Mind Pump: Raw Fitness Truth - 1510: Four Things Women in Their 40's Need to Know About Fitness

Episode Date: March 15, 2021

In this episode Sal, Adam & Justin cover four things that women need to focus on during their 40's and beyond to optimize their level of fitness. Why are women more receptive to seek out help? (2:50)... The common misconceptions about women in their 40’s. (8:07) Four Things Women in Their 40’s Need to Know About Fitness. (13:48) #1 – Train your body to burn calories on its own through traditional resistance training. (18:55) #2 – Focus on mobility. (30:11) #3 – Mold your programming for your schedule. (36:08) #4 – Improve your relationship with food. (41:22) Related Links/Products Mentioned Special Bundle: Fabulous 40's Bundle 1/2 off! - Promo code “FAB50” at checkout Visit Four Sigmatic for an exclusive offer for Mind Pump listeners! **Code “mindpump” at checkout Why Resistance Training is a Great Form of Exercise for Women – Mind Pump Blog Osteopenia: When you have weak bones, but not osteoporosis The Importance of Exercise to Help Treat Osteopenia and Osteoporosis Cardio Sucks for Fat Loss – Mind Pump Blog Why Mobility Is So Important For Being Healthy – Mind Pump Blog What is the First Step to Better Mobility? - Mind Pump Blog Mind Pump TV - YouTube Rubberbanditz Resistance Band Set Mind Pump #1380: The 10 Best Resistance Band Exercises Mind Pump #1460: How To Lose Fat Without Dieting Mind Pump Podcast – YouTube Mind Pump Free Resources

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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You are listening to the world's number one fitness health and entertainment podcast. This is Mind Pump. Okay, in today's episode, we're talking about a demographic that we trained a lot when we were personal trainers for the last couple decades Women in their 40s. This was a huge
Starting point is 00:00:30 Consumer base for personal training for many reasons one is that you know women tend to be a little smarter than men So they ask for help number two Little expendable income and three they're ready to get their fitness going. And we learned a lot of things training this particular demographic. So today's episode is all about that. The things, if you're a woman in your 40s, the challenges that you need to overcome
Starting point is 00:00:53 and the things that you should focus on with your workouts and nutrition, that will get you the best results. Now today's episode is brought to you by our sponsor for Sigmatic. They make some of the best mushroom extract supplements you'll find anywhere, extracts like Raishi or Cordiceps. Cordiceps is my favorite, by the way.
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Starting point is 00:02:32 Go to mapsfitnisproducts.com, again, that's maps, MAPS fitnessproducts.com, and then use the code fab50 for 50% off. That's FAB50, no space for the 50% off discount. So I have a topic that I think would be good for us to talk about. I think we've mentioned this topic like in like, quaz, but I don't think we've done a full dedicated episode
Starting point is 00:03:00 to the demographic that I think we train the most of. So when I think back to all the clients that I've trained, I would say most of them, so North of 50, 60% fell in this category, and that is kind of like the 35 to 55 female that wants to get in shape. Normally wants to lose some body fat, probably had a kid or two, or maybe trying to have a kid, maybe even like a single woman that's working,
Starting point is 00:03:31 like in that age group with those types of goals, I would say is was my biggest problem. That was the most common client for sure. Absolutely. Women in their 40s, well, first off, women in general were larger consumers of personal training. And then in their 40s, Well, first off, women in general were larger consumers of personal training. And then in their 40s, once in the age group,
Starting point is 00:03:49 that was probably the largest. So I would agree with you, Adam, I would say probably made up 65% of my clientele over the course of the, you know, decades to two decades that I trained. Now, why do you guys think that is? Why do you think that if we're all, we all train to different facilities.
Starting point is 00:04:03 And we're, you know, but yet we all got the same percentage probably of this clientele. What do you think about it? Well, in general, and I'll just, this is just a, just an observation. In general, women are more likely to ask more receptive for seeking out help. Yes. Yes. They're more open for professional assistance, whereas men, you know, you know, we can be sometimes, right?
Starting point is 00:04:24 We don't want to ask for directions. We don't want to look at the directions when we're building something. Yeah. And so men tend to be less likely to ask a trainer, hey, can you help me design a routine? And then in terms of the age group, I think once you get to a certain point, you, uh, you don't have time to waste. So you're like, look, I, I, you know, if I've been my 20s and I got all this expendable time, whatever, I'll go figure it out. But look, I don't got a lot of time. I wanna do this the right way.
Starting point is 00:04:48 And then they have expendable income. They're probably working more successful. And so it makes sense to hire somebody to figure it out, to do it the right way. Well, it's interesting too. I wonder if we could go back and look at the statistics of when you get that five starter pack, when you're selling like, memberships at the gym,
Starting point is 00:05:07 like who actually was receptive to using those? Because I know I'm, I remember I used to open up and try and walk the floors and convince a lot of the guys and a lot of other people to, you know, take advantage of that, but not a lot would, but I would be able to convince. Oh, I could give you an idea that. I don't remember the exact percentage of that,
Starting point is 00:05:26 but it was very rare that, so what Justin's talking about, back in the days, we used to sell these memberships that they wrapped five personal training sessions within it. So it would be, you know, they would sell, it was a prepaid membership, so you'd keep fit plus. Yeah, there you go.
Starting point is 00:05:42 It was a key fit plus what they called it. And it was, you know, it ranged from, I think I've ever seen as low as maybe $600, $700 to as high as like $1,400. And you were prepaying three years and then you had an annual renewal. And then what the business did, what my 24th fitness did was they wrapped, you know, about $300 worth of personal training within that price point. And so, and the idea and the thought behind that, when the company knew, it was so brilliant,
Starting point is 00:06:07 was the life expectancy of a client, as far as their business, right, returning. If somebody who actually met with a personal trainer, they saw a personal trainer, they were more likely to continue on beyond three years. Far more likely. Yes, and if they did not see a personal trainer, it was much more likely they would fall off within months.
Starting point is 00:06:29 And so they got really smart and said, hey, let's give this great membership deal away. Let's include personal training to encourage them to do it. Now, because the consumer saw it as free, because it came with the membership, they didn't realize they were really paying for it. That's the way they structured it.
Starting point is 00:06:44 There were many people that didn't take advantage of this. They had $300, $400 with a personal training, but then they never even used it. And I'll tell you, Justin, since a lot of my job was centered around that and trying to get these people in and getting my trainers scheduled full, almost all of them were men. It was very rare that it was a woman that fell
Starting point is 00:07:03 in this category that we're talking about. They almost always took advantage of it for all the reasons that I think South brought up I think that at all of us men and men and women by that age You know north of 35 getting in your 40s or in your 40s much more self-aware Your life your lifestyle has changed, you know You're probably at a place where you've either had kids or you have a job or you're sedentary a lot of time You're not as physically active as it used to be. So the and you've maybe even have tried Diting several times or different things on your own and it probably failed or maybe had a little bit of success
Starting point is 00:07:35 And then it came back on and so you got to point your life because maybe you have some income like you said Sal and you're like, okay I'm at a place in my life now where I want to seek out professional health and women are just more likely to do that. Right, investing in a trainer or getting some good instruction, it's a tremendous amount of value. I mean, I would say it's for every dollar invested, you probably get back $5 and benefits in both health
Starting point is 00:07:58 and how you learn how to work out and train yourself. And I think you don't realize that till you're a little bit older, maybe a little bit wiser. Now, I mean, to be clear, there's a lot of misconceptions, too, about people in their 40s. One of the misconceptions is that, because you're in your 40s,
Starting point is 00:08:14 you know, what do they say, 40s over the hill, right? That's the old joke. You buy those birthday cards. I remember when I turned 40, people bought those for me. Like, it was a lot bigger deal. I felt like, you know, when we were younger, like when somebody turned 40 that you get this like
Starting point is 00:08:27 this crazy party that that was like all over the hill all doom and gloom and no and this and this is the truth now 100% now I did train women in their 20s and 30s I of course more in their 40s and older the most fit women I ever trained more in their 40s and older, the most fit women I ever trained, or the ones who got the best results were in their 40s. That's just the fact. If I got a woman in a 25-years-old, and a woman who's 45, more often than not, the 45-year-old was consistent, would take the advice, and was very serious about the workouts. And I can't tell you how many women I trained in their 40s, who after working out for a
Starting point is 00:09:03 certain period of time would say that to me. They'd say, I've never been this fit in my entire life. Never. This is the most fit I've ever been. Now, I have a theory to why that is though. Like, I think that of all the demographics of people that are interested in personal training or exercise and fitness,
Starting point is 00:09:20 they are marketed to the most and they've had the most bullshit fed to them. As far as how they should train, how they should diet, what they should look like. And just wrong. Yeah, just all of it wrong. Starting with the image of what someone fit look like 20 years ago. Right. You cover magazines where these anorexic looking girls.
Starting point is 00:09:39 So already this skinny anorexic image was what was promoted just 20 years ago. Then you add in the idea of... Oh, a robotic training. Yeah, a robot classes in this group high intensity. Don't lift weights, I don't make it as bulky. Yeah, there was nothing but videos. I remember that was a big part of it, right? The aerobic videos, it just kind of took the landscape by storm.
Starting point is 00:10:03 And so you get a lot of, that was the conception of training was basically doing all these calisthenics and aerobic type workouts. And this is why I think, or at least I had a lot of success with this age group in this sex, was because I think they had been told so much bullshit
Starting point is 00:10:22 that once I got ahold of someone like this, it was like, oh my God, I have so much to teach you and help you with. You know what I'm saying? Like there's so many things that you've been told that is not true, that I'm gonna be able to help you out with that will really make a difference. And again, there's a lot of misconceptions
Starting point is 00:10:37 that your body, all of a sudden, because your 40 is just gonna respond terribly to exercise. And the reality is this, it's not that big of a difference from when you were 30. It really is. There's a difference, but it's small. And it pales in comparison to the difference that happens from proper training,
Starting point is 00:10:55 proper sleep, proper exercise, and discipline. Which, in my experience, women in their 40s crush compared to women who are much younger, probably because, again, they don't have time to waste, they've been marketed a bunch of bullshit. And by the way, this is why women make up the, they're the consumer base for most products. Most products, they are the consumers for most things,
Starting point is 00:11:15 including the most households of the health ambassador. Right, for most, for fitness and health, women are the big consumers. Jim's figured out this a long time ago. Jim's used to make no money, and then they figured out, if we wanna make money, we gotta sell to this consumer base, and then they came out of those bullshit
Starting point is 00:11:30 to enli's that they would sell to women. This is why women get marketed so heavily too, and also why there's a lot of bullshit that gets sold to them, and I think you're right Adam, when they come to, when they're ready to work out in their 40s, they've gone through all the other crap already. And they're at the point now where they're like,
Starting point is 00:11:48 all right, I'm done with all that. And what really works. I'm consistent, my kids are a little bit older now, they're going to school, I got some time, or I don't have a lot of time to waste, but the time I am in the dedicate, I'm gonna be serious about this. And the results tend to blow, and like I said,
Starting point is 00:12:02 this was one of my most successful categories of clients. Well, I think you need to go a little bit deeper into the statement you just make, because there's 100%. I know the horse definitely, a handful, if not lots of women that just heard what you said and said, fuck you, it is much harder for me at 40 something than it was at 30 and 20 something.
Starting point is 00:12:17 So, and we've all felt this before. I feel this today, it feels hard, but what I'm aware of is that it has less to do with my age and it has more to do with my behaviors. Stabbers patterns. Yeah, at 40 years old versus my behaviors at 20 years old. Right. Like, let me put it this way. So, if I, just to give you an example, I'm going to use, obviously, general, like, if I had a client who was a woman in her 20s versus
Starting point is 00:12:42 one who was in her 40s, the one in the 20s feels like they can get away with a lot more, they're not, usually not as nearly as serious or disciplined. Unless they're a hardcore athlete, it was pretty rare. So they're less consistent, they're less open to the right kind of advice. And what I mean by that is the right kind of advice means it's gonna take work, it's gonna take
Starting point is 00:13:03 a little bit of time. Typically people in the 20s don't wanna hear that. They're like, oh, really it's gonna take me that long or I gotta be all, no, I don't wanna take this diet pill, I heard about this, whatever. Person in their 40s tends to be like, yeah, I know, I heard all that bullshit before, you're right. I'm gonna do what you're telling me.
Starting point is 00:13:17 So when you compare the difference physiologically and how your body responds in your 40s to 20s, and you compare that to discipline, exercise, diet, sleep. Guess which one makes the biggest difference, by far, right? It's all those things that I just talked about. It's not the age. And again, this is why, going to any gym in America, going to a gold gym, going to a world gym,
Starting point is 00:13:37 going to a 24-hour fitness, the most fit women tend to be, this is true, in their 40s. And would you guys agree? No, no, I agree for all the other reasons we talked about, but this leads me to where I really wanna go with this episode, which is I wanna talk about, in particular, there's four big things, that big rocks that come to mind.
Starting point is 00:13:56 On specific challenges, I would say. Yes, specific challenges that would normally occur with this demographic that I would have to overcome or help or we'd fix, right? Because I know again, there's a lot of ladies that are listening to this right now that are in that age group that hear you say that and no matter how many times you try
Starting point is 00:14:15 and explain the science to them, they're going, I know it's harder, it feels harder. I can tell how much harder it is right now for me, but there's, I think there's an explanation for why that is. There is. Now, I now for me, but I think there's an explanation for why that is. There is, and I do wanna say this, because I think it's good to give people some context, or some parameters of what,
Starting point is 00:14:33 because I would get clients that would come to me and they'd say, I wanna be fit, I wanna look healthy, but they don't know specifically what that means. They know if they see it, but they don't know what that means. Like, what does that mean? Body fat percentage wise. What does that mean with my body? Oftentimes, I'll have a weight goal.
Starting point is 00:14:49 So, yeah, I think I need to weigh 130. But I mean, gosh, you could weigh a certain weight and be, I mean, I weigh about 200 and I don't know, 215 pounds. I could be obese at 215 with a lot of body fat or I could be very lean with a lot of muscle. Both look very, very different, right? So, I think it's important to kind of paint that picture. Most women, in my experience, are very satisfied
Starting point is 00:15:10 with the way they look, with a range of body fat that's anywhere between 18, which is very lean, to even as high as maybe 26, 27% body fat, which isn't super high, but it's up there, but it's also lean-ish and you got some good curves here. So there's your range and most people are happy, most women I would say are happy within that, but with the following, strength, muscle,
Starting point is 00:15:32 good posture and good movement. When you add that to that body fat percentage range, most women are very, very satisfied in my experience. And to back to your point, the reason why this matters is because a woman at 145 and 18% body fat looks a lot different than a woman that is 130 and 26% body fat. Or 30% or whatever, right?
Starting point is 00:15:55 So you need to understand that the scale and the what you weigh because you're right, a lot of these clients that I would get would be, oh, I want to get back to this weight. You know, they have a weight that they reme- They have this image of themselves at a point in their life, whether it was when they were teenage or 20s or 30s, whenever they know that like, I want to get to that weight. And so I'd always have to be overcoming that.
Starting point is 00:16:17 Listen, I can keep your weight right where you're at right now and build you the best body you've ever had. So weight doesn't matter so much. No, I had, I've told this story before. I love this story. It was actually one of the more effective sales techniques that I had as a gym manager. So one of my jobs as a gym manager was to get people
Starting point is 00:16:36 into my club and convince them to obviously sign up for a membership and get personal training. I knew the value of personal training. I was a trainer for years and years and years. And that's not necessarily an easy task. There's a lot of myths and stuff that I have to, and I also had integrity. I'm not gonna lie to people.
Starting point is 00:16:53 Like a lot of the fitness industry does by telling them crazy numbers of weight and whatever. And so I had this amazing, just this technique that I had, where someone would come in, woman, and we would talk about her goals. oftentimes she would say something like, you know Oh, I want to lose weight and I'd say how much and then I'd say what does that put your body weight at and they'd say okay That's very interesting. Give me one second and then I would on my intercom I would page. I had a female trainer that worked for me out. I'm thinking of one in particular
Starting point is 00:17:17 I'd page her to my office she'd walk in and this young lady who worked for me was about five She's about five two and she looked phenomenal, very fit, right? Very, very strong, very, very fit. And I'd ever come in and then I'd ask the potential member and I'd say, how much do you think she weighs? Be totally honest that she's totally fine with whatever number you put out there. And they'd say something like, oh, she looks like she weighs 105 pounds
Starting point is 00:17:41 or like 110 pounds. I'd say, okay, man, I had a scale in my office to sit and I'd check this out. And I'd have her stand on the scale. And she'd weigh, I think, it was like 135 like 110 pounds. It's okay. I had a scale in my office to say now check this out and I'd have her stand on the scale and she way I think was like 135 or 140 pounds and it was my way of showing them that lean You know dense muscle looks phenomenal and looks very light. She weighs a good 20 30 pounds heavier than you thought and yet She looks like she weighs what you think so So what's important is the body fat percentage, what's important is the building's strong physique. For more than just looks by the way,
Starting point is 00:18:09 not only do you look amazing, but you also are now having much faster metabolism, because then I would also ask this question to my trainer, my female trainer. What did you eat for lunch today? And she would usually say something like, I had a super burrito, or I had half a pound of steak with two cups of rice or whatever.
Starting point is 00:18:26 But she eats like a lot of men do, but she burns it because she's got all that muscle. Well, it also supports just daily function. It supports activity. It helps to eliminate a lot of pain and aches and things like that. When you replace this bifat with muscle tissue, that's something that actually promotes a lot better type of abilities down the road.
Starting point is 00:18:53 Well, so you just mentioned what I think is the first hurdle that I'd had to come over, which is the metabolism. Yes. So, and I think there's multiple reasons for this, but this would be the first thing that I'd have to address. Yeah, can we get your body, or which we can, let's get your body to burn more calories on its own versus what you probably think you need to do, which is burn more calories yourself through exercise, which is a losing strategy.
Starting point is 00:19:22 This is a fact, by the way, trying to burn calories through exercise as a way to get leaner is a losing failing strategy We know this studies have proven it. I've seen it in the years of manage gyms This is not an effective strategy. Here's why I'll just give you an easy way to explain it an hour of intense exercise May burn you anywhere between 400 to 500 calories and I'm being generous here, okay About 400 or 500 calories. It takes the average person 10 minutes to eat that many calories, you know, 400 or 500 calories. So it's a lot of work to burn that many calories, very easy to eat those calories. And in order to burn those calories, you got to do an hour hard working out every single day or more, sometimes twice a day, why don't we instead train your body to burn more calories
Starting point is 00:20:07 on its own. So you don't have to do tons of work to burn these extra calories. And the best way to do that is to build strength and build muscle. Well, part of this hurdle too is this. So never did this ever happen. Did I ever have a client that came to me, female client in this age group that wanted to lose fat, never did I ever have someone come in and go and I assess their diet and they're eating McDonald's three times a day and Oreo cookies for dinner and ice cream and they're consuming four,
Starting point is 00:20:36 five thousand calories a day and they go, Adam, help me out. That never happened. In fact, what actually normally happens almost always is I get them and they're like, they show me what they're eating and they're only eating 1,300, 1,800, maybe 2,000 calories. 30 grams of protein for the whole day. Yet very low calorie, but yet carrying 30, 40, 50 pounds of body fat on them that they want to get rid of, and they're just at a place in their life where they're like, I don't understand, Adam, I'm at this place where, you, and in their defense, they don't eat bad, right?
Starting point is 00:21:09 They don't eat what quote unquote bad looks like for our issue, they're not eating fast food, they're not cramming ice cream, they're not drinking like crazy, they're not big sweet eaters, they're just in a place right now in their life where their metabolism has slowed down so much that anything outside of the chicken salad that they were eating a day would end up piling body fat. And that's normally how they feel. I'd always ask them that.
Starting point is 00:21:25 Do you feel like you eat really good and then every once in a while you enjoy yourself and you feel like it sticks to your body right away? And they'd be like, yes, yes, that's exactly me. And that's caused from excessive yo-yo dieting for so many years. It just sucks because there's two methods of operation that are promoted so much.
Starting point is 00:21:44 And that's the only way to-yo dieting for so many years. It just sucks because there's two methods of operation that are promoted so much. And I get this all the time with cut calories. To lose body fat, we just gotta keep cutting calories and keep going down that path. And then if that's not working, now we gotta ramp up the cardiovascular and burn more calories that way.
Starting point is 00:22:04 These two together have just been promoted so long and with ladies that I trained, it was always such a hurdle to tackle right away. The loss of muscle mass is a big deal. Look, okay, this is the truth now. When you look at women and you look at women over the age of 40, osteopenia, which is bone mass loss. This is what happens before you have osteoporosis. Your bones start to weaken. over the age of 40, osteopenia, which is bone mass loss.
Starting point is 00:22:27 This is what happens before you have osteoporosis. Your bones start to weaken. It's actually quite common. By the way, osteopenia is connected to loss of muscle. If your muscles are weak and you don't have much, they anchor and hold onto bone, your bones get weak. One of the best ways to reverse that in your bone is to build muscle. In fact, it's the best way.
Starting point is 00:22:44 If you wanna strengthen your bones, just get stronger muscles. So there's your clue. This is what's happening to you. So you're 40, you've had, or you're in your 40s, you've now had, I don't know, a decade or so, or longer of a lot of inactivity. Maybe you work at a desk, you probably work at a desk.
Starting point is 00:23:00 You don't really do a lot of physical, heavy lifting in your day- day life, you're busy, but sedative. Your body is a desk by reducing muscle. Well, or that, or you've also done a lot on the wagon off the wagon. Yes. You've done a lot of, like, because you might hear someone might be listening right now going like, no, it's sound not lazy.
Starting point is 00:23:18 That also. Right. I've definitely trained hard, or I love this orange theory class, or I've done these things, but what they end up doing is the classic yo-yo and where they are on the wagon low calorie Extreme working out for months at a time then fall off the way look at look at the studies of women who do lots of cardio and Look at them in the osteophenium. Here's what you'll find. Let's say you're a runner You did lots a lots a lot of running because you found that that you read that that burns a lot of calories The bone mass in your lower body will improve a little bit.
Starting point is 00:23:48 The bone mass everywhere else doesn't, okay? Cardiovascular activity is not, it's better than nothing, but it's not a great way to strengthen bone, and it's also not a great way to strengthen muscle. Endurance type training requires little muscle that is efficient with calories. So over the years, if you've done either your sedative
Starting point is 00:24:06 like I said earlier, or you do lots of cardio and cut your calories, both of which result in loss of muscle mass. Again, they have studies on this that show that men and women, both when they diet and do cardio and they lose, let's say, 20 pounds, more than half of the weight that they lose is muscle mass. The body literally is adapting to slow down its own metabolism. So one of the biggest problems that you're probably encountering, if you are a woman in your 40s,
Starting point is 00:24:33 looking to get in better shape, is reversing the loss of muscle that has happened. What is the best way to do that? Liff weights, traditional resistance training, straight sets, compound lifts. I had so many times I would get a female client in her 40s who's worked out in the past, right? Then all the cardio done the aerobics classes,
Starting point is 00:24:53 dieted this and that, and then I have them in, working with me and I'm like, here's what we're gonna do, we're gonna squat, we're gonna deadlift, we're gonna bench press, we're gonna row, and they're like, I don't wanna, I'm hiring you, but I don't want you to make me look like a bodybuilder and say, look, here's a deal.
Starting point is 00:25:06 I promise you won't wake up tomorrow, looking like a bodybuilder. If you get to the point where you look in the mirror and you're like, I don't want any more muscle, you just tell me, you just tell me when you're done with that. And here's what happened, never would that happen. Instead, here's what would happen to me. I can't believe how good I'm feeling.
Starting point is 00:25:21 Why am I getting leaner? I feel like I'm eating more, and I'd be like, you're already more, you just have a fast metabolism. My god, my butt looks really good. My, I feel so confident in my body. And I'm like, you're stronger and you have more. Fast metabolism, stronger. Also, like the hormone issue.
Starting point is 00:25:36 Like when you're in that state for so long, think about what that does to your hormones and disrupts all that and out of balance and out of whack. I mean, we go through the list of like sleep, you know, nutrition and also like exercising. Those are major, major factors to getting you, tilting you off axis of your hormones. Yes. So, if I were to categorize the more popular forms of exercise, if we were to look at cardiovascular activity and compare to resistance training, cardiovascular activity is anti-tissue.
Starting point is 00:26:04 Okay. So cardiovascular burns lots of calories while you're doing it. You're staying in the form of a catabolic. Right. to resistance training, cardiovascular activity is anti-tissue. Cardiovascular burns lots of calories while you're doing it. You're stands for catabolic. It burns lots of calories while you're doing it. It teaches your body, or at least the adaptation of your body tries to move towards from it, is to become more efficient with calories, which is loss of muscle mass. Lots of lots of cardio over time, with nothing else,
Starting point is 00:26:23 especially with the reduction in calories, results in lots of muscle mass, okay. Resistance training is pro tissue, pro tissue, pro active tissue. The main adaptation from resistance training is building muscle. What is required to build muscle? Not just calories, and yes, you'll be able to eat more, so you have a fastened metabolism, but what's also required is balanced hormones. Your body, through the process of telling it to build muscle, in man, you see a boost in testosterone,
Starting point is 00:26:49 in women you see the balancing of estrogen and progesterone. In the other category of overdone cardio, what a wonderful way to get your hormones out of whack. In fact, the muscle women I've trained and worked with who also concurrently worked with a functional medicine doctor at hormone issues, oftentimes one of the reasons why the hormones were at a whack was the abuse of the wrong form of exercise.
Starting point is 00:27:11 And this is how we've been labeled, okay, as anti-cardioguy. Sure. We've been labeled at that from this podcast because we've been touting this for a very long time now. And this is the reason why. So if you've been listening in, it's the abuse of cardio.
Starting point is 00:27:23 And it's this is because this is the majority of people we help. We're all three of us, different gyms, different careers. Yet we all agree that this is the masses. This is the most common things we saw. That's right, this is the majority of people that are seeking help, that are trying to better themselves, that are in the gyms, working out,
Starting point is 00:27:41 that are listening to podcasts like this, that are seeking out this information, and that's why we talk about this all the time. It's not because we think cardio is bad, it's not because we think that we don't understand the benefits of it. It's because we know that 90% of the majority of people that we train, it's not ideal for them for the situation they're currently in. Yes, so cardio-astro-art TV does have some health benefits, but if you're the, like, most the clients we worked with,
Starting point is 00:28:05 and let's say you were a woman in your 40s, and you want to improve your health and fitness, get leaner, focus on building muscle. By the way, I said it was pro tissue. The side effect of the pro tissue is the anti-fat aspect of it, because as you build muscle, as we said earlier, the metabolism speeds up, and the hormones move in a direction that reduces body fat.
Starting point is 00:28:25 How? You get more insulin sensitive. Women's estrogen and progesterone balance. Women's testosterone levels start to regulate. Yes, women do have testosterone and it is important in women as well for things like libido confidence and drive. All those things start to balance out to make you a better muscle building fat burning machine.
Starting point is 00:28:43 So, the way the cornerstone of your routine should be traditional resistance training. And this was always the very first thing that I would start with with a woman in her 40s. Now there's another part that we need to talk about, which is mobility, lots of mobility. Now before you go to mobility, there's still another part of the weight training that is.
Starting point is 00:29:02 Because there is a percentage of these clients that I would get that We're weight training, okay, that weren't just cardio bunnies They they understood the benefits of weights, but they still have been marketed to the wrong way They've been still pushed in this direction of either circuit training or high reps because low-weight cardio with weights Yes, basically exactly exactly there'd been they've been pushed in this, hit training direction, or don't do heavy waste, because that's gonna make you big and bulky. So there is another portion to the loss of muscle here,
Starting point is 00:29:33 or the not building muscle is for that reason. Just because you're holding a dumbbell, or a barbell, or a resistance band, does not mean you're doing resistance training the way that we're talking about. Because you could use a dumbbell in a way that makes it cardio. Because you could use a dumbbell in a way that makes it cardio. You could actually use a dumbbell in the way that makes it yoga. There is a specific way to apply resistance to build muscle, speed up the metabolism, sculpt
Starting point is 00:29:56 the body and balance hormones. So workout programming is very, very important when it comes to resistance training. It's not just using weights, it's using weights in a specific way to accomplish what we had just talked about. Now to the point that I was talking about with mobility. Mobility issues are a bigger problem with people in their 40s and as they get older, 40s, 50s, 60s, 70s becomes a bigger issue, but it's not necessarily because the body is aging, but rather because you've had longer time on this planet to develop more movement patterns, right? So you've been sitting for longer.
Starting point is 00:30:27 You've been sort of locked in your ways. Yes. And this is what we've noticed. And this is something I'm always fighting. Like, oh, I feel old. I've grown just to like tie my shoes anymore. But honestly, it's just because of the daily things that I'm always doing. Always doing things in front of me.
Starting point is 00:30:44 And if I'm not aware of that, and I'm not going through types of mobility drills or things to help my joints inevitably, my body's gonna form into those positions, and it's gonna make it more efficient the way that I do things. Yeah, and it's just you have a longer time on earth to injure yourself,
Starting point is 00:31:02 or to deal with these types of things, right? So, longer time to be wearing heels,, cause movement patterns that can cause problems, longer time that you've been sitting at a desk that can cause certain issues. Now why is it important to focus on mobility? Okay, well besides the prevention of injury, which is definitely important because nothing will stop you in your tracks like hurting yourself. You hurt yourself that's that you're done, you can't go to the gym. Which by the way, statistically, this is what is most common
Starting point is 00:31:26 that happens if somebody that joins a gym. So one of the main reasons why someone falls off besides hitting a plateau is within that first four to six weeks they get hurt. So that's number one of course, but there's more than that. So let's say you're somebody's like, look, I'm not gonna hurt myself, I'm careful. I don't need to work on mobility.
Starting point is 00:31:41 Well, here's why mobility is still important. Your lack of mobility or your lack of optimal mobility, prevents you from maximizing or getting the most out of the most effective exercises. So I named a few earlier, right? Like a deadlift, a squat, or an overhead press. If your mobility prevents you from getting all the maximum benefits of that exercise, you're just not
Starting point is 00:32:02 going to progress as fast. And oftentimes, people in their 40s or women in their 40s, this is the reason why they can't do some of these amazing exercises. It wasn't because the exercise was, oh, we're not doing that exercise. It was because I would take them through an assessment, we'd do a deadlift and say, you know what, we need to focus on your mobility before we can have a lot of limitations in front of that. Yeah, I can't have you really deadlift in a way that's effective yet
Starting point is 00:32:25 because we need to improve our mobility. Or I can't have you do these overhead presses and really push them yet because we have to work on mobility. So mobility is very, very important because it becomes something that can prevent you from maximizing that little bit of time that you have that you can spend in the gym.
Starting point is 00:32:40 I feel like this one of all the points is the least sexist. I think it carries over to men. Equally the same. It's more, this is more to do with age and time, right? Just the longer that we neglect this, when we're in our 20s, all of us, even trainers, as sitting here right now, are guilty of this.
Starting point is 00:32:56 I'm guilty of training in my 20s and not addressing any of this stuff because it wasn't loud enough to stop me, right? And I was too stubborn to put any sort of energy or effort in this direction because I was so focused on the way I looked. That's what I cared about. And then when you get into your 40s,
Starting point is 00:33:11 I don't care, male or female, this is no longer an option to ignore anymore. Your body is talking to you by this time. Yeah, now you have pain from cumulative injuries that you've dealt with from the 20s and 30s. Like I hurt my back twice and now it kind of bothers me. Or like I said earlier, I sit down a lot. You know, in my 20s, I didn't sit down as long.
Starting point is 00:33:31 But now that I'm 40, I've been sitting down for 20 years at my desk. That's a huge problem. That's a huge point. I think people don't realize. Like, you know, earlier, like when I'm in my 20s or like I'm going through school, there's a lot more opportunities for me to get up
Starting point is 00:33:45 and get involved in some type of movement or be involved in a sport or just something like extracurricular where every day I'm going to be doing something with my body and expressing a lot of these muscles. There's not a lot of opportunities for that as you get older. And when you're training, one of the worst things that you can do is because you have shoulder issues, low back issues, hip issues, wrist issues, is avoid specific exercises because of
Starting point is 00:34:11 that, because it is only going to make that problem worse. Yes. I was literally just, Justin, you just did a wrist mobility thing the other day. And it was such great timing because I have a client, my female client, I'm on the falls in the demographic that I was helping, right? And I know she's got all this risk. She's had surgery on her wrist, and a lot of times that she doesn't like the deadlift and stuff because it bothers her wrist,
Starting point is 00:34:32 and she wants to avoid certain exercises. And I'm constantly harping on her, like, listen, you've got to do this, because you cannot avoid these mobility exercises because it bothers you. You lose it. And what you gotta understand is you eliminating these exercises, which are such important, good exercises for us to be doing because it bothers your wrist is not the answer.
Starting point is 00:34:52 The answer is when you do a dress, the lack of mobility that you have in your wrist, you need to do the work before you see it. Where is a ripple effect to that? Yes. So now, yeah, you limit that. It goes up the kinetic chain. Now, it limits like a lot more movements in the future. Oh, yeah.
Starting point is 00:35:06 I mean, to use an extreme example, I remember working with people in a much older age categories, 60s, 70s, and 80s. And I had a physical therapist in my facility and we would work very closely. And I remember the therapist made a point about this. She said, look, she would tell these people because we would work both work with them together.
Starting point is 00:35:23 I'd be the trainer. She'd be the therapist. And she'd say stuff like, okay, I know your doctor's telling you that maybe you should start using a walker, but she goes, I wanna prevent you from using a walker as long as possible, because the second you use a walker, your posture's gonna get worse
Starting point is 00:35:36 and your body's gonna shape and form to it, and you're gonna lose the ability to walk without it very quickly. And so that's what we're talking about. If you avoid fundamental movements like a squat because it bothers you and you're not doing anything to get yourself to squat, then the further along you go that way, the more likely you are to never be able to squat. Right? So mobility is very important.
Starting point is 00:35:54 So resistance training should be the cornerstone of your routine to build that muscle, booster metabolism, but a piece of that should be to maintain and improve your mobility so you can maximize the effects of the resistance training and prevent those injuries. Now, the next hurdle that I think is common, and again, this one I think is both men and women, but for sure I feel like I dealt with this the most with my female clients, especially the ones that are running a household too, maybe have kids also working and trying to
Starting point is 00:36:19 juggle all this. And I feel like my moms and the women I train always put everybody else before themselves. Women you're just born with this empathetic soul already, where they take care of the family so well. Oh, those studies actually show that even when there's a husband and wife that worked, the wife still does statistically far more of the stuff at home. When they would come to me and tell me,
Starting point is 00:36:44 and when I was an early trainer, I was a young trainer, I didn't take this very seriously. I didn't take it seriously until I had kids myself and I could see the struggle or whatever, but they'd say things like, I don't have a lot of time. I don't have a lot of time to come into the gym and work out all the time. And then I would do the whole spiel that you do
Starting point is 00:36:59 when you're an inexperienced, stupid trainer, like, oh, time, we all have 24 hours, you've got to prioritize your time, if you get fit, it makes everything else easier, blah, blah, blah. Totally not empathetic or understanding of what they were going through. Later on, I figured out, oh yeah, this is a big issue. This is actually the realist issue,
Starting point is 00:37:14 I'd say the biggest challenge. The other stuff that we're talking about is not nearly as challenging as the time issue. And so then I said, okay, the goal is to make your workout as effective as possible and to give you flexibility with your workout so you can be consistent when you can't make it to the gym, to make it consistent when you are traveling
Starting point is 00:37:33 for whatever reason. Make it as easy as possible to stay consistent and maximize the time that you are working out so that this doesn't end up becoming a huge roadblock for you. This is the exact same disservice that I did to this community. It's the same thing. And I feel guilty of it because in my 20s, I was just as naive.
Starting point is 00:37:52 I would do the exact same spill. It was always, it was about, you need to make time for yourself. And then I make a good case, but I mean, there's truth to that. Yeah, I would sell it really well. So I'd sell it really well that, you know, if you take care of yourself, all these other people and things you're doing, you'll only improve on that. Instead of being more empathetic about, okay,
Starting point is 00:38:11 how do we, how do we juggle this a little bit? How do I, be a little more understanding that, no matter how much I sell her on this idea, I'm never going to get this mom to put herself above her children or her husband. And then some six days a week or five. Right, yeah, exactly.
Starting point is 00:38:24 And come to the gym, those things are never, so how, and I wish I would have done this earlier on. Later on, I learned to mold my programming where it wasn't required that she came into the gym all the time. Yes, I would have a foundation of, this is what I'd like you to do, but then I was also very realistic that there's gonna be times when maybe I'll only get 30 minutes,
Starting point is 00:38:44 or maybe I, I don't have a lot of equipment and I have to give her something that she doesn't stop working on herself, but she has something that she could do when her kid's napping for an hour or when she's got a 30 minute break. The most effective strategy I had for this was giving my clients, my female clients in this category,
Starting point is 00:39:02 workouts to do plan B workouts when you can't make it to the gym, because here's the reality, driving to the gym, that's time right there, changing at the gym, there's time right there, then you get your workout, you've already killed 15, 20 minutes, maybe even 30 minutes before you start your workout, and now you're somewhere else, you're not at home, where you need to find somebody to watch the kids,
Starting point is 00:39:21 maybe you can put them in the kids club, but that's not open all the time, so what I would do is I would give them workouts that they could do anywhere at any time, right? Here's some exercise, here's some routines, here's band movements, bands are really, really convenient because you could travel with them. They take up almost no space.
Starting point is 00:39:37 And I'd give them great workouts. And then if they're like, look man, today was crazy. Or the sitter canceled, I can't go to the gym, that doesn't mean I don't have to, I don't work out, I can work out right here, I can work out at home, such an effective strategy and it dramatically increased the consistency that these clients had with their workouts. And it's very important, here's one of the things
Starting point is 00:39:57 about working out and being consistent. It's like a snowball going down a hill. What, if you're consistent with your workouts, consistent, consistent, it's easier to stay consistent when you're consistent. It's hard a snowball going down a hill. If you're consistent with your workouts, consistent, consistent, it's easier to stay consistent when you're consistent. It's hard to stay consistent when you stop for a second. It's like the momentum has been broken. Well, a lot of it too.
Starting point is 00:40:13 We overcomplicate the entire process. And I know there's a lot of trainers out there guilty of that too, and promoting that within their clientele. We've got to accomplish all these different movements, all these different things, you know, and wrap it all in the workout ends up taking like an hour, two hours long, where, you know, you get in a predicament like this, they need to know that there are just a few simple, like biggest bang for your buck type movements and things that you can do pretty much anywhere.
Starting point is 00:40:38 And that's still going to keep the momentum going in the right direction. That's definitely our fault and our ego's, our camps, you know, that's like one of the worst parts of all. Well, you think everybody's a fitness fanatic like you are when you're a trainer and they have all the time, they're working a gym like you do, which is just not true.
Starting point is 00:40:51 So this is a very important one. Okay, so if you're listening right now, understand, you probably already know this, that your time is precious and it's challenging to get lots of time just to yourself. Have plan B workouts that you can do anywhere and make them convenient. Usually bands are one of the best things you could do and these kinds of workouts because like I said,
Starting point is 00:41:09 I could store a full set of bands in a small duffle bag or in the corner of my closet and they usually come with attachments that you could have indoors and stuff and there you go, you have your resistance and you could do your workout. Now the last hurdle, I kind of alluded to it when we were talking about the slower metabolism
Starting point is 00:41:24 because I think they do go hand in hand. I talked about yo-yo diet. This is for sure the most common. I brought up the fact that I don't think I've ever had somebody that was a female client in their 40s that was trying to lose weight that was eating 3,000, 4,000 calories. They were always much lower than where I would like them to be.
Starting point is 00:41:43 And so that is one of the, I think we talk about all the challenges. This is the most difficult because it takes time. It does. It takes time. They've probably gone through a few diets themselves by this point, whether they be extreme diets, whether they're cutting out entire food groups
Starting point is 00:41:59 or even crazier diets. I've actually had people come to me who've done HCG diets, and if you've ever heard of these, but they inject HCG and they go, and they eat 500 calories a day for a certain period of time, or whatever. So then they come to me, and now what we're doing is we're working on, okay, how can we change a relationship to food?
Starting point is 00:42:17 Because here's a deal with nutrition, and this is a big point here. Your nutrition, your diet, should not feel like another stress. So if you're trying to eat in a way to get leaner, to improve your health and your fitness, it should not be an additional stress, because I promise you, if it feels that way, you will not be able to continue.
Starting point is 00:42:36 If you're doing something to make yourself feel better, but it makes you feel worse, you're not going to continue it. So your nutrition cannot be another stress. This is where I start to work with people on things like intuitive eating, where we start to talk about how do foods make you feel? How are you using food? Are you finding that you're eating in a way to distract yourself? Are you eating because you're stressed? Can we create barriers between you and these behaviors? For example, I'll give you a great example. I had a client once
Starting point is 00:43:04 who she chocolate was her thing. She was like a chocolate fanatic. And she's like, man, it's so hard for me. If I have it in the house, I'm gonna eat it. So I said, okay, let's do this. Not having the house. I'm like, I already tried that, but then I end up, I want it around.
Starting point is 00:43:17 I said, no, no, no. I've not said you can't eat it. I'm saying don't have it in the house. If you want it bad enough, you get in the car and drive yourself to the store and buy it. Make that deal with yourself. And all we did was we created a barrier between her and that, you know, impulsive behavior.
Starting point is 00:43:32 And here's what happened. She would get up and drive to the store and buy some chocolates sometimes. But sometimes, because of the process of stopping, getting in the car or whatever, it gave her enough time to pause and be like, okay, this is a bit impulsive. I don't think I'm gonna eat it this time.
Starting point is 00:43:45 And it was a great way to get her to eat and more healthy and intuitive way. When you do this through this process, nutrition isn't as stressful. Think of it this way. If you're eating healthy because it feels good to you, because you enjoy it, because you're taking care of your body, then it's not hard.
Starting point is 00:44:02 And I don't mean hard in the sense that it doesn't require planning. I mean, it's not hard in the sense it doesn't hard in the sense that it doesn't require planning. I mean, it's not hard in the sense it doesn't feel like a stress. Well, what's hard is that this is a slower process. Yes. It's a slower process.
Starting point is 00:44:11 And what's really difficult is the client is coming to you at this point, right? They just hired you. And they're willing to pay you money to help them get this weight off. And that's what they wanna hear. They wanna hear. Tell me what to eat.
Starting point is 00:44:24 Tell me what to eat. How long until I can lose this 30 pounds or whatever. And the truth is the what you need to do with them is completely change their relationship with food. And part of that process is actually not worrying about their weight. It's not worrying about it if it goes up a couple of pounds at this point because we need to get to a place where we're fed more. You're already so low calorie. And here's the other thing too. We mentioned already the first and most important thing was for you to build muscle. You can't build muscle on 800 calories.
Starting point is 00:44:50 It's just, you can't build it in a cut. You need the building blocks, you need the calories, you need the protein, in order to build the muscle, to build the faster metabolism. So you're fighting an uphill battle for somebody who's weight training, strength training to build muscle, but they're eating in a way to cut and lose. What you're dealing with is your own psychology.
Starting point is 00:45:09 That's the challenge when it comes to nutrition. The challenge isn't the mechanisms of nutrition, but rather your own psychology. So here's an easy tip. This is an easy one. Rather than restricting yourself, which what tends to happen when you restrict, when you cut things out, is you end up in this restrict binge behavior, where you're cutting foods out that you enjoy or whatever, or maybe you're using because they're, they're, you know, they help you deal with stress or anxiety or your board or whatever.
Starting point is 00:45:35 You cut these foods out that you enjoy for whatever reason. And the way you're cutting it out is to sheer discipline. I can't eat that. And it's like you're telling yourself, you're not going to eat that anymore. And you're like, okay, I'm not gonna do that anymore. Eventually, you hate the way that feels because nobody likes to be told what to do, even if it's you.
Starting point is 00:45:50 And then you go in the opposite direction. And it's usually not having a little bit of what you didn't eat before. It's like going crazy because you're rebelling, almost like the behaviors of a teenager. So instead of restricting, try this. Try adding things to your diet. This is a great, and this sounds crazy,
Starting point is 00:46:04 but it actually works. Take some things that are healthy, that you're adding things to your diet. This is a great, and this sounds crazy, but it actually works. Take some things that are healthy, that you're maybe lacking in your diet. Usually this looks like vegetables, for some people, for some people, it might be proteins, and say to yourself, okay, here's what I'm gonna do. I'm not gonna restrict, but I'm gonna make sure a three servings of well-cooked vegetables.
Starting point is 00:46:21 Or I'm gonna make sure I'm gonna have a nice salad, that's really really healthy every single day. Or I'm gonna make sure I drink at least a half a gallon of water a day. So you're adding things rather than taking things away. Psychologically, it feels totally different. You're not restricting, you're adding. And here's what ends up happening through this process.
Starting point is 00:46:38 Naturally, you start to cut things out without even realizing. This is one of my favorite things to watch. Watch the transformation happen because it's subtle. It's something that they're adding, like let's say it's a broccoli or some kind of vegetable that maybe they're deficient in certain nutrients and they're diet. It's just naturally their palate starts to change. They start to crave different things and they start to finding themselves longing for
Starting point is 00:47:02 that feeling that they're getting from it, instead of hammering themselves for not, you know, going towards these foods that they deem so unhealthy for them. This is such a key strategy, and it's tough if you don't have a trainer, right? So you have to have the self-awareness to do this yourself if you're listening to podcasts and taking this advice. But I love what you're saying, Sal,
Starting point is 00:47:22 because I loved not telling a client you can't, you can't have, like sure you can have it. But then what I made sure of is to have communication around that. So let's say that person went and crushed that chocolate bar. I'm not gonna scold them as their trainer and say, oh my God, you fucked up and now we're gonna get fat, blah, blah, blah, blah.
Starting point is 00:47:39 No, what I am gonna do, they'll say, how did you feel afterwards? How did you sleep that night? How was your skin? How was the that night? How was your skin? How was the next day? How was your mood? It was a digestion. How was your, all these things that food,
Starting point is 00:47:49 the stuff that you put inside you, affects and help them connect it. And then when they streak three days in a row of doing exactly what you just, you guys both suggested, which is increasing their protein or eating a salad a day or three servings of vegetables,
Starting point is 00:48:04 cooked vegetables in the day, then I would say things like, how did you feel? How was your stool? How did you sleep? And then helping them make that connection of why they make that choice that's not related to their scale, the weight going up or down or how they look, but more so, how their body felt, how their mood felt,
Starting point is 00:48:20 how their energy felt, helping them make that connection that, wow, when I fuel my body with these choices that are maybe less palatable, may it might be less palatable, boy, the benefits that I get and the things that I feel from it are amazing. And hey, you know what, when I have that thing that's really palatable
Starting point is 00:48:35 and I enjoy that part of it, boy, I tell you what, it actually, it might satisfy me for that one minute that I'm consuming it, but the aftermath of how I feel, and then on their own, they start to weigh that out themselves. You start to crave things that make you feel good. This is true, okay?
Starting point is 00:48:52 By the way, but advertising companies know this. When they present a food on a commercial, they're not just showing you the food, they're showing you like a party in the background, or it's really cool, or look how relaxed the person is, they're trying to make associations to make you want the food even more. So when you make these good associations with certain foods,
Starting point is 00:49:09 let's say you notice when you eat three servings of vegetables that you're no longer constipated and your skin looks really good. And you're paying attention to this by the way because if you're not aware of it, it doesn't matter. But you're paying attention. You're like, you know what? Man, when I eat three servings of vegetables,
Starting point is 00:49:22 my hair looks good, my skin looks good. I got good digestion, I'm not constipated, like I normally have, I feel really good. And you start making those connections, you will start to find that you'll actually crave those vegetables. Now, it might not be the same type of craving, like I crave the taste of those vegetables,
Starting point is 00:49:36 but you'll want them just like you would something that tastes good. Yeah, but that's the problem for so long. And then by the way, again, this is back to the marketing and advertising side of our world, right? It's like everything is about how it tastes. So we've been taught that way.
Starting point is 00:49:49 But that's the only thing you value. Yeah, like it does it taste good. You know, that's the first thing you know, you should try this. Does it taste good? But that's the very first thing. Nobody goes like, why did it make you feel? Right, right. Nobody asked when someone suggests a restaurant or suggests food to you.
Starting point is 00:50:00 No one ever says, oh, did you shit? Well, after a tour, how did you sleep that night? That corn dog make me feel great. Right. Nobody thinks about that. It's always about taste. But when you, when you're setting on a goal like this and we're trying to change your life and your health and your behaviors, you have to start to think like this. You have to start making these connections because 100% all that food affects them. And now here's another point is that to identify some foods that bring you away from awareness. That sounds very complicated, so I'm going to say a different way.
Starting point is 00:50:29 Start to identify foods that trigger impulsive behaviors. These usually are in the category of heavily processed foods. Now here's what the science says about heavily processed foods. And by the way, heavily processed foods, typically are found in wrappers, in boxes. They have lots of ingredients. They're typically not single ingredient foods, like a steak is not heavily processed, but, or, or, you know,
Starting point is 00:50:51 just rice by itself is not heavily processed, but rice chips, you know, that are, you know, ranch flavored would be heavily processed, for example. So heavily processed foods, when they do the science, they show that when people are left to eat them and they compare them to other groups, they eat on average five to six hundred more calories a day and they eat almost 40% faster while they're eating it. It literally encourages these impulsive behaviors. Identify that for yourself. It's usually heavily processed foods for most people. Now, why is this important?
Starting point is 00:51:21 Because it's making you aware that if I eat these kinds of foods, it brings me away from awareness. I become more impulsive, I eat fast, I eat more, and it's something that is hard to control. Once you know that, then you can say to yourself, I think I'm gonna stay away from that because that makes me behave in this particular way. Instead, I meet these whole natural foods, and I'll tell you what right now, this is a true story.
Starting point is 00:51:43 I figured this out a long time into my career, but when I did, it was a game changer. I would tell clients, all right, here's just one thing. Just do this. Don't eat heavily processed foods, but he's much as you want. I don't care. I don't care what it is, if it's not heavily processed, go ahead and eat until you're totally full.
Starting point is 00:51:58 You know what would happen? Everybody would lose weight. Everybody would lose weight because- Really hard to overeat. It is, you naturally start to, your body's systems of satiety start to work the way that they're supposed to. Heavily processed foods hijacked that. So identify that.
Starting point is 00:52:12 They bring you away from awareness and make you more impulsive with your behavior. Along the lines of awareness, I have to add something to that, that I find myself saying today that I wasn't saying 15, 20 years ago. And I think that's just the time that we're in now. And when you talk about awareness,
Starting point is 00:52:26 you also, so the hyper-palatable foods is one thing. The other thing is just being purely distracted. We live in this tech world where your phones are an extension, it's like another limb for people or the television, right, or a iPad or whatever tool you have to consume this content, right? If you're at a place where you're trying to learn this, you're trying to learn your body's natural signals that it's talking to you and you have no clue
Starting point is 00:52:49 what we're talking about and you want to figure this out. Another piece of advice that I'm going to give around awareness is do not allow yourself to bring your phone to the table or do not eat in front of the television. Sit down. Yes. By yourself, eat quietly, chew your food, think about the food. Slow your heart right down. Yes. By yourself, eat quietly, chew your food, think about the food. Slow your heart right down. Be there with your food. In fact, people who say, oh, I enjoy eating a lot.
Starting point is 00:53:12 It's actually a very unaware state of mind. Think about the laugh you're listening right now. Think about the last time you did something that resembled a binge. Maybe you ate a bag of chips or a sleeve of Oreo cookies. Typically the behavior looks like this. You're not enjoying the cookie that's in your mouth. You're eating the cookie in your mouth so fast because all you can think about is the other one in your hand.
Starting point is 00:53:33 It isn't even about the food that's in your mouth. It's about the food that isn't in your mouth. This is literally a mental state of unawareness. You're distracted. It's impulsive. Eating an awareness is I'm sitting down quietly, no distractions, I'm eating and I'm chewing and I'm there, I'm here with my food.
Starting point is 00:53:51 When people bring awareness to their eating, they naturally eat less. This is a fact, studies have shown, in fact they've compared groups of people who've done awareness practicing exercises to people who follow macro and calorie targets. And guess which one is more successful long term? The awareness.
Starting point is 00:54:09 They don't even have to count anything. They're just more wild. I'll take this challenge all day long right here. You're somebody listening right now and you need to lose weight and you only have two rules. I'm not going to put a diet together for you. I'm not going to tell you you can't have this or that. The only thing I want you to do is choose, like you said, whole foods and never eat in
Starting point is 00:54:24 front of a television or your phone. Watch what happens. I dare you to do is choose, like you said, whole foods and never eat in front of a television or your phone. Watch what happens. Dare you to try and get fat that way. Ain't gonna happen. It's just not gonna happen. It's already hard enough to do it with the whole foods angle that you're talking about with potatoes and steaks. Potatoes and steak did not get people fat.
Starting point is 00:54:38 It's adding that. It's the french fries that you added to that. It's the dessert you added to that. It's the soda that you drank down with that. It's the highly processed, palatable, hyper palatable foods that you add to that. It's the dessert you added to that. It's the soda that you drank down with that. It's the highly processed, palatable foods that you add in combination with these whole foods. That is what's really screwing you. So just you simply doing that
Starting point is 00:54:52 and not being distracted while you consume. Most people, believe it or not, are even people that have never trained themselves to be aware of these signals, will feel these signals. Absolutely. And again, it took me a long time to figure that out, but I loved it when I did because it was like, boom, magic. It's working. And it's working simple forever. So there you have it. Okay. Focus on building muscle, getting stronger, work on mobility, make that a part of
Starting point is 00:55:14 your routine. Make sure you have a plan B with your workouts that you can do anywhere. And focus on intuitive eating rather than following a diet. And you are going to be about 90% of the way there. The other 10% is this you showing up. Look, we have a lot of free guides you can find and read that we've written about lots of topics around fitness. And we do this as a way to give back to our community. You can find all of these at mindpumpfree.com.
Starting point is 00:55:37 And you can also find all of us on Instagram. You can find Justin at Mind Pump Justin. You can find me at Mind Pump Sal and Adam at Mind Pump Adam. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at Mind Pump Media dot com.
Starting point is 00:55:58 The RGB Superbumble includes maps and a ballad, maps for performance and maps aesthetic. MAPSANABOLIC, MAPSTERFORMENT, and MAPSISTEDIC. Nine months of phased, expert exercise programming designed by Sal Adam & Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal Adam & Justin as your own personal trainer's butt at a fraction of the price. The RGB Superbundle has a full 30-day money bag guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com.
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