Locked On Jayhawks - Daily Podcast On Kansas Jayhawks Football & Basketball - BIG 12 SQUAD - College Football Teams are UNIONIZING | Does this HELP Kansas?
Episode Date: July 30, 2026Big 12 programs face a seismic shift as discussions of a $51 million NIL salary cap and athlete unionization threaten to reshape college football's power dynamic. Could these sweeping changes spell tr...ouble for schools like Iowa State and Houston, while cementing the SEC and Big Ten’s dominance? Panelists question whether the proposed College Sports Act and emerging player associations, highlighted by Stanford’s union effort, will truly level the playing field or make the gap even wider. The Big 12 Squad breaks down the potential fallout—debating player protections, enforcement loopholes, and the future of revenue sharing as media rights deals climb ever higher. Will the Big 12 survive this arms race, or will backdoor deals and financial inequity push some teams to the brink? The conversation blends insider analysis with hard-hitting questions about what’s next for college athletics and the fate of the Big 12. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Do the players finally have a voice?
College football teams are unionizing against the current.
Are we just going to lose college football as we know it?
Or is this going to fix the game for the Big 12?
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Happy Thursday, everybody.
Welcome to the Nose Grande.
What happened to JT?
It's gone.
Oh, no.
It's all gone.
Oh, no.
With Utah deciding to make a change and head coach,
I decided, you know what,
it's time for me to make a change.
Oh, wow.
this season. Honestly,
it looks better. You finally let go.
That's the nicest thing you've ever said to me, Drake.
I appreciate that. I can't even make fun of him anymore.
Like, now he looks kind of cool, like kind of slick.
Slick, it's an intentional word there.
We need to glass at Drake.
This is like, for those listening on audio,
this is like Adam Silver-esque,
baldness from J.T.
He's just caught.
I think J.T.
I'd rather like Vin Diesel or somebody.
I was going to say,
J.T. Diesel in the building.
Stone cold.
Wow.
Wow.
Phone call.
Don't co.
Live reaction for all of us from JT
just having his head be bald.
That's awesome.
The folks that don't,
pre-production,
JT had a hat on.
None of us knew this.
None of us knew.
This is a big surprise for us.
This is his loan contribution
he'll probably give up to today's squad show.
Otherwise,
he'll be bullied off stage.
Still more than Nick,
though.
Still more than Nick.
Wow.
Right.
Hey, Nick, good to see.
How you doing, Nick?
Yeah.
Oh, if we could not swear.
We'll edit that part out.
Thank you, though.
We cannot swear.
Guys, we're too excited.
Mountaineer Paul, Locked on West Virginia, Cody Stilvall,
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Let's talk about the...
We've talked a lot changing landscape of college football here recently.
We can talk ESPNFPI being this evil being that's going to keep the Big 12 out of the playoff.
We can talk about the SEC Media Days being a joke from last week,
Big 10 media days this week, pushing down the Big 12 even further.
But Paul brought up a great point off the air.
Ross Dellinger's reporting some stuff.
been kind of kicked under the rug. It's only got like less than 200 likes on Twitter.
He's talking about how NIL might be, might see a salary cap. You might have a $51 million
salary cap on NIL and how Stanford is unionizing. The players are trying to take back control.
We might actually see some sort of guardrails in college athletics. Paul, what's the most recent
you've read? Yeah. So basically what's going on is the college sports act has suddenly kind of has
some new life, if you will, because you know, 51.3 million is the number where you're
hearing right now. It will be 21.3 million for under the House settlement revenue sharing cap.
It would be 25 for the player retention pool. There would be a proposed $5 million credit for
women's athletes. And if it becomes a legal framework, then you're talking about competing in a world
where the richest programs are going to be authorized to spend more than 50 million every year
on their athletes. And, you know, obviously, you look at some of the big 12 teams,
we were searching for revenue when it was 20.5 million.
So there are a lot of questions around it.
Obviously, you've got naming rights, premium seating.
There's a lot of trademarking going on.
How are people going to make up the difference?
Can you go to the state?
Because if you look at West Virginia,
West Virginia University accounts are almost $400 million of revenue per year
for the state of West Virginia.
They're going to let us fall by the wayside?
I don't think so.
I think there's going to be answers.
It's just all about how we're going to get to the $51 million mark.
for everybody. And it's worth noting two things here. First of all, that this is
institutional NIL spend. This is not football NIL spend or basketball NIL spend. This is
West Virginia or Arizona State can spend $51.3 million on NIL, player retention, all that,
across every single one of their athletic department. So it's great if you are a
mono sports school. It's really bad if we ever get those numbers like for Houston that wants to
have a great basketball program and a great football program. You know, but is it bad if we're
in the same playing. Houston then could just
put 10 million more toward basketball than
other schools are toward football. You can wait
it however you'd like. That's what I'm saying, but if you're
trying to balance both versus a school that
is really all inning on one of
football or basketball, that's not great.
So I actually want to
take Phil's thing one step further
because there is a large conference
in basketball and notably does not play football.
See aggressively loud for everybody else to.
Yes. Yeah.
Don't change anything you're doing.
Just want to make sure I was crazy.
Well, no, but I was.
going to say is that there's one conference that
plays high level basketball that doesn't even play
football right in the big east and I think the deal
here is like you're about to see 40 million
dollar like Yukon's going to win
every now I guess they technically have a football program
or like Gonzaga like
and they already do win every national championship in basketballs
I mean nothing's going to change there
but what I'm saying though is like suddenly
Marquette is going to be like a power
like like a different kind of east right
and and like and the deal is
it's because they can they don't have a football
program to spend on it and
they could spend less than the 51 and still spend way more in basketball than everyone else can
feasibly. That's the deal with the cap. You're limiting what the rest of us can do to keep up with that
in who specifically. Fair, but I think here over year, the concern is how often can Marquette produce
that $40 million, right? That's where it gets scary for a lot of these schools. And I know for Utah,
even NIL-wise, right, if you look at Utah's roster, there's not a single proven-for player
that's going to be on this football team that came in from another transfer institution.
So I just feel like it's interesting the NIL place we're at right now
where year after year can programs keep this up because it's not sustainable.
And that's where I'm concerned for the other sports potentially
what happens to them as more and more resources to get dumped into football in particular,
but basketball as well, as you guys mentioned.
I mean to sit on basketball the whole time.
Football is a bigger deal here.
But Villanova, Marquette, Seaton Hall, St. John's, and St. John's got Petino.
know, like, they would win the, like, the next decade.
I don't think that's a question to me.
Like, the Big 12 be competitive, where as good as it gets in basketball,
but they would be able to spend all of our football money on basketball and not blink.
Have you all seen outside sources kind of talking about what the potential sustainability would be like?
Because there's not very many teams in the country that could find a way to somehow produce $50 million a year.
I think all of us could probably do it for a year or two, which would mean,
your return on investment's got to be absolutely massive.
But I just don't understand how nationally, like there can't be but a handful of teams that can do 50 mil a year.
We're getting closer to it.
And the SEC's payout is going to put all those schools, the Big Tens payout, put all those schools up there.
I think that we can bring up, like, I'd be worried about Iowa State.
I'd be worried about Cincinnati.
But we can bring up most Big 12 schools to that number comfortably, not at first.
but if it becomes regulatory, then I think donors will set me.
You start to restructure how you do donorship and how I think you can get there.
Of course, Utah will be there.
They just got $500 million.
I mean, no one can see the money, but whatever.
I mean, come on.
We'll be there someday.
And that monster patch is going to go a long way here, right?
Exactly.
Of course.
It's another couple million dollars, another $1.25 in there for you.
But yeah, what this does is it kind of resets.
It at least gives everybody a salary.
cap. You can't spend past this
otherwise bad. And I'm okay
with that. That's what we've been asking
for. And if teams are already spending
at 50, 50 seems like where the cutoff's going
to go. Here's the problem here, Drake. Because that is
true. However, there are some loopholes that the top
schools are taking advantage of right now
that would fundamentally set
51.3 as the floor. If you want to compete at the highest level, you want to be in
Ohio State, you want to be in Alabama, you want to be a Georgia. But
would we not close those loopholes? Can you
elaborate a bit? It's not in the draft. It's not in the
draft the bill right now. That's the problem. So I have another question there with Phil because like you
mentioned that 51 would be a great ceiling. I think the bigger question would be when one of those
schools that can afford to go over 51 without thinking about it. I live in Texas. I'll say the one in
Austin. When they spend 60, what do we do? Like what is the real punishment when they are caught going to 60?
I mean, the NBA is doing a whole deal right now with the clippers and what they're spending on
Kawhi Leonard and all that, right? Like it happens in pro sports. Why wouldn't it happen?
in this thing where they were paying people with brown paper bags forever.
Like when you mentioned there's been no punishment either.
That's the end.
Well, he got traded and then the trade has not happened yet because of something or what I don't.
But what I'm saying is, is it really a ceiling if no one does anything when someone goes through it?
Well, again, who's the governing body that's going to dictate this?
Is it going to be the incidental A?
Is it going to be the government?
I mean, that's, yeah, that's pretty important.
Another thing I think of this is going to do potentially is, okay, I think,
if you're the big tenor of the SEC and you're saying,
okay, so you're telling us we can't, you know,
separate everybody like we want to.
Well, let's just set this limit here and see how many people it separates
and then from the boys here.
I do think there's some of that in here too with these negotiations
is they're trying to negotiate this number.
I would like, I'd be really like to see how many people actually, you know,
figure it out.
And what you were talking about, Phil,
we're basically talking about having a shadow payroll,
these private NIL things.
that are going on that are circumventing the cap.
How are we going to, you know, how are you going to figure out the back channel tampering?
You know, like there's a lot going on and that that isn't public.
Obviously, we've seen people called out for it recently, but that's all that it's been.
Like Narduzzi just called out, you know, the Miami head coach for trying to get his quarterback.
But what does that actually do except for exposing?
Well, speaking of backdoor deals, is this just another backdoor deal to create more,
difficulties for the Big 12
and the ACC?
I think that's
let's go there next.
Right.
Let's go there next.
Cody,
it's a great point.
I mean,
you're going to kill Iowa State.
Not to pick on Iowa State,
but you're going to kill Iowa State
with something like this.
Nick is right there.
Sorry, Nick.
Drake,
where's Calvin's that why he's not talking?
When we come back,
that's a great question,
will we lose Big 12 schools
that cannot keep up with this?
Locked on Big 12.
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It is the locked-on Big 12 squad, Mountaineer Paul, Cody Stovell, Philip Mulford, J.T. Westers
and Parker, Ainsworth.
The unfair advantage for the SEC and Big Ten, they can certainly pay this.
Heck, their media rights are pushing 50-plus million dollars alone.
Just that alone is pushing 50-plus million year-in and year out.
They'll be able to do this.
Many of them are already doing this.
The Big 12 have, we have halves.
Utah can do it.
We know BYU and Texas Tech.
They can pony up $50 million a year.
Not everybody can't.
Like Parker, Houston here.
here's this, and they probably aren't very excited by a $50 million salary cap in the same way,
like, in the same way that Major League Baseball is talking salary cap, salary floor right now,
and the Marlins are saying, please, no floor, we can't even afford the floor, much less the cap.
They wouldn't be able to afford to pay more.
In the Big 12, if you said, hey, salary cap, and it's $51 million, there are some schools that just cannot afford that.
It's going to push them to the wayside.
Yeah, and Houston isn't a weird in between here, where,
like actually as things have gotten more expensive and you've noticed in like the production
they're in the big leagues for once in a while like people are kind of like pony up a little bit more
than they did you know eight nine 10 years ago in a way that I think is actually encouraging but in a
bigger picture sense I think that it's it's a rough spot for a school that just moved into the power five
and it's like recently finished some facilities upgrades and stuff like that right I see all of that
I will say that whether it's the Stanford and the unionization or the, I think it's the Black Caucus that's something along the lines.
So there need to be more athlete involvement here.
Generally speaking, I'm kind of an anti-salary cap in anything.
I think, like, personally, if a guy could make more money on the open market, then they should be able to.
Like, I got to add an athlete the perspective.
And like, I want to sympathize with like the college athlete.
There's like, hey, I now have only five years to make college football money because of the five and five.
I'm going to make every dollar I can.
How are you telling me I can't make more than that?
This is the one time my life going to make that money, right?
And so I kind of see a bunch of an angle on it.
I will say that I don't think Houston is slowing down.
I don't think it's as fast as some people want it to be.
I don't, but Houston, I mean, they've got three high and four-star,
one guy made a fifth by the time that falls over in football.
They just committed another four-star in basketball that's a top 40 player.
I mean, like, they're doing better, frankly, as things go along here.
It might be slow, but it's happening.
Without a salary cap, things do get dangerous.
Like we're kind of seeing in the Big 12 right now where Texas Tech
dominates everyone last year.
And then everyone's like, wow, the Big 12 sucks.
And it's like, well, hey, a salary cap could help the Iowa
states of the world as we're talking about just for this discussion,
right?
Push them up.
Not every school has a Cody Campbell.
And I think going back to what you just kind of pose the question about,
Drake, it is very scary, a future 10 years from now.
If there's not those parameters and things in place to help out some of the
Iowa states, the Cincinnati's, because,
I just can't see year after year, 50 million, 50 million, 50 million.
How does that work for them in their other sports too, especially with conference
realignment coming?
I think that's a scary thing.
It also leads to this problem where you're talking about where, say Arizona State, for example,
doesn't have a crazy NIL situation because for whatever reason, despite having like more
graduates than anyone in the country almost in the last couple years, not a lot of donors
kind of mid-tier.
If we go commit 50 with $1.3 million a year on all of our sports, and we could probably
going up, we have a basketball
arena that needs to be renovated. That's due to
be, you know, they're in 2030. We have
a football stadium that luckily was
just renovated, but what we're going to see is
you know, even
Arizona State isn't probably in a better situation
than say Houston is, but these schools
are going to have to go and pony this money
up and then they're going to fall behind
five years down the line because
they're, all their facilities have fallen
down by the wayside. And it's
going to be this crazy cliff
where, you know, you got to go and I
again, I guess to steal SMU's motto,
you're going to have to pony up.
And then what happens next?
Worth position until Eddie Wall,
Sacks, San Levitt three times.
I got one question, and I don't want to get you off here.
Y'all mentioned Cody Campbell,
and that's great, right?
That's a lot of money.
My fear is that this opens the door more
for a guy named Luther Campbell,
or like Uncle Luke in Miami back in the day,
who was paying all the Miami players in the 80s under the table, right?
I think making this, like,
not out in the open,
actually just goes back to the olden days.
And I don't think the 80s or 90s model
where Alabama's dashes a bunch of five stars
was the only one that pays them helps any of us either.
That just puts it under the table.
I hear you, but the old model got TCU to the national championship
and I can't see a path for that for them right now.
Like there's even some version of that.
Because, yes, there's always going to be.
Indiana just did it though.
And TCU and Indiana are comparable in college football.
Yes, but in the new era, that's different, right?
That is the new era.
We're in the new era.
Yes, we are.
but the finances for Indiana, right?
Like, they're set up for success in the future.
Someone mentioned Stanford earlier.
I mean, I can't think of a better example of a program
that's just completely fall into the wayside.
And I don't see a path for them back
unless things drastically change.
But can you defend it?
If Indiana can do it, why can't TCU?
I think some schools just have better resources, right?
TCU hasn't graduated Mark Cuban.
What is that?
But Indiana didn't utilize Mark Cuban for their first season.
You know, like their ascension to fame
didn't hinge on Mark Cuban.
Then they went 16 at a one of national title
beat Alabama 383.
Like, what's keeping...
TCU, if I asked you three years ago,
what's a better situation?
T.C. or Indiana, 10 times TCU by 10.
You thought Indiana win a national championship
was the stupidest thing ever.
In this era of football,
in the NIL portal era?
No way Indiana does that.
You're advocating for a style of football
or for a style of funding this whole thing
that the SEC won 14 straight titles.
Like that, like, because they were all paying people
under the table, right?
Like that, and we can talk about it.
now because it's not illegal anymore, but like guys were getting paper bags in their mailbox
without names on them. Like it was just the way things were. And you're advocating for that.
And we saw how that played out. That's not good for us.
So well, I didn't have. Go ahead, Paul. Go ahead, Paul. Go ahead. No, no, you, you haven't went a while.
Go ahead, buddy. Oh, the salary cap thing could be massively beneficial for the players, right? That's
something that Parker's even alluded to. Y'all were talking a little bit off hair. There needs to be
some association, whether it be a players association, some to that effect for the players,
for a multitude of things, but one of them just simply being from crappy agents, right?
They need to have protections from agents, from universities that do kind of pick and choose,
hey, you have a scholarship 22 hours later.
Actually, we did the numbers wrong.
You can't have that.
There's a lot of that backdoor stuff still happening.
And if a salary cap is what is going to be allowed for these players to have some sort of protection
that helps them monetarily, but also just legally.
I think that is massive for a college game moving forward.
There's also a plan B, which, I mean, we may go to break,
but Stanford, obviously, they're trying to do something that could catch on.
So, I mean, if you guys aren't, if you're not familiar with what it is,
it's basically they're trying to unionize.
And like Fisher Anderson, Ernest Cooper,
and, you know, some people of Stanford,
basically formed the first. It's a player-led campus chapter of the
College Well Players Association, something along those lines. I think it's CFBPA.
Gotta have it. Got to have it. You know, they're not stopping at Stanford. Like they
say, their vision is to get the rest of the ACC on board, eventually to unionize,
and sit across the table from, you know, other conference executives, which I think will be
insane, crazy. Basically, we've got now you can say, maybe not yet, but if they're able to catch
on with some other ACC schools, you can say for sure now that we've got two competing structures
here with this, obviously, this act and potentially with these kids wanting unionized.
Now, like Phillips said, long way to go before that could ever happen.
But if it does happen, and they're trying to make it happen and it's Stanford,
would put it past them to get it rolling.
You know, it would be interesting to see what would happen if they unionized.
Do you say interesting?
I think it's imperative.
Yes.
Yeah, that's good.
All right.
Let's go there next.
unionizing and does it help the Big 12? Does this help the big 12? It's the Dose Grande
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Cali.
Unionizing.
Didn't work for Dartmouth.
Stanford's a different deal.
Power four football team.
Big name.
We know this.
If the players are actually fighting, actually speaking of, if they have a voice in all of this,
they probably don't like a salary.
recap, by the way. The players
wouldn't want their salaries to be
pushed down or
a cap. That's the word for
it. And honestly, if they're
if they had it their way,
they probably don't like very much this protect college
sports act. If they're looking up for the best interest
of the players, I don't think the players
and the fans probably agree on much
here. And that's because the players want to get
paid as much as possible.
Drake, yes, but
sustainability matters. I want to give some
credit where it's due. Stanford is the
first program to reach the like minimum to be a full program within the
clubball players association which was actually founded back in the pandemic like that was
like and I I know one of the members that from fairly like closely actually and like
that was back in the pandemic they were saying hey you can't make us for a what is
essentially at that point was just an after after school activity because it was not
paid right you can't make us show up to campus when you deemed it unsafe to be on
campus that was the ruling from them back then and like no campus had like a
chapter. Stanford's the first one of the full
chapter. And I think the deal
there to me is that if something gets
collectively bargained, they have
representation. I think we're, I don't know
how close to our two collective bargaining, but they
have representation if we
get to that point, right?
And you're right.
The top players are going to want to get paid, but
I would at least like to believe that even
they can see that a lot of their buddies over
the last handful of years have been
screwed over at one point in time.
And I would think that even they would
like, all right, I don't love the idea of a salary cap,
but I know I've got a bunch of homies
that have been absolutely really screwed.
I may have even been screwed at some point in time.
So maybe the better good sentiment
will kind of kick into some degree.
And maybe I'm just wishful thinking,
but I have to believe that even those top-in players
can see that if it's for the betterment of everybody,
that's going to help move the game forward
instead of fracturing the game for fans even more.
You also got to assume that some of these guys
are going to be able to take more than just a year-over-year
look at this,
they're going to say, look, you know, if there is no salary cap and Ohio State gets to, I don't know, $70 million, and eventually they run out of money in three years and it crashes and the market goes kaput because everyone has spent their money in this arms race that is unsustainable.
And then it all goes away.
That is a lot less money to them and their friends and future players and the ecosystem than $50 million over $50 million a year over 10 years.
Right.
If you take the long look of it and, you know, some of these guys are going to go and they're not.
going to make the NFL and they're going to go back into the ecosystem
and they're going to work within the ecosystem
and try to work on the next level.
It behooves them to make sure
that it is a sustainable system, Cody,
not just one that they're going to be able to, you know,
milk out for every tiny
little bit of money they can get in their year
or two that they're going to be playing.
See, that's not a goofy dude yelling
as he mutes himself when he says that.
He bumped his mic.
He did, yeah. He was fired up.
Really quick on the South.
salary cap thing though. I think the thing we got to always remember is salary caps go up.
Like, think about the NBA players, what they made in the past versus what they make now.
These things go up a lot.
So just because even the guy like where they'll make his freshman year versus senior year, he can make a lot more.
And one of the, you know, the thing you have to go out of law as a man, between Cody and Parker, what the hell so on?
Parker, you have Mountaineer Paul's 2024 Wi-Fi and Cody hit his microphone.
Yes.
We're in it.
I was just going to say, you know, like when you consider one of the things that I can,
I look at when they're talking about the other side of it, which is labor law, right?
Like there's a lot of protections within that, especially non-statutory labor exemptions, right?
That's what these kids would get.
And it would actually, and it's why the NFL is so stable, right?
Because they're allowed to have a strict salary gap.
They're allowed to have three agency windows.
The union would give the Big 12 the legal ability to enforce some rules finally.
And it's also worth mentioning here that if this is a law, the law says $50.3 million, that is not going up, JT, unless, and I haven't read the current version of the language.
And if it says, you know, every year goes up by $5 million or whatever.
But if it is a number in the bill, that number is not changing unless there is a different, the bill changes.
if you go and everyone gets to unionize, which I don't think the big
10 of the SEC one, certainly.
Then you have a regularly scheduled bargaining period where you're going to say,
we need the money to go up or money go down or whatever,
however that, whatever they decided to do.
That is a far more frequent avenue to address issues than there's a law.
We can't change it.
We've got to get Congress to make a change.
And I mean, Congress making changes.
Look how long it's taking to get this thing across the aisle.
I mean, can't imagine the next one.
And we're about going to reach us.
if this isn't passed they go to recess
and they leave DC for vacation and we never see
it's not happening until next year
if that
if that right we're not we're not going
to see it okay
that's it was so fun to have you
thank you Parker it was you were really good
you did a great job like
26 minutes of this thing and then
your Wi-Fi went out
peace and love to you though
piece of your hair like nice
I was it
yep there it goes
so they'll
they'll recess they'll go vacation
we won't see the, so it's funny, hello, thank you all for making it 30 minutes into this podcast.
None of this matters.
They won't be able to pass this act because they're going to recess and they'll revisit it next year at the earliest.
And there's still so many issues and problems.
I don't think it's ever.
It's not going to work at least short term.
And the next major thing that's going to change and affect college football will be the TV rights renegotiations of the 2029, 2030, 2031 football seasons and off seasons.
That's the next tangible thing that we know.
something will have to give, something will break,
whether it's in realignment and expansion
or the money game that every school is playing.
Everybody good? We're ready, we're done?
Pooping on the parade at the end, right?
I can go watch my 90-day fiance.
Parker, any final thoughts over there?
Parker.
Parker!
I got five pixels of them.
Yep, Parker.
It is Mountier Paul, Locked on West Virginia, Cody Stilwell,
of Locked Oklahoma State.
Parker Ainsworth-ish of Lockedon Couged.
All Things Houston, J.T. Worcestersell of Locked on Youth.
Philip Wolfe, Locked on Sun Devils.
This has been, it always will be.
Thanks for making our shows.
Your first list in every single day.
The Dose Grande Squaw.
Paul?
For the Mountaineers.
There you go.
