KGCI: Real Estate on Air - Part-Time Success: $107K in 8 Months with Ali Garced

Episode Date: March 2, 2026

Summary:This episode is a highly valuable, tactical interview with Ali Garced, who achieved $107,000 in GCI during her first eight months as a part-time agent. The content focuses on her specific, high-leverage strategies that compensated for limited time, centered around hyper-efficiency, strong client process systems, and laser-focused lead generation tactics. Agents will gain direct, actionable insights on how to maximize production without being full-time, making it an excellent blueprint for new, busy, or scaling agents looking to optimize their time and income.

Oh, my gosh. Ali Gar said, one of my favorite humans of all time in the universe ever is on today. She's a rock stars pro. So she was on the show over a year and a half ago. And then before I started hosting. And then she was one of the speakers at our real estate rock stars mastermind this past March. And she and I host our other podcasts together, which is the agent gold mine. So if you haven't checked it out, you should definitely check that out. But guys, for today, I invited Ali on here because she and I are going through. like a pretty similar journey. We're both starting over brand new in a new market where we know no one. So a little bit of background on Allie. So she was in the Air Force and was stationed in Tucson, Arizona, so didn't know anyone there, didn't have a sphere of influence, decided to get her

real estate license. And her first year, while she was part time, she was still active duty air force, part time she made 107,000 in GCI in her first eight months being an agent insane. And then year two, she earned over 200,000 in GCI and hit ICON, if you know what that is through the EXP world, while doing almost exclusively referrals. And now, year three, so literally tomorrow is her three-year mark as an agent. And she just moved. She picked up and moved to St. Paul, Minnesota. She's not from there.

She doesn't know anyone. So she's starting over again in a brand new market. Sounds similar. I'm doing the same thing. So I was like, okay, Allie, we're going to talk about two things. Part one first is what did you do? do round one to generate leads to go from zero to 107,000 and eight months as an agent. And then after that, more importantly, the chunky part is we're going to talk about what you're doing now,

starting over from scratch. Hi, Allie, welcome. Yeah, so I was in Tucson for three years also. So I had some time there. I knew a little bit about the neighborhood, about Tucson market. But what I did to generate leads was I posted on social media a lot. It wasn't every day. I did that the following. year. And I sent a ton of DMs, like one-on-one through social media because I was already super active on there and in person. At the time, I was a special agent. I was working procurement fraud for the Air Force where I was investigating companies that were defrauding the government, which boy, do they. And so during those conversations of like, hey, let's talk about XYZ company. I'm like, by the way, I'm a real estate agent. Also, you need to buy a house.

like so shameless but like it worked you know i made 107 my first eight months and then i ended up with like 131 because i just took my foot off the gas after i realized that i could be a full-time real estate agent um i then just focused all my time on separating from the military because that's a full-time job is to separate from the military um so yeah that's what i did my first year okay gotcha so you came out you hit socials hard you are absolutely shameless you talk to every single person you knew through the military, through any opportunity outside of that. And then you just started posting, sharing your journey as you went in stories and in posts. And you also spent so much time every single day DMing people that you'd known for one year, 10 years,

your whole life and maybe hadn't talked to. And that's how you started up a ton of different conversations. Yes? 100%. Yes. Yes. Okay, perfect. And then the other thing I want to know, is that it's a different type of Instagram usage that you're using than other people that we've interviewed, which was, you know, we've had other people come on here and being like, I 100% just do home tours or I 100% just do local, hyperlocal content or relocation or whatever in targeting that specific audience. That's like their, you know, lead generation plan. Whereas you took the brand, like sharing the journey type of style. It's like you just shared. what you were going through and then connected with people who already knew, liked and trusted you,

which in turn led to lots of inbound activity. Is that correct? That's 100% right. Yeah. I really didn't want to focus on just home tours or just like just buyers or just sellers because nobody gives a shit about the homes in Tucson because my audience were people that I had met all over the world. You know, I'd spent 10 years in the military and I've been standing. all over the world. So it's like why people don't give a fuck about Tucson. Oops, sorry. I'm cursing a lot. Okay, I'll try to tone it down. So it's okay when guests do it. Just not me. Okay. You're fine. Perfect. I'll tempt you. So instead of posting stuff about my specific market,

I realize that majority of my audience wasn't PCSing to Tucson in or out. They were PCSing to Iowa. No one. There's no Air Force Base in Iowa. But like Pensacola, Montana, the D.C. area. So instead, I was just putting myself as, hey, I am in real estate. And here are some tips of just like kind of generic tips for homebuyers and home sellers. So in that way, whenever they had questions, they felt comfortable asking me to connect them to a real estate agent. So that's where I was like, well, outbound referrals is the way for me to go. And you also did say that a lot, right? Like you did tell people like, hey, if you need someone nationwide, like I am your girl.

Yeah. Yeah. And I'm very clear about it too. I'm like it. And I also tell real estate. sorry, I also tell military members, I'm like, dude, you should get your real estate license because we get paid off referrals. Like, I will be paid for connecting you to a good agent. So I want to make sure that you, that agent is good. Let me know if for some reason communication is shit. So I made it like super, super clear. I want everyone to know that like exactly how I'm paid. So therefore, it's kind of the twofold where they know that I'll be paid by connecting them to a good agent. And also they know that I will not be paid. if they're asking for free advice and they've already been represented by somebody else.

Love it. Put it all out there. Okay. And just to get more granular, I understand that you're posting, you're sharing the journey, all of that stuff and you're reaching out to people. But is there a certain number of, you know, whether conversations or outreach or, because I know you're like a tracking, you know, systems type of person. So what was your method to make sure you hit your quota every single day? Yeah. I read the book. Okay, I read the book, Traction by Gina Wickman. in the very beginning of my real estate agent career. And from that book, I took away six conversations that every organization, every team member of every organization should have a number. They should know the number and they should accomplish a number every single day.

So my number was six. And I don't, I got this number specifically because I heard it also on a podcast. And I don't know if this is true or not. But in my mind, I didn't care if it was true or not. I wanted to do it. So in my mind, it's a true. And so I heard that if you have six conversations a day about real estate, that you will on average, or agents that do that, on average, make $308,000 every single year. I was like, say less. Six is my number. And it's still been my number.

So sometimes I accomplish it, you know, within the first three hours of waking up. Sometimes it's like 8 p.m. And I still haven't had six conversations about real estate. So I won't go to bed until I do. And if I do accomplish it early, I'm going to then double it or triple it because that's who I am. Okay. And one last question. When you are doing this prospecting and you're reaching out to all these people, you know, who follow you, you may not have talked to. How does that work? It's like, hi, I'm Allie. I just got my real estate license. I don't know if you remember me. We were in fifth grade together. Or like,

what does that look like? I kind of similar to that, actually. Okay. So what I do is Facebook memories is clutch. Snapchat memories is clutch. You know, anytime you see somebody's birthday on Facebook. That's like a good way to start the conversation, knowing though that everyone else is also bombarding them on the happy birthday. So Facebook has that option for you to see whose birthday is coming up because I think I like being told happy birthday the day before, you know, like, oh shit, you're early and I like it, you know, because everyone else, you're just going to be noise on the day of their birthday, especially if you just post on their birthday saying, happy birthday, Shelby. But instead, if I take like an old-ass video of something embarrassing or anything, really, an old video.

video to increase engagement, then that's what I do. Or if I don't have any past videos or anything of like any memories, like I own mental memories that I can remember, then I will send a video text. I really, really just try to avoid doing regular text. People don't like reading, number one. And people like seeing that other people are saying their name. It's a personalized message. Okay, gotcha. So for all of this, it sounds like the devil's in the details, because it sounds so easy. It's like, oh, just post on social media and then I closed $107,000 in my first eight months. And like what? Like, you know, but really it is the amount of energy, not just putting yourself out there and sharing your story, but also the active pursuit of conversations every single day and not going

to sleep until you've had six of those conversations out of potentially 100 that are related to real estate. Okay. I feel like this is kind of the end of part one. I know that there was a lot of other stuff in there. Like you've mentioned open houses. Like, I, I think you dabbled in YouTube over time. But we are going to fast forward. We are fast forwarding to what you are doing now. You just moved to St. Paul, Minnesota. And you know no one.

What are you doing? Now I am hitting YouTube even harder because I don't have that in-person presence, right? Like I don't have a job to go to where I can tell people that are already in the area that I can help them list their home. And nor do I want to. I don't really like doing in-person activities. So I'm more of an indoor cat. So I can make videos all day long. So I'm focusing on long form, you know, horizontal videos on YouTube.

I am focused now on taking my social media, Instagram, TikTok, Facebook more to a higher level. So I'm focused more on instead of throwing spaghetti at the wall, which worked 2021, 2021, 2022. Now I'm focused on it being a little bit more eye-catching because it's all about like, the first two seconds of a video. And I say this over and over again on my channel, where I try to give real estate agents advice. The first thing that I see so many people mess up on is they start the video saying, hey guys, it's Ali Gar said. I'm a real estate agent in St. Paul, Minnesota. And I just wanted to pop on here and say, like, that is so boring. Nobody gives a shit who you are or where you are or what you're about to say. Obviously,

you just want to pop on here and say something because this is what you're doing. So just get to it. So the big, big difference between life short form, you know, vertical videos versus horizontal. It's horizontal. You can get into it. Don't say your name at the beginning, say it in the middle or at the end. But you can say all that. You can talk as much as you want in horizontal, but just not on short form. So it's always just like starting with the bottom line up front. So I'm just being a little bit more purposeful on exact every second of my videos matter because that's a second of someone else's attention. and the more people, it's, we're in the attention economy. You know, the more people that I can have, um, their attention, the more money, period. Okay.

And with this, are you focusing more on your long form content or more on your short term, whoa, form? Or is it like equal allocations? Where are you spending your energy? It's a, I would say it's 60, 40, 60% a little bit heavier toward the long form. Uh, it's been paying off. I like it. and I can get more detailed.

So the short form is great when you have like a super quick nugget, you know, like stop having boring videos. Like stop saying those boring, you know, three sentences and then beginning. But long form, you can dive more into. I think long form establishes trust a lot more. Short form is for entertainment. It's eye-catching. Oh, cool.

Who's that person? Kind of entertaining. taught me something really quick. Excellent. I'll follow. That's harder to turn. into, that's harder to sell yourself. It's overall just entertainment versus education, which education is horizontal. So YouTube is where I'm focused on having people truly finish,

it's like trusting me. So that way they can book a call. And that's what I'm doing now. Like I have YouTube videos out now for Tucson. I'm still selling homes in Tucson while I live across the country. And so we can talk about leverage if you want. Like I freaking love it. And people trust me. They're not going to book a call if they don't like me. So the only people that book calls are those that sign the buyer broker that same day. Sign the listing agreement that same day that we go over there. Okay. I would like to dig into, you know, your long form focus for St. Paul, Minnesota. So I know you're still doing stuff in Arizona and you have, I know you have agent channels. And guys, if you're not following Allie the agent on Instagram and all of the places,

you definitely should be. But for your St. Paul channel, what is the focus? How are you attacking that? Because you're starting over again, like you said, you don't have this in person, you know, a sphere that you did before. And I know you're super strategic about what you're doing. So what is the strategy heading into Longform slash YouTube? I am testing out a listing only YouTube channel. by the way, in case you guys don't know, don't follow me on on, don't be a subscriber on YouTube. It will actually- Agent channel.

Yeah, the agent channel, yeah, for sure. I mean, yeah, Allie, well, you know what? Okay, follow me on Instagram, Allie the agent. But you're actually doing anyone a disservice if you're following them or subscribing to them on YouTube because you didn't, because you weren't given their page organically. If you're specifically looking for something and you're not going to watch their. entire content and then the next video of theirs, you know, in length, then you're hurting their algorithm. So please don't do that unless you want to hurt me. Okay. Yeah. Well, that's something I learned too back when I like dip to toe in YouTube. I was doing it all wrong and didn't realize it. I was like,

oh, I made this video. Let me share it on my Facebook page and to my Instagram followers and to my mom and be like, mom, please. Can you just watch this? Please. Yeah. And what in that I've like, you know, however many subscribers. But the problem was they were not the right. audience for that platform. And I had no idea I was actually hurting myself by having all of these different people who were not my target audience subscribe to my channel. Because what it was doing is it was telling YouTube the videos weren't any good because they weren't engaged because they weren't my target. Exactly. No, 100%. And so many people don't realize that. So I am testing, so I have a couple of YouTube channels. The one in my first market, it was mainly home

buyers. So therefore, now I'm testing home sellers. Listings. I'm only taught my audience are, my audience are sellers. My audience is sellers? What the fuck is English? It's hard. And like, honestly, this is how I am like in my YouTube videos too. Like I don't cut out like my mistakes because I want them to know that I am a person. I do a personality. And if you don't like humor, then we're not going to be a good fit. And that's totally fine. So yeah, I'm testing sellers. And I have a whole list also of the videos that I am making. And it's, have already made. So if you want that, dude, text me, DM me. Actually, yeah, DM me the word video on Instagram, Ali the agent, Ali spelled ALI, and I'll send you my entire list.

So that way, instead of you watching my actual channel, I'll just give you the list of what I'm doing. Yeah, I think it's really smart. So up until this point of all of the people that I've interviewed or that you and I have interviewed on the agent gold mine, everything YouTube has been buyer-specific. Like that has been the blueprint up to this point where it's like moving to Tampa, moving to wherever. And then like, you know, neighborhood, which neighborhood should you buy in? For the most part, I know I'm generalizing. But it's really interesting and unique that you are taking the seller route.

And I think that, I mean, everyone's stay tuned. Obviously don't go to the channel, but stay tuned on her Instagram for updates, is I think it's going to work. Because even just a couple of years ago, I don't think people were thinking as much about, okay, I want to sell my house. Let me go on YouTube and figure it out. Whereas a couple years later, this is 2024, I think more and more people are. Like the first place in people's brains now more than ever is let me see, let me get on YouTube and figure it this out. Or maybe it's on like, let me ask Chachyptee and then get an idea and then go to YouTube. But it's something like that.

And so I think more than ever, I think that there's a blue ocean opportunity, which I don't even know if I should be saying this on the podcast. Not, no, don't do it in St. Paul, Minnesota. Do it anywhere else or Lexington, see that. You can literally do it anywhere else. But okay, so that you have the list that you can provide people if you hit her up. What else in regard to getting your name out in St. Paul? Or is this your one focus for St. Paul? Well, actually, so to add on to that, there are so many different personality types. So like, you don't have to, I feel like a lot of people think I'm not outgoing or I'm not extroverted. I'm not like bubbly. So who am I to make a YouTube channel? Then, be your boring personality and be on YouTube because there are people for you. Dude, that's so true. So do it. Like if you're in St. Paul, do it. You know, like I don't, I don't care.

But yeah, a couple of videos just to like name a few that I'm, that are hitting so far or are, especially since I live in a fucking tundra now. Should I sell my home in the winter? Am I going to make more money if I sell my home in the summer? Selling your home in the fall? You know, like should I pay a buyer's agent as a seller? How much money do you keep when selling your home? That's what like, I don't know, just top three, four videos so far. And I have a whole list.

So hit me up for that. I forget the rest of your question, Shelby. I don't think I had one. I think we were just like blabbing. No, it's such a good point, though, different personalities. There's a personality out there for everyone. So yeah, you're right. Just do it.

Yeah. We can all win. Yes. Okay. What I was going to ask, though, so you just, you like, you know, throughout a couple video titles, how long are your videos, any general, just tips? I know you said don't introduce yourself in the beginning, but just hit us with your favorite. I'm starting a new YouTube channel tips.

I actually have a YouTube video on how to start your YouTube channel. Of course you do. Like, yeah, like the SEO, how to optimize it. So if you have never done it, like, DM me on Instagram. Okay. Okay, text me the word video to 520-341-2552. Text me the word video or DM me the word video on Instagram. Allie the agent if you have it. Okay, now I can answer your question. Okay, don't introduce yourself.

Whatever the title is, think of the, think of the title first. Don't like, don't start with the description. That's what I was doing in the beginning. That was wrong. So title first and put that into two buddy, put that into, there are a lot of different like subscriptions that you could pay for to make sure that you're, you're doing something that's even going to be a value. So look up other creators too, maybe in even in different markets to see what's working for them, take a couple of different YouTube titles and then create the, then think about what you want your thumbnail to be, and then create the video. My videos are over 12 minutes long. I would say they average around 14 in my Tucson channel, which is more home buyers. There are 30 minutes, 25, 30 minutes.

And I've gotten like pretty good success from that. But on the seller side, so far in my new market, it's a little bit shorter, but they always suggest 12 minute long videos, at least, at least 12 minutes. But with that said, when the value ends, when you have nothing else to deliver it, stop the video as fast as you can, like as little of an outro as possible because of the algorithm. So as long as people can watch the very, very end, if you have like an outro, my opinion, if you have an outro video or the same saying where people have already heard you say that, they're not going to watch it to the end because they already know what's coming. So if they don't watch to the end and then they don't watch the next video of yours,

you're hurting yourself. So as soon as the video ends, end it. Like end it. So that way you don't have that drop off. So going back to the very beginning of the video, though, repeat verbally in the video, repeat what the title is. So that's why you need to know what the title is before you even record. And then say if you have like a list, go backwards, always go backwards.

top five cities that are selling for the most. Five, four, three, two, one, two, five, what I do is five, four, three, two, and then I do my outro, my call to action, which is it, by the way, if you want to sell your home in XYZ city state, book a call using the link below. My team and I will be here to help you. And then to number one, the number one fast selling, blah, blah, blah. And then you end the video. So don't be, by the way, 12 minutes goes freaking fast. So don't be, don't think that like you need to elongate the video because people want to learn, but they're not willing to wait too much. So as much as you can, jam-packed information. That's why, like, so much effort needs to go into what the video is even going to cover. How much, like, written scripting? Do you, like, script it all

out? Do you write it all out? Or are you just doing bullets and then you, like, pull it out of your ass? Like, what's your flow? In the beginning, I did script because I wanted to make sure that I said the right thing and I wasn't like a dollar off and all these it was very statistic oriented which I which is good but it wasn't me so I don't want to put something out there like I don't want Jeffrey to see my listing videos of the exact numbers as I'm going over the market trends because when I go to the listing appointment they're going to expect me to know it which is I mean okay this sounds really bad but I don't want to I don't want people to think that I'm just a calculator I'm a person. So like you're buying my personality, my experience, my marketing, not so much like every

single data point that I have memorized in my head for every single week. There are those type of people and that's perfect. That's the engineer type and I typically don't have the engineer type as clients. So be mindful of that too. Like everything that you put out is what you're going to get back. That's why I don't put shit about my real estate investing. I do want to work with investors. So just be mindful of that. Like if you're speaking a certain language or using certain terms, that's going to resonate with the people that you're talking to. So you can choose your audience by your words. Yeah, you and I have gone so deep on that topic before about like, wow, life is just like this giant boomering of like whatever you

put out into the universe is what you attract back. And I think that's such a good point. In the beginning, it's hard, you know, when you're just finding out how to be an agent and you're like testing a bunch of different like, am I this analytical agent? Am I this? Like, who am I? I? I don't even know. But once you find it, your authentic fic, it's like go hard. This kind of goes back to the idea of, too, it's like if you were for everyone, you're for no one. And if you do everything, you do nothing well.

So if you know who you are, just be that person because then the people who will self-screen themselves out if they don't like you, which is fine. And the ones who love you will just show up at your doorstep. And you can hug them and it'll be lovely. Okay. So with, so you don't script anymore, do you do, you do bullets, though? Do you do bullets? I do bullets. Yes, I do bullets. Okay. You do bullets. And then do you do like one take or are you doing like one bullet then like breathing, stopping, doing next? Or are you just like word vomiting the whole thing? If I, if I can word vomit, I will I will word vomit. But I do make sure that when I, because I have an editor, by the way, like I don't edit. Don't like if you're going to hit social media and YouTube, don't be your own editor is my take away. Don't waste your time doing your own paperwork.

Just for the reasons that you hire a photographer, you should hire an editor. So yes, if I can word vomit and I'm comfortable with it, hell yeah. But what I typically do is I will bullet. I'll say a couple of sentences. I know like what I want to say in the next two sentences. I'll say it. I'll take a break. And I'll make sure that I have enough of a break between each sentence for my editor to chop it. And so that way it doesn't sound super quick like this and then, you know, shit like that. Are you doing your videos like where I see you now with your like the agent in the background and all of your, what are those military coins? What are those? What are you back there? They're called patches, Shelby. Oh, wow. Army does that. I was in the Army.

We did not have patches like that. I don't think. Dude, I'm going to get some messages from Army people being like, you are never in. This is shit. You're a fraud. I'm a fraud. Okay, gotcha. But is that, is that what you do? Or what do you do for YouTube? Yeah, for YouTube.

And, okay, I'm still in the middle of like unpacking too, even though I've been here for a couple of months now. Dude. Brand brand, this is, yeah, I have my, I have my, I have my light behind me for those I can't, there aren't watch this on YouTube. I have my Allie the Agent neon light. I have another color light just for a different color contrast. And I have military patches in the background to show a little bit of like, a little bit

about me. Previously, I had a way better, like, studio, which was another bedroom of mine in my house. Yeah. So that's why I was downgrade. Huge. I'm in the corner of my bedroom right now. I'm in the corner of my bedroom. So, but I will sometimes do videos outside, too. So just to change it up a little bit. But I, by outside, I don't mean like video tour. I mean like me sitting on a park bench somewhere, like comfortable in the shade. But that just shows like a little bit of, yes. she is in St. Paul. Okay. And you do that with your like DJI. What are, what are they? DJI. Yeah. And I got that recommendation from Sam Cottle. DJI content creator combo three. I know has a number three. Of course. Allie also has her, um, podcast and social media set up documented.

So Ali and I are both systems freaks. Um, and so you want links to all of her lights and all the things. If you looked right now, you probably wouldn't want to want it because she's in a closet. But it used to look really good. So if you do want that, you could hit her up. Or actually, can I have that for the tool? I didn't ask you in advance for a tool for the tool. No, people won't want it, right? Yeah, yeah, sure. I'd love to get that for the tool. She used to look way about our promise. Okay, cool. So that's the tool, guys, real estate rocksters network.com. Go to the toolbox and make sure that's uploaded. Okay, so you do some of them outside sitting on park. My other question is are you like taking one video and having multiple different locations or if you film the

park bench video are you on the park bench the whole time or what are you doing so majority integrated what are you doing with that always be roll oh my gosh yes always be roll and you don't even have to collect your own b roll like if you're using a professional editor they have their own bank of broll but they can go look for it even if it's not the same city you know you can have i tell my editor all the time to while I am, while I'm recording the video, I tell him, you know, Ralph at this point, can you insert some B-roll of like super heavy, busy highway traffic? And now can you add some be-roll of this? So I'm verbally telling my editor what I want to happen when I can, when I think of it. So I sometimes am changing the location of the video, but usually my type, my style of video is more

talking head. So it doesn't really matter where I am because I'm not showing, hey, behind me is a beautiful one, two, three, main street house. So, but I'm, I'm changing it just so people can, like, get a little bit of a sense. Since I'm targeting sellers, they, they already know what St. Paul looks like. So therefore, they're like, oh, yeah, this is where she is. Like, you know, something else to slightly think about in case my words bore them, which I try not to do. That's the whole point of like sound effects and maybe a little bit of music. But the video in the background, like, who's that creepy person looking at her? Stuff like that. I'm going to be a person looking at her, stuff like that. I'm entertained when you talk. Hopefully the sellers are too. Okay, which that's

something that I do way too much. I'm okay. Leverage. You mentioned leverage a couple times. I know you have multiple YouTube channels. Talk a little bit about because right now we have the video, which real quick. What are you using to record? What video? Is it your phone? Do you have a camera? I know. So I use that DJI content combo three to record. That's a camera. That's a camera. Yes, a camera and a mic combo. That's, hence the combo. So then, and I switched to that. She gave me the middle finger for those not watching. So I switched to that because I was recording on my phone, which I actually think my phone is better quality. But it was taking forever to upload to my Google Drive. So a little bit of like the systems here is like I have a Google Drive. And that is what vid chops, which is my leverage. They're my editors. Vid, like video chops like karate chop. vidchops.com. I do have an affiliate link for, so if in case you want your first month free, hit me up. I use vidchops. They have unlimited revisions. And they are a little bit on the slow side. by slow, I mean like four-day turnaround time.

So that's my leverage. But because it was taking so long for it to upload from my phone to the Google Drive, I mean so long. That's why I switched to more of an SD, like the microSD card, which the DJI has. So once I upload it and I've already given them full like verbal instructions of kind of what to do, they take that and then again, unlimited revisions. Actually, this doesn't sound right. Can you just skip this dead part?

Can you zoom in here? Can you zoom in here? All this extra stuff to keep people entertain. sound effects every like four or five seconds. So that's like my editing leverage. And then once the video is done, I actually pay for their YouTube helper package. So they upload it to my YouTube channel. I've already told them the title tags description.

They do all of that. They give me two thumbnails because I'm not a Canva type person. I don't care to learn. I'm not cutesy like that. So I'm just like, hey, make something that will, you know, with these colors, with my face looking upset, with my face looking sad, They have the whole folder of all of my different faces. So they take a couple of faces. And that I have two thumbnails so that way I can immediately split test.

You know, which thumbnail works better and YouTube now changed it to where it will automatically take the highest percentage. So it'll fix it for you. Other leverage that I have is I do have a TC. Of course, duh. So even though I haven't yet, I just got licensed in Minnesota, like just got licensed a couple of days ago. So I have a T.C. I'm still selling homes in Tucson. And I'm still the primary negotiator. And no one else knows that like I'm not even in Tucson anymore. So I have a TC. I also pay the agents on my crew to show homes, $50 a home, $150 per inspection. And what other leverage do I have? I also have. a more of a personal assistant, also a virtual assistant, even though she's in the States.

She helps me with like everything else. So like, but mainly hit mainly super hard on the database. So my CRM, I use KVC because I'm with EXP and it's free. So she helps me upload people any single time I get a business card. I'm just like, hey, add this hashtag realtor or hashtag, you know, Tucson hashtag whatever. She puts the nose. She puts the upcoming tasks. And before I continue, what other?

Did I answer your question? Well, I wanted to go back to YouTube for a second. But if you have more in leverage, you should keep leveraging. So then my leverage here going forward in this city as I work with listings is I'm going to be talking to the sellers over Zoom. And I'm going to be getting a listing contract signed

over Zoom. So that way, when we go over to their property, then at that point, all we have to do is just tweak the final number, tweak any updates that need to be done to property and other in-person stuff. So, okay, that's super interesting. Screw my YouTube question. How are you, so, okay, the flow would be from YouTube, we just talked about what you're doing to generate interest of the seller leads. They're going to spend at least seven hours with your face. This is a Chris, a Chris Doe feedback. He said seven hours with your face four different channels.

Well, actually for this, this is probably just one channel. And then 11 touches takes you from a stranger to a friend. So anyway, they're watching your face for seven hours. And then at that point, they're like, I'm obsessed with this girl. She's just my kind of person.

Her call action said to book via the calendar link call, whatever. And then from there, what is your plan for listings? So it's pretty similar to what I do on the buy side. So on the buy side, they see my videos. I don't have them call me, text me, definitely not email me. And I say the only thing is if you want to get on my calendar, book a call using the link below. So I'm doing that for the same thing for the seller's side in St. Paul to get on my calendar in case you're thinking about selling your home, whether you want to sell it now or next year, book a call using the link below. In that call, that's again over Zoom. And if Casey don't use only do it. Or, yeah. So we meet over Zoom.

And I'm doing the same thing that we do with buyers. On the buy side, we get the buyer broker signed over the Zoom call. They've already seen my videos. There's no, there's no pitch. They already know me. You know, they're like, oh my God, I can't believe like we're talking. And I chose you because X, Y, Z. They're like, so why not the same thing with sellers?

So with sellers, listing agreement, which I am verbally saying in my videos. I'm telling them what to expect. I never want a gotcha. You know, like, I don't even want people to book a call in my Zoom call if they feel like I've tricked them somehow. So everything set the expectations as much as possible. So in my videos, I'm saying, I'm telling them what's going to happen when they book a call. So again, like the 5, 4, 3, 2, 1 list in between the 2 and the 1.

I'm having that call to call using the link below during that call. You're going to meet with me and or my teammate. And we're going to go over the process. We're going to have that listing agreement signed. And then after that, we'll be able to go. to your property and we'll give you the final touches on our professional opinion. So that way they know. That way, the last thing I want to do is get them on a call and they're like, whoa, you haven't

even been in my house. How am I going to sign a listing agreement with you? So did that answer it? Yes. Cool. Okay, gotcha. And so, well, wasn't it okay, gotcha. You, at that point, you have them sign the listing agreement.

Then you go over to the house and that's when you see in person. Do the rest. Yeah. Again, it's the same thing. I do with my buyers, why can't we also do that with sellers? And what that also does is I got this from the full fee agent by Chris Voss and whoever else I was forget. You're either the fool or the favorite. And I only ever want to be the favorite. I think I got used to, I got used to being the favorite, you know, with like my social media, the people that already knew me before I got,

before I became a licensed agent. So we were already talking. I'm not used to competing with other agents. If you want to, if you want to, uh, interview another agent, please do so. Interview me last, you know, like in case it doesn't work out with them, then come back to me. Because I never, I don't know, maybe it's, maybe it's, um, my pride, but really, I think it's just my time. I don't want to have to be the one that's like, okay, I'm interview number two. Hopefully I get it. Oh, I didn't. I just wasted my time. I did a lot of research when I could have been working with someone that knew that they wanted to work with me from the get go. Yeah, the, the, the warm.

leads, the ones that are already raving fans before they ever talk to you. Oh my God, it's the best. I remember so, so back when I, you know, first got my license, I was really focused on investing. And so I got on all of these different investing podcasts and shared my journey and my story and all that stuff. And because of that, I just had so many people reach out to me being like, hey, I've listened to you on like five podcasts. I want to work with you for sure. I'm an investor out of state, whatever. And it's just such a beautiful, easy conversation when they, they know more about what you said than you do. They're like, yeah, when you said this, it just really resonated with me. I'm like, I said that. When did I? Like, I must have blacked out. I don't know. But cool. I mean,

it sounds like me. Sure. Yeah. So that is, it is such a beautiful thing because that's, that is a very different experience than, you know, Drake, my husband is very much into the digital marketing ad space, which is so fun. We're experimenting with that right now. And it is like the coolest thing ever to figure out that whole piece of the puzzle because I've done so much like organic brand building type of marketing like you, Allie. And now I'm experiencing this other piece of the puzzle, which is really, really cool. But the leads are just so different because they just saw you in an ad. They clicked and they're like, who are you? Wait, I gave my number. I don't really want to talk to you. Like, I don't know you, dude. And so what's cool that we're doing right now is we're layering those two

different strategies. He's doing like the digital ad. And once the person has entered, you know, they're a cold person. They've entered our ecosystem because they clicked on an ad. And from then, the remarketing occurs, which a lot of it is going to be me doing videos. Very similar to you, Allie. And we're also still going to do the seller seminar once there's a learning curve that happens with the digital marketing ad space. Once the algorithm like picks us up, I'm also still going to do that. But by layering it in to take these cold leads, bring them into our ecosystem, not expecting that we're going to convert them immediately, but then layer in much, a bunch of different content that will take them from that stranger into the friend zone.

And, yeah, anything, I think, dude, why did I bring that up? Where did that come from? I blacked out again. See? Definitely saying a podcast. I don't even know. No, I mean, okay, so it goes back to like the, when working with buyers are ready, willing, enable buyer, right?

And I think a lot of people focus on, actually, I don't know what a lot of people, I'm not going to say what other people focus on. What I am focused on with incorporating that to sellers is I don't, at this time, what's most important to me out of the ready, willing and able, I want willing. If you're willing to work with me, then like, and trust me with my process, then I don't care if you're going to be selling your house a year from now. Let's get to work. I think a lot of people in the beginning focus on anybody that shows any interest. But they're not even able or definitely not willing to work with you. You know, like they're willing to work with someone. So you're like just doing so much extra work when you could be doing that work for someone

that already would want to work with you, make it an easy process. So I'm only about making like give myself an easy process. If I lose out on business, it would have been business. I would have been trouble from the start. You know, like when I get that like phone call from someone and I get that gut like punch, like fuck. I don't want to answer this phone call. That's a bad client. That's not, that client is not for you. And I had a couple of those on the

buy side. And that's what I was like, you know what? Why? I left the military because I was miserable. I don't want to be miserable as a real estate agent. I want to work with only people that want to work with me. And it's a fun transaction. So that's my goal. Okay. I think we know. I think we understand. We understand part one, what you did in Tucson to generate your business. And now you understand part two. So what did we not hit on today that you would like to share with our beautiful listeners, Rockstars Nation? If you're a real estate agent with like married to a spouse that like will move, you know, in my case, my my wife was still in the military, which is why we stayed in Tucson. But we knew we were going to move. Her dad is pretty sick.

So that's why I moved up here where I only really know her parents. So I don't know anybody else. but the point of me saying is if you plan on moving, if you ever want to move, just make sure that you have the systems in place before you do. And I do have to point out that even though I am still selling homes in Tucson, what has helped significantly was a rev share with EXP. Like that has helped a lot because I don't even have to, I don't even feel obligated to, I don't have to sell anything.

Like that's the nice thing. I'm doing this now because I want to. And that's how I'm able to work with just those that want to work with me. I think that's why I'm being so picky because I don't need your business. I just want it. So just in case you're not in the similar, anyone listening, if you're not in a similar position, but maybe you do want to move. Or you want to take like a vacation and spend two, three months somewhere else outside of the

country and still get leads. What I'm doing is working. So I'm more than happy to chat one-on-one, I don't know, to help anybody. I think that's pretty much it. I'm focused on just really designing, you know, life by design. So I'm working with the people that I want to work with. And the other thing is, too, what made it easier for me was that I can move and I still had the same support with those cloud-based brokerages, or at least I can't speak to any other

brokerage, but with the ex-P. You know, I'm with the same community, with the same training, with the same mentorship, but nothing changed when I moved across the country. So that was so, so helpful. I didn't have to then interview people here, like in Minnesota. I'm like, oh, I hope that the vibe is the same as the office, you know, where I moved from. So people, I think, get scared or fearful of moving or even taking time off when you can. Like, you can.

You are a business owner. You can take time off. Your business can still run without you. and life is good, man, life is good. Totally. Okay, people are listening to this. They're like, Allie's cool. Where can people find more about you, listen to you more, all the things?

They can listen to me more on episode 1123, 1123, 1123 from rock stars. I looked up. That's where I got in the weeds with tracking and numbers. And I can give you my tracker too because you want to hit me up. Allie the agent on Instagram, A-L-I. So DME on what helped, what didn't. I would love to hear progress too. And also text me the word video.

Text video and I will send you that list. Video to 520341-2552. And of course, I make podcasts every single week with the one and only Shelby Johnson, the agent goldmine. We have actually switched a little bit of our tactics. So it's a lot of just you and I. So of our experience, we go super. in the weeds. And I know that from our five pillars community, the people, people are listening

and people are being helped by it. So like, I love, I love getting that feedback being like, I just got six buyers from that one line that you guys said. Like, that is so dope. So yeah, I just love helping any way that I can. The Agent Gold Mine, Ali the Agent on Instagram, check us out. So yeah, the Agent Gold Mine, we interview guests less often. We talk about what each other are doing, building from the ground up more frequently. And that is a fact. recently because we were interviewing guests in the past, but now it's like, okay, this is literally what I'm doing. This is what's working. This isn't. So yeah, the age of gold mine, if you do want to check that out. And otherwise, guys, that is all we have for today. Allie,

thank you so much for coming on the show. And real estate rock stars. Thanks for listening. This podcast is a part of the C-suite radio network. For more top business podcasts, visit c-sweetradio.com.