KGCI: Real Estate on Air - The Real CEO Blueprint: Build Leverage, Systems, and Freedom in 2025 with Gogo Bethke

Episode Date: September 2, 2025

SummaryThis episode is a masterclass in scaling a real estate business with freedom and intention. Featured guest Gogo Bethke, a top producer and a leader in her own right, shares her "CEO Blueprint" for building a business that works for you, not the other way around. The discussion goes beyond the grind, revealing how to leverage technology, implement simple systems, and build a team that allows you to achieve true financial and time freedom in 2025 and beyond.Key TakeawaysThe CEO Mindset: Learn to shift your mentality from a "sales agent" to a "CEO." The episode emphasizes that a true CEO focuses on building a business, not just doing transactions. This means you should be working "on" your business, not "in" it, by focusing on high-level strategy and system creation.Leverage Is Your Superpower: Discover how to use leverage to earn more without trading more of your time. The discussion highlights the importance of leveraging other people's time (through a team) and technology (through automation) to generate a consistent flow of revenue while freeing up your schedule.The Power of Simple Systems: Gogo shares a blueprint for creating simple, repeatable systems that ensure your business is scalable and predictable. You'll learn how to build processes for marketing, lead follow-up, and client management that run like a well-oiled machine.Designing Your Freedom: The episode challenges the notion that working hard means a limited life. Gogo shares how she designed a business that allows her to have location, financial, and time freedom, encouraging agents to build a business that supports the lifestyle they truly want to live.Topics:Gogo BethkeReal estate CEOBusiness systemsReal estate coachingTime freedomCall-to-ActionReady to build a business that gives you freedom in 2025? Listen to the full episode on your favorite podcast platform and start building your CEO blueprint today!

Seven-figure success starts when you start thinking like a CEO. Welcome to the John Kitchens Coach podcast Experience. This is your host, John Kitchens. You're ready to think bigger and transform your business into a path to lasting freedom. What is happening everybody, man? Thank you guys. Tune in to another episode of Expert Mentors Live. And this is the traditional kickoff of the new year.

Go-Go, this is our sixth year of starting the year off together on Expert Mentors Live. So, man, I, you know, I look forward to it. So the team already knows, right? They're like, hey, we got to get go-go. When are we getting the day in? What day are we doing it? Let's get her lined up. I can not believe it's been six years.

Our sixth year. How just doesn't, like I had to go back and double check. But it is our sixth year, which is absolutely incredible. And I appreciate you, you know, carving out the time. And I know kind of you're just at a fun spot in your life. And I know we'll get into that a little bit. But, man, How much has changed?

So much has changed in the last six years, this run that we've been on. And we traditionally had started these conversations around kind of where you were at at that time, right? It was the state of social media. I mean, you were the social media queen, the red dress. I mean, that was you. That was your persona. That was the brand.

And so much has evolved and changed. And it was like we were talking about, hey, what are we calling this? And I think I asked you, I'm like, can you change the title? Yeah, let's change it because so much has changed with you. And like I said, I look forward to this conversation every year, starting off with you. And I'm ready to dive in. I know you've got a lot of ground to cover. But I would love maybe let's start right there, right?

Change the topic, change the conversation. It's no longer the state of social media. It's just the state of business, the state of the business. And it's just an interesting evolution of all things. things that, you know, has happened over the last few years and kind of where you're at. I love to tell this story. Oh, my gosh, right? Oh, gosh.

That's why I asked you. I'm like, can we talk about something else? Not that social media is not important or not a part of my life. It's just as much a part of my life. And I couldn't get anything done without social media, but or achieve. And I'd get done, but to achieve, right, that stuff. But in the same time, I have achieved so much. And I want to teach that because I truly achieve financial freedom and time freedom.

and location freedom in my life. And I want to be able to share what I did to do that and help others to do the same if they wish so, right? Like nothing wrong with production and being in a hamster wheel, if that's what you want for your life. I just know that that's not what I want, right? And that's not what I want to share anymore.

Now, I'm all for production. Don't get me wrong. I'm all for making money. It's just making it in multiple different ways by working less and still having a life because I've been way too close to burnout, way too. I wouldn't say way too many times, but one too many times.

Yeah. And what is, is it just an over-obsession of pushing without in, in your mind, the right kind of balance? I mean, there's no such thing as balance. My definition of balance is just be present wherever you're at. So, like, for you, is it just things that were neglected, things that just weren't given the right attention for you that caused that feeling? I'm smiling here when you said balance. Because I'm like, what is that exactly? So what I call balance and what somebody else calls balance is probably something totally different.

I was actually watching Barbara Corcoran's interview last night. And she was talking about, you know, her life and what is she like and how she functions and all that. And they asked her what is she bad at? And she said she's bad at relaxing. And I was like, oh, my gosh, I'm Barbara. Like, I don't really know. To me, relaxing is like wasting my life. Like, I can relax maybe like one of my New Year's resolution.

is to read this Bible. It was one of the white Bible, the gold, lettering, and rice paper, the very, very thin paper. So one of my resolutions for this year, New Year's resolution, is to read this Bible start to finish. Well, I can sit

about two minutes at a time. And then I'm like, I need to get up and I need to go do something. Like, I need to use my brain. I need to build something. I need to do something. I have to feel productive. For me, it's just like a high,

almost like. It's like my adrenaline. It's like I created something. Like I serve the purpose today. I achieve something today, right? So I actually enjoy that. I call that balance. It works just fine for me, right?

But I do spend a lot of time with my family. I do work from home. I only work Monday to Wednesday when I'm like, you can't talk to me because I'm alive. And then every day I would say by 4 o'clock, I am done. And every weekend, I don't work. So Thursday, Friday, Saturday, Sunday, I don't work. I have extended weekends for the rest of my day.

I love that. And that's by design. That's through intent. And so for you, you know, you're like not, I mean, every minute is like their structure of when you're working, right? You know what it is. And, you know, the activities that you're in charge of. And it's one of the things that I really, you know, love about you is how you value your time. Because you know what you're worth.

And I think that's where so many people give away, right, their time. I was having a conversation this morning with with with DJ Matt and DJ. I mean DJ was like, you know, that's one of the things that I just, I can't let slip away moving into the new year, moving into the future is I just can't let my time slip away. Because it's it's truly costing me so much, you know, financial, but also time with family, time with my son, time there. And it's just really getting a grip grip on that. And you have a love your take on it. So I'll let you dive in because it really. state agents need to get this, especially they need to get it now more than ever, really understand the value of their time.

I've never heard it put, I mean, I should put it this way. The time that really nailed it in for me when I finally understood it is that when I heard someone say, then an hour of your time is an hour of your life. Yeah. So if you look at your life as a whole, is that really how you want to spend it? So if you were on your dad bed right now and you know that your time is counted and all of us are on our dead bed right? on our time is counted, by the way, right? All of our time is clicking at the same time. Question yourself, is this really what I want to be doing? If I knew that my time is count, is this really what I want to be doing? Is this the person that I want to be spending with? Is this the activity that I want to be doing?

Does this make you happy? Does it make you the money? Is this? Or even if it makes you the money, does it really matter? Do you need to make that money anymore? Or would you be better off spending it with your 17 and a half-year-old who's going to be fleeing or flying out of the nest here in a minute? it and then and then that's that.

Yeah. Right. So that's the phase. I also, I think I'm one of our other calls. You only talked about the phases of life. Like if you, if I was in the phase where I was an empty nester right now, I would probably be head down working because I don't want to have time to think. Right.

I wouldn't want to have time to miss my children. I would be so busy building another multimillion billion billion dollar company just so I can keep myself busy. But that's not the phase of my life. The phase of my life right now is I have a 15 year old and a 17 year old. Then I have two summers with a year old. one and what, I mean, three summers at one and one summer with the other. Yeah.

Right? So now I count things in summers, right? Which reminds me, I'm taking the whole summer off in the month of June, I'll be in Emily. And then at the end of June, we're going to go to EXP, Can Barcelona. And then from there, we're going to go to Monaco. And from there, we're going to go to Romania for a couple weeks. We'll come back to Florida.

Then we're going to fly up to Michigan, visit family, and then school starts again. So I'm taking literally the whole summer off with my family. But let's talk about that time and how to know what's worth your time and what doesn't. So I want you to take, and this is a perfect timing for this because we are starting a whole new year over, right? I want you to take your 2024 income, every money that you made in 2024, not after taxes, not after expenses, every penny, every dollar that hit your account in 2024. And I want you to be dividing that by 2018. Now, if you are a top-producing realtor, right, or a top-producing entrepreneur,

you're probably really not working 20 hours a week. You're probably working way more than that. But let's thrive for 40 hours. Let's assume that you worked a healthy 40 hours. That's 2080 hours in the year. So if you take that amount that you made, and many of you probably don't even know that number, and that's because you don't track your number at that.

That's going to be a whole whole other conversation. We can spend this whole time talking about that. That's going to be a whole other conversation, right? If you don't even want your numbers, get up the call right now and go do yourself a favor and figure out how much money you made last year. So you can know your hourly rate because this will probably be your biggest way here today is to know what your time is worth and then charge taxes on top of it. So let's say it's a million dollars.

You're going to take the million dollars or $250,000 or whatever that is. What do you think it's a reasonable number, John, for an average? income of your listeners? I would think, you know, they're 250 up. You know, let's just say they're kind of an emerging talent type of agent. They're, you know, kind of at the point. They want to really take it serious and grow a business, being able to really, you know, hey, I have aspirations to get to seven figures.

I'm a couple six figures. I'm not complacent. I'm not getting, you know, let's let's go, let's make a run. So let's just say 250 to 300. Okay, so I'll do the math with 300,000. We're going to take 300,000 divided by 280, so 2080. And if you're making 300,000 in 2024, or I should say if you made 300,000 in 20224, your hourly rate currently is $144 an hour, which means that you will not or shall not

or should not ever do anything ever again that doesn't make your 144 bucks in that hour. If you're doing that, you're losing money. And that is including your laundry. including walking your dog, that's including groceries, that's including taking out yard signs, that's including answering to an email, to a DM, to all of that. I have 14 assistants. I don't do any of those. I couldn't tell you the last time I ran a load of laundry, not because I don't qualify. It's just because I know I'm losing money every time I run a load of laundry.

Think of it this way. Most people would say, yeah, but I can run a load of laundry and we'll listen to the Zoom call at the same time. Physically, yes, your brain is not going to comprehend it because you're not giving your full attention. How do you overcome somebody that that has that type of scarcity mentality or has, you know, I've heard, I've heard people, you know, oh, well, like, you know, it's good, good exercise and, you know, it teaches good values and doing things like that. Like, how do you help people overcome that type of mindset, the scarcity type of mindset to kind of let go and kind of be able to to move forward from that.

Can I be harsh? I wouldn't want it any other way, Go-Go. Let's just put it this way. Poor people as the question, how much just something cost? Walthy people as the question, how much money is this going to make me? Yep. So, let's play the game. Let's see you're thinking about if you should or should not hire a personal assistant.

And your personal assistant will help you with every. So let's talk about my house assistant. I call her my personal assistant, but she really actually doesn't work with me because I'm on lives all day. So by the time she shows up, I'm already working. I'm when she leaves. I'm still working. So I usually don't actually see her. She helps Dwayne run out household.

She does laundry. She grocery shops. Like, I'm going to speak tomorrow. I need a pair of nylon. She's a target right now buying nylons because I can't go to target because I have to be here, right? So she helps with literally anything that you can think of that physically needs to be near me and needs to get done. Okay. So let's say you're getting someone to do lunch.

for you. Let's say it would cost you. How much do you think, John, in your area, if someone was to come over, a stay-at-home mom, who drops up the kids at school, gets to your house around 9-930, while the kids are in school for two, three hours, she runs a few laundries for you, picks up the house every single morning, two, three hours a day. How much do you think that person would charge hourly? 20, 25 bucks? Okay, so let's make, let's do 25, so the math is simple, okay? So $25, right? We calculated that your hourly rate currently is $1,000. $44, right? Not yours, but the listeners. Okay, for the sake of the conversation. So if you're hiring this person, most people will look at it that this person is going to cost me $25.

I can write, I can do my own wrong rates like riding a bike. I can do my own money. I'm saving $25. Are you really saving $25 or are you losing $119? Because if you know what you're good at and you stay in your lane and you do that, you put your head in the send and that's what you do. do the activity that makes you the $144, how many clients could you get in that hour? That's right. So are you really losing 119? I don't think so. I think you're actually losing way more than that because if you did what you're really good at

and you stayed in your lane, you would get yourself probably one, two, three, four, five clients. And if you got one, two, three, four clients, let's see you got five, let's see you got, meet me in the middle. Let's see you had three clients and your average commission is 10 grand. That's $30,000 you could have made in that hour by lead generating for yourself and instead you run a load of laundry. That's right. That's why you don't have money. Allocation of time. But it's all the mindset shift first, right? And it's just really starting to, you know, know, know your worth. And also only worse. You can be sitting back and sipping

the mosa as well, someone's only doing your load of laundry. There's a tradeoff, right? Like, you can you can do those things and buy back some life, buy back some freedom, but that's kind of an expense. That's not an investment. And I think that's, you know, that type of shift. And it's the biggest thing for where I see how the only reason I believe you should be in real estate, residential real estate sales, is to uncover opportunities to invest in for wealth. And so it's invest mentality. You're investing in talent. You're investing in labor to free up your time to go focus on things that will you freedom and get you closer. That's the only reason, right?

It's just like, just tell these guys all the time, and it's like, you're building a team, the team should just be uncovering opportunities for you. That's the only reason you should have a team in real estate. And so really understanding that investor, investment type of mentality and the first thing

and the first person you have to invest in is yourself. Yeah. It's so good. That's what I agree that starts go, go right there, the mindset. You're trading your life for money. Literally. You're trading a part of you. your life for money. So is that really, are you really planning? How do I say this? Are you really

wanting to trade an hour of your life for a load of laundry? Yeah. Right. No, I love that. So, okay, go go. I get it. All right. I'm going to, you know, I stand what that is. I'm going to make those hires. I look. I start small. You know, now what do I do? Right. kind of as the direction and like where's the direction of the business going you know what's changing what's not changing i've got more time where do i allocate my my new time now yeah so i that would be different for everyone right so now that you know your hourly rate and you know your income i want you to take a step back at 10,000 foot to you and look at your business it's going to be different for everyone and i want you to look at where did that money come from literally did it come

from buyers that it come from sellers they did come from open houses that it come from zilolese Did it come from events? Did it come from? Where did it come from? They come from with Facebook, Facebook ads. Where did it come from? So when you're making your first hire, when you figure out, usually when you look at your book of business, usually you realize there's two reoccurring things.

There's multiple, but two that happens over and over again. That's what my research shows through the years, right? So maybe for you is Facebook ads and open houses. So you hire this new assistant who's going to help you with everything else, then it's no longer worth your time, right? And guess what are you going to be at, Facebook ads and Open Houses? houses. You're going to double down on that. So while this person is helping you to run your life so you can have sanity when you come out of this office, right? You are going to go head down,

hard work, double down on what you know it's working. When you double down on what you know it's working and you're no longer spending your time on the data entry of the everyday needy-degree that also needs to get done, your results just quadruple because you're only spending time on the things that making you money. Does that make sense? So I would want you to start with that. And eventually, now you're going to be making four or five times the money, right? So I can give you an example. The most money I've ever made, I don't know without a personal assistant, because I had a personal assistant.

I had Christine for 11 or 12 years of my career and I'm 14 years in, right? So I hired a person assistant before I could actually afford one to be honest. So that's a great point right there. So in that that is it too, right? It's like make the hire right before you can afford to make the hire. And so in the early days for you, you know, mom, business, like, what were all the things that filled her bucket? Because I think that's where I hear a lot of agents like, well, what would they do? What would be all the things that they would do?

Well, okay, now I understand the math equation. But still, what are those things? What would they do? So I started with what I, can I say what I suck it? Yeah. So I have, I would call myself an organized chaos kind of person. I'm very organized in my head. Now, if you're going to make me file that into an actual paper file, it's never going to happen.

If you're going to ask me, where's the file for one, two, three main street? I don't have one. Everything is in my head. I know exactly what you find it. I know what email to print. I know who sent it. When they sent it, I know which side of the page I picked the note on. Like, I'm very visual and I'm very organized.

But when you have a lot of businesses and as you're growing with things, right, we all naturally have superduper skills and we have things that we just suck at. Hire the things that you suck at. That's the first thing they're going to take off of your plate. So that in my case, I can be successful top-producing agent and be organized. So when someone comes into my office, there's not a pile of paper this high. And when they're looking of what they need, I'm like, oh, it's somewhere in here. Right.

So that would have been me in the past, right? Today, I'm super organized, but I have 14 assistants. I literally have an assistant for everything from design to emails, to websites, to numbers, trackers, to, you name it, I have it, right? Because I hire out my weaknesses. So I would start with weaknesses. I would also start with things that you might love and you good at it, but it's not making you the money, right?

So for example, bookkeeping your taxes, you're answering your emails. Like you might love it, right? What does it make money? No, it's at the back end. You already made the money. You just have to respond to your bookkeeper where it went, right? Or what did it come from? So I would try those things out and really just put your head down and do the things

that you're really good at. Now, after they have to get organized, then you're going to start thinking. on all of the things that are like, ooh, I could be doing this. And now there's two of us, right? So now we have 80 hours because alone you have 40 hours if you're working normal hours, right? And then now you have one more of you. So now you have 80 hours worth of work you can get done in one week. So now after everything got organized and you guys got a good rid on and understand each other and how you work.

Now let's say this person still has 30 hours left or 20 hours left, right? Now what can they do? You know what they can do? They can start building you all of those businesses that all of these ideas that are in your had that you're like, oh my gosh, it's such a great idea, but I don't have any time or I don't know where to start or how to do it. That can be on the computer over there, Googling it. They can be on the computer over there, setting you up all of the steps and go high level and creating your course and setting up the camera and the likes. And all you need to do is sit down

and shoot your course. So the thing too. So, you know, Christine's a great example, right? With, you know, with you for what, eight? What do you say? 11 years? She's been with you? 12 years we've been working together. So, you know, obviously we know what happened before this first, you know, episode of you and I kicking the year off two months later in March of 20 with, you know, the world getting shut down. But what it did is it unlocked the global workforce, right? It unlocked talent all over the planet.

And, you know, and the reason it did is because the talent was going into offices. Now the talent is at home. home. And it really unlocked a lot of being able to find really, really skilled and talented people all over the globe and getting into an affordable, you know, salary range that we can really apply to, you know, to small businesses or agents in particular here we're talking to that are just kind of breaking that six figure, multiple six figure range. Now they have, you know, some dollars. So for you, it was in person, right? Would you say, could an organized, you know, chaotic, organized individual agent, do they need somebody in

person or could they go the virtual team member route in, you know, in today with today? Let's back it up to. 12 years ago was what, 2012? They were no yet. Did he have Wi-Fi? I don't know. Maybe via Wi-Fi. But absolutely. I mean, I would not stop at an in-person today because you more than likely can afford it just yet, right? With the 25 bite hurt, but can you afford five bucks? Yes. An hour? And if you can't afford five bucks an hour, skip Starbucks today.

And you'll be fine. There is your first VA. Absolutely what I do in different today than I did it back then. Back then I didn't have a choice. Today I have a choice. So I would recommend starting with a virtual assistant. Here are a couple of tips about virtual assistance. Actually, if you go on my, so today I'm going to give you guys,

I have some bullet points. I want to make sure we cover. You have sent to the new year. I did. I did a lot of free stuff. But in order for me to be able to get these to you, because we couldn't figure out how to do the links in a chat where you can just click it, right? So what I want you to do is go on GoGo's real estate on Instagram. So my name is GoGo. If you go on Gogo's real estate on Instagram, I'm going to give you these keywords. So when I say keyword, write it down. Then you can go to my Instagram and comment that keyword on any of my post or you can DM it to me.

And my system will automatically send you that specific thing that I'm talking about, okay? So let's talk about virtual assistance. What do I recommend? I recommend for you to have two. The reason why is because it's going to take about three months, 90 days, for your virtual assistance to kind of come up above, you know, head above water. You're going to spend all this time. You're going to invest it into this person.

You're going to train them and understanding who you are and what you do and how you do it. And they're finally ready to help them and they get pregnant. Here you are. You're going to have to hire another one. You're going to have to start a 90 days over and you're going to have to train them. And then by they get trained, they realize they don't like working for you. And then they quit. Right.

And then you're back at the same roller coaster. So I recommend to have two for every job, have two. If one quits, you have the other one. It doesn't affect your business whatsoever. Okay. So I would recommend two. The locations I recommend them from most of my virtual assistants are from Brazil. The reason why is because the time zone.

The time zone is only one to two hours away depending if it's, you know, those American time changes that we do twice here. So but most of the time, it's a one hour difference. Or for half a year is one hour, half of years is two hour difference. And they don't have accents. Like, their accents are better than my accent, right? So that's how good they are. So I recommend Brazil.

Now, if I have a digital person, a web designer, a video editor, or a numbers guy, like I always have an Excel sheet numbers guy because I love trackers. My trackers have trackers. Those four jobs I would hire from India or the Middle East. Okay. So my website guy, my video editor guy is from India, and then my numbers guy, He's from India too, actually, now. But my old numbers guy before he left, he was from Pakistan.

Okay. Now, I have an amazing, if you're wondering, yeah, go, go, but where do I find them, how to train them, how to pay them, all of this stuff, right? Go to my Instagram. So GoGo's real estate and comment the word virtual. My automation is going to send you based on that keyword, right? It's going to send you an e-booklet. And you can follow that e-booklet, step by, step by step by step, how to find them, how to train them. what Facebook groups to join so you can find them so it's not costing you money.

After you read that ebook, like you decide that you don't want to do that, you just want to hire them. I also gave you a Staples Easy button right there for the company that I love and trust for you to hire it through them if you don't want to go to the process of finding them and hiring them yourself. Okay. So again, the keyword for that one is virtual. Okay. Can we talk a little bit about agent attraction? Absolutely, because increasing headcount into the real estate business solves a lot of problems. So in fact, it can solve almost all problems.

So definitely let's talk agent attraction. Let's just say it changed my life. And it solves, yes, pretty much all of our problems. Yeah. Anything that money can fix, it solves that problem. Yes. Yes. So let's talk about that.

I did come to EXP. Can I say balls to the walls? Yes, you didn't. Okay, I did already. Yes, you can. Yes, you did. So I did come to EXP for agent attraction. I was already a tap producing agent.

I knew how to do a transaction. I'm assuming you can't forget how to do a transaction, right? It's like riding the bike. But I didn't want to be 67 and doing an open house. I started losing my patients with my clients that were buying always the day of closing, and then we couldn't close because their income to debt ratio went up, and there I was working for them for 60 days and not getting paid. And then I started really voicing my opinion.

And I was like, before I ruined my own reputation, because I'm losing my patients, right? Let's have a solution to this problem, right? Because I knew that I'm not going to have the same enthusiasm and the same patient and the same work, not ethic, because the work ethic will always be the same. But the same excitement towards work than I had in my 20s or my 30s, right? So with that being said, when I came to EFPI, I knew I wanted to do agent attraction. I wanted to do agent attraction for multiple reasons. I wanted to have a solid source of income that comes in on the 20th of every month. And then I also wanted to have a source of income that is not tied to my.

production. So what if I get sick? What if I get pregnant? What if I hit burnout? What if I want to go to Europe for two months? What if I just want to spend some time with my family and take a breeder? Right? Can I do that? I was not able to do that as an agent in real estate because I was on the production roller coaster and I needed to get off of that. So that was my solution and then my next solution was stocks, right? I wanted to have a retirement plan. So I was planning I'm bringing 40 agents a year. I was never planning to ICON, but I was planning to ICON my own way. And the way I plan to icon is what happens when you bring an agent? You get stocks and you get revenue share, right? So you get $400 worth of stocks when they close the first deal. Well, if you bring 40 times 400, how much is that?

Yeah. That's my icon. So if you ask me, I iconed every year. I just don't have a piece of paper to prove it, but I have the stocks in my account because every time I bring an agent, they close their first deal, I get $400. There's my icon in the end of the year, right? So I did it for you. You didn't have to travel. And you didn't have to do all the requirements. that come with it. Exactly. It's just another way of ICA. Right.

So I strongly recommend learn the company, everything they have to offer, use every benefit that the company has to offer, because when you use it, it's easy to sell a product that you use in yourself. Right? So when you know everything that the company has to offer, from production to agent attraction to,

the ICAN program, to the Revenose programs, to, you name it, right? How many different teams we can have the husband and wife, the standard team, the domestic team, the mega icon team, all of those, then you can sell the product. Now, when you practice it and when you use everything that this company has to offer, I guarantee you. And even though I can't say guarantee, but I guarantee you with every hair on my body, right, that you will win. Your life will change. AXV has changed my life. So with that being said, when your life will change, when you put all of these things in practice and you start

seeing that income and you start seeing that retirement and you start seeing that freedom that it provides. You won't be able to shut up about it. You will tell everybody, you will go on the closest mountain top and yell it for everybody that would listen. I have two requirements for agent attraction. You want to guess what those two requirements are, John? Two requirements for agent attraction? I was thinking, you had me thinking about the customer journey. And I was like, you know, because, you know, the customer journey, you're becoming a promoter, but you got to be an advocate before you can be a promoter. And by definition, an advocate is somebody that gives a testimonial in a review, well, you can't give a testimonial in a review unless you've used the company and know what the

company provides. So I was still connecting the dots on everything that you were saying because of understanding the customer journey. Like, you're never going to be a promoter if you're not an advocate. You have to be an advocate. You have to show the life that this company provided to you because people going to want to have the life. The life that EXP provides is the byproduct. Or I should say when they see your life, EXP just to buy product, right? They want to like, they're signing up for the life that the company is going to provide. But if that company just happens to be ESP, right? But the two things that are my requirements to have an agent partner at EXP, I'm going to make it super easy for you. Number one, have a license. Number two, have a pulse.

Yeah. If they have these two things, I would love to partner with them at EXP. But with all joke aside, you can actually be more strategic on who you want to partner with. and then have a control over your income, right? So when I joined the company, I wanted to have the agent who is between $2 million and $4 to $6 million in production, ideally between $2 to $6 million. If you ask me why, you're the reasons why. At $2 million, they're almost cappers. That means they can, they know how to do transactions.

They know how to contact their broker. They know how to fill out their addendums. I don't have to hold their hands to the process. They're not going to blow up my phone every two hours of, oh, my God. someone email me what do i say right they know what to do they also got a taste for money so they want more of that right and if we can get if if they are already at that six million production right i can get them to icon like this so my ideal agent is between two to six million in production okay now the question is who is your ideal agent who do you want to partner with also my ideal agent my ideal agent

happened to be me at that time because when i joined expe i was a seven to nine million dollar producer which for me at Michigan pricing was about 40 transactions in average a year. So it was easy for me to talk to that ideal agent partner because I was it. I knew their pain. I knew what they're doing. I knew what they're needed. I knew who they are. So it's very easy to have a conversation with someone who's just like you.

So I would say your ideal agent, you're what I like to call your low-hanging fruit, the lowest-hanging fruit, is an agent who's just like you. What is that caliber of agent? Write it down. Next question. Where are you going to find them? Where are they at? Do they go to events?

Do they usually end up showing them up on Zoom calls? Could you have coffees with them locally? Could you hit them up on Instagram? Are they on social media? Well, for me, guess where they were on social media? Okay. Where are they located? I don't care.

Expe is in every state. All I care is that you have a license or pause and you produce somewhere between 2 to 6 million. And you can be anywhere in this country or in 24, 27 different states. countries okay now the question is how am i going to find them how are you going to have that conversation now that we know who they are where they add and what they do and what they need we open up that conversation i'm like oh that's the hardest part because nobody wants to be

sold but we all want to win right so i decided i never cold called in real estate either so this is not going to be the time when i start learning scripts and hitting up people and burning bridges like that is that might like it just the idea makes me twitch yes so i said okay i'm going to do it how i did i bet the buyers and sellers how did i do it on social media i create some videos i tell them about the product when they're ready to raise their hand there is a button to push they push the button they show up in my calendar i have a good old conversation like you and me are best as friends here's what i have to offer do you like it you like it great do you want to sign up yes here's the other button push that one you push that button you're going to xb hooray christie's

going to take it from there we're going to have a good old conversation she's going to guide you to the onboarding process and then we are partners and then I'm going to tell the world that you decided to join EXP with me. That's my process. And then you might wonder, okay, go, go, but where's the button? How do I get that button? Right? Well, it's easy. I have, I have partnered with EXP, and if you're an EXP agent, there's an elevate coaching program for agent attraction, and I think it's only like $900 because my actual agent attraction course is $3,000. So if you're an EXP agent, you can get it for $900. You can go to my Instagram and comment, elevate.

I'm going to walk you through all of the steps of how I built everything. And I will even give you a copy of my funnel. Now, you do have to build that, but just kind of like a couple of clicks of a button. If you don't even want to do that, I have a staples easy button inside the course, and my team will build it for you. But just take the first step first, comment, elevate.

If agent attraction is what you want to do in 2025, just comment elevate, get that course, watch the videos, push the buttons, have your own funnel so you can do agent attraction in 2025 with a push of a button. Good? I love it. I love it. To the next subject.

On your point, I wanted to, because you were comment about this earlier about agents and where they need to focus. And one of Vern Harnish's top book recommendations coming into 2025 is called Scale Up Faster. And it's the secrets of the world's quickest growing bootstrapped company. So they did a two and a half year kind of deep dive on unlocking the secrets of the top 1% performers among the Inc. 5,000 of private companies in America. And the number one thing is that they had one way of selling that had a high close ratio. one focused approach. Those were the top of the top of the top. And I think that's just a great just like understanding and just be like, okay, the top

one percent of the Fortune 5,000 private companies, they focused on one. I'm going to focus on one. You laid it. You just gave everybody the process. I mean, some of it just flew right over their head. For some people, they're like, what? And then a small few got it. For those that got it, I'm telling you hit elevate.

She just laid out. She just gave you the one. process. And if you want proof in the pudding, I have attracted over 270 agents personally in my front line. Those turned into 1,500 agents over time. And I have made over a million dollars multiple times in the, like, probably, I haven't been the math, but last year, close to a million. Yeah. In revenue share a low. Yeah. Yeah. So the proof is in the pudding. I'm never teaching anything than I haven't done myself. And I'm an open book. You can ask me anything. Find me on Instagram, Google's your estate. I'll teach what I do.

do. But again, and I also never called a single agent. They show up in my calendar and that's what I teach. I teach agent attraction. I don't teach recruiting. So if you want scripts and if you want like how to mass email people and annoy them every single day seven times, that's not me. You know what's crazy too is so I mean, because I'm having conversations with Matt and DJ and I asked them the question this morning. I was like, because you know, as they're bringing agents in, I said, how many of the agents know how to communicate on a phone? They go, hardly any. And I'm like, why is there a business model that's prospecting based of dialing phone numbers?

Especially the new generation, like my kids, like, when I call my kids, it's like, I'm like, how do you, that's how you talk to each other? Yeah, it's wild. What, bro. Yeah. And it's on FaceTime. They ain't calling nobody. But the funny part is they face-time each other, but they're not actually in the picture. They show like the ceiling where the camera is face down on the bed.

And there's like seven of them on there. It's wild. It's so different. But like the same way when we look at our parents and we are like, oh, my gosh, did they do things jackass backwards? Right. Like now I'm like, that's probably how our kids look at us. And that's how we look at them. We can't possibly understand how their generation is going to fund.

I'm like, how are you guys going to sell anything to each other? You can't shake hands and you can't make eye contact. Yeah. But I'm sure they're going to figure it out. We figured it out. It's totally different how our parents did it and their generation is going to have a totally different time of sales. But I agree with you. You're like, why would we be cold calling strangers?

Like, just hit them up on Instagram. That's where everybody's at. Hit them up on acts. Hit them up on TikTok. Hit them up on LinkedIn. You know what I mean? 100%. So do we want to talk about leveraging and multiple streams of income?

You know, we've got the right mindset. We understand what our time is worth. We know where to make the leverage, the investments, right? We're investing in giving us more time. We know we need to increase headcount because that is building us something that we don't have to trade time for dollars, right? And understanding the math equation, right? It's time for dollars, dollars for time, then dollars for dollars.

right so we need to build part of the machine that's generating revenue that we can take that revenue and reinvest back in and make our money work for us so you know I think as as you kind of get to that point the one thing and I want you to touch on this is how important of one of the questions and is the Bezos question Joe personal and I were talking about it on the last export mentors in December. And the whole conversation was around not what's going to change in the second half of this decade, but what's not going to change. And you look at it from a marketing perspective, it's about building the database. It's about building the list. And you have a massive list. And one of the things that's not going to change is contacts database list.

Touch on that and why that's so important for agents moving into moving into the the future building their database. I'm so excited. You said I came prepared. So one of the things, let's talk about email database. So for example, we all think we own our social media. You don't care how many followers you have. You don't have these followers.

Facebook does, Instagram, does link this, they own it. You could wake up tomorrow and they cut the cord and there's nothing you can do about that, right? So that means what if worst case scenario, let's be devil's advocate, you wake up tomorrow and all of the Facebook followers that you have worked for the last 11 years are just proof gone. you can't even log into your account you don't even exist because they've wiped you clean for whatever reason accidentally sometimes if you watched um um um facebook guy what's his name is that

so if you watch his video yesterday he's like oh yeah he accidentally deleted a lot of accounts it could have been your career it could have been 12 years of your life and oops yes it was an accident okay so with that being sad you have to have your ee email database then. So you need to have a database that you own. So something that you can fall back on, right? I have a massive database, but I have a very active database. So I have 15,000 emails that I email every single day, which you, to me, that does, somebody said, Google, that's a lot of people. But to me, I'm like, I have just at Instagram, I have 89,000 followers, 15,000 of that. I'm thinking, what are the other 70,000 doing? Like, why don't you give me your address? I have a lot to give, right? So it's going to be hard work to collect this data, just like everything is. hard work if it was easy to do it everybody would have done it already right but i strongly recommend that you concentrate in 2025 on building your email database so you can own the data of your followers or the people of your clients so we said 15 000 emails one email a day any idea how many emails that is mind you i started that you're at 11 000 emails so starting 2024 at 11 000 ending the year at 15 000

solid emails with anywhere from 40 to 60 percent opening grade which is a very high opening grade really high you know how many emails we sent millions 4.7 million so 4 million 7993,8 emails you know how many got opened 2 million 34,725 if these people this is 2 million emails if i make as much as one dollar just a dollar for every email that i send yeah that is $2,34,725 then I could potentially make. Now, of course, I didn't make $2 million off of my email, but I made plenty. Thank you so much. But that's the opportunity.

That's a whole other way of reaching people. And then when you have an email database, they can so say graduate with you, right? So if you think about it, you might be thinking about buying and selling right now, and that's your only way of making money, but next year you might be doing agent attraction, and then a year after that, you might start a course, and then a year after that, you might build a team, and then a year after that. So as you're graduating through life, that email database grows with you. They're graduating with you.

They're going to be purchasing your course next time. And then they're going to join you. And they're getting their real estate license and they're going to join your team. Right. They're going to graduate with you. So a database, it's an absolute must. You have to do it. And my gogopreneur episode, which just launched yesterday,

I'm actually talking about how to grow your database. So if you go to my Google's real estate Instagram account and you come and Googlepreneur, kind of like entrepreneur, but with Google in the, front, Gogopreneur. You are going to get an automation that takes you to my podcast. And on the last episode of my podcast, I literally teach exactly how I built my email database, what systems we used to send their daily emails, what systems we used to track the daily emails. And you can also, sorry, my team just said that you can also comment podcast. So if you want to keep it simple, if you don't want to know how to spell Googlepreneur,

because it is a little bit hard, just comment podcasts and you will get the same automation. and you can listen into the last episode of Googlepreneur. And also, if you're an EFP agent, I am on the ESP radio station. So KGCI, and you can listen there to life. I think it plays every Monday. Love it. Okay. So then we have, can we, oh, and then let's talk a little bit about social media, right?

So databases, you can build anywhere. You can build it on LinkedIn, on TikTok, on X, on YouTube, on Instagram, and Facebook, groups, wherever you want to. you have to exist everywhere. So what I do is I post on Instagram. That is like my home page. That's my home. I feel comfortable.

I know every button I can do Instagram, but when I open in the middle of the night, right? So I make my content on Instagram, but then I have a team and they plaster it everywhere. So what I think it's important is for you to have Facebook, Facebook pages, Facebook groups. I don't do business on personal. So when I mean Facebook, I don't mean your personal faith.

I mean, you can share it there. Why not? Those are your personal people, but I don't push business stuff down on my friend's throat. Just because if they're a plumber, for example, they're not pushing down the newest, I don't know, pipe cleaner down on my throat, right? Because I have no interest in that. So I don't force my friends into doing business with me.

If they have an interest in whatever I'm doing, they're going to find me on my business pages. So I do business on business and personal and personal. That's just my two cents. Okay. So with that being said, you have to be on Facebook, Facebook groups, Facebook pages. You have to be on LinkedIn. you have to be on Facebook or Instagram, Instagram feed, Instagram stories.

You have to be on YouTube and pretty much everywhere. Okay, so be everywhere, but hire a VIA. You're going to create content on one platform. And then that VIA's full-time job is to take that content and plaster it on all of the other platforms. Okay, so you are going to be found everywhere. So that's it for social media. It's super simple. And then just push the buttons.

Social media changes so much, guys. Like I originally had Google's bootcams social media, and then I realized I can keep up with the algorithms and the software and the new releases and the many chats and the, I just care. It would be a full-time job, right? But the way I figured out is the same thing. You're going to log in. You're going to push the button and see what happens when you push it. And you're like, that's really cool. Go to the website in there.

Give your phone to an eight or nine-year-old and watch and just do what they do. I mean, really, they just, they're fear. They just push buttons and they just figure it out. Exactly. Yeah, that's true. Oh my gosh, I have a story for you on this one. So last summer, we went up to Michigan. And I asked my 15 euro, then like, hey, do. Can you help me create some videos this summer and I'll pay you? So my videos were paid. They were, I had an average of 10,000 views in each of my video. Some more, some less, but an average, I would say 10,000. So I said, hey, listen, I will pay you.

What was it? 10 cents per thousand views, right? Or 20 cents per thousand, I think I said, 20 cents per thousand views. above 10,000. I'm not paying your first 10,000 because I usually get thousands, but I pay you anything over 10,000, right? Do you want to get, take a guess on the only video that he did, the first and only video that he did, how many views I got? Oh, geez. Did it get to six figures? So, 6.8 million. Oh, shit. 20 cents.

So I think I paid, okay, so 6.8 million, what is that? 6.8 million minus the 10,000. I can't do the mat. Anyway, I think I paid the kid like, what was it, $1,700 or something like that, like $7, $1,500? So the kid, three minutes.

Literally the video's like, hey, mom, what's your favorite quote? And he just walks by the couch. And I say, what's my favorite quote? And that's the video that goes, Like he's 15, he made like $1,600. He's like, he stopped creating videos because he's like, I have plenty of money for the summer. Like, I don't need to create any more videos.

So maybe don't have this deal with your child or like cap it at some point, like 20 cents per thousand, but not more than. Yeah. Right. Like real estate transactions, like the escalation clause, right? Yeah. Yeah. Yeah. Yeah.

So. But exactly. Ask a teenager. If you need help with social media, pay your kid. Like they're going to skyrocket your business. And they can do it from home. They want to be an entrepreneur anyway because nobody anyone wants to have a real job. Right.

They are thought to be their own bosses. Hire your own kid and write it up. Can we talk about different sources of income in 2025? Very important. Yes. Okay. So what I want to cover is if you want to, let's say, work from home or if you want to go to Italy, right? I would totally concentrate on referrals. So if you think about it, before EXP being nationwide and having all of these organizations and agents to have access to, it was so hard to find a referring agent.

And then so you only did referrals when a client came to us. It was like, oh, we're moving out of state. Can you sell our house? And then we're moving to Florida. And then you refer them to Florida. Right. So what I recommend, you could literally build a million dollar business from your couch at home just from referrals. I would call everybody you knows because think of it this way.

your friend in Chicago do they have to live somewhere do they have a roof above their head yes okay more than likely they are using a realtor when they're buying or selling correct yes you're thinking well it would be a waste of my time because I'm in pinkly Michigan and my friend is in Chicago and I'm not licensed there so why would I even care

if they're buying or selling because I'm not going to make money on it right right what everybody that you know like when you open up this phone and every phone number in there they live so somewhere. Right. So you can start dialing from your couch every day, 10 people, start at A, end up at X, Y, Z at the end of the year, right? Call 10 people and be like, hey, by the way, did you know, you're probably assuming because I'm licensed in Michigan, then I can only be your

your realtor in Michigan. But guess what? Just at the team go organization, we have 1,500 agents. I can help you anywhere in this country and in 24 other countries in five minutes, I can get your top reducing agent. So don't hesitate. When you are moving somewhere, you know, somebody who's moving somewhere they need to sell they have any real estate questions i'm your person and i'm charged how is that for a sales pitch yeah you don't you pay me anything right so you have every phone number in your phone since we're talking about dialing right every phone number in your phone lives somewhere and at some point is going to need a realtor that's right and if you are already a realtor then just get them over to x-b yeah i love it in yeah yeah i love it in yeah yeah

Yeah, absolutely. And, you know, I think that's with anybody, you know, getting into, you know, getting into any endeavor in any business. I mean, like, well, who do I call? Who do I have? I don't know. Click on your contacts on your, on your phone. How many, how many contacts are in there, right? I mean, start right there. I literally looked at everyone is my potential client because everyone needs to live somewhere. Even if they're out of state, like if I'm talking, George Moore at the airport at the bar waiting on a plane, they're. a potential client. Yeah. Because they live somewhere and one day they're going to need a realtor and guess who they're going to come to me and I can't wait. Hey, Gogh, I know you don't cover South Carolina but you need a rackster like, can you help us? Absolutely.

And another thing too, Go-Go, I mean, I think that's just a great reminder, right? We're talking about, you know, the state of business going to 2025. Everybody should have their elevator pitch, right? You know, what is it that you do? You know, you start the conversation. You're inquisitive. they're going to ask you, what do you do? What's the elevator pitch, right?

You know what I'm going to pitch when I was still full blown in sales in real estate? What do you do for a living? Yeah, what is yours? I make people homeless. They pay me thousands of dollars and really freaking good at it. There you go, right? And what do you mean you make people homeless? I'm like, I sell your house in five minutes.

Yeah. Yeah. So you get a chuckle out of it. I don't know if they catch it. They know what it is. And so they're like, oh, and they're going to remember that. And what is that elevator pitch for you? And I think that's one of the things to take into,

to the new year and to the future is really, really important to be able to articulate. Yeah, like, don't be like, I've been in Deltas for 14 years. They sold $17 million in real estate. And I cover the livingston County area residential real estate. Yeah, nobody cares. Something that they're going to remember. They're like, oh, that's funny. You make people homeless.

I'm like, yep, that's what I do. Yeah, yeah, it's really good. There's a joke in there. So go go talk talk some more. So you know, I have sources of income. Can I finish? Yeah, let's let's tap into those.

That's really important. I want people to be thinking more than, you know, just helping buyers and sellers. Obviously, we talked about agent attraction being able to. And you think, you know, obviously this is honey badger nation. But you look at the trend and where the future of real estate's going. All the business models are going there. You've got the legacy brands that are just going to sunset. That's because that's about.

all they can do. And then, you know, you're going to to see all of the, you know, the business and the models and everything's going to have some form of this because that's the future and that's what agents want. They want multiple streams of income. So you get, you've given four, we know buyers and sellers. And then other agents, right, if they're on your team, if you want to have a team. And then you've got, you know, RevShare. We're talking the referral network, which I love. That's. So I am huge on multiple revenues of income and I'm a huge. and passive income as well, right? Because eventually you won't be able to trade time, right?

If you set all of this up, right? Some of these are going to have to be passive, or you're not going to be able to. There's only one of you and only 24 hours, right? So I want all of you to have multiple sources of income, and this is how I learned that. When I joined EXP, Morgzzi told me, we were in our training together, right?

And he was teaching and he said, if you have one transaction and that falls apart, that's 100% of your income. If you have 10 transaction and what falls apart, that's only 10% of your income. But also if all of that, all of those 10 transactions are in the same basket, all of your eggs are in that same basket, all in that real estate basket, right? And that market is tanking like in dead last year.

Like we have the worst year in real estate guys. Worse than 2008, worse than 1996. It was one of the worst transactional real estate year since 1996. Like we did more than 2008 guys, right? So by the way, if you survived last year, congratulations. high five yourself, go take a vacation because you deserve it, right? If you can afford it, you deserve it, right? Because we work really hard for it. But with that being said, I want you guys to have multiple sources of income because if that market is going down, you have to have

other type of income, right, that is not tied to the real estate market or somewhat tied to the real estate market, but doesn't automatically bring it down with it. Okay, so I'm going to give you a few. Number one, I don't know if you knew that you can actually get paid as a real estate mortgage loan officer as well while you're a licensed agent. We were always able to do that, but in the past, we were not able to be on the same file. So if you were, so if you were a licensed agent and a what I call a REMLOW or a real estate mortgage loan officer, right, a loan officer, you were not able to be both on one, two, three main streets in the past. Now the rules have changed. Now you can.

You can have a run low license and a real estate license and be what we call in the team go organization a full service agent. You can be the lender and their license realtor, right? So you can guide them through the whole process. you can have access to their files. You don't have to hit up your lender and rule like, do you have a clear to close? Did you get an employment gear like verification and all that? You actually can have access to the file.

So I think it's huge. I love being in control of my business. So if you want to know more about that program, you need to comment REMLR-E-M-L-O, REMO-R-E-M-L-O-V-E-L-Sate Mortgage loan originator or officer and my Instagram, and then you can get lost on the website, study and see if this is something that you want to do. An average remno in the Tengogo organization does an average, I don't want to say an average

remnant. A remno does in average $2,600 per file additional income to their commission. So that's a whole other source of income. Now, if you think about it, these are by side transaction because you're really only generating a mortgage when you're working with buyers. But are you really? No, because when you're at the bonfire with your buddies and they're talking about the $300,000 equity that they have in their home, guess what?

You cannot be financed them. Let's say your friend wants to have a bridge loan. Let's say they want to do a HELAC, right? You can do all of that. So you can think about and it's a license nationwide in all 50 states. So if your cousin is buying a house in California, even though you cannot be the realtor now, you can be the realistic mortgage loan officer.

So I would strongly recommend to look into that as well. That would be a whole other source of income for you in 2025. The next one that I want to recommend is we all hold knowledge for something. You are really, really, really good at something. I'm really good at something that a God-given skill that God gave me. God gave you skills that didn't give me. We are all two steps ahead of someone who's two-step behind us. So it is your duty to teach the next generation who's coming up of what you know so they can get it done faster.

And also, I'm a huge believer that you get what you give. The more you give to people, the more God is going to give you. So I would want and recommend for you to create a digital product in 2025. There's so many ways to do it. They are so easy. There's the stand stores, there's the schools, there's the go high levels, there's the, you name it. There's a million ways you can do it. Some of them is like five buttons you push.

You shoot some videos and you have a digital product. You can do e-booklets. You can do, you name it, a million webinars, you name it. A million ways you can sell the knowledge that's in your head. If you don't really know how to do that, I can help you. We are actually in the Gogram community starting a whole Europe training every single month. We are doing a live of teaching you how to create products, how to create those websites, how to create the verbiage, how to follow up, what is the email drip campaign, what is the

checkout page? If you want to know business and entrepreneurship and you're interested about creating a digital product, you can go over to the GoGetum community. So it's go get a community, or you can just go to my Instagram and comment community, and I will send you the link automatically. And if you're listening to this, you will not find a code anywhere else, but if you type in 10 off, you will get 10% off if you want to become a member, okay? next thing then I want to talk about again the code for that one was community so if you go on my

Instagram go zero state coming community it will take you to the go get them community page and then if you like what you see and you want to be a part of the knowledge that I hold themselves out of my head and my expert friends John is actually a part of the go getam community coaches so if you want knowledge in 2025 of how to be an entrepreneur go get them community and type in the word 10 off all one word zero I mean one zero I mean one zero OFF and it will give you 10% off for life. Okay? The next thing I want to talk about is investment.

I feel like so many realtors are chasing the next commission, make hundreds of thousands of dollars, if not millions, and in the end of the year, they have nothing to show for it. They have no investments. So if you start small with investments, I would recommend Real Bricks. If you comment Real Bricks on my profile again, I will send you the link. Rio Briggs is a fractionalized real estate company, which means you don't have to have 25% down to own real estate, you can literally invest with as little as 100 bucks, as long as you're

18 years or older. So Rio Brex will allow you to buy real estate, but partial real estate, you're not owning the whole house, you're owning a portion of it. So if you want to start small and you're like, I don't even know where to start and I don't have $75,000 to invest into your property, but I feel comfortable doing 200 today and 400 next month, right? You can check out something like Real Bricks, so then you can start small, but start seeing the results. I just had a meeting with them on Monday. Their dividend return is at 9%. So that means

for the money that you invested quarterly, I mean yearly they pay you 9%. So quarterly they pay you what, like two point something and the money that you have invested. So dividend means that if you invest the money, it's still invested into the property in like shares, right? But based on how many shares you own, they pay you a percentage of that value quarterly. So your money is making your money that you invested is making you quarterly income while it's still invested. And then eventually when each of the properties are sold out, when they're fully funded and sold out, they can go on the secondary market and you can sell your shares just like you sell stock.

So let's say you invested 400 and you need the 400 back. You can go on the secondary market and take that 400 back. Okay. So research it. Don't take my word for it. You can go on my Instagram, comment, Real Brex. Again, it's Google's Real estate on Instagram. Comment, real brex.

I will send you the link, study it and see if this is something that you want to do. I do it. I find it fun. I automatically do 100 bucks a week. Right. And I just, I buy real estate in Oregon. Right. Next one, I want you, I want you guys to start dabbling into Staps. I use a Robin Hood app to the Stacks because I like the way stacks are explained on the Robin Hood at. Now, I don't trust Robin Hood with my lifetime savings, but I use it what I call my fun money account. So again, if you're doing $100 here and $1,000,000, dollars there or something like that i absolutely trust it again i have an automatic investment setting to bitcoin and a hundred dollars a week it's like a portion a portion a portion of a bit coin right but i'm buying a tiny portion of bitcoin so the way i'm looking at it guys when i switch to home office before home office i used to hit starbucks on the way to the office so that was

like six seven dollars fourteen dollars every day well i'm not spending my six seven dollars fourteen dollars every day now so that is my fun money my starbucks money so in Instead, now I'm like every week, I automatically deposit 100 bucks into Bitcoin and it's just automatically buys that. I use Robin Hood for that. I don't have a link for you guys, but if you message me on Instagram, I get you a link, but you can just search for Robin Hood, create your account and start investing and learn those stocks, right?

So when you start studying, when you invest in your hard-earned money into these stocks or into this cryptocurrencies, you're going to study it because you're not going to want to lose that $100 that you have to work for an hour, that you trade in an hour of your life for it. but then you start building wealth. Okay. So that was that. And then I have a bunch of prams for you guys because we're coming to the end of the hour

that you can build your business plan and your marketing plan for 2025 and they're the most amazing chat GPT prompts. That if that doesn't blow your mind, if I haven't blown your mind yet, if these PRAMs don't blow your mind. Like I really want you to send me a message on Instagram after your downloaders

and follow the instruction and did the chat GPT prams. I want you to send me a message of, and I want to 10, how much did I, you know, deployed mine today. Okay, you're ready for grants? So number one, a business planning for 2025. So I want you to think of it. So you remember when we talked about your hourly rate

and we talked about your business and what you want to achieve in 2025 and what you should do and what you should not do anymore? And then also stay in your lane, what you really good at and only do that thing because as long as you do that thing, you know you're going to make money, right? So the chat GPT prompt for that,

I did a training inside of the GoGetam community, and right now I'm giving that training away for free. So all of you guys can see what the GoGetam community trainings look like. So I called it How to Eat an Elephant, one bite at a time, reverse engineer your goals for 2025. It's a long training, and I give you the chat GPT prompt in that training, and I also show you how to use it. So that prompt is called free.

So if you go on my Instagram and you comment, free. F-R-E. I'm going to send you the video training and the prompt. Okay. So you're going to have both how to use it. And then also what to use, what to type it. Okay. The next one, it is one prompt, but it's going to give you four different prompts. Okay. So if you go to my Instagram and comment prompts, and hopefully you were taking notes because I gave you at least 10 of these free trainings today that's going to bowl mind. So if you go to my Instagram and comment prompt, it's going to give you a 2025 marketing plan, including the most amazing chat GPD prompt for marketing plan. Then it's also going to give you a business plan, sorry, another marketing plan for buyers and

sellers in real estate and also going to give you an agent attraction plan and also going to give you a reverse engineering your goals in 2025. And the prompt for that is prompt. Love it. So all this is technology. I use an abuse technology. Technology is my best friend. Guess why? Because technology work 24-7 and it cost me $27 a month.

That's right. Love it. So many gifts. You come bearing gifts this year. Take it. It made me millions. Now, here's my disclaimer. Nothing works unless you do. So if you don't see the results look in the mirror. That's right. That's right. Absolutely. no and you know I reread the the four agreements at the end of last year and that's the fourth agreement right do your best and you know all the other agreements you're not always going to be at your you know they're always not going to be what they should be you're going to kind of break them sometimes but as long as you do your best you're going to improve and I think that's kind of the

the focus in the commitment moving into the new year just you know show up so you are not We are not all designed to be good at everything. So if something's not working out, that doesn't mean you didn't give it all you got. You might have given a thousand percent. It just didn't work out. That's just not meant to be. That is not your cup of tea,

that somebody else is cup of tea who needs to sip it. But if you still want to do it, that doesn't mean you shouldn't continue doing anybody. You should probably hire it out to somebody who has skills in that. Yeah. Right. So don't be too hard on yourself. If you gave it a thousand percent and you're wondering why the heck it's not working,

you're probably not doing it right. It probably doesn't come natural to you. Or you need to start doing it and go take your energy somewhere where you can actually see results or hire somebody to whom it comes natural. Couldn't agree with you more. Go-Go, thank you so much, you know, jam-packed and really some actionable items for agents to, you know, hit the ground run and gain some traction, get things moving, get momentum, get moving in the right direction.

You guys listening, give Go-Go tons of love, get on her homepage, Go-Go Real Estate on Instagram. take advantage of all of the things that she is given away. Understand what that hourly rate is. Start making some key hires, make some investments into being able to, you know, gain back more of your valuable, valuable asset, which is your time. And, you know, really start thinking about your business in so many different ways. What are all the income streams that I can have working for me?

And definitely start making the investments. That's like I said, at beginning of the call. I mean, there's only one reason why I believe you should be in real estate. And that's uncover all the opportunities that we have to be able to go make the investments to move you closer to your freedom. And if you don't mind, I'm going to make it super easy for everybody right here. And I'm going to repeat those prompts, those keywords. So you don't have to listen back in case you weren't taking notes. So I don't have to go back and listen to the whole thing.

Okay, so just write these words down. Then you can go on my Google's website, Instagram. type them in one at a time, not all at the same time, one at a time. Go to a different post and type a different word, right? And then that way you will get the automations and then you decide which one you read. Okay. So number one, write down funnel, then write down elevate, write down virtual, write down Remlo, or EMLO, write down community, write down real bricks, write down go-gopreneur or podcast,

write down free, and write down prompt. these will give you at least 10, 12 different things that you can start working on. And please don't at all 12 at the same time. Your head would be spinning and you're probably not going to get 100% to any of them, right? You know what you need in your business and choose a handful of them for 2025 and put your head down and start working on it and change your life. Go Go, appreciate you. You're amazing as always. guys give her lots of love and uh take you good of everything and we'll see you guys next time

appreciate you. Thank you. Bye. Bye. Bye everyone. That's a wrap for today. I hope you got something valuable from this episode. If you did, hit follow and visit john kitchens.coach for more ways we can work together.

See you on the next episode.