KGCI: Real Estate on Air - Unleashing Your Potential: Wendy Forsythe's Success Blueprint

Episode Date: October 23, 2025

Summary:In this powerful final audio episode, industry veteran Wendy Forsythe, Chief Marketing Officer and esteemed leader, shares her invaluable insights on what it truly takes to achieve and sustain success in the competitive real estate market. Wendy dives into the importance of focusing on high-leverage activities, building a personal brand that matters, and leveraging your unique strengths to unlock your full professional potential. This is a distillation of lessons learned at the top levels of the industry, offering a clear strategy for agents and leaders alike.Key TakeawaysFocus on High-Leverage Activities: Wendy emphasizes the crucial need to identify and dedicate time to tasks that yield the highest return on investment (ROI), such as client communication and strategic planning, rather than getting bogged down in low-impact administrative tasks.The Power of Personal Branding: Learn how to define and consistently promote a personal brand that clearly communicates your value proposition and differentiates you in a crowded market.Mindset and Growth: She stresses that success is as much about mindset as it is about strategy. Cultivating a growth-oriented, resilient perspective is essential for overcoming market challenges and achieving long-term goals.Leveraging Your Strengths: Wendy encourages listeners to stop trying to be everything to everyone and instead, double down on their unique talents and abilities to create a specialized and highly effective business.Keywords/PhrasesWendy Forsythe, Real Estate Success, Personal Branding, High-Leverage Activities, Agent Mindset, Real Estate LeadershipNotable Guests or Resources MentionedDon't miss the final words of wisdom from a top industry leader. Listen to the full episode on your favorite podcast platform and apply Wendy Forsythe's blueprint to unleash your potential!

KGCI Real Estate on Air. I'm Ian Wheatley. We are at the Miami Beach Convention Center. We are here for EXPCon in Miami and we are joined by Wendy Forsy, the chief marketing officer here at EXP Realty. And she's going to be sharing with us all the goods. Wendy, thanks for popping by to KGCI Real Estate on Air. My pleasure. I'm excited to be here. So this is a lot of fun. The events like these, before we get to the business of it all and all all that's happened. For an event like this, for agents that are sometimes, for that sometimes are, they're separated by distance,

they're separated by technology, for agents that are here, the United States and Canada, all around the world, you have these live events. And you started with one, and now it's up to three. It's up to four. It's up to four? Well, in 2026, one of the announcements we made today, actually. Oh, see, sneak peek.

Why are these events so important? They're important to bring people together in person. You know, there is the experience of in real life, right? That you just don't get that these prevents events provide. So that is the magic of being together in one spot that is happening right outside of the walls here. Right. that is not being picked up because of the soundproof walls, but we can hear banging music and people talking and people sharing and networking.

And that is how relationships happen. There's a magic when you are face-to-face, eye-to-eye. And that is just the community that is strengthened from events like this. And there is an incredible culture. It's so fun. So I've been, I lovingly call this space my fishbowl, the KGCI fishbowl. Because I get to see everything that happens outside of these windows. And what is so fun is you, you see agents who are absolutely perfect strangers.

One of them is trying to record some video. Then the other one comes over and says, you need some help. I can, I can, I can, I can see it all. I get to see it all. And then they help each other. And then they give each other a high five and they go their separate ways. Yes. And I don't know if I've seen just that level of just organic, natural collaboration.

really at any other conference. I've been to political conferences and conventions. I've been to other industry conventions. I don't see that anywhere other than here at EXBGGON. Well, and it goes back to your question of, it's one of the things that happens when people come together and particularly when our community comes together. Because our community is building relationship all the time

when we're apart. So we're doing it in world. We're doing it in our social platforms. We're doing it all kinds of ways. But we're not doing it in the same physical place. So when we come together in real life and the same physical place, yeah, we see each other. And, you know, we're in the hallway. We're in the expo hall.

And yes, of course, there's a high five. There's a hug. There's a take my photo. There is a, you know, there's a group dynamic there. familiarity there because we feel like we know each other we feel like we are familiar with each other we are a community we are a collective of people together here at expe helping each other building towards a life and collective dreams that are part of the expe community now one of the things that we have to talk about is obviously i know i'm having a heart to

I'm keeping up with all of the thing, all of the announcements, everything that, and, and I, this is also me speaking as an EXP realty agent. Like, there's a lot that happens at EXP CON that if you are not here, you miss out on. So, you know, we have obviously agents that, you know, if folks are listening to KGCI, Real Estate on air right now, I can tell you, I've got maybe like two people that are listening in maybe, maybe the state of Florida. But most of that listening is obviously not happening here because we have agents that are two. in they want to know what they need to know that happened here at ex-becon for any reason or another they couldn't be here so ma'am what what are some of those these key things that we expe real the agents really need to know if we weren't quite here yeah well let's talk with some of the things that

we announced today okay so we we just teased in part of our conversation already yes ex pecons in 2026 so in 2026 for the first time ever, we are going to have four EXP cons across the globe. The first one happening in February, EXPConn South Africa in Cape Town, South Africa. Then we're heading to Canada. EXPCon Vancouver in April in Canada. Then we're heading over to Europe. EXPCon in Europe happening in Paris in July. Lovely. Then back here to the U.S. in in October will be in Salt Lake City. Oh, Salt Lake.

Salt Lake. Switching it up. That is our EXPCon here in U.S. next year in Salt Lake City. I got to be honest with you, ma'am. So I'm a creature of the Northeast, right? So when I come to Miami in October, it gets a little steamy. Utah sounds a lot better. No, Miami humidity next year.

We're going to be in beautiful Salt Lake City. Yeah, no, yeah, yeah. Utah sounds great in October. Yeah, we're excited about that. So that's super exciting because it also kind of shifts it out, right? Because I'm on the East Coast. It's very easy for me to get to Miami. We also have agents that are out on the West Coast.

Salt Lake seems a lot easier for them to get to, but also for the agents that are kind of in that middle portion of the country, whether they're in Canada or the US. Yeah, Salt Lake City makes a whole lot of sense for them to be able to get to, especially if they've had issues in the past trying to get to these live events. Yeah, yeah, Salt Lake City is a great location. We're very excited about it.

So that was an announcement we made today. Want to know some more announcements? I want to know all of the announcements. Okay, let's talk about another announcement. So one of the questions that agents ask us a lot is what you just said. You said, as an agent, there is so much at EXP that I have available to me.

How do I keep track of it all? How do I know where it all is? Where do I find all of the information, all of the tools, all of the resources, all of the training, all of the things? Well, today we announced a new tool called Mira. Mira. Mira. M-I-R-A. And Mira is your new AI-powered business assistant.

Oh, tell me more. And all you'll have to do is download Mira and we'll include the information. on that. In fact, there's already an email in your inboxes. I think I saw that email from Leo in my agent email. There's already an email in your inboxes, but you can download Mira onto your phone and speak to Mira just like you would Siri. If you think of like how you talk to Siri or how you talk to Alexa, Mira works exactly the same way.

So you can say to Mira like, hey Mira, like how much more business do I need to do to reach my cap. Hey, Mira, how many people are in my rev share organization? Hey, Mira, how many, what, what documents do I need on my transaction on one, two, three, three, main street? You know, hey, Mira, like, when is my next closing? Hey, Mira, like, how much production have I, like, done this year? Any question about your business that you may have, you can ask Mira, and she will answer that for you. So is that tied up into some of the agents' transaction infrastructure? Yes. I think SkySlob I've heard thrown around a couple of times.

Any data that is in my EXP, Mira is pulling all of that information. So Mira is actually pulling information everywhere in our ecosystem to pulling it into one spot to answer the question for you. So you could say, hey, Mira, when is the next FastCat program? And Mira would tell you the answer to that. So you don't need to go to university and the calendar and, you know, four clicks on the button to try to find that information. You just ask Mira. That's incredible.

Right? So all in one spot in the palm of your hand, Mira is your AI business assistant. I have so many questions for Mira. You have so many questions for Mira. I have so many questions for Mira. So we are super excited about Mira. So you guys are all going to want to go download

with Mira and start using her to help make your business easier and save you time. Is there anything that could possibly top Mira in the announcement? Well, I don't know. I'm pretty excited about Mira. That's why I like went to Mira right away. But there is possibly one other announcement that I think might be as exciting as Mira. All righty. And that is the announcement that I'm going to tell you what it is, but let me take you

take you on a journey to get there. I'm all about a good storytelling session. If you remember, unfortunately met us, so Facebook made an announcement that told us that workplace was going away, right? That was a sad day. That was a day for sure. And of course, nothing we could do about that, right?

That wasn't anything we could do, but we all used workplace rather extensively. I loved it. We all did. And, you know, we talked, we started off our conversation talking about the importance of a community and collaboration and how all across the globe, we as EXP agents, you know, communicate and build relationship with one another. And workplace was a big part of how we did that. So when workplace went away, we felt that we started to miss workplace right away. Right. It was right away as an agent, right? As an agent, there were, there were groups that I was in.

where I would get insights and information and I could peruse it at will and it wasn't overwhelmed in a feed and also just getting in touch with, you know, the state broker or the transaction. Like there was, there was a lot. All those things. So we did a lot of due diligence and, you know, tried to find a replacement and we went with Slack as a replacement and Slack just isn't cutting it. It has its strengths and weaknesses. It really does.

It does. But what it lacked for me was, right, it's, it's, I can communicate with all the people, right? The people that I needed to communicate in workplace, I can communicate with them in Slack. And it works brilliantly for that. But in terms of getting the information from the brokerage about key announcements, big things that are happening, things I need to know, that, that, that's been a struggle. That's been a little. And those groups and, and. Yeah.

like community part of things so about 45 days ago um Glenn Sanford heard all of that feedback and we've been sharing all of that feedback with him and we were at a top agent mastermind in Scottsdale and he was getting that feedback and of course vibe coding and AI has just changed the world yes and Glenn said I think that we can buy code using a particular tool called lovable and build a replacement for workplace that will bring back some of those features of workplace that we have been missing that Slack hasn't been able to replace. And we announced today a tool called the hub that is bringing back that community feel that we've been missing from workplace?

There's a little birdie that told me that birdie may or may not have been Mr. Glenn Sanford, that there is a little player for KGCI Real Estate on air as part of this hub. Right on air. You guys are right in the left-hand navigation. We have KGCI on air right there playing right now. You can hear this like at this moment. And I don't want to, I don't want to, I don't want to, I don't want to, I don't want to,

I'm going to paraphrase a little bit, but I believe he said something along the lines of on this particular page, this is the most important button that's here. And I went, oh, he stole my heart. Near and dear to his heart. Oh, I loved it. Yes. So the hub got announced today. Now, keep in mind, the hub is in beta. So this is like a living, breathing, like, you know, beta, growing, like application.

Yes. But it is available to all of us. You can log in today. It's hub.exprilty.com. You do need to set up a profile with your exprilty.com email address to get in. Okay. But you can go in. You can start to message in there.

You can start to post in there like you did on workplace. You can start to build groups in there. You can join groups in there. You will find your state groups in there. You'll find all, like all of the things you had in there before. You will see those groups and those. groups and those connections start to get rebuilt. Keep in mind, we got to be patient. Because we regroup, we got to rebuild some of those things that we had in workplace,

but you're seeing those things get rebuilt in there. And you're going to see some new things like KGCI in the left-hand navigation. You also see that we have languages built for all of our countries across the globe in there. So all of our various countries are like hugely excited because global connection is something that we didn't really have through workplace. So instantly from launch and from beta, we're already one-uping what we had in workplace. So I think between Mira and the hub, like those are two pretty big announcements from today here at EXPCon. I can't imagine that there's going to be anything else that's going to top that. Is there anything that agents need to be on the lookout for as we move through the rest of EXPCon?

I mean, we made some other great announcements today. So for all our luxury agents, we made the announcement of EXP luxury sports and entertainment. So if you're looking to add an additional specialization into your business and you're a luxury agent and you work in the sports and entertainment sector of the market, you don't want to find out about our sports and entertainment division. So that was pretty cool. So that was another announcement that we made today that you want to. know more about. And there's still more announcements to come, but I can't share all of them all at once. No, it's going to be, it's going to be information overwhelmed. It is, but I think those are

some pretty big ones. Those are some pretty good ones. So for agents that are listening in, any XP Realty agents specifically, right, they're listening in here on KGCI, Real Estate on Air, as we are broadcasting for the Miami Beach Convention Center here from EXPCon. where should they be checking for all the latest announcements? Is that the new hub? They can go to the new hub. Definitely go to your EXP.com emails because we are sending out emails with updates each day

from everything that's happening here at EXPCon. Listen each Friday to Big Agent Meeting. So, Bam, on Friday morning. I do love that big agent meeting every Friday. So got to give Bam a plug. We'll have updates this Friday morning and the following Friday morning. with updates and make sure you're listening in on BAM,

then make sure you're listening or you're reading your state broker newsletters that get sent out each week. So lots of different ways that you can connect and follow along on social media, follow along Instagram in particular, our brand Instagram account at EXP Realty, my Instagram account at Brand Wendy, and Leo Perea's Instagram account at Leo Perea.

We're giving you all the kinds of behind the scenes access to what's happening here to follow those three Instagram accounts. And it's been fun to have a peek behind the curtain. Wendy Forsyte, the chief marketing officer here at EHP Realty. Thanks for popping by to KGCI Real Estate on air. Thank you so much for having me.