Mind Pump: Raw Fitness Truth - 1055: Almost 30 with Krista Williams & Lindsey Simcik

Episode Date: June 17, 2019

In this episode, Sal, Adam, and Justin talk with Krista Williams & Lindsey Simcik of the Almost 30 podcast. The story of Almost 30: Live on tour. (2:26) What have they learned in the space since coming in? (7:39) Growing pains of scaling a business. (11:16) What have been ‘pivotal’ moments in their business? (13:15) Social media do’s and don'ts to stay authentic to your brand. (15:30) What are the biggest mistakes they have made in their business? (26:48) Why you shouldn’t ‘pick up the brick’ when it comes to the current cancel culture. (30:50) Have they had controversial guests on their show? (39:22) Women vs. Men dynamics. (44:00) The evolution of their podcast. (48:35) The struggles of keeping their relationships ‘private’ having a successful podcast. (51:28) The challenges of being a ‘successful’ woman dating in this current climate: Tapping into your feminine/masculine traits. (59:18) Almost 30 on their ayahuasca experiences. (1:06:58) The growing opportunities a podcast provides you. (1:11:24) The most recent takeaways they have taken from their guest(s). (1:13:45) The future of Almost 30. (1:23:02) Featured Guest(s)/People Mentioned ALMOST 30 #almost30nation (@almost30podcast) • Instagram KRISTA WILLIAMS (@hundredblog) • Instagram Lindsey Simcik (@lindseysimcik) • Instagram Website Podcast TASH SULTANA (@tashsultanaofficial)  Instagram Tim Braun (@TimBraunMedium)  Twitter Gerard Armond Powell (@gerardarmondpowell)  Instagram John Wineland (@john_wineland)  Instagram Millana Snow (@millanasnow)  Instagram Dan Savage (@dansavage)  Instagram Related Links/Products Mentioned June Promotion: MAPS Strong ½ off!! **Code “STRONG50” at checkout** Podcast Pro Is The Concept Of Brand Loyalty Dying? - Forbes Sex at Dawn: How We Mate, Why We Stray, and What It Means for Modern Relationships – Book by Christopher Ryan Ep. 216 – Sh*t The Moon Said: Gerard Powell on How Ayahuasca Saved His Life Ep. 96 - Relationship Coach + Teacher John Wineland on Creating and Sustaining the Intimacy We... Ep. 81 Your New Formula For Manifesting Your Dream Life With Lacy Phillips Ep. 152 - Savage Love: An Honest Look at Monogamy, Sex, & LGBTQ Rights with Dan Savage

If you want to pump your body and expand your mind, there's only one place to go. Mite, op, mite, op with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. What a pleasure having our girl, Krista and Lindsay in the studio. Always fun with them. Yeah, you know, probably, and I think I've said this before a couple of times, but I feel like of everyone that I've said this about, I think they for sure are the most closely resemble the female version kind of of mind pump. Just the flavor.

Yeah, the flavor or the chemistry that they have, the conversations are hilarious. The topics, they tend to kind of this broad stroke of health and wellness and fashion and they get into business a little bit. And so they tend to be similar in that fashion, I think. And then I love that they have great senses of humor so we can talk, we can have dirty jokes inside the episode. And that is refreshing. They laugh with us.

All these girls are hilarious. And we love, every time we do a podcast with them with them we enjoy and if you haven't heard of them yet Pretty sure you're gonna want to check out their podcast after listening to this Interview because you're just here. They're they're very entertaining and very insightful The podcast that they host is almost called the almost 30 podcasts although it's funny They're over 30 now so they they laugh. I said, yeah. That's a change of name at some point. You can find them on Instagram at almost 30 podcasts.

Their names are Christa Williams and Lindsay Cimic. Again, did I say her last name right? I think I did. And their website is almost30podcast.com. Now, before we get into the episode, reminding everybody, maps strong, one of our most effective muscle building, metabolism boosting workouts ever and fun,

because it is different, is 50% off. So here's what you do. Go to mapsstrong.com, M-A-P-S-S-T-R-O-N-G .com, and use the code strong50. S-T-R-N-G-5-0, no space for that discount. This promotion will end this month and this program will not go on sale again for a very, very long time.

So you definitely want to take advantage of that. And that's it. So here we are talking to two of our favorite female podcasters in the space, the girls from almost 30 podcast. Tell us about your guys' tour. I want to hear all about this tour that you guys are doing. What are these like?

What are you guys doing at these? Oh my gosh. Yeah, so we went out last year on tour in 2018, and we just, this is kind of like the story of almost 30 where we have an idea or our community kind of gives us an idea by asking us and we're like, all right, let's just do it. So we just do it.

And we didn't know what it was going to be like, but we oversold every tour stop in 2018. Wow. So it was super successful. And so this year, we decided our main objective this year is just growth and reaching more people and meeting more people. So we're deciding to go international.

So, we're going to London and Australia in addition to a bunch of more domestic tourstaps that we haven't been to yet. And the value of it is just like, it's so far beyond just getting more listeners, right? To be able to meet people in person, to have that one-on-one connection. Yes, it does take time, it does take energy. But it's our differentiator in what we do, and people really appreciate it, and they feel seen, and they feel heard.

And it's a lot for us, and it's not necessarily how we're making all of our big bucks, but it's worth it. Now, how are they organized? How are they set up? Are they just live Q&A's? Or do you guys do a live show in front of your audience? Yes, so we'll do a different set up and a different guest in a different schedule per city.

So it's like a different, you know, some city in Miami, we're going to Miami, Florida is gonna need to hear a different message or is interested in a different thing than, you know, someplace in Seattle. So it's like, we'll go with like the trending topic and then just find like a speaker or a guest that we've had on the podcast and we'll bring them there. But most of the time the format's kind of the same.

Lindsay and I will open and talk about like what we're working on, you know, something that's relevant to us at the time. And then we'll have our speaker or guest and then we'll close with like a Q&A. We do live shows too. We're going to do those as well at like big theaters, but the smaller events that we do in the cities is more like intimate conversations with people. Have you guys done the live shows yet?

No, so our first live show is actually we want you guys to come. San Francisco, July 27th at the Independent. Oh, awesome. Yeah. How do you guys been there? Yeah, I've been there. It's cool.

Yeah, yeah, they do like little small concerts and stuff and they're really cool. I saw God, what is her name right now? I can't think I introduced you guys to her the one the girl that plays Like seven different instruments. She's badass from Australia's where she's originally from I found her when she was like oh No, I love her YouTube phenomenal. Yeah, she does God, we can't think of her name right now. Tosh? Yes, Tosh is number one. So she's bad ass. It's actually a crime that she's not really going to more cities. Tosh, Shel Tana, all the time.

Yes, yeah, Tosh, Shel Tana. That's all right. Dude, she's the she's bad ass. She's beautiful too. And so I found her like four or five years ago when she was like super underground and my brother-in-law turned me on to her and I was like, oh, this is bad ass and then we went and saw her there. And so it was like 50 people there.

Really? Yeah, it was super intimate. It was, yeah, it was like like I said, which was super small time. Nobody knew if she was. These are gonna be like a podcast, like you can interview or just the two of you, or how's that gonna work?

Yeah, so we wanna kind of mirror how we do things on the podcast. So, you know, again, we're kind of just experimenting as we go along, but opening up with Chris and I and how we do our intros, which is a 15, 20-minute catch-up, what's going on with us, funny, interacting with the crowd, and then we'll bring on our guests. In San Francisco, we have Lacey Phillips coming on, so it's going to be all about manifestation, shadow work, reprogramming, you're subconscious, she's really,

she's amazing and we've done a couple of events with her so. That's awesome because we've done some of these live Q&A's ourselves and I was surprised at how nervous they made me. I didn't realize that I would be nervous in front of, and I couldn't figure out why I've spoken to so many people and so many groups in the past. And I think it's because these people know me, but I don't know them. So it felt, did you guys experience anything like that? Yeah, it surprises me every day.

Like someone will be like, oh yeah, you had this happen to you, and it's, and they'll say something that I've shared that I don't remember, that I've felt, because on the podcast you guys are the same. Like, it's just me and Lindsay, or it's just me and a guest. I'll be very personal and I'll be very open. But I forget people are listening.

So people will come up to me and be like, I know you have body image issues or whatever. And I'm like, what? You know, I'm like, oh fuck, I said that. Or I'll say stuff about my family. And they'll be like, I know you and your mom have a weird relationship. And I feel I like I relate to you.

I'm like, what? You know, I would never like at a to you. I'm like, what? You know? I would never like at a dinner of 12 people be like, hey guys, I want to tell you about my mom. My mom. I would never ever do that. So it seriously surprises me. And it's like, and my thing too is like,

I always want to feel like I reciprocate the energy people give me. So literally if someone comes up to me, I'll talk to them for four hours. And they will be like, I gotta go. Like you're freaking me out. Because I just want to like make them feel like, because I appreciate it so much.

And I'm so like Midwest in that way, where I just feel so grateful of like anyone that listens, that I just want to like connect with them so much. You know what I mean? Right, right. Now, when we came and saw you guys, that was what, a year and a half now? Or was it all, was it a year and a half for more? Was it longer?

It might have been more. Might have been almost two years. That's crazy. Do you remember how far along you guys were? Because you guys were relatively new when we came by. We were too. We hadn't been doing it that much longer. You hadn't been doing it. I mean, you guys are big. Yeah, you were too bigger. We were nervous.

I know. No, it was, yeah, we were maybe just starting the tour in 2018 or something like that. It was shortly after you guys were planning the tour. I remember we had left and then I saw you guys were doing that. I was like, oh cool, the girls are killing it, dude. They're off and tour now already. So I remember seeing that come up. What I wanted to ask you was this journey now.

I mean, where you guys are at, you guys have continued to grow and blow up. I see you all over the place. What are some of the things that you guys have learned in this space, like since then? I mean, just bringing back to the community for a second. It's like, it's everything, you know, and it's not about Kristen. I think you can go into a starting a business like this where we are technically the face of the brand and spend a lot of time and energy thinking about

and spend a lot of time and energy thinking about that, about us and how we look and how people see us. And it's been such a relief to kind of, yes, of course, we have like branding and photo shoots that we need to do for certain things, but that's not the focus. And to really, anytime we feel like, okay, what do we do next? Or we're feeling a little bit uninspired.

We go immediately to the community. So whether it's our secret Facebook group or our DMs quite literally or our emails, like what do people want to hear? What are they talking about? Like how can we make them feel more supported? And that's kind of how our ambassador program was born recently.

So we had people who were like, hey, we want you to come on tour to this city and we're trying to go to as many cities as possible, but we couldn't. So we wanted to empower them and inspire them to create community where they are. So we have 70 ambassadors all over the world. Shara here is actually the ambassador lead for all of them. And they have events every month, whether it's a yoga class, a community service centered event.

We had a group of 15 women in Minnesota go help this one girl move out of her house, because she needed help. And they had a day doing that together. It's just like, and that's the things. It's not all about us, and it doesn't always have to be on us. We can kind of let the community inspire what we do next.

Yeah. So you feel like it's gotten more intimate since you guys are doing the live tour with your audience. Yeah, it's like bigger and more intimate. It's weird. Yeah. Yeah, it's just more, like the tour is just more, and it's also more like a brand play.

So it's like people that don't listen to the podcast would come to the events too. You know, so it's, the growth too is like also a reason for our growth is like having a business mindset with things. Like in LA, there's a lot of talent, but a lot of people are, you know, we found our spiritual or, you know, talented or whatever, but they don't have like a business mindset

or like a discipline. So they're not gonna grow or be super successful because they're not thinking about things strategically and thinking about the long term. In that case, it's the reason why we launched your podcast pro, which helps people start a podcast, monetize a podcast, grow a podcast. It's like seeing an opportunity there with the growth of almost 30 and where things are going and helping to be ahead of the trend to like that podcasting is so big by creating this resource for people.

So it's just really being like business minded in a lot of ways and then just like being super disciplined and like outworking people. Now what have been some of the growing pain since the that you guys have gone through with scaling the business? Yeah, I think one thing for me that I have a hard time with is the team management. We have now us and then three people or four people on our team. And I just really have a hard time with, I don't know, stepping into the role of a manager

or of a business owner or of someone that is in that position and we're friends with people, they're listeners, they love the show. So it's an interesting dynamic to really do that and to be a manager and to like, I don't know, manage those conversations. So that's something that I've had a really hard time with as like a growing pain.

And I have issues with trust. You know, I kind of, I understand that like if someone's working for me that they love what we're doing that it might not be their end game. So when what we do is so important because of the ideas that we bring to the table, like you guys are so successful a lot because of the ideas that you have

are different than other people's. And that's the same for us. So it's like when we're working with someone, if they were to take all the ideas that they heard about us in our business, someplace else, that would be terrible. You know what I mean? So it's really hard to trust and to like grow sustainably

and like learn to manage being a manager and doing your normal job. When you say trust, how do you mean that with staff, to trust that they're going to do as good of a job as you would in their role? Yeah. For me, it's actually not that. I literally, when I give someone something, I don't think about it twice. I trust everyone to do the job.

For me, it's like a trust with my ideas and like with our vision and our strategic plan. So like, or just money stuff. Like, you know, our contacts. Like our contacts is a lot. You guys have so many contacts too. Like your contacts are really important. And like when we do events with people with brands,

with speakers with all these things, if they were to take 400 contacts that we've made in the past year and go do their own thing, they'd be really far ahead. So that kind of stuff, not just like not really doing the job, but more stuff like that. Right, right. Now through this process, have there been,

like what have been the moments that, or things that you've done that have really taken you guys? Because I'm sure there's been a few pivotal moments that have really, you guys have seen big jumps. Can you guys go through a goal or some of them? Yeah, I mean, just in general with expanding the team, like just hiring and bringing people on to do things that we are either not good at or don't want to do. And granted, we're still doing things that are a little bit like, I don't want to do this, but we do it. We're still in the mud in that way. But it's been really, to manage our energy in that way, to have them take on what was

an energy suck has given us this space and the energy to think more creatively, to think more strategically because we're not lost in the tiny little details and the emails and the daily goings on. What was the first one that you guys gave away where you were like, oh my gosh, this person is so much better at that now. What was the first time? Chloe. Yeah. Chloe Leonard's been with us since the beginning, almost the beginning, maybe like five months in. And she is basically creative director. So we give her our vision, we explain our vision and what we're looking for, say, for toward branding or whatever it is.

And she just executes. And she's just a creative genius in that way. And we're creative, but we can't execute on the graphic design level. She designs our website, all of that, social media. She just gets it. She's younger, like she kind of gets. Yeah, that takes us to a next level, because it's like for us and our brand, it's very like female focused.

So like having a social media following is huge. So her growing the social media following and having it be like having posts where people engage on the post is huge. So her growing the social media following and having it be like having posts where people engage on the post is silly, but it helps and it really draws other people in. And then her creating like a really beautiful website helps us get bigger brand deals helps us get better guests because it's beautiful and people, you know, we are big or we are something. But like if you see some package that's beautiful and professional, you're like, wow, like you may even think we're bigger than we are big or we are something, but like if you see some package that's beautiful and professional, you're like, wow, like you may even think we're bigger than we are.

Talk about that with social. I think that's something that we have a lot of listeners that aspire to have a podcast or build a business on Instagram or like that. What are some of the things that you would give as far as advice to that person that wants to do that and what you've learned in your guys' business, like you grazed over real quick the engagement part.

I think that's something that people misunderstand, that that's far more valuable than having hundreds of thousands or potentially millions of people that are looking at you and just look you lose. Yeah, I mean, there's so many brands we see that like buy followers and it's like, why would someone follow Shakeology for 100,000 followers? Like, do you know what I mean?

I'm like, what are you posting that's valuable? So it's like, you're bad at shakes. Honestly, I'm like, this is real filling. So it's like, people want to follow like an actual brand voice or someone that has something to say. So like make sure that you're being authentic.

I know it's overused, but you have to be authentic in yourself. Something that really has helped us is posting memes. So we credit them, but if you post memes, it's like, if you saw a funny meme, even if you liked the podcast or not, it's really more of a question of if you think this is funny or humorous.

So if you're in our target demographic, for the most part, you're probably gonna think this is humorous. Memes are taggable, memes are shareable. People can find our account because their friends are tagging them on the meme. So that's been really helpful for us. Also posting, having our followers or having our guests share, share and tag has been really helpful for us. And then we repost everything that we get shared on. So that is like an encouragement for them

because then they'll be reposted on our account. So it's really thinking about your end user and your listener or your follower and like what are they interested in? For us, it's like meme accounts or beauty things, wellness tips, having our guest share and repost and then just like engaging with them. We respond to every DM, we respond to every comment, you know, we're making sure that we're on top of it so that they know that we're like listening. And even on our personal, I think it's really important. I've seen where like, they'll tag almost 30 Ann Lindsay and Krista when they're sharing an episode or what have you. And the fact that, you know, we'll respond and comment more than just like an emoji. And they're like, oh my god, I never thought you would respond.

And I'm sure people, I'm like, I'm like, too, I'm in bed. I'm like, yeah, sure, this is amazing. Like, you know what I mean? Like, it really, for us, it doesn't take a lot of time. It doesn't, it doesn't, but it's, the return on that is them remembering like, oh my God, they're engaged and they reached out and they care. And then, you know, they're apt to like the next almost 30 posts every post following that

and listen to the podcast. How about some of the bad ideas? I love sharing like some of the ideas that we have like Justin comes with a bad idea almost every week. Notorious. But I own that shit. That's the most important. What's the bad I was the most recent? I'll tell you, well I won't tell you a most recent but the one that first

that comes in mind is you know it's bad at first or to know. Oh no no no no. I've told this one many times, but I thought like okay, so I heard a podcast about advertisement and like how cheap it was to you know, advertising this one of particular platform. You're like, so I'm doing billboards. So it was no, no, it was porn.

Okay, so and I'm like, look, we're raw. We're crazy. You know, this might work. We want to clarify what we were going to advertise on porn ads Then Justin walks in let me tell you to this Just here all the way mine pump first off first off. We all bought in Justin walks close to everybody on let me tell the story is Justin's terrible stories So Justin walks in

I love dudes right now Justin walks into the the old studio. We had a little tiny thing about a third the size of this room right here. And he comes in, he goes, I got this great fucking idea. And he goes, hear me out. And he starts to explain where he's heard this. And he's like, listen, the percent,

how much it costs per click is the lowest than anywhere else. So it's really cheap to advertise in porn. And the traffic on porn ads on porn things is ridiculous. And it works for a food truck company. It works for a couple of them. Obviously, it doesn't apply to us. So he shares this with all of us.

I'm actually not, I'm not against it. Right, so we actually all go, this is brilliant. We go with these brilliant. So instant we go, okay, we all give ourselves homework. Everybody is to go home that day and come up with five ads. And return. The most raunchy ads you've ever had. Well, so the challenge was this was, okay,

when you're watching porn, the last thing you want to do is leave the porn and click and go somewhere else. Yeah, you're so rich. So I've got to kind of look. How are we going to get their attention and how are we going to get them to click on our ad? So we came up with the most terrible, like, pump that push. It's got to kind of look how are we gonna get their attention and how are we gonna get them to click on our ad So we came up with the post terrible like pump Like non-repeatable. Oh, oh, it's worse than that

Mine pump and it was like a porn picture and like fill your holes with my pump It was yeah, it was out there. So that was so did you do it? We did it. Yeah, we did it. Yeah, we did. It was terrible. Didn't do anything. So it was one of the first fails. Another one that we did that again, we thought was a brilliant idea. I think I brought this one like I was following. I love to follow all the, you know, the Instagram butt models, right? So I've got one. Yeah, yeah. Yeah, I openly share this. So they, I've got this girl who's got like 2.5 million followers, right? And

so I contacted her and asked, you know, what would it cost to advertise on your page? I think it was like a thousand dollars a post and things that we paid. And I believe we did three or four with her. And we did, I mean, we planted out. I went back and forth with her like, obviously you do all these bikini half naked photos. Like it, like, how do you pod share a podcast? So you know, she did a really good job But she had this sexy shot of her laying on the bed and like she had her iPad open It was like zoomed in on mine pump and everything and so she was listening to mine pump laying on her bed also So I was like okay, this is brilliant. This is great

I did so we were and that was actually the first I believe we did that first or after I don't remember if we did that before after But after but it was like the first bit of like real money that we were gonna spend on advertising. Like, we were now spending thousands. We got zero. We got zero. Zero. Well that's when we realized that the amount of followers that you have doesn't mean shit.

It's about your influence. And that's when we learned that. It's like 2.5 million followers. We got nothing. We felt nothing. We were like, what's a half a percent as we should have felt? Well that's the thing is like, it's actually kind of sad,

but a lot of like brands do that with girls and like the Instagram girls, because you see 2.5 and you see this girl and you're like, she's kind of fitness because she has a nice ass and a nice body. But like, people aren't, this is the thing is people follow certain accounts to buy. People follow certain accounts for advice. People call it follow certain accounts for whatever. Like, people follow her ass account just to see an ass photo. That's right.

If her caption is longer than like, at the beach, people are out. You know, they don't fucking read that. No, you're right. And it's unfortunate, but like, that's the thing is, there's accounts that have 100,000 that I follow. It's like everything that she says, I'm like, I'm going to take that as a tip, and I'm going to take that as a wellness advice and buy it, whatever. People don't come to almost 30 for like tips right now.

They come to like laugh or to connect or whatever, but with her it's unfortunate, but you find that out. It's like people aren't going to account. And this is we talk about this when people are building a social media business. It's like, okay, do you want people, do you just want followers? Exactly. Or do you want? I always say I'm like, why? People are always like, I need more followers. I'm like, I literally ask them to their face. I'm like, why?

Right. Why do you need more followers? You could literally make tons of fucking money without followers. Right. And that's the thing. Even our managers, and it's almost like we have to, and maybe you guys have to, where we have to educate not only like if anyone represents us or brands to the fact that like engagement is key. And like the micro influencers have just as much influence in certain spaces as these macro ones

because they are so engaged. I mean, we had a conversation with like someone on our management team and they're like, yeah, we really got to work on your following. And we're like, got it, but why? You know, and they're like, because this brand isn't gonna look at you because you only have, you know, 75, got it. Why? And they're like, because this brand isn't going to look at you because you only have 75,000 followers.

And I'm like, but have they looked at, have they listened to the podcast? Have they tapped into our community and see how engaged they are? Like it's only a numbers game for certain brands. And at the end of the day, I'm like, I don't really. Well, we just talked about this in an interview. I did recently that we are in the middle of a shift

in that right now. We just five, six years ago, big brands weren't even aware of like Instagram. And they were, it was more like this, it was like, okay, we're Pepsi or Coca-Cola or this massive company. We understand social media is important. So let's, you know, here's throw a couple million dollars over here, build a page out, make it look cool,

and that's all it is, right? It's just, it's just a mere everything else, where if you actually have some real engagement, like you're saying, there's a lot of power to that. So companies now, okay, okay, we figured it out, you have to be on social, okay, so what's the next thing to do? Let's go find these people that have massive followings. What they're starting to find out though,

is exactly that. Is that okay? Just because you have two million followers, if you don't have real engagement, these people aren't coming to learn or get advice from you, then you advising them to go buy a product is worthless. They're not going to, no one's going to go buy it. It's much more, it's much more surgical than the old way of working with advertisement. Where it was kind of this big nuke bomb

and we're trying to cover as many people as possible. It's much more surgical today. So like if you're a hotel, for example, and you wanna attract more visitors to your hotel, then what you wanna do is you wanna find a micro influencer who has a lot of influence and her page or his page has to do with travel, has to do with, those are the people that are gonna drive people over.

Not just the, again, the, the, the, the, the butt model who's got exactly the big numbers. Nobody's gonna care, nobody cares what she has to say or what he has to say. And we know, they're influenced, they have no influence. And that's the thing too, is like, as a blogger, like I blogged before this and I still do sometimes, but it's like, I've been to tons of events

with like influencers that have, you know, 300K, that have 25K, that have a million, and the number, like how much, this is the thing that's important to me is reach impact me being myself, but also making money. Like, if my podcast, if I look at another podcast that has 150,000, which is double Rs, they may not be making as much money as you.

Because I'm thinking more about the business and I'm thinking more about strategic ways to earn money rather than having fucking 10,000 more followers. What's more important to me is me being smart about my business and making money. Plus, here's the other side of it. I think a lot of people want fame and notoriety because it feeds into their ego

and maybe gives them a little bit of self worth. I, for me, that's the necessary evil. I don't even enjoy, I enjoy seeing the benefits of, okay, okay, I'm actually reaching people and we're making a good impact, but that's, I would hate to have that without the value behind it, because do you really wanna be recognized wherever you go?

Do you really wanna have millions of people know what you look like and what you're doing if it's not providing any value and you're not getting anything for other than your own self-worth, which is fleeting. And you see so many people doing that. I think things are starting to shift, and I think a lot of companies and brands are starting

to realize that as well. Because with us, when we work with our sponsors, we convert higher than podcasts that are four or five times our size because of the influence that we've created with our audience. And I think brands are starting to see that. And they trust you. Yeah. So what are the mistakes that you guys have made? Talk about some of the big ones that you guys

advertise on porn. Yeah, so we actually did a porn. We're like, hey guys, come check this out. It's just sex. That's another level. It's amazing. It's like a sex tape angle. Yeah, so we're like, you're just for it.

It's for Paris. Let's see this one from this. You guys, I told you there's another one. Literally, it was actually my mom that set it up. Oh, weird. Sorry, that was hot. Yeah, we've done a lot. I mean, it's just been like a learning process

throughout. There hasn't been any like non-stops. It's been like, our branding at the beginning was real whack. It was like us in these wacky costumes. Our intro was like, bikini was like a track jacket and then a chain. And then I don't know.

I don't know. It was like run DMC. Honestly, truly, truly. Do not Google. We were trying to figure out how to get it off Google because people will still wrap that photo and use it. Yes, without our permission. There's a picture of us floating around.

I want to read. What is the deal? We're in glasses. Everybody uses it too, because it pops up, because it's been used so many times. Oh, it's terrible. We've actually been in contact with Google. We're like, we need to remove this.

What if people do it? If you figure it out, let us know. They're so cool. This is us on, because to your point about the notoriety thing, we would much rather, obviously we love being out there and meeting people, but the quote unquote fame thing is not something we're drooling about, right? So when we have to kind of do those types of things,

which is like photo shoots and get ready for this and that, we are like grade A never ready and never prepared for that stuff. So, you know, we'll have a photo shoot and we'll think we're like kinda preparing and then we'll show up looking like fucking clowns. Like, let's go naturop, let's go like white t-shirt and just like super, you know, like whatever neutral.

And we'll come wearing sequins jackets and like run lips. We're like, I thought you. But that's just hard being two girls. It's like, I, we literally say, I'm like 90% of what we do is corny. We're like, I thought you. But that's just hard being two girls. It's like, we literally say I'm like 90% of what we do is corny. I'm like, corny, shit. Our life is corny-ness.

Because you have to take photos and we're like, yeah. I'm like, we literally live. I'm having fun. We live our lives corny. There wasn't something that happened that was a mistake that I actually said. And I was like, oh, this is one of our things that we're gonna talk about.

I was like a huge problem that we had or like an issue that we had. I know the music on our first intro was copyright infringement, so that was a big problem for us. Did it get like a letter? Season to system. We got nailed for the first website we ever did. The developer actually was pulling stock images off the and it was like some other fitness girl. And she like came after all of us really hard.

And we were like, what the fuck? So of course we were pissed, we were pissed that the person that we hired who Whitten did that, right? Like I mean, we're paying you to do that job. Like that should be like 101. You don't go fucking steal images or whatever. Right. So that was a mistake we made.

That was a headache that we had to deal with. Yeah, it's a headache. It's always happens. Yeah, because then of course, she's like one of those chicks that wanted it and then she blasted on her social media to try and make us look bad. Like we were like intentionally or stealing or like.

How does that make you feel in the moment? Cause sometimes, you know, we very rarely have that. But when it comes up, like it'll take us out for a whole day. It's a really good question actually. And our marketing team always talks to us, Casey who heads that up is always reminding us, like don't pick up the brick is what he says. And it's right, it's like you initially you want to fire

and you want to be like, fuck you, like you know what I'm saying? And you don't, you take the high road, you just leave it alone. You leave it alone and you don't engage on something like that. And what's cool now, and I know you guys have the same thing, you've built such a strong community, that what ends up happening is after she tries to smear like that, 30, 40 of our people end up coming over there and being like, if I guarantee these guys didn't do this on purpose, if you know them, that's not their style to do that. And we did, we solved it within 24 hours, it was pulled down.

That actually brings up a good topic. How do you guys deal with the criticisms and stuff? Because media, new media in particular can be brutal. I know. Like what are some of the negative things that you guys have heard? How do you deal with that? So recently, we have guests on our show.

So for us to manage the histories So recently, we have guests on our show. So for us to manage the histories of our guests, what they do on their own time and then their own brands, we cannot do enough research to make sure everyone is squeaky clean. And nothing's been so crazy that we've... Yeah, Harvey Weinstein episode never got released. So we're good. But you know, but our girls, I think because they care so much, because also people want to be heard and engage in conversation, which I think is beautiful,

like they will bring this up and they will dig and find some things about people and say, why did you have this person on? They did this and it's just a fine line because why we're bringing them on is because of the good that they're doing. And one, we always want to be forgiven and given the chance to evolve and change if we were to do anything, quote unquote, bad. Do you guys address it then on the show and be like, hey, we had so and so on the show. Some of you guys said this stuff. Do you guys bring it up or do you guys?

So it lives mainly in our secret Facebook group. So we have about 11,000 people in there. And so they'll bring it up in there. And yes, we've responded to things like that there. Bringing it up on the show, we could. We could. I mean, I got called out actually to we're talking about cancel culture.

Talking about like. Can't what's up? It's like how just people do one thing and people are canceled. People just go after them. And then the way that people go after someone is almost crueler than what they've done. So like if someone does something bad, say someone was to say something bad about us,

particular group of people in the press, people respond to people like, you should die. All your family should die. All your kids should die, all that stuff. So sometimes it's almost like the response is more intense and more cruel than the actual act itself. So I was talking a lot about how I think that's a big problem in our society and all of these things.

And, you know, I've even been called out for saying, like, you can't silence us and all this kind of stuff. So I mean, I have a really hard time with it, to be honest, I don't really, I can't really, it's hard for me to take it. And that's something that I'm really working on this year is to be better about that because that could be a hindrance from our growth. If I don't have the ability to close off my energy to allowing that kind of stuff to affect me because that's really important for me to stay myself.

Yeah, the bigger you get to, the bigger those things will happen. Because the current trend in climate is like, oh, I found this tweet from 2006, you said this phrase, which was perfectly acceptable in 2006, but today has now been decided that you can't say that you can't do that. And they'll hold it to you, and then it'll, like with the pitchforks and whatever.

And I mean, our approach has always been whatever, fuck you, we'll say whatever you want. And it's kind of helped us be a little bulletproof in that sense. Are you guys, how is your audience respond with that? How do you feel with that kind of stuff? Do you guys say like whatever? Or?

Yeah, we're navigating that right now. And the hesitation I have with saying whatever is, I want them to know that we care and that we hear them. So we want to respond, but I also don't want to give it a lot of energy because we know our intention and everything that we do. And that we try to do our best with everything that we do. But we also say on the other side of that, that we're always learning. and we are always open to receiving, you know, that feedback evaluating it. Does it apply? Can we learn from it? Great. If not, then we can kind of deflect it.

Do you think it's gone too far now with the current culture where people are just offended for or looking for reasons to? Well, this is the thing. It's like, so I'm like a huge conspiracy theorist person and I like feel like I When I'm thinking about the way that that culture goes to attacking and to calling people out and stuff It's just a way to segregate us more and it's just a way to keep people from communicating and keep people from talking Absolutely, so that's essentially like perpetuating the agenda that people say that they don't want. Because you're now not, people are now afraid to talk, people are now afraid to say anything.

And I'm not saying that it's okay for someone that's like, you know, just in a very particular type of group to speak, but I'm just saying that it's important that we do continue communication. And people need to be more forgiving and accepting of people along the process. Like we should be able to talk and say something even if it's not completely perfect so we can learn like what is right. Yeah, silencing, silencing people is I think a terrible thing. I think if you battle them with your ideas, if you don't like their ideas then go ahead and have your own ideas. But what we're seeing right now is comedian. People don't realize this with the history of comedy, like the court gesture, for example. You can call those the first professional comedians, right?

They were the only ones that could make fun of the king. And people knew that when the gesture got killed, that they were dealing with a tyrant. They knew that when the king couldn't take a joke from the, because that was the, that's what that guy was there for. He was there to lighten things up, make fun of the king, call things out, make political jokes. They were really the ones that had that kind of free speech. And people knew when something happened to the gesture, oh shit, we're dealing with a

real tyrant. Comedians forever have been the ones to say this shit that we're not supposed to be able to say, but say it in a way that it's comedy, but also has some power behind it. They were able to make political jokes, racial jokes, sexual joke, whatever. And, but in a way where it's like political commentary,

and they were able to get away with it because it's comedy. And this has been history of comedy forever. Now you got comedians who are getting banned from college I'm curious form of social commentary. It's so necessary for people to you know see through a different lens And that's such a better way to to present it to people to to to to show them like where we may be sort of you know falling short and To stifle that is really alarming to me. And that's where I get paranoid.

Yeah, I listened to a podcast where there was a gentleman who he worked in the espionage world of social media. And what you have, and you would talk about conspiracy. Yeah, I have. You have other countries who go in and stoke the fire just to separate people. And you also see both political parties doing this. So you get a crazy tweet from the liberal left.

That is just so, most people think is absolutely insane. And then what the right will do is they'll promote it to make the left look crazy and fire up the right. Then the left gets fired up to try to defend it and it creates more division. And I think that's kind of, it's permeating the whole culture. And so with new media, it's one of those things. It's like, what do you do?

Tiptoe, because you're going to step on a bomb or you just say, this is just how it is, and you keep going. And what it's, what's ends up happening is you, you either end up with people who are so afraid to say anything that everything they say is perfectly, you know perfectly manicured, or you get people like Donald Trump who would just say the most terrible, whatever shit and said I'm care. So that's what we're starting to deal with. It's kind of an interesting thing.

I also don't think it's your guys' responsibility to have to go and vet the fuck out of somebody just cause you have on your podcast. I'm here to interview and entertain, and there's plenty, we've had what, fucking 400 guests, I think now we've had on the show, like ridiculous amount. And you know, at least 100 I don't like.

Yeah, you know, I got no fun, I don't come back. Right, I got no problem saying that. Like it's, we brought them on the show because there was something that they had to say that we wanted to put out there and whether that means put it out there so we could disagree with it and have conversation around it or just be entertained by it or whatever.

It doesn't fuck you matter. That's not my job. My job is to bring things that are interesting to hear about. And I don't give a fuck what this guy did 10 years ago or what he may do five years later. Now I'm not putting my stamp on him because he's been on my podcast. Like get the fuck out of here. Have you guys had any controversial podcast like that where you brought a guest on knowing that you guys disagree on certain things?

I'm trying to think of people that we've disagreed with. We've definitely had contract, yeah. Yeah. One tons of luck. It's hard to even talk about as controversial. And that's the thing is like nowadays, I am so careful. Like I feel like I have to be so careful because there's one guest in particular I'm thinking

about that's pretty controversial that I don't even feel comfortable saying anything about because of the topic. And it's like, because no matter what I say, it can be like, here it is something. But I also, and we've been talking about this a bit recently where like the actual fear of that is bringing more of the hundredth commentary. So I do think we're working on personally being able to talk about it more and being maybe not saying it the right way all the time

but being okay with saying I'm learning, like I might not be perfect how I explain this. Is this show still up? Did you guys get it down? Yeah, everything's still up, yeah. It is, but you're, why on your face? No, it's just like for a personal disagreement and it down? Yeah, everything's still up. It is, but why on your friend? No, it's just like for a personal disagreement. And it wasn't like, it wasn't awkward on the podcast.

Like, we're too nice to be like a little, I don't think I've been questioning or controversial with anyone as a guest right now. But I think, but I think what it brought up recently with us, some recent guests where there have been media, media has written about them and what has happened and it's such a one-sided thing. And we know, because we know them personally, the other side of it. So it's just an interesting thing where I want to talk to our girls about like, hey, when you hear a story and you read

it in the fucking New York Times or New York Post or whatever, like, let's all assume that there is another side to this story. You know what I mean? Because there's just so many layers and so many, an employee could have had something against that person and they wanted to bash them publicly. Like you just never know. So I'm struggling just to how do you have that conversation with them and educate them.

Why is man once said, believe half of what you see and nothing that you hear? Literally. Yeah. And I don't trust the media at all. Like you know, knowing what you said and then, you know, Amazon owns the media, like everyone owns the media.

So I don't trust the media, so when I read something, I take it with a huge fucking grain of salt. So for us to end, for us to have to explain someone else's actions, hi, not my job. I'm not gonna speak for anyone else, it's not my responsibility.

Of course, we're going to make sure that everyone that we bring to the table for the podcast is important and impactful and someone that we believe in, but I actually think it's bullshit when someone like, and I'm not gonna like cancel someone or like be like, oh, you're done and shame them. I don't even think I need to go that far.

It's, I'm bringing people on the show that need to be, I think is an interesting conversation. That's it, ends right there. It's like, I'm not saying, I'm not even saying they're gonna bring something valuable. I think it's an interesting conversation. We'll find out what the fuck happened. Yeah.

Having that approach versus. There's a normal, there's a normal self-sensorship that happens with everyday conversation with people. Like, you know, if you're talking to certain people, like, okay, I'm gonna adjust my language a little bit so I don't offend this person and this person. I don't know them as well or whatever. And that's normal, but I think what's happening

with the way media is and the way the culture is kind of moving is you start to feel muscled all the time to the point where you have a show that's already up, it's up, it's aired and you right now are feeling muscled to even talk about a show that's still up. How does that feel? Is that feel like like? It's hard.

And I have a hard time with it because into like my personality is like very, you know, I say stuff that like is not appropriate most times. So it's not most times of it like sometimes and the way I joke is very inappropriate. So it's hard for me to deal with that. It's hard for me to be myself all the time. But that's what people come for,

is for me to be myself. And that's what they fell in love with the podcast. So I'm having a hard time with it and I'm having to work through it. But like Lindsay said, I'm working on my energetics of like, I don't give a fuck of being completely, I don't give a fuck and standing in my, I don't give a fuck about what anyone says

because I know the truth and the truth is is that like I'm doing everything I can, I'm who I should be, I am learning and I'm growing and you know what I mean? So I'm just working I can. I'm who I should be. I am learning and I'm growing. And you know what I mean? So I'm just working on that energy, but it's a challenge. And but it's what I signed up for to be completely honest. This is the world that I'm in.

And this is like the cross that I bear. You're audience is largely female. Yes. Do you think that makes a difference in terms of how also? She's you, well I fall out of my chair. Do you think it makes a difference? Like I love you, I love you.

Girl power for life, but girls are so hard on other girls. Yeah. It's in fucking same. And we try to set the tone. And I think what's happening now with the reason they happen, it's an opportunity for us to really set the tone, like how we don't know this and set the standard for not criticizing everything

as successful woman does. Because you set them at, it's super high standard because they're supposed to be paving the way. And it's the beautiful thing about anyone paving the way, whether they're male, female, them, they, whatever, is that like they are going to make human mistakes along the way. And that's how we can relate, and they could become expanders for us, and we can say, I can do that one day,

because I've made mistakes like that before. We were just talking about this, the halo effect, right? We see this a lot, it's super common in athletes. Look, we just had Tiger Woods, one of the masters. And the dude is widely hated now, because of what he did in his pet. Which I always find it really ironic that,

we think that somebody who has become fucking super amazing at something probably doesn't have a lot of other aspects of their life out of balance. In fact, it's more often than not that way. What made you so amazing at something was that you were fanatical about it to the point that you sacrifice much of the rest of your life to be amazing at this thing.

And so we praise and we worship this aspect of their life. And then we think because that's so amazing that all of their aspects of their life is to, like no, it just doesn't work that way. We don't have the human capabilities to be, if you're gonna be so fucking badass at this said topic that you're on my show talking about, I already assume that you're probably

at a balance somewhere else. Well, it's like when Leonardo Capriol's preaching about, climate change, and he was like, oh, it's Leonardo, listen to him, and he's flying around on his jet and he's spewing out. Okay. It's that that's the halo effect that I think Adam's referring to.

But as far as the female audience is, I mean, statistically speaking, women are the largest consumers in the country, right? If you want a cater to an audience and you have a business that cater to an audience, the female audience, because they're the ones that make most of the purchasing decisions in the home, they're also the most loyal. So like men are typically, and this is a general thing, of course,

it breaks down on the individual, but men tend to not be as loyal to brands or as loyal to certain companies as women, whereas one will say, don't show glad of her way to purchase a product from a company she has always worked with, whereas guys are like, because the marketing makes an emotional connection

with women. It could be that and just who knows what it could be, evolutionary could be that, who knows. But then you're, Yeah, well, it could be, right? But you're also saying that it's also, there's also some potential challenges because women tend to be hard on each other.

Why do you guys think women? Because I've examined that. I've seen situations where women will just be like the whole slut-shaming thing. I don't know a lot of guys that do that. And a whole lot of women that do that. What's the deal? What do you think that is?

Well, the thing is being in this industry, it's like, I see all guys and like being friends with guys and like, Justin, any guy that have dated, it's like they'll always have friends that they're like, oh yeah, Billy's crazy, like he fucked my wife, but whatever, you know guys are just like, guys like are just like, Billy, they're like, he's cool,

and he's cool, whatever, and they don't care. And it's just crazy, like girls will be like, yeah, she, you know, like stole my shirt one night to go out and so I'm not friends for anymore. It's just like a weird thing about girls is that like, yeah, she, you know, like still my shirt one night to go out. And so I'm not friends with her anymore. It's just like a weird thing about girls is that like we are so much harder and especially being women in the wellness space, like the standard for us is so much higher. And maybe it is evolutionary where like one man would be with a bunch of women. And so they're vying for attention to like be able to procreate or something like that, but I just know that the,

it can only start with us, I guess, and us trying to set the standard that we aren't perfect, we need to be forgiving and we need to let people grow, we need to let people evolve, because I want people to do that for me, so I'm gonna do that for other people. This is the, and you guys, I think this is one of the reasons why your fans are so fanatical, why they like you guys so much,

is this is a message that you guys seem to be authentic. I hear the message a lot, but I don't see too many authentic people delivering that message. Did you guys start out your podcast with a particular goal, and then it morph into something else, or has it become what you thought at what's gonna become?

Yeah, we started out when we were actually almost 30, we're 31 now, but we were going through our Saturn return if you're into that woo-woo stuff as we are, but a lot of things were happening and changing and we were faced with this time in our life where we were choosing what we really wanted to do, what lit us up, who lit us up, just kind of thinking about those things more deeply. And so we just started with the conversation. We were super corny in the beginning, like we had segments like 20s, 30s, us talking about,

like, you know, shit that we did in our 20s and now, like what we're looking forward to in our 30s. Did you think it was gonna be a business or was it just like we're gonna have fun? No, not at all. We were on our closet floors, like just, I mean, definitely not what we're looking forward to in our 30s. Did you think it was gonna be a business? So was it just like we're gonna have fun? No, not at all. We were on our closet floors like just, I mean definitely not because we're 31. So like we definitely didn't think.

Naming it almost 30 was gonna be anything. I was literally cross average. That's how far I thought it was gonna go. Then once you know, Christa is so you know business minded and you know for me like the creative part of it was just pulling me so hard that like, we just showed up without even thinking. And soon after, I mean, even just six months in, we started making money.

So, you know, it just came from us. It came from a time in our life that was happening in real time. We were learning, and that's the whole thing, is we're learning right along with our audience, and I think that's why we've become so successful, because we don't claim to be experts and gurus. We try to bring people on to have these conversations so we can learn. But now we're learning that the experts and gurus are humans too. We have to be so forgiving, but just to kind of close the loop on women supporting women too, I just think, you know, what we try to do as hosts and as quote unquote

leaders of this community is it really does start with us. Like we are doing the work every day, whether it's in therapy, meditation, healings, like whatever it is, we are really committed to the work we need to do on ourselves in order to show up as our best selves. And I think sometimes when women are, you know, being hard on other women, it's because they're neglecting to do their own work.

And I know on days when I'm feeling a little bit empty or feeling like I haven't given myself some love or reflection, whatever it is, I'm like scrolling Instagram and I'm like, what the fuck, like how the fuck did she get that deal? What the, you know what I mean? But then the next day I'll be like, oh my God, good for her, that's fucking amazing.

Like you just, I notice that when I'm taking care of myself and I'm doing the work that I am so much more supportive of every human Yeah, as you guys have been like talking about yourselves and being really open and honest with you know your audience about your process How has that been relationship wise? You know, how have you guys been able to handle that? well Sips tea I actually just had a situation where

Sips tips T. Yeah, I actually just had a situation where You still never less than so my mom's getting remarried and I met my new dad a few weeks ago And he's interesting. He's like an old purve like he's just like Do you know what I mean? Like he just like has his weird jokes that are like really off color and like odd and It just was like. Like a guy. Yeah. So normally I'm down. But it was just very weird, delivering and very weird.

It's the first time he's meeting you. First time he's meeting me and just like saying weird ass shit. Like what would he say? So like, who's the one football player that was like Christian? Cap. Oh, T-Bunk. T-Bunk. So we're like chilling there. One football player that was like Christian. Oh, T-Bow. T-Bow, that's T-Bow. So we're like chilling there and he's like,

literally at the blue, we're talking about Tim T-Bow somehow. Bless. Who knows how we got there? Me and Justin, my boyfriend and he's like, oh yeah, he's like, you know, Tim T-Bow's saving it for marriage. And I was like, yeah. And he's like, you know, well, have you seen his new girlfriend?

I'm like, no. And he's like, she you seen his new girlfriend? I'm like, no. And he's like, she's a misuniverse. I'm like, mean zero to me. And he's like, yeah, and if I had a girlfriend like that, I don't know if I'd be able to save it until marriage. And I'm like, oh, my head's gonna explode. No, literally. Yeah.

You know, I was just like one of like, he also two were from from Ohio. And he's like, yeah, you know, one thing I noticed about these LA girls is, not a lot of them have their original parts. Oh, look at you. You're not selling it that easy. I know, I feel like this is bad. He's a very normal observation.

I'm really, and he listens to my pumpkin. Yeah, that sounds like an honest guy. It's also all about the delivery. If you're like, no, you're right. He's like, they don't have their original parts. And you're not smiling and laughing. Like, you know what I mean? So I talked a lot about that on the podcast

and my mom listened and we haven't talked in three weeks. Oh no. I know, I apologize didn't like text and stuff and you know, everything like that. But that's something that I have a hard time with is like for my relationship, my personal relationship with Justin who I've been with for six years, I don't share much to be honest.

You know, all of it's good. You know, with us, I'm so happy and everything like that. But he is very personal and I need to be respectful of the fact that he is very, sorry, he's very private. And, you know, we had conversations early on in our relationship that he's like, it's important to me that you keep our relationship private and just with us. And I love if you respect that. So where I do tell little things about us, I really don't, don't share, you know, much.

I would like to share more, but I'm respectful of that. It's great to communicate that to you. Yeah. Yeah. Probably you heard something. Yeah. It wasn't just like, I know you. It was, I'm like, so Justin was about to finish last night. And then he's like, can you please? I'm like, give me the glasses. Yeah. I'm like, give me the glasses. Yeah, I'm so into clowns. You literally. If you're dating me, you have to be okay with the fact that I'm gonna just, because I am such a big mouth. It was the last straw on the camel's back

for my marriage. That's the way you're telling it. Yeah, it was one of the reasons, it was a, I mean, we were on that path anyway. But it was the last straw because I just, when I start talking, I'll just start talking, you ask me anything, I'm gonna tell you. I know, I know. And luckily the girl straw because I just, when I start talking, I'll just start talking. You asked me anything, I'm gonna tell you. I know.

Luckily the girl I'm with now, very much in love and very, very serious. And she's like, did you tell them about the time we did, you should tell them, I'm like, babe. Oh my God, I love that. It's so interesting. It's so interesting. But that's the thing too,

is if you're unhappy, the stuff you're gonna say, it's gonna make someone uncomfortable. Do you know what I mean? And like, if I was unhappy, it would be like, you know, it's really hard when guys are just always blah, blah, blah. You know, but so everything I say is positive because that's how I feel. But yeah, the sex stuff, he's very like.

And we've learned over time, I think in the beginning. Oh yeah. We've shared about family. Like, if I'm dating someone I've shared and I've just learned just energetically, like not to put it out there as soon as I was putting it out there. Sure. Because like honestly we get on the air and we're like obviously we're best friends so we're just chatting like

as we do and I feel like our community is like our friends. So it does feel so comfortable and like there's this it's a double-edged sword where like you know I'll talk about Have my solo episode about the sacredness of being single and talking all about that. And then I'm like, fuck, what's going to happen when I'm in a relation? You know what I mean? We're like, how are they going to take that? And how much do I share about that because of the fact that this single time in my life has been important to the community too, those of them who relate. So, I don't know. We're just kind of like figuring it out as we go,

but I think as it relates to romantic relationships, airing on the side of private, at least in the beginning, is going to be. I think that's a smart story. I think that's a smart story. We're all very careful about that. I only try. I keep like, I don't, my kids very private.

I talk about them, but I don't even use their names. I don't talk about them very, very private. We're open stuff. The only thing to this, I think the stories that I try and share, because Katrina is very private. She has no social media. Like I keep her off, either ironically, the last few posts I've had her in, right,

and we're about her. But for the most part, I keep most of that. And I think it's more, even more so than respecting her privacy. It's that there's something that there's a part of me because my whole life is public that I want. That I feel like is just mine. Like I share everything. So there is a part of me that's like,

well, I wanna have something that I keep that I feel like is your only mind. So he never takes pictures of the furry conventions he goes to. I know, I know. Or invices it. But I do the recune everybody. But I do, I do think there is a lot of value

and because Katrina and I think have an incredible, we've been together for eight years and tons of growth in those eight years. And so I do like to share growth moments in our relationship. You know, when we did the, we read the, you know, Sex at Dawn, booked together

and that was challenging to read it together, but what we got out of it, I think there was lots of lessons in that. So when I find there's moments in our relationship that I grew from or that were challenging for me, I typically like to, and I typically like to lead and share the ones where I'm the asshole or I fucking learned like the lesson versus putting her on front street.

Yesterday she was a bitch. Yeah, I thought it really, hey guys, I wanna talk about when your girlfriend's a big old bitch. Right. So I think that's part of the strategy, right? If you're the one who's in control, you're on the podcast if you're really, hey guys, I wanna talk about when your girlfriend's a big old bitch. Right. So I think that's part of the strategy, right? If you're the one who's in control, you're on the podcast, you're leading, you're talking about your partner. It's like, okay, I'm gonna share the stories that make me the asshole

because I can get myself out of this. First of all, she doesn't have a mic to get herself out of it. Yeah, that's so true. I'll always present her and I'll always try to present her in that light. And so far, it's been really, really good. She didn't like me at the very beginning of the podcast because when we first started, I was kind of like the, the, the, the, the, the,

the bro single guy like I was kind of that character. Yeah. I was bodybuilding like crazy. All my pictures were no shirt off. And you know, we, I wasn't posting or talking about her. So people refer to me or thought of me as the single guy, even though I wasn't. And so I know that wasn't like the best ever. But the thing that I mean, we didn't have any problems over it. I mean, she didn't have, she's never cared enough about this, this whole

thing to allow it to affect our growth and our relationship. And a lot of our audience, I think, really appreciates when we do share the wife stories or the stories with our relationship, where we learn, where we grew and we learn from something. It's also therapeutic. It's also therapeutic for me personally. It's a little bit selfish, you know, sharing those things. I find I grow from them. Speaking of dating, you guys ever talk about the challenges or the potential challenges

of being successful, confident, you know, women traveling. And then trying to also find, you know, to date a guy who is comfortable with the fact that you're successful and confident in doing all those things. You guys ever talk about that? Cause I've heard other, I used to train a lot of doctors and a few of my clients were women. And they said, tell me it was hard for them to find men

because they're successful surgeons or whatever and guys intimidated by that. Think too, like that a lot of, and I'm kind of realizing this now is like, it is challenging for sure. You know, I've seen I have the most beautiful, cool friends in the world who, you know, have a hard time, but also I feel like a lot of women right now are really in their masculine with too much, you know, with, and I'm saying this from experience as someone that struggles with that, but like if you are a surgeon and you're in your masculine

all day, like working, you know, and then you kind of take that masculine energy and I don't mean it as like, you know, going over to a guy's house, wearing a skirt, being like, hi, take me on a date. But I mean it in like the softness and the ease and like the femininity that most relationships, if you're looking for a male, really desire, it's like you have to kind

of ease into it. And I feel like a lot of women, and we've seen this in our community, are taking the masculine energy to dating, and it's not really successful. It's not about that. It's not about that. It's a really cool topic because of the, I think the climate is like, we've become so, I mean, we needed this, right? There was a time when women could vote and it wasn't fair. But we've swung

so far the other direction that I feel like these are some of the side effects of that, would you agree? What are the male and female energies and qualities? How would you describe those? I think for the masculine energy, it is, like, just as it relates to dating, it's like planning things, you know, like taking the lead on whatever that means, whether it's dates or, you know, self-development. And it is coming in kind of with that, you know, more hard energy or aggressiveness. And for me, like, I didn't realize that I was bringing a masculine energy into dating with my expectations. So, like, I just had these, like, hard and fast

expectations about, you know, who I wanted to date. And I was kind of holding myself on this pedestal, not that I think I'm like, this shit, but I was like, but I deserve this, and I deserve this, and I wasn't leaving room for, you know, someone to not only see the good things about me, but see the things that aren't so perfect, and for them to love me anyway, right? So I love being in my feminine. I was, as we found out on the the podcast and through some of our guests,

I'm living my first lifetime as a woman. I've spent every other lifetime as a boy. Who did this for you? A bunch of psychic, so I told us this. We dated and she's been my dad. Is that not hilarious? This is wild. It's actually probably four times it's been confirmed.

Yeah. Wow. Really? Yeah. And it makes sense. Like I definitely have that tomboy side of me. It's actually probably four times it's been confirmed. Yeah. Wow. Yeah. And it makes sense. I definitely have that Tom Boy side of me, but it feels so good. I'm kind of watching myself now as I like date people where I just allow myself to be

softer to allow them to hold me. You know, because I'm complaining about them not stepping up and I'm not giving them room to step up. Oh, I see. Do you know what I mean? So, this is a conversation. So I brought this up. So my girl's family is really, all the men are really good about like opening the door

for the women and stuff. And this was, especially the car door. And so this was something that I would never, would never train myself to be like this. Right? I didn't have my dad, my dad, my dad died when I was seven. So I didn't have my dad, my dad died when I was seven, so I didn't have someone to teach me this.

But I'm also somebody whose growth minded and like, okay, this is a learned behavior I could teach about myself to do. And one of the things that we still, I'll never forget her mom, like, schoolener on it. And she's, my girl has very tomboyed traits aggressive and she bolts to the car.

And I'm like, you want me to run? To get in the car, to open it. Like, I need you to hold back. And so'm like, you want me to run to open it. Like, I need you to hold back. And so this was like a thing that we'd go back and forth on this conversation. Her mom had to step in one time and say, honey, you do. You like sprint to the car. And then you expect him, you want him to open the door for you.

But you beat him to the door. He's able to. That's a good analogy just for me to do. Right, it came to mind when you just said that. I try to share it. Yes, exactly. Yeah, it's interesting. Yeah, it's interesting. I'm definitely learning.

But then I also want to be able, and I, just talking about like the dependency part of a relationship and how that feels, I'm like, averse to that because that feels like too feminine and vulnerable. Sure. Which, dependency has like a negative connotation, but being able to be collaborative within a relationship, be independent within a relationship you asked about being successful

and all of that, and being able to do that while in a relationship I think is like one of my greatest lessons. Yeah, because I think, you know, a lot of men like, and correct me if I'm wrong, it's like, of course they want their girl to be successful for her happiness, but I don't think a man sees a woman and is like, oh, I want her to be, you know, they could, but like, it's more so like, you want her to be like, I don't know, just warm and comforting. And like, she laughs a lot. And like, she's easy to be around. And like, she's just got that femininity that really just like makes you feel good and

then makes her feel good in turn. Well, I gave this example a while ago where, even if this is a really aggressive, you know, go get her type classic, you know, masculine male, right? He wants to be able to go home and his girls say, in him say, man, I am so tired, I'm exhausted, like today was terrible. And he wants to hear her say, honey, thank you for doing that. You can do it, go out there and make it happen

because I got fit. And then the guy will just, holy shit, the energy I just got from her saying that makes me feel so powerful. Guys, I love having that trust from when. Yeah. Of being like, hey, will you pick out where we're going to dinner? Like, or will you pick out what's on the menu?

Like, I'd love if you just, you know what I like, pick out like what's on the menu for me. All right. Basically make us, make our dinner. Like literally, one of my gay friends told me, he's like, your job is to stroke ego all day. And I literally took that so seriously, I'm like, you're so right. But it's really like a strong.

You're so strong and like, you're so beautiful. But like women, it's like, I have thousands of women that stroke my ego all day. Do you know what I mean? Like my comments, it's silly and I don't read it. But it's like, you're being a friend, you have cute clothes, whatever. But guys don't really have that.

But outside of that, my relationship with Justin has changed so much since I've been able to like tap in more to my feminine energy with him because he doesn't feel as attacked. He doesn't feel as like, you know, belittled by me being like very, because I used to be very like, all right, this is how it's going to be because, you know, I need X, Y, and Z, but that's really a fear mentality. When I'm coming at him with demands, when I'm coming at him not listening from his side

or not being kind or warm or understanding, that's really a fear mentality that I have that's not going to get the response that I want. So I've learned that the softer I come with to him, the softer response I get and the better things are. And it's just been a really beautiful thing for me to learn in the past couple of years about tapping into my femininity. It has got me like better results than anything demanding

or being like in my masculine as ever. That's awesome. And just going along these lines, you guys recently did a trip down to Costa Rica and did an ayahuasca ceremony. Was that the first time you guys ever done anything like that? What was that like?

It was incredible. We went down to Rhythmia in Costa Rica and we did four nights of plant medicine Monday through Thursday and each night got a bit more intense. Kristen and I are experiencing all that her speak to hers but was relatively gentle. You know, we were going into it thinking we were going to be like purging and shitting our brains out.

I thought I was going to move and live in a teepee for the rest of my life, which are at Snowjoke. I was like, I'm done, you guys. Almost 30 is no more. But it was, you know, all in all, it was really gentle. And what was so beautiful, we each had our visions and our own experiences. And what's happening now, they say that 50% of the work

is done there. And then through the weeks, months, even years, following, the integration is happening. So we've actually experienced a lot of the effects of the journey is like now. It's really fascinating, but what was so beautiful was that we were like the youngest ones there.

So we're with about 70 other people in the group, which is wild. It's a big group. Huge. Wild. And you walk in, you know, for ceremony, and there's like beds, rows of beds and buckets and, you know,

blankets and pills and whatever. But witnessing the healing of people who are mainly 50s, 60s, 70s. Like coming in with a lifetime of trauma, repression, addiction, depression, anxiety, like it was the most, like for me, the biggest part of my healing was witnessing that.

And we would recommend going down there, anyone who wants to try it, it's a very safe and supportive place to do it for your first time. We could hook you guys up if you want. Yeah, they do it right. Yeah, I'd be curious to know what you guys think about it, just reading about it. But the founder, Gerard Powell, Jerry,

he's wild and amazing in his stories, pretty incredible. And I didn't know what I was gonna think about him. I was like, oh, this guy seems fucking wacky. And I'm not really sure. And I just like, we fell in love with him. And he's completely changed his life's life and thousands of others.

And I'm in love with him. Was that the first time you guys had ever done anything like a psychedelic? She's done psychedelics. I've never. So I went from zero to a hundred, but. Yeah, interesting. I you know it's funny. We all had at the beginning when we started my pump we're like, yeah, maybe we'll, but then it kind of turned into the like trend. Yeah, and I feel like it's being misused. We're so anti-trend. And so

I feel that it is being misused. But they are the only licensed place retreat that does Iowaska in the world. Yeah, in the world. They have medical staff on site, and they have integration sessions to help with you. And my thing is, as I agree with you, and I was like, oh, I'm not gonna do it because it felt trendy,

but then we had this opportunity to go there with them for free. And I was like, okay, cool, like this happened, and it was easy. And I just think it's a plant. You know, like, so I'm like, okay, cool. Like this happened and it was easy. And I just think it's a plant. You know, like, so I'm like, oh, like it's definitely trendy and popular, but I'm like, it's a plant at its core. Sure.

So like the ideas around it and everything that people believe can be whatever, but like I know in my heart that this is something of the earth and like it will show me whatever I need to be shown. There's no doubt that it's a, that they're powerful tools. Yeah. That's how those tools were wielded.

For sure. Sometimes I'm like, all right, come on now. Yeah. Be careful with that. I don't remember who, I know Carl Young said, beware of unearned wisdom. And we've interviewed, I feel that. And we've interviewed Paul Check, who's also a shaman.

And he said, yeah, he goes, it'll show you things, but it's how you use them. And again, you got to be aware of that unearned wisdom because that can turn into something quite darker. Yeah, and that's why I think Rhythmia is so good because of the integration sessions, the workshops. I mean, they hold your hand and they tell you to go to everything.

That was work that week. That was not vacation. We were scheduled almost every hour of the day leading up to ceremony and then the next day. And it really did help, you know, because people were feeling some things that were not, that were dark. And they didn't see the light

until like the last night of ceremony. So to be kind of floundering and not having that support, I would imagine would be really, really scary and might be dangerous. Interesting. One thing that we talk about a lot on our show is how much we've changed and grown

in the short time we've had the show. And we've been on air for four years, but I feel like I know I've grown 15 years worth in that four year period. And a lot of it having to do with the fact that we constantly are communicating and talking and you can hear yourself. Well, how different have you guys become since you start?

Have you guys done through that growth period as well? Have you noticed that? Yeah, I think it is. And that's what I say every time I'm like, I listen to our podcast just to hear myself and like to see it as a growth opportunity to hear when I have vocal inflection and I shouldn't to hear when I have fillers,

to hear when I'm not in my voice, to hear when I could have asked a question better, to hear when I'm talking and I really didn't have anything to say. So there's just a lot of opportunities that a podcast provides you and we have self-help development, wellness people on every week. So that actually has been challenging, it's kind of filtering out all the messages that we get and I'm sure for you guys too, it's like, it's almost like kind of in a way sometimes in my personal life, I kind of am trying to find better ways to turn off because I'm sure for you guys too. It's like it's almost like kind of in a way sometimes in my personal life

I kind of am trying to find better ways to turn off because I'm provided with so much growth every single day Every conversation about the business is a conversation almost every that I've never had before decisions that I've never had to make before People I'm meeting that I've never you know met before never thought I'd meet before and then I'm doing all these different things It's almost like I try and find ways to turn off more. And I've just grown so much, I don't know, it's just been like, it feels more like a homecoming for me than it feels like growth, but it feels more like a homecoming. It's more like I'm finally able to be the person

that I've wanted to be, and to do, live the life that I've always dreamed and the life that I really should have before I stopped drinking, partying, you know, like not treating my body the right way, not like taking my life seriously. So it's just felt like so good. It can be a little bit like a learning how to do a golf swing and you got like that's exactly what I was thinking. Right. Right on. And I was like,

The club we use in the woods. It's like somebody's telling you that your wrist is rolling, your hips are sliding, your elbows flared out, your head's not, you're not looking at the ball. Like you have all these things. It's like,

let me just take one of those things. Yes. And let's just focus on that, get that really honed in. So speaking to that, well, what's the most recent thing that you got, like recent takeaway that you maybe you've applied to your life now that you're doing differently

before that you've picked up on a recent guest? I have a good one for sex, actually. Oh, it's here. It's good. It's actually, so when you first start to have sex with someone, it's actually when, okay, so this is pretty graphic But like any enters you to keep the dick inside you for like the fur for like five to ten seconds And it allows like your body your energetic bodies to connect on a deeper level and allows her to enjoy more and him to enjoy it

Much more so instead of just getting started right away with like the in and out fucking put it in leave it yeah put it in like kiss do whatever kind of scan first yeah literally just put it in like feel it inside of you for like five to ten seconds and then so that was one thing that I really like why aren't you moving I'm trying not to come. Or you're just like one, two, three, four. That's one. And then... That's an interesting tip. That's great.

It's a good one. And to piggyback off of that, it's understanding the energetics, like when you do have sex with someone. So for me, like my past thing was like, I wanted to have sex as soon as possible, so I could see what was up and if we were compatible. And knowing that, you know, for, you know, you have sex and then for like two weeks about, two weeks, like I was wondering why I was feeling so like vulnerable and like attached and like kind of crazy

and wondering why he wasn't texting me, like when the next time minutes, like, you know, and there is something chemically and energetically that happens, you know? So being more aware of that and also not letting people in who don't feel you yet. So John, this is a past episode, but I always remember that with John Wyneland and he was like staring straight at me.

He's like, don't let anyone in, who isn't feeling you yet. And he's like, it at me. He's like, don't let anyone in who isn't feeling you yet. And he's like, it could happen on the first date. You could really feel that they feel you in. Sure. And I don't mean fierce. It's more rare, but absolutely.

Yeah, absolutely. And then he's like, but until that happens, like you really shouldn't let them in, it's because they leave an energetic imprint on you that will take a little bit of time to scrub out. Yeah. An energetically speaking forever since the 1960s, really, energetically speaking, women had to be more choosy because we weren't able to separate sex from the potential of pregnancy. And of course, before that, then we had condoms and stuff, but this I'm talking about before birth control.

Birth control gets invented and now we have, for the first time ever, effectively separated the act of sex from the potential risk of pregnancy and that has come with its own major challenges. And so I think a lot of times we're like, oh, we could just have sex and it's fun and we'll enjoy it. And that can be true sometimes, but I think for the the most part there's a lot more that goes into it And if you seek that more it's so much more fulfilling and it's funny saying this is a 40-year-old man Because 20-year-old me would have been like whatever but you learn this I think later on Yeah, I think it's a huge difference. I completely agree. Yeah, that was a that was a really good tip

John talked about the mountain love masculine and feminine you guys should have them on if you haven't. Yeah, sounds interesting. He's amazing about relationships and intimacy. And there was something too. We are good friends with a raky healer. She's like an energy healer, my honest know. And when we're doing these tours and we're at these events, you know,

with 200 people, whatever, I used to get really tired because I would just be like, so energy giving, you know, you're nervous, you're nervous, you're anxious and you wanna hug everyone, you wanna talk to everyone, you wanna make them feel good. And I didn't like allow the receiving of their energy too. So if someone's gonna meet you guys

that any of your events are on your tour, they're gonna be so excited. Like they have a lot of energy towards you and you wanna be able to receive that like in a healthy way. So seeing like the cyclical aspect of our energies, me giving them energy, them giving me energy and having it fill me up has been really, really helpful for me being able to have the endurance for all of our events. And then too, at the end of the night on tour, someone could do this if they had a big

presentation or something like that, where it's, I take the energy from my head and bring it all the way down through my feet through the ground and just kind of circulate it so that if I'm really, really wired, if I have a lot of adrenaline from something, I'll just try and circulate my energy through my body so that it can just either leave or just be pulled down through the ground

so that I can relax. Is this like a practice that you do before you go and are there any other practices you guys do before you go out and talk to your audience?. Yeah, we'll my shirt down. Yeah. My tits out. We'll meditate. I like to try and be quiet. Yeah, be quiet. Or I have kind of like a music, whether it's 432 Hertz or just kind of like more meditation playlists that I have. She and I will connect before a show just to run through logistics. We said, yeah, we said, he said just to connect. This podcast is finally turned into an interaction here.

One lifetime are we in right now. You my dad. Just in an atom like the Russell nature. I film it, but it's all paint out. But we're learning that too, and I think it'll change for this year for the tour. You know, when we have live shows and they're more presentational and all of that. But I was going to say to the Lee C. Phillips who, you know, we're having on tour this year, but she talks a lot about shadow and owning, you know, that parts, those parts of you so that it doesn't own, own you. And I've just

been looking a lot at that recently because I think as, I think I was a little bit naive to those parts of me when I was, you know was in my teens and even into college. And now that we are doing all of this work, we are becoming more successful. It's like those parts of me are so magnified. And it's hard not to be ashamed of them. It's hard not to think that in a partnership, I want to be the best that I can. For Christa, the best that I can for almost 30, the community. So really looking at those things and having like a really

loving heart, when I look at them, like holding them and knowing that they come from my childhood. And yeah, just owning them rather than having them just kind of run my everyday and my every thought. Loving yourself like somebody you care about. Yeah, yeah, it's cheesy, but honestly, it's a very powerful. No, that's a very powerful.

It's like, it's very, it's very hard, but then you see, then you like start to notice that people love you no matter what. You're like, oh my God, like because I love myself no matter what, they love me no matter what, you know? Yeah, no, I learned that lesson when I had my son. My first, he was born and, you know, I see him walking around and he's like a spitting image of me and I just loved him so unconditionally and then I thought to myself like wait

I can love him unconditionally. He's so much like I am. Why can't I be like that myself? I think when people have kids it allows gives them permission to love themselves more And they may not know it, but it's like you're loving that you you created it. It's you Absolutely like it. Let's say you're let's say you're you're you're you stutter and then you have a child who stutters And but you love them so much and you find it almost endearing. Oh, yeah They're like oh shit. You can reverse that and flip that on yourself But then on the flip some people hate things that their kids do You're right. I think you could go either direction. Yeah for me it was the opposite right if you're massively in security

It'll just drive that insecurity Somebody who's a little more open to learn and grow like yourself like you see it and go oh, it changed me It was it was a radical radical shift There was one other learning too that I want to talk about dance average you guys know him. Yeah love Yeah, love He's awesome. He is like a leader in the LGBTQ space and He has savage love and all the stuff and he came on and we talked a lot about monogamy And he talked a lot about how you know as we know humans weren't necessarily meant to be monogamous

but when Someone is in a long-term relationship and they are in a monogamous relationship say they're married for 20 years And if they were to cheat we like discredit every other part of their relationship. So it's like one night you cheat on someone that shouldn't just credit 20 years of a happy marriage or 20 years of a good marriage. And how we need to kind of rethink our thought process around cheating and around being unfaithful, because we're living longer. And all of these different things, and that really did make me think differently about that

and being more forgiving for other people. Yeah, it carried major potential consequences for most of human history, that's why. So if your girl cheated on you, she would bear a child that wasn't yours, and then you would have to expend resources taking care of this child that was in that passing under genes, and then vice versa, if he cheated, care of this child, and not passing under genes, and then vice versa.

If he cheated, he could potentially not wanna help care for me because for a lot of human history, men were the protectors and providers. And so it carried terrible consequences today. It's not really the same thing, but we have a lot of those remnants of that, I think where it comes from. So, looking ahead, what's the ultimate vision

for almost 30, the brand, the company, the podcast? Where would you guys like to see it go? And what would you guys like to see it achieve? Yeah, we're about almost 90. Almost 30 to us is already in our hearts, a media company, and we want to be able to empower other women to first be themselves. And from there, create the content that will pour from them organically, make impact that will support other women, support other human beings. That will help people around the world to feel like they can be themselves as they navigate any transitions.

So the media umbrella is podcasting and any other content. Or events, books unscripted, like whatever kind of is born from it. You know, we trust that it'll be the right thing. I think to like no one, like what we're doing is new. So, you know, not until recently, people had podcasts that allowed them to do it full time and allowed them to have a team and allowed them to tour. So when I think about the future, I think about like,

what I want and what I want to impact, but like, I don't think what I want to do is necessarily out there yet. So I'm kind of just like working as hard as we can right now to build a sustainable life and business, and then really just like seeing things doors open as they do, because I'm not, you know, it's like when I look at the standard path,

it's like agents and managers and stuff when we were talking to networks and everything would come to us with the same shit. They're like, we're gonna get you guys a book deal. I'm like, I don't want to write a fucking book. I don't give a shit about a book. You know what I mean? I'm like, I don't want to do that. Like, why? Because you've seen it, I don't want to write a book. I don't want to do all these certain things. So it's like, you guys don't know the future and I'm probably a better predictor than you even though I don't know it. So like, unless you come to me with some new shit, then like, I don't care.

You know? Well said. Well said. Thanks for coming on the show. Oh my God. Thanks. Awesome watching you guys. Really awesome. I love you guys, bro. So always fun hanging out with you girls. I know. We love you guys. We love you guys. Bye guys. Bye. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at MindPumpMedia.com. The RGB Superbundle includes maps and a ballad, maps performance and maps aesthetic.

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