KGCI: Real Estate on Air - The EASIEST Way to Dominate with Video Market Updates with Ryan Rodenbeck
Episode Date: January 20, 2025...
Transcript
Discussion (0)
Have you been meaning to start making video content, but maybe you weren't sure about what to do
the content on? Or maybe you keep overcomplicating it so much that you never even get started.
Well, if I'm speaking to your soul right now, this show is for you.
Because we're about to share the simplest, easiest way to start doing video market updates
and getting them out to your entire email list today.
Our guest is Ryan Rodenbeck.
He's the owner of Spyglass Realty in Austin, Texas.
He's an agent, speaker, podcast host, marketing junkie, and a super fun.
dude. And because he is so fun, this episode is actually a little less pinpointed than we're
used to doing a little more all over the place. And I share a lot more than normal. So if you're
into that, stay tuned and expect to learn specifically how to create a market update video,
how and how often to distribute the updates, steps to take to build your email list, and much more.
You are listening to the Real Estate Rockstars podcast, the show for agents who've been around the
block and are finally ready to build sustainable, scalable businesses. My name is Shelby Johnson. I'm an
army veteran turned real estate entrepreneur and I've closed hundreds of deals as a solo agent,
team leader, and investor. And now I host this beautiful podcast. And what's more is that this
beautiful podcast hosts an annual real estate rock stars mastermind each March in Austin, Texas.
So if you want to go to the very best event of the entire year, one that's capped small,
so it's super close knit, where the speakers come,
back and sit down next to you at your table and you leave feeling like your life and business
are changed for the better. Well, hit me up at The Shelby Show on Instagram for more details or
check the link in the show notes. And for today, guys, get ready to learn how to create video
market updates. Rockstars, welcome Ryan Roden back. Okay, Ryan, it's 2024. It's halfway through the
year. And I've yet to integrate hypothetically, by the way, I've yet to integrate videos into my
marketing strategy. What do you tell me? I would tell you it's the easiest way to get your
personality across to people that you want to connect with. Because when it comes to communication
styles, the best thing you could do is face to face. The second best thing is video. The third best thing
is a phone call, right? So, you know, and not only that, it takes a while to get good.
Right. So I've had a podcast for four years. If you watch my first podcast, it is horrible. I mean, it's the worst thing ever. I mean, you can relate to that, right? So yeah. So I think that and not just that like the, the great thing about video is it can be multi-purpose. So what we do is we start everything on a YouTube first basis. So we do a video like a podcast or a property walk through. Well,
Let's talk to agents here, right?
So if you're walking through a community, like, or let's say a downtown building, right?
You have your, you know, you do a video of you walking through the video, through the building.
Then you take that video.
It can be put into a newsletter.
It can be cut into shorts.
It can shut into reels to TikTok clips.
You can even transcribe the video and put it in chat, GPD, and make that a community page.
Okay.
Yes. Yeah, I'm overwhelmed now. But yes, okay, I'm with you. So step one is start now,
get over yourself. Like, you're out there. You're nervous. And you're totally right.
By the way, I was just muted. So when you were like, you can relate, right? And I like said nothing.
I was wondering if it was my connection.
I was like trying to unmute. And then I just left you hanging. But like, no, for real. I can
relate. Like the first episode I did, I was like shaking, nervous, sweating, stumbling over my words.
And then the idea is it going out to other people to listen. Like,
I was, I was, I was, yeah.
And so, yeah.
And now, but now, like, you know, there's, it's, it's funny how things work, right?
Like, if, like, I speak at conferences sometimes.
I'm not, not like a huge speaker or anything, but, like, you know, I'm getting there where I speak at conferences.
I'm not as comfortable with that, right?
Like, but, like, I can get on a podcast any day on front of the video and I'm completely
comfortable.
And it's, so it's like repetition.
Just like with everything.
Okay, gotcha.
So hypothetically, like we're in, we're starting now because we're going to get in the reps.
It takes a while before we get good.
And then step two, that step one would be to commit to a long form type of video.
Because if you commit to the long form, whoa, words, form type of video, then you have the ability to multi-purpose into all of those other things that you listed.
Actually, I'm not saying that.
Okay.
Okay.
No, I think maybe you might have to work out with that.
Like, I mean, I think putting out a market report video is very, very valuable for an agent.
Okay.
And especially if you get, you know, to the microgeographic level, what's the word they teach you in real estate, homogeneous?
You know what I'm talking about?
That's a lot of syllables, dude.
Yeah, I know, I know.
It's where they talk about you're very specific geographically.
So let's say that you have a neighborhood that you're farming, right?
And you were to pull the stats on it every month and you say, look, I mean, this does not have to be high tech either.
And I think that's the problem that most real estate agents get into.
They're like, oh, I need a, you know, I need a graphic designer.
I need an editor, all that.
Like, look, I mean, I'm telling you, like, we've got, you know what, this here is your friend.
I mean, like, it can be as low tech as that.
And people appreciate that.
Now, obviously, if you get some video editing software and you overlay the stats, whatever, that's great.
But do not let perfection be the enemy of complete.
Totally.
And for those of you listening, when he held up that thing you were on the edge of your
seats or like, what was that? It was like one of those paper easel things where you write on with like
a marker. And to add on to that, I think that it's like coming back full circle. There was a phase
where like the really polished looking videos were super trendy and what everyone wanted to see.
But I feel like now more and more it's like the more authentic, the more it feels like it's an actual
person and not just like this beautiful robot through the screen. I feel like that is more and more
appealing to the average viewer. Absolutely. Yeah. I mean, there's like,
studies shown, you know, like that people want authenticity, right? Having 4.7 out of five stars
is better than having five stars. Well, on that note, though, guys, if you're listening
and you've been listening to this podcast for a while or even just once and you think it's better
than 4.7 stars, go over to Apple because I am really working to get past the 4.7 star barrier.
We have like 830 reviews.
And we need to be 4.8.
Okay.
I will die on this hill.
Okay.
Actually,
I don't know.
I think 4.7 is a good place to be.
Dude.
Yeah.
No, okay.
Good is the enemy of great.
And I'm going for great right here, Ryan.
So don't find me on this.
Okay.
You got it.
You got it.
Yeah.
Okay.
Let's,
I actually think that this example is really good.
I would love to deep dive on your idea about doing a market report video.
So with that,
Can we break that down? What does that video look like? The length of time, the information shared, all the things.
Yeah. So what we do for our agents, okay, is, you know, we have agents in different parts of, I've got
150 agents that work for me all across Central Texas. And the, we have someone seller lead. So what
we'll do is we'll, we'll, you know, do a downtown Austin market report, Barton Hill's market report,
right where a lead will come in to get the market report and so this is and this is indicative of
of any process right so let's say you get any lead even your neighbors your friends whatever right
you have a you have a a potluck street dinner and you put them all on your email newsletter it can be
easy as simple as that right and so you're going to send them you know obviously it's so easy
like what I used to do when I was in production, I would pull up the stats.
So we're in June right now.
At the end of May, after May is done, I would pull up the stats from May 24 and then May
2023.
And I would have my quick CMA.
I guess you know what a quick CMA is, right?
And so I would say, okay, last year the average house was this large.
It had, you know, price per square foot of this.
The average price in this neighborhood was this.
And then this year, in comparison, is this.
Like, that is the most simple and easy thing to do.
And it's valuable for consumers.
So that's part one of it, right?
Part two of it is distribution.
So how do you distribute that?
Well, you know, with our people that we're doing, like as we bring in leads, we're collecting a group of leads.
Like I'll use downtown Austin as an example because we're getting about 30 registrations a month where they come in and they register for this, you know, a market report, which we send them in an email, which is like, you know, a little flashy book or whatever.
But what we're doing with that is we're sending them a video every month.
The assigned agent has to do a video and say, hey, guys, get a.
guess what? We're going to tell you what's happening in downtown Austin this month versus last year.
And that's informative because the thing that we have to do as agents more than anything is add value.
Okay. I'm so with you. I really like that. So let's break down. So part one would be creation, right? And then part two is the distribution that you talked about, getting it out there.
So I'm going to go back to part one for the video creation real quick before I do want to dig into the part two as well.
But for this creation, first of all, I love that it's as simple.
as going the MLS and pulling a report for the past two years and then just essentially
just sharing that information because it's not like you have to create anything. You're literally
just sharing the stats. So with that, though, when you're doing it, are you, how are we filming
it? Is it vertical? Is it horizontal? What's the length in the time of the video? Like any more
tips for like the meat of this? Well, so again, perfection and completion, right? You know,
if you're an average agent and you're first getting into this or newer agent rather than an average
you know what I mean but like it's it's your iPhone it well now as you know that probably more than
anybody and the most important thing when you do video is audio right so spend look you can get these
like lov mic things like this is like kind of this is a dGI so it's kind of expensive but you can
get one for like 30 bucks on Amazon right so you you you know have your your iPhone will work
It does a trick, have good audio.
And the way I would probably do it would be to have your quick CMAs are in front of you,
know what last year versus this year is, the length of the video no longer than five minutes
at the most.
And because that's, I mean, especially if you're talking about one neighborhood or one
city or whatever, right?
No more than five minutes, five minutes like you.
Right.
So, so, and then make sure you're centered in the video because, because here's what you can do.
Like when you have that video, the, the, what do you call it?
Landscape mode, right?
Then that can be cut into YouTube shorts, Reels, TikTok videos.
And that can be, you know, multi-purpose on LinkedIn.
You can transcribe it.
And then what I would do, what I would, actually what I would do, what I did do when I was doing, what I was doing,
this four years ago was I would put it into an editor and whatever I said a number,
average price per square foot in Barton Hill's neighborhood is $750 per square foot.
I would overlay that in the editing software.
And especially now with like, you know, all these AI tools, it's easier than ever.
It's easy, but it's also overwhelming because there are so many freaking tools out there.
You can spend an entire week just like looking at all the different tools, comparing and contrasting,
checking pricing.
And then you know what?
The next day comes out and there's like 10 more on the market.
So it's a love, hate in my world.
So here's what I'd say for people that feel that way.
Forget the editing.
Okay.
Forget it.
Because, again, you want it out there.
And if you can edit, if you can do a market report with, with, you know, semi, you know, without, you know, without a whole lot of breaks, then don't even worry about the editing.
You can go, like, if you load it to Facebook or YouTube or whatever, like, like the transcriptions.
going to happen. And again, the reason I say this is because, you know, perfection is the enemy
is complete. And I know people like my five-minute shitty video will outperform your non-existent
video 100% of the time. Right. Every day of the week. Yeah. Every day to week. Yeah. It's true.
Right. Okay. So at this point, we're not overthinking it. We are, you know,
using the information at our fingertips within the MLS to regurgitate in an authentic and personal way.
this market updates, market report. And now we are looking to distribute. But with this,
you mentioned earlier using the market report as a lead magnet. So are you running ads with
throughout these areas being like, you know, click, do you want your free market reports? That
way you click and lead capture. Is that the plan or what? Yeah, yeah. We're running Facebook ads
in a different neighborhood. Now, that can be tough because, you know, Facebook,
years ago started you can't do geo fencing anymore because of like you know fair housing laws
or whatever yeah yeah so so so we what we have to do to get around that you have to buy list
and then upload it but that's that's difficult so that's more of a bigger company type thing right we're
bringing back sorry I went off-roading we're going to bring it back no no so so what I would say is like
you know, I'm thinking of the, you know, of a newer, I'm not even newer agent, someone that just
doesn't want to spend thousands of dollars on lists, right? How do you get people to join your list?
I would, you know, certainly if I'm an agent that is working in a neighborhood, I would have a,
I would get to know your neighborhood. I would have a Facebook group, even if there's another one,
put one out and be more useful, add more value than the one that's out there. You know, you have next door,
you've got, I mean, honestly, like, you can go door to door and leave a card that says, you know,
join our Facebook group or we talk about, you know, what the monthly market stats are.
And I think that's so valuable to agents.
It's like when I was like really creating my business and really trying to get started,
I had this coach and he was like, go deep, not wide.
He said that all the time.
So how do you go deep?
I mean, it's door to door.
It's like potluck street dinners, you know.
It's making connections with people.
And I think that's the way you really create a real estate farm and a spear of influence business.
Yeah, totally.
So it's like you capitalize on everything that you can do online.
You mentioned the Facebook groups.
And then also you can find other local groups or local maybe even investor groups or
moving to your city groups and you can share on those as well. But then like you said, where it's
it's not just that. It's like layering it with, okay, now I'm going to find all of the local events
for that neighborhood. I'm going to go to them. You know, and I'm going to build relationships.
And when I build these authentic relationships, invite them and just kind of layer that cake.
And it will all, you know, turn out beautiful. Well, the funny thing is, yeah. So, I mean, I live,
I live in the same, I lived in the neighborhood for 15 years when I was married and had a kid.
And my, at age it would be like, how do you get into, you know, a neighborhood like you're into Ryan?
And like, how do you dominate that neighborhood?
Well, first of all, you move into that neighborhood and then you have a kid.
And then you send the kid to school with a bunch of T-shirts.
I mean, I'm joking, but not.
really.
Like, you want to get the luxury, live in a move into a luxury neighborhood.
And that wasn't what happened with me because I moved into a neighbor that wasn't luxury
that became luxury, you know?
Nice, dude.
Yeah.
But it's like community involvement, right?
Like farming a neighborhood is so much more than sending postcards.
I always tell, and we have like the best farming, you know, software that you can use.
But it's not a magic kill.
It's a supplement.
If you're farming a neighborhood, then you need to be involved with a PTA.
You need to be having open houses.
You need to be having listings.
If you don't have listings, then you need to be able to hold open houses for the people that do have listings.
You need to be front and center.
Postcards, Facebook ads.
There's nothing better than showing up to the, God forbid, the homeowners of the station meeting, which I did forever.
It's like, oh, God, kill me.
But got to do what you got to do.
But okay.
Okay.
So at this point, we have created the video, the market report.
We have hypothetically, we built our list.
You know, we've gone into a bunch of different places.
You just list all that.
So now we have our list and we're ready to send it out.
How are you?
Are we embedding the video?
Are we using a tool?
Like, are we, what CRM are we using?
What's the frequency?
You know I got questions.
Sure, sure.
So that also brings me to a huge point.
The best way for you to get a list of people in your newsletter is hands down open houses.
And I hate open houses, but I've made so much money off of it.
So you have your video.
The way we handle it is we put it on YouTube.
And then you can use any software you want.
You know, I mean, you don't want to use Gmail because you can only do 250 emails.
I mean, unless you're under 250, then you're golden.
But we use follow up boss, but you can use MailChimp, whatever, right?
And so, you know, when you're sending out the market stats, you're going to upload your video on YouTube, turn it live.
You're going to have a thumbnail, which is super important, right?
And then you're going to take a screenshot of that thumbnail, and you're going to put it inside the video.
and then you're going to, you know, hyperlink the YouTube video into that.
It's so simple.
I mean, it really is.
I mean, like, it sounds complicated, but it really is not.
And I think, I mean, honestly believe that's the best thing you can do.
So that's only one part of it.
That's only one part of it, right?
You have a five-minute video, then you're taking 15 to 45-second clip to that,
and you're putting that on YouTube.
I mean, I'm sorry, YouTube shorts.
You're putting it on TikTok.
You're putting it on Instagram.
You're putting it on LinkedIn.
I mean, one video has so much traction because the number one thing, in my opinion,
which is, I think, a very valuable opinion, that a number one thing that an agent can do is grow their audience, period.
The funny thing is that when I first started doing video, it was simply for the purpose of, you know, of selling homes.
And then when I stopped selling home and I went completely out of production, my entire video format changed.
So if you go to, you know, my podcast, my Instagram, any of that, it's so funny.
My Instagram is so self-serving.
There's like almost no personal issue.
It's like you think I'm the most professional person in the entire world, which is not exactly true.
I mean, I can't be professional.
Was the man who drank, what was it right before?
It was a vodka?
I can't even.
Oh, tequila.
You're like.
No, that was a prop.
That was a prop.
Yeah.
Okay.
Okay, Ryan.
I love it.
Right.
But, you know, what the funny thing is, is, you know, I don't, like, like, I'm on your
podcast right now, okay?
And so I'm able to interject my personality.
This is something I do struggle with.
I'm able to interject my personality a lot better on your podcast.
podcast than I do on my podcast, right?
Yeah.
You ever struggled with that?
That's crazy, but I know exactly what you're talking about.
I know exactly what you're talking about.
So that's something that I continue to struggle with on this show, actually,
because it's not, like, mine to mess up or be.
And so I'm, like, super protective over the real estate rock stars brand that was built.
I mean, this podcast is around since 2014.
So there's, like, so much more, like, made up built in my head, like, pressure to just be on
that I actually have.
another podcast, the agent gold mine that I, you know, Ali Garcet and I started from the ground up.
And that one is just kind of like a shit show.
You can just, I mean, but all this to say is like, I don't know, you can drink, you know,
take your shots run around the house, say whatever you want, you know.
I'm great at shit shows.
Okay.
Okay.
Well, perfect.
So all that to say, it's like, it does kind of depend.
And it's weird because you get so in your head about things that it's like you're always
trying to be the most authentic version of yourself, but also keep in mind like your target audience.
and the bigger picture.
I don't know, dude, there's layers.
It's hard.
Well, and to be fair, I am very, very professional, right?
But it's funny things.
Like, you message me this morning on Instagram.
And I think that you and I are very similar personality types.
Like, we're, you know, can be a little silly and professional.
And so I think that, like, that's one of the reasons why I'm much more relaxed right now.
Like, you're a great host.
So, kudos to you.
Thank you.
Yeah.
Oh, my gosh.
Okay.
Now, for the sake of our listeners, I feel like we have to bring it back to what we
were talking about before, which was the, we built this list.
And you just went through how we upload the video to YouTube.
We turn it live.
We create a really good thumbnail.
We screenshot that.
We embedded into our CRM into that message that goes out about the market update and hyperlinked
the thumbnail.
So it takes them to the YouTube video.
my questions for that email that we're sending out now to that list is frequency.
How often are we doing these market updates?
Oh, at least once a month.
Yeah, for sure.
Now, you can supplement that with other things.
But I will tell you, my last year in real estate, I did about 26 million in sales.
It was probably the best year I ever had.
And I owe so much to a newsletter.
I think it's the most important thing that an agent can do.
And so, but you also have to be careful because people get so much newsletters.
You can't just buy this.
I've seen all the companies.
It's like, oh, we'll send your newsletter.
It's time to water your plans or change your AC filter.
Like, no, you need to be adding value.
And I think there are several ways to do that.
There are market reports.
There are, you know, things that people care about.
Like where, you know, like right now, it's about the day.
make a list of shit you can do in Austin that you do not have to be in 103 degree heat, right?
Like anything that you Google that you think about Googling could be something at topic, right?
So, you know, the anchor property of your newsletter is going to be the market reports.
But if you can start supplementing, at the very minimum, market.
reports are once a month. But then if you can start supplementing things about that things really
care about, like I have my son this weekend and I'm thinking like, what the hell am I going to do
with him? It's not going to burn. Right. So I was like indoor pickleball courts. I don't know,
whatever the hell it is, right? Dog parts. I don't know. Things to do with kids, things to do
day trips. There are so many things. But you want to add value in between there. Because when you have
a list and it grows and grows and grows and grows and and people are looking and they're getting
value when they do not need you to buy or sell property they're going to automatically think of you
when they do need to buy in self-opperity. With that list, are you also like when you get a new
listing, are you sending out your list? Like it's a part of your marketing, your listing presentation where
you're like, I have a list of this funny people. I send it out or is that something you're more
protective you don't want to like. What are your thoughts on that?
I think it depends. I think I would
if you're adding value and you
look at your metrics, in other words,
if you're, if you're, you know,
you're getting a 45%
open rate, you know,
4 to 5% click through rate,
I would definitely
try it out and see how many people
open it. You know, most of these,
these, you know,
email distribution
platforms give you the metrics
of, you know, I think, I believe it's
40% or higher open rate and a 3 to 4% or higher click through rate, those are good metrics,
right?
So if you have a listing, you want to send it out and it gets 20% open rate and a 1% click through
rate, don't do it again.
You want to provide value.
Yeah.
Okay, I agree with that.
And also, so this is one of the things, I'm revamping.
I don't tell you that.
I have that identity crisis where I was like, what do I want to do?
and I became podcastos, and I'm not going to stop posting, but I'm getting back into production
in a new city, brand new city building from the ground up. And it's very fun for me because I get
to do it like hyper strategically this time because the first time when you're learning how to be an
agent, you can't really be strategic because you don't know what you don't know. But now I know.
But one of the things I was thinking about, which is why I asked you that question, is because
in thinking through the listing presentation, I do think that a lot of agents are like, I'm going to
put it out to my social media and I'm going to put it out to my distro list and I'm I'm leaning no
like I don't think I will because first of all my my followers are you know years and years worth
of invite it's like it's a they are not people who are living in Lexington, Kentucky looking to buy a
house one so I am going to alienate my followers who my target audience it's not exactly like I'm
not here to sell to clients on my Instagram hypothetically right and also
When you post, now the algorithm is choosing who you are showing to.
So even if you have hypothetically, I have like 800 or whatever followers, but how what percent
are going to see that?
So if I'm talking to a seller and I'm legitimately trying to move this property, the best bet is
not for me to post it on my social media.
The best bet is what we're going to be doing, which is running ads to this whole other
strategy for another day.
But then we can target, like you said earlier, like you can target who you show that
content to. It's not alienating my audience and it's better for the client. Yeah. So our Instagram,
so I've got, you know, Ryan Rodenbeck is my own personal. But we also have SpikeGust Realty.
SpyGust Realty has 13,000 followers, okay? And which is a decent amount of following for a brokerage,
right? And our agents, like, whenever they'd have a listing come up, we would put it up there.
And finally, it's a thing. And like, every other than the brokerage, you're like, you're 150 agents.
are like, oh, I want my listing on there.
I'm like, guys, nobody gives a shit about your listing.
Totally.
And you're, you know, like, it's like, like, they want human interaction, okay?
And, and like, they're not adding any value by posting a property unless it's like the Taj Mahal, Lake Austin Riverfront, you know, like, like nobody cares about it, you know?
So, yeah, you're going to diminish your brand by putting out crappy.
And I'm not saying crappy, not the house is crappy, right?
It's not, you need to deliver to the audience what they want to hear or what they want to see.
Totally.
And that's why this kind of goes back to, we've interviewed some people on this podcast whose entire Instagram or social media following in general was built around a specific niche,
whatever, which hypothetically, like they're home tours, you know?
And so all they post is home tours and they're beautifully done.
And so therefore all of their followers that they've grown are expecting.
and wanting home doors.
In that specific case, does it make sense to include that in your listing presentation?
Absolutely.
Does it make sense to push it out to your audience?
Absolutely.
But if you're sitting there and you're like, my top followers are my mom, my grandma who's
in two states over, and everyone at my brokerage, it's like, yeah.
I wouldn't put, I would not put my Instagram unless it's completely and utterly warranted,
Meaning, like, if you're selling a, you know, a river house that's gorgeous, you know, that works.
But like, if you're selling a home that's not going to fit, like, I wouldn't put it in there, right?
I mean, your, your Instagram, your social media audience really like you're doing, you're lying to people if you're saying, hey, I've got a great following and people are going to want to see your house on Instagram.
Find another avenue.
You know, your personal brand is not, and that's what social media is.
It's your personal brand.
It's not marketing.
It's branding.
you're branding yourself. Marketing is marketing a specific goods or product.
I love that you brought up that delineation. Is that the right word? I'm not sure. The different.
Yeah, I think so. Yeah.
Because I do think that it's very muddied in our industry where people are like, oh, I'm going to do
marketing or I'm going to do lead generation. And then they post something on Instagram and
they're like, I did it. And it's like, no. I mean, there's differences. There's like lead generation.
What are you doing to actively bringing clients into your business now? Like people who are
interested buying and selling and then there's the building of brands over time.
So people, when they think real estate, they think of you.
It's just different.
Yeah.
And I think that agents really need to start building their brand.
That's the number one thing that they can.
Sorry, it's not the number one thing.
Number one thing is lead generation, period, period.
But the secondary thing is becoming an authority in whatever it is you do.
And so how do you do that?
You add, simply add value.
Think about adding value every single day.
Dude, this conversation has been more, but it's been so fun.
I really, really love this.
But before I let you go, before we heading to wrap up, you brought an awesome tool for us today for our listeners, which you can go to real estate rackslarsnetwork.
com, go to the toolbox to get Ryan's freaking, well, do you want to tell them what it is, Ryan?
You know.
Did your assistant do it?
So, yeah, I have no idea what it is.
Oh, seriously?
Oh, okay, well, I will share.
No.
So this is Spyglass, which is your brokerage, SpyGus, Spygdust Realty, wow, words again.
It is the home selling system.
So this is a, and I read through it all before, it is a very detailed, very professional
polished.
Essentially, a listing presentation of what, you know, sellers need to do in order to get
prepared, but also how you guys are going to drive traffic to that listing outside of just
listing it on the MLS, which is not a marketing strategy.
If you were at a listing presentation, you're like, I'm going to put it on the MLS.
Like, there's more to be done.
So definitely.
Especially right now.
Exactly.
Right now.
It's just not going to cut it the way it was in 2021 or 20 or whatever.
So yeah, go go check it out.
I'm like number two.
Where's the numbers?
They're getting me right now, but that's okay.
Okay, Ryan.
So what, tell us what are you working on now.
What's in the works for you?
Yeah, we, okay, so my company, we just hired.
We're now part of leading real estate companies of the world, which is a independent,
global community that shares referrals.
So we just hired a relocation director, which I'm super excited about.
And we're very entwined with Zillow.
We were the number one Zillow flex team, the largest Zillow Flex team in Austin.
And we just got Zillow seller connections.
Thank you.
Oh, and then, as I told you this morning, on Thursday, I was out of town in Chicago.
we have been in the Austin Business Journal, best places to work, number two to number seven,
started number seven for the past five years.
On Thursday, we won number one best places to work in Austin.
So I'm super proud about that.
Congratulations.
Oh, my God.
There was another moment where I didn't unmute fast enough.
Congratulations.
That's freaking amazing.
So if you are, if agents are in Texas, where in Texas are you?
If they're like, I want to join your brokerage.
Austin, Texas.
Okay, perfect.
Austin. And then where can people reach out if they, maybe they don't want to join your
brokerage yet, but they just want to connect more with you or more about you and your team.
Where's the best place to go?
Sure. On Instagram, it's Ryan Rodenbeck, R-Y-A-N, R-O-D-E-C-K, and then RealtyHat.com.
And hot. Yeah.
Ryan, is there anything we miss? There's anything that we didn't touch on that you really wanted to
touch on or share with our listeners?
You know, I would just say this is a very uncertain time for real estate agents.
Okay.
We've got all this stuff going on with a post-MAR lawsuit and all that.
Keep positive because if you have a hard work ethic, a good work ethic, right?
You're going to flourish in this industry.
Do not let the news of everything that's going on keep you down.
Be positive, work harder than anybody else, and you will flourish.
Love it. Okay. And guys, you know the drill if you want to hang out with me and the owner of the show. We are The Shelby Show and Erin Nemu Kis Stagie on the gram. Love to hear from you. Always make sure you go over and also follow and share love to Ryan Rodenbeck on the gram. And otherwise, guys, that is all we have for today. Ryan, thank you so much for hanging out with me and real estate rock stars. Thanks for listening.
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