Mick Unplugged - I Went from ZERO to VIRAL with Alton Walker's Tips!

Episode Date: January 23, 2025

Alton Walker is a versatile comedian, speaker, and social media influencer known for viral content like his God Ain’t Please rants and Animal Church Voiceovers. He’s opened for comedians l...ike Kevin Hart and Mike Epps, and is the lead writer and on-air personality for “The Morning Hustle” (Urban One/Reach Media). Alton has collaborated with influencers like Desi Banks and B. Simone, and tours with Rickey Smiley. He also empowers youth through his NextIn Line Network, offering workshops, speaking engagements, and comedy performances. In today’s episode, Alton shares personal insights into his failed venture into stock trading, refocusing on his comedic purpose, and the role of social media in his career. They also explore the deeper fulfillment derived from comedy, the impact of inspiring audiences, and the importance of embracing greatness. Takeaways: Staying true to one’s talents is important Recognize greatness to seize opportunities Embrace and own greatness Sound Bites: "I don't bash people; I highlight humor in our everyday experiences." "Authenticity trumps perfection in content creation."  Connect and Discover Instagram: instagram.com/altonwalkershow/?hl=en Facebook: facebook.com/altonwalkershow Website: thealtonwalker.com Youtube: @mrwalker1   𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.com Apple: https://podcasts.apple.com/us/podcast/mick-unpluggedSee omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game-changing conversations. Buckle up, here's Mick. Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged. This one's going to be a little bit different. I'm starting with a public service announcement and a disclosure. If you are driving your car, go ahead and pull over. If you're eating food, put it down.
Starting point is 00:00:32 If you are drinking anything, sit the cup or glass down because Mick Unplugged and Mick Hunt will not be responsible if you wreck your car or choke on food or water today. Because today's guest is a versatile comedian, a speaker, a social media influencer, a media personality whose content has taken the internet by storm over the last several years. Known for his God ain't please rants, he has shared the stage with comedy legends like Kevin Hart, Ricky Smiley,
Starting point is 00:01:06 Mike Upps, and many, many more. But beyond the stage, he inspires and uplifts youth, conducting workshops and seminars on high schools and colleges. Ladies and gentlemen, I told you the disclosure in PSA. Get ready for an uproarious conversation with my guy, the person I consider top five comedian alive, Mr. Alton Walker.
Starting point is 00:01:31 Alton, how you doing today, brother? Man, what's going on, man? What's happening, bro? I'm just trying to be in your world, man. Man, thank you for letting me be in your world. For real, man, I appreciate it. Hey, y'all excuse my background, man. I got stuff falling off and everything on my wall.
Starting point is 00:01:51 All good, man. Let's give everybody- Don't you ever gotta break your old personal studio. So my soundproof stuff is falling off and everything. I want a background like yours. I'm like, look at his background. Hey, $5 still goes a long way, bro. $5 and I got you covered.
Starting point is 00:02:06 I got you covered, bruh. So we gave everybody enough time to pull over and to put all their food and drink down. So we gonna get into it, man. Like, again, I've been a huge follower of yours probably since the R&B workouts, right? Oh, yeah, man. When you taught me the Jodeci stuff, the KC stuff, right?
Starting point is 00:02:22 Yeah. It didn't work, I didn't lose a lot of weight, but it was still good. I gotta bring it back. So many people want me to bring it back. I just gotta find a time to do it, man. But now that RB workout was amazing. It was great, but when you stopped,
Starting point is 00:02:36 I gained all the weight back. I was a slim 225 when you had it going. That was one of the best events I ever created in my life, man, because we did a live event. So it was amazing. Sold out every time we did it, man. Man, that's amazing, man. And again, one of the top five comedians,
Starting point is 00:02:57 in my opinion, in the world, and it's my opinion, so anybody want to argue with me, hold up your phone and do a selfie, argue with that person you hold up your phone and do a selfie, argue with that person you looking at. But when did comedy become a thing? And you do more, right? You write, you produce. Like when did that become a thing for Alton?
Starting point is 00:03:15 I mean, the first time I got actually paid to do stand-up, I used to always host. I was doing, I've been on stage since high school. You know what, really before that, you know, I'm a church boy, so we always, we've been on stage all my life. Right, Easter Sunday. Right, so, but in high school, I was in drama club
Starting point is 00:03:37 and I was always a comedic relief, but nobody told me about standup comedy. And I actually did my first standup set in 10th grade, but nobody told me about being a stand-up comedian, I didn't even know what that was. So when I got around like, you know, in college, I would host all the time and then, you know, got into radio and I was always host events,
Starting point is 00:03:57 but didn't know about stand-up comedy. You know, I just thought, hey, I just host. I'm funny, you know, and then somebody asked me, hey, can you do 15 minutes for $250 or something like that? I was like, oh. And so I got up there and talked for 15 minutes to do whatever, and it worked. It worked, man. So that's what I was like, oh, this is how you do it. Okay. So that's really when I knew that you could make money in comedy, you know. And then, of course, you got to figure out the marketing and all that part.
Starting point is 00:04:29 But yeah, I mean, I just I got paid for the first time and I realized, oh, I can make this into a career. It'd be honest with you. One of the things that I love about you and that I admire about you, though, is that you actually do make it a craft, right? Like you don't take even the content creation piece. It's not just like, I'm just gonna throw some stuff out there.
Starting point is 00:04:51 Like you really hone it in. And I think a lot of people miss that, whether they're a comedian in their business life, in their personal life, they don't try to master a skill. Yeah. Alty, you master that crap, bro. Yeah, man. I believe if you're gonna do it,
Starting point is 00:05:05 become a student of whatever you do. You know, I just, you know, and that was with everything. When I was, I originally wanted to be a drummer, you know, and I will play, I will play drums for hours and hours and hours, just trying to become great at playing drums. I wish I would have did it for basketball,
Starting point is 00:05:24 but I probably would have been in the NBA. I just didn't know, no, I didn't have that concept of what hard work can bring to you. But anyway, yeah, man, I believe you be a student and be consistent and work hard at anything you do, man. You're gonna be successful. I really wanna know the ins and outs of what comedy is and how to create comedy, what makes people laugh.
Starting point is 00:05:46 I read books about it. I know formulas about it. You know, I know the ins and outs and I'm still learning, you know. So I believe you, you become a master of whatever you want to do or just don't do it at all. No half stepping. You know? That's how I am, man. And you're the perfect person to answer this question because I have this conversation. I'm a huge fan of comedy, of standup comedy,
Starting point is 00:06:10 of the writing of comedy. And I tell people all the time, cook out funny and being on stage when people expect you to laugh funny are two totally different things. And you were just kind of elaborating on that too about the reading and the studying. For everybody out there, man, like let them know, just because you funny at a cookout,
Starting point is 00:06:29 don't mean you can go bless the stage for 15, 30, 45, 60 minutes. They people do it all the time. They think it'd be funny. And I'm like, get on that stage, man. And they get on, they be like, woo. Like it's a lot of social media community, cause you know, they get on and they be like, whoo. Like it's a lot of social media comedians because they get on stage for the first time
Starting point is 00:06:47 and they be like, oh, it ain't what I thought. So, and you still got some comedians that's just naturally funny. They don't quite know what they are doing, the terminologies, and they just great at it. It's some veteran comedians that's just funny, but they don't know what they're really doing. They've just been doing it for a long time.
Starting point is 00:07:08 They've been on stage. They know an audience. But me, I am a student of this thing. I could teach you how to create a joke now. Like I can, I know the ins and outs. I know what make people laugh. And that's what, that will kind of separate comedians. You know what I'm saying?
Starting point is 00:07:27 You could tell a comedian that's just goofy, just silly on stage and this and that. And then you could tell a well professional student written comedian, you like, oh no, that took some thought. I'm one of those that like the, like I'm gonna take some thought into every joke. You know what I'm saying? Yep.
Starting point is 00:07:44 And another thing that I love about you and your sets, man, you are funny from beginning to end. There are a lot of, I'm gonna say, professional famous comedians that, you know, they got a 30, 45 minute set. The first seven minutes were amazing. And then after that it's like, that's all he got. That's all she got.
Starting point is 00:08:03 You are literally from second one. And so when I have to pick my jaw up off the ground, you are that guy from literally beginning to end. And again, like, how do you do that? I know a lot of it is the study, the formulating what you're gonna do, but like, how did you get to that level of from minute one to minute 45,
Starting point is 00:08:27 I'm tearing their mouth out? Yeah, I mean, it's really a lot of stage time, man. Every comedian will tell you, man, but like I treat comedy like a sport. You know, I created a, like two years ago, I created a thing called the Comedy Gym because I create, I teach, I've treated like a sport. Like Steph Curry shoots thousands of shots a week,
Starting point is 00:08:49 probably, he shoots a lot of shots a week. So as a comedian, you have to do these open mics, you have to do stages, you know, so. Yeah. During the week, man, I'm on a stage, you know, whether it's two people in the audience, five people, I find it like we, it's a comedy world where there's open mics and there's different rooms where you can go and work out material.
Starting point is 00:09:14 And shoot, to be honest with you, Dave Chappelle, Kevin Hart, they still pop up at these comedy clubs when you don't know and they'll pop up to work out material. And so that's what I do. Like every set, every joke, I'm working it out. I'm saying it over and over again, saying it over and over again, rearranging things. Okay, I'm listening to an audience, you know, to see what they respond to and whether,
Starting point is 00:09:38 okay, do I like that response? Am I okay with that response? Or how do I respond to their response? You know, say, how do I respond to their response? You know, say I don't react to it. You know, comedy is a, it's a communication. A lot of comedians, they just want people to laugh. They just listen for laughs and that's it. But I listen for reaction.
Starting point is 00:09:57 So, you know, it takes time after it takes shooting that shot. It takes, keep shooting, keep working that joke. Keep, I'm gonna go hit a stage tonight. Like I'm still working, still working. And then you get into different audience because every audience ain't the same. So I've been in rooms where they were playing poker behind me and the TVs are on.
Starting point is 00:10:19 It's, I'm talking about the NBA finals is, and they play poker and we got people who got them copy in front of us. It's like, you gotta put yourself in different scenarios, white rooms, black rooms, Hispanic, like just to make sure your material is working and you dissect it and rearrange it. So that's how I can go from minute one to minute and 20
Starting point is 00:10:43 and keep your attention. And it ain't necessarily about being funny every second. You know, it's just, Deja Pelle says it. It's not all about being funny, but being interesting. You know, if I can keep your attention, that's all that really matters. Yes, sir. Yes, sir.
Starting point is 00:11:01 So who were some of your mentors getting into the comedy game? Well, I'll put it like this. I never had anybody to take me under their wing. Like nobody really, you know, you got those, when I look at mentors, I look at somebody you have a relationship that you talk to on, on consistent basis, probably a couple of times a week.
Starting point is 00:11:22 I tell this day, I still don't have that. I never really had, now I've had people that poured into me, like Ricky Smiley, you know. I could call him a mentor, but we're not. Like I don't talk to him all the time, you know what I'm saying? So he's the person that poured into me, and he poured into me a lot every time I'm on the show.
Starting point is 00:11:44 Ricky Smiley is giving me game. Marcus D. Wiley, Rihalanda Adam Morning Show. These are cats that I could call and just get answers to, you know what I'm saying? Right now I'm on tour with Kev on stage. And although he's only one year older than me, man, I'm learning so much from this guy. So with me, I get my inspiration
Starting point is 00:12:11 and my information like that. Now I would love to have a person to really, really mentor me, but hey, it just never happened for me. I don't know, have you ever had a mentor? I never had one. I do, I have a couple. I believe in having coaches, man,
Starting point is 00:12:25 because for me, I have to stay on top of my game and learn from wisdom of other people. So, absolutely. Yeah, I just never had. And I always wanted somebody to look out and take me in. Like I said, no, get me wrong. I have people that I can call and get advice from. But when I think of mentorship,
Starting point is 00:12:42 I think of really having that person that's close, that checking on you, making sure you're good. I just never had that. That accountability part. That accountability, I never had it, never. Well, that's amazing because bro, like I said, top five, in my opinion, best comedian out there. And that's from top to bottom, number five for sure.
Starting point is 00:13:04 And speaking on, like I say, you don't, obviously I guess I didn't need one, but I do like say you can have, I guess you could talk call that mentorship, I guess I just look at mentorship as really, really somebody you can really like, it's a relationship. What a week we gonna get on the phone,
Starting point is 00:13:21 we got schedule conversations or stop like, no I feel you. So, yeah. So, on McUnplugged, man, we talk about your because, that thing that's deeper than your why, right? I tell people all the time, I think your why is superficial, right? Like your kids are your why.
Starting point is 00:13:38 Like, yeah, they should be your why, right? But your because is your purpose. Your because is that thing that every day you're gonna check and say, I'm doing this because A, B, and C. If I were to say Alton Walker, man, what is your because? What's your purpose?
Starting point is 00:13:55 Like, why are you doing really what you do? Man, that's a question I have to, I have to re-ask myself and remind myself all the time. It's becoming every day. Like I know I'm here to, I mean, laughter is medicine. God gave me the gift of laughter and it's healing, you know? And I know I'm here to use my gifts and talent to what we call bring glory to him.
Starting point is 00:14:25 Or it ain't even, it really is a God thing. I'm not gonna, yeah, it's to bring glory to him. It's to heal people from their, people are troubled, man. And so I'm really now in my groove of what I'm doing. So if you come to my show, you'll get maybe like 50 something minutes of laughter. And in that last 10 minutes, man, it's inspiring, encouraging words and this and this and that.
Starting point is 00:14:54 And when I'm coming to find out, man, people forget about my whole 50 minutes and they remember their last, like right now I'm on tour with F.O. Stage. People will remember my last two minutes, two or three minutes of inspiring words than the 20-something minutes that I did of laughter. So I'm really in my groove of while I'm here, man.
Starting point is 00:15:15 I'm here to heal people, man. You know, through a message, man, to make you laugh, but at the end of the day, let you know it's gone. You're gonna be all right. This is what you know, everything's good. You know, but for a minute, you laugh, but at the end of the day, make you, let you know it's gone, you're gonna be like, this would, you know, everything's good, you know, but for a minute, you know, you wanna do it for the money. I'd still do comedy for money, but when it's all for money, it can,
Starting point is 00:15:35 it can really turn, you go down the wrong road when it's, all you're doing is for money. And it's discouraging. I recently realized, man, that, man, in this world, nothing can make you happy, man. Nothing, no person, nothing completely can make you happy in this world.
Starting point is 00:16:00 And so that's why I kept asking the question, so why am I doing this? You know, if you think about it, everything you accomplish, you get it, you do it, and then it's something else you want, which is like, it's a never ending of happiness because you can't get happiness from things or even a person. So you have to find what you just talked about, the because, because if you don't, man, you're going to always look for happiness in things
Starting point is 00:16:26 in a person and you're never gonna be complete, ever. I agree a thousand percent. So one of my mentors, accountability partners, Carl Lester Crumpler, who lives in Atlanta as well too, he challenged me about a year ago, talking about happiness. And he was like, Mick, are you happy? I was like, yeah, I'm really happy. And he said, are you fulfilled?
Starting point is 00:16:48 And I was like, dog going at Carl Lester, you got me. Like, no, he said people think and chase happiness, but what it really is about is joy and fulfillment, because that's really what you you're seeking. That's the, that's the thing that you're really driving for. And that totally changed my perspective on how I wanted to do everything. And starting the podcast, it was like, yeah, it's about joy and fulfillment, man, because happiness comes and goes, right? Like nobody, I don't care who you are, you're never happy 24-7, right?
Starting point is 00:17:18 Like there are moments in the day, in the week that is like crap, like I got to deal with this or I got to go solve this. You can still be fulfilled. And so for me, that's what it became. Yeah, yeah. And like I said, I'm, do name, I don't know if you ever heard of Anthony DeMello. I'm reading a lot of his stuff, man.
Starting point is 00:17:38 And it's been helpful, you know, because when you start chasing the money, I mean, I'm always real with my, my business and I say this in my comedy show, um, me chasing money because I mean, it was a point where I didn't feel like comedy was working or it wasn't going as fast as I wanted to go, you know? And I remember like still being successful on tour. I think I was on tour with Desi and all, but it's just like my career is not moving.
Starting point is 00:18:06 Like I wanted to move and it's taking too long to get to that financial place. So I remember I started trading stocks, man. And I ain't gonna lie, that first month I did well. I was on this dude, Discord, and shout out to him, dude named Aero Stardust Investor. He does nothing against what he would do. They would give you calls, they'd and shout out to him, dude named Aero Stout Investor, he does, nothing against what he would do. They would give you calls,
Starting point is 00:18:27 they'd teach you how to trade. I started doing my own thing. That first month I made like $20,000, man. It was killing it. That second month and beyond? And I remember hearing clearly a voice of God saying, look man, you know, cause it was getting to a point where, and a lot of God saying, look man, you know, cause it was getting to a point where,
Starting point is 00:18:47 and a lot of times this is what happens. We get discouraged in our gifts and we'll try to move to something else, try to still hold on to our gifts, but we put more attention to that something else. And that's what I was doing. I was giving that more attention. I remember being on my phone,
Starting point is 00:19:04 like doing like comedy shows or, you know, at the radio station where I should be focused. It's like when I should be focused in the gift, I'm giving it to stocks. And I remember losing, kept losing money. And God's like, hey man, it ain't no wrong with stocks. But that's not what you,
Starting point is 00:19:23 that's not what I called you to do. Your millions is in your gifts. And every time you throw yourself in your gift and your talent, you make a lot of money. Man, I put it, look, I lost over $140,000 in trading stocks. You know, and I made more, like, I made all that money with comedy. You know what I'm saying? And so I always encourage people like to stay focused and because when you're not happy
Starting point is 00:19:56 and you're not fulfilled like you like you was talking about, you were good. You will go to other things and then you'll get lost in that thing. It was a dark moment, even now, trying to get out of it. I'd be like, man, I don't know how I'm gonna get there. But God is good, I'm able to eat, I ain't broke. But $140,000, that was an expensive lesson to say, hey man, get back on your grind and on you. Focus on you and what God created you to do
Starting point is 00:20:30 and everything is gonna come. And every time I do it, man, I kill. I made the most money in comedy. Okay. My biggest check has been comedy. Yeah. You know? Yeah. But like I said, it wasn't moving like I wanted it to move.
Starting point is 00:20:47 And that's what happens when you lose focus and you go to something else. So yeah, $140,000 lesson to say out and get back to the grind of comedy. Yeah, I don't care who you are. $140,000 is $140,000. Like that's the big lesson. Oh, that was a, oh, I want my money back so bad, man.
Starting point is 00:21:06 I want, and I'm getting it back, but it is getting it back with comedy. I wanted to get it back the way I lost it. And that's why I kept on losing, because I'm like, uh-uh, I'm gonna get this back with the stocks. That's why Vegas is what Vegas is. Everybody has that same mentality. And, I hate to say it like that, but yeah, I was. It became gambling, trying to get my money back.
Starting point is 00:21:26 At first it was wealth growing because I was sticking with the rules. And those who trade stocks and do it the right way, they are successful. It just ain't my thing. I ain't disciplined enough to do stock. Not with that, I ain't disciplined enough to do it. I ain't disciplined enough to do it.
Starting point is 00:21:41 I ain't disciplined enough to do it. I ain't disciplined enough to do it. I ain't disciplined enough to do it. And those who trade stocks and do it the right way, they are successful. It just ain't my thing. I ain't disciplined enough to do stock. Not with that. I'm disciplined with what I'm disciplining. That stock market, dude, that ain't me. So what I heard was God wasn't pleased with that.
Starting point is 00:22:01 God, and that's what he was saying. I remember telling the guys, I was like, well, until you do something else, I'm gonna try to get him to stop. And it wasn't him punishing me, he wasn't punishing me. It was nothing, nothing would punish me. He just know me. And he like, I'm trying to keep you from losing more,
Starting point is 00:22:22 but that's just not, put your focus back on a purpose. Yeah. And when you take your focus off a purpose, you're going to lose. I'm telling you, you're gonna lose every time. Every time, every time. So speaking of God ain't pleased, when did that start? Like, what was the mindset of starting,
Starting point is 00:22:42 I'm gonna say that brand, because to me it's become a brand, right? So, tell us the evolution of that. I would do these things called Sunday services. I would be preaching. I posted a few clips once in a while, but every Sunday, me and my home girl, she would be like my one member in this Facebook Live,
Starting point is 00:23:04 and I'd be preaching about whatever current event went down and I would just say, and God ain't pleased, not even know what I'm doing it. And I just started seeing people in the comments saying, and somebody said, man, I need that t-shirt. And so I'm like, okay. So I started doing my rants and just saying, God ain't pleased, you know, and I go, then I started doing my rants and just saying, God ain't pleased.
Starting point is 00:23:25 You know, and I go, then I start stuttering, not knowing, I'm like, and, and, and, and I'm not even knowing I'm doing it. That's what I learned. Just blessed you. Look, read your comments. And I know some of your comments are like crazy. And, and you know,
Starting point is 00:23:43 but some of them comments can make you some money. The R&B workout event came from a comment. I was putting those videos out in that viral video and somebody said, ooh, I take this class. I was like, hmm, created a class. And I remember that first one, I put 50, I just put 50 tickets early bird. That junk sold out in like 10 minutes, you know,
Starting point is 00:24:04 cause it was like, man, your comments. So basically God ain't pleased came from the audience. It came from me saying it, but be paying attention to the audience. Going back to comedy, on that standup, I'm just not just speaking, but I'm listening to responses. Okay, what are they getting?
Starting point is 00:24:22 So smack that thing on the t-shirt and now it's a brand. It is totally a brand. My favorite Instagram reels weekly are the God ain't please clips because bro, you give it to me every time. I even put it in the comments, man. There was one time, and the reason I told everybody to put your food and drinks down,
Starting point is 00:24:46 we were at dinner and I'm rolling through Instagram and you popped up and obviously, I usually have the volume down. I always turn the volume up on yours. And I about lost it. I about lost it. And I was like, I'm done. I think that's the comment I put in there too.
Starting point is 00:25:03 Like, I'm done. I can't mess with Alton no more. Not this week. And I just like to have fun, man. Like, you know, a lot of people, cause my stuff could be edgy, but it is what it is, man. Yeah, hey, I love it, man.
Starting point is 00:25:16 I freaking love it. I love it. And another thing that I love about what you do is, you're never bashing anyone, right? It's just, you're saying what other people are thinking. It's just, let me bring it to your attention. Now, some I do, I go straight at, but I like when, cause what people think I'm gonna say,
Starting point is 00:25:40 like what they think I'm about to go at them, and I don't, you know, that's the thing. So like with the big girls, like, that was the one. I ain't wanna. I love Elisa White, man, but plus size women, baby, shout out to y'all. Because all you see is the picture of her trying to walk
Starting point is 00:26:00 through this doorway and I was like, I gotta hear what he about to say because I'm about to lose it. Yeah, baby. Really. Give my people number self, self, self, 9311. Yes, sir. And I do that because you know, also man,
Starting point is 00:26:14 everything I do have purpose, man. It's a lot of plus size women that are like, you know, because this world make you feel like you gotta be a certain size. You gotta be, you know, so, you know, I don't believe in body shaming. So it's to encourage them. And I get a lot of plus size women in my DM saying,
Starting point is 00:26:30 thank you, this and this and that, like shout out to, and I do, I am attracted to plus size women, especially they got curves and this and this night. I don't discriminate. I do like plus size women, cause people are like, you don't really like them. Yes I do. At Alton Walker Show is his Instagram handle.
Starting point is 00:26:46 He does check his DMs. He will respond to you ladies. Yeah. At Alton Walker Show on Instagram. Plus Size Women hit me up, baby. So I gotta go to another, again, I'm gonna say it's a brand because it was, you posted it as video of the year.
Starting point is 00:27:06 It was my song of the year. Man. The crazy thing was I saw it, I think it was what in July, on the Morning Hustle Show, right? So I watched it and I was like, what in the world? And then when you did the clip of it, I was like, that is it, that is my jam.
Starting point is 00:27:23 I actually do, I have the audio version. I probably listen to it and like for one of my cousins, cause you guys look alike, like that is literally the ringtone that I have for you. Now he don't ever call me, but he always texts, but if he were to call, that's what would come up. Cause the ringtone, they not in life. That was a, and what's crazy about that
Starting point is 00:27:46 is when I was going through a time where comedy wasn't funny. I mean, it just wasn't fun. I wouldn't have a fun with comedy. You know, I wouldn't, I didn't feel like I would, I ain't gonna lie, I felt like I was getting overlooked on a few opportunities. You know, couldn't find nobody to help me.
Starting point is 00:28:06 I was just in that space and I just like, you know what? Let me figure this out, let me get back to the fun of it. As soon I started getting back to the fun and the purpose like we've been talking about, that was one of the first videos that I did. It was like, oh, we just gonna have fun, man. And- It wasn't even what, a week and it had over a million views? that I did, it was like, oh, we just gonna have fun, man. And. It wasn't even, what, a week,
Starting point is 00:28:26 and it had over a million views? Well, it's crazy, because I posted the first time, it moved, but it didn't move. Yeah. And then what happened was Kendrick Lamar did his concert in L.A., and I said, you know what, I'm gonna drop it again because at the time I posted it, it was like, they not like us kinda, it was kinda dying down a little bit.
Starting point is 00:28:49 It was still around, but them doing that concert made it come back up. So I dropped it again and that's when it took off. Did we ever give the character a name? I know we gave it a name. I ain't even gave him a name yet, man. Cause I did a few other videos with him that went well, you know, cause he's just a old school rapper
Starting point is 00:29:09 that rap about old people. Like what old people should rap about? You know what I'm saying? That's the whole idea. Those rappers with the snappers. Man, sometimes, like, and I learned like with social media, man, I recently just did it. I pulled a video from 2020, a Christmas video,
Starting point is 00:29:24 and we posted it and it went viral. The first time I posted it, it was I pulled a video from 2020, a Christmas video, and reposted it and it went viral. The first time I posted it, it was like 100,000 views. I posted it again, it got over a million views. Yeah, I tell people it's the same thing with books, right? Like you see a book come out and you think it's new and then you realize, oh, this book was written 20 years ago, but it's just recirculated because something happened, made it relevant., you know, the, the social
Starting point is 00:29:48 media team or the marketing team decided to push it now. Like it's always, I tell everybody if not, that if you're trying to be an influencer, because to me that's hard, like you either are you're not like you don't try to be an influencer, but if you want to test your content. Like test it, like it's your content, right? Like you don't have to say, oh, I posted it once and now it has to sit there. Like, no, if you believe in the material that you have and the things you created, like it's yours, you own it.
Starting point is 00:30:15 Like you can post it every day if you want to. Right. And I think that's where people make a mistake. It's like, oh, well, you know, I posted it once and nobody did anything. Nobody commented. I'm like, hey, part of that could be the algorithm. Part of it could have just been well, you know, I posted it once and nobody did anything, nobody commented. I'm like, hey, part of that could be the algorithm, part of it could have just been like, I know for me, like I did something, thought it was about to be high.
Starting point is 00:30:32 And then the next day Joe Biden said, I'm out the race. It was like that killed everything. But then brought it back like a month later and it started taking off. It started taking off. Yeah, I mean, and as learning, you know, from like, cause I do, I will say this, going back, I do have a lot of colleagues and peers that,
Starting point is 00:30:53 I like to say, I really learned a lot with, about, you know, I don't know if you ever heard of Shula King. Yeah. Shula King, man, I could call it, and he's a person that like, he the one that got me really doing God Ain't Pleased like the way I do it, you know, cause I used to take a lot,
Starting point is 00:31:10 a lot of times people don't do a lot of content cause it takes them a long time, you know, but Shula was like, hey man, stop editing your stuff, stop redoing it 30 times and this, cause I be warned it's so perfect. And I found out the internet, they hate perfection. Yes. I learned that the hard way too.
Starting point is 00:31:32 Like I can literally take my phone and just record sitting right here and it will get more attention. Yeah. It'll like I can spend 45 minutes editing something, the right message, the right voice, the right tone. Don't nobody care. Yeah. But let me go stumble down the steps. If you right voice, the right song, nobody cares. Yeah. But let me go stumble down the steps.
Starting point is 00:31:46 If you trying to do it, say it again now. I said, but let me go stumble down the steps and everybody fall out over that. Listen, I'm looking at you right now, content creators, if you're struggling, if you want to get in social media, stop, stop pressuring yourself, stop making it hard, stop overthinking. That's the word I was looking for, stop overthinking.
Starting point is 00:32:11 Yes, sir. My most viral videos come from me not overthinking. Like just put it out there. Don't worry about if it get likes, don't worry about the comments. Like you have to start doing this for you. What makes me laugh or what I think is funny. Because like I said, you know it,
Starting point is 00:32:28 it be the video you spend hours making. And you will be like, oh yeah man, it's good, it look good. You post that back, you'll be like, boy let me take you down and repost it. Post it again, wait a minute. Whoa, whoa, whoa. And then like I said, the video where you just talking and being real, like that's what I learned about the internet.
Starting point is 00:32:49 Like they don't like, they hate perfection. They love just authenticity, you know? I think I said that word right. Yeah. You did, you did well, you did well. So God ain't pleased, man. Like I'm gonna start calling him Bishop Gap for God ain't please. Bishop Gap. Bishop Gap. Bishop Gap. That is what.
Starting point is 00:33:13 So again man like I know how that one came about. We just talked about the character that we don't have a name for yet. I'm hoping Kend a game in it. I'm hoping Kendrick let me open up for the Super Bowl. Cause I know he heard the song. Well, he had to hear that thing. Let's put it up there. These people gotta be hearing something. Like it ain't no way that thing went too viral for him not to hear it.
Starting point is 00:33:38 So hopefully he'll hit me up like, Hey man, yeah, just open up the Super Bowl. If he do that, man, I'll lose my mind. Well, I wanna see you lose your mind. What mind you got left, I wanna see you lose it. I wanna see you lose it. Hey, so man, again, just honored to have you on, man. Is there anything you wanna leave the people with today?
Starting point is 00:33:59 I mean, again, man, we, what I really want people to do, especially for 2025, man, is to really own your greatness, man, that's what I'm on. I was raised a Christian, you know, church world, and a lot of time in the church world, we take being humble or humility to a whole nother level. We take that, I mean, we take humble
Starting point is 00:34:31 to let people just walk over you type stuff, you know? Yeah. Because we don't wanna outshine people. So, you know, humble and humility to us is stay low. Like, you know, be great, but don't talk about it. You know, when somebody say you good, aw man, you know, da, da, da, like, you know, be great but don't talk about it. You know, when somebody say you good, oh man, you know, you know, and I'm at a place where I'm, I'm not dimming my light for anybody. You know, I'm not dimming my light to make you feel comfortable around me or to make you feel better or feel, you know, I'm not doing that no more. And what I got it from is when Jesus, when they looked at Jesus and said,
Starting point is 00:35:09 uh, who are you? He said, I am. It's, you know, like, like, say that to somebody now. If I came forward, you asked me, okay, I'll tell you, who are you? Man, you know, you know, you'll be like, man, this dude is cocky. You know, he's cause, but, and that's what they did. They thought Jesus was like, man, they were like, who do you think you is to say that? But in reality, he wasn't lying.
Starting point is 00:35:35 To the Christian world, he's the son of God. So he was telling the truth, I am, I am that I am. And so when I looked at that, I'm like, why are we not like that? Why are we not moving around like I am that I am. And so when I looked at that, I'm like, why are we not like that? Why are we not moving around like I am? And the reason why I put emphasis on that because if Jesus doesn't know who he is, he can't do the miracles that he performed.
Starting point is 00:35:57 So he miss out on all those opportunities to be God. Yeah. And I feel like when we move around and we don't know our greatness, we don't know that I am, we will miss out on opportunities. We won't see them because we don't understand how great we are because we don't think we good enough for it. Yeah. So I'm going around this world and like, hey, own your greatness. Be great and don't apologize for it. Don't dim your light for nobody.
Starting point is 00:36:26 Stop making people feel good. No, listen, when they look at you and say who you are, I am, and own it. I've been looking at your stuff. It looks good. I don't know how much work you put in, how much study you put behind podcasts, but you know what you're doing, man.
Starting point is 00:36:44 And never ever again dim your light. And I know you probably not doing it, but man, own it. You great at this. This is what you do, man. And it looks amazing, bro, and I'm proud of you. And I can't wait to see how you take over 225. I like that you said, hey, man, I got the number one podcast. That's what I'm talking about. Let's get it. Yes, sir. Yes, sir. And now, though. I needed that you said, hey man, I got the number one podcast. That's what I'm talking about, let's get it.
Starting point is 00:37:06 Yes, sir. Yes, sir. I needed that message today. God, dog, and I'm sick of this. You know we're trying to be like you ain't who you are. I'm sick of it, man. I needed it today, Reverend. Let's get it, man.
Starting point is 00:37:21 It's your time, and it's only your time. And sometimes we'll miss our time because, again, we forget how great we are, and you're not great because, you're great because God created you, but you're great because you put the time and effort in it. Yes, sir. That's why you're great. That's why you're great.
Starting point is 00:37:39 Yes, you're naturally talented. But me, yes, I'm naturally talented. LeBron is naturally talented, but what makes him great is the effort and time that he put in it. And that's why you say I am great, not because it's by accident, it's because I put the work in to get to this greatness. So that's what I wanna leave people.
Starting point is 00:37:59 Sick of this. Bishop Gop, I needed that one, brother. I needed that one. Let's get it, man. Man, so again, thank you. Thank you, thank you, thank you. This won't be the last. We'll do something in person.
Starting point is 00:38:12 We'll go out to the studios at Urban One and record some in-person stuff, too. Maybe live. Man, we'd love to, man. We'll do something. Bro, I appreciate you more than you know. Man, I appreciate you having me, man. Absolutely. For all the listeners and viewers,
Starting point is 00:38:26 remember, your because is your superpower. Go unleash it. Thank you for tuning in to Make Unplugged. Keep pushing your limits, embracing your purpose, and chasing greatness. Until next time, stay unstoppable.

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