KGCI: Real Estate on Air - REALTORS®️ and Perfectionism, Procrastination, PQO's as a Real Estate Agent

Episode Date: September 3, 2024

I'm reading a book right now, which I'm making a whole book review on, so that way you don't have to read the whole book. Instead, you can take the concepts that I've learned from it and apply it into your real estate agent business. But these are some specific topics that I want to make a whole video on because I think that it can help you as an agent. By the way, I'm Ali Garcette or Ali the Agent on all social media. Welcome back to my channel. We're a help agents increase and scale their business. And if you want more of this, if you want practice every single day, if you want access to our community, join using the link below, or if you have questions about what our community is like and you want

further information, then book a call using the link below and we'll talk one-on-one. But today's topic, I want to talk about how perfectionism and procrastination are both just a subset of a lack of motivation. And I found this very interesting when I was reading through this book, because a lot of people will say, I don't even want to touch this next project yet. I don't want to start a knit yet because I'm a perfectionist and it needs to be done the right way. It needs to be done. The level that I have for myself is just so, high. So I can't start yet because I'm a perfectionist. But really, at the end of the day, it's just a lack of motivation. Because if you wanted to do it, if you were a perfectionist, you would have already started because of what a perfectionist is is making sure that the customer

or that the recipient of that information of the project of the whatever, the course, whatever it is, that it's perfect. So in order for it to be perfect, you need to start tweaking it. And you can only tweak it after you've received feedback. And you can only receive feedback after you have even started it. So if you were a perfectionist, you would have already started it to be able to test it and tweak it to make it perfect. So stop using perfectionism as a way to justify your inaction. Procrastination is the same thing. Pushing something off until later and later, when this happens, then I'll start that. Until why occurs, then I'll start ABC.

That's just a lack of motivation again. I bring this topic up because I see this a lot in agents, especially new agents. They think they can't work with sellers until they work with. buyers. They think they shouldn't hire a virtual assistant or a transaction coordinator until they've done it themselves. And it's just not the case. So stop procrastinating on what's going to help you scale and just get there. What are the people at the high levels doing? Do that. An easy trick to this to stop procrastination and to stop perfectionism is to reward and punish yourself. So for example, maybe you will not eat lunch until you've had 30 conversations. Or maybe you won't

eat lunch until you've dialed 100 times. If you really love working out, maybe you won't work out until you've door knocked on 50 doors or until you've made your social media posts for the next month or two months. Tie something that you really like doing to something that you need to do. Maybe it's just taking a break so you can tie in taking a 10, 15, 20 minute break after you've knocked on X amount of doors or after you've done X amount of dials, which then leads me down the rapid hole of how do you frame your day? How do you time block your day? And one theory is that you should do a 60-40, meaning 40% of your day should be the tasks that need to be done that are administrative. So CRM input, checking off the task on your to-do list, checking your email, commenting back on social

media posts, whatever it is like necessary. Check it on your files, of course, buy your seller clients checking in on everyone. That's 40%. What should the bulk be? What should the 60% be? That should be spent on growing your business. Thinking about how can I scale? How can I grow? What are the problems that I'm having? How can I streamline it? Now this is what I specialize in. Shelby Johnson, who is my EXP sponsor, Ruben, Garcia, Micah, Rewat. Like the whole family tree with our AXP community, this is what we focus on. We help agents go from five to ten transactions a year to 20 plus because we have all done it ourselves. That 60% of your time should be focused on PQO, prolific quality output. This is a concept from Brendan Burchard, aka minimize distractions,

work with your email offline, put your phone on, do not disturb, and focus on the tasks that are going to help you scale your business, not just responding to an email here and there, not just putting out the fires, I'm talking how do you go from whatever transaction account you're doing to double and triple that? Or like in other videos that I've done, how do you 10x that? If you are struggling with your email, I highly recommend you use superhuman. I have an affiliate code. The link is below and full disclosure that it is an affiliate code, but it is going to help you so much. I cannot believe I got started so late on superhuman, but you have to give it a shot. Pretty sure you get your first 30 days free with that. But what else can you be doing in relation to PQO as an agent? It's

It's the highest and best use of your time. It's making appointments and going on them. Or if you're a referral only agent like I am, it's making appointments and then referring them out. It's making YouTube videos on what it's like to live in your city for buyers that are relocating, that can become your clients. It's connecting them to a quality or two quality agents that are going to be the best fit for that client. Or if you're a cold caller, it's going to be making $100, $200 a day, $200 a day, $1,000 a day.

But what it's not going to be, it's not going to be answering every single email. It's not going to be waiting for an email or waiting for a phone call, waiting for that client to call you back because they're not. You call them. The ball is never in their court. It's always in yours. It's not going to be making up a logo and picking out colors and doing your business cards. I've survived without even having business cards and I'm doing just fine.

It's not chasing down leads that don't actually want to work with you or are not ready to purchase or are not ready to sell. It's instead working with those that are ready and willing and able to use you as an agent. I've made other videos on exactly how to structure. you're weak. What to do every single day. So that way, every day is a different topic. But overall, you have to be organized to be able to do this. So Google Calendar is my favorite. Without it, I would be completely lost. I have to check it multiple times a day. And I love it. It keeps me on track. And it's one of the first things that we teach new agents, or even agents

that are switching over that don't yet have the skills to be able to time block. You have to start there. Again, we have all of the trainings available for you. Just follow it. We have the blueprint because we've done it. We have a track record. We give you the SOP, the checklist step by step what to do. All you have to do is just do it. But we only want to partner with those that are actually going to do it. So if you're already an agent doing between five and ten transactions a year and you want to get up to 20 or more, reach out to me. If you know that you want to join our community, you can apply directly using the link below. And the next steps will be I'm going to reach out to you as soon as I see the email come through because I'll get it a business or two day

later, maybe three business days later. If you have specific questions, you can call using the link below as well. Whichever route you choose, the onboarding process is the same. You get the same treatment, whether you join under me or anyone else in my downline. But overall, my message on perfectionism and procrastination is to not get distracted because there are so many ways you can get distracted in this business. You can go down the rabbit hole of what color and geometric shapes are the best design for your logo. Who cares? That doesn't matter. Focus on the most important task, which is getting business. And how do you focus on getting business?

You have to motivate yourself. How do you motivate yourself? You don't eat lunch until you make your calls. You don't eat lunch until you do a YouTube video. That's what works for me because I am very food motivated. But whatever it is for you, as long as it's healthy, start it. If you want to know more about how I structure my week, where I talked about, you know, every single day is a different topic.

So I would have this dress watching the video, Choose Your Enemies Wisely by Patrick Bet David, where I did the whole book review, With my thinking head on of being a real estate agent, and I analyzed it for you, I'm giving you my takeaways so you can just plug and play directly into your business as if you've read the book yourself. I hope it helps, and I hope that I see you in my community.