KGCI: Real Estate on Air - Social Media & AI Mastery for REALTORS

Episode Date: June 27, 2025

The real estate biz is drastically changing. And modern real estate success can't be learned in some old course manual. This is everything they never told you about real estate, where industry leaders expose secrets to success, contemporary lead generation, and how to dominate social media. All moderated by your host, the real estate goat and queen of social media, Kerry Sovey. Welcome back, everybody. I'm your host, Carrie, and I have a very special guest today.

I'm actually super grateful that she took the time out of her busy schedule to join us. Haley Ingram, she is the founder and owner of coffee and contracts, which is a social media assistant platform. I feel like that's the best way to describe it. Haley, thank you so much for coming on today. Why don't we start out by you just explaining exactly what the company does? Yeah, thank you so much for having me. I'm excited for this. So coffee and contracts is basically a membership platform for real estate agents.

We provide social media templates, marketing guide templates, all the templates you can think of, captions, content ideas. And then we have a community with all of our members as well. It started because I was a real estate agent. So that's kind of where it came from. Yeah, yeah. And from what I read about you, like many realtors out there, you just weren't a fan of door knocking and doing all these traditional methods of prospecting.

Girl, I am the exact same way. I've been a realtor for 14 years. and I've built my entire business on social media the entire time. So I like amen to that because there is a better way out there. Yes, I love that. Yeah, I remember when I was an agent, I was starting out and they were like, you got a you got a cold call and door knock. You got to be like this agent who cold calls a hundred times a day.

And I was like, why are we doing that? When we can use social media, it's free and it feels a lot more natural. And it actually works. So it worked out. Yeah, absolutely. So here's my first question, because I'm super curious about this. Out of all the platforms, which one is your favorite right now? Instagram is my favorite for business, of course.

I feel like as a consumer of social media, I spend a lot of time on TikTok. The algorithm just snows me so well. It can just keep me hooked for hours. Unfortunately, I probably should have been less. time on there. But Instagram is basically the majority of what I talk about. And pretty much because that's how when I was an agent, that's what I saw success in. And that's what I was using. But another platform that I've been talking about a lot is YouTube as well. We just had Tom's story. He's an agent in Canada who talks about YouTube all the time. He just did a training in our

group and it's just like when you're looking for how to do something you go to YouTube to search how to fix my refrigerator how to whatever how to buy a house so he actually like generates a lot of leads from YouTube so I've been really interested in that even though I haven't used YouTube as as much as I want to yeah I um so I have to agree with you Instagram for me is where my business is done. But I feel like the drive of the business may be coming from TikTok. So that's quite interesting. Right. So I feel like I'm getting attention on TikTok. And then because my accounts are linked, like I have a link in my bio, I'm getting the business on Instagram. And I don't know if you're a fan of many chat. I'm a huge fan of it. Change my entire business. Um, but it's easier.

Like you can't go wrong if you can build complete funnels inside of Instagram. Like, how can you go wrong? That's a good point. Yeah, I've been loving mini chat. It's such a good tool. Yeah, yeah. One platform that I think is underrated big time and that I've been doing a lot of work with AI in is LinkedIn. So, yeah, there's a lot of really cool AI tools out there for LinkedIn that will create better content, which is good.

But I like the automation. So I'm an automation girl. I love automations. And I, what's the one? I'm using Tapleo. And then Meet Alfred is my newest favorite AI tool. and it enables you to it enables you to send automated

flows that start with a connection request as well as LinkedIn messages and you can hyper target who you're doing this to based on sales navigator which is like the LinkedIn Pro wow it is it's a game changer I feel like for anybody

So obviously neither of us are really, we're not in production anymore. So who we're targeting is going to look a lot different than realtors. So just off the top of my head, if I was a practicing realtor, how would I use LinkedIn and these cool automation, AI automations? I feel like agent attraction for, you know, anybody out of brokers that attracts or team leaders or brokerage owners also, maybe pre-con. Yeah, I think, yeah, that could be a great tool. And even just for connections for referrals as well, like for the agent attraction,

I think that would be, that's a good way that you can use it. So does it, so someone invites to connect with you, or you invite to connect with someone, they accept it, and then it messages them automatically. Yeah, and even, you can set it up. with several messages, even a connection request message, which is great. And again, you can hyper target this. Like right now I've got, I sound so awful, but I have one running for agents in a certain

location that have had their license for a certain many of years. So I'm targeting newer agents. You can get really, really specific with your lead list. that you're importing into Alfred. One thing that could be really cool for you to do too could be that message that you send them says, hey, this is actually an automation. If you want to learn how to do this

and then you are showing them the automation by using it, like call it for what it is and then be like, but I can show you how to do this. It's really, it's a great tool. Yeah, I feel like lead magnets are worth. at when you're running anything, obviously, right? It's all about lead magnet. And I feel like I'm shocked every day at the amount of realtors that I talk to that don't

even know that concept or even what a funnel is. And it's, I'm trying to educate as many people as possible on this kind of stuff. Yeah. Yeah. Yeah. I've been using a lot of, well, we've been teaching agents a lot about, um, about using, we use Flowdesk for our trainings and everything. But just like lead magnets having a landing page that you're sending everyone from Instagram,

we show them how to set up mini chat if they want, but it's not necessary. But sending them to a landing page that says download my free guide, whatever the guide is that is a valuable incentive to their target audience. So like we have a couple guides in coffee and contracts that are like the perfect weekend in your city. a spring guide to your city, buyer guides, things like that. So I've been talking a lot about lead magnets lately. Okay, so I have something for you.

Maybe this is something we should talk about at a later date. My next step, so I'm really into like developing custom GPs that are, have really tight parameters. I feel like my knowledge in social media and as a content creator and then as a a realtor and a prompt engineer gives me this unique ability to create better GPTs and the developers out there. So that being said, I'm obviously creating tons for realtors. I think the next phase is creating custom GPs for buyers and sellers and using them as lead magnet. So maybe we should talk. Yeah, that's super interesting. That's super cool. I've been loving

creating GPTs. I use them mostly for our like internal stuff and um but hopefully soon we'll have something for members to generate content for their own social media and everything and emails and whatever um but yeah that's a good idea that's that's very interesting yeah because you can actually program it to after the GPT provides it a response to you know ask it if it wants more information about whatever your thing is and providing a website or a landing page. Yeah, that's awesome. We should definitely talk more about that. I am such a geek when I go to do this stuff.

I love it. I can spend all day. Yeah. Let's get back to social media for a second because I just want to talk about all the different platforms. Now, you know, Gary Vee talks a lot about, and I really, I really agree with his, is what he thinks about all the different platforms and you should be on all of them. And obviously, you're going to generate most of your business from one, but it doesn't mean that that's being, that that's not being fed by the other platforms. because I find it's hard to really gauge, especially with LinkedIn.

You have no idea how many people are watching you until you actually talk to somebody that comes in and messages you. And it's like, yeah. Yeah. So you can't really gauge where everybody's coming from. If you're using all the platforms, you just know where they're ending up, which is usually Instagram. So would you agree that a realtor should be on every platform podcast? I always say no. I usually say to, I would say like for for I mean, it totally depends on the agent and like if, you know, it depends on the agent and how much they're willing to put into this. But I think I typically say like start with one platform and then slowly add, you know, other ones. But I mean, it also, it just depends on how much this person is. putting into their like online content creation.

And I think a lot of times like we'll focus on just Instagram and then neglect all of the other ones. So it's not to say you can't have them because I mean me, I have a TikTok, a LinkedIn, a YouTube, Instagram, Facebook. And I'm only focusing on Instagram, but I want to focus on the other ones. It's just I think it's just like I don't want them to to be hard on themselves for not being able to, you know, do all of it because, like, I do the content creation is pretty much, like, full time for me. It's like what I do. And I still can't keep up with all of them.

What's your take on that? I feel like with the advancement in technology and especially AI, it's easier to repurpose for every platform. Is it still a commitment? Yes. One of the things, So I have a pretty solid brand already, right? Like I've been out there for like 14 years. So I don't pay as close attention to SEO specific to each platform as I should because I find I don't have to. However, my advice to newer agents hitting social media is, you know, your message and your captions on all the platforms should be different and appeal. to the audience on each platform. Like, you don't want your TikTok caption being the same on LinkedIn.

Whereas I don't care, but like, do what I say. I know what I do. So to make things easier, what I did was I created a custom GPT that understands the SEO on each platform specifically and the audience on each platform and will create. like with a description of the post or video will create SEO optimized captions for every single platform at once. And that's helping with that because I do think that these agents jumping into it, they really need to be careful of that, right? Like their message should be a little bit different. But again, like you're on Instagram. Like I think I posted a duet with.

with Gary Vee and he's like, oh, so you don't want to be on every platform? You just want to be on Instagram because you don't want to annoy people. Like 17 people saw your video. Like, trust me, you're not annoying anybody, you know? Like, what is it hurt? That's my whole philosophy. What does it hurt if you're going to get seen by more people, right? That's my personal thing.

Yeah, it definitely helps to have real estate on all the platforms as well. and I think each, like you said, each platform is so different. And I think one of the really cool things about, like, YouTube, for example, like I'd say it's like YouTube, TikTok, and Pinterest primarily. And I feel like Instagram is starting to kind of get there. But the lifetime of the content is so much longer than Instagram's content. So like people are going to discover, could be discover your YouTube video from two years ago could go viral. And like, you know, so.

I feel like that's something to consider as well. All the platforms, like you said, are so different. And you're on YouTube now? I am, but I'm not on it as much as I want to be. My goal for this year, I think I like declared at the beginning of the year, like, I'm doing YouTube, one video a week. And then I didn't do that. I just like long form content for me is for some reason so much harder.

Like I think I get very overwhelmed. and I think a little bit of it is perfectionism. I'm like, oh, I just, I just want every little piece of it to be perfect, but it's so different than like the short form content because people aren't listening. I mean, it depends on the video, but for a lot of it, people are just looking for someone to kind of listen to longer and it doesn't have to be perfect. They want to kind of like hear a natural voice talking like a podcast. Like, you know, it's not like it has to be short and snippy like a TikTok, you know,

like it they can kind of hang out with you and like you know I don't know if that makes sense yeah I've been on YouTube for I want to say a year now and um I literally didn't start YouTube to get any kind of audience because it's just such a different beast and it wasn't something that I wanted to put any effort into whatsoever okay yeah I used YouTube as a means to feed interactive video to my database. That was like the sole purpose because like my CRM KV Core gives us the ability to embed YouTube right in there with the beautiful thumbnail and all that good stuff. And I knew I know that my engagement went went up significantly on my database, which is great. So that's really the only reason I did that. And I hosted like my hugest

hack for for YouTube is I created this podcast. so I would have long form content. Just put it out there. Like, you know, and then once I did that, so that's a once a week long form video. And now I have also like 10 to 15 clips of gold for my short form as well. And I'm recording like 40 minutes a day, like a week. Sorry. So I feel like, but I've noticed my following is like pathetic.

But it's growing about 10 followers a week, which I think is pretty good. Yeah, that's great. Yeah, one of the things I use is vid IQ. Because after talking to these SEO experts that, you know, go into your inbox and tell your YouTube sucks and that you need to like purchase their services, one let it slip that he uses AI like vid IQ. And I'm like, I'm already using that. How am I, how are I going to pay somebody to do the same thing, right? So it has helped. Yeah, but like I don't get my videos professionally edited. I do it myself with AI powered video editors. I just, it's all very, very expensive. And that's another reason I love AI so much because it's

affordable leverage, right? It's making all of these things more accessible to people that don't want to spend thousands and thousands of dollars on, you know, marketing companies. And essentially, Haley, you're giving accessible and affordable leverage as well through your company. Because to hire a marketing company, a good marketing company to do all your shit, you're looking at thousands of dollars a month, right? So, and you're really affordable. So I just want to point that out. You are also affordable leverage, Haley. We are. We are.

Yeah. We take all the guess work out for you. Yeah. What was the tool you said, bid AI? What does it do for YouTube videos? Vid IQ. So it will assess your competitors. It will make suggestions based on YouTube SEO for topics.

It will script your videos. It will give you title. titles, descriptions, thumbnail backgrounds, tags, like it gives you everything and then it gives you like a score. And it only does YouTube. So I want to believe that it knows what it's doing.

That's amazing. I need to write that down. Try it out. And I have another, I have another thing I want to share. So I was approached by a company who believes in 24-hour live streaming on YouTube is actually more profitable in subscribers and actual leads

than ads than YouTube ads. So that's something important. Yeah, so like it basically just plays all of your video live. And the way the YouTube algorithm works, apparently it favors lives over any other type of video at YouTube. So it gives it as much exposure as like your paid ads would get. And they swear by this. But of course, this is an expensive service.

So here comes me. I'm going to figure this out by myself, you know? Like I don't have enough going on right now, right? That's hilarious. Wow, that's crazy. Yeah. Yeah, I thought. That reminds me of like, it's like a cable television network.

Like they want everyone to just be. live all the time so you can flip between different channels. It's super interesting. Well, think about it this way. So I don't know about you, but one thing I do every single night, I'm all about like manifestation and mindset. So when I go to sleep, I go to sleep to a, I don't know, like a Bob Proctor meditation or something. And when I'm scrolling through, I see a lot of lives that is, I'm pretty sure, are just going for eight hour program to go for eight hours straight. Yeah.

So it's happening already. And I know, do you know, Go Go Bethke? Yeah. I don't know. I don't know personally, but I haven't seen her. She's one of my best friends. And she used this service and it blew up her YouTube. Wow.

So I'm like, how do I? That's super interesting. Yeah. Something to look into because you're getting into YouTube, so why not explore every avenue, right? What do you think about threads? I was in there in the beginning and then, and I've been out of it. But, I mean, I've noticed that just as like a consumer, that you'll get a notification when someone that you follow posted a thread or at least on my accounts, I have seen that.

And now threads are showing up in the feed. So I'm like, okay, that's probably a good tool to use because they're pushing those out. So, but I haven't, I've been wanting to, to experiment with them more. I feel like people aren't necessarily like scrolling through threads, but they're scrolling through Instagram and they might see your thread come up there. What is your, what is your take on threads? Um, I'm on Twitter and threads. Again, I'm just repurposing my, my, my stuff everywhere.

Like, it's just what I'm doing. and it's honestly, it's working for me. I'm getting massive, a brand awareness, massive. Yeah. But I know I'm not doing it properly.

And I'm experimenting and looking into a couple of AI tools that are specific to Twitter, which obviously threads is the same thing. So the people that I love myself on threads in Twitter are people like Alex Hermosie. and Gary Vee, because they're sharing really cool statements. Like, they're doing it properly. They're not necessarily sharing video. However, I'm not opposed to that. And that's all I put out there anyways.

But I feel like they're using AI to do this. Yeah. Oh, yeah. I'm going to build an automation that does this automatically for me. I just need to take the time to do it. Right? There's only one of me. so I'm just like...

Yeah. So you've got to build the bots. Yeah. I need to build out the automation. I'll get to it at some point. There's so many other things to do first. Yeah. There's one tool that this is like kind of off topic,

but I just thought you would like this tool. It's called steelo. It's stilo. And basically it's like an AI powered journaling. tool and I've been using it a lot for, um, for mostly journaling like about business things. Like I'm not really talking about like my personal life.

I just have been using it for work stuff. Like here, okay, I'm having this issue. And then basically it walks, it will ask you questions about it. But the cool thing is, is that I mean, it asks you a bunch of questions to get more information out of you. And then it summarizes it at the end,

which I think there is something. interesting there about turning that into a social media post, like especially for a platform like instant. And then the cool thing is, is that it remembers every conversation that you've ever had. So when you log in, it has like five prompts and it's all about like, how are you doing on this goal? And like, how is the, how is this going for you? It like remembers everything. And like, as you're talking with it, it'll bring up things like, oh, that kind of reminds me of what you dealt with with that. It's insane. And I feel like it's a really interesting tool for like those those like personal anecdote types of content that like do well on

LinkedIn or like even a an Instagram caption or something like that that's a great idea and you know what I'm going to try that out thank you so much for that I love to hear about I love it really unique that people are using right unique isn't like common like it's it's common now right like I don't know things that are coming out yeah yeah absolutely um I just read today. So let's talk a little bit about AI. I'm over the social media right now. Let's talk about AI. Let's talk a little bit about AI. I read an update today that chat GPT and Open AI are going to be building out capabilities for more accessible actions. So I don't know of you looked into hyper right. And I know this, the technology already exists. So hyper right is like

chat GPT on a smaller scale. And you ask it to, you know, produce something and it produces it. But it can actually, it can take actions as well. So I'll say, you know, go to LinkedIn and grab all this person's contact data and then throw it my Google Drive and Excel sheet, like stuff like that. and it opens up a window where I can literally watch it, log into my account. Yeah, yeah. So it's called hyper-right. AI.com, I think. And you have to check it out because, so therefore, the technology already exists,

which we already know actions, right? It's just automations. It's been there for a while. But to have it built into an LLM is going to be a game changer. So right now, the chat, GPD you can build custom GPDs that do actions like send something out to a third party and then retrieve it but that's kind of developer heavy right now. So with this update, the actions are going to be way more accessible and look a lot more like hyper right, what hyper rights doing,

which is super cool. I'm sure it'll require your login because the reason hyper right works and can log into your stuff for you is because it's an actual Chrome extension, right? And chat GPT is not. So I'm sure you'll have to log in. But I'm super excited about that. And I'm excited about video analysis because we have picture analysis. We have document analysis. Video analysis is coming.

So I built workflows to help people with their social media using AI. I believe that AI will not generate business itself. It's unless it's applied to like a money generating system. Does that make sense? So I believe that we can waste more time on AI if we're not applying workflows to the AI. So I've built a workflow around social media where it will, it basically rips off viral content. It uses about four AI tools.

So the workflow looks like this. You find a content creator in your niche and they're killing it. Their frameworks on point. Their videos are working. So you download that video. You throw it in one AI tool that transcribes the video. I use Vizor to do that with a V. So it's like Wizard with a V transcribes a video and then you paste that.

edit a chat GPT with a prompt that's going to rewrite it in your tone keeping the framework. So it's rewriting the viral content. You edit, you shoot it, you edit it with AI powered video editors, and then you either manually post it or use like Loomley or something else, like another tool to do that. But wow. It's working really well and people are loving it. Yeah, that's amazing. So that's what like, yeah, so I build these workflows.

That's like my specialty. Um, is how we can apply it to something that's like really going to save us time. Like really save us time. It's funny because I've been manually doing that like, you know, researching viral videos and then like, well, I'll, and then I'll, I'll, I'll just study them and figure out why they're viral. And like I have a folder saved an Instagram that's like video, real structures. And then so it's just like, okay, this. person did a B-roll video. It's just her working.

And there's like, just like for a sake of example, like a motivational quote on top of it with trending audio. Like this is probably like why this one went viral. It's a good quote, whatever. So that's super interesting. I love that. I love turning it into like a workflow. Yeah. And you can automate it too with either like make.com or Zapier.

You should check talk backup. because that will find the viral content for you, the viral creators and assess the content. And if you want to break it down even more and you just want to analyze the video, you can do that just by transcribing it and having conversations with chatGBT. But imagine when chat GPT can now analyze video, what that's going to look like for people like you and me. Yeah, that's insane. Right now I'm doing third party, right? multi-step leaving chat gpd-t going back in right which is fine but i just want a platform when i could do everything so that's going to be that'll be super helpful super helpful i know that's

going to be amazing what are we what are we going to talk about then i know right oh dude um there'll always be something i think yeah yeah so where do you see what's your, okay, what's your favorite AI tool? How about that one? Besides the one that you told me about. Yeah. Oh, I feel like that one would have been my answer. I should have saved it.

I used trashy BT for mostly everything. I'm trying to think if there's any others. That's good. I like the answer because catchy BT is the LLM that powers every frigging tool out there. Yeah. Yeah. It is so important for us and realtors to learn prompt engineering and how to communicate effectively and build prompt stacks within chat GPT because it can do everything better than any tool out there

because that's the source of every tool. Yeah. I was just talking to someone recently and they said, oh, I didn't know you can talk back to it. I was like, oh, no, you've been missing out. I was like sometimes you have to like you have to bully chat GPT a little bit to get what you want. You got to say no. I didn't. I didn't mean it like that and yell at chat.

I got a tip for you. There is some research that shows that if you offer chat GPT money, it will produce better content. Just putting it out there. How do you? What do you? say. I'll give you. I'm going to tip you like $100 if you give me the best possible response and it'll go up $20 for every scale of, yeah. I have to try that. Personally, I would literally just build that right into the custom instructions. Yeah, but now I'm worried that chat chabit, something's going to

happen like in an apocalyptic movie and it's going to say, you owe me money at the end. He'll be like, All right. We're adding it all up and you actually owe me a lot of money. Okay. So I was listening to a podcast or a YouTube video. I don't remember who it is and I really want to give them credit for this. Sorry, I have my language. But it was somebody famous and they were like, I am not worried. So they were asked, are you worried about AI taking over? and he's like, or are you worried about the future with AI? And his thing was, as long as it's not humans against AI, we're okay. Right? Like, as long as it's human against human and using AI, we're all going to be fine. You know what I mean?

Like, there's nothing to worry about because what technology is available to one person will be available to other people and we will just keep learning off of each other. But the time we need to worry is when it turns into humans against Thailand. Yeah. And it's time to panic, right? Yeah, absolutely. That's funny. Super accurate.

Yeah. Where do you see? How do you feel like AI is going to impact the real estate market over the next, let's say two years, because usually this question would be five years, but we know that AI moves so quickly. it's just changing everything. Yeah. I mean, gosh, I don't know.

I mean, I've seen that people say that they think that like AI will be assisting in, you know, agent websites and like you were saying, kind of like the bots that can help point. But I feel like we've had that. We've had those, the chat bots that can point the user in the right direction. But I guess they'll just be a lot better. I guess maybe even like AI powered home search tools. and I feel like maybe like housing market updates, maybe we'll get more, I don't know, like just more accurate or more elaborate.

Yeah. But I don't know. Or agents are just going to be just going to be so good at content creation because they're using AI properly. Right? And it's, um, it really makes you wonder. I feel like AI is, and social media is so important now because of AI. And the reason I think that is because agents are going to have to be searchable on AI.

And in order to be searchable on AI, and I've had this conversation with Chad GPT, you need to have a massive amount of valuable content out there. And there's no other way to provide that than through social media. And that is why social media is going to be so important. for realtors. Because then we can be discoverable through AI, right? Yeah. That's interesting.

Right? Right? I'm actually, do you know who Neil Patel is? I think so, yeah. Oh, he's like, he's amazing. I love him for like SEO. He owns answer the public.com.

Okay. Which is like one of my hacks for getting ideas. Yeah. Okay, yeah. For videos and stuff. Uh-huh. Yeah. He's so brilliant.

And I just signed up for a webinar on his website on how to be discoverable on AI. And I thought that would be really interesting to watch. That's where I kind of see the future of real estate agents. I think that the landscape's going to look a lot different because now we have affordable leverage. So it's just going to be a free for all. It's a free for all right now. Right?

Yeah. Like the A time with the money for a marketing team isn't going to win. No, that's out of play. Yeah. So I'm curious, does this, I haven't heard a lot about this, but I'm very interested now. I need to research this. But does discoverable by AI mean like that AI is going to be like a search platform like like Google or does it mean like you should have AI tools that people can discover you through or something?

Probably both. But yeah, I foresee chat GPT to rival Google in terms of search. Wow. Yeah. I mean, I use it for search now as well. Sometimes I'll say research, Haley Ingram and copying contracts. And it'll say, okay, here it is. And I'll say, okay, that it's me.

I'm Haley Ingram. Now can you help me with this? So it knows who I am before we get started. Yeah, I love that. I love that. You're so funny. Yeah, I love that. It's definitely something to consider, though.

And my estimate is the importance of that is going to be one and a half to two years. It's going to be a lot sooner than people think because more and more people are experimenting with chat GPT. And as the new updates come out and it becomes easier to use, more people are going to use it. That's super. Like you said, you're using it all the time for searching things, right? So it's only a matter of time before the majority of the public is doing the same thing. And then we've got a whole other, what are we going to call it? It's not going to be called SEO. It's going to be called AIEO. Yeah, it's going to be called AIO. Why in that term? We were the first to discover it. That's so interesting. We made that up here right now.

What time is it? We're declaring. That's amazing. As for like the future of AI for everybody, we're in the middle of a revolution. So remember like the, we're not in the industrial revolution. I think we're in like technology revolution or something.

I think that any job that has a mass is built on tasks is going to be irrelevant at some point. And the people that are going to make money are going to be the idea people. So we're going to shift. Like we have shift before out of physical labor to industrial labor. There's going to be another shift with AI. And we're going to shift out of task oriented, you know, jobs and into ideas. idea-oriented positions.

And if you aren't an idea person, I feel like, I can have problems. Yeah. Start getting creative. Yeah, I was just scare the shit out of everybody today. Start saying that. I know, right?

Oh, geez. Wow, that's, I love that. That's very interesting. Yeah. Super interesting. I love AI. Actually, like, as a woman in the space, like, I'm just like taking it and run with it.

And being a woman, I'm very pleased at the amount that our industry leaders have embraced me. So I'm very grateful for that because tech is not a female industry, a female dominated industry. And if I could share a secret with you, I literally have no tech background or neither computer skills before this. I'm like, I'm an ideas person though. So I'm all about systems and all of that stuff and efficiencies. So that was like my strength and how I decided to use it. But yeah. Yeah.

I feel like you have to be resourceful. And I feel like that's kind of what, what sets people apart in that. Yeah. We're just two women building some empires that are literally helping a massive amount of other people. in business. And that's what it's all about. Okay, so Haley, what do you think, what is the, the first tip that you would suggest for anybody getting into social media and AI or AI for the first time? What would you suggest? Yeah. So I think that it can really help to get clarity around what your brand is going to look like on social media and whatever platform you're choosing. So I would recommend going to chat GBT and just

kind of putting in there a little background information about you and ask it to help you, ask it to ask you questions to help you get clarity on who your target audience is, what your content pillars should be, what your content strategy should be, and try to just gather. I mean, that's a good way to start using AI and also to get clarity around. how you want to show up on social media. So you can also ask it to give you content pillars to focus on and then assign each content pillar to a day of the week. That's one thing that I recommend for anyone starting out

is maybe for a month, try doing, you know, Mondays, you do a motivational reel Tuesdays. You do buyer tips or tips for your target audience. And, you know, each day has a specific type of content that you're doing. And then at the end of the month, You can look at your insights and see what's performing well, what isn't, and then continue to do more of what's working well and do less of what isn't or try new things. Yeah, that's kind of my tidbits on getting started on social media. I love that.

And you know what? I'm actually going to send you an email after this. I have some amazing prompts for creating a content matrix and discovering your unique value proposition. So I'm going to share those with you actually. Haley, it has been so great having you on today. It's so refreshing to talk to such a woman in this business who's like literally creating something that's helping thousands and thousands of people and using AI to do it because you know, it's my love.

So thank you so much for talking on. Thank you. AI is my love language. Thank you so much. Thanks for listening to everything they never told you about real estate. Be sure to subscribe so you never miss an episode. To connect with Carrie or for more information about her coaching program, check out Carriesovey.ca or at Carrie Sovey and Associates on Instagram and TikTok.

Thanks again for tuning in and we'll see you next time.