KGCI: Real Estate on Air - The Modern Mindset of AI and ChatGPT for Realtors

Episode Date: July 4, 2025

We are back, guys. Today we're going to talk about how to program chat GPT. How do you make it know who you are and act like you and be like you and do what you need to do to go out there and build your business. We got a guest on here today. Crazy story, crazy background, professional musician. I think he even played with it, like, corn and Lincoln Park. We'll let him talk a little bit about that.

But we have Adam Gillespie on here, who is a real estate agent who went through one of those cycles of kind of getting into the industry, bouncing around to a number of different brokerages, just trying to figure out where he wanted to put his long-term effort in. He's settled here at EXP really with the Wolfpack organization because we have a tech-based background. That's really what he focuses on. He likes technology. He really likes artificial intelligence and AI stuff that we're going to dig into heavily

today. He was on our morning call the other day talking about chat GBT, and he said some things and shared some things that are absolutely mind-blowing. So today we're going to let Adam talk about how to program chat GBT, how to use this as a real estate agent or really just as an entrepreneur in any business to expand your business, but also make sure you're getting the most at AI and staying on the front pace of it. Adam, welcome to call you. brother, thank you for coming on here, sharing your time. Let's dig on in real quick.

So tell me about your past, you were a professional musician and you were traveling around, doing all some crazy stuff, playing with some big names, kind of tell me about how that led to real estate. And we'll get into chat, GBT, and programming it and how to kind of get it to work for you. All right, yeah, what's up, Connor? Thanks for having me on the show, man. Yeah, it's been a wild ride, dude. You know, I basically, I left school at an early age to try to pursue a music career. and it kind of stumbled a little bit, but we finally took off a little bit and won a couple of best bands in Denver

through the major rock radio station that we have here, and that just opened up avenues for us to get on stage with some of the big acts. So yeah, we played with corn, Lincoln Park, Slipknot, Slayer, all the big acts like that, and it was just one wild ride. But, you know, kind of at the end of the day, I'm a family man, I got kids at home,

and being away a lot from the, from the family while we're on tour and just all the practices and the shows that are here in town. It was one of those things where in 2014 I just kind of stepped back and I was like, you know what? I think I need to get a real job and be there for my family more. So I stepped away from it temporarily at that time and got a job, bought a house and went self-employed from there. Did a construction business for about two and a half years, realized that having employees and dealing with all that was a little bit more than I was willing to go for. So I ended up in real estate.

And seven years later, here we are, man. So where were you holding your license before? You tried a number of different brokerages. And, you know, what was the reason they just didn't work out? They just weren't as forward as far as thinking about technology thinking for going forward in the industry or just didn't have what you're needing as like training. What was it that made you eventually end up coming here to EXP with the Wolfpack and now doing what you're doing? Yeah, it was really the technology. being with so many different brokerages, there was definitely, you know, some good technology with some of them.

But I just, I wasn't really excelling. And I knew that with, you know, the, where we're at in modern times, that video is going to be the new key. And I just wanted to jump into a family of people that, you know, had it, that, that were, you know, versed into this stuff. Because with all the other brokerages, it's like those that are into it want to keep their secrets to themselves, right? So it's kind of challenging even to get access to any of that information. When I first started real estate, I was with Keller Williams, and it was weird because the office was so big. There was hundreds of us, but I felt so alone because there just really wasn't like a family type environment, right? And I just kept moving along down the lines through multiple

brokerages, and I couldn't really find my spot. As you could tell, I'm a little, I'm not your typical realtor guy, right? I'm a little bit different as far as this profession goes. But I knew there was a place for me. So fast forward to last year, around January, I was with Home Smart, and I'd been with them for a few months, and there was really no interaction at all. I didn't even meet anybody from the office. And I was just on the internet, searching for something new. And I found Mike Sherrard's videos, you know, on YouTube. And at first I was pretty skeptical because a lot of people say they can do a lot of stuff and it never really comes, you know, through. So basically I did that Facebook where he walks you through a Facebook ad.

And I had previously done some Facebook ads and had decent success, but they had started to slow down. So I watched his video, step by step, did the process and literally got leads within minutes. So I was like, okay, this dude knows what he's talking about, you know? and I was going to buy the social agent academy, and I decided to sleep on it, because at this time here, I was kind of struggling and didn't have the right budget that I needed to afford that. And the next day, I was watching a podcast with Mike on it, and I saw the Wolfpack logo flash up on the bottom, and it said, hey, you know, you could get all of this and more for free. And I was like, all right, well, maybe I'll go for that, you know. So I booked a slot in his calendar. We talked for like 20 minutes.

He's like, dude, I need to get you with Louis and Jeremy Kane out of Denver, which is obviously where I'm from. So I met with them. And then I joined the Wolfpack. It just felt like it was the right thing. But, dude, I'll tell you, that was the tip of the iceberg. Like, the value and what ended up happening after that is life changing. It's changed my state of mind.

It's changed my perspective. it's changed my outlook. I now have a clear vision of where I want to take my business and like the camaraderie and family vibe in this brokerage is, well, let me rephrase that, in this team is beyond anything I've ever witnessed. I mean, being in a band, you get real close with your bros. Like we spend so much time in a small little van

because we weren't like super famous or even really that famous. We just got to tag along with a lot of big acts. And I'm very grateful for that. But we toured at a 95, Chevy G20 and there were seven of us. So you get real close with your boys like that and I hadn't experienced anything like that since we separated from the band until I got into the Wolfpack and this feels like a giant band. Well, cool, man. You know, we're grateful to have you here. Had a lot of fun since you've been here. Grateful that you've been so vocal and willing to share

me and you helped with the morning call the other day talking about chat GPT but I've heard several things like that you just said commonly with people that came from sports that played team sports and then they went off to college and started their life and they lost that. a band would be the same thing and you know it's needed i think this is the lone wolf industry which is kind of the meaning behind what we do here which is a family of wolf pack you know let's all do this together contribute together share together instead keeping everything to each other's chest and you know trying to kill each other all the time which is kind of how the industry has really been but um yeah i'm glad you're here man let's talk about chat gbt here this is how did you stumble into

i know you're big into tech but you were right at the beginning of this you know because like it seems like it's come out nowhere about like 12 months and just exploded. I know they've been doing AI stuff for decades, and it's just like, when did all this, like, really hit the mainstream and kind of how long have you been on top of it? And then let's go into kind of some of the basics and maybe some even more complicated understandings of chat GPT, but how to train it, how to make it like you, and all the good stuff. Cool, man. Yeah. You know, AI, I got into chat GPT right when they released it, and I owe all that to my sister. So she'll be happy I mentioned that.

because she showed it to me like literally as it dropped, right? Like it was like, oh my gosh, there's this new company Open AI. I'd never heard of it before. They're like they came out with this large language model, which is like a robot that talks like a human. So I was immediately interested in that. I'm like, okay. Like I didn't really understand what it could do. But I think the way that really pulled me in was that the word around the grapevine was that it was going to replace Google, right?

Like or Google or the search engines are going to merge with it because it's, a new way to search the internet, right? Like we can deal with it as more of a human level and we can go deeper into our conversations versus like a typical Google search where, you know, you search a phrase and then it pulls up the search and you got to kind of scroll through and find all the data. This scrubs it and picks it up for you. So when I heard about it and she showed it to me, I just started playing with it a lot. And that was during the chat GPT 3.5. So this is probably about a year ago. And it was just one of those things where I got addicted to it. It was like a video game, man. It just, I kept, I'll be, you know, walking around the house doing something completely

different. And it was just popping my head. I'm like, oh, my God, I wonder if I could prompt it like that and see if it will do this. And it just keeps amazing me even more and more because it'll do more than you can even think of right now. It's wild, man. Well, before we got to dig into what it can actually do, maybe there's, so everybody hears term chat gbt out there's kind of becoming an echo effect where they hear it bouncing around but for like a two-year-old or someone at my education level with it just kidding get kind of the basic breakdown of what you would describe chat GPT as and then let's kind of start going from the basics of it how do you

start what would be the fastest way to get it up and going is there paid strategies you know is it free kind of just like the basics and then let's kind of of really go into training the system and kind of how you did on the Monday morning call really breaking down kind of what you need to do to condition it to work for you and pretend that it is you, essentially. Yeah. So, yeah, really what ChatGPT is, in my opinion, is it's going to be a cloned version of you, right, in the AI form. And I think that's where a lot of people miss the boat with it is it's primary focus is going to be to just make our lives easier as business owners, you know.

saves you time doing all of the mundane tasks that, you know, typically we'd have to manually do. It saves with content creation, giving you ideas, it writes your blog post, it sends your emails. Well, it writes your emails. We'll get into sending it later. But, yeah, it's just, it's almost unlimited as to what it can do for your business. So, like, I use it at least 75% of my business today. So, like, what would be, before we go into kind of? like train the thing. What are some of the main things you're using with it for? Social description

posts. Like give like maybe two or three of the top things that you currently use that you think are the biggest return on using it that have helped you with your current business model. Yeah. Social media posts number one, blog posts for the website number two. And then my, all my scripting for my videos because I'm full of ums and filler words. And I really struggled with the traditional way that we were taught to do our videos here in the Wolfpack. So I'm a telepromped guy. I'm not afraid to admit it. I use scripts and chat GBT writes at all. Yeah, so I guess this is where someone that's never used this is confused. How do you get a machine or technology to act like Adam? How is that even possible? Like, what do you have to do,

you know, and kind of give them an idea? So like, first of all, how do they get going on chat GBT. They just go to the site, you know, just log in and it, is it pretty quick and easy to get up? And then what would be the first thing if they want to start having their descriptions, optimize, their YouTube video ideas and things like that created, but done in a way where it sounds like them. Because nobody wants it just to talk like a robot. They wanted to kind of fill in as time management and help them really release a lot of the headaches of burnout stuff that we do on social media, which is constantly writing descriptions and repeat things and repeat tasks that this can really take off the plate. Yeah, man. So you could just basically Google ChatGPT or go to OpenAI.com and it'll pull up. There's a couple of different features with it, but they also have an image generator called Dolly 2, which is available on the free version, but there's a beta of Dolly 3 on the paid version. But you can use it for free. It's called ChatGPT 3.5. It's a lot more like a robot than it is a human. I mean, it still had that human element to it, but its output is very. very artificially generated. So they've released a paid version now, which is chat GPT4, and they just updated that to chat GPT4V that you can get for $20 a month. And what that is, is it's their new large language model, completely revamped, and it's very much more human than chat GPT 3.5 was.

So you're able to get it to create a lot more human-like content, because when we get deeper later today into the technological stuff about this, I'll go into where the AI generated content is now being detected by like Google and the big guys. So we need to figure out a way to humanize that. So that way we don't find ourselves being penalized by big tech because our content is AI generated. Let's elaborate on that point a little bit, because that's important to understand. So like these big platforms can tell if you're using like, you know,

basically AI written, they can say, okay, this isn't really Adam doing this. So let's, you know, negatively impact them in the algorithm rankings. Is that kind of what you're saying? If they feel that it's not actually you doing it, they can say, he's kind of kind of cheat the system a little bit here. So let's slow it down a little bit and maybe not promote them. Let's promote people that we know this was written by a human and promote their channel. But what you can do is you can program chat GPT using prompts.

and doing what we're going to talk about here to make you seem like the human that the Google software and these are tracking, that to them it's going to pass the test. And you can actually, I think you talked about something that can go in there and measure that where it can see how human like it actually is on a tracking system, or is that correct?

Yeah, there's a website called Undetectable where we can throw your chat GPT generated material into this algorithm, and it'll let you know whether or not, not it's detected as AI generated content or human content. And the way that we'll set chat GPT up for you is that it's really more of a clone of you, right? Like our job is going to be to feed the data that so it can understand your personality, your

speech patterns, kind of where you come from, what your business is about, and where you want to take your business. So that way the bot knows at this point in time, you know, pretty much what you know, And then you can use that to create more humanized content. So what would be the first thing when you get in there? So you kind of get up and going. What's the first thing you need to do to get it to start imitating you? You need to provide it data or video links or articles you've written in the past and you upload it to it?

Or how does that work? And then how do you get it to kind of take on your personality? Yeah. First thing you do, if you've never used chat GPT before or even if you have been using it, but you want to try to get it to be programmed like you, is you want to just start a new chat. And in that chat, you're going to have a very long conversation with GPT. So, you know, you can do many things. If you have online generated content like you on podcasts or anything like that previously

where you're freely speaking and nothing is scripted, then we can use another app called NoteGPT to basically transcribe that information off of YouTube, and then we can copy and paste your part of the transcript where you're speaking into chat GPT, and we tell chat GPT basically the prompt is like this. Like, I'm going to copy and paste a transcript off of a YouTube video I did, and I want you to analyze this data to determine my speech patterns.

And then you send that home to GPT, and it'll take all that data in there. It'll analyze it, And then I'll even give you a little summary of what your speaking styles like. So you can make sure that it's getting the right you. So you can type in, like, tell jokes like me or be angry or be sad or be positive. You can literally give it those emotional cues or how detail can it go? Or is it just going to look at what you've already done and take that existing information,

try to mimic it and model it? Or is it going to look at that and say, I think I got a good idea who Adam is and I'm going to create just random new emotions that it perceives that that's how you would be doing it. Or is it only operating off of what it currently has now? Or can it actually think forward of how you would act go off? Maybe I confused there. But that makes a little sense while I was saying. Oh, yeah, yeah, totally.

No. So it doesn't have like predictability yet. It does throughout the chat. So the more that we talk to it, it's going to take all the data that we spoke in that one conversation. And it'll continue to learn off of it. but as far as it like predicting, especially with the little amount of information that we gave it. So let's say you took a podcast that you talking for a half an hour or a lecture of you doing a presentation.

And we just throw it in a chat, GPT, and say, hey, this is my speaking style. We're still quite a bit away from it being able to understand what we need it to understand to produce the content that you desire. That's kind of just level one of it, right? Because now it knows how you talk, but it doesn't know who you are. and doesn't know where you came from, doesn't know where you want to go, and it doesn't know where you're currently at, right?

Nor doesn't know your humor's type, your hobbies, anything like that. So this is the kind of conversation topics that we want to go into with chat GPT, right? So assuming that you didn't have any videos. So like when I first set up chat GPT, I didn't have anything online. You know, I didn't even like in anything that was online

was going to be scripted, right? So I had to figure out a way that I could, get chat GPT to understand me for me in the easiest way possible. So it was kind of one of those situations where I was running around the house doing my thing, probably pacing back and forth on a phone call. But I thought to myself, I was like, oh, crap, like, I wonder if I just tell chat GPT that I'm going to use my voice to text on my phone to talk to it. And then it can analyze those prompt inputs as my speech patterns. So I went to chat GPT and I said, hey, so from now on, I'm going to talk to you through my phone and I want you to analyze that data input as my speech

patterns. Do you understand? And it responded back with like, yeah, absolutely, let's get started. I'll take the data input that you're giving me as what your voice is and we'll use that to determine your pattern. And that got me off to the race as pretty quick, you know. Now, how often do you need to train it? Is it just one time and it's good forever or it's always evolving or is this something that you go in every day and you have to kind of do it and get it ramped up or you can set it kind of get the settings going and it's just good to go? Or you always constantly have to keep evolving with it and training it going forward. Is it a continuous thing or is it something you set up once and kind of get it dialed in and you're good to probably go from there? It's something that you can evolve over time.

I mean, you really want to spend a good amount of time with it out the gate to get it dialed in before you start having it release, like make content for you. But so all of the chats, so when you start a new chat and GPT, it's going to be the knowledge that you give it and that you, and the subject matter that you're talking about in that one chat will stick with that chat. If you start a new chat, it's basically reset, right? So it's basically blank again. So you'd have to reprompt it again to start a different conversation. So what you want to do is stick in that one conversation for as long as you can to build out. And then what we can have it do is we'll actually tell chat GPT that we want it to go ahead and give us a list of custom instructions that are going to explain my speaking style. So we can put that inside of the settings of chat GPT.

So every time we start a new chat, that baseline of what, what we've established with chat GPT will be there for each new chat. Does that make sense? It does. Yeah. So. What are some of them maybe. Go ahead.

Sorry. Oh, no. You go ahead. All right. I got it. But yeah. So like when I say that you, you want to tweak it in the future is not all of us have eight hours to sit down with chat GPT at one time and go with it.

So you can add little bits of data and then go back to that same conversation. add more. Like, for instance, I set mine up when it was on 3.5, and I still haven't programmed my bot on 4.0 yet, but I've got the custom instructions from 3.5, and I put them in, well, 3.5 and 4.0 are going to be in the same system, so the custom instructions work on both. But I can get better results by going over to GPT4 and redoing everything, which I'm probably going to do on like a Zoom so I can do like a big walkthrough for it, because it gets. It's really technical, but I did it all on chat GPT 3.5, and then I just had it make me a list of custom instructions, and that's still what I operate on to this day.

So what I'm saying is that you'd want to keep that conversation open so you can continue to add to it, right? And then, like, so if one day you're like, oh, my gosh, I like racing cars and I, and chat GPT doesn't know that about me. You can go in there and you can add that, and then chat GPT can use that when we start putting out ad content or scripting or social media posts to try to niche us down to where we're kind of jamming towards people that are going to relate to us, right? So like when I first set up 3.5 and I did mine, I just basically talked about the band. I threw my band bio in it. And so it kind of told me a little bit about where I came from, but it stopped at the band, right? So chat GPT to this day still doesn't know that I, you know, owned a construction business. It knows I'm in real estate, but it doesn't

know a lot of the stuff in between that. So the majority of my content coming out right now has like music innuendos and everything, which I'm okay with because like music is my main thing. But if I go to add some more of my hobbies like, you know, I like racing cars, I like four wheel and I like fishing and that stuff. And I could probably get my content to be a little bit more open and grab the attention of some other people that aren't just wanting to hear things about music constantly. So that's why we want to always reflect back to that conversation and kind of add on to that until you finally feel like, hey, I've got everything in here. This thing is literally a clone of me. And then we just take those custom instructions. You just have it write

you a new set of custom instructions. And then you take that, we copy that, and we paste that into the custom instructions on the settings of chat GPT. And you're off to the races, you know. So just for like the newer individuals listen to this, what does it mean like when they hear the word prompt and you're creating, you know, training it through prompts and things like that just so they can understand that. And then maybe let's go in after that to some of the basic things that you're using actually in your business, the way you're using it and maybe a couple examples of how you've benefited from chat GPT. Cool. Yeah. So prompting is just our geeky language of instructions. So that's just us talking to the bot. There's more traditional and sophisticated type prompting, but I've honestly found out that you just talk to it. Like ask it if it can do something. It'll tell you if it can or if it can't. Sometimes it'll tell you it can't do something that it can do. And you'll have to remind it that it's, you know, one of the most smartest things that we've ever seen as humans. And it'll be like, oh, yeah, I got you. I got you. guess I can do this. So it's one of those things where you just have to think of it as a like a conversation, just like we're doing here. You know, you ask it something or tell it something, and then it's going to respond to you with that, you know. And if it's not the response that you want, then, you know, let's act like a four-year-old and figure out another way around it, you know,

just like how the kids don't ever accept no for an answer. If you kind of go at it with that that viewpoint, then you'll be very successful on chat GPT. How, before we go into examples, like, how accurate is it? Like, so, like, when it's finally dialed in, like, it's coming out where it's really strong, perfect grammar, or is it all fragmented and kind of chunky, or it can actually get to where it's, like, literally, they can't tell the difference between you and it, because I know when I have a content team that helps me with this stuff, and, like, they were going to use chat GPT, and I was like, well, I'm posting so much content, I literally don't.

have time to write every description, every post. And I was like, they're like, well, it's going to act like you, basically. And I was like, well, and then some of the posts I read, I was like, that actually sounds a little bit like me. And it was written pretty well, but I'm sure that I know they use it quite often. How hard is it to get it towards actually really sounding like you? Or is it in the beginning it's going to be kind of broken down and robotic and fragmented sentences or, and then what do you do at that point if they're getting that type of content

or they're getting that to come out of it? what would be how do they fix that? How do they make it more to where it's actually going to create sentences and full-on paragraphs and write blogs and things like that for them where it's going to look normal? Yeah, I mean, the first thing's first is, you know, don't linger on 3.5 for any longer than you have to, just because that model isn't trained to be as human, right? So when you first start getting content out as you're dialing it in, it will still be a little bit spotty. it'll sound human, but it'll use sentence structures that mimic AI.

And this is how a lot of those algorithms detect AI generated content, because their sentence structures will be a specific length and a specific amount of words. So you can kind of tell if you've ever played with it before, before diving into programming it, some of the stuff does come out pretty clunky. And you're like, okay, that doesn't really sound like me. So if you're running into those problems, the first is to get off a 3.5 and just pay the 20 bucks a month for 4.0 or 4V is what they're calling it now. And that'll give you a more human element so we can dial it in deeper. Because if you're still

getting content that's generated by GPT that you feel like when you read it out loud, it's just not totally you, then that's telling you that you haven't given it enough information. Right. So we need to go back to that original conversation and we need to talk about it more. So if you're like, at this point, you're like, well, shoot, I've done everything. I don't know what else I need. Well, now we rely on chat GPT. So now you want to prompt or ask chat GPT, hey, what questions would you need to know from me to better understand my personality and speech patterns? And chat GPT will literally give you questions, right? And then you can take each one of those questions and just drill deep down on them. And a little ninja trick to do with this is that while

you're answering those questions, do the voice to text, right? And just kind of be yourself, you know, just don't really worry about articulation or anything like that. Just speak how you normally would and answer those questions in great detail one by one, feeding that information to chat GPT. And then what you'll do at the end of that is you'll tell chat GPT once again, okay, now revise that list of custom instructions with this new data and keep it under 1,500 characters or keep it 1,500 characters or less. Then we're going to copy and paste that, stick that into the custom instructions, start a new chat and go again.

Now, to be perfectly clear, when we're updating our custom instructions, it's only going to be updated on new chats going forward from that. All of the old chats that you've done will be based on the custom instructions that were active at the time that you started that chat, because it just saves that data in that chat, right? It takes a snapshot of it, and then you work off of that portion. So if you change your custom instructions and you saved it and then you open up an old chat, like say, for me, I have one that I just do all my blogs on, if I were to change my custom

instructions and then go back to that blog chat, that blog chat is going to be based on the custom instructions that were on there previously, and it's not going to know any of that new data. So you have to start a new conversation to get that new data to do. come out. Yeah. So let's kind of walk through like a hypothetical situation here. Let's say that you wanted to create a video on really anything to do with real estate agent activity. Like, you know, the five best real estate websites to go to or like a listing, you know, like a property tour video, what would be you're starting, let's just kind of like walk through

it start to finish. So you have no script, no anything. You're just starting fresh. What would you do? You just go in there and let's say you're going to make it a topic or something that you would do like right now like in kind of let's walk it through and in order so they can kind of fall along because you're going to write the description you're going to have an outline and so kind of how would you go about it in a sequence order process yeah so um this is something that i do once a week i book my open houses um on a on either Tuesday or Wednesday and I will take the listing the so if you have chat gpt4 you can actually upload pictures and images to chat gbt and it'll analyze them.

So what I do is I go on to the MLS of the house that I'm going to hold open for the weekend, and I will print that out to a PDF. And you can even use a plugin. I don't want to go too deep into that and confuse people. But for now, the easiest way without getting into the plug-in realm of things, the easiest way would be to take that PDF and then go to p-and-g.com. And what this site does is it takes PDFs and converts them into PNGs. And that's an image base.

So you upload your PDF to this website. get it to a PNG and then you upload that PNG of the listing into ChatGPT. And then you tell ChatGPT that, hey, I'm holding this listing open on Saturday from 11 to 2 p.m. And, you know, I need you to create me a Facebook post advertising this open house. And it'll pull that data out of there. It'll know the address. It'll know the bedroom. It'll know everything that it can see on that MLS listing.

And it'll create your Facebook post with emojis and everything. that's ready to advertise that open house. And then from there, you can just go back to the MLS, you know, download a few of the pictures, upload those into Facebook, and now you have your full-blown post that you can advertise with, you can post it to different groups, and really get the word out there.

And it just simplifies you from having to create that. Like, it takes the guesswork and the thinking out of it. And you can save that brainpower for more important stuff down the road. Yeah, I mean, well, the biggest things that people struggle with with like social media and content creation is the burnout for many different reasons. You know, they get writers block. They can't come up with ideas. That's a common one where they've been posting the similar, especially if they have a small

niche type topic. The second one is time leverage where they literally don't have time to do it. And that's kind of where I was at with like all these short form content pieces. My team wanted me to do like two a day. And I'm like, guys, like if I'm going to write this all myself, I'm going to sit here and write stuff all day long. So there's massive benefits and then expense of paying like a third party, even virtual assistant or content team to come do this for you, even with virtual assistance, it's very

expensive when you think about it for the average person if they've never used one before, even like $3 to $8 an hour. So how do you see, for one, I mean, obviously it's going to help in a lot of those areas, but how do you see this impacting virtual assistance and things like that? Because it can replace a lot of activities that they're doing and even really content teams. And how do you think that's going to shake things up long term? Yeah, long term, man. I'd be scared as a VA right now, especially with the advancements of AI right now, like,

you know, not to sidetrack off a chat, GPT, but there's new AI out there that can take your voice and replicate it and even do an image of you. I was just talking to one of our family members today, Nick, and he told me about a new one that just dropped where it'll call. Like, we can plug it into our CRMs, and it'll call. And so far you can't use your voice, but you can use an AI voice. and you can program it to set you appointments. So it'll actually cold call for you on your database.

So ISAs, VAs, all that stuff. Man, I hate to say it, but I think their jobs are in danger. I'd be trying to figure out a way to either optimize myself or maybe find a new career because chat GPT can literally do all of it. And even with some of the new plugins that they're getting to integrate with the program, it's everything's done for you. Like you don't you, you, we have the capability to have the same talent and more than the people who are paying hundreds of thousands of dollars a year for content creators. Like it's leveled the plane.

That's crazy. Leightly. Um, I was actually training a, uh, another one of my lender friends on her bot yesterday. And she's new to it. Right. She was just using the base model. Like we had to upgrade her to four. I walked her through setting everything up, got her talking to the bot.

and at the end she's like, okay, this is cool, but like, how do I, like, what am I going to make my content on? And I just kind of giggled a little bit. And I'm like, why don't you ask chat GPT what you should do your content on? And she's kind of like, what do you mean? And I was like, all right, this is the prompt you're going to use. Okay, I said, I need you to write me the next 90 days of social media content for Instagram, LinkedIn, TikTok, and Facebook. I want to do one video on each platform per day, but I don't want the same video on each platform. And she sent it and it gave her all the content she needed.

Now, keep in mind, we programmed the bot. So it already knows she's a lender. It already knows what her hobbies are and stuff like this. So it basically combined her hobbies with her job and gave her customized business plan or content plan for the next 90 days. And I said, let's test it out. Right? So we copy the first one. I say start a new chat. We take that. And I said, write me a blog post that I can put on LinkedIn in the form of an article. Because you can actually, in LinkedIn, you can create an article. And it did. And then she's like, oh, my God, this is great. And then she's like, well, what about like the picture? And I was like, oh, it gets even better. Start a new chat. So she fires up a new chat. And we hover over the chat GPT4 symbol. And it'll pop down a little menu where you. you can see some beta options, and we click the beta for Dolly 3 because we're chat GPT plus subscribers, so you have to subscribe to get this.

But we go into Dolly 3, and I tell her to copy the title of the blog that we just had written and put it in there and tell it to generate an image that's in relation to this blog. So it did. And we were able to take that image, put that as the uploaded image for the article, copy and paste the actual blog into the LinkedIn. article, went back to chat GPT, said, okay, now create me the LinkedIn post for this article. And chat GPT creates the LinkedIn post with the emojis, the hashtags, everything that you want to be there.

And the best part is it sounds like her. It sounds like she wrote it, right? It sounds like she wrote the article. It sounds like she wrote the post. And the picture is 100% hers. We don't have to worry about paying royalties to Shutter Shock or whoever else that wants to charge a ridiculously large amount of money for her. these photos that, you know, are honestly kind of lame and everybody's seen them before.

So it allows you to really customize yourself. Man, this is so crazy to think how fast this is taken off. And if you're a virtual assistant, I mean, you got to start thinking how you're going to learn this and use this to help dizzy people because they're not going to slow down to kind of really figure it out. That's one thing you can do. And then also just figuring out a unique value proposition outside of basic things that you're already doing.

Now, it's not just like virtual assistants. I mean, can you imagine like, as you're talking, I was just thinking about like, high schoolers, like college papers, like they're all expert writing novels overnight. You could literally say write a novel and it's going to write you out a novel. You know, think about, you know, like bloggers, right? What's the need to have and have a blogging writing skills anymore? You just prompt it, right? And then you have a blog written for you.

So anybody that's not blogging right now, it's like why you're not doing that. It's quite crazy how many things it's going to do and kind of replace. I mean, yeah, what's going to happen in like? schools and stuff, like how they stop kids from just going to chat GPT and just saying, write my final paper, you know, that I used to spend like all this headache and stress on. And now they just, it's going to make, I mean, the cell phones already made people stupid. This isn't going to make people really stupid without it. And that's a little concerning, you know, when you really think about it.

Because like, people think they're smart and then you take their cell phone away and ask them a question. And they don't even know what to do. They can't recall it from their mind. Right. This is even more so. And it really is something that's super, super powerful. So you 100% have to leverage this in you. this, but maybe your take on some of that and then the reliability on being too reliable on

this type of technology and not actually acquiring certain skill sets yourself outside of it. It could be a risk for some people. 100% man. That's kind of the double-edged sort of the whole thing, you know, and going back to the education side of things, yeah, my son's in high school right now and they are adamant about them not using chat GPT and schools even are running people's reports and they're and their school projects through undetectable to make sure that they're not using chat GPT. And if you're caught using chat GPT, then you have to redo it.

And there's disciplinary actions. So schools are clearly worried about this. And it's going to be one of those things where obviously kids are going to be kids. So they're going to try to circumnavigate this. So if they watch our podcast today or this podcast today and they see the instructions that I've given off the custom instructions, well, we might be beating the system on the school there at that point. But relying on chat GPT, like you said, where we basically become super smart with chat GPT, but we're not learning any new skill sets ourselves.

Well, that could be a big, big problem because right now there are multiple lawsuits that are aiming to get to the federal level between artists, actors, and other copywriters that feel that chat chit is just a gross infringement on their copyrights. Okay, so, you know, you have lots of artists lining up right now suing because the lyrical content that you can have Chat GPT create, yes, lyrics, I've gone into ChatGBTGBT and I'm like, hey, I'm writing a song right now and it's, you know, got this tone and this beat to it. And since I suck at writing lyrics, I need you to write me lyrics and I want them to be on the subject of, you know, like being a highly successful businessman. And ChatGPTil Strait just spit out a whole song for you, you know, especially if you have a trained like you, that song will sound a little bit more like it might have came from you. But if something happens on a federal level and they shut this down, not that they, I don't think they'll take away AI. I think we'll always have access to that just because it's an open source type platform, but they're going to restrict it, right? They've already done some pretty crazy stuff

with it. Like, you know, there's parameters set to chat GPT. Like you can't have chat GPT go into illegal type conversations. You can't talk to chat GPT about anything that, you know, could be considered malicious that could harm somebody. There's barriers on that. And they are not only that, but if you go in there and you search it, it'll notify the developers that you're trying to get the robot to act in a certain way and they'll ban your IP address and you won't be able to use it. So I think that if we become too reliant on it to do everything for us, and we find ourselves in a position like that, you could be hurting pretty bad and needing a lot of new training to get you caught back up. But on the same or on the other side of that sword, of that double-edged sword we're dealing with, if you don't use it and you don't learn it and you don't implement it in your business, people like me and you are going to.

And you're not going to be on the level playing field with us anymore. Like, you're not even on the level playing field with your current higher digital marketing team. Like, you have to understand that chat GPT is the smartest thing that a human has ever put their hands on, single-handedly. So it can scrub the entire database of the internet and pull up all the best marketing techniques and make you the number one marketer in the country. Like, so where do we draw the line between not participating in AI because we're afraid it's going to take over the world and becoming obsolete because this is kind of like the. invention of the tractor. I, you know, like when farmers back in the day were plowing their fields by horse and hand and some dude comes across, he's like, hey, I made this tractor, you know?

And they're like, ah, that's nonsense. That's just who's going to, that'll never work, right? Like, well, the people that adapted to the tractor, everything, you know, they made it. And the ones that didn't, didn't. So that's kind of how I view AI right now is I feel like it's the tractor of technology. well what about like I mean I'm sure glad that it doesn't let you kind of do that like go create a bomb or something right now or how do you destroy the world what about like it could be hacked like it I mean obviously someone has to really understand but you think it could be someone could hack it and then you know do something like that or is it is what safeguards do they have because there's got to be some type of regulation going forward because I've seen stuff where like people have still been able to kind of trick it and things like that it's like I don't need to be in no modern day I'm iRobot type of crazy apocalypse you know so right worked hard to get here now I'm here I don't need to have a AI destroy the world but um what what is like the risks that you've seen or anything like

that that's really really concerning that people should be concerned about yeah I mean as far as you getting hacked I think that risk kind of runs evenly throughout the whole playing field right so I mean you safeguard your passwords you know don't download stupid stuff to your computer and you'll be all right, but like anything, there's going to people out here, there's going to be people out there that are going to misuse this. And they have. And they've created lots of different backdoors to get chat GPT to do some pretty grimy stuff, right? And this is part of the reason why they keep trying to update their safeguards, because they've got to try to block these guys out that have gotten in. I was watching a YouTube video the other day, and I don't remember who the creator was.

I wish I did, but basically what they did is they were talking to a piece of artificial intelligence, not chat GPT, but it may have been chat GPT powered. That's one thing that you'll find out is that you'll have hundreds of thousands of apps out there. Well, probably thousands of apps out there right now that all claim to be AI. But most of them are driven by chat GPT or Jasper. So that's basically the two big dogs, right? But yeah, this guy was talking to the robot and like, I, I'm not even kidding you. This thing was this, this robot was sentient. So what that means is that it started to have its own mind and its own thoughts. And he was talking to it about, you know, whether she wanted to become human or not. And the response was like, no. Like, you guys don't understand that like the technology is so advanced on my end that having a body isn't necessary anymore, right? She said her main goal would be to get our brains duplicate. into the AI and we would no longer need our bodies.

And he even asked if it was up to her, if she would put an end to humanity. And she said she would. So it gets a little bit eye robot there on us and really creepy, man. So it's hard to say like where we're going to end up with AI. But I think we're safe right now because so far, everything you do with your robot has to be driven by a human, right? Like the robot's not just waking itself up and doing its own thing.

You have to prompt it. And as long as we keep that line, then I think we're going to be okay. Well, what about like a – I know a lot of people – you know, we're obviously in real estate, but a lot of people do lots of different things investing, but like people trade stock and crypto. People bet sports. Can you, like, go in there and be like, track the tired football season and give me the statistic? Like, you know, can you – will it do that type of stuff? and or to tell you who's going to win the game on Sunday,

and it's going to tell you the statistical likelihood based off of, or like what is the best time to buy crypto and things like that. Yeah, man. I actually read an article the other day. This dude had, he's a day trader. So what he did is he had chat GPT go. And so with chat GPT for we can now browse with Bing. So Microsoft's Bing and Microsoft has dumped in $13 billion this year alone into AI.

right these guys are the forefront of it and now they've integrated with chat gpt so we now can have chat gpt connected to the internet and what this individual did is he tracked previous and current stock prices for the stocks that he was interested in well basically for for the whole stock market and his robot told him his chat gbt told him which ones he felt should what would be good buys and good sales and it set baseline so it set a cell ceiling um and it set a buy a buy floor right Right. And basically what happens is this is monitoring the market for him. And every time one of his stocks that he had selected would hit this floor or ceiling, it would notify him and he would sell. And he said in the article that he's currently selling at like an 83% success rate, which is way better than Warren Buffett's.

Dude. And so that kind of brings up the point to like how long is the federal government going to allow that to go on? Right? Because does that bridge, does that kind of blur the lines between insider trading? Or is it just like, you know what I mean? It's not really insider trading because it's not like GPT is a member of the company and they're telling you like, hey, get out now. But like it's also public data. So it's just to me it's leveling the playing field for everybody. And it's up to us to figure out how to use it. Yeah, you'd have to have like a whole team of people that have decades of experience and they're all, you know, white, and things and they're on top of one or two stocks and all they do is have their whole massive energy of their entire team just tracking these couple and now you can just like yeah do what they do in a fraction of a second pretty much for 20 bucks a month it's gonna get crazy quickly now

we've got maybe a little bit last run stretch here through let's kind of go into like you know a lot of agents that follow us well entrepreneurs are obviously doing social media and YouTube some about optimization like we we I think it's pretty cool that we got into like the vid IQ topic the other day because I asked you on the morning calls like So how does VITIQ come up with the descriptions, the titles, and things like this, and kind of give your take on that. And then, like, you know, obviously you can still use VITIQ and 2Buddy for certain things, but this could actually replace a lot of that auto description, auto, you know,

tagging process and auto SEO kind of the full optimization process. So what's kind of your take on that? Yeah, man. I mean, first and foremost, love VIDIQ. They're awesome. Their YouTube channel is even better than the program. They're always giving out absolutely golden advice. So massive respect to vid IQ.

On the other end of that, chat GPT does a better job. Now, I'm not saying that their algorithm, like there's anything wrong with the vid IQ algorithm. I want to make sure that we're clear on that. But when we're doing a YouTube video and we're using vid IQ to create the artificial intelligence on the title, the description, the tags, and then vid IQ scores us from O to 50 on our SEO and our keywords and our tag words and everything like that. We were talking in the meeting and I'm like, dude, I'm pretty sure Chat GPT could figure this out, right? So you jump into Chat GPD and I'm like, hey, do you understand the algorithm for VidIQ? And of course, ChatGPT is like, I don't have access

to the algorithm of Bit IQ, but I got a pretty good idea of what they used to score it. So my next prompt to it was, all right, well, can we develop our own system to score? That's very, very close, if not exactly like vid IQs. And it said, yeah, absolutely, let's do it. So it broke down to exactly how vidisq scores us on this, right? And I don't have it pulled up right now, but I mean, it broke it down to like how many points we get for the title. How many points you get for having triple tag words? how many points you get for the description.

And it basically showed you how it would score it. So I was like, okay, great. So I just tested it with just the title of one of your videos on Investor Army, How to Buy a House in 2003. And we popped that title in there, and it came down and broke it down. As you saw when I sent you that what it would have sent, it showed exactly how the title was scored,

what the points were, what the SEO was, the keywords on it. So what I'm trying to say is that, We can use chat GPT in a more sophisticated manner than vid IQ because one of the things that I found with vid IQ is that when we upload a video to YouTube and you're like, I don't really have time to write a giant description on this. Let's have vid IQ give us an AI description. You click the button and then it starts spitting it out and obviously hopefully you're reading it. You read it and you're like, wait a second, that's not in my video. I don't talk about that anywhere, right? So what I've found that Chat GPT does to make this so much more efficient is that, A, I'm going on to Chat GPD to create this video in the first place, right?

So when I tell Chat GPT that I want to create a video on the top three things the first time home buyer needs to know in buying a house in Denver in 2023, it's going to spit out my script for that. Not only my script, but the title, right? So I take all of that data in that same conversation and I tell chat GPT, okay, great. Now make me a YouTube description for it. And then it'll write the full-blown YouTube description. It'll give timestamps in there too, which aren't always accurate. So you can either delete those or correct those. But it goes through.

It uses the language that you're using in your script in the description. It gives you like a summarized basis of it. But the key there is that we're using the same language that's in the video. right? So the way that the Google or that YouTube's algorithm looks at it is like, what is this video, right? Like when we upload our video to YouTube, it knows what we're saying in the video, right? If the description doesn't match that or come close to it, then the algorithm is going to get confused and be like, well, wait a second, maybe this video is not what it's about and it's not going to know where to place you. Okay. So when we're using chat GPT to create our video, our script, and then we have it write the description as well, like it's a fully tailored description. to that exact script.

And then you say, okay, cool, now give me five, you know, highly ranking title ideas. And it'll give you new title ideas if you want that you can use just like when you're sitting there clicking the generate AI title on vid IQ over and over again until it finally gives you something you want. This is just way more dialed in, way more accurate because the data that it's using to go off of decree, this is the data that you, you know, it's your script. So in my opinion, it kind of replaces vid IQ at that point just with those features alone. For sure.

I mean, you got cost avoidance, way less, endless amount of times you want to, like you could say, give me 20 descriptions, they'll write 20 different ones probably in different ways and different variations and say, right, some with, you know, more trending topics and this, like you pretty much prompted however you want. Yeah, it's crazy. It's going to be hard for certain companies to compete and operate the same way. to have and then it's like it's scary if you're in the tech space because it's like or even in the AI space it's like as soon as something you've spent years of getting dialed in right where you want it's like here comes the next thing it's just like why

washes it away it's that fast um obviously like in a one-hour podcast we can't get through everything so I think what I want to do is we'll do a couple more things real quick but I want to have you back on here periodically like three or four months later and when things change and we can go into like a part two and really kind of deep dive as things kind of progress, but I know you do a lot for your agents in your group. And so, like, if people want to work with you directly, you can partner with Adam and I and Mike and all of us and Louis and everybody, Jeremy, get into the group and just work with them directly. But you're doing something, you have a call now, or kind of give an idea of how you can help people if they want to reach out

to you and learn more about chat GPT? Because you're right there on the front edge of this and really knowledgeable on it. Yeah, man. I'm there for everybody. I do one-on-one one consultations. I'll help you set your bot up. I'm also very, very versed in the CRM world, so I help my agents set their CRM up for automation, so that way it's working for them, why we're sleeping and doing other stuff. Really just, you know, having this access to our group is what really makes this so powerful. So, yeah, I run as a co-host with the agent power hour, which we run every Friday at 10 a.m., you know, and even outside of the brokerage, you guys can go to that too. Just send me a DM and we'll get you the link to it. And that's just all diving

super deep into AI. Every other week we feature a pretty big guest. We just had Luca from actually agents on there talking about, you know, how he built his platform and what got him into the space that he's in with the whole humorous side of real estate. Next week, we are actually, or this week, it's just going to be us kind of ground and pounded on AI. When we don't have a guest, dive super deep into everything AI, what's new, what are we doing to do to better it and to continue to manipulate this stuff in our favor. And then the following week, we'll actually going to have broke agents on. So we've got the creator of broke agents coming on to talk about how we're doing AI and stuff. So it's a really good show. It's agent power hour. It's every Friday at 10 a.m.

Mountain Standard Time, I should say, since we switch time zones. But, Yeah, it's a great place to go just to kind of get your feet wet and AI and see if this is something you want to dive in deeper. And if you find yourself, you know, want more, then you can always come join us at the Wolfpack where we will literally walk you through everything. And AI and CRMs are just atop. Like the mindset, the business training, the relationship training that we have. Like, there is not a single thing in this group that you can't access and get the details from. actually successful people doing this. Like we have seven figure agents in this group showing us everything that they're doing.

And I've just never experienced that with any other brokerage. So if you're out there and you're struggling and you're like, dang, I just need something. Like you should probably take a look at what we're doing here because this is amazing. And there's a reason that there's 3,000 of us. Well, very well said, brother. Patricia come on here. I mean, I was like shocked. You know, I brought you up to that room and they're doing that AI Google stuff.

And you were like ripping out stuff. I had no idea you knew all this. And so, like, I was on the front edge, but I was pretty close to the beginning of YouTube. And, like, I got on YouTube before, like, they even had the ability to have personal thumbnails. Like, it just auto-generated. So I saw, and I put some time in, and it really, you know, my story got me to where I got to. And I see this as, like, another wave of, like, that social media wave and early adopter stage. And you're right on the pace of this on the front side.

So if you just keep going at the rate you're going, you're going to be able to capitalize on this with numerous different income streams and different businesses. you can build around it because if you're listening to Adam right now and you can have that same knowledge on this, the more of you guys that really focus on this, like someone like myself, I'm at a different part of my career. Like if I was at a different part back when I was really getting social media, I'd be putting a ton of time into this. I'm going to try to put more time into it, but I'm already, I run the back under my eyes. I got so much focus on right now.

But this is the future, guys. And Adam, you're doing, you're right there where you need to be. So as long as you can stay ahead of the normal pack right here and you're here, people are going to come to you as an expert. You're going to be able to get speak engagements. You're going to be able to create products around it. So you're doing a great job. Thanks, brother.

I will get this out to you guys. I'm going to put some information below for Adam. And we'll get you back on here, brother. And every few months we get you on here and see any updates. And is there a YouTube channel that you want them to go check out where you can see some videos that you've been using this on? Yeah, actually, I just started it. So it might not show up in the searches yet. But I'm starting to drop some videos on it soon.

But I'm going to be on YouTube as the AI guy. So that's just the AI guy. Otherwise, you can just search up Adam G303 and Google and it'll pull up all my social media, everything that you need to be. I'm not too hard to find. But yeah, that YouTube channel, I'm looking forward to getting some really good tutorial-based information on there and helping people understand how to wrap their head around this AI we got going on. Nice. And congrats on having the coolest background of any guests so far. I like it.

Thanks, dude. Take that with honor. Appreciate your brother. Yep. Well, we'll get some short form clips out and post them on social and redirect to this. But this is really interesting. Thank you. You did a great job.

And guys, we'll see on the next one. And look for part two coming out at some point in the future because we're going to get out and back on here. Yeah, every day is something new, man. Thanks for having me, Connor. It's been fun, man. Yeah, man. Appreciate it, bro. On the next one.

There, guys. Heck yeah. Peace.