Mind Pump: Raw Fitness Truth - 1933: The Truth About Turkesterone as a Muscle Build Aid, the Pros & Cons of Abductor/Adductor Machines, Finding the Sweet Spot Between Hard Training & Overtraining & More

Episode Date: October 28, 2022

In this episode of Quah (Q & A), Sal, Adam & Justin answer four Pump Head questions drawn from last Sunday’s Quah post on the @mindpumpmedia Instagram page. Mind Pump Fit Tip: STOP trying to find workouts that you love. Instead, try to figure out how to LOVE workouts. (1:40) Can someone please give Dave Asprey some Felix Gray’s?! (18:40) When your kids don’t want to hang out with you anymore. (24:35) Do women have to bring up stressful conversations RIGHT before bed?! (26:52) If God made a burger for Justin. (29:45) When you give the wrong pizza to a Di Stefano. (32:35) When Magic Spoon comes in clutch! (36:15) When the child learns to manipulate the parent. (37:44) Shout out to Josh Trent. (41:45) True vulnerability. (44:17) Hunt, don’t wait. (47:02) #Quah question #1 - What the heck is Turkesterone, and is it any good? (56:10) #Quah question #2 - Are the hip abductor/adductor machines a waste of time? (1:07:14) #Quah question #3 - How do you find a balance between gaining the benefits of mental fortitude through hard exercise and not overtraining? (i.e. David Goggins) When is it worth overstepping to gain mental strength? (1:10:29) #Quah question #4 - Any advice on entering the fitness media space like you guys? (1:17:42) Related Links/Products Mentioned Visit Felix Gray for an exclusive offer for Mind Pump listeners! Visit Magic Spoon for an exclusive offer for Mind Pump listeners! October Promotion: MAPS Symmetry or MAPS Strong HALF OFF! **Promo code OCTOBER50 at checkout** The Key to Fitness Success is Self-Love – Mind Pump Blog Burger. Santa Cruz Authentic Spanish Restaurant in the Bay | Telefèric Barcelona My First Million Podcast Visit MASSZYMES by biOptimizers for an exclusive offer for Mind Pump listeners! **Promo code MINDPUMP10 at checkout** Ecdysteroids — Health benefits, dosage, safety, side ... - Examine.com Activate Your Glutes with Tube Walking – Mind Pump TV Sled Drag Strength Training for Massive Quads | Muscle & Fitness COSSACK SQUAT - Increase Mobility & Leg Strength (TRY THIS SQUAT) Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Paul Chek (@paul.chek) Instagram Dave Asprey (@dave.asprey) Instagram Josh Trent (@joshtrentofficial) Instagram Jodi Harrison Bauer (@jodiharrisonbauer) Instagram Enzo Coglitore (@enzocog) Instagram David Goggins (@davidgoggins) Instagram

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You just found the world's number one fitness health and entertainment podcast. This is Mind Pump, right in today's episode. We answered listeners' questions, but this was after a 50 minute introductory conversation where we discuss fitness, our lives, current events, studies, and much more. By the way, you can check the show notes for timestamps if you want to fast forward to

your favorite part. Also, if you want to ask a question to be answered on an episode like this one, go to mind pump media on Instagram. Each Sunday, we post a meme. It's this quack QUH under there is where you post your question, then maybe we'll pick it. This episode is brought to you by some sponsors. The first one is Felix Gray. These are blue light blocking glasses that are clear.

So they're not orange or red, but they do block blue light. And they also look great. They're the best ones on the market. Go check them out. Go to FelixGrayGlasses.com. That's FELIX-GR-A-Y glasses.com- slash mine pump. This episode is also brought to you by Magic Spoon. This is high protein grain free cereal and it's way protein and it tastes amazing. Like the cereal you grew up eating watching Saturday morning cartoons.

You got to check this company out. Go to magicspoon.com forward slash mine pump, use the code mine pump and get five dollars off. Also this month we have a sale on two workout programs. Maps, symmetry is 50% off and maps strong is 50% off. So both half off, if you're interested, go to mapsfitinistproducts.com and use the coupon code October 50 for the 50% off discount.

All right, here comes a show. Stop trying to find workouts that you love. Instead, try to figure out how to love workouts. I like that. Yeah, so this someone's like, what's the difference? There's a big difference. There's a big difference. One of them is trying, always trying new and different workouts, falling in love with the initial excitement of a new workout. You see this often with like group class type workouts. Like, oh, I'm gonna try that new Urban Hip Hop class or I'm gonna try that new, you know, cowboy,

whatever workout class or. You know, it's you who says that, it gets me. I caught myself saying that to the day, I'm like, where did I fucking get it? It's not even real. Urban, how would hip hop class? Is that it? It's not, I was referencing.

I guarantee it. I was referencing church body. I think it was an interview. Someone was interviewing me and I was referencing a beach spot and I'm like, you know, like Urban Hip Hop Cowboys. But, you know, I guarantee it exists. I guarantee. But you know what it is, it's like, this is what the fitness industry feeds into. They come out with new exciting stuff all the time the newest way to work out the newest exciting thing And what happens a person goes into it and at first it's fun and it's exciting and they do it and they're hyped and they're motivated

But then they fall off because that initial excitement stars to wear off so I blame us for this I Blame us for this. Oh, we feed into it. Yeah, I really personally. Yeah for this. I blame us for this. Oh, we feed into it. Yeah, I really personally. Yeah. Not anymore. But I mean, I was guilty of this. My, my, you know, first introduction to personal training and programming, okay, it was not like very science-based. It wasn't like it was a razzle dazzle. It was. It was. What can I teach a client so that when they come there, they go, like, whoa, I've never seen this or I don't know how to do this or that you know that That was the that when I sat down and wrote programs early on and I still think this is I think this is very prevalent in the space I see it all the time and I mean even from like smart guys

I mean I one of our friends I remember that is really smart, dude I remember when he first Reference programs is like ice cream flavors, know, all the programs are all the same. There was like ice cream flavors. Whatever people like. I'm like, oh, I'm like really? Like you really believe that? Like, I mean, I thought that too when I was 22.

And so I think that the space perpetuates it because you have people that are gravitating and they're like, oh, I want to have fun or I want something different. And then you have trainers saying like, oh, this is how you should work out. And so it's like this vicious cycle. Yeah, it's all this experience based Emphasis so it's like you want to entertain and you want to get people in the door and like always have something

New and and have them leave with this like buzz of like oh wow I've never done anything like that before right. There's two there's two root issues with that one is that either new coaches new trainers Or just the fitness industry at large, treats exercises as like, well, that's a squat, you've already done a squat, you know, a squat as it's find something new. As if there's no more value in practicing and performing squat.

It's true. Right, for years and years and years. And I remember when I figured that out, I did what you did, like most trainers in the beginning, it was, it was the show. It was razzle dazzle. What can I combine? What two exercises can I put together?

What weird way can I make this exercise different? Eventually, you run out of tricks and combinations and people fall off. And then I went with the tried and true basics and consistency. And it's funny because, as quote unquote, boring as the workouts may look on paper, my clients became far more consistent and the results became better. Here's the second part, people don't realize that you're developing with workouts.

If you wanna do this forever, if you wanna get in shape and get out of shape, then stop listening. But if you wanna get in shape and stay in shape, this is a relationship. This is a relationship that's one that evolves over time. It's not different than finding the right partner You fall in love head over heels two years later. That's feeling of oh my god

I can't sleep. I love this person so much. I'm so infatuated starts to go away When I get to work on the relationship part because otherwise you'll be jumping from one person to the another and not figure out Why you can't have this long-term relationship the key to developing a long-term relationship with exercise is yes, you appreciate the excitement of doing a new something different and novel, but really it's appreciating the value of the workout itself and that's a different mindset. So rather than trying to find the workout that always elicits that excitement in you,

which means you're gonna inevitably go on and off, find a way to love the process itself. That's what develops that long-term relationship. Yeah, dig into the details of some of these lifts. I mean, that seem like they're always repeating in your workouts and it's always something that you're constantly working on, but it allows you to get better, more proficient.

It allows you develop that skill required to really start to move yourself even further forward versus always throwing you some kind of new stimulus that distracts you from going forward. Do you think there's more there? There's a psychological phenomenon that's happening. It's subconsciously these people are drawn to the novelty and they don't even realize it. Therefore, they want to do that. And then the trainer is just reinforcing that because that's what the client wants.

And I think that's part of the problem. Negative feedback loop. Yeah, because it's obviously it's not strange that we all came to the same conclusion as early trainers that, oh, this works. You know, like give the client something random. Well, define works because we thought works works in yeah Works is keeping them as a client or bringing them bringing them in like a short period right for a short period of time But I mean, I guess if you if you take a client and

You do these kind of you know crappy novel type of workouts where it's you know you're throwing something on them every different It different every day, but know, you're throwing something at them every different different every day. But you teach in preach, consistency, and you help them nutritionally. This does work for a while. That's the part that I think is challenging. I mean, it wasn't like I was an unsuccessful trainer for my first 10 years, but it's crazy. I don't know how much we've talked about this on the show But this is actually what mine pump would have never happened had I not been in a place in my career Where this was really coming full circle for me when I was really starting to understand that the a value of order of the order of

Operation when it comes to exercise and program design and you sit me maps in a ball It was it wasn't that long it wasn't long before that, that that had really just, I mean, I had already trained for damn near eight, nine years plus of kind of the same way and the kind of boring programming, you know, for lack of a better word, that I was starting to create, that was, I was starting to notice these bigger gains

and like you said consistency from the clients is like oh my god I've really simplified how I'm writing these programs and it's what's really what's working and that was when you sent over a maps in a ball and it was like and had that not happen literally like the timing. I would have probably never said do we got to talk let's meet because that literally had just kind of dawned on me. It wasn't that long before that, and so it was fresh in my mind, like this is the, and I remember being a little bit frustrated

with the space because I felt like nobody was communicating that, and that was why I was like, I had to pick the phone up, I gotta call you, because it's taken me eight, there are almost 10 years at that time to figure this out. And I hadn't been in the space. I hadn't been marketed. I hadn't been told. I hadn't seen this. And so that was what made me pay the phone. Yeah, it's interesting thinking about that. I remember as CrossFit emerged,

and I actually was like in that headspace of like always trying to find the latest trend out there, some workout method that I could include to spice up the workouts and keep my clients engaged and entertained and all that. And I was like, oh wow, Cross was throwing the kitchen sink at everybody. I was like, I might want to try this. And so I was trying it. And I'm like, wow, this is just way too much. And and kind of overboard. And then that sort of changed my mindset. And I started going in opposite direction in terms of like, let's bring it back down

to what really, I need them to focus on and move forward, get strong and get rid of the balance on one leg stuff from an ASM and do a, there was just so many different distractions that I was like bringing in and then just started to kind of filter all that out and then start to have way better success with that client. Yeah, and I look, your best clues is to what works forever in terms of exercise relationship, okay?

Not just to work out themselves, but like, the kind of relationship with exercise that allows you to stick with it forever. The best clues come from people who've been doing it for 10 plus years, right? themselves, but like the kind of relationship with exercise that allows you to stick with it forever. The best clues come from people who've been doing it for 10 plus years, right? People who've been doing consistently for a long time. And if you look at their workouts, they don't look that different most of the time. Now they'll modify the intensity and they'll change things depending on if they're injured

or they don't feel good or they're tired, but they have kind of this basic, tried and true kind of model. Now there are those people who do change things up relatively, I'm gonna explain that here in a second, relatively often who also have a lifelong relationship with exercise, but there's a difference. These people pick something up new and then spend a long time becoming masters at it, right?

So this is the body builder who's like, wow, kettlebells are interesting. And then they spend three, four years mastering kettlebells. And then they do weightlifting. And they go, whoa, this is interesting. And then they spend three, four years mastering weightlifting. I'm not talking about those people. What I'm talking about is the person and people.

This is a lot of people. When they'll do this new exciting thing and then the excitement wears off after, I don't know, three months, six months, and they try to find the new, the next new and exciting thing. The fitness industry is, literally, you could define it with one word, fat.

Fat. Everything in the fitness industry. So many of them. Workout Fads, exercise equipment Fads, supplement Fads, diet Fads, it's literally fads. And if you stay in the space long enough, you actually see these fads disappear and then cycle back. And then they disappear and they cycle back.

I remember when I first started in the space seeing these like tens units, which by the way, have existed for a long time since the 60s, right? These are the pads you put on muscles, sends it electric current, makes the muscle flex. So they've been around for a long decades and decades, and I remember seeing them on TV in the 90s, put this on your abs, did that work. It's like doing a thousand push-ups, and he's got it hooked up to the stomach. And then people bought it, and then it went out of favor, and then it came back again, and it went out of favor. And every time it comes back, it's a little different. Now, there's one that looks like a butterfly you put on on your butt, lifts your butt type of deal. So it's like a whole suit for them.

Yeah, you see different iterations of low carb, different iterations of low fat. I mean, that was what? The Actions was in the like the 80s, right? That was in the 90s. And that wasn't even the first time we'd had talked about, you know, a low carb hydrate diet.

So it's all about fads. And what they do is they capture people when people are in that vulnerable space of feeling shitty about themselves and now I'm motivated by this shitty feeling, which is a short-term motivator. So it's not a long-term motivator, short-term, but it's powerful.

If you're a marketer, I'm gonna tell you something right now, you're a little secret for those of you that wanna make money at the expense of people's health, which if that's you, I hope you're not listening, but if you are, here's an easy way to make money. Find a way to tap into, this is what the fitness industry does, tap into when people feel shitty about themselves, that period of time when they feel shitty,

and they feel motivated because they feel shitty, you can sell them anything. Yeah. You can sell them anyway. If someone sits in front of me and I have no integrity, and they sit in front of me and they're like, I'm so fat, nobody likes me, I hate the way I look, I'm lazy, and it's really front of me and they're like, I'm so fat, nobody likes me. I hate the way I look, I'm lazy,

and you know, it's really pissing me off and I wanna do something about it. I can sell you whatever I want. Now, I know it's not gonna last, and I know it's not gonna work, and I have integrity, so I don't communicate that way to those people, but the fitness space and the marketers know this,

and so they capitalize. So you feel shitty, you're motivated because you hit yourself. Oh, here try this new thing you never heard of, or something different, or here show up at this class. It's gonna be exciting, or this new way of working out. It's totally different. It's interesting too, because the algorithm feeds this. Totally.

Right? So I remember when we first started the podcast, and people thought it was a terrible idea to be mind pump. Like what the fuck is mind pump? Right. And everybody was like, you should do, and at that time it was right at the height of keto. Keto was like, you know, like, and like all these podcasts that were like passing us up,

where you know, keto this, keto the kids. Right. And so, and I mean, we're seeing this right now with the carnivore diet and liver king and stuff like that. It's like you get these you get these Fads to your point Sal that happen and so many people are searching it that these these things start to rise to the top And so everybody starts and everybody starts jumping in it's like I mean look at what's going on And I even hate to bring his name up right now because I probably would like the guy if I met him in person

I don't know I don't know anything about him But I it's like everybody is like every Instagram story, everything is either Andrew Tate or liver king right now. It's like because those guys are viral and everyone's talking about it. And so, oh, I can't, I can't come up with my own original content. So I know what I'll do is I'll piggyback off of that, which just pushes that even more. Yeah, which just pushes and feeds into that even more. So you just, if you're a consumer

or you're somebody who's getting into the space and you're trying to learn about health and wellness and you've got to become aware of this stuff that it's a lot of it is just a fat and just being rebranded over and over. I'll give you some tips. I'll give you some tips right now. If this is something that you want to do

and you want to be able to do forever and it not be this crazy struggle for the rest of your life, if you wanna get into the space where you want to work out, where you want to be fit, not because you hate yourself, but you just actually enjoy it. Here's some tips. Number one, learn to create a healthy relationship with the kind of pain that you feel when you work out.

This is very important. What do I mean by that? Well, pain that you feel when you work out. This is very important. What do I mean by that? Well, the pain you feel when you work out shouldn't be cathartic because you hate yourself. So that's a bad relationship. It also shouldn't be pain that you avoid and hate because it's scary and you don't like the way it feels. You should have a healthy relationship where the right kind of pain, the burn, the pump, the struggle is something that you start to actually enjoy.

It still hurts, it's still a challenge. Like I work out, it still challenges me, but I have now developed a relationship with it where I actually enjoy this kind of healthy relationship. So that's one, here's the other one. Develop a relationship with discipline and consistency around exercise. So where you value just the discipline of it,

where you wake up and you go, I don't feel like working out, but I value the discipline that I have to go more than I hate the fact that I kind of don't feel like working out. When that happens, you just don't miss workouts that often, right? That's another one. And here's the last one I'm gonna say, develop a relationship with exercise

where when you do it, you truly feel like you're taking care of yourself. Like this is, oh man, I'm doing this for me. And it's making me, it really helps me be a better person. So it's like this pro self growth relationship. If you can develop those three things, they take time, by the way, I'm making it sound simple. Like, oh, just do this, this, this takes a little time. But if you can focus on those through your fitness journey, and as you develop

them, this becomes something that like, there's no doubt in my mind that I'm always going to have some type of a fitness consistency for the rest of my life because I've developed those relationships. And yes, it may change depending on the context of my life and the circumstances, but I've developed that relationship. It takes time, but if you do those things, then you're on your road to long-term things actually. Then you can avoid the fitness snow jobs. You guys never watch Elvis? What?

Okay, so they dug it, obviously. So this is like the whole like showman entertainer carnival act thing. He talks all about like how to sort of manipulate the audience. And it's a lot of like how the snake oil travelers used to come through town, and then they'd razzle, dazzle everybody, and kind of hit them on their pain points. And it was all this massive hustle, and they call it snow jobs. And so whatever your thing is that gets people to get riled up and get their emotions really high.

Then they manipulate them from there. It's called a snow job. Why is it a snow job? I have no idea. Because you bury them like the blizzard. You know, you can't see the truth, maybe. Oh, yeah. So it's actually a word. It's called a snow job. Oh, that's good.

The exception or concealment of one's real motive in an attempt to flatter or persuade. Look at you, Justin. Boom. Dropping bombs today. So you mean it's not, I was being sexual. I'm going to, I'm going to, I'm going. So you mean guys, I was being sexual. I'm gonna, I'm gonna, I'm gonna, I actually did, I actually did, I actually did, I actually did,

you guys know what I was doing. I was like, well, that turned real quick. I guess we're all in this direction. I told them, all them snowmen. Actually, no, I didn't know, I thought it was, and I looked through a dog, they're gonna be puckers up when somebody does something like that, and they'll be puckered up like that.

Looks like, yes, a snowman. So you're saying that butter and coffee and blue blockers are not the answer? Jesus Christ. Wow. You know what, that butter and coffee and blue blockers are not the answer? Jesus Christ. Woo! Wow, that was a bit of a challenge. Speaking of him, I'm about to talk about somebody who captured lightning in a bottle, right?

You just jumped on this, like, and really capitalized on this weird thing. You know what I really, that was super obvious to me, was when we were hanging out with Paul Chekky years ago, and he was like telling us about how long he had been doing butter and his coffee. Because I really thought, uh, he say, uh, yeah, butter, uh, they were use yak butter and coffee. Who was it that did it like, like, monks to bet monks? Yeah. Maybe it's like, I didn't realize it was that old. I thought it was like, again,

new science, even I get fooled, right? Been in the space forever. And if there's something new that maybe I hadn't seen before, I assume that it was like, oh, this is new cutting edge stuff. You know, I don't know this guy personally, but he's, Dave Asperger is interesting to me. He lost me, by the way, completely when he did his little but whole-sunning Instagram. Oh, was he the one that started that? He didn't start it, but he definitely jumped on the bandwagon

and showed a picture of himself, you know, spreading his butt cheeks to the song. I feel like, okay, so I think that's like the, what's that, not reddit, but the other thread, that's kind of crazy. Oh, four-chant. Very good. Yeah, I feel like, okay, so I think that's like, what's that, not reddit, but the other thread that's kind of crazy. Oh. Forchant. Very good.

Yeah, I feel like, when I see stuff now, I'm like, I'm super like, ooh, there's probably some scientific articles in the US to get people to use it. I'm so like cautious now, I'm like, you know what? This is some forchant shit that somebody freaks. Somebody gives like a massive troll of the fitness space. It feels like, right?

Can somebody give Dave Asprey a pair of fearless grace, please? He's always orange. He always is the dorkiest looking, you know, I have a theory why. First off, if you could wear blue blockers that aren't orange, that are just as effective.

That are as just as or more effective. Why wouldn't you? Here's why. Because then you're not telling everybody where blue blockers are. That's why it annoys me. It annoys me because then you're not telling everybody where you're going to go. That's exactly what block for block for block. That's why it annoys me. It annoys me because, okay, I understand, of course,

we were partnered, we were investors in a company like Felix Gray, so we see the value of it. Because what I recognize is the behavior of people with technology. So I absolutely think something like that is, but I'll tell you what, even knowing that, what has kept me away for so long is how dorky you have to look and how much it changes everything

that you're looking at I'm like I don't want to wear these orange glasses and say look at me. You know what? So I have some theories around that so I get the value when when those were the first things available The first types of blue blockers that were effective and available which by the way Okay, remember when we were kids like the commercially infomercials. They were literally called when they called blue blockers They were that was the brand name. That was it. And it showed a truck driver driving.

You guys at night? Yes. And they didn't drive off the road. Get you pairs for $29.99. Yeah, you're an idiot. Yes. Yes. So I have a theory around that, right?

So I get it when those were the first available ones. You put them on at night and the value of blocking blue light to help you sleep, especially if you're on electronics, outweighed this potential risk right here. So the way we perceive the world is very important, including the colors, the smells, facial expressions, all that stuff. And I learned this firsthand when I had my first pair

of blue blocker glasses before we were working with Felix Gray, I bought the orange ones and I put them on at night and I decided it was like nine o'clock at night and I'm like, you know, I'm a little hungry, I put them on at night and I decided it was like nine o'clock at nine I'm like, you know, I'm a little hungry. I'm gonna go to bed at 11. Yeah, so let me eat some food And I'm looking at my food through these orange glasses and the the experience was totally different because the visual experience yeah, the matrix well the visual experience is also a part of how you perceive you know Your experience with food right? This is why food manufacturers know this.

How ultra-process foods like the color of the vibrance? Yeah, you see like when they change the color of certain like food products, how badly does it? Right, right. Black ketchup. Black ketchup and the clear pet sea. Like I can't. Yeah, some of those things you're just like disgusting. It reminds you of like it being rotten or putrid. Exactly.

So I was eating and I'm like, this doesn't feel the same. And I'm like, I wonder if there are potential negatives to worrying something that changes the color of everything around me for long periods of time, like Dave Asperg, who every interview I ever see is worrying on. I wonder if that's gonna,

that'll change how the brain reads your environment. It has to. So I don't, okay, so I don't buy that he's always wearing them. You think he's just wearing the cameras right? 100% I think that. Yeah, you're probably right. I totally think that. And for part of the reason you're saying right now,

like you can't tell me that he hasn't figured that piece. He wears them more than any of us wear it. And you, and you, when the first time you put that together, you're like, oh shit, this ruins my, my dinner. Yeah. So I guarantee he takes them off. I, it is all for this show. I'm okay, it's the last thing I'll say

because I don't want to keep hammering on the guy. Yeah, I just want to be interviewing you soon. Huh? Isn't he interviewing you soon? I don't know. I love it. I love it. Interesting.

Interesting guy. Interesting guy. But hopefully I have some forward air this one. I just saw him do an interview where he goes, my biological age is 38, but my chronological age is 50. Have you heard people say that? He's gonna be in the biohacking stage.

For sure, he's gonna be asshole who dies at like 62 for my natural cause. I don't know. I'm gonna not wishing that, but I mean, it's like, it's that guy, the guy who like makes a claim like that, he's gonna live, he says he's gonna live like 150 or some share, right? Yeah, he says that.

You know why you can make that claim? Because until you die, you can capitalize on it. When you die, you can't. Yeah. I'm gonna keep it. I'm gonna keep it. I'm gonna keep it. I'm gonna keep it.

I'm gonna keep it. I'm gonna keep it. I'm gonna keep it. I'm gonna keep it. So biological age, I guess they can look at your telemiers and your mitochondria and guess your biological age. That's, I understand the science behind it, but it's, I don't know.

They did that for Katrina. Katrina was really, she was like, they do it with women like with their eggs, their hormone, they check all that stuff. It's more than just your telemere. It's like, there's a whole bunch of stuff that they test to get that. I don't know exactly what it is,

but I remember when she found that out. Well, sometimes I feel like my emotional age is like 15, you know what I mean? Yeah. Yeah. That's it. All those jokes are still appropriate. Yeah, it's for some reason.

Super juvenile. I told you guys, my kids both have dark sets of humor. And my daughter, though, is revealing to be the worst. That's awesome. Which is so awesome. This has to be, okay, so you want that. You're the furthest. Well, actually, you're the furthest.

Whatever guy you are, you're gonna be lucky. You have to love that. You and Doug have to, I mean, this has got to be an interesting time for you guys because you guys are kids, they're like, they're turning into like little adults now. So that, to me, there's a, obviously, I don't want to be there fast.

I'm enjoying the young age right now. But there's a part of me that, it'll be really, I like, I think about it sometimes when he's sitting next to me, or when I'm like, God, one day, you and I are gonna have like have like an intelligent, deep conversation. That's a crazy thought when they're that little. That's not the thing that's hard.

The thing that you, that's hard, because that's fun. What's hard is this. Wow, one day, you're just not gonna want to hang out like at all, and you're gonna think I'm a dork. No matter what, or maybe the coolest fucker in the world, you could be Adam Schaefer. And your son at one point is gonna be like, oh, God, dad.

Can you like turn the music down? Oh my God. Can you like not drop me off so close to the school or whatever? So you guys just reminded me I had this conversation with Everett last night. And I told you, like, he's starting to get really philosophical.

And we'll just sit there and bet. He loves, like, he looks forward to our conversations now, like before bed. And like before bed and like, I was like, did I ever tell you about this, like science fiction book that I've been, you know, working on right over the years? And he's like, no, like tell me about, I literally it was like just going off

and it was like an hour and a half later, Courtney comes in, like what are you doing? And he's like, he's telling me his story, mom, and it's like taking forever. He's like the most complicated story ever, dad. Like he was like, you thought he was on it too? Yeah, I thought he was telling you to do something. He's like, I wanted to go to sleep.

Oh, that would just like rip my heart out, dude. So you spit like years. Yeah. He liked it, but he was like dad like seriously. Like I gotta go to bed. He just give me the clip notes. Hey, at least your kid is aware enough to be polite. Is that all right dad? It's totally right. I was like, oh man.

I didn't catch up on that. I'll catch with you. I'll catch my kid like I'll be telling him something. And I think like he's enthralled. And then like check their phone and shit while I'm talking. Like, oh, rude little shit. their phone and shit while I'm talking like Root little shit Okay, fine. I'm boring you right now

Speaking of nighttime conversations. I don't know. Let's have this cut. Look this might get me in trouble But anyway boy that has to be fun. This is this a Dare I say is this a wife thing or a female thing? There seems to be a time of day when we need, yeah, when stressful conversations have to have to happen. And it's right before bed. Right before bed. What?

What is that? I knew it. Why did I do that? It's like you're universal or something. What? What? What is that? I knew it. Why did I do that? It's like your reversal or something. What is that? Is that happening? Because they're brain ninjas, that's why. They know they're doing that. That's when you're weak.

Yeah, they are totally. Fucking A they are. They're 100% their brain ninjas too. They know that. They know that. Oh, you wanted to sleep, right? Mine just did it to me like literally two days ago, dude. Like we literally, both had a stressful day, a lot of stuff going on.

She rubbed me the wrong way a little bit in the afternoon. I was kind of short, but not bad, just a little short. And then later on that afternoon, she rubbed me the wrong way a little bit. But what I was actually, I, the man's side, I was like, oh yeah, fucking, we crushed today. Like, we had a little couple of things and we actually, still good. And we're over it. Yeah, I walked by and I kicked you in,

squeezed her butt and kissed her neck. You were wrong, yeah. Yeah, we're sitting there. It's like nine o'clock at night, watching the last Netflix show like that. There's, you know, I wanted to talk to you real quick. Real, and it's like real quick. It's never real quick, you know what I'm saying?

You know, when you get frustrated with me, you can be really disrespectful. And I'm like, oh my God. Yeah, no. Like I thought we made it through today, we did so good. You know what I'm saying? Like, you really want to bring this up, like right now too.

And then you make it worse because you say that. Yeah, I know. Oh yeah. We'll be like laying there and I'm like, oh, you know what, we, you know, I think it's cool. I think we, you know, I have a tendency like, something happens, I'll just like, okay, well, let's just avoid that for a second.

So I get that, but we'll be sitting there, and then it just comes up, you know? It's like, oh, about to turn off the TV, time to go to sleep. Hey, so that thing that happened earlier, oh, here we, God, or how do we never get this? Cause I want to go to sleep, you know what I mean?

And then I make it worse. But it's a thing. I think you hear something outside. Yeah, it's, sometimes that's my it worse, but it's a thing. I think you hear something outside. Yeah, sometimes that's my move. Yeah. Shining in and in and in and in. It erupts with the score. There you go, protect.

Oh, I'm already sleeping, huh? It's so it's a universal thing. Has to be a universal thing. I think it's because everything's calm and quiet, and then that's when, you know, I guess the best time to, I think because we're physically stronger, they find ways to mentally fuck us.

That's what I think. It's evolution. think it is. I think for sure it's a sound theory. You think you got all the muscles okay cool. Yeah. Yeah. Watch what I see. I can't sleep. I love finance. I can't sleep. Anyway, Justin, I want to ask you about something I saw on your Instagram, which looked like. Oh yeah, do you see that? It looked like, like, if God made a burger for Justin. Right?

Oh, I saw the cheat. Where were you at? So there's this new place that opened up. Oh, it's a new place. Yeah, new place. And it's called the hangar, I think. It's where this old, well, basically there's an airport that used to be able to fly into and then they made

like a park out of it. And so they've had this building forever and they didn't build it out because of pandemic. And then so now they just opened it up. It's like a big brewery. And we just decided to go try it. And they have this burger there. And I was reading the ingredients and like,

oh, cool, double burger, this sounds good on this. Cheese on cheese. It said cheese skirt. Like it's like a sharp cheddar, two skirts. It took two of your favorite words, put them together. On a burger. It's like, was this made for me?

Yeah. Wait a minute, a burger and it's good. Okay, so you have one of my favorite burger places in Santa Cruz, the I think it's called burger Yeah, I've never been there before. Oh, That's fantastic. That's a must go Really? Yes place. So it's it's one of my favorite burgers. We're looking for a place to go to dinner tonight So go to where we went with Doug where oh my god. Oh my god. That was so good. Is this Spanish? Yeah, telephery bro

Love I you will, let's got us. I, you will. Delicious. And it's Spanish. Yeah, and it's like, yeah, top of style, right? We must have tried 15 plus things with Mike. I don't know if it's 15, but we ate a lot. Well, it was pretty close.

We did a lot. It was quite a few different things. Really? And everything was good. Okay, yeah, we're gonna have to have a good dinner when she listens to this episode. Yeah, you gotta take her out. Okay, so was it better than that or as good?

Oh, you know, it was, so just the burger itself was I couldn't even finish it. And I'm like usually easily, like just put it down. It was so rich and like delicious, but they went overboard with the cheese. And I'm not one for like, wow wow like hold back on the cheese, right? Like I couldn't believe like other people would eat. I'm just imagining somebody who's not as much of like a Crazy person like me. Good about your addiction. Yeah

Gender tell here to me guys He's in the back a lot turning tricks for cheese. You got some cheddar, man. Yeah, but I saw the picture of the cheese coming up. Oh, it's so delicious. Oh my God, I was like, just sitting in heaven. There's something about, and obviously I can't have dairy because that doesn't mean I don't love it.

There's something about cheese when it gets crispy because it touches the, whatever they're frying it or whatever on. So it melted on the top and then it came out to the sides and it had that crisp outside cover to it. It was ridiculous. Speaking of cheese, we ordered pizza last night. We haven't done it in some long time. We ordered pizza last night.

What do you do when that happens? Well, it's kind of embarrassing to say, but I get pizza with no cheese. You get bread, you get sauce bread. to say, but I get pizza with no cheese. You get bread, you get sauce bread. I get, yeah, with, with other stuff. So like, you know, sausage. So is it, so is it, so is it the cheese that fucks you up more or is it actually the bread that's too more? No, dairy, well, dairy is instant. Oh, interesting. Now I can handle gluten, but you can't. Gluten I can handle, like, if I go gluten two, three days

in a row, then I start to not feel really good. And even after the first time ate, I'll get a little bloated, right? But if I go cheese or milk or like ice cream, I can have like this much cheese. So I can have a little bit of cheese. But if I go like if I ate pizza with cheese on it, it would be 30 minutes later, not good. And then it'd be bad the rest of the night. So, but anyway, we ordered pizza bread. And no, this, I ordered bread with sauce. Now, here's what's annoying.

I don't know if you guys have done this. Door dash usually gets things right, but they get it wrong enough times to where I want to strangle people. Enough times. It should never happen, but enough times you get wrong. They bring the pizzas. We just ordered it.

Everybody's hungry. It's a little late. We had a long day and we never have pizza, so it's a big deal. Kids are excited. My pregnant wife is excited and pumped never have pizza so it's a big deal. Kids are excited My pregnant wife is excited and pumped and everybody's like, yeah, fucking pizza, right? It shows up. Now remember this is an Italian household. Okay. So they bring the pizzas my small bread was sauce or whatever and the large What's supposed to be pepperoni pizza? Now I want you guys to guess what's the worst possible wrong pizza you could send to a Italian household. Oh my god. Hawaiian Hawaiian. So Jessica. I feel like somebody do it

with you. So many must have. Yeah. So it's like, Oh, just Stefano. I bet that's that one. Jessica opens it, right? And she's like, remember, she's she can give. I hope this is like a troll. I think that's so great. So she can she could give birth at almost any moment. I mean, the due dates like in a couple weeks, but you know, they say after a certain point, you could have the baby. It's not early. So she's like full on pregnant,

looking forward to this pizza. My kids are excited. They never get pizza. It shows up. She goes to get it, even though she's like, you know, uncomfortable in whatever she actually gets off the couch and goes to get it. She's excited.

We're all excited, right? She gets it, opens it up. Fuck, real loud. I'm like, oh shit. I'm like, what happened? She gets it, opens it up, fuck, real loud. I'm like, oh shit, I'm like, what happened? The wrong pizza. So I'm like, okay, what is it, combination? Like, oh, man. Yeah, we'll deal with it.

Imagine the worst one. Bro, I walk over to it, pineapple on my pizza. I'm like, are you serious right now? So then I go watch this to Jessica. I said, watch my kids, there's such a, like pizza snobs. I said, hey kids, they brought the wrong pizza. Oh really? What is it?

They walk over the opening. I'm going back to my room. They didn't even eat it. No. Dad, that's crazy. So you know what she did, which is funny, because she was so hungry. We ended up ordering another one,

but we had to wait another 45 minutes or whatever. So could she was so hungry she forced herself to eat a slice and then she's like, this is gross. She's like, I'm gonna see if the neighbor wants it. So she shoots a picture of our pizza with a slice missing. With a missing, do you want the rest of the same? To our neighbor. I'm like, honey, they don't think that's weird.

You know, you bet your neighbor sends it. Hey, we don't finish up. I really hate this dish. You want some? By the way, we never talked to these people or anything. You know, we just have their members in case of a bird. Oh my god. I feel like there's like a,'s a card of some beach body person.

But what's even better though, is she's... You're welcome. She sent a picture of one slice missing pizza to the guy next door, and then sent an explanation afterwards. The explanation didn't go through. So all he got was a picture of the pizza for like 10 minutes. And he's like, yeah, that was kind of weird. I just saw a picture of the thing.

Like, is he, maybe you thought you were trying to flirt with him? Hey, I got this pizza over here. Husbands out of town. There he is. Like, come over, have some pizza. Anyway, of all things, right? Speaking of food, speaking of food, this was a funny experience yesterday.

Doug was walking around the studio, not the studio of the RJ Mario, whatever, and going outside a little bit. And yeah, a little plastic cup full of colorful cereal, and he's just snacking on it. I saw that. He eats a dry all time. If nobody, if we didn't know, it was Magic Spoon,

like, could you imagine somebody walk by fitness producer? That was when I opened, right? The one out there, because that's the pretty same thing before that, because I was so hungry, like normally, we have some like beef sticks, we have something like kind of hanging around, but like I was like in the back looking for anything.

And I'm like, dude, magic spoon, yes. I just started. Why don't you guys eat it dry more? Do you eat a dry a lot? I like it with milk. I mean, if it's the only option, I'll eat it dry. I know. I see dry cereal time.

I never eat a dry. It's a nice little snack. I mean, I told you guys before that, that's like one of the challenges. It's a protein snack. Yeah, there's no microwave at his place. And so, you know, we don't heat up his normal. You're a little bad. You have magic smell. Yes, one of those little you. I know your son has a two. You know, the ones with their hands. Would it cause that catcher? Yeah. Yeah. Yeah. So such a great invention. I know. I know. So stupid. I know.

There's a lot of little things that kids have now that didn't exist back when I was a kid or had my brother and sister who was a bit in return of the Jedi. It's so smart though. It's like really clever because what little kids do with that age is they they grab everything and like 90% of it falls out and they get the one you know what I'm saying and so it does it naturally is like whoever thought of that was that I think dude my kid right now my younger my young one he he's he's figured out it's very obvious now he's figured out, it's very obvious now. He's figured out how his cuteness can like, how he can use it, right, to his advantage.

So yesterday he's acting like a toddler. So if he doesn't get his attention, he'll scream, ah, and you know, he'll, you know, he's got this thing now where he bites. So if he wants to hug you, he hugs you, he grits his teeth, but then he'll bite, and he bit Jessica kind of hard, and so she got mad at him, right?

And he just actin' like a toddler, which can make you wanna pull your hair out. Just actin' like a little shit. So I'm like, listen, don't yell, don't scream. Don't throw hard things, you'll throw a phone at someone's face. That's not, you can't throw that. You could throw the fluffy things.

This is boy energy, yeah. So I'm like, just go and nuts. So then I open the freezer and I pull out, we have this like, it's not ice cream, it's what's that ice cream that doesn't have dairy in it. It's more like a fruit. A sorbet. Sorbet.

So I pull out the sorbet out of the freezer that we have that every once in a while. So I pull it out and he sees it from across the room. And he runs over to me and he goes, hello, I'm like, what's up buddy? I'm like, you know, you've been screaming a lot and not really kind of acting up, sorry. And he does a little sorry sign.

And then he makes this cute face, hello. I'm like, are you acting cute right now because you want some survey buddy? Papa, Papa, huh? He's got those big eyes. He gives me a hug. I'm like, this kid already. It's wild how quick they learn that manipulation like that.

So Max has learned all the, so it's so funny to watch him right now with the, so like in school and he's learning all the like angry, sad, happy, like with all the facial expressions and what they all mean and everything. And so recently I, Katrina and I was like, hey, you know, he's, and he's healthy fine. He's not been sick in quite a long time now. And a few times he's coming a room and climbing to bed. And like, when it happens occasionally, it's not a big deal.

But if it like is consistently happening every night, I normally will say someone, Katrina, like, hey, you know, keep letting him get in the bed or you're gonna make him go back. And she's like, I know, I've just been tired. I've let him come in a few times. And so the last couple of nights, she's been good about taking him back to his bed and not letting him come in a few times. And so the last couple of nights, she's been good about taking him back to his bed

and not letting him climb in. Okay, come on, so let's go back to your bed. But he gets in there, he comes in the last night and he comes up to her and she's like, okay, let's go. And he goes, I'm sad. And she just, she just like, oh honey, she picks him up.

And she's like, are you okay? I'm sad. He just keeps saying I'm sad. I'm like, oh my, she picks him up. And she's like, are you okay? Just like, I'm sad. He just keeps saying I'm sad. I'm like, oh my god, this is immediately reaction. This fool is totally manipulating her right now. He's not sad. There's another fool to be sad about right now. But I'm really just not that he'll, he'll, like you,

like again, this was also yesterday. Like I said, he was acting like a little, like he just had a lot of energy. And he's in the other room. And then he gets up and he walks over to Jess, and he goes, oh, boo boo, boo boo, boo boo, which is like, oh my baby, it's this whole thing

that he does when he gets, you know, it's like, you hurt yourself in the other room, you walked all the way over here to tell your mom that you got a boo boo, but it's, you know. But you know, little boys do that, really well with their moms, don't they? Oh no, I'll be wrestling. And my daughter hits me like that.

You're really good. I'll be wrestling with Max, and he that yeah really good I'll be I'll be wrestling with Max and he'll do this like he'll bump his head or do something oh and he'll literally get up from me walk and go find his mom to let him oh my my head owie owie and say you're so yeah you know my daughter does she's older so teenager right but she does this real well she'll be sitting down and she'll just order me around. And I'm like, do it for Papa, can you get me, you know, I'm thirsty, I'm gonna glass of water. And I just, you know, automatic,

but but but but but but but. Here's some, hey, one something else. Oh, yes, of course. Yeah, Dad, can you get me, can you make me some popcorn? Yeah, absolutely, honey, but but but and Jessica's like, yeah, you know, you really need to stop manipulating your dad. You know, stop, stop ordering around. You know, it's silent, you know, I'm like,

awkward, you know. I don't realize you're doing it, you know? But she's really good at it. Yeah, I had to check my two kids on that. I think that's a Courtney all the time. I'm like, you go get up and get it. You know, they're just, I would like this. And I could you make this for me right now and some scrambled eggs while you're at it.

Absolutely. Like, dude, get up and you can go help. You lazily shut. That's hilarious. I want to comment on yesterday, Josh Trent came in, good friend of ours, and we had a great show. Great, great time with you. What a nice guy.

We love Josh. Sometimes we meet, we connect it with him the first time we met him. Was it four years ago, five years ago? It has to be at least five years ago. You were in a podcasting event. Yeah, and he had us on his podcast, and he, you know, one of the best interviewers I think I know, just from a, he does a lot of preparation,

but he's just a great conversationalist, but he genuinely is a good guy. So it's really nice to sit down and talk to the guy, and he's just a, just a nice guy. I remember, I remember when we first met, and you know, when we were doing the interview circuit, that was the only way to grow the show back then and we did a lot.

Remember how many we used to do a month? And I remember first meeting him and going, and all of us right afterwards, that was probably one of the best interviewers we've met yet. And I mean, he is, he's an incredible community. I think too, a lot of that is just because he is authentic. Yeah. And you put all of us in a room together,

like there's nothing scripted, there's no, I mean, I am a little nervous though. Yeah, I know Doug is. Oh, no. Oh, yeah, we, we went off. We talked a little bit, I told Katrina we got home. She's like, oh, how is he?

We touched every third row. She goes, how is the interview? I said, you know, I said honestly, it was one of my favorite conversations I've had in a really long time. I said, you know, I said, honestly, it was one of my favorite conversations I've had in a really long time. I said, I think we talked for two hours, and but I said, we did spirituality, religion, COVID. What else do we do?

I mean, we literally touched every third rail in that conversation. So we'll see how the audience receives it because we didn't really think about what we were talking about. We just kind of let the conversation go. It's nice when you, it reminds me of when you're a trainer, when you figured that out. Like the reason why Josh is such a good interview, yeah, he's got good conversational skills, very eloquent.

He's got good verbal fluency, blah, blah, blah. But really what it is is when you talk to him, you feel like you can say anything, because you feel like he's going to hear what you have to say, there's not really any judgment, and he's also will open up back to you. And I remember discovering that as a trainer, where, oh, if I don't act like Superman, like I know everything with my clients and let them know,

oh, I know you're struggling with weight. You know, when I first started working out, I had some body image issues that I really had to deal with. When I would open up that way, it was so much more effective as a coach and trainer because then my clients felt like they could really open up and talk to me. Josh does that really well.

He just does that really well, allows you to just kind of be yourself. I had, did you get interviewed by the, I think her last, her name is Jody, I can't remember her last name, she is fearlessly authentic as her podcast. Oh, I don't know. She was, uh, she's 60, she's 62. Oh, she was runner up for sports illustrated cover when she was 58. I did not believe her when we were first talking.

She looks 30 something. Yeah, crazy. But she was asking about like, she's, she also listens to the show, uh, you know, like if show. Like, if there was, did we formulate the conversation and what made it so successful? I said, honestly, it was really the conversation I think that we were all having with our clients. And I think one of the biggest keys that we had already had come to before we did the podcast was how important it was to be vulnerable to your clients. So they would then open up and share with you. So then you could truly do the work and help them. You know, what that means, by the way,

because you see a lot of people who think they're like, oh, here's what I'll think of. They can. Yeah, what it is, it's not necessarily showing weakness or challenges that you have, that's part of it. Really, being vulnerable means being really yourself. Transparent. Now, why does that make you vulnerable?

Because if people reject you, you can't go back and say, well, that's not the real me. I think if they reject you, they really reject you. So that's what makes you vulnerable. Real vulnerability to me is when, when put in that position, where somebody asks you a question that you're not ready for it, and no, you are truly honest.

And what you see on social media right now is this manufacturing of authenticity or vulnerability where people are like, you know, you go make an Instagram story or a picture and you go, oh, I too have fat or oh, I had a period, oh, and they do this post, it's like, that's not true vulnerability. You sat down, you thought about what you wanted, oh, I too have fat or oh, I had a period. Oh, and they do this post. It's like, that's not true vulnerability. You sat down, you thought about what you wanted to say. It's a real vulnerability.

Somebody hits you on the spot and asks you a really fucking tough question that hits an insecure spot of you or puts an area, makes you have to talk about something that you're uncomfortable and you do it anyways. Because you being radically honest is more important to you than looking a certain way. That's true vulnerability. The worst ones are the pictures

of that people will post of themselves crying. Oh yeah. Oh my God, I was so sad I was crying. Like you stopped, you took a picture of yourself and you posted it. A little time is like it. Yeah. I don't know about you guys, but when I'm just,

when I feel like that, the last thing of my mind is I'm gonna take a picture of myself. And that's not, and by the way, that's not being inauthentic to do that. It's not. That's not real authentic. Yeah, when you feel that way, I don't want, I'm not trying to share it with a bunch of people

that I don't truly know. I'll share it with you. That's so cringe to me. I just cannot, it's so cringe to me when I see that. It's weird. It's not real, it's totally trying to. All right, so Adam, I'm gonna take a quick left here because you and I, there was a topic that we kind of shared,

but from a different angle. So let me start with what I read. I'd love to hear what you had to read. I read a statistic that only 2% of people truly love their jobs. So 2% of people, honestly, love what they do. Now that doesn't mean that everybody else hates their job. I didn't know that.

Yeah, it doesn't mean everybody's hate your job. No, of course, just be, look at it as work. There's 2% of people that really find deep passion in it. Now what is that, what that tells me is, like I did at the beginning of this podcast with fitness, stop trying to find this deep passion work, rather learn how to like what you do. Otherwise, you're gonna be chasing jobs all the time.

Be a boomer or not a boomer. Because super rare, right? Super rare where somebody really does something super passionate about, and it's this, you know, big source of meaning for that. Well, you know what's really fascinating about that, I mean, that obviously means to, it includes entrepreneurship, which means that,

that also is people that went and built something, they thought they wanted to build, and then they didn't love it as much as they thought they did. Well, I wonder what percentage of population are actual entrepreneurs, and then what percentage of them love with it? as much as they well I wonder what percentage of population are actual entrepreneurs and then what percentage of them love with that it's a much higher percentage right of those yeah yeah I mean the actually what you're talking about I was I was watching the interview with do you remember who Sam Pars co-host is Doug don't recall his name

now so they have a they have a podcast I love their their clips it's really good yeah my my first million and he was talking about, he was giving advice about not searching for a job and hunting for a job. And I thought that was a really cool way to put it. And he says, you know, so many people when they need a job they go searching for a job and they'll look for an opportunity

and then weigh it out, whether they want to do it. Versus looking at the landscape and And a perfect example of this to me is the story of Enzo getting in with mine pump He Wanted to work with us so bad that he found ways to create an opportunity from we weren't looking we weren't hiring We didn't even want anybody at that time. But he wanted to work here so bad that he had, and he obviously tried going the direct way, which is, hey, can I work here? Is there any job opportunities?

Of course, did we shut it down? No, no. And eventually he worked his way around to hiring Jessica as a trainer, won her over. And then she then introduced him to you, won you over, and then we literally created an opportunity for him because we liked him so much. And so that was kind of like the first person that I thought of when I heard that of, and I think that this is what I would do. Like if, let's say this imploded and we didn't have mine pump anymore and I had to go figure things out, I would look at what do I want to do. Okay, we'll go look at all the careers or positions

or employers that offer that. And even if they're not hiring, that doesn't matter to me. I'm gonna hunt it. I'm gonna go get up on LinkedIn, I'm gonna look at all the people that work there, and then I'm gonna find a way to either meet them on social media or meet them in person and get to know them and find out what the company does and learn about the business.

And then learn if are there any holes that I can fill that they are potentially or improve areas, something that they're doing? And so I think that's such a better strategy at getting a good job or getting a job that you really want to do versus like, oh, I'm jobless or I want a better job. So I'm just going to put my resume out there, see what comes back. Instead, why don't you go look for what you really want to do versus like, oh, I'm jobless or I want a better job, so I'm just gonna put my resume out there, see what comes back, instead, why don't you go look for what you really want to do and find a way, even if they're not hiring

because many times, just like it happened to us, we weren't looking for a position, but I mean, if you're a good employer or you're good at building a business, rarely ever will you deny somebody who you think could be a potential A player. You'll find a way. You'll find a way or make a position for them or do something to allow them to potentially

prove themselves because they had already did such a good job of working their way. Yeah, that's how I became a trainer. I became a trainer. I walked in and I asked, I just turned 18. I had to be old enough because I remember that you can't work here unless you're 18. I walked up to the front desk, asked for an application, they gave it to me, then I went and asked for the manager, managers not here, is there a manager under them?

And it was the fitness manager that came out and I literally made my interview right then and there. Shook his hand and basically did my sales talk as to why he needs to hire me. It was such a good conversation when they said that because I actually had never really thought about that and I thought, you know, actually that's exactly what I would do if this wasn't working out. Like I wouldn't go like put my thing on monsters job.com or whatever those websites are and like let's see what I get. I would literally go who do I want. I would look at my list of people I know and go target somebody and what they do

and then find a way, and I would do my homework, right? I would like, okay, I want to work for him or I want to work for her, I want to work for that company. What do I want to do for that company? And then go like, okay, what skills would that job probably need to intel? Okay, let me learn everything I can about it and find a way that I could support them.

On my own time, not asking anything in return Just to prove that I'm value. Yeah. Yeah, and in the meantime figure out how to reframe what you're doing to make your basic needs met So that way you're not miserable It's like everybody has a job that's They have to do it at the time because this is what is available. This is what's paying the bills I feel like we've gone so far away from that and we're so like They have to do it at the time because this is what is available. This is what's paying the bills. I feel like we've gone so far away from that and we're so like, we have this idea of some fantastical job

that's gonna change the world and gonna do all these things for you. It would in fact, a lot of it's right there. In front of you, the lesson that you need to learn right there. Yeah, and that's because people, we are sold. This is a big lie. We're sold that we're gonna find our purpose in meaning and our work. And that is rare. You know what I would, I would like to see too,

since you brought that set up, and this would be an interesting one. Of the 2%, how many of them would still feel the same way, even if they were doing something else? That's because this is where I have a hard time. Is it the job or the person? That's right. Because I have a a hard time. Is it the job or the person? That's right. Because I have a really hard time when I get asked

like someone like that's searching for purpose or trying to find this dream job. Because I can't relate to that because I've done a lot of things in my life as far as for money working. And I've found a way to like all of them. I mean, from shoveling shit, to mowing lawns, to vending machines, to car washing,

the bees are the only one. Yeah. You're a beekeeper. That's fair. That's fair. That's fair. That was one that I was like, I can't do this.

You have limits to so. That's probably actually the point you said. That's probably the only thing that I was like. I know it is. You've said that, but hail. No, yeah. It was like the first day on the job and then they can't to suit yeah Like when I was going down as my friends like oh, I can't I can't do this Yeah, I was like I can't do this no matter what I get that

You know, it's like the only thing I probably said I was plumbing for me when one of the pipes like fell and then I had like human Experiment on my arm I was like I am never doing this. Yeah. You know what's funny? We all did this with fitness. We all did. How long did we all stick with fitness until it turned into mind pump?

Oh, yeah. Fitness is a hard space to support a family. I'm just gonna say that's in California, at least, or in the Bay Area. It's a hard space. Well, but we all stuck to it for like two and a half decades. I mean, like all the other jobs, what I learned to do, it's funny, because it's, it's the exact same advice that we give

with the client teaching them how to learn to love the journey with exercise is I actually don't focus on the parts of the job I don't like. I don't focus on, oh, I had to get up at four o'clock in the morning. I don't focus on, oh, the cow would shit on me every once in a while. I don't focus on that. I focus on, man, I have all this autonomy and freedom. So cool. Like, I can go with my own pace and speed. Oh, I can listen to the radio stations

that I wanna listen to, like, oh, I can eat and drink at the same time while I'm doing this. I focus on, oh, I get to drive this really cool quad and tractor, I constantly would focus on the aspects of it that I enjoyed and reframed how I looked at it. And I really think that advice plays right into how we talk to people about loving their finished. Totally.

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All right, here comes the rest of the show. A first question is from Pete Kendrick one. What the heck is Turkesterone and is it any good? Oh, I have no idea. Turkesterone. Turkesterone, right? You're the only one that's experimented with this, right? So, yeah, so, um, ectesteroids, ectesteroids,

this is the actual name of these compounds are insect hormones, but they're also compounds found in plants. And they have a molecular structure that's similar to Androgens like testosterone, okay? Now, they don't attach to the Androgens receptor. So it's unlikely to go, you take them and then they attach to the Androgens receptor

like a steroid would. Nonetheless, these compounds have been studied for a long time, especially in the Soviet Union. And they have been shown to have muscle building, recovery boosting, adaptogenic type of effects on the body. So you cite effects like exoskeleton, thorax growth. You throw up on drinking it in the evening. No, no, actually, so I'll talk about my personal experience in a second. I'm just gonna talk about the studies.

There's studies that show that giving it to sheep increases their wool production and their body mass. They'll give it to other animals and they'll see more muscle mass, better recovery. There's some human studies, the Soviet Union did a study with athletes where they actually compared it with an anabolic steroid, a low dose, actually outperformed.

This is in a six week, I think it was, or 10 week study, so it was a short study. It actually outperformed this anabolic, there was a study that compared it to dianna ball, so it's a classic. Is this legal? Yeah, yeah, empty steroids are legal. Probably will become controlled, if they aren't already,

sorry, not controlled, but will probably become banned at some point by, what's the committee that determines what's banned in the Olympics? What is that? Not Usada, because that's the UFC. Yeah, but anyway, it's like that. No, not that either.

No, man, I want to say that. It's totally different, different organization. Yeah. No, not that either. I don't. You may want to totally different different organizations. Yeah. I was good through it. That's a bestable. It's kind of conjure. It's, uh, it's, uh, no, whatever the governing body is. Wata.

Wata, thank you. Wata. Maybe Doug, look up, Echti Sterone and Wata. I think they might have already banned it or they're putting it on a potential of a list to ban, which then spiked the interest in these products. Of course. As soon as Watt says,

hey, don't take this, everybody's like, it must work. So it's interesting. The studies are interesting on it, and I can find studies that show, like I actually pulled some up here. There's studies that show that it doesn't have too many negative side effects. If any, at all, it boosts the immune system, enhances athletic performance, improves insulin

sensitivity, helps with muscle growth. Here's my experience with ectosteroids. Now, I've never taken terchesterone. Terchesterone is just another way to get ectosteroids. I've taken ectosterone, which is the one that traditionally people would use. It works. It's actually the one supplement I've ever used. What does it say there, Doug? For Ecti sterone, it's sufficient for placing it on the prohibited list.

Yeah, see, so WADA is looking at it and saying, hey, this might be prohibited. So you think that's ever, you think somebody writes that, like it's connected to it to like, because of the point you made, they'd be a smart marketer if they did. Right, I think that would just be, like just to write a bunch of blogs saying that, oh, Wata's considering taking it off.

No, I mean, I would think that if I never used it and didn't experience it, Doug, scroll up and look at that study. Well, this is not, no, trick or stone is not banned. No, no, not yet. It's on the and didn't experience it, Doug, scroll up and look at that study. Click on that. No trigger stone is not banned. No, no, not yet. It's on the list of potential scroll up, Doug. There was a study there right there, Acti steroids as non-conventional, anabolic agents.

Let's see what Wata says about it. Maybe Doug, you could scroll down. And I'm gonna talk about my experience. Maybe you can read a little bit what they say. Actually, it's short. What does that say there? Let's see here. I'm trying to find the heart of this.

Yeah, I may have to get this. You might have to download the whole thing. Download the whole thing. I'm not sure. It says, as non-conventional, scroll up again, as non-conventional, nope, keep going, up, up, up, andabolic agents, pharmacodynamics, pharmaconetics, and detection of ectosterone.

So they're talking about how to detect it in your blood. So they're looking at ways to test it. So, okay, so here's my experience with it. I used it the first time I ever used ectosterone is probably late 90s, maybe late 90s. I remember reading, I don't remember what magazine it was, but there was this article about like Soviet era Supplements and studies by the way the Soviet studied rodeola, which we now know it increases athletic performance

They were the ones that really talk about that first Lots of training techniques came out of the Soviet Union. You got to keep the consider the Soviet Union right being communist They viewed the Olympics as a way to display their showcase. Yeah, this is how we can display the superiority of our political system. And so they spent tremendous amounts of money and science and they skirted the ethics quite a bit

on trying to produce the best athletes in the world in different sports. To the point where they would literally find a kid and say this kid has showing potential, you'll come to our state-sponsored facility and we're gonna train you in swimming or weightlifting or wrestling in hopes that you'll make the Olympics,

we'll pay your, we'll give your parents X amount of whatever because now you live with us and then you're now into the care of the state and they'll do all kinds of things with your tests and different training methodologies. So a lot of crazy stuff came out of the Soviet Union and some of it was around like these natural compounds or compounds that could potentially improve athletic performance. And empty steroids were up there.

So the natural compounds, you find them in plants, you find some in spinach, you'd have to need a shit ton of spinach though to get the efficacious dose. Here's my experience. They work. I took them and the first time I took them, I built muscle, I got better pumps, my libido went up, and it felt a lot like, or similar to the designer steroids that I used in the early 2000s, like, you know, some of the ones that were over the counter back in those days a week.

Are you interested in a dying or whatever? No, not that. I mean, they were actual, like, super draw, super, which now bodybuilders and power lifters will buy on the black market because been banned, but back then it was over the counter. It feels it felt similar to these designer steroids. Now here's the downside of it. The results you get from it are like 45 days. I would notice you get these great results after about 45 to 60 days. You plateau notice nothing. Then you go off and you would notice a dip. So it wasn't like Crateen that you could take all the time forever and great, great results. But you did get strength gains, my recovery would go through the roof, my appetite would go up, that's the other one. I'd have crazy dreams, that's another weird side effect.

I put Doug on Echti, Starrona, a couple times, and he was my client. You notice the same stuff, right, Doug, when you were on him? Yeah, I did. Yeah, just like this. That was very short-lived. Like 45 days, right? You know what my thoughts on stuff like this is, right, Doug, when you were on them? Yeah, I did. Yeah, just like that. That was very short-lived. Like 45 days, right? You know what my thoughts on stuff like this is and why I actually don't know very much

about it is when you look at the things that when you, in the pursuit of building muscle because that's what these people that are attracted to this right, in the pursuit of building muscle, how much supplements play in that role of you having success in that direction. It's such a tiny fraction. Then, when you add in how much research goes in to try to figure these things out, and so far for decades now, longer than decades now, we have literally had nothing come out that is better than plain old creatine and even plain old creatine in the grand scheme of things is not a game-tanger of a difference for muscle.

So, and if something ever hits the market and actually shows to put on more muscle or be superior to creatine, the whole fucking world is going to know. Like overnight, like it will be on the news, it will be in the front of every cover of magazines, everybody will be talking about. And so I really don't. The reason why creatine is so. Is it say mass hole?

Mass, yeah. Mass hole. Today's episode is brought to you by Mass hole. Use code of my account for your trick or something. Yeah, you know what it is? Is creatine is got health benefits. You take it long term health benefits also stuff. Yeah, Acti steroids you'll get a short-term effect. They plateau then you kind of notice this negative But you get my point though right? Oh, yeah, you know why you know why it's took out to me

Do you know why Acti steroids took out to me? Why it was a supplement that did something? How often do you take a supplement? I mean, you know as a point there for sure You know, I mean it's temporary, you felt the effects, and it's very hard to find something that actually, you know, you feel it. That's it. And so, honestly, the person that actually would get some sort of benefit from any of these,

so the athletes who it's getting banned from. I mean, the ones that are already checking all the crazy boxes, sleep is dialed, the trick is dialed, training is dialed, consistency is dialed. Like, all that is progressive over those dialed, everything is dialed. All that is progressive over those dials. Everything is dialed. And so they're like, oh, we can get.

Not a matter of competitive advantage. Yes, that's right. Can I get an extra 2% out of this? You know, it's interesting, by the way, when they do, when they did studies on ectasteroids here in the States, they tried to see if it affects, because at first when they marketed like testosterone booster and then they did a hormone test, no, it doesn't change testosterone, doesn't attach to the endogen receptor. They think it might be mediating its effects

to the estrogen receptor, which makes me cautious to use this if I'm a woman, because those effects could be more pronounced or have more potential negatives in a woman. I mean, that would make me cautious as even a man,, you mess with the estrogen levels. I mean that estrogen level levels But I know what you mean and again, I did notice a dip when I'd go off of them You know, it's funny by the way the last time I talked about empty steroids on this podcast a supplement company that sold empty Sterone

Lips me talking about it and use it as an ad sure we have zero connection to A company that sells these products and we never will. But try my, mine pump code. Yeah, yeah, try that anyway. No, we have no connection, we never will. It does have some effects. It is interesting, but Adam's 100% right. It's not, it's not in the top 50 of things that we do.

You're gonna know. I'd say I tell you, the people that we get, this is by far one of the most popular DMs I think I get, especially from young men, is they want me to give my opinion on all these different songs and all these different, all these different supplements that are out there.

And it's like, listen dude, when something that is like, that is like really worth it, that's gonna be like really move the needle, everybody is gonna know it. And you're gonna hear us talk about it all the time because it's gonna be that, it's gonna blow the runs, my is gonna know. And you're gonna hear us talk about it all the time because it's gonna be that. So the bullet runs my, anything that passes creatine is going to like

blow everybody's mind. This may work, but I mean, there's a .00 per chance, fuck it, I'm not gonna tell the guy. You might grow mandibles. This is gonna be good. Fuck. There it is. Hey, you know what, that would not stop some dudes

from trading. That's what I mean. It's You wouldn't have stopped me when I was like, so you're gonna gain 50 pounds of muscle, but you're gonna grow mandibles But like, okay, let's go party next question is from Emily Fisher are the hip-ab Dr. adductor machines a waste of time. All right. There is no Exercise that exists that doesn't have some value in the right application in the right context. Right. So there's some value that could be used from pretty much anything that exists out there

in the exercise space. That being said, there are plenty of other options that I would always rather do. So someone made a case right they said like oh X Y and Z This is why I think it's has value. I say okay. Well, I would do this exercise instead so I don't I feel like It's almost a waste of time or worthless not because there's not value in training those muscles because they're absolutely those machines Yeah, there could be that but I would rather do band walking, lateral tube walking. Or lateral sled drive. Or either lateral lunges,

or even a six-long swath, or a step up to a balance. So I would rather do all of those exercises than that. Now why? This is an important part because the adductors and abductors perform as stabilizers. That's one of the kind of main job. Now they can't kind of be there. I mean, they're really prime mover. Yeah, they're movers, but really what they do is stabilize when you're prime movers, like your glutes and your quads and your hamstrings are making

you do things. Hence why I said step up to a balance. Exactly. Like you train them in the way that they are going to gain the most benefit. You train them in the way that they are going to gain the most benefit, and that typically involves doing lateral movements, movements that involve other muscles as well. But okay, so it might be more important to say, well, when would this be appropriate, and when would these machines be applicable?

Yeah. I've used them. So former rehab, I think it would have been a lot easier. Or maybe a primer. Maybe like real quick to get on there and do some light. Maybe you don't have a tube on you or what are like that. And so you don't want to get too fatigued by doing something like a step up to a balance. So I just want to get those firing and then go into my squats. So I could see that. I've used these machines recently because I've discovered such an imbalance with my abduckers

in particular that doing movements that really challenged my abduckers like sled drags, just it wasn't applicable at the time because my form was so bad. So I first started with the super basic kind of isolation exercise. Then when I felt connecting to them, I could connect them a little stronger, then I moved to the lateral type stuff. So that's an application, but rehab mostly. I've had clients on it because they can't do almost anything else that involves strengthening those areas.

So this is easy. Sit here and just use this muscle. Yeah, I've had clients where it made sense and they're super dominant and externally rotated and everything was pushing outward. where it made sense and like, you know, they're super dominant and externally rotated and everything was like pushing outward. So the muscle development, you know, for abduction was just like pretty crazy. So to be able to kind of build some strength

and at least, you know, trying to develop muscles there was an important factor. But even then, I preferred using rubber bands quite a bit more and using lunges and things like that to include the whole body and the movement of it. But there is, I mean, you can make some cases for it for sure. Next question is from Walker, Brian 65. How do you find a balance between gaining the benefits of mental fortitude through hard

exercise and not overtraining? For example, David Goggins, when is it worth overstepping to gain mental strength? I pick this question because, you know, we've, I think we've come out a couple of times talking about, you know, uh, yeah, none of us really want to have David Goggins on the show. And I, and I want to make a couple of things clear. This was one. I actually think I would really like David Goggins. Um, he as fuck. I personally like that message, you know? I like that, but I don't like it for the masses because I think it ends up setting a lot of people up

for failure because let's be honest, none of us are gonna be David Goggins, right? That the mental fortitude that man has is unbelievably inspiring. And I think the overall message, like I do think that we're turning into a bunch of pussies. So I do like this idea of like we all need to stay hard, toughen up a little bit. But I caution people that are looking to get into health and fitness of using that as their motivation

to drive them through their exercises because I know that's a failing formula. So that's kind of my stance on that messaging. So it's not a personal thing. And I think people have thought that because I've said some things before about him, like I actually, but I really like the dude. And I do like the message, but I know that who we're trying to communicate to, and I know that sets up most people, believe it or not, for failure.

Even though he's right, more people need to push through that mental form, and more people need to have that. But here's where I- Yeah, but here's where I- Extreme environment, so it makes perfect sense, right? Like if you're gonna be out in a battlefield, you're gonna die. Like you gotta fucking have the most,

the ultimate mental fortitude you could possibly have. And so I think that in situations like that are like extreme high level performance sports and everything is just like a killer, be killed kind of a situation like with football playing or whatever it is. Like that type of a message I think applies a bit better, but in terms of like your everyday fitness,

you know, it's just a losing strategy. There's a hierarchy and there's an order of these skills that you develop. And before you get to, I can handle extreme pain, extreme temperature, extreme, you know extreme challenges that make me want to break down and cry, make me want to quit, but I push through. Before you get there, there's something else that you have to get to first, which is the mental fortitude required to have discipline be consistent for years and years and years.

You can't get to the I can handle and get beat up until you can handle the consistency aspect, okay? And which one's going to have more value for the average person, the consistency part? So everybody's like, oh, look, here's a deal. I bet I could take the average person and I bet I can beat them up in a workout. And I bet that they'll enjoy that beat up, you know, beat me up workout once or twice. But you know it's going to be harder for them? Can you show up for the rest of your life and work out? Can you show up for

five years consistent? Can you show up for a year? Working out three days a week consistently. So that's the mental fortitude that we need to work on first. Before a Navy seal becomes a Navy seal, he has to understand or she has to understand, I got to show up and be consistent. I got to have discipline. So it's great to look at David Goggins and be like, oh my God, that's insane. But if you're at home struggling with stringing together three months of consistent exercise or stringing together, you know, eating healthy

for a couple months, that doesn't apply to you anymore. Like don't look at that. That's great, it's fun, entertaining. Don't seek that out because there's other things you need to work on first. So that's what we focus on. We focus on the consistency, which requires lots of mental fortitude. It does require that. The extreme intensity that's short-lived, there's value in that, but after you develop that discipline, after you develop those behaviors and those patterns. Also understand that we are attracted to these extremes.

And so when you see the the Andriotates, the liver kings, the Gogans, like, you know, just to name a few, you know, extreme people in these categories, they go viral because we're attracted to it or we are adverse to it so much that we can't look away, right? We want to see what's going on even though I don't agree with it, but I can't stop it. Look. These people get highlighted on the mask and why we're not as popular is because we're

nuanced because you asked me a question. I probably never give you straight answer because I go depends. Can this message be incredibly perfect and valuable or something? Yeah. The right person at the right time and their journey in their life may need exactly that or the right scenario.

You're getting ready to go into war. You're a football player and you need to push through like you give up all the time because you quit. And so that applies to that person at that part of their life. And so yeah, the answer is depends sometimes that is, but for most people that are trying to live a healthy and fit life and be stronger and be a little leaner

and be consistent and have better relationship with your family and basically the whole rest of the sphere. Those people like for the most part, this message isn't really for you. I promise But well, yeah, we kind of create idols that have some people we admire too, right? In terms of like professional sports and Say it's like an actor or somebody or like this really get it their craft and they're just amazing And then they they talk about what they do on the daily basis and how they approach the world

and what it when in fact the context of that just does not translate it all to what you're doing and your journey and your path. So there's just definitely like a disconnect there. It's not it's not that we don't it's not that we condone the message, it's just that it might not apply to the majority of people. Also, the fitness space has been filled with this message for decades. This is not a message that we need a new one. This message doesn't need to be communicated. This is the message that I heard when I first started,

and it's the message that continues to be pushed. It's what drives extreme workouts and extreme diets and diet pills and shit like that. It's what pushes all that. You know what message needs to get pushed more? The one that we talk about all the time, and that's harder to sell. That takes longer, it's longer conversation. Not interesting.

It's not a sexy, right? That's the conversation that needs to be had. Not the like. Push through, you could do it, be smoke. Shut up, you're not buttercup. That's an easy message to push. It's an easy message to sell, especially if you're a maniac, if you're like David Goggins, who for all intents and purposes

is nothing like anybody watching this podcast right now. You watch him do some shit and he can sell that message very well. The guys are badass, no doubt. That's right. Next question is from Michael Trenler. Any advice on entering the fitness media space like you guys? Oh boy.

I'm assuming this, can you look at their handle to see if they're like a trainer already? Did you see or are they? I looked it up. I don't, I think they have a private account. Oh, yeah. So start, we'll start by making your account on private because you're not gonna kill a lot of people

following you with you. So that's what you're hiding from us. You know, I can tell you what not to do when So what are you hiding from us? So that's what you're hiding. I can tell you what not to do, what I think you shouldn't do. What I think you shouldn't do is try to self-fitness by looking buffed, hot, or sexy or attractive. I know that there's a lot of fitness people in our space who make money doing it that way,

but it's rare. You're probably not going gonna be able to compete with those anomalies and it's also short-lived. You know, you're only gonna look young and crazy looking for certain period of time. And if you identify with that so strongly that becomes your brand, boy is aging in a bit.

You know, that's an interesting point that you use that as your first thing to go to. Like not do. Yeah, because, I mean, let's be honest. I mean, that was kind of what we did to first get the, I mean, our first a few hundred listeners came from my Instagram following. Yep. So, and it was built off of me building my physique and show.

So I kind of played that game to get the original attention. Now, I do 100% agree with you because you don't want to double and triple down. I mean, I remember how frustrating it was for me for the first like two years of the podcast that I was like, I was like, felt like I had to be that guy because that's what that everybody learned about us from me being that. I'm like, this is not me. Right. So I remember how frustrating that was. So I do agree that you do not want to make that, the end all be all. I do think though in a visual, on a visual platform,

it helps to be fit when you're preaching a message around fitness. So I do think there's somewhat of a balance. That can be your brand and that can be. Yeah, you know, I, you know, I, I think, I, that's the part I really agree with you, but I think you also have. You can be tactful about that, you know, in terms you don't want I think I that's the part I really agree with you But I think you also can be tactful about that you know in terms of it just being like the the shirt off and the booty and everything like

Full exposure like you can be Professional so the the the best advice that I think I've given to somebody who wants to to build something similar to us and like when I think Back like how I think I might have done a little bit different With what we did Or let's say I was by myself, right? Cause that would be the most challenging thing was not having these great partners is, okay, how do I build something by myself with this?

Well, first of all, obviously if you're gonna build a big old media company where you're trying to track millions of people, you hopefully know your shit if somewhat, you better, cause you're not gonna attract all those people if you don't somewhat know what you're talking about. So that's the first and foremost. And then what I would do is I would actually

leverage my training job, whether I'm a personal trainer, I manage trainers, or run a gym, or so on. And I would use my daily interactions with my current clientele to drive my content. So, and why I think this is such a smart strategy is because that's already,

it's gonna improve my current thing. So, if I was a personal trainer, like I was 10 plus years ago, and I've got, let's say, 20 clients that I'm servicing, and I have Christine that morning, and she is telling me that she's got this knee issue, and we're trying to troubleshoot it and figure out what's going on, why is her knee bothering her,

is it something to do with her foot, is it her hips, and as I'm troubleshooting it with her, trying to figure that out, I'm also thinking like, oh, this is a piece of content. This is a piece of content, whether that, I'm somebody who talks to a camera really well or I write it really well, and then I would use the medium that I like best, right?

So if you write really well, I think Sal writes really well, and then I would use the medium that I like best. So if you write really well, I think Sal writes really well. So things like blog and long form, he could articulate their well. I'm probably better at communicating than I am writing for sure. So I would probably do a video of me explaining what I just helped my client out with. And now that lives as a piece of content

that my current business can go back in reference. And so I'm adding value to what I'm already with and now that lives as a piece of content that my current business Can go back in reference and so I'm adding value to what I'm already already currently doing and I'm also starting to attract Other people out there in the virtual world that potentially would be suffering from the same things And that's how I would just keep building content like that and let my current business steer what it looks a big part of what you're saying too, which is to do it right, it takes time. Here's the, and the reason why I said what I said, there's a couple of pieces to what I said. One is we are increasingly confused because of social media around the rules of business.

It makes us feel like the old rules of business which include hard work, diligence, consistency, and it takes time. Such a good point of my point. We think that that doesn't apply anymore. It's the same game, man. It really is. There's no difference.

Because what we see is we see these, what look to be these overnight successes, and maybe do some of them do exist, which is by the way, 0.001% of everybody is trying. So we see those and we think, oh, the way to build a business, first off, the old rules don't apply. So if I do this, and it doesn't work in the first year, then it's not forming. There isn't a single look, if you start any business, you got to expect to do years of consistency before really determining whether or not it's going to work. We're making such a good point, Sal, and it's like,

it's so much like building it. And I think it's like, it's so much like building, and I think it's funny when I see people building like on Facebook or Instagram or YouTube, and they've only got 100 people paying attention to them, and then I look at their comments section, and they're not even talking to the people that are commenting on their page. You would never do that with a physical business.

You know, you'd have 100 customers walking your door? Yeah. I mean, one walk to a physical business. You know, you'd have to do it 100 customers walking your door. Yeah. I mean, one walk to the door, one person comments to you, one person DMs you, like you build a relationship with them. And that's why it is. It's a very slow grind. It's business. It's like any business.

And people think because it's on social media, the old rules don't apply anymore. So that's part of what I said earlier is don't try to create this brand around how hot and sexy you look. Here's what'll happen. There's two things that could potentially happen of what I said earlier is don't try to create this brand around how hot and sexy you look. Here's what will happen. There's two things that could potentially happen from what I just said. One is the likely one, which it ain't going to work. You're very unlikely to be good looking enough, hot enough, sexy enough to gain the kind of viral attention that is required to build a business around it. So that's most 99.99% of you, that's true.

Now the 0.001% where you may have the looks to make that work and you do succeed around it, you are now in hell. Yes, still fleeting. You're now in hell. You now have built an identity around your appearance, which has almost no value in the real world when it comes to fitness. Other than people just looking at you,

and you're selling them shit, and you try and sell them products, and then eventually you're stuck in this hell of, how do I keep capturing this? I'm not looking as good. I gotta keep looking this particular way. I meet people in public. I gotta put up this fake persona.

I need surgery now. It's not, did you guys just, have you guys seen the videos of Madonna? Just, you know, Madonna, the artist. She's identified so hard with being this sex icon that she's obviously in this crazy state of mental decline where she just cannot let herself age, right?

You will be in hell if you build a brand over how you look. Okay, especially in fitness, especially care about helping people. So the biggest thing to understand is this, it's gonna take a long time, like any other business. So what does that look like? Okay, well, if you're on Instagram, post two times a day, every day,

for the next however many years. Provide real content, you know, communicate with the people commenting on your stuff, even if it's just five people, right? Get in there, like any other business, treat it as such. It's no different than you're the business. That would be the business.

And you actually want that. So you could, you know how I look at Mike and I, Mike Matthews and I were talking about this. And he's actually writing a book, and he has this brilliant way of how he's doing it. He's using Twitter for this exact reason, which is this is how you use Twitter and YouTube and Instagram and these things like that.

You use it as a massive litmus test to give you feedback if you're steering your ship in the right direction. You put out these things like that. You use it as a massive litmus test to give you feedback if you're steering your ship in the right direction. You put out these things, like let's go back to the first example. I said, I put out the knee thing and maybe like I get, I add two followers from it.

I got two new customers potentially. I'm gonna service them, I'll talk to them, I'll communicate with them, whatever. But then I put something out about cardio, right? We talk all about cardio and bam, it gets like 300 people. I'm like, oh, there's something here.

There's something here now. Now, let me create more content in this direction. So you use social media as a great, when you're building something like this, as a litmus test to steer you in the direction of the conversation you should find. And maybe there's something that you communicate better than we do.

Like I mean, we talk about all kinds of things related to fitness, and maybe there's an area that you've just, you've realized over years, and most trainers have been training for a while, figure this out, like you have a specialty. Like you just, I mean, Sal's talked about all the time about advanced age, he was so good with that client.

So if you're a trainer like Sal, and that was your thing, your stick, then you should totally communicate that message and try and attract those people, because're probably going to have the most success. But use the platforms like that. Don't use them to try and go viral. You go viral overnight and also you have them. Like people don't have everything but I want to sell private training.

That's my business. I want to get into the social media game and okay, let's pretend you got a million people overnight. And now you have tens of thousands trying to get training from you. You don't have no way of servicing. You can't servicing, it's a big loss. Yeah, this idea of us chasing social media to go viral

is not a smart strategy. I used to tell you guys all the time, like I wouldn't want that to have happened to us in year one or two. We didn't have the systems built. You didn't have the infrastructure. Yeah, we didn't have everything built to service that many people. So enjoy the process.

Enjoy that it's going to take a while and you get to learn about your customers and you got to kind of figure that out along the way because a lot of times you'll start a business and say, oh, I want it to look like mine pump. But then after year two, three, it ends up morphing into something totally different. Yeah, and it is not to make anybody feel bad, but it's funny to me because I'll hear people say, I'll, you know, I've been doing this for six months and I've only got a thousand followers, or I'm only seeing this or whatever. Like, man, you know, how I used to try to get a thousand. Those are all real contacts. I used to have to go outside, like literally physically go outside

and walk up to people, like go and walk up to people and find a way to talk to people. Or I'd stay in the gym and try and talk to people. Parking lots, surrounding businesses, like you're in there trying to like negotiate. Can I put like cards in here? Can I host some kind of event here to just meet people?

Yeah, and it's so much like, so much more opportunity now, but you have to treat them like real people. At 100%, I wish I had a thousand eyes on me back in the day. Oh my God, I tried to get 10 eyes on me back in the day. Not a thousand, my God, a thousand would have been, I wouldn't know what to do myself. So it's there, it's just be consistent, and it takes time, don't give up so easily,

all the old rules apply, and build a business that you're proud of, and one that you don't feel like you have to change who you are, because the worst thing that could happen is to become famous for being someone you're not. We've met people like that, and they're torture. A lot of people. They are tortured.

I would hate, could you imagine, I would hate, imagine if you made, I'm just gonna give you a scenario. This actually happened to a girl. Imagine if you built the business off of being like super vegan. And then somebody catches you eating like some fish at a restaurant. That actually happened to a young lady. It took picture of her and posted it on like be who you are because worst case scenario is you get famous and then people notice you on the street and then you gotta act like

this fake person all the time. Screw that. Look if you like mine pump, head over to MindPumpFree.com and check out our guides. We have guides that can help you with almost any health or fitness goal. You can also find all of us on social media. So Justin is on Instagram at Mind Pump Justin, Adam is on Instagram at Mind Pump Atom and you can find me on Twitter at Mind Pump Sal. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically

improve your health and energy and maximize your overall performance, check out our discounted RGB Superbundle at Mind Pump Media dot com. The RGB Superbundle includes maps and a ballad, maps performance and maps aesthetic, nine months of phased, expert exercise programming designed by Sal, Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainer's butt at a fraction of the price. The RGB Superbundle has a full 30-day money-back guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com.

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