KGCI: Real Estate on Air - Is That Risk an Opportunity?

Episode Date: July 25, 2025

Summary:Every challenge presents a hidden opportunity if approached with the right mindset and strategy. This episode explores how to identify, assess, and leverage risks to build resilience, drive innovation, and achieve significant growth in your business and investments. Learn to transform potential adversities into strategic advantages by implementing proactive risk management, informed decision-making, and an agile approach to market dynamics.Bullet Point TakeawaysRedefine Risk as Opportunity: Understand that proper risk management isn't just about avoidance, but about identifying potential events and leveraging them to create resilience, drive growth, and pursue favorable objectives.Proactive Risk Identification & Assessment: Learn the systematic process of identifying potential threats—from economic factors and market volatility to property-specific issues—and assessing their likelihood and impact to prioritize mitigation efforts.Build Resilience Through Strategy: Discover how to integrate risk management into your core business strategy by diversifying investments, maintaining liquidity, developing contingency plans, and using data analytics for informed decisions.Leverage Adversity for Innovation: Explore how companies can turn challenging environments (like inflation or market downturns) into opportunities to innovate, attract talent, optimize portfolios, and enhance their competitive edge.Embrace Continuous Monitoring & Adaptation: Recognize that risk management is an ongoing process requiring continuous monitoring, regular reviews, and adaptive strategies to stay updated on new risks and ensure long-term success.Topics:Risk Management StrategyOpportunity IdentificationBusiness ResilienceReal Estate Risk AssessmentStrategic Decision MakingCall-to-Action:Ready to turn every risk into a stepping stone for success? Listen to the full episode on your favorite podcast platform and learn how to proactively identify and leverage opportunities!

What is going on and welcome to the Real and Raw show. I'm your host, John Marone. Thank you so much for tuning into today's episode. If you haven't done so already, please take a second to like, subscribe, and write a review. This show is based around everything, real life, real estate, and real tools for real change. So if you're ready to go ahead and have some real change in your life,

get your pen and paper, and let's get real and raw. What is going on and welcome back to another episode of the Real and Raw show. As always, I'm your host, John Marone. And I'm going to start you off with something I want you to think about. Okay. So turn speaker up, get rid of distractions, and hear me when I say this next line. All opportunities were a risk at one point. All opportunities were a risk at one point.

All opportunities were a risk at one point. When you are driving in the car of opportunities, in the rear view, all the things you risk were now opportunities. What do I mean by this? A lot of us are looking at things in our life right now, as very, you know, whether it's risky things or maybe, you know, just scary, unknown things. we're looking at things is, man, that could be a risk. It could be without a doubt. I'm not telling

you it's not. I don't know what you're thinking of. Think about it right now. Let's do this. On a piece of paper right now, write down what is one thing that you're looking to do, but you're scared to take the risk. It may be risky. Is it buying an investment property? Is it opening that business? Is it investing in yourself? Is it joining coaching? Is it what is it to where you're like, that's a risk? But you're thinking about it, but you know it's a risk. Write it down. I'll tell you what one of mine was, my first investment property that we got, right? That was risky. Stroking that check, man, that was a risk.

Okay? Now let's take another step back even further, guys. Where in your life? Did you take a risk once before, just once? And it was turned out to be a great opportunity. It turned out to help you. It turned out to give you leverage. It turned out to grow your business.

it turned out to give you income. It turned out for you to find the person you love. Right? It turned out to bet on yourself and start your own business. Where did you take a risk? Just give me one risk that you took that it became a great opportunity to live a better life, more experiences, higher quality, whatever it might be. Write it down.

Now when you look at that thing, right? When you look at that thing, you see how, what a great opportunity it is. Now let's go back to mine. Right. It was risky for us, right, to buy that first investment property. But as the opportunity sits today, we're making a good amount of money on a reoccurring basis every single month from a property. And we're building our assets. Right.

And we're building equity in that home and we're not paying anything. But at first, man, it was risky. I think there's things in your life right now that you're identifying as a risk without equally identifying what a great opportunity is. Equally. And then going ahead and realize like, man, so many things I took a risk on turned out to be such a good opportunity. Right? When you look at an opportunity in a rear view, it looks like a risk.

When you look at an opportunity in a rear view, it looks like a risk. when you look at an opportunity in a rear view, it looks like a risk. But if we could flip this and we could actually identify the things that really are scary and feels like a risk, if there is an equal opportunity within that, would you make a better, faster decision? The answer should be yes. I mean, sometimes risk isn't like a life or death risk, right? It's just like taking a next step risk.

it's a you know getting on a dating app risk possibly i don't know i never did that i found my wife on my space right like i was on house arrest my microphone phil those you're watching on uh youtube you'll see it um if there's not watching on youtube it's probably a good reason why you should go to our youtube channel um and check it out go to john morone on youtube and you'll see our youtube channel we record all the episodes we don't do much editing we just throw this shit up real and raw. So go check out the video version of and you'll see me drop my microphone. Yeah, I'm looking at the camera over here. Boom. So again, back to what I was saying. Right. I met my wife on MySpace when I was on house arrest. But that was a risk, right?

To message her was risky. I mean, kind of. Right. The investor property was risky. Right. Getting in real estate, that's a risk. Right. Investing in the companies that we invested in, it's a risk. There's companies that we were invested in. People like, man, that's awesome. How much money you're making zero? We only get paid if and when there's a buyout. But guess what? When we get that money and we're sitting there with X amount of cash in our pocket because that went through, man, that risk then was a great opportunity. But looking back, it was a risk. But if we never took the risk, then it never would have been an opportunity. If you never take the risk, there's going to be much smaller opportunities.

So where are you not taking a risk? Because that may be the place that your biggest next opportunity comes from. Once again, that could be your love life. That could be your business. That could be experiences. That could be, you know, you and yourself and betting on yourself. There's so many different common denominators with like you look at risk. And there's so many different factors in it.

But at the same time, risk is very, very simple, right? Risk is scary. Risk is change. Risk is the unknown. But majority of stuff that came into your life that you love and that you're passionate about and that you're grateful to have were all the unknown, right? We're all things that were scary. Right.

And all things that made you anxious and nervous about at first. So once again, flip it. Look, where are you missing opportunities because you're scared to take the risk? Here's what I'm not telling you to do. I'm not telling you to bet it all on a house. I'm not telling you put it all on black. Nope, nope, I'm not telling you that. I'm telling you that there are things in your life that, you know, are an element of risk and it's soon going to be a great opportunity, but the more you sit on that risk, the more fear is going to be driven into your soul and you're not going to take it. Right?

And you're not going to take it. And so whether it's something big or something small, just know that you've already experience a risk turned into an opportunity. You're just not doing a great job possibly of in the moment identifying how much of a great opportunity it could become because the risk weighs heavier. your heart and your mind. Does that make sense? There's a spot in your life right now that you're waiting to take the risk without seeing that there's a great opportunity behind that risk. And it's stopping you from really fulfilling so many needs and wants in your life because the

risk is weighing too heavy on your heart and too heavy on your mind. and it is crippling you into in action, in decision. But if you take a step back and realize so many things that are now opportunities in your life was once a risk, you'll find yourself taking a little bit more risk so that you could have a little bit more opportunity so you can live a lot bigger, bolder life. And I don't know where it is for you. I don't know what area of life it is for you.

But I know right now you listening, there is a spot. I'm telling you that you're missing out on opportunities because you're putting too much emphasis on the risk. As I said, I'm not asking you about the house. I'm not asking you to go all later. I'm telling you to be smart with it. Yes. But if you already have evidence that opportunities were once a risk, you need to start looking at risk as opportunities. Whew.

All right, I'll say this again. Those of you that listen to this podcast over, you're like, okay, he says things a lot over and over. That's a clear sign. I want you to write it down. So instead of me saying write it down, which I do say sometimes, it's like, I'm going to say this again. I'll say this again. Okay. There are pieces of your life.

There are things in your life right now that look like a risk. But if you look back and realize that you have opportunities that were once a risk, you need to look at what you currently have, look at what's in front of you. in front of you right now, and what you're thinking is a risk is an opportunity. And if you were to flip every risk into how this could be an opportunity, you'd make faster, better decisions. Promise. I promise.

Be smart with it, right? Be smart with it. But just realize, like, it's going to be scary. There's no way around it. I don't care what it is. If it's a risk, it is going to be scary. It is. I know for a fact, because it's so many different times and so of you.

Think about it. So here's what I'll tell you. And here's what I'm fearful of as well, that you won't have another chance to take this risk. Don't lose the chance of taking risk. It may not be in front of you forever. So don't lose that chance. And how do you make that decision? it's a very simple yet massively effective tactic.

It's risk to reward assessment. You know, on a piece of paper, write down the risk, and then next to it, what are the rewards? Right. If it's in relationships, what's the risk? Is it asking that person out? Right. Is it reaching out to them?

And what are the rewards of that? Right. In business, is it the risk of hiring somebody, the risk of investing in yourself for systems, CRMs, coaching, whatever? What are the risk? What's the rewards? Is it an investment property?

right, you're going ahead and what's the risk, but what's the reward? I mean, you have a risk to reward assessment laid out in front of you. You can make decisions faster. So how do you take more risk? That's how you do it. You take more risk by having a risk to reward assessment and then taking the action because you do not know when you'll lose a chance to take that risk. And understanding that the opportunities you have in front of you were once that risk

that you are scared to take. So please understand that there's a lot in front of you that may be scary, but it's very beautiful on the other end. But also, no, it may not work, dude. Like, it just might not work. Being real. The risk may fail. I have taken risk before and I have not gotten a reward from it or very little or

definitely not what I thought it was. Every risk doesn't turn out great. Every risk does not turn out great. but every risk you don't take, you're playing a safe game and you're playing a game of content. And you and I both know that that is a place that is very scary. When you don't take any risk, there are no grand rewards. When you don't take any risk, the complacency that you will create in your life becomes a pattern

and becomes habitual and it'll be hard to get out of. So will you fail without a doubt? Will there be risk that you take that just don't pan out? Absolutely. But if you do this risk to reward assessment on the things that are in front of you right now, you'll realize that you can make better decisions, faster decisions, and then bind into the process, buying to how it's working, right? Like, don't obsess over the outcome in that.

Like, don't obsess of that risk becoming the opportunity we're talking about. But be obsessed with creating the, assessment and be obsessed with taking more action. The assessment comes first. Don't be uneducated when you take this risk. That's the last piece. And whatever this risk might be, here's a few things you could also do. If it's, let's say, you know, with the business or CRM, whatever the case might be,

when you look at this risk, see who the leaders are that are involved in this risk. That's a huge piece. So many people, when they are about to take. take a risk. If there are leaders involved, they don't do enough homework to figure out who these leaders are. I take way more risk when I know the leaders. We're invested in a company called Skin Tea. It's a collagen tea. And I invested because of mainly the leaders, right, the people that are part of it. Right. I invested in Epper Bowl, right? Why? Because of the leaders who are around it. why we're looking to possibly invest in a cards and coffee company with dan flechman post malone ed my let why

because of those names because of those names so if you are looking to invest in something and there are leaders involved weigh those people out with that risk to reward if they don't line with your values then that should tell you everything and we'll have a whole call on that but when you look at the risk to reward if you're looking at a company and you're looking at a company if those people do not align with your values, bounce. Right? Hit the bricks, Tommy. Be done with it.

I'm telling you. It ain't going to work out. It may feel good because the opportunity looks great. But when there's an opportunity with bad leaders, run. When there's an opportunity with bad leaders, you should not jump into it. Because it is only going to turn out the way you truly know in your gut how it's going to turn out. when you see this risk and then you look at the leaders if the leaders don't align with you if they're not aligning with your core values the opportunity is never grand enough it's

never going to turn out in your favor so when you're looking at risk evaluate the leaders because that could help you identify if it's true opportunity or not so let's bring this thing home here i'm scared you won't take enough risk or i'm scared you won't take enough risk or i'm scared that you won't assess these risks, right? Risk to reward assessment. I'm worried that you're going to lose a chance to take some of these risks. But what you should also look at is understand that some of the opportunities you're currently in were once a risk. So do the risk assessment. Look at the leaders who are part of this risk. And if they don't align, the opportunity doesn't make a difference because it won't end right. 98.

percent of the time. Hopefully you got some value at today's show. It's, it's something that, you know, it's scary, man. And I just, I always go back to that first, you know, writing of the check of the investment property and how scary that was. And now it's like, okay, where can I find my next one? Right. Where can we find the next one? Where can we find the next one? Or investing in, you know, hiring people. It was, it's scary, right? And it doesn't work out sometimes. You hire five and, you know, to actually work out. It's scary. But guess what it does? I mean, that reward, it freed up my time to do other things. But if I never took the risk, the hire people, I never would have that freed up time to build the business, to have more time with my family, right, to even see what it's like to go ahead and

hire somebody to see if they could do a certain job. And therefore, I would never know, and that's stressing itself. So do yourself a favor today. Look at the things that are scaring you. Look at the things that feel like a risk right now, write it all out. And then write down what is the risk to reward assessment? Then thirdly, ask yourself, okay, are there leaders involved in this risk? And do they align with me? And if not, the opportunity is not there. Remember, the opportunities are always once a risk. But if you flip it, you'll be able to take a little bit more risk to get faster opportunities. So I appreciate you guys and listen to today's show.

If you got value, share it out. Tag me at Real John Marone. I would love to reshare it out. And make sure if you have any questions, reach out, right? We're here to serve you at the highest level possible. Don't go through your week having a question or something that is on your mind that you need an answer to because our team here will be able to get you an answer or whatever that might look like.

All right. We're in your corner. We got you. So go ahead and evaluate those risks. Get some more opportunities in your life. Share this podcast. Show out. If you haven't subscribed, go subscribe.

Have them read a review. Go read a review. But most importantly, go crush today. Go kick some damn doors down and take what is yours. Until next time, guys.