Locked On Jayhawks - Daily Podcast On Kansas Jayhawks Football & Basketball - Big 12 SQUAD - How NCAA, House Settlement Impacts Kansas

Episode Date: June 12, 2025

NIL rules shake up college sports landscape. Will the "House settlement" revolutionize athlete compensation or lead to under-the-table deals?The Big 12 Squad dissects recent changes to Name, Image, and Likeness regulations, exploring their impact on schools, athletes, and sports programs. From BYU's recruiting strategies to Title IX implications, the hosts offer insider perspectives on the evolving collegiate athletics scene. Jake Hatch provides historical context on Title IX application, while Parker Ainsworth examines the value of university brands in supporting non-revenue sports.Tune in for expert analysis on how these NIL changes could reshape the future of college sports, from football powerhouses to women's softball programs.

NIL to Title IX to your school losing a lot of money. This whole house settlement thing, nuts. Even crazier, the Big 12 Squad, which is this. You're talking ball with the Big 12 Squad, sponsored by Game Time. From Oklahoma State to Utah, from Kansas State to BYU, from Houston to Texas Tech, it's the local experts of the Locked On Podcast Network,

bringing you scoops, breakdowns, and the most comprehensive preview of the upcoming Big 12 weekend. Buckle up. It's the Big 12 Squad, and we have a seat for you. Know her feelings and thin skin allow. Squad up. You're part of the Big 12 Squad. Oh, it is Thursday night.

Happy Thursday night, everybody. Welcome into the Big 12 Squad. He's tall and dark, not that handsome. He's from Oklahoma. His name is Cody Stovall. He's joining us tonight from the Schooner State. Talk about him. You love him. No, you don't. You hate him. It's JT Westeros. He's all the way from Utah. Gear it up for our resident member of the Church of Jesus Christ of Latter-day Saints. LDS on second reference. Jake Hatch of Lockdown Cougars. Talk about all things VYU. He won the conference and he's got a new girlfriend.

As new enough, like last month or so, Richie Bradshaw joins the Big 12 Squad and he's doing a little teaching, a little coaching. Mr. Five Hour Energy himself, Parker Ainsworth of Lockdown Cougs with Houston. Folks, the house settlement passed this week, meaning all of your beautiful little schools will lose $20 million a year going right in the pocket

of your student athletes. And hey, you like those NIL collective things? Not anymore. They don't exist. They're not real. The booster led collectives or booster sponsor collectives are kind of going away. With this, NIL deals become pretty true to actual business and they're going to be vet, vetted, vet by Deloitte. They will be vetted by Deloitte, a whole legitimate accounting firm. Jake, let's start it with you. You've got the Royal Blue Collective that was on an absolute tear on a roll.

BYU loves the whole NIL thing. And now, oh, by the way, if you own the Utah Jazz, you can't give money directly to student athletes. This is a massive hit to schools that have great collectives. It is a hit but here's the deal Drake, how long till NIL GO gets sued into oblivion? I'll give it maybe a year at your tops. That's the problem is it's gonna be tied up in lawsuits and we're gonna find ourselves essentially right back where we started it feels like at some point in the relatively near future unless something happens like an act of Congress codifies this and it's forced upon us. What's interesting though is you do have decision makers in power

who do want the sport to get back to just where there is more parity. They don't love the state that things are. I'm not even talking about BYU right now. I'm just talking about you know pay for play and some of the things that are bouncing all over the place. There are people up top who do not like the state that it's in so that's where it will be interesting to see because I do agree with you, Jake, that people are going to get sued and we'll see if everything holds up. But there are a lot of people up there too, who do like the sport better when there is more parity involved.

It wasn't a matter of time before like tax money and tax man and Uncle Sam came and got involved in like a big dollar changing hands generally means that they're going to get involved at some point. I wasn't gonna last forever like it was it was just how it was going to change and means that they're gonna get involved at some point. I wasn't going to last forever like it was. It was just how it was going to change. And the way they're changing is going through some theoretical third party that they, I don't know, we'll talk about Deloitte. I'm sure at some point throughout the show too, but it's certainly the,

a different angle. I would have guessed six months ago, but it's, you knew something was going to happen. Well, and Drake, the one thing I will back up your original point there is, as I understand it, let's say that you run a deal through Deloitte, and let's say it's slated for a million dollars, and Deloitte's algorithm that they're gonna utilize says that no, market rate for that is 500K.

You know where the other 500K is gonna come from? Oh yeah, that cap that you have, that money you're being shared. That's the problem that's tied up in all of this is universities can find themselves tied up with extra money having to be paid out that is otherwise slated for other athletes in the athletic department. I'm actually kind of surprised they tried to go this route.

They have to know that it's probably not gonna go super well. And just like you mentioned, there's gonna be lawsuits, right, lawsuits of what opened the door for almost everything dating all the way back to the video game stuff, which essentially is what opened all of these doors way back in the day. So the litigation aspect is going to come. So I don't even know why they pretended to put this pretentious or at least temporary barricade up. It doesn't make any sense. And one thing I like about it,

I feel like that I will say too, is it's just they are trying to police the things that have been bad for the sport, right? It says like, you're gonna get penalized if you do things like tampering, if you're going to invest your NIL money, if you're just gonna make false NIL deals. Like if they're saying these things

to try and take away the things that I think have been bad for the sport. So that's why I feel like, go. The problem is they're saying that, yeah, there's gonna be punitive measures. What are the punitive punishments? They don't have any clear delineations of what those punishments are gonna be yet.

And we're less than a month out from this being fully implemented. That's fair. I mean, it doesn't mean- Is it gonna stay, I'm sorry, is it gonna stay like it always has been where the Oklahoma States and the SMUs are the only ones that get popped

while the LSUs and Notre Dame's of the world get absolutely nothing? I think that might be the biggest question that nobody's really talking about. And that's a great point. It's about drinking and driving and it's not a problem, Cody. Gosh. Say what? No, no, you know, we don't need to go down that road.

We don't need to. I thought that was the Oklahoma state Mike Gundy joke. I think Cody was a good point though in that this, we're just heading back towards brown paper bags and under the counter. Just like those schools that Cody mentioned, they dominated that system before when it was all envelopes randomly left in your mailbox, brown paper bag, left in your book bag while you're at practice. That's just what we're going to be heading into again, right? It's a way to not monitor the money. If I am, hmm, I want to blame schools for doing that, because when Auburn did it with Cam Newton, it was all, oh, gross, we hate you, you're the SEC, and you're, you're naughty and boo. But if I am an athletic director at a Power 4 University, I have less headache through a bag man delivering money to my student athletes

that I do the 1099 forms that will be delivered every April to 1200 of my finest student athletes who now owe of their $1 million contracts, $300,000 to Uncle Sam. And everybody. TurboTax, I think sponsored the show for a while there, right? So TurboTax, there you go. Like we're talking about some kid who went to high school in Cuero, Texas, or,

you know, in some small rural part of southern Utah and they grew up riding on a buggy and now all of a sudden even five. We're not Amish out here Drake. Come on. Yeah. Someone has family in Puerto Texas. I don't know that I feel comfortable saying they ride buggies. I do think though that that also probably leads to more bag men.

Drake. It's different to me though in that there was a weird like, I didn't understand why you weren't paying players in the Cam Newton era. This is just a different way of paying people and whether or not we think it's feasible, right? Whether or not we think Deloitte should be picking the market value of a player or whatever, like, that's all sketchy and weird. But there is at least some sort of a semblance of way to pay the guys, which is a different moral question to me than Cam Newton. Because Cam Newton brings a bajillion dollars to Yalbern and all that, right?

And all schools have guys that have done that. We all have guys, whether you want to admit it or not, that pre-NIL money brought me to school and got a little hint nudge nudge on the side with a brown paper bag. You mentioned things have been sketchy. You've mentioned sketchy. I think things have been sketchy. I mean, I'm also gonna say it's really quick. Going back to what Jake said about the punishments.

Here's the punishments that they've been talking about according to Ross Dellinger story. Multi-game coach suspension, reduction in school revenue shake. That'd be massive if you get some of your rev share take away, restrictions and transfers allowed to and significant school fines. That's what they're talking about.

It sounds like right now it's what they want to deliver. The NCAA was an up and up organization at one point in time until they got corrupted. That's my point is how long does it take for this entity to get corrupted as well? And the only ones who get punishments are the SMUs and Oklahoma States of the world to make an example of every-

Why can't you be optimistic, Cody? I want to be hopeful for the future, dammit. Well, I mean, that's a good point is like, at what point is an organization like that going to grow the backbone and be able to deliver and stay on the punishments that they put out? Because it's exactly what Cody is saying is you have the leniency that you give to your bigger programs, but then your smaller programs that they're not making as much money. It's like, oh, well, we can make an example out of them. Like, that's just the way it is. And that's become the NCAA. So here's the challenge for the new governing body, whoever is going to end up enforcing it. I think. Yeah, go ahead, Drake.

Hit it real quick, Jake, before we go into the ad break, hit it, Jake. Well, I just going to say real quick that affiliation agreement that's supposed to you're promising you're not going to sue anybody Yeah, here's the deal the LSU's of the world, etc. That can lawyer up I don't believe for a second even if they sign that document that they will not if they get hit with a certain amount of Fines or punishments they will not lawyer up and take this to court that that's the question I've got here is if these big dogs really are intent on living by these rules and if History suggests that they will not well hasn't Thousand times that we don't necessarily need the incident lay right

So how far are these entities gonna be willing to push before Greg? Thank you says you know what we don't need them either really he's reportedly in favor of it, but we'll see Lawsuit setting out Like you could have your lawsuit sitting there for years and years and years. How long was Florida State and Clemson suing the ACC to get out of the conference? Like they can draw that stuff out.

So, I mean, it's just a matter of biting down and sticking by what you're saying of, hey, there's punishments, we're gonna inflict these punishments. Yeah, again. You gotta bite down on it, Greg. To the credit of a point Hey, there's punishments. We're gonna inflict these punishments. Yeah To the correct to the credit of a point made a couple times now Yeah, will will they be counter sued on the punishments probably coming up

JT Worcester cell said some wishes hash so many consonants said some nasty things during a crossover this week with me about BYU This is the big 12 squad. Dirty girl. Today's show is brought to you by Game Time. Game Time is exactly where I go during the NBA finals when I want to go watch the NBA finals. Yeah, that's right. Get amazing deals to go to the finals with Game Time. You download the app.

It's an app. You have the app store. You have the Google Play. You have something and you download it. And once you do, bam, you're looking at Game Time, you download the app. It's an app. You have the app store. You have the Google Play. You have something, and you download it. And once you do, bam, you're looking at Game Time. You can view your seats. Well, view them and the view from the seat, which is my favorite part, personally. I love the exact seat view with the Game Time guarantee. You get 110% of the difference. If you find a better deal somewhere else, you won't. Download the Game Time app. Take the guesswork out of buying tickets with Game Time. Create an account. Use code LOCKTIMECO locked on college for $20 off your first purchase terms apply again, create an account use code locked on college for $20 off download the game time app today last minute tickets lowest prices guarantee.

Rudolph, spewing crap. Jake, you're up there spewing crap. It mountaineer Paul, all in the same room here. I found it interesting this week during a crossover with JT Worcester cell Jake, the JT talked about how because of the house element, which he is pro it's going to put, you know, handcuffs on the bad guys. It's going to put a line of defense. I swear.

fence out there. One of the things that JT brought up is now BYU can't tamper anymore. And these shady possibly shady NIL deals couldn't be such a walk. This this part is true. He did mention BYU possibly tampering or possibly having NIL deals that might not be exactly fair trade or all public and out in the air. And he believes that universities like naughty BYU will be held accountable in the era of the house settlement. And I do agree that there is a level of policing that will be held here. What I would like to pose is BYU, Oklahoma State, Houston are the big 12 schools culprits in this grand heist of college football?

Bad guys across the board here, everybody. We're just, we're the outlaws. Let's just put it that way. It's just the dirty girl cougars over there. If we're heisting guys, I want to know who they are. Wait a in here. But to your point, Drake, is there is, yeah, there is, obviously, Utah fans have been mostly concerned about BYU and alleged allegations of tampering. I get all that, but here's the deal. BYU will continue to do essentially what they've been doing, and that is leveraging their ability to bring players to Provo.

You mentioned the fact that NIL, yeah, the iteration of it that we had in the past is going away. It's going to be more true business deals. You still got boosters out there who own companies, are just going to sign affiliation agreements with these individual athletes and still reward them via NIL. That part's not going to go away. I still think BYU will be able to flex on Utah as much as they want. Jake saying flex on was not it by, it was not my big old card for this episode tonight. But yes, I did mention, hey, like obviously I just think it's good that they're trying

to clear up the tampering. I think that is something that's not good for the sport. Hey, if a guy enters the portal and he just go to your school, that's fine. But there was a lot of reports from- Everybody's tampering, dude. I know everyone's tampering. You mean the known tampering?

The known tampering. The legal tampering period? Oh yes. I'm talkingpering period? Oh, yes. I'm talking about the things like if we're going back up to some of the Utah stuff, because that's where we want to take this now. Hey, Keanu Tannuwasa, what's up, buddy? Hey, you can wish in one hand and sooner poop in the other. And I think one of them fills up faster.

I think it's problematic when we have guys like after spring ball ends and then all of a sudden it's like, oh, I'm hearing so and so. The credible reporters are putting out there, hey, these guys are on Utah's roster. And now all of a sudden the rumors are that I'm hearing so and so the credible reporters are putting out there hey these guys are on Utah's roster and now all of a sudden the rumors are that BYU is trying to get them in their roster once again not just fans credible reporters I think Why doesn't Utah try to get BYU players they had a better season what are we talking about Well then why not go in the winter why go in the spring what's up Tip for tap baby let's go come on let's have Utah with they have I'm intrigued in part because Houston did have a get have people

taken shortly before and surely after like what we're talking hours the spring football game guys that were like all conference a year ago I know you don't think we're any good at football I guess there I mean we beat Utah so you know AAC all-conference guys who are carried over to the big. H.J. Halsey was first team on big 12. That's fine. And now he's an LSU tiger. And I guess I'm asking JT like,

there's no real way to stop this is all I'm getting. Like, That's the hope what they're gonna try to do here, right? With the DeLoy clearing house, like trying to monitor some of these deals. That's the hope. That's not how they get paid, not how they get talked to or when they get talked to. Well, no, but it says in there, I talked about in the first segment, right? Tampering is

something they said they're going to try and monitor. JT, prove it. That's the question. How many coaches have threatened it? Right? How many coaches said they have the receipt? So that's what's interesting. Who's going to, are they going to come forward? Is someone going to leave? said they have the receipt. So that's what's interesting. Who's gonna, are they gonna come forward? Is someone gonna leak it? No, it's players talking to the players, JT, it's my guy went to high school, that guy, and they know so and so from such and such camp. It's not it's not coaches. That's the problem. It's G players saying, hey, you can come play for us and get,

you know, start running back here is getting 500k and you're better than him. Boom. Like that's the players talking to one another because they're friends. You're not gonna keep 22 years and talking to one another. That's not okay. But there are coaches who are also doing it. They have coaches accuse other coaches of it. Well, yeah. JT, you're optimistic.

Right. It's amazing, but you need to put down the pipe. You're smoking too much hopium over there, buddy. This is exactly where I was going. JT is looking at the college football as if somehow everyone's gonna become altruruistic overnight and Cody altruistic. Well, I mean, he is kind of like the son of a conference commissioner. Let's not near Paul speed. Let's not let him press.

Go MP. I was just saying, I mean, it's pretty obvious he's the son of a conference commissioner. That sees the world this way. I mean, it makes total sense. You're so sheltered. Which in all fairness to JT, he has not once flexed or ever utilized on- No, no, no. I'm not- I feel like more of us bring it up than JT brings it up. Correct. Completely.

Correct? Because he has his own opinion separate of that relationship, and I respect him as someone who has the podcast as much as you can respect someone I do think it's a very like glass half empty everything's rosy for JT here, but I Have buddies from college that work at Deloitte They're gonna have a sin in one lip their dad pin in their back pocket their shirts untucked They're ripping it when they go to the bathroom You know like, Hey, some 23 year old from BYU wants to transfer to Utah State for $1.3 million. Do you want to go after that?

Even Utah? Right? How shady is that? And the kids can be like, Oh, no, bro. He's got his headphones in just listening to Post Malone or whatever the kids are doing nowadays. What an image like put it put it through, whatever. I like what- It's high rise. These are Drake's friends.

I can't comprehend. Drake just opened that by saying, these are my friends and then these are who they are. And you are the mean of the five people you're closest to. So I am just the spot on spitting image of that when I'm not on the squad show. Can we go back to Drake saying the, whatever the kids are

saying these days and he's the youngest one here. Yeah. Old soul. Can you drink. What no. I can I was a my drink I end up with a- I remind. Mike Gundy is a just a half of my role model so I. Good one to have. It's all it's funny you word. You mean Bob Huggins.

There's one damn word you better be real sure not to say about Bob Huggins. Hey, did you guys see though? He did talk to Andy Dalton this weekend, which is the closest he's gotten to talking about TCU in like five months. So I was having a conversation with Andy Dalton this weekend and him and I were just shooting the breeze, hanging out, you know, chilling like friends do. And the Luke and the play comes over. Please ask about Simcox.

Adam Thielen says hello, fits in the tantrums, Brantley Gilbert shakes my hand. And then we started talking about where is locked on TCU and is it if if locked on TCU falls in the woods does it make a sound? Even show up man come on now. There's no one around does it even make a sound. Coming up. Has anyone checked on Nick lately? He's right here. He's just not talking. Or Mike. He's doing what he does. Coming up this is where we're going to be the concert professionals the One of the craziest pieces of this as someone who has a sister who's going to play softball baler on a full scholarship next year Like I've got a very vested interest in women's sports in the big 12 Title 9 nothing like if you want to get you if you want to give football 80% of this 75 80% that's kind of what's gonna happen and

Look, I'll be I'll be the first one again with the sister who's about to play college softball to say I get it football Puts the softball lights, that light switch working. It makes sure the baseball stadium lights work and the men's tennis facility. I understand that, but crazy that somehow through this entire settlement, we've just said, Hey, by the way, none of the title nine rules really are going to apply to this. Well, we did have at one point the education department under the Biden administration said title nine did apply. It got rolled back to second, Well, we did have at one point the education department under the Biden administration

said Title IX did apply. It got rolled back the second the Trump administration came in and said, no, these are revenues. They don't apply in this case. And that obviously is subject to interpretation. But Drake, to back you up, my wife played at BYU on a full ride scholarship in her own ride and she fully agrees that both men's basketball and football at BYU generate the revenue and they're going to get the lion's share of this revenue going back to them. But at the same time, to your point, how much of that money will filter down to the other sports?

It feels like it's gonna be relative pennies compared to what football and basketball we rake in. Well, I hate to be the male chauvinist pig on here, but isn't this the same thing as the WNBA asking for NBA money, yet they pay along compared they they produce like a sixteenth of the viewership. Well, I think there's I think there's a difference though in college sports but Cody and that like volleyball team's last place and your softball team's legitimate III think the money's I think that there's a difference in college sports though because we all cheer for the like the

logo right I think like the uniform the laundry has a lot more weight in college sports than like a WNBA team does right and then I think the other part of this is like Chris isn't here to defend Texas Tech in that third game of the softball world series but like we also saw like when you put money into the softball like tech did like they raked in pretty decent numbers TVY and all, like from a single season of putting money into it, a single season. And I think that the way I look at the at the split of the revenue versus the NIL is like the football guys are going to get more NIL money to like, like, they're not going to not

not going to go starving on this, the way it's set up, if they split the revenue, the house money 5050, because of Title Nine, it's more likely that you have investment in other programs that like weren't going to get it. Like how much NIL money was going to go to any of your volleyball, softball, women's basketball programs, but this ensures they get some of that. Whereas your football programs were all going to get NIL money. That wasn't a question. Park, I can tell you when NIL first launched, BYU had a company named Smarty

that came out and signed exclusive NIL deals with all of BYU's female athletes across all of their sports. When they announced that it was back, I think in 21 or 22, they anticipated paying out at least $2.1 million at NIL at that point. So less than a quarterback. And that's the thing is that the question is how much can you even this out? But here's, here's the deal. $2.1 million.

That is significant money in women's sports as compared as you mentioned to football and basketball. Because BYU is playing top dollar for some pretty high level talent in football and basketball. But we can't, I think, turn up our nose at if anybody wants to foot NIL, I embrace all of it. And I think that BYU has been willing to step to the plate and have other boosters who may not be interested in doing football or basketball.

They're saying, hey, what sport are you interested in and investing in that to the point of Texas Tech, having a big time booster who likes softball, that's awesome. And that obviously shows results can come from it. Well, let me jump on that. Yeah. So what I wanted to say,

talking about Texas Tech softball, softball is not a big sport that a lot of people are paying attention to, but people wanna be a part of something that's big, that's important, that's fun. So if you put the money in to Texas Tech softball, how many people at Texas Tech University who had never been to a softball game before

were watching the girls the whole time, root in the mon and everything. So we can talk about the, the football driving everything and that's not incorrect, but if you put the money and the effort into making something good, it's going to be good. And that's men's sports and women's sports. So, I mean, I think the softball team is perfect. For the same reason that I watched the men's tennis championship when I was a sophomore in college, Baylor was in it. I didn't really care. Cody's turning men's golf on because Oklahoma State's the national championship, you know. And what we learned is

Texas Tech put a million dollars in marketing. They didn't put it into a pitcher or a hitter. They put it into marketing. They made that million dollars back up. They didn't put it into a picture if we do know that. And that big candy was not cheap. But other than that, well, that's what I'm saying is she is marketing. There's a symbol of what they do. Oh, okay. I see what you're saying, Drake. Yeah, so they got marketing off of paying the million dollars of having a good

picture. She's a human billboard. They would never pay the million dollars if she would equate to zero return. If there was no return, if she was just this bench player that didn't match, but she got them to the national championship. That is marketing. That's where their million dollars went. And not, again, not to dilute her as a softball player whatsoever. It's just the essence of it is an investment and it's an investment when you do that in NIO on football, too They are human beings no doubt, but that million dollars is going a long way. I go back to one thing though here When I was in high school Kayden Wallace played it at the school next to us Arkansas Razorback high draft pick in the MLB draft dudes gonna be a pro. He'll be a longtime pro

One day sitting in class staring at the stars just like into the fluorescent light. Somebody's like, Kaden, you good, dude? And he goes, Oh, sorry, I'm just thinking about baseball. And and I think about that story so often because this guy who he had one thing, baseball, he just it was just that and he knew in eighth grade, he could sit in class and daydream about a pro career and millions of dollars and whatever. But for my sister, any athlete who is female in

softball and women's basketball and you know that put in the same amount of hours, similar effort, they don't have that similar exposure for whatever reason, you know, justify it however you'd like. This is an opportunity of title nine is able to even this out a little bit for them to actually for once be treated the same way that a college male is treated in sport. And I get it again, in the professional ranks, revenue has to stack up. Revenue has to you. You've got to be paid based on your revenue. At the collegiate ranks, they were still trying to keep some sort of amateurism on, giving the ladies a little bit more of a boost, a little bit more want knowing that the guy next to them sitting in their history class, he can go pro next year and make $6 million. And she's the best player in college softball and

might never sniff that post graduation post 23 years old might have to go just into the workforce immediately. I don't mind this being a little uneven. into the workforce immediately. I don't mind this being a little uneven. I also, I would think that the exact same thing that we're talking about, like working for the brand and set the school's brand. Jake, I don't mean to pluck it BYU, but like they, for all intents and purposes have lost their quarterback and the quarterback's a big part of a football team. I don't think they've lost any football revenue because of that moving in the next season, right? The football guys are are getting paid on the same like they play for BYU and BYU is the brand and that's what people want to

support. The volleyball team also plays for BYU, right? The volleyball team also plays for Oklahoma State like that. This is like they're also playing for a brand that is everyone seems to be pointing out like we turn on when they're on I I watch with the women's sports when they're on ESPN plus because I want to watch the University of Houston and that's what we're all doing. I wouldn't watch softball otherwise. I don't watch that much baseball otherwise.

That's just the way it goes. Yeah, and that's the thing about college sports is you ride for the brand. The logo is what you're rooting for more than anything else. It's for the state. One thing you guys mentioned that's interesting too earlier is we're talking so much about baseball and softball, like every school will be different, right?

For Utah, they're gonna put more into gymnastics than they will baseball. How many teams in the country are gonna say that? So that's the other thing is where it is the investment come from. I'm curious because they have the 20 million. That's where they come from. And to JT's point, the Red Rocks,

as they call them the Utah gymnastics program has its own NIL deals for its athletes. It's one of the rare that you have an individual female sport that has specific NILs for it. But it's awesome. I think it's something that to Drake's point that can be replicated in other programs. What BYU did with that Smarty company was Smarty because they signed deals with across the board for all BYU female sports. Did no investment on the men's side of things. I think you can expand that more as you go along here because as we've talked about, you rep more for the brand,

the logo that you root for than the individual team or sport in the school. Richie's gonna root for ASU basketball and ASU baseball and everything else and tell, I'll do the same thing for BYU, tennis, swimming, whatever, golf. You're gonna rep for the brand more than anything else. Well, Suni Lee, right? We all know that she went to Auburn.

I can't name a single, you know, women's gymnastic member at Missouri, but I know that she went to Auburn. That is, again, you're investing in a figure who's going to help put you on the map, help make you, and Utah wants to do that in gymnastics. Oklahoma State wants to do that in golf. Right? We talk about it. Like University of Texas has golfers constantly that are at the top of the PGA. And it's always mentioned that here's a picture of him playing at Texas. It helps that school. I think that goes for not just the women's sports, but also all non-revenue sports, which by the way, are most sports, like 94% of sports are non-revenue and funded by, by and large football. That is Jacob Hatch? Yeah, I think your Twitter is Jacob Hatch, which always threw this in the off. It's Jay Hatch. Parker Ainsworth of Locked On Cougs. Jay Hatch talks all things BYU with Locked

On Cougars. Cody Stovall of Locked On Oklahoma State. G2Witchers are Locked On Utes. Richie Bradshaw Locked On Sun Devils Mountain near Paul. Talking West Virginia, this has been, always will be locked on. Thanks, everyone, again, it's your first lesson every single day. The dos e grande squad.