KGCI: Real Estate on Air - Seller Mastery with Knolly Williams

Episode Date: May 9, 2025

Good morning. It is Randy Bird, and I'm super excited to be here with you today. And we have the legendary man in the house, Noly Williams. And Noli is, you know, just honestly, he's a legend in the space, in the real estate space. And I am blessed to know him, but I'd love to give you a little background about this guy and edify him a little bit for the show. His bio would take me probably 10 minutes to go over. completely. So I'm going to highlight and summarize and we're going to bring him in the show and talk about what's happening for Noly. But born in Brooklyn, New York, 1970. In 1980, he moved to South Central L.A. Compton. By the way, Compton's in the house. Noli didn't know this until this morning, but I'm from Linwood, Compton as well. And, you know, just super, super stoked to have him on the show today and some of the alignment that we have. But start as an entrepreneur at age 13, no shock there, right? These high performers start at a very early age. Moved to Austin, Texas at 18 years old, probably when he started wearing that cool hat.

And then married to a beautiful Josie in 1992, launched his first real estate business in 1993 at the age of 23, a Christian rap label. Wait until you hear the rest of the story on this thing. In 1997, that label rose to number one in the world in that particular genre. Christian rap, received a multimillion-dollar distribution deal with EMI Capital, major players in space, became a seven-figure business earning over $150,000 a month. Now, he's 27 years old at this stage. In 2002, record label and music business tanked with the emergence of MP3 and digital. We know when that changed that space completely. Lost a 6,000 square foot home, really probably came to a place of humility and understanding, almost lost all of his possessions. We're going to talk

about perseverance and what winners look like when they fell and fell forward. 2003 got into real estate at the rock bottom, took 21 listings this first 74 days. 2003 got into a real estate, I'm sorry, 2003 was starting real estate. 2007 became one of top 20 remax agents in the state of Texas. I remember this as I was in the remax space right before Keller Williams. I joined KW in 2007. Joined Keller Williams in 2009 when I got to know Noly for the first time and personally in Austin, Texas. And, you know, check this out. Rank number seven agent in all of Austin, Texas by the Business Journal.

And that's out of 9,500 local agents. He was number seven. 2009, he joined Keller Williams Realty as a Maps coach, launched into the top coach program with MAPS at that time with KW. And I remember him in the short cell space. He was like Cal Worthington and your dog spot to the short cell space and industry and Keller Williams and the world. I was in his program. I remember that he was legendary, is legendary. So fast forward a little bit. 2013 begins teaching and training for free, free, as in Jesse James, free B, right? You're going to find out this guy's a giver. At 2015, at age 45, that's 4.5, he retired, right? But you don't retire,

Noly Williams. I'm just telling you. 2019, he reemerged in the real estate space, launching a free mentoring, mastering, coaching program powered by EXP Realty. And, you know, just a couple Noly facttoids before we get into this thing. Noly owned the largest Christian rap label in the world. It's a big space in the world. Listed and sold more than 1,000 listings during his 10 years as an active agent. National bestselling author, again, no surprise. Winners win and find a way to win. Noly spoke in more than 100 cities. I've been blessed enough to see him in a good number of cities, but a hundred cities worldwide he spoke in. He loves to share, teach, travel, and enjoy the world and life. And, you know, here's his mission statement that really struck out to me. And I'd like to read it

word for word, Nolly. My purpose is to inspire you to become all that God created you to be so that you can live a life you were meant to live. And Nolly, I got God bumps saying your mission statement. I mean, it rings to me. It's close to my heart. And with that, world welcome, Noly Williams to Tuesday Titans Live. I'm so blessed to have you here, brother. What's up? What's up, Randy? Good to be here, man. It's so good to be here. And just hearing all that, it's like, whoa, that's like my life story flashing in front of me. No, you know, it is. And, you know, sometimes we've got to, we've got to look at what's happening and what we can do to change the world.

And, you know, that's no different for you, bro. And I'm just really, really excited to have you on the show and really in a place that, you know, you're bringing content and the goods to people as we go. Yeah, thank you. I appreciate that. I'm excited to be here, man. I'm curious to see what kind of questions you're going to ask me. Because I've got some stuff happening that we're going to be getting into.

But, you know, really, I would the world to know. It's great to be able to be a giver and to give back. And I think, Randy, to your point, I really believe that we're all givers. A lot of us have just lost sight of that, you know. Yeah, it's so true. And, you know, the thing for me is, you know, like the passion project of this show. We don't charge. We don't do advertising.

It's really about highlighting the Titans in the industry. And there's a couple verticals that we go into, real estate lending, business entrepreneurship. A serial entrepreneur like you, you know, I had a lawn mowing business at a very young age and then two paper routes because I found that if I had two, I can kind of control a whole zip code and you're the same way, you know, knowing your background in history. I want the viewers to know a little bit about that. Where do you get wired to be an entrepreneur at a very young age?

Because I think that's very valuable to people. And then also what drives you to just. have perseverance and succeed. Let's talk about a little bit about, you know, what that history of you and that entrepreneurship look like. So my dad came here to the United States from Trinidad. He was born and raised in the Caribbean. And he was 18 years old when he came here. And he had a really different perspective. He went to school. He joined the Air Force. He got out with the GI Bill. He was able to get his bachelor's degree. But he always taught me entrepreneurship. He always taught me to to make my own way.

And it was very interesting. He taught me a lot of great lessons around that. And he was a guy that he saw the opportunity. He saw America as a land of opportunity when he came here. And he saw the potentiality that many people that are born here just don't see. And so a lot of my entrepreneurial tendencies really come from or credited to his tutelage, his leadership. He would always have a booth. He was a, he did all kinds of stuff. He was actually a master wood craftsman, but then he ended up making jewelry, handcrafted jewelry. And so he would have a booth every

week at the flea market. And of course, I would have, he would be like, okay, boy, what are you going to sell? So I had to figure out what I was going to create. I love that. So I would, I had my own line of products, you know, so he would have his, the majority of the booth space. He would give me about 20% of the space. And I just love, Randy, what I call the process of profit. I love to be able to take a dollar and make that into five or make it into three, whatever, whatever the case might be. I just love that whole process and being able to provide something that people want. You know, so it was, it's just in my blood. It's in my DNA. Yeah, absolutely, man. I know that so well. And so where do you think that comes from from an entrepreneur place?

You think it came from your dad just instilling that in you? And like you said, boy, what are you going to sell today? What are you going to do, right? Honestly, I think it's just something that you're blessed with. Like I can't, I see people quite often, Randy, and you wonder because we all have access to the same information. I mean, we have access to the same books. We have access to the same training, the same learning. but some people take advantage of it and others just don't.

And I've always been very, very driven from a very young age to wealth. A lot of people have an aversion to being wealthy, and I just never did, you know. So it's just, it's something that I can't necessarily take credit for internally. It's more of a God thing. It's a gift that God endowed me with. from a very early age. I mean, I've been selling, as long as I can remember, I figured out a way to sell something, you know.

Yeah. Yeah, absolutely. And I think we also grow through that entrepreneur spirit of understanding what that looks like. And then for me, I could sell ice to an Eskimo, and that's a pretty common statement. But I did it without knowing what integrity was in the early ages because I didn't know. I mean, you know, I mean, I remember and, you know, I think we're out of the statute of limitations, but I did a lot of sketchy shit when I was younger. Excuse my language, but I remember taking newspapers out of the, you know, you put your

quarter in, take 20 newspapers out and I'm selling newspapers for quarter piece. And I'm like, dude, this is like a 400% profit margin. Well, no, I was stealing and reselling them. But, you know, when you're at that age, it just seemed like it was okay. And not to make excuses, but my environment, when I was young, was that that, you know, it was a place to where it was a different world for me, right? Do me a favor and only make sure your mic's not off. I see a little cross in your mic.

I usually mute it when you're talking. That way I don't know. Oh, is that? Okay. I just wanted to make sure we weren't like I wasn't missing this valuable content. All right, cool. You're totally good. So I just saw it and I was like, no.

So, you know, for me, that path of integrity came after, really. It came to when all of a sudden it was everything I had. It was the moral fibrick of what I was worth, right? My worth was the only thing you have is your word and your integrity. But I didn't learn that until later on, especially as I was getting to being brought up in Compton and South Central and going to Southgate High School, Huntington Park Elementary. And we have a lot of connections in that space, Compton. That's a rough environment. I mean, all my whole environment of what I knew was a hustle, right?

So there was some hustle to get ahead. And, you know, a lot of guys went the wrong direction. And a lot of guys found faith and stuff. And I want to get into this. I know you're a man of faith and of the cloth. And I'm a Christian. But I found it later in life because I was forced to go to church when I was little. And so I rebelled against that soon as I had an option and opportunity to rebel against it.

And then honestly, it was our brother, Brent Gove that near and dear to my heart, he is a brother to me. he's the one that brought Christ back into my heart and this is only a few years ago and you know it's there but he just he he gave it life support and brought it back to me and and help me understand that so you know and I'm not a guy that talks a lot about religion and politics and all that stuff but I'm proud of that I'm proud of that I remember that day on the side of the road that he passed me off to Father Francis that I then talked to for an hour and Father Francis basically um you know brought Jesus back into my heart that day sitting in the and basically the footprint of mount shasta which is you know one of the most powerful places on earth by a couple measures and so i want to transition to

you a little bit when did you find that spiritual guidance if you will in your life because i know that's part of your moral fabric am i right yeah yeah and it sure is i mean absolutely absolutely from the time I was 18 years old when I came to Jesus myself. And my story, you know, I was, because when you're an entrepreneur, like you said, if you don't have ethics and morality in what you do, and by the way, many of the largest corporations in America are not, are unethical. They are basically like cartels, the way they operate. Why? Because they provide products and services to people that they know harm them, that they know are harmful. in the long run and even in the short run,

yet they don't realize that they're answerable to an almighty God for their actions. And so when I was young, I was the same way. I was like, you know, you could take it Randy all the way to the young thug on the street, all the way to the major corporations. And if you don't have a, if you don't have an ethical, if you don't have that ethical component, you can get into some shady stuff. So that's what I did. When I was 16, I was expelled from the LA County, the LA Unified School District. I was expelled from that school district for selling drugs in school, you know, because to me, that was like, when you start becoming an entrepreneur in L.A., it's like, okay, where can I make the most profit?

Right, right. Where's the biggest vertical? Well, it's pretty clear where it's at. It's on the corner. Exactly, exactly. So I got into that. But when I was in juvenile hall, I had a lot of time to really, really think and reflect on my life and where it was going. And distinctly, I remember so, but in juvenile hall, interestingly enough, I learned how to go from selling marijuana, which is what I was busted for. I had four felony counts of marijuana sales to selling crack cocaine. That's what I learned how to do while I was locked up. So then when I get out, guess what?

I didn't know that's about you. Yeah, when I get out, I'm into a whole new line, right? And so that went on for some time until finally, I mean, I moved out of the house when I was 16 years old. My mother was a Christian as well, and she was a little bit fanatical, like really, probably really fanatical. Bipolar, if you could say that. She was really, really off the edge with it. So I rebelled also. We went to church every week and all that, and I said, man, I'm done with that.

So an interesting thing happened when I was about 17. I moved out of the house when I was 16. I was actually paying my rent to the lady I was staying with. She was hooked on drugs. So I was paying my rent with drugs. And I went out to sell in the afternoon, which I never did. I went with my buddy Sagloak. They called me Rubberdub.

You know, everybody had names. Rub a dub. What was your name, Randy? So I was Birdman and I like that, but they called, they always did the early bird got the worm and the reference was obviously, you know, what it is. I hated that, bro. I hated that, like a fight over it. And now today it's like, it's almost kind of a calling card. Early Bird gets a worm. I love it, right? So it's amazing. But yeah, I didn't like my nicknames when I was little. Birdman has been with me forever. I got a big Birdman tattoo and stuff. Well, a lot of us during that time, we had nicknames. So, I started off, they call me chicken man in school. And then I call myself Scratchmaster K because I started doing the turntables

and the rap and all that. And then Rubberdub. Rubberdub became kind of like my name. So then my buddy, his name was Sagloat, Corey Lee, a bunch of, you know, no goods. Right. So, yeah, we went out and there was a raid on the projects. And what happened was I ended up being able to get away,

but my buddy, we call each other cousins, you know, when you claim cousins. Yeah. So when we got to the safe spot, which interestingly enough was a Catholic church, we got to the safe spot from the raid. It was like 50 cops coming in all different directions. Some of us escaped. Most didn't. And it turns out that Sag Loke, he was out on parole, which we all knew.

But Reagan had just come up with the three strikes. And so when Sag Lope was out on parole, he got caught, he got another case, what we call a dope case. So he went, he was in for a lot. It was like 40 to life or something. Three strikes. Yeah, he was done. He was done. So that's really, Randy, when I started thinking at about 17 years old, actually it was just turned 18, man, I got to do something different.

And so little by little, I started returning back to the faith of my roots. And I remember around Thanksgiving, my uncle came to California from Austin, Texas. And he's like, boy, you need to come out to Austin. I said, man, I'm not going to know Texas. You know, when you're from California. You know, Cal County Compton to, you know, cow capital of the world or whatever. Yeah. Wheels and cows.

Yeah, when you're like, that's all I can think, cows and, you know, horses. But when I got here and I packed an overnight bag, I planned to stay in Austin for a couple of weeks. and go back home, but I've never left. I've been here 31 years. And I had just accepted the Lord. And when I got here, I got more deeply rooted. By the time I was 19, I became a Bible teacher. And actually, I've been teaching a weekly Bible class ever since. Are you kidding me? Wow, that's so amazing. So amazing. You know, you were already like up to here in my level and just as a human being. And that's what I love about these interviews, we find things about each other that are just, you know, really rise the bar. And I love that about because people are going to see this and are tens of fans, right?

We had a, I'm joking, we had a couple of shows that had a lot of success. We had, you know, 7,000 views on one. And my vision for this is really to promote you, to let people see you, you know, into me, you see intimacy, go and really get to know the real nollie and also the trials and tribulations, because I think those are equitable to the entrepreneur space that you keep hearing perseverance, you keep hearing grit and all these entrepreneur things. And the young kids nowadays, in my opinion, they think there's an easy way, right? There's an easy way.

There's got to be a shortcut. And there are a lot of shortcuts, but there's shortcuts come through belief and systems and models and commitment to reading and learning, right? And like you said, it's all available. It's all free. It's just, you know, where are you at in your discipline to do such. Right. So let me ask you, Noly.

What's like the top one, two, three books you're reading right now or what's tracking with Nolly Williams? So our, I brought one of them right now. So our book of the month this month is feel free to prosper. So I've got a group that I teach called mentorship masters and we have a book of the month. I've read thousands of books. And that's one of the things, Randy, that no matter what, I've always been a voracious reader. When I was in fifth grade, I was reading on a sophomore college level. That doesn't say anything about any of my other classes.

Right, right, right. Those were dozens. You're going to talk about the good ones. Yeah, but I love, I've always loved to read. So this is Marilynne, she has a book called Feel Free to Prosper, which is absolutely amazing. I love it. One of my all-time favorite books is this one right here called The Power of Your Subconscious Mind by Joseph Murphy. Right.

This is an absolutely amazing book that everyone, it should really be required reading. Really? Yeah, this is, this one is absolutely. Who's the title again, Joseph Murray? Joseph Murphy, Dr. Joseph Murphy. Okay, Power of subconscious mind. Okay, I'm getting that one today. Yeah, this is, and they're on Audible, both on Audible.

I like the book Letting Go by Dr. David Hawkins. It's an absolutely amazing book. you know one of the things i learned recently randy was the fact that we were within the last three years or consciously it came to the forefront of my understanding is that we have four bodies you know we have a physical body we have a spiritual body we have an emotional body and we have a mental body and so we have to feed those bodies and uh and and science has discovered that the homo sapien has three brains and that's a whole other topic but but but So getting this knowledge in is so very important.

You know, a lot of people don't succeed because they don't know. That's called lack of knowledge. And others, Randy, which you and I know, we've seen, we've discovered and we've witnessed, maybe those are some of maybe even some on our own team, right, that we look. They have all the information. They have all the knowledge, but they do not move forward with what they know. And that's called lack of discipline. you know, not moving forward with what you, you should be doing.

Maybe the most painful type to watch actually, right? It's very painful. Incredibly talented, incredibly knowledgeable, incredibly capable and doing nothing. Nothing, nothing. Or they're not really living up to their full potential. And that's why my, like I say, with my purpose statement, you know, is to inspire you to become all that God created you to be so that you can live the life that you were meant to live.

See, every single person that's listening to us right now, when they came into this realm, they had a very unique and specific purpose. And I had a specific unique purpose. And I was, I was abusing that purpose. My purpose became perverted. And so I thought, oh, well, since I am here to generate wealth, I can do it by any means necessary. And it's like, no, that's not the way it works. Right.

And so, so, so yeah, those are three of my favorite books. My absolute all-time favorite book is the Bible, obviously. It's something that I teach every week. And I tell people, if you can't read the whole Bible, you're not interested in reading my whole thing, just read the New Testament. And if you don't want to just read the whole New Testament, just read the book of John. And if you don't want to read just the whole book of John, just read the words in red. That narrows it down for you a little bit. You know, that's almost verbatim of what Mr. Gove told me when we started this journey.

Really? Love it. Yeah, it is. And, you know, for me, well, it's not for me. for you. So I want to circle back and come to you from a place of, you know, mindset. I believe that winners have mindsets that we work with. And I don't know, we've done about a dozen shows now. And honestly, 50% of the people want to ask them, what's their favorite book? The Bible is the book. And I wouldn't say that even to this day. It's just not where my mind goes. But that means that I'm still on that journey to find what really is my North Star, right? And I'm okay with that because

I'm on a beautiful journey and I know that journey is really happening for good reason. I don't give any thought to I wish I would have knew this 20 years ago. I wouldn't have been there 20 years ago. And somebody that's not there today, I can't shoot on them or what they should be doing. That's not fair to them. That's their journey is going to happen, right? Right. But in the mindset space, that's something that is without question my biggest passion project because I believe that's where everything happens. The stories we tell our people or tell ourselves are what we believe. And, you know, there's, we're in an environment that's like, show me and I'll believe rather than believe and then you'll be shown, right? That's just so critical in what we see in both coaching and mentoring

and you're in that same space with me. But in your teachings and your dealings, What is your message when you're working with all these people and inspiring and impacting, you know, countless lives, if not thousands and thousands of lives? Do you have a basic belief or premise that you follow in that? Is it spiritual belief? Is it core belief? Is it mindset? What is it for you and your style, basically? You know, with my style, I actually have eight pillars that I teach people that come to me to create wealth because they're living hand in the mouth.

that they're in Feast for Famine, which you and I know, Randy, doesn't have to be. I mean, Feast for Famine is not a place that you want to live. That's for teenagers. That's for amateurs, for novices. And so mindset really is 99%. On the spectrum that I teach, there's eight pillars and begins with mindset. Okay. So it's mindset, activities, people, systems, tools, money, accountability, and training.

Those are the eight pillars of what I teach. now number one what it all begins with is mindset and right next to that I have activities okay so mindset and activities if most people stay parked like most of my training pretty much stays parked in those two areas because mindset is 99% of success right and then now that you know now that your thinking is has changed and you're thinking differently what ought you to be doing because your activities align with that absolutely and And not only that, but your your activities are dictated by the way you think. And so a person, when they change the way they think, they change what they do, which changes

what they have. You know, it's a beautiful thing to watch. Because we have our success stories, just like we have those on our team that won't do what we tell them to do. Because, Randy, you know that if you model something for someone and they do what you tell them to do and they say what you tell them to say, they absolutely will have success someone in your team. But then almost without exception.

Without fail, without fail. There could be outside factors that influence the speed of that success or change the trajectory of it. But without fail, that happens. And that's when people are coachable or not coachable and they're open for learning, you know. That's where I practice detached compassion because you can't want it more for them than they want it. So you have to have compassion and you have to care, but not that much. I love it. We use it, we use a coined phrase carefrontation, right?

So that's kind of a Tom Perry thing, carefrontation. I like that. And it's basically the same thing that you're talking about. You know, I really, I really like that mindset that you're leading with. And, you know, I think Jim Carrey said it. And I love Jim Carrey and, you know, I track with comedians a lot, but Will Smith's like my favorite guy on the planet. I mean, if I can come back as somebody, it would be Will Smith.

He is just literally my, my greatest. idol and so many levels. But Jim, Jim Carrey said, you can't have all this motivation and belief and watch these powering videos and then leave and get a peanut butter and jelly sandwich and sit on the couch and watch TV.

Those don't align, right? And so people, they're doing one possibly, but they're not putting activity into place, which is discipline. Right. And I'm a military guy. So when you speak discipline to me, I have a polar opposite idea of discipline.

One is, you know, deprivation and stress. and difficulty, and the other one is freedom and empowerment and, you know, vision and just that's, you know, so I somewhat battle of that or I have in the past where discipline to me was like, oh, man, that means I have to do this. I have to work out. I have to do this instead of reminding yourself and showing that discipline's going to create this activity. And we've talked about it. I'm in 75 hard with Curtis Johnson and some other just rock stars, Tom Dave's, Johnson, Don Yolkham, and some others. But it's creating those habits. And honestly, my business and

my personal life, but my business is transformed in the last 54 days because I'm just absolutely disciplined. And those little disciplines build on each other into big disciplines. And so, you know, with that, let me ask you a question. And, you know, I love how this is going. I really, I really appreciate highlighting you and understanding the things that you've been through to get where you are now, but where did life change for you? Was it moving to Texas and you got that cool hat on? When did that happen? You're known for wearing that sexy cowboy hat or being in a sexy cowboy hat almost most of times I see you, but when did that happen for you? And when did you embrace that? You know, oddly, I consider myself the marketing guy because when you have a record

label, that's pretty much what it is a marketing company. Because that's all you're doing is you're trying to take an unknown artist and trying to market in mold. and shape them and create marketing that makes people want to buy. And so, but, but I can't take credit for the cowboy hat. My wife gets the credit for that. That happened. One time we were in Mexico, we were just hanging out, goofing off, and I was probably about 27 or maybe 26 or 27, maybe 27 at the time.

And so we were walking by one of the stands, and the guy had these cowboy hats out. And I just, you know, I had tennis shoes and regular, T-shirt and stuff. And so I just took a cowboy hat on and put it on. And I was just kind of goofing off with, you know, friends and family that were hanging out. And somebody was like, man, that looks pretty good on you. And I said, nah. So I just went to go take it off.

They said, no, no, no, no. It really does look pretty good. And so I just blew it off. Like they were just, you know, being goofy like I was. They said, no, seriously. So they wouldn't got the mirror. And I looked at it. I said, man, that looks pretty good.

I like that. I do look good. So I asked the guy, I said, how much is his hat? He said it was like nine bucks or whatever. Yeah. I said, I give you six. He took six dollars. So I gave him six bucks for my hat.

And I just started wearing him. That was back when I was in the music business. And next thing I know, I had boots and, you know, I had a 10 acre property. Wow. And I started riding horses. And so it just went downhill, put it. So here's the interesting thing, though, Randy, when I got into real estate, I was 33, so I hadn't been wearing my cowboy hat for about five or six years.

Okay. And I told my life, I said, I'm done. When I get in a real estate, there is no way I'm wearing a cowboy hat. You know, like, people are going to think I just do farming ranch or they're not going to know what to think. Like, who is this? And I just thought it would look silly on a sign and all this. Right. He said, you're wearing your cowboy hat.

I said, I'm not wearing it. She said, you're going to wear it. Wow. So you know how that goes. Mama's got power. I've been married. I've been married. How long I've been married? See, we got married in 92. So it's, it's been, what, 28 years? 26, 7, 8 years, yeah.

27, almost 28. That's awesome. We'll cut that piece out so Josie doesn't see it. Yeah, yeah, we'll cut that out. I know when I got married. I got married in 92. I know that. We're leaving that in, baby. We're leaving that in. I love that. Well, congratulations on that, by the way. Thank you. You know, that's no small undertaking in today's world. And unfortunately, divorce has just become kind of an accepted social piece. And, you know, that's one of the biggest strategies. You know, when I look at the good old days and as I'm getting older, the better I was type thing.

But when I look at the good old days, I relate that to marriage and commitment. And we just don't have that in this environment anymore. And I've talked about it on my show, I'm divorced twice. now. I was married 23 years, though. And, you know, we had an amazing time and, and she had some struggles. Ended up taking her life after we divorced. And, you know, really, really sad about that. It was painful for my boys. I did a show a couple, a couple shows ago that me and my host cried about suicide and the impacts of that and lost my brother to suicide, lost one of my best friends to suicide. It's just, it's really a tragic, a tragic problem that we're in as a society.

And, you know, what comes up for me when I say all that is, and this is vulnerable. I'll be honest with you, I came from a colorful background as well like you. I came from, I remember selling drugs when I was young. It was just so I could use them for free, but I remember in that space, right? And I've never said that publicly. You know, I've never told, I've never been on a podcast where I've shared that I've sold crack cocaine. You know, first of all, let me thank you for being honest and real. And when we started this, I just, I really want to applaud you because I said, hey, buddy, I love you. What's off limits? Because I don't want to put you on the spot. I don't want to be off limits with anything. And you told me nothing's off limits, Randy Bird. I'm an open book. And I love that about you.

And frankly, I think this is the missing piece for social media and delivery of a content because everybody's trying to look their best and they're standing next to cars that aren't theirs. They're running a BS life trying to be popular. And I think that the more that we get real, transparent with people, it impacts more lives because there's a lot of people that follow you. You are literally a legend in the real estate business. You're a legend in that space. You're a legend in my mind.

And you're certainly a titan in the minds of thousands of people. And when we look at that connectivity to the transparency of being real in our journeys, I think is valuable. I don't like talking about I have three of the closest people on the planet, including my only younger brother, the committed suicide. I don't like that. But I believe there's a place for me to deliver that message that's reaching one person somewhere. And I got to be careful because I could tear up and cry about this again. But that is the belief that I have. And so when we live in that transparent life, that's the journey, right?

People only see sometimes the success. They see maybe the Noli Williams of the last decade. And they see, this guy's got it going on, man. He's fortunate. He's lucky. He's had a fair shake. Did you read David Goggins book, Can't Hurt Me? I haven't read that one, no.

Get it. Honestly, if there's one recommendation, get that book. His story is so compelling about what he went through in adversity. And then he now he's obviously a living testament to to a grit and perseverance on a personal level. And the things that he's put his body through are mind blowing. I mean, you know, I'll let you live that experience and to the listeners, if you haven't listened to that. And my recommendation, get the audible. Because I got the audible first.

And he basically narrates after every chapter. So he's got a ghost reader writing or writer that read it. And then every chapter he chimes in and fills in the gaps and you get to hear his story, mind blowing. And then obviously in reading the book, it was great, but the audible was spectacular. So, you know, there's a lot of people that track with you. And why don't we take a moment just to let people know where they can find you? And, you know, if they're tracking with your content and I know they will, where can people find you?

What's the easiest way? Is it email, Instagram? What's best for you? You know, the easiest probably is the old-fashioned. website, you know, showing my age. And that's just, uh, K-N-O-L-L-Y, Nali.com. I think that's the easiest place. It's probably the easiest site to, Nolly.com. Yeah. K-N-O-L-L-Y.com. Yeah. And that from there, you know, you can get my Instagram, you know, Facebook, my YouTube channel, everything is right there. And I love it. And I have a lot of free books. I've got, uh, this is the, uh, the national best

salary called Success with Listings, how to find secure and sell more listings. You know, like you mentioned, I took over a thousand listings my first 10 years in the business. And I did that by following what my mentors told me to do. I just, they told me to do it. That's what I did. But a lot of people want to pick my brain. So I picked it myself to 430 pages. But it's a step-by-step guide, almost like a textbook or a resource guide for having a thriving listing business, those that want lists. things. And I haven't, I haven't looked at that book in a while, but I did look at it a bit back. It's loaded with content. Yeah, and it's a free download. So is it really? Yeah, you go to nali.com

and you can, there's a link where you can just download the PDF for free. I love it. I think everybody should have this. If they can't afford it. I was just, I was just going to say, if you're listening to this show and you don't download that free copy, we got real issues. Yeah. We got real issues of where your belief is. It's obviously it's on Amazon as well, But if you want to download it for free, then you can download the whole thing and you can read it on your iPad or phone or whatever. I appreciate you offering that. Here's another free one. People always ask me, where do I get all these listing leads?

How do I get leads? And so I wrote triple my listings. And if you go to nali.com, again, you can get it. This one, we actually shipped to you for free. You pay the shipping and we mail it out to you. But it's another great resource for people that are looking to up their listing game. I love it. I love it. So this is a little bit of a selfish question on the show. I'm in the process of writing and starting a book on my own. I know a lot of people want to start and write a book. Can you walk us through that process a little bit since you've been successful in it? You've navigated that space. Any nuggets for people to take away from the show if they want to get into writing their own book or they have something, a passion project. Yeah, I actually, interesting. You should say that because I actually ghost write also.

Oh, you do? So I wrote this book called Considerate Sold, which is a complete guide for sellers. It's a seller's guide for getting their home sold, all the things to explore. When did that come out? That came out in 2000. I want to say this was about 2014, maybe, maybe 2014. But it's just something that I print. I never really published it.

I just wrote it and gave it to my sellers so that they could see. Because my whole thing is I teach people how to become famous. And so I always looked and said, okay, what do famous people have? They have a book. They have all these different things that famous people. They have a press kit and so on. So I created all these things that famous people have. And so I would always tell people, hey, go out and write the book.

It's eight chapters. Here's what to put in each chapter. So finally, one of my students convinced me to license it. And so. No kidding. Same book. And it doesn't cost them a dime because they have, basically, Basically, what you do is you go out and get your sponsors on the back, and then they pay 100 bucks a piece that pays for the license, the copyright license.

Smart. So that's for this book, but if you just want to write a book, like maybe your life story or the Randy Bird experience or something like that. Interestingly enough, what I've always done, I took technical writing in college, which I didn't finish. By the way, this is an interesting anecdote or side note that since you're pulling this stuff out of me. You know, the only school I ever graduated from was kindergarten. Isn't that sad? I mean, I graduated, and I have pictures of me graduating kindergarten. I don't remember, but I did graduate kindergarten.

I did not graduate junior high, what we called junior high back there. Here they called middle school. I did not graduate high school, had to get my GED because I was a young knucklehead. Then I went to college and dropped out of that. I was not made for the educational system. I can tell you that. Dude, you're, you're, you are my real brother now because we have absolute parallel lives. And again, I've never told that story because I'm a little embarrassed about it.

But, you know, it's, it's funny as we grow older, that embarrassment turns into power. Yeah. It's my power. It's not, I'm not, if I give my power away to them, then it's their power. But it's my power because my journey. But as we're going through that journey and then we start measuring our own success, then we start becoming okay with our past, right? But the past has always been the same.

Yeah, that's true. I didn't get to graduate high school with my class because I failed history. And I knew that if I felled history, I wasn't going to graduate. So I had to go get my GED to go on the Coast Guard, which I very was passionate about. So I got my GED seemingly easy because I was fairly knowledgeable and intelligent. I just didn't like school. I like girls in football, not school. And so history, what's funny about that to me, Nolly, is history is my favorite subject on the planet.

Now, I cannot get enough of it. everything from history channel to ancient aliens, anything that has to do with biblical or historical times, I'm literally, like, fanatical about it. And that's the stupid subject that I didn't graduate high school because of. Yeah, that's crazy. It's mind-blowing. Don't get me started on ancient aliens. That's a whole other, uh, that's a fun show, actually. That's another show. Hey, I teased my father because he's like, this is real. The parameds were 100% built by aliens. And I'm like, Dad, I'm going to get you on medication, okay? There's things that are going to help you.

I watched three episodes on a Saturday with him. I'm like, they really did build the pyramids. You know? So, we'll do, hey, let's do another show on that. That'd be fun, man. That'd be a lot of fun. That'd be a lot of, we could call it Rub-a-dub-dub aliens. Rub-dub.

Rub-dub. So just real quick, I'm going to give you a couple quick tips on writing a book. So, thank you. Number one, create an outline. You know, look at some of your favorite books. And it's all, it's all manifestation, right? It's all, it's all, you know, it's imagination activation. So when I write a book, Randy, what I do is I find a book that looks like the book that I want to write.

Not in content. I'm just talking about the size of it. Like, when I wrote, when I started this book, I absolutely, I already knew how big it was going to be because there was another book that there was two other books that looked exactly this way. I knew the size of it and everything. Really? Yeah, that's a whole other probably road, but just begin to see that book and then you start with the outline. What do I want to tell people? And that's the table of contents.

So I want to talk this, this, this, this, and that. And then you create the table of contents. And then you start filling it in. And what you do is you take out your iPhone. Okay, if you don't have an iPhone, they sell them an Apple. No, you can use an Android. And all I do, I have an app on here that I use. They have a text app here, but I use simple text or simple note is the act that I use,

simple note. And I actually literally dictate my entire book. Okay. So I just, it types while I say what I want to say. Now you can take that content and hand it to an editor, you know, when you feel like it's, it's more or less ready. Can you do it by chapter? Do you have to wait until it's all done?

What do you recommend? Oh, so say I'm going to write 10 chapters and I have three done. Would you recommend me getting those to a ghostwriter to get that started or wait until I have the whole thing kind of laid out? You know, it depends on your writing style. If you're really, really a good writer, you may not need to go to a ghost writer. You just go to an editor straight. I'm a good talker, not a writer.

Yeah. Well, if you need somebody to, if there's, the editor that I found for my book is on Fiverr. Oh, really? Yeah, Fiverr. Yeah, no, I've heard of Fiverr, so they have editors that can handle that piece of it. Oh, yeah, she's got a, she's got hundreds and hundreds of reviews, all five stars, and she's actually a book editor. Can you share her name, or do you want to keep her secret? Yeah, sure.

They have code names. Her name is Orange Girl, but I can send you the actual link to her. I'd love that personally. I'm ready. I actually I'm nailing it on based what you just downloaded. I've been following kind of that routine without knowing. I've got a ton of content that I spoke into my phone. I'm ready.

I feel passionate about it. I've laid out the 12 chapters kind of historically through it. But I appreciate you sharing that. I know you're an expert in that particular category. You've obviously got a bestseller and some other things. What's your book about, Randy? You're going to put me on the spot, man. So obviously there's a coaching.

and real estate theme to it, but it's really about my journey, right? And once you listen to David Gagins can't hurt me, that's where my inspiration came from. When I listened to that, I'm like, I have to tell my content because there's a lot of pain and tragedy in my life. And I failed a couple times. I went bankrupt when I was, you know, in the 2001 World Trade Center thing. I lost a, I was 30 years old and bought a $2 million business when I was 30 and lost it 10 months later after it was just crushing it, 911 killed us. And I was in a space that was very susceptible to that being home improvement and high-end appliances, high-end, high-end, high-end.

And it eroded me for like a decade. You know, I didn't know my way. I didn't know what I wanted to do. I second-guessed everything I did. And it wasn't until later until I got another win under my belt, another win, built a little self-confidence, realized that I was codependent. and I had some real issues with me that I didn't know about. And it was because people that loved me go,

and it was an ex-girlfriend, ex-fiancee, that handed me a book called codependent No More. And I'm like, I don't even know what codependent stands for, frankly. True story. And Rhonda, if you're listening, love you for telling me that day. And we're great friends to this day. But I didn't know what I didn't know, right? I read two or three pages of this thing.

And I'm like, I'll be darned. I am codependent. Now I have to face that, right? And then that led to opening up other avenues. And now I'm a personal growth junkie, right? It's just, that's my jam. So I want to write a book that takes me through my life, basically, into a place of success and the things I've learned. And really, perseverance and grit comes to mind, right? Because I've felt so many times I can't count, but I've always felt forward, at least in my mind. And I always knew that the next thing,

and it's going to have an entrepreneur piece to it because that's really what my passion is. You know, for me, I'd rather own a hot dog cart in front of Home Depot than make $400,000 a year at the post office punching in, punching out certain letters. It's just not even a question, right? Because I can get the best damn hot dog cart in the state, and I can put a diamond plate on it, and then I can build two and then build 10 and sketch. that that excites me that will keep me up at night where the post office there's no way right and i i had a nightmare the other day like two days ago honestly and it's never had this nightmare before

but i was working a regular job like what they call regular jobs right job just overbrook yeah exactly and and uh it was a nightmare i woke up and i was like i literally was going into the office i was like I knew that I had to hurry up and wake up from that dream, you know. But, but I've been self-employed since 23. I have two, man. I've been, I went through the hotel business and worked in the hotel business, but I moonlighted, had two other jobs at the same time. I've always had two or three jobs, but, you know,

and the last thing I'll say that I think is really powerful about this show, and you ask specifically about the book, what comes up for me, is I've, I got into coaching. I coached with Kelly Williams, obviously, a little bit, regionally, locally. I got into national coaching with a national coaching company, Tom Ferry. I don't think it's a secret, but because I needed to tell myself that I was motivated every day and to keep myself accountable to all these things I learned through these adversary times, right, going bankrupt back in 2001 and wanting to build that. And so I really dug into that. And so the reason I got into coaching

after my brother committed suicide shortly after that, and I got broken up with and all these things happened to me all at once. And frankly, for the first time of my life, I wanted to take my own life. And I don't say that lightly because I was always the guy that didn't understand that. I was like, how could anybody take their life? Go live on a beach in Hawaii and teach scuba diving lessons for 20 bucks a day cash, and you're living like a king.

That's not what happens when you're in a depressed state and when you're in that place. and whole nother show, right? But for me, to be vulnerable, I had to get in that space to be forced to every day inspire others, be forced every day to focus on my best game face, and I did that for me. Nobody knows that, but I did that for me.

And through that transition, I became in love with the process. I really am absolutely passionate about helping others and in the quiet darkness of that, space with me and the client. I don't care about anybody knowing about that success now. That's a difference as well. Because as I was building, rebuilding my self-esteem, I wanted people to know how great I was. I cared how many likes I got. Now I deliver content with no concern with that. But it's a journey. You can't just decide you're going to do this tomorrow and have it, have all these things

come into place. You have to go through those kicks in the knees, scraping your elbows and dragging your arms on the ground. Would you agree? Absolutely. Absolutely. Absolutely. You know, I've been, personally, you know, I've filed bankruptcy. I've had a home foreclosed. I had a home go through short sale. So I've failed in many, many ways. I mean, I had a business that went out of business, my first business. After making $150,000 a month, 14 people on payroll, 18 artists on the label,

and couldn't make ends meet at the end of it. So we've been through that. And I tell you, people, they see that ice iceberg. and they don't see all that that's underneath of what, you know, the perseverance that we've had to go through to get to what God has put. But the thing is, honestly, there's so many, as Jesus put it, many are called, but you are chosen because they're not willing to do the work. And it's, but I tell you, the work is worth it. The work is worth it. Absolutely. Speaking back, Randy, on the suicide thing, you know, I had a friend of ours, a church friend who committed suicide,

and it was very difficult for them to get people to speak at the service. So I chose to speak, and I did a poem called Tragedy into Triumph. And it's incidentally has been a poem that I've been able to share with people that have gone through family members or friends that have committed suicide. And so I'd love that when we're offline, I'll share a copy of that poem with you. I'd love that. And, you know, just I'm so blessed to have you on the show today. And, you know.

We can probably speak for hours, right? There's no question we could. There's a little, little question. Matter of fact, you know, with your blessing, I'm going to put you on my radar. I want to come see you sometime, hang out with you just as a human being. And that just enriches my life. So I'd love to, you know, we'll coordinate that off show. But, you know, leads me to my final question.

and you know this could go anywhere you wanted to go but basically what what's the greatest impact you want to have on the world you know as we leave the show today and the listeners like what's your calling of you know what impact do you want to leave on the world you know that's a great question because and as you get into the PD space of a personal development space it really is a rabbit Isn't it, Randy? I mean, it, it never ends. And I spend an hour and a half to two hours a day reading or listening to personal development stuff. My biggest passion is to see people doing what they were put in this realm to do. You know, and there's a, when you look at all the different studies and different books that have been written, the regrets of the dying and so on,

the biggest regret that people have, and by the way, a Gallup poll, recent Gallup poll of 150,000 Americans, the ones that are supposed to have the dream, if you will, said that over 70% either hated or dislike their jobs. So the reality is people are doing things, they're getting up and they're going to a job that they hate to come back and enjoy things that they don't even want or need and live in a life that's to impress friends that they don't even have. the people that don't even care about them. And so my biggest, biggest thing that I would like to do in this realm at this point, you know, being right about to turn 50 is to inspire and help others to understand what their

purpose is. I created a course called Discovering Your Divine Destiny. And it's like an eight-week course. And that's really my passion, man. I mean, I love real estate, you know, to a fault, probably. I'm building a big real estate team, big real estate group. and I love someone into these people. I think that real estate is a conduit for your purpose.

It's a, it's, it's, it's sort of a financier or a, or a space for you to be able to live the purpose that you have. And I think that many people, Randy, believe that their purpose is something that they do, but we're not human doings. We're human beings. Your, your, your, your, your, your, your, your, your purpose is who you are. And so my biggest mission is to, is to help people to become who they are, you know, And I think the best analogy for that is if you look at the David sculpture that Michelangelo sculpted,

okay, when you look at that, it was sculpted out of a piece of marble. But it wasn't, most people think that they have to keep adding and adding and adding to make themselves who they are. But the reality is, just like the sculpture of David, it's a chipping away. It's the removing. And so we have to continue to remove all the things in our life that don't belong so that we can reveal who we really are, who God actually created us to be. And so that's going to be my legacy. At least the next 20 years, I'm dedicating my life to helping people to understand why they're here, what their purpose is, and to be about that purpose. Does that make sense?

Are you kidding me? You just gave me God bumps like head to toe. I love that analogy. of taking the sculpture and chipping away at it because it's true. We're trying to add layers to make us whole or make us believe that we're in the image that we should be in our minds or in the public's eyes, which is even more tragic. But really in God's eye, we're already there. We're already perfect in every way. In God's eye, the sculpture is already there, but it's buried underneath the... It's a slab of marble or granite.

Exactly. Oh, my gosh. Dude, I love you. And I mean that from... I love you too, brother. A bro way, rub-a-dub. But thank you so much for being here. Literally one of my favorite interviews to date.

And I just, I knew that we would track. I did not know, and it's scary how aligned our pasts are, man. And someday we're going to sit around a fire and tell stories, and it's going to sound like we're making this up, but we're not. Exactly. Listen, man, thank you for being here. I really, really appreciate you. If anybody wants to reach out, it's noli.com.

or rub-a-dub-nation.com. Just kidding. That might be a Golden State Warriors thing. Anyway, brother, I appreciate you so much. Thank you for being here. Thank you for taking the time to visit with us today. And God bless you. You have a fantastic show, Randy. Thanks so much for having me on. I appreciate you.