Locked On Jayhawks - Daily Podcast On Kansas Jayhawks Football & Basketball - BIG 12 SQUAD | BIG 12 WHIFFS Turning Down Memphis Tigers

Episode Date: July 24, 2025

Did the Big 12 Conference make a mistake turning down the Memphis Tigers from joining the conference? What value would they add to the conference? The Big 12 Squad debates how the move would have helped or hurt the BYU Cougars, Arizona Sun Devils, Colorado Buffaloes, Houston Cougars, Utah Utes, Arizona Wildcats, Baylor Bears, Texas Tech Red Raiders, Cincinnati Bearcats, Oklahoma State Cowboys, Iowa State Cyclones, and the West Virginia Mountaineers. Support Us By Supporting Our Sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at www.monarchmoney.com/lockedoncollege for 50% off your first year. FanDuel Right now, new customers can get ONE HUNDRED FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Track, budget, plan, and do more with your money | Monarch Money The modern way to manage your money. Monarch makes it easy to track all of your accounts, optimize your spending, analyze your investments, and create a financial plan to achieve your goals.

A free $200 million to the Big 12 whiff by not adding Memphis after all. This is the Big 12 Squad. You're talking ball with the Big 12 Squad, sponsored by Game Time. From Oklahoma State to Utah, from Kansas State to BYU, from Houston to Texas Tech, it's the local experts of the Locked On Podcast Network bringing you scoops, breakdowns, and the most comprehensive preview of the upcoming Big 12 weekend. Buckle up, it's the Big 12 Squad, and we have a seat for you.

Know her feelings and thin skin allowed. Squad up, you're part of the Big 12 Squad. Abby, there is tonight, everybody, let's talk a little Memphis to the Big 12. Introducing the consummate professional of the show, Locked On, Texas Tech. Chris Level joins us from Lubbock. Cameron Stewart is Balding. He hosts Locked On Baylor. Should we let him be in the show? He joins us from Chicago or Boston. He keeps on moving. Speaking of moving, this guy moved from Seattle to Seattle. Christian Rao, Locked

On Kansas State. He's also kind of Balding, but in a cool way. He lives in Dallas, but his mom went to Houston. Parker Ainsworth of Locked On Cougs. And thenougs and then want to talk about balding it's a theme here JT Westersell locked I was almost late I was almost late and then I would have missed a joke anyway so lucky me yeah here he is we would have made one for you anyway today's show is brought to my game time on the big 12 squad and biggest news in the big 12 this I don't like the way we've built this the biggest news in the big 12 this week, Memphis offers the conference for Ross Dellinger over $200 million to join the league. And I talked about this with Cameron on a crossover earlier this week. They have that no risk clause where they could just

give us $200 million for a few years. And the big 12 in 2030 cuts Memphis out of the league because they're not quote adding value. And you robbed them of it you've grifted them of their Money, but you got their money and you didn't have to do really anything else on the back end and now FedEx gave you five years Worth of revenue Chris level you're the professional Is the big 12 in in the wrong here for not biting on Memphis and taking their money from them? This is the same thing as saying, I don't want two automatic bids, I just want one and I wanna fight for it in the CFP

in that you're fighting a perception. And so why would you wanna dilute your league even more by adding a Memphis team that just is wearing the desperation cologne all over themselves and willing to just give you a whole bag of cash. And keep in mind, it's just a couple of mil, that's no small amount for each school, over, you know, it's about 10 million

over a five year span for each school. But I, you know, it gives you a 17th member. I was in Memphis in December for a bowl game and it's a scary place. Oh gosh. I mean, the bulletproofs, the bulletproofs is implied in Mark Kohn's. I mean, when you check into the hotel, they're like, don't go out past 10.

If you do, make sure you're with somebody. Don't go off the beaten path. And I like, you know, a rental car from the Texas Tech football program was stolen out of the hotel parking lot. Good news is though with the AutoZone sponsorship that's all covered right? Yeah, but I don't, I mean there's a reason why they're begging you to come in. I feel bad for Memphis because they're trying. You don't think the BYU fan base could fix Memphis? You don't

think they want once they just- They got the pamphlets ready. Double football game. As someone who growing up in Arkansas, we would either go on vacation to Branson, Missouri or Memphis, Tennessee. I can attest those were two very different vacations from what we locked up and did not.

One was a punishment. One was in Graceland. You know what's straight up those grades grades we're going to Memphis this summer tropical there's a river at night i would also i would also add in that i would tell you now parker cover your ears here but i would tell you that the the conference leadership is um i i would say like not frustrated but like has been unimpressed with what Houston UCF and Cincinnati have brought to the league. Now keep in mind, this is a football conversation, strictly football.

And so I think that, you know, had you had the opportunity to add the four corner schools before the the group of five group, I think that this league would look a little bit different. And so I think Memphis is dealing with, you know, some of this stigma as well. And right, wrong or different. I just think that's where the leadership is at. I just think that the word I was told the word we don't want to dilute the league anymore and I don't know that it does anything for you but it's crazy here's our money kick us out if we haven't proven our worth all the things but when even when you say no to that it's like

because you could have had Memphis the first time and you you passed do do like do we feel like because I think we all kind of had the same reaction of like, this is Brett Yormark stuffing them in a locker. And does it feel like a flex because Memphis is basically, in a way, doing what SMU did to the ACC and the ACC was in no position to say no. And the Big 12 is. Like I know it's different in that Memphis is throwing a ton of money at you. SMU is just letting you keep a lot of money. But does it go that way?

I was going to spend the first part of the show Duncan on Memphis and come come to this the end but we can start here because I feel like actually what cam saying is making a lot of sense if you think about like, Memphis isn't going anywhere as an option. Bluntly, they academically couldn't cut it in the ACC or Big Ten to whatever standard you want to call that. I mean, they're not Stanford Cal, they're not Duke, they're not Virginia, they're not Purdue,

they're not Nebraska, like they're just not, right? The SEC- That cuts deep when you say they're not Nebraska. Oof. You're right, you're right. Their SEC doesn't want another school in the Tennessee region that's already overlapping with Vanderbilt and University of Tennessee.

They don't want that market share at all. They wanna keep that, like that weird color of orange that they've got going there. Like SEC don't want them either. Your Mark knows this is just always gonna be an option. Why do it now? And I don't think this is, I don't think this is Your Mark. This is the people telling Your Mark, yeah, we don't want him. I mean, think this is your mark this is the people telling your mark

yeah we don't want him I mean I think that he's kind of like you know he would do it if if if the leadership and the the presidents were like thumbs up just like Gonzaga I mean he wanted Gonzaga and Yukon but this is like this is like Zach Blacker being like do you guys want to keep doing what our Is it it I thought a thought interesting thing on this is like who leaked this right because Delanger said reports reports for someone said hey Delanger press published right like someone said go with it right now And is this your mark and the presidents the university saying hey Push this so that way can Zach and you can't up their ante a little bit Right is the big 12 saying to push this because it's like hey you kind of Gonzaga. We got options We got dance partners. We could pick one right like I think that there's some of them played too

I don't know who else is Memphis doing this to maybe change their offer with someone I don't know who else could be pushing this is the ACC push and say hey It can't be Memphis right because I would hope the statement this to maybe change their offer with someone. I don't know who else could be pushing this. Is the ACC pushing it to say, hey, it can't be Memphis, right? Because they would hold the statement. Memphis, it literally like backtrack and be like, oh, we're proud members of the American. And then we're all just like, oh, that's Steve.

Every American school push that at the exact same time. Like that just said. It's the kid crying in the Santa Claus picture. That's what happened. And Memphis may have wanted to placate to the sponsors or their fan base go, hey man, we tried. We tried everything we could. I don't know the dynamic, but it is,

I mean, they actually told the Pac-12 recently, no man, we're good. We're working on this other deal. And now it's like, hey man, hey Pac-12, you up? I wanna talk to you again. Or to signal to their own donors like, hey, we need more money. they won't take this much. But what, would 300 million be worth it?

I don't know what the number is, because it's a pretty big number. I talked to someone earlier, it was like, if it was like 500, that's when you kinda would be like, okay, that's what I thought. Yeah, so 600 in sponsorships, right? This is a little bit different. I also will say like, listen, Houston and Memphis built up a little bit of a rivalry in the

American. And so I actually feel like Houston could have benefited in some of those kind of fun ways from this, right. But as far as like being the conference and all that Memphis sticks out in that, like they don't have on campus venues, they share basketball with the Grizzlies. This is not a power forward goal in a lot of ways. And yeah, they're putting money into those venues to make them feel more University of Memphis, but they're not near campus.

They have one though. That's the one thing, right? In the last 11 years, they've won 10 games or more five times that is more than Houston UCF have for football. Like that's something. But Houston had done that in the 10 years prior to being accepted, right? You're including the years since.

I know, but we live in a world where it's, what have you done with me lately, right? That's what the Oregon State Watch is taking left behind. That's important because we've seen proof of concept of those schools having trouble adjusting, right? It's Cincinnati. That is important. Houston's had two years in the Big 12, where obviously you're gonna lose more than you would

in the American with their cool eagle. They have an eagle now, so everything's okay. Coming up, I wanna get into how the Big 12s focus on 2030, 2031 with the ACC, how that will re-work, how that's in play with this decision, locked on Big 12 squad. Today's show is brought to you by FanDuel. Why is it brought to you by FanDuel?

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Fandl.com to get started today. Show brought to you by Fandl. I'm really glad we're going to talk about 2030 because I was very concerned that Drake was going to come on here and argue for Cosmo to be the official mascot of the big 12 like the maybe the American maybe the big told me it's its own American Eagle. That was a great investment in of time and money from the American Conference. I would go for Cosmo guys don't don't dang it Chris. What do you want? Just with the weird Eagle thing though? No, don't. Dang it, Chris. What do you want? The weird eagle thing?

No, I'm not even like, I'm not even that much of a... No, no, no. I say a generic cougar. We just let it go from all... Oh, no. I guess if we're doing a majority, you could make the argument that way, right? I see the way the big troubles move from Gonzaga to Yukon to now Memphis. The Memphis one has been the most publicly exposed. We know now hard figures of what the university wanted to offer this conference.

I think when Brett Yormark says he's open for business, based on the leg that the ACC stands on, he's waiting for some of the power schools, like a Louisville, who will be left over in 2030-2031 when Clemson and Florida State can pay a very small exit fee to go to the Big Ten or the SEC. Both those universities will still be valuable. Both those universities will likely want to leave the ACC because their structure with a TV contract is so poor. When that happens, I'd be hard pressed to say that Miami, North Carolina, Virginia, Duke, Louisville don't follow.

And I believe that Brett Yormark to, because we just saw it. Chris, you said it. The Big 12 may not have added a Houston or Cincinnati, UCF, BYU, if not for those four corner schools coming later them being the second wave of expansion. If you already know, hey, we don't have to take Memphis and we can wait on Louisville in a couple of years, then I think you hold out for it.

I would, and I understand there's gonna be dunking on Houston because the first two years in the Big 12 football is not great. Sorry, sorry. No, no, it's fair. 4-8, 4-8, whatever, right? I would point out, right? I would point out that in the 10 years before getting the bid to join the Big 12, Houston had been to a Peach Bowl, Houston had beaten Florida State, Houston had beat Auburn in the Birmingham Bowl in their own backyard, Houston had been competitive with other Big 12s like they want to overturn with Tech Chris in 2021 whatever that was like I mean they had

shown a promise and right they've been in the American let it come championship game in 2021 had won in 2015 like. Memphis has beaten West Virginia and Iowa State I mean they played in a high level of college football. No I'm just saying that it's almost like the experiments been done once and we see that it takes this longer just I mean Houston just is completing a hundred sixty million dollar improvement to their football facility like as we speak they're moving in this weekend right like some of that changing I think you're seeing like okay the success in the American for the decade it was doesn't translate to success

in the big 12 right away certainly not in football football. Obviously we can flip to the round ball or whatever, that can go on, right? But I think that some of that, it's almost like we can now look back and say, hey, look what that took. Do we wanna do that again? Whereas Arizona State wins the league. They walk in from power conference

and then win the league. From P4 to P4, right? It's like, okay, do we wanna do that again versus what we did the other time? Timing on this is gonna be huge in every conversation because 2021 that, okay, do we want to do that again versus what we did the other time? Timing on this is going to be huge in every conversation because 2021, look, I can say this fairly, if FuseNet options and had taken a different one, would the Big 12 have survived that? Right? Like, if those four schools had taken a different option, the first round of expansion, and

the Big 12 was down to eight schools, would it have survived as a six to eight school conference, or would other schools have left in jump ship? I think that that's a different spot. The timing argument. It's a desperation argument then that they're not in now. Just simply put, that is a big piece of this. Yeah, you're thriving.

I mean, you are on stable ground. You've got a great new media contract and any new member, it's all about value. It's when you consult with these media partners and it's TV ratings, it's all the things. Yes, you need to be successful, but who cares about this program? Who wants to watch it?

That's what they consult when they start looking at this stuff and trying to, okay, is basketball, is this really gonna move the needle? What is this worth to somebody? Does this generate extra revenue for everybody or is it worth us stepping outside the box on? And I mean, obviously just Memphis just doesn't do that. I don't think enough people, regardless of the wins

that they, because it's what them in Tulane that have kind of ran that league for the last several years. But I mean, if you want to talk about winning, go get Boise State. I mean, they've won a ton, uh, but they don't, you know, and I would think that they actually have a pretty decent interest level from, from just viewership, but the markets, I mean, there's just so much other stuff that goes into it I just I mean that that's what you're talking about and I think to Drake's point The the old the old Louisville Cardinals there. I think that there's an interest there. That's a market. That's

There's a care factor that comes into it. And I just think some of these ACC programs, you know Would certainly provide that whereas Memphis or a Tulane or Boise State just doesn't do it. So I do, I think. And who knows if there will even be a Big 12 in 2030. True. You know, I mean, we don't know where this is going and there's another shift that's going to happen. Super conferences? Yeah. And we're trying to think like, ah, the SEC will scoop up these, the Big 10 will

scoop up these, the Big 12 will scoop up these. Maybe, you know, who knows what is on the horizon? Something will happen. But do you think, Chris, can I ask you a hard question? I know you mentioned the league offices and a couple of just the demeanor around the executives, the presidents or UCF or BYU, there's a world where the Big 12 says, hey, we don't need these programs, any program in the conference. No, I don't think that that's... I think that everybody is on the same page right now. Now, I think that the dynamics change. I think if... Okay, now the flip side of that is if somebody, if Kansas is offered by the big 10, if a BYU and a Texas Tech and Oklahoma State or an Arizona, if they're offered, I mean, who knows what? I think they would look long and hard at a better option,

but I don't know if that is realistic or not. But I don't think you're looking at relegating if that's what you're asking. I don't think that that is where everybody's at right now. But again, we don't know what we don't know. There's another shift coming. There's another, you know, with these next media rights deals and all the things, and then like the ACC

not on a stable ground, because it's, I mean, you know, unequal revenue sharing works great. Just ask the folks in the big 12, which is why I'm talking to some of you now. You know, the, you know, if there's a, if you show up one day and there's like a Florida State network, the Seminole network or something, look out, run the other way, because it's not going to last. This is why my first reaction to this whole Memphis news and was

the fact of what you were just saying, Drake, my initial reaction was we're waiting for the ACC to crumble. That's what I thought was I think that they're holding back. They're steady. They don't want to go and add a team like Memphis who their biggest take is basketball when they're probably third in line to Gonzaga or UConn, the teams that you want to, the programs you actually want to bring in for basketball, even if they are bringing this money to you, that you want to try and build that. If you're at 16 now, if you want to get to 20, you want to wait for a Florida state or Clemson or even a Virginia Tech in that case, maybe in as much as Syracuse to get up to that Northeast kind of thing

compared to Syracuse mentioned. Wow. Because if they wanted, if they wanted an extra 2 million per school, uh, right now, they could agree to push the button on the all state conference or the, whatever the naming right. You know, that, that, that is there. And I think that the, the leadership of the league has been like, that seems a bit JV. We don't, we don't need to do that. Are we that hard up for a couple extra mill a year, but if they really needed it, that's what they would do.

We do talk about the look, the ACC potentially crumbling, right? for a couple extra mill a year, but if they really needed it, that's what they would do. We do talk about the look, the ACC potentially crumbling, right? But honestly, if the Pac-12 was able to survive, granted, basically dead for a year and then came back, I feel like the ACC is still going to exist in some form past 2030. Because I'll also say this is the ACC schools, let's say the top dogs leave, right? That to me, that's not as detrimental of a loss some of those teams that are in the ACC as when Oregon and Washington and USC left the Pac 12. To me, the ACC can still survive with some of those other brands. And to me, is it going to be worth more for them to take a lesser share in the big 12 than

they could even maybe still make just by staying in the ACC? So that's why I still think the ACC will exist past 2031, whatever. As long as they can stockpile exit fees and whatnot, like the Pac-12 did, and sit on a pile of money. Which there are exit fees in there, correct? I feel like I remember this correctly. The fees are there, they're going down, suddenly going down.

That's a whole new, beautiful conversation that we can have for an hour on end. I do wanna get into the Ross Dillinger report this week that and I have collectors are back baby we're doing it again. This is the big 12 squad. Oh just when you thought we were going to have playing field in college football the Ross Dillinger report comes out this week that the CSC Cody Campbell your guy Chris Level, who is tasked with college football, working with Deloitte on vetting these NIL deals to make sure that they're legit. They're like, you know what, hand up, never mind. NIL collectives are back.

You can effectively, and Deion Sanders called for a salary cap. Every team's 40 or 50 million dollars and now we try to even the playing field here. The CSC, and Chris, I do want to start with you, reopening, collectives being able to give money pretty much directly to student athletes, and now we're going to kind of veer away from this, oh, you must give me your worth, something worthwhile for the money I'm giving you. We're right back to Ohio State being able to dole out whatever they want to whoever they want. Yeah, maybe, but I do think Yeah, I do. I do think that

there's been enough pushback and they're just legally, they're just not going to fight it. I mean, it's, I don't know, everybody wanted guardrails. And now everybody's like, I don't know if we really do. I don't know where we're gonna land. But yeah, you're not going to be hard capped, I think is a fair statement. And I mean, are we all shocked? I mean, you know, I mean, it's like, you everybody saw the open market and what,

and you're gonna put the toothpaste back in the tube. I just don't, I don't think you're there. Now will spending be as crazy as it was when everybody thought this was a one-time deal? You gotta roll the dice, I don't know, but I think, yeah, you're gonna get to kind of operate back like you were six months ago. What would you say that the actual settlement did now,

other than the things to the past, but for the future of College football, the roster size, like is that really all you can take from that now? I think it gave everybody some structure. Yeah. I think it gave everybody some structure. The revenue sharing. The revenue sharing. Revenue sharing is a big thing. it gave, I think it gave everybody some structure. Yeah. I think it gave everybody revenue. Yeah, the revenue. I think it gave everybody some sort of sandbox to play in a little bit instead of just

Wild West, which is kind of what they wanted. But now they're like, Hey man, throw some sand out of the box. So let's go play in that over there in the yard. I mean, yeah, there's still going to be Yankees and Dodgers in college football now. Like it's going to happen because of this. There always were though. I think the biggest thing to me is that there was an admission somewhere in it implicitly at least that like it was going to happen under the table whether or not you allowed it. Right? Like we kind of all winked and nudged around that part in a way that felt more honest than it had been 20 years ago. Yeah, all the return of the bag man stories are now obsolete. They had a shelf life of like two weeks because now you may not need a bag man anymore.

It does say on here a soft cap. So that's what will be interesting to see is like, do they actually try to enforce anything or is it just going to be like you said, is it just going to be every single year? We'll see the reports of what was that? It's like on three published something not long ago about like this team is like Texas was spending the most on their roster. Like it's just crazy numbers and it'll be interesting to see what that even looks

like in five years if there is no enforcement, this is going to get wild. Well, we saw by the way, you mentioned Dion wanted a cap. Do we think Dion, the player ever would have wanted that? Baffling. I thought that, sorry, that was a big fall media that you take away, but I was like, oh my, of all the guys to say, hey, let's limit earning. He told the Cowboys to put them on layaway. Like unreal.

Very interesting. Yeah, I would say, hey, and all of a sudden he's wanting to limit what young people can earn when prime time himself was like, man, he loved him some free agency. I did like, and this goes back to kind of that, the Provo visit this last weekend, I met with the Royal Blue folks and they're scrambling to like, hey, let's put together a studio. We can take pictures of the guys and do promotional stuff. Let's put together a podcast room. We're going to have the guys. And the reason you're doing that is because what we learned is now the NIL has to make sense.

There's got to be some, the player did something to get this. They gave something to a business. We've really got to prove that to Deloitte. So different companies and different NIL collectives were changing the way they do things to get something from a player in return for the money given to them. And to me, where we were, we were finally going to, wow, that Ohio State kid or that Texas kid can't just get a Lamborghini for fun. Now they have to earn that through work in some way. We've gone right back to, ah, the NCAA doesn't do much, they'd be sued and then they would cry about it. The

CSC, oh, they can't do that much because they'll get sued. And then where are you? We're just in this legal spin where now, again, student athletes don't have to necessarily earn these NIL deals. They can just sit back, do their football, and drive their Lamborghinis. And doesn't this benefit the places that essentially have an exorbitant amount of money compared to other universities?

Doesn't it just help those? Okay. So the backdoor back man is still kind of the same thing. Chris is gonna be quote unquote legal, right? Chris is gonna be okay. Chris is gonna be fine with this. This shouldn't bother Texas Tech. This should bother Parker, right?

I think based on where different schools are in the big 12 right now, this is going to benefit a BYU who's had a pretty strong collective in place or Texas Tech who's had a very good collective. Those collectors were scrambling a bit to figure out, okay, what is the work around? What is the bag man? And now you don't really have to do that. You can kind of go back to what you were. Like you said, Chris, toothpaste is out of the tube. You can just leave the toothpaste on the counter. Let it dry up. I will say, I don't think this is done.

So it's not sustainable in places like Oklahoma State. Yeah, this is not good for you, Cody. Making this massive push for a lot of NIL this season, and Chris Lovell alluded to a little bit earlier, right? Even Cody Campbell has said, well, this may be a one-time window. We need to get in while the getting is good and get everybody that we can. That's my only thing is this might alienate some of those universities like in Oklahoma State or to some degree at Texas Tech

that has made this massive push. What's this gonna look like in three to four years? Cause I don't know that Oklahoma State can sustain this year after year after year after year. I think there's a lot of schools that'll be saying that honestly. And I will say this too. I know what you're saying, Drake,

of right now it's like this. I mean, the NCAA is going to be done, right? Like they're going to continue to try and find ways to limit things. So we're going to continue to go back and forth. Now, granted, the argument is like still at the end of the day, like if they get sued, do they back off? Like possibly. But I just think this is going to continue to kind of be a back and forth of the NCA and the collectives and just a constant tug and pull like,

oh, we want to try and regulate this. We want to try to do that. So I think there'll be lots of conversation. But as we've also discussed, who's going to be like, is the NCA actually going to try to penal this. We want to try to do that. So I think there'll be lots of conversation But as we've also discussed who's gonna be like is the NC actually gonna try to penalize someone until that happens Then it is still gonna kind of be open season. I Will say as far as like a school with a small collective I think relatively speaking to some of their ones here like I linking here's all this stuff still like building and and all that I I do feel like we're always, I don't know, we're six months away from being like, what is the value of that picture in that studio Drake is talking about?

Like how do you determine market value of that? Well, they advertise my product and he's the quarterback and you know, free market that feels like a two and a half million dollar worth to me. Like, who gets to really put a value on just a person's face in marketing? Deloitte has been rejecting some of these offers. They've at least been fake vetting, they're doing the little wand thing at the front, or they gotta pat you down a little,

but they're doing something at least, I think that's positive. Right, but valuing a guy's name and face and that name image likeness, that ultimately is up to a free market to to decide I know Deloitte's been the pert the group pert in charge of is they're gonna catch the catch the brunt of the heat from everyone on this but like at the end of the day like a company says like I value our quarterbacks face at $250,000 per picture and we took 10 pictures. I, that's their value. That's their evaluation for their brand for that mark. I don't see how.

And maybe that's capitalism, right? Like, I don't mean to be full history teacher on you, but like that's just, that's just capitalism. They're paying what the kids worth. If it's worth it for this guy to have a menu item in my restaurant, I want to pay him half a million dollars. That's my business. I can spend money over one.

And that's what I think some of what the argument has been. But anyway, I guess we'll find out soon enough kind of where we're at. Can I pose a question to the group? Yes, you've been quiet. I've kind of been wondering what you were thinking. So like, I know what this is, but just in case people don't,

can someone just say like, what is a collective? I feel like this is a trick question. I think he's directing to Chris. I think this is the trick question for Chris. We're talking a lot about collectives. I just- A group of people that are supposed to be helping? I don't know.

Yeah. I mean, I think it's an entity that is, I mean, what it says, it's collecting money for, you know, and like it tech, you mentioned the, what you have to do for it, they were like, there's Habitat for Humanity, South Plains Food Bank, when they all have to go do community service for this money that that was like part of their, you know, their deal, and you can make fun of that. But that that was like part of their you know their deal and you can make fun of that but that that was

like you know they there's a lot of You know I forget how many stints they have to do per semester and all that stuff But I mean it's it's it's a 501 3c So that's that's what so you can donate it to it you get a huge tax break That part of it and so it's just a structure in place that most of these schools have. Like I know that like some of the schools like to Drake's point, even before when you were supposed to be doing something for this, it was just pay for play. Here's your check. See ya. You don't have to do an interview. You don't have to do

community service. You don't have to work. You don't have to do a commercial. You don't have to do an interview. You don't have to do community service. You don't have to work. You don't have to do a commercial. You don't do anything. Here's your money. So to each his own on how everybody was operating. But I think essentially is that what you're asking or? I just love that this was like the one question in Big 12 Squad history that more or less stumped the squad. I mean, I was like a trick. We all thought it was a trick.

It's kind of a trick, but it's a run through the university, but they're hand in hand with donors. So this is the Matador club, or Baylor has the GXG. This is effectively a third party company working with David Baylor, who heads up there, the GXG, or the NIO Collective through the university, and both sides vet how this donorship group wants to give the student athletes.

And previously, the athletes didn't have to do anything to get money from the school working with the donors to give them the money. Then for like a month, we said, you have to earn your NIL. And then we said, you don't have to anymore. We were just kidding. And what's gonna happen is this isn't a story about Dion or BYU or expansion or realignment. It's going to get

swept under the rug and most college football fans will never under, they won't read the title, they're like, I don't understand that. And they'll move on. But this is what actually is killing college football and taking Ohio State and putting it so far above Houston that the top level is going to be non-competitive for the rest of time. That's the actual problem here. And it's not a fun title. It's not a fun thumbnail. It's not something people can grasp easily. They'll they're asking the same question. What is a collective? And that leads us to having a lot of football fans who are ignorant about the future of the game, what's actually killing it. That is that's time. 31 minutes today. I'm glad we can help.

Brian needs to be the thumbnail. I'm glad we could help Cam understand NIL because he clearly doesn't understand the difference as of yesterday's locked on Big 12 squad or locked or locked on Big 12 excuse me between Utah and BYU's quarterback situation because Utah has a guy who actually started in one games last year and right now BYU is McKay Hillstead who is 0 for 3 in games is attempted over 20 or more passes but I don't want to just hold cancer work. I don't know what any of that means. Made me realize I'm having Cameron through it on two days a week because of a pre-record ten days in advance.

Cam, did you just realize you almost sent this off the rails? Dare I say a crazy train? Oh my god. Oh man, hey RIP. Was he only 76? He's the beer thief. The years he told you. That was a busy fan of the IP. Is he