Hello everyone and welcome to Women Who Rise. I'm your host, Heather Manzi. Today, my guest is Stephanie Peck, the founder and team lead of Peck's Realty Group at EXP Realty, where she has built a thriving referral-driven business serving the Greater Portland and Oregon City Markets since 2007. Known for her relationship-first approach, Stephanie has grown her company on the belief that exceptional client care is the most powerful form of lead generation. She is also the co-host of the Think Bigger Real Estate podcast, where she helps real estate professionals pursue both success and significance in their businesses and lives. Through her leadership, systems, and value-centered philosophy, Stephanie empowers agents to build sustainable growth, rooted in integrity, service,
Starting point is 00:00:55 and long-term impact. Thank you so much for being with us today, Stephanie. It's such a pleasure to be here with you, Heather. So I wanted to kind of jump in. As you know, we know each other quite well, working together inside that incredible and innovative corporation. We know I see XP Realty. When you think back to your earliest career memory, even before real estate, what belief about work, service, or leadership was quietly forming in you that still shapes how you build your world today? I have always just had a really high level of integrity built in me, and I've brought that to everything I do. I just learned very early on that if you do the right thing all the time and do what's right for others, then the rewards will come. So whether that was
Starting point is 00:01:54 my high school job of just serving people at a retail space, all the way up to building a seven figure real estate business, serving with integrity is always going to do you well. Fantastic. And honestly, that's a word that is kind of used as a buzzword. But to say that you've had a legacy of genuinely implementing it in your life. And I love that you started with that, you know, earliest career memory. And just, you know, even in retail, it really matters what you implement and how was there a defining moment when you realized you didn't just want to succeed? You wanted to build something significant. And what shifted in you at that point? Honestly, becoming a mom changes all of that for you. It did for me where I shifted from just doing what's going to serve me in my life and in my career from the day to day to moving to how do I create something that's bigger than me? How do I create something that lives beyond me? Because now I have people in my life that will continue my legacy and whether
Starting point is 00:03:13 that's a legacy in real estate or just a legacy in the way I've operated in this world, these are the people that are going to continue on my name and what I've built. And so it just completely shifted my mindset to say, I need something bigger than just what serves today. I love that. And, you know, I know that also inside of, you know, just bringing that forward about parenting, you are talking about, you realize that, you know, there's so much, something so much bigger than you. You are also building something that I would say is bigger than you inside of EXP Realty. And I do want to kind of talk about that for a moment because at some point after being, you know, you know, let's call it listing queen of Oregon City and, you know, areas that you are in,
Starting point is 00:04:03 you are so well thought of, well-liked, so productive. You've been a part of, you know, 1,200 plus transactions. It may be quite a higher number by now. And in your career, you have a long-time established business that anyone could have just said, okay, I'm content, let me continue doing this. But you decided at a certain point inside of the XP to create an organization, really. and to introduce other people into that business, can you talk a little bit about what created that mindset for you and what that looks like on the ground with that shift?
Starting point is 00:04:47 There are so many ways that I could answer this. I'd say it really started with knowing that I wanted to have something bigger, something beyond just being defined by the number of homes that I can sell here in my town. I knew that I wanted something else outside of that. And in real estate, at least as long as I've been in real estate, you come into this business just thinking that that is what defines you. The number of homes that you sell in your town is what defines your level of success. And then exiting the business or shifting out of the business really is just you get to a place in life where you don't want to do it anymore and you let it fizzle out and that's the end of your career.
Starting point is 00:05:36 And I knew that I didn't want it to end there. I just, I wanted that to be the beginning. So finding the EXP platform and finding a way to create something so much bigger than than just what I'm here to do locally, it served both worlds for me. It just created a way for me to love on my people here in this town and then love on the real estate industry beyond what I can do. And I mean, it could even be just for a self-serving purpose of the better I make the real estate industry, the better my business will be. The easier my job is the more my clients are served because the industry at a whole is better. So then I was able to stop looking at other real estate agents as competition and really see them as collaborators and really see everyone in this industry
Starting point is 00:06:36 as someone that I can learn from and gain from and someone that I can also serve. I love that. And just that whole concept of collaboration, I think, is enormous because we are in a field that can be quite competitive in an industry that can be quite competitive, given what, you know, any town that you're in, any city that you're in in the U.S. or the world, but this idea that we can collaborate, that we can work together, that we can learn from one another, and also the idea that you are, you know, choosing the word love. You know, you're saying, you know, I can give positive energy, knowledge, and attention and support to people around me in this industry.
Starting point is 00:07:23 and, you know, I've seen you on stage, you know, several times. And, you know, it is true that you are giving profound wisdom from your experience in the industry, your experience running, you know, a company as well. And just the fact that that, you know, that has worked like that. I think it's amazing and that it's given you a platform where you can express that generosity and the integrity that you've led with. You've also managed to build a referral-driven business in an industry obsessed with chasing leads. What was the hardest season in that journey and what internal shift allowed you to rise instead of retreat? The hardest part of building a referral relationship-based business is that it does take time. and it is a snowball effect and it's not something that you're going to see overnight results on. So fortunately for me, I was able to sort of slow roll my career in real estate where I was okay with doing a handful of transactions a year and then I wanted a few more and then a few more. And so it really snowballed.
Starting point is 00:08:46 But the biggest challenge that I experienced with that referral, relationship-based business is it doesn't happen overnight. And there's so much noise happening in the industry. Somebody is always trying to sell you something that's saying, this person got 12 listings in 30 days. What? Maybe I should do that. I should get 12 listings in 30 days. How come I'm not getting those results? And then you see the fruits of that labor down the road and I wouldn't trade it for anything. Yeah. Well, and I love that you that you talked about that because here's the thing with referral-based business, those, you know, those clients are coming in from a valued introduction, from someone who experienced having your assistance in real estate and knew that they wanted to pass that on.
Starting point is 00:09:41 And you're talking about the ease of client interactions from the first phone conversation, is going to be quite a different thing than if you are simply, you know, simply, you know, meeting someone at an open house for the first time where you're starting with an elevator speech and, you know, you're really having to try to get off on the right foot without them really knowing you at all. So, and definitely if you talk about having a lead-based business where you're having to pay for leads, that kind of thing, your referral-based business, while it does not, come free, it certainly is going to be a much better ROI than different types of leads that we can
Starting point is 00:10:25 think of generating, you know, including an on up to things like Zillow, where they can be enormously expensive and taxing on the business. What do you think is one of the things that allowed you, you know, there's no magic pill, it's a, it's a multi-dynamic effort, but what do you think is one of the things that allowed you to build such a robust, referral-based business that if someone came on to the podcast and was watching this, what might they take away? It was going really deep in my community because at the end of the day, you can only have so many friends, you only have so many cousins that need to sell real estate that you can
Starting point is 00:11:07 work with. And at some point, you need more people in your world without more happy hours and more coffee dates. And while those are good, they just, you, you can't do them all day every day. So going deep in my community is what set me apart. And it actually multiplied my relationships without them being one-on-one, like long taxing, emotional relationships. So that's where we talk about a life of success and significance, where I can have a significant
Starting point is 00:11:43 impact on people in this very intentional way through community service versus just everyone's seeing me as somebody that's just, oh, she's just a nice gal, or she's my neighbor or she's my cousin or something. They see me as someone that they can trust that they want to support because I've supported something that's important to them. That's fantastic. Are there, any pure examples that you can think of when you talk about community service? One of the first things that I did when I decided to really go deep on that and it was a new community. I just moved into a new community outside of the Portland area and started going deep in Oregon City is I used Facebook. I used the Facebook community groups. And what I did is I found
Starting point is 00:12:42 who were the influencers in the community already? Because if you can get that transfer trust from someone else, I didn't have to become the influencer. I just needed to be the person that they saw with the influencer. So who's making the biggest impact on the community? Who's being mentioned all the time? Even if it's not just community service, like non-profits, community service, but what businesses are serving the community at a really high level? You know, who's always getting mentioned, like what contractors, what carpet cleaners, what local restaurants, find out who those people are and just get in really good with them because it is, it's a benefit of proximity, you know, and that's why we've been able to say, well, if you trust this person, then I trust this
Starting point is 00:13:36 person. And their face is everywhere, their name is everywhere, and then they see me with it. Wow, absolutely genius. Love it. And that is absolutely something that can be duplicated throughout the world, really, in any community. So I wanted to pivot a little bit and talk about, you know, what is driving you in addition to those things we early spoke about with integrity, with a passion for service. Who modeled leadership for you in a way that felt aligned with your values? and how did that influence the way that you lead your team today? Wow, what a deep question, Heather. You know, this actually is different than I'm not going to tell you that, you know, the biggest business person or the Tom producer or something. There was a moment in my life when I was young and it was a very close family friend and she had passed away.
Starting point is 00:14:42 and I remember going to her funeral and people stood up and said the most genuine, loving things about her. And it had nothing to do with how many homes she sold. I mean, she wasn't even in real estate. But, you know, it had nothing to do with her career. It had nothing to do with her level of success or how many people knew her on a stage. And it had everything to do with the way she made someone feel. And when I watched that, and I didn't have a lot of that in my life growing up, and when I saw someone like that, and I thought, that's who I want to be. And it was not defined by anything other than everyone getting up on the pulpit at her funeral, talking about the way she made them feel special.
Starting point is 00:15:36 Yeah. At the end of the day, I just wanted to be known for someone that made a little bit of the day. someone feel important. And whether you do that on a big stage or you do that knee to knee with somebody, that's the kind of leadership that I look to model after. Wow. That's, you know, I can see how and whatever age that, you know, that that occurred at, how that would have really moved you. And it's just, you know, it's, I can feel actually how that would have been so impactful. and what a piece of wisdom to have taken away from that, you know, that your eulogy is not in your bona fides, but it's in how you are able to make others feel.
Starting point is 00:16:22 Yeah, I absolutely will carry that with me as well, I think, from our conversation. And having had similar experiences, I can say, you know, it really is the truth, isn't it? We want to acquire all these things in life and the things that might bring us greatness on social media. is not at all the things that, you know, our loved ones and those who really respecting care for us are going to be saying at the end. What daily disciplines or mindset anchors have helped you build both scale and sustainability in your business, especially when growth could have, you know, could have easily pulled you off balance?
Starting point is 00:17:04 Uh-huh. It's about showing up even when you don't want to. And I know that that's so cliche to say, but it truly is. And the honest truth and reality for me is, I never want to. I would much rather be snuggling up with my dog and my kid and drinking a warm drink than getting out there and doing all of the things that we do. And I do love them and I enjoy them. but at the end of the day, I have to tell myself, this is what I need to do today and get out and do it and get over the desire to just be comfortable. And I know that Gary Brecker says something about that. The demise of humanity is our constant seek for comfort.
Starting point is 00:18:02 And whether that's physically and in your health or mentally, or your success, I mean, it's very easy to say, I don't have a listing appointment on the schedule today. I'm just going to dilly-dally through the morning and sit on the couch and scroll Instagram and go to the gym. And instead, I'm going to wake up and say, I don't have a listing appointment on the schedule today. Who do I need to talk to to to get a listing appointment on the schedule today? I will do the work even when I don't want to. That's fantastic. And yeah, it's, the pill you got to swallow. You know, there's a reason we call it work, not fun. It can be the most
Starting point is 00:18:43 amazing and rewarding job. And I think we are very fortunate to have this job and all the dynamism that comes with it. But there is still that thing. There's an I'd rather somewhere in that mindset. And yeah, obviously with those of us, you know, family, you know, furry, furry animals and the like, we might rather be doing that. That discipline, I think, is huge. Real life in counterbalance, you've spoken about the myth of, you know, perfect balance and the power of intentional counterbalance. How do you decide what gets your full attention in a given season? How do you release guilt around that choice? I mean, every season's going to be different. And I've had seasons where I've been focused in one direction and seasons in another direction. And that's why I say there's no such
Starting point is 00:19:39 thing as balance. There's always counterbalance. And times where I've said, okay, this is grind time. This is time where we're turning off everything. We're giving up everything and we're going to grind and this is going to completely change our lives. And then times where we are in a season of no and we say no to everything. And I actually was very intentional about getting my family's buy in when it came to those grind time seasons. My kids were a little bit younger and I was really seeing my business starting to pick up and things were getting busy. And we called a family meeting and we said, okay, here's here's the time where we get to choose which path we're going to go down and it's not forever. But for now, what do we commit to? Because we all have to be committed to this.
Starting point is 00:20:31 And I actually said to my kids, like, you can choose stay at home mom kind of life. You know, that mom that sells a few homes as more of a hobby. And I'm there for every everything, you know, I'm volunteering in the class and I'm there pick up every day. Now, you can choose that and this is what that life looks like and it's a beautiful life. Or you can choose this, you know, real estate career mom. And this is what that life looks like and it's a beautiful life. and everyone needs to buy into it.
Starting point is 00:21:02 And they said, we want real estate mom. You know, we, we want, like, my daughter, well, I want a horse. I want, I want the things that come from, you know, I want the benefits that come from the hard work. I want the results. And so, anytime that there was guilt around that, it was like reminding, you know, this is, this is what this looks like is there, there's grind time. there's work time, and then there are these benefits that come from it. And everyone agreed that that's the direction we wanted to go in life.
Starting point is 00:21:39 And then there are other seasons where we've said, all right, we did it. Yeah, we reached that goal. Now we want to enjoy the reward. Yeah. So at the end of the day, I just clearly define how much money do I want to make? How much time do I want to give to it? And what do I want my life outside of money making? and work to look like.
Starting point is 00:22:01 And now I'm in a season of if it doesn't fit in that box, I'm okay to say no. Yeah. I loved also how you, I mean, so much to take away there, but I loved also how you went through. There is the potential for the season of no.
Starting point is 00:22:17 You know, we have an event coming up. I know that you've often been in attendance at that one. And, you know, this is one of the ones that you've said I needed to pick and choose. and I think there's this maybe outsized expectation that some of us have or that we think the world around our career has, which says, okay, I'm at this level. I need to attend everything. I need to do everything. Or in fact, okay, I'm going for this next level. I need to buy into all the programs and do all
Starting point is 00:22:48 this stuff. And, you know, at a certain point, it becomes overwhelming. And so just the fact that even talking about you've got to be able to carve things off and pick and choose and have that inner strength to know, okay, you know, or inner wisdom to know this is a good idea right now. It's not on another time. But I absolutely loved that you would call them for a family meeting, that you would get their buy-in. I know I used to give my own kids kind of a heads up. You know, this is going to, you know, summer's coming. I'm going to have a very busy season.
Starting point is 00:23:20 You know, let's make sure that we're getting out and going to a restaurant this weekend. let's go, you know, let's make sure that we take the one day a week that I was often trying to carve out and make something meaningful out of it. They just understood that that was kind of a, you know, a schedule that a realtor mom had. And they also understood that many of the trips that we've had traveling and like you say the horse, the perks, there are perks when you have some success and when you're fortunate enough to do that. I wanted to talk briefly about how you were able to, as a team, whether some of the more challenging years that we've seen, and I'm talking specifically about, you know, June of 22 to, let's just say, the present day or, you know, more correctly, perhaps January of 25, what are your thoughts around that market shift that occurred due to the higher interest rates during that time?
Starting point is 00:24:20 we know that we had about a 30 to 40% suppression of just normal buyer and seller activity. And so we did have a number of people leave the business during that time. But, you know, you had a team, so you had the responsibility not just for your own self and production, but you are the leader for others. What are some of your thoughts around strategies that you employed looking back that got you through that difficult period? Yeah, and crazy enough, 2020. was our highest number of transactions that we have ever done as a team.
Starting point is 00:24:58 So, yeah, and because we built our business on referral relationship and reputation, life events did not stop happening when interest rates went up. Life events did not stop happening when gas got expensive and when the stock market shifted. You know, life events don't stop happening depending on who the president is. So because we were so deep in the relationship of so many of our clients and within the people that we serve, they still came to us when mom needed to go into a home. They still came to us when there was a death or a divorce in the family. They still came to us when there was a job relocation and they had to make hard decisions.
Starting point is 00:25:44 So we were still able to serve the same people just in different capacities. and they were coming to us saying, I need you more now than ever. Because back when it was just easy to put up a sign in front of your house and it would sell, they didn't need the highest level professional possible, or at least they didn't think they did. But now they're saying, I need the highest level of service possible because I'm in a difficult life event or I'm in a difficult economy or I've got to move across the country and leave my home and I can't do this on my own. So we actually just became so necessary to the people that needed us and showed up in every life that we possibly could. Again, going back to, I didn't have time for more friends.
Starting point is 00:26:37 I couldn't go find more cousins and more friends to hope that they were going to make a move because people just weren't doing it for that reason anymore. It was about being in the communities of people that know the people that are experiencing life events. So we went really deep on that. And we had the highest number of transactions in what was considered the hardest year in real estate of most of our lifetime career. Absolutely. Yeah.
Starting point is 00:27:08 I mean, 2023 went down, I think, as, yeah, one of the toughest, toughest years in real estate for 30 years and 2024 was a very close match to that if not exceeding it in certain metrics. Yeah, absolutely. What an incredible story and what an incredible win
Starting point is 00:27:27 that you were able to have for your team. It's basically showing up at the highest level at a time when others were facing challenges, but that relational standpoint clearly gave you just an incredible advantage on the home field at that time. In your experience, what do people misunderstand about strong
Starting point is 00:27:53 relationship-centered leadership, especially when that leadership is led by perhaps a female? What do they misunderstand about that? Yeah. What are your thoughts around, you know, female-centric leadership and what may be different? or maybe is, you know, looked at as either a benefit or a detriment depending on the audience. Yeah, I think that people view female leadership as being driven by emotion. And I think that that is also true. This has been the year for me of two things can be true at the same time. and female leadership is a perfect example of that because, yes, I would probably say that
Starting point is 00:28:47 female leadership is a little more emotional driven, but we can be two things at the same time. We can be data driven and emotional driven. And that can be a good thing. That is not a bad thing. It is not a detriment to your team to be driven on emotion because it means that you care. And I've actually been saying my toxic trait, you know, this is going around, like my toxic trait that I'm bringing into 12. So for this year, I've been saying my toxic trait is that I care too much. And that is absolutely not something that I'm going to change because I think it is what
Starting point is 00:29:27 drives me. I care too much about the people that I serve, whether that's my clients or my team. I care too much about what people think of me. And that's a good thing. Because that means that I want to always rise up to a level of excellence in my business and in my life. So, you know, so when it comes to female leadership, if that means that we care too much, that's a good thing. Absolutely. Mike drop statement there. And, you know, I'm making a note because I get to go through takeaways with the audience when we're done.
Starting point is 00:30:03 But really, it just speaks to this idea that, you know, we are, you know, perhaps meant to be put you know, to shame or in a corner or something for traits that people may say, okay, you know, you're too kind, you're too soft, you've got to be a stronger leader. You've got to do this and that. But strength, in fact, can come massively from caring. And in fact, so can energy, so can longevity. So can the desire to keep going. And I absolutely love that you pointed that out.
Starting point is 00:30:31 So I just have a couple of questions left for you. for the woman listening who wants to rise but feels the pressure to do it all and, you know, know everything first, what would you say about building a business that actually reflects their values and, you know, allows them to get started? I say the biggest thing right now is whatever path you're on or whatever goals you have, you're not stuck with them forever. They can be this year's goals and this year's path. And if you are a woman that wants to rise and you're saying,
Starting point is 00:31:12 I need to be all the way to hear by the end of the year, don't put that pressure on yourself. Set small goals and change them constantly. I have reinvented myself so many times. It is not even funny. And the people that have stuck with me through it are the ones that I know really are loyal and want to be on this journey with me and value what I've done and value my reinventing. So just set yourself a goal of what do I want to look like by the end of the year?
Starting point is 00:31:45 You know, what do I want my business to look like? What do I want my family to look like and my personal life to look like and do that? But have that, have that inside of like, this is what I define success to be. And it's not how someone else. to find success. So think about what do I need to look like by the end of the year to get to that, or even this week. What do I need to do differently tomorrow morning? When do I need to get myself ready, even if I don't have anywhere to be? When do I need to put the phone, even when it feels uncomfortable? Just do one thing and then compound and compound, but don't feel like you have to have it all figured out right now. I love that. So much good stuff there. And yeah, because
Starting point is 00:32:31 we can fight with ourselves over these long-term goals. It's like you say, I mean, it basically, you can lead us to just stick our head in the sand and give up because you're putting an enormous amount of pressure on yourself. And I think that's probably a bit unique to entrepreneurs, anyone who's in a self-driven business, because you can go out and create to your heart's content. But now how does you, the person, go fulfill on that
Starting point is 00:32:57 when it just, you know, the mountain looks dull? daunting. So if growth truly starts with client care, what are your three non-negotiables for creating long-term momentum, both in business and in personal development? Three non-negotiables for momentum and development. I'll say it again, integrity is the number one non-negotiable. I will not do something that will compromise my values no matter what. And even if someone else is asking me to do it, and to me, integrity is defined by doing the right thing even when no one else is looking. So I will always know. I will always know how I showed up. And so even if I don't get the result that I want, I still have to be able to put my head down at night and say I did everything
Starting point is 00:34:00 to the best of my ability. And whether that was the outcome that I wanted or the person that I'm serving wanted, I can't control that. So that's my other one, my other non-negotiable being removing myself from the result. I can control the activities. I can control the expectations. I can control what I can control what I. I can control it. I can't control the other side of the negotiation. I can't control what other
Starting point is 00:34:35 people do. I can't control the weather. There's a million things that I can't control. So I'm just going to focus on doing the things that I can control. And then lastly, my non-negotiable is that I will not compromise who I want to be as a person for the sake of my business. And by that, I mean, I know, I know when I'm when I'm clocking out. I know when I'm showing up for my family. I know when I'm showing up for myself. And it took a long time. I mean, it took almost 20 years in this business to finally get to this point of knowing where my boundaries are. And I will flex from that time to time. You know, case by case, there are going to be situations where you're going to have to run out in the evening and take care of something or you're going to have to take a call. But the big rocks will
Starting point is 00:35:29 always go in first. I will always make those priorities before I compromise anything else. Fantastic. Yeah. And I love that. We're talking about, you know, deep things that are going to allow you to whatever career, whatever life, whatever, you know, decades from now may bring, you can look back on this period and know or any period and know and carry and have these things, which you can value. So for our final question, I wanted to ask you that, you know, as you look ahead, what does rising mean to you now and what kind of legacy are you intentionally building beyond, you know, transactions and revenue, whether it be organizational, personal, you know, whatever that looks like. I am in a season of I want to sit yes to every, every need that someone important to me has.
Starting point is 00:36:31 So rising to me means that I put myself in a position to where I can, I can say yes to the horse. If I have a daughter that wants a horse, I can say yes to the horse. I can say yes to where my son might want to go off to college. I can say yes to a new opportunity that comes in. So I'm just positioning myself in a way that I am so open to opportunity because I know exactly where I want to be. I know what I'm willing to do and what I'm not willing to do. So for right now, that means positioning myself in a place of flexibility and freedom.
Starting point is 00:37:16 So that does mean taking advantage of this. amazing opportunity we have with EXP to grow an organization, to use all of the skills and everything that I have done to help others do it and help people in a really big way all across the world. I'm not specific to my location. So taking advantage of that opportunity does open up a level of freedom and flexibility, you know, focusing on real estate investment. right now and I'm just focusing on creating, creating something in my world and in my business that doesn't just mean me. It means something bigger and freedom and flexibility is where I'm going right now. That is what a woman that rises looks like to me is someone that's created a place
Starting point is 00:38:12 of freedom and flexibility. Fantastic. And what a beautiful statement to end on. Well, Stephanie, I just want to thank you so much. We are so honored by the fact that you found time for the show today. I really appreciate you. You are just a phenomenal woman. And I know that the organization you built is so highly valued by those who know what it is you've done, know your accomplishments, know your teachings. And I just encourage anyone. If you get to be in a room with Stephanie Peck, sit down, take notes because you're going to be able to get some wonderful value. And I'm just encourage anyone. If you get to be in a room with Stephanie Peck, sit down, take notes, because you're going to be able to get some wonderful value. And I know that our audience has been valued by your wisdom with us here today. And so for that, I thank you. Thank you. Well, folks, that's it for today's podcast. Thank you so much for joining us on Women Who Rise, the Success Podcast for Ambitious Women. Today, Stephanie taught us that having a referral-driven business can insulate in the toughest years
Starting point is 00:39:21 and that community service and real involvement with other people is key to having success in your business and in your life. She talked about having passion for others and caring jokingly as a toxic trade to us since that seems to be a buzzword of 2026, but basically meaning that, in fact, true leadership can care a lot. It can show caring. And when you do it at the highest levels and when you do it strategically within your communities, you can develop a referral based business and have a better year than other competitors are having simply because you have people who trust you for you and the actions that you take in life and not simply because of your business card. Secondly, she talked about real business goals are about showing up
Starting point is 00:40:18 even when you don't want to. The idea of the conveniences of today or the desire of now and wanting to be comfortable is really not going to get you there on your life or business goals. This concept of balance versus the grind of getting, you know, a true, you know, solid business developed is not going to be something that comes just if you are, comfortable all the time. There's a saying we frequently use in coaching circles, and that is all the gains you're looking for are on the other side of your discomfort. So for Stephanie, what she said was, you know, think about this is what I need to do today. Even if I didn't start today with
Starting point is 00:41:06 an appointment, I need to generate an appointment. I'm not going to go play hooky and have an easy day simply because I don't have a customer who needs me at this moment because that is a short-sighted mindset and it's not going to allow you to build a big business and it did not allow her, or I should say that mindset has allowed her to build the really robust business that she has and has had for over two decades. Third, she talked about women in leadership again can combine caring and data, emotions and hard facts. and true leadership. So caring is not superfluous to leadership,
Starting point is 00:41:52 but in fact can be more data and an additional component of that which makes us strong, that which makes us intuitive, and that which makes women, in addition to men and others, great leaders. This is so important to recognize that, you know,
Starting point is 00:42:12 what someone may think as a detriment with regard to being a female in leadership is in fact often misunderstood, but in fact can give you additional insights, additional data that can help you create and formulate better opportunities in your business with your clients, help you understand your clients, help you inspire and lead your team. So this idea of the emotions, caring,
Starting point is 00:42:39 this can be wrapped very well inside of great leadership. And in fact, if you look at great coaching relationships with, you know, Olympians and sports people and others, you might find that there was a strong element of relational caring that also existed and helped that great performer get to their best. And then fourth, know your values, know your non-negotiables. Stephanie's three were basically not compromising herself and her kids for business, knowing that, at where her, you know, hard stop is on a day or where she needs to be able to be there for her kids or her family, that that's something she's not going to compromise on.
Starting point is 00:43:25 She may flex on it occasionally, but that she understands and has created boundaries between work and life that allows her to be happy and fulfilled in both of those things. Also, her integrity, her values and integrity, that is. If she knows that something is right or wrong, she's always going to act on that. Because like she said, it doesn't come down to what's right or wrong. If there's a witness or someone else in the room, it comes down to is it right, period.
Starting point is 00:43:59 In her mind, is it right, then, okay, let's do it. If not, that's a hard no. And then thirdly, she talked about, you know, making sure that she's disconnecting herself from the result and understanding that she can do everything she can do. But the result, the eventual outcome is not something she has final control over and understanding that that is not a personal attack on her and that in fact the end result is something that is separate and detached from her. But she will do everything she can up to a certain point. and just being able to internalize that and to know that as one of her core,
Starting point is 00:44:47 you know, core values or just core understandings that helps her function at a really high level ongoingly in all that she's up to. So visit our website to find our episode guide and worksheet that will help you use these tips to take action in your own life. Please like and subscribe and join us everywhere. podcasts are streamed. We can't wait to bring you more incredible content every week so that you can rise in your own lives and careers. So pushing that button is very important and it helps us. And again, thank you so much. Heather Manzi, signing off.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.