Makes Sense - with Dr. JC Doornick - AI Isn’t the Future Without HI: Jim Kwik on Human Intelligence & Becoming Limitless Daily - E202
Episode Date: August 31, 2026What happens to human intelligence in a world increasingly dominated by artificial intelligence? In this special conversation, Dr. JC Doornick sits down with world-renowned brain coach and bestselling... author Jim Kwik to explore his new book, Limitless Daily, and why developing our own minds may be more important now than ever. As AI becomes faster, smarter, and more integrated into everyday life, Jim makes the case that Artificial Intelligence still depends on Human Intelligence—our ability to think critically, ask better questions, remain curious, learn faster, remember what matters, and consciously direct our attention. But becoming limitless isn't something you do once. It's something you practice daily. Jim shares the philosophy behind Limitless Daily, a book designed to give you a powerful lesson, insight, or mental reset every day of the year. Think of it as daily training for your brain—a way to intentionally win the morning before the world gets a chance to program your mind for you. JC also shares how reading Limitless Daily each morning became an unexpected companion during his cancer recovery, often delivering exactly the lesson, perspective, or question he needed that particular day. This conversation explores brain health, focus, memory, mindset, morning routines, lifelong learning, the relationship between AI and HI, and what it really means to become limitless—not by doing more, but by learning how to better use the most powerful technology you'll ever possess: Your own mind. If you've been wondering how to stay focused, capable, creative, and distinctly human in the age of AI, this conversation with Jim Kwik is one you won't want to miss. Grab Jim's Book Now: Web: www.limitlessdaily.com IG: @jimkwik Follow Dr. JC Doornick and the Makes Sense Academy:► Makes Sense Substack - https://drjcdoornick.substack.com ► Instagram: / drjcdoornick ► Substack: / drjcdoornick ►Facebook: / makessensepodcast ►YouTube: / drjcdoornick MAKES SENSE PODCAST Welcome to the Makes Sense with Dr. JC Doornick Podcast. This podcast explores topics that expand human consciousness and enhance performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works, and that perception is subjective and an acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW Podcast: You will find a "Follow" button in the top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec Podcast Affiliates: Kwik Learning: Many people ask me where I get all these topics, which I've been covering for almost 15 years. I have learned to read nearly four times faster and retain information 10 times better with Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon OUR SPONSORS: Operly - Take Back Control of Your Work Day and Get Rid of All Your AI Apps - Welcome to the new world of Time Freedom and Unlimited Scaling and Success with Operly - https://go.getoperly.ai/video?ref=jean-claude-claude-d-2a95 Blue Blinds Bakery - Handcrafted with all-natural ingredients - www.blueblindsbakery.com 00:00 - 02:04: Cold Open and Introducing Jim Kwik 02:04 - 06:00: "Shelf Help" vs Self-Help: Why He Wrote a Daily Book 06:00 - 10:52: The Reading Crisis and Reading as a "Superpower" 10:52 - 13:57: The Science of Your Morning Window 13:57 - 16:00: JC's Cancer Diagnosis and Protecting His Mindset 16:00 - 20:14: Jim's Story: The "Broken Brain" and Building Better Habits 20:14 - 23:16: The Story Behind the Color Purple 23:16 - 27:12: Writing the Book: Letters to His Newborn Daughter and Son 27:12 - 31:22: The Danger of Cognitive Offloading to AI 31:22 - 35:00: The BUILD Framework for Using AI Wisely 35:00 - 38:02: Choosing to Get Better, Not Bitter 38:02 - 42:17: The HUMAN Framework: 5 Traits AI Can't Replace 42:17 - 43:53: "It's Happening For Me, Not To Me": Reframing the Diagnosis 43:53 - 47:13: What Happens After 366 Days of Practice 47:13 - 49:49: Visualize Your Perfect Day, One Year From Now 49:49 - 53:22: Closing Thoughts and the Limitless Live Event 53:22 - ending: Outro: Learn It, Then Give It Away Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript
Discussion (0)
So here's the deal. Your brain is going to be trained today. But the question is, who's going to train it?
Have you noticed that the world that we live in has been doing most of the thinking for you?
That your beliefs, perceptions, reactions, fears and doubts have been shaped by unsolicited outside noise?
How easy it's been for you to slip into that default sleepwalking mode and label it as life and reality.
Yeah, that ends here.
Welcome to the Make Sense with Dr. J.C. podcast.
This is your opportunity to start thinking for yourself, reclaim control, and step back into that role as the shock caller and dominant force of your own reality.
It's when you change the way that you look at things, that the things that you look at begin to change.
So let's wake up.
Let's rise up.
And let's make sense of why and how shift happens.
Hmm.
Makes sense.
Great morning, Roe, great morning humans.
This is your friend Dr. J.C. Dornick, otherwise known as the Dragon.
And welcome to another edition of the Make Sense with Dr. J.C. podcast.
Today we have a very, very special edition of the podcast
because I am here with my great friend for 25 plus years, Jim Quick.
And once again, he's outdone himself.
And this time it really, really hits home to me because Jim is getting ready
to launch and serve the world with his new book, Limitless Daily.
And we're going to get into this book, but we're also going to talk about why he wrote it
and also how this book is going to be something that is going to truly impact the world.
So my brother, so nice to have you.
We're very special that we're actually in the place where all the work has been done.
I've been hearing this guy tirelessly working on this book for all of us for so long.
is where it happens. So it's great to be here.
Thanks for having me back on the show.
Yeah.
I want to get into this right away and just, first of all, you know,
recognize that we had massive, massive success with Limitless.
You know, this was a bestseller and just sold millions of copies.
And it really laid the foundation for personal growth for like so many people.
It impacted my life.
So why did you decide to write a daily book?
You know, that's a big, big shift.
Why did you move to writing a daily book?
Yeah, and I know we're going to go from some of the lessons also in the book,
so definitely stay tuned for all of those.
One of the questions people had was limitless,
is like an owner's manual for your brain to learn how to speed read,
improve your memory, improve your focus, the best brain diet,
you know, have to optimize your sleep, your habits, flow states,
your mindset was a big one.
But people wanted to know, like, how can they become limitless daily?
It's one of those things where I felt like people didn't need another book to put on their shelf and it becomes shelf help, not self-help.
You read it for a few days and then you're done and you put it back on the shelf and then move on something else.
I feel like people needed not a new book, but a new practice.
Because that book won't change your life unless this becomes a practice.
And I feel like people feel like people need a new habit.
I feel like people first, you first you create your habits, then your habits create you.
You create your habits of doing some kind of meditation.
movement, optimizing your sleep, you know, communicating with the loved ones, and then, you know,
that shapes you also. But I wanted to daily also because you don't just eat one salad and you're
just like healthy for life. You don't go to the gym, do one strong workout and you're fit for the whole
year. It's the daily stuff that adds up to big stuff. So I wanted something where people could do
in no more than five minutes. That's the promise of the book. It's a three-minute read with a two-minute
exercise on a very specific idea to really become more limitless that day and help them with
distraction or burnout or imposter syndrome.
Maybe people have a fear of failure or fear of success or maybe they're self-sabotaging
or maybe they're procrastinating.
All those kind of issues or they're overloaded, right?
Or they need a better memory and, you know, or they need to get rid of like some, you know,
stuff in the past.
So it helps them on that way.
And I feel like you remove that friction from people's lives.
I mean, I mean, you get the latest version of AI, Claude,
you get the newest version of ChatGBT, BT,
you get the newest version of Zoom, right?
You update your all your apps.
You get the new iPhone.
But when are we taking time to upgrade the most important technology, you know,
which is your brain?
That controls every part of your life that's created all the technology out there.
So it's the promises five minutes in the morning
to upgrade your brain every single day.
And the goal is I think that most people, they overestimate sometimes what they could do in a day.
But it's been my experience, people underestimate what they could do in a full year.
That little by little, we had James Clear on our podcast years and years ago who wrote Atomic Habits.
And he was saying, if you just improve 1% a day, you know, was that over a course of a year?
Most people think, wow, you'll double, you know, you'll be double your productivity or happiness or whatever you're practicing.
Or maybe they'll say triple or five times or even 10 times.
It's actually 37 times multiple, just 1% a day.
So consistency compounds.
Like if you're persistent, you could achieve it.
You can lose the weight.
You can make the money.
But I think if you're consistent, you get to keep it.
And my goal with this book is that you become unrecognizable after the course of a year.
And I really think, I tell people this, that there's a version of themselves that's patiently waiting a year from now.
And the goal is we show up every single morning for just five minutes until we're introduced.
Yeah, you know, there's kind of a paradox going on.
And what it is for me is I'm somebody that's known you for so long.
And I'm one of those people that took your reading courses.
And, you know, I now read at least one book a week.
And a lot of people are enamored by that.
But in our world, that's fairly normal.
But in reading this book, it's kind of weird when you read so much.
And I enjoy reading.
But now I'm only reading for five minutes a day.
Was part of this about also helping people learn that habit of reading, like you just said?
Because for me, I kind of say to myself, I wish I had this book when I took your course.
Yeah, no.
And I love that you point that out.
There's a challenge right now globally where people are spending less time reading.
There was a big article that was everywhere in the Atlantic magazine.
And it said only 16% of people read a book every day.
read something every day outside of emails and social media and everything else like that
51% and this is across age gender and ethnicity 51% of individuals won't read one book a year
you know and and there's so many benefits to reading right you know I think reading is your mind
what exercises your body like also if somebody has decades of experience like you do and you put
into a book which you did and somebody can read that book in a few days then they can download
decades of wisdom and insight and research and mistakes, you know, in days. Like literally,
in days. I mean, what greater advantage is that, you know, is there, like to be able to
fast track your success? And the challenges most people aren't reading. But reading is great
exercise for the brain also. It's a great exercise in focus. It's a great for neuroplasticity,
which is your ability to remodel your brain, you know, every single day. It doesn't
It's the people used to think it was only when you're kids, but up to any age, a stage of life, you know, you could make new connections with new thoughts and new feelings, new behaviors, new learnings.
I mean, it's huge.
So, yeah, it's kind of like a gateway habit because then what happens is this book, the promise of this book is really about changing your identity.
And I know you talk a lot about that in your work, in your books and in your podcast, in, you know, your social media, where it's like, you can't outperform.
Like under stress, we don't rise to a level of our aspirations and goals.
We fall to a level of our self-image and our stories, right?
You know, so we have that IRS, right?
That we have to be able to navigate.
You know, and so I feel like when you read every single day,
you are giving yourself clear evidence where it's not like,
oh, I have to try to read today.
It's then it shifts to an identity where I am a reader.
And then all of a sudden, reading beyond that, you know, something else.
could really open up all new doors.
And so people have seen pictures of me, you know, online, you know,
for connect on social media with, you see me with Oprah or Elon or Gates or whoever.
People always want to know how we connect to be bonded over books, right?
Because, you know, even, you know, Warren Buffett, 500 pages a day, you know,
very, very wise person.
But then when you read more, when you know more, you could do more.
When you know better, you could do better.
You know, I think if knowledge is power, then reading is your superpower.
Yeah, that really, really hits home.
And another interesting thing as somebody that's an avid reader, if I'm really telling the truth,
if I read two, three chapters of a book in a day, it's very hard for me to maintain and capture
all of the lessons that I learn.
So I find that reading five minutes a day, which is an interesting thing, it's like it's
hard to not go and read the next lesson.
But I find that just reading five minutes, sure, I get educated.
I get some science-based facts, but there's always one thing in there that ends up becoming kind of like a theme that I can build on that day.
And it's really just something that I enjoy doing.
Yeah, from the early galleys that we've sent out just to friends and clients,
they're reporting things like you've said to me where it's like it was the exact message that they needed to hear that morning.
And I say in the morning because before the day takes over your life, right?
You know, everyone with family and work and everything else that goes on, when you wake up in the morning, it's like you're rebooting your computer.
Yes.
And it's coming online.
And that means there's no tabs open or anything, right?
And so it's not like the other tabs can be opened up by your coworkers or clients or patients or, you know, your family.
Everybody has things that they need from you.
And so what I like about this is kind of waking up and you have a clear whiteboard.
nobody else has scribbled all their stuff or doom scrolling everything else so I
recommend people read this first thing in the morning actually there's something
called sleep inertia that it's interesting science sleep inertia is when you're going
from a waking like a sleep state to a waking state and it can last anywhere from 15 to 45
minutes on average depending on what stage of sleep you woke up in like rev sleep
or deep sleep depending on your circadian rhythm much rather at least 15 minutes to like
45 minutes and
And what happens is during that sleep inertia of time, the mental inputs that you choose
to put in that window of time, that precious window, could have a disproportionate effect
on the rest of your day.
Specifically on your focus, like what you consume first thing in the morning will activate
your reticular activating system, which is like your filter system to show you like what
to shine a spotlight on and it'll impact your focus.
It also impact your feelings, your mood.
And people know this, right?
If they ever looked, if they ever picked up their phone first thing in the morning, which I bet a lot of people are guilty of, then, you know, then what is it magnifying comparison or conflict or war or whatever it happens to be.
And also, or maybe it's, they're getting a message from a, you know, a social media comment that puts them in a mood or a voicemail or a WhatsApp or an email that could put them in a mood, right?
And so, and then so your focus, your feelings and also your framing of the day.
like certain situations you'll frame differently based on the mental inputs you put in during
that person it's good they call it attentional priming it's attentional and emotional priming
your priming your attention saying this is what's important today to focus on you know and it's also
priming your emotions how you're going to feel also that's why when people use that window for
let's say something more empowering than doom scrolling right there because you know one would
invite no one would invite 200 strangers into their bedroom can you imagine
Imagine like you wake up in the morning, there's 200, you know, strangers in the room and they just start talking about whatever they want to talk about.
But that's kind of what people are doing on their phones, right?
But the useful time, useful things you can input that's going to be, you know, influenced disproportionately.
Prayer, right?
A meditation, a gratitude practice.
Like I promise when if people did a little bit of gratitude during that window, they'll see more blessings throughout the day, right?
Because they've intentionally, emotionally primed the day.
you know connecting with a loved one you know during that window right or setting your goals for those
you know what you want to focus on those first you know for the day because then you're going to
start seeing opportunities to meet those goals later on you're going to feel more power to be able
to do it you know so for for me whether or not people get limitless daily or not you know it's just
I always say mind before media right it's intention before interruption it's set your
direction for the day before distraction you know for me I I prefer to use
five minutes of that time to read Lemon Lose Daily, even myself reading it, because it makes that
much more of an impact, right? Because if you want to win the day, you have to win that first
handful of minutes. 100%. And, you know, you talk about consumption. And, you know, I always say,
you know, one of the things I like to say is that what we consume every day with regularity ends
up becoming what we assume with regularity. I love that. So as you know, and, you know, all of all of my
listers know, you know, that idea of protecting what I let in is more important to me than ever.
You know, I'm battling cancer right now, stage four cancer.
And I'm not going to sit here and tell you that limitless daily cures cancer, but what I can tell you is that since my birthday,
and so it's been a little over a month, that I've been reading these entries, I can tell you that I'm getting
miraculous results not only in my metrics of my tumor growth you know shrinking and all of that stuff
but my mindset you know and i'm protecting my mindset so this idea you mentioned just before and i
actually have proof of it because i read this morning i do read it in the morning because i want to
protect my my you know faculty here because this is what i'm going to use to interpret the day as it comes
So, you know, I don't know how you did this.
And when you signed my book, you wrote, I wrote this book for you.
And I feel like you did.
Because in reading these, it's not just like some sort of a lesson that I learn every day.
I know you well.
And I feel like, first of all, I'm talking to you.
I'm having a conversation with you.
But it just seems like time sensitive-wise, what I'm reading ends up being what I needed that day.
And I can't tell you how important that is.
is for me because if I allow something else in, you know, so was that part of your intention or
are you just figuring that out now that you wrote this book for the person?
You know, I feel a friend of mine, Rory, says that you're best suited, you know, in position,
powerfully positioned to serve the person you once were. Right. You know, and I feel like, you know,
knowing people that know my story of having traumatic brain injury and learning difficulties
and losing my grandmother to Alzheimer's,
kind of put me on a path.
And, you know, where I just felt limited, right?
Because that was a story,
when that teacher said,
that's the boy with a broken brain,
it only took five seconds for her to say,
but I spent 10 years telling myself that same story, right,
to myself.
Because the most important conversation
you're ever going to have
is the one with yourself.
And before you talk to a spouse or your kids
or your clients or coworkers,
you're talking to yourself, you know,
first thing in the morning.
So I wanted to have an early conversation with people.
Like maybe it's a conversation that they have with themselves
where there's some prompts in there to ask themselves questions
instead of going to AI.
They're going to their own human intelligence
and reflecting on their day.
But it's really about building more intentional human beings, right?
In a world where what happens in a world where we lose that intentionality?
Where we're just, you know, especially in a world of AI
where we're outsourcing our thinking and everything else to,
make the decisions and to tell us what to do and all that stuff.
I feel like this is a nice daily practice because it's,
because of the small friction, right?
I mean, I think, yes, I'm glad that it helps people every single day.
They get a little coaching from me first thing in the morning.
But really, it's about creating intentionality in your day
and hopefully that maps out how you do anything is how you do everything.
You bring that intentionality in your relationships.
to bring that intentionality and what to eat you've been that intentionality you know in terms of your
work you know what you're creating and contributing and and that that that's really the goal but I also
know that big transformation rarely comes from just an occasional random burst of effort you know
it's always the little things that add up to the big things I want I want this to be so like
second nature it's like like brushing your teeth maybe it takes three minutes to do like you
Like, you know, but you don't floss your teeth and brush your teeth for three hours and then you're done for the year.
But I want to make it part of their morning routine just like that.
And I feel like it's everything, you know, and because this Duke University says that 40% of our behavior is habitual.
Totally unconscious.
We don't even know why we're doing it.
We're just doing it.
40%.
40% because the brain loves efficiency, right?
It loves to automate whatever it could automate.
So it creates these habits, but where those habits come from, you know.
And then also we're going up against like, you know, if you watch like social dilemma and all these, you know, documentaries, you know, all the billions of dollars that go into our devices, you know, in terms of making it more, you know, more addictive, making the impulse.
So I recommend one of the most important lessons people can learn from Limitless, the original book about habit design is you control your environment, right?
You want to make the things that are bad for you more difficult, right?
You don't have the junk food in your house, so you're not going to go midnight snack, right?
And you know, and you want to make things that are good for you easier to do, right?
Like you'll notice my office, I have a pull-up bar right in the doorway.
It just makes it easier for me to do that habit.
And this is, you know, something you can do with this is take your phone off your nightstand.
It shouldn't be there anyway.
There's some, you know, we've done podcasts also about EMFs and just the proximity to your phone, like your brain and how kids, a lot of kids sleep with their phones underneath their pillows, all that.
But even, you know, I was talking to Simon Sinek, and we had this video that nine years ago on Facebook memories, it has 38 million views.
You know, and I was talking about don't touch your phone first 30 minutes a day, last 30 minutes a day, and so on.
And he was saying, like, even having your phone at a dinner table, even if it's face down, you still have the impulse to grab it.
Right.
And it takes you away from being present, you know, with, you know, with the experience of itself.
So I say, replace your phone, put it in the bathroom, replace it with something useful.
It could be limitless daily.
I made it purple because I don't know it's not any purple books on my shelf.
I have thousands of books here and other rooms.
But I did do it for branding.
I did it for Becoming.
And I love your shirt also.
We call you color coordinate.
Yeah.
How did that happen?
Purple is, you know where purple came from?
Well, two things.
So my son, this is a good kid so much right.
So every morning we take him outside and he's in early rise like me, like dad, you know, and he's only three and a half and we watch the sun come up.
One day I took a picture and I color matched the sky to the cover of the book.
And it's interesting going from darkness to light, right?
There was this shade of purple in the sky that day and I wanted that to be there.
Also purple not only is distinctive, but it's not meant to put on your shelf, about to be on your nightstand.
and it's a rare color.
But thousands of years, purple was like the most valued treasured color
because it was the hardest one they create.
Thousands of years ago around the Mediterranean,
they would have to extract it from a snail shells.
That's why royalty would be like purple robes and others.
And I feel like you are royalty for reading this.
Like you are in and it's rare, just like the color of purple was.
And I think intentionality is rare.
Like, you know, sometimes whether you're an entrepreneur, your parent, you want a more limitless life, right?
You want to bring intentionality to your relationships, to your workouts, to your business, whatever happens to be.
I feel like that's a rare quality nowadays where people are more, you know, easily manipulated by authorities or agendas or marketing or media, you know, and that's the challenge I have with AI.
People are cognitively offloading, you know, so they're not thinking for themselves and they're not building those muscles.
But the other thing about purple, and I could talk about, you know, color psychology and what red symbolizes in blue, making purple and all that.
But purple is associated with sovereignty and wisdom.
And I want to remind people that they have sovereignty, right, that they, no matter what's going on, the weather, the market, the economy, politics, whatever, you know, your family.
Like, you have sovereignty, you have agency that you don't have to be easily controlled or influence.
We are a thermostat, not a thermometer.
The thermometer reacts to everything, doesn't have solomity,
but thermostat gets set a temperature or standard
and the environment changes around it.
But I like the color purple a lot for that.
And also, you notice the rays of the sun,
if you're watching this on video,
there's also like 52 rays of light around the sun
for the 52 weeks in the year.
And it's 366.
because I don't want to give people an excuse, you know, for February 29th, leave years.
No days off.
No days off.
So you just show up every single day.
You don't read it through.
You just read one page.
And it's, you had multiple, multiple benefits.
But I did write it, though.
You know this.
Again, I didn't want to write another book because every, after the success of limitless, you know,
it's in dozens of languages all over the world.
I didn't want to know in the book this just kind of read and put on the shelf.
I wanted something, a practice for our community.
and for our readers.
But it didn't start out that way.
When my daughter, we have a one and a half-year-old daughter,
who just adores you now,
it's when she was born, she's born a little bit early,
but I remember, I write every morning.
That's when I'm most creative.
And I've done that for as long as I can remember,
things like gratitude or what I'm thinking about
or what I want to focus on this day,
just kind of like stream of consciousness.
But when I was in the hospital
looking at my wife holding our daughter,
was just born and my two-year-old son at the time I started writing to them for when they were adults
you know I'm in my 50s so I started late as a father as you know so I just like if I god forbid if I wasn't here
20 years from now what would they need to hear from their dad on a on a hard day you know and I
started to write about those things about not feeling good enough or feeling you know scared to
take that step or you know overwhelm or burnout and
syndrome, all the things that could hold people back.
And I wrote, you know, and then the next morning I wrote this, I wrote another letter to
him and another and another.
And then it transformed into the book.
And then once I knew it was something I wanted to bring to the world, then I added the science
to it.
Because there are a lot of daily, you know, devotionals.
I have all of them, you know, that pull from Judaism or Christianity or Buddhism or
Stoicism.
For me, I pull on science, the science of the mind, which is psychology.
So I always reference, you know, a new idea with the science.
science the back at either psychology or science or the brain, which is neuroscience, where I kind of show people, give them a little bit insight.
And it's not too technical at all.
But I think a lot of people want to see, like, it's a little bit of brain anatomy or psychology or just something about, like, some study that kind of backs it up.
And then one little small implementation, which you know, only takes more or two minutes.
And then we added an affirmation and identity statement because I ultimately, I want people to feel at the,
going through this.
And I think a lot of people are going to do this past a year.
They're constantly come back to it because of the way they transform.
And I just love this idea where, let's say, people watch this in thousands and thousands
or tens of thousands of people in your community, are reading the same exact page.
Same page, yeah.
And, you know, going through the same thing.
And I broke it down in the seasons too where I didn't want to do it like a month on motivation
or a month on mindset or let's say March is all about focus.
Because I think I feel like, you know, like after a week or two, they'd be like,
okay, I get, you know, I've got this candle.
I broke it down in the seasons.
So I broke it down into winter, spring, summer, and fall.
Because I feel like in life, sometimes we go through a winter for our health.
Right.
Right.
You know, or we go through a winter or spring with our business, you know,
or, you know, maybe a summer with our relationships.
So I feel like we all go through those seasons.
So I kind of put those different topics in the right season to help people go through this journey together.
I love it.
You know, I find because it only takes me five minutes.
Yeah.
I find that I carry it around quite often.
So I'm starting to hear all these people saying like, what's that purple book?
So I mean, purple is my favorite color.
And we did not plan this.
I just wear a purple kind of in support.
It's also like.
For people, it's also associated with higher learning and higher consciousness.
And for people are familiar with the chakra system and like it's just, it's a very, and I'm surprised.
It's also the universal color of healing.
It's got healing qualities.
I used to use that in my practice back in the old days.
I want to get into something that you kind of brushed on before and that's AI.
I'm a big fan of AI.
You know, you and I enjoy playing with all the, and it helps with efficiency.
and everything like that.
But we're in this position now
where the experts are starting to get worried
that we're offloading too much of our cognition
to AI and responsibility.
So I'd love you to talk a little bit
about the danger of that
and then once again pointing to the value
of working on the H.I., the human intelligence.
Yeah, I'm curious in the community
how many people are really active
using AI on the daily.
You've got to let us know on social media.
So I'm so pro-technology.
Yeah.
You know, it allows a lot of
this to happen right here. I think AI in particular is an amplifier, right? It could scale things,
but it can only scale and amplify what a human brings to it. If somebody's confused and uncertain,
you know, chaotic, it's going to scale that. If somebody is very competent and capable,
then it's going to scale that. And so there's a difference. It's ultimately the human being
that is the value. It's like having a race car, like a multimillion dollar piece of technology.
that's like AI, right?
We get to work with a lot of sports figures
and I coach, you know, as a brain coach.
And the driver, though, ultimately is going to determine the performance, right?
And it's just that same thing with this.
Somebody can use AI, because AI's not a competitive advantage anymore.
Everybody has access to it.
It's like information.
Everybody has access to all information.
You know, and so, like somebody can use AI to make a nice social media post.
Other people could use AI to create the next multimillion or billion-dollar venture, you know,
But it's because it's the human that makes it.
So I really feel one of the challenges is what you mentioned, cognitive offloading.
Cognitive offloading is where we're using AI to think for us.
And there's a big challenge there because your mind, your brain is an organ, but it acts more like a muscle.
And it requires effort to be able to grow.
But AI is removing all the friction and all the effort.
It's like going to the gym and asking your friends to lift the weights for you, right?
You get no benefit.
It's like an elevator is an early form of technology.
You know, it's a technology, right?
And if your office is on the seventh floor, your apartments on the seventh floor,
technology is very convenient, but then you don't take the stairs, right?
So there's a physical cost.
Because if you put your arm in a cast for a year, it wouldn't grow.
It wouldn't even say the same, right?
It would atrophy.
And same thing if you, you know, take a car to go, which is a technology,
to go 10 blocks to run an errand as opposed to walking, right?
And so I love AI when it's leveraged intelligently.
and intentionally also as well.
Because there's an MIT study,
a lot of people who are watching this or heard this study
where they took, at MIT, they took students
and had them write essays in Group A, B, and C.
A, used ChatGPT to write their essay.
Group B, use Google, and Group C didn't use either.
And then they scan their brains to see
which ones are most active and engaged.
And obviously it was Group C, right?
Because they were doing all the lifting,
and at least was Group A, right,
because there was no effort involved other than putting in the prompts.
And what was interesting, though, is when they tested them for comprehension and retention,
which is what matters in learning,
Group A remembered very little because they were just given it, right?
But Group C remember the most because they earned it.
And so I just want to, I don't imagine a society that just cognitively offloads
or even worse, cognitively surrenders their thinking to a form of technology, right?
So what happens to our critical thinking or judgment or our decision making or rationale or our logic?
I mean, I think it'll make a society or civilization weaker because it will be easier to manipulate by authorities or agendas that have agendas by marketing or media because we can't think for ourselves.
We can't sort through information, misinformation also as well.
And our life is a reflection as you know of our thinking, a big part of it because that determines what we focus on, what we feel, what we do.
you know, in life.
And so, yeah, I just think it's important.
So before I go to AI, I'll give you an example.
I do a few things before I go to AI.
And I always say build before you borrow intelligence.
Build your own intelligence before you borrow.
So I use an acronym build.
The B, let's say there's a situation that you go to the AI for,
and people could actually do a role play this.
The B is brainstorm yourself.
Before you go to AI to give you a simple answer, brainstorm.
Like, you know, come up, you know, like really understand what the situation is.
the you is understand meaning that's the problem or the prompt.
I think too many people are optimizing for the wrong problem in life at work or even the prompts they put into AI.
You put a junk prompt in there and you get junk answer, right?
So they say Einstein, and I don't know if this is attributed Einstein, who knows nowadays.
But if he said if he had an hour to solve a problem, he would spend 55 minutes defining the real problem.
Right.
And so, you know, and so some people, their prompts,
internally because people think prompts are new. No, we've been asking our human intelligence
prompts all the time. How come I can never lose weight? Why am I not good enough? Right? Why does
anyone love me? Right? And then you put that into AI. You're going to get a whole bunch of evidence like,
oh, this is why you can't look like all these stuff. That might not be the most useful. So really
understand to define the problem. And then the I is imagine. Once you've clearly defined the problem,
the eye and build is imagine three solutions yourself before going to AI. And so come up.
with your own answers, right? And this is also good for memory. It's active retrieval, right?
It's like reading a book twice is not going to be much benefit, but reading it and asking,
and then quizzing yourself what you read. You'll really know how much you really understood,
and also clearly what you don't. But come up with three solutions. And I'll give you a couple
tips using your imagination, because once I said, imagination is more powerful than knowledge.
I would do something like if I was in a situation, I would say like, how would a five-year-old look at
this problem, right? Because sometimes you get the elusive of obvious.
or I'll ask myself a fun question like, what would somebody 10 times smarter than me,
how would they approach this problem, right?
And so you could do some fun things or like if you have a business mentor or someone else.
Like how would, you know, my mentor look at this, you know, for different aspects.
And then the L in build, so you brainstorm, you understand, then you imagine, right,
understand you want to really create, define the problem, the eyes imagine your own solutions.
Then the L is leverage AI.
And I would give some tips besides asking your,
question that you understand better, I would actually use it more to poke holes in your
assumptions.
Right.
Dispute it.
Yeah.
To pressure test your idea, like this business idea.
Because sometimes we have to admit AI use poorly, like a lot of times it's just a sycophant.
It can make the most non-intelligent person feel super like they're a genius, right?
And so it'll placate to you often.
So I would ask it like, argue against this.
Like you are the best debater on this subject.
Give me the arguments of why I'm wrong.
Right? That would that takes a lot of courage to ask that, you know,
even with our assumptions, though I love your work also, I feel like you can have
strong opinions, but they're loosely held, right?
Part of intelligence is having cognitive flexibility that you change your
your beliefs around new data, right? And so you can leverage AI in all these different ways
to point out your blind spots. What am I not seeing here?
You know, your cognitive biases and everything. And then the D&M.
D and build, so you've gone before you go to AI, you brainstorm, you understand the problem,
you imagine solutions, you leverage AI, and then the D is you decide.
Then with all this information, then you can make an intelligent decision.
And ultimately also, I just want to remind people, there was a quote in Limit List that was very highlighted.
It said, Life is a Letter C between B and D, where B is birth and D is death and Life C is choice,
that our life is in sum total of all the choices we made.
And I still believe that these difficult times can diminish you.
These difficult times can distract you.
These difficult times they can define you or these difficult times they can develop you.
Right.
We decide.
Like when you when you when you heard the news, right, of what was going on with your health, like you could have got bitter, but you chose to get better.
Right.
But that was that was a clear decision.
And so like I feel like every day we cast a vote for who we want to be.
Right.
and I feel like doing and being intentional with her life as opposed and I really feel really optimistic in a world of AI like I you know I'm concerned about the cognitive offload in the cognitive surrendering but I also feel like if people step up and are intentional this like it's called an AI revolution could be a human evolution for human intelligence because ultimately this book is helping people to become more humanently intelligent and I define intelligence as how you use your brain and direct your mind to create
the life you want. Like somebody can know a lot about money, right? They read every book on money and
wealth and investing and everything. But if their bank account's not growing and it's not reflecting
that, then how intelligent is that person, right? And so this book is really geared towards
helping people create actions that will create results. That would be evidence that they,
you know, they're creating the life they desire and they really deserve. You know, and it's hard
to imagine in five minutes a day. But again, it's that lead.
domino. It's like something you start first thing in the morning that sparks the rest of the day.
But I think this this renaissance of humanity can come because all through history from before there
was writing, like all technology has changed the way we think human beings. When we started to write,
it changed the way we think because now we could put things out. We could take our memories
put out on paper, right? Printing presses, a lot of that go a little bit more to scale.
Libraries change the way we think also. You know, and then the internet, you know, or
calculators, right? Calculators, now people, I was at dinner the other day and there's 10 people
and they had four people took out their phones to divide the bill by 10, right? But that's the challenge,
right, when we lost that capacity. GPS. Like if you're asking technology to tell you when and where
to turn, then we don't have to build our visual intelligence, our visual spatial intelligence.
So we don't want our natural intelligence to become artificial, right? Then everything, if we're not,
And we're all thinking the same, that everything we create on using AI becomes derivative,
becomes generic.
That's the slop that's out there.
And so, but I feel like it'll make us more human.
And what specifically do I mean?
Five, five things.
I feel like in order to be valuable, because we're not going to out-computer out-process, like,
AI, right?
But we're going to force us to become more valuable.
We focus on acronym human.
H is heart, emotional intelligence.
I'd be doubling down and building your EQ, you know, and so it's empathy, it's compassion, right?
It's our ability to do that to be able to connect.
The you is understanding, like, you know, really going deeper and understanding something, right, getting curious.
I think that's a through line between, you know, like something happens.
We get curious about why this is happening as opposed to be critical, right?
And so getting curious, you know, really curiosity something.
And then the M is meaning.
I feel like it's so important more than ever,
especially with AI replacing so many jobs.
Like what happens to a radiologist now
when AI can do it a thousand times better
than what a human eye could detect?
Right?
What happens to somebody who spend all those years of schooling,
all those years in their career,
or a visual designer in the world of AI,
you know, or a coder in the world of AI.
So much of what people are transitioning through
is an identity crisis
because so many people identify.
I AMA their career, right?
But besides that meaning like finding purpose,
because what does purpose give you?
That's a human trait because AIs doesn't, you know,
doesn't feel anything.
But that's what's going to get you through difficult times,
which inevitable, right?
Challenge, adversity.
You know, and I think adversity can be an advantage.
You know, with challenge comes change,
with struggle comes strength.
But you need to find that meaning.
The A in human is adaptation.
I would really become more.
cognitively flexible, you know, and challenge her own assumptions.
So much time when we're on social media, like, I don't even, I'm not on social media
much, but have you ever noticed, like, you don't see, like, what your followers are posting?
You know, like, what do people your following are posting?
Like, you see what you're engaging with.
So it then becomes an echo chamber, because whatever you're engaging with, they're going to show
you more of.
So you never get to see other points of view, right?
And this can be religious, this can be political, this can be your diet, whatever you're
going to be engaging with.
But I think to be very cognitive flexible, it's important to see, you know, different angles.
And also, by the way, like so many people are so successful, they have hobbies, right?
They have real other interests because that allows them to pull also, you know, for their main interest to pull distinctions, you know, into that.
It's just like Steve Jobs, you know, with everything he created, you know, he's really into calligraphy and the typography, right?
Design and psychology and storytelling, you know, that melded into, you know, those interests meld
into the final products.
So I think we need to be adaptable.
We need to be able to learn, to unlearn, to relearn, which is a big part of the book.
Because I feel like those, we live in the age of adaptation.
Because what's the opposite is cognitive rigidity.
Like somebody who's cognitively flexible, it's like you're physically flexible.
You'll bend, but you won't break, right?
You can do mental parkour, be more creative.
But cognitive rigidity is you can't think outside of what you're thinking.
That's going to be a challenge.
Then you have a blockbuster video.
Right? It's not flexible to change and adapt.
Or you have a Kodak that created the backbone for like the original like digital photography,
but they shelved it. And where's Kodak now? And I'm dating us, you know, like in terms of some people
watching this have no idea what Kodak is. But you don't want to be stuck and rigid because that's,
that's death. And then finally the N in human is nexus, which is connection.
You know, like it's influence, its connection, it's leadership, it's parenting, right?
It's managing, it's sales.
I think that would, you know, AI is not going easily be able to affect that as much.
Because AI could feign sympathy or empathy, but it doesn't know what it's like to go through cancer.
Right.
Right.
It doesn't know what it's like to go through a breakup.
It doesn't know what it's like to ask for forgiveness.
It doesn't know, you know, what it's like to, you know, to support.
to a crying child.
They could fame that synthetically.
But, you know, I think, you know, this is going to force us to become more human,
more authentic, you know, and lean into that in order to stand out and be valuable
in the workplace and in life also as well.
You know, it's funny.
Just to show you the power of, you know, the readings that I do is like I was just listening
to you talk and you said, you know, something.
to the nature of our struggles turn into our strengths.
And I was just thinking, oh, August 25th, which is where it's today when we're filming this
live.
And what's interesting, back to what we said in the beginning is that's exactly what I needed
this morning.
And I was kind of feeling a little bit thumb-sucky about my cancer and like it was happening
to me.
So then I read this to start my day and I go, oh, this is happening for me.
So that's just a quick example.
Kind of in closing, one of the tenants that we've absorbed into our, you know,
our make sense community, and I talk about this all the time with our community, is that, and this
comes from Wayne Dyer. Wayne Dyer always said, if you change the way you look at things, the things
you look at will change. When you change the way you look at things, things will look at change.
What I find is that people are constantly coming to me, especially lately, asking me,
I don't understand how you could have cancer, stage four cancer, and seem excited about it.
look at it as an opportunity to grow because this is the way I talk. And a lot of people think that I'm
lying and then I'm just trying to like say affirmations. But the truth is, is that that's the way
I have chosen to do it. That's the way I look at things. And what I can tell you is that this
is a big factor in that because this is that consumption that's making me, you know, have the
strength to do it. So my final question is, and I don't know how you're going to answer this,
but what is going to happen to somebody?
What's going to happen to me,
but I kind of have a lead on people,
but what happens to somebody after 366 days?
If they actually read this,
five minutes a day for 365 days,
what is, I know you can't guarantee.
Yeah, yeah, yeah.
What's possible for that person?
And that's really the word is possibility.
You know, limitless is not about being perfect.
Limitless is about advancing.
It's about progressing beyond what you've done in the past
or what you believe is possible,
or you even believe that you deserve.
You know, I think it's interesting when,
first thing in the morning, when we take a pause,
you know, before media and everything else
or other people's vying for our time,
that pause is very powerful, right?
There's power in pause.
There's a, like if you pause a computer or a camera,
you know, or a television, it just stops working.
But when we, when human beings pause themselves,
I feel like we start working in different ways.
we start recreating, we start restoring when we pause, we start re-evaluating, we start
recalibrating and recovering, all these great things. And so, you know, I think that a little
pause each morning for yourself, that that's evidence that you are, like I think the most
important, when we talk about metacognition, thinking about your thinking, I think one of the
most important habits is do what you say you're going to do, right? And it's hard when we,
when we break our own trust, meaning that we say we're going to work out and we don't work out,
or we say we're going to do this and we put it off like that.
Because if other human beings in our life did that, they kept on saying things or promising things
and never followed through, that would be a breach in trust and, you know, then our connection.
Well, what about the trust and connection we have with ourselves?
You know, so I make it 366 to include February 29th the leap here to give people, and again, no excuses.
So this is time for you to prove to yourself.
first thing when you wake up that you're showing up for yourself, right? And that stacked compounded,
that self-trust compounded, that habit of showing up for yourself compounded, you know,
where doesn't it touch, you know, it touches your confidence, your courage, right? Because we get
pride by doing hard things. So it's like a little bit deliberate discomfort for people first thing
in the morning, getting something where you're earning your dopamine. Like you pick up your phone
and you doom scroll and you get this dopamine, which is a mom.
molecule of motivation or you go to a site to give you dopamine or a snack on something.
It's not earned.
So people have this misconception.
You have to be motivated to take action.
But it's the opposite.
You take a little action.
You get that dopamine that you earned and then it's more likely you're going to follow through
with that action and create momentum in your life.
And so what can't you do if you show up for yourself first thing in the morning every single
day, every single week, every single month, maybe even every single year?
where you become unstoppable. And again, it's not about being perfect. It's about giving yourself
a little bit of grace and a little bit of an edge first thing in the morning to get disproportional
results. Because what doesn't come from how you focus, what you feel and how you frame
the rest of the day. So my goal is, as I mentioned, that there's imagine yourself one year
from now and it's like your perfect day. Imagine you're waking up and it's your perfect day.
This is like a thought experiment. You can close your eyes if you're not.
driving or working out and lifting heavy stuff but just imagine like what do you hear you know
who are you with what are you proud of what are you saying to yourself a year from now it's like your
perfect day how what your face look like right now in terms of your facial expressions how how
how common at peace are you in terms of your breathing and just like that and i really think if you
imagine it, you feel it, you hear it, you say it, you step into it, and you work daily for it.
Right.
And that's really the key.
Right.
Again, there's a version, that version of yourself is waiting for you.
And this person is begging you to show up every single day until you get to be introduced,
you know, and so, and this is also the other thing I've noticed that people are buying like five
or ten copies to gift to family members and friends because they want to talk about it.
You want to be able to gift it out to everyone in their and their teams.
Because like what happens if your whole team or your family or your community is on the same page
and they're reducing that distraction or they're believing in themselves again or they're overcoming a fear for that day?
You know, how much energy does that?
You know, I always tell people, you know, what you say and do frequently becomes your frequency.
What you say to yourself and what you do frequently becomes your frequency.
see. What happens to your family's frequency by talking about something that's not, that is
purple on the scale is pretty high consciousness, right? But it's something that's a higher
conversation. And I feel like from there, what can't you create? You know, what is impossible?
You know, and I feel like, you know, sometimes change can be scary. Sometimes growth can be hard,
right? But nothing is as scary and hard as being stuck somewhere that, that you're just don't
belong. I think this book is for people that believe there's more. There's more for their relationship.
There's more for their health. There's more for their expression. There's more for their
fulfillment. Their happiness, their peace, their bank account maybe, whatever happens to be.
You know, and I think some people just need a little guide. So this is like a one-year journey
we all take together, you know, and to reveal and realize really, you know, remembering who we
really are you know and so that that's that's my promise for everybody well this has been so incredibly
special i mean for me somebody that's going through the motions of yeah experiencing all this stuff
it's frustrating for everybody that they don't have theirs yet but they'll have theirs soon i almost
feel like i want to invite you know hundreds of thousands of people that will watch this or listen
to this to join my book club which will meet every day that doesn't mean that i'm
going to meet my video every day. But that's kind of what this is. So I just want to thank you so
much for, you know, once again inviting me into your home and, you know, sharing so much of this.
I think that the way I put this is that because neither of you and I are not very salesy people,
more servants. And just from a servant heart, this is not a book because it's not really a book
or amongst all these books and I've told people,
oh, you should get this book.
This is not like that.
This is not a book that you should consider getting.
This is a book that it would just make sense for you to have
because you either have it or you don't.
And what's super cool, and this is my invitation to you,
is as soon as you get yours and go out there to Amazon
and order your copy of this,
but once you do, we're going to be reading this.
together on the same day and just imagine the conversations that are going to take place.
Jim, thanks so much.
This is by far your greatest work ever.
Thank you.
And we do something really special during the Celebrate the Launch.
People could just go to limitlessdaily.com.
Perfect.
And then we have some companion and some gifts that come along with it that I feel like
people are really happy with to help them on this journey, you know, this adventure that
we're going to take together.
And, you know, people are watching this before this.
happens we also have our annual gathering and it's really this coming right up yeah so if you if you're
watching this before september 11th and 12th um we're gonna be just down the road from where we both live
here and uh it's gonna be at grudence in grudish connecticut we'll be giving out well at least i'll say
i'll be giving out free hugs for every book okay yeah i love this sign me up it's a lot of hugs
so it'll be um if people go to limitless live.com jc um um mc um last year and
and we'll be there for those two days.
But it's not just an event with some amazing speakers like JC,
and we have other individuals like Stephen Kotler,
who's the top flow researcher in the world,
the flow states where people want to feel their best
and perform their best.
You know, Dave Aspreon how to biohack your brain
and just Hal Elrod talking about like,
you know, he sold millions of copies of Miracle Morning
about how to design a miracle morning around Limulus Daily.
But it's really the thing.
people that show up. You know, the people that make, will make lifetime friendships. You know,
over the years we've had people meet each other and get married. But it's also a very special
group. But we're using this not just as an event, but as a way for our readers to get together.
And this is where at this event, the book comes to life. Because each of those presenters are
going to be talking about one aspect or principle of the book. And it's kind of like this is where
our one-year journey begins together.
So that's at limitlesslive.com.
Look how excited he is.
I'm excited.
I'm excited.
I know my friend.
So just in closing, as I always say, if you learn something today, you know,
and notice that if you remove the L, you get just earned, and that's what he mentioned
before.
But if you learn something today, you've just learned about this.
Give it away.
Don't just take this and get the book.
and hoard it to yourself, give it away because that's how it's going to stay.
So what I'm most excited about is to kind of pay forward what it is that's changing my life
dramatically.
So thanks so much for being here and see you next time.
That's it for today.
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