KGCI: Real Estate on Air - Scaling as a Solo Agent: How Chandra Vennapusa Closes $100M+ Without a Team

Episode Date: November 7, 2025

🏆 What if you could do over 100 transactions a year without building a mega team or spending a dime on paid ads? On this week’s episode of KGCI Real Estate On Air Live, host Ian Wheatley... sits down with Chandra Vennapusa, the top-producing solo agent at eXp Realty (by volume), to unpack the systems, mindset, and structure behind a business that spans three major markets and serves over 300 clients a year—without burnout.From using the MLS as his CRM to building WhatsApp communities for client retention, Chandra reveals how intentional relationships, simple systems, and customer obsession create referrals that snowball and results that scale.What You’ll Learn 📌🔹 [09:39] Behind-the-Scenes of a $100M+ Solo Business – How Chandra supports hundreds of transactions a year with lean systems and smart delegation. 🔹 [13:13] The MLS as a CRM – Why you don’t need expensive tech if you actually use the tools you already have. 🔹 [16:34] Sustainable Client Retention – How a WhatsApp group and daily Facebook birthday wishes drive 80%+ repeat/referral business. 🔹 [22:37] How to Scale Without Losing Personal Touch – The right blend of education, storytelling, and emotional connection that keeps past clients coming back. 🔹 [27:11] The First Class in Chandra’s “Solo Agent MBA” – Hint: it’s not scripts, tools, or funnels—it’s customer obsession.Episode Breakdown ⏳⏳ 00:00 - 07:05 | Opening Monologue + Housing Headlines – Pending sales are flat, rates are easing, and affordability is inching back 🎙 07:05 - 31:02 | Interview with Chandra Vennapusa – Business structure, client retention, WhatsApp strategy, and the power of simplicity 💡 31:02 - 35:14 | Top 5 Takeaways Recap – Ian recaps the core systems and lessons powering Chandra’s massive solo agent success 😆 35:14 - 37:38 | Real Estate Confessions – Goose attacks, misfired texts, inspection horror stories, and luxury listings gone rogue 📣 37:38 - 38:36 | Friday Focus Preview + CTA – Don’t miss this week’s Friday Focus on “The Future of Listings” with real-time marketing tactics🚀 Simplicity Scales. Relationships Compound.Chandra Vennapusa’s story is proof that you don’t need a team to run a business like a CEO. With systems rooted in customer obsession, consistent communication, and emotional connection, he’s built a machine that runs lean but delivers at scale.📲 Listen On-Demand: Stream now on the KGCI app or your favorite podcast platform. 📆 Friday Focus This Week: “The Future of Listings” — AI, cinematic videos, and modern marketing that gets homes sold. 💬 Want to ask Chandra a follow-up? DM us on Facebook or Instagram and we’ll get it on the air.

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Starting point is 00:00:18 This is KGCI Real Estate on air live. Your weekly deep dive into the strategies, trends, and tools, shaping the real estate industry from market updates to actionable strategies and exclusive interviews with top agents. We are here to unlock your full potential and help you thrive. Thousands of agents trust KGCI every week. Now it's your turn. Let's go live.
Starting point is 00:00:40 Here's Ian Wheatley. Hey, good morning. Imagine 100 plus transactions a year in three major. markets, all as a solo agent. No, it's not a team. That's Chandra Venapusa. You might be thinking, sure, but he's probably running some huge back-end system or dropping six figures on ads every year. Nope. Chandra's built his business on relationships, repeat business, and a workflow so simple it'll make any tech stack look bloated. The day on KGCI Real Estate on air live, we are sitting down with the top producing solo agent at EXP Realty and pulling back to the
Starting point is 00:01:18 a curtain on how he's doing over $100 million a year in volume without burning out, without building a megatine, or chasing any shiny objects, how he's using the MLS as a CRM, why WhatsApp is his highest converting platform and how emotional connection, not automation, is his unfair advantage. Plus, got a fresh batch of real estate confessions thanks to you. And we got those top five takeaways from an agent who's outproducing entire brokerages. But before that, inventory may be creeping higher. Air activity is still treading some water.
Starting point is 00:01:51 So what's the real signal in the market as we close out the quarter? We're going to find out. It's time for housing headlines right here on real estate on air live. I'm Ian Wheatley. Existing home sales have ticked up according to the latest report from the National Association of Realtors up one and a half percent month over month in September to a seasonally adjusted annual rate of 4.06 million. Now, inventory increased slightly up 1.3 percent from August, which translates now to, basically four and a half months of supply. Meantime, the median sales price rose 2.1% year over year to 415,000, a touch above that.
Starting point is 00:02:31 But more importantly, that marks 27 consecutive months of year over year price gain. So agents, why this matters, the uptick and closing means that buyer activity is not completely stalled out, even with that rate pressure and inventories creeping up too. And that's potential leverage for motivated sellers or negotiating buyers. Also worth noting the pending sales were flat. in September. So no change in September from August. Regionally though, the Midwest did see a dip while the South and Northeast held firm. And this matters because contract signings aren't improving, which does signal some caution, right?
Starting point is 00:03:05 Either buyer hesitation or deal flow holds steady, but isn't quite accelerating. So for agents here, keep pipeline, keep that fresh, keep it focused and make sure that you're having those conversations about pre-approvals with those motivated buyers. Now, there's also promising numbers from the Mortgage Bankers Association to go along with this as mortgage payment burdens have eased slightly. So the MBA's purchase applications payment index dropped to 155 in September. That is down from 157 and a half at August, which means slightly better affordability. And that median monthly payment applied for purchase applications is down $33 from the prior month. So incremental gains, and this matters because even with interest rate headwinds, affordability is inching in the right direction solely but surely.
Starting point is 00:03:58 So for your buyers, that's a talking point. But it's still sensitive, right? That rate sensitivity. And for sellers, it means more competition may be lurking right around the corner. Also, mortgage applications did surge last week. The Mortgage Bankers Association Weekly Survey shows that mortgage applications increased in that latest period, including purchase. and refi activity. So when applications rise, it can reflect some rate relief, some optimism,
Starting point is 00:04:26 or buyers stepping back in. So agents, this is a market stirring indicator. So keep the conversation alive with those leads and with those past clients. And as we're kind of checking around to mortgage daily news or mortgage news daily bank rate, some others, right, that 30 year fixed rate, sitting between six and a quarter and six and a third. So check with your local and regional lenders in your area to see if their rates are better or worse than those national averages. From what I'm seeing, seeing better than that in most parts here in the Northeast and more specifically here in upstate New York. Also keep an eye on that government shutdown pressure as it's leaving stranded buyers and vulnerable
Starting point is 00:05:07 sellers, right? There is an article from NAR magazine that outlines how the U.S. federal government shutdown is adding new stress. And the longer the shutdown goes, the worse the stress gets, as some buyers can't get key sign-offs and some owners are facing increased exposure in a slower transaction environment. And this matters because it's about our internal process, right? The internal process delays mean that these deals are dragging. And for us, agents, we need to anticipate and communicate those delays effectively. Make sure those client expectations are set properly.
Starting point is 00:05:42 and you check for other clients that are needing help where the bureaucracy is stalled. We also had an update on the home turnover rate that's hit a near 30-year low. Newsweek reporting at the rate at which homeowners move, that turnover rate, has hit its lowest level in 30 years. And this matters because less movement means fewer listings, which tightens up supply. So for agents, sellers are staying put, build your listing pipeline early, prepare for scarcity and inventory to remain a challenge. So what is the real signal?
Starting point is 00:06:20 Talking about rates, flat pending sales and sluggish turnover probably has you saying that the market's dead until the rate dips below six. But flat pending sales and sluggish turnover means that the game is changing, not completely over. So stay on the lookout for system delayed deals. Thanks to that shutdown. Remind your pipeline that payment burdens are easing and lean into sellers who've been talking about it, but still haven't moved.
Starting point is 00:06:47 This is a moment of opportunity for them to hit that KGCI real estate on air mobile app. Download this episode, listen back to it later. Let's check your housing headlines here on real estate on air live. I'm Ian Wheatley. KGCI real estate on air live. I'm Ian Wheatley. And we are recovering a little bit from a week long stay in Miami. Special thanks to ExB Realty for inviting us out last week for
Starting point is 00:07:17 EXP con there. Honored to be joined by the top producing solo agent based on volume at the EXP Realty, Chandra Venapusa. Chandra, thanks for popping by to KGCI, Real Estate on air. Absolutely. It's my pleasure, Ian, and thanks for inviting me to this session. So, Chandra, I got to ask, how does one become the top producing solo agent at a brokerage? I think first thing you need to focus on your clients. That's the number one success anybody could have. Once you are successful with your clients,
Starting point is 00:07:57 everything else will happen. I think in a customer obsession, working always what is most beneficial for the customer will go a long way. I think in my perspective, once you do good things for your customer, everything else will come back to you. There are many circumstances where you know, you might find that it will be more beneficial for you than the customer,
Starting point is 00:08:18 but always for it as your customer. Now, I got to ask, how long have you been to a licensed real estate agent for? For more than eight years now, Ian, I started 2017, June. And for how many of those years have you been a top-producing agent? So, but I joined the XP in February of 2020. 2021. And I think EXP started doing rankings from 2022 onwards. And I have been in top three realtors in the US since then. This is my third year. I think it's third year for EXP also doing the rankings. And I have been consistently, I think I'm the only realtor right now who has been in top three realtors in the US consistently since they have started rankings. Thanks. You are correct in that assumption, sir.
Starting point is 00:09:14 I got this is one of those things, right? Because you are coming at this more as a CEO than a solo agent, I have to assume. So when you're looking at this as a top level CEO running this, not a team, but you're a solo agent. What kind of infrastructure do you have around you? Is it VAs? Is it showing assistance? Is it listing assistance? Is it all of the above? What does that structure look like? Yeah, you are spot on. I mean, we are not, I don't think you can be successful just as a person, right? So you need a village behind you to make this happen. For example, last year we did about a 101 million sales volume, right? That translates into about 99 or 100 transactions. So if we have to serve like 100 closings, of course, you would have been working on, you know, 200 more customers. They will not have closed. So you're looking at, you know,
Starting point is 00:10:22 anywhere from 200 to 300 customers that you're serving in an year, right? It takes a village. And I, you know, the way we are structured right now is I do have a full-time assistant that helps me with all the documentation and processing and offers and listings and everything else. And I do have a full-time assistant to help with showings. And I do have a lot of people. I do serve three different markets. I'm in Washington, the whole Washington area. And then I have business in Austin as well as Dallas.
Starting point is 00:11:01 So I have teams in Washington. I have team in Austin. I have team in Dallas. basically team of realtors that helped me with multiple showings and taking care of our customers and you know, all of that. So if I have to tell you, probably I'm working with about 60 or 70 realtors across the three different, you know, cities. So it's a village. It's like running your own business with a lot of different people and taking help from different people. And you have to, you know, work with all of those people to make it happen. And I'm thinking about this through. You mean,
Starting point is 00:11:37 you're working with 60-some-odd agents across three different markets. Are those agents that in effect belong with you on a team and you're serving as a team leaner? Or are these agents that you are bringing in on like an hourly basis to show a house or to present a listing package? Yeah. Which one or combination of those two? Yeah. So, excellent question. So I have two people that help me full time.
Starting point is 00:12:04 You know, they are part of, you know, my company and we have like a salaried employees, right? Apart from that, all these agents that I'm talking about are paid hourly or per showing, depending on how things work. And I also have a lot of realtors that help me with open houses as well in all these three different cities. So most of them are paid by our or per showing or per open house. That makes a lot of sense. So what does your business look like behind the scenes? Do we have departments?
Starting point is 00:12:43 Do we have systems? And what metrics are we looking to measure either or both? Yeah. So I always like to structure my business based on my customers' needs. Like what are the customers looking for? Right. I think the systems that I use on a daily basis, obviously the number one system that I use is MLS because you know I have most of my customers in MLS and I track what they're looking,
Starting point is 00:13:09 who is actively checking, you know, what is happening behind the scenes, are they in the market or out of the market, you know, I get a lot of data from MLS. So I, you know, that's one thing that I do on a daily basis. That's one system that I use. And the other system that I have is a lot of my customers use WhatsApp. WhatsApp is like the most popular tool. I would say, communication tool that my customers use. Again, I always work backwards from my customers and my customers use WhatsApp, right? So understanding your customers is very important in our business, right? So every region has different types of customers and we have to cater to different one of them.
Starting point is 00:13:51 But WhatsApp is definitely one way of tracking. You know, people send messages and I have lots of groups and communications with those groups and, you know, keeping up with, you know, what they need. That's one system that I definitely use. And we also have a bolt trail. We didn't have this CRM system before, but bolt trail is something that we set up recently. And we're starting to use that CRM system.
Starting point is 00:14:16 So that's one area where I check on a daily basis. In terms of the workflow and processes, I know, so of course, all the completed transactions go into sky slope, right? So the systems that I just talked about, or whether it is MLS or WhatsApp, Bolt Trail, all of these are before you complete a contract. So you're tracking those leads, you're following up with those leads and you're following up with those customers
Starting point is 00:14:48 that are starting to work with you. That's before the contract. But then once you get into the contract, we load into Sky Slope. You know, we use SkySlope to track the whole transaction process right from getting into contract all the way closing. So that's the workflow we follow for once you get into contract. When so you're under contract now you'm assuming you have transaction
Starting point is 00:15:13 coordinators in each of these three markets that are kind of overseeing that whole process correct? Correct. Correct. So I have luckily I have a full-time assistant who is licensed in both Washington and Texas. So I have one person to deal with all of this. That's helpful. I definitely got lucky there. Yeah. That's super helpful. We're checking it with Chandra Venapusa.
Starting point is 00:15:42 He is the top producing US-based EXP Realty agent based on volume. Thinking about this also from, where does most of the return on your investment come from? Is it coming from Outbow? Is it coming from, you know, about marketing? Is it coming from referrals? Is it just coming from having such an efficient system that everybody keeps coming back? What's that most profitable return on investment for you in your business? Yeah.
Starting point is 00:16:15 The number one, written on investment is the time you spend with your customers. For me, the biggest strength I have is maintaining those relationships with my past customers. and keeping up with all of those relationships. And I always looked at building sustainable processes. What I meant by sustainable processes is that I'm not looking at right now. For example, in the first year, we did 60 transactions, which is a little bit unusual for a new agent to do 60 transactions. So I always thought about, you know, let's say if I grow 2,000 customers or 2,000 customers,
Starting point is 00:16:55 now we've crossed like 1,000 plus transactions in the last 8 years. So I always thought about how do I maintain those relationships? You know, I can't keep doing like, you know, mails, direct mails and stuff like. It's not sustainable. You can't keep sending direct mails to, you know, thousand plus customers all the time and keep in touch with them. So I have processes where I maintain those relationships. I think that's where I get a lot of those referrals back. Of course, there are all these other things that, you know, they are add-ons in my perspective.
Starting point is 00:17:24 And the most amount of business we get is from existence. existing customers, but it's not so much that we have those customers in place. It's just that, you know, we maintain those relationships. And I recently did one, you know, experiment. I'll talk to you about that experiment. So I went back and for like seven or eight days, I met about one, 10 of my customers. And I reached back to them to understand these are customers that I have served in the last eight years, right? I was trying to understand if they are still, you know, doing business with us or if they
Starting point is 00:17:58 have shifted, right? So I reached out to each one of them and I met and most of them, they are in the same house that we have sold for them or they have already done a transaction to close their home and bought some other home. Yeah. So what they told me is that we are doing a really good job at maintaining those relationships. So I became very confident that, hey, you know, those customers will still come back to us for the next transaction and for the next transaction and many of these clients they have referred at least 10 to 15 closed transactions that's you know fabulous like no they're referring more than 10 to 15 of their you know friends and colleagues and we closed deals with them so that's the kind of relationships
Starting point is 00:18:45 we have maintained with our customers having those kinds of results right because if you were if you're looking at across the united states right basically eight out of 10 buyers or sellers use a you typically use a different agent than the agents they close that transaction with right um and it's and it's much higher than that actually right it's closer to like nine out of 10 yeah walk me through you get somebody closed on a house what does that outreach system that's actually what does that actually look like to keep those past clients engaged? Fabulous question. That is the biggest challenge we all have.
Starting point is 00:19:32 I think, you know, because you're working so hard on new clients and closing contracts, how do you maintain those relationships with existing customers, right? So I always try to analyze what are the easiest ways for us to keep in touch with them. So, you know, Facebook has been a really good medium. for me because a lot of my customers initially when I closed transactions they were all on Facebook yeah and so every day I spend time to send birthday wishes to them because in Facebook you get reminders for birthdays right not have to you know remember everybody's birthday right you wouldn't know what their birthdays also right but you know Facebook sends
Starting point is 00:20:14 these reminders right so you spend two minutes three minutes five minutes every day to send birthday wishes to them right you are in in in front of them all the time right people love those wishes right so that somebody is remembering you and sending those wishes yeah and we also have um client WhatsApp groups and whenever we close a home because my clients are really good at WhatsApp so i send those links to them and they are you know many of them join i give market updates i give them you know of course some marketing as well like oh I got this client review, we closed on this home. And I also, that is also a really good tool for my new customers because I send listing updates and all of those in those WhatsApp groups.
Starting point is 00:21:03 And it's very sustainable, right? Right. And what's interesting is because what you're, what you've done, right? Because agents intuitively want to do the just listed, just sold Facebook and Instagram posts that get precisely this much traction. right but what you're doing is you're doing that you're still doing that same message you're just doing it in in a in a private group text right in this private group not unlike as if this was a facebook group a closed facebook group or something like that you're still making sure that you're there getting that information that number one i'm still in business and i'm still doing it at a high level right but you're not tanking
Starting point is 00:21:46 a social media algorithm with content that isn't going to move that needle. That's very smart. That's very smart. And also people may not look at their Facebook, may not look at Instagram. People do look at their text messages. They do. They have an act for do that. Is there a point where it's too much, right? If you're noticing, is there such a thing as texting these as clients too much with this information? Yeah. So there is always trade off Ian. There is no perfect. medium on how you communicate. So, you know, if you look at all the algorithms, it says you have to post daily to keep engagement, right? On the side, if you keep doing every day, I mean, sometimes you lose traction, right? There are clients that will leave your groups. You know, it happens, right? People who join, I mean, these are not just my clients, right? So there are people who join, you know, the links are sent to other people, they join. And obviously, you know, I'm trying to provide market updates, a lot of useful information.
Starting point is 00:22:52 I think you can't just, you have to balance things out. You can't just keep marketing about yourself. People will be too bored, right? What is the value they are getting out of these groups? So they should be getting something out of it. That something is, you know, market updates and how the trends are happening. And I also share a lot of information about how the interest rates are trending and how to be smart about the real estate investments.
Starting point is 00:23:18 Okay? And what kind of tax benefits they get with real estate? There is a lot of education that is also happening in these groups. It's not just no marketing. And what is interesting in that, right, is because this is the information that agents used to put on social media that would gain traction, right? You're still doing that. You're still providing that information. You're still providing all that value. But you're doing it in a way that is kind of meeting those customers.
Starting point is 00:23:48 clients exactly where they're where they are. What's one system or one process that gives you the most leverage that you use as like there's the CEO of all of this on a weekly basis? Yeah. So this one system again, I'll go back to MLS because I put all of my customers into MLS system and MLS has a lot of data. I don't think a lot of realtor. realize how much data you can get out of MLS.
Starting point is 00:24:21 Not just from a customer perspective. You can see the customer is checking the homes. You can see when they checked it. Are they actively looking at it? Whether the homes are being sent to them. Even from a listing perspective, you can look at, which agents are sending your listing to their clients and how you can do follow-ups?
Starting point is 00:24:42 There is a lot of data. I think that's one system that I use very constantly. And of course, you know, WhatsApp, as I mentioned, those are the two ones. What's interesting is you are the top producing US EXP Realty agent by volume. And you told, you weren't telling me about the CRM that you were using and all the tools that it was leveraged. You're using the MLS that every agent can use, that every agent has access to, that if every agent
Starting point is 00:25:16 leverage the MLS to its maximum capacity, they would have all of the same data. Why did you go the MLS route as opposed to some high-powered massive CRM with all of the whiz-bangs and tools? Yeah. So to be honest, I didn't have a CRM system. I was, I think, I wouldn't say I was too busy, but I think I always had leads coming through the systems that I already had. It doesn't mean that I should not be using CRM. I started setting up Bolt Trail in the last three, four months, my assistant has been working on it. So we are at to leverage the CRM system, to be honest. But I think, you know, what I realized
Starting point is 00:26:06 is that the leads that you already have, if you are able to convert them into contract, I think that's easier leverage than the amount of time you have to spend to get new leads. Right. So I don't remove any of those customers, whether they bought my bought with me or not buy the home with me or didn't do a transaction. All of them are in my MLS. So I keep tracking them and reaching back to them, you know, once in a while and keep in touch with them.
Starting point is 00:26:40 And I was very successful at it. It suggests that I get conversion. My conversion issue is very high. That's why I stick with that systems. And I know that's where I'm getting my leads. Now, if you had to teach a solo agent MBA, you had the whole curriculum, what's class number one all about?
Starting point is 00:27:10 Sorry, you cut off a beta, yeah. Can you come back again? Sorry, sorry. Right. If you were teaching a solo agent and the A, right? Yeah. What would the first class be about? About customer obsession. Customer obsession.
Starting point is 00:27:26 Customer obsession. I think if we get, if you nail that down, how you can take care of your customer, I think that will do wonders for you. I'll tell you one of the biggest things a lot of us miss. I was just talking about this in the panel as well for solar realtors as part of EXPCon. For example, if you are negotiating for a customer and you spend like three days, four days negotiating, yeah?
Starting point is 00:27:55 How many agents go back and keep their clients updated on the kind of work that you're doing to negotiate for them? Many of them they don't communicate. What happens is that the client doesn't know what is the amount of effort you're putting and what are the strategies that you are using to negotiate? Even at let's say after three or four days, even if you're not able to negotiate even a single penny. But then the effort and the process that you went through, if you're able to communicate with your customer properly, that is a big win.
Starting point is 00:28:29 So customer obsession, I would say is the number one thing that I would, you know, talk about on how to communicate, how to take it, take care of your customers, how to make sure that, you know, it's not about. always, you know, winning, right? You may not negotiate at all, but you still win from a customer's perspective because they know that you have put the effort, they know that you are extremely talented, knowledgeable, and you are doing all kinds of strategies to help them. What goes to the process is more important than the end result?
Starting point is 00:29:00 Thinking about that customer experience and being customer obsessed, what was the one part of that obsession? that your business couldn't thrive without? I think the emotional connection with our customer, I don't think we can thrive without that. Yeah, it's a transaction. You go through them, you help them. All of that is great, but that emotional connection and bonding
Starting point is 00:29:39 that you make with your customer goes a very long way. very long way. So for example, you know when the closing happens, I, you know, call my clients and I genuinely care about them. The messaging that I do, I'm pretty sure it will stand with them for many, many months, you know, even if I don't connect with them for many months. So that emotional connection and the deep relationship that you do, I think that's, that stands out. I don't think we can run our business without it. I think that's what is very important. And you've built a whole business around it.
Starting point is 00:30:25 Yeah. That is awesome. Chandra Venapusa, you have been super insightful. Thank you for being obsessed with customers and clients. And thanks for showing us the way here on KGCI Real Estate on air. Absolutely. It's my pleasure, Ian, and thanks for inviting me. and absolutely loved this conversation.
Starting point is 00:30:46 Appreciate you, sir. Thank you. Thank you. All right. I need a moment to marinate on that simple yet mind-boggling conversation with the XP Realty's Tom Producing Solo Agent Chandra Venipusa that you just heard right here on KGCI Real Estate on air live. I'm going to give you my top five takeaways in about a minute. But first, the future of listings is not a slideshow. If your listing strategy still starts with iPhone picks and ends with an MLS upload, you're already behind.
Starting point is 00:31:15 This Friday, we're breaking down what's actually working as we're heading into 2026, AI-powered listing videos, virtual staging that converts, and the no-brainer upgrades that gets home sold faster. This is in theory. This is your next listing presentation. Tune into the Friday focus, the future listing streaming all day Friday following the big agent meeting right here on KGCI, Real Estate on air. inside of that always free real estate on-air mobile app for iPhone and Android. Just search KGCI in the app store or Google Play. All right.
Starting point is 00:31:46 I had some takeaways. I'm going to narrow it down to five, but forgive me, they're a little less punchy than normal because remember, everything I do right here on Real Estate on Air Live, I do it for you. At number one, Shandra is a solo agent with CEO systems, right? It may be that solo agent, but he's running this multi-market machine. three cities, 60 plus showings and open house agents, two full-time salaried staff. And he's structured like a CEO with clear delegation, workflows, and high leverage. At number two, the MLS is Chandra's CRM.
Starting point is 00:32:25 He does not rely on a fancy tech stack. Instead, he has maxed out what the MLS can do, right? To tracking buyer behavior, spotting engagement trends, following up with every contact, even those non-closers, right? So a reminder for all of us, right? The best system is the one you actually use, high-powered CRM or not. Number three, WhatsApp is what he's using for real retention, not Instagram, not Facebook, not YouTube, right? He's using private WhatsApp groups to deliver market updates, just closed, and client wins,
Starting point is 00:33:06 real estate education from tax tips to rates to trends and this creates a high trust channel that is way more impactful than social media posts that disappear in three seconds at number four his ROI is coming from relationships not an ad spend right most of his thousand plus clients stay with him and they may refer him 10 plus deals right and his secret is Those birthday wishes on Facebook, those post-closing check-ins that are about them, not him, and that deep emotional connection because you can't automate trust, but you can scale it with intention. And at number five, the first class in his solo agent MBA is all about customer obsession. Forget the scripts, forget the split tests. Chandra is leading with
Starting point is 00:34:06 And even if you don't save those customers or clients a dollar, if they feel your effort, that's the win. It's not about the negotiation wins. It's about feeling seen. It's about feeling served. And it's about feeling supported. Those are my top five takeaways from that conversation with the expe realties top producing solo agent, John D.
Starting point is 00:34:31 Roger Benipusa, you heard right here exclusively on real estate. air live. All right. This Friday, the listing games changed. AI video virtual walkthroughs, cinematic drone shots that seem luxury, even if that kitchen's dated. Okay. If your listings don't stand out, they sit. And on this week's Friday focus, we are unpacking the future of how agents are marketing and winning listings heading into 2026. Don't show up late to it. Catch this week's Friday focus live on real estate on air.fm. inside the always free real estate on air mobile app for iPhone and Android or same day next day on Apple podcast Spotify IHeart and now YouTube music it's time to lighten things up now it's time for
Starting point is 00:35:16 real estate confessions these are your stories from the wild world of real estate send us a DM tell us about the tragedy that happened because comedy is simply tragedy plus time but before we dive in we got to get one thing straight real estate confessions features stories from the wild world of real estate. Names and details may have been changed to protect the innocent, and occasionally the not so innocent. All confessions are shared in good humor and do not reflect the opinions of KGCI Real Estate on air, its hosts, or affiliates. No agent's licenses were harmed in the making of this segment. Enjoy responsibly. All right, here we go. It's time for real estate confessions because in real estate, truth is stranger than fiction.
Starting point is 00:36:03 Sent a thinking of you text, meant it for a buyer, sent it to my ex. Now they think I want to reconnect. Honestly, might be easier than following up on that pre-approval. Client asked if the neighborhood was safe? Just then I was chased by a goose. They still bought the house. They just call it the goose street now. Had to crawl under a deck to reset a GFCI outlet.
Starting point is 00:36:32 Listing photos looked luxury. inspection felt like fear factor. Gave a buyer, space to think, during a showing. Found them 20 minutes later, napping on the staging furniture. They said they were manifesting. They did not write an offer. All right, the goose chase, the GFCI crawl, and the thinking of you text to your ex. That just another week in this wild world of real estate.
Starting point is 00:37:02 If you have a real estate confession of your own, the awkward, the unhinged, the one you swore. you'd never tell your broker about. We want to hear it. DM us the word confess on Instagram or Facebook. Just search KGCI. Names and details will be changed. I'm here to protect the dignity of the brave that share. Replay today's episode and grab that Friday focus inside of the always free real estate
Starting point is 00:37:23 on air mobile app for iPhone and Android. Special shout out to those of you watching on YouTube right now. And of course, those OGs that are over at real estate onair.fm. I'm Ian Wheatley. This is Real Estate on Air Live. Be good.

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