KGCI: Real Estate on Air - Social Media Posts That Attract Clients (Not Just Likes)

Episode Date: June 24, 2025

Episode Summary:If your feed is full of likes but your pipeline is empty, it’s time to rethink your strategy. In this week’s Real Estate On Air Live, host Ian Wheatley assembles a highlight reel of top agents and social media pros to tackle one essential question: how do you create content that gets you clients—not just compliments?You’ll hear powerful insights from Gogo Bethke, Tina Beliveau, Halle McCrory, and Carrie Soave—agents who built brands through honesty, consistency, and smart systems, not flashy gimmicks. From being in the frame to using AI for strategy, this episode breaks down how to stay visible, relevant, and get hired.Plus: Housing market updates on rising inventory, slowing builder confidence, and what the Fed’s potential July rate cut could mean for your buyers.What You’ll Learn in This Episode:📱 Why You Should Be in 90% of Your Content (and What Happens When You’re Not) (14:04) 📣 How to Write Posts That Speak to Buyers, Not Just Other Agents (22:16) 📈 How AI Can Help You Create Relevant, Local, Lead-Generating Content (21:20) 🎯 Why Consistency Outperforms Perfection Every Time (20:06) 🛠️ How to Turn Engagement Into Leads with Funnels That Actually Convert (24:30)Episode Breakdown:🎙️ Intro – Social Media Engagement ≠ Clients. Here’s the Fix. (00:40) 📉 Housing Headlines – More Sellers Than Buyers, Builder Discounts, & July Rate Cut Rumors (02:07) 📱 What Most Agents Get Wrong About Social Media Content (06:38) 👥 Tina Beliveau on Posting Like a Human, Not a Billboard (07:54) 🔥 Gogo Bethke on Visibility, Tagging Strategy, & Borrowing Audiences (11:07) 🎥 Halle McCrory: Done is Better Than Perfect (and Why It Works) (20:06) 🤖 AI Strategy with Carrie Soave & Halle McCrory – Speak to Clients, Not Colleagues (21:20) 🔁 How to Use Your Funnel (or Build One) to Make Content Count (24:30) 📢 5 Real Takeaways to Improve Your Social Game (27:10) 😂 Real Estate Confessions – Swamp Boots, July Trees, and Burnt Oranges (30:05)🎯 You Don’t Need Viral—You Need VisibleThis episode is your tactical reset if you’ve been posting with no payoff. Build your brand. Speak to your audience. And make sure your content has a destination.📲 Subscribe to Real Estate On Air Live Now available on Apple Podcasts, Spotify, iHeart, and the KGCI mobile app (iPhone & Android).📅 Tune in Friday for the Full Breakdown This week’s Friday Focus is a step-by-step workshop: how to build, plan, post, and funnel content that generates business.📸 Want Your Content Reviewed on the Show? DM us your post on Instagram or Facebook—we might feature it during a future Friday Focus.

You know, a lot of people have to get over is making the video perfect. It's almost never going to be perfect. 90% of the time you have to be in the pictures and videos. What are we really selling? Are we selling the house or are we selling ourselves and our services? This is KGCI Real Estate on air live. Your weekly deep dive into the strategies, trends, and tools, shaping the real estate industry.

From market updates to actionable strategies and exclusive interviews with top agents, we are here to unlock your full potential. and help you thrive. Thousands of agents trust KGCI every week. Now it's your turn. Let's go live. Here's Ian Wheatley. Hey, good morning.

So, your social media feed is filled with likes, but your appointment calendar is bone dry. That, my friend, is a problem. And in this highlight real episode of Real Estate on Air Live, we are diving into one of the most important and most misunderstood topics in real estate social media marketing. We're diving into social media posts that actually attract clients. You'll be hearing from agents who are winning online by showing up real, staying consistent,

and building brands that convert. We'll be hearing from the queen of all social media, Go-Go Bethke, along with Tina Belvo, Heli McCrory, and getting some AI support from the AI goat for realtors, Carrie Sovey, each one dropping strategies that you can use, today. This episode also sets the stage for this week's Friday focus where we will be taking you even deeper with the tactical playbooks and content ideas that generate conversions, not just clicks. And of course, we've got real estate confessions coming up later on in the show because sometimes

this business is one part open house and two parts chaos. And yes, I do see that Federal Reserve news, a possible rate cut coming. We'll be breaking that down along with the other housing headlines right now on real estate on air live i'm ean weatley well we are confirming it a couple ways now it's officially tipped there are more sellers than buyers nationwide so much so 500,000 more sellers than buyers right now it's the first time we've seen that since 2013 and this matters for all of us agents because the market is shifting inventory is climbing competition is tightening and buyers have more leverage than they've had in over a decade. So agents, when listing a property, you got to master that pricing in terms conversation, okay? Offer strategies like interest rate buy downs, home warranties,

or buyer agent comps, you know, make sure you're come and prepared with multiple position options, wholesale pricing, retail with upgrades, or retail plus terms, and how I'm starting every single seller console right now, I'm asking what outcome matters most to that seller. Is it the speed? Is it the price or is it that all important at return? We also have some information on housing starts. New construction is slowing down, but builder deals are starting to heat up as builder confidence has hit its third lowest level since 2012. New home sales are picking up only because builders are slashing prices and offering packages to move inventory nationwide. So this matters because while housing starts are falling, new homes are becoming a bit of a deal zone. Builders, they need

sell and this creates an opportunity for agents who can guide buyers toward that non-MLS inventory with some real incentives. So agents, what are you doing right now? Be sure to tap into builder relationships. Identify three to five local builders with standing inventory, ask about current incentives, including rate buy downs or closing cost credits, and package that intel and pitch it to buyers as an alternative to resale, especially those struggling with affordability or find finding a turnkey home. And let's talk about interest rates. Yes, high rates are the new normal, even if, even if a July cut happens.

Because as you may have seen in the news in the last 36 hours, even with the discussions of a July rate cut becoming more realistic, buyers shouldn't be waiting around for a magic drop in rates. Okay. So what's happened? There has been a softening in the inflation trends for April and in May. We have not just one, but two Federal Reserve governors, signaling openness to a July rate cut, should the data support it, and so far the data we've seen supports it. We also have that builder confidence we're just talking about hitting a near decade low, slowing down construction starts, and that influences Fed policy. So what do we have? We have an open door to the possibility of a quarter percent rate cut at the July 30th Federal Reserve meeting.

But here's the truth that agents we need to be communicating. A rate cut does not always equal a miracle mortgage rate, okay? Mortgage rates track the 10-year treasury, not the federal funds rate directly. And even with a Fed cut, mortgage rates might only dip modestly. and could remain in those high sixes as forecast well into the fourth quarter. So agents, be sure that you're reframing that rate conversation as it comes up. Shift the buyer's focus from when the rates drop to how payment changes across different scenarios. Be sure to be collaborating with your lender partners to create that if-then rate sheet

showing today's monthly payment versus the one quarter percent rate lower. and run a post or a reel with this message, because coming up next is all about social media. Think of it from this angle. Yeah, rates may drop in July, but waiting 60 days to save 70 bucks a month may cost you that perfect home. That's a picture perfect post right there. And be sure to help buyers understand the opportunity that comes with a slower market. Inventory is rising. Competition is cooling.

And this window is not going to be open forever. and the buyers who act now may negotiate for some stronger terms, secure concessions, or buy down their rate, options that will be disappearing in a hotter market. And that's check of your housing headlines here on Real Estate on Air Live. I'm Ian Wheatley. Over the last couple of months here on Real Estate on Air Live, I've gotten to know a lot of you agents and how you think. And I know many of you think that you post all the time, you post the open houses, you post the closings, you post some lifestyle stuff here again. and you think that's enough. But the truth is,

visibility without strategy is simply noise, because most agents are making one of two typical mistakes. They're either posting content that other agents like, but buyers and sellers ignore, or they're trying so hard to be perfect. They never post at all. And neither one attracts an actual customer or client. So that's why this week we are kicking off the conversation a little early.

With this highlight reel from some of the smartest marketers in real estate, you'll be hearing from Go Go Bethke, Tina Belavow, Hallie, and Carrie Sovey, each breaking down how they're using social media to stand out, stay relevant, and get hired. And this is your preview of our upcoming Friday focus, social media posts that attract clients. The strategy starts right now on Real Estate on Air Live. So if you are thinking a few just listed posts and Canva graphics are enough to, when clients online. You're already losing. The real social media traction starts with who you are, not what you're selling. And Tina Belvo built her business by treating Facebook like our front porch, not a flyer rack. And here's what it means to show up in a way that actually attracts.

I'm a Facebook OG. So I was one of the first Facebook users. It was back when you could only get in through having a .edu college account. Yeah. So I've had an account forever. And I got into real estate in 2005 in college as an assistant to a really successful agent in my market and started building my business with all the old school tactics. I was so hungry for like how to do this.

Like this was pre- YouTube. It's not even relevant to anyone listening because our world is so much better now. I just want to say, you guys have it so good because there was no way to get information. So in the beginning, it was like, how do I build my business without doing things that I hate? And like, I think that's the question for all of us, right? And that is something that I have iterated upon and changed so much over the years. I'm all about the profile and just

being active and willing to share and put myself out there, talk about what I'm up to. And as I started to experience my early, you know, first like level of real success. I was pumped. So I was sharing. Like I was just sharing like, look at this, look at that. Like here's a story. And I do have a lot of natural marketing talent. And I also love technology. So I think one thing I've always understood is the concept of storytelling and not just like barfing information on people that is like not interesting. Yeah. You know, like another just sold. But like kind of telling compelling stories and and also sharing like speaking the language of results and as I really like built my niche more and more as a listing focused agent. I really just honed that message.

I went hard. Like I'm sure there are so many people who were like, oh, like she's so annoying or like she posts about real estate a lot, but like I was in the zone and the more that I was in the zone, the more I was and the snowball effect. So I only have like 3000 Facebook friends. Like I don't like when you compare that to the world of what you could have like in an Instagram following these days like it's not that many people. It's a lot more than a lot of people I know. But when I started in this business, I didn't know anybody. Like I did I do sell in the area. I grew up, but like I'm not like super well connected.

I was a mess in high school. Like I came out of college like starting from nothing. And it was so and it was really slow at first. You know, my first deals were like renters. and like super entry-level first-time buyers, like scraping together. So my point is give this business five or ten years and you'll be amazed. And when you put people first and treat people like humans and value the relationship, and then Facebook or Instagram or whatever your thing is becomes a part of that,

like anything is possible. Did you catch that? She didn't go viral. She went real. And that's the first truth. your personal story beats any market update. So post like a human, not a robot. Now, let's talk about building trust,

because if you're posting randomly or disappearing for weeks at a time, you're not invisible, you're forgettable. And Go Go Bethke, the queen of social media for real estate, shows us what happens when your social media becomes a lifestyle, not a stunt? You can reach people, right? Like, you can get an audience, you can create like your own little reality show. you can take them as far or as not far into your life that you feel comfortable with, right? And also, most importantly, because over time, you earn people's trust, right?

And when you earn their trust, they will do business with you no matter what. So I don't have to negotiate my commissions. I don't have to convince and back people to work with me. Like they're little, you're like, hey, go, go, do you have a baby? So we need a bigger house. Do you think you could help us? I know you're so busy. Like, literally they raise their hand and they're like, beg me to work with them.

So it's just a different experience. You also get to cultivate your people, right, versus having to work with some random person that the Zillos of the world sent you, that you have nothing in common with them. Right. So what happens when it comes to social media, when you put your content out there and your content might be like, let me share a couple of things about me. So it helps you understand of who your people are, who my people are. So for example, I'm a foreigner.

I'm Hungarian from Romania. I speak multiple languages. So I have a whole audience of people who follow me because they're also immigrants. right so we have that in common i'm a mom of two boys right so now i have all the moms of two boys we have that in common i have a furry daughter and her name is charlie and she's a bulldog so now i get people who have bulldogs and they love bulldogs and i love bulldogs so now we have that in common coming right i could continue and now i live in florida but i used to live in michigan so i have you know the michigan people and now i have the florida people and now these people can come on the journey with me right

so you don't have to like be in a certain phase of your life like people that say then i was friends with when our kids were in kindergarten together, I can still be in their world, even though I'm not in their vicinity. I don't live in Michigan anymore, right? But we have known each other all the time. I can still be and stay in front of them no matter where my life takes me. So think of it as your social media is that your audience. And you get to build it without borders. Clients don't work with strangers. They work with people. They feel that they already know. And that's what consistency buys you on social media. It buys you authority. And authority attracts. Now, if your feed looks like a Zillow catalog, you should probably knock that out.

Go-Go is about to lay it out plain. You are a brand. And if you're not front and center in your content, someone else will be. As for content, I would recommend that 90% of the time you have to be in the pictures and videos. Okay. Because what are we really selling? Are we selling the house or are we selling ourselves and our services? because can that house be sold by, I don't know, 2.4 other million realtors?

Yes. So at the end of the day, we are selling Go-Go and Go-Go services. Right. So I'm selling, I want you to pick me as a realtor. I know you can pick 40,000 other ones in the state of Michigan, but I want you to pick me. In order for that to be a me, you have to be in the pictures and the videos. Okay. Not only you have to have brand recognition, which is your name, right?

You also have to have face recognition. So when you go into the grocery store, when you go to a concert, when you go to a, I don't know, bonfire at your best friend's house, then the people are like, aren't you going to go go check that sells in real estate? Yes, I did my job. You know my name. You know what I do. So that means now you can Google me. Okay.

So you have to be in the pictures and in the videos because in the end of the day you don't sell houses. You sell yourself and your services. Okay. So that. As for what type of content to create, I have. I recommend the shorter, the better. If you're doing the long-winded videos, they're like three minutes in, they're already running a load of laundry and they checked out long time ago, okay?

So short videos are great. Funny videos are great. I don't really have a funny personality. So I can look at funny videos and be like, oh my gosh, that's so funny. But if I would have to recreate it, I would probably like Twitch. Scroll stopping content doesn't start with a listing. It starts with your face. your face because people don't hire houses.

They hire human beings. Okay, so now that you're showing up on social media, but how do you stretch that visibility into real reach? Well, GoGo takes us through the mechanics, how to tag, share, and steal the spotlight ethically. Try to be very, very relatable to the content that you just created. If you can't come up with hashtags, then what you need to do is go to CHoGPT. and you're going to chat gpt and say hey chadjpd i am making an instagram post

regarding being a stay-at-home mom but doing two transactions a month and making more money in one month than my friend at marshals in new york what would be the most relatable hashtags for this post give me 10 and then chat gpttt goes boop and you're like oh my gosh i would have never thought of that and then it researches and not so i would probably say not just the most relatable but I would probably say the most highly rated or whatever. Most used. Yeah. And then that's it.

You just copy and paste right there. You should always tag people and you should always tag location. So tagging people allows you to get their audiences. So for example, when you're posting, you're posting on your profile, right? So you have, let's say, 9,000 followers. So ideally about 2% is going to say, yeah, just FYI. Okay. But let's say now you have a 9,000 audience, right?

So you can reach these people. who raised their hand and said, I like this guy, girl, I want to see more of them, right? Well, when you tag other people, so let's say you are out for coffee with this local lender, you learned about VA loans today, blew your mind, then you're going to take a picture with that local lender in that coffee shop, and then you're going to tag the lender in the coffee shop. You know why? Because the lender also has their own 7,000 followers. When you tag the lender, the lender gets notified that, oh, Google just tagged you, right? Guess what happens it gives them a button share it they share it guess what happens now your profile is on their profile

Right, so now your content is not only reaching your people, but now your content is reaching their people Makes sense so you just got yourself somebody else's audience That's why you always want to tag another person you also want to tag another location So let's say this is a restaurant or a coffee shop and they absolutely love that coffee shop all kinds of people follow that coffee shop So now when the coffee shops sees that you were there, they are going to share it. So now the coffee shops audience also sees who is this go-go check that was there for coffee? They start following me. So that's tagging people, but then you also tag location.

Some people follow the location of Brighton, Michigan because they want to see everything that's happening in Brighton, Michigan. When you tag that location, your post will show up in the Brighton Michigan post, right, so that other people can see it. So they're not looking for real estate at all. they just follow a specific area. Now you're going to show up. So another thing that everyone needs to concentrate on, and even though this is not necessarily social media, but it's tight.

Social media is your email database. So if you think about it, do you own your social media account or does Mark Zuckerberg owns it? Mark. I don't own it. I could wake up and it's not there. You could have spent the last 14 years building it and one day is like, who's gone?

So you should own your database. So you should create free content that you give away to your followers. So when they download it, they have to give you what? Their name, email address, phone number. Oh, they can get your free eBook led that you're sending out. So then this way you can get their email address. Because if that was happening to you, where your account gets shut down, you just email them.

I'd be like, I created a new one. Follow me here. Don't just post position. Tag the right people. show up in the right feeds, and borrow the audience until you've built it for yourself. And for those of us that are still waiting to post until the lighting is right, or the eyebrows are cooperating, or you don't have a five o'clock shadow, here's your permission to slip and let that go,

because the most relatable content is the stuff you almost didn't post. Here's Heli McCurry's take on a truth bomb. you know, a lot of people have to get over is making the video perfect. It's almost never going to be perfect. Like, we are all hard on ourselves. That's just the human way, I would say. But at some point, you just got to pick something and get it pushed out because the action is way more important than the perfection.

And most likely, the little nuances that you think are not perfect, nobody else is going to be nitpicking or or thinking about like the attention span of the average human these days like when they're scrolling you've got three seconds or less to hook people in I think it's actually less now but yeah so you've got to like you've got to just push it out and not worry about being perfect because that's like they say it's the analysis paralysis how to think about the term done is better than perfect 100% of the time Perfection is invisible. Personality gets shared.

Show up. Flaws and all. And now the real reason that your post got zero engagement, it wasn't made for the right person. Hallie's back with a blueprint for making content that actually hits because she's built hers with AI and intentionality. Yeah. So I am someone, I absolutely live on chat GPT these days, very much an AI.

person and leaning into that. So I actually, when I'm creating videos, I am running everything through chat GPT. And I actually am concerned about virality. But when I'm, you know, when I give chat GPT my goal, I'm saying I want high engagement and virality amongst people who live in Dallas, Dallas, or people moving to Dallas. So sometimes, you know, you can make a video related to real estate, but if only, if only real estate agents are seeing it, it's only something relatable to other real estate agents, that's not, that's not really helping you to get leads or get shown in front of your target audience, right? I mean, there's an agent attraction play there, sure, but I think that's what, like a big mistake. I think I see people making or agents making when they are trying to make videos. they're going after these real estate trends that are fun. But to me, it's like that's only relatable to other real estate agents, right?

So try to make, like think about what you would want to see as someone in your neighborhood. And don't be afraid to pick like topics that you think are monotonous. I even had, so I was having lunch the other day with a very prominent business person in Dallas. big restaurateur guy has done well in retail as well. So he's very multifaceted. He's someone that I would think would know real estate inside and out just because he is such a smart business person. But he was like, he was giving me feedback on my social media. And he was like, honestly, like, I think you need to do more videos around like what earnest money is.

Like I always am curious about, I'm like, what? earned money. I'm shocked that I'm like, okay, so I really need to lean into educational videos, I think, about what I thought was monotonous, even to a luxury,

ultra luxury, or even near luxury, you know, demographic. So just, you know, putting that out there, too. Don't speak to everyone. Speak to the customer. When your post feels like it was made

for just them, they'll call. And if you're still measuring your content success by views and likes, you may want to think differently. Carrie Sobe reminds us that engagement without a destination is just vanity. You need a funnel because you need a system. Oh, I would say, you know, if you ask an agent that, they would say chatbots, right? Right. Because it's directly related to help them convert.

but I would say the tools that I've built for top of funnel and to build my entire funnels for me. Because until you have leads, you can't convert leads, right? Like, leads. What's a job I'm going to do if you have no leads? So I really like anything to do with building funnels, and I create all of them myself through cheap T's. So AI agents, AI agents are real.

or in the age of agentic AI. So you don't have to learn prompt engineering anymore. You don't need to go and buy prompts anymore. It's over. It's over. Life just got easier. We have AI agents that will do everything for us and have been programmed to act and do exactly how we want them to already.

So less work on your part. Simply but you're not here to be famous. You're here to get hired. Flashy doesn't pay. The funnel does. And let's wrap the. up with some future-proofing, shall we? Carrie Sovey is the queen of AI for real estate, and she's not betting on another shiny tool. She's betting on agents who do the work

and build the systems themselves. Is this the end of SaaS products? Sass software or service, unique niche AI tools. With the advancements of ChadGBT and Gemini and Cloud and and GROC and DeepSeek and everything that the LLM, so they're all LLM's, large language model chatbots. With the capability is going haywire, like they can do tasks, they can do automate things for you.

Why do we need niche products? Also, you know, do I want to be using a social media AI tool that was created by a computer engineer? That's why I create my own. So I think that the focus on the AI tools, we need to stay away from that. Because I think there's going to come and end like really soon. Pretty student chat. DBT will be able to connect it to our CRM. It'll be able

to perform tasks for us everywhere. I think we're getting into an age where there will be big business and building APIs and APIs are what connect apps together. And then there won't be a need for SaaS products anymore. So if you own a SaaS company, go get your money. Because It's time to sell. Because here's the deal. Tools will change. Trends will fade. But if you build your brand on substance and structure, your social media will always bring you business.

And if this conversation lit a fire under you, just wait because this Friday we are taking an even deeper dive with our weekly Friday focus, all about social media posts that attract clients. We're not talking vanity metrics. We're talking strategy that fills the pipeline. You'll be walking away with real examples, fresh content ideas, and step-by-step systems to stop blending in and start showing up like the agent everyone wants to hire. That's this Friday right here on KGCI, Real Estate on Air. And in no particular order, here were my top five takeaways from those clips that you've heard on Real Estate on Air Live. At number one, it led the whole thing off. Your story is the strategy.

Your profile is your power from Tina Belibault. Don't connect with market sets. They connect with real people. When you show up as a human being with a real journey, your content becomes magnetic. Use your profile to build trust, not just broadcasting sales. Number two, consistency builds authority. That was a common theme that you heard. But Go Go hit the nail on the head when she says, for folks in her tribe, they raise their hand and they beg her to work with them. Posting regularly isn't just about the algorithm. It's about staying top of mind. And GoGo proves that when people feel like they know you, they don't question your fees. They just call when they need the service. At number three, you are the brand. So be in the frame. That was another little tidbit from Go-go because we don't sell houses.

We sell ourselves and we sell our services. The agent who shows their face builds the brand and the recall. So stop hiding behind the listings. Get in the picture. Get on video. And be recognized. At number four, you got to be relatable, but you don't need to be perfect. And that was Haley McCrory's big mindset truth bomb, right?

Is that perfection is invisible. Personality gets shared. The scroll is fast, and it is unforgiving. You don't have time for perfect lighting or flawless delivery. Post what's real. People want you. They don't want your highlights. And at number five, content without a funnel is a dead end.

And that was courtesy of Carrie's survey and talking about how the flashy isn't what pays, it's the funnel. So social media should lead somewhere. Your content should be directing people into your ecosystem, your email list, the CRM, the DM strategy, the landing page, whatever it is without a path. You're just entertaining. You're not converting. And again, if you are ready to dive deeper, tune in Friday for our weekly Friday focus. This week is the full breakdown. of what to post, how often, and how to turn engagement into income.

All right, let's lighten things up. It's time for real estate confessions. These are your stories from the wild world of real estate. Drop us a DM on Facebook or Instagram. Be sure to like and follow those pages too, because these are your stories. Without your contributions, this would be nothing. But before we dive in, we do have to get one thing straight.

Real estate confessions. features stories from the wild world of real estate. Names and details may have been changed to protect the innocent, and occasionally the not so innocent. All confessions are shared in good humor and do not reflect the opinions of KGCI Real Estate on air, its hosts, or affiliates. No agent's licenses were harmed in the making of this segment.

Enjoy responsibly. Here we go. It's time for real estate confessions, because in real estate, truth is stranger than fiction. I was trying to set a cozy mood for an open house with a scented candle. Instead, I knocked it over, setting out water bottles. Thank God for the well-used fireplace. I once ran a showing in heels through a muddy backyard. It looked like I was walking a runway when I arrived,

left looking like I lost a wrestling match with a swamp. The buyer still texts me about swamp boots. A client asked to see a house that wasn't listed. it was their exes. They didn't want to buy it. They wanted to see if their new partner had moved in. It was a hard no. Seller wouldn't declutter for photos.

Said the Christmas tree was non-negotiable. It was July. Got a wild story from the front lines of real estate, whether it's a seller who's forgotten a showing or a buyer. Buyer trying to tour an ex's house. That's creepy. We want to hear it. into our DMs on Instagram and Facebook and drop your real estate confession. We'll keep it

anonymous unless it's too good not to share a name. Kidding. Sorrow enough. Send your, send yours in now. And maybe, just maybe, you'll be hearing it on next week's show. And if you want more where all this has come from, we've got over 2,000 on-demand episodes from the best minds and real estate available right now wherever you listen to podcasts, Apple, Spotify, I Heart, Deaser, you name it. KGCI, Real Estate on Air is there. Just search KGCI and hit subscribe. We're live every week here on Real Estate on Air Live. But the learning on KGCI, real estate on air, that's 24-7. I mean Wheatley on Real Estate on Air Live, be good.