KGCI: Real Estate on Air - Mastering Lead Generation Through eXp Realty’s Data-Driven Training Playbooks

Episode Date: June 25, 2026

They don't want to hear the fluff. They don't want to hear what feels good. And it's their biggest asset that they're selling most likely. They want to know the truth. Ever had another agent on the other line be snotty with you? Yes. No. No, too.

Welcome to another episode of the agent Goldmine, the only podcast in the world that helps you go from 10 closings a year to 20 plus. In today's episode, we have Brian Ellington, who is the chief learning officer for all of EXP Realty. He has been in real estate for over 20 years, has been in the learning side and the teaching side of things for a very long time. And today he has given us a sneak peek, us meaning you, the audience of the agent Goldmine,

a very, very sneak peek and behind the scenes, research of what's coming up with EXP, what the programs that we've done already, how it has helped agents, especially in this market right now. So stick around, go to all the websites. This is going to be an episode where you're going to watch this on YouTube because he's sharing his screen. So you can listen the first time, but definitely find this on YouTube for the second time.

And comment if you have any questions because all of us are watching and all of us individually answer all of your questions. We answered the comments on YouTube. So with that, welcome Brian. So we're talking about lead generation. And the first in the series that we did is what we call. expanding your database and sphere influence. Listen, everything in your business has to circle around your database. And by the way, I've talked to countless top agents,

and all of them will tell you, if they're being honest, they wish they'd started their database sooner. You got more purposeful about it sooner rather than later. I have a good friend of mine. I won't name her name. She knows who she is, and she's probably listening. She has 70 million a year in production, and her goal is to get to 100 million, and she has no database.

And I'm like, well, I think I know where you're going to get your 30 million from, friend. And so we started there. And so just as a frame of reference to this to kind of give you an idea. So when we do the training for each of these lead sources, we kind of give you, you see my friend Katrina Amarrow. She's the number two team in all of Canada. Her whole entire team is sphere of influence and by referral, right? She's a big buffini fan and all. And her team succeeds that way.

as a team leader, right? Just understand she's doing not Zilloflex and all that other stuff. She's teaching her team how to build sphere of influence and referral. In other words, she's profitable, which is a foreign concept for a lot of team leaders, right? But we give you their playbooks. So this is, we have like a 12-month engagement system. And each month, each week, we give you ideas for direct messages, text messages, emails, phone calls, scripts, client gifts, client events. And unlike a lot of training where, you know, they'll give you the idea, but then it's $9.99 per month for their coaching program to teach you the implementation. We're just giving it all to you in the form of what we call playbooks. And I'll give you some of

those later as a thank you for Allie and Shelby for letting me come on. But each month, you don't have to think about it. You just go do. And these people are just incredible. And if you're an an ex-P agent, this is an absolutely free course. In fact, I don't know when this is going to air, but December 11th is going to be our next iteration of this course, and we're just giving it all to you so that you can go implement. But we have some other ones coming up. In fact, January is when we're going to pilot open houses. And so I thought what I'd share with you is just one of the concepts from your open house. And by the way, this is not just relevant for open house. Those of you who are social media agents,

pitch into this too. So this was from one of the folks that we interviewed for open houses, Brian Kelsey. And he talks about, he called it the four ponds. But when we look up, actually, there's more than that.

There's eight ponds. And here's the script. And he even has visuals, like one of those pop-up banners with this in his open house, explaining where the four ponds are. But his script is, you know, Mr. and Mrs.

Bayer, most agents fish out of one pond, and we call that the MLS, because 99% of agents aren't, aren't even aware or willing to work the other ponds. When you work with me, I'm going to expose you to eight different ponds because wouldn't you want to know all of the homes available, not just the ones that happen to be on the MLS? And let me share those with you. The first one in active listings, obviously the MLS is a huge source for most of us as realtors, easy enough. The same. second one, builder inventory. This is so key for building your business in other regards, because you're going to see this when we talk about social media here in a second, calling up your

local builders and saying, hey, what inventory do you have coming online soon? I'm going to have buyers coming to my open house. Then I would love to be able to swing them by and show them. By the way, shout out to Smeda Singh for this one. She does this so well. And what happens is not only do you do you get inventory to be able to show those prospective buyers who come into your open house, but now you're building relationships with the local builders. By the way, all of the social media agents that we interviewed, builder tours, social media videos for builder tours were all a part of their arsenal, really great for out-of-town buyers, and we'll talk more about that soon.

And depending upon the builder, by the way, you may end up winning their business in terms of marketing for some of their inventory, which is awesome. Next is the listing agents. And this is such a key thing. I don't know about you. Maybe not you, maybe a friend. Ever had another agent on the other line be snotty with you? Yes.

No. Never in Tucson. What happens here in Austin, Texas? Let me tell you. So that's so short-sighted, first off. Because sooner or later, they're going to be bringing a buyer to your listing or you're going to be bringing a buyer to their listing. And friends, you'd like to think that they're going to be fair and impartial.

Keep thinking, Matt. As soon as you take them off, that bridge is burned. And also, too, there's other reasons why you would want to build relationships with these folks. Namely, being able to call them up and saying, hey, Ali, hey Shelby, I know you guys sold that property on Smith Street last month. I've got an open house coming up on Saturday. I'm sure you had buyers who wanted that property but didn't get it. I want you to know, this is very comparable, blah, blah, blah, blah, blah. And also too, hey, by the way, Ali Shelby, any homes you guys have right now where the seller is doing make ready that I could maybe swing my buyer by, let them know it's coming online. Maybe we can get you an offer to your seller before it even goes on market.

Boom. Now we're in a relationship. By the way, if you're at an organization that rewards you for attracting agents to your company like at EDP, man, you build those kinds of relationships and you really add value to those listing agents over time. You don't have to sit there and be one of those like sweaty-palmed, heavy-breath recruiters. Just add value to those listing relationships by having conversations like this. And they may end up coming over to E-XB as a result of it. Pending properties, hey, listen, true or false. Pending is not the same as closed. By the way, this is something important for listing agents to this house that I bought that I'm sitting in right now. I bought it from a friend who's a realtor. This is during 2021. Best possible time to buy in Austin, Texas. But she, it was not on the market yet. And she said, well, I know you guys are looking. We submitted like 12 offers and got beat out by like half of L.A. who was moving to Austin at the time. So she said, you know, come on and buy and see if you like it. And we did. We bought the property. Well, we're having a conversation about a month later and she goes, you know, you really saved me. I said, what do you mean? And she said,

well, I didn't have to spend anything on marketing the property. And I'm like, friend, that is the exact wrong way of thinking about things, right? For most of us now, we moved into a balanced market, but a lot of us still have seller markets. This is not something you want to cheap out on, right? What do you have to promote other than the listing? What your glamour shot from 1987? Nobody cares. right so even if your your listing goes under contract sooner than you expected sooner than your marketing plan executed on keep going you owe your seller of fiduciary responsibility to take backup offers don't you and and so when we talk about buyers though they're pinning properties that are not going to close true or false and so those are properties that you could be showing to

your buyers as well leased properties you know if you have a good relationship with some of the investor agents or investors in your area and be able to show them lease properties, expired listings for sale by owners. And at EXP, we have our exclusive listings. This is via Zen list partnership that we have where you might have celebrities, you might have builder inventory, people who are not ready to put their home on the MLS yet, and we have that pond to fish out of. This is called differentiation, right? When that person walks through the door, they don't want you, they want homes, right? Unfortunately. And, And this is a way of making sure they understand that you can give them that and more.

And so I love this idea. There's a ton of others too, man. I'll tell you one. So Sean Getty, who's one of our top team leaders in Canada. And Renee Funk and Smita Singh, I'll compare and contrast. They're all like amazing open house agents, right? So Sean and Renee, both Doorknock. Now, Smita will not Doork to save her life, right?

She's not going to it. Now, what Smeda does, though, she puts out like 40 to 80 branded open house signs so that when she does talk to the neighbors, events and things like that, they go, I see you everywhere. Because it looks like whenever she does one open house, it looks like she's taken over the neighborhood. Now, Sean and Renee are door knockers. Now, Renee is going to take the approach. She's not going to ask for your contact information.

She's not going to try to talk to you about the equity. in your home or anything like that. She's just there to cordially invite you to the open house, and her script is something along the lines of, your neighbors are selling, and they've asked me to come and invite you to the open. And guess what happens when that's all she says? Oh, wait a second.

How's the market? Or, oh, yeah, you know, actually, we've been thinking, right? But it's just her way of getting out there in front of the neighbors, building that reputation. Sean, on the other hand, is a very different animal. He's there to not only invite you to the open house, that he could care less if you come to the open house because he's also going to try to get into your home and do a listing appointment right then and in there.

And by the way, his record, three listings taken in one open house door knocking session. Which, like, for me, that was just one of those, wait, you can do that kind of moment. Because I've been in this industry for two plus decades. Never thought that, like, try to get in the door to do a listing presentation right then and there, right? It's just get their contact information off or something of value and follow up later. But that kind of thinking is what I'm talking about when I mean. Don't just present one way of doing an open house because there's killers out there who are doing it. By the way, some of these interviews are actually up on our YouTube channel, whether you're with EXP or not.

If you go look at the lab, which is the series that we issue some of these research interviews, Sean Getty's interview is up there. It is worth watching. It is really good. But I'll pause there. I've been talking a lot before I go into social media. And they find that on, so they go to YouTube and they look at EXP Realty and in there, is that the playlist called The Lab? Yeah, yeah. The playlist is called The Lab. You'll see this face. Sorry about that. But it's there. And I've got a ton of interviews on that topic and others that I've done with agents.

And I'm one of those kind of detailed people, right? I love knowing about their background, but Ali will tell you, I'm very methodical and asking, you know, how do you do this? Why do you that? Like kind of a thing. So each one of those interviews, those people are just giving you amazing, amazing information. If you're on a 50-50 split, it's time to rethink your brokerage. At EXP, the split is 8020. And once you cap, you keep 100%. We show you how to get there faster. I'm Ali Garcette or Ali the agent. My sponsor, Shelby Johnson and I, each, close over 40 deals a year. We are full-time agents actively producing, and everyone in our upline is an icon agent. When you name us as a sponsor at EXP, you get full access to all of our

systems and checklists and templates, our 200K GCI playbook to help you make 200K your first year, direct mentorship and direct access to us, no huge group calls. We also help agents add another stream of income, which is RevShare. We will help you with all the tools and training. you need to build revenue share that will help you retire early. If you're interested in building an actual business, book a call at theagentgoldmine.com. So I jokingly say to agents, let me guess, you would do social media posts or more of them, but you don't like the way you look, you don't like the way you sound, hey, you don't know what to say, right? When we interviewed these social media agents, each of them were doing about three to five different

types of posts kind of categories. Most, most common was the home tour, right, yours or builders, whatever, market report and maybe area report. But when we added it all up, there were at least 11 and counting, by the way, because we're doing classes on each of the platforms. So Instagram, Facebook, YouTube, TikTok. We were going to try to do LinkedIn, but not too many people are actually doing business off LinkedIn. It's more about kind of a resume. So we do have a LinkedIn, by the way. All of them do, the good ones. But don't expect too much business from it. But when you look at the four platforms, whether it's long form or short form, all of these apply. And I've even given you some examples here that we'll talk about along the way of people who

were really doing this at a high level so that you can go and see exactly how they were doing it. Pablo Picasso famously said, good artists borrow, great artists steal. Go make this your own, right? But these are rock stars. So the first is area overviews. And one thing to know about this is this is going to attract a lot of out-of-town buyers. And so here I want to pause. I want to give you a methodology to add value such that people will want to reach out to you.

So I'm going to give credit where credit is due. Robin Mann does this. I think Shannon did this as well, Shannon Maxwell, and a couple of the other Facebook agents that we talked to, but Robin really does this well. She goes into Facebook groups in her area. And she says questions like, hey, what's the best pizza restaurant in Southwest Austin? What's the best landscapers in Southwest Austin? What's the best this? What's the best that? Now, here's a strategy for you. In those Facebook groups, go ask those questions. Not all at once, right?

Do it over time. Go ask that question. And when people respond in the group and they're going to, go to their DM and say, Hey, Allie, I saw that you said Via 313 is your favorite pizza restaurant here in Southwest, Austin. That's awesome. I love it too. Detroiter or bar style. And now what that's called is rapport.

And now we're building our sales. fear of influence. And we're going to keep doing that, too, by the way. And ultimately, what we're going to have is our Southwest Austin buyer's guide. And we've just compiled that while we were lead generating. So now we've got something of value that we can offer. So when we go to do our area overviews, we're going to offer that. Now, one thing from the YouTube folks that I think is really important, your call to action needs to come at the beginning. of the video, the beginning of the video. Why? Because most people aren't going to make it all the way through your YouTube video. Sorry, don't stop it early. Don't stop it early. Do your full video, but they're

not going to make it to the end. So make sure your call to action is at the beginning. And so whether your call to action is, hey, book an appointment with me through my calendar alley, or your call to action is, hey, hit me up for my free area guide. You can connect it to a squeeze page on your CRM or you can have them reach out to you and ask for it, whatever, but now you've got something to offer these folks. And by the way, when it comes to area overviews, something to keep in mind, it doesn't have to be the rosy stuff. When you go to YouTube to look at DO and Houston or some others who we interviewed, you will see not only the five best neighborhoods to live in Southwest Austin and why. You'll also see the five neighborhoods to avoid in Southwest Austin.

and why. And that's perfectly valid too. People, you know, people are very curious about why you don't want to live in that part of town or what's the negative thing about this thing or that thing. So area overviews. And don't go broad would be the other thing that we learned from these folks, right? So Levi, for example, is in DFW, but he does area overviews for Flower Mountain, for Melissa, for all the little pocketed suburbs of Dallas. Next is social proof. And here, there's a great book, Aaron Novello, who's super sharp, just one of the smart, smart agents, and he does really well on social media, YouTube and Insta. He talks about Donald Miller's, oh gosh, it's a book called Story Brands 2.0. And in it, Miller makes the point of the movies. Think about Star Wars,

or if you're a Harry Potter fan, even better. Who's the main character of that story? Harry Potter. Now, is Harry the hero or is he the guide? So when you think about your interactions, do you want to be the hero or do you want to be the guide, right? Because what Miller and what Aaron said is, who's the least powerful person in the story? Well, it's Harry. It's Luke Skywalker. Who's the most powerful person? It's Obi-1 or Yoda or it's Dumbledore, right? So when we go, go to talk about social proof. Make your clients the hero of the story. Make yourself the guide. Don't talk to beat your chest about how awesome you were in that transaction. Talk about your client's challenges and how you help them overcome it. And it becomes a little bit different dynamic

rather than just a five minute long brag video on YouTube or one minute long brag video on Insta. Market report's pretty straightforward. One thing I'll say about this, make sure that you're talking about days on market. Make sure that you're talking about the realities of pricing in your market reports. Allie and I had this conversation the other day. Great listing agents are like great pool players. They set up their shots. And that doesn't just start when you have that initial call with the seller to book the listing appointment. That starts in the promotion that sends them to you, the lead generation that sends them to you. So make sure you're talking about the realities of the market, not only what's selling, what's not selling, what expired and why. So that,

they come to you with reality, right? And if you're thinking, well, that might make them not want to call me. Well, Ms. Carson, what did you say about that the other day? That this is my best year in business. Yeah. It develops trust. People want to hear, they don't want to hear the fluff. They don't, they don't want to hear what feels good. It's their biggest asset that they're selling, most likely. They want to know the truth. That's right. We all have that hype person in our friends and group. And that high person is fun. They always make us feel good. That's not. who you're going to turn to when you want real reality from, you know. Home tours. This is really great, again, for out-of-town buyers. And so home tours, we're going to talk about builders' homes here

because my listings are going to be different. When we do builder tours, we're really highlighting the community and the amenities and all of that. And we're really trying to highlight our knowledge. When we do my listings, what we're really trying to do is impress the next seller with what we do in my listing videos, drones, Twilight photography, all that kind of thing. So just a little bit of a difference. But do both. We both. Hopefully you've got plenty of listings to keep doing it. But if not, then build those relationships, local builders.

Buyer tips, that's straightforward seller tips. Listen, if you're wondering what tips, go check your scent folder. They're there. you've been answering those questions all along, right? And if it's news to one person, just assume it's going to be news to others as well. Personal here, I'm going to say, careful, careful, keep it G-rated. This is not our time to show off our swimwear and things like that. Personal can be a lot of different things. It can be you going out to various parts of your community and things like that, festivals in your community that also are highlighted in the community. And then Amy Gregory is really great

at that, by the way. If you don't follow her, she's very fun. She's very personable. Liz Brown is another person who's very, very good and very personable on TikTok. Relevant news, this was a really cool one from Noah Ward. Noah's in Sarasota, and on his TikTok, he does these green screens where he talks about, you know, the next newest legislation coming out. And why this says that it goes viral is because he basically creates a fist fight in the chat, in the comments, because he says, this is happening. What do you think about it? And then kind of steps back and lets the chat go wild.

Here's something to think about when we talk about social media. How you get pushed beyond your followers is the algorithm recognizes this is something that a lot of people are either passionate about or engage with. And so when it comes to creating engagement, we can do that by asking questions. When we do and people comment, here's something that all of them said to us across various platforms. Don't go, don't like, you know, at 9 o'clock at night, go through and just rapid fire, respond to all the comments. When somebody comments, wait a little bit, go in and comment on top of them. Then when somebody else comments, again, wait a little bit and then go and comment on top of them.

Whether it's boosting that post in the news feed or whether it's signaling to the algorithm that this post has longevity, either or it's going to reward you by keeping you in front of other people, right? And so anytime you can ask a really kind of, not divisive, we want to be careful, right? We're realtors, we're not politicians. We're not trying to divide and conquer, you know, political factions and all of that. But anytime you can ask a really engaging question that's going to create some sort of kind of back and forth, that can be something that gets your video, your post pushed virally. Attraction. This is something that most people don't really think about. And that is your audience is both consumers, potential customers and also other agents. They are paying attention to your posts, right? And there's something about making sure that people understand. that you're on this journey too and sharing what you've learned. You've got to walk the line between appearing like an idiot to potential customers, right? But sharing the challenges that you've overcome

and how you've overcome them is very relevant not just for other agents who might then be attracted to the company that you're with because you're there and see you as a guide on their journey. But it can also show off your talent and skills to potential home buyers and sellers as well. And here I asked the question of all these social media agents, should I be doing this on a separate page? You know, my personal stuff and my conversations to real estate agents. And what they all said was, well, hold on a second, because think about these algorithms like you're a show producer and they're Netflix. If you went to Netflix and said, hey, I've got this great show idea and I've already got the first show in the can. And they went great.

That's awesome. So when's the next one coming? You went, I'm not sure, maybe three months, maybe four months, whenever I feel like it. Is Netflix going to pick up your show and promote it? No. And neither are the algorithms either. And the reason I say that is because when it comes to things like, you know, should I post my personal stuff in my business page or should I have my attraction content in my business page? My question would be, how often are you posting in your business page?

because my bet is probably not often enough. And the distinction between audiences probably isn't as relevant as you think it is to make you want to go do a completely separate page. So as long as you can kind of incorporate it in a way that doesn't alienate and things of that nature, I would encourage you to do all of it on one page or channel or profile. Okay. So I really love this next one. I called it Success Diary, not what she called it, but this came from Bell Tunstall, who's part of the Redux group in the DMB area.

Bell does something that would really solve that problem of, I don't like the way I look, I don't like the way I sound, and they don't know what to say. So when you think about a transaction, there are multiple kind of stops along the way. All she does is just simply document each stop, right, going on a buyer consultation, got the buyer agreement, going on tours. Found a property going on inspection. Closing day. All of those are stops. And all she does is just document them in an easy way for Instagram stories. And what's great about that is Instagram loves to push your stories beyond your followers. And when you think about it, she's doing, you know, six to ten post per transaction. And so I'll give you a couple of examples. A few, that's about two months ago she did a post I saw where it was. is literally a 30 second video, not her, just the house, and she's literally doing a walkthrough. And she's literally just like walking through the house, 30 seconds, right? And all it has is just a caption over the video that says, final walkthrough for this gym at 1, 2, 3 Smith Street.

She did another one where it was literally a road with the electrical wire on the side of the picture. And on the electrical wire, it said something like, on my way to a buyer consultation. And that's it. She's just documenting out loud. And she's doing it so many times that the algorithm loves her because she's posting regularly. And everybody else thinks that for every one transaction she's doing, that she's doing like 10 transactions because she's not, you know, featuring the same buyer and seller in each post or the same house in each post. And so there really is no excuse to not post. I mean, now you've got a variety of different ways in post. And some of the, these you don't even have to be on camera for a couple of these you don't even have to say anything if you really hate your voice that much and i'll give you a few others these are uh when i when i talked about the training classes that we're producing as part of lead mastery each one of them has about 10 to 15 of these playbooks but i've given kind of a flight here a sampling from each of the various platform classes so no award on tic-tok alexis dyes on youtube shannon maxwell

Facebook and Bell Tunstall on Instagram. And if you hit that QR code, for those of you who are on audio only, sorry, go to YouTube and go get this QR code. You can download these for free. My gift to you guys, enjoy. And it gives you a specific strategy. It gives you their step-by-step strategy. In each of the courses, we've taken all of the interviews and we've created an AI tool out of all that content. And at the end of these playbooks, we give you an AI prompt. So you can take that strategy, put that AI prompt into our AI tool, and it'll teach you how to customize that strategy to you. It'll give you the scripts, the marketing pieces, whatever it is from the strategy. Nice. I'm checking out the YouTube one right now. It looks good. Yeah. And it has like a lot of

lengths, a lot of detail, a lot of information. This is great. Yeah. Well, and I'm sure we'll have yours in the Instagram one, too, when we do these. But again, we do like 10 to 15, for each of the various forms of lead generation and then the full training manual as well. It's kind of cool. What I remember the example I was given earlier about Sean and Renee doing door knocking and Smita doing the brand of open house signs. Well, here's what's interesting. And I love Sean to death, but he cheaps out.

He buys, and by the way, I'm only teasing because the guy's a monster when it comes to open houses. But he buys those, uh, those Amazon red directional arrow open house signs, you know, know, just completely generic ones. Could you imagine, and he goes and knocks like 100 to 200 doors. Could you imagine if he also put out branded open house signs at the same time? Like every door he knocked, they'd be like, oh my God, it's Sean Getty, which is an interesting thing where if you, if you kind can take a little bit from each one of these folks and put it into a cohesive strategy, man, you will just crush it. All of this is part of a broader offering, right? So I've been talking about

lead mastery, just that's part of the university, but it is a small part. And really, here's, here's our ongoing regular schedule, right? And we have training at every level, whether you're an elite solo agent, team leader, whatever the case. The two, if I could, if I could only get you to go to two things, one would be a big agent meeting, which is every Friday at 11 a Eastern. And that's because that's Leo, Glenn, other top folks from EXP who come on. We regularly have top agents who come on and give strategies about what they're good at. Some of the interviews that I've done go on there as well. The other one would be Elite Solo or Team Mastery, depending upon you.

We do those each twice a month. Elite Solo is the first and third Tuesday of the month. Team Mastery is the first and third Thursday of the month. And we have two separate calls. One is Leo and a kick butt coach. So John Chaplock, for example, is our team mastery coach. So once a month, he comes on and he spends an hour. By the way, if you don't know this, John Chaplight charges $2,000 for 20 minutes of his time.

We give you him for free for an entire hour as a team leader. And then for Elite Solo, we have Jared James, Dermit Bafini, really top-level coaches who come on and coach and Leo as well. And if you don't know who Leo Pereja is, he's not only the CEO of ExP Realty. He also sold like 300, 400 homes per year at the Red Sign Company. When I used to be there, he was our top agent for a while. So really, really smart guy and he knows his stuff. The other call for both of these series each month is we either take a top elite solo agent or top team leader and who are rock stars at a given thing.

And we pick their brains about how they do it. And then we mastermind as a group around how other people are doing it. Again, I'm not selling anything. All of this is absolutely free. It's part of being with the EXP. And so if you can go to all of these things, they're all worthwhile, but those two in particular, make those regular. In addition, some of the other things we've been working on recently. So this is Trainer Connect.

We have, it may surprise people because we're a virtual company, we have a ton of training that goes on, not just through the university, but locally. So here in Awesome, for example, we have a monthly aha, Clubs, Agents Helping Agents. And we regularly have top, top trainers like Renee Funk, Phil Stringer, and more who come into Austin and do training for us once a month. We have regional rallies. We have a ton of mastermind clubs and things of that nature. And then we have folks like yourselves who have RevShare organizations where you do weekly trainings with people who come on and talk about a given topic. Well, you can go here and you can find a great trainer if you're an event host.

or if you're a trainer and want to get found by event hosts, you can go on here. It doesn't cost you anything. We're not charging for it. We just want to make sure that really great trainers get on really great stages. And so we put that out recently and we're already seeing a lot of traction with it. I talked about... What's the website link for that again? Sorry, if you go to expeuniversity.com and just click on trainers, you'll see trainer connect.

And if you've gone through FastCap, cool. I went to the gym once in 1987. That's not how it works, right? So come back and keep going because it's not about the information. Yeah, there's great strategies in there. It's about the accountability and the activities of it. Similarly, we created an attraction program we call a fast attract. And same thing.

We went out and interviewed 60 attractors who had attracted so many agents and given time periods, about an average of 20 within a year. And we asked them all the questions. How did you do that? Why did you do it that way? What did you do first? What next? And we put that into a six-week program.

And again, if you're serious about building your revenue share, it's a very cool thing. And you can do it by adding value to people's lives, not by being a sweaty recruiter. We don't want you to be that, by the way. And so we teach you how to add value to other realtors, how to help them build their business. And in the process, are all of them going to come to EXP? No. But they're all going to be very much appreciative that you've helped them build their business, and some of them will come over. Elis Solo and Team Mastery we talked about, we talked about lead mastery.

And then one other one that I wanted to talk about is the AI accelerator program. This is going on right now. All these AI trainers and coaches have been doing a session every Tuesday. And this is going to go through to the December holidays. Each week is a different topic. So we've done AI as your personal assistant, AI and social media, AI and CRM. And upcoming, we have AI in marketing, AI and teams, AI for attraction, and even getting found on AI. Completely open, all of the recordings from the past sessions are on EXP University.

You could also go registered there for the next upcoming sessions as well. And we think we're going to be doing this at least once a year. Today, it's called AI. Tomorrow it's going to be called brain chips. But the whole entire idea is that we got to make sure that we're leveraging this technology to be smarter in our business. is. You know, we are, for a lot of us, one people shows. And so using things like AI to help us. And what we always say is, listen, AI is not going to replace us. The agents who use AI is going to replace the agent who doesn't. And so if you're not sure how to do that, come let us show you how. Questions,

comments, concerns, disbeliefs for me. I love this. I plan on sending this to everyone in our community. Brian, in case you didn't know, Shelby is my sponsor. So. I didn't know that. You have good Yeah. Yeah. So I plan on sending this. So that way you've given us a sneak peek as to like, you know, the behind the scenes and what's coming to our audience, the agent gold mine, our community is now going to be getting it even faster. I actually have already sent out some of their stuff as you were talking to our WhatsApp chats. That's awesome. Yeah. Yeah. I super appreciate this. Yeah. And please let your members know. I talked a lot and I shared a lot. And if any, anybody is like, wait, what? Just hit me up on Slack or the hub. I'm on both. We're here to help.

And again, none of the things that we talked about cost you anything additional. You already pay for this. So take advantage. The funny thing is I used to have a friend who said, you don't get to better until you get to different. And for most of us, when we think about our next year in the business, most of us are here and we want to get to here. But when you think about your business, everything in your business right now is designed

to do this. and nothing more. And until you start making changes to that, you're never going to get here. And so for us at the university, our goal is always to go and find the best of the best. People who've gone from here to here in a given topic and show you exactly how they've done that. And so if we can help you in any aspect of your business, please come, let us know we're here for you in whatever way we can be. And for those that for some reason didn't watch this on YouTube, Brian spells his name slightly differently. So when you go to find him on Slack or soon to be The Hub, hub, hub. Hube.exp Realty.com.

His name is spelled B-R-Y-O-N. So Ellington is the last name. Brian, thank you so much for being on the show. I would love to have you back as E-X-P continues to get more and more training. And for everyone else, be a bro and share this show. If you're on a 50-50 split, it's time to rethink your brokerage. At EXP, the split is 8020. And once you cap, you keep 100%.

We show you how to get there faster. I'm Ali Garcette, or Ali the agent. My sponsor, Shelby Johnson and I, each close over 40 deals a year. We are full-time agents actively producing. And everyone in our upline is an icon agent. When you name us as a sponsor at EXP, you get full access to all of our systems and checklists and templates, our 200K GCI Playbook to help you make 200K your first year.

direct mentorship and direct access to us, no huge group calls. We also help agents add another stream of income, which is RevShare. We will help you with all the tools and trainings you need to build revenue share that will help you retire early. If you're interested in building an actual business, book a call at theagentgoldmine.com.