KGCI: Real Estate on Air - Tristan Ahumada

Episode Date: April 18, 2024

Amazing, dude. How about you? I feel an amazing too, man. I woke up this morning. And usually when you can wake up, that makes it for a good day. What do you think? That's the best part of the day, man, waking up. Well, cool, man. It's 12 o'clock. I know that some people will definitely start trolling in, but, or let's not say troll, let's say rolling in. but as people start rolling in, if you don't mind, just tell everyone who you are, what you do, how you do it, and all that good jazz. All right. I'm Tristan.

I've been in real estate since 2004 out of college, graduated, went to law school, did real estate. I'm like, real estate just is making me more money. So, dropped out of law school, continued in real estate. Real estate tanked. I was like, holy cow. I shifted, went online instead, Google PPC, SEO, blogging, all that good stuff. And then Realtor.com called me and said, hey, you want to buy leads? I'm like, yeah, that sounds cool.

I bought a whole mess load of leads at the very beginning of buying leads and owned a whole county and a half, L.A. Ventura County, massive counties, right? I did so well there, Realtor.com's like, hey, let's put you on camera. Just tell us what you're doing so we can help other agents make. get fun and better. And so I did that. They loved it. They put me on stage and they are then traveled me around the whole United States and I got to speak from that. I created lab code agents. Then I met Glenn Sanford in one of these and it was a I think it was a broker advisory board for realtor.com and Glenn's like dude I'm I have this

company this is very small company 300 people and I'm going to go around the on an RV or like a bus type of thing. I remember the conversation. We're sitting in Kirkland in Washington. And he's telling me, and I'm thinking, I'm thinking, this guy's a little nuts. Like, I don't know about this. Yeah.

Right? So Glenn's obviously a friend, but he's like, dude, I'm willing to give you a million shares of this company. And I'm like, it sounds cool man but I just don't see it but let's stay friends right and so we stayed friends right we taxed back and forth and see each other at different conferences and then and then he became a billionaire right yeah and then he bought success magazine and then I'm like hey congrats and then he's like hey you want to help me out I'm like sure dude I'll help you on and so

then I jumped into that world and now you have me here here in between all of that though i've been able to consult facebook instagram a bunch of other billion dollar companies in helping them grow communities social media presence business growth and development and leadership and then in that whole process i've been able to build multiple companies and and still run real estate and then now continue to help out success and expe so that's that's it rubin that's awesome and i feel like there's a little bit more action sprinkled in between those timelines. But did you ever pull out the calculator and look at just how much that would have been worth

if you would have took the million dollar share deal? I didn't have to. Glenn already did it for me. I'm sure he went. Look at this. You know? He said Tristan at the height. The height of the stock.

Yeah, before the two to one. I don't want to know, man. Yeah, yeah, yeah. Yeah, but he rubs it in. He rubs it in. every once in a while. They say opportunity doesn't go away. It just goes to the next person, right? That's it. That's it. So I have a few questions. I was talking to a few, of course, of our people and just kind of around and wanted to get a few things from me. But yes, you do do the coaching consulting.

Yes, you're the CMO of Success Magazine. And I believe you've, obviously you're one of the founders or co-founders of LiveCode agents. And have half a million. million subscriber list. Is that correct? We do, man. Have a massive list that has allowed us to grow everything else. I mean, the key is in the list. I tell people, but they don't listen. Yeah. You know, one of the big things that we push is database as well. So what would you, yeah, so okay, so this is just a really quick, just side question. What would you tell the agent who is like, listen, don't need a list, don't need a database. I'm going to keep selling real estate. I'm going to be a billionaire. What do you tell that agent? I said it's a good starter plan until you kick

get kicked in the mouth, right? Yeah. Or like Mike Tyson says, until you get punched in the face and you don't have a plan B. Your plan B or plan C or plan D, whatever the plan is, always has to have the base of creating a list, no matter what business you're running.

Right. And it could be building a list through door knocking. It could be building a list through social media. It could be building a list through anything. you want. The idea is that list becomes your database. Now, if Facebook dies, like MySpace, now I'm not saying Facebook's

dying. They're actually growing, which is crazy. Yeah. They're about to hit three billion active users a month. This is, that's ridiculous to me. All right. So, they're growing. But if they were to die or Instagram or YouTube or whoever, you're not at

the mercy of whatever is coming and going, right? Right. Now you have a list, a database, of people that you're curating through the value that you're continuing to give because now with whatever you're putting out, you're training your audience to either respond to it because it's valuable or respond to it because it's spam. So there's a whole process behind this list, how to curate it, how to help it grow, how to just psychologically tell people, hey, this is, this is valuable, right?

Right. A lot of us aren't wired that way and just giving and giving and giving and expecting nothing back. Yeah. It also allows you to move, and correct me from wrong, it allows you to move into different sectors too. So you could be known and start growing on the real estate side, but if you wanted to move into a different sector and you've got core advocates, people who are fighting for you, you can move in a different space and they're still going to cheer for you, be there and support you. That's so true, man. And I actually tested that and it works. Right, right, right.

I didn't realize that. I'm like, oh, yeah, we did that. That's so true. Very true statement. That's right. That's right. All right. So now, and correct me from wrong, you've been with approximately three brokerages so far. C-21, Keller Williams, and EXB. Okay. Yeah, mine started at Coldwell was my first, but then same path. Yeah. So what do you tell an agent who no longer fills alignment or sees more opportunity with another brokerage, but it's terrified to jump. Yeah, well, the feeling of being terrified is normal. I have this conversation

with everyone that's looking to jump, right? And it's fresh off of my experience, right? I just jumped over in October, first week of October, what, five months ago? Right. And I was, I had been with KW for 14 years. And it was not easy, man. it was not easy at all.

Here's the thing that we don't talk enough about. When you switch over, maybe for the next two or three months or in some cases longer for some people, they're going to feel the active feeling of, did I make a mistake? Right? Did I? Am I? Should I have state? Yeah.

Right? And that's, that is normal. The thing that we have to normalize in change is that we've been so used to doing something for so long. that the mind always wants to gravitate to what it's used to. Yeah. And it wants to push you away from new opportunities because ingrained in our mammalian brain is safety, right? We need to stick to the things that we know so we survive long term.

And the thing about the world that we live in right now, it's actually the opposite. We need to continually challenge ourselves to be able to push forward and be in new situations to grow. And it kind of goes against what our body is telling us. And so, Rubin, I just experienced this in October. I'm like, did I make a mistake? What do you do when you're in that? Because I was there too, but I'd like to see from your viewpoint, by the way,

anybody who's watching, if you got a question, ask it, and we'll see if we can jump to it or get to it. But what do you do? Do you sit down and write down the reasons why you go back to logic? What pulled you through those emotional states of, did I do the right thing? No, no, it's, believe it or not, actually, you know this. Our emotions lead us to find the logical decisions we make to make those decisions. Like, everything is emotion based for most people.

I'm going to go through it. If I'm feeling like crap, then I'm going to look for the logical decisions to support that feeling. So what I tend to do is I try to surround myself with people that can help me see through those emotional challenges, right? Thank God I have an amazing wife because I can go to my wife and I'm like, I'm just not, you know what? I'm done. I'm not going to do this anymore. I'm done. And she's like, no, no.

She's, dude, 25 years, 26 years. So she's like, no, no. And then she knows. So she just lets me, lets me do my thing. But then what's the routine? What's the process that you go through to get you back into your best self? For me, dude,

it's a process. Like I know when I'm feeling like, when I'm feeling like, when I'm feeling like, oh, there's that feeling. Why don't I go back to being in a better state before I decide on any decisions,

right? So what's the buffer that we put in place before we make decisions? because we know we're emotional beings. Like if we get sad or angry, even if we look at the law in the United States, they have a heat of the moment, right? What's that passion? Is their intent behind the action?

Right. They even look at it. Right. So if it's a heat of the moment, you're like, oh, you know what? It was a heat of the moment. Yeah, they killed that person, but it was a heat of the moment, right?

So lesser penalties. But if it was premeditated, there's a bigger penalty, right? So same thing, same thing in functioning with yourself. Like, take a look at this. What's the buffer you can put in place before you actually make a decision? Right. And, you know, that spreads across your personal and your professional life, you know?

So I asked you the professional question, but really you've shown points that you could pull anywhere, anytime you're in that type of situation. Another question, what is the biggest takeaway from law school that you, still apply today? Okay, so sitting in law school, sitting in my first class, first year, I was sitting in contracts class and I had a family law attorney who's amazing out here in L.A. He sits everybody down and he's like, and remember, I didn't finish law school, but he said, look to your right, look to your left.

He's like, you won't see the person on your right or to your left when you finish law school. He goes, that everybody's going to make it through here. And I'm like, okay, interesting. That was one, because I think of the same thing in real estate, right, look to your right, look to your left. Same thing. And then the second part is he would always tell us we're ward smiths, right? As attorneys were wordsmiths, right? And I always brought that into real estate because I was doing both at the same time, starting both. And I was like, it's interesting because in real estate, how we speak to people depends on how they respond to us, right? The energy we bring to the table or lack thereof or explanation, right?

Everything starts with that confidence because people are like, ah, you know, I really like Ruben. He's, you're thinking, I really like Ruben, he's competent, right? I think he can get the job done. And it all stems from that energy, but it also stems from the words that we're using. And we don't think about that enough. Yeah, that's so important. That's so important. You know, and that's a great reminder, especially as the market starts to shift just a little bit, that these small little tweaks could be the thing that pushes you to your next closing or to your next listing appointment or whatever that may look like, your next opportunity. Great point. Who is a CMO you admire and learn from outside of success in EXPI World Holdings? Yeah, outside of ours, I think I really love.

Like, his name's Tony, Tony Rogers. He's a friend of mine. He is the CMO of the conglomerate of all of the jewelry stores that you and I know, like De Beers, sales, all these little big jewelry companies. He's the CMO of that conglomerate. And so he's always helping me out. And he's like, you know, look at this. Because you and I come from, we come from more of an entrepreneurial background, self-employed,

independent contractors. We don't come from the corporate world. So I needed to tap on some people that understand that whole world that I jumped into. So that was one. And then people that I talked to in the past that have a similar CMO-ish role would be Seth, Seth Godin. You know, Seth. Seth Godin is great.

I have a story on Seth or me and my friend at an event I needed to go to the bathroom and I'm like dude I want to come to the bathroom with me so girls just don't do that guys do it too

I'm like do you want to go to the bathroom he's like sure I'll go to the bathroom so we're going in we come out and then to our left we see like this spread a door's open a spread of food right and I look at him

he looks at me I'm like yeah I guess we'll go in right and then we went in grab some food i grabbed a croissant he grabbed i think it was like a jelly filled uh one of those little good stuff we turn around and then there's this bald guy in the corner on a little table right and then i go is that that's that's set because he was supposed to speak at this event and so i just walk up to set dude it's a room with food and set that's it so i go i go just for you, sir. I'm like, what the hell? So I go up to Seth and I'm like, hey, he's like, hey, you're here, you're here early. I'm like, yes, I am. I'm here early. I don't know to what. So we sit down and

we talked to Seth for about 30 minutes and then I guess it was a mastermind that we were part of, but we didn't know. We just came for the food. So this was a separate thing. The door just was open and we went in. We talked to Seth. He said, I asked him a whole bunch of questions. And I said, hey man, I struggle with all the different opportunities that I have coming in. I feel like they're just way too much and I don't know how to handle them. He's like, it's not that you have a lot of opportunities is that you haven't taken the time to put the right people in place for every opportunity. And ever since he told me that, I was like, oh, that's how you scale.

So at every opportunity that I have, I bring in someone with me who can handle it as kind of like the chief operating officer of that specific opportunity. Go ahead. I was just going to say I have a, actually we have a few, but one comes to mind, you know, having challenges growing her team, she's a rock star. What would you find, because we have our own system, but what do you find to be the best practice to identify talent to put in those positions to give you the opportunity to scale to more opportunity?

Yeah, I find that I usually start with character because I have to, I have to enjoy working with you because you're a nice person. You care about other people. That's always a challenge for me. Like I need to have a good environment for growth. I always think of a garden. It's like you look at a garden, where can things grow where the dirt is malleable? It's full of nutrition, right? And so in the same way, what type of person is coming into this?

someone who can come in and say, I've got it all, I know what I'm doing, has a bad attitude, or somebody who has a good attitude and says, no, I'm here to learn, but I can also apply and take action. And you won't know that often, but if you ask the right questions, scenarios and do your digging on the background, you can easily see who the people are. But start with character, man, always, always starts with character. Yeah, you know, I look at everybody and I see that, well, most people, I'll see the very best in them. And I'm like, oh, they're going to do great. they're going to crush it. And so what we, yeah, what we've learned.

That is good. That is good. There has to be a buffer in between, man. Yeah. It has to be a buffer because I see the same thing. I see opportunity in everyone. Right. So because of that,

I had to put somebody in place to be able to, to determine if this person belongs in our organization or not. No. So I no longer make that decision because I suck at it. Yeah. And we have a goal in actual put in place. Like, what was their goal for?

for that person and where they actually at, did they attempt? You know, it's a little bit more of a system versus just leaning on the high eye emotion that they're gonna absolutely crush it and take this thing to the next level. That's right. What three things would you advise is any agent

should always take when meeting a client? All right, number one, before they meet the client, right? Yeah. All right, so before they meet the client, I think you have to check yourself. What, how are you doing? Are you showing up today? I remember I was interviewing,

me, T.D. Jakes, you know, Bishop T.D. Jakes and his daughter, Sarah, Jakes, Roberts. They, she said something to me that was really important. She's like, ahead of tomorrow's schedule, I'm looking at it and I'm saying, who do I, who am I meeting tomorrow? And am I showing up? Am I able to show up my best self for them? Because if I'm not, guess what, it's probably going to get canceled. And that's, Rubin, that's not why I canceled you with the last time, by the way. That was just, that's messed up. That was just a miscommunication on my teams in. So, show up your best self because nobody wants 50% of you.

Right. We try to get as close to 100% of you as possible. And if you can do that, right, with the right energy, then people will be attracted to you. Because this whole world revolves around whether or not people decide that they want to work with you based on what you're giving out. Right. It's not always what you're saying, right? it's secondary. Ruben, I already made my decisions on you based on your background, how you're

talking. Your shirt was amazing, by the way. I love your shirt. Thank you, sir. We sell them. So hit the like in the description. I get it. Like, you're my people, dude. So I think we don't think enough about the energy we're bringing to the table. Like, what does that look like? That would be number one. It came down by far. You need music, pump it up. You need affirmations, do them. Whatever you need. Dude, before we started, how'd you wake up today? Where I have? woke up. I'm already grateful. Yeah, right. Yeah. That's it. So energy, number one, hands down. Number two, prepare so that you know who you're talking to. Like, who are they? There's a lot of the times we show up. There you go. Weird. That's funny. We show up when we don't even know who we're talking to.

I've seen some agents make appointments by the halfway through. They're like, oh, there's another party involved here. Like, oh, it's your brother, too? Oh, damn, right? So, yeah, be prepared. Ask questions if you can and show up prepared so that you know who you're talking to and who's involved in this process. So that's, that's number two. Be prepared. Number three, I don't see a lot of people do this.

Number three is what's the plan for after the meeting? Like, Rubin, how are you going to, how are you going to? are you and I going to get along after this? What's the follow-up plan? What's the nurture plan? Do I want to create a relationship with you after this? If so, what does it look like? And we don't do that ahead of time. A lot of us just leave it. It's like, yeah, yeah, yeah, great meeting. Great meeting. I'll follow up with you tomorrow today, right? You'll sign the contract, right? No. Yeah. What does the plan look like? You know, and all that's tied to confidence, right? Because if you had the energy, you were prepped and ready to go, and you had a follow-up plan afterwards on what that

looked like, you're going to go and more confident. You've almost visualized how this is going to go before it goes. It's got to build confidence in you. Yeah, man, agreed. Here's the number one reason that we worry, because I was doing some research over it over the weekend. We worry because we don't have action steps as to what we're going to do next, right? Like, what's going to happen? Let's break that down because taking these small actions or at least writing them down and knowing what you're going to do, it gives you a feeling of control over the situation so you feel more comfortable. Right. So that that would be a dude, those three.

Yeah, Grant Cardone says something like this. I'm sure I'm going to chop it up. But he says, procrastination is built in the white space of your calendar. Right. And like the, just the feeling of that I don't know what's going to happen today because you've allowed that white space in your calendar to not build in strategy to make sure you know what you're doing we always say stand tall we tell all the people to stand tall in the calendar which is time activity location and leverage when if you could put all that within that time block it's going to build a lot of

confidence so i love that you mention that yeah i agree man i agree and go ahead you were going to say because i don't know how much time you got go ahead no just go the other part to this is the energy Going back to the energy, the thing that I was talking to Dan Martel, and I don't know if you watched our interview on success with Dan Martel, but he sold a few different companies for multi, multi millions. And he said that one key piece to your daily life, your daily routine, work, or personal is that a lot of the things that you're doing, they're sucking your energy out. They're not things that energize you that then propel you to do even more amazing things, right? Like the meeting we're having right now, I was at, I'm actually looking forward to it, right? I know at the end of this, I'm going to say, that was fucking amazing, right? It made me feel good. Like, it filled my cup, right? And so if you're not having more, a lot more of those meetings throughout the day or times in your calendar,

then at the end of the day, you're going to feel like, what was my day? Like, man, it was such a drag. And then at the end of the week, you're using the weekend to like reend. energize and it's like you half asleep and you're like oh man I feel like and then you burn out three months later six months later and it goes back to what's on your calendar so that's what Rubin that's what you reminded me of that I love that man I love that you know I've had hard conversations with agents that the sales portion of the business doesn't bring them energy or going to get the business or put themselves on camera or put themselves out there and hard conversations like I don't know

if you belong necessarily on the sales side right there is another side to this whole real estate actually there's many sides but aligning that with them and having them expose that to them and super grateful afterwards but in the beginning it is a it can be a difficult conversation but important it is agreed all right man do you have a favorite failure that you believe is set you up for success magazine yeah i do the favorite failure you know uh hold on Before I answer that, I was talking to a scientist on Friday for our podcast, for the Success Magazine podcast. Scientists at a Luxembourg, she does research on failure and a whole bunch of other things.

And she said something that I'd never really thought of. And then I'll answer your question. she went back and she names her epic failures so that they become like a history lesson like the depression like World War I, World War II. And I'm like, holy cow, that's brilliant, right? Because now it's a story that you can build on. And I never thought of naming my failure part. parts or growth parts or whatever, however you want to empower yourself with.

And so this weekend, I was thinking about that more because I just interviewed around Friday. Right. And I was like, I'm going to name all of my little failures or watershed moments, right? Things that really propelled me to be who I am without obviously no planning. And I thought for a second, I was like, what was one of my biggest failures? and and I thought it was that whole I would say it's that whole incident at Inman

you guys can Google it if you're watching where I was on a bus and I was with Nick Baldwin in the bus and with some other drunk guy and it was just the three of us and there were three women in the front this guy was talking because he was drunk he was mouthing off

talking about Tinder and cheating on his his wife was cheating on him it was it was it was crazy drunk stuff right and so the ladies in the front three months later at the same time that trump was in a bus and that came out they decided that it was me and nick who was mouthing off drunk cheating on our wives so they wrote a blog about it inman picked it up yeah oh not inman inman picked it up and we had a million views on that blog in less than a week. We became, that's, by the way, that's how we became famous in the real estate world.

And I was, I was thrown into this and I was like, I read the article and I was like, man, this guy's terrible, whoever that is. And I threw it to the site. I posted it to Labcode agents, not knowing it was, I didn't even know. And somebody's like, man, you know that's talking about you guys. I'm like, what? What are you talking about? And then from there, it propelled us.

into a whole different world because I was message like bombarded. You should leave real estate, leave lab code agents, kill yourself. You suck. Dude, it was like, I was like, what just happened? Right. That was my introduction to fame. Dude, nonstop, nonstop. And I was like, what do I do?

So I mean, it was like, I guess I just need to show up. up better, right? Because that wasn't me. That's definitely not me. So what I did is I played, I had to call up all of our business partners. One of them was Facebook at the time. So I had to call up Facebook. I'm like, guys, before you see it, yeah, by the way, day one when I saw it, I was like, at the end of the day, I was like, oh, shit. Okay, Facebook, that was my first call. I was like, guys, you know me, you've been everywhere with me. This isn't me, right? And they're like, don't worry, we got your back. They said exact words, we see a lot of fake news. Don't worry. I was like, oh, I was like, that's awesome. It was 2016. 2016. I was like, oh, okay. And then call after

call, a fidelity national title, billion dollar company. I call the president of the nation for the company because they have all of these other conglomerates companies and i go hey man uh this came out and his question was did you do it i'm like hell no he's like i know you didn't do it i was like okay so line after line after the only one that decided to part ways with us but said we believe you we just don't want the heat was realtor.com and i was like okay oh wait no take it back color williams fired me. I forgot to tell you that part. Keller Williams fired me and then rehired me after their attorneys did their digging.

That was a really hard few months, man. That was tough on my family and me because I didn't know, I didn't do anything, but I was accused of doing something.

And it was just nuts. And so I learned a lot from that to bring it here. And that's, here's, here's a few lessons, but the number one lesson is when you put yourself out there, you have a massive target on your back. And people are going to talk shit that's not real. And you just got to keep going and showing up for the people that believe in you and know

that you're there to help them out. So that, I don't know if it could happen any other way, but that gave me thick skin. So people talk shit all the time. I'm like, yeah, that's good for you. Yeah. But it came through suffering. Let me tell you. Yeah, it sounds like it, man.

it also sounds like, you know, they say with every obstacle there's an opportunity. And it sounds like there, the opportunity part was that it did catapult you at least, get more eyeballs on you, get to understand you as a person a little bit more. People, for whatever reason, look at the news. It's very attracted to negative, right? And that was the hook. But you were able to catch them, catch them in a bad, evil pond, and then flip them over to your point. that you have now that is all about giving value and being a positive person. That's so true, man.

That is very true. I think I turned that around so people could see who I really was, right? It's like, oh, that was. And now it's like, oh, that's fake. That's weird. How did the fuck that that happened? Yeah. So, yeah.

And understanding can happen to anybody. Just expose yourself to that. You know? Careful when you get next to in a bus. Yeah. Oh, well. Yeah. Yeah.

100%. if your laptop could talk what would it say uh it says today it says man slow down on using chat gpt oh we got a class on that plug be more training uh in on march 1st alley the agent i was just talking about building her team she's going to be running chat gbt for for our team and understanding it what was the biggest takeaway you took out of that since that's what your laptop's saying and we have a training on it uh for chat gpt i think we're not we're not doing enough with it. I just everything I throw at it and just,

there's just an unlimited amount of things that you can do with it. And I can tell you right now, everyone listening, you're just not using it enough. You're not being creative enough with it. You need to dig deeper. Yeah. And knock on the door a few times.

Let, let you, how much time do you have? Dude, I can go for another 14 minutes with you around there. I got three questions. Dude. It's perfect. what profession, this is an interesting one,

what profession other than your own would be fun to attempt? A profession other than my own. I would say being a professional author, like book after book after book after book after book after book after book. That'd be interesting to me. Do you have a title for your next book? Mm-hmm.

Okay. What worries you, masters you. That's the next title. I'm writing a book very simple. No, I'm not going to run for that time. That's my title, bro. Literally, right. I'm not going to say, here it is.

Yeah, yeah, yeah. That's awesome, man. That's very cool. Okay. Have you ever thought about, and this is just side note, have you ever thought about children books? Because that's a very enlightening book for, it sounds like more of an adult.

Have you ever thought about the other side? maybe a child's book. Yeah. Not along the same route, but yeah, I'm trying to write a children's book with my kids about an old lady who goes around California and finds little treasures. It's called Little Mama. So we're almost done with it. It's cute.

I don't want to know the plot twist, but I want to know what the symbolism behind the treasures are. this is just my curiosity. I'll send you one if we ever publish it. Perfect. Best song to test on a new, we're obviously coming to the end. So I'm just fun questions. Best song to test a new speaker system with.

Drew. Damn, dude. I think it's going to have to be Backstreet Boys. I think, I knew we're going to love. Okay. Okay.

I think Backstreet's back. I think that one. It's pretty good. Not that's a bad choice. I mean, my other one could have been Eminem, right? I'm like, but, you know, we need more, more music. Yeah, and you need, there's a whole genre of people you need to introduce to Backstreet Boys, my friends. That's right.

Everyone knows Eminem. I just saw AJ at the coffee shop just three weeks ago because he lives out here. Oh, does he? That's awesome, man. Last question before I tell you to tell everyone, you know, where to find you and all that good stuff. Since I've been beating you up with questions, what question do you have for me? Yeah. Did you get any heat from only real estate from the shirt?

What kind of heat did you get from that? Did people get angry at you? Did they laugh? Do they understand? What did that look like? First, I was comfortable with myself. So before the heat came, I'll just say that. Yes, I had somebody that is a business person in my local community.

And they reached out and they said, listen, no one's going to take you serious. Take it off. You're going to be looked at as a joke, the whole thing. And I mess with them back. This is just one example. I mess with him back. I said, listen, this is who I. I am and I'm going to attract the people I want to work with anyways.

And I think it's fun now that I interview and I talk with people at high caliber, people who have done some really cool things and sometimes I wear the T-shirt. And it's almost a look what's going on. You know, look. And it's another, just an example to the team. It's like, be very much the person you are. Now, I will say if you're just not entering in real estate, I got a whole video on this. How should you dress in real estate?

because I kind of struggle with that in the beginning. And you have to bring some type of level of respect, obviously, in a new career. You're not sure really what you're doing and you're still trying to find yourself. There may be that level of I'm going to wear, I'm going to be a little bit sharper as I go to these things. And depending on the event as well and other circumstances. However, what you will find is that your results will speak for you more than the way that you dress. right and and and I think at some level I'm at that point so I wear a lot of the t-shirts that we wear is what we sell so we do sell this one we sell a few other t-shirts and that's my little

logo in the O but that's I would say that's one of the biggest pieces of heat I've I've gotten XP is embracing me very well and they use my headshot with this t-shirt on some of this stuff though I'm teaching so. I love it, dude. I think it's awesome. I think most of our environment rewards us when we take risks. And I think we have to be prepared to shift quickly if the risk that we took isn't paying off like we envisioned.

And we don't do that enough because we call it, this is what we say. That didn't work. oh, well, that's a, that's a, instead, hey, that didn't work. What can we tweak here? Because I still think the idea is a great one so that we can make it work. Yeah. Yeah, exactly. We'll see, we'll see how long this one last, but of course, just right in the co-tail

because that whole thing blew up. So we're riding that. And it's always been a lead generation and a conversation starter, no matter where I go. People take a second look. So it starts a conversation, and that's kind of the point of, of this. So, yeah, man. I think it's awesome.

Well, I appreciate it. I appreciate it. If I didn't wear this and it was just a plain shirt, you and I would be matching. Yeah, so if you don't mind, if you got anything lastly you want to say to everybody, because again, this is going to get passed around. Tell it, say it, throw it out there and then tell everyone where they can find you if they already don't know where to find you. Yeah.

find me at Tristan. It's my Instagram and it's T-R-I-S-T-A-N dot, A-H-U-M-A-D-A. And that's me on Instagram. You can find me anywhere else. And then the progression of what we can do with the internet. And then you had the dot-com and then the dot-com burst. And then right after that, you had the iPhone. And the iPhone gave us the ability to use apps.

And then that's why Instagram, Facebook, and you, tube took off. That's the only reason. They had a platform to grow from there. And then they had a growth and then things burst. My space died, Friendster died, but there are a few that stayed. Now we're in a transition again where we have AI. AI is just barely getting started. And we're going to have a growth, a massive growth for it and a massive change in our business, another opportunity, another arm to do business with. We don't know how it'll look. but I need you to embrace it on a daily basis because as it shifts, if you're paying attention, you can then use it for your business as it shifts.

I don't know which companies will end up staying, but there will be a few and then a lot will die out, a ton will die out, but a few will stay. And at the end, when we're looking at it and looking back, these things will be an arm to our business. Like, we're going to use this for prospecting. What does this look like? Start thinking about that now. Yeah.

And if you dive in it now, what you're going to learn, the matter what the platform is, you're going to go in with some type of knowledge and experience. So you will already be ahead of the curve. And what's interesting is that as most people, at least what I've seen and tell me if you've seen something different, when most people are walking away from some type of new form that disrupts, it's probably the opportunity you need to lean into and ignore what the masses are

doing. And it's paid off for every time, every time we've done that. Very true, man. Very true. I think here's where we need to pay attention. So great point. Yeah. Thank you, sir. I appreciate it. I appreciate you jumping on. Excited past this to everyone. So they get a little bit of value of what you've delivered here today. And again, man, I do, man. I really much appreciate it.