Locked On Jayhawks - Daily Podcast On Kansas Jayhawks Football & Basketball - BIG 12 SQUAD - How Kansas will benefit from new NIL Deals and Revenue Sharing

Episode Date: February 13, 2025

Are NIL deals reshaping the future of college sports? Dive into the latest buzz around Texas Tech's groundbreaking NIL initiatives and revenue sharing strategies. With star players potentially earning more than their coaches, the landscape of college athletics is shifting dramatically.Explore the implications of new player eligibility rules and how they might extend athletes' college careers. The discussion features insights from key figures like Mountaineer Paul and Mike, who share their experiences with agents in the NIL arena. Discover how these changes could impact the NCAA's role and the creation of a new governing entity for college sports.Join us for an engaging conversation that uncovers the evolving dynamics of college sports. Don't miss out on these game-changing insights!

Texas Tech has reset the game in NIL. Players can play as long as they want, and that bouncy orange ball hates us. This is the Big 12 Squad. You're talking ball with the Big 12 Squad. From Oklahoma State to Utah, from Kansas State to BYU, from Houston to Texas Tech, it's the local experts of the Locked On Podcast Network bringing you scoops, breakdowns,

and the most comprehensive preview of the upcoming Big 12 weekend. Buckle up. It's the Big 12 Squad, and we have a seat for you. Know her feelings and thin skin aloud. Squad up. You're part of the Big 12 Squad. Happy Thursday. Gosh dang it, it's just me.

Happy Thursday to everybody. Welcome to the Big 12 Squad. Everyone at home said the exact same thing. That's how I've always wanted it. Welcome to the Big 12 Squad. It is a beautiful day to not talk about sports. With Cam Stewart of Locked On Baylor, Cody Stovall talks Oklahoma State. Nick Maravitz doesn't say much.

JT Westersell of Locked On. Yutz Parker Ainsworth of Locked On. Cougs covering all things Houston. And the big reveal. Welcome to the fold. He has no sleep. His Wi-Fi is way better. It is Mountaineer Paul of Lockdown West Virginia.

He has returned. Thanks for making all of our shows your first listen every single day. I'm in a fancy hotel in New York City. And NIL, have you guys seen all this NIL stuff out of Texas Tech? Turns out they're really good. We don't have the use of a Chris Level today, but it turns out Texas Tech NIL is really good at resetting the tone of the Big 12 with revenue sharing. Because get this, if Iowa State, shout out Nick, can't afford to revenue share, it's $22 million with the rest of its students. How do you offset that? Three letters, baby offset that three letters baby n i and l and that's how we're going to do it in the big 12 welcome to the squad show

mountaineer paul how have you been we missed you been good man a little stint in the hospital just a minor setback right to bare arms nothing's better than that baby yeah hell yeah paul come on bang let's go dudes rock on the wikipedia Wikipedia page is just a picture of Mountaineer Paul. Yes. We'll take that. Paul, what are you stepping on there? We're cracking a do in segment one. We'll get to one in segment two as well.

We are so back, baby. We're so back. Paul's going to be like 103 years old. We've all been dead for years, decades even. Paul, how did you do it? He's like a do in segment two, man. That's just kind of the way it is. I've all been dead for years, decades even. Like, Paul, how did you do it? He was like, a do-in segment too, man. That's just kind of the way that it is. I broke all the rules.

That's the way the world goes around. So this was a big push from, like I said, Texas Tech to raise their NIL and Matador Club and everything. Do we think, is that just the future of college football that not only will revenue sharing be a thing, $22 million for your student athletes, but also, hey, guess what, guys? We are going to boost NIL. These players will be making more than their head coaches, both from their universities and from

random donors. But then again, more people could probably name maybe Dylan Gabriel than they can Dan Lanning. Some of these players are becoming big names in college football, the longer they play. And I don't think this is necessarily the worst thing in the world. I think coaches have, have too big ego for that to really, to really last.

Like they'll get paid more eventually, but yeah. How much is more like, like we talked about, like let's do a Kyle Whittingham, right? Like he makes a couple, he makes a couple of mil.

Like are we going to see guys eventually get 10 mil? Their offensive coordinator is making a couple mil. Yeah, you're right. You're right. My bad. What does Whittingham make? I understand that college kids get to play in college a lot more, but you can also coach forever.

There is at some point an eligibility. Parker knows, man. That dude teaches and he coaches. I'll tell you that much. That dude knows how to teach and coach in that order. So there is a really not good new precedence of insight that kind of goes with this conversation. I was reading through legal documents the other day,

which is something that is stupid and I don't really do, that says, this is from Sam Elrich, the judge in this case was the wisconsin player who was like hey i came from d2 i'm in d1 now there was no real nil there but there is today based on like a fair compensation law give me more eligibility so i have a chance to make more in nil uh and what the judge ruled is that they're for a player who is at the peak of their marketability for NL income is more likely to be this apex in Division I. So they're going to grant him more playing time, more eligibility coming from Juco or D2 because he didn't have the same monetary opportunities. Meaning, in essence, drumroll please, you can play as long as you want and make as much

money as you want as college football being your full-time job and that's that's where i'm like where where does this stop like where how does this become a slippery slope because at some point can't you say oh i played in the mac for three years that's not as much of an opportunity as the big 10 you know what or or shoot maybe we'll get to some point where you're like i played at boston college for three years that's not the kind of money i could make at usc like what that's not fair this is why it's just it's a slippery slope man started with the juco ruling which in a vacuum sounds good but it's just it's gonna go places we don't want it to go and then you have guys who stick around way too long, like a Cam Rising, and his legacy is tarnished in some ways

because he was able to keep coming back. Had he stopped after those couple years winning those Pac-12 titles or even just one year, I feel like he's remembered totally differently versus now so many Utah fans when you hear Cam Rising, you don't think back-to-back Pac-12s. You think missed opportunities. The other thing about this crew, though, Cam Rising's legacy. That will get the nation going.

Charlie Brewer. I'm pissed, though. Cam Rising's legacy. That will get the nation going. Charlie Brewer. I'm pissed that that's Cam Rising. Surely the NFL cannot be happy at this because something that I think JT just alluded to, if you're a collegiate athlete, your chances of making buku dollar bills in the NFL are pretty slim. Even making it to the NFL is pretty slim. So what? 85%, 90% of these guys are going to make more in college than they ever would in the NFL anyways. So you're going to have a bunch of of dr alan bowman's you're going to have a bunch of cam risings out here where people are trying to get seven eight nine years because they they know

that going to the nfl doesn't make a whole lot of sense well and that's what i was going to say with houston is they had uh a guy you know enter the draft and then the Juco rule gets passed, but Houston had already replaced him, and that guy's still looking for a home because he wasn't really going to get drafted, but he has another year left. He's just kind of floating out there. I think that's going to be a lot of kids in this weird window where we're still figuring stuff out because we don't have really answers yet. It's still really early.

Who is the Baylor running back that's not on the team anyway, transferred out? Who is the Oklahoma State kid?ald richardson good college football player probably not going to be in the nfl could play he could be a starter for the next five years if he wants to at utah state and make two hundred thousand dollars a year at nil i would rather do that than go to my day job you think you'd cost 200 grand for a running back right now, George? Pac-12's got some cash, man. Yeah, they got the new conference revenue deal. Mike, you always seem to – welcome to the show, by the way, to Mike and Jay Cash.

Oh, Roy, get there, Mike. Jake was late because he was at a speaking engagement. He was speaking. You got the fancy hotel room. That's your speaker. That's good. That's not paid. I want to be next to Jake. Mike, in the conversation of student-athletes having basically unlimited eligibility now because the U.S. government said, yeah, from a fair pay standpoint, let them keep playing at the highest level. They call it their apex of marketability. Then eligibility is endless. Revenue sharing is going to give them a good chunk of money,

and NIL is only going to get worse to keep these players in school. Yeah, look, I mean, this is a whole different ballgame, I think. I told you guys, his voice is crazy. It doesn't even matter what he says. It's just good. So you cut him off? I said Morgan Freeman. Apparently that wasn't good enough.

So thank you, Mike, for being our, I don't know, Joe Rogan of the bunch. Or Dennis Quaid. How about that? Oh, my God. Famous voice actor, Dennis Quaid. Mike is our Dennis Quaid. I mean, every end of the spectrum. Mel Gibson, Mike Gibson.

Mike doesn't even know how to respond to that look uh i had this conversation over on locked on ucf with gosh this one and we're talking about nil and how it's it's changed the landscape it's opened up opportunities for studio athletes obviously um but you know if you're a coach in it, you've got to be a general manager. And we're months away. We're a couple months away from the schools getting direct autonomy over the dollars. Crazy.

So we don't have to pretend like the collectives aren't talking to the coach anymore. You know, we can just call it what it is. It's pay for play. It is what it is. Guys are going to want to stay in school longer if they're not going to go take a chance at the pros if they're not a guaranteed first or second round draft pick right uh and when you talk to the nfl guys they'll tell you the the old

advice was if you get an evaluation after the second round go back to school go back to school well you know what now guys are going to do that and it might actually hear me out guys improve college sports because we're going to see the talent stick around just a little bit longer than they would have instead of just running to the nfl or to the nba or whatever so we've already seen that cam ward isn't it it's a great example i think mike's not hitting on the head though this is really going to help basketball I know we talk a lot of football, but with basketball, there's going to be a lot of guys that would have been a late first or second round grade.

They can make $8 million, $7 million. Why would they go take a $4 million late first round deal when they can get eight to stay at school and also get a car dealership sponsorship? Everything else that comes with being the hometown hero. Utah's still waiting on that, but I'm hoping that eventually happens for us too they have basketball guys gonna pick up basketball there you have those they do have those trucks right oh there you go

jake yeah mr speaking engagements got jokes tonight there we go this is gonna make the transfer portal even more ridiculous it's gonna make it more difficult for everybody to find spots i i do agree with Mike, though. It will be a benefit to us as fans of collegiate football because the game will likely continually improve, but the transfer portal is going to get even more wacky. Well, college football has the unique, I think, problem in, I'm sorry, college basketball has a unique problem in that a lot of years, if you recruit at a high level, your best player is a freshman, and then he gets off to the NBA after one year. So every year you're losing your best player,

and now you have a chance to keep that guy in college, possibly, instead of him running for NBA riches. Hey, say, hey, look, here's five, six million dollars. Hang around, develop one more year, get off that first round bubble, and you'll be an absolutely guaranteed first round top 10 pick if you come back and you stay healthy. But it also provides an insurance policy against injury. I don't have to worry about missing out on millions of dollars because I came back to school and I got injured. So, like I said, I think there's an upside to this, and coaches and universities have to adapt. But I think maybe just let the universities manage the process. I would not be totally against salary caps.

So right there, perfect transition. The NCAA, I think the NCAA is becoming obsolete because the power forward, they're looking for salary caps. That's next. This is a very informational lockdown. Somehow big 12 squad. Today's show is brought to you by Fandle. Very informational show,

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That's FanDuel.com for your shot at $150 in bonus bets. Make every moment more with FanDuel, the official sports betting partner of the NBA. So Ross Ellinger reports, and this is something that I think most people i i read legal documents for hours on end trying to understand all this and i finally have a grasp of it most people would overlook it but it's our job to explain it to the masses he says power conferences this week took steps in creating a new entity to govern college sports rev share system sources told

yahoo sports the entity overseen by a ceo is built around an enforcement arm to police cap violators phony nil deals and tamperers so the ncaa was so bad at its one like we need you to fill out paperwork and be our legal our legal overhead they were so bad at that there is a brand new llc that the college football conferences of Division I have hired a CEO for to actually regulate NIL, to regulate not the transport necessarily, but the money that goes through it and revenue sharing. So where we're going is genuinely a salary cap. We're finally going to go from the Wild West the ncaa created to a ceo a governor a governor of this entire format and i don't maybe that's a good thing i just don't see how with 134 teams you can truly police this at a micro level well look great if you're rich

just be rich right it's a salary cap if you've got got money, you've got money. And if you're broke, if you're a broke boy, you're broke. As Mike says that, I'll change my hotel room to green. Come on, dude. Change the color in the hotel room to blue. It's always been the haves and the have-nots in college sports. Can you keep it on red, Drake, so it matches your sunburn? Okay. Oh, sorry.

I was in spring training and got some sun. And to, but to Mike's point, the rich are going to get richer in this circumstance. They're going to be schools out there. Mike, you know, this, that you have up to $20.5 million you can spend. You don't have to spend the full cap limit, but biggest teams will spend that full cap limit. And those will be the teams that attract the biggest and brightest talents out there. There's 70 probably schools out of the 134 that, frankly, won't be able to afford a $20.5 million carve-out of their budget. I'm just saying, from the revenue care side of it alone, they're not going to be able to afford that. Guess what?

Those 60 or whatever that can't afford it, you'll see the talent flow that way more often was it the marlins like years ago that won the world series of like the lowest like sold it off right afterwards yeah right i mean again those outliers will be out there and they'll have a shot um but again this is the way sports has worked forever so i don't really see a problem with that look if you're a little guy get your weight up you know raise some money go d1 join a big boy conference and and try to get some big boy dollars so that you can compete but the facilities the facilities race that we've seen at alabama and georgia and some of these places where you go auburn built a 92 million dollar performance football only center uh these things have driven i think a lot of what we see in college athletics.

And now you're adding a salary cap to it. So if you didn't have money before, NIL is not going to help you, right? So everything that I'm saying is also, it's all above table now, right? It's all above board. There was always a hush hush. Well, but in a way that it wasn't before, right? We saw the money excess. We know this thing was happening.

It's all out in the open now in a way that, sure, maybe every deal is not discussed, but it was always the biggest dollar amounts got the best program. That was always part of it. Well, to Mike's point here, and this is where I get a little more supportive of NIL, is if you're a Texas Tech or an Iowa State, you can only afford half of the revenue share. From there, you're asking your collectives to make up the back half in what they give these athletes in and it's going to become even more important for west virginia or for houston than it does alabama because bama can

do the rev share now nil is not as big for them and you say well okay why would we just have those donors give the money to the university from the university it goes into rev share it doesn't work that way there's too much governance here for them to just say oh you gave me a hundred dollar donation i the university can put that entire hundred dollars toward rev share and also if i'm the donor giving a hundred million dollars i want to know personally that it's not going to the fifth year senior third string right tackle i want that money to go to a contributor i don't want to go into a pool that's spread out amongst all the athletes i do believe for most big 12 schools nil may become

even more important to offset what can't be afforded like like nick i bring it up he's been frozen for the first 15 minutes of the show uh oh there you are uh nick i bring it up a lot jamie pollard had to cut mike brings up all these uh the buildings everybody wanted to be oh this is an arms race for who has the best whirlpool in their football facility that's gone now that money's now going to the student athletes jamie pollard has cut two different athletic building projects because of where we're moving in college athletics and and i don't think i don't think the big 12 can keep up with the SEC and the Big 10. Frankly, I know they can't. And now, Nick, Iowa State has to get way more creative. No, yeah.

Well, there's just not the market. It's just not the same. I did want to talk about – But is Tuscaloosa? Is Baton Rouge? We're talking market. I don't know. We got Disney money down in Orlando, Drake.

We ain't worried. We got – You want to go even beyond that we were talking gms we didn't even touch on unc how are they gonna affect this landscape they brought in mike lombardi as a gm that's his title stanford andrew luck same thing yeah yeah like this is this is bigger than like where this is a three four five years what are we looking at here yeah i'll tell you the one thing that nobody's brought up yet is the fact that this doesn't matter. Whether there's a salary cap or not, somebody mentioned the Pony Express.

That stuff is still going to continue. The Alabamas of the world, the Miamis of the world, they're going to have their collective money, their NIL money, but they're still going to have the backdoor dollar bills. Therefore, I think a lot of this is just absolutely a fallacy to pretend that the NCAA is going to have any hand in this when the backdoor dollars from the universities that have them are still going to be handing them out. But that's why the new entity exists there, Cody. The NCAA has no teeth. They have no way to control this. So they created this new entity to hopefully regulate it but i'm with drake on this to control 134 teams with completely different budgets from the smallest minnows to the biggest fish it's hard to manage on the micro level so your point also stands cody

that there will be some of that seedy money that still is flowing around i think uh i want to get to this in the third segment here uh by the way, Paul, did you get a do for segment two? I do. It's right here. I do. I don't believe we're pointing at the right people. We keep talking about athletes taking advantage of this. They should.

If someone says, hey, here's a free lottery ticket, I'm probably going to take that ticket. It's the person handing that lottery ticket over that's ultimately at fault. I think I know who that person is. This is LockedOnBig12Squad where we're talking a lot about sports for the first time in a while. We always talk about... You had a great guess as to who it was, by the way.

I think it's Paul. My money's on Paul. As I'm reading these legal documents, I'm starting to think about the Wisconsin player or a random player that they're the ones are the very forefront of all these movements to have more eligibility or more money. They're probably not the ones who had the idea to sue the. We talk a lot. If you are a relative or a close friend of a big 12 basketball referee they're harboring secrets of the enemy state that you don't know they're bad people they're ugly to their core and you need to know you shouldn't be friends with them that's the case here for lawyers and nil agents those are the two entity not the kids not the cam wards or the cam risings it is a lawyer who sees that they can

take a random corner from wisconsin and say hey you played a year of D2 and didn't get a fair shake in NIL. Your maximum marketability will take this to court and will win. And guess who makes the money? The lawyer or the NIL agent who's pulling 20% of your million-dollar deal with Porsche. So here's the thing, Drake. You be the lawyer and the agent, and you get both sets of money coming to you. As Ross Dell just says all the time, billable hours are undefeated. They will always be undefeated.

Lawyers are always going to take up court cases like this because, as you mentioned, they will make money on the back end by litigating all of it. I had an agent reach out to me because I did several NIL deals with West Virginia's players over the last summer before I got in good with the administration to be able to interview players and all that. So I decided to go a new route because they can't tell me I can't give them money. And so obviously I dealt with some agents through that process. I would crowdfund the money and then I would do NIL deals and that kind of thing. And I can't tell you the dealings that I have with some of these people. Man, I mean, they definitely wanted the money to run through them.

You know, it wasn't like I could just send it to whatever the university had set up for student athletes or to that athlete directly PayPal, whatever, which is what I wanted to do. Just make sure they got it. But man, like I had this one guy specifically, like he called me all the time trying to trade Intel for me to have people on my show in an NIL kind of way. And I was like, no, dude, we're not doing this. Just call it. It's very seedy. It really is. He wants to sack 40% off of you, Paul.

Well, if you're going to become an NFL agent, you're looking at at least a year-long process of going in person to indianapolis during draft week and taking it like there are like classes and steps to go through and money to be paid there's there's a legitimate test you have to pass to be an nflpa certified contract advisor the wonderlick yeah yeah the state of alabama has uh they have um essentially like laws in place you know you have to register as an nil agent in state and there's a process to do that legally in the state of alabama uh you know to paul's point right like you know what nil did i think for the media is is that if you've ever dealt with an sid at any school uh if you ask for an interview the The answer is usually no way of just not answering your email.

But when NIL was introduced, now we can reach out to the athlete. The SID contacts me and says, hey, is this an NIL deal? I say yes. He's got to be hands off. Hands off. Yep. I need to make an amendment here. If you're friends with a basketball referee in the Big 12, a lawyer, or an SID,

you need to be asking more questions. You need to be asking a lot more questions about them. If you're friends with them, you're part of this. What's going on behind you? You're part of the cabal. Oh, my gosh. Hey, real quick. College coaches are on to this, too.

I mean, we saw Jay Norvell not too long ago calling out NIL agents. So they know what's going on, too. it's not like something that's happening unseen you're also seeing coaches having bad years and saying i'll take a little less money to put money into a different put that money in the day night like and it's like a goodwill thing like hey don't fire me yet just give me put some more money in that i'll be all right bet the guy you're looking to hire isn't gonna do that huh huh well mark i just care so much about this as Brian Kelly. I'm just going to. All right.

Mark Stoops from Kentucky went on two or three different tirades on the radio, calling out their people on the radio, telling them that he had to have money or he couldn't run Kentucky anymore. It's gotten pretty desperate for some coaches. He couldn't even get to A&M, so I don't know if he should be screaming. I think the best coaches, what you're going to see in three to five years, will be in a conference like the Big 12 or even the Mountain West or the AAC. The reason being, you don't need a football coach as much in the SEC as you do a GM.

You need somebody who can handle the business side of this. The reason I say that is because Arizona State had way – they were so far out-athleted by Texas in the college ball playoff, driving double overtime because coaching. That's where you make your bet. Not the money, not NIL, not revenue sharing, which we, the Big 12, know we cannot compete with. From there, it's going to take elite developers and elite coaches

to build the Big 12 conference, Nick. And's exactly what kenny said in his presser he was saying we are not going to pay athletes if you want to come to arizona state you're not going to get paid our pitch is that we have players coming back like they are not they're not even going that route at all, which is cool. Syracuse won nine games doing it. But to Nick's point, Kenny's been very clear. Yes, he has been clear about, hey, we're not going to be able to pay everybody. We're not going to be able to pay top dollar.

But he's also been adamant at the same time about, if you guys believe in this team, you've got to invest in NIL. You've got to give us the money to retain our talent. He's terrified. He'll pay the top. Because he'll pay the top ones. He'll pay the top dogs. But he's also terrified of the proverbial top dogs in the college football universe coming to ASU and taking that top talent and saying, hey, we'll pay those guys top dollar. Has anybody here ever been to Tempe, Arizona?

Yes. I just got back from Tempe. Yeah, if they took like a quarter of the money that they spend on drinks at Mill Avenue and put that in the NIL, they would have to worry about money. High five. I've lived there.

Casamigos. Yeah, you go to Scottsdale and ask all those clubs for NIL deals. Hey, the players are already going. You might as well put some money back in. How was the 16th hole, go to scottsdale and ask all those clubs for my deals hey the players are already going you know you might as well put some money back how was the 16th hole my friend it was i watched michael phelps kevin from the office luke bryan and ryan fitzpatrick tee off on 16 that was i think the pro-am's cooler than because somebody's like hey that's scotty shuffler i was like uh that does

look like scotty shuffler but also, there's Michael Phelps. One of them has way more. Right. One of them has way more. If you remember the 16th hole, were you really there? I was going to say, that's not. Michael Phelps had many of his people. We had club seat 18, open bar, Wagyu beef meatballs. I was this.

This was one of the better trips that I've had. He chose to find life over a quarter with us last week. beef meatballs. This was one of the better trips that I've had. She chose to find life over a quarter with us last week. Rubbing our face in it this week, too. Straight to Las Vegas. Why don't you switch your light color again, Drake? The craziest part is they give you an iPad and you can just, in the hotel room,

just tell the hotel what you want the light to be. I can do that with this light switch right here. Look. What does Dream Mood do? Let's just get Chrome in here. Oh, hey. Just a little Chrome flash.

Oh, Dream Mood. And Mike is out. They're reflecting too hard on Mike. Mike is like, I'm done. Mike is like, I'm done, man. Real quick, the one thing that's still always going to be there though as much as we're in the nil and everything what did they still find asu cam scataboo they found him at sac state so there are still those diamonds in the rough like yeah you might not be able to keep them year after year

someone may pry in but if you can find that guy at least for one year you can still have a big boom go from worst to first like an asu did jtf but houston found matthew golden and they took him from us at Texas. Like, that's... I know. I'm just saying one. Well, yes. That's exactly what they did.

Is anyone asking the real question? Is SAC really a state? They're going to be a Big 12 school in a few years. Coming up on Long Time Big 12. No, Big Sky Slander. I was expecting JT Wistersell to say that truck leases will always be available at U.S. We end where we started.

This has been and always will be. This was so entertaining and informational. Maybe we can merge that from here on out. Who is this? Was this our most informational one because Cody didn't speak as much? Maybe. I don't know, but he's here. The usual derailers are still here.

It's because we can't make fun of Spencer. Spencer's not here. And then you start talking money. Like, I don't know anything about money. I've never really had it, so I don't know. So I go a little nonverbal. But he went all in on Spencer, starts telling a story about how he broke his wrist

when he was skateboarding and he was seven. It's like a four-minute story. It has no end. I don't know money. I do know sack. Parker with sandwiches could chime in or pies or something like that. Cam's just worried about sack. Speaking of food, what was on your Super Bowl?

Oh, my God. I'm done. I am done. Great question. I think Jake was complimenting me, and I didn't even get to hear it. I was going to say, Cam's just worried about the beanpot. That's all. I am very locked on the beanpot, right?

We're going to do a hairline. You needed that affirmation, didn't you, Cam? Yes, I needed some nice follow-up. I could tell, man. This is what it always will be. You're good. Just go. Just go.

I'm just going to crap on Cam. Thanks for making your first listen every single day. The Dose Grande Squad.