Mick Unplugged - Financial Freedom in 30 Days with Adrian Brambila and Dr. Brad Klontz!

Episode Date: January 13, 2025

Dr. Brad Klontz is a Financial Psychologist, Certified Financial Planner, and Managing Principal at YMW Advisors. With 15+ years of experience, he helps clients overcome subconscious financial beliefs.... He teaches financial psychology at Creighton University and has authored eight books and over 100 articles, featured in The New York Times and CNBC. His mission is to help individuals and organizations achieve their financial goals. Adrian Brambila is a serial entrepreneur, ex-pro dancer & influencer who went viral on TikTok for living in a van while transparently showing how he makes over $100K per month online with just 1 day a week of wifi. Adrian's mission is to inspire others to start side hustles while creating intelligent money habits to achieve financial freedom. Both guests share personal stories and insights from their collaborative work, including their book "Start Thinking Rich," which aims to help people develop a healthier relationship with money. Takeaways: Mindset matters Automate to avoid emotional pitfalls Bridge backgrounds and build relationships. Sound Bites:  “Saving challenges our natural instincts to consume immediately.”  “Leveraging the Internet offers scalable income opportunities.”  Connect & Discover LinkedIn:  linkedin.com/in/drbradklontz Instagram:   drbradklontz  brambilabong Facebook:  DrBradKlontz Adrian.anthony.brambila Website:  Adrianbrambila.com BradKlontz.com yourmentalwealth.com Podcast: Youtube: youtube.com/c/drbradklontz Book: Start Thinking Rich   𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ Apple: https://podcasts.apple.com/us/podcast/mick-unplugged YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.com  See omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game-changing conversations. Buckle up, here's Mick. Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, and today's exceptional guests are pioneers in their respective fields, each bringing a unique blend of expertise and experience that has transformed the lives of countless individuals. One is a groundbreaking financial expert and specifically in financial psychology. The other is an entrepreneur in digital marketing powerhouse. Together they represent the powerful intersection of psychology and entrepreneurial spirit.
Starting point is 00:00:46 Please join me in welcoming the transformative, the visionary, and the amazing Dr. Brad Klontz and Adrian Brumbilla. Fellas, how are you doing today? Hey, thanks so much for having us. I am honored to have both of you here. And you know, just talking a little bit offline and knowing a little bit about your stories from from what me and my team have done. Honored to have you both here and it's about to get real on Mick Unplugged man like financial psychology something that we definitely need to go into and digital marketing I mean it's 2024
Starting point is 00:01:20 going into 2025 if you don't have that plan you're being seen. So I'd love for each of you to just take a moment, tell the audience and viewers a little bit about your background and how you got here. And I'll start with Dr. Brad. Yeah, so first of all, you know, Adrian and I are here together because we have a recent national bestselling book, Start Thinking Rich.
Starting point is 00:01:42 And that's really what we've been focused on lately. And the passion there has been essentially, what can we teach people who want to level up their finances, their relationship with money? And so for me, I grew up in a lower income, broken family. There was drama, there was trauma, and we didn't have any money. And I looked around and I saw a lot of hardworking,
Starting point is 00:02:06 God-fearing, good people. And Adrian has a very different story, but some parts of my family have been around since the Mayflower. And as a young kid, I'm like, why are both sets of grandparents, why are we in trailer parks? Like, what's going on here?
Starting point is 00:02:20 Like, it doesn't make sense. The American dream has not worked for us along the way. As a kid, I just got really curious about that. I remember going to one of my friend's houses and having dinner with his family, and I just thought they were so rich. I was so intrigued by this. In retrospect, it was like a middle-class home and it had two bathrooms. For me, I was like, that's incredible, two bathrooms. To me, that's what I decided Rich was. But I remember asking, sort of interviewing this guy. So I'm in sixth grade and I'm interviewing this guy,
Starting point is 00:02:51 my friend's dad, like, what do you do for work? And I was just fascinated about how do I get into this world? And then fast forward, I became a clinical psychologist, essentially to try to help people grow and heal, childhood trauma and wounds, which I had a lot of, I mean, I had to get over myself. clinical psychologist, essentially to try to help people grow and heal childhood trauma and wounds, which I had a lot of, I mean, I had to get over myself. And then I got out of school, I owed a hundred thousand dollars in student loan debt and I had no idea how to get out of debt.
Starting point is 00:03:14 And I saw a friend of mine make a hundred thousand dollars in a year trading stocks. And this is just before the tech bubble. And I got really excited. I sold everything I had of value. I started to trade stocks and then the tech bubble broke and I watched all my money melt away. And that's when I became a financial psychologist because I'm like, why would a reasonably intelligent person be his own worst enemy?
Starting point is 00:03:36 You know, obviously I didn't know what, what was happening. I didn't know how to do it, but I got sucked into sort of a get rich quick scheme and then my friend was sucked into. And that, that really set me on the search to research the psychology of money, the psychology of wealth. So what are the psychological differences between ultra wealthy, middle class, low income? And then secondly, how can we use psychology
Starting point is 00:03:58 to help people improve their relationship with money? Wow, that's amazing. I want to unplug a couple of things before I come to you, Adrian, there. So, you know, Dr. Brad, we were talking offline and you told me for all the hip hop folks out there, you were the original B-Rabbit, right? Like you grew up outside of Detroit in Eight Mile.
Starting point is 00:04:19 No, I'm just, I'm talking about- I used to go to the club, you know, they were playing house music back when I went, but I used to go to the same club that they filmed. Yeah, but what's amazing for you, and I know it's something that all the viewers and listeners can connect with, as a kid for you, seeing two bathrooms was like,
Starting point is 00:04:37 holy crap, like that's amazing, right? And I know that there are a lot of us that had that same sense when you saw something and maybe it wasn't two bathrooms, right? For some people, it was like, whoa, like your dad lives here, right? Like to see something as a kid that just makes you say, life is different and there's a thing that I can get to.
Starting point is 00:04:59 Would you say that sixth grade year old Brad is what kind of started that connection of, okay, if I strive, if I set goals, if I create standards, I can have two bathrooms too. Like, was that kind of the genesis of who you are now? Yeah, and I think it's like, I think one of the biggest psychological barriers for people around success is the belief that
Starting point is 00:05:22 if they can do it, I can do it. Yeah. And that is the thing that, if can do it, I can do it. Yeah. And that is the thing that if I could sell anything to your audience, it would be the belief that if they can do it, I can do it. And so, um, I think what you have to have to quite frankly, is a role model that you can connect with. And so Adrian has a whole story. He has a different background than I do. You do too.
Starting point is 00:05:43 And I think it's like, whatever it takes to get over the hurdle, like, well, if they can do it, I can do it. And so that's really what we're trying to do. And so that's why I actually like to talk about my journey of growing up lower income and coming from a pretty tumultuous history with some trauma in it and all that, because I think a lot of people can relate to that.
Starting point is 00:06:00 And it's like, whoa, if he could do it, maybe I could do it. And I think to me, that's the biggest barrier. No, wholeheartedly, wholeheartedly, which is a great segue to our digital marketing and entrepreneur guru over here, Adrian. So Adrian, a little bit about your background and how you got here today, brother. Well, I think the first thing I like to talk about is in college, my parents, they actually, I grew up in a Mexican household,
Starting point is 00:06:25 they to a deficit saved so much money to make me the very first Brambila to graduate college debt-free. So always will be indebted and grateful for them. And then my first semester in college, what did I do with that amazing gift? I started partying and drinking and like doing what everyone else was doing.
Starting point is 00:06:43 And then when I came back after first semester to my dad, he asked, are you working hard and studying? And I lied to him. I said, oh yeah, of course I am. Like, yeah, of course. And then on my flight back to Dubuque, Iowa, I went to a really private small school. I felt really guilty. So actually cold turkey quit drinking and partying and in Dubuque, Iowa, there's not much to do besides that, especially in the winters. So I went to YouTube and I started looking up like hobbies. I learned guitar. And then one of the things I picked up from YouTube was learning how to dance the robot. And after a couple years of learning how to dance on the internet, T-Pain had an open call audition to submit a YouTube video.
Starting point is 00:07:28 I did not thinking anything would happen and I actually made it to the audition. Already I felt like my life was changed. This was my sophomore year in college now. Then I made it to basically be a professional full-time dancer backing up for T-Pain. So I feel like my life changed a lot in that experience, but dancing was always a hobby. I never wanted to be a pro dancer. I just felt really like it was a God's miracle. And the most defining moment in that whole experience, which I think has really changed the way I look at success and redefining wealth is T-Pain launched a song in front of the dancers. I remember the first time we did this. He did this a couple times, but the first time was crazy because he's like,
Starting point is 00:08:14 hey, you guys want to hear the new songs, see the new music video before it rolls out? We're like, yeah, of course. So he plays it for us. It's called Reverse Cowgirl, by the way. It's not a very good song. Also not about a Western. Right. When he launched it, he played the music video, he launched it. And this is like, I would say not in the prime of T-Pain, but just a little bit after. So he's still on the radio and stuff like that. And back then, this is 2010 era. There's no Spotify, so every song is iTunes. You pay 99 cents to download.
Starting point is 00:08:47 And he launched it within a couple minutes. We're looking at the dashboard as he looks over his manage. He's like, hey, yeah, launch it, launch it. And then you could see like 100,000, 500,000 million downloads. And after like 10 minutes, it was like over 5 million downloads. And I was trying to comprehend like, I think, wait wait Yeah, he just made millions of dollars in a minute And he and it was just so hard to comprehend because like I think this is a good Thing for when you're scrappy when you have nothing this mindset that like I need to work hard to make a lot of money
Starting point is 00:09:19 I need to sacrifice a lot to in order to become wealthy. These are all things I used to consider true But what I was watching was a total opposite. Obviously, not to discredit where T-Pain came from because he has a really harsh background as well. But just in this moment, I'm meeting T-Pain. He's only five years older than I am. He just looks over his manager. They launched a song,
Starting point is 00:09:39 something he loves to do for fun. Then it's around 10 AM. After that, he just gets obliterated, like super drunk. And this is a regular thing. And so I'm watching like, wait a second, where's the sacrifice? Where's the working hard? I'm watching someone party like a rock star, make music for a living and have an abundance of wealth. So it really shattered a lot of the traditional beliefs I had of like what it means to make a lot of money. Because although T-Pain definitely didn't have to sacrifice and work hard as any successful person did, that's I think one window of wealth and success is like there's actually other factors
Starting point is 00:10:15 in the equation that I think a lot more healthier because one thing I had to work through when I started creating YouTube content after dancing on teaching people how to dance the robot, which was my first business, I actually started feeling guilty when I started making money because it didn't fit this script that I inherited that money had to be painful and I had to work hard for it. I had to change it to actually, if I create value, the more value I create, the more money I make, which is the same script that I had to evolve. And I still have that today, which is which is pretty healthy So from from dancing I basically grew the number one website online
Starting point is 00:10:49 teaching people how to dance the robot and that led to a whole different world of like learning how to market yourself as a Dancer and then I started experimenting with all the different ways you can make money online and I've done them all except for anything like NSFW or selling feet pics, but man, I've tried everything. So he's got ugly feet. Otherwise, I was literally gonna ask as a follow-up question, how did you guys meet? But now I know you were teaching Dr. Brad how to do the robot.
Starting point is 00:11:21 Awesome story, man. So that does leave me, how did you guys, where this intersection come to, how'd you guys meet? You know, TikTok is such an incredible place and this is why I encourage everyone, even if you don't consider yourself or identify as an influencer or content creator, I think everyone should be creating content
Starting point is 00:11:38 just for the sake of you never know who's gonna come across your message, who's gonna see it. Like Brad and I are completely opposite on paper, he's really edumacated. This is our book together. It's his ninth book. And our past would never come, we would never come across each other, ever. We're just totally different circles. There's a, an obvious age gap. Sorry, just, that's just so good. What? Dang, bro. Sorry. We actually, no joke, we started becoming friends on TikTok because we kept roasting each other.
Starting point is 00:12:10 I lived in a van, and that's how I got really popular online during the pandemic. I would talk about how I have a super high income. And I was really transparent back then. I would say, hey, I made $100,000 last month, and I live in this van, and I only work one day a week with Wi-Fi because I literally am in the mountains the rest of the time. And then Brad would make fun of me living in a van and then I would make fun of Brad pretending
Starting point is 00:12:30 I was really smart and so like we just started roasting each other and a friendship Formed and it's just so crazy. It goes to show like you should post content just for the sake of like relationships so you have no idea how they might impact you because It was such a privilege and honor to get to work with Brad and collaborate with him on a book. Because I think if it wasn't for TikTok, I wouldn't have this amazing lifelong relationship. That's awesome.
Starting point is 00:12:54 So Dr. Brad, like what was it about Adrian that you were just like, I gotta get to know that guy. What was that? Yeah, so as I mentioned, I've done a lot of research on rich mindsets. Yep. And quite frankly, when I got on TikTok,
Starting point is 00:13:11 I did it out of anger because my nephews were showing me TikTok videos. And they're great, and they're so funny, and you get sucked in. And then all of a sudden, I saw videos pop up about day trading. Hmm. You know?
Starting point is 00:13:22 And people telling you what stocks to buy. And I made this much yesterday. And I got so upset because I remember, pop up about day trading, you know? And people telling you what stocks to buy. And I made this much yesterday. And I got so upset because I, remember I lost all my money day trading in early 2000s. And I was like, oh my gosh, it's back. And I got really worried because my nephews
Starting point is 00:13:37 and kids his age are seeing this misinformation around money. And so I started to create like anger content essentially going against sort of these get rich quick schemes and trying to educate people on how people actually get rich. Cause I've done the research and went along that path myself.
Starting point is 00:13:54 And then I saw videos of Adrian popping up and he was giving really solid good information on entrepreneurship and on money and managing money. And so I could tell that this guy had a rich mindset. And so I started commenting on his videos and then we became friends and then we started roasting each other after we were friends. But it really did develop a relationship there.
Starting point is 00:14:16 And so I had to develop a rich mindset the hard way. His parents actually instilled much of that in him. And his incredible story, I've met his parents and we often talk about, or at least I've noticed that it's really tough to compete with an immigrant mindset. Like if you're ever in a competition with somebody who's an immigrant, it's like, good luck. Okay, so there's a good chance they're going to work way harder than you and they're just hungry for it. But yeah, I saw that manifest in him and it was the course, we were friends
Starting point is 00:14:45 for several years. And then we both had, I think, an inspiration to try to help out our audience. And so that's where this book came is sort of the manual that I wish I had growing up around, you know, the psychology of wealth and how do they think and what is their mindsets and what does the research say about how we get wealthy, and then weaving in Adrian's incredible inspirational stories from his childhood and his family stories, family history, as well as how to make more money too. That's part of it. Part of it is investing, and how do you invest,
Starting point is 00:15:15 and what's the mindset, and how do you save more? And then another component is how do you make more money? Because that's actually more fun than budgeting and cutting out all the things you love in your life to try to reach your financial goal. The combo I think is first of all, you only get one life and I want to spend that life with people I love and my friends and Adrian is one of my dear friends and so it just made
Starting point is 00:15:38 this project so much more fun and so much more valuable collaborating with him. That's amazing and we talked about how I'll make an upload we talk about your because, that thing that's deeper than your why. I think for both of you, that's truly resonating with the power of the book. Adrian, from your perspective, what are two things that you
Starting point is 00:16:01 know people are going to get from this book? What are two tips or two pointers that this book is gonna help solve for the listeners and viewers? I think the, working with Dr. Baclant, I learned so much about the psychology of wealth. I have an assumption that there's, you know, there's thousands and thousands of books on money.
Starting point is 00:16:23 And I have an assumption that actually everyone knows what to do to get rich. They know, correct me if I'm wrong, if you have a different opinion, but I believe people know that they should save more than they should spend. I also assume that people know they should invest in things like their 401k or anything
Starting point is 00:16:44 that's for their future self, and not just hoard it all in a bank account. Now, if that's the general assumption, I would call this common sense. Why is it that the average American has not even $10,000 saved for retirement and has racked up credit card debt and is living a lifestyle. Why is it that 50% of people that make six figures live paycheck to paycheck? Why is it if we know the tactics? So I truly believe, and this is just learning from someone that's like Dr. Brad Klontz
Starting point is 00:17:15 who studies millionaires, is that's the psychology of how we think about money that really affects if we execute on the tactics. So the first thing is really just understanding that your beliefs about money keep you poor. Also your beliefs about money are the same beliefs that can get you rich. So your beliefs about how the world works, how money works, do you associate a negative connotation with it or positive? Is money just a medium?
Starting point is 00:17:41 Is it a tool? Like thinking about how it's affected and then, you know, think about how we were raised around money, which affects a lot of our life. Yay, more things we can blame our parents for. But we have to work through, work through things. I actually just, in my opening story, I shared, like, my parents, I thought I was learning a really good habit.
Starting point is 00:18:01 Work hard, sacrifice. But when you think in terms of like living in, having a mindset of having an abundance, then those things actually aren't in the formula because today I don't know if I can say I'm working hard, yet I'm making more money in a month than I did used to working a whole year. And I feel like I was working harder back then.
Starting point is 00:18:23 So I think really, uh, that first step is like the psychology of like understanding what your beliefs are. And then realizing that most of us don't get good beliefs from our parents. We have to work through those. Um, and then also like the, uh, internal locus of control versus external locus of control. These are fancy words of saying like, how much of your life do you feel like is in your control and how much do you feel like is in your control? And how much do you feel like does life happen to you or does life happen because of you? Now understanding that life 100% can't be in our control, but this is really just more of a mindset of how you look at things.
Starting point is 00:18:57 Because if you feel like there's always external things happening to you that like you you can't make more money because your boss is jerk. You know, we're about to change presidents here because of the new president, you feel like they're going to oppress you or the current president that was. You feel like you couldn't be successful because of who was in office last four years. Like all these, like there's infinite amount of excuses. You can blame the external circumstance. And so this is typically a thing that we define. This is how poor people think.
Starting point is 00:19:27 And again, poor people, I'm just talking about a way of thinking. It actually has nothing to do with money. It's just a thought process. And same thing with thinking. When I say a rich person, I'm actually not talking about their money. I'm talking about the way they think.
Starting point is 00:19:39 So the way you think affects everything. What your beliefs are affects everything. Because I believe once you lock in, have awareness of what your beliefs are, and you work on trying to change your habits and beliefs, the tactics become really easy. Right. Right. That's awesome. So for my psychologist now, Dr. Brad, I want to take some things that Adrian said and get your take on it or have you
Starting point is 00:20:01 explain it to us. So the latter part of what you just said, Adrian, so it's thinking like a rich person thinking like a poor person. Dr. Bratt, can you give us some examples of that? Like this is how a poor person is thinking whether it's a scenario or example or whatever. And then this is how a rich person thinks through that same thought process or scenario.
Starting point is 00:20:22 Yeah, so I've done research on thousands of multimillionaires and looking for these patterns. So giving them tests on locus of control, giving them tests on their belief, their specific beliefs around money. And so we have found very, very clear patterns here. And the first one that Adrian spoke about,
Starting point is 00:20:40 which I think is so, so important is that locus of control. So taking personal responsibility for as much as you possibly can, turns out to be the most effective mindset across the board when it comes to well income, net worth, success in school, success in relationships across the board. That is the mindset you want to embody.
Starting point is 00:21:00 So always be looking to take more responsibility in your life. Like if you walk in the door, your wife's grouchy at you, it's real easy to blame her, you know, because I'm great. I'm out here hustling. I love her. I take care of whatever. You know, why is she so irritated at me? Okay, that's great. You can blame her the rest of your life and be unhappy the rest of your life. Or you can say, well, okay, so what is it that I can do? You know, like think about it. Have I been really expressing to her how much I appreciate her? Can I take some of that action?
Starting point is 00:21:27 So by the way, that is the hack to so much happiness and joy and success in life. The other one we found are specific beliefs around money. And these are things like, and we found categories. So Adrian talked about this a little bit. He said, if you have a negative association with money, well, I grew up in a family where we did. Like, we looked at rich people as being greedy, selfish.
Starting point is 00:21:49 The only way to get rich is you got to take advantage of other people. Like, and we call that money avoidance in the research. And by the way, that belief set is subconscious for many of us. We inherit it. You know? And by the way, you can then find examples of greedy, rich people who are horrible human beings. It's not like there's you can then find examples of greedy rich people who are
Starting point is 00:22:05 horrible human beings. It's not like there's not a lack of examples of that. There absolutely are plenty, but it's only part of the story. There are also rich people, and I hope everyone listening to this becomes rich and does great things in the world, who cure diseases, who donate their fortunes to making the world a better place, who are actually really, really good people These are most of the people I've met by the way I've most poor people I meet are really good people and most rich people tend to be really good people at least in my experience
Starting point is 00:22:33 That mindset if you're not aware of it, it will knock you down. It will keep you down You'll have a confirmation bias where you're screening out all Information like if I tell you, for example, that some billionaire is donating 97% of their wealth, that money avoidance mindset will say, yeah, yeah, but they're doing it for these nefarious reasons. And it's like, whoa, whoa, whoa, I just told you they're giving away 97% of their wealth.
Starting point is 00:22:59 And so you gotta be aware of that. You gotta be aware. And so the other thing I'll say, and to wrap this up, is an open-mindedness. So one of the things that's really associated with success, a growth mindset, a rich mindset, is being open to new experiences and open to new information.
Starting point is 00:23:14 And so always being curious. So, you know, Adrian likes to joke that I'm educated. I grew up lower incomes. I always feel like I'm sort of faking in that environment, the educated environment. But one of the things I've learned along the way is the more that I have studied in psychology, so the more I realize how much I don't know.
Starting point is 00:23:34 It's like, I feel like I don't, I was way more confident about what I knew before I got a doctorate. And I think that's sort of the mindset you need to have is don't be so cocky, don't be so self-assured that you got it all figured out. Because even for us, even for me, when it comes to psychology and money,
Starting point is 00:23:51 I feel like I know about this much, you know? I know a little bit, I know a quarter's worth when the world is just so expansive and there's so much more to learn. So always be curious because what you're getting, what you're getting in life right now because of what you know and probably what you're getting in life right now because of what you know and probably what you don't know.
Starting point is 00:24:07 And so that curiosity is so incredibly important if you wanna level up. Totally agree, totally agree. One of my pillars is decision-making, right? And I say our days are built of decisions and people talk about, well, what about choices? Well, choices are external, right? Like I've got a choice to talk to Adrian or Brad, right?
Starting point is 00:24:29 I can't control that. Those are the choices that I have. The decision is who am I gonna talk to, right? So I'd love to talk to you about the importance of decisions and I'll start with Dr. Brad. Like more importantly, from a financial perspective How important or not important are? Emotions in making financial decisions. I know your answer because I follow you and I know where you're gonna say But I think it's important for the listeners and viewers to understand
Starting point is 00:24:59 Emotions when we talk about financial decisions Yeah, so I my conclusion is that we are absolutely wired to be totally self-destructive when it comes to money. And I've traced it all the way back to our prehistoric days of living in small little tribes of people. And if you want to understand why you've messed up around money, ask yourself what a cave person would do because that's how we've spent most of our time on earth. And so for example, crypto is hot, baby.
Starting point is 00:25:33 It's back, okay? Now I've been alive long enough to see people lose all their money like several times in crypto, but it's back and it's hot, okay? And what's gonna happen if it hasn't happened already, there's gonna be something in the back of your mind, because you're seeing all these people making money on crypto,
Starting point is 00:25:48 and I'm not sure how many actually are, but they're all over social media, right? And so what that does to your brain, the tribal brain, it says, oh no, the tribe's running in this direction. I need to go with them. And it's that sense of fear. It's fear that I'm missing out.
Starting point is 00:26:04 It's fear that I'm gonna get destroyed, whether it's people selling in the market or buying when it comes to investing. And so if you feel like everyone around you is getting richer faster than you, if you see people running for a certain shiny new object, it is gonna be so difficult for you to not go with the herd because this is baked into your DNA.
Starting point is 00:26:24 Your ancestors, if everyone, imagine a tribe of 150 people back in cave mandate, they all get up and they all run north. You're sitting there, guess what happened to the people who just sat there? They got picked off by the saber-tooth tiger because there's a reason everyone's running over there and it's life or death.
Starting point is 00:26:41 That wiring is inside of us. And so when we see something, even though it's not life or death, it feels that way. We have an animal brain. And so it's really difficult for people to stick with a financial plan, for example. They have actually done studies, and dead investors outperform living investors.
Starting point is 00:26:59 So wrap your head around that. Talk about lack of emotion. Well, if you're dead, you're not feeling any emotion, and you're not making any trades in your account. You do better than people who are alive because people who are alive get sucked into, I need to get rich fast or social media, for example, seeing people with outward displays of wealth.
Starting point is 00:27:19 So this is one of the things that we've actually found is that statistically speaking, most self-made billionaires describe themselves as frugal. You know, they're not the ones that we've actually found is that, statistically speaking, most self-made billionaires describe themselves as frugal. They're not the ones that are flashing the brand new cars. They're not the ones in the middle class home with two brand new cars out front. Those people are always going to be middle class, by the way. Studies show that the people who become wealthy
Starting point is 00:27:40 are money vigilant. So we talked about those beliefs. They believe it's important to save for a rainy day. They're sort of nervous about the future. They're taking chips off the table. They have a vision of the future that they want to invest in. They're not doing what we're wired to do, which is consume everything right now. The whole concept of saving goes against our wiring, let alone not sharing it all with the tribe. This is another huge thing from my socioeconomic background. If anyone got any money, you better share it. Like what's wrong with you?
Starting point is 00:28:10 You know? And so it kind of goes against that lower income tribe too for you to even be setting money aside. It's like, you're saving 20% of your income. Don't you know your sister's about to lose her house? It's like, what are you doing? And it's like, whoa, whoa, whoa, I love my sister. But by the way, it's just an example, my sister's doing okay.
Starting point is 00:28:27 But it's like, I got plenty of cousins who aren't and it's like, there's tons of pressure there. So the question you gotta ask yourself is, how can I save and invest for my future? Which by the way, is gonna put you in a better position to help out the people you love, frankly, and not fall into that. So for me, so much of our struggles with money
Starting point is 00:28:44 can directly be related to our emotional brain and that tribal sort of instinct that we have. Yeah, that's amazing. And I feel that a hundred percent the same way that you do, which is why I purposely asked you that question because I knew where you were gonna go. So now Adrian, for you, same thing for the entrepreneur, the solopreneur, the person that, you know, they're building a brand digitally and socially.
Starting point is 00:29:09 How important is decision making for that person? Decision making, I think, because we're emotional creatures when it comes to investing and money. I don't believe that anyone has the stomach to consciously invest and win. So the decision is almost one of the most difficult to say, because we can't see into the future 30 years, trying to wrap our minds around time is always so tough to do. When we're having a great time,
Starting point is 00:29:42 moments are fleeting, when we're bored, time seems long, and now we're trying to look, what moments are fleeting, when we're bored, time seems long. And now we're trying to look, what does my life look like when I'm 65 or whatever age? And so to think, I need to put money in right now, money that is tangible that I could go spend, make that decision every day or every month consciously to then say, and I'm not going to touch this money and it's going to be there in 30 years. I think that that is so hard of a decision to make. And I think that's why you need to make the decision to invest one time versus consciously
Starting point is 00:30:15 every day or every single month. And what I mean by one time, this is one decision you have to make and really not think about is you set up a decision to say, I'm going to invest a percentage or a dollar amount every single month. And that's what we call in finance, dollar cost averaging into the stock market, for example, into like a target date fund. And then that is automatic, it's passive.
Starting point is 00:30:39 And then you don't think about the decision. Because I think the problem is when you think about the decision and you're looking at the stock market and it's high or low, our emotions come into play. Well, if it's high, you might say, you know what? It's a little too expensive. I'm going to wait till it dips down. And then if it's crashing, you're like, you know what? How low is this thing going to go?
Starting point is 00:30:55 I'm just going to hold back. And so you don't get into the game. So you just got to make that decision actually one time. If anything, I'm oversimplifying, but how easy, if you want to be a millionaire and have money work for you, you just got to make the decision once. You set up the account, you pick your number of how much you want to dollar cost average and you set it and forget it. And that one decision could literally make you a millionaire depending on that value
Starting point is 00:31:18 and how long you're going to be investing for. If you try to make it an active decision, I think you lose. Totally agree. And I love the fact that you said that too, because, you know, as I was talking with, with my kids and we were talking about a million dollars, right? And so, you know, Brad, Adrian already called you and I old, right? But for you and I, when we were younger, a million dollars
Starting point is 00:31:44 was a lot of money, right? I would argue today, a million dollars isn't that much. It's still a good amount of money, but I don't think it's a significant amount anymore. So much so that I truly believe that with the right plan and more importantly, the right strategy and the right financial acumen and awareness that you have, you should be able to make a million dollars a year, right? Because there are people that make a
Starting point is 00:32:11 million dollars a month. There are businesses that make a million dollars a day, right? And I'm talking new money, not not rolled over revenue. I'm talking new revenue. And so I'd love both of your new revenue. And so I'd love both of your feedback or opinion on that. Like one, what does a million dollars mean today? And then what are things people can do to further Adrian's point to set that parameter to make that a realization, not just a dream? Well I'll share, this is my fifth year of making over a million dollars in a year. And I think that the things that changed from when I was making my first job paid $27,000 a year and I worked on like my stuff, most of my money comes from the internet, all of my money comes from the internet and I needed something
Starting point is 00:33:00 that could scale without my time. And I really think a normal job usually doesn't offer that. You have to have some equity into something or you have to be in sales and you have to be crushing it. But the internet is just a great avenue. There's so many opportunities where you can work on something once and it can scale. You can build leverage. So social media can leverage. And having an email newsletter, like I have 50,000 people on my email newsletter and with the click of a button, I can, 50,000 people can see my offer and then that, you know, percentage of them buy and
Starting point is 00:33:37 thousands of dollars can appear. I think that it's like understanding either leverage or things at scale that you can really make over seven figures. I never thought I'd be in this position, especially when I was making minimal wage after graduating. I think that no matter what you're doing, momentum I think carries forward. And so like it compounds in a way that's hard to fathom, but this is where I feel like working hard and sacrifice were things I did at the beginning and now I just have this momentum that keeps carrying. things I did at the beginning and now I just had this momentum that keeps carrying. Um, but I think the Avenue platform, one of our chapters in our book is, um, about how, how we make money and analyzing it. If, if you're in the right game, we use a metaphor that how you make money is a
Starting point is 00:34:16 game, how, and it's kind of like, are you playing the right game? Do you know the rules? Uh, and do you know, do you know like how, how, how long you need to play this game in order to get rich? And so when I was making 27,000 dollars a year, there was only one person in the entire call center that I was working at that made six figures. It was a manager, and the manager had been there for 14 years. So that to me is like the rules of the game.
Starting point is 00:34:40 If I want to make six figures at this call center, I probably need to work 10 years here and be on time and slowly start increasing my income. So, some people are in scenarios like this, but they never really map it out. When I learned the answers of how the rules of the game of this call center is to make six figures, I was like, wow, I'm in the wrong game. I need to find a different game to play. Some people have resistance to changing the game they're in, aka changing jaws, because they have like, it's like lost opportunity cost of like, well, I went to college for this major, or I've already been with this company for six, seven years. Like, what happens to all this time I put in? When reality is,
Starting point is 00:35:17 if you are unemotional, you just take a look at the rules. Like, you know what? If my goal is to, you know, have financial freedom or make more money, then I really need to change the game. And I think if your emotions are wrapped up in your identity of your job, this is what makes it really tough. I feel like when I was a full-time minimalist, I got to really practice this idea of detaching my identity to consumerism or even my job and my income. And I think that's a great practice of like,
Starting point is 00:35:47 that's really challenging for Americans because we're constantly marketed that the more stuff we have, the better it is. We need the fanciest upgrade. Like our identity is marketed that it's wrapped up into what we own, the car we drive and our house. And I think it's just like, I'm not telling everyone you need to live in a van like I did,
Starting point is 00:36:05 but I do encourage you to explore what your identity could look like if it, if it wasn't defined by your job or any of the stuff you own. Cause I think that's a great position that will allow you to make decisions for yourself that are, that could be better for your life. Um, because you're not attaching it to, to something that really has nothing to be part of you. Amen. Brad, your thoughts on a million dollars.
Starting point is 00:36:27 Yeah, so I would say that a million dollars goes fast if you're spending it. And if you look at a million dollars, though, as an asset that's going to spin off cash for you, that's when it starts to look really good. And so we talk about in our book, the 4% rule, which is essentially how much money do I need to set aside to have freedom.
Starting point is 00:36:50 And so one of the things that we define in the book is, what is rich? It is owning your time. Owning your time. And by the way, so as a psychologist, I've read all the studies on owning stuff. And it turns out that the stuff doesn't really make you happier.
Starting point is 00:37:04 I mean, I think we're all here to like have a good experience in life, you know, to be around the ones we love, to have happiness, have joy, help other people have that experience and stuff just doesn't do it. And so if you're addicted to stuff, I worry about you because what I have found is that when young people come to me and say, hey Dr Dr. Brad, I want to become rich. And I say, well, why? And it's like, well, I want to get a Lamborghini. I'm giving sort of the extreme example here.
Starting point is 00:37:30 I want a Rolex, I want a Lamborghini, I want a mansion with a pool. I start to get a little bit concerned about that, to be honest. And I understand why we're attracted to that stuff, but unless that young guy, young woman sort of shifts their mindset a little bit, I know what's gonna happen
Starting point is 00:37:43 because I see it happen all the time. They're gonna get a six figure job, incredible. And then they're gonna go lease a Mercedes and then they're gonna go get the most expensive apartment they can get. They're gonna get the best stuff they can get. They're gonna get a new wardrobe. And people can stay stuck in that cycle
Starting point is 00:37:58 of not creating any wealth for a very long time because they got the wrong focus. And so we're trying to reorient people to owning your time. And so that's where a million dollars spinning off 40,000 a year for you. It's like, well, how much more of your time can you own by doing that? And I'll also say this,
Starting point is 00:38:15 I believe that everyone can become a millionaire. And by the way, without any fancy hacks, quite frankly, like I'm in it for the hacks too, right? I want to increase my income, et cetera. I'm a multimillionaire now because, I'm a multimillionaire now because of what I'm about to tell you. And I became a millionaire working in a public school,
Starting point is 00:38:36 as a psychologist in Hawaii. And I became a millionaire by doing this one thing. When a dollar comes into your life, you save and invest a percentage of that for your financial freedom. And so I've run the numbers on this too. $5 a day invested at average market returns. So you don't even have to do anything crazy with investing
Starting point is 00:38:56 is a million dollars in just 42 years. And I say just 42 years, and I know you're saying 42 years, that's forever. And so I always say, well, then invest $6 a day, get there faster. And obviously you wanna level up, but I truly believe that everyone could absolutely be a millionaire. Just by doing that, that's how the math works.
Starting point is 00:39:16 But to your other point, let's say that you're making 100,000 and you really wanna make a million a year, right? And so how do you do that? Well, as Adrian said, are you playing the right game? Because you might not be playing the right game and you might say, well, how do I play that new game? Well, this is where you have to look
Starting point is 00:39:34 at almost going to another tribe. Okay, so now I'm back to my tribal metaphor here. So I grew up in a lower income tribe and we all did things a certain way. Nobody had a 401k, nobody was doing that. And you know, money comes into your life, you spend it. Not on lavish things. Whatever, it's gone.
Starting point is 00:39:49 That was my tribe. When I wanted to become a millionaire, I had to learn it was almost like going to a new country. It's like, these people trust the stock market? Are you kidding me? Isn't that a bunch of greedy bankers taking all our money, keeping us poor people suppressed for my entire family?
Starting point is 00:40:02 I have to put my trust into them? Well, guess what? That's what rich people do. Rich people have financial family. I have to put my trust into them. Well, guess what? That's what rich people do. Rich people have financial advisors, they have CPAs, and you have to overcome all these mental blocks because it's like this tribe is doing things very, very differently. And so that's what I think you need to do
Starting point is 00:40:18 is keep looking for, well, what is that tribe that's making a million a year? What are they doing? Or making a million a month, what are they doing? And then you have to, what you got to do is study them. Study their mindsets, their habits, what are they doing? How are they looking at the world? What sort of businesses are they in?
Starting point is 00:40:32 Because what I have discovered is if you decide what it is you want, and you can find some models on people who've gotten it, it's a very simple path. You just replicate it. It's like nobody's out here doing magic. Maybe there's a couple people who are. But most of it, you can replicate it. When I decided to be a psychologist, it's like, oh, how do people do it? Oh, well, they do this and this and this. Okay. And the first time I tried to get into graduate school, I wasn't accepted. And I'm like, okay, well, what do I got to do the next time to get accepted? It's like,
Starting point is 00:41:02 if you decide you want it and you're willing to put in the effort, you can absolutely have it, but understand this other people have achieved these things, you just need to figure out the formula and replicate it. Love it. Absolutely love it. Adrian, Dr. Brad, you both have been so amazing with your time today. And this was a straight financial master class.
Starting point is 00:41:23 And so I applaud you both for for the work that you're doing in the communities that you're a part of and more importantly and selfishly for the community here at Mick Unplugged so definitely appreciate the work that you're doing so where can people find and follow you and I will make sure in the show notes and descriptions we have links to the book and everything as well too. Awesome. Yeah, our book, Start Thinking Rich,
Starting point is 00:41:48 is available everywhere you get books. But as a way we can say thank you for having us enter your audience, we do have a place that can get extra bonuses, resources, tools, and worksheets. Also a really amazing community. We just did a, we have a monthly mastermind that we just did where we kind of go over
Starting point is 00:42:03 the same financial process my wife and I do that kind of help us keep our finances in touch, a pulse. We just do it once a month and that's how we manage all of our wealth. The funny thing is I remember when I asked Brad this, I was like, do rich people budget? And he's like, the truth is rich people don't budget, but we do plan. So it's kind of one of the things that we bake into our community. So that resources and more is at startthinkingrich.com slash unplugged. And that's a special link just for your audience here to get it.
Starting point is 00:42:34 Otherwise you can get the book everywhere. And I'm on social media. You can look me up at Adrian Brambila and then that Dr. Bad Clowns as well. We're on all the platforms. Good stuff. When is the next robot competition? Next time you're in Austin, let's break it down.
Starting point is 00:42:48 Hey, I'm there. You know, I'm close to Austin with my oldest son, so I will definitely be out there. Epic. Awesome. Dr. Brad, any final words of wisdom for the group? You know, I feel like the biggest thing is to just realize that you can have everything you want to have And if they can do it you can do it. And so if you can just flip that switch Can have anything you want in life. I'm convinced and I believe it totally agree totally agree again Thank you both for taking time for the listeners and viewers Remember your because is your superpower. Go unleash it.
Starting point is 00:43:30 Thank you for tuning in to Make Unplugged. Keep pushing your limits, embracing your purpose, and chasing greatness. Until next time, stay unstoppable.

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