Microsoft Research Podcast - 079 - Making the most of micro-moments with Dr. Shamsi Iqbal
Episode Date: June 5, 2019If you’ve recently found it more difficult to focus your attention for a lengthy stretch of time in order to get a complex task done… or worse, found it difficult even to find a lengthy stretch of... time in which to try, you’re not alone. And actually, you’re in luck. Dr. Shamsi Iqbal, a senior researcher in the Information and Data Sciences group at Microsoft Research, wants to help you manage your attention better and be more productive at the same time. And she’s using technology to do it! On today’s podcast, Dr. Iqbal tells us about her work in the field of micro-productivity, a line of research that takes aim at the short spurts of time she calls micro-moments that we otherwise might have considered too short to get anything useful done. She also explains why distraction can be good for us and gives us some advice on how to make the most of our cognitive resources, whether by setting aside time to tackle big tasks in the traditional way or by breaking them down into micro-tasks… and “outsourcing” them to ourselves!
Transcript
Discussion (0)
The traditional way of doing things is that you set aside chunks of time and you get focused and
get things done. And that's how all our tasks are designed. And that would work, except for
the fact that just finding that chunk of time to focus is difficult. What we do have is these
little bits and pieces of moments. They're scattered throughout the day. And we said, what if we defrag all of those moments
and we get something substantial done?
The idea is that you take a task,
you break it down into smaller chunks,
and then you can kind of scatter those tasks
throughout your day.
You're listening to the Microsoft Research Podcast,
a show that brings you closer to the cutting edge of technology research and the scientists behind it. I'm your
host, Gretchen Huizenga. If you've recently found it more difficult to focus your attention for a
lengthy stretch of time in order to get a complex task done, or worse, found it difficult even to find a lengthy stretch of time in which to try, you're not alone.
And actually, you're in luck. Dr. Shamsi Iqbal, a senior researcher in the information and data
sciences group at Microsoft Research, wants to help you manage your attention better and be
more productive at the same time. And she's using technology to do it. On today's podcast, Dr.
Iqbal tells us about her work in the field of microproductivity, a line of research that takes
aim at the short spurts of time she calls micro-moments that we otherwise might have considered
too short to get anything useful done. She also explains why distraction can be good for us,
and gives us some advice on how to make the most of our cognitive resources,
whether by setting aside time to tackle big tasks in the traditional way or by breaking
them down into micro tasks and outsourcing them to ourselves.
That and much more on this episode of the Microsoft Research Podcast.
Shamsie Iqbal, welcome to the podcast.
Thank you.
As a senior researcher in the Information and Data Sciences group at Microsoft Research,
your work revolves around attention management for multitasking domains.
I'm intrigued already. In general, because we'll get specific in a second,
give us a little more detail about the work you do and why you do it. What gets you up in the
morning? Well, that's a fun topic to talk about. I get up in the morning mentally reciting all the
things that I need to do that day, as probably most of us do. The fun part is that that's exactly what I get to do for
my research. And basically what I look at is how can we help people better manage their attention
in a situation where they're dealing with multiple interruptions that are coming from
many competing entities. You know what the fun part is? Whenever I talk about this research with someone,
they get it. It resonates with them. And they come to me and say, oh yeah,
how can your research help me be more productive and manage my attention better?
So there's a lot of pressure to get it right. Are you a list person?
No, not really. Is it all in your head?
Yeah, that's where the problem is.
And so when I say not really, it's something that I'm forcing myself to do.
And I find it to be more useful than before.
And what I've actually started doing is not only putting it down on a piece of paper,
I have started putting it on my whiteboard at work so that it's not only me who looks at it, it's other people.
And it's some kind of accountability that if I don't have it crossed off for a long time,
someone is going to come and point it out that, oh, yeah, you had this thing on the whiteboard
that said, well, review this paper in November. And it's now May and you haven't reviewed this
paper. Well, I want to start out by talking about a couple of buzzwords that
seem to pervade the literature in your research area. And first, let's zoom in on multitasking
for a second. I've read papers, especially a famous one by Cliff Nass at Stanford that says
there's actually no such thing as multitasking. What we're actually doing is task slicing or task
switching. And I'm sure there's camps here or
nuance maybe is a better word. But give us your take on multitasking since that's sort of the
focus of your research. How does how we think about this affect what we do about it?
Well, there are two schools of thought here. And I'm going to channel theories from psychology and
more specifically, theories
of cognition. So there's one definition that says exactly what you said, is that people are not doing
things in parallel. They're doing things serially. And what is happening is that they're very rapidly
switching their attention. And this is from the idea of single channel theory. So you have this
pot of cognitive resources
and whenever you're doing a task,
you're dipping into that pot
and you are switching back and forth between tasks.
And so you are basically putting in resources
and getting them out of it.
Now, there's also a less restrictive theory
called multiple resources theory
where you have different pots.
So you might have a pot for your
auditory resources, you'll have a pot for your visual resources. And in that case, you're able
to do things in parallel when your tasks demand different types of resources. So you might be able
to do a visual task and an auditory task at the same time, because they're dipping into separate
pots. Now, the problem is that most of our tasks
are not strictly auditory or strictly visual. So that's where the conflicts start coming in.
There's also the automaticity theory. So where things are so automatic for you is that you
really don't need to put in a lot of conscious thought into it. And those happen without you
really needing a lot of cognitive resources.
Like driving and you end up someplace and you don't remember how you got there.
Yes, that is kind of dangerous.
But think about things like we walk and talk at the same time, right?
So we're not thinking about how to walk because that's so ingrained in us.
So we can just basically walk and keep on talking without any performance degradation
in either of those tasks. But from a more practical point of view, when you talk about multitasking in the
real world, we are essentially talking about serial tasking, and we are rapidly switching
our attention across those tasks. Well, so drilling in a little bit there, this idea of
you can't do multiple things at once and we know actually you
can because like you mentioned, walk and talk or, you know, you're stirring something in your
kitchen and listening to something. So it's all these multi-sensory things that are happening.
However, moving over to the kind of current classic definition of multitasking is the kid
who says, I can do my homework and be Snapchatting at the same time.
You can't. I mean, you might be able to, you're not going to be able to do quality work on either
of those. I'm glad to know that because I can't do that. And I always thought if somebody else
could, what do they have that I don't have? It's just impossible. All right. So every time your
kid tells you, I can do this all at the the same time you say, research says you can't.
Yeah, there you go.
Shamsi says you can't.
I wish I could tell that to my kids.
Well, let's talk about another buzzword, which is fragmentation. And in some of our conversations, I've heard you use the phrase defrag. On my very first podcast, my guest was Jamie Teevan, and I asked her this question, and I'd like to ask you too.
Same question.
Why do you think things are so fragmented today, and how is it different from what we might call bad attention spans in previous eras?
Is it different?
That's a good question.
So the way that I think of fragmentation is it's a consequence of us wanting to do multiple things at the same time.
So essentially what is happening is that we want to be able to focus on one thing,
but there's so many external things that are demanding our attention that we end up with
having these little fragments of attention. And so that's basically what fragmented attention is.
It's not necessarily a bad thing, but we are in
this odd space where we are trying to get tasks done that are designed for focused attention.
And all we have in most of the cases is these little bits and pieces of attentional fragments.
Is there any literature on fragmentation prior to this era of high-tech distraction?
So psychology literature has been looking at attention for many, many years.
And there's not only the high-tech distraction or the external distraction, there's also the self-distraction.
So where we are having difficulties in prioritizing what should be at the focus of our attention. I mean, in theory,
we should be doing certain things and we want to optimize what we do in order to be more productive.
But in practice, what we end up doing is not necessarily optimal.
Right. So as you're doing the research here at Microsoft Research and you're dealing with high-tech solutions to this problem of fragmentation, are you drawing on any of that, you know, sort of decades-old psychological literature and or any theory? is that I'm a computer scientist by training, so I had no background in psychology. But I went back
and I read up on these theories because I feel that that helps explain a lot of things and how
we do them and why we do them in a certain way. Going back to your question, we have to adapt to
this new way of how things happen or how we are getting interrupted. And that's where the psychology theories or the
understanding comes in. And one of my goals is to help develop technology to provide the solution. I want to ask you about the word that pops up in your research a lot right now, which is productivity.
And it's hard to define and measure.
Oh, yeah.
But as a researcher, you have to be working from some sort of baseline.
So I think you said we're not machines to be measured by maximum output per unit of time.
But it often seems like we're trying to reach some kind of accomplishment nirvana or something and employ technology to help us get there.
Yep.
So what do you think about that and how do you operationalize, to use a classic researcher term, the word productivity in the context of your work? So, yeah, the industry definition of productivity that you just mentioned, I mean, it covers only
so much of it. And we ourselves have been debating about what does productivity actually mean?
Because for an information worker, much of the work is so, I mean, it's not necessarily tangible
or measurable. I spend two hours reading a paper.
It helps me improve my knowledge.
But how do you put a number to it?
How do you measure that?
And so that's true for many of the things that we do is that the outcome is not externally visible.
So in our research, what we have done a lot is that we just ask people. We ask them how productive they feel. The other
thing that we do look at is that there's some external measures. I mean, you can look at time
people are spending on productivity applications, how many things on their to-do lists are they
getting done, the quality of their work maybe. But it's still up in the air a little bit, and we are
working hard towards coming up with the definition of productivity for information workers.
We're still doing that.
So is that the focus then, is information workers as your target audience, kind of?
So that is a big target audience.
But, I mean, using computers and devices is not only limited to information workers.
I mean, you look around you and everyone has multiple
devices. They're using, they're constantly getting interrupted. Their attention is fragmented.
I'm using the word fragmented again.
I love it.
So I think that this, these findings are basically generalizable to the general population.
Yeah. Some people claim we're living in an attention economy where distraction is the new normal and focus is the new coin of the realm.
And we could lament our collective short attention span or try harder to reclaim our ability to be single minded.
But you're taking a different tack by using technology to help us coexist with distraction and still get stuff done.
Right. So why do you think your
approach is necessary? Because the other one is putting the genie back in the bottle, right?
So, well, the word distraction has a negative connotation to it. And I want to look at it
differently because sometimes you do need to step away from work and you do need to take breaks and
you do need to just refresh your
perspectives. And I believe that that actually makes you more productive in the long run.
So I think that the problem is deeper here. So we need to take breaks. We need to do other stuff,
but we have difficulties in prioritizing what is important for us, what we need to get done,
what moves us forward in the responsibilities that
we have, and we often get lost. And I think that's where technology can help us. I mean,
if I'm not able to help myself because I am just distractible, and when I go down that
rat hole of distractions, then maybe, yes, I do need something that pulls me back out.
And so that's how we're coming at this problem. Because I personally don't feel that if you take a break and you go and chat with a colleague about mundane things, or if I go on Facebook or Twitter, unless I'm spending hours on it, I don't see that to be a problem. your earlier work. I love digging into research history because it always informs current work.
So I'd like to go back to a paper you wrote with the illustrious Eric Horvitz in 2007,
where you highlight the concern around what you guys called the chain of diversion. This can occur
when you take a break from your work, whether intentional or not, and you find yourself so
far down the rabbit hole that you can't even remember
what you were doing. What does the science tell us about these diversions, especially in terms
of focus and recovery time? And what research ideas have emerged since then to help us mitigate
the gravitational pull of infinite scroll, as I would call it. Oh, yeah. So this was work that I did as an intern in 2006,
so 13 years ago. Smartphones weren't a thing then. So what we were looking at is just basically one
device or one machine, a laptop or a desktop, and what people did on that single machine.
We were very interested in notifications and what happens when an email
notification pops up because it's the trigger for you to switch attention or an IM notification
pops up because you know someone is waiting on the other end for your response. And we wanted
to see what happens. And so that is what led to us characterizing this chain of diversion,
which was interesting because you feel that you know
what is going on, but when you see it in real data, that really pops out. And so what we found
is that, well, a notification often important, it pulls you to email. So you go and check your
outlook. And once you have disengaged from that task that you're working on, it's kind of like
an open invitation to go and be further distracted. So one email leads to the next one. And then maybe you go and check your
personal email, maybe now that you're in a browser, so you might go and browse. And then 15 to 18
minutes have passed. And this is something that we actually found. And then you realize,
if you're lucky, that you actually had some other work that
you were doing that you need to get back to. And now the challenge is that you had to figure out
what you were doing. So you're all tabbing across all the open applications. And then when you land
on the one that you finally realize that, okay, so this is the document that I was working on,
then you need to recreate that context. So basically all of what I described
right after you decide that, yes, I need to return, that's the resumption time. And so that's one of
the key metrics that we use in measuring interruptibility. And so the problem now is even
worse, right? So you now have multiple devices. So you have your phone, you have maybe multiple
machines that you're working on and multiple entities that
are demanding your attention. And so you're switching back and forth. So we haven't quite
quantified that yet, but we'll see. So this is the world we're living in and the world you're
helping us try to navigate and sometimes mitigate. Let's talk in more detail about the work you're
doing now. And I would give it the broad umbrella of micro productivity and how you and your colleagues are asking questions about snippets of time or micro moments, as you call them, to help us longer stretches of time on things we want to do.
What's your work about? And how do I make micro moments work for me?
So, yeah, so I'm going to take you back to probably 2013, when Jamie T. Vannon and I
first started looking at this. And we came from the point of view that we're not going to be
able to stop the multiple stream of information that people have to process and they have to switch their attention across.
So we basically have to find a way that we can adapt to this new normal.
The traditional way of doing things is that you set aside chunks of time and you get focused and
get things done. And that's how all our tasks are designed. And that would work,
except for the fact that
just finding that chunk of time
to focus is difficult.
What we do have is these little bits
and pieces of moments.
They're scattered throughout the day.
And we said,
what if we defrag all of those moments
and we get something substantial done?
The idea is that you take a task,
you break it down into smaller chunks, and then you can kind of scatter those tasks throughout
your day. So you have five minutes before a meeting, maybe you can get 10 of those tasks done.
And maybe you have two minutes, which is really not enough to do anything, but you could get a couple of to-dos off your plate.
This takes forethought in order to break down the tasks that you have.
And so how do you get to the point where you could actually break that?
Or am I getting ahead of myself, and that's what your research is helping us to get to?
No, I think you have the right question, because when we started this line of research, that's one of the challenges that we had is that we can't expect that people are going to break down their own tasks.
So as part of our solution, we need to have a way of creating these workflows.
So if you take a complex task and there is a way that you could break it down into a series of smaller subtasks. And then for the end user, all they see is these
micro tasks that are popping up at different moments. They don't have to worry about how to
break them down. Our system or our framework is going to do that for them. So what kinds of tasks
can be broken down in the way that you are describing? That's a great question. And we assume that
most tasks could be. And again, there's some psychology backing of this as well.
There's this idea called task unitization. And this goes back to the 70s, where researchers
had people look at videos of people doing physical tasks like folding laundry or mowing the lawn and
ask them to write down exactly what is happening. So when you ask people to look at the unit tasks,
so they're basically coming up with a series of very small actions. And that's what we wanted to
get at. Now, in terms of more information work tasks, if you think of using micro-moments, we are already doing some of it.
We do a lot of communication tasks.
They're mostly discrete and not part of a bigger task.
We were interested in, okay, let's pick a complex task such as writing because no one thinks of writing in terms of micro tasks, we wanted to take that challenge and say, can we break down
writing tasks into smaller subtasks so that at least some of these are things that we could do
in micro moments? So imagine that you need to add a citation to your writing. I mean, you don't
really need focus time for that. You could get a bunch of those and get them done in your free time.
Right.
There are other tasks as well, for example, correcting grammar or spelling,
but it took us a while to get to that point is that what makes sense. There are also things like
information gathering. So if I'm writing, I mean, I need to get some information from a website.
So I might do that as a micro task. And in some sense, it helps with your focus as well. So if I'm sitting
there focusing on my writing, and then suddenly, oh, yeah, I need to grab these numbers. If I
switch at that moment, that basically means that I am opening myself up to a chain of diversion.
I would rather postpone that little action as a micro task that I can get back to later and
continue with my focused writing.
That takes a tremendous amount of self-awareness.
But it's also, I'm pretty certain that people do add these inline notes when they're
writing. I mean, at least I do, and I wouldn't characterize myself as the most organized
person when I'm writing. But I do insert these inline notes because I don't want to interrupt
the flow. Along those lines, tell us about this tool that you've developed called PlayWrite,
which is actually a funny play on words from my perspective.
It's a technical tool that breaks certain tasks down into smaller ones,
which would be helpful for me.
Right.
So how does it work? Where do you use it?
And what have you found as a result of your research with this tool?
So as you said, it is an interesting play of the word. So we wanted to have the word play in it
because we wanted the interactions to be playful and game-like. And again, this is an instantiation
of micro-task writing or micro-writing. And it's a framework, basically, which interacts with
Microsoft Word. It will analyze your Word document. It will extract micro-tasks out of it.
And these are just all basically writing micro-tasks. It could be something as simple
as spelling corrections, which is a very context-free task. And it takes you about two
seconds to get it done. Or grammatical corrections or triaging comments and those kinds of things.
And we started off with a small list of tasks, which can be, of course, expanded.
It extracts those, puts them on the cloud, and then through a mobile app, you can access those tasks.
And it's designed in a way that you could just interact with these in a game-like
fashion. You could play games like, let's see how many tasks we could do in five minutes or two
minutes, or let me finish all the tasks on this document. And then later it gets integrated back
into your Word document. So essentially you're making progress when you're away from your
document with very little cognitive engagement or time commitment.
Right. So I want to circle back just more 10,000 foot view on this idea of micro productivity
and micro tasks and micro moments. Have you found this to resonate with the people that you bring
into research? I think it all depends on the framing. One of the concerns that people have is that, oh my God, you are ruining my free time. You're going to make me work all the time. So since just finding focus time is so difficult,
what we're essentially trying to do is to get people to do things or tasks in these short bursts
with the hope that it will amount to an outcome that you would have gotten if you had similar focus time.
And our dream is that through this,
we could probably save people an hour,
and then maybe you can go home an hour early
and spend time on other things that is not work.
One area of lost time that we can all relate to is drive time in our commutes to and from work.
But you've even got a productivity hack idea for that.
So tell us about your work on speech-based productivity support in the car.
What kinds of studies have you done so far and what conclusions have you drawn to date on this idea? Oh, this is a fun topic. And this is probably the topic that
we get the most discussions and the feedback and the back and forths on. So, I mean, we have done
many years of research with Eric Horvitz, looking at how people do tasks when they are driving a car.
And these projects are using driving simulators, so no one was harmed during these experiments.
No humans were harmed during these experiments.
But we've been trying to characterize how people do tasks.
And one of the interesting findings there is that driving is mostly automated and there are opportunities for people to actually
interleave a non-driving task. If I go back to my original point about parts of cognitive resources,
when driving is so automated that you really don't have to think about it, you do have some
cognitive resources that are left over that you could make use of. I'm going to flip the
question. I'm going to ask you. So when you're in a car, there's a passenger in the car. How many
times on average do you speak to that person? All the time. There you go. And I would imagine that
most people would interact with the in-vehicle controls. They're trying to play on the radio.
They're trying to set the temperature.
And I mean, there are tons of other non-driving tasks that people engage in.
What I'm saying is that we do have this cognitive resource residue or leftovers that we could potentially use.
And what we try to look at is that, well, if a person is having a conversation on a car,
and let's assume that it is a phone conversation using Bluetooth, they're able to have that
conversation, but they are very careful in interleaving it safely. So they would talk for a
bit, they would make sure that they're driving properly, they would talk for a bit again.
And these are, again, driving simulator studies. So we saw an opportunity there.
And based on the microtasking or the microproductivity progress that we have made, we wanted to push the boundaries a little further.
And here we are.
We have these long commute times.
So we wanted to kind of like come up with this concept is that, well, I mean, intelligent assistance is becoming a thing and Siri and Cortana and Alexa, these will soon make their
ways into our cars to help us do things via speech. And so how can we leverage these
technologies to actually get things done in the car? So our goal was, can we capture people's thoughts and can we push it a little further? Can we do something as far as creating a document or a PowerPoint via speech? a bunch of questions at opportune moments during driving.
And when I say opportune moments,
that means that when it feels that you're able to engage with those questions.
And these questions are super short, will take a few seconds, are context-free.
So you don't really have to think a lot to answer them.
And once you put together all the information that is gathered,
that can be saved as a draft of a document or a slide.
So that's the study that we did in a driving simulator.
So Wizard of Oz, which is basically an experimenter, was behind a technology that was interacting with drivers when they were driving on a really simple route.
And at the same time, they were asked to interact with this agent that would ask them questions to which they provide the answers.
And eventually that turns into a document or a PowerPoint deck.
That agent at the same time would also alert them towards different driving scenarios.
And so it would point out that, well, there is a speed bump coming up or you need to make a left turn.
So it will make sure that you are focusing on the road.
It would also pull back in the interactions whenever the road conditions became dicey.
That's interesting.
I would think even if it didn't make its way into, you know, cars that we drive today, it would certainly be useful in a self-driving car.
Where you aren't required to have as much.
Absolutely. And that was also one of our motivations behind this.
I mean, even though you're not driving, it's still not your office.
It's still an intentionally challenged environment where you will keep on getting interrupted.
So you still need to design tasks in a different way so that you're able to attend to them differently than you would do in a secluded office.
I'm really intrigued by this research because the idea that I could, you know, when you're driving, sometimes you have an idea and you want to write it down, but you can't.
Right.
Or you do, and it's dangerous.
Well, so this was why I was motivated to do this research is that I have about a 30-minute
commute during rush hour. And I have all these thoughts that are floating through my mind,
and it actually does take away my ability to focus on the road. So wouldn't it be great if
there is a way that we could capture
these thoughts easily so that I have them out of my head, recorded somewhere, I don't have to worry
about them until I get to my destination. I hope you're successful on this research.
Hopefully.
It's a ways out, but...
We'll see. But the interesting thing is what we found is that people were really,
they found it to be useful. What they found really useful is the added alerts that the system was
pointing them towards the different things on driving that they should be focusing on.
We also saw compensatory behavior. So people right at the beginning, they would slow down
so that they had reasonable headway distance with the car in front so that they wouldn't crash into
it. And so people already have these kinds of behaviors. But what was also interesting is that if the questions were unpredictable, that would just throw them off.
I bet.
So one of the takeaways is that, well, maybe these questions should be something that people decide themselves.
So if I know that these are the things that I want to address later and I could do them in a car, that's what should show up.
Because then I'm expecting them.
I already have the context.
I just need to get them recorded somehow.
MELANIE WARRICK- And that brings us back
to the foresight and ability to plan ahead
or have enough margin in your day
to have thought through the things you want to ask yourself
when you're in the car.
LESLIE KENDRICK- Right.
So one of the things that we are also looking at
is how can we easily create these micro tasks without requiring people to, again, sit down and then make've reached the what could possibly go wrong part of the show.
And I have to ask you, is there anything about your work that keeps you up at night?
So let me contextualize this a little.
You're trying to help people be more productive.
But let's be honest, the quest for increased productivity can have unintended consequences.
We've alluded to them a little bit earlier.
For example, this idea that if I can be more productive, I must be more productive. And as you've said, it
isn't just other people, it's our own expectations of ourself. Will I ever be enough?
Right.
So what is to keep us from falling into that trap of the ever moving goalposts or always
asymptotically approaching productive enough
status. I probably mentioned this before is that I find the word productivity to be very mechanical.
And another strand of my research, which I alluded to, is work that I have done and am
continuing to do with Mary Sharansky and Gloria Mark from UC Irvine, where we are looking at
people's
ability to focus at work. At the same time, how can we support well-being? And what we have found
is breaks are super important. I mean, we can't ask people to be productive all the time because
that doesn't work. So if you want to have a happy, productive, satisfied worker, you need to be able
to support them in a way that they get things done.
They get things done efficiently. And that's where the system support comes through. But they
also are able to take breaks and relax and be present at things that are not work,
be present with their families, be present with their hobbies, and not have to work all the time. But I totally hear you.
There will be cases where it gets abused. We are working very hard to make sure that we don't
promote that kind of behavior. So is there anything else that comes to your mind that you're thinking ahead on in this realm,
aside from, you know, the psychological need to be valuable, I guess is a good word.
So I think that we need to rethink how we get things done. And we're also not saying that you
don't need focus time, you do need focus time, there are certain things that you cannot do
without having focus time. So what we are looking at is that there is this
alternative way of getting things done. And maybe the combination of both is where we go for the
next few years. Yeah, I'm thinking of surgery. You might not want to do that via microtasks,
but there might be parts of it that are microtaskable.
All right. It's story time.
Okay.
Tell us a bit about yourself and your background.
What got young Shamsi Iqbal interested in technology research, particularly around attention multitasking and productivity?
Yeah, it's kind of like a fun path.
So I did my undergrad back in Bangladesh. That's
where I grew up. I went to a very traditional engineering program. It was the top engineering
program in Bangladesh, but it was very traditional. I had never heard of human-computer interaction
before I started applying for grad school. And then when I came to grad school in 2002, I came thinking that I was
going to do artificial intelligence because I liked seeing patterns in data. And that's what
I wanted to work on. A new professor came to our department and gave a talk on this subject called
human-computer interaction. And I went to that talk and I said, oh, wow, that's interesting.
I mean, you can actually identify problems
that humans care about,
and then you can come up with technology solution
and you can see directly the impact.
So that's where my work on attention management started.
So that's what I've been working on for the past 17 years.
There was a jump there on that's where my interest in attention management started.
So what triggered that?
Because HCI is a big pool.
So I did skip over a lot of details.
But during that path or during that journey, I came to know about the amazing research that goes on in MSR.
So particularly in terms of work that Eric Horvitz has done and Mary Shernsky has done.
And those were the pioneers that I looked up to.
And I was extremely lucky to have an opportunity to do an internship with Eric in 2006.
And 2008, I showed up as a full-timer.
I've been here since then.
I love this new question that I've been asking because the answers have really surprised and amazed me. So I would like to ask you, what is one interesting thing, whether it's a trade,
a characteristic, or even a life event that people might not know about you that has influenced your
career as a researcher? I don't know whether this has influenced your career as a researcher?
I don't know whether this has influenced my career as a researcher,
but I used to be terrified of public speaking.
And in some sense, I still am a little anxious before I have to give a big talk.
And it's interesting because as a researcher, I have to give talks all the time, but I will be lying if I say that I don't worry about it.
So how have you overcome that?
So I came up with coping strategies and one of them is really silly. I start off with a joke.
Most of the time the joke doesn't land, but at least it calms me down.
So I've done that at big talks and it makes me feel better.
Do you have like a standard joke? beginning saying, oh, my talk is at 12 a.m. And that was in a room full of probably 2,500 people
because I totally messed up what a.m. was and p.m. was. And then at the real talk, I said,
well, thank you for all showing up because I asked everyone to show up at midnight.
All right. Well, at the end of every show, I give my guests an opportunity to share anything they
want with our listeners. And often it's in the form of advice or words of wisdom.
So what would you tell your 25-year-old self?
And how might it apply to others heading in the same direction now?
I would say confidence takes you far.
Openness takes you on different paths during that journey. And humility keeps you
grounded. I have had to work on the first one. The second two are easier for me.
Shamsie Iqbal, thank you so much for joining us today. It's been a delight. Thanks a lot, Gretchen. It was fun talking to you.
To learn more about Dr. Shamsi Iqbal and the science of microproductivity, visit Microsoft.com slash research.