KGCI: Real Estate on Air - The AI Powered Consumer How Agents Can Stay Relevant in the Age of Artificial Intelligence with Nick Krem

Episode Date: January 24, 2026

Summary:As AI fundamentally changes how homeowners search, evaluate, and sell properties, the real estate agent's role is facing its greatest evolution yet. In this episode, Nick Krem, co-founder of REI Convergent and a leading voice in real estate automation, breaks down the "AI-Powered Consumer" phenomenon. Nick explores how agents can move beyond the fear of replacement to become "AI-Enhanced Advisors." Learn the specific tech stacks, communication shifts, and "human-only" value propositions that will keep you relevant and profitable in an increasingly automated 2026 market.

Seven figure success starts when you start thinking like a CEO. Welcome to the John Kitchens Coach podcast Experience. This is your host, John Kitchens. You're ready to think bigger and transform your business into a path to lasting freedom. What's happening, brother? What's going on? John, good to see my face made it on that little on your intro there, man. Yeah, of course, of course, man.

You know, being that you are, seems like pretty much a regular. You've been riding through the waves of expert mentors live with us over the years. As fact, last time we were on, actually probably the first AI conversation you and I had was exactly a year ago. So, you know, it's amazing how much has happened in the last 12 months. A lot is changing. And there's a lot more that's even changing as we speak. You know, we were talking about this a little bit before, just like the little, the literal robot.

You're at home robot that was just released today. And it's like, it just seems like every single day. there's new things that are coming up. Yeah. And a lot of directions we can go, but I really want to dive into the, you know, the topic that we have because it's, it's something that, you know, early on in the AI conversations and, you know, you were really leading the charge, especially for the real estate industry. Yeah. And I was like, man, nobody's talking about the AI consumer. Yes.

And, you know, had had our good friend Eric from Hoosie. stream into data session at kitchen table for us in June. And he's like, he's like, listen, do you all understand what the number one consumer complaint is? And I'm like, well, I know what it has been for the decades. And that's always been communication. And he goes, yeah. He goes, however, that is not the number one complaint anymore. The number one complaint is really the consumer.

consumer believes they know more than their real estate agent. Yes. And probably 95% of that is true, 90%, maybe 87% of that is true. Yeah, yeah. So it was interesting too. We were on a walk this morning and Leanne was having a conversation with somebody that were kind of negotiated with title. They were kind of going back and forth, a little bit older agents pushing back on something.

And she's like, listen, and just kind of going through to educate. And then they started talking about, you know, her whole business is focused on, on sellers. Yeah. And she's like, listen, these buyers are so smart. Like they are so informed. They're doing their homework. They're utilizing AI.

They're diving in. They're all over the place. They are becoming so informed that as a seller, you know, the buyers are already coming in. They already know the ins and outs and the things they want. I was like, gosh, dang, right? You know, like for her, you know, her, I mean, she's, she's on top of it all. But yeah, it's hearing her have those conversations. And I'm like, she's spot on.

She's spot on. So I'm really excited to have you back on, brother. I'm really excited to dive in to this. And I know we'll spin off and go a couple different directions. But kick us off, man. Let's, let's dive into, to the topic. And then we'll, we'll splinter out from there. Yeah.

And, you know, I feel like that's just a real life example. Like you were talking about Leanne about. that's AI power consumer. And you know, the exact verbiage on that too is I felt like I knew more than my real estate agent. Gotcha. And I feel like the felt is important. Right. Because are they getting all this information? Look, like the reality is we see AI. We always think like how can I use this in my business? And I feel like sometimes you kind of get in this like this vacuum seal like this vacuum of the real estate industry is the only industry. That is getting AI. But the entire world is getting this technology. And as some of you guys may know, the more you use AI and you're like, well, I asked this question, but that's not really the right answer.

But it's set it with confidence, right? It brings it back to you with this confidence. Like, this is exactly what you're looking for. And it made me feel good about the answer. It made me feel good. And man, Chad GPT basically gaslights you into all of your ideas. is being the best thing since sliced bread. But that doesn't negate the fact that the consumer feels empowered.

The consumer feels like they are getting this information. So, you know, the more I talk to Eric and man, Eric is just a wizard. And he's kind of the one that kind of got me into this AI power consumer. And I started diving deeper into it. And I truly believe the AI power consumer will take more people out of business than the AI tools itself. Yeah. We keep hearing that somebody using AI is going to take your job.

that somebody actually just might be the consumer, right? AI is not going to take your job. Somebody using AI is going to take your job. That's somebody, I don't think it's an agent, which we could get into that like on another topic on another day. But the consumer being having access to this information at scale, man, they're coming to you in form. And then you have to ask yourself, how are you branded?

Because if your branding position is just a real estate agent, if I have all this information, I'm not going to just a real estate agent. Are you a wealth advisor, an expert negotiator? Do you specialize in certain areas? So that way, when they come to you with this information, you have the knowledge available outside of the scope of what they currently have. I want to go both sides of the fence here. First go over on the consumer side of the fence.

What are they using? How are they using it? How are they getting informed? How are they becoming empowered with the AI tools available? So I think this is a, that's a great question because, you know, more users every single day are going to Chad GPT. And you can look at the numbers about the amount of people and like Google searches actually went down for the first time in like decades. But I think the numbers like 220 times like more people go to Google 220 times more than they go to Chad GPT. So I don't want to just say everybody is on Chad GPT now and getting all the information because that's just simply not true.

But you will notice on Google. Google, even if you just Google something now, you have like that AI answers up top. Yeah. Right. Like you Google a question. Listen, I won't even like if Jim and I's not on there giving me the breakdown, like I'm pushing the button to give it to me. I'm not searching through it anymore. Exactly. And most people.

And again, just look at like how society works. They don't research topics anymore. They see a post. They see something that's written and they take it for truth. So they ask a question and they have their AI answer right there at the top. And I believe that's where most people are getting their information. There's just that AI answer at the top. Now we are starting to see more and more people every single day are going to chat GPT

to get their information. And now Zillow is integrated into chat GPT. But that's not the only app. There were literally hundreds of other mainstream apps that got integrated into Chad GPT at the same time. So what we are starting to see is just more of a mass adoption of people going to these tools and resources to get their information. Why?

Simply convenience. It is convenience. They get their answers faster. They don't care if they are right, but they get an exact answer to their question and they can go deeper on it. So where are people going? They're still going to Google. 220 times more people go to Google to get their information than chat GPT.

Are we going to see that number continue to change? Yes. But there's still that AI answers at the top. of Google and most people are just Googling something. They get their answer. They feel informed. Yeah. Is with with chat GPT and Zillow like as they start to migrate there. Yeah. Or the consumers that are utilizing chat GPT in that way, how are they using it? Like what are what are some of the searches? What are what are some of the questions? What are what are some of the things that they're doing? Yeah. To be informed. And then I'm going to

flip over to the agent side, knowing how the consumer's behaving. How can we how can we adopt? So, but I'm to stay on the consumer side right now with you. Like what are the behaviors? What are we seeing in trends? What are we seeing in the questions? How are they utilizing it right now? Bro, I still use answer the public. I still use answer the public to identify exactly what people are searching on Google,

the exact questions that they're answering because again, 220 times more people still go to Google. So they are still typing their questions into there. You're on answer the public. You have, I think they have Instagram on there now too, but they have YouTube. They have Google and they are telling you exactly what people are searching. This gets into the topic of like GEO and AEO and being able to build your topics, build your blogs,

build your content around the exact topics that people are searching for, and then including your answer in the first 40 to 60 characters of your posts and of your blogs. And if your information online, your Google My Business. Why? Because AI doesn't want to work harder than it has to either. So it doesn't want to search all the information. Are you answering it in a quick way?

So your original question is like, what is the consumer behaviors? They are still going to Google and typing in the exact questions that they want an answer to. And now AI is just providing the answer. And you're going to start to see the adoption rate increase on Chad GPT on Zillow as more people start to integrate into this platform and go to these places. And I'm already seeing, you know, just integrations into websites about the user interface

and AI being integrated into there. I believe the questions that people ask are not going to change. just the convenience of their answers is what's changing, how they are receiving the information. So to me, answer the public is an absolute goldmine because it tells you exactly what people are asking and what they are searching. Just how they're receiving the information is different. So, and I'm with you too, right? Starting to see the chat GPT and a lot of workflows starting to see, you know, a lot of, you know, the aggressiveness. And then obviously with them launching Atlas.

now, you know, being able to to have Atlas. So, so I think that's going to be more adoption into, you know, kind of, kind of what we're used to. But I mean, I mean, that's all I've ever known is Google, right? I mean, obviously, you know, Yahoo and then, and then, you know, until Google was, you know, is, you know, still, still the thing. But yeah, it's going to be really interesting with Atlas and how everything is continuing to be into into those workflows.

But I'm really, really interested to see how they're going about. And because I think this also plays into, you know, how do we create at, you know, showing up, showing up in in the chats. That's where like from a business owner standpoint, knowing how the consumer is behaving, how do we arm ourselves to create the content to where we show up as the recommended choice in the chat? Yeah. So we've actually been doing this for last year and a half.

So like my like my company has been doing this and really focusing on this for the last year and a half. And there are some couple of key points. And I see people on like, SEO is dead. Now you need a EEO and GEO. And that's just a simple, not understanding of how it actually works. Because SEO is actually alive more than ever. It is the foundation of answer engine optimization and generative engine optimization. SEO is the foundation. So there are some simple ways. The first thing that I always say with this is answer the public is a freaking gold mine. do not guess on what people are searching for and the questions that they are asking. Answer the public will tell you exactly the questions that most people are asking for.

What you then do is curate all of your content around your Google, my business, my blog, your social profiles, YouTube content, around the exact question that people are asking. And in the first 40 to 60 characters, you answer the question specifically. you provide a simple, clear-cut answer. And this is where, through AI, through we have marketing assistance that just do all this for you. We are blogging with some of our clients three to four times a day around the exact questions that people are asking. We then take that exact information, the question and the answer, we go over to Hey, Jen. And then we just draft YouTube shorts. Why?

Because YouTube is a search engine. It's somewhere that it checks. So then we are just taking it. And it's not about going viral. it's about owning the keywords and the search that people are looking for. And then you have integrations into Google My Business. Again, exact question that people are asking provided with the same answer. And now with AI, we are posting three, four, five times a day, multiple platforms around

the exact keywords that people are asking for, bolstering your Google reviews because that goes into your digital density, which is the key, like, to me, it's all about digital density. Are you owning your keywords? Are you posting about it in a clear way? Are you consistent with it? And that's how you just dominate the keywords. And, you know, getting into this, and we are talking about adoption.

Personally, I think Atlas is just a step in a direction. Like, this isn't like to me, I'm not even diving too big into this because they're getting data. They're seeing how people utilize it. And it's going to be able to create a much more interface on like just computers in general and how it operates. So I see this as just like a step in a direction. I'm not diving too deep into it.

That's me personally. Now what? I love that. So one of the things that you mentioned in there, right, you mentioned the reviews. And it's one of the big things that I've been talking about in pushing. It's so important, right? Because our brand is what we say it is. It's what we say others say it is. But the most important thing is what others say it is. And so, you know, where where I've been really pushing and then pushing, you know, our clients is like, listen, we don't want your client saying, how good the sausage is. They need to say how the sausage was made, right? How did you make the sausage? But I love your point to go to answer the public. You have the questions there. So when your reviews and testimonials that you're getting, lead the witness.

What are the key questions that people are searching for? Ask those questions for your reviews and testimonials. Let the consumer that has a five-star experience with you answer that way. How powerful is that going to be in your reviews when it's keyword out, you know, like that when you kind of really intentional with the feedback. That's really powerful. And it's, it's just building your overall authority around exactly what people are asking for.

How many places do you show up? How consistently do you show up? And AI is just basically checking who's the authority in this topic. And you know, and this is where when we talk about, when you're talking about adoption, there's, there are some things that people don't see coming that are being released in

2026. So when we talk about mass adoption of this, I really don't believe like chat, GPT is going to be like the main place that people go to is the first to come out. Most users are getting comfortable with it. But Johnny Ive, the guy who have designed iPhone computer and everything else, and Sam Altman teamed up this last year. I believe it was at the beginning of the year. And they are creating an AI agent.

And it will be a device without a screen. And it will be, they're claiming it'll be the third device that we all carry around with us. It'll be your phone, your laptop, and this AI agent. And the goal of it, it's going to be AI just built into this thing. And it'll be like your collaborator. It will know everything about you. All the data that you ever had will be basically built into this thing. And we are collaborator.

You talk to it back and forth. And it will literally just be your companion that you carry around with you and knows where you like to go. It knows what you like to eat. And knows what you're searching. It knows what you doing. And yes, will it be listening all the time? Yes. But John, let's be honest.

Our phone. Everything listens to us. It's already doing it. So we're not going to have the whole. I don't want it to listen to me. Sorry to break it to you. They've been doing that. But now, when you talk about adoption,

this will be just like in your pocket. And you just ask you a question and it gives you an answer. So like this is the adoption. And they're predicting this can be released in 2026, over 100 million in their first production. I was actually at Dean Graziosi's mastermind. And he was, he also brought that up as well when I was there about this AI agent.

And that's going to be something that a lot of people don't see coming. But that's like when you're talking about AEO and GEO and just how important it is, I know there's this speculation. It's like, well, more people still go to Google. Like, it's how people search. The way that people get information is going to drastically change because of this. Because this is going to be their companion and where they get their information. And then it will know everything about you.

John, it will know if you're a first time millennial homebuyer. When you ask for a real estate agent, we'll know these things about you to research who it is. And it will give you, here are two to three people that you should work with. So it's, that's where the adoption rate and the curve is really going to spike these AI agents that will be the third device. And I'll tell you what, this isn't some online marketer who's saying, I'm creating this tool that people use. It's Sam Altman, the CEO of Open AI and Johnny I,

the guy who have designed the devices that we all carry around with us teaming up to create this. That's the AI power consumer. And it's not trying to train them on Chad GPT, different browsers, how to use Atlas. Because the everyday person's not going to figure out how to use Atlas. Let's be honest. And, you know, let's go back to, you know, Nostradamus Gary V himself, right?

And what's he, what's he been so, you know, what's he been screaming, right? He's been screaming, right? He's been screaming, um, and things that we were talking about, you know, prior, you know, direction even with the, with the robots. And we'll talk about that in a second. Yeah. But, you know, you have that and it's, it's, you're not typing anymore.

Everything's voice. And for me, um, that's my favorite way to utilize, you know, know, chat and really, really chat. I don't, I don't really have the long conversations with, with anything else other than, or I mean, obviously, Hoosie, which, you know, utilize almost daily, right? Utilize, utilize Hoosie. And the, that's just my, my preferred way to interact is through conversation and being able to have it.

I mean, shit, that's what I do for a living, right? It's confidence, have conversations. So I love it. I mean, like, like, you want to talk about the day it comes out, like, I, the Sign me up. Like, I want that. I want that thing. I want to be able to have those conversations.

I want to be able to bounce through that. And you and I were talking about, you know, I think, and maybe we can touch on it a little bit here. But yeah, let's let's touch on it. We'll come back because what's the downstream ripple effect of all of this? This is, I think this is super important. Because you have, you know, you look at, you know, the adoption rate. And then you have, you know, early adopters, then you have late laggards and people that. never even, you know, get on board as, as you go through that, that adoption cycle.

But kind of where we're at and everything we're talking about, what, what is the ripple effect that we might, most people might not see coming or thinking about? What's downstream from, from all of this? So if we're going to do like a 30,000 foot overview, I will say never underestimate make people's desire for convenience. Their desire for convenience and everything just being handed to them. When we're talking about, you know, like the robots literally coming into the home, being able to do all the work that, you know, you're too busy. You don't have to do all this work.

An AI agent just feeding you all the information that you need. All of this content being posted on social media. I believe AI is not coming for your job. It's coming for your excuses. And it's going to feed all of your excuses. And let's be honest, how do most people? people, a lot of people, I would say, in this world, operate out of an excuse. I don't have time for this. I don't want to do this. I don't want to work so hard. And AI is going to give you every

reason in the world not to do that. I'll do all of this work for you, sit back and do this. So I think we are going to see a mass dissension of a lot of individuals where they aren't going to work so hard. They're going to have like these robots or just anything doing the work for them. And if you choose to spend less time behind your computer and working, and more time scrolling on social media, more time watching Netflix, more time leading this leisure lifestyle that they're saying,

look, why are humans working so hard? Why have you worked your whole life? A lot of people will buy into that message because they're like, yeah, I don't want to work so hard. And let's face it, AI, Chad GPT, gaslights you into any of your ideas. Yeah, you don't need to work so hard.

Let me do this work for you. Just sit back. Don't work so hard. Don't work out. Don't go to the gym. Just stay home and do this and that. So I think it's it's coming for your excuses. It's coming for your discipline.

And if you can stay disciplined, stay. I believe AI is here to spend less time behind a computer and more time talking to people. The human element is getting more valuable than ever. I know Eric talks about this as well. We're moving from an attention-based society to a trust-based society. Your ability to build that human trust and to position yourself as the expert in this world is getting much more value. Look, it's not going to be the smartest person with AI that really goes and takes over. I believe it's going to be the one who can articulate their value and leverage this technology to be more human.

Are the people who are going to really dominate? Because even as like stuff such as Atlas, I'll be honest, John, I think this is just a bump in the road. It's just a bump in the road to where all this is really heading with these AI agents and everything else. Physical AI is actually the next big wave. You listen to a founder of Nvidia. He's been saying it for the last year. Then he just had another keynote yesterday. It's about the infrastructure that is being built.

And physical AI is really the next way. But it's not all these things that you can just build behind a computer. You know, listening to Eric too, 95% of AI companies are failing hard right now because they're focused on creating shiny objects and creating it where it's currently at, not where it's currently going. So what's the ripple effect on the world? I believe it's getting easier to win now more than ever because people are going to look for AI. to do their jobs, they're going to blame AI for taking their job, and they didn't realize that they had a PhD in their pocket, that they can utilize to go out there and learn more, to do more,

to use it as a thought partner. Do not use AI to replace your critical thinking. Use it to enhance your critical thinking as your thought partner. Don't use AI to think for you. If you do that, that's a great way to descend, to not be the expert. And when somebody comes to you, because they can talk to AI and get all these answers, what information can you provide to them that AI cannot provide? to them. What expert insights can you give them that AI cannot. That's where people are going to go.

Because if they feel like they know more than you, they are not going to use you. They can't trust you. And I think to, you know, the other thing in there with it when you get so, you know, gaslighted. And I think the biggest thing is going to be critical thinking. I think the ability to discern and the ability to challenge just because, I mean, it'll make. things up just to just to like cater to you like to because it doesn't want to disappoint you and it want you to you know stay stay hooked on it and like god man this is my best friend man this this dude like no i think there has to be a level of discernment to where you've got to be able to challenge back yeah i think it's super important yeah you know and that that level of discernment that level of emotional intelligence what is one thing that AI does not have nor i mean depending

on where this really goes emotional intelligence it's most what level do you have And are you building yourself? Because this is exponential technology. If you don't have systems, if you don't have habits, if you don't have discipline, AI will make all those bad habits exponential. Hey, quick pause before we keep going. This market is shifting fast.

And if you've been feeling the pressure, you're not alone. But here's the thing. It's not going to slow down so you can catch up. I've opened a limited number of executive 101 coaching spots this month for agents who are ready to stop spinning their wills and lead with clarity. If that's you, head to john kitchens dot coach and let's go. Now back to the episode. Yeah.

I mean, it just, I think it'll, it'll shine the light, right? Whatever, you know, the vulnerabilities, I think is, is what it's exposing. And I'm with you. You know, my coach, you know, Dr. Matt Townsend, he, you know, I remember, I might have been the first time I had them on the podcast and I'd been working with them for about a year before I had him on. So this has been three or four years ago. And, you know, it's one of the questions I asked him. I said, hey, you know, Matt, what, what, what, what, what, what, what, what's, what, what's, what do we need to invest our time? Like, where do we need to get better? And he's, I mean, he didn't even hesitate.

He said, number one, you need to have some type of mindfulness practice. And whatever that is for you, right? You know, it could be prayer. It could be meditation. It can be whatever. And, and then he said, number two is, is, is, is you have to constantly be developing and growing your emotional intelligence. It's the most important thing to be able to continue to evolve. And Matt, Matt is contracted with a lot of the Fortune 100 companies. And he's also contracted by the, by the U.S. Air Force. So we works with a lot of the, the upper brass and leadership with the, with the U.S. Air Force. And for the last six, seven months, he's like, the number one thing that they all want to talk about is AI. And the number one thing that I'm pushing on them as leaders is to continue to invest and grow in your emotional intelligence.

Yes. Your self-awareness, your, you know, being able to have, you know, the social skills, you know, being able to, you know, self-regulate. Obviously, the empathy side of things. And so really diving in on the emotional intelligence side of things is so critical. And the biggest component in there, Nick, that, and we were. talking before before we, you know, hit go was understanding yourself to me is the best way to utilize AI. Yes. And so I was I was talking, do you know what you're working genius is? I do not. I do you got to take it. You got to take it. It is the best assessment on how we will

truly get things done, how we are truly the most productive, how we will, you know, where we procrastinate, but where we, where we go. It's a great energy management tool. It's a great confidence tool. It's a great conversational tool of what I should be talking about, what I shouldn't be talking about. Do I step into this conversation or do I step away from it? Do I bring team members in with it? But it also let you understand why you crave certain things. Yeah. Versus the things that really crush you. And obviously we have, obviously we have, we have the disc, right? And to me, the disc the disc is just an energy management tool. That's the way I've always looked at the disc. Yeah. But it's, but it's important. You need to self-aware. You need to be knowing these things about you.

And so mine is, I'm a DW. So the way, the way working genius is, it's, it's widget. It's, so it's, it's wonder, invention, discernment, galvanizing, enablement, tenacity. So there's the six, two are your genius, two are your competencies and two are your frustrations. And the WID, the first three are upstream and the GET is downstream. What I mean by that is wonder invention discernment is more critical thinking type of activities, right? Those are the ideation and in starting to get into the activation stages. The GET, that's where things get done, right? You galvanize, you, you know, you enable, you're a team player. of tenacity, right? So when you see somebody that's upstream, they can be just sitting there, eyes closed, and they are probably working harder than you if you're out there even building

something. You know what I'm talking about, right? Yeah. Just just the mental, you know, bandwidth and the mental exercise, the mental capacity to think through things. So I'm a, I'm a, I'm a, I'm a, I'm a, I'm a, d-w. So my two are upstream. right more more of a critical thinking and i forget what a what what a dw is more like a something counselor basically just just thought wisdom and everything it's so spot on nick you got to take it yeah yeah wde is more responsive i gtis are disruptive they disrupt things and and that's where you make you know ideas disruptive galvanizing getting people to getting people to take action that's disruptive. Tenacity, getting things done, that's disruptive. You're disrupting. You're doing things.

So I think understanding that that self-awareness is what you and I were talking about. So I'm a DW, which means I have a high level of discernment so I can poke holes and challenge. Like I don't take anything at surface value. Like I want to know, okay, well, what do the words mean? Show me the data. Show me the math. And then my favorite question is, you know, what's the ripple effect? If we say yes to this, what are we saying no to or what's going to come? Yeah. The W is wonder. So 30,000 foot view, big picture, vision.

And so the challenge with DWs is that I can have a lot of great ideas, but I'll discern myself out for where I stay paralyzed. And I just want to do anything. And we were talking to where I'm really loving about AI is now I can work through ideas faster. But I don't trust it 100% because that's my discernment. Yeah, yeah, yeah. But one of my favorite go-toes now out of there,

and so what you and I were talking about is like, okay, what has to happen? What actions need to be taken? Give me a step-by-step process that I can take action on today to be able to get that. Did you take advantage of Hermosi's offer on $100 million offers? No. So where he got me, where he got me. And the only reason I know this is because.

because of working with Eric. Yeah. So Promosi curated years of everything that he's been doing, all of his $100,000 consultations that people fly to Vegas to consult with him. Yeah. Give him multiple six figures for him to consult with. Yeah. Go into acquisitions.com.

You go into there. You sit in problem solving, probably with Leah, a little bit of Alex coming in. Yeah. Everything was recorded. Everything was documented. Yep. Dumps it into the AI.

Yep. So you have Alex Hormosi AI to where you can go ask Alex questions and he's going to pull all of his plays and his playbooks and he's going to reference his $100 million offers, $100 million leads, $100 million dollar, you know, business models. But what he, what he does, what he did really well in there. He gives you the next steps. Here's how you take action. on this today.

And I'm like, gosh, dang. So that's why, you know, always incorporating that, that question. So long wind it to just say, like, listen, you need to understand yourself and the critical thinking involved to really utilize this in a way that's going to, to your point, move you forward and not be lazy and take it at surface value to go backwards. However, a massive amount of people are going to utilize it in that way. For sure. And I love that.

So yeah, yeah, yeah, like building like your entire knowledge base into this. And that's where it's like, man, the people who have been experts in their field for years have such a massive opportunity with this. And it's like creating your exponential genius, genius AI, being able to take all this information and build it into it. Let's get rid of all of your God a minute. All these people who come to ask these questions, it's like you could build that into a system. You need to have a conversation with Kyle with Whistle. So Whistle did this. He's done this.

He's doing this. And I don't know if you've had a chance to talk to him about it. Not yet. He records. So they set up cameras everywhere in their office, Mike. They record everything. It's a playbook. It's right out of Ray Dalio's playbook.

Yep. Think about that. So this is where to me, like the most valuable thing in organization can do right now is instill an AI culture. There's got to be a culture. What do you mean by that? Unpack that because I think what you're about to unpack for everybody is game changing. Because this is what I've been seen around the industry. So I want to first go into what AI culture people are forming without even realizing it and where they need to move to.

Because the culture that I'm seeing most people form is AI tool addiction. where it's they bring on a trainer every week, every month. And it's here are new tools you have to learn. Here are new ways you have to learn this. And it's the exact system or a process based on where AI is at. And then in the next month, it's another trainer with another tool that exists. And then going through this. And they're building an AI tool addiction culture where by the time you learn how to use this,

you go to the next thing and the next thing and the next thing. Your people get confused. And you know what confused people don't do, John. They don't take action. So the AI culture has to be of collaboration, a culture of collaboration and how to use this as a thought partner. And what is your culture in your organization? Everybody can tell me, like the great teams and organization can tell me what their culture is. What is it around AI?

Is it fear? Is it falling behind? Is it just the new fancy tool that you got to learn every month? or is it simply of how do I collaborate with this technology to upskill me, to make me more efficient and to make me better? Are you providing them custom GPs or a layout where they can go and collaborate with John Kitchens' AI? And now it's like, hey, before you ask the person ahead of you a question, go to this tool

first and ask you the question where all of your systems, all of your process are built into it. And now you are creating efficiencies within your organization, where now you are instilling a culture of collaboration with this technology and not just try this tool and try to figure out how to use it in your business. What is the infrastructure you are building in your organization that curates this culture of collaboration with this technology? Because I will tell you what, I always draw back to this quote. It is not the smartest of a species, nor the strongest that survives. It is the one most adaptable to change. Five years, who knows where all this is going to be,

John. But if you have that culture of collaboration that is ready to adapt, that is ready to grow, and you know how to simply communicate with this, you will be able to adapt to whatever comes next. But if you're constantly just introducing a new tool every single week and every single month, the new processes, your people will be confused. They won't be out there talking to more people. They'll be behind their computer, trying to figure all this out for themselves, trying to vibe code their own app, when in two months, all these apps are just going to be given to them and no charge from a lot of these places or a small. charge, right? There's like, there's that whole other argument that is coming with all this is

going to be commoditized and essentially given to you. But what is your culture around this technology? Because if it is a tool culture, you're setting them up to be on a never ending treadmill that is only speeding up. Technology is not slowing down. Yeah. So if it's sent it around tools, you're going to lose hard. If it's centered around collaboration, they'll be able to adapt to whatever comes next. Yeah. It's built. It's the same thing, right? Like what you've known for us, you know, in the last six, seven years of being, you know, us collaborated working together. But yeah. The thing is it's always what's the truth? What's the principle? What's the foundation? Like go back and reread Ray Dalio's book principles. Like go back and find truths and build everything

around the truths. Right. That's why. That's why. agent to CEO is it's real simple. It's vision. What's your business model? What's the strategy to support your business model in pursuit of the vision? What's the team have to look like that can execute the strategy within the business model and pursuit of your vision? What's the goal? Like that will never change. That's like I can I can, I can, we can run any endeavor, any business, just with those four key questions. And now we can unpack a lot within those four questions, but it's really pretty simple, right? So I love what you're saying is it's it's the methodology, it's the thought process,

is the collaboration. And go get Eric's tool. Oh, dude. That's that to me, if you're going to have one tool, that's the tool. One tool. And this is where, again,

if your culture is this AI tool is going to solve your problem, you are inviting just people who aren't going to want to work as hard. These AI tools will do all the work for you. Or are you installing a culture of this will make you better. Like this tool,

combined with your hard work and your collaboration and your discernment makes your thought process and your action better. Isn't making you a better individual or is this tool going to be the one that solves your problem? Yeah. Right? That's a dangerous world to live it. I'm running and gunning most of the time and on my phone.

But Leanne uses Hoosie every day, bro, every day. Like if she's on her computer, she's on Hoosie. Yes. 100% is what she's on. And I mean, the photo imaging, giving her, you know, content ideas where she can retweak with her, with her wording. Yep. Just, just she's in it.

She doesn't, I mean, one, one application within Hoosie at a time. Yes. Yeah, yeah. Yeah, but she's on Spark. I think once, you know, lens comes, I think, you know, that'll be utilized heavily. I think, obviously, you know, Canvas is my favorite AI tool of all time. out there. It's, it's, it's, it's, it is just incredible. So, Nick, I want to, I want to pivot for the last few minutes that we have here because, you know, our expert mentor conversations are, are really a lot of,

of how to, right? That's, that's, that's really what this whole expert mentor series has been, has been all about. And I mean, even, you know, you guys listen and go listening to, you know, you know, Nick's previous conversations. I think this is six, fifth or six time that Nick's been on with us. And being able to go back and go to email replay.com. They're all right there. all 305 episodes. And so the how-to part is really important. So I want to kind of jump back to the topic of the AI powered consumer. Yeah.

And let's help some agents adapt around this. So what are the two to three questions? Agents can start to ask to understand if their client is using AI in the search process? one of the two to three questions that they can ask to figure out if their clients is using AI in the process. Well, questions they can ask. To me, it's just identifying, like, we're in a little bit of, like, with AI, it's such a tricky space because it's adapting and growing faster than any technology we have ever seen. And it's going to continue down that rate. So to me,

So are you, all right. So let me identify. Let's break down this question. Are these questions they should be asking themselves? They should be asking the consumer or like. Is it okay? Do you think it's okay for, you know, if I'm an agent and working with you and, you know, Hey, Nick, you know, you know, who's helping you in this home search?

And are you utilizing AI in, in your home search? Yeah. Yeah. It's absolutely. Simple as that. Yeah. Just as simple as that. Yeah.

Just out of curiosity, where are you guys getting your information? Are you guys using AI in your search? Right. And then you can just open the conversation from there and just kind of see where people at. I'm pretty, you'd be surprised about how many people are utilizing it now. Yeah. I'm with you too. I think, I think that's probably just the go-to question. I don't know if there's many more questions than that because I think that question will lead to another question. And, you know, where are you guys searching? You know, I'm sure you're on Zillow. If I didn't get a Zillow lead from you, you know, you're on Zillow. What other, what are the platforms are you on? Where are you

at? So I think it's just being really inquisitive to get that out there. Don't assume, right? That's the biggest thing. I wouldn't assume they're on. I wouldn't assume they're not. I would I would want to ask to just because I think it's important for you to know. So kind of the information they're going to be getting fed, which is going to be biased, you know, to them. And so I think getting to know their goals, right? This is what we teach in CHSA, CHBA is what are you guys trying to do, man? What's the dang goal? Like what are you trying to do? Because now once I know the goal, now I can, I know to help you. And it's crazy, man. How many agents still don't even ask that dang question. Yeah. You know, and I think This is where the human elements is getting more valuable than ever.

And with AI, too, it's don't go out there looking for new things to do and looking for a problem that doesn't exist that you are now trying to solve. How do you use this to collaborate on the business and life that you currently have to make those parts exponential? Right. Like it's not going out there and trying to find a problem that you don't have to then go and solve because I'm sure you already have enough that it can help you with. How do you collaborate on the problems that you already have on your thought process on each one? to get that work done sooner. How should agents start to brand themselves? I mean, obviously, I know, you know, guys, go to go to Cream Institute, get with Nick,

get, get AI certified. But if they don't take that step and they're utilizing AI, is there ways that they should brand AI friendly, AI certified AI expert? Is there some ways that they should brand themselves? I feel like one, we do have the AI certified agent. So that's just crem.com. So if you guys want to go that route, we're the number one institute in real estate. So you guys can go ahead and utilize that.

your branding and like how you position yourself. We talked about this for years, John, the riches are in the niches. What is the niche that you are an expert on? So anybody who is searching that, anybody who's asking questions around it, anybody the AI agent gives them an answer to, if you are seen as the expert for this niche,

because again, the AI power consumer is going to have more information at their fingertips. And if you are just a real estate agent, and you have all these leads to have different questions, and you're not an expert in it, then you're just going to be sitting there. I'm like, well, I feel like I know more than you. Like clearly identify your niche, become an expert in it.

This is where you can collaborate with AI to even become a bigger expert in it. But identify your niche, brand yourself as that niche. And that's how you can really start branding and positioning yourself. Riches are in the niches. So yeah, what's your niche? What are you branded as? I love that. And, you know, one of the, one of the custom sparks that we put in Coach Kitchens AI was

the value proposition. So, and listen, man, I did this one day traveling in it, because I didn't know. I thought it was going to be

pretty quick. Yeah, yeah. Literally, I had a layover in Dallas. So I go to the admirals club. I've got about an hour, hour and a half layover.

Yeah. So I start going down, going down that path. Shoot, I got to go catch my flight. Yeah. I get on the plane. I get Wi-Fi.

I keep working through it. I land. And about the time, I'm about to land is when I finish it up. So I had a good two, two and a half hours of it just asking me questions on my value proposition. And what we built for is value proposition for agents from a recruiting side of things. Yeah.

And like it made me stop and really think. So when you're saying really narrow down, know who you're best equipped to serve, right? Obviously the skill set you bring to the table, then, you know, you got to kind of ask is, Is that a, is that a really addressable market? Is that a real market for me to be able to help? Yeah. You know, obviously then you got to navigate through that. But what it spit out that that gave me, gave exactly everything that you're talking about.

Now what I love to your point that you said earlier in this conversation is, now I'm going to go answer the public and I'm going to look for questions people are asking that relate to my, my target audience. That's the value proposition I can bring. Mm-hmm. No, you're absolutely right. And look, this is where you're using as a collaborative. I always like ask me one question at a time until you have a full understanding to move forward. I end every single prompt with that and just having a pool more information from me. And it, dude, it asked deep questions like, man, I never thought about it that way.

So now it's enhancing my critical thinking around it. And it goes deeper and deeper and deeper. And like you said, some of those conversations can go over an hour long. Yeah. Man, I'll tell you where I got serious about this. And we were at the Seattle rally, Jacob and Elizabeth Weaver. and we had from from leadership side of things obviously being able to have you know Glenn you know a couple hours away so he was able to come down to Seattle but we also got Kendall to come in and we're we're on a panel the night before with with with Carrie who's kind of face head of head of luxury. Debbie was there obviously with Glenn so we put Debbie up there with us.

She's amazing. She's fantastic. She even got to open up the open up the rally for us and it was it was just really cool. She did so good. Yeah. And then you had Glenn, Jacob asking questions, me and Georgia Tush or Kendall. It was, Kendall was next to me. And then Georgia and then myself.

And we're going through and they're just talking about, you know, that's all Glenn thinks about all day every day. That's all, that's all he's doing. Like he's, he's like, listen, the only two, I get, I get two news feeds every day. That's it. He goes, I read two news feeds and it's all about AI. Yeah. And we get done, and I'm talking with Kendall. And she's like, listen.

She goes, you have to. get and you have to read the AI driven leader by Jeff Woods. And I'm so glad you gave that book to everybody. Like like that's how much so so guys listening in. So so Nick was one of the one of the key sponsors at agent to CEO in Cleveland. And he gave a book obviously me taking up the Hermosi offer. So I gave everybody a Hermosi book. Since I since I had you know a couple hundred of them. But you gave this book. And you guys, you know, catching this, watching this, listening to this. If you guys have not read the AI driven leader by Jeff Woods, Jeff with the G, that is to me as the foundation. And that's where I got serious about it.

And everything you're talking about and then Eric, and I would say, listen, I mean, obviously anybody else you would recommend. Yeah. I think if you, if you pay attention to what Glenn's doing and you pay attention to what Eric's doing. Yeah. Obviously, you know, what, what you guys are up to. But, you know, really taking this, you know,

serious in a way, this is going to amplify. If, if you're hungry to grow, right, if you're, if you're looking to chill and kick your feet up

and be lazy and complacent, don't read AI, a German leader. Yeah. But if you really want to dominate your market and you want to be the best version of you, you got to have the tools in the foundation to be able to work through it. Mm-hmm.

I think that foundation, what you're saying is what, As leaders in this industry, you have a duty and responsibility to lead with AI, to build this culture within your organization. Don't outsource. Like, this is the, like, to me, you can't afford to mess this up. This is your entire future you are talking about. All the blood, sweat, and tears that you've done to build your business, to build your team, to build your organization can vanish if you mess this up. it really is that serious.

So get the book, read the book, go through it, understand what it means to be a leader in this AI powered world. Yeah, I love that. Nick, any final thoughts as we as we kind of wrap up here. I mean, like I said, I appreciate you carving out the time. And just much of a student as you are, I was looking back over, you know,

the previous episodes that that we've had. And, you know, you just, you go deep. down the rabbit hole and really, you know, obsessed on whatever it is you're focused on. And that this last year, year and a half obsession and really leading the charge and the direction. I can't thank you enough for what you're doing, your work and really who you've become and who you're becoming. So any final thoughts as as we kind of kind of wrap this up that we want to leave everybody

with? Yeah. I think the one point I just want to drive home is don't instill AI tool addiction into your organization. That is a treadmill you will never get off of. And it's a treadmill that you're on and it's only getting faster. And it's only getting faster. Introducing new tools every single month, introducing the new updates.

Every single time there's an update. It will only lead to tool addiction. Yeah. Start figuring out what is your culture around this? What collaboration are you building? Do you have an infrastructure that is built for your community to collaborate? and upskill them. If you do that,

you'll be able to adapt to wherever this goes. Yeah, that's so good. Brother, I appreciate you. I know we'll do it again. We won't wait 12 months. We'll do it a lot sooner to get you back in here. And guys, if you guys aren't connected with Nick,

all over social, if you want to dive a little bit deeper on the AI certification, is it crim.com. Is it crim.a.i? crem.a. Brother, I appreciate you. Thank you so much, really embodying what this whole expert mentor

series is about and just coming in and pouring into, you know, this community. I can't thank you enough, brother. Appreciate you. Thank you for having me on time. Thanks, guys. See you next time. Thanks for tuning in. If you're done guessing and ready to lead like a real CEO with a custom strategy, real accountability, and proven systems, check out my executive 101 coaching at john kitchens.com. Fill out the application and book your one-on-one call with me. Be sure to hit follow so you never miss an episode. Catch you on the next one. You know, I'm here.