KGCI: Real Estate on Air - Secrets to Monetizing Influence with Jacqui Childs

Episode Date: March 21, 2025

This is everything they never told you about real estate, helping you scale your business, implement AI, and capitalize on the latest tech and lead gen strategies. And now here's your host, the AI queen of real estate, Carrie Sovey, and the queen of Canadian real estate, Jennifer Jones. Welcome back, everybody. I'm super excited to bring you a really special guest. This is a little bit outside the wheelhouse of everything they never told you about real estate podcast.

We're not talking about real estate today, guys. We will talk about social media. We will talk about AI if she's comfortable with it. And we will talk about being an influencer. So my guest today is Jackie Childs. She is literally an OG when it comes to social media and influencers. With a following into the millions online and over 2.5 million. on Facebook alone, Jackie, she knows a thing or two about getting attention. And we'll talk about

that too. She brings a lot of attention. Jackie says that that's the easy part. It's what you do with the audience once you've built it that matters. She's a bestselling author and a speaker who uses her platform to help others turn likes into leads and leads into legacy. And she's been an influencer in the online space for over a decade. Thank you so much. Jackie for coming on. Thank you for having me. I'm trying to get my dogs to calm down. That's okay. We love dogs on this show. And me and my... Yeah, my co-host isn't here today, but somebody's dog is always barking. I just feel like that's just like the situation always. For those of you don't know, Jackie's also a friend of mine hung out together. We've caused some

trouble together. And this is going to be a super fun conversation. So thank you so much for coming on today. Thanks for having me. It's really, I'm excited. Right. So I like that you have a podcast. Right.

How much things have changed. Okay. So we look back at our friendship. When we first became friends, Jackie was like a straight up celebrity very much in the spotlight in the cannabis space. And I was just like doing my thing in real estate. Like real estate was my focus.

and things for both of us have changed so very, very much. Okay, let's go back. I want to know all about like how we got here. So like how did, where did Jackie Child start? Where would I start? Yeah. Well, I've always been in, I mean, a billion years ago, acting, modeling, etc. The last 15 years, I have been in media, social media and traditional media,

whether it be radio, podcasts, network things. I've always done something in the media. I'm also an author. I wrote a book. So I've always sort of been around. Born and raised in Burlington, Ontario, not too far from here. I went through a pretty tumultuous divorce after 15 years, two boys, that sort of thing. And I needed a job.

I needed to network. I needed to get a life. And because I have social anxiety, which is funny, because I have social anxiety, which is funny, because everyone's like, you're so outgoing. When I'm outside, that's like a persona. When I'm at work or when I'm on, whatever it is I'm doing, whether it's TV, radio, whatever. That's sort of a persona. And I can kind of use that as like a costume, a character.

So that's how that always worked. But I had to get an income. So I was on a show, an adult show, that was originally owned by Playboy, viewed by millions of people all over the world. And that sort of got my foot into social media. I had never had Facebook, Instagram, and Twitter, any of that stuff. And they used it. And they taught us how to use it.

And I thought I could use it better. I thought I could be more authentic, more like humble, more out there, really personal with it. And by sharing like just day-to-day stuff, experiences, thoughts in my head. I used to have a GoPro in my car. And I would talk on the way to and from Toronto, from meetings or whatever. I'd been and my following grew from about 700 to 7,000 in like days and then the one million in the the first, ooh, I got a puppy and one million in the first year. Yeah. And after that, it just was, it was, I used to reset my Facebook and it would just like fly. The numbers were going up and up and

up and I was getting all kinds of job influence, like influencing jobs. And I was like, what's an influencer? What is that? What long ago is this? How long, what year was this? So this is 11 years ago. 11 years ago is when it all started. 15 years ago is when I started my social media, but 11 years ago is when it turned into a brand and business. And when I got that legacy verified checkmark, we decided to incorporate. My husband was my manager and like my team at the time. We got incorporated because I was getting job offers and opportunities.

Yeah. And I, all of a sudden, I felt overexposed. I felt like, what the heck have I done? Like, be careful what you wish for? Yeah. Like, what have I done here? So cannabis was pre-legalization. I had tremendous anxiety, social, all kinds of social issues.

I mean, I'm my own worst nightmare. I'm just going to play with. So I started using cannabis, CBD, and started to write about it and talk about it publicly across my platforms where I was allowed because it is, there's compliance and regulations. issues with social media and all that sort of stuff. Community guidelines and standards, they're a real BIT. So what I could say, people really started to follow that and got interested in that. During that time, I was approached by a media company that created podcasts and they owned a lot of real estate online. And they had like a media place that I could go to a studio. And they're like,

We want to develop some shows around you talking to people in and around the space in social media or in cannabis. Use your platform. So that went along. I'm just now I'm just about 18 months out of that. The media company became a media and tech company. And by the last three years of it, I was no longer really forward like client facing all that. I was the chief content officer. I was in charge of all content across our platforms.

So anybody that bought ads or anyone that wanted to be on a podcast or develop a show or whatever, I had like final right of refusal with all of that. What would be, what would audiences engage with? What could we sell to advertisers? Yeah. So that was my job up until 18 months ago. 18 months ago, I was like, okay, I'm done. I'm exhausted.

I don't want to be, I don't want more makeup anymore. I don't want extensions. I don't want wigs. I don't want to go here, there, and everywhere. I don't want to run every which way. I'm exhausted. So I took some time and I started learning about chat GPT. I started reading stuff about crypto and all these different things that I was like,

wow, I'm going down a rabbit hole here. And I was like, I think I can teach people to do what it took me, 11 years to do in like, in six months to a year maybe, or two years at the most. I can teach them to do this. Like, instead of harder, smarter. And that's where I'm at right now. That was a big skip through everything that I've done. And it's, I really like it.

I really like working with other people and getting their brands to be, like to turn. So if it's personal branding, turn you into a star. Like everyone wants clout. I ask people on their first meeting, do you want money or do you want clout? Like, what is it? Are you trying to be a celebrity or you're trying to pay your bills? You know, sometimes. you can do both.

But not often. I think people are fooled a lot by the online personas and whatever. There's, you know, there's a lot of, you got free hair and you got free makeup. And so you look phenomenal, but you have no money in the bank.

Like, you know, you've got your teeth whitened and you're living in a basement apartment. And it actually frustrates me because so many people, especially in the cannabis space, they will, because incentivizing things are illegal. So the cannabis companies, brands and businesses actually get away.

with it a lot. They can trade product or swag, t-shirts, hoodies, hats for influencers to literally do backflips and jump up and down and do all or whatever. Like, and no, and little, almost no one is making any money. And even the ones that say they are, they're making less than minimum. Wow. Yeah. Even the biggest influencers in this. Like, I have won every award you can imagine or, or at least been nominated for them within the cannabis space. And there was, the people messaging you meet daily. How much you're getting paid? How are you getting paid? What does your contract look like? Can you send me a rate card? Can you? I need to earn some money. I'm like, you're not earning any money. Like I was blown away by some of the biggest people in the space that made nothing.

You know what though? That's what sets you apart, right? Like I feel like if you were just an influencer before cannabis, you would have fizzled out, right? If you didn't learn how to really monetize and and turn views into opportunities, then you would have fizzled out. Like I incorporated really, really early. I started charging GST. People would say, can you do this? Can you show up here? I would send my rates.

I will come to your vent. Here is my rates. I will be at your ribbon cutting here are my rates. And I, of course, to a lot of people, that's cheeky. But then, but it's just business, like nothing personal. Yeah. Okay, so how did you get around this? because like now that I go on stage, I send my speaker package.

And almost all of them to me would be like, oh, sorry, we don't pay. We don't pay speakers. We don't. So what they did do, because they don't pay speakers a lot of times, they would pay for my social media because my reach was so great and my audience was so vast. They would, and it was very, at the time, very cannabis rich, very cannabis-centric. They would pay for social media shoutouts and posting. And then that would include me speaking because they would refuse to pay for speakers.

So I was like, okay, well, here's the way around it. I will come, but I'll, I need X amount of X, Y, and Z. I want this much money and I want a hotel and I want whatever. But I'll do shoutouts on my social media. I'll do an Instagram live with the CEO of the company or whoever's hosting the event. I'll put the ticket link in my bio or in my link tree. That's how we worked around it. I never, it was my husband mostly, who I, I, I,

credit for this all the time. We never took no for an answer. We always found a way to sort of work. They're like, okay, well, first of all, they're interested. They came to you. They're interested. So I give them my package. They say no. I'm like, wait, you came to me for a reason. Let's figure this out. Yeah. And it always worked. Right. And how does it feel? Because like, you were very much right in front of the camera. Now you're behind it promoting other people to be in front of the camera. So like, is it hard to make that transition or is this like, is this where you're supposed to be? Do you feel like, this is where I'm supposed to be. This is my time. Now, I'm losing friends left, right and center because I will message people. I will message them after they do a post and say,

let me rewrite that for you. Please take that picture down. Where a different, like have a different shirt. I've seen better pictures. Let me rewrite this. you let me and they're like who asked you or or i'll watch a friend's podcast and i'll listen to them like oh my god she's moving her hands too much her hair's in her face or oh i don't like that picture who's directing her who's helping her who's like it's i am now i feel like i'm producing and directing everyone and everything i sing on tv and just the other day in a group chat i sent someone a message that was just at a very expensive expo they exhibited their company in the cannabis space and they spent the whatever it was for the two days let me grab my

puppy. There he is. They spent a fortune to be at this expo. There was 3,500 people there. They had given out samples. They had done it all. It was 16 hour days. I'm like, where's your evergreen content? Where's your pictures? Where's your videos? Where's your thank you to the audience? Thank you to everyone that you gave a sample to. Please follow us. Tag us in your post. We'd love to hear your experience with our product. Like, where's the follow-up? So you spent all that money for two days And you got no content? Oh, my God. No ability to even, like, capture any of these people into, like, a database.

And so I always, when I was working for the tech startup that the media company that I worked for had, they started the tech side. They developed an app. And I had one of those frames made that I would take pictures because everyone wanted to take pictures with me. Everyone wanted the influencer picture and, oh, I met Jackie Childs, whatever. So we had a frame and there was a QR code in the corner. When people would snap that picture, the QR code would take them right to the download the app. So we had all these smart and I mean, I did everything.

I was the one at conferences. I was the one of the expos. I was one talking better. I was the one carrying around the frame. I was like I just, I wish more people understood the value of social media and doing it right. Just, I mean, throwing a post up is better than not. nothing. Like having some real estate online is better than nothing, but there's a way to do it properly. And there's a way to gain way more attention, followers, clients, customers, whatever

it is you're looking for, like I said in the beginning. Are you looking for clout? Are you looking for, are you looking for cash? Like, what is going on? I need to know. Okay. So first of all, I don't know whether to be disappointed or flattered that you've never reached out to me and said, can I rewrite your shit for you right now? Right. I watched some of it. I watched some of it. of your, like, some of your travels, some of your things, I'm like, oh my God, I wish I had been there. I could have done this. I could have done that, or I could, she should have done this. I like the stuff that your partner has been partnered. Is he business partner? I don't know. He was like my number one fan. He just does it.

He does some really great stuff and he does some really great reels and videos. And then I keep thinking, okay, how do we move this next? Like what is it? She needs this. We need to do that. Like, it's, I'm insane. It's like the very first time I was ever on. movie set. I've never watched a movie the same since. I can, I'm like, okay, they should have done this, or I wanted more details of that character, or the lighting should have been like this, or why are they whispering in this part? Like, I can't, you know, like, I can't, since the very first time it was on a movie set, that's all I've thought about since. Like, I try and direct and produce in detail. So now this is happening to me in the social media space. Anyone online that I'm

following and engaging with, I'm just like, okay, I have to watch it. To actually absorb it all, I have to watch it four times, five times. I have to watch and listen and I'm like, oh, she has a hair. She's a hair coming to her mouth. Oh my God. You're hilarious. I got a question, what do you think of my newer content? Because I wanted the last month and a half, not even. I've been recording more polished and produced content mixed in with like the. Well, I really, I can't get a message. Remember? I see, Just the sponsored ads are I'm like I'm really liking the feel and the vibes of these things like they're fun when you're sitting on the cat and you're like talking to chat GPT and they're like just different things you're I like them like I mean it is it gets mundane it gets really hard normally to make one thing interesting day after day week after week month after month right and it's to try and like sex sells to try and find the sexy in like I work for a sign. I work for a crane company. I work for a honey company. I work for a photographer to try and

market that day after day and week after week with different tweaks and different touches to still engage and inform and hope and to connect with an audience that will turn to customers. I like what you're doing. I like that you've thought, okay, we've got to do it. Let's try this. Yeah. I feel like we should do a Jackie Child's takeover of my Instagram one. You know, when I was married the first time, when I was married, my first husband, my son's

father, I went to real estate school. I went, I wanted to be a realtor. I failed twice. And it was when it was an open book. I like freaked out. I was so nervous. And I even had a real estate company, is that what we call

them, an agency or whatever, that was paying for me. Like they were already, they'd hired me, ready to go, we'll pay for everything. you're going to work for us. And they were, they were, it was more land. It was more about selling land than actual. And I was very excited and it was really, but it was in a really rough time in my life when my boys were really young and there was a lot going on in my marriage. And even just to get the four hours to do these exams, there was no time to study.

I had no one alone one on one time to like really get into it. Yeah. And I really, it's one of my biggest regrets. because when I travel, when I'm in Arizona or Santa Barbara, whatever, I do house tours and home tours every trip we go on. And I'm, I'll take the, you know, sign in, we get there, we take the pamphlet they give us or whatever about the house. Or sometimes we can scan, like when they're the mansions in Santa Barbara and stuff, it's so cool. By the end of it, by like 20 minutes there, I'm giving the tour. I'm so engaging, you know, the countertops, the windows, the type of trees and the whatever.

Like three or four years ago, I'm like, you should get your real estate. license and you're like, yeah, maybe, probably not there. And I am, as much as I'm anxious about stuff, like I have the anxiety and whatever, I am good at sales. Like, I'm very good at, I'm very good at getting the attention, getting somebody interested, and then closing that deal. I'm very good at that. Like, I could have. You are. Now I'm just, now I like doing this. I like writing the copy and the content. I like sort of pushing other people out of their comfort zones. Like, people are so stuck in their heads. I talked to a gentleman yesterday who was just wonderfully had amazing ideas. He's very accomplished, but he's terrified of putting something out on social media that he can't take

back or take down. He's very successful in finance and etc. And he's like, can you start, can you help build my brand? Can you be my brand voice? And I'm like, but he was so nervous and so anxious about everything. I'm like, how, like, it's just, I'll be strangled. And I can't. I have to have, I have, if you want me to take you there, then you have to step back and let me take you there. Yeah, yeah, that's one thing about you. You definitely do not hold back. I love that about you. Like, I've pushed you a lot. I've pushed you into things that you're like, Jackie, I don't like this. I'm not, I don't know. Right. Yes, you're like, I don't think so. I don't do this. I'm like, when you're going to. I got, I think back to like seven years ago. And I would like, we'd make plans to go out or

get together for dinner, like, are things oysters and wine, right? Yep. And you would think about every excuse to stay in the house. And you're like, I have this debilitating anxiety. I do not, like, I'm out in front of people so much professionally. Like, I just want to be a home under my blanket and bed. And honestly, I couldn't understand it until now.

I can understand it now. Don't you see that relief when you come home after you, been, you can be somewhere the most beautiful time and had a great experience. Yeah. And had great food. You met amazing people. Yeah. But that relief when you come home, which, you know, the comfort can kill you. It really can. Like I watch people doing, live in their best lives and I'm really proud. I message a lot of people and say, I am so proud of you or you're very inspiring or I love watching what you're doing because I've missed out on a lot because of this crap I have in my head. I've missed out on a ton. And that is another reason why I do

what I do now. I try my hardest. I have a private group on Facebook with a bunch of people that I push and push and push to do things out of their comfort zone and to really kill it online and in social media and to to like write more authentically and to share something that's, you know, really maybe uncomfortable and to see how many people they inspire and they can attract and, you know, like to start real conversations. And I've had a horrible time publicly. And I don't, I would hate friends. anyone else to miss out on all the stuff I've missed out on. Just, I did sober November. And I was glad to do it. But because I was afraid I would drink, which I do drink when I'm in public, I have anxiety, even if it's just a vodka soda or vodka, whatever, I will have a drink or two.

And I think it's my nerves. I canceled some amazing PR events that I would have been shoulder to shoulder with some really great people that were phenomenal opportunities for the new year. I know. It's something that you're going to struggle with, definitely. You know, let's turn the conversation a little bit towards real estate because realtors are terrified of putting themselves out there and being authentic. And the one, you know, there's very few who just like show who they are and do what they got to do and they see the value in doing it and they're and they're experiencing the payoff because

of it. And then there's the people, the agents that know they have to do it, but they cannot put out anything real. It's all got to be polished and completely designed into something that's not authentic at all. And I just, I just don't. I've had three real estate agents reach out to me. No. Who are there? I won't tell. And the one was very, very concerned that, you know, can we sign an NDA? And you were not on speakerphone, are we?

And they wanted me to do their social media. They wanted me to, like, just revamp it all. And then not only post, but I would have free reign of everything. And I couldn't, they weren't my client. They weren't my. One of them was going to pay. He, before I'd even said, he's like, you know, this is what I have budget for. and this is what I have allowed.

I was like, whoa, I wasn't, I'm not a miracle. And the person's anxiety and the persons, they also have a very strong religious background. And they were very uptight about what would be put out there. And even like, every, they challenged everything. I'm like, okay, here's three things. Here's your next three posts. This is what we're going to do. This is the storytelling we're going to do.

And it will, no, they challenged everything. thing. So I'm like, Kate, I can't, I can't work my magic if I can't work my magic. Yeah. Well, here's a secret. Well, it's not really a secret. Everybody knows this about me. I think that you, there's you and one other person that I would ever support and endorse for social media management. You know me. I talk all the time about how you don't need it and authenticity needs to come first. The reason is is because it's so hard to be authentic. you know, a faceless person is writing your stuff and controlling at. But there's you first and then there's one other person that like I would just hand over the reins to. No problem. And that is

huge for me. Because I've got like AI building out absolute freaking bangers in second. So that's really, that's a really yeah, huge thing for me to say. But I'm like, oh my God, maybe I should get Jacket to take over for a week and just see if everybody gets fucked up. You know what happened to Gary? What's this best with people? This is best with people. And I actually value you and your opinion and your advice so much. I actually came to you.

It was it a few days ago or was it a week ago because I want to write a book and I'm like, how much should I be putting out there? It's a very cathartic, a very, very, very. cathartic experience. It's very, it's like therapy. It's very good, like I felt good doing it, but like I said to you, go slow, take your time, don't let anyone, this is one thing, your story, in book form, out there forever, I wouldn't let anyone push you into saying or doing, because everyone likes a salacious, juicy story. Everyone likes a real, like a comeback story or whatever. When it's out there, like I, you have to worry about, you know, hurting family, friends,

offending, because, I mean, it's my thoughts and ideas, my feelings at the time when I wrote the book. Now, 10 years later, I've had some people say, you know, this really hurt me or this really hurt me or this wasn't exactly how it was. And I also feel differently about a lot of things I said. I was, I mean, I could only write from the place I was in at the time. Yeah. And I've really evolved over these last 10 years. And I mean, that's the thing with a lot of people in my life. I don't feel they're evolving. And I'm like, you know how they say you're like the five closest to you? And if those people are like lazy, overweight, da-da-da-da-da-da-da-da-da. You're the sixth. And I don't want to be the six, broke bitch. Like, no. I know. I do that to my husband all the time and he gets so mad.

He's like, can you just be people's friends? I'm like, I'm having a really hard time. At 51 years old, I'm having a hard time. I don't, time is my most valuable resource. That's another reason why I love AI. It's time. Time is my most valuable resource. It saves me time. I work much smarter, not harder.

I come up with ideas. It comes up with ideas and helps with storytelling. It helps with it. Yeah. I edit everything and I do use my own voice because I'm also very controlling with my AI. Yeah. Like, yeah, you think you know so. I'm like, can't believe it said this?

Anyhow, I'm just at a place in my life where, you know, time is very important. The time I spend with people, the time I put out there, the people I'm working with, I want everyone to have all the successes in the world. The very first time I went on a stage and everyone applauded and stood up and all that, like I wish that feeling for anyone who wants it. Anyone, you know, and if I can help you get there, help people do that. And the real estate thing, like, I'm well into all of those shows. Like, there's now a new one selling Salt Lake or whatever.

Oh, I just love all those shows. Do you watch them all? I will look at the realtor's shoes, the clothes they're wearing, the house. And then I'm like, they wear those shoes going up, those stairs. And then they'll be talking about the house. They'll be talking about like the kitchen or whatever. I'm like, they never mentioned the taps. Look at those tabs.

I was just like, at the same point as far as I'm concerned. And like, they're talking about the view and whatever. And I'm like, they didn't even, like, they just miss over shit. And I'm like, rewind it, rewind, or take it back, play it again. I'm like, oh my God, I'd be so good at this. Oh, my goodness. 20 years ago, 20 years ago. Maybe I can, maybe they'll be an AI realtor, like a little caricature person.

Like a, and I could go through homes and tour them and it could be in my voice that I can, who, who, maybe. Have you experimented yet with, like, AI avatars? I have, but in the industry that I am very well versed in. So it's nothing that's public, like, it's the adult. Okay, so I want to make a couple of recommendations. I want, okay, I love that you are into this, but like, for social media, do you use the captions out?

Have. They have capabilities now and I want you to look at it. One of them is building out an AI twin of you. So Naked News just did that with all of the anchors. No. Yeah. Yeah. It's really cool.

It's really real. So they're literally like they can work when they're sleeping. Like they can, you know what I mean? Like they're literally do it. It's pretty cool what they're doing. Really, really cool. I was working with a developer. It's probably almost three years ago now.

and he runs AI adult industry sites. Hey, this is interesting. Let's take this conversation there. Tell me about what they're doing. Incredible. So when it started, he would, I was helping him with, we were doing stuff in the back end and we were designing avatars and we were like, what was the perfect, like what is most, like what are people when they're writing?

What are they most want? Is it blonde? Is it a net? Is it tall? Is it short? Is it thick? We went through all that, statistics and data and stuff to be. build these different characters, whatever we call them. What do you call them? AI, AI influencers or

whatever the hell they are. Yeah, avatars. And so we couldn't get the hands right, the fingers. We drive me nuts. And I'm like, okay, put her hands in her pocket. Put her hands behind her. So now, three years later, you should see this. Like, they're eating ice cream cones and it's dripping and melting on their shirt. And they've got dimples. And they've got, you can see the ice cream on their tongues and everything. It is incredible. Like in three years what this gentleman has done. And it's phenomenal.

And they've got a real, he's got a real big following. And he's from Arizona. And he had retired about 10, 12 years out of the adult industry. And there was like a award given by him at the AVNs, etc. He's a big guy. Retired. And then he's like, okay, I want to come back, but I want to do it different.

I don't want, he has grown daughter, a grown daughter and children and stuff. Adults now. And he's like, I just, I feel weird about this and that. I want to. And then he's like, I'm going to do what I did way back then, only with AI. Exactly how I built mine. That's how, that's what I think you should do for modeling. I think you should make a comeback with a custom avatar.

So this can take it back to like your influence. your true influencer days, but like have it be a like an avatar of you instead. Every so often, Drew will say, check your email. I just sent you a picture. I sent you a little video. And I'll look at it. And I'm like, wow, who's that? He's like, it's you 15 years ago.

And I'll look at it again. I'm like, what the heck? I'm like, oh my goodness. And I'm like, that is my face. And I'm like, that's my skirt that he's developing. I mean, I don't know what I would do with it or how I would use. use it right now. I don't know. I'm so behind the scenes right now. I'm trying to get people to, you know, have better meaningful conversations, how to turn those stupid likes into leads,

how to, I'm so wrapped up in that. What? Okay, because I have my personal opinion. So when it comes to a business or a brand, if there is a person representing that brand, so like me for AI or somebody for real estate, whatever the profession is, how do you feel about them using avatars for content creation. I want to know your honest opinion because I have very strong opinions on this. I don't like it. Me neither. Yes. Virtual high five. I don't like it because I think you've lost the authenticity. You've lost the realness. So even when you said about the modeling thing, I've been watching this developer do things and I mean, they're beautiful and I can watch them forever and I love the development of it. But I am so a person that, I mean, look into my eyes,

listen to me and fall in love with me. Like I, and I'm a, I have a soul. And I think you can see it. I think you can hear it in my writing and my words. You hear it in my voice. A lot of the, you know, like kindness stuff and the things I do today's giving, today's giving Tuesday. Like there's just, AI doesn't have, it doesn't have a real soul. Like those people don't have a, those avatars don't have a, let's not flesh and blood. That makes. And yeah, it's totally. There's also something very beautiful in the imperfections and people. Yeah. You know, like there's a lot of, We've all got one eye bigger than the other. We all got one side of our cheeks higher than the other.

We've all got a side of our hair that grows longer than the other. Like we have, and our own little quirks and our own little whatever, there's so much beauty in the realness. So that's a really beautiful way to explain it because I look at it from a completely business perspective. We are so different, but we're very much alike at the same time. I look at it as how can you generate any business or clientele unless there's a level of trust and how do you generate trust with an avatar? Like it's just the most inauthentic thing.

However, and I felt so strongly about this Jackie so strongly, I was always like, don't. If you're a real estate agent, don't ever use it because you're a business, you're a brand. I just didn't want them like wanted to be counterproductive. However, then I went to Europe and I was traveling. around Europe. And I'm meeting agents from markets like Dubai and they're using it. And that made sense. So what are they doing? When you say they're using it, sorry, I had to open the door. We're using it for content creation, but in markets like Dubai that are so multicultural, they're using it for translation purposes and cultural purposes. Okay. To be able to change that up in

seconds, do you mean? So I understand it. So I understand it. it there for that purpose, but like, here I just don't. I would recommend it. I can imagine, I mean, three years, five years, three years from now, where this will have gone, where this will go. But, and like, I remember right at the early stages, all the actors are like, will we be obsolete? Will they not need us anymore?

I don't think that will ever have. I don't think it'll go that far. We need the human connection, the human experience, whether there is, you know, a whole AI metaverse or whatever it is we're talking about at the time or whatever they've developed, I still think the humanity of it, the realness of it is the real connection. What a sad, lonely place if the whole world is AI, you know? Like I feel sorry for not my sons necessarily, but my son's sons. Like how far will AI and everything have gone by that? You know, like, will people like, will people just be sad and lonely and no more personal connections and no more? I don't

think so. I had Pavan Agarwal, who is like a brilliant, brilliant mind in the AI space. I had him on the podcast. And I'm like, I think it's going to take all task oriented jobs. And he's like, yeah. But is that a bad thing? Because now we're put, now we're on this earth to fulfill whatever we were put here for. We are here. Yeah, we were here to feel and to connect. people can live. And to build something beautiful. So he looks in a much different way than I looked at it. So I do see that because I know myself, I mean, my afternoons and evenings are free if I want them to be.

I can do an eight hour, ten hour a day in two, three hours. Right. Every day. Like, I work four days a week until noon. And really, really, I am working seven days a week, 16 hours a day. Like, I mean, by choice, you know, but I can do it all in two or three hours, thanks to AI. So, and I mean, now, like, just the streamline of it all, like that I send on when I'm onboarding someone, their questions and their, you know, like, concerns, whatever. Everything can be done like that.

And it's. Okay, I have another question. Have you experimented with, like, the AI search engines? Yeah. Not so much perplexity, because I don't think it's a real true AI search engine, but like the new chat GPT. search. Have you experimented in that? Now, you know, social media is so much more important in terms of being discoverable and bringing value on social media, be discoverable and recommended by AI search engines, because it's not just SEO, traditional SEO anymore, and Google. That's over. So nowadays,

the media is like a thousand times more important and more immediate and more urgent to get a handle of and not just like throwing shit up there, but like providing real value. Because if an AI can search out value and see value, we're all. So do you mean like I put in people's names and see what it comes up and what happens and what? No, I mean for like recommendations. So like I did as soon as the search engine was launched, I have a video. I put a video up. I'm like, who's the top, you know, AI coach for the real estate industry?

And it was like me, Phil Stringer, Tom Ferry. That's awesome. And I'm like, but that was very strategic because the whole time, the last three months, I've been researching how to be discoverable and recommended by an AI search engine and just trying to figure it out. Nobody knows and just kind of throwing shit at the wall and seeing what will stick. And it did stick. That's another thing.

Like learning how to talk to AI, like learning the prompts, like learning the right questions. That's another thing that like people are lost in. I had a problem in during the summer. I lost my Instagram account for. it said I was impersonating a celebrity. I was impersonating a celebrity Jackie Childs. So I sent them ID, I sent them whatever, and it kept saying you're impersonating

a celebrity Jackie Childs. And I was like, I am Jackie Childs. Learning how to speak to that chatbot, because that's what it was, there was no human in the 400 emails. I even had like, messenger and everything, because I'm verified and et cetera,

and I have paid for the meta, whatever. I also have had one of the, on one calls with Instagram over the years. So I was like going through my emails and trying to literally talking to chatbots, trying to explain to them that I am Jackie Childs really taught me a lot about how to talk to AI. Right. It's a thing.

It was very, very frustrating. But after four and a half weeks, I mean, and I earned my living on social media. Yeah. So, and I was like, this is killing me, buddy. You're like four and a half weeks. You've had me shut down. And they're like, then they send me a thing. When they started me back, they're like, hey, you have to do this.

You have to do this because you have a very, your page is very like, people will want to steal it. They want, they want to hack it. They want to. I get it all the time. I get like links all the time. I won't click on anything. I don't care if your best friend. Don't send me anything.

Texted to me. Yeah, exactly. Text it to me. Do not open anything. Yeah. It's just my bread and butter. Like I'd be more. certified. I've ever lost any of my socials. Have you been getting all the Microsoft emails and the

Microsoft text the last two weeks? Your Microsoft has been hacked and your this has been my entire, like if I showed you my Facebook page, like I get a impersonating, fraudulent message every 15 minutes. It's ridiculous. I can't even keep up with deleting them because I want to delete them so that it's not overwhelming my actual business, right? Right. It's non- sense. So I screenshot everything. I save everything. I screenshot everything. Date time just in case something happens. In case I do get hacked or in case I have to prove I am me again. So this has been really enlightening. I love this for you. I love what you're doing. I love that you're fulfilled and you've, you know, you just keep reinventing yourself, you know, all the time. And I absolutely

respect that. So let's let's sum up in a few points this. podcast. Social media is very important, number one. Yes. Yes, it is. AI will change your life and save you time. Number two. Time, our most valuable resource.

Yeah. Authenticity and value is more important than anything else. Right, which AI is not authenticity and it's not human. Yeah. So don't build an avatar unless, and if real estate doesn't work out for you, you can always build an avatar for the adult industry. There you go. There we go.

It doesn't work out for you. Ladies and gentlemen, always call on the adult industry. I love it. But honestly, I would love to do some more collapse with you. I think that's what's in our future. So I'm going to be in with you. And thank you so much for coming on today, Jackie. I appreciate you and your friendship.

Thank you. Thanks so much for having me. It was really fun. And I was very excited to get the invite. I was, I like the full circle moment. I'm really proud of you. This is, and we need to tell them why this is the first full circle moment. So how many years ago was it? She had a cannabis podcast in a live studio. And five. Everybody who noticed me knows how scared I am of public speaking. Well, used to be. Yeah. That kind of got thrown out of me. Yeah. So how many years? This was the beginning of COVID. Five. Five. years ago, walked in, almost had a complete meltdown. It was the worst interview I've ever done. I'm like, what's your name? So bad. You're like, can I do that again? I know. So bad. And now fast forward, five years later, I have my own show and now you're on it. And I just appreciate you so much. Thank you. Well, thanks for having me. And I mean, I wish you all the successes in the world. That was really fun. Thanks. for listening to everything they never told you about real estate.

Be sure to subscribe so you never miss an episode. To connect with Carrie or for more information about her coaching program, check out Carriesovey.ca or at Carrie Sovey and Associates on Instagram and TikTok. Thanks again for tuning in and we'll see you next time.