Mind Pump: Raw Fitness Truth - 189: Adapt or Die- The Turning of the Fitness Tide

Episode Date: November 23, 2015

There is a change sweeping the fitness industry. It has been slowly building and this change has the been a major focus of the Mind Pump Revolution. It is the melding of fitness and wellness. Sal, Adam & Justin dive into the new era of fitness and necessity to embrace the new paradigm for health, performance & longevity. Please subscribe, rate and review this show! Learn more about Mind Pump at www.mindpumpradio.com

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Can I tell you that looking at that whiteboard right now, I'm so jacked right now, that makes me so excited. Fuck yeah. You know what makes me more excited because Doug... You're talking about Doug's drawing of the naked lady on the corner.

It's a big cock and balls. So, you know, you're really excited. You know, no, no, this is, this is why I'm so, you know, this is why I'm so excited. Cause I feel like I feel like, and not only am I excited about this and getting finally getting to this piece of this, but I still think that,

I just mush it all together sometimes. Is that does the red and never somethings as you dug is only got to see a sell really work, dude, which is now I mean hold on. What do you mean sell really work? Well, he's been a client of yours. You guys have been business partners. Yeah. So he's which is what I mean, it's like,

Justin and I have that relationship already with him. So I'm very excited to impress Doug. To impress Doug? Yeah, yeah, because, and I get why he cuts his, he's your stake up, you know what I'm saying? I get why he does those things for you because he's only seen you. That's tough, bro.

He's only seen you, bro. That's a tough path to follow, bro. He hasn't seen, he hasn't seen, I know, that's why it's going to be fun. Because right now, that's probably why he cuts the steak up is because he's like, I've just never seen something that's special before out of a human being. And little does he know that there's two other mother fuckers

in this room that are about to get cut loose too. And it's going to be special. It's going to be really, really neat. It's going to be fun. So I'm really I'm excited This is what I that's what I love to do right there right there. Yeah, yeah, this is like more for the for the for the listeners It's not a exposed talent. It's not naked pictures and stuff What we did we we just did some brainstorming and we're writing up some plans and some ideas that we're moving forward with and it just gets exciting when you have a room full of

Crazy outside the box thinker. Yesers because I'll tell you lightning bolts. Yes, my entire life, I was the guy in the room. I was the only one in the room like that. Everybody else really wasn't like that. They could they could add on to the ideas, but they didn't they weren't, you know, coming up with crazy ideas himself that that that that meshed with mine. And now I'm in the room with three other guys. And it's a shitstorm of ideas. It's crazy. It reminds me of when we met at Pete's Adam when we were first like, because I had been trying to recruit Adam for a long time to get out of the 24 hour mode. And then he told me what he was doing, you know, in addition to that, like, and I'm like, okay, that's awesome. But I was still trying to like, I was like, dude, no,

come back to fitness, man. Come work out stuff with me. And we just had a conversation that just went on and on and on forever because I kind of told him what I was thinking and was up to. And then he sort of told me how he saw things. And it was just like, whoa, somebody else that thinks like way beyond the, you know, what's in front of

you and it was refreshing. So it's the same, it's that same synergy. That's in this room. It is exactly what that, that's couldn't be a better analogy. I don't know if we ever told Sound about that, but when, you know, we both had this vision for an app, you know, and we were both in different process of it and they were, it was different. But then when we started talking to each other, it was like, oh my God, this will just, it'll make that app better. We'll just merge that whole concept together

and build that like, yeah. I mean, it's the same thing when we all sit around room and here, and we talk about each of our individual visions that we have for Mind Pump and what we want to be able to do. It's, it's, I don't know, it know, it gets the juices flowing, so for me. It's Voltron. You know what? It is, man. I love, this is what I love. I love that the shit that we've been talking about now for the past year on the podcast.

And before that, before the podcast ever aired, now people are starting to see it, start to happen in the market. And I love it because it confirms kind of where we thought the direction things were going to be going. Right. But it also makes us, it makes me feel a little bit like we're prophesizing, you know, what's what's going on. And reality, we're not guessing, we're looking at the signs and the signals, and we're kind of, you know, we're predicting what's going to happen. But I'll give you an example.

We, what fitness, what fitness icons, forget icons, because we're not icons. Well, let's go down the list. Let's talk about fitness people, people who are into performance, not hippie health people, but fitness people who've actually got muscles, who work out hard, who want to look and perform a certain way. How many of those people have been talking about fasting?

Yeah. Zero. Nobody. As a matter of fact, when you bring it up, they'd make fun of you, right? Right. Now, we're starting to see a little bit now. It's popping up. It's popping up.

It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. It's popping up.

It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. It's popping up.

It's popping up. It's popping up. It's popping up. It's popping up. It's popping up. starting to see science coming out. Yes. One of our forum members just posted, or maybe it was me, someone posted an article that researchers have just applied for FDA approval to use intermittent fasting to treat cancer. So powerful. Right. Such an awesome thing to see. This is like a whole nother fucking level. This is not like, oh, study shows intermittent fasting

is healthy for, because these studies have been coming out for a little while now. This is, they're actually looking for approval to be able to have doctors prescribe this as part of a protocol to treat cancer in conjunction with chemotherapy because they're finding now that people will need to take less chemo. Now, and have twice as a fact. Now, mind you, it's still in the approval process, but still just a simple fact that they would go after that, knowing that their science is supportive. They're having onto that concept. Yes.

It's been studied and it has like legitimate properties to it that have, you know, lots of promise. Bro, two years ago. We see that. We see that with fitness. Two years ago, we would have been laughed at. What, I mean, there were, there were people, I will be fair, there were people out there that were talking about it.

Oh, I'll tell you right now, I'll tell you where it got big. Right now, where it got, in the muscle fitness world, was the Hodg twins. The Hodg twins were the first like muscle guys to start talking about it, and there are a couple idiots. No, I shouldn't say idiots, because they're very intelligent businessmen, very intelligent businessmen.

Now, are they in in really really smart fitness guys No, but that wasn't what they sold themselves on they sold themselves on their average Joe guys just like everybody else You know saying they're not well I'll tell you why they need to be a bunch of scientists What was brilliant about them is they were open-minded to talk about yeah because it was it wasn't something you talked about even Us when we brought up that subject right and even us when we brought that subject up We got we did get a lot of heat. We got heat from, and then bodybuilders and people who, you know, physique competitors

and strength athletes will say things like, well, that might work for the average person, but it's not going to work if you want to build maximum muscle or it's not going to work if you want to, you know, be a maximum performance. And it's, and we were arguing and saying, no, it actually works for all of it. Well, I told you, I was the first, and I don't even know if there's anybody that's duplicating or doesn't know, but I tell you right now, at least in my circle of IFBB pros and stuff of that to bring fasting into his coaching for his prep for clients. And I'm every, and I used to love to do it just to do it because it's not like it was necessary,

but I was like, you know, I just want to show that you can do this while you're doing that. Well, as a mental component, you want to break free of that. But how about this? We've been talking about the melding of wellness and fitness performance because they've been so separate for so long. Ladies and gentlemen, mark my fucking words.

You're going to see major supplement companies start to go in this direction because this is the direction of the market and people are starting to get wise to it that in order to Perform on a maximum level you also need to have longevity and health as priorities It's not separate anymore And you're gonna see major supplement companies do that we already seeing big retailers like Chipotle Moving that direction with organic non-JMO and all that stuff

You're gonna start to see big supplement companies do that to where you're gonna buy your pre-workout, and the pre-workout you have is gonna be Nord official sweeteners, or organic. Or sweet by Stavier. Yes, mark my words, that's the direction it's all going. And I love it because we were talking about a lot of this stuff and we kinda had the balls to do it, and we knew we'd get made fun of in a lot of cases. And then some of these, the other part I wanna talk about too,

some of these, the backlash that some of these, and I don't wanna pick on them all the time, but there's certain organizations that we right off the bat came out and said, no, this is kind of crap. And now you're seeing, it's starting to come out a little bit. There's some fallout. There's a little bit of fallout

because I don't know, sometimes I think there needs to be one voice that's courageous for other people to step out and say, you're right. Well, it's because, I mean, information is there. It's not like the information isn't there. It's just that people don't really get connected to write information. And so once they actually sit through it and listen to this information, it's like, okay, now the thought process is there. It's been made.

Now I'm going to think my way through. Wait a minute, something is off with this. The realization kind of sets in. I think that it really does. It takes a while to saturate. Once people have the access to the information, it just spreads from there. I'm excited as to see what these bigger organizations that are promoting garbage, like what happens here real shortly.

Oh, there's gonna be fallout. A lot of them are gonna disappear. Well, the ones that don't. Flashbang. Oh, the ones that do not figure it out and move in that direction are gonna get gobbled up. Well, here's the problem. Gobbled up.

Here's the problem. When you go so hard in one direction, when you become big and you go so hard in one direction that that becomes your identity You can't you can't steer the shipping. Oh fuck that you got to though. You have to steer fucking yank the wheel dude You gotta go the other way if you're like a company. Let's say you're a company like shreds We'll just use them as an example. It's gonna be very hard for them now to switch and change directions and say hey You know what we're all about natural health and that. If I was the marketing director, we would find a way because we would have to.

Otherwise, you have to change a name. You have to change a name. Whatever, whatever, we would figure something out because you, I'll tell you right now, it'll get some, I think, and being in the whole competing world and seeing all these athletes that coming up, I mean, like most all of them aspire to be this, you know, win on stage, become a professional. And then in their head, they think all of a sudden this money comes, which is completely false. It does not work that way whatsoever. And when they get to that point, then they go like, Oh, shit, I can only make a maybe a few grand a month at best doing all this.

And that's if you're big time. Yeah, exactly. At with these sponsors and things like that. And like, you know, if you win your local show, you ain't getting. Oh, and even. And then you're compromising your, your voice, what? What? You're the longevity of what exactly? You're promoting. Like, like, people will attach you with that information. This is where I recognize that. This is where I'm getting with that is that they're getting into that because that's the only thing they know they can do to make money and it's part of the hustle, right?

So they do that. And then just like Justin said, they attach themselves to that. And then oh my god, oh, you're fucked when we start moving away from that. But a lot of the people, I think it's your typecast. You become typecast. Not only that, but a lot of them just don't have the awareness, which is why it's so neat to watch mind pumps spread through the league right now and see slowly but surely athletes getting them.

Because I think they go at it with the right intentions. It's not like when the first time a person's ever hired me, that once you compete, goes, hey, Adam, I don't want to be a healthy fit person. They normally say, I want to be the healthiest, fittest person I've ever been in my life. But the way they go about it is completely unhealthy because all the fucking propaganda that they've been fed at the industry for so long.

I'll say that shit's gonna change. I'll say this, if you're an athlete right now, if you're up and coming and you want success in this industry, even if you're a trainer and you want success in this industry, you want to impact it. On a big scale, here's what you do. If you go with the big company,

make sure they have a vision, they're predicting the future. They have a vision of the direction of the industry, that way when you're with them. Yeah, not one like this is like, yeah, we're gonna take our NO2 and we're gonna combine it with some pre-workout and we're gonna get your branch chain

to me to ask that. Like you know, I mean, I mean, a new, coconut watermelon flavor, a clear direction. Or if you've got balls, if you have big balls, and of course that's, you know, we're talking about, you're male or female, we mean it, yeah,

in that particular sense, if you have courage, you go with the group that is already going in that direction. And that takes balls because it's a little bit of a risk. But if you, for example, I'll use Mind Pump as example, if you're like, okay, I want to be successful, but I want to go with the group that is constantly looking forward,

you attach yourself to a business like Mind Pump. Now, you're going to grow with it, you can mold with it, and you're not typecasts of this one particular philosophy. Because we pride ourselves in being open-minded and being able to change our information seekers, information seekers. That's an absolutely, that's a, that's a, that's a perfect, oh, it's just like, it's just like what we, we got into that battle. We released a recent podcast about veganism. And that's, you know, what sucks about people like that poor guy, you know, once you tie

yourself into the ism and you think it's the only way And you that was you that's your mentality of it. You're kind of you're kind of stuck with that religion or else you look like a fool When you try to go back the other way, which that's one of the things we've always been very careful about when we talk about Shit is that this is science. It's always evolving. We're learning with you too. We just happen to be ahead of most people That's all you know, but that that's what you can guarantee is that we always will be. We'll be onto the next scene, finding out, reading studies, checking stuff, looking at things objectively, because we just jump on board and say, yeah, that's good. And that's the science side of it. There's also the marketing side of it.

Like, I look five years ago, I looked at the supplement industry and said, it's massive. Look how big it is. But you know what's bigger than the bodybuilders? It's money makers in the fitness industry. It is. But you know what's even bigger than the bodybuilding build muscle burn fat, part side of fitness industry or the supplement industry? General health. Is the general health for you?

Smashes it. Well, it crushes it. So I thought to myself, Jesus Christ, if they combine, you've got juggernauts. And now with the resurgence of preventative health, right? Like these big companies that really want to promote that because guess what? The digital age, digital health. People are gonna have access to it.

They're gonna have access to what you're doing preventatively towards your health. So guess what, that's gonna create a whole new genre of relevance. So just, you know, hold on to the seat of your pants because, you know, that's gonna be a humongous industry. Well, speaking of which, hold on to the seat of your pants, because, you know, that's going to be a humongous industry. Well, speaking of which, I wanted to go into this a little bit. I wonder if there's some really smart people

that are listening to us right now. It can kind of see what we're talking about. What's on the whiteboard and the vision of what we have. Just by what we're to discuss. I mean, I just imagine what we're, what, where we see this. Well, you know, they'll catch on. It's a secret.

We're not telling you. I wanted to bring this up because kind of on that subject, one of the top selling pre-workout, hardcore pre-workouts for a long time was Jack. You guys heard of Jack, right? Yeah, yeah. Who was the name of the company that owns Jack? I can't remember who it was, but anyway, they all said oxy, e-lepro, black and red label. Yeah, USP labs.

Yes. That was them. So Jack was a big supplement, real popular, right off the bat. Super popular. Right off the bat. People loved it. Why? Because it made you crack the fuck out. And we've talked about this already.

We've already gone. You felt something. We've talked about this for a long time. That pre-workout. A lot of times we'll just put a very powerful steaming lamp so that people feel it right away. It's not going to help you build muscle if anything. It might even do the opposite because you don't want to be overstimulated. You don't want stress hormones going through

the roof. You don't want to have central nervous system firing like crazy unless you're just going to do one heavy lifting day and never use it again. If you use it regularly, it's not going to help you build muscle. Well, they just had to settle a huge lawsuit, class action lawsuit because one of their ingredients, DMAA, which I believe is one three dimethylethylamine or something I might find out pronounced correct, please forgive me, is it's coming back and people haven't had problems with it. They were getting liver damage.

It's a strong stimulant. Some people compare it to, and chemically compare it to a close cousin of something like meth. It actually acts in the body like Epinephrine, which is adrenaline. And they're gonna have to pay out a lot of money. And I guarantee this company's gonna lose a shit ton of money now.

Because of it, two things pissed me off about this. Number one, this is what pisses me off, is that consumers are stupid. So if you bought this, forgive me for saying that, but you gotta be smarter about what you put in your body. But number two, what pisses me off is because companies like this, it scares me because they're going to ruin the supplement industry for everybody.

Because this is one step closer that the FDA is gonna take now to regulating supplements. And let me tell you something, you do not want the FDA to regulate your supplements. Because then you're gonna buy a bottle of 30 days supply of Crateen, and it's gonna cost you $150 or $200 instead of 20 bucks. So you do not want them to regulate.

So whenever shit like this happens, just so you guys know, though, we'll let you know if that does start to happen, then you guys can go out and buy like a million dollars worth of supplements and then turn around and flip it for like five. Sell it on the black market. That's exactly what I would have done. So I mean, this is kind of crazy

shit, you know, because they were getting complaints. Things were happening. Is it a dangerous ingredient? I mean, it's not as dangerous as they make it sound, but is it a responsible ingredient to put in your supplement that some 16-year-old might want to take to build muscle? No, it's not freaking responsible. What are you doing? Putting that shit in there. Just to put a little caffeine in your okay. And if the kid wants more stimulantant than have him go, you know, just north some coke if you want to go, you know, that go that route But this kind of stuff this kind of stuff really she really makes me upset and this is a big company They're the ones that are gonna get targeted There's a lot of shitty little companies out there with pre workouts out there that

You can mark my words either a don't have what they say they have in there or B, have some stuff in there, that's probably illegal. And like you said, it's the responsibility of the consumer. I mean, that's what drives it. And you have to know that the supplement industry exists. There are really quality companies out there that do put it in. And so we always try to recommend like examine.com, things like that, like things that are gonna take an objective approach to examining

through all these ingredients. And do they really, are they really as legit as they promote? Right, and USP Labs, good big company, make lots of money, but they're in the hardcore market. And that's where I see a lot of the problems in the quote unquote hardcore market, where they're gonna push the envelope as hard as they possibly can.

Well, don't you also check a lot of the forums too? I know, I'm gonna be talking about that, like especially if even if you are gonna tend to go into that to the extreme market, you still wanna really read through everybody's comments and see what the underlying theme is as far as what the product is, does benefit they've had from it, what not. Well, that particular ingredient, DMAA, is even used by some people, forget pre-work as a party drug.

And there's different ways that they can use it. I don't want to say here because I don't want to encourage anybody to even try it, but people will take it and they were calling it the legal alternative to emphetamine or to BZP, which is another drug that has those type of qualities. And this was in your pre-workout. And Sal, I just wanna jump in there to say that Mind Pump does not endorse or recommend taking cocaine. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, and don't do it ever. So you know, stick it heroin. It's much better for the muscle.

Yeah, I'm just putting it on. You're supposed to leave all the inappropriate stuff to me. If the science guy says all the inappropriate stuff, it's all bad. I can say the inappropriate stuff. And you can come back and say, no, no, no, no, no, no, Adam. The science says that's completely wrong. No cocaine.

No cocaine. Yeah, I mean, look at the supplements that you're taking. And especially the pre workouts. Pre workout should have this should be the primary objective of your pre workout to improve performance during your workout, but also to improve muscle recovery, prevent muscle pro to, you know, muscle breakdown and to hopefully help you build more muscle. Pre workouts that are really heavy and stimulants don't do that. I hate to break it to you, they just don't do that.

The stimulant, far outweighs everything else. Look, you can even go take a fedra, which was a popular fat burner back in the day. And if you're natural, especially if you're natural, take a fedra all day long, you'll lose weight, but you'll probably lose muscle too. Yeah. So it's not really a good idea

if you're trying to long-term be leaner with more muscle. So that's just, I think something we should cover. But as far as the industry is concerned, the direction it's going, is the direction that we've been talking about. Oh, yeah. Just that whole wellness. It's all unfolding.

I mean, it is, it's awesome to see it because it just goes back to experience. I mean, being in it for so long, like all these years, 12, 13, 14 years, whatever, you got to realize that's every single day. I mean, maybe some, you know, some breaks in between, but like really, it's like every single day and watching people, watching companies, watching trends, you trends, who are you gonna believe? You're more likely to believe the person that's in it every single day as opposed to what's been marketed to you.

So I'm very confident in our predictions and else on top of all that stuff that we've promoted, like further, like what I see as far as the vision of where it could go, where we want it to go, really. And that's why this is such a powerful channel for us to sort of create that influence, to get people in the right mindset, hey, let's all jump into this camp because guess what?

This has actual scientific study behind it and look at the health wellness aspects of it, right? We've been neglecting that. Yeah. I get you're good. You know, I, I don't know if you remember these stats. I remember when way back in the days when we used to have kickoff meetings and stuff like that. And, you know, we were only pin, this is probably, let's see here, 10, 12 years ago,

maybe more, actually, where we've sitting in a meeting talking about how much fitness is penetrating the general population. And at that time, we were under 4% and we were so far 4% as far as penetration. And not we're quad more than quadruple that. Yeah, exactly. It's still barely the tip of the ice for the balls. And I don't know if I don't know, Justin, you remember this, when we used to work together, I used to always say that, you know, the fitness industry has not evolved yet,

which was so ironic to me because it's science-based. And if anything's ever evolving and changing, science, you know what I'm saying? So we were stuck in this, like this era. I'm even cognitive, you know, function, like learning. Yeah. They found like you have to move in this like this era. I mean, cognitive, you know, function, like learning. Yeah. They found like you have to move in order to learn properly.

It's, it was, I don't know, we were so. That is literally the definition of learning, by the way. We, yeah. Yeah. That's literally the definition of learning. It's forming new pathways in the brain, which require you to do shit differently. You don't learn doing the same thing. Yeah.

And when you, so think about it, go back all the way to like Arnold's time and Arnold comes into the scene and he creates this big boom and fitness now and fitness is becoming a little cool. And then after, after Arnold, in my opinion, one of the next biggest things with, with gyms or body, but this is 24 hour fitness, when you think of Mark Maastrop. I see you're going with this.

Mark Maastrop comes in and he creates this gym that is now EFT based and now this EFT based gym gets, you know, memberships where he charges people on a monthly basis, the guy becomes a billionaire. You know, and now everybody, of course, everybody models after that. Then we kind of see the newest evolution is the C CrossFit.

Yes, these little boxes, they gravitated towards, you know, these raw old methods that were the ones that actually worked. Well, even besides that, they put their own spin on it and they made it stupid. And then you see people that are like, okay, even besides that, they put their own spin on it and they made it stupid. And then you see people that are like, okay, wait a minute, there's flaws with this. You know, now it's becoming like,

I mean, and then they have like all these people that are in a popularity contest because of social media. And so they have their own voice and all this, but now people are gonna realize that they're full of shit. I know everything that's coming out of their mouth is not backed by anything. And now, oh wait, but this guy actually has research and study and actual education behind what he promotes.

And he's in this space and looks good, whatever, blah blah blah. I'm interested. Yeah, there's not a lot of people, I mean, there's not a lot of people, like, not a lot. No, and it's a combo that's really hard to find. Well, when we were in the big box gyms, that was kind of the peak of the growth of big box gyms.

Because a lot of the growth over the last 10, 15 years has been the small boxes. CrossFit is only one facet of it, because then you have Pilates Studios, Yoga Studios. It's a lot smaller than people realize. And all these other type of, you know, like smaller box type facilities. Yeah, or series. Or series.

They exploded while the big box gyms, curves, curves was one of them at one point. Oh, yeah, it was one of those the most. Right, which, which, and so you're seeing evolution of fitness start to move forward and really the evolution to continue into this evolution is really it's gonna be about kind of being well-rounded. It is one of the things, and being well-rounded, meaning a good focused, strength training routine with some type of flexibility

component, with some type of cardiovascular. You're not gonna see the growth is not gonna necessarily be in one specific like only people who lift or only people who do. You're going to start to see this kind of well rounded thing start to happen. Crossfit tried to grab onto that except they went balls out, you know, they went full retard to. And it just didn't yeah, it's just not going to happen. So you're going to see, you're going to see that direction start to happen. Another thing that we've talked about, full body workouts,

we've talked about increasing the frequency of hitting each body part. I think that's gonna penetrate even the body building world. I have already been seeing it. Are you? Yeah, yeah. Yeah, people gravitating to full bodies through the splits.

It's just starting, but I have been noticing that. Dude, it's gonna take a couple of physique competitors or a bodybuilder to start applying some of that shit, and then you'll see, and then all of a sudden, you'll see everybody start to adopt. Because everybody's still following the workouts of the bodybuilders of yesterday. You know, with the splits and all that stuff.

And a lot of the science is coming out. And here's the thing too with science is people are getting, it's funny, I was listening to this, the science to speak the other day on a podcast. And I can't remember the, it's funny, I was listening to this, the scientist speak the other day on a podcast, and I can't remember if it's the something effect, it was named after a scientist, but people are getting smarter every decade. So like the average person's IQ is something like 15 points

higher than it was 50 years ago, which is actually pretty big. Part of that is because you need to learn more information, but there's more information readily available You're exposed to more ideas especially now with the internet so people are just getting smarter and smarter And I think people are getting smarter on how to read science Not just look at a headline, but actually interpret it and how it applies to certain things. So I'll give you an example We were tagged the other day on I believe believe it was a muscle professor, I had posted a study

on muscle activation during an exercise. So what they showed was if you're doing a squat and you're focusing on your quads working, that you're going to get more, the EMG machine will show more activation of the quad if you're focusing on it versus if you're just doing the squat. Okay. So a lot of people took that and immediately jumped to the conclusion that if you focus on a muscle, it's gonna develop more. You could just mentally grow.

Right, right. And so this is why I cautioned, and that's why I threw caution at it. And I said, listen, I said, we don't know what it means yet. All it means is that we lit up the EMG machine more. It doesn't mean, it showed your recruitment pattern. It doesn't mean it's gonna build more muscle. That just lit up, right? Because I could use a leg extension machine and my quads will light up an EMG machine as well. And they're not going to grow as

much as if I do a squat. Right. So you have to be very careful and also how you read science and people are getting smarter with that as well. Yeah. You're starting to see some of that stuff to play load. Yeah. And so for me, it's exciting. It's exciting to see that that kind of growth. And our popularity wouldn't be, I don't think we would be as popular if people were so stuck to the old ways. I think people are kind of like, it's a little bit of a breath of fresh air.

Yeah, it gives us like 10 years ago. You know, we would be talking to the wall. Yeah, exactly. Yeah, we'd be that guy walking down the street. I mean, it's still I mean, we still are fighting upstream. Let's be honest. You know what I'm saying? It's we're still not the norm. I'm not sure. Yeah, still. So it's we get a long ways to go, man. We have a long ways to go before it gets to where it needs to be. But I don't know, I like the prediction of seeing these big and I think that's what we'll start the

trend. Most people, unfortunately, mine pump won't get the credit. Unfortunately, some big, huge supplement company that decides to go that direction and else, I never was going to be like, oh my God, did you see what such and such company just did? They're now there. Oh my God. And then you hear about my pump right in that and so no matter what, though, that's where it's going.

So, that's fine. You know what is when you go get a bag of ruffles, potato chips, and then now that you have regular ruffles, and then they have organic ruffles. Have you guys seen the... Organic ruffles. Have you seen the gum thing? Like that's, you know the direction of everything is going

like, have you seen the green Coca-Cola cans? Yeah. Half Stevia, half real sugar, it's nice. Yeah, yeah. Real sugar. Interesting. Yeah, real sugar in Stevia, there it's a green Coca-Cola cans? Yeah. Half Stevie, I have real sugar. Yeah, real sugar. Interesting. Yeah, real sugar in Stevie, I thought it's a green Coca-Cola can, which is crazy because Coca-Cola's already done that,

but I haven't seen any campaigning behind it. Have you? I mean, I saw that over a year ago, almost two years ago, I've seen Rockstar do that too. Rockstar drinks. So it's like, a lot of these big companies are creating the line, but they're not marketing to it yet, because it's still not the majority.

Well, yeah, they want to sit and wait. Wait it out. So they have it there's an option there. Well, you got to see it. Because they know it's going there, but they want to really wait till it's effective to pour money into the market. Well, here's the deal.

Soft drinks have been losing money year over year for the last, I don't know, five or 10 years. It's been a pretty interesting decline because people are realizing that soft drinks are some of the worst things you can possibly drink. You ruin your teeth and obesity and diabetes. All that stuff. And so what they're trying to do is they're trying to get people who are leaving soft drinks

to stick with them by now drinking the Stevie F. Real know, soft drink, which I guess is a little bit. Did you read that article? That's for me. Did you read it? The Omega six and Omega three. Oh, I did read that. So here's what's fascinating about that. It kind of goes along the lines of this.

So and I love to share stuff as I learn too, because there's things that, of course, I know the importance of Omega six6 and Omega-3 in our bodies. I also know the importance of keeping that balanced. So, and the technical ratio should be about a three to one. Your three-six is two-year one, right? But what I didn't know until I read that, read deeper into this thing, I find out that, okay, so we know too

that like all of our farm raised fish, all of our regular beef and stuff like that That because they're getting pump full of all this grain and stuff like that that they're they have a diminishing amount of Omega omega-3 is in an accelerated amount fatty acid profile is definitely different It's in grass fed beef for example then then regular, you know, yes So then here's the crazy part so okay, I know all this stuff. We know all this stuff already. So then in my mind, I always go like, okay, so if I'm eating, if I got beef, I had steak today,

this and that, and maybe I didn't get a chance to get some wild fish, I'm definitely gonna incorporate my fish oil, right? I'm gonna take my Omega 3s. Well, if you are consuming enough box process and beef like that, you actually could be so over on the sixes that the cell can only handle so much And so it becomes a competition between the sixes and threes and if the sixes are dominating the threes that much that even taking the three It doesn't matter. It's like you're throwing it away because it fills the cell membrane up before the the three still have to you

Still have to modify your diet. It's not it band-aid, like some people think it is. You still gotta eat clean, but here's the other thing too, with three is that you just reminded me. When you take a fish oil, eat food with it. Because the pathway through which the body uses that fatty acid changes, and believe it or not, omega-3 can be inflammatory when taking an empty stomach, depending on the environment and your diet.

So just because it's supposed to do one thing, doesn't necessarily mean it will. It depends on the context of your body and the rest of your diet. Yeah, I was fascinated with that. I didn't realize that you would do that. You know, I thought, okay, as long as I'm making sure I'm getting there to try and keep that ratio good,

but it'll actually become competitive in there. So no matter what. And we have to be extra careful of that, because they're saying the profile has changed, the fatty acid profile has changed in almost everything we eat. You know, and that's the argument. Now, and what made me what intrigued me in this direction, why I started all this was because,

remember when the vegetarian battle, the people that we had, and they're going on the whole chicken. Now, this is, now they take that bit of information that I just gave you and they run with that as a reason why not to eat it whatsoever or to stay away from it or eat it, but in reality, like we talked about before, is that if you're eating organic or grass-fed, the balance is much better, and then it's much easier to control that six to three ratio. You're going to see, so I don't know if you guys are familiar with the acronym M-TOR, mammalian target, something, something that is an important

signaling pathway to signal muscle growth. So you have all these supplements that will claim to stimulate MTOR. This raises MTOR, this is the MTOR build muscle. You know what MTOR also signals? Cancer. And also it also stimulates cancer. So you don't necessarily want that shit all the time,

elevated. This is another reason why I personally think, and I don't know if you maybe you still disagree with me, Adam, but I personally think one of the other trends, one of the new trends you're going to see moving forward will be to throw in low protein days. Not to have super high protein all the time, because high protein by itself also stimulates emtore. I'm curious to see if just by if I'm somebody who decides to do an intermittent fast once a week if that doesn't give me the same benefit as doing that I Would love to see those studies. I would love to see You know take a person like yourself who chooses to go vegetarian for you know a day a week or what with that or two or three times in a month. And then I decide I'm gonna fast for two or three

to the same amount of time. I'm gonna fast that you're gonna do that. And if I got the same exact benefits that you get just by going lower. Oh yeah, so I think that would be, I don't think you should go low protein all the time, but I think you should throw in some days. And that's my vegan day.

My vegan day is definitely lower protein. I probably have, on a regular day, I probably consume anywhere between 150 to 200 grams of protein on my high days. And on my vegan day, it's probably closer to 100, which is not low enough to have me lose muscle, definitely not, especially for one day. But it's half. And on those days, I'm eating just, I'm changing the profile of my food, I'm getting my body to adapt in a different way and I feel better doing it. I bet you're gonna see more people start to do that.

Well yeah, I know I agree with you. I just, my argument would be, is one superior than the other, which I don't think it would be. I think it would come out if we, if I fast it for four days and you did that for four days, I think that would help. No, what do you mean by fast?

Don't eat for 12 hours a day? No, it's at least a 16 hour fast. Yeah, a true water fast, the way I fast it. For 16 hours. Yeah, see I want to do, I want to try a full 24 to 40 hours. Well, yeah, you've been studying up lately on that there's, they're finding there's even more benefits for extended.

That's what I started with. Yeah, oh, did you? Yeah, I started with the 24 and then went to the 48 and I mean, it's challenging, right? I mean, did you? Yeah, I started with the 24 and then went to the 48 and I mean, it's challenging, right? I mean, it starts out challenging, but I mean, you could adapt to it and it's, you feel great. I mean, you feel great, just like you would the 16 hour fast. Well, here's the thing. You will, I will, I want to say this to everybody who's listening who's thinking this might be a good idea. First of all, get it cleared through

a professional that you can do it. It's not that large. Healthy individual can actually go without food for like two to three to four weeks. And you're high-divide. And have water. And have zero negative health effects. They will definitely lose muscle. They will definitely lose fat.

They'll definitely have shitty athletic performance. But they won't have like compromised liver function, kidney function, they won't do damage to their heart. None of the stuff. And this is with healthy individual. So if you're won't do damage to their heart, none of the stuff. And this is with healthy individuals. So if you're doing it for 24 to 48 hours, you're perfectly fine, but I would still get clearance. Number one, number two, and tips,

anticipate a drop in performance. It is not ideal for maximum performance. However, please do not underestimate your body's ability to reduce performance and then have it build back up really quickly. You're not gonna be impaired. You're not gonna be impaired forever. You do a one or two day fast planet on days,

you're not that active, then you eat normal the following couple days, you'll be right back to where you were before. Now, if you're right before an important event where every 0.1% of performance makes a difference, it's not a body challenge, it's a mental challenge. Yes, yes, it's definitely mental. Yeah, I mean, just to be clear,

because I still train people, and I don't, this isn't like my go-to, especially at 24 or fast. That's something that's a mental game in itself, but that definitely has a lot of science, but I could go read up on it. Dude, these scientists, so these are top researchers, okay,

in the industry and they're saying that they recommend everybody do between a one to five day water fast once a year at least. They're saying you gotta do this at least once a year, because it literally, and I hate to use this word, use this word, because the fru-fru, hippie, crunchy people have been using it for a while, but I hate to say it, but this word because the fruit-fru hippie crunchy people have been using it for a while.

But I hate to say it, but I will admit that they were right. It does recharge and here's the word I hate, cleanse the body. It does cleanse the fucking body, but here's how it cleanses it. All your cells that are older in the body, that are a little weaker and older, that are more likely to have mutations, that are more likely to promote things that inflammation, die because your body is literally becoming more efficient because you're not without food.

And then when you reintroduce food, your body bumps up its ability to replenish the cells. And you've recycled your body's immune system, for example. They found in animals when they fast for two days, I believe, that they will have a recycled immune system afterwards. So you don't want to do this when you're ill because it will depress your immune system during the fast, but afterwards you'll have a strong immune system. And so there's high intense activity.

No. No, and they're saying that they recommend everybody do this once a year. Now, if you're into fitness, if you're in a muscle building, if you're in the fat loss, if you're in a looking and performing at your top year round, forget about having a specific day, you're just like, you're into fitness, if you're in a muscle building, if you're into fat loss, if you're into looking and performing at your top year round, forget about having a specific day. You're just like, you're a fitness fanatic like I am, then it's not that big of a deal to do it once a year. Who cares?

For once a year, I'm not gonna eat for two or three days just drink water, go back to my regular routine. In the long run, I'm gonna have better performance and better health. And this is, I think, the direction. Long-term thinking. Yes, this is the direction I think that the direction long-term thinking. Yes. This is the direction I think that the industry is going to start to go.

It excites the shit out of me because this is where I've wanted it to go so long. Oh, God. I mean, I think we all have been that way, you know? And it's, I don't know. I don't want to get too excited to because stuff like a revolution like this takes time. You know, it's not like overnight, like one night we say it and I go, it's going to happen. I mean, it could be a slow, painful process for us to watch. It already has been when you think about it.

We've been a little backlash on every end of it, because there's whole industries built on these concepts. That's why that is the biggest reason why they're so opposed to the sciences, because it doesn't fit with their sales and Productivity and you know what they want you to consume. Yeah, because it's it's a contradiction Yeah, so I mean just just be self-educated be self-aware like you know Do your own research because People are gonna want to sell you shit like every day. And so you have to siphon through all that. And listen to mine pop and listen to us.

Right. If you do listen to us, don't, don't, don't listen to the cocaine stuff. Yes. That was a joke. Yeah. And don't forget, if you do listen to us, make sure that you rate, subscribe and review and leave us a nice review. Yes. Five stars. We love you. Thank you for listening to Mind Pump. For more information about this show and to get valuable free resources from Sal, Adam,

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