Mind Pump: Raw Fitness Truth - 2060: Maximize Fat Loss With Continuous Glucose Monitors: Kara Collier

Episode Date: April 24, 2023

In this episode Sal, Adam & Justin speak with Kara Collier, co-founder of Nutrisense, about combining the use of continuous glucose monitors and expert coaching to maximize fat loss. What is a CGM? ...(2:09) Why is glucose the chosen thing to measure in real-time? (5:40) How did we make the leap that this tool can help the masses? (11:14) You do not know until you monitor. (13:22) Blending psychology with data. (20:47) The filter of how you feel affects how you perceive everything going on in your life. (29:55) How you start the day makes an enormous difference in how the rest of the day tends to unfold. (33:03) How CGMs can highlight the variation between people. (37:05) Helping people see long-term success. (44:14) How they recommend using the CGM. (46:35) Is a women’s glucose affected by where she is during her menstrual cycle? (51:00) Nothing is more powerful than sleep. (55:47) The short and long-term effects of exercise on your glucose levels. (57:59) Movement and its impact on your glucose levels. (1:05:20) Are there any supplements that can help benefit your glucose levels? (1:07:27) NutriSense’s ‘no diet’ philosophy. (1:09:32) The most effective strategy to stick to a diet. (1:16:49) Your meals and training should reflect how you feel. (1:21:15) PSA for all coaches and trainers. (1:24:59) What does the process look like for a new customer? The recommended amount of time to wear the device? (1:29:44) Related Links/Products Mentioned Visit NutriSense for the exclusive offer for Mind Pump listeners! **Code MINDPUMP at checkout** For Mind Pump listeners you get 50% off! So, for only $49 + free shipping, you can test your testosterone levels at home with a simple saliva test from Equi.Life. Grab your $49 test today! April Promotion: MAPS Anabolic or MAPS Split 50% off! **Code APRIL50 at checkout** Mind Pump # 1815: Improving Fat Loss, Muscle Gain And Fitness With Continuous Glucose Monitors Diabetes Quick Facts | Basics | Diabetes | CDC Poor Sleep Linked With Higher Blood Sugar For a limited time only, Mind Pump listeners get a free LMNT Sample Pack with any purchase: Visit DrinkLMNT.com/MindPump Role of Skeletal Muscle in Insulin Resistance and Glucose Uptake Berberine — Health benefits, dosage, safety, side ... - Examine.com Psyllium — Health benefits, dosage, safety, side-effects, and more Mind Pump # 1705: How To Stick To Your Diet Visit Kreatures of Habit: Meal One for an exclusive offer for Mind Pump listeners! **Code MP25 at checkout** Mind Pump Podcast – YouTube Mind Pump Free Resources Featured Guest/People Mentioned Kara Collier (@karacollier1) Instagram Mikhaila Fuller (@mikhailapeterson) Instagram Paul Saladino (@paulsaladinomd) Instagram  

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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. Mind, hop, mind, hop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You just found the most downloaded fitness health and entertainment podcast ever. This is Mind Pump, right? In today's episode, we got to talk to somebody who's the, one of the leaders in the Continua Glucose Monitor for fat loss market. This is massive, by the way. There's a lot of technology that's introduced for fat loss. None of it really helps or works.
Starting point is 00:00:34 Matt Tru with CGM's, in combination with a nutritionist or coach, this is probably one of the most powerful tools I've ever seen for fat loss, both in the short term and sustainably. So it's pretty awesome. Kara Kahlier comes on. She's the VP of health for Nutrisense. We talk all about CGMs and how you can use them to maximize fat loss and develop a strategy
Starting point is 00:00:57 that lasts you for the rest of your life. By the way, Nutrisense is a company that offers CGMs along with coaching. You've got to have both so that you can do this for yourself. If you're interested, go to Nutrisense.io-mindpump. Use the code MindPump and get $30 off. Now, this episode is brought to you by one of our sponsors. Stephen Cabral and his team are giving people 50% off testosterone at home tests. You can actually test your testosterone levels
Starting point is 00:01:25 at home with a saliva test. And then you can work with someone from Dr. Stephen Cabral's team to see what your testosterone is. If you could raise it, hey, you could get yourself to build more muscle. You get 50% off with our link. Okay, so here's what you gotta go.
Starting point is 00:01:40 Stephen Cabral.com, Stephen has spelled S-T-E-P-H-E-N-C-A-B-R-A-L. com forward slash testosterone, and you'll get this test for only $49 plus free shipping. We're also running a sale on two workout programs, maps and a ball, and maps split, both 50% off. If you're interested, go to mapsfitinusproducts.com, and then use the code April 50th for the 50% off discount. All interested go to mapsfitnessproducts.com and then use the code April 50 for the 50% off discount.
Starting point is 00:02:07 All right, here comes a show. We had a really good conversation last time. Yeah, it was good. You were on the show was well received. Very well received. Okay. And I wanted you back on because you're in this kind of unique position. You don't meet a lot of people like this that where they work with people
Starting point is 00:02:25 through the conventional medical system. They work with people independently, then they work with people combining tech and traditional type coaching with your experience. And so you've got to experience all these different ways of working with people. And I think there's a lot of value in each of them, but each one is incomplete, but putting them all together kind of gives us kind of this kind of full picture. We have a similar experience in which we worked with people for a long time before,
Starting point is 00:02:56 you know, this really cool tech is being introduced, like CGM now. CGMs have been around for a while, but now they're being used, and you're here representing NutriSense, you're very experienced working with CGM now. CGM's been around for a little while, but now they're being used, and you're here representing NutriSense, you're very experienced working with CGM's. They were used really to manage diabetes, right? But now we're seeing it being used at this powerful tool, just to help people lose weight, improve their health,
Starting point is 00:03:19 improve their fitness, and we've seen the promise of tech many times where it always falls short is it lacks the behavior modification coaching and guidance and you guys are combining all that which I think is pretty cool. So real quick, explain what a CGM is just for people who don't know and then I want to kind of take you back and we can talk a little bit about the kind of this journey and what it's like combining all these things. Yeah, absolutely. So CGM stands for Continuous Glucose Monitoring. And it's just this small device I'm actually wearing one for those who are looking, but you can put it
Starting point is 00:03:53 on the back of your arm. You do it at home and it lasts 14 days and essentially measures your glucose 24-7. And so I talk about this as it's an ability to get a window of what's happening on the inside. We're often measuring things like weights, which is kind of more reflective of what's on the outside or we're looking at ourselves in the mirror, or maybe we're only getting a snapshot in time of what's happening on the inside.
Starting point is 00:04:15 So finger prick glucose, or you go to the doctor and you get a lab panel. It's telling you what happened in that very moment, where CGM is more giving you a movie picture. So similar to something like an AppleGM is more giving you a movie picture. So, similar to something like an Apple Watch where you're getting a movie picture of your heart rate, that's kind of the closest we've gotten to this continuous data stream. Now we're getting that image of what's happening with our metabolic health as well. So these CGMs last four, two weeks, you're getting this 24, seven glucose stream, and now you're getting information into how your glucose stream, and now you're getting information
Starting point is 00:04:45 into how your glucose is changing throughout the day. What various meals and habits and lifestyle factors are influencing your metabolic health so that you can really dial in and fix some of these issues that then will have a ripple effect on your health overall. Yeah, and this is all real time. Meaning, it's not like you get tons of lag where it's like it measures your glucose and oh, this is what's happening now, but we don't know what happened an hour ago
Starting point is 00:05:11 because it takes an hour to measure it. This is like real time. This is what's happening right now. Yeah, absolutely. Now, you know, this reminds me of, it's like MRIs versus F MRIs, right? So like MRIs, you look at the brain, see what's going on. F MRIs, we could watch the brain as a person is thinking,
Starting point is 00:05:26 as they're looking at imagery, as they're processing things. And this is revolutionized, like brain, understanding of the brain in the mind. I feel like CGMs are kind of doing that for metabolic health. Why measure, you know, before we go into like, you know, working with people and before we use this kind of stuff. Why measure, why is glucose such, why is that the chosen thing to measure in real time? Why not measure other things?
Starting point is 00:05:52 Like what's, what's so special about glucose? There's two parts to this. So one is just the technology itself. So glucose is easier to measure than something like insulin. That's a hormone where glucose is a metabolite and it's just easier from a technical perspective. But when I was thinking about which measurement form in general do I think is the most important for consumers to
Starting point is 00:06:14 be monitoring to really drive true health outcomes and also behavior change, I came to glucose because it's really the central point of our metabolic health. And metabolic health to me me, is that foundation of good health that all other things are built upon. So some of the most common chronic conditions, cardiovascular disease, diabetes, dementia, other neurological conditions,
Starting point is 00:06:38 they all stem from metabolic dysfunction. So if we can get our metabolic health in good control, which glucose is the fuel can get our metabolic health and good control, which glucose is kind of the fuel system that our metabolic engine, so to speak, runs off of, then we can see that big ripple effect in preventing most of these common chronic health conditions. And not only that, but when we prevent some of these chronic health conditions, which is, you know, we're not very prevention focused in the first place, but I think we need to move in that direction.
Starting point is 00:07:05 But we also feel better. So there's the subjective experience that comes with optimizing your glucose values of stable energy levels, better sleep, better mood, anxiety, mental health, brain fog. So you feel better, but then you're also having these longer health outcomes that are a more optimal range if we can measure this metapolite. Okay, so essentially what you're saying is a lot of the things that we tend to want to pay attention to and measure tend to be downstream of what is happening with our glucose. In other words, to put it plainly, if we could look at glucose and work with that, we kind of directly work with
Starting point is 00:07:47 all these other downstream things that people tend to complain about or have issues with. You mentioned anxiety. I want to focus on that for a second because I have an interesting story. When I work with clients, we didn't have tools like this. We had to go through trial and error, asking questions. Now, obviously when you're working with people, you can work with their behaviors. If there's a human component, you can guide them,
Starting point is 00:08:12 but you're like so limited by their awareness. You're awareness, your experience. So it's like this long process. And I remember I had this one woman that we were talking, I was working with her, and she would kind of deal with anxiety. Didn't necessarily want to go to medication. We tried all these different things. And I remember reading an article about how starting your day off, I can't remember the article or where I read it, but they
Starting point is 00:08:37 talked about how starting your day off with a high protein moderate moderate fat, breakfast, with stabilized blood sugar, or helps stabilize blood sugar throughout the day, and how these swings in blood sugar could contribute to anxiety. It's literally what the article said. So what the hell? Now, this is a member I've been working with this person for months.
Starting point is 00:08:56 So I said, hey, instead of having your yogurt, fruit, breakfast, let's have just eggs, and let's have nothing else. Let's just have just some eggs and that'll be your breakfast, maybe some bacon, and see how that affects you. And her anxiety was significantly impacted in a positive way from that. That took me forever to go through, whereas I could have literally had a CGM and seen your breakfast is causing these crazy ups and downs, that might be contributing to anxiety. And you see that when you work with people? Yeah, absolutely.
Starting point is 00:09:31 It's extremely common that those swings specifically, so it's the up and down movement in your glucose that can trigger those feelings of anxiety or just like jitteryness, energy dysfunction. So often that spike in glucose can lead to kind of those feelings of like brain fog, feeling kind of off. And then it typically is followed by glucose crash. And that's where a lot of the anxiety can get sparked. People just feel really cruddy in those moments.
Starting point is 00:09:56 And then usually that also triggers cravings. And the body is wanting more energy because it's seen as a dip in glucose. And so then we kind of end up in this cycle. It really starts that roller coaster. That also triggers cravings and the body is wanting more energy because it's seen this dip in glucose. Then we end up in this cycle. It really starts that roller coaster movement throughout the day, especially if you're starting the day off with that spike in crash that can trigger a negative spiral. When you can see it, like you're saying, the data is so much more powerful to actually then be able to adjust it and then compare it the very next day.
Starting point is 00:10:25 If you can fix that and see how you feel and enhance that mind-body connection of, okay, when my glucose looks like this, I feel like this. Now we've started to enhance that connection and eventually you don't always need the data to understand better how you feel, but a lot of times people don't understand how they feel. That's the hard part. I've had so many people who are like, why do we need to monitor our glucose? If I know sugar is going to spike my glucose, and I know that's a bad thing, and like, there's not that much of an effect.
Starting point is 00:10:55 And I'm like, you'd be very surprised how little you actually do know. You put it on and you're like, oh, I didn't realize that that spike that wasn't soda. Maybe it was a less obvious glucose spike moment that my glucose was rising. And now that's why I feel that way, you know, putting that together is not as obvious as it sounds. How did we make the leap? Because if you've been training people for a long time, you probably remember having a client that was diabetic who used this tool.
Starting point is 00:11:24 How did we make the leap of, oh, this is going to really impact everyone, not just the, we knew it was an important tool for diabetics. And so anybody who's been a diabetic is probably familiar with the CGM, but now we're introducing it to the masses. What was the transition of like, holy shit, this could really help the general population. We've got to move it in that direction. Do you remember what that transition was like? Yeah, so for me personally, I was working in hospitals
Starting point is 00:11:50 in healthcare. I'm a dietician, so prior to starting NutriSense and worked mostly using CGMs with type one and sometimes type two diabetics. And they're extremely useful for diabetes as well. But as I was getting frustrated with the traditional healthcare system and all the pitfalls there, which we can get to,
Starting point is 00:12:11 I started trying to think about how to solve some of these root causes so that we didn't end up in this super reactive place. I was catching people, you know, 30 years later than I should have. 90% of diabetes cases are estimated to be preventable. 90%? 90% and that's extremely frustrating when you're trying to help people.
Starting point is 00:12:34 So for me personally, I eventually left healthcare, working at a different startup, working with clients still, but was trying to solve that root cause. And that's where I came to glucose. It's kind of that 80, 20 rule of addressing metabolic health. And I started wearing them myself. I had friends in the healthcare space that would write me a prescription. You still need a prescription for them. So it's a self-experimentation.
Starting point is 00:12:57 Self-experimentation for me. So you had been one of the first people to be messing around with that. Yeah, and you Googled, what are normal glucose levels for non-diabetic's nothing. Absolutely nothing. First, I had to completely figure out what was even normal because it just didn't exist.
Starting point is 00:13:12 And then I started putting them on my mom and my brother and my friends and my family and started to see different patterns. And that's when it became really aware that we don't all have the same glucose. Do you remember the first thing that kind of blew your mind on yourself? Because I remember having that with it.
Starting point is 00:13:25 We were like, what the hell that's so weird? I would have never guessed that food. A lot of things, yeah. Yeah. But one of the first things I remember because before this, I was doing the finger pricks. So like the glucometer checking my glucose fairly often. So I thought I had a good idea of what my glucose levels were going to be.
Starting point is 00:13:41 And then there were so many moments that I missed because you're not getting that movie picture. And remember one was pineapple. So I remember checking kind of before I would eat something and then an hour or so after eating to try to guess how that food affected me. And with pineapple, it was like 80 beforehand, 80 an hour after. So I assumed doing pretty well.
Starting point is 00:14:03 Remember the first time I put a C jam on it? And I ate pineapple, it's actually shooting up extremely high and coming back down really quickly, which is a sign of a good metabolic system. So that's what I would call an undesirable but healthy metabolism, normal to have glucose spikes to something, but we don't want to do that constantly all the time because then we're going to veer towards metabolic dysfunction. Yeah. But I had no idea that I was having such a big glucose fight
Starting point is 00:14:28 to some foods like that, that you're just missing when you're trying to finger prick. Well, the other part to that too is when you're doing the finger prick, you tend to measure your glucose when you think you should. And so like in other words, after eating, okay, well that makes a lot of sense. But a lot of things affect glucose, not just your blood glucose, not just food, right?
Starting point is 00:14:49 Like I had a client who was starting to monitor because they were pre-diabetic. So they started to monitor their blood glucose. And this person had a tendency to go to the gym and overdo it. Okay. And we'd have these conversations. Anyway, once they became or were diagnosed as pre-diabetic, they overdo it even more in the gym and over do it. Okay. And we'd have these conversations. Anyway, they once they became or were diagnosed as pre-diabetic, they over did even more in the gym. And they were, they couldn't believe that their blood glucose spiked post hard intense workout. They didn't make any sound. I don't
Starting point is 00:15:16 need anything like what's going on. And then they had to, you know, basically what was explaining them was what? It was a lot of stress. Your body went to a stress response. Your liver dumps a bunch of glucose into your blood because you're stressed, because it's over overworked, and now you're making things worse. I mean, a lot of people don't know that. They don't know that there's lots of things that affect blood glucose aside from food. Did you see that when you were experimenting, and were you like, oh, this is weird. Yeah. And I think stress of all factors is really the most surprising components of glucose responses that people take away. Not expecting that just like chronic, consistent stress
Starting point is 00:15:55 is going to be driving glucose up. A lot of people have no idea that that's having a real physiological effect. Like we all know stress kills, stress is bad, probably stress out less, but being able to actually see it is really, really powerful for people, including myself, and then also implementing
Starting point is 00:16:13 some stress management techniques and seeing your glucose improve. Well, then also to the, I think the most important part is recognizing your behaviors after that. Because I think that's the part, there's a part of our community, the fitness community, that wants to speak to just calories in versus calories all the time. And you know, oh well, why are we even having this conversation about glucose?
Starting point is 00:16:37 If the calories are at a deficit, I lose weight if they're at a surplus, I gain weight. So why all this nuance? But this nuance drives so much of our behaviors, which is what we like to speak to so much. And so I think what's even more important than, oh, you had this crazy glucose spike in crash. It's like, oh, then how did you respond to that? Or what did you eat after that? Because of those things that I think really impact the client. Exactly. Yeah. And I, I definitely believe calories matter. Of course. Yeah. Yeah. Like, absolutely. We've all probably cut calories and seen what happens
Starting point is 00:17:08 The real yeah, they're real and they're real for everybody But how there's different better and easier and more difficult ways to monitor calories Yes, like what we're saying with the woman with anxiety and we see that all the time. If you're on this glucose roller coaster and you're having triggering moments of anxiety and that's making you wanna eat more, it's really, really difficult to actually manage calories. Right. Or if you're in some sort of state
Starting point is 00:17:37 where your glucose is actually high, even though you're not giving your body energy and you're all jittery and you're in this weird mood, that's going to affect your ability to do these things as well. Is it going to make it easier or harder to maintain a lean body if you feel like crap versus if you feel good? Think about it this way. Are you more likely to work out and eat right if you feel good or are you less likely
Starting point is 00:18:03 to work out and eat right if you feel good, or are you less likely to work out and eat right if you feel good, right? So this drives how you feel, how you feel drives your behaviors, and then the behavior is drive the calories. Yeah. Calories inverse calories out now. We'll talk about what is probably happening. Like here's two scenarios. Somebody eats something, okay, and less than a half hour hour later, they're craving or wanting something again versus somebody eats something, and they feel satisfied half hour hour later, they're craving or wanting something again, versus somebody eats something, and they feel satisfied for the next two, three, four hours. What is probably happening on their glucose monitor?
Starting point is 00:18:34 Yeah, usually it's more stable if you're feeling satisfied. And then the other thing that happens a lot too is people mindlessly like grays, or you know, they're not thinking about those calories. And then when they see them, you're having these little, like, bumps throughout the day. There might not be big glucose spikes,
Starting point is 00:18:50 but you're never actually getting back down to those normal glucose levels, because you're always snacking. That helps bring a lot of awareness to people too that, oh, those, like, bites here and there, add up, they matter. And so, kind of of both senses is helpful, powerful data reinforcement for people
Starting point is 00:19:07 to actually stay on track. And the other thing with calories, and especially people who may be been overweight for a while or been trying to lose weight, regain it, try to lose weight, regain it, is there's such an emotional component to weight and calories. And so for a lot of people that have been struggling with this
Starting point is 00:19:25 and you give them a different number to focus on, that's going to have that correlation with weight at the end of the day versus the scale. Like I'm sure, you know, we can get on the scale and like I'm like, I'm two pounds heavier than I was yesterday that I'm like, I know, I'm not actually two pounds heavier, I can take in the different nuance, but not everyone can do that.
Starting point is 00:19:46 They might weigh heavier this week and that sends them spiraling in an opposite direction and it brings a lot of guilt or shame and binge eating where glucose levels, people don't have that emotional connection to their glucose levels, which is actually a very good thing. You know, that's such a great point.
Starting point is 00:20:05 This is something we've talked about this before many times, and it took it over a decade of training clients to utilize this kind of reverse psychology with a client that is trying to lose weight. Instead of them counting calories, some of them focusing on the scale, I would add things to their diet and have them account like protein.
Starting point is 00:20:19 So I don't care about anything else that's going on, I don't care about scale, I don't care about this. I just like, you weren't getting enough protein. I want you to hit 150 grams of protein and just focus on that. And then what would inevitably happen is they would end up replacing other bad choices, which would naturally reduce their calories within them would make them lose weight.
Starting point is 00:20:35 And then also, they think magically, they're losing weight. And even just telling people, hey, I don't care about the scale. It's just get stronger in the gym. Like a totally different metric that they can connect to that doesn't feel as triggering. Yeah.
Starting point is 00:20:48 You know, you mentioned something about, you know, the emotional connection to things and that psychological, mental component of all of this. And you also mentioned the limitations of, or the limitations that maybe that were placed upon you in the system that you started in which was the medical system So I have two questions for you one is do you often feel like you're as much of a psychologist or therapist as you are a dietician and then two What were the big limitations and was it that when you were in the medical system? Yeah, so starting with the first question
Starting point is 00:21:24 I definitely feel like a therapist, most half of the time, maybe more than half of the time. I don't know if you guys have a similar. Oh, yeah. That's all of it. Yeah, I have to say. It's all of it. Information, knowledge and education is important.
Starting point is 00:21:38 So that's the first piece of it. And that's where the data itself is giving you objective information. And then you're adding expertise on top of that, but that only gets you so far. You have to really understand the human side of things, and the human side of things are complicated and messy and nuanced. And people are people.
Starting point is 00:21:58 They don't live in a vacuum, and that's part of the problem with research, too. Research is done in a vacuum, and it doesn't consider all of these complicated variables and factors that are part of the human experience. So a lot of times, yeah, you have to talk about what's going on in somebody's real life. You have to talk about mindset. You have to talk about emotions, and you have to talk about what's realistic and sustainable if you actually want to see those long-term effects. So a lot of what we do is helping people find like they're why the real true motivation behind this, focusing on building that intrinsic motivation. So it's not, I'm somebody, or I have to go to the gym today, it's I'm somebody who works out, like this is now part of my identity. Maybe it's not, I can't eat a cookie tonight. I'm somebody who values health, and this is part of my identity. Really helping people build
Starting point is 00:22:54 that intrinsic motivation is mostly psychological, and it's mostly really getting to know them as an individual and focusing on what matters to them. And so you could give them the best habits to do. And maybe one of that is sleep nine hours every night with no distractions. But if you just had a baby, that's not very helpful. You know, there are things that are real life that just get in the way. Or maybe it's don't eat after six p.m. And it's like, well, I don't get home until 8 p.m. and then my family's counting on me and you know,
Starting point is 00:23:27 they're sleeping. You know, you just reminded me of my experience when we first got introduced, you guys over a while over a year ago and we first started doing the CGMs and I don't know who's responsible for the messaging in the app, if it's one or many people that do that,
Starting point is 00:23:44 but even the way you guys communicate about like spikes with that, like I wish I remember the exact verbiage, but I remember it was it was so like that where it was, Hey, how was your night tonight? We noticed that you know, it was like asking how I was feeling. It was like a good coach. Yeah, no, it was it was it. And I was like, wow, that's like how I would text a client, you know, like I wouldn't just be like, Oh, you fucked up or you did that, you know what I'm saying or why did this happen? What did you eat? Yeah, it wasn't like that.
Starting point is 00:24:07 It didn't come off that way at all. It was like, oh, they're like asking how my day was. I'm like, oh, my day's fine. And I was like this, it was a really interesting encounter for me. That was like one of my first experiences of your guys' team reaching out and noticing something off. I wish I remember exactly what I had did.
Starting point is 00:24:23 I think I just ate, I think I got up in the middle of night and actually ate late or something. And they were like, yeah, we noticed that this was going on or something was off with my sleep, but. It was those gummy bears. It was such a cool approach on that. And you could tell that there's that blend of the psychology with also the data that is so important
Starting point is 00:24:40 that if you just speak to the data all the time, you're potentially missing out on so much. Yeah, when you worked in traditional medicine, you weren't able to coach people through the process, right? No, both pieces are kind of missing there, in a sense where you don't have the luxury, especially because I worked in patient, so I worked in acute care hospital setting,
Starting point is 00:25:00 mostly ICU's or rehab floors, as opposed to outpatient where you get like an hour sit down with someone. Even that is very limited. You don't get a lot of time with people. They're distracted. When people are sick, that is not usually the time that you want to come in and help motivate them to revamp their lifestyle.
Starting point is 00:25:21 You know, they just usually got some bad news or they're not feeling well or something's going on. So even this psychological aspect of it was very limited, very challenging. And even thinking about, you know, I've done traditional counseling as well outside of the hospital. And that's limited, too, because you don't get very many touch points with people in a traditional way, especially if insurance is reimbursing. You might get like one or two sessions a month that insurance will reimburse for up to like eight weeks. And it's not very long. You don't really get to know a person very well. And it takes time for them for people to trust you and be able to be honest with you.
Starting point is 00:26:02 And for you to really get to know them and help them in a way that's meaningful. And so that's kind of why when we were building this, it's coaching is texting through the app, like you mentioned. So we will do like phone calls and video calls with people as well, but the primary source of communication is this texting format because it's live, it's async, it can be quick. We can look in real time what's going on, you can format because it's live, it's a sink, it can be quick. We can look in real time what's going on. You can respond when it's convenient for you and we can have a lot of contact pieces. Right.
Starting point is 00:26:32 And then you find out if that was just so anomaly or also, and I'm consistently doing that and there's something that I may potentially need to change whether my eating or what I'm doing late at night, I just think that was powerful. Well, this is just a powerful tool. The limiting factor, because I mean, I trained and coach people for a long time, and I would text them and talk to them. But the limiting factor was the filter of their own awareness. And then my own experience and awareness.
Starting point is 00:26:55 Well, yeah, like that exact example I'm using, had I not had that on there, I would have just been like, I didn't do anything. Yeah, out of the normal. Yeah, I felt notifying. Yeah, yeah, yeah. It was cool. You wouldn't know. And you're a self of the normal. Yeah, I felt notifying. Yeah, yeah. It was cool. And you would know, and you're a self-aware hell. Right, right.
Starting point is 00:27:08 Fitness individual. Right. Let alone the average person who's just never really paid attention to this kind of stuff. So you would ask, unless it was a super loud signal, you know how many times people come in, I tell you what, eight at a 10 times, you do an assessment, right? When people come in to potentially work with a trainer or a coach, and you would ask them, and I learned how to ask more questions to get better answers because I always get the same answer
Starting point is 00:27:32 and I was like, this can't be right. I'd be like, hey, are there any areas of your body that you experience pain? Eight at a 10 times, no, everything's fine. So then I learned eventually to go, how about your neck, about your shoulder, what about your left shoulder, what about your shoulder blades? And then I'd be like, oh yeah, there's a little bit of pain there.
Starting point is 00:27:47 Oh yeah, that hurts sometimes when I squat or sometimes. And it was always like, I have to kind of dig deeper. But I couldn't imagine having a tool where I'd look at it and be like, well, it looks like physiologically, there's this pain sensors that are coming out of these areas here and then them being like, oh yeah, that does kind of bother me. In this case, it's like, I don't have to ask,
Starting point is 00:28:05 or you don't have to ask somebody what's going on. You could literally be like, hey, we noticed these spikes in your glucose at this time. What can you tell me what was happening at 6 p.m. last night? And like, why didn't anything, well, did something stressful happen? Oh, yeah, I got an argument with my daughter
Starting point is 00:28:22 or what happened this morning? Well, nothing really, how was your sleep last night? Oh, yeah, I woke up like four times and I had poor sleep. So it takes that time that it used to take me months to be able to kind of work with somebody and develop that awareness. You do it right away, which I think is pretty cool.
Starting point is 00:28:40 Yeah, it's powerful for both the clients and the healthcare professional, the coach. Both people need that for it to be effective. So for the client's perspective, like you're saying, they're not usually trying to manipulate you or hide things from you. Just the awareness piece. I'm sure you've had people try to track what they're eating and it's also almost impossible. They come back with their like perfect females
Starting point is 00:29:05 and did you eat anything to eat that? You know, did you eat anything after it? And it's like, oh, maybe I might have. They're not usually capturing the full story. And even if they are capturing everything, just the ability to like actually measure it and eyeball it and know what's happening, it's just a disaster.
Starting point is 00:29:22 And so without the good information for the coach though, it's hard to help the individual. First, you need the right inputs to really be able to coach them appropriately. So when it's easier for the client to have this information just streaming from their body so they don't have to do as much work, it's easier for them, you know,
Starting point is 00:29:41 they're not forgetting things as much and then same for the coach. Now we actually have real data to point to and talk about. And it makes them so much more powerful. And so together, that's just like a super synergistic effect. Yeah. So because you've obviously done both so you can see the difference. How much more effective would you say are you as a coach or, um, you know,
Starting point is 00:30:04 a health practitioner now that you are able to point to real time data? How much more effective is it making you? Yeah, it's not even comparable. It's a completely different experience as a coach. So much better, so much easier to help people. For a similar way of what we were just talking about where you can point to, yeah, what happened last night? Like, or like, what happened last
Starting point is 00:30:27 the whole weekend? You can point to specific examples. But in addition to that, it helps build that real motivation for the client, which then makes your job easier as well. You're not there as just the only external motivator for them trying to get them hyped up, trying to get them staying on track. But when somebody sees that, oh, when I do swap my breakfast for something that's higher protein and I have even glucose levels and I feel better and I ate better the rest of the day, it's a lot easier for them to stick to that than when before they're like, I'm starting to feel better. I don't know what exactly might have done it. Let's say you see someone once a month, they're like,
Starting point is 00:31:05 yeah, I lost two pounds, I'm not really sure which thing I changed actually worked and which didn't. A lot of people do a ton of things in the beginning when they're eager. And then it's like, well, what habits do we need to do long-term to see real results over time? And they can't keep up with all the things
Starting point is 00:31:21 they might have done in the beginning. This helps really be like, these are the three things that really, really work for me and I know they work and so I'm less likely to fall off. This is so, this is so powerful because the filter of how you feel affects how you perceive everything that's going on in your life. So I've literally seen clients have similar interactions with their kids, but because they went into one feeling great or they went into another in your life. So I've literally seen clients have similar interactions with their kids, but because they went into one feeling great or they went into another one feeling bad, the perception of the interaction was positive or negative.
Starting point is 00:31:54 And we do this throughout life. And so then what ends up happening is you ask the person, well, what happened? Why do you feel this way? What's going on? And then they make the reverse causality. Well, it's because this happened. Not realizing, no, you went into it, already feeling a particular way.
Starting point is 00:32:10 This allows people, and then here's another part to it. Sometimes people feel a particular way, and oftentimes it's poor, they don't feel good for so long that they have no idea. They don't know what good feels like, and so it's like, I feel more, I feel fine. Not even knowing what it can actually, what good can actually feel like. And you can show them with the data, which allows them to make those connections
Starting point is 00:32:33 and be like, oh, wait a minute. This is what it feels like to have stable blood glucose throughout the day. And having the subjective measure between the two of you, between the client and the coach also helps to remove any sort of feelings of like defensiveness that sometimes comes out. Totally. Because you're like, well, we're just we're looking at it together.
Starting point is 00:32:50 Like, you know, it's not me telling you what to do. Nobody likes to be told what to do. Even if you hired someone to tell you what to do, nobody likes it. So it really helps create a more neutral ground for people to work together as well. Yeah. Okay. around for people to work together as well. Okay, when you talk to earlier about spikes and drops in glucose and how that becomes kind of like this cycle, what's happening to the body? Why does this starting the day off that way tend to continue throughout the day?
Starting point is 00:33:19 Why is it, when the spike happens? Why does it then follow, why does the drop follow typically afterwards? And then why does that trigger behaviors that then cause a spike and so on? Yeah, so typically in that situation, what's happening is the body is overcorrecting a little bit. So especially if we break a fast, like an overnight fast, with just carbs as the first thing to eat. So focusing on protein is again, what we always tell people because it can help blunt that effect. But let's say you start with a glass of orange juice or a sugary coffee or sweetened yogurt. Breaking that fast with some sugar typically sends the glucose up really quickly because there's nothing in our digestive tract to slow down
Starting point is 00:33:59 that digestion. We just gave it some quick sugar and we see that spike. And then the body tends to correct by then releasing a bunch of insulin to bring that glucose down really quickly. And then often what happens is you can overshoot a little bit because the body would rather get that glucose down and overshoot than undersecrete insulin essentially and not get it down.
Starting point is 00:34:23 And so usually then if you are insulin sensitive, metabolic healthy, you'll see that dip as your body is trying to adjust itself. And then that can stimulate cravings and hunger because now your glucose is below what it should be. And your body's reaction to low glucose levels is to eat. I need fuel. I need energy. And then that can end up being this kind of rollercoaster way
Starting point is 00:34:46 if that people are on. So if we can prevent that glucose spike in the first place and just get more even glucose levels throughout the day, then that sends people, you know, they feel better. They're not stimulating that craving afterwards. And we can kind of set you up for success a little bit better. You know what this reminds me of? You remember when you first got your driver's license and they talked about what to do if
Starting point is 00:35:10 you're car started to hydroplane a little bit on the freeway. Of course, overcorrecting. Yeah, like don't turn the steering wheel too much because then you'll backle come out and then you try and turn the other way and the next thing you know you're spinning. It's almost like that's what's happening. It's like correction, over correction, over correction, now you're spinning. It's almost like that's what's happening. It's like correction, over correction, correction, over correction. Now you're spinning all day long. So how you start the day makes a big difference on how the rest of the day tends to unfold. And you're finding that working with thousands of people. Yeah, absolutely. Okay. This is also how, so the funny part about
Starting point is 00:35:38 what we're talking about right now, you brought me back to an old memory for me. So I struggled putting weight on for most of my life. And this was well before CGMs are using this as a tool and this hack that I have figured out, this is totally not healthy. I'm not recommending this to anybody that's listening to this podcast. But because I struggle with getting enough calories in, I figured out this thing and I used to do it when I worked over at the Sanatrice location, I go over, I'd have one glaze donut, a sugary drink, and a bagel.
Starting point is 00:36:05 And what I recognized was even that calorie bomb, I was hungry again in like an hour that I could eat another breakfast. And if I had like a basic breakfast, I wouldn't want to eat till like noon again and I'd be so low calorie. You did the opposite. Yeah, so it caused me now that's a terrible strategy
Starting point is 00:36:22 for someone who's trying to manage weight and their blood sugar, but it was this hat, and this is again, I didn't know what I was doing. I just finally figured this combo out, like, man, when I have this weird combination first thing in the morning, it makes me want to eat again, and I kept eating, and it was the only way I could bulk up. And that's another example of a different strategy
Starting point is 00:36:39 where a calorie isn't always a calorie in that sense, where some calories make you more satiated, you eat less, which then again it matters. Calorie wise overall, where some actually make you hungrier and make you want to eat more. Sometimes just a bite of sugar is just like makes you want to eat a ton of sugar. That's what the one glaze donut was like. It sent me wanting to eat so much more and then I would eat another meal after that, which was wild.
Starting point is 00:37:05 Okay, so here's something that I find most interesting about C.J.A.M.s. because I learned, you know, when I learned my basic nutrition education and fitness, you learn about the glycemic index and how different types of carbohydrates and sugars affect different people. And then when you train lots of people, years and years, you start to realize, and this is a lesson you learn over and over and over again, until it finally penetrates your thick skull,
Starting point is 00:37:33 is that, wow, people are really different. This part, I know it says this in the textbook, but I'm working with these people, and I've seen enough people to know that this doesn't always work for everybody. Let's talk about the strange individual variances of how people's blood glucose reacts to different foods. Do you remember seeing the first time when somebody ate something like, yeah, oatmeal's
Starting point is 00:37:57 not supposed to make your blood sugar spike more than candy, but it seems to be doing that for you, like something else. Yeah, absolutely. And just to touch on the variation between people, it's wild. And that was one of the most eye-opening experiences when we started putting CGMs on more people. We started to accept our first clients.
Starting point is 00:38:15 Like I was saying, there wasn't a lot of data out there for what to expect. It's actually pretty predictable what's gonna happen when somebody's a diabetic because this system no longer works as well. So glucose goes up kind of almost every time you eat. But for a non-diabetic, you really, it can really highlight the variation between people and there's no one size fits all approach.
Starting point is 00:38:38 And so just the initial example for myself, there are a variety of things that go completely contrary to glycemic index. So I respond better to bananas than I do to strawberries. I respond better to white rice than I do to quinoa. And there's a variety of I respond better to white bread than I do to potatoes. And so there's just learning the ins and outs for myself. But then you start to get other people's examples and you're like, oh, but my pattern is not the same as your pattern.
Starting point is 00:39:10 And this is where, you know, low-car versus keto versus high-car versus how many carbohydrates are perfect for me. Also varies a lot. Like where that sweet spot is of how much total amount in addition to which specific carbohydrates work best for you is completely different from person to person. that sweet spot is of how much total amount in addition to which specific carbohydrates work best for you is completely different from person to person. What's coming to me too when you're saying that, Cara,
Starting point is 00:39:30 you gave your examples. White rice, you respond better to than quinoa. White bread, which is like the devil, when you think a lot glycemic index, right? You responded better to than, I don't remember what else, what it was, it was, it was, it was, it was, it was, it was. Okay, imagine if you were struggling with weight and you're working with a coach who doesn't
Starting point is 00:39:49 have this tool and you're like, you know, I just feel better when I eat, you know, one of the bridge, when I eat one of the bread, I feel way better than the potato that you keep telling me to eat. The coach is going to be like, you don't know what you feel, you're full of crap, just listen to me, do what I'm doing, I'm telling you. And you would be stuck in this weird position where you're like, do I know what I feel? I guess I'm just ignore myself and listen to this expert, even though it's making me feel worse and am I feeling worse?
Starting point is 00:40:18 Like, could you imagine being in that position? Yeah. And then it's like, which thing is making me feel worse? Like even getting to the point of like knowing that it's the Sandwich or the bread that is making you feel a little bit better is already a level that most people are probably not getting to It's like I just kind of generally feel bad today compared to yesterday I have no idea what's driving it and so being able to really understand that and that's where we have a lot of people who come in and they expect to leave with a more restricted diet, and they usually leave with a more liberated diet,
Starting point is 00:40:51 which is super powerful. How do you mean, basically, just like what you said? People come in and they're like, I'm gonna use this tool, like I'm ready to do it, but I'm not ready to give up my chocolate, or you know, I'm not ready to give up my white bread, but they're expecting that, you know, that's what they're gonna have to do. When in reality, but they're expecting that, you know, that's what they're going to have to do.
Starting point is 00:41:05 When in reality, they're finding, oh, I can have that thing. Maybe it's just in a different situation. Or maybe I actually can eat more than I thought I could. A lot of times for our people who are training a lot, you know, they're really stressed. They're watching everything. They can actually potentially eat more than they thought they could eat. And that's actually going to help kind of relax some of that stress response because they might be overcutting or even over underdoing carbohydrates. Sometimes you add in more carbohydrates and you have better glucose response. Oh, interesting. Because then that really restrictive stressed mode, you know, it's a form of a hormotic stressor essentially. And so especially women,
Starting point is 00:41:46 if they're really lean, they're training a lot and they're doing sauna and they're doing cold plunge and they're doing lots of fasting and they're not eating any carbohydrates. Sometimes they're in this really stressed state where we've added too many things and we're starting to tip the glass basically of your stressor allotment. And then we're seeing that glucose levels rise. It's not just psychological stress that can make your glucose levels rise.
Starting point is 00:42:09 It's physical stressors on the body like that. So sometimes we'll add in some more carbohydrates, maybe add in a more relaxed training day, and glucose levels actually improve. So just the variability of what's working for somebody, both within specific foods, but their routine, the different things that are essentially driving them towards success or away from success,
Starting point is 00:42:32 just very so much. How often does food pairing make a difference too? Like where somebody, there's a food that maybe they think that they can't have because it's affecting them, but just simply by adding some almonds or adding some meat to it completely changes their response. Yeah, and that's a huge part of the app. People actually maybe might be able to eat the things that they love if they do it in a
Starting point is 00:42:52 specific way. So, some of the hacks are eating protein first, going on a walk afterwards, or timing it where you do your training session before maybe a larger meal that you enjoy eating. It doesn't necessarily mean that you can never eat that. It just means that we might have to be a little bit more thoughtful about how we're consuming it. And again, that's where, like, if you have the data alone and not the human element to help you troubleshoot some of these things,
Starting point is 00:43:18 you might be walking away with incorrect conclusions. And that's why from the very beginning, I was adamant with my co-founders that we include humans because I knew that that would actually set people potentially off in a path of poor health outcomes. And that's not why we started the company. But last thing I want is that the food that you absolutely love the most, you know, you have a glucose spike too, all you see is the data. And you think, well, I guess I can never eat dark chocolate again. And now you're sad.
Starting point is 00:43:46 Yeah. So as a trainer, it always felt like it was, you know, human versus tech. And I, you know, my argument was, when it was like that, I was like, human's going to win. I think human's always going to win because of the human component, the coaching, the guidance, we can work with the behaviors. And then what was present to me was like, no, no, no, you use them both. And I was like, oh, yeah, well, that's 100% the future of how we're going to be effective when you look at the data on diets. And I don't care what diet it is. It could be paleo, keto, carnivore, vegan,
Starting point is 00:44:21 whatever. The fail rate is like 85% or more after about a year. Like across the board. It's like 85% or 90% across the board. You guys, and you know, let me know if this is not okay for me to share, but you guys have grown like three acts in a very short period of time. Is it because you're seeing that you're actually, your success rate's much better than that?
Starting point is 00:44:40 Because nobody's been able to crack that. Nobody has been able to break that 85 plus percent fail rate. I would argue except for like really good trainers and coaches, but that's more an individual basis. Are you guys seeing that, oh, we're doing better than that? Yeah, absolutely. And that's kind of part of what our goal is is to actually help people see those long-term success.
Starting point is 00:45:01 We're not here for that like quick fix, for that initial aha moment, for that lose five pounds, and then good luck. I hope everything's okay. We're there to help people on that health journey, which doesn't necessarily mean where a CGM forever. Part of that is the coaching, the intermittent use, checking in. But so many customers, testimonials, a lot of what they say is, now I don't have to die it because it doesn't feel like a diet when you're actually finding what works for you
Starting point is 00:45:31 and fitting it into your lifestyle, and then that's sustainable. And now you're actually seeing the health outcomes that felt difficult to attain before because you're trying to fit it into this like rigid, diet or rigid structure, which I think is part of the reason they fail so much is because we're not actually into this like rigid diet or rigid structure, which I think is part of the reason they fail so much is because we're not actually shifting the psychology aspect of it like you're
Starting point is 00:45:50 saying and we're not personalizing it to us. We're also not adjusting it to how our lives might change. So not only do we need to be flexible in knowing that what works for you is not going to work for Adam and it's going to be different, but also that you as an individual are going to change over time. You know, simple things like seasonally, our bodies change, or the food that's around us might be a little bit different, or as you go through different life stages, especially for women going through menopause, or even monthly menstrual cycles, or once you age, things are different.
Starting point is 00:46:26 If you have health improvements, what you needed to get to that health improvement might not be the same habits you need to maintain the health improvements. How do you do, okay? So I feel like I'm due again to wear against it. It's been off for me for a while now. And what's making me think that is like, you know, and I wonder if this is like a challenge that you have with this is that when people are motivated to figure things out, solve it, work out, get all this like, they wear it. And then when they go off, they fall off the wagon, then they stop wearing
Starting point is 00:46:58 it, which I would think that God, this is, that's probably some of the most important time for you to wear. Even if you're not eating well, is at least wearing it and paying attention, so you become more aware of what you eating, you know, non-restrictive, or you just kind of eating whatever looks like in your habits. Like, so I wore it for almost a year consistently, so I got to see that, you know, and that brought better awareness to me of like,
Starting point is 00:47:21 oh wow, these are certain things that I just need to like really watch out for for because this throws me way off if I eat this way. Even if I'm not on my hardcore training and hardcore diet, do you find this is one of the challenges as people tend to not use it when they need to find that out? Yeah, I think what works for people for that long-term accountability piece
Starting point is 00:47:42 just differs from person to person. So really how we tend to recommend using it in general is first there's a knowledge gaining education piece. You're learning a lot about yourself and the time that it takes to do that really depends on the person and their situation and how much information they knew ahead of time. And then it kind of shifts into the behavior change phase, which again is the powerful part of the data for my opinion.
Starting point is 00:48:06 And that's the game changer for the coach, just having something that actually helps somebody create sticky habits and build that motivation and accountability, that feedback loop of, I know that this is gonna spike my glucose. I don't want to be sent on this spiral, this roller coaster, so I'm not gonna do it. It's so much easier to say no to things when you have that data on.
Starting point is 00:48:27 So a lot of times, yeah, we recommend people kind of shift into that behavior change component, but unfortunately, the hardware is expensive. So not everybody is going to use it consistently just for that accountability aspect. Some people do. We have people who've been with us since the first day. We took customers that are still here. They've never taken one off. I mean, they take it off and replace it with a new one. Because they're like, I don't care what the cost is. It makes me accountable.
Starting point is 00:48:55 This is the only thing you have found that makes me not slip off the wagon. So they just wear it consistently. Yeah, I feel like if you know what it feels like to have fluctuating glucose, which will take a while to like if you know what it feels like to have fluctuating glucose, which will take a while to learn, you know what it feels like to have high and low. Once you've connected that feeling and you've done a good job and you've worked with a good coach, then you could take it off for a while and be like, oh, I know what this feels
Starting point is 00:49:18 like. I know what's happening right now. Yeah, but I kind of feel like it reminds me of the similar way I coach to people about actually kind of tracking, tracking your food and calories. And I think that even here I am 20 something years into this profession. And I still go through these phases
Starting point is 00:49:33 because so many other variables change. I guess, which jobs that I'm more sedentary, I have a child, now my life is a little more stressful. This, oh, I'm dieting because I want to get in competitive shape. Oh, now I'm like, you know. So it's a tool that you would you, then you would check in. This, oh, I'm dieting because I want to get in competitive shape. Oh, now I'm like, you know. So it's a tool that you would, you then you would, you can't,
Starting point is 00:49:47 you can't really, exactly. Yeah, like I think, like I see this as a value, like that's why, just as this, having this conversation is now inspiring me. You know what, I'm at a different phase in my life than I was just two years ago when I was wearing it. That's exactly what I'm saying. You know, let me check back in with some of the,
Starting point is 00:50:00 the changes that have happened. So I can recalibrate these feelings that I think I'm having, but be more precise about it. So I see it as like a tool like that. And that's where like a general framework that I always recommend to people, not just with CGMs, is to measure and almost like schedule it in where it's like
Starting point is 00:50:18 every six months or so, I re-measure the things that are important to be measuring. And glucose to me is one of those, but also could be just doing a week of really tracking your meals, like am I on track getting regular labs, doing things like even blood pressure, heart rate, like checking the metrics that are sometimes easy
Starting point is 00:50:40 to forget about, or you can move just a little bit in the wrong direction, but if you never are checking on it and holding yourself accountable that little bit year over year really adds up. And then there's in between that, really having the motivation and behavior change in those sticky, consistent habits
Starting point is 00:50:58 to keep yourself accountable in between. So you had mentioned something earlier that I want to go back to because I find this, this might be fascinating. You had talked about how you mentioned menopause, menstrual cycles. What's interesting about women is that their hormones fluctuate pretty, I mean, reliably, dramatically throughout the month whereas a man's tends to be more consistent. I'm obviously speaking generally, but that's typically how it works. And hormone fluctuations affect behaviors and how we can feel. And can't do they?
Starting point is 00:51:30 Are you seeing in the coaching that you've done, now you've worked with thousands of people? Are you seeing how a woman's glucose is affected by where she is in men'sis, whether it's ovulation or during after? Are we seeing any changes that with that? Yeah, absolutely. And this is documented in the research as well.
Starting point is 00:51:49 We tend to have higher glucose levels and less insulin sensitivity in that luteal phase, specifically. And so, and this is also the time where we have the most cravings. Oh, just gonna say. Yes. And so, you're kind of like stacking
Starting point is 00:52:02 these factors on top of each other. And speaking back to your question of personal insights, this was something for me of tracking it for a whole month. Kind of seeing the differences. I knew it from the research that maybe I could expect that, but then seeing it and then doing another month to be like, well, was there actually that dramatic of a change, but I can see my baseline glucose levels rise
Starting point is 00:52:23 a little bit more. And then similar foods, I'll just have a higher glucose response. It's nothing that's super dramatic, but it's enough that it's noticeable and it is different. Coming back again to the emotional aspect, we have emotional aspect or relationship with food and cravings. And so being able to see that and take away some of that emotional side of it really is seen in the data and be like, oh, it's not just me that feels like I'm craving foods, it's not just me that feels like
Starting point is 00:52:56 I don't have like self control right now, it's like, you know, there's objective data and that feels better. You also, I mean, it's almost never physiological nothing behavior, you end up stacking. So what I mean, it's almost never physiological nothing behavior. You end up stacking. So what I mean, so here's why this is blowing me away because when I would work with clients,
Starting point is 00:53:10 they would mention how they'd have these cravings and then they'd feel irritable or shitty or whatever and or anxiety was higher. And being a coach, understanding nutrition, I'm like, well, the food, let's try changing the food and see what happens. You could literally be making how you feel worse because you have a little bit more of a craving. So then you're like, you know what, I'm going to have these, this candy
Starting point is 00:53:33 or this food that, you know, I really crave right now. And then that could send glucose higher than normal, which then it drops more than normal. Now you're like, Oh, now I'm irritable must be my, my cycle, but now I'm going to eat more of it. And then you cause this kind of like negative feedback loop throughout the day, where you could actually, a lot of your symptoms could be attributed to not necessarily your hormones, maybe some of it, but a lot of it could be the behaviors that follow
Starting point is 00:53:57 and the foods that you eat as a result. And that's where the data can be really empowering. It's actually like, okay, I'm not gonna do that thing because I know it's gonna send me on the spiral and then you feel better. It's actually like, okay, I'm not going to do that thing because I know it's going to send me on the spiral and then you feel better. It's that positive flywheel. They can go in both directions. You're same with the habit stacking. Sometimes like the negative habit sends you spiraling and the positive habits also send you spiraling, but in a positive trajectory. That's part of the reason starting the day off correctly is
Starting point is 00:54:23 helpful too, because we're sending you on that positive flywheel as opposed to the negative flywheel. So yeah, I was gonna ask that. So if when you are coaching someone that or a female that is going through her period time or getting ready for that, are there strategies that generally you tell them like, hey, do this, do that, this will help out. Are there certain ones that you go to? Yeah, and it's really, it's the mindfulness awareness piece that is the first part that's the most important. For letting them know this connection exists, this is very real. So helping
Starting point is 00:54:55 people track that, you know, you can track in our app, kind of where you're at. So building that awareness and seeing those patterns, that already helps people, because it's a similar information. It's focused on protein. It's, don't send your glucose on the roller coaster wave. Don't eat too close to bed. It's going to disrupt your sleep. And then the next morning, you're going to have higher glucose levels
Starting point is 00:55:17 because you didn't sleep as well. Again, that negative flywheel. So they aren't strategies that are dramatically different than what we would encourage in general, but it's the awareness piece of helping people put those different variables connecting them, and then they feel empowered to know their strategies that might work better in one scenario versus other.
Starting point is 00:55:37 Like, maybe I can eat a little bit higher carbohydrates in my follicular phase, but maybe not as much in my luteal phase. And that's okay. And that's like, that's how my body works. You just said something that connected for me that I'm curious if I'm more normal or common or not, which is there is nothing that causes more of a struggle for craving for foods than a poor night of sleep. Like I can, I can eat junk
Starting point is 00:56:06 food, but all that stuff. And I can control that craving better than I control a terrible night of sleep. Is that common or? Very common. Yeah. There's pretty much nothing that's more powerful than sleep at the end of the day. And it's even documented that glucose levels can vary as much as 25 to 40% higher than next day. If you have a porn, I just say, which is really high. That's a big number. It's a big number. And not only is it just affecting your body's ability to be insulin sensitive, so to process that glucose in the same way, but it also affects hunger hormones, like you're saying. It affects our natural balance of cravings and satiety, which then just makes the whole thing worse.
Starting point is 00:56:49 And so again, it's an empowerment piece, it's an awareness piece where if you know that, it's easier to not start that cycle of, I'm just gonna go. Oh, totally. Katrina will tell you that was one of the biggest hacks I ever helped her out was when I figured that out for myself, and just knowing that that's coming,
Starting point is 00:57:06 it made it easier to say no to it, because I'd be on like a really strict diet where I'm eating clean, I'm training really well, and then also, I'll just have this really bad night of sleep for whatever reason. And then the next day, like say 11 a.m. or noon hits, and I'm like, also, I want just food that I wasn't even craving. I hadn't been craving for a month plus.
Starting point is 00:57:24 And then I realized, oh, it's right, I've made that connection. Like I had such a terrible night of sleep. And so teaching her that when she has those cravings of being able to know that, you know, and be ready for it makes all the difference that like you can say, I was like, oh, because then it becomes this like, you're ready, you're ready.
Starting point is 00:57:39 And I play this mental game where I go, if I really want that food, I'll give it to myself tomorrow, or I'll get it on Friday or something like that. Like I won't tell myself I can't have that food. I'll say like to myself, I will have it. And then all I would realize is it just gotta get through that day
Starting point is 00:57:54 where my sleep was so disrupted. Once I get a good night's rest, I'm back on the swing of things that I don't even want it again. Cara, do you guy, now that you've worked with thousands of people, are you able to compare different forms of exercise and their efficacy with managing or improving glucose levels?
Starting point is 00:58:13 In both the short term and the long term, are you able to see cardiovascular exercise versus strength training versus maybe things like yoga and see that maybe there's differences or now. Yeah, so there's both the short-term and the long-term effect and the short-term like you're mentioning with your client that had that glucose spike after working out. You can sometimes see different responses in the moment during the exercise. This is typically just like a supply and demand type of situation.
Starting point is 00:58:41 If you're doing something really intense, really strenuous, your body needs energy to supply that. And it's going to flood the system with some extra glucose. So we'll typically see that with like high intensity interval training, sprints, heavyweight lifting. If you're going kind of all out, you'll probably see a glucose spike. Whereas if you're doing something more steady state or like zone one, zone two type of thing, yoga, cardio, then we'll usually see glucose levels stay pretty even during, but both of those are gonna have positive impacts
Starting point is 00:59:15 long-term. So if you have that glucose spike during exercise, it's usually not that big of a deal because your body's using that energy right away as opposed to spike from food. The difference is sometimes people can take that really extreme. We'll see this a lot with like our CrossFit athletes are just like really going forward. And those are...
Starting point is 00:59:35 Some of the time you said it, I don't have to lay enough to do it. It's good to ask you if like, you'll be sure to go for it. It's consistent. So I'm not picking on them. It's just I've seen it so much. They'll have glucose by externing their exercise that are really high, like a little too high, where it's potentially damaging to the blood vessels. There's a threshold where even if you're healthy, we really
Starting point is 00:59:54 don't want to see it get that high. So a lot of times for that, it's maybe eating something beforehand or a little not going into it completely fasted, making sure you're hydrated. Electrolites, a lot of those can be mitigating strategies. Wait, electrolytes have an impact on glucose? Yeah, because just general hydration status can impact glucose levels. So depending on what you're doing, you may or may not need electrolytes.
Starting point is 01:00:17 I was telling you earlier, I played beach volleyball and I live in Arizona and it's all playing the summer when it's 115 degrees outside. And if I can see the difference in my glucose levels from doing it with or without electrolytes, but I'm sweating so much. I need it and that's interesting. Yeah.
Starting point is 01:00:35 That makes sense because we work with a company element that is electrolyte powder. And I'm getting feedback from people that they have less cravings and they just feel better from it. And so it's got an impact on glucose. Wow, I know. Yeah, it's been really helpful for me.
Starting point is 01:00:50 But then to get to your question the long-term effects of exercise. Any form of exercise is helpful for glucose regulation long-term. And we're seeing this with just like longevity research, health span research as exercise is probably the most powerful tool in our toolbox. But, you know, too, I probably all of our opinions and liking, strain training is
Starting point is 01:01:12 is really superior in the sense that the more lean body mass you can build, it's more resiliency essentially, you're giving your body. So our skeletal muscles are the sink for almost 80% of circulating glucose. So the more lean body mass you have, the more space you have for that glucose to go in the first place. And so it helps to really balance glucose levels overall. And especially for women, you know, especially if they're going through menopause or if they're having their different hormonal shifts where your glucose regulation at baseline is not as optimal as it used to be or maybe those factors are out of your control. Doing something like strain training and building up lean body mass can help provide a little bit more cushion or resiliency to the different factors that
Starting point is 01:02:02 are happening in your life. I mean that's how I would define what metabolic flexibility is. Exactly, yeah, exactly. Your ability to get away with some of these foods that you weren't able to get away with before because you've built all this sleep tissue. Yeah, I've seen some interesting studies where they'll take obese people
Starting point is 01:02:17 and then we wouldn't even have them lose weight. They haven't built a little bit of muscle. Yeah. And you see pretty clear improvements. Well, your experience is right now. I mean, you know, off air, we talk right now. You've put on some of the most muscles since we've started this. And it's like, you like literally can just eat like a horse right now
Starting point is 01:02:34 and get away with so much more than what you could get away with just say three years ago. So yeah. Yeah. And often insulin resistance tends to start in the muscles. Oh, interesting. And so usually like the first factors are the body's ability to move glucose into glycogen. So the storage space of glucose, which is typically stored in our skeletal muscles, that gets
Starting point is 01:02:57 starts to get impaired. And then our insulin sensitivity at that layer of the skeletal muscle is also a little impaired, which means we just don't balance glucose levels as well And so usually if we start with just moving our muscles So movement is what I would say general movement throughout the day and Strength training so actually building up those muscles are two of the most powerful tools to start seeing those improvements quickly Yeah, I would liken it to like movement is like working earning your hourly pay Building muscle is like investing your money so that it makes money for you. I love it.
Starting point is 01:03:28 If you want to create wealth, like that's what you do. You got to do kind of both of them. Wow, that's really interesting. But you know, I mean, one of the most common, I guess, factors that accompanies diabetes is sarcopenia, right? Muscle loss. It's like, they almost go hand in hand, and which causes one effects the other vice versa, and you get this kind of, you know, this negative feedback loop. So what do you typically recommend exercise? Okay, so I'm sure it's mostly based on behavior.
Starting point is 01:03:59 So like what you like, let's do that first, but let's say a person was just like, I'll do whatever. What do you typically recommend from an exercise and movement standpoint that has the most impact and is the easiest to sustain, I guess? Yeah, like you're saying, a lot of times it's going to depend on somebody's personality and preference. We were talking about like, are you willing to go to the gym? Do you have any equipment at home?
Starting point is 01:04:22 So those type of factors. But consistent training, at least three to four times a week, if we're just like really trying to get started, is a good place to start. And then, aiming for the generic 10,000 steps, if you're starting at 2000, maybe we're going to aim for 5,000, just trying to increase your daily movement.
Starting point is 01:04:42 So making that a daily goal, and not necessarily like a weekly goal, so that we're consistently moving throughout the day. And then we do recommend some zone too for people because it really helps with mitochondrial health, which is going to help the glucose and metabolic health overall. But I find it less important than starting with that strain training specifically. So if we're stacking and we're really trying to move more towards overall balance exercise routine, then we'll add in some of that kind of consistent zone too. But really for most people, we're focusing on how can we move every single day and then
Starting point is 01:05:19 how much can we strain train throughout the week? How much does that make a difference? You know, something that I've noticed in my own life is when I got, we got into this, the podcasting space, I went from a guy who was a trainer working in a gym who was stepping 15, 20,000 steps every single day to easily, a day can get away from me and I might step 1,000 steps because I drove in my car,
Starting point is 01:05:43 I sat on a podcast, I drove somewhere else, sat at home, and it's like, how much of a difference does just regular movement make on balancing out your glucose throughout the day? It's huge, and especially like going on those walks after meals if possible. That can really help. It can be a 10, 15 minute, very leisurely walk,
Starting point is 01:06:02 or even movement. Like, let's say you don't have the ability to actually go out and walk kind of moving around the house, especially if you work from home. You have a standing desk that can help just letting your body utilize some of that circulating glucose a little bit. It doesn't have to be extreme. It makes a big difference.
Starting point is 01:06:18 But the consistent walking, yeah, you can a very noticeable change. Did you see the study? I don't remember what they called it. They made it sound revolutionary, but it was actually quite silly. They showed that a person could eat and then seated could do little calf raises like literally like this. Yeah.
Starting point is 01:06:35 And they showed a significant impact on glucose. Now I love that because if I can make something easier for someone, I know that they're going to be able to sustain it. So literally going on a walk is great, probably, obviously, that's the best option. But if you literally sit at your desk after you eat and then just kind of do this, it's quees your calves.
Starting point is 01:06:54 That'll actually make a difference. Because it's like the way I like it is like your muscles are sponges for glucose. So if you just contract them and relax them, they'll suck up some of the glucose. Would you say that's fair? Yeah, that's exactly right. That's exactly what's happening. All right. Yeah. And we have so at Nutrousense, you know, we're a wellness company. And I think there was like one person in the beginning got one of those standing treadmill dust. Have you seen those?
Starting point is 01:07:18 And now everyone, you go on any meeting and like 90% of people are if you have the ability to kind of do that, it's home that helps too. Are you, I asked you this last time you were on, I want to see if you have any new information for this. Are you noticing any trends with supplements that can help control glucose, like alpha-lipobic acid or the nadium or anything?
Starting point is 01:07:42 Like have you noticed any consistencies where people will take something and then you see an impact on glucose? Yeah, so similarly to last time, I think we talked about burbring continues to be one of the more consistently beneficial supplements for really just focused on glucose control specifically. The mistake a lot of people make with burbring is they'll have like a big binge meal, they'll like take it right before Thanksgiving or their birthday or something and it doesn't work that well in isolation. It works more if you're taking it consistently. Okay. And so Burberryn works
Starting point is 01:08:14 really well and then we've actually been experimenting with our clients more of kind of supplemental fiber if they're really not getting any. And that's a lot of research there, and that seems to be working well. So like, sillium husks, good up here. Yes, sillium husks, is usually the most tolerated. Okay. And that's of course, if they're not willing to do food first,
Starting point is 01:08:33 or if we're really not hitting it with food, fiber can help. And then magnesium and zinc are the other two that tend to be pretty helpful. And then vitamin D, if you're vitamin D levels are low, bringing them up with supplementation can help a lot as well. I would love to see, or maybe you worry or not, but I
Starting point is 01:08:51 would, what about creating? Because, because of its effect on muscle, ATP, strength, mitochondrial health, I've seen some data that shows that creating can have a positive effect on glucose. Have you noticed anything? I've seen the data. And so I can have a positive effect on glucose. Have you noticed anything? I've seen the data and so I certainly think it's possible but I haven't been able to notice it in a way that's dramatic enough for it to be like though that was a very clear correlation but I have seen the data and it makes sense from a physiological standpoint. I would imagine that it would take time for the compound enough to like you see move the needle on that. More like an indirect effect. Right, right.
Starting point is 01:09:26 With what it's doing with lean body mass, your energy going into the workout, things like that, that'd be really tough to probably measure. You know, I want to know from you because you've been a dietician for a while now. Do you find it more or less challenging today, combating like diet culture? Like do you have a lot of people who like hire you guys and they're like, this is, I follow this diet and like they want you to try and help them in those constraints, is that?
Starting point is 01:09:52 Yeah, I would say there's more than there used to be like, you know, eight years ago working with clients. It's different, also a different audience that I'm working with than in healthcare where you're working with people where you have to explain what carbohydrate is. There's not a lot of diet culture.
Starting point is 01:10:08 So it's certainly gotten worse, but I would say the data helps there. Because again, it can diffuse some of that opinions that people might have because we're looking at something objectively together. It's not me trying to override your opinion. It's not you trying to prove yourself to me. We have this middle ground that we can talk about. And all of our coaches, our dietitians, Neutrousense, are trained in a no-diet philosophy. So if someone comes in and they're like, I'm doing carnivore, carnivore has fixed my
Starting point is 01:10:38 issues. We're all for that, but we're going to help you try to optimize it as much as possible and still potentially improve it within the constraints that you want to work with. So I think that a lot of things can work if you're willing to deflect the ball around it. Yeah. But the data helps potentially some people come to their own. I mean, how often do you disrupt that?
Starting point is 01:10:58 I mean, how often does someone come in? They're like, I'm vegan. You know, and that's what you're doing. Okay. And you start doing it. And you're like, well, this is happening. And this is happening. Okay, babe, I'm not vegan anymore. I do have any examples of times when people like, you know, I'm vegan, you know, and that's what you end up, okay, and you start doing it. And you're like, well, this is happening and this is happening. Okay, babe, I'm not vegan anymore. I do have any examples of times when people like, yeah, I'm radically changed. I haven't sold time, yeah, especially with vegan. Oh, really?
Starting point is 01:11:12 Because vegan tends to be, we've worked with a lot of vegans who eat a lot of really processed food. So you can be vegan and be eating Oreos and French fries. Right. And basically no protein, or all of your protein is also sort of processed or, you know, a lot of people are like, well, I eat beans and peanut butter and I'm like, that's not enough protein. Right. And so often with vegans, they'll start to see it in the data themselves and it's easier to draw that conclusion.
Starting point is 01:11:41 We've also seen it a lot with people who've been following really strict ketogenic diets for a while. Their glucose also tends to rise over time. So it's this really interesting concept of physiological insulin resistance, which is essentially your body's like, you don't ever give me exogenous glucose anymore. So I'm gonna start making more of it myself because the body relies on glucose for a lot of its different systems. And so we'll see their glucose is flat all the time for the most part. at myself because the body relies on glucose for a lot of its different systems. And so we'll see their glucose is flat all the time for the most part, but the baseline glucose tends to rise. So they'll usually come to us because they'll be like,
Starting point is 01:12:13 you know, three years ago my fasting glucose was 75, and then I was following keto strictly, never deviating, and then it was 85, and now my fasting glucose level is 100. And I don't know what's going on. And it tends to be. I mean, you know carbohydrates, it tends to creep up over time.
Starting point is 01:12:29 I never thought about that. And so, I'm always curious to what diets tend to do the worst harm post diet. Let's say you are not totally dogmatic about anything. Obviously, there's vegans that do it for animal rights issues. Let's just say you're not any of these type of people. And I heard my friend was doing the keto or the vegan diet. And so you do it.
Starting point is 01:12:53 Which ones tend to be the most detrimental to post like eating afterwards? Do you see that? Yeah. I would say vegan because I think a lot of people, there's a wider audience of people finding a vegan or plant-based diet just because they heard it was healthy somewhere. Whereas a lot of people who follow more extreme diets
Starting point is 01:13:15 in opposite directions, so the other extremes are usually keto or carnivore, by opinion. And they typically have the reason they found carnivores because they have some health issue that nothing's working. They've already cleaned up a lot of things or trying so many things. And then they landed on carnivore
Starting point is 01:13:31 and they finally feel amazing. So I think it's the bias of where people are coming from and maybe not the diet itself. Because most people on carnivore tend to be like pretty healthy because they're thinking about all these things are desperate for health. You're right. There's a self-selection bias there.
Starting point is 01:13:47 Right now, maybe this is changing the future, right? It gets more popular, but a lot of people who go carnivore was a last resort. It's like I have one with autoimmune issues and I can't figure it out. And I heard Michaela Peterson say, she solved her problems, I tried it, and now I feel good.
Starting point is 01:14:00 That's interesting that you said that about keto. It's funny because all the keto advocates, even like Dr. McCola, even carnivore advocates. Paul, so did you know? Yeah, are now saying, intermittently add carbohydrates or glucose, because it's better for you. Like Dr. McCola is like, oh, no, once a week, you should have some carbohydrates, whereas originally, it was like, never have them. Yeah, back to the concept of metabolic flexibility, I think about it similarly, where probably 95% of Americans, 90% are metabolically inflexible in the other direction, where they can no longer
Starting point is 01:14:32 process fat as a primary fuel. They're burning glucose all the time, whereas somebody who's been following strict keto diet for a long time, they're now metabolically inflexible to carbohydrates. What we would see is the person who's keto 99% of the time, but it's their birthday and they eat like a pizza and a whole cake and their glucose goes like 300 and stays there for two or three days. That's the crazy trend we would see because the body literally doesn't have the processes anymore to deal with that. So they are now metabolically inflexible.
Starting point is 01:15:07 And then they introduce carbohydrates just a little bit. Often you can have maybe 100 grams of carbohydrates in a day and still be in ketosis, especially if you're lifting weights, if you're really active, you might even be able to get away with 150, 200 grams of carbohydrates. And by having that balance, the body is still being metabolically flexible then. So we don't always have to take it to such extreme to see that benefit. But we saw that all the time. Yeah, I actually thought you would have said carnivore keto for that reason because I
Starting point is 01:15:34 can only imagine somebody who's been doing keto or carnivore for an extended period time. And then also they go the other direction and start to introduce carbs. And then the compounding effect of that because then that spikes cravings, blood sugar, and then it just puts on the weight, like really quick with that. It's so funny too, because I just, through Toronto, I figured out for myself the best ways to eat
Starting point is 01:15:53 for athletic performance, physical performance, depending on what I'm gonna do, and then mental performance. So like, so, and I know what's happening, but I'd love your feedback on this. If I know I'm gonna lift heavy and hard and train hard. I'll definitely make sure to have carbohydrates, because I typically work out in the morning. A nice carb meal, as my last meal of the day before, so I have that glycogen to train with.
Starting point is 01:16:18 If I know, I'm gonna travel and do like three, four podcasts in a row. I tend to eat keto or fast. I'm not working out. I'm sitting, I'm talking. And so what's probably happening is I am not getting those spikes in glucose, and I'm not needing glucose, I'm not training hard, making me feel sharp mentally. Then when I go lift, I get the spike, but then I go burn it off when I work out
Starting point is 01:16:40 and I get better performance. So that's what's happening. Yeah, absolutely. And I do the same exact things. So adjusting based off of your situation, your lifestyle in that moment. And that's what we try to teach our clients as well. Is that ability to be flexible?
Starting point is 01:16:54 A lot of times, I'm sure you've experienced as people want their plan. They want their meal plan, or they want their like, tell me what to do. But if we have this rigid mindset, then you're setting yourself up for failure. You need to be able to know what works in this situation versus that situation. And I think that the data also helps people do that because it empowers them with the ability to be flexible and adjust. So it's not that my big like everyone hates on oatmeal
Starting point is 01:17:21 with glucose. You Google foods that are going to spike or glucose and oatmeal is going to show up on every single list out there, but I like oatmeal. I especially like steelco oatmeal and I like overnight oats and it works really well for me if I'm training, if I'm in my normal routine, if I'm doing the things I'm doing and it's satiating and I always pair with protein, et cetera.
Starting point is 01:17:41 But if I'm traveling, I didn't get my workout in. Yeah, I'm not gonna step that much. I'm not going anywhere near oatmeal, because I know it's gonna be a disaster for my glucose. So you have to be able to be adjusting and be flexible and know what works for you. And it starts with having the data, the information, but then also that mindset shift.
Starting point is 01:18:00 The way that we used to do this, Cara, and this is what's so hard, is I would have people keep a freaking journal, and they'd have to write down and be super conscious and aware about how they feel and it was so hard, and it was really the only effective way long-term, but it was so hard to get people to do that. I, 100% believe that working with a coach,
Starting point is 01:18:21 and working with someone who's a health practitioner or coach, and a CGM is by far the most effective strategy for diet, period, end of story right now, unless something revolutionary gets invented, and it's precisely because of what you said, it allows for the most individualization that I've ever seen when you're working with a diet,
Starting point is 01:18:43 because people are so individual, that's the only way. And you learn for yourself, and you learn what works for you, and you learn how to eat depending on the circumstances. And now you have times when you can eat particular ways and times and you eat other ways. And it doesn't feel, because what's the biggest challenge with diet, with people is it feels restrictive. It feels like they're in a box, and I can't live my life, and everybody else isn't enjoying this thing, and I can't live my life and everybody else is enjoying this thing and I can't or whatever. But now you're allowing people to really work with their own body.
Starting point is 01:19:10 There's nothing that compares. There's nothing that can compete with this. Yeah, and you were exactly right with the thing that actually matters long-term is people not feeling like they're in this super restricted thing because that never lasts. If you feel like it's difficult or you feel like it's unsustainable, it's not gonna work.
Starting point is 01:19:28 But then the other extreme often happens. There's one version of diatetic, dieticians that are like everything in moderation. But you can't go that extreme either because it's not gonna work. So you have to find something that is still pretty consistently good but flexible in a way that that works for your unique physiology, metabolism, your unique situation. And so finding that balance is really hard without the data component.
Starting point is 01:19:55 You know, you you pointing out, so one of the things that We collectively get a hard time about this as we don't really do it is Share what we're eating for the day. Because I really think it's not helpful to everybody else. And yeah, don't make what I mean. We know people are gonna copy it, right? Well, you literally just, now, okay, I eat oatmeal almost every single one, I just, right before you walked in,
Starting point is 01:20:16 I had my creatures of habit, which is, you know, 30 grams of protein with my oatmeal mix. Today will be a training day, it's my normal routine, and the rest of my food. I just got back from flying from Austin. I skip breakfast on those days when I'm flying and I'm sitting at an interior and stuff like that. And so, you know, if I show you what I'm eating for my day,
Starting point is 01:20:33 I mean, it has a lot to do with what I got going on. It's not necessarily like, this is how you should eat too. And so people don't understand that, and they get, which is crazy because it is. It's the most viewed, most shared stuff. If I show what the hell I'm eating and it's like Yeah, I'm not really helping you by saying I eat this because I eat this right now for these reasons and just like to your point with You know if you're gonna go podcasting it's like you're not eating like that every single day because you're getting ready to do a podcast
Starting point is 01:20:58 So, so I mean I tell you what one of the reason one of my one of the reasons not the only reason one of the reasons Why I like to work out first thing in the morning is I'm way sharper on the podcast, way sharper. And so I'm stronger in the afternoon for sure, but I work out in the morning because I come in here and I feel much sharper. So that being said, Adam, I'm going to ask you anyway, Cara. You came in here, you're on a podcast. I'm assuming because you're traveling, you didn't get to work out this morning.
Starting point is 01:21:23 Okay. Typical workout day, you have your oatmeal in the morning, do your workout. What did you eat when you know you're not gonna work out and you're gonna get on a show like this or do something mental? Yeah, so today, I'm out of my routine. I'm not at home.
Starting point is 01:21:37 And so I did the egg bites at Starbucks. Yeah, perfect. They're really easy, low-carve, high protein. I got two of them because I eat a lot. And I'm probably not gonna eat for a while today because I'm gonna go work and be focused somewhere and I'm probably not gonna get, I might get a lift in later today
Starting point is 01:21:57 but if I do, it's gonna be really late. So I'm probably just not gonna eat that much, probably gonna get a salad with protein somewhere and then if I'm flying later today, I'll probably do a protein bar all day. You know, you can work out here if you want. Which is probably a total flip. If you're home on your routine, way more active training. That's why, I mean, that's the idea is that's, I think, of trying to, you know, I mean,
Starting point is 01:22:20 listen, if you want long term success with anything that's related to health and fitness, you work out, you're diet. I was just going to say that I need to be able to be changed. I feel like the training should be the same way. Totally. Which is also the other thing that everybody wants to see all the time. Like, how did you work out today? My training session is not a reflection of how I always train.
Starting point is 01:22:43 It's a reflection of how I feel from last night, how I ate yesterday, how I ate today, and how I feel from the previous workouts. That dictates the intensity, the volume, maybe even the exercises that I'm gonna do that day. And I think that's the place where we're trying to get everybody is to a place where you can intuitively eat and intuitively train, you know you understand
Starting point is 01:23:05 your body well enough of a pretty good idea of what it needs. Yeah, and it takes some time. It takes that input, it takes trial and error. Data of all aspects, not just CGM helps to train that intuition to connect those different things. And then you have that flexibility. Like you said, a lot of thought and nuance goes into my decisions of how I'm going to eat today or how I'm going to train today, but it's based off of all of that information
Starting point is 01:23:30 and learning. So if somebody saw me on a random weekend where I've decided intentionally and mindfully today that I'm eating, you know, like crap, so to speak, or I'm not eating very healthy, they might be surprised that I would eat that, but it's very intentional. Right. You know, it's not every weekend, it's not every day, et cetera, a lot of thought goes into it.
Starting point is 01:23:51 You don't feel restricted. No. You're not saying I can't, you're saying I don't want to, or I want to. Yeah, exactly. And it works with your individual body, your lifestyle, the context of what's going on in your life. This is when you're diet now,
Starting point is 01:24:03 because your diet, first off, you should enjoy, there's definitely truth in the fact that you, that enjoyment of eating is a part of us. We can't deny that. But there's also the fact that your diet has the power to improve your life in every element and every aspect or make it much worse. And knowing, and depends on the context of your life depends on the time and how your body's going what's going on with you. And when you can figure that out for yourself and learn that like now you have a stress this
Starting point is 01:24:35 is this is the key here. It's now a stress free diet. You're just eating right for yourself. And that sounds so esoteric and it used to be and it used to take me a long time to work with people and it took me 10 years to figure out how to do this. And that sounds so esoteric. And it used to be, and it used to take me a long time to work with people. And it took me 10 years to figure out how to do this. And now you guys freaking do this. And it's like, I wish I had this, you know, a long time ago, because it would have made my job. Oh, is it a coaching tool? This has my God. One of the most, I mean, how does your clientele base look like a dad? I mean, are you starting to see way more coaches that are utilizing it for clients or do you you guys pretty much get all the clients? How does it work right now for you? Yeah, we do have a lot of people who use it as a tool for their for their clients specifically
Starting point is 01:25:16 or they use it to learn the information to then try to help their clients if their clients aren't using it directly. But then we have our own staff of coaches. So they're either registered dietitians or licensed nutritionists that are working directly with our. Yeah, I feel like this is a, if you're a coach and you're listening, and I know we have a lot of coaches, and if you haven't gone through this yourself,
Starting point is 01:25:38 at least a three month, six month period of learning about your, I think just the, it gives you the, the tools to communicate to the potentially what's happening with clients. Even if they, let's say they can't afford to do it or they don't want to do it for some reason, um, you as a coach going through that process, now have the ability to communicate potentially what your clients is trying to tell you that like, Hey, I feel this way when I do that, like, well, maybe this is what's happening. So I think for that alone, like if you're a coach, it's a must at least experience. Yeah.
Starting point is 01:26:09 And then here's the other side of it too, just so people understand the experience. First off, the CGM super easy to put on. You stick it on your arm. It's like no big deal. You wear it and that's it. And then you have, you can communicate with the person through your phone pretty much regularly. It's like, it's like an easy communication back and forth.
Starting point is 01:26:26 You kind of have this access to this person. How do you guys manage that, by the way? Like do you have like a million coaches? I remember how fast you guys were with your responses and me being the last questions, and even me not even saying anything, you guys would say something to me about what was going on. Like, what does that look like on the other end, business-wise?
Starting point is 01:26:43 Yeah, so we have close to maybe 70 coaches now at this point. And yeah, they work one-on-one and everything is async for the most part. And so they can have about maybe 100 members or so per coach. And they'll respond within 24 hours, business days to anything that you're saying. But what we've learned is that people don't know what they don't know. So we also proactively engage with people. And more in the beginning, and then it kind of trickles off.
Starting point is 01:27:12 So then it tends to be that most of communication happens, like, you know, at the initial stages building rapport, helping people to understand that information piece, and then we can kind of transition to more of a rhythm and a flow where maybe the member, the client wants us to check in with them once a week to just kind of keep them accountable or maybe they have questions that pop up every once in a while when they're in a different routine. And so the communication patterns of coaching gets easier over time. What is the scaling of that look like to you? I mean, are you part of this part of the business where I would think that like, I mean, like, let's pretend that the business overnight 10x, like that would create
Starting point is 01:27:49 probably a really major challenge for that many coaches. You can have 70,000 clients, right? 70 coaches, 100 each. Am I doing math, right? 7,000, 7,000 people. So imagine it went to like all sudden, went to 14,000, right? That would be really difficult. So, and I'm trying to think like how would I handle that?
Starting point is 01:28:05 I would think that it would be cool to have some sort of some sort of sophisticated software that alerts us when things go higher low. I mean, are you guys working on things like that? Or? Yeah, there's several things from a business aspect. And this is my entire responsibility. I usually tend to do so we could talk about this
Starting point is 01:28:22 for a long time. But part of it is the power of technology to both help us as well. So trying to augment our coaches with internal technology as well. So we have tools for them to help prioritize kind of who to reach out to, who to not. And we're working on building that out more. The other aspect of it is improving our app more and more so that some of kind of that basic education is there And then you can personalize it on top of it with the coaching So combining, you know, some of that
Starting point is 01:28:53 generalized information with the coaching So we're building more like course content and webinars and information within the app itself right now So really focused on building some of that content. And then the other aspect is we're creating kind of a flexible on demand coaching force as well. So a lot of we get over and over, we kept getting coaches coming to us where they're like, I wanna use this with my clients,
Starting point is 01:29:19 but I don't know how to interpret the information. I don't have the experience you guys have of seeing thousands of glucose data sets. So we're building our internal onboarding into kind of a training for people to be able to take so that then if we have a surge, they're able to help us out kind of temporarily in addition to helping their own clients.
Starting point is 01:29:38 So kind of building some of that more like flexible ability rather than just full-time staff only. Walking me through what the process looks like for somebody who's brand new. They listen to this. They're like, all right, like this is what I want to do. I want to work with this with this company. What does the process look like? Yeah.
Starting point is 01:29:56 So everything can happen on our website. So neutresense.io. You just sign up there. So it's a quick health questionnaire. And then the only people we don't accept, you have to be at least 18, and you can't be on insulin therapy, because then it's just a little bit more of a medical management. We do type-do diabetics.
Starting point is 01:30:13 They're just a small percentage of our clients. Then you pick which plan you want to do. They vary based off length. We have either a month-to-month no commitment. If you just want to try it out, that's good. If you aren't really sure if you're going to like it or not, you can cancel it any time. And then you could always upgrade to one of our longer commitments if you do like it and they're cheaper. So committing for three months, six months, 12 months, and then we take care of everything else. So we ship the devices to your door. You put them on at home. You use our
Starting point is 01:30:42 app to talk to your dietician, to scan your device, to log your meals, so everything kind of comes to your door. Now, obviously you guys offer the month-to-month to the consumer who not sure and weary, but in the most non-bias way you can. What do you think is like, this is the minute, I have my own opinion on what I think, like the minimum you should do to get a really good idea. What do you think is like, this is the minute. I have my own opinion on what I think, like the minimum you should do to get a really good idea. What do you think, like, you should give this thing
Starting point is 01:31:09 a shot for this long, so you have enough data to really learn from it, what would you say? Yeah, I think a minimum is really at least three months. Okay, I say, I would just say six. Yeah, I would just say three to six. Yeah, three is like the real minimum I would recommend for just learning enough about yourself and fine tuning, because you also to be able to swap things around, experiment, see what's work so you have built some of those tools up. If you have a lot of progress to make on your
Starting point is 01:31:35 health goals, maybe you have a lot of weight to lose or you're just getting into nutrition for the first time or just getting into working out or maybe you are diabetic, I would say six to 12 months to just be able to build those consistent habits, start to see that positive flywheel, get yourself in a good place. So it kind of depends. Okay, very cool. Well, this has been awesome.
Starting point is 01:31:56 Every time we have on the show, it's a great conversation. Yeah, it's helpful. Yeah, appreciate what you guys are doing. I really do think that this is probably gonna be the future of, I mean, of lack of a better term dieting or helping people to work on their diet. I can't think of a more individualized way of doing it before it used to be just coaching,
Starting point is 01:32:16 but now you got this in combination with this real-time data. Especially in a world... Especially in a world where we're becoming more distracted. It's becoming more difficult to become more aware of that You know as we've been coaching for a very long time. I actually think the challenge that we had 15 20 years ago to help somebody become more aware They're their habits and behaviors harder now is harder now Minus these tools right if you didn't have these tools. It's even more difficult because of how distracted we are with iPads and phones and tech and stuff like that.
Starting point is 01:32:46 I think stuff like this is going to become a necessary evil if you care at all about health to at least go through the education process. Totally. Thanks for coming on. Yeah, absolutely. Shape your body, dramatically improve your health and energy, and maximize your overall performance. Check out our discounted RGB Superbundle at MindPumpMedia.com. The RGB Superbundle includes maps and a ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal, Adam, and Justin to systematically transform the way your body looks, feels, and performs.
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