KGCI: Real Estate on Air - The Impact of AI Technology on Real Estate Businesses with Justin Colby

Episode Date: September 12, 2025

Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.Catch every episode in the series to get the full picture, and put these moves into play by Monday.SummaryThis episode features a powerful conversation with real estate investor Justin Colby, who shares his unique and at times "scary" perspective on how AI is fundamentally changing the real estate industry. The discussion goes beyond a simple "how-to" and provides a real-world look into how he built a cutting-edge AI platform to solve his team's bandwidth issues. You'll learn how to leverage AI to automate lead nurturing, initiate conversations with potential sellers, and gain a massive competitive advantage.Key TakeawaysAI as the Ultimate Follow-Up Tool: Discover how AI can act as a powerful team member that works 24/7. Justin reveals how he created an AI that not only follows up with leads but also initiates back-and-forth conversations with sellers who are too scared to give their information, turning a cold lead into a warm opportunity.The "AI Brain" for Your Business: Learn how to create a custom AI for your business. Justin shares his strategy of feeding all of his content—from podcasts and trainings to stage presentations—into an AI to create a unique "AI brain" that can be used to train salespeople and coaching students.The "One Product" Solution: Understand that AI can simplify your tech stack. The episode highlights how a single, well-developed AI tool can replace a dozen different products, consolidating your lead generation, follow-up, and communication into one seamless platform.The Future is Now: Justin warns that AI is still in its infancy and will only get "scarier." The discussion emphasizes that AI will automate much of the service industry, and that real estate agents must learn to embrace and leverage this technology to thrive in the future.Topics:AI for real estateJustin ColbyReal estate techBusiness automationLead nurturingCall-to-ActionReady to learn how AI can transform your business? Listen to the full episode on your favorite podcast platform and stay ahead of the curve! Ready for more? Subscribe to KGCI Real Estate On Air and grab the Always Free Real Estate On Air Mobile App for iPhone and Android. Inside, you’ll find our complete archive, 24/7 stream, and every Friday Focus mini-series—ready when you are.

Clarity, strategy, and step-by-step moves. Here's what you need to know from this week's Friday focus on KGCI, real estate on air. This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. I have now gotten into the space of AI, gotten into the space attack, and it's changing my business. Email platform is way more valuable than all of you guys are utilizing. for. I'm a little scared for mankind. I mean, I'll shoot you straight. Hey, what's up everybody? We are back with another episode of Waking Up to Wealth. And I got my brother, Justin Colby, who's been on here

before. Yeah. But it made a ton of sense because we're both here in Dallas shooting on the road for us to be on here again today to talk about something really cool. Yeah. It's a first of all, thank you for having me again. And this is my favorite subject, which is waking up to wealth. So I'm happy to be a two-time guest on your podcast. So what we're going to talk about a lot today, is there's a lot of conversations around AI, right? And specifically, I mean, we see the implications in so many different verticals, but specifically of, because you guys are ahead of this,

specifically on, you know, real estate. Yeah. And what it does for real estate. So just in your opinion, like, what do you think AI is going to do to change the landscape of real estate in general? I've gone round and round with a lot of people way, way, about all this, right?

I have now gotten into the space of AI, gotten into the space of tech, and it's changing my business. And so how this all happened was I had a problem of bandwidth with my team. So I would spend a lot of money marketing each and every month, specifically online. The leads would come in. I would have a lot of leads that wouldn't get worked appropriately. And then we'd follow up the lead and they already sold their home. So starting to get really frustrating. I'm sure you've seen something similar, right?

Absolutely, yeah. And so I needed some sort of automation with nurture. just to start. I said, and I called my tech guy and said, hey, is there a way for us to get some level of automation within nurture, like automatically make it kind of say what I would normally say or what the team would normally say? So I started there based around the email platform. By the way, for all you listeners right now, key takeaway, email platform is way more valuable than all of you guys are utilizing it for. So we started there. That created an opportunity for us to find some technology because I said, well, there's only so many people that fill out this form, how do we create

and find the people who just looked at our website? To someone who comes your website, but they don't opt in. Yep. Yep. So we discovered and developed an opportunity to get those people. Now, the data isn't 100% as accurate when someone gives you their data. Right. But it still gives us an opportunity.

So we started to pull this stuff together, and it wasn't for something to, like, go produce and sell. it was actually quite literally for my own real estate team. Yeah. And we started to solve this problem and then came all this new chat GPT stuff and all this started rolling out. So then we got in the spot of AI bots and creating an opportunity to not just follow up and nurture, but to start the conversation. And we've been able to now create this product and it is now a true product, but we've been able to create something that I find the people that are too scared to give me their information.

I'm able to initiate conversations and I have a follow-up sequence all within one product. And so I say all that to just simply say it's scary for humanity because it is really simple. Now it's not easy for my development team to develop all this.

That's not simple. Sure. But now the communication ability to reach out to a seller to really have back and forth conversations without what I used to call a setter I used to have a setter-closer model. Well, guess what I don't have anymore?

Setters. And I know that's crazy for you and for me to even say, but they're just not needed right now because of AI. Even if you use direct mail, which we both use the same direct mail company, they're incredible. They come back into our sequence and the AI bot starts talking to them. The follow-up and nurture campaign starts dripping off, right? And so I'm scared for humanity.

Let's put it that way. This is very serious. Everyone should take it serious. and if you're not, I would tell anyone out there listening to this or watching this on your YouTube, you're going to lose to Brandon and you're going to lose to Justin if you don't start to take this seriously. So you guys develop a product. You just mentioned, what's the name of that product? Rocketley. And then you have a lead. You mentioned the lead. Lead detector.

Got it. And so Rocketlead.a.i. For all of you that want to check it out watching this, listening to this, go to Rocketlead.com. A.I. And schedule a demo. My team will actually get it. get on a live Zoom with anyone watching this or listening to this and show them exactly what this does and the power of the entire thing I'm describing. So Rocket League AI scheduled demo. But what you just asked about, which was Lean Detector, this is technology that sits on your website, any website. I prefer MinutePages as a website. I would tell all investors get a MinutePages website, but it will sit on that website, doesn't change the look at the website, doesn't do anything

to the website. It's basically a pixel that we developed. that will rip Brandon's contact information, Justin's or anyone that just goes there. And so if a hundred people go there, it gets roughly about 30% of the visitors. So that's an extra 30 people. Now, for someone like me or you that might spend 10, 15, 20, 40, 50 grand a month

that I was doing on PPC, Google, I'm driving a ton of traffic over to my website. And they're all not opting in. They're not opting in. I mean, literally it's under 5% of opting in. Right. So if you think about that for every 100 people, I get five opt-ins, but I have 95% of the people that aren't. I'll take the other 30%, right, which would be equivalent to 30 more people that come into my system and I allow my AI bot to start communicating with it. Like, even if the people tell the bot to F off, even if the people want retail pricing, I have a referral program with realtors, even if the people aren't really that motivated and just like, fine. My bot's doing the work. Not. human resources. Yeah. So with that being said, you know, we still think AI's in its infancy. And you're already seeing that, you know, in your use case, AI can have a whole conversation with a potential

seller to turn them from just, you know, kind of a conversation to an actual, essentially an opportunity. Like, where do you think this goes? Like, where do you think this is going to go to? Listen, I'm not even a techie guy, right? I'm an investor just like you are. It's scary. I mean, I kind of joke, but I kind of don't. I think. this is going to get really, really scary. I mean, I've even talked to ESPR companies and title companies talking about like there's always some level of human need, but it's starting to get to a point where there's just any type of service won't need as much humans within it. And then how do people pay their bills? Right. How does this all start to work? So I think it gets even more and more and more,

you know, machine learning. It'll learn even faster. It'll learn even better. It'll communicate genuinely. There's companies out there that have, like, phone people. Yeah, they got AI's making the phone calls and having a conversation. Yeah. And I'm not even in that part. Like, and then my friend was saying he called one of these companies to test them out. Like, there's tonality changes in how this AI is talking like a human would. It's getting really scary. And for me, I'm just saying, listen, I don't want to be behind the curve too far. Sure. Right. Like, I need to keep up with this. the thing, for those that you don't know me, I've been doing or been in real estate for 16 years flipping homes, the reason I've had that longevity is because I've adapted as markets shift. I've been able to be fluid.

And this is the biggest adaptation, if you will, that we've had to make, right? Like, I used to buy solely from the auction every day, every morning, go down in the county quarrel steps. That is a total different transformation relative to basically a bot talking to a home. Yeah, having AI talk to a seller. that at the only house you eventually essentially buy? The only human component a lot of times is the underwriting of the deal. Right. At this point, we don't have that.

Do I think AI is going to be able to? 100%. You give it some formula that gets close enough. The AI says, here's your real offer, automates the email offer out, because you basically gave it its formula. I think that's around the corner. Yeah.

So there's so much out there, right? I think people get overwhelmed, you know, like if someone's like I mean I don't know they don't follow this nothing that shit makes any sense like where should somebody start to just learn because it doesn't matter like industry specific I don't think it matters like I think you need to learn

like one of the things I was telling you before we hopped on here is I'm essentially taking every time I've spoken on stage every training I've done every YouTube every podcast and I'm feeding it to AI to essentially create my brain on AI to train my salespeople to train my coaching students you know For one, I want to learn. Yeah. And then, you know, it would be really cool as like, you know, to say to the AI, hey,

I want to write a sales post on Facebook about this, write it in my voice. Like, and that's where I see just amazing application. So like if you're listening to this, that's some use cases to what you can do. Yep. There's someone sitting out there and they're like, oh, AI, I don't understand any of this shit. I don't get any of this. I'm scared. Like, where, I mean, what's your suggestion?

Where do you even start? I mean, frankly, that's evening myself sitting in my seat. I go, man, I don't know what I like, I know a small percentage of this stuff, right? And Google. I mean, unfortunately, that's my easiest answer. Start looking this stuff up, start understanding. Because I genuinely believe if you're listening to this podcast, you really are a successful entrepreneur or a minimum aspiring to be.

Yeah. You need to be ahead of the curves on these things. You don't have to necessarily go out and buy all these AI resources, I would say. But at the end of the day, I would tell you you need to be ahead of the curve on this. It is not going away. This isn't a fad. it's not like this is here, it's real, it's only to get more progressive. And for real estate, investors and agents alike, I would highly encourage you go check out rocketly.aI and schedule a

demo. It is direct communication with sellers, whether you turn into a listing, whether you turn into a flip or a rental, you need to check that out. I'd highly encourage that. Yeah. And I mean, if you look at the amount of investment from huge tech companies and, you know, just huge companies are putting, you know, they're betting big on AI. So, I mean, it's here to stay. It's not going to go anywhere. That's right. It's not. And, you know, you and I have been doing a lot of different things together to try to, you know, change the industry, if you will. There's really big checks being cut that we've started to see, right? You have a lot of friends that have received some of that. And so I'm excited about it. I think it's scary. I'm a little scared for mankind.

I mean, I'll shoot you straight. Terminator's coming. Yeah, it's, it's happening. I mean, let's put it this way. There's a restaurant down the street from my house. It's a great restaurant. They have robots that literally bring you your food instead of servers now. Wow. So they've removed all their servers. They literally have an order taker behind the cashier so that you can walk up to basically the cashier, order your thing. The cashier takes it from the chicken or the kitchen, puts it on the robot. The robot, she puts in the number, and it goes to the right table. So the robot is program per table. They put it on the thing. It comes up the table. You take your food. You're done. There's no more servers in this restaurant. That's just the tip of the iceberg of what I believe is

going to be happening. Yeah. So moral of the story is, doesn't matter what industry, what you do, learn about AI. Don't be behind the curve. Don't be behind. Like, we're in a technological revolution with this shit. Oh, there's no doubt. No question about it. I mean, I, you know, listen, I'm I'm curious but also scared what happens the next 20 years, right? I'm 42 years old. And I feel like I've seen a decent amount, right? I saw the internet get developed. I've seen social media get developed.

I've seen all this real time. I don't, in 20 years, I have no idea what this would look like. Yeah. So last time I asked you what waking up to wealth meant to you. You gave a great answer. Just ended today with some words of wisdom for people listening to us. Yeah, so not to repeat the answer, so I'll kind of create something a little bit different, but to me, wealth is the physical ability to do what we want to be doing. And I know that's a generic,

you know, having time with friends and family, I've gotten really more dialed in on my health. I've seen a lot of disturbing things of the last handful of years, the older I'm getting. And I know you believe in this too. Like wealth is health. Health is wealth, right? I mean, that's really it at the end of the day because none of the money you make or I'm make do any good if we're not here to enjoy it now we might be able to spend it all getting their health back that's right right and so you know we can pass them that thing those things on and we can pass money on but i want to enjoy this right and so it's really a focus on health at this point in my journey um even to the point of of man there's some real cool scientific stuff coming out where they can do whole

body scans yeah yeah you know i'm getting one of those done in a few weeks yeah yeah so i'm looking forward to that, but, you know, waking up wealthy is waking up every single day, healthy. Yeah. Awesome. Hey, I appreciate you coming on the show for the second time. Yeah, bro. Thanks for dropping some knowledge, as always. All right, brother. Appreciate you. Thanks so much for tuning into this episode of Wake Up to Wealth. We're sure to appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcast. This way of good updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show.

it is how new people find us. Until next time.