Mick Unplugged - How Did Jeremy Jenson Turn STRUGGLE into LEGACY

Episode Date: December 30, 2024

Jeremy Jenson, CEO of Encore Search Partners, has led the company to five consecutive years as Houston’s fastest-growing business. Rising from an underprivileged upbringing in Alief, Texas, and raised by a single mother, Jeremy’s journey is rooted in humility, resilience, and the values of perseverance and adaptability—qualities that drive his leadership and the firm’s success. Jeremy will share insights on the role of culture in scaling businesses, lessons from his journey to CEO, and how his focus shifted from seeking admiration to finding fulfillment. He’ll also discuss the transformation of an ammo manufacturer into a global player and share stories from his personal travels. Takeaways:  ●       Healthy competition drives better sales performance. ●       Prioritize content over cold calling. ●       Culture thrives on clarity, consistency, and accountability. Sound Bites: • "Great leaders have the foresight to anticipate challenges before they arise." • Life and business are about constant self-discovery and redefining what truly fulfills you."  Connect and Discover LinkedIn: https://www.linkedin.com/in/jeremyjenson Instagram: https://www.instagram.com/jeremyjenson/?hl=en Website: https://encoresearch.com/ 👍 Stay inspired! Like, Share, and Subscribe for regular doses of inspiration and practical advice. 🔔 Hit the bell icon to stay updated on our latest content. 💬 Share your thoughts and suggestions for future topics in the comments! 📣 Comment below: What is your BECAUSE? Let's discuss how this powerful shift can impact your journey.   𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Instagram: / mickunplugged  Facebook: / mickunplugged  YouTube:  / @mickunplugged  LinkedIn:  / mickhunt    Stay updated on my latest podcast episodes: Spotify: https://open.spotify.com/show/2cUp7JR... Podbay: https://podbay.fm/p/mick-unplugged Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/id1731755953   Visit my website: https://mickhuntofficial.com/See omnystudio.com/listener for privacy information.

Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game changing conversations. Buckle up. Here's Mick. Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged. And today we have an extraordinary guest who is the founder of Encore Search Partners, Houston's largest privately held executive search firm. Under his leadership, the company has been recognized as one of Houston's fastest 50, sorry, has been recognized as Houston's fastest 50 companies for

five consecutive years. There were a lot of F's in there, Jeremy, but I was trying to get out. But please join me in welcoming the innovative, the driven, the accomplished, the man who now has to go get new tail lights. Mr. Jeremy Winston. Jeremy, how you doing today, brother? Excellent, man. I'm doing well. Good morning. So you got to tell me, bro. Like you just told me you had your tail lights stolen at 3am. What kind of freaking tail lights do you have that people just want to go get? Well, now I don't want to tell everybody because apparently there's a great black market for them.

Yeah. So I've got two cars that I park in my little circle driveway right in front of my house. The fancy car is in the garage but I've got a BMW M8 competition. I've got a Ford Raptor and somebody just came and just ganked the tail lights off the Ford Raptor at 3 a.m., and so we caught him on camera, but you know, that's one of those things where we might just chalk it up to the game. Chalk it up to the game, you know? With my insurance background, I literally have like

40 insurance agents in Houston right now that are just looking up to see if you're their client. So we have to be careful. Yeah, yeah. Man, so Jeremy, very honored to have you on, man. Like it's not every day that we get to talk to one of the moguls in the executive search game, man. So I would love for you to just share a little bit about your background before starting

executive search partners. Like what made Jeremy Jeremy, right? Like I don't wanna talk about the college dropout, but let's talk about the college dropout, right? Like let's go deep into Jeremy Jensen. Yeah, man, there's probably a five minute answer and then there's a 55 minute answer. So I'll give you the five minute answer.

Let's go. So born and raised in Aleve, Texas, which is Southwest Houston, a very underprivileged poor community. My mom had me at 16 years old. My dad left and abandoned my mom, my brother and I at a very young age. He left whenever I was eight years old. And my mom had to work two jobs just to make ends meet, right? To live in an apartment complex, right?

In a decent area of town. And so, you know, that forced me to kind of, you know, make friends really easily because we were constantly moving all the time. My brother kind of didn't have the same skills, right? So instead of him developing friends easy, he kind of became the kid that just sat by himself during lunch in the cafeteria or in the library rather, right? And so I'm glad that it had that effect on me. But I played sports growing up, soccer in elementary school, football in middle school and high school, that taught me teamwork, you know, competitive drive, coachability. And I was a standout, you know, seventh grade, eighth grade, ninth grade, tenth grade. And then, man, you know, it had always just

come naturally to me. And then by the time we got to 11th and 12th grade, when you actually had to like, put in the work and hustle and grind and then spend that time into the gym, you know, other folks just started lapping me, man. And that was a big ego hit for me. And and and so I'm the kind of guy where a lot of the stuff, it kind of just comes natural. Right. And and then, you know, I haven't really learned until now that I'm a dad, a father of three kids myself,

that component about, you know, focus, discipline, hard work. I recently went on a weight loss journey and lost 77 pounds over the last year. You know, it's just kind of like that take no shortcuts mentality, man. But, you know, I would say that it's kind of like the reverse engineering and finding the cheat code in order to grow things is my superpower. That's a big reason why I've got a 40 person direct hire recruiting firm here in Houston is instead of me rolling on my sleeves and doing a lot of the sweat equity myself,

I did a good job of just delegating and elevating, and focusing on business development, focusing on but you know to answer your question you know grew up in a poor community single mom kind of had a chip on my shoulder because ever ever all the other kids were getting nice new cars right nice new clothes you know I was you know wearing the Stefan Marbury spalding, you know, shoes. I didn't have Jordans, bro. I didn't, I didn't have any of that. Mike, you have the $30 Stefan styrofoam, the hockey and

melange ones, if you remember that we're about the same age, but, but, but it was tough, man. And I think a lot of that, I wouldn't say insecurity or humility or whatever you want to call it, right. But that kind of fueled my success because I really wanted people to be proud of me. I wanted them to know that I was successful. Right. And so, you know, there's a lot of entrepreneurs that make their millions and they kind of like do a good job at hiding it.

Well, I don't know if it was just poor Jeremy growing up and now he's successful, but you know, I've got the Ferrari FA, right? I've got the inmate cop. I've got all of the shiny new objects and toys. And I think that it's, it's really driven by that, that wounded child that grew up in the apartment complex in the, in the nice neighborhood. You know what I'm saying? And so I probably need to work through that through therapy or something like that. But, you know, I'm just that one kid that was smart and I used that intelligence and channeled it into

starting my first company when I was 24, kind of tweaking the business model at 26. And then here we are fast forward 14 years later and we're number one in Houston. I love that and that's an amazing accomplishment man. I want to unplug a couple of things that you just talked about in your opener. So you know, make unplugged, we talk about your because, that thing that's deeper than your why, right? I could guess Jeremy's why, right? Like you talk about, you know, proving yourself, right? But your because is that internal thing that holds you accountable to doing whatever that standard or goal is every day. And

so, you know, it changes over time, right? Like, I'm sure your because when you were younger is not the same because that you have today. I'd love to talk just briefly about your because and how that transitioned. So like young Jeremy, what was that because? And I think we heard a little bit of it, right? And then college Jeremy to entrepreneur Jeremy, like how did your because change for you? Yeah, I mean, you know, really I haven't even thought,

you know, of those early days very much to be quite honest, right? You know, I've been hyper-focused on growing this business since 2010, as far as the because back then, maybe I wanted respect and admiration from people who I respect and admire, right? And I don't think that that's changed over the last 30 years.

I think what has changed is the people who I respect and admire have changed. You know what I'm saying? And so, you know, when we're in high school, who do we respect and admire? The captain of the football team, the prom king, the head cheerleader, right? And maybe we wanted to vie for their attention, right? Vi for their respect and want to be included in the cool crowd. Right. And maybe we were willing to sacrifice our morals right, vie for their respect and want to be included in the cool crowd, right?

And maybe we were willing to sacrifice our morals or our character even sometimes in order to get access to that room, right? And you know, I can say whenever I went through a divorce in 2019, the people who I respected and admired back then is very, very different from the people who I respect and admire now, right? I was idolizing the single dudes that were, you know, popping bottles with the bottle girls, you know, at 3 a.m. And I thought that that was the standard for, you know,

what it was in order to be successful as a wealthy single man in the city of Houston, right? And I tried to pursue that lifestyle and realized not only does this not make me happy, it leaves me empty, right? It leaves me challenging my own self-worth and feel unfulfilled, right? And it was kind of counterproductive

than just fucking sitting at the house, watching Judge Judy at midnight on a Saturday night, right? But, you know, I've found true love here recently in the last six months or so, and it's a young lady that prioritizes health and fitness and nutrition and physical activity and traveling, and she's kind of really helped me reframe my mindset on what success looks like on us driving into the future.

Yeah, man. You know, one of my one of my good friends, accountability partner, mentor, Carlyle Sir Crumpler, you know, he always asked me, you know, Mick, is it about happiness or is it about joy and fulfillment? Because when you seek joy and fulfillment, what you realize is your true self. And that's what I hear with Jeremy, right? It's like, throughout everything, it's like, what fulfills you? And sometimes you need to empty the cup to get filled again with something new. And to me, that's what life and life journey is about, especially in the business side

of things, right? Like when you're starting out and it's you and maybe one other person or you and a couple of people, or sometimes it's just you, right? Like that cup has to get filled and then it changes. And that changes you as a human being too. And I say this all the time for entrepreneurs, especially those that are starting out, make sure you're willing to step into the game

of entrepreneurship, not just dabble, right? It's different than being a side hustle. Side hustle is one thing, but when it's the main thing and you got to keep the main thing, the main thing, like make sure you're really prepared for those lessons that you're going to learn. And to me, again, I go back to joy and fulfillment because if it was just about being happy, I probably would have never lasted as an entrepreneur because happiness lasts until you got to make your first payroll.

It's like, oh crap, what's that? You know, what's funny is, is us as entrepreneurs and you know, I went to a luncheon one time that was facilitated by a gentleman named Cameron Harold, who's the founder of the COO Alliance, very successful entrepreneur. But he showed like these 13 characteristics and he went through them in the slide and he goes, what are these the characteristics of? And then everyone said, oh, an entrepreneur. And then it went to the next slide and it said, no, a sociopath.

Right. And so like for us as entrepreneurs, we kind of have to be wired differently in order to pursue, you know, that that direction in our careers. But one of the things that I found is, is that happiness and success is a moving target, man, where it's like when I when I started, it was like, man, if only I could make two hundred and fifty thousand dollars a year. Right. And then I made two fifty and then all of a sudden it was like, man, if only I could make $250,000 a year, right? And then I made 250 and then all of a sudden it was like,

well, now I gotta make 500. Then I had to make a million, right? And then when I was making a million dollars a year, it was like, oh, you know, now I gotta have 20 employees. I gotta have 30, 40 employees, right? And so now you fast forward 15 years and it's like, you know, we're doing a million dollars a month in revenue.

And I've got my team sending out six figure invoices and it really doesn't bring me a tremendous amount of joy or happiness because it's almost kind of the status quo now. Right. So I would say I had way more fun and it was a lot happier those early years when that $20,000 direct deposit from the client hit the bank account and it fucking meant something, man. Yeah. And I think we rob ourselves of that joy whenever we're super early career because

we're always hustling and grinding wanting more, you know? And so I want to kind of pivot and give you two experience shares from from a couple of things that you just shared Number one, I think early Jeremy You know, I chased money right and then I got money and I went through a divorce and I cut my money in half and I woke up the next day and was like Oh, wow, like that didn't really hurt that that right? I still have a very successful business. I have my health, I have my children's health. And then I channeled that energy and then I chased power, right?

And so like, well, you know, what is power? Okay, head count, right? The more people that I can lead, more soldiers that I can develop, right? And I built this company and that, you know, you introduce more people in your business, there's gonna be more headaches, right? There are very unpredictable variables, right?

And then over the last few years, I kind of chased influence, right? And I kind of hyper-focused a lot of my direct marketing strategies that I utilize on LinkedIn and I channeled that onto Instagram after I created an Instagram in 2019 and created some notoriety. I started a dating podcast. I had a different path to success podcast.

And again, all of that kind of left me unfulfilled until I went to a legacy planning seminar in February that was facilitated by a group called Petra Coach. And I realized that all of that didn't mean shit if I didn't have purpose. Right? There you go. Because they say that a man who doesn't have purpose will seek pleasure. And I think we all know that pleasure is fleeting, right?

That doesn't really bring true happiness. I think true happiness as men is really bred in moments of achievement, right? When we're achieving and it's really easy to hit these milestones when you're in your 20s, right? The first time you buy a house, the first time you set up your investment accounts,

you buy that dream car that you wanted, right? You have kids, you build a family, you start a company, you hit certain revenue milestones. As me, as a 40-year-old man, it's much more difficult to hit that next level of achievement. Yeah. So it's important to really channel that humility and that gratitude component and be a little bit more

comfortable in how far you've come and not how far you still need to go. I love that. I love that, man. So let's talk to entrepreneurs right now, because you're, you know, best, fastest growing, best company in Houston, right? Like I'll brag for Jeremy so he doesn't have to write it like? Like you are the gold standard in the city of Houston and the state of Texas. What that tells me is that you prioritize culture. And I think that that's where entrepreneurs,

and I don't care any size, where they get it wrong, where they think, oh, I've got a team, I'm gonna let my team do their thing. Your job as a CEO is to be culture. So how did Jeremy make culture a priority at Encore? Yeah, I mean, it's definitely been about eight years in the making. Whenever we were a small company,

I'm flashback 2015, 2016 2016 had five, six employees. I knew that I was the best recruiter. I knew I was the best salesperson, the best at calculating commissions. Right. And I was kind of a control freak to some extent. And if you didn't do it my way, you were doing it the wrong way. And mind you, I was in an unhappy marriage. I was going through a divorce. I was very arrogant, cocky, I was super,

super aggressive in the way that I communicated with my team and that bred a tremendous amount of turnover. And then in 2016, I brought in a vice president to help come implement processes, systems and accountability and he brought a system called EOS, the Entrepreneurial Operating System. Right. And he's actually my EOS integrator. He was hired as VP, promoted to COO, and he's now the president of the company. He's been here since October of 2016. And really the culture was developed by implementing our mission, our vision, our

values, and really being hyper consistent on interviewing, coaching, hiring, firing to those core values. It required a tremendous amount of openness, honesty, authenticity, vulnerability as a leader, right? If maybe we were going through challenging times, not hiding it from your people. Whenever we were experiencing big wins, being transparent about the revenue figures and the profit figures.

Right. And I think that transparency and that honesty and vulnerability from leadership breeds trust and camaraderie. Right. I don't think culture is built on having fucking ping pong tables right in the break room. I think that's a common misconception that, oh, we've got, you know, fun, fun. Is my unlimited PTO. We've got great culture. Right. I think that as long as you have clarity around what do you stand for and why you stand for that and you provide consistency,

then your culture will organically take care of itself. Right. The culture at GoPro is different than the culture at Microsoft is different than the culture at, you know, Tesla is different than the culture at Exxon mobile, but as long as people know what they're signing up for and are excited to live those values each and every day, then that's going to breed a positive culture that's congruent with what leadership wants. Totally agree.

And I want to add on to something you said about hiring and terminating to the values, because here's what I, again, here's what I see a lot of leaders do wrong. Oh, well, you know, Jeremy's been with the company for 15 years and, you know, Jeremy's managing $2 million of accounts. And if we let Jeremy go, then all of a sudden now we got to figure out what to do. And I'm like, well, so what?

That's what you're supposed to do. If Jeremy is crushing your culture, then you're about to have 30 Jeremy's really, really soon. Because all it takes is one example to be the norm. And again, I think that's where people go wrong. They're fast to hire and slow to fire. And it needs to totally be the opposite way because the moment someone's not adhering

to the values of your company, all it takes is one other employee to see that. And now you have two and then you have four and then you have 20 and then you have a hundred. And now you have two, and then you have four, and then you have 20, and then you have 100. And now you're stuck with trying to figure it out. Or you're a company that's run by your employees. And people might think that that sounds great, but that's the worst thing that can happen.

I can promise you that. A hundred percent, man. You know, one of the, there were two things that I've learned over the last five years. The first thing that I've learned over the last five years. The first thing that I want to share with your listeners is if you fire your top salesperson, right? Because they violate core values or, or they're toxic or combative or, or whatever you want to say, right? If you fire your top salesperson, then guess what?

You have a new top salesperson. 100% of the time. I'm not right. It's true. You let go of Tom Brady, you have a new starting quarterback the next season. Correct. Yeah. Okay. That's number one. And I forgot what the second one was just because I was so passionate. No, no, that's right. So it's you've got to be quick to fire and not let the rest of the team see that you tolerate that because I will tell you your culture is the equivalent of the

least value that you accept. So if you accept tardiness, that's your culture. If you accept cutting corners, that's your culture. Absolutely. And another thing that we rolled out, I remember what it was now. One of my colleagues in EO, the Entrepreneurs Organization went to,

you know, kind of like an executive education strategy session at Harvard last year. And he sent a screenshot of the presentation and it basically said there's two types of cultures, right? There's companies that run it like a family and then there's companies that run it like a sports team. And that was a huge eye-opener for me because I realized that we run it like a sports team.

And as long as you communicate that to your team and you're consistent with actually living out your words through action, then I think that's perfectly okay. Right. You know, you think about where do you live? What's safe? South Carolina, South Carolina. Right. So Cam Newton was a great quarterback for many years for the Carolina Panthers.

Right. Newton was a great quarterback for many years for the Carolina Panthers, right? But that didn't mean anything until whenever he wasn't performing to the standard of what he was being paid for, right? And so unfortunately, they had to make a change. Right? And so we tell our team, we don't care how much revenue you've generated for the company in your history with the organization, we're going to hand the ball off to the person that gives us the highest probability to score. Right. And just because you've been here for six years, doesn't mean that you get

exclusivity to those key accounts. If I have a rookie, right. That's coming in and he's got the right skills, experience, work ethic in order to increase the probability to close. Right? And so that consistency really breeds them self-managing themselves because it doesn't allow complacency. I freaking love that because when I talk to organizations

and I'm working with the sales team, I pretty much mimic that exact same thing. When I'm talking to the CEO or the VP of sales. I'm like, okay, let's think about this. You say that you have your sales people in different niches and if it's this type of niche, it always goes to Jeremy, right? Well, Jeremy knows that.

And I promise you, Jeremy's getting complacent and he's not going to be as hungry because he knows you're feeding him 100% of that business. If Jeremy has competition, and if Jeremy is the salesperson that you think he is, Jeremy's going to start rising and closing faster and producing more. And again, I think another, I say myth that CEOs follow is, you know, I'm gonna silo these people into these silos. I'm not saying that silos aren't right, but you can't have a one person silo

and expect that silo to be the best silo that it could ever be. Absolutely true. Yep. So let's talk about the success you've had in Houston with your company, Matt. Like again, culture's dynamic. I know that that's there,

but it also takes that visionary, which is Jeremy. It takes that visionary to see where the world and where the trends are going. And that's why I applaud you for being one of the top five CEOs in the world that I know, right? Literally, and I mean that from my soul, bro. Thank you. Because the characteristic of the best that I know, right? Like literally, and I mean that from my soul, bro. Thank you. Because the characteristic of the best of the best, the elite ones of one, is they can

see things that most people can't see. And they know how to build the plans before that they can become a problem or a challenge so that you can build, hey, we're going to run into this obstacle. Here's going to be our plan of attack. Doesn't mean it always works, but at least you know that it's coming. How has that been a part of who you are? Because I know that that's a part of who you are. Yeah, so, you know, I remember I told you

that I was really smart whenever I was in primary school, right? Yep. And so I have a unique ability to look at data and to come up with hypotheses and then I'm very, very quick to act, right? Once I have information, I don't really sit on it, right? And, you know, unfortunately, sometimes I get it wrong

because I move very quickly, but more often than not, right, because it's an educated decision, right, it pays off, right? And so, you know, really analyzing the data, looking at market trends, I think one of the biggest things for us to grow our revenue over the years was, you know, I think I saw on LinkedIn where a company paid McKinsey to come in and they paid him $2 million in consulting fees in order to come up with a strategy in order to increase revenue and after paying them $2 million, they told them, well, we suggest

that you increase your prices by 10%. And it was like, yeah, no shit. Right? Like if I just increase my price, then my revenue is going to grow up. You gotta go up. But it was a big eye opener for me because it was like, you know, it takes the same amount of energy to take a deal from origination to close, whether it's a 10K fee or whether it's a 100K fee.

Yeah. Right. And if we focus on building a brand around 100K fees and we become very consistent with direct marketing to potential buyers for 100k fees, right? Then that will obviously help increase our revenue with just the same level of labor right in the house, the same number of people. And again, it was really watching Steph Curry in the NBA and saying, Hey, look, if, if I have a 50% chance at making a two, but a 40% chance at making a three, well, I'm just going to shoot threes all day. Right.

That was a massive game changer for us in business just to have the discipline to walk away from the easy fucking sales and to be hyper consistent on our messaging and our branding in order to go get threes all day. There it is. I love that man. Yeah. And I'm sure we tell your clients that right?

Like what is our core focus? Who's an A client? Right. Why do these A clients buy from us? Who's the number one person in the market? How is their brand different than our brand? Right. Is there some confusion? What's, you know, you know, a lot of times it's, it's tweaking Who's the number one person in the market? How is their brand different than our brand? Right? Is there some confusion?

What's, you know, you know, a lot of times it's, it's tweaking the brand might be a way to increase revenue by 33%. Dude, I tell people all the time, when people hire me to come into their business, I tell them all the time, growth and scaling isn't as hard as you think it is. It's discipline. and it really is,

it's not easy, but it's just discipline. It's how do I not get distracted by low hanging fruit? How do I not make other people's priorities my priorities? And then scaling doesn't be, isn't hard, right? There's no rocket science to scaling, right? Like, hey, if I've got to sell 5,000 widgets, then let's go sell 5,000 scaling, right? Like, hey, if I've got to sell 5,000 widgets, then let's go sell 5,000 widgets, right? I don't need to figure out, you know,

the quantity of this and the color of this. No, I just need to sell 5,000 freaking widgets. Let's just go sell 5,000, right? Yeah, you know, one of my good friends, he's a client of mine, they're an ammo manufacturer, right? So he's got 30 employees here in Houston, and then he's got a factory in Mexico with 2000 employees to just make ammo all day. And for years, he's been selling right

to local police departments and, you know, sporting goods stores. And then, you know, a couple of years ago, he's like, why can't I sell to like the nation of Israel, right? Saudi Arabia. And so by being hyper focused on chasing that business, he's been able to 10x his revenue, right? Just because he's targeted the right clients through can focus, discipline and accountability, right? That's what you talked about that, that lack of discipline where people can get distracted. I think that focus and discipline are critical whenever you're an entrepreneur.

Dude, I think we just need to do a master class for CEOs. Charge everybody like 25 grand to sit in on this master class and we together will help them scale their business in two hours because we can do it. Well, it's funny, another big light bulb moment came for me whenever I started to consume different content, man. And you know, whenever I first created that Instagram in 2019, my feed was like bikini models, right?

Uh, and you know, the algorithm almost knows us better than we know ourselves sometimes, and then I started to retrain the algorithm to where now it's Alex Hormozi, right? Yeah. Cody Sanchez, right? You've got so many thought leaders in the B2B space where we can get those master classes for free. Yep. Just by retraining the way that we think, man. Absolutely. Freaking love it. Jeremy, I know you're a busy guy, so I appreciate you taking some time just to talk to the viewers and listeners. What does Jeremy have going on? What's coming up next for Jeremy?

Man, hiring over the last 12 months, companies aren't creating positions the way that they were in 2021, 2022, right? Whenever they were getting infused with all this PPP money and ERC money. And so a lot of the growth that we've had has been penetrating new markets, right? And so what we wanna do is we wanna really invest in more demand generation, right? And not as much lead generation.

And what I mean by that is, is for so long, we've been so reliant on cold-call it, right? We've been so reliant on going and trying to acquire a customer just through brute force. But whenever we've reverse engineered who are our A clients that have signed up with us over the last 24 months, it's been due to providing content and establishing ourselves as thought leaders in our space.

And then by the time they engage us, they've already decided that they're ready to buy, right? And so we're hiring more marketing people, we're hiring more people that are skilled with social media advertising and things of that nature, and being a little bit less focused on some of the old school strategies on client acquisition, right?

Because the reasons why people buy in a digital age are very different maybe than the reasons why they bought 10 years ago. Absolutely, the reason, the path of how they buy. And honestly, now people know what they wanna buy before they contact you. Like pretty much they know, they've done their research, they know your pricing structure,

they need you to be a concierge in the process. Right, and that's what I train salespeople on, just be a concierge now. Like you don't need sales tactics, you still need to build relationships, but where you build those relationships are different. And the approach that you have should be that of a concierge, not of that of somebody who's going to just spit out a bunch of knowledge because people have knowledge now. It's there.

Jeremy wrote, where can people find and follow you? You know, the two best places to find and follow me are if it's business related, right? LinkedIn is the number one resource. It's just my name, Jeremy Jensen. I've got a little goat emoji after my name, the CEO of Encore search partners. If you DM me there, I'm 100% going to reply, right? If you want to follow the personal life, follow me on Instagram. It's just my name, Jeremy Jensen, J E N S O N.

And, you know, I'd be happy to do a follow back there, but man, I have a lot of fun with my three boys, with my girlfriend. We just got back from Belize yesterday. Nice. That was an exciting trip that we did over the Thanksgiving week. I'm going to Poland this month to meet the future in-laws.

That's gonna be a super exciting trip. It's like 14 degrees there right now. So that's a little bit scary for a Texan. It's not Houston. Yeah. Yeah. But, but man, I'll tell you, man, I'm really excited for the near term. And I've got a lot of ducks in a row, right, in my business and in my investments. But man, really hyper focusing on getting fulfillment through

my personal life is something that I'm super excited about in the near future. I'm excited about that for you, brother. For everybody, just know Jeremy's an amazing follow both on LinkedIn from Business Strategy. He gives out a lot of free stuff that he shouldn't be giving out for free. And then on Instagram, you'll get to see some behind the scenes things with Jeremy Jensen. Jeremy, brother, I appreciate you more than you know, my man. Excellent, man. Thanks for having me on.

You got it. And for all the listeners and viewers, remember, your because is your superpower. Go unleash it. Thank you for tuning in to Make Unplugged. Keep pushing your limits, embracing your purpose, and chasing greatness. Until next time, stay unstoppable.