Mick Unplugged - Jaggedness Principle: Rethinking Talent & Success from Todd Rose

Episode Date: February 20, 2026

Todd Rose is a visionary leader and brilliant mind reshaping our understanding of human potential and the future of leadership. From overcoming academic struggles to achieving a GED and multi...ple Harvard degrees, his journey is a testament to resilience and the pursuit of meaningful impact. With profound insights into individuality, success, and the power of authenticity, Todd challenges conventional thinking, inspiring us to embrace our unique "jaggedness" and build a world where true potential flourishes.Takeaways:The 'Because' - Deeper Than Your Why: Discovering your core, intrinsic motivators, like the profound life-altering realization Todd had when holding his son for the first time, provides unwavering accountability and purpose throughout life's journey.The Power of Fit and the "Jaggedness Principle": Understanding that human beings are multi-dimensional and excel in specific contexts, rather than being universally good or bad, is crucial for finding environments where individual talents and passions can truly thrive.Collective Illusions and Authentic Success: Many societal beliefs about success are misalignments between what people genuinely desire (meaning, contribution, relationships) and what they falsely believe others value (fame, fortune), leading to widespread dissatisfaction and resentment.Sound Bytes:"It was one thing to mess up your own life. It's very different when you realize the responsibility you had to this, this person that didn't ask to be born.""Collective illusions are simply groupthink, but you're wrong about the group.""No amount of achievement on things that other people cared about increases life satisfaction at all."Connect & Discover Todd:Instagram: @ltoddroseLinkedIn: @todd-roseX: @ltoddroseWebsite: toddrose.comBook: Collective IllusionsBook: Dark HorseBook: The End of Average🔥 Ready to Unleash Your Inner Game-Changer? 🔥 Mick Hunt’s BEST SELLING book, How to Be a Good Leader When You’ve Never Had One: The Blueprint for Modern Leadership, is here to light a fire under your ambition and arm you with the real-talk strategies that only Mick delivers. 👉 Grab your copy now and level up your life → Amazon, Barnes & Noble, Books A Million  FOLLOW MICK ON:Spotify: MickUnpluggedInstagram: @mickunplugged Facebook: @mickunpluggedYouTube:  @MickUnpluggedPodcast LinkedIn: @mickhunt Website:  MickHuntOfficial.comWebsite: howtobeagoodleader.comWebsite: Leadloudseries.comApple: MickUnpluggedSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 So what if I told you? The smartest person that I know graduated or actually got a GED with a 0.9 GPA and went on to get our Harvard doctorate. You're about to listen to an amazing episode with my buddy Todd Rose, who's going to break down a lot of collective illusions that we have in society on leadership, on culture. We talk about all things New England Patriots, but at the end, we really break down what everything means to Todd and why he does the things. that he does. Ladies and gentlemen, I present my really good friend, the esteem, the honorable, Todd Rose. You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where purpose meets power and stories spark transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm Rudy Rush, and
Starting point is 00:00:54 trust me, you're in the right place. Let's get unplugged. Ladies and gentlemen, welcome Welcome back to another exciting episode of Mick on Plaud, and today we are diving deep with the visionary who is reshaping our understanding of human potential for future leadership. He has a GED and several Hartford degrees to back it up. But the most important part of this conversation can meet is he is the New England Patriot Diohard just as much as I am. So please join me and welcome you. The insight, the visionary, the incomparable, my God, Mr. Todd. I'm a lot of I'm a big of
Starting point is 00:01:43 I'm a huge fan of the work that you do. I'm an even bigger fan of your gorny bro. And you know, like you have a story that only five rows can tell. And I'm so proud of you, man. And, you know, I always start my conversations with my death by asking them, what is there because that thing that's deeper than your why, that your true accountability. And it changes over time. So if I were to say Tyrose today,
Starting point is 00:02:06 2026, what is your because? Why do you keep doing the things that you do? Yeah, I love this about what you do. And it's made me think deeper than why, you know, as you taught us. You know, it's funny. I'd like to think that it's different than it's been, but actually my because that still animates me, it's blossomed and grown.
Starting point is 00:02:25 But it really came back to this moment in late in Utah, in a hospital room when I held my son for the very first time. and, you know, I was 19. I probably don't recommend that as a starting point. You know, you'd mentioned I have a GED. I didn't even have that yet. I had been kicked out of high school with a 0.9 GPA. I had had a string of minimum wage jobs.
Starting point is 00:02:50 And here I am sitting there and they hand me my son, Austin, is his name. And I just realized, you know, it was one thing to mess up your own life. It's very different when you realize the responsibility you had to, this person that didn't ask to be born, right? And, you know, the reason this became important to me is it kicked off. I didn't necessarily believe in myself then, but I knew I had to do right by my son. And so that became a really powerful because for me. And, you know, since then, we can talk about that journey.
Starting point is 00:03:22 Really, that because led to a series of other becuses along the way. So, you know, here I am. I had had like 10 minimum wage jobs in two years. everybody was frustrated with me. I knew something had to change. And I decided I'd get my GED and I would try my hand at college, which is kind of funny. Since, you know, high school literally 0.9 GPA. Like I didn't even get socially promoted, right?
Starting point is 00:03:47 Like this was so bad. And, you know, my dad told me, hey, look, he said, I think you're really smart, but you have to be motivated. He's like, when you're not motivated, you're just not very good, which is so true. Like, if I'm passionate, I'm on fine. fire and I'm as good as anybody, but the second, I'm not. It's really hard. And so I decided, okay, I'm going to go to college. And I went to Weaver State University in Ogden, Utah. That's where Dame Lillard went. That's our only claim to fame. And, you know, I was, I was just,
Starting point is 00:04:17 I knew that what I had done before hadn't worked, trying to learn the way everybody told me. People were supposed to learn. And I really recognized there was something different about me and I needed to embrace that. And, you know, I was doing okay. And there was this really defining moment for me, which unlocked another because. And it was this. So I'm sitting in a really large auditorium for a history class, which I tried to avoid that kind of setup didn't work so well for me. And I was complaining to my friend, Steve, about it, that, you know, this was not a good setup. And he says, he goes, well, this is nothing compared to what I got myself into in the honors program. And I was like, I don't even know what that is. And he said, oh, it's so bad. He said,
Starting point is 00:04:57 there aren't big auditoriums. They're just like 10 people in a class. And I was like, well, that's interesting. And he said, there are no tests. You just write stuff. That's interesting, too. And then he goes, I don't even think there are right answers. All we do is argue all the time. And I was like, this sounds amazing. Like I never in a million year thought that it could be that way, that learning could be. And so I immediately bolted up to the honors program. It was at the top of the hill, had its own little second floor of the library. And I went in and I said, I want to see the director of the program. And the secretary, who's one of the most important people, in my life and gave me a new because her name was Marilyn Diamond. And she said, okay, let me get you in.
Starting point is 00:05:36 And I sit down with the director of the honors program and I said, I want to be in the program. And he said, that's great, just a few questions. He said, what was your high school GPA? And there's no kidding. I said, 0.9. And his response was what point nine? Like I got left off the most important part. And I said, oh, and he was really nice about it. He said, you know, I'm sorry, you can't be in the honors program. You know, I was so. mortified. I grabbed my stuff and just as fast as I could get out of there, go crawl in a hole. And as I'm walking out of his office, Marilyn Diamond, her desk was right next to the door. And I'm walking past and she reached out and grabbed my arm. And she said, listen, I overheard the conversation. If you want
Starting point is 00:06:18 this, don't take no for an answer. And I was like, well, you can do that? And she said, sit on that couch and don't leave until you let you in. So I did. And for a few hours. And finally he called be back in and he said, you know, look, why do you want to be an honors program? Like on paper, it makes no sense. And I started explaining that I'd learned a lot about myself in the first year or so I was there. And I knew what it took for me to do well. And this all seemed to be a perfect environment. And he said, okay, I'm going to let you in on a provisional basis. And he said, you take one class. And if you do well, you can take another and another. Flash forward, I ended up graduating as the honors student of the year, three years later, with a 3.97 GPA. And I
Starting point is 00:06:58 just gotten into Harvard for my doctorate. And I shared this because it taught me something really important that became not just personal. It's still personal because, but is driving everything I've done since, which was, I was still the same kid. So the kid that had done so poorly, it taught me two things. One, the incredible value of fit, right? So we tend to think, I try something once, I don't do well, I'm not good enough at it. That's not what I'm great. Like your strategy could be wrong. It could be the wrong environment, but getting that fit between you and your environment is so important. And things get a lot easier when you get that fit. The second thing was, you know, I had sort of thought about talent and potential as almost
Starting point is 00:07:40 like this thing I do. There's something inside me and if I work hard enough, it'll come out, it'll be fine. What it taught me and I have a dozen other stories just like it was, yeah, you've got to work really hard. But there's a role for other people in your success that is so important. And again, it doesn't negate that I worked hard. I did. But Marilyn Diamond, you know, she changed my life.
Starting point is 00:08:01 And here's what's really funny. Just a couple of years ago, Weber State invited me back and gave me an honor. Like, hey, look, you did good. And I'm sitting there in this auditorium. I'm speaking to all these people. And I found out that Marilyn Diamond was retiring. And she was there in the audience. I thought, well, what a great chance to really acknowledge the role she's played.
Starting point is 00:08:21 So I told the crowd, some version of the story I just told you. And the president of the university says, Marilyn, why don't you come up and say a few words? She comes up, she's short. She adjust the mic and she says, you know, Todd, it's good to see you. I have to admit, I don't remember this. And I thought she was saying I was lying or something. And I was like, oh, it happened.
Starting point is 00:08:38 She goes, no, I believe it happened. I just don't remember it. Well, it turns out everybody had a Marilyn Diamond story because that's the kind of person she was. And it really dawned on me that when it comes to our role in other people's lives, we tend to think that it's going to be some Herculian effort. Right. Like when in reality,
Starting point is 00:08:55 this thing that was life-changing for me was so inconsequential she didn't even remember it. And, you know, so when we think about what it means to develop our fullest potential, make our best contributions to society, succeed, you know, there does involve other people and we can be that for other people as well.
Starting point is 00:09:12 And that story, hearing you say it in that, because I've heard it before, but I've never heard it one directly from you and the detail it gave, it's so touching, man, because, you know, one of the things that I heard in that story is keep going, right?
Starting point is 00:09:27 Like what happens, you got to keep going. But there's a couple of things I want to unplug because you and I have so many similarities in what we talk to business leaders about. And I want to start with this one right here. I think as leaders, a lot of times we ask our team members to do too much because of what the title says, right? Yeah. And when there's a title, and I don't care how big the title is, it could be a small title.
Starting point is 00:09:52 But we like to encompass a lot of responsibility. into one human. And we forget the gift or the actual skill set that was why we hired them or why we have them a part of the team in the first place. I love to get your take on that because I've heard you talk about it, but a lot of times I'm going to use salespeople as an example, right? We've got a salesperson or salespeople that are killing it, but then we want them to do admin work.
Starting point is 00:10:17 We ask them to do things that aren't sales. And so then when they struggle, it's like, well, what do they struggle with? And it has nothing to do with sales. Right? It's all the other things. Or we have people that we don't have sales roles. And I hate when people say, but everybody sells. But whatever, then pay them to do that or hire them for that specific thing. When they don't do that, it's not there. We have people that are designed to do research and development. But we also want them to do two or three things. And that dilutes who they actually are. And a lot of times forces people to leave. So I'll just say amen to that. And I'll just say, I'll just push down. on that a little bit. It's kind of remarkable, right? So first of all, you know, my professional background early when I was a professor was in the methodologies that study science at an individual level. So things that give rise to like personalized medicine, personalized learning, personalized nutrition. And when we start looking at individuals instead of groups of
Starting point is 00:11:14 individuals, what we find is this really cool idea. It's called the Jaganness principle, which is human beings are multidimensional, right? Makes sense. Like take body size. Size is not one dimension, right? height, weight, chest circumference, whatever. Same as true cognitively, all this stuff. And what we look at is we tend to think with body size, well, there's a small, medium, large, extra large, as if it just scales up. It's not how it works. It is, it's remarkable. So everyone's jagged. That is, they're going to be on the high end on some things, on the low end on others, and in the middle on somethings, every single human being. And the reason this is really important is the best, if I were king for a day, the best possible thing I would tell a leader to
Starting point is 00:11:54 put people in positions where they're really going to thrive and contribute is if you could, I still believe in, you know, division of labor, great. And specialization. But you really got to do two things. One, where's your comparative advantage, right? So, like, I'm actually better at this thing because of my jaggedness. Two, I have to care about it. If I don't care, like, as you know, like, listen, I will tell you, like, if you can have all
Starting point is 00:12:16 the talent in the world that you don't care about the work you're doing, it's not meaningful to you, there's only so far you're going to get. But what's so funny is, this idea of, like, job. titles and job descriptions is a relic of the age of standardization where we thought first about like literally like Frederick Taylor is the guy that really implemented all this in society in the 19th century and we're still living in his shadow today where he really saw he said forget about talent we just want people to be able to be interchangeable parts and he really meant that like you just plug people in and so in that case the job description became everything and you just kind
Starting point is 00:12:49 of wedged people in well when you realize and take into account human jaggedness and the fact that everybody can be excellent at something, but no one's excellent at everything. You get people into that space where it's like, to your example, they might be like the best sales person that you have. And for whatever reason, you put more on their plate and doing things that at best,
Starting point is 00:13:09 they're mediocre, like at best. And at worst, it's literally draining the passion that they have. And then they end up exiting. And you get into this sort of like treadmill of like hire, and it's just, it's wild.
Starting point is 00:13:22 You know, my dad, who just retired, He designed airbags for a living. One literally has so many patents in that space to save so many people's lives. The president of the auto leave, which was the airbag company, told me personally, if I worked for my dad's inventions in this razor-thin margin industry, they might be out of business. Okay, awesome.
Starting point is 00:13:41 Congratulations. He loves it. Like he was built to be an engineer in this space. Well, as everything's succeeding, and he's like, oh, course I'd like to make a little more money and be recognized. And they're like, well, the only way you can do that is you have to get on the management track. I'm like, listen, I love my dad. He would be a terrible manager, right? He just wants to get the job done.
Starting point is 00:13:58 He doesn't want to deal with people like this. And it's like, you structured something where the only way they can be acknowledged and rewarded for their contributions is to change what it is they're doing. Like it makes sense that. Now, to their credit, they made one carve out. My dad's name's Larry. They gave him the Larry carve out. So they let him have this path of an engineering path.
Starting point is 00:14:16 And I'm like, why would that be specific to him? Like, let people do what they are good at and passionate about. and everybody's better off. Yeah, yeah. Amazing, man. Totally amazing. And another thing that I've learned directly from you, and it's weird because I've been,
Starting point is 00:14:33 I have this concept that I call get out of your bed, right? And it's BED, the beliefs, the excuses, the decisions that limit you from becoming the best person. And then I got introduced to this book called Collective Illusion. And I sat there and said, not that it validated my thoughts on beliefs, excuses, and decisions. But it gave me a deeper way to look at how we do those exact things. And so I want to give you the floor to talk about collective illusions.
Starting point is 00:15:02 You know, what was the framework that said, yep, I need to do this book and this is the book now. And then let's get into it a little bit, man, because it's changed my life. Well, so I didn't like, it was not on my bingo card to be in this, this line of work. I just follow the things that matter to me. You know, a couple of things that I care deeply about that might, qualify as my because now. I, because of my own journey and, look, I've been at the very bottom,
Starting point is 00:15:28 academically I've been arguably at the top. And what I realized is all along the way, there were people with unbelievable potential. And, you know, for some lucky breaks or whatever. And you just realized we had a system that not only didn't try to cultivate it, it just didn't care, right? It was about selection rather than development of people. And in my wonky beliefs, like as an academic, I care a lot about positive sum systems, right? So we treat the world like a zero sum, like for me to win, you have to lose.
Starting point is 00:16:01 And it's just not true. It's not true. The pie can grow, not just materially, but also psychologically, right? Like, my thriving can benefit you and your thriving can benefit me. Well, so I was obsessed with, like, okay, how do we create the conditions for that kind of positive some society? And it was funny. It was before the 2016 election, like we were,
Starting point is 00:16:23 we got to stuff and realized, oh, wow, hold on. We thought we were doing like polling to try to understand where people were. And then it was like, what just happened? Like, nobody saw this coming.
Starting point is 00:16:32 And we realized, what, he's like, what's going on? So we started digging in. And it turned out that people just didn't feel comfortable being honest
Starting point is 00:16:40 about their views. And it was shocking. Like, in fact, to this day, like right now, just a couple months ago, our last stuff we did, two thirds of Americans
Starting point is 00:16:47 right now admit to self-silencing, that they are not telling the truth. And every single demographic group in the country is outright lying on multiple issues that matter in ways that distort fundamentally what we think those groups believe. So we were digging in and we're like, wait, why would people say things they don't agree with? And my background is in neuroscience and psychology. And I was like, well, okay, so there's group think. But like, so we thought, well, maybe that's it. Maybe they're just going along. But they kept agreeing to things publicly. that I was like, that's weird. And so we started asking a simple question in everything we were doing with polling back then.
Starting point is 00:17:23 We said, what do you think most other people would say to this question? And that was a simple unlock because we had all the data on what people really believed. And then they kept saying, well, I don't think anyone else agrees with this. I was like, you're just spectacularly wrong. So here's what it is. Elective illusions are simply groupthink, but you're wrong about the group. If you can imagine that, right? Group thinks bad.
Starting point is 00:17:46 enough. They don't just go along with the crowd to go along. But that's even if the crowd is right and you're just changing your mind. So collective illusions happen where like whole groups of people end up going along with something they don't personally agree with just because they incorrectly think that most everybody else agrees with it. So therefore, group think, but you're wrong about the group. And you might think like this heck, this would be kind of rare. Like how often this happened. But because of social media, it's just everywhere, everywhere. Like are my think tank populace is most famous now for this private opinion research, right, that can get around the distortions of social pressure. It's, it's just wild. Like, you name anything that matters in this
Starting point is 00:18:26 country right now, it's a coin toss whether you're even right about what most Americans believe. Yeah. Yeah. And isn't it crazy when you really break that down? What I appreciate about collective illusion is while you talk theory, there's a lot of research that backs up the things that you were actually countering a little bit, right? So, again, it's why I love it. I'm a research in history nut anyway. So there are a few things in there. I'm like, dang it.
Starting point is 00:18:53 Why didn't I think of that? Right. So give us a couple examples of some of these collective illusions that we've had, past, recent, whatever. So I'll give you a couple recently, one that was pretty politically charged and then one that's not, I think is more important. And we could spend all day talking about it.
Starting point is 00:19:10 It's unfortunately, they're just all over the place. So remember the defund the police movement. Whatever true injustices that they're addressing, the idea that you're going to essentially defund the police, there was at its peak on that in 2020, over 60% of Democrats publicly said that they supported defunding the police. We had private opinion data on it that showed it was never more than 9%. Okay, this is a big problem because, and this is the problem with collective illusions,
Starting point is 00:19:38 is you think they're sort of harmless. Well, I'm just going to say what I think I'm supposed to say, So I stay with my group. Well, okay, except for politicians implemented policies in places like San Francisco and Seattle and everything because they thought that's what people wanted. And those were disastrous, not just in my opinion. They've since rolled back those policies, right? And it's like it's bad enough when you get sort of bad policies because people actually wanted them.
Starting point is 00:20:02 But it's pretty tragic when it's all done under a collective illusion, right? You just thought this is what you were supposed to say. Okay, but here's a more like I think a more profound one is, the biggest collective illusions we've ever identified have to do with success, what a successful life is. And if you think about what's really more important than the kind of life you aspire to, right, that you want to live. So we did the largest private opinion study ever on how people define a successful life.
Starting point is 00:20:31 And the thing that I'm really proud of on this research, and it's all available on our website. You're going to see it. Is with success, you can't have everything. It's always a tradeoff, right? And so we studied, we used a method. called Conjoint, which is really cool. It forces real-world trade-offs. And it's impossible to game.
Starting point is 00:20:48 And so I can get for you what your trade-off priorities are for a successful life. And we studied over 65 of these things, everything from being the richest person you know to having a family, everything in between. Here's what's crazy. When we have them do the private opinion instrument for themselves, and then we say, after each question, we say, what do you think most people would say? So we're building a model of what they think everybody cares about. and what they really do.
Starting point is 00:21:13 So this was wild. The number one thing that people think that most other people care about for success is being famous. Like kind of tracks in private. It is dead last, dead last. And instead, when you look at what people privately aspire to, the number one thing they actually care about is doing work that has a positive influence on other people. They want to contribute.
Starting point is 00:21:37 Like that's number one for the life they want to live. The other things that really blew my mind is that. And the top 10 for every demographic are all character-related things, their relationships, and this one blew my mind. Every single demographic has in their top 10 wanting to be actively involved in their community. Wow, I never, now, they're not getting it. And in fact, we measured achievement on these things. Like, how are you doing, right?
Starting point is 00:22:00 Turns out being involved in your community is the lowest achieved of any top 10 priority. There's no kidding. More people in our study reported being debt-free than involved in their community. at the level they want to be. Like, so here we have this, we have this American public across demographics, including young, the youngest, you know, Gen Z in our studies. They aspire to live lives of meaning and purpose and contribution. And they're not getting it, right?
Starting point is 00:22:27 And when what they think, well, what do they think society cares about? Fame, fortune, power. And so it's not, it's fine. Like, I love what I do. And I also like the fact that that something I have did mattered to you. Right? It's nothing wrong with wanting other people to see you as successful. Nothing wrong at all. But you can see the slippery slope where I can either do the thing I care about and then hope people acknowledge it, or if I think, listen, I think everyone else cares about fame. So if I chase fame, then people
Starting point is 00:22:56 will think I'm successful. And this is, as you know, this is a dead end because we look at our research and we also study how people think about their lives, like life satisfaction. Achieving on your own private priorities is the fastest way to having much higher life satisfaction. Like it's incredible. No amount of achievement on things that other people cared about increases life satisfaction at all. So that's it. So for me, it's like there are literally, we found these collective illusions
Starting point is 00:23:21 on almost 100 different issues so far. This one around success, to me, matters most. Because as we start to corrupt the choices we make about the lives we live, it's a dead end for us. It's the fastest way to like being miserable and resentful, and things like that. And meanwhile, we don't want to do it.
Starting point is 00:23:41 And so as we get back to who we really are and we try to reclaim some of that authenticity that's the kryptonite of collective illusions. It's like I have a lot of hope for us individually and and collectively as a people. Dude, you've blown my mind. It's a book, man, that like you can't put down when you get into it. And that's what I love. Again, the research aspect of it, you know, we were talking about early education when we started this. And one of the things that I did uniquely different with my children was have the conversation about research and debates more than you actually do work.
Starting point is 00:24:17 A lot of parents, my kids were growing up, they were like, well, why are you doing that? Or why is that something that you do? And I said, well, one, I didn't have the internet when I was a kid. So it was one of those things where when somebody told you something, it was the same thing they told your parents and maybe even your grandparents, right? And so it was just kind of like there was no growth for what we were doing.
Starting point is 00:24:38 Like, I want my kids to be smarter. more educated than I was. And I was an honor student, right? But it was when I learned was when I debated, when I had I cared more, and I researched more, and I could argue points better, and I remember things more. And to me, that's what that's what collective illusions takes me back to
Starting point is 00:24:59 is, hey, I'm going to argue, I'm going to debate, but I'm going to do it with stats versus opinion. Right? I love what you're bringing up here, because if you think about it, how far ahead you were on this, because if I were thinking about what it means to prepare kids for an age where AI, I know we're sick of talking about it everywhere, but like it will be the new operating system for society. And it is, it is an answer machine, right? It's, you know, search was search. Now it's no,
Starting point is 00:25:26 it's answers. And it, like, we've trained generations of kids in school to be answer machines. Like there's a right answer, learn how to say it. And you know, you see some of the most worst excess of that in higher ed right now where they don't even know how to debate. They just know that there's a right thing to say and then they're just stuck. But like, I would say the single most important thing to prepare a kid would be exactly what you did because it like we are going to go through some really interesting times. And the people that can actually think for themselves argue constructively are going to grow and they're going to surf this wave.
Starting point is 00:25:58 And if you're one of those answer machines, you are going to get crushed by it. It is going to be really tough. Yeah. Totally agree, man. Totally agree. Well, Todd, dude, I could talk. I could talk with you forever. We didn't even talk about the Patriots, grow.
Starting point is 00:26:11 like, because we're going to have, going to have our own podcast. Yes. This is great after dark. Patriots after dark. Patriots after dark. I will have bourbon because it will be dark time and I'm allowed to have bourbon when it's fucked.
Starting point is 00:26:25 Listen, no kidding. Coming back from the Super Bowl, my buddy and I were like, what are we going to do? This was awful. We pulled in and literally went and got a high west bourbon and just drowned our sorrows right after the game. So much that we have. than comment,
Starting point is 00:26:41 Todd. Like, I don't know how we haven't haven't gotten. Like, we're going to remedy that. We got to hang out.
Starting point is 00:26:48 Absolutely. One of the things I want to do, and I do this, especially with authors that I love and books that I love, and it's become like a popular part of my show of that way because I get more,
Starting point is 00:26:59 I get more DMs when I do this than anything in the world. If you DM me collective, and if you can spell it right, you get bonus points hold. The first 20, I'm going to go ahead when this.
Starting point is 00:27:11 recording is over. I'm going to order 20 copies of the book. And I'm going to send out that copy to the first 20 people that message me collected. As always, if you're number 21, I apologize. But you can go get it yourself because you should and tied. For number 21 through 2000, where can they get their copy? Amazon is everything, right? I was just told, it's been a funny thing because the book came out.
Starting point is 00:27:37 It's been a few years now, but it's sort of now has provided answers to some of the things we've been saying the way social media distorts what kids think, like some of the problems, everything from, you know, a lot of the problems in the world. And so it's, it just had another spike. It got sold out. But I was just told that there's more in stock now. So that's good. All right. So 21 through 20,000, you got to go to Amazon. Collective illusions, but the first 20 that message me collected, I've got you covered. I'm going to get you out of here on my rapid fire quick. five questions.
Starting point is 00:28:11 Ready? I'm ready. All right. What's one non-negotiable ritual that you have on a daily weekly basis? Like, what's one non-negoti for Todd Bra? So this is going to sound really nerdy, but it's been really important to me. So I am obsessed with organization because I'm not a very organized person, like innately. And so I am very faithful to David Allen's getting things done.
Starting point is 00:28:36 And I use these organizational systems. And what I've found is as, you know, working on a million projects, things like that, and people want your time. Every single morning, I spend the first 15 minutes deciding what my priorities are. Because if I don't, then it's last in, first out. And I'll go for days and think, what have I actually accomplished? And so just making sure I have a clear set of priorities in my own head about things that matter to me, allow me to navigate my professional world important.
Starting point is 00:29:04 And I will say on a personal level, I've learned through some tough experience. is in my own life, do not take for granted the people that love you. And so the second thing I do is I decide I want to let somebody in my life know in a very concrete way why I'm grateful for them. And so I try to tee that up. And I'm not as good at that. I'll be honest. I try to do that at least a couple times a week. But that sense of forcing myself to not just feel the gratitude, although you do have to kind of, it's hard sometimes, but acknowledge it. And we just go so long taking for granted the people in our lives that matter. And we think, well, of course they know, but they don't always know.
Starting point is 00:29:41 And even if they do, it's great to hear. There it is. I like it. I like it. I'm going to ask this one differently. If you could master one new skill, what would that thing? It doesn't have to be realistic. Listen, I want to throw the football like Drake May. I'm just saying, like, I know it's all on the hips, you know,
Starting point is 00:29:58 but I watched him on his college clip where he threw a ball almost 80 yards and hit the crossbar. I was like, how do, it's unbelievable. I know that's a kind of lame one, but it's like, I am so in awe of peak excellence of any kind. Yeah. And they form of charcoal, by the way. Just incredible. Absolutely. Absolutely.
Starting point is 00:30:22 So speaking of Patriots, we both appreciate guys. You can't say Tom Brady. Who is your next favorite patriot of all time? So I won't say Tom Brady now that he said he didn't have a dog in the fight for the Super Bowl. I mean, come on, man. Of course you do. So I got to be honest, and this is an easy one, but I love me some Randy Moss. I just just watching what happened, you know, and he's just incredible.
Starting point is 00:30:46 And, you know, there's another funny thing I'll tell you real quick is, you know, I've gotten to be a guy I really love, Damar Hamlin, plays for the Buffalo Bills. And when we signed Stefan Diggs, I was like, oh, he's got a bad reputation, da-da-da. And Damar played with him in Buffalo. He said, this is not true. Like he has, he has a high level of demanding excellence of himself and of other people, but he is a leader. And sure enough, he just, he really added so much to the Patriots. And it taught me, you know, it's like, hey, just again, that don't judge a book by its cover.
Starting point is 00:31:19 You know what I mean? You just someone, you think they have a reputation, it's like, it turns out a lot of guys around him didn't want to work. And so, so Diggs is really high up there for me right now. Okay. I like it. I like it. I like both of those answers. That's really cool.
Starting point is 00:31:31 What is one leadership myth that you wish would disappear? I think that so often we think great leaders, it's almost like you're this top-down control sergeant that somehow I'm the puppet master. I can move people around places rather than every time I've been around a truly great leader, they inspire and they empower. And instead of making me do something, they get me to see why I want to do the thing that they're telling me. And, you know, let's go back to Patriots. I literally think this is why, I mean, what Mike Rable has built from a culture standpoint and as a leader.
Starting point is 00:32:05 I mean, this is a team that had four wins last year, as you know, and four wins the year before. And in one year, yeah, we got some lucky breaks, whatever, but you are a Super Bowl team runner off barely. But, you know, but that point is it was culture and it was leadership. And he got those guys to buy into what he was selling. But look, as a coach, he could he could dangle playing time over their head. He could do whatever. but he inspired and he empowered. And it was remarkable.
Starting point is 00:32:32 And I think there's a lesson in there in terms of what real leadership's like. Totally agree. Totally agree. Last question for you, Todd, Todd. As the story of Todd Rose is being written, what's one word you want to define that story? You know, I would hope it would be optimism that, like, life can be hard for everybody. We all face challenges. But if you're willing to work hard and you're willing to learn and have some humility,
Starting point is 00:32:57 it's pretty remarkable what we're capable of as people. And, you know, I feel like, you know, so much of my life I could have just called it, been like, well, and I could have made excuses or whatever. And look, I can have a pity party with the best of them, so I'm not pretending that I don't. But, you know, I just don't see much benefit in complaining all the time. Either you can do something about it, you can't. If you can, then why are you complaining? And if you can, then do something about it.
Starting point is 00:33:25 And when we start thinking about getting back to building and contributing, I just think we've got a great future ahead of us. Right now, it seems a little dim, but I'm all in on us as a people. And I think that, so I would hope that when people listen to me, I don't want to share false hope, but I do believe there's a realistic optimism about our own lives and about the future of the country. Amazing, though. Amazing. Todd, again, I'm honored to have shared some time with you today. We definitely need to do this again, sometime in person, man.
Starting point is 00:33:55 Because there's a lot we need to talk about. You just, you tell me, tell me when, and I'm there, and I will bring the bourbon. Done deal. Listen, listen, I'm going to take it one step further. Let's find a time to get together. Maybe we even do another round on this in person, and I'll get some pappy. And we'll do some, I'll bring the pappy van wekel. And the glasses out there you go.
Starting point is 00:34:16 I love it. It's a deal. So, Todd, where can people find and follow you? You know what, you could just, on social media, it's on all the platforms. I go by it's L Todd Rose because my parents name me Larry and never intended to call me that. So I go by my middle name
Starting point is 00:34:30 or just Toddrose.com is easy. Amazing. I'll have links to all of that and the show knows. This has been an amazing episode. Make sure you go back and read, listen to this one because Todd gave so many nuggets throughout this episode.
Starting point is 00:34:43 It was really a masterclass. So to all the viewers and listeners, remember you'll be cause is your superpower. Go unleashed. That's another powerful conversation on Mick Unplugged. If this episode moved you, and I'm sure it did, follow the show wherever you listen, share it with someone who needs that spark, and leave a review so more people can find there because.
Starting point is 00:35:04 I'm Rudy Rush, and until next time, stay driven, stay focused, and stay unplugged.

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