KGCI: Real Estate on Air - Selling 75+ Homes Using Social Media

Episode Date: June 24, 2024

Welcome to the Real Estate Fight Club, a podcast for agents where you'll witness a battle of opinions about topics affecting your real estate business. There are many ways for agents to achieve success. The secret is to find which approach will work for you. Now, always in your corner. Here are your hosts, Jen Mertland and Monica Weekly. Hey, Monica. I am pumped for our guest. today. Oh, you shouldn't be because you're down like a Led Zeppelin baby. Kara is my spirit agent from down south. Down under. No, that's Australia. That's Australia. Yeah, yeah, yeah. All right, guys, thanks for tuning in to another episode. We love, love, love our listeners. Thanks for always being here. And I think you're in for a big treat today. Today, Jen and I and

Kara and I are very special heavy hitter guest. Kara and I are going to fight Jen, I'm pretty sure. Yeah. About this question. How do you sell more than 75 homes a year in your second year of real estate only using social media? No paid ads, no nothing, just social media. She's not some sort of trained wizard or media agency guru.

She's not particularly savvy in some sort of. sort of creative, a tool. She just an incredible agent, incredible lady. Welcome, Kara. Yay, Kara. Thank you guys so much. Yeah, thanks for being on. Now, don't get it twisted, though, Monica. Kara is a hustler.

I understand. She's probably got a little Mert in her, but she's still team Monica. She's a boss, a boss in pink. So her team is called TKB Realty Group, which is taking care of, taking care of business. Cara business. Yeah. I love it.

Her name. Yeah, pretty clever. So, Kara, on your end, the triad there in North Carolina, tell us about your journey because you've only been a real estate agent for three years and you are killing it. Yes. So thank you guys for having me on. I started out my license officially in May of 2019 and how it happened.

I had about three people over the last three years tried to tell me to get in real estate before I got into it. And I was just like, no, don't need it. And the guy was like, I know someone. in it has no personality, kills it six figures a year, and you would do great with your personality. I was like, nope, I'm good. I'm selling makeup at this time. And finally, I actually went for a really rough patch in my life, and I'm sitting on my couch, and I received a text on my phone, and it said, I'm going to do real estate, and I think you should do it with me to be really great at it.

School starts March 14th, and this is March 7th. And so long summer short, I jumped in, didn't tell anybody of us going to do it because I was terrified of felon, put it on a credit card, actually my classes. And finally it did it. Failed a class the first time. So you do have to be fantastic at testing. I'm horrible at testing. But failed it where I could still take it without happen to take a 75 hour course again. But I had a re-shot at it. I barely passed it by like three points. Went and took the national and state, fell the state. So actually fell two times. So don't let that stand in your way for sure. And signed with a firm. And within my first six months, I sold 10 homes.

And then my next year I sold 60. And then my second year I sold 79 plus I think five out going referrals. And this year I'm on track to probably do somewhere between 80, 80 and 90. That's amazing. How do you, I mean, your social media feed is like on point. But it's not like Monica was saying, it's not like it's really curated, but it's intentional, right? Tell us a little bit more about that. So I am very strategic with every post that I make.

that's on my Facebook wall. Now, if you go to my stories, that's just a little bit different. That's just like whatever you catch me doing through the day. Like this morning, I went to the gym. I was like, rise and grind. I was at the gym at 6.47 a.m. So I post a picture. When I leave the gym, I post a picture.

I got home made myself like an omelet, some fruit, post a picture of fueling myself up. And like in my little story, it said, fueling myself up to wash my hair extensions today because it takes a lot to try these things. So it's just being like real. Like real. And then usually as I'm walking out my door,

I will share like, kind of like a rundown, like, good morning. This is what I've got on my agenda today. And then just throughout the whole day, I like share a little bit about my life and what I eat. People are obsessed with what I eat because I like to eat clean. It just gives them ideas. Someone messaged me the other day. And she's like, great ideas of like new food I can eat by what you post. And like Daria, it's a local little like fast food chain.

I'll go and just get grilled chicken. No one knew that you could just go there and get grilled chicken. And so it's just like little things like that, just sharing whatever I do that on my wall, on my actual Facebook wall, it's very different. I'm very strategic on what I post. I share like a lot about my life. So like everyone knows that I have three kids. They know that Lash, like my son is a wrestler. They know one of my daughters plays volleyball. They know I love everything pink, if you can't tell. Got it by the dresser in the back. Yeah. Everything's pink cup to the point. My lockboxes are pink.

Like, everybody knows that I'm peaked. I have Pete Park. It's a rolling billboard. So it's just really just dialing into that. Everyone on my social media knows I love Marshals. So sometimes I'll go to Marshalls and I'll post or like today. I could do like an outfit of the day. I get really high traffic the most.

Like I think everything that I'm wearing is from Marshalls except my earrings. And so it's just really just people want to know who you are without trying to sell to them. So I never, I really never sell. although I'm really good at selling myself, but through an authentic, organic way. What is your case, like do you have a certain number of stories that you're making sure that you hit every day

or it's just like, whatever? I do. I try to do between eight and 12 stories a day. Sometimes there's 16, sometimes there's 20. It depends. But normally I try to never let a day go by without eight. And it doesn't matter, like I never take a day off.

So it doesn't matter if I'm on vacation or whatever. I just, my stories just might shift a little bit. So like I'm leaving to go to Florida on Sunday. So like my stories will be kind of like at the airport. Getting ready. My friend going to Florida. Like, but I'm always still showing up. It's a consistent, like I'm very, very consistent.

And when I was in my makeup business, I was actually known as a consistency queen. That's what they call. See, this is where we get along, Kara. Well, this is the answer to all things right here. It is. So it's, you're just. Generating, like, you're getting leads to that because you are purposeful. You are consistent. And you're saying those stories, how did you come up with eight to 12? Was that just random and it's been working or like? It's just been working. That's just kind of what I have just found through my day on average. That's what it averages out to is 8 to 12. And so I always try. Like in OKC, I was like, goodness, I've only done three stories today. What's wrong with me? But normally I do. And I will tell you, if I swat, there was a couple days, I was just going through a really rough time in my life. And I didn't post. I had some people.

message me and be like, hey, are you okay? Like, how can you post anything? So people, they like know to expect, like, what's Kara doing today? And in my office, I have, it's me. And then there's a cell phone store next door. And just this week, a lady came by and tapped on the door. And I knew her from a previous business. And she goes, and I wrote it down somewhere. And she was like, I can't get on Facebook without seeing you. And she's like, and there she goes again. Like, so that tells you, like, she made a stop, like in my office. That's awesome. Because of that. You ever, oh, sorry, Monica. What about the real estate aspect?

I'm sure you're peppering that in. What is the ratio of that? And what are your, what is your intention around informing or educating or contributing in a real estate fact from a real estate standpoint? So how I'll run my social media yet? You should, I used to teach on this when I was in the make it business. You should have five topics that you surround your life with. And so for me, it's family, it's real estate, it's gym, it's marketing.

and it's like inspiration. And pink? Pink's not a topic? Well, because pink is like everything. So it's like everything. Everything I buy is pink and real estate's pink and everything's pink. So pink is definitely in there, but you should have at least five. Now I probably have six or seven.

So all of my posts that I made have to circle around those five to six or seven topics. Because otherwise your feed is just like a hot mess express. And so like I have to. I've dialed in it so much. I referenced my makeup company a lot because I really grew to that, but we did this little sheet where they had us go and like write down like five things about our brand. And then it went around the room. It hits someone and she literally wrote on it.

I know exactly who this is. This is Carotoo T. And so she knew me through Facebook. And so she. Wow. That's awesome. So I feel like I see a lot of agents. They'll just throw like, like it's like I don't even know.

chaos. And so if... Are you attacking me, Kara? I feel like you are. Yes, she might have been reviewing our, our Facebook pages. Sorry. But I used to teach social media like because not that I know anything about, but it's just because I learned what worked. And so I would just teach what was working for me. And so everything on my, if you go to my Facebook right now, everything that I have shared will circle around those. And so when you say like real estate, So like the other night, I think it was maybe last night, I did this crazy video of me dancing.

And I did this little dance and I was like, you know, because I put two under contract that day. And then for instance, every once in a while, I'll do a recap of like my numbers because it's important. If you want people to hire you, you have to show them that you're capable of doing the job. So no one needs to know that I'm like a top producer in my area. They don't need to know I'm a top one percent agent. But why do I share it is because people, don't know it unless I give them the perspective to know it. People can only know what you tell them and what you show them. Right. So I'll actually try to actually show them like here's the like

screenshot out of 500, about a 5,000 agents last year. I was number 50 or 52, but that was including all the teams. I was a solo agent. You take the teams out. I think I was the top five. Nice. So I try to show. Always right. So what were you doing when you didn't have that to hang on? So what I would do, and I teach this a lot to new agents, is showing people what you're doing, going out and showing home. So when I'm getting ready to leave my first six months, I would go to my office and I would sit there. And then I'd be like, oh, we got to do a showing.

And I would do a story before I left to go do my showing. Then when I would get there, I would take another little video, walking up steps, like, oh, I'm going to do this showing. And then I would find something in the house that was kind of cool. And I might share that. Or sometimes I would take it like showing find a day. and I would post it on my like wall. And then I would be like, oh, I'm showing three houses today.

So grateful for business. If you're looking to buy or sell, you know, always hit me up. So that's what I did when I was first in it. And this is where some people, and this market's a little different, but I tell them, you can still do this. If there's a house that's been sitting for 30 days, call that agent and say, hey, I'm looking to build my social feed to really just share with like what I do. Would you be okay if I go to your listing that's been on the market for 30 days

and do like a video tour. Yeah, great idea. If it's been on the market for 30 days, like I don't care. Like, you share whatever. I want you to. There's agents. Right.

Like, for instance, there is an agency in our town here, and they put on all their stuff. You're not welcome to share any photos on your social media. So I don't share their stuff. It's in the agent-only remarks, and they will call you or they'll turn you in. And so, like, I'm just to operate that way.

I feel like that that's a scarcity mindset, and I operate an abundant mindset. If I can help an agent unlock, a key to being successful by sharing on the social media and bringing a buyer and then getting their first or even their 10th deal. I don't need or a hundredth deal. Like, why not? Like work together.

And so that's how I operate. That's what I did when I first started. It would just share like everything I was doing. I would share it all. And then if I, the first one I put under contract, I posted about it. I went to the inspection. I posted about it. It's just people want to know that you're actually working hard for your clients.

What if you're not doing anything, Kara? You have no clients, no leads. is he go do something. It might put you on blast and like, you're like, oh, how can I get leads? But you were talking about, okay, so on your stories, you do the six to eight stories per day. That makes sense, right? Share everything that you're doing, personal business around the five topics that you like and enjoy.

But then in the feed, you said you're more purposeful about the feed and they cover the five topics. But like, what is the frequency of that or the cadence of that? Like how many that I post per day? Yeah, or like, however you do. it? What is your thought process? Are you, you know, is there any planning to that? Or is it just, you've got it's such down to a science. It's just kind of coming now. It is, it is a science rate. Everywhere I'm at,

I'm looking for an opportunity of what can I post. And sometimes I'll capture it and then I'll hold it. So like, today I came across something that I had shared like in 2019. And so I was like, oh, yeah, that's a really good one. And like, okay, today I'm going to capture a photo that I can correlate with that. And so for me, on my wall, I probably post two to five times a day. It just depends on like what the day is holding for me. I love to inspire people. So usually like if I'm listening to like in the morning,

I am affirmations or a podcast of whatever mindset, whatever. Did you say real estate fight club podcast? Yeah. Fight club. I did tell somebody about it. And so you should have got a new subscriber. Good thing. Today.

But yeah, so that's, I try to do something inspirational most days. And then usually I'll do something. with real estate and then I tried to do something with my family. Like I tend to spend a lot of time with my kids. So like I went to OKC and then that night I got home. I did not arrive to 11 p.m. I went straight from the airport and met them at our local diner. And so of course I took a picture like, hey, I'm hanging out with my kid, just got in from the airport. But I'm so excited to see my kids. Like people love to see like see that kind of stuff. And when you can connect with them through those pieces, when they're looking for an agent, who are they going to call?

They're not called somebody where they feel that they have a connection with. It's really well. You've created a reality TV show in still shots and short videos. And you know what? The Kardashian of real estate, basically. Here's what I'm eating. Yeah. Less drama.

That was actually going to be my question. It's a very critical question about real estate. But what reality show would you be on if you had to be on one? So this is going to sound crazy. I don't watch hardly any TV. That's okay. Good for you. I don't either.

I don't watch it. I will tell you, I started watching selling sunset and I think I got about 15 minutes in it and turn it off. It is not. And maybe I should have got let myself get into it a little bit deeper, but it just seemed like a lot of drama. And I'm like, this is not real estate. But I just don't watch TV.

And that started when I got into network marketing. I took the TV time and flipped it to first. personal growth into books. And so I realize, and that's one of the things you'd ask about the principles of business, I get asked all the time, like, what do you do? Well, I do personal growth. So, like, my morning routine now is I get up and I listen to why I'm getting ready, 20 minutes of I am affirmations or a mindset, some type of mindset podcast.

And then through the day, if I'm going to go on a trip, I will turn on just, it might be a real estate podcast. It might be a sermon from Stephen Fertick. It might, I don't know what. it is usually I try to use that as like a rolling university to learn and then at night I've just started this and it's been crazy I go to sleep to meditation guided meditation and whatever I'm feeling that day because there's all different types and so I think that like I know that that's a lot of the reason like where I'm at my journey you know read so many books and done lots of mindset work

and so when you do all that work it's going to help evolve your business because when you grow yourself it grows everything yeah well what are you reading now or what's one of your favorite books So one of my absolute favorites I'm actually reading it for the second time is the gap in the game. Yeah. Oh, yeah. That's a good one.

I've read it. And then who not how. I'm in the, I like in the middle of that one. And so those are probably... That's a good one for you, Kara. As your girl. Yes.

Who not how. It's been pretty mind-lorn. I think I'm halfway through it. So yeah, so that's, those are the books. But if you go to my house, like you're going to see all kinds of books. Yeah.

There's awesome. tons of books. How do you organize your your database or human base probably you would refer to it more as what does that look like where is it how often do you talk to them what other tools are you using to talk to them besides social media oh so this is a where it's a very vulnerable question so you know i hired a coach about three months ago and i'm a firm believer coaching i had coaching with a network marketing but we just recently got a CRM so everything has just been right here and then through social

media and now I'm touching them every like if they're year anniversary or they're whatever I'm starting to touch them and then now we're adding in since I actually have an admin now we're adding in client events on Christmas mini photos like little things like that we're just now starting to add in but beforehand it's honestly just been me just like running I'm just rolling I mean I had 19 pending with 17 pending with no admin no tc so now we're getting a little bit more you can breathe and it's helping a lot but it's always honestly it's just been in my brain and I'm trying to get it out for my coach because it needs to get out of here so it can you know someone else can tomorrow it's there right and Monica that's actually

how Karen I met because we have John Kitchens who's one of our partners is also both of our coaches and so we met in Oklahoma City hey John hey John yep oh yeah that yes he'll he'll change your thinking on a few things or help you navigate a mindset shift every once in a while, huh? They will, yes. Yep. But going back to, you know, agents building their brand through social media, I think it's just really important to really just more just dial into who you are as a person and let people see it.

And I think it's what people are afraid of. And I just, I shared it all. Like last night, the first time, you know, I bought my first home six months, six weeks ago, you know, with their separation and finally bought my first home. Yeah. And finally shared it and shared a little bit about the story. story of it in like a positive way. And so, you know, people, people love that. Like, they just love to hear people's stories. And that's how I feel like that that's where I get

a lot of business and then my marketing. There's no one in this area that's dial into marketing like I do. And I do like the HGD, HGTC style videos and do the walk through with the properties. And I'll be honest, I think again, it goes back to a scarcity mindset. I'm not afraid to spend money to make money. And most of these agents want to go grab a sign and put it. the yard and just hope to get a paycheck and I just operate differently. I'll drop $500 to get my photos or a thousand bucks to get my photos and videos when a lot of people are like, well, I'll just take cell phone photos, you know? And so I think I think it's like my thing was in the last two years, I didn't need to do any of that marketing. The house was going to sell regardless. But now the market,

you know, it's a little bit different. And so those people that saw me do up when I didn't have to do it, they're going to be like, she created a standard. So I'm going to do it. I did it when I didn't have to do it and I'm going to do it even I'm going to always do it. I'm not going to be like the other agents to stop doing really anything just throw it on social media with crappy cell phone photos and then now they realize oh got to change it well I'm ahead of the game now. Those are your standards. You created standards and that's going to help you build referrals as well because that's the foundation and it's there no matter what and people know that about you now. Referral business is really picking up. I'm putting two listings on the market next week and it's

from well just wait until like until you have repeat customers you're still a new baby yeah yeah right well and i think what what i like about you care is you made it really easy right like social media can be very overwhelmed and you got to do five million things and you're like no do two things posting your stories six to eight times a day posting your feed two to five times a day curated around you and that's it whatever your topics are and like for now that's it yeah yeah and i'll tell you go ahead well i was just going to say it's also you've found a balance of vulnerability without it being negative in some way that's what i'm also where i'm going to girls say yeah i'm not sure about the word that if that's the right word so help me with that a little bit but that

vulnerability is i think what a lot of agents are afraid of they they think their facebook post has to be this perfect vision board of the amazing business they have and the amazing life they have and that's just not relatable so therefore nobody's connecting so therefore they're not going to be drawn to you so therefore they're not going to hire or be interested in you right so what's that balance there for you so i've learned that like just being a vulnerable girl so i struggled with this honestly and this kind of comes down to my separation like where i was just like okay here you're preaching living like this authentic and happy and joyful life and it looks like you have it all together but there was many days i would get my phone and i would start to post and i'd be like oh that's not that's not that's

not feeling right. And I would just delete it. And I went through a period of like three days where I didn't really post anything because nothing felt right. And I just knew that like I wasn't showing up authentic. And so finally, once the separation, everything happened, I just made this really long post about it's okay not to be okay because everybody, I would get these messages in my inbox about you just have the perfect most fairy tale life. You just have it all. And I got to the point where it was really like to see a message come through and I would get really irrit. because I'm like, you just don't even know. And so finally, I was just like, okay, well, Carol, whose fault is that?

Because you're the one that creates the perfect life. And so finally, once I made that post, and over the last, I think it's been about eight weeks where I've been really sharing every maybe two to three weeks, I'll do like a deep post. And that one post is like, it's okay not to be okay. It finally, it like clicked. And then I even put in there, I was just like, you know, I've never shared this because I thought that if I shared it, people might not hire it. me. But my personal life has nothing to do with how I show for my clients and we all fight battles

that people don't know about. And once I've started really sharing that, like, there's days that I don't, that are not okay days. And normally on those days, I will share about those days or post something in my story like last night. I was having a really rough night. Going home, there had been some things that had happened through the day and, you know, and separation is not easy. We were married almost 20 years. And I was driving down the road and just really just struggling in my fields and I'd been crying. And then I just happened to look to the left and there was this beautiful sky. And I was just like, I captured a picture of it driving down the road. And once I got to my house, I posted about it.

If God could do that in the sky, what can he do for me? And so I just just sharing that vulnerability and letting people know that like, yeah, I might be a successful agent. As everybody says, making a lot of money because, you know, they think they know how much money I make. 6%. They don't, you know, they don't know we don't get full 6%. But, you know, they like, she's so, she makes a lot of money and she's all this. And finally, like, I just wanted people to know that like, you can have it all. You can have all the money in the world. Looks like you have the fairy to life. Be super unhappy. And so now, like, I'm digging deep. You know, I, like, I see a therapist every week. I talk about it,

very openly. I used to think, I grew up in like a religion cult type. And I used to think that we were taught that if you saw therapists, you were cuckoo. Like, that's just what we were taught. And now I've realized, like, that's not, that's not the thing. So I openly share and talk about my therapist and how much that therapist has helped me start really healing as a person. Because, like, you know, they can say you can eat your kale and work out and do all this. But if you don't deal with this crap and you're getting here, it will exude and it will prevent you from receiving, you know, and really having that life. And so I've really become really open with sharing that. And it's, it's, I feel like it's really almost taking my business to another level.

I'm sure it has. I'm getting the word I'm getting from you, which is a really simple word that I love is the word and. And we think that somehow you have to be this or that, super successful or down in the dumps depressed, super happy or down in the dumps. And we can be both. We can have a freaking kick-ass business, know how to help people at the highest level in real estate, and also be breaking inside. We are and. Right? And what you're doing is just bringing that to light.

And people have way more in common with the broken side than the success side. So if you never show that, you're not connecting with anybody. I think that's really cool, Kara. I love that. I love it. What's next for you on your growth? What? We need to take a break and then come back to what's next.

Yeah. Let's hear a word from our favorite partners. And then we'll be back with Kara. Welcome back to the battle inside of the ring. I don't know that we're actually battling because I think Jen and I both can appreciate what Kara brings. She is a badass hustler who also understands the power of relationship and social media and demonstrating kind of who you are,

how you operate, what you bring to the table. So you're like a good kind of maybe a mix. A person I've ever seen that's like. And be a Monica had a baby and be Kara. Yeah, it's Kara. Oh, Kara, we'll adopt you. Oh, I'm sorry, Kara. Disfunctional family you don't want any part of, I'll pay you.

But, Kara, before we took that break, I wanted to ask you, like, what's next for you? I mean, are you growing a team? Like, what are you doing? What's next? What are you, like, what are, what's the gap you're working on? Ooh. What's the gap? I like that.

All that. So what's next is honestly continuing to dominate. I love to dominate. I plan to dominate. Randolph County and literally like take it over. We have a moving truck. So we offer that for our clients. So that's something we're just now.

We unveiled it. But then I went through that life change. And so it just kind of said there. And now we're getting ready to like rock it out and put that. So when they use me, they can have a moving service. But I have a full-time admin as a district group. She's fantastic. She works Monday through Friday 9-5.

And then we would put my next thing is bringing on an agent. And then after I bring on an agent, I really want to dial into having like a productions, like to where I can do more video, like driving on the road, like behind my days and blogging and like more of that. So obviously people watch me. I have YouTube and I don't even hardly ever use it. And an agent came in a day and was like, I pulled in and I saw your car. And I was like, that's that girl on YouTube. I watched her video. I was like, oh, baby, I better dial into YouTube.

Because I used to do YouTube really big in my makeup company. and shared lots of tips on how to build it. But that really is bringing on an agent is the next thing just to leverage because I don't have any paid lead services. And my next step is to get like the Google ads and the paper clicks and all that. But like I'm not done it because I'm terrified of getting more business because I can't handle more business. Because I'm really, it's really important for me to have time for me for the gym

and, you know, my kids and all of that. And I don't want to ever like last year I worked so hard. And I literally looked at myself in the mirror and I said, I'm okay with doing like 60% of what I did last year and giving 40% to someone else so I can actually enjoy the money I made. Right. I can't enjoy it. I can't travel like you. Yeah.

You can. Well, not with kids. Yeah, no. Yeah. They like traveling. Well, I was going to say, or they frown upon leaving them at home. Like, you're just not supposed to do it. 19, almost 19, 17, almost 14.

Oh, you're good. You're good. I already done my time there. There you have. That's good. is really important. And just, I would love to get out in community more. But honestly, right now, like, I stay so busy.

You know, I can't even, I can't, like, my board right now has, like, 19 things, 19 deals we're working on right now. That doesn't include, like, six or seven buyers. I'm a single agent. So it's just too much. And so bringing on an agent, I can leverage and hand over the buyers. And really, I love buyers, but at some point, you got to, like, I don't have enough time, one person.

So that's what's next is really probably bringing on the agent. and in that production because I love the video side. Yeah, nice. Well, did you have any final thoughts for the listeners on? I just really like how you kept it simple. Yeah, it's just, I think just people overthink it. I have a lot of people even in my downline with X-T's like, how do you do it? And I'm like, I just show up.

And that's the problem is most people will show up for one month or two months or three months, and they'll call me like, it's not working. I mean, like, did you gain that when you go to the, the gym, did you gain that weight in two months? And did it come off in two months? No. Like, you have to, it's a muscle. And I've been building this muscle for since 2014. Since 2014, I've really never taken it off social media, except for a short period of six months when I worked at a car dealership. And I didn't have to utilize social media. Other than that, like, I'm hammering. And I'm always adapting to the new things of showing up on video,

even when, like, when I have to show up on video, like, my, I'll show a picture. I'll take a picture of, like, my armpit because it's, like, so. And I'll be like, I'm, I'm, terrified, but I also know what that does for my business, so I'm willing to be uncomfortable to get to that. Like right now, like my legs are sweating, but say yes to our team. That's what my coach said. And when I told John, I was like, I'm on for a podcast and I was like, I'm terrified, but you said say yes. So I'm saying, yeah. That's awesome. And if people are interested in working with you, maybe on your team or they want to send a referral to you, what is the best way to get a hold of you?

I have a feeling it's going to be Instagram, but... So that was one thing I was going to mention. So I honestly don't do much Instagram. Okay. I do Instagram stories. I do Instagram, but I've flipped it a little bit to my personal. I'm getting ready to start like a more of a business page. But I have, it's TKP Realty Group, Broker by EFT on Facebook.

And I do 90% of my businesses on Facebook. And I'm just now tapped in and starting to get business from Instagram because I'm actually tapped into the Reels. but Instagram's hard for me. I don't know why, but Facebook's where I built all my business. It seems like it would be easier for you. Yeah, to me it's hard. I feel like Facebook is relational.

And I think, I feel like Instagram, I got tied down and this is where it struggled. I got tied into thinking it had to look a certain way with a certain overlays and the, you know, all these like things you hear from these like influencers. And now, like I just show up as me.

This might have a different filter. This might be regular. And it's working. And so I'm just now really starting to build my, to build my Instagram. but Facebook is where I'm at. But Instagram, it's she's taking care of business. And then on Facebook, it's TKB Realty Group,

record by each feet. Awesome. So you're doing all that on a business page? So on a business page, I do a lot of business through my business page, but my personal page is where my goal line is. That's right, because that's where people connect with you as a human being. Because I'm not running it like a business page.

I'm running it like me sharing my business too. Awesome. And you did this so relatively quickly. I know you had been using Facebook to build your makeup business. When you very first started that, did you have the self-talk that a lot of agents have of like, I don't want to be that person, that agent,

they're going to get sick of me. They're going to, you know, unfriend me. Like what, talk about that process. I had that. And I started,

I now have about 20,000 followers that I started with 1600 people when I first started my makeup business in 2014. And then, it just blew up and I ended up having a team of recruited one person and then over two and a half years it ended up being I was a mentor to 4,997 when I left in two and a half years all through the power of social media and I did used to think that in my head like oh my gosh probably going to lose a friend today because I posted another mascara photo and I finally just had to get out and get that out of my head and honestly I don't really feel like I got that out of my head until probably for the last

year or so because I think it's something really hard and like last night when I shared the the photo about buying a house and my kids and all that. Like, I remember after I posted it for about 15 minutes, I was like, Shuck it, do you know, that's really personal. Shugget it to leave that. And if I was just like, you know, this is you. And if you do lose a client, because they don't like something you shared, it's probably not the client you needed to work with.

That's exactly right. Yep. And I curse every once in a while, I never used to on social media. It's like, oh, my goodness, what are people going to think of me? And now, if I do, I do. And if it offends somebody, it is. but if you're trying, I'm not going to try to, before I curated my life around what people would think, and I still battle with it daily. But I'm like, on a scale one to 10, I was like at a 10.

I mean, we're at like a two, like, 10. We're at like, 10. We're about people think now I'm probably at like two or three. Your give a shit meter is dropping. That's right. I remember, I remember my coach saying because I struggled with that as well, because I want everybody like me and don't want anybody to not like me because that would be awful. that would keep me up a night, but he said, how are you going to attract without repelling? You think that you are above all universal laws of attracting and repelling? You have to repel in order to attract, especially at the level we need to create these kind of raving fans for people to really be die hard with you. You're going to lose people. You have to.

And if you're not, then you are not doing it, right? You're not creating the opposite side of that, which is those super fans that you have in clients. you just got to let be who you are and the right the right crowd will come and then the ones that are not for you will fall and it has taken a long time to get there and I'm not 100% there but I'm way up the ladder than I was love it Jen where's your give a shit meter? I mean I feel like it's I always it's negative it's been there for a long time. I can't see that with you totally. Yeah.

Yeah. Kara I really we really appreciate you being on. You are amazing and. Congratulations on all your success, and I cannot wait to see you in like two, three more years from now. I'm mom. And one other one other people can go to my personal page and follow me. I ask that they don't friend me because there's only so many spots, but they can follow me. Everything's public because that will give them a really good understanding of what I do.

And then they can kind of follow it alone because I post 90% of my business is from my personal page. And it's just carried me. Okay. Well, you really helped some people today. I'm 100% sure that because you have all of the, you know, self-doubt and the vulnerability that we all have, and you've managed to harness it or, you know, position it in a way that's worked for you. And it's real and it is authentic. And I really appreciate that.

Well, thank you. Yeah. And I have one question. Yeah. Did that dresser come pink? You guys have to go to the YouTube channel if you're listening to this, a podcast. Is it pink or did you have it painted? I hired, like, my hairdresser's daughter, who's an idiot.

interior design school to my office. And so it's pink and I have, it's pink everywhere. The whole office. I can't even imagine. She painted them. Yeah. I love it. All right, that's going to have to be it for us today. I think, Jen. And as always, we appreciate you guys tuning in being with us. Hope you grabbed a couple nuggets out of here that will get you into action, especially on social media. I'm telling you, it is the easiest, fastest, most authentic, organic way to make a difference in your income. And it's time that you Get over yourself and get after it. Right? Yes.

Yes. That is right. All right. Thanks, ladies. Thank you guys. Nice. See ya. Thanks for listening to this episode of the Real Estate Fight Club podcast.

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