Mick Unplugged - Brendan Kane: Dominate Social Media with Actionable Tips & Storytelling Mastery

Starting point is 00:00:00 It's through what we call storytelling formats. And these are kind of structures that help us convey our message, our genius out there. And the fascinating thing is people look at social media as it's like this brand new thing. It's this mystery black box and it's like playing the lottery. We can't figure it out. But in reality, it's just another storytelling media. Welcome to Mick Unplug. The number one podcast for self-improvement, leadership, and relentless growth.

Starting point is 00:00:35 No fluff, no filters, just heart-hitting truths, unstoppable strategies, and the mindset shifts that separate the best from the rest. Ready to break limits? Let's go. Ladies and gentlemen, welcome back to another powerful episode of Mick Unplugged. And if you think you are an influencer, this is the episode for you. From pioneering YouTube influence campaigns and building digital platforms for Taylor Swift and Rihanna to generating 1 million views and follows in just 30 days. He's the visionary who cracked the code on instant attention in our three-second world.

Starting point is 00:01:21 Get ready for the dynamic, the daring, the disruptive. My guy, Mr. Brendan, how you doing today, brother? It's pleasure to connect. with you and everybody that's tuning in for this. Absolutely. Honored to connect with you, man. There's so much that I want to talk to you about, Brendan, because I feel like,

Starting point is 00:01:39 and I hate using the term guru and expert, but I feel like you are that in the social media space, and I want to talk about your books. But my first question for you, Brendan, is what's your because, man? What's that thing that keeps you doing what you do? That thing that's deeper than your why. Like, if I were to say, Brendan Kane, brother, what's your because?

Starting point is 00:02:00 What would that be? I think I'm fascinated with what it takes to stand out at the highest levels. And that, you know, starts as like most people does in childhood. Like, why do we do most of the things we do is because of the experiences that we have in childhood. And, you know, for me, there is a lot of instances of being bullied or, you know, trying to make friends or things of that nature that, you know, oftentimes you struggle with and I struggled with. And through that experience, I just, for some reason, I just kind of laughed on, well, how do you connect with other people? How do you connect with the people that you truly want to connect with, whether it's a friend group, a teacher,

Starting point is 00:02:42 as you get into the workforce, you know, in my instance, it was in the movie studio, how do you connect with a movie producer or an actor, things of that nature? But I've always been fascinated with how you can stand out at the highest levels. And in the work, my, that I do today, I just firmly believe that there's people all over the world that have the ability to transform it in a positive way. They just need that helping hand, those tools, that knowledge to get their message heard. And that's what really drives me every day. I love that, dude. I love that so much. And I told you offline, I've been a huge follower, believer, subscriber to all the things that you do. And one of the things that you're very clear about,

Starting point is 00:03:26 And it's why I love you is you don't have to be a celebrity or a big name to connect with people that want to connect with you, right? I think there's always this big misconception that people believe, oh, you need a billion followers. You need 60 billion views to gain credibility. But your message to people is always the first step is authentically, you have to be you and you have to know who you are to connect with others. Why is that so important for people to grasp and understand? Because especially in the world today where we consume so much content, we are seated so much content, like we're all professionals at consuming content, whether it's mostly on our phone through all the social media content, but even like if you think about all the streaming services that we have at our disposal today, because we are so accustomed to all of this, people can see through that inauthenticity super quick. And it may not even be happening on a conscious level. It may be happening on an unconscious level.

Starting point is 00:04:28 So the minute that you're trying to be something that you're not, people can see through that and you just won't have the impact that you're looking for. I dig that. I usually do tips and tricks later, but I have the great Brendan Kane on here. So what's a tip for the listener or viewer to discover, that first step that you're talking about. What's something that they can do to truly understand their true authenticity? So the way that the way that I look at the world of social media and all of the work that we do is it's through what we call storytelling formats. And these are kind of

Starting point is 00:05:11 structures that help us convey our message, our genius out there. And the fascinating thing is people look at social media as it's like this brand new thing. It's this mystery black box and it's like playing the lottery. We can't figure it out. But in reality, it's just another storytelling medium. And the people that rise to the top are the best storytellers. So it's survival of the fittest, but in this case, survival of the fittest of the best storytellers. So what we do is we analyze these different formats or structures. Now, a format that everybody, knows outside of social media is movies. So I started my career in the movies. Every movie or the past 100 years has used the same three-act structure. That is their format, whether it's

Starting point is 00:06:01 Steven Spielberg making Jaws or Quentin Tarantino making Pulp Fiction, whatever your favorite movie is, it's following that same format. Now, as it applies to social media, there are hundreds, if not thousands of these formats. So our team has done about 10,000 hours of research analyzing over 450 formats. And the reason we go that to that level is we want to make sure that we can find the authentic format to the individual. So, like, to give you an example, one format that people most likely seen is called Man on the Street, where you approach a random stranger on the street and you engage and unfold.

Starting point is 00:06:40 Now, that format, that structure is used for many different industries and many different subject matters. So I have a friend slash client, Alex Stemp, who's a photographer who amassed an audience of 20 million people approaching random strangers on the street and offering them professional photoshoots. Then you have people like School of Hard Knocks that ask people, how did you make your first million dollars? Or body by Mark, he asked people what they do for their fitness workout. The reason I say that is one of the first places to start in finding how you can show up as authentic is make this. shift in your mindset from a passive experience when you're on social media of just scrolling through, scrolling through, scrolling through, and make it an active approach. When you find

Starting point is 00:07:26 something that's working, immediately just think to yourself, could I see myself doing that? Like, could I share my message through that? If not, don't do it. Like, because there's so much to choose from. And I hate when people kind of give this advice or feel that they have to do something or show up in a certain way if it doesn't feel authentic to them because there's so much opportunity so the first place to start is really become a student and start identifying well what structures or what content creators are doing something in a way that you could see yourself sharing your message in that same way i love that dude and i parallel that same thing in speaking right like i do keynote speaking and i tell and i coach other speakers and i tell them you have to find

Starting point is 00:08:14 your voice, right? Because me personally, I'm not someone that yells and screams and does a lot of voice inflection on stage. That works for some people. When I try that, it's awful because I hate it. It's not who I am. And I tell people the same thing.

Starting point is 00:08:30 You have to find your voice. And I think you're saying that same thing with social. You have to find who you are. And I wanted to ask you this question more for me personally, because I know you test everything. You just talked about what your team does. You write about you know, you're an overtester, right?

Starting point is 00:08:47 Like, you're not just an overachiever, you're overtester, but you want to have the right data for your clients and then also for you. So my question is, can you have multiple templates? Is that a thing that you can do in social, right? Can you be person on the streets? Can you be master class type? Can you be the, hey, here are five tips and tricks to help you do whatever. Like, can someone have multiple templates in social and then, too, should be?

Starting point is 00:09:13 Great question. The answer is yes, you can. What I typically recommend is start with one and master the process of one because you're going to learn a tremendous amount. So like the analogy I give is like let's just say that we're going to learn a musical instrument. You know, when you learn a musical instrument, you don't want to shift the goalpost each week. Like you start with the drums week one and then move to the violin week two and then the, you know, the flute week three and keep switching it up. No, you want to spend, let's just say we're going to spend the next few months mastering the piano and through that process you can do it or if you think about learning a language you don't learn five languages at the same time you learn one but that process of learning one language is applicable to learning the next one so yes you can diversify but what i always tell people is you know try and find you can do a little bit of experimentation in the beginning to see which one you like because obviously you need to enjoy this like this needs to be fun for you but then kind of once you found that just try and stick to one if not one i wouldn't go more than two until you've actually gone through the process of mastering one and then you can

Starting point is 00:10:23 diversify diversify out from there yeah that's so i need that and i'm writing that down for me personally because i feel like i've mastered one but i have folks who are like oh well you know you should do like a master class look and i'm like well i don't know if that's really me like I feel like it's me, but I don't know. And so I'm going to take some of your principles and I'm going to test. I'm going to start testing out some formats and templates that actually are truly authentic to me now that I feel like I've mastered one style. Brendan, another question that I have for you before we get into your book. For the listener, the viewer that's out there that's like, I'm on social, but I don't know if it's relevant for my business or for

Starting point is 00:11:10 me and my brand to be on social or you know they're out there but they haven't put the energy into i'm not even going to say try growing their followers but just putting out content what's some advice that you have for that person and roger sitkins i'm talking to you on this so i i always like to start with why aren't you doing it because there's different reasons some people will say i hate social media. I don't want to be on social media. And my follow-up question is why? Like, is you don't feel comfortable on camera. Is there something about it that's holding you back? And oftentimes, it really has nothing to do with social media. It has to do something with themselves that they haven't just really worked through. Is it a time restraint? Is it a resource restraint? Like,

Starting point is 00:11:57 what is holding you back? Because one of the other reasons that we do so much work on our end to really analyze all these formats is I want people to be able to start with the resources that they have available literally with this thing here a phone in our pocket with this and a great story you can reach millions of people you don't have to have a massive team you don't have to have fancy equipment now there are formats that lend itself to that and if you want to do that that's great but where people are starting today is I want them to just be able to start with the resources they have so there's nothing holding them back. Another thing people will say that holds them back is, you know what, my business isn't

Starting point is 00:12:43 interesting enough. I'm a dentist. I'm a tax accountant. I'm a lawyer. That's not going to work on social media. But the reality is anything can work on social media. We made a dentist go viral. We got 21 million views on a single video.

Starting point is 00:12:57 Any subject matter if it's packaged in the right way can go viral. can gain traction to grow your business. Now, obviously, social media is not the only way to grow a business, and I'm not going to say it's the only way because there's multiple facets that you can grow businesses. But if you're looking to really scale your audience, having that impact and beating out any competition that you have, if you master this skill set,

Starting point is 00:13:25 it will put you light years ahead of anybody else and will continue to scale to whatever level that you want to scale to. freaking genius that's why you were that guy man that i'll say to this is people always ask me and i hear this question a lot is like what is the true ROI of social media and the fascinating thing to that is the answer is well it's as big as your vision like i know people that make zero dollars off of social media i've known people that have leveraged social media to build billion dollar businesses like somebody I know Michelle fan was one of the original YouTube influencers she took her audience and founded a company called Ipsy within three years it was doing

Starting point is 00:14:07 $120 million a year in revenue at one point it was valued at over $800 million like literally this platform the tool that we have at our disposal in our hand in our pocket can achieve whatever it is that you want to achieve and it doesn't mean you have to create a billion dollar company. Maybe you just want to, you know, put enough food on the table, put your kids through college. Whatever your dream is, social media is a tool that can help you get there in a faster, more scalable and predictable way than anything else that we've seen in history. Totally agree. Totally agree. You know, Brendan, a lot of times people get overwhelmed by the the different social platforms, right?

Starting point is 00:14:55 Because the content on YouTube might be different than the content you put on LinkedIn, which might be different than the content you put on Instagram and Facebook. How can people get over that feeling of overwhelm? And like for me, I started out just focusing on one platform and then I added in Instagram. And I told you I still haven't figured out YouTube like that.

Starting point is 00:15:20 But like I didn't allow myself to get overwhelmed. I knew who my audience, my audiences are on the various platforms, right? And I learned that from you through testing. Like, Mick, the content that you put on Instagram might not work on LinkedIn, but some of the content you put on LinkedIn might work on Instagram. Like, how can you help people not be overwhelmed by the multiple platforms and thinking that they need a ton of content on various platforms? So the first place that I like to, everything should be,

Starting point is 00:15:51 everything should start with what is the format that is the right fit for you and that format will then dictate the platform um so there's certain formats that work better on certain platforms with that with that in mind the other thing that i really advise people is start with the platform that you love the most what is the platform that you use every day because that is because again we have to be students of the game like we have to be able to kind of go in there and understand not just how our content's performing, but how other people are performing. What are they doing differently than me? So the first piece of advice is choose the format and the format will dictate the platform. And the second piece is like go with the platform that you use the most

Starting point is 00:16:37 and then just focus on that. You can, what I say again, like when we're talking about choosing the format, we want to pick one thing and get really good at and master it. The more we spread our attention, the less we become a master of anything. So with social media, as I say, choose one platform, master that platform. Now, that doesn't mean you can't take that same content and post it on other platforms, but don't expect a lot from it. Don't get upset if it doesn't perform. Just focus on the one you can still distribute the others, but it does create a lot of anxiety and it does burn people out when they think about, oh my God, I've got to create 20 pieces of content a day across all these platforms and things of that nature. So,

Starting point is 00:17:17 the reality is each one of these platforms has close to two billion people on it the major ones like your audience is there in scale if you master any any one of these platforms you're going to have more business than you know what to do with so start with so just simplify it start with one master it and if you still want to syndicate that same content out to others you can yeah so you kind of hit on it a little bit with the the billions of people that are on the various platforms latest book, One Million Followers, How I Build a Massive Social Following in 30 Days. Dude, so one, thank you to your team for sending me a copy of this, and I'm going to order copies because I have clients that need this, because I've read this in two weeks, I literally

Starting point is 00:18:09 have read this twice. That's how amazing the book is and how much insights are there. one i want to know what was your reason for saying i need to put this book out so it was so i started my career in the entertainment industry i worked for movie studios um and then i did several partnerships with mtv and viacom that allowed me to work with a lot of you know mainstream celebrities and musicians and things of that nature and as we were talking about earlier a lot of people will think that social media is just reserved for the celebrity. It's reserved for the rock star. It's reserved for the corporation. And I just, doing this for 20 years, I know that's not the case. Like, the power of what we have in our pocket and the mobile device has changed

Starting point is 00:19:01 the world for all of us. And what do I mean by that? If we think about 20 years ago, pre-social media or just you know 25 years ago where there's no social media literally how did we reach the masses how do we reach millions of people with our message 99% of us couldn't we had to go through a television station we had to have a publicist we had to have massive marketing budgets but literally today with a phone in our pocket we can pull it out record something and if it's a great story we can reach the masses so it's democratized communication to millions of people for everyone. So what I wanted to really show with that book is when I was writing that and did that experiment,

Starting point is 00:19:48 yes, I worked in the entertainment industry, but I wasn't in front of the camera. I wasn't on television shows or in movies or on posters or any of those things. I wanted to demonstrate for people that you yourself can build a massive audience. You yourself can achieve your dreams or whatever your vision is, with these platforms that we have available that's available to all of us today. Yep. You know what my favorite part of your book is, Brandon?

Starting point is 00:20:19 When you address your haters. So for those, and again, definitely go get the book, One Million Followers, How I built a massive social following in 30 days. But I think it's like Preface 2 when you're like, if you're a hater, this section is for you, right? And I love it because you address all the questions that I'm not going to call them haters.

Starting point is 00:20:44 I'm going to call them doubters would have, right? Like, wait, did you do this organically? Did you use bots? Are your followers real? Is it true engagement? And you answer it precisely and succinctly. And I love that because I love all humans, but I also feel like there's a group of people whose natural instinct it is to doubt everything. or to hate on everyone else's success.

Starting point is 00:21:10 And you do a beautiful job of addressing that. And I love the fact that you're very direct. Like, hey, I test everything. You talk about in the book, I test everything. Like, this doesn't just happen. There's work that goes into what people see as the end result. And I don't think people understand or appreciate enough of the work that you actually do before you ever talk about it.

Starting point is 00:21:34 Yeah, because when I, and it's still holds you days, like, When I started in 2005 in this space, there's no manual. There's no, like, handbook to this. And even today, things are changing, things are adapting. These platforms are continuing to scale is everything that I do, and you asked me like my because my why, like I'm not doing this for myself to make myself famous. I'm doing this because I want to learn as much as possible and I want to create things that are that people can replicate so that I can help as many people as possible get their message

Starting point is 00:22:16 out into the world. So over the course of 20 years, I've tested so many things that don't work. But how do you figure out if something doesn't work if you don't test it? Like that's a big part of that. And yeah, I've rewritten that book a few different times. And you know, you obviously see a lot of those comments and things being brought up without people that haven't read the book. So I'm like, you know what? I'm just going to throw it in the beginning and just call it out there. And I even put in there as like, if you bought this book and you don't like it, I'll more than happy to send you a refund for it. Like if you thought it was something else, and that's why I also put in front the book, because I don't want to waste people's time too if they don't think it like it's the right

Starting point is 00:22:57 fit for them. Yeah, absolutely. So one million followers. in 30 days, not to give the recipe because you give it in the book, so everybody can get the full recipe in the book. He goes line by line. But could you highlight a couple of things that the average ordinary person should do, not can do, but should do, to grow an audience. And I'm not even going to say a million followers, because for a lot of people, 20,000 followers is a lot, right? Like, I like to correlate this to my followers and my engagers. If they showed up in your front lawn, what would that look like, right? And so for some people, a thousand is a big number and should be a big number to them.

Starting point is 00:23:43 So what are the recipe, what are a couple of things that people can do to start growing their following now that they're active? So the first place to start is to know that success in these platforms is not luck. It is a science and that science is storytelling. So the better you are at telling stories, the more success that you're going to have. You don't need to focus on what time a day you're trying to post, what hashtags you need to use, how many times a day that you need to post. None of those things matter in today's social media. The bottom line is how can you become the best storyteller possible on this platform? So the first place to start, as we were talking about earlier, is what is the format that is best suited for you?

Starting point is 00:24:29 because this is not about reinventing the wheel against stories as we know it like the earliest stories are date back to 50,000 years ago 50,000 years we've been telling stories stories have been used to build civilizations it has been used to build humanity and today stories are being used

Starting point is 00:24:51 to build brands so if it can build a civilization it can help you build your brand so what we do is we start with the format the structure that we can insert our message into it. Now, the amazing thing is, a lot of these formats that we talk about predate social media. And that's how we know they work. So we mentioned man on the street. The first time man on the street was used was back in 1954 for the first season of the Tonight Show.

Starting point is 00:25:21 It's 1954, and it's still being used today to generate billions and billions of views. another format that's popular people have probably seen is called two characters one light bulb and it's when it's the same person that plays two different characters so they play the expert and the novice and then they break down a common misconception about an industry so you have like mark tilbury that does it about finance or erika colberg that does it around like the fine print in legal contracts i remember seeing that that format in the first austin power movie in like 1998, where he played Dr. Evil and Austin Powers and breaking down these poignant things about society and things of that nature. So the first thing is, as we're tackling social media,

Starting point is 00:26:05 we need to learn from those that have mastered it before us. Like I said, I started my career in the film industry. I went to film school. So what do you do when you go to film school? Will you sit down and you watch classic movies? You learn how to write screenplays and these things to learn how do the masters do it? How do the best storytellers in that format leverage it? So the best piece of advice that will, it works every single time if you, if you do it is study the platform you want to master, find the format that works, that excites you, and then just study what's the difference between that format generating millions of views versus that format generating thousands of views and study

Starting point is 00:26:45 all these small elements and tweaks to it. And if you do that, That is the only thing, the only thing that you need to pay attention to and you will have success. If anybody else is telling you otherwise, I would just ignore them because you're going to spin your wheels and waste a tremendous amount of time, energy in doing that. But if we think about anything that we do in life, we learn from those that come before us. And telling stories on social media is no different. Absolutely. Absolutely. So your other books, man, like, again, I'm so gravitated towards them. And like I told you, I have them for everybody that's watching.

Starting point is 00:27:31 They're literally the top two, the first two books that you can see, the guide to going viral and hook point. The guide to going viral. So I know you talk about it in the book. And I want to say this message to people because I think sometimes people, try too hard to go viral instead of letting it be a natural thing. I'm not saying that you shouldn't put energy into it, but where people go wrong is their first few posts that they do, they're like, oh, I'm going viral with this one, and it misses the mark because it's not who they are. What are some tips that you give out in the guide to going viral that are very important for people to know?

Starting point is 00:28:12 So I think very valid and great points. Number one is I never believe in going viral. for the sake, going viral. Like, it just, that's not why we're here. We're here to have whatever your goal is. If you're trying to build your brand, you're trying to sell products, you're trying to share your message. It needs to be related to your end goal.

Starting point is 00:28:32 And if you're doing something that's not related to your subject matter, your expertise, or what you're trying to achieve, even if it gets a billion views, it doesn't matter. It has to correlate to who you are, how you want to show up, and, you know,

Starting point is 00:28:48 what you're looking to achieve. In addition, like, that term virality, and it's funny because we developed that title as initially a keynote, probably like two and a half, three years ago. So the term virality wasn't as, like, loaded as a term as it is today, but everybody seems to be talking about, like, social media virality. But to me, like, going viral isn't a specific number. To me, it's about the impact. And like you said, some people can get.

Starting point is 00:29:18 get 50,000 views on something and they've made the impact, they've generated the revenue, they've grown their business, whatever that is. And that's amazing. Like if that is what you're trying to achieve, don't let anybody else cut that down. Some people are looking for 50,000 views. Some people are looking for 500,000 people we work with are looking for millions or tens of millions or hundreds of millions. Whatever that number is, that number is based on what you are trying to achieve. So with all of that, we have to look at what are the stories that connect people to who we are, what we represent, and how we are going to serve them. And that's where that level of scale and success comes from. So that's the entire guide going viral book

Starting point is 00:30:06 is, dives deep into the creative model we've developed over the past eight years that tells you, how do you choose a format? How do you do that research? How do you analyze it? How do you essentially learn all of these nuances to tell your story to show up authentically for yourself so that you can achieve the level of goals that you're looking for? Got it. That is so needed, man. Like, again, I think people put the wrong energy on virality and not focused on the actual content. Like, And I know you've seen this. People can go viral with awful content, right?

Starting point is 00:30:49 But I think what's more impactful is the messaging, the storytelling, and what's your end goal that you're actually trying to accomplish. And again, you go through all of that in all of your books. That seems to be a central theme. How important is it for you to know who your audience is? Because, again, I think people miss that mark too. everyone on Instagram isn't your audience everyone on LinkedIn is in your audience the two billion people on YouTube are not your audience how important is it to signify who that is so number one I think it's critically important that you understand the audience that drives your business

Starting point is 00:31:29 because if you don't know that then your business is probably struggling pretty significantly right now so I think number one is like how are you going to drive business growth. And the reason that I focus on that a lot is sustainability. Like I've seen this. I worked with the first wave of influencers back in like 2006, 2007. And it repeat, there's these cycles that repeat like every two or three years. Well, you have a slew of content creators or influencers or even business owners that kind of scale on social media, but then they fall off. And a lot of them burn out. A lot of them quit. Why? because it's not driving the underlying revenue goals or business goals that allows them to keep

Starting point is 00:32:18 doing it. Like, you need the foundation to allow you the time, the energy to keep doing that. So that's critically important. Number two is one of the big things that we work with people on and really advise is we leverage something called the generalist principle. So if you take your core expertise, obviously you have specific people that are going to buy your products or services. Those are your core customers. And you want to speak to them clearly and connect with them. However, the way social media works, like the algorithms are looking for content they can see to millions and millions of people and can grab and hold their attention. So anytime we open up our favorite app, there's probably 150,000 pieces of content. It could see to us and our

Starting point is 00:33:05 customers based upon who we follow the content we've engaged with. So what that means is there's a ton of competition out there. We're no longer just competing against our direct competition. Let's just say we're a dentist. We're not just competing against other dentists. We're competing against LeBron James. We're competing against Kim Kardashian, Netflix, Kevin Hart, like all that teenage influencer down the street. So what the algorithms are looking for is how do we hold people's attention as long as possible so we can serve more ads? what we look at is how do we take something like dentistry or taxes or legal advice and speak to the core audience that are core customer base but also broadening it out from there so for for an

Starting point is 00:33:48 example um we worked with a leather craftsman named tanner leatherstein that sells leather goods and products he's just super passionate about high in leather goods but when he first started out he was stuck at two thousand followers because he was just making commercials about his leather wallets and things of that nature. So we helped them develop a format called Is It Worth It, where he buys a $5,000 Chanel handbag, deconstructs it on screen, and tells you whether it's worth the money that you're paying for it. That format, that ability to tell stories took him from $2,000 to $2.5 million with over 500 million people viewing his content, and he can't even keep his products on the shelf. So that's kind of the big element

Starting point is 00:34:31 here is how do we speak to our core audience, our core customer base, but still make it accessible and interesting to the general wider audience? Brandon, man, like so, I could literally talk to you for hours, and I'm not going to do that because nobody will listen to me in my show, but they should totally listen to you, man. Last question, and I want to go to a hook point here, you talk about the three seconds. Like we've got three seconds to capture people, but then you also talk about you've got to build meaningful long-term connections as well. How do you balance three seconds and long-term connection? So we live in a microattention world, but it's microattention from grabbing that attention. So we have three seconds to grab the attention. But once we've grabbed it, and if we're a good storyteller, we can hold it. So if we look at, Like, look at the medium that we're talking on right now.

Starting point is 00:35:34 Like, this is half an hour or longer. Like, if we grab the attention, people will sit here and listen to us for 30 minutes. If you think about, like, the latest season of Squid Games just came out. People will literally sit there and binge watch that entire thing in one day. And it's the same thing with social media. It took me like two or three days. It wasn't, I couldn't do it in one because it's so heavy. but there's the same thing applies for social media is like we need to master those first three seconds to have a chance to tell our story now it's not just about mastering the first three seconds because we have to retain that attention but we live in a world where there's now five billion people on social media there's over a billion pieces of social media content uploaded every day there is a lot of competition but that doesn't mean that once we've got somebody to stop and paying attention to us

Starting point is 00:36:29 us that they won't stick with us for, you know, a long period of time. Mm-hmm. I like it. I like it. What's a quick tip that you have to, to dominate three seconds? What's something everybody could do now to win or should focus on to win three seconds? Let me start with a major mistake that I see people make. They try to do two months or too much in the first three seconds. So they'll have like a title card. They'll have captions. They'll have somebody talking. And you can do that but it's very it's an advanced thing like you need to have a clear visual hierarchy is like what do you want somebody to pay attention to in that first three seconds like like we were just analyzing a video yesterday and there was a title card and we're like there is no way that somebody can read

Starting point is 00:37:15 this in three seconds they won't they won't connect with it yeah so be super clear about what you want people to pay attention to in those first three seconds in addition have a very strong promise of value like why should they stop Why should they stick around? What is the promise of value that you're going to deliver on that says, you know what? I'm going to stop and watch and consume this piece of content. Amazing.

Starting point is 00:37:41 Amazing. Brendan, man, I know you're a busy human. You're one of the most sought after, I don't want to call you a consultant, but you're one of the most sought after strategists in the world. So I just appreciate you taking time. This was truly honorable for me just to be able to pick your brain. because a lot of these questions are questions that I personally have. So I just wanted to thank you for taking time.

Starting point is 00:38:05 No, thank you. It's a true pleasure connecting with you and everybody who tuned into this. And I definitely look forward to seeing your content in my feed soon and seeing your progress and success. Yes, because I'm hiring you as my coach. So we'll have that conversation when we hang up. But where can people find and follow you and where do you want people to go? Well, just a little bit of a gift for your audience. Like I'm if they go to going viral.c.4.m.m.U.P. Stans for Mick Unplugged podcast. They can download a copy of the guide going viral book for free. They can get a PDF there. And it breaks down a lot of what we talked about today. If they want to learn more about Hookpoint, they can just go to hookpoint.com. Or they can check out like Instagram, LinkedIn. I release a lot of information there. I respond to DMs there as well. But those are probably.

Starting point is 00:38:57 be the best places to start. That was such a generous offer, brother. I appreciate you genuinely for that. As this episode is coming up, I'm going to make sure that I'm sharing that code. I'm going to share all of your links and everything. If you're listening, if you're watching, go connect with Brendan right now because you're missing out. And Brendan, I'm going to tell you you can't charge enough for what you do, brother,

Starting point is 00:39:26 because the impact that you make, the lives that you change is second to none. No, I appreciate you. Thank you so much for having me on the show. And yeah, look forward to continuing the conversation. You got it. And for all the viewers and listeners, remember your because is your superpower. Go unleash it. Thanks for tuning in to this episode of Mick Unplugged.

Starting point is 00:39:50 If today hits you hard, then imagine what's next. Be sure to subscribe, rate, and share. share this with someone who needs it. And most of all, make a plan and take action, because the next level is already waiting for you. Have a question or insight to share? Send us an email to hello at mickunplugged.com. Until next time, ask yourself how you can step up.

Mick Unplugged - Brendan Kane: Dominate Social Media with Actionable Tips & Storytelling Mastery

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