KGCI: Real Estate on Air - Tech Stack Detox: Simplify Your Tools, Maximize Your Closings

Starting point is 00:00:00 This is KGCI Real Estate on air live. Your weekly deep dive into the strategies, trends, and tools, shaping the real estate industry, from market updates to actionable strategies and exclusive interviews with top agents. We are here to unlock your full potential and help you thrive. Thousands of agents trust KGCI every week. Now it's your turn. Let's go live.

Starting point is 00:00:22 Here's Ian Wheatley. Hey, good morning. If your tech stack is looking like a digital junk drawer and your calendars got more pop-ups than prospecting on it. Well, the good news is you're not alone. And before you tell me that you already have all the tools you could possibly need through your brokerage, well, the honest answer is everybody does. But that doesn't mean that they're actually helping you close any deals. Because most agents are overwhelmed with software, underwhelmed with results, and chasing shiny new apps and platforms instead of building smart systems around what they got. So today on Real

Starting point is 00:00:56 Estate On Air Live, we're going on a full-on tech stack rehab. We'll help you figure out which tools to keep, which to cut, and how to build a system that actually saves you time and makes you money. Plus, mortgage rates just hit an 11-month low. Inventory is up. Sellers starting to sweat a little bit. And we'll break it all down inside of this week's housing headlines. And yeah, you bet I got you some new wild real estate confessions at the close of the show. All that and more. We're right now, real estate on air live.

Starting point is 00:01:25 It's time for housing headlines. I'm Ian Wheatley. All right. First up, sellers are cutting prices big time in some parts of the U.S. as we are seeing buyer leverage increase as the market continues to soften. Now, in the south and in the west, especially sellers are slashing prices, offering closing credits or just pulling listings altogether. In inventory, it has been on an upward trend for 21 straight months.

Starting point is 00:01:54 Now, the median list price around the U.S. is holding right around $439,000 in home sales. well, they're still sitting right around 30-year lows. So agents, this is not a time to be Jason Comps. What your sellers need, what your buyers need is they need strategy right now and fast. Now, mortgage rates, they just hit an 11-month low, right? Economy nerves have pushed rates down again. So right now, the 30-year fix hovering around 6.28, 6.29, in and around 6.3%, right? That is the lowest we've seen.

Starting point is 00:02:30 since last October. Now, refinance interest is picking up again, but most homeowners still need that to be about a point lower to make it worth it for him, right? So agents don't just say that rates are dropping, rates have dropped. Say something more along the lines of you may qualify for more home, or you may find yourself with less stress, right? Right now is a follow-up window. And finally, Freddie Mac also is confirming this trend, but has given us a little bit of a warning. They're reporting that average rates last week at 6.50. That's down from 6.56 the prior. But here's the kicker. This past week's Jaws report kind of shifted things up and shook it up a bit. So agents use this volatility to your advantage, right? Waiting might help your buyer,

Starting point is 00:03:23 but waiting might hurt them too. So either way, you need to be in that conversation right now. And that's check of your housing headlines here on real estate on air life. I'm Ian Wheatley. All right, so let me take a wild guess. You've got nine logins, four Chrome extensions, and a CRM that you swear you're going to figure out next week. So real talk. Is your tech even working? Right?

Starting point is 00:03:49 I know what you're thinking. All right. That, you know, this is, you know, what your brokerage gave you. And yeah, so was that water bottle with the logo on it? But it doesn't mean it's helping you close any deals, right? Maybe you're more hydrated than you were, but, you know, each his own but most agents they are collecting tools and tech instead of building systems and we confuse having access with having impact right we're tech rich but we're result poor so today

Starting point is 00:04:17 on real estate on air live we are doing this tech stack rehab it's it's not to sell you any platforms but it is to help you figure out what's actually pulling its weight and what's just noise in your tech stack, right? So what does working actually mean? All right. So every tool in your tech stack should do at least one of three things. It should save you time. It should make you money. It should help you follow up better. If it doesn't do one of those things, it's either clutter or it's a shiny excuse. So let's be clear. Included isn't the same as valuable. So let's take this just a little bit deeper with some three questions and I'll kind of give you the honest test to be able to answer them, right? So number one, did this tool help me close or nurture a deal in the last 90 days? All right,

Starting point is 00:05:09 great way to check this. Open up your CRM or your deal tracker and look at your last three closings or active transactions. Okay. Did this tool play a role in either getting the lead, nurturing it, or helping the follow up? If yes, great, keep it. Keep it. Keep using it with a intention, you're doing great. If not, set yourself a challenge, such as I will use this tool to follow up with every one of these types of leads this month. If it doesn't show up in your last three wins, it probably won't show up in your next three. And if you make this intention, and it doesn't show up in your next three, well, now you know. Number two, do I know how to use 80% of the features or just the login screen. Okay, so pick any tool, open it up right now, and can you name

Starting point is 00:06:03 or explain the top five buttons or tabs? Hmm, okay. If you know what each one of those does and how it helps your business, you're good. Congratulations. I'm proud of you. If not, ask yourself, when was the last time I took a training or clicked through a tutorial? It seems simple. It seems um rudimentary but think of it like this right mastery doesn't start with automation it starts with an exploration so what i want you to do is block out 45 minutes this week ideally before thursday okay and learn it then use one of those features on a real lead or on a listing and question number three i like to ask myself is it integrated into my day or is it collecting some digital dust somewhere Okay, so ready? Check your calendar. Does this tool show up in the weekly workflow?

Starting point is 00:07:03 If it's tied to a recurring task or time blocking, awesome, great. If it isn't, schedule a 30-minute weekly block to use the tool. Your objective is to figure out whether you're using it or you're going to lose it. Because if it's not scheduled, it's optional. And optional tech becomes forgotten tech. And if you don't know what your tools are, and what they're doing for you. You're not running a tech stack. You're running a digital drunk drawer. Now, you don't need to have every tool. You just need to have the right ones

Starting point is 00:07:39 and you need to be using them consistently. So here is the non-negotiable stack. Okay, number one, I've said this time and again here on Real Estate on Air Live. It's a real CRM. It's not a spreadsheet. It's not a contacts app. a real follow-up machine with automation, tagging, notes, reminders, all of it, okay?

Starting point is 00:08:03 Then you've got to ask yourself something really important with your CRM. Are you tracking conversations or are you just store and phone numbers? Personally, I like to use brevity and I use Fixer for my email. And I lean into those pretty hard, right? They're connected, they're purposeful and there's a little bit of talking to each other they do. and if your CRM feels isolated or clunky in its use, that's a good cue right there. Number two, a calendar should be telling you what to do.

Starting point is 00:08:36 Not just when your showings are, but when to follow up, when to prospect, and when to record for social media, right? I personally run everything through Google Workspace. My calendars are color-coded. They're visible across my tools. and that synergy took me some time to set up. But after it was set up, runs like clockwork, and it is golden.

Starting point is 00:09:00 So if you're not sure how a calendar tells you what to do, the answer here is time blocking, okay? If your tech gives you reminders, but you've got no time set to act, you're not working a system. Assign every key task to a calendar block. treated like an appointment with your future income because tech doesn't manage your time you manage your time but your calendar is what makes it visible all right and and uh the other thing to be thinking about is a content engine right in this threefold non-negotiables in every tech stack okay you've

Starting point is 00:09:37 heard this before on real estate on air live batch repurpose schedule okay but if it feels abstract start here. Okay. Are you posting weekly? Are you recording video monthly? Are you reusing what's already been performed? And if you're feeling stuck in that, you can go back to any of our past Real State on Air live episodes featuring Tina Belvo, Gogh Befki, Halle McCrory, and they will walk you through content calendars, planning systems, and sustainable creation strategies that you can just rip off, all right? Because your content engine doesn't need to be fancy, just needs to be repeatable because structure builds freedom and you don't need better software. What you need there is simply better execution. And let's call it out the three signs that your tech stack

Starting point is 00:10:29 is failing you. Okay. Number one, you can't explain your follow-up system in a single sentence, okay? You know this one, right? The lead comes in, you tell yourself you follow up later and then later becomes it ever because nothing's actually ever scheduled. And the CRM is just sitting there waiting for you to remember that it exists. So the solution, write your follow-up steps out like you would write a recipe, step one, step two, step three, and then align your tech into those steps. Number two, you're paying for tools that don't show up in your daily routine, okay? That Canva Pro subscription, all right? That email platform, you're you've never logged into. That IDX website looks like it's from 2012, okay? Your funding features

Starting point is 00:11:16 that you've never used. So go grab your bank statement and audit it, all right? Highlight every tech fee and subscription that's in there and then log into each and every one and check your last login. Keep it or cut it. And number three, you feel behind even with all this tech, okay? That's an indication that it's not a tech problem. It's a clarity problem, right? More logins aren't going to solve it, right? So a solution there is just simplify your stack to the three core tools. It's about your CRM, it's about your calendar, and it's about your content.

Starting point is 00:11:56 Okay? Start there. Master those because it's not about how many tools you have. It's about how well those tools fit into a system that saves you time and services your customers and clients better than you could without the tool. And here is what I want you to do today for this tech rehab challenge, okay? Pick one tool that you're using right now. A CRM email platform doesn't matter. I want you to write down what it promised to do when you signed up for it. And I want you to look over the last 60 days. Have you used it? Has it delivered on those promises? If it has

Starting point is 00:12:38 hasn't, I want you to cut it or I want you to commit to using it, right? Because tech that doesn't get used is just a payment plan for your guilt. All right? And if you're not using what you already have, more tools aren't going to save you. They're just going to give you another reason to stall. All right. So if this hit, I need you to do me a favor. Share this with a teammate who's drowning in logins and just call it an intervention. And if you want our TechSack detox checklist, is going to be in the show notes of this episode at real estate onair.fm or inside of the KGCI Real Estate on Air mobile app for iPhone and Android. It is always free. Download it there. Or check this out as a podcast wherever you like to listen to Apple Podcast, Spotify, IHeart,

Starting point is 00:13:22 now YouTube music, we're there too. And hey, if this conversation around tech and systems did hit a nerve with you, don't miss out on this week's Friday focus. We are going deeper into what it actually takes to run a lean, profitable real estate business without drowning in software or burning yourself out on apps, okay? No fluff, no fluffy dashboards, okay? Just the three systems that every agent needs and how to make yours deliver results. That's coming up on this Friday right here on Real EstateOnair.com or inside of the KGSA. Real Estate on Air mobile app for iPhone and Android.

Starting point is 00:13:52 Now let's switch gears because no matter how smart your tech is, it cannot save you from a rogue ring cam, a missed follow-up or a teenager, a bicycle, and a dog. It is time for real estate confessions, but before we dive in, we got to give one thing straight. estate confessions features stories from the wild world of real estate. Names and details may have been changed to protect the innocent, and occasionally the not so innocent. All confessions are shared in good humor and do not reflect the opinions of KGCI Real Estate on air, its hosts, or affiliates. No agent's licenses were harmed in the making of this segment. Enjoy responsibly. All right, let's roll. It's time for real estate confessions, because in real estate,

Starting point is 00:14:34 truth is stranger than fiction. tried to film a reel in a listing with an echo, forgot my mic, ended up shouting, I love this kitchen, so loud the ring cam next door caught it. Cellar texted, appreciate the enthusiasm. Showing a home and my client asked me if the neighborhood was quiet. Right then, a loose dog sprinted past chasing a teenager on a bike. Tried to sound super confident during a listing pitch, said inventory is up, down, or stable, depending on your zip code.

Starting point is 00:15:13 Clients said, so basically you don't know. They weren't wrong. Have a real estate confession of your own? We all have at least one from the last week. Find KGCI on Facebook and Instagram. Drop us a follow and message us your secret real estate confession. And don't forget, this is your tech stack detox. The full rehab treatment is coming at you on Friday for a weekly Friday focus.

Starting point is 00:15:37 We are bringing in many of the top agents and coaches you here streaming all day here on KGCI Real Estate on air to share with you how they. make sure that their tech is working for them and not the other way around. I'm Ian Wheatley. This is Real Estate on Air Live. Be good.

KGCI: Real Estate on Air - Tech Stack Detox: Simplify Your Tools, Maximize Your Closings

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