KGCI: Real Estate on Air - The Easiest Way to Dominate with Video Market Updates

Episode Date: February 12, 2026

Summary:This episode with guest Ryan Rodenbeck is a tactical guide on how to create a simple, effective video market update that positions you as the local expert. The discussion focuses on a... repeatable system for creating, editing, and distributing short-form video content on a consistent basis. The episode offers actionable advice on what to talk about, how to make the videos compelling, and how to use them as a powerful lead generation tool to stay top-of-mind with your sphere of influence.

Transcript
Discussion (0)
Starting point is 00:00:00 Have you been meaning to start making video content, but maybe you weren't sure about what to do the content on? Or maybe you keep overcomplicating it so much that you never even get started. Well, if I'm speaking to your soul right now, this show is for you. Because we're about to share the simplest, easiest way to start doing video market updates and getting them out to your entire email list today. Our guest is Ryan Rodenbeck. He's the owner of Spyglass Realty in Austin, Texas.
Starting point is 00:00:25 He's an agent, speaker, podcast host, marketing junkie, and a super fun. dude. And because he is so fun, this episode is actually a little less pinpointed than we're used to doing a little more all over the place. And I share a lot more than normal. So if you're into that, stay tuned and expect to learn specifically how to create a market update video, how and how often to distribute the updates, steps to take to build your email list, and much more. You are listening to the Real Estate Rockstars podcast, the show for agents who've been around the block and are finally ready to build sustainable, scalable, businesses. My name is Shelby Johnson. I'm an Army veteran turned real estate entrepreneur,
Starting point is 00:01:04 and I've closed hundreds of deals as a solo agent, team leader, and investor. And now I host this beautiful podcast. And what's more is that this beautiful podcast hosts an annual real estate rock stars a mastermind each March in Austin, Texas. So if you want to go to the very best event of the entire year, one that's capped small, so it's super close knit, where the speakers come back and sit down next to you at your table, and you, leave feeling like your life and business are changed for the better, well, hit me up at the Shelby Show on Instagram for more details or check the link in the show notes. And for today, guys, get ready to learn how to create video market updates. Rockstars, welcome Ryan Rodenbeck. Okay, Ryan, it's 24. It's
Starting point is 00:02:04 halfway through the year. And I've yet to integrate hypothetically, by the way, I've yet to integrate videos into my marketing strategy. What do you tell me? What do you see to me? I would tell you it's the easiest way to get your personality across to people that you want to connect with. All right? Because when it comes to communication styles, the best thing you could do is face-to-face. The second best thing is video. The third best thing is a phone call, right? So, you know, and not only that, it takes a while to get good, right?
Starting point is 00:02:41 So I've had a podcast for four years. If you watch my first podcast, it is horrible. I mean, it's the worst thing ever. I mean, you can relate to that, right? So, yeah. So I think that, and not just that, like, the great thing about video is it can be multi-purpose. So what we do is we start everything on a YouTube first basis. So we do a video like a podcast or a property walk through.
Starting point is 00:03:10 Well, let's talk to agents here, right? So if you're walking through a community, like, or let's say a downtown building, right? You have your, you know, you do a video of you walking through the video, through the building. Then you take that video. It can be put into a newsletter. It can be cut into shorts. It can shut into reels to TikTok clips.
Starting point is 00:03:33 You can even transcribe the video and put it in chat, GPD, and make that a community page. Okay. Yes. Yeah, I'm overwhelmed now. But yes, okay, I'm with you. So step one is start now, get over yourself. Like, you're out there. You're nervous. And you're totally right. By the way, I was just muted. So when you were like, you can relate, right? And I like said nothing. I was wondering if it was my connection. I was like trying to unmute. And then I just left you hanging. But like, no, for real. I can relate. Like the first episode I did, I was like shaking, nervous, sweating, stumbling over my words. And then the idea of like going out to other people to listen. Like I was, I was freaked. I was. I was freaked. I was. I was. Yeah. And so, yeah. But. And now, but now, like, you know, it's funny how things work, right? Like, like, I speak at conferences sometimes. I'm not, not like a huge speaker or anything, but, like, you know, I'm getting there where I speak at conferences. I'm not as comfortable with that, right? Like, but, like, I can get on a podcast any day on front of the video and I'm completely comfortable. And so it's like repetition.
Starting point is 00:04:39 Just like with everything. Okay, gotcha. So hypothetically, like we're in, we're in, we're, We're starting now because we're going to get in the reps. It takes a while before we get good. And then step two, that step one, would be to commit to a long form type of video. Because if you commit to the long form, whoa, words, form type of video, then you have the ability to multipurpose into all of those other things that you listed. Actually, I'm not saying that. Okay.
Starting point is 00:05:07 No. I think maybe you might have to work out with that. Like, I mean, I think putting out, a market report video is very, very valuable for an agent, okay? And especially if you get, you know, to the microgeographic level, what's the word they teach you in real estate, homeogenius or you know what I'm talking about? That's a lot of syllables, dude. Yeah, I know, I know. It's where they talk about you're very specific geographically. So let's say that you're, you're, you're, you're,
Starting point is 00:05:43 you know, have a neighborhood that you're farming, right? And you were to pull the stats on it every month and you say, look, I mean, this does not have to be high tech either. And I think that's the problem that most real estate agents get into. They're like, oh, I need a, you know, I need a graphic designer. I need an editor, all that. Like, look, I mean, I'm telling you, like, we've got, you know what, this here is your friend. I mean, like, it can be as low tech as that.
Starting point is 00:06:15 And people appreciate that. Now, obviously, if you get some video editing software and you overlay the stats, whatever, that's great. But do not let perfection be the enemy of complete. Totally. And for those of you listening, when he held up that thing, you were on the edge of your seats, you're like, what was that? It was like one of those paper easel things where you write on with like a marker. And to add on to that, I think that it's like coming down. back full circle. There was a phase where like the really polished looking videos were super
Starting point is 00:06:47 trendy and what everyone wanted to see. But I feel like now more and more, it's like the more authentic, the more it feels like it's an actual person and not just like this beautiful robot through the screen. I feel like that is more and more appealing to the average viewer. Absolutely. Yeah. I mean, there's like studies shown, you know, like that that people want authenticity, right? Having 4.7 out of five stars is better than having five stars. Well, on that note, though, guys, if you're listening and you've been listening to this podcast for a while or even just once and you think it's better than 4.7 stars, go over to Apple because I am really working to get past the 4.7 star barrier. We have like 830 reviews. And we need to be
Starting point is 00:07:35 4.8. Okay. I will die on this hill. Okay. Actually, I don't know. I think 4.7 is a good place to be. Dude. Yeah. No, okay. Good is the enemy of great. And I'm going for great right here, Ryan. So don't fight me on this. Okay. You got it. You got it. Yeah. Okay. Let's, I actually think that this example is really good. I would love to deep dive on your idea about doing a market report video. So with that, what can we, can we break that down? What does that video look like? The, length of time, the information shared, all the things. Yeah.
Starting point is 00:08:08 So what we do for our agents, okay, is, you know, we have agents in different parts of, I've got 150 agents that work for me all across Central Texas. And the, we have someone seller lead. So what we'll do is we'll, we'll, you know, do a downtown Austin market report, Barton Hill's market report, right, where a lead will come in to get the market report. And so this is, and this is indicative of, of any process. right so let's say you get any lead even your your neighbors your friends whatever right you have a you have a a potluck street dinner and you put them all on your email newsletter it can be easy as simple as
Starting point is 00:08:46 that right and so you're going to send them you know obviously it's so easy like what i used to do when i was in production i would pull up the stat so we're in june right now at big at at at at the end of May, after May is done, I would pull up the stats from May 24 and then May 2020. And I would have my quick CMA. I guess you know what a quick CMA is, right? And so I would say, okay, last year the average house was this large. It had, you know, a price per square foot of this. The average price in this neighborhood was this. And then this year, it's, in comparison, this. Like, that is the most simple and easy thing to do. And it's valuable for consumers. So that's part one of it, right? Part two of it is distribution. So how do you, how do you distribute
Starting point is 00:09:48 that? Well, you know, with our people that we're doing, like as we bring in leads, we're collecting a group of leads. Like I'll use downtown Austin as an example because we're getting about 30 registrations a month, where they come in and they register for this, you know, a market report, which we send them in an email, which is like, you know, a little flashy book or whatever. But what we're doing with that is we're sending them a video every month. The assigned agent has to do a video and say, hey, guys, guess what? We're going to tell you what's happening in downtown Austin this month versus last year. And that's informative because the thing that we have to do as agents more than anything is add value.
Starting point is 00:10:30 Okay, I'm so with you. I really like that. Let's break down. So part one would be creation, right? And then part two is the distribution that you talked about, getting it out there. So I'm going to go back to part one for the video creation real quick before I do want to dig into the part two as well. But for this creation. First of all, I love that it's as simple as going the MLS and pulling a report for the past two years and then just essentially just sharing that information because it's not like you have to create anything. You're literally just sharing the stats. So with that, though, when you're doing it. Are you, how are we filming it? Is it vertical? Is it horizontal? What's the length in the time of the video? Like any more tips for like the meat of this? Well, so again, perfection and completion, right? You know, if you're an average agent and you're first getting into this or newer agent rather than an average, you know what I mean? But like it's your iPhone. Now, as you know that probably more than anybody and the most important thing when you do video is audio. right so spend look you can get these like lov mic things like this is like kind of this is a dGI so it's kind of expensive but you can get one for like 30 bucks on amazon right so you you you know
Starting point is 00:11:42 have your your iPhone will work completely fine it does a trick have good audio and you know the way i would probably do it would be to um have your quick CMAs are funny you know what last year birth to this year is that the length of the video no longer than five minutes at the most. And because that's, that's, I mean, especially if you're talking about one neighborhood or one city or whatever, right? No more than five minutes, five minutes might be. Right, right. So, so, so, so and then make sure you're centered in the video because, because here's what you can do. Like when you have that video, the, the, what do you call it, um, landscape mode, right? Then that can be,
Starting point is 00:12:28 cut into YouTube shorts, reels, TikTok videos. And that can be multi-purpose on LinkedIn. You can transcribe it. And then what I would do, what I actually would do, what I would do, what I did do when I was doing this four years ago, was I would put it into an editor and whatever I said a number, average price per square foot in Barton Hill's neighborhood is $750 per square foot. I would overlay that in the editing software.
Starting point is 00:12:57 And especially now with like, you know, all these AI tools, it's easier than ever. It's easy, but it's also overwhelming because there are so many freaking tools out there. You can spend an entire week just like looking at all the different tools, comparing, contrasting, checking pricing. And then you know what? The next day comes out and there's like 10 more on the market. So it's a love hate in my world. So here's what I'd say for people that feel that way. Forget the editing.
Starting point is 00:13:23 Okay. Forget it. because again, you want it out there. And if you can edit, if you can do a market report with, with, you know, semi, you know, without, you know, without a whole lot of breaks, then don't even worry about the editing. You can go, like if you load it to Facebook or YouTube or whatever, like, like the transcription is going to happen. And again, the reason I say this is because, you know, perfection is the enemy is complete. And I know people like my five minute shitty video will outperform your non-existent video 100% of the time. Every day of the week.
Starting point is 00:14:02 Yeah. Every day of the week. It's true. Right. Okay. So at this point, we're not overthinking it. We are, you know, using the information at our fingertips within the MLS to regurgitate in an authentic and personal way, this market updates, market report. And now we are looking to distribute.
Starting point is 00:14:21 But with this, you mentioned earlier using the market report as a lead magnet. So are you running ads throughout these areas being like, you know, click, do you want your free market reports? That way you click and lead capture. Is that the plan or what? Yeah, yeah. We're running Facebook ads in different neighborhoods. Now, that can be tough because, you know, Facebook years ago started, you can't do geo-fencing
Starting point is 00:14:48 anymore because of like, you know, fair housing laws or whatever. Yeah. Yeah. Yeah. So, so, so we, what we, what we have to do to get around that is you have to buy list and then upload it. But that's difficult. So let's say that's more of a bigger company type thing. Right. We're bringing back. Sorry. I went off-roading. We're going to bring it back. No, no. So, so, so what I would say is like, you know, I'm thinking of the, you know, of a newer, I'm not even newer age. Someone that just doesn't want to spend thousands of dollars on lists, right? How do you get people to join your list? I would, you know, certainly if I'm an agent that is working in a neighborhood, I would have a, I would get to know your neighborhood. I would have a Facebook group, even if there's another one, put one out and be more
Starting point is 00:15:36 useful, add more value than the one that's out there. You know, you have next door, you've got, I mean, honestly, like you can go door to door and leave a card. that says, you know, join our Facebook group or we talk about, you know, what the monthly market stats are. Okay. And I think that's so valuable to agents. It's like when I was like really creating my business and really trying to get started, I had this coach and he was like, go deep, not wide.
Starting point is 00:16:11 He said that all the time. So how do you go deep? I mean, it's door to door. It's like potluck. street dinners, you know? It's making connections with people. And I think that's the way you really create a real estate farm and a sphere of influence business. Yeah, totally. So it's like you capitalize on everything that you can do online. You mentioned the Facebook groups. And then also you can find other local groups or local maybe investor groups or moving to your city groups and you can share on
Starting point is 00:16:43 those as well. But then like you said, where it's, it's not just that. It's like layering it with, okay, now I'm going to find all of the local events for that neighborhood. I'm going to go to them. You know, and I'm going to build relationships. And when I build these authentic relationships, invite them and just kind of layer that cake. And it will all, you know, turn out beautiful. Well, the funny thing is, is, yeah. So, I mean, I live in the same, I live in the neighborhood for 15 years when I was married and had a kid. And my agent would be like, how do you get into, you know, a neighborhood like you're into Ryan? And like, how do you dominate that neighborhood? Well, first of all, you move into that neighborhood and then you have a kid.
Starting point is 00:17:31 And then you send the kid to school with a bunch of t-shirts. I mean, I'm joking, but not really. Like, you want to get a luxury living, move into a luxury neighborhood. And that wasn't what happened with me because I moved into a neighbor that wasn't luxury that became luxury. Nice, dude. Yeah. But it's like community involvement, right? Like farming a neighborhood is so much more than sending postcards.
Starting point is 00:17:59 I always tell, and we have like the best farming, you know, software that you can use. But it's not a magic kill. It's a supplement. If you're farming a neighborhood, then you need to be involved with a PTA. You need to be having open houses. You need to be having listings. If you don't have listings, then you need to be having, be able to hold open houses for the people that do have listings. You need to be front and center.
Starting point is 00:18:23 Postcards, Facebook ads. There's nothing better than showing up to the, God forbid, the homeowners of the station meeting, which I did forever. It's like, oh, God, kill me. But. Got to do what you got to do. But, okay. So at this point, we have. We have created the video, the micro report.
Starting point is 00:18:44 We have, hypothetically, we built our list. You know, we've gone into a bunch of different places. You just list all that. So now we have our list and we're ready to send it out. How are you, are we embedding the video? Are we using a tool? Like, are we, what CRM are we using? What's the frequency?
Starting point is 00:19:02 You know I got questions. Sure, sure. So that also brings me to a huge point. The best way for you to get a list of people in your newsletter is hands down open houses. And I hate open houses, but I've made so much money off of them. So you have your video. You like what the way we handle it is we put it on YouTube. Okay.
Starting point is 00:19:27 And then you can use any, any software you want, you know, I mean, you don't want to use Gmail because you only do 250 emails. I mean, unless you're under 250, you're golden. But we use follow up boss, but you can use MailChimp, whatever, right? And so, you know, when you're sending out the market stats, you're going to upload your video on YouTube, turn it live. You're going to have a thumbnail, which is super important, right? And then you're going to take a screenshot of that thumbnail, and you're going to put it inside the video. And then you're going to, you know, hyperlink the YouTube video. into that. It's so simple. I mean, it really is. I mean, like it sounds complicated,
Starting point is 00:20:13 but it really is not. And I think, I mean, honestly believe that's the best thing you can do. So that's only one part of it. That's only one part of it, right? You have a five-minute video, then you're taking 15 to 45-second clips of that, and you're putting that on YouTube. I mean, I'm sorry, YouTube shorts. You're putting that on TikTok. You're putting it on Instagram. You're putting it on LinkedIn. I mean, one video has so much traction because the number one thing, in my opinion, which is, I think, a very valuable opinion, that a number one thing that an agent can do is grow their audience, period. The funny thing is that when I first started doing video, it was simply for the purpose of, you know, of selling homes. And then when I stopped
Starting point is 00:21:00 selling home that I went completely out of production. My entire video format changed. So if you go to, you know, my podcast, my Instagram, any of that, it's so funny. My Instagram is so self-serving. There's like almost no personal issue. Like, like, you know, it's like you think I'm the most professional person in the entire world, which is not exactly true. I mean, I can't be professional. Does the man who drank, what was it right before was a vodka? I can't Oh, tequila. You're like, no, that was a prop.
Starting point is 00:21:33 That was a prop. Yeah. Yeah. Okay. Okay, Ryan. I love it. Right. But, you know, what the funny thing is, is, you know, I don't, like, like, I'm on your podcast right now, okay?
Starting point is 00:21:46 And so I'm able to interject my personality. This is something I do struggle with. I'm able to interject my personality a lot better on your podcast than I do on my podcast. right um yeah you ever struggled that that's crazy but i know exactly what you're talking about i know exactly what you're talking about so that's something that i i continue to struggle with on this show actually because it's not like mine to to mess up or be and so i'm like super protective over the real estate rock stars brand that was built i mean this podcast is around since 2014 so there's like so much more like made up built in my head like pressure to just be on that i i actually have another podcast the aged gold mine
Starting point is 00:22:28 that I, you know, Ali Garcet and I started from the ground up. And that one is just kind of like a should show. You can just, I mean, but all this to say is like, I don't know, you can drink, you know, take your shots run around the house, say whatever you want, you know. I'm great at shit shows. Okay. Okay. Well, perfect. So all that to say, it's like, it does kind of depend. And it's weird because you get so in your head about things that it's like you're always trying to be the most authentic version of yourself, but also keep in mind like your target audience and the, bigger picture. I don't know. Dude, there's layers. It's hard. Well, and to be fair, I am very, very professional, right? But it's funny things. Like, you message me this morning on Instagram.
Starting point is 00:23:11 And I think that you and I are very similar personality types, like we're, you know, can be a little silly and professional. And so I think that like, that's one of the reasons why I'm, I'm much more relaxed right now. Like, you're a great host. So. So kudos you. Thank you. Yeah. Oh my gosh. Okay.
Starting point is 00:23:33 Now for the sake of our listeners, I feel like we have to bring it back to what we were talking about before, which was the, we built this list and you just went through how we upload the video to YouTube. We turn it live. We create a really good thumbnail. We screenshot that. We embedded into our CRM into that message that goes out about the market update and hyperlink the thumbnail.
Starting point is 00:23:54 So it takes them to the YouTube video. My questions for that email that we're sending out now to that list is frequency. How often are we doing these market updates? Oh, at least once a month. Yeah, for sure. Now, you can supplement that with other things. But I will tell you, my last year in real estate, I did about $26 million in sales. It was probably the best year I ever had.
Starting point is 00:24:21 And I owe so much to a newsletter. I think it's the most important thing that an agent can do. But you also have to be careful because people get so much newsletters. You can't just buy this. I've seen all the companies. It's like, oh, we'll send your newsletter. It's time to water your plans or change your AC filter. No, you need to be adding value.
Starting point is 00:24:44 And I think there are several ways to do that. There are market reports. There are things that people care about. Like right now, like today, like right now, it's about the day. Like make a list of shit you can do in Austin that you do not have to be in 103 degree heat. Right. Like anything that you Google that you think about Googling could be something at topic. Right.
Starting point is 00:25:11 So, you know, the anchor property of your newsletter is going to be the market reports. But if you can start supplementing, at the very minimum, market. reports are once a month. But then if you can start supplementing things about, things really care about, I'm like, I have my son this weekend, and I'm thinking like,
Starting point is 00:25:34 what the hell am I going to do with him? It's not going to burn, right? So I was like indoor pickleball courts. I don't know, whatever the hell it is, right? Dog parts. I don't know. Things to do with kids, things to do, you know, day trips.
Starting point is 00:25:46 There are so many things. But you want to add value in between there. Because when you have a list and it grows and grows and grows and grows and and people are looking and they're getting value when they do not need you to buy or sell property they're going to automatically think of you when they do need to buy in self property. With that list, are you also like when you get a new listing, are you sending out your list? Like it's a part of your marketing, your listing presentation where you're like, I have a list of this funny people, I send it out or is that something you're more
Starting point is 00:26:22 protective you don't want to like? What are your thoughts on that? I think it depends. I think I would do, if you're adding value and you look at your metrics, in other words, if you're, if you're, you know, you're getting a 45% open rate, you know, four to five percent click through rate, I would definitely try it out and see how many people open it. You know, most of these, these, you know, email distribution platforms give you the metrics of, you know, I believe it's 40% or higher open rate and a 3 to 4% or higher click through rate. Those are good metrics, right?
Starting point is 00:27:01 So if you have a listing, you want to send it out and it gets 20% open rate and a 1% click through rate, don't do it again. You want to provide value. Yeah. Okay. I agree with that. And also, so this is one of the things, I'm revamping. I don't tell you that. I have that identity crisis where I was like, what do I want to do?
Starting point is 00:27:21 and I became podcastos, and I'm not going to stop posting, but I'm getting back into production in a new city, brand new city, building from the ground up. And it's very fun for me because I get to do it like hyper strategically this time because the first time when you're learning how to be an agent, you can't really be strategic because you don't know what you don't know. But now I know. But one of the things I was thinking about, which is why I asked you that question, is because in thinking through the listing presentation, I do think that a lot of agents are like, I'm going to put it out to my social media and I'm going to put it out to my distro list. And I'm I'm leaning no.
Starting point is 00:27:52 Like, I don't think I will because, first of all, my, my followers are, you know, years and years worth of invite. It's like, it's a, they are not people who are living in Lexington, Kentucky looking to buy a house, one. So I am going to alienate my followers who my target audience, it's not exactly like I'm not here to sell to clients on my Instagram hypothetically. Right. And also my, my, when you post now the, the algorithm is choosing who you,
Starting point is 00:28:21 you are showing to. So even if you have, hypothetically, I have like 800 or whatever followers, but how what percent are going to see that? So if I'm talking to a seller and I'm legitimately trying to move this property, the best bet is not for me to post it on my social media. The best bet is what we're going to be doing, which is running ads to this whole other strategy for another day. But then we can target. Like you said earlier, like you can target who you show that content to. It's not alienating my audience and it's better for the client. Yeah. So, so our Instagram So I've got, you know, Ryan Rodenbeck is my own personal. But we also have SpyGust Realty.
Starting point is 00:28:58 SpyGust Realty has 13,000 followers, okay? Which is a decent amount of following for a brokerage, right? And our agents, like whenever they'd have a listing come up, we would put it up there. And finally, it's a big. And like every in the brokerage, you're like, you're 150 agents. You're like, oh, I want my listing on there. I'm like, guys, nobody gives a shit about your listing. Totally.
Starting point is 00:29:20 And you're, you know, like, like, it's like, like, they want human interaction, okay? And, and like, they're not adding any value by posting a property unless it's like the Taj Mahal, Lake Austin Riverfront, you know, like, like nobody cares about it, you know? So, yeah, you're going to diminish your brand by putting out crappy. And I'm not saying crappy, not the house is crappy, right? It's not, you need to deliver to the audience what they want to hear. or what they want to see. Totally. And that's why this kind of goes back to,
Starting point is 00:29:53 we've interviewed some people on this podcast whose entire Instagram or social media following in general was built around a specific niche, niche, whatever, which hypothetically, like they're home tours. You know, and so all they post is home doors and they're beautifully done.
Starting point is 00:30:08 And so therefore, all of their followers that they've grown are expecting and wanting home doors. In that specific case, does it make sense to include that in your listing presentation? Absolutely. Does it make sense
Starting point is 00:30:18 to push it out to your audience. Absolutely. But if you're sitting there and you're like, my top followers are my mom, my grandma who's in two states over, and everyone at my brokridge, it's like, yeah.
Starting point is 00:30:30 I wouldn't put, I would not put my Instagram unless it's completely and utterly warranted, meaning like if you're selling a, you know, a river house that's gorgeous, you know, that works.
Starting point is 00:30:44 But like if you're selling a home that's not going to fit, like I wouldn't put it in there. Right. I mean, your Instagram, your social media audience really like you're doing, you're lying to people if you're saying, hey, I've got a great following and people are going to want to see your house on Instagram. Find another avenue. You know, your personal brand is not, and that's what social media is. Your personal brand. It's not marketing. It's branding. You're branding yourself. Marketing is marketing a specific goods or product. I love that you brought up that delineation. Is that the right word? I'm not sure.
Starting point is 00:31:18 different. Yeah, I think so. Yeah. It's mean, because I do think that it's very muddied in our industry where people are like, oh, I'm going to do marketing or I'm going to do lead generation. And then they post something on Instagram and they're like, I did it. And it's like, no, I mean, there's differences. There's like lead generation. What are you doing to actively bring in clients into your business now? Like people who are interested buying and selling and investing. And then there's the building brand over time. So people, when they think real estate, they think of you. It's just different. Yeah. And I think that agents really need to start building. building their brand. That's the number one thing that they can, sorry, it's not the number one thing.
Starting point is 00:31:53 Number one thing is lead generation, period, period. But the secondary thing is, is becoming an authority in whatever it is you do. And so how do you do that? You add, simply add value. Think about adding value every single day. Dude, this, this conversation has been more, it's been so fun. I really, really love this. But before I let you go, before we had to wrap up, you brought an awesome tool for us today for our listeners, which you can go to real estate racksorrsnetwork.com, go to the toolbox to get Ryan's freaking, well, do you want to tell them what it is, Ryan? You know. Did your assistant do it?
Starting point is 00:32:29 I, so, yeah, I have no idea what it is. Oh, seriously? Oh, okay, well, I will share. So this is Spyglass, which is your brokerage, SpyGus Realty, Wow, Words again. It is the home selling system. So this is a, and I read through it all before, it is a very detailed, very professional polished. Essentially, a listing presentation of what, you know, sellers need to do in order to get prepared, but also how you guys are going to drive traffic to that listing outside of just listing it on the MLS,
Starting point is 00:33:03 which is not a marketing strategy. If you're at a listing presentation, you're like, I'm going to put it on the MLS. Like, there's more to be done. So definitely. Especially right now. Exactly. Right now, it's just not going to cut it the way it was in 2021 or 20 or whatever. So yeah, go check it out.
Starting point is 00:33:22 I'm like number two. Where's the numbers? They're getting me right now, but that's okay. Okay, Ryan. So what, tell us what are you working on now? What's in the works for you? Yeah, we, okay, so my company, we just hired, we're now part of leading real estate companies of the world, which is a independent, global community that shares.
Starting point is 00:33:44 referral. So we just hired a relocation director, which I'm super excited about. And we're very entwined with Zillow. We were the number one Zillow Flex team, the largest Zillow Flex team in Austin. And we just got Zillow seller connections. Thank you. Oh, and then, as I told you this morning, on Thursday, I was out of town in Chicago. We have been in the Austin Business Journal, best places to work. Number two to number seven, started number seven for the past five years. On Thursday, we won number one best places to work in Austin so I'm super proud about that. Congratulations. Oh my God. There's another moment where I didn't unmute five of the last enough. Congratulations. That's freaking amazing. So if you are, if you know, if agents are in Texas,
Starting point is 00:34:27 where in Texas are you if they're like, I want to join your brokerage? Austin, Texas. Okay, perfect. Awesome. And then where can people reach out if they, maybe they don't want to join your brokerage yet, but they just want to connect more with you or more about you and your team. Where's the best place to go? Sure. On Instagram. It's Ryan Rodenbeck, R-Y-A-N, R-O-D-E-N-V-E-C-K, and then RealtyHot. Excuse me, RealtyHack.com. And hot, yeah. Ryan, is there anything we miss?
Starting point is 00:34:58 There's anything that we didn't touch on that you really wanted to touch on or share with our listeners? You know, I would just say this is a very uncertain time for real estate agents, okay? we've got all this stuff going on with a post-MAR lawsuit and all that. Keep positive because if you have a hard work ethic, a good work ethic, right, you're going to flourish in this industry. Do not let the news of everything that's going on keep you down. Be positive, work harder than anybody else, and you will flourish. Love it. Okay.
Starting point is 00:35:33 And guys, you know the drill if you want to hang out with me and the owner of the show. We are the Shelby Show and Aaron Amund just stay on the gram. love to hear from you always make sure you go over and also follow and share love to Ryan Rodenbeck on the gram and otherwise guys that is all we have for today Ryan thank you so much for hanging out with me and real estate rock stars thanks for listening this podcast is a part of the C suite radio network for more top business podcasts visit C dash sweet radio dot com

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