Mind Pump: Raw Fitness Truth - 2173: How to Get Stubborn Shoulders to Respond & Grow, Why People Lose Muscle When They Age, the Best Ways to Improve Recovery & More

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. Mind, hop, mind, hop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You just found the most downloaded Fitness Health and Entertainment podcast. This is Mind Pump Riding. Today's episode, we answered listeners' questions. This was after our intro portion, which was 53 minutes long. That's what we talk about current events, our lives, fitness, studies, and more.

Starting point is 00:00:29 You can check the show notes for timestamps if you want to just click on one of them and skip around to your favorite parts. Also if you want to ask us a question that we might pick for an episode like this one, go to Instagram at mymputmedia. That's where you can do it. Now this episode is brought to you by some sponsors. The first one is Legion. They make high performance supplements for athletes

Starting point is 00:00:47 or physique competitors or anybody interested in building a phenomenal physique. They got like protein powders, creatine supplements and more. Check them out, get 20% off. Go to bi-leagen.com-flour-slash-mind-pump, then use the code MindPump for that discount. This episode is also brought to you by Creatures of Habit.

Starting point is 00:01:03 This is high protein plant based oatmeal, 30 grams of protein. You can eat it at any time, but we like to eat it in the morning. It's a great way to start the day and it's super convenient and easy. Go check them out, get 25% off. Go to creaturesofhabit.com forward slash mine pump creatures is spelled with a K. Use the code MP25 for that 25% discount. We're also having a sale right now on some workout programs. Maps symmetry is half off, and the RGB bundle is half off.

Starting point is 00:01:31 You can find either one or all of them at mapsfitinusproducts.com, just make sure to use the code September 50 for that discount. All right, here comes a show. When it comes to pursuing your health and fitness goals, whether it be fat loss or muscle gain or improved strength or athletic performance, your choices are not do it the right way and the slow way

Starting point is 00:01:54 or do it the wrong way and do it fast. Those are not the two choices, it's a myth. It's not fast or slow, it's yes or no. In other words, the right way is the only way to get where you wanna go. The wrong way doesn't get you there faster, it doesn't get you there at all. So get that through your head everybody.

Starting point is 00:02:13 There's right and wrong, there's yes and no, not fast and slow. You're gonna have to chew on that for a minute. Because it's fast and slow, it's yes and no. Well, there is a temporary, yes, sometimes that, that's a no story. Yeah, you're right. That's what, you know, so I think that's where you got a chew on that a minute, because you think like, oh, well, I did it. But I lost 20 pounds. Yeah, I lost 20 pounds. Yeah, the question is, did you keep it off? You gained it back?

Starting point is 00:02:37 I don't know. You just tried. If you gain it back, then what's the point of all that? If you just got a temper and by the way, every time you do that, it's that much harder the next time that you try and lose it. So doing it the right way is the only way because you're going to eventually put it back on and every time you eventually put it back on, it's that much harder. I want to communicate this because that's the thought that people have in their head. Like, oh, yeah, I can do it the right way, but let's get there. I'll do it the right way. Yeah, and it's going to take longer. And I wanna just get there, I wanna get there fast.

Starting point is 00:03:06 And like what you said, Justin, they used to get this all the time, where someone would say, well fine, but let me just get there the fast way. And then we'll figure it out how to keep it off when we get there. It's like trying to build a house quickly without a foundation.

Starting point is 00:03:22 And then once you built the house, so like, okay, now let's figure out how to keep this thing from falling apart. You ever did that? Okay, so one time I had to start building a foundation. And then once you built the house, like, okay, now let's figure out how to keep this thing from falling apart. You ever done that? Okay, so one time I had to start with no foundation. No criss-cross. No, it was just for like a shed, like outside.

Starting point is 00:03:35 And I remember the foundation itself, you couldn't even tell just by sight, right? It was sloped just ever so slightly. But as we go to actually frame it and put all the boards up and everything else, like just that little bit of like a half an inch difference like turned into an inch, turned into two inches, like the further out we went,

Starting point is 00:03:58 like it got exponentially greater the gap in the distance. But it was so obnoxious. Do you remember when my stepdad explained that when he built the studio in Truckee? I thought that was so interesting when he showed me like how difficult such a simple build like that was because it was in our garage and garages are all designed to have a very slight slope.

Starting point is 00:04:20 So they drain out or whatever. And the studio is only, I don't know. Tanner 12 feet long. And so at the other end, it was like a millimeter off from the other side or something. So, and I'm like, who cares, Dan? Is this gonna be, I'm like, this one's not on video. We're not, you know, time, it doesn't matter if it's,

Starting point is 00:04:37 he's like, oh, yes, it does. You know, he's like, because for every millimeter, it's off here, everything else that we're gonna do, it just compounds, and then the whole thing will be crooked. And it's like, yeah. So I've never built anything, so here's my analogy. I've definitely put together things for my Kia or Toys for my kids. Oh, Lord. And you ever miss a piece early on in the build?

Starting point is 00:04:56 Yeah. And then you go through, still in the bag, and I wait, man, where is this? Yeah, and then you go through and you end up forcing stuff, you know, and then you start to force things and force things. And then you're like, you can't force another piece, and then you have to go, it's like you can't fix the mistake, just fix it, you have to go all the way back. This assemble it is start over.

Starting point is 00:05:13 That's what you're dealing with when you do it the wrong way. That's right. So it's not, there's a total myth out there that the wrong way is the fastest way, the wrong way is the wrong way, period into story. Well, and I've said before too on here that it's actually really ironic because when you do it the right way, you actually, the body compasses and changes actually faster. Yeah. That's what, like when you think, okay, someone who wants to lose like 20 pounds of fat, right?

Starting point is 00:05:38 I want to lose 20 pounds of fat. That's a body compass. That's just 20 pounds. Right, now just 20 pounds of fat. Yes. The fastest way may look like the scale, like not moving at all, because they have this beautiful exchange of every time they lose a pound of fat or so, they also build a muscle, build muscle. And that will create a different body composition change faster than just dropping 20 pounds. But because the scale is moving like ridiculously slow,

Starting point is 00:06:06 they think that their progress is moving super slow and then they make over corrections. Oh no, I gotta ramp up the calorie burner. Oh, I gotta cut more calories, but in reality, and which is so hard to communicate to somebody who is just hurting their fitness journey and wants to lose 30, 40, 50 pounds, that you're like, well, technically,

Starting point is 00:06:24 the best way we could do this is actually not to see much movement on the scale at all. Especially if I got you weight training or hitting our protein intake, we should see a very nice exchange. I'm gonna add to that. When you do it the right way, it actually feel,

Starting point is 00:06:39 well, it is a lot easier. It is. You're working with your body. And this is where people sometimes also get messed up, is doing things the right way. Their body is changing. Everything's working well and then they think well I'm not working hard enough because this isn't hard enough. So I can get there faster if I beat myself up more and people really screw things up when they do this. It's like wow I'm burning well a half a percent or a percent of body fat a week I'm getting stronger. Let me do a bunch more stuff to make it happen faster. And when it's happening, they plateau or go backwards.

Starting point is 00:07:08 Usually they're getting stronger and they're doing everything correctly, but the scale itself isn't changing. Or it's increasing by one pound and it's like, ah, this is like hysteria over that fact. And so we got to abruptly change the entire plan, which then leads them down this path of speed. Physiologically, it is way easier to do it the right way. But psychologically, it's a lot harder.

Starting point is 00:07:33 That's right. That's the part we get in our own way because we think we want to see this number scale and because we're so fixated on that, we get, that's the dip, that's the thing you're wrestling with every single day or the reflection in the mirror because that can be very deceiving also. You're looking at yourself in the mirror, you had extra water, sodium that day, or maybe you had a food that your body

Starting point is 00:07:57 reacted to a little bit, so there's a little bit of bloat, and you interpret that reflection as, oh my god, I got fat. Overcorrect. Yeah Yeah, or, oh my God, I'm not cutting. I'm putting on weight. It looks terrible. And then you over-correct. And it's like, man, if you just... Here's some of the, I'll say right now, the best phrase or word you'll ever hear out of your clients.

Starting point is 00:08:20 And for trainers and coaches who've been doing this for a while, you've heard this before, you know exactly what I'm talking about. When you hear this, it's literally angel singing. And this is what you'll hear. This is when you do a good job and you're really crushing and your client is on the right path. This is what you'll hear. Man, this is really weird.

Starting point is 00:08:36 I'm getting leaner. I feel like I'm eating a lot of food and I don't feel like I'm working out that much. Like what's going on? Like this is weird. When I would hear that. Yeah, when I, yes, when you guys would hear that from a client, we're just like, oh, you just feel this wonderful, I'm feeling. And then I tell them like that's supposed to be.

Starting point is 00:08:54 It's not supposed to feel like you're clung at every single incremental change and that you're just redlining the whole time. Working with your body feels good. It doesn't feel bad. Now the struggle is in the consistency, the struggle isn't changing your behaviors, but it shouldn't feel like you're literally spinning your tires in the dirt, you're redlining,

Starting point is 00:09:17 you're scraping for everything that's not, that means there's a lot of inefficiencies. That means you're fighting against your body, which by the way, I'm gonna tell you something right now, the body is undefeated. Your body will never lose the battle. If you fight against your body, your body will ramp up until you lose.

Starting point is 00:09:34 And that can look really, really bad. Well, I know we're kind of alluding to like fat loss and nutrition and all that, but like with your workouts, the same thing, we get this all the time where it's like, well, I feel like I could do a lot more. And that workout was actually kind of, I hate to say it was kind of easy, although I am lifting more weights than I was before.

Starting point is 00:09:53 Maybe I should crush myself a little harder. You know, and it's like, and then the crush themselves a little harder, and then they get sore, and it's like this, you know, stall, and they hit this plateau. And it's like, you are on the right path, like keep going, like to the point where, you know, you want it to energize it. You want to have like those strength gains, but it, you know, it's okay if it like feels like, well, I probably had a little more in the tank.

Starting point is 00:10:16 That's just fine. Well, yeah, that's part of the over correction, right? Rarely ever do I see somebody see the reflection, see the scale and go, I'm going to make a minor adjustment and just cut a little bit or I'm gonna like Maybe walk an extra thousand steps or something that that's not they over-correct that by going oh my god I need to restrict calories and I need to ramp up into these like the worst thing they could possibly do is like the Simultaneously do that to himself and that's what really causes the over-correction They probably would have been okay with adding one more set in their workout

Starting point is 00:10:45 or deciding they're gonna go for a walk for a half hour additional to their activity for that day. That would be a nice minor adjustment to see, oh, maybe it's minor. Yeah, but it never is that. It's always the extreme other direction. It's like myself puke now. It's like, what do you learn when you're driving

Starting point is 00:11:01 and if you start to hydraplane a little bit or you have to steer on one direction a little bit, they tell you don't over-correct. Because what happens, oh no, over-correct, now I'm screwed, my car's gonna flip or I'm gonna spin around on the highway. That's exactly what happens. And so it should feel, this is what it should feel like

Starting point is 00:11:20 if you're doing it the right way. The challenge should feel, you should feel the challenge with the consistency, you should feel the challenge with the consistency, you should feel the challenge with the behavior changes. That's true. But in terms of your body, you should feel better. You should feel more energized. You should feel like you're working together,

Starting point is 00:11:39 like you and your body are partners in this. And things are happening. And you just, man, I feel phenomenal. I have more energy to do things. Not, I'm using up every bit of energy just to do these workouts to try and lose this last five pounds. That's the wrong feeling when you're doing that kind of stuff. Yeah, anyway, speaking of fitness and muscle and a lot of stuff, I have a study on muscle and longevity, which is kind of good, or kind of interesting.

Starting point is 00:12:06 So check this out, right? So this was a big study where they were looking for associations of muscle mass and strength with all cause mortality among older adults. And the conclusion in this was that low muscle strength was independently associated. So by itself, well, we get it, controlled all factors that we know of that contribute to mortality. Low muscle strength on its own was associated with elevated risk of all cause mortality, regardless of muscle mass, metabolic syndrome, sedative time among U.S. older adults. So in other words, muscle itself is extremely protective and contributes to longevity.

Starting point is 00:12:49 In fact, low muscle strength, okay, people who rank low in their category or the chart, which I know you're gonna ask me what that is. I'm not quite sure what the metric was. So I'm sure they use an average among people and the people that were in the lower end. Low muscle strength, ready for this, 50% increase across the board, in all the cause of mortality, across the board.

Starting point is 00:13:10 All things being equal. It's really insane. That's a big number. Muscle is a protective organ, period and a story. It's actually one of the most anti-cancer things you could do is build muscle. And it's also the most effective thing you could do to improve insulin sensitivity, both of which are major contributors to all-cause mortality in modern societies. Not that I'm in a hurry for us to get old, but there is a part of me that is very curious that our, or when our generation gets into the, you know, 70, 80s, like, how many of us stay musk

Starting point is 00:13:51 muscles? Yeah, like, and like, are we going to see, like, when you, when you walk in a gym right now, and like a, a big box, like, you know, commercial gym, what would you say? There's a handful of seniors in there working out at best. Depends on the time, but yeah. Yeah, right? Like a handful. Early morning, you're right. And even then, like a handful or so, you don't see 20, 30 or half the gym. A lot of them are doing cardio more than, like,

Starting point is 00:14:12 lifting weights. Yeah, very rarely. But as we get older, I think more people will be. Well, that's what I'm wondering. Like, is it gonna like completely even change? Like what, like, and maybe even that be cool. And the way we all know is how the market responds via if Jim starts to design and shape them to cater

Starting point is 00:14:30 to seniors because they're more and more than are lifting weights into advanced age. So we're interesting to see because it's really, I feel like our generation that has start to make it really popular to wear more and more people. I hope it becomes a part of the culture because there are cultures that are out there where it's a part of the culture

Starting point is 00:14:50 for when you're older, you do these disciplined exercise routines like China and Japan. I know in Japan, for example, I know Doug, you're very familiar with Japanese culture. Older populations, it is part of the culture for them to do exercises in a morning routine. You know, I thought that was, you say China or Japan? I thought China does.

Starting point is 00:15:10 China does it. China does it Tai Chi. Japan, I think, I think there's a real culture around calisthenics. That's it. For example, like companies, I don't know if they do that so much anymore as they used to, but they used to, before anybody started working the morning, they'd have everybody out, they'd be doing their calisthenics.

Starting point is 00:15:28 Yeah, and if you look at a traditional, so I saw this on that, what was that series Adam, that you recommended? Oh, the 100. Live to 100. Is that what it was? Well, yeah, I forget what it was. Anyway, they showed Okinawa, right?

Starting point is 00:15:38 And they were showing that, a lot of them were living in traditional ways, right? Yeah, how about like the nine-year-old lady who's like, no chairs or anything like that? Well, that's a traditional Japanese home. Yeah. Is you sit on the floor. So you're constantly getting up and sitting down

Starting point is 00:15:52 several times a day as part of your culture. So their mobility and their strength is significantly better than, you know, what do we do here? Right? What do we do here? Oh, you know, it's hard for you to sit down now. We're going to get you this chair that lifts you up and helps you get out. Yeah. And at first, it helps. But then your body adapts to it, actually gets worse. When I worked, so I used to have this incredible physical therapist in my

Starting point is 00:16:16 wellness studio. She was phenomenal at what she did, one of the best. And I took for granted how good she was because looking back, it was like, I learned so much from her. She would work with older people who would hire her because of her background. She would do everything she could to prevent them from using a walker or a cane. So they'd say, oh, my doctor keeps telling me to use a cane or a walker and she'd say, we're gonna do everything we can.

Starting point is 00:16:40 Because I know the second you start using that on a daily basis, you're gonna lose some function because you're gonna start to morph into adapting to be able to use this walker, and you're gonna see your health decline. And I remember having these tough conversations with clients and the clients' children, because their children would bring them in.

Starting point is 00:16:56 And the kids are like, but grandma fell already, we gotta give her a walker. And she's like, no, I understand. We don't want her to fall, but I wanted to use this as minimally as possible, or not at all, because the second she starts using it on daily basis Things start to decline even faster. You know, it's funny is what I went on that kick

Starting point is 00:17:11 You know a couple years ago. It's been a while now on like my mobility my ankle mobility my hips to get down There was a period of time there afterwards where people were kind of rousing me afterwards Just oh Adam's always flexing his mobility, his newfound mobility and stuff. It's like, that wasn't the case at all. What I've done now, and I've continued this, is like, I make that part of my routine. If I'm building Legos with my son, and I have an opportunity to lay on the floor and do it,

Starting point is 00:17:38 which seems like the lazy, more comfortable thing to do, I'll choose a sit in a squat, just to just train myself to have that. And what's great is that it's only taken, I don't know how many years in my life now of making that like a habit. It's just now it's natural. It's second nature for me to anytime I get down, I just get down and it's comfortable. I've actually can be in a position that I just remember not that long ago, burning my shins and hips on fire and so uncomfortable to be in that position,

Starting point is 00:18:11 I can now rest in that position. And it's like, man, how many of us lose that as we start to get to 20, 30 years old, and then you just, you think the work to get back there so daunting so you just discount it, or you do the bare minimum to get in and get your workout done, and then you just, you think the work to get back there so daunting, so you just discount it or you do the bare minimum to get in and get your workout done and then you just write it off versus just trying to implement it into your lifestyle. And then before long, you'll see that you know, they do study when they do studies on modern hunter gatherers, they are more active in the average, obviously, westerner. But they also take a lot. So a lot of people thought that, assume that hunter gathers is constantly moving.

Starting point is 00:18:46 But that's not true. They actually take lots of rest breaks and lots of breaks where they're hanging out with family and each other, type of deal. But the resting positions are very different. They rest in active positions. They sit in a squat. They don't sit on the floor or in a chair or on a tree.

Starting point is 00:19:05 They're sitting in a semi-active position. Unlike, I could literally fall asleep and I would still say seated, if you sit in a squat, if you fall asleep, you fall over. So you have to, there's some level of activity that's required in order to do. Well, not only that, but I think people forget too. There's more to, okay, sure, that's good

Starting point is 00:19:23 for my ankles and my hips. Like, that's obvious, right? To get down that. But there's like core, posture, shoulder, like, when you're in that- pelvic floor. Like, that's all being activated. I mean, I sit in this chair and I could,

Starting point is 00:19:35 core is not activated. I mean, and that's, if it's not being worked, it's not being activated, it atrophies. What the most important muscle in your body besides your heart is your core muscle that supports your entire spine So the fact that we do all these things to crutch that it's going to atrophy and you think because you train Three to five days a week and you do some you know, you do some planks every once in a while that you you You're gonna have like no you would way rather have a core that's used to being in a rest of position

Starting point is 00:20:04 It's still activated and working like that's used to being in a rest of position, it's still activated and working. That's going to support longevity. That whole lump of pelvic hip complex, like in terms of breaking your hip and then not having the ability to get up and down for a while is like a big determiner how rapidly people's health decreases and leads to death and that's like with the elder pop.

Starting point is 00:20:24 You know what's interesting about this, is that we often talk about the incredibly transformative benefits of proper exercise. Across the board, right? It's like, I mean, I just looked at another study now where they're looking at depression and they're like, this is one, the most significant things you do to alleviate depression

Starting point is 00:20:43 is get better sleep, eat a healthy diet, and exercise, exercise being near the top, right? Anti-cancer, anti-heart disease, like, pro mental health, like just across the board. But what's interesting is, I think it has less to do with the miraculous benefits of those things. And more to do with the fact that regular, modern life moves us away from what we're supposed to do so much, that really what we're doing is we're going back to what we're supposed to be.

Starting point is 00:21:11 No different than if you have a vitamin D deficiency and you take vitamin D, it's miraculous. And it's not because vitamin D's miraculous, it's because you were at a deficiency. Yeah, you're not in the sun, you're not outside, you're in a totally different environment. Right, so the average person gets all these incredible benefits from exercise because they're sick.

Starting point is 00:21:29 Yeah. Because we're sick the way we live literally promotes sickness across the board. It's a really crazy, it's a really, really crazy way to look at it. You know, that's one of the things that I think that's changed for me too as I've gotten older is I look at being healthy in a, through a different lens that I used to when I was younger. My definition of it was, you know,

Starting point is 00:21:49 like this, you know, rigid diet, my body fat percentage, getting strong, and the gym lifting weights, like. The media version of healthy. Yeah. And when I look at it today, it's like, I mean, I could have periods of my life where I'm really inconsistent with the gym,

Starting point is 00:22:04 but I'm still making very have periods of my life where I'm really inconsistent with the gym, but I'm still making very healthy choices in my life. And I think that represents health so much more than the, and it's also easier to make moves in the right direction when you don't put this pressure of like, oh, I have to get in the gym for an hour and oh, my schedule's so busy, it's like, man, you know, you making an effort to get in the gym for an hour and oh my schedule so busy. It's like man, you know you making an effort to

Starting point is 00:22:27 Get a better nights rest by having a sleep routine is a move in that direction me going outside and getting in Intentionally getting in front of the sun for 20 to 30 minutes when I don't normally do that can be massive me Getting up after I would normally eat dinner and sit down and just popop down and watch TV and going for a walk and said, like these are all decisions that we can make throughout the day that move the needle towards a healthier version of yourself. It doesn't always have to look like this. I'm weighing tracking my food

Starting point is 00:22:56 and I'm training hard inside the gym to improving your health all the time. There's an opportunity in every crazy busy day for you to make a healthier choice than what you would default to because to your point, Sal, like our, our culture, the default now is so unhealthy. It's so unhealthy. So many of the things that we, so much that we, we've, we've defaulted to is for convenience and pleasure. And a lot of that is what's making us unhealthy. and so if you can just look at your life and From that lens of I'm on my health and fitness journey and sometimes it looks like I'm super consistent in the gym

Starting point is 00:23:34 Sometimes it looks like man. I'm going for walks. I'm getting in the sun I'm I'm refraining from tech all the time and staring at a screen. I'm actually being consistent I mean it can all you there's always an opportunity there for you to make a better choice for your health. It doesn't always have to be this like rigid gym routine. Now, I mean, we kind of brought up that study and I'm like, wow, you know, maybe the culture is shifting more towards lifting weights and you know,

Starting point is 00:23:58 this is gonna be a thing. But then there's the other part of me where it's like, you know, we're up against such a beast of a mentality through pharmaceuticals where, you know, I just, I find there's a split now with physicians out there that, you know, are probably going to lean more against a lot of these preventative measures because now are persuaded more towards diagnosing and prescribing like these pharmaceuticals to solve. Well, I think, honestly, the biggest, because I know a lot of doctors personally, and I've

Starting point is 00:24:33 never met a doctor personally who didn't truly want to help people. That's just my own personal experience. Like, at one point, I train quite a few. But here's the problem. They meet with people for a very short period of time. And the biggest challenge they have is getting the person to follow their advice. They don't coach them or train them on a regular basis.

Starting point is 00:24:53 So if you're a trainer, somebody hires you, and they see you twice a week for six months, a year, two years, or like, or clients who would have put this for years, I can work with them through that process. Doctors don't see people like that. They see them once or twice and they're gone. So what do they tell them? Hey, you should probably eat a little healthier and exercise. Okay. One in one year out the other, right? So it's easier to be like, here's your prescription,

Starting point is 00:25:18 take this once a day. Right. And it'll it'll it'll band aid, you know, the issue. So I think really has it's really result of the whole system. Yeah, also think that the human body is so complex that even something, even a PhD, that's a general practitioner has general knowledge of a lot of general knowledge of the body. But unfortunately, at least in my experience of all the people that don't understand exercise or diet.

Starting point is 00:25:44 I know, it's just not. No. Even if they even like, let's say you're a doctor who has his PhD and you're passionate about exercise and diet and you even have knowledge there, it's like it's still even deeper than that. Like the amount of learning that I've had to do that I'm still doing, and I still feel like I haven't scratched the surface in parts of the body. And so, and there's been so many times where I see a case and I'm like, oh, yeah, I've seen that before.

Starting point is 00:26:10 And oh, yeah, that's common. And then it's like, but yeah, wait a second. The things that I did before that would solve, that solved the other person's problem, it's not working with this person. It's like, and it's like not, it's, they're rarely ever to like this the same solution Work for for this same problem again because every individual has so many different variables that affect How our body responds and how all the systems work and their behavior and so many Specialists and doctors look at a single system of the body are really good at talking about one system of the body versus how they're all interconnected

Starting point is 00:26:48 and influence each other. And being open minded to say, oh well, it could be influenced by this other thing and we don't know yet. If you're sick, especially if it's an acute illness or injury, go to your doctor, please, they are very good at that. If you have chronic health issues, illness or injury, go to your doctor, please, they are very good at that.

Starting point is 00:27:05 If you have chronic health issues, then you want to look at your lifestyle because the answer is probably there. That doesn't mean that there aren't things that you can look at like nutrient deficiencies or things that you might, I mean, who knows, you might have some underlying disease that you're unaware of, that Western medicine may be able to solve. But if it's chronic, if it's this kind of like thing that's been with you for a while, and you know, my blood lipids are off, but it's also some 40 pounds of weight,

Starting point is 00:27:34 and I've been like that for a long time, that kind of like hire somebody who does, who works with that specifically, a good coach or a trainer, is worth their weight in gold. They're the ones that will help guide you and get you there. And it's not going to be one appointment. They're not going to just give you a prescription, here's your workout and your diet, follow this.

Starting point is 00:27:52 That's a very ineffective approach. You're going to have to work with them on a regular basis. Yeah, no, there's no knock on doctors. I just would love to see a shift into more preventative focus. Like, let's get back to not getting sick. Let's get back to like the behavioral practices that we can do and we have control over ourselves

Starting point is 00:28:13 in order to benefit us and protect us and be more resilient towards a lot of these factors that are out there in the existence of the world. I also think that doctors should get the fuck off of TikTok and Reels, because you don't belong on there. And the reason why you don't belong on there is because I've never seen good advice given in 30 seconds to a minute.

Starting point is 00:28:34 That's the reason too, I have a problem even with trainers just using that as a resource, because what we do in health is so nuanced that a single short answer for someone like that is, okay, it might help the people with that fits perfect for them, but there's also almost always an example where that rule doesn't apply. So I hate that, and then what you see is you see these doctors,

Starting point is 00:28:59 which is super annoying, that are trying to gain social media traction, and they're trying to play the game that all the kids are playing. So they're looking at all the trends that they're doing where you find someone and you do a screen over screen and you point them out and you shit on some other professional for what they're doing. And they're playing this social helping people. And they're just shitting on them. And then all you do is you lose, you lose a bunch of people. Yeah.

Starting point is 00:29:26 And you're, you're pit-hopping no one. It's, it's a, it's a terrible place for medical professionals. I even think it's not a great place for Trim. The reason why I love the podcast. I think it should lead to something where you can explain your own. Well, yeah, you better lead to something longer for them because those things are so nuanced.

Starting point is 00:29:42 I would never want to do this business if all we had as a tool was reels and TikTok to communicate. Like we do anything. That's what I'm saying. And it's like junk food. It's too nuanced to be able to truly help somebody in that saying.

Starting point is 00:30:00 So it's so annoying. It's like, you ever watched political debate, right? It's like two hour. Yeah, they just chopped the plate. And they take the, oh, he got them there. Oh, he said that thing. That's the tagline. It's like, that's not that's not.

Starting point is 00:30:13 I actually feel like the culture is shifting some of these professionals on how they communicate because it's now turned into it's all about the getting those clips. Yeah. So even the way you hear people answer sometimes turn into, it's all about the getting those clips. So even the way you hear people answer sometimes is they do it with that intent of, oh, that's gonna make a high-beast sound bite.

Starting point is 00:30:31 Yeah, I just, I can't stand it to knowing when you see it. I don't know, I don't think, I think doctors, and the noise of the hell out of me. Doctors should stay off of TikTok in reals. It's just, it's too, I look like the ones I know ever cared about social media in that way. I do find that very interesting. Yeah, the good ones is the estate. Yeah, maybe if you wrote a book I don't know anyway trying to build a side business or a business through media, I guess, but I mean the short stuff like

Starting point is 00:30:55 If you're a doctor, you know, you're shit start a podcast or write some blogs. Yeah, you put some like you know Give yourself the opportunity to really explain what's going on I don't know how you would communicate anything really well. Unless you're doing the like takedown videos, did you so and so said this? Here's why he's wrong. And I have a PhD. And here's a picture of, by the way, in my video, I have a stethoscope and a lab code. So you know, I know my shit.

Starting point is 00:31:16 You know that clown that you're talking, I know you're alluding to right now that we talked about and that, not that long ago. Dr. Smugg, did you see some of the, Did you see some of the influencers that were defending him? Yeah. They're defending that. And then you see that like the spin on it of like, it's a regulatory group that he's taking money from. And it doesn't.

Starting point is 00:31:36 It's a lobby group. I know. I know. I mean, American beverage associations, lobby group. I know. And it's crazy to me to see the people that are defending that like that is okay. I was glad to see Lane came out and say that like listen, even my stance on- When I called Lane about that, because I teased him and I'm like,

Starting point is 00:31:54 Did you take money from me? And he goes and then he didn't even know what was going on. And I told him about it and he goes, wow, he goes, well first off, my feelings are hurt, they didn't call me because I depend on official speakers all the time. He goes, but I know why they didn't call me. He goes, because you would do it. They know it. It's integrity. That's right.

Starting point is 00:32:12 I'm like, dude, the fact that you people are defending that, defending that doctor, it's like, there's a million ways, okay, if you're famous on TikTok that you can get paid and make money, okay? A lot. The last way I would do is take it from lobbying money on something like that. That's crazy to me, especially something as gray as artificial sweeteners. It's not like we, we really, really are for sure about a lot of things on that. There's still this like, uh, proceed with caution. We think we feel pretty confident that it's this. It's

Starting point is 00:32:41 that, but it's like, probably not the most ideal thing. Not sure. Oh, I'm gonna take lobbying money from Coca-Cola. Are you kidding me? That's such bullshit. And then to think that that's okay. Speaking of which, I just read a study. Let me pull it up here. I just read a study on cancer and women.

Starting point is 00:33:00 And this is, so these were all things that were legal and approved at one point. Here's now what the study's showing. This is the title of the study. Study finds significant chemical exposures in women with cancer. So there's a clear link between PFA S's. So there's a called Polly, I don't remember the name, and look them up, Doug, for me so I can pee fast. Yeah. And BPA exposures and prior cancer diagnosis found in large national studies. So in other words, so these are PFAS's, Doug, look those up again. These are, I don't remember what that stands for, but there's certain types of chemicals

Starting point is 00:33:37 found in plastics and the same thing with BPA. Polly, fluorocalkalyse substances. There you go. Okay. So exposure to these endocrine disrupting chemicals are implicated in hormone mediated cancers of the breast, ovaries, skin, and uterus. So they're finding that, oh, being exposed to these things in high amounts, you are going to have a much higher risk of these hormonal, hormonal sensitive cancers.

Starting point is 00:34:06 By the way, cancers that I just mentioned, breast, ovary, uterus, maybe not skin, but breast, ovary, and uterus, young women cancers. Wow. Those are the cancers that affect, like, younger women. By the way, it's such a perfect segue from the aspartane conversation we're just having too, because also approved and okay, all those things are things that have been passed as oh these are fine, won't kill you

Starting point is 00:34:30 in all these studies that we show in these studies. We can't possibly do studies that will show, it's how hard it would turn. Yeah, it would be so hard to show long-term trends and then also connected to generational trends. Like for example, we know that artificial sweeteners influence the microbiome. We don't know if it's good or bad. We just know this is data.

Starting point is 00:34:52 Okay, I think it's probably not a great effect. But the data right now just shows, it affects the microbiome. We also know that we inherit our microbiome much of it from our mothers. How could we possibly test generational changes from exposure to these, that's just one, that's like a hypothesis. How would you test it? How would you even, like, who's motivated to even, you know, conduct that research? That's right.

Starting point is 00:35:17 It's a people that, the only people motivated to it are trying to find ways to prove that it's okay. Cherry Picker, which data for them in their own bias? Which just goes back to my point of why that makes why I was so fired up about that. And I went out, I only had a lot of people messaging me like, damn, I haven't seen you all fired up about because a doctor taking money from a lobbying group like that,

Starting point is 00:35:38 go take it, there's a, if you're popular on social media, there's a plethora of companies that will give you money to advertise and promote stuff. Go promote a thousand other things, but to take money from a lobbying group that their interest is in putting out information that is going to, that's in their best interest to keep pushing something like Aspertain. To sway the public opinion.

Starting point is 00:36:01 That's a, that's me, that highlights your intent. Science is objective. Scientists are not. Neither are doctors. So there are good doctors and they're bad doctors. Exactly. So people, I've been being point to the science. The science is objective.

Starting point is 00:36:15 How you interpret it? What you choose to look at? What you choose to ignore? That's all subjective. Listen, and an example is Lane Norton. We don't agree with each other. We disagree on the Aspartane conversation. We've already had that conversation,

Starting point is 00:36:28 and yet he's still a really good friend, and yet I know that he's not something. I know he would be the first person. He would not take money in that. And he would also be the first person, if there was like a hard study that really showed issues. He would be the first person to come out and say, oh, look, look, we found something.

Starting point is 00:36:43 Data's changed in my stance. That's right. And that's why I like the guy so much. Is that integrity is extremely important. But yeah, it's, you know, when it comes to, you know, pharmaceutical companies and studies and funding, the incentives, I get they need to exist. So I'm not gonna crap on the fact that they need,

Starting point is 00:37:03 you know, we need to have profits and stuff. But the incentives don't, it really doesn't work to prove that something doesn't work when it's already out in the market. Who's gonna fund that? Where are you gonna make any money off that? There is no incentive to innovate necessarily in a completely different direction

Starting point is 00:37:23 because it's gonna cost you a billion dollars. And then you'll lose the money. Why would I bet a billion dollars in this radically different direction when I can take an opiate and tweak it a little bit and boom, I know I've got some market share, right? So, and that's just the nature of the beast. That's all. Just kind of inform yourself and know that. And I think you'll be okay now, getting through the whole, you know, the whole thing or whatever. Yeah. Oh, you'll be okay. Now, you're getting through the whole thing or whatever. Anyway.

Starting point is 00:37:47 The other day, out of your bringing up Deon Sanders and what he's doing over there at the buffs and everything and just, I've been following him and I haven't actually watched that documentary that you brought up yet. I like Coach Prime, but what I didn't know, and I don't know if you knew this or not, but he's actually had like foot surgery before,

Starting point is 00:38:08 and he had to actually amputate to his toe. What? So his big toe and then his second toe. His big toe? Yeah. That's the one that messes you up. I believe he played a game when he was supposed to have that like done still, which is like crazy.

Starting point is 00:38:21 I can't remember a full story. I know a little bit about this. It was later on, I was like 2021, I believe. We finally got the surgery, but then he had like blood clots. And so like he had to actually go back this, like recently, like not too long ago this year, after he had those amputated, like also to get

Starting point is 00:38:40 to remove some blood clotting issues. But I didn't know the guy, and he just walks around and it tries, you know, his best not to let affect him. And I just have mad respect. You know, you would never even know like he's suffering through that stuff. And he took a shoe off and his foot was just swollen. You know, I have an annoying friend of mine,

Starting point is 00:38:59 good friend of mine who doesn't, for some reason, anytime I like somebody, he tends to take the opposing side always. And I was talking about, oh, about D on this and he's just like, oh, I don't like him. I'm just like, it's funny how like you know you need to do I have a friend like that you know what he wants to fuck with them. What is that like takes an opposite. I was all say, oh, you know, someone so really awesome like yeah, I don't like I'm like, yeah, you know what mean either. And then yeah, wait to see what happened. I did it like three or four times in a row. And then he caught on and I like, yeah, sometimes I feel like he just takes that position.

Starting point is 00:39:28 But it's like, you know, I also know too, he doesn't like the people that are like real outward and like super ultra confident people. That it's always funny to me how some people get so turned off or don't like people like that. Like I've never been somebody like that, maybe because I get put in that category too, I don't know. What being just like out there? Yeah, outwardly people like that. Like, I've never been somebody like that, maybe because I get put in that category too, I don't know. Oh, well, being just like out there?

Starting point is 00:39:47 Yeah, outwardly confident like that. Like he's like, Deon is like wildly confident and talking the hell out of that though. Give me a breath. I mean, that's how I feel. I mean, I feel like when Larry Evans was like that, a good friend of ours, mutual friend of ours, just one of the cockiest son of bitches

Starting point is 00:40:02 you've ever met in your life. I mean, just guy worked at a gym and showed up in a, you know, a suit repeat tie. Yeah. You know, with sunglasses on, doing presentations and then on outside looking at you like this asshole, I can, you know, but one of the most amazing dudes, best hearts ever and one of the most talented dudes I've ever met in my life. So I feel like people, they see that sometimes and they judge that right away and assume a lot. And when you look at all the good that Dion has done with kids and the colleges that he's what he's done, put them on the map and help other people out. Like the dude's got an incredible heart. Speaking of football and feet, I was going to give you guys a little trivia. Did you, do you guys know that one of the,

Starting point is 00:40:44 the furthest field goals ever kicked? I don't think it's a record anymore. It was actually by a player with no toes. He had a club foot. You know that famous he's a famous kicker. Yeah. His name is he was for the I think he played for the Packers. He's not shoeless Joe.

Starting point is 00:41:00 It's another. It's Tom Dempsey. Tom Dempsey. Who do you play for? Yeah. Let's see. Was the Packers packers oh if I get this right boys It might be the bill I said the saints the Eagles the Rams The bill the bills

Starting point is 00:41:18 Like James are very last one For a second there around the whole league. I got two. I got two. I got two confidence there. I should have left it with the player. The player with the club. Dude, you know what else? Like, so, Cordy was looking at that video with me, and we're like tripping out at his foot, and like, he's like, oh my god, he's at Hammer Toe too.

Starting point is 00:41:37 And like, so you guys have seen my feet. Yeah, yeah. And like, how like, curled down there are and like, smashed together. I'm like, I wonder if like more football players would like have like feet like mine. A lot of athletes do. Yeah. You've seen like LeBron James

Starting point is 00:41:50 and some of the basketball players that are like all smashed in. I hate, yeah. I hate, I hate, I'm one of those, I keep never do only fans with my hands. Oh, no, even nice, even people are like, ooh, nice feet. I don't like feet.

Starting point is 00:42:00 I don't care what they look like. No, I'm repulsed. Cover your feet. You could treat it as like that either. If you take your toes and like, but like if I'm laying in bed with her and I take like my toes and I grab her feet with my toe. Oh, gross.

Starting point is 00:42:12 She hates it. Oh, she freaks out. That's a really important thing. Justin, I interlocks this. He freaks me out. We try. It's hard for me. Separate them.

Starting point is 00:42:20 They're hard. Instead of holding it under the table so the camera doesn't catch it. Oh, yeah. We do it. That's not a holy, under the table, so they can't even catch it. We do it, that's disgusting. Yeah, it is, yeah. Hey, did you guys know that, so we work with Legion,

Starting point is 00:42:30 it's supplement company for the listeners, you don't know. Did you know they put together stacks on their website? I didn't know that. Oh, they did? Yeah, it's actually pretty smart. Terrible partners, we are. Now, I'll pull it up.

Starting point is 00:42:42 I didn't know this. So I'm on their website, and I'm gonna pull up some of their, they so I'm on their website and I'm going to I'm going to pull up some of their they actually put together how does he put them together I'm they're actually pretty good you know mic knows the stuff right so that's it you know talking about science science based people like that's one of things that a muscle growth stack pre workout energy stack fat loss stack rapid, optimal performance stack, and they're all discounted. But it's cool because you put together the supplements that complement each other for

Starting point is 00:43:11 the special. Who is the guy that Mike, Spina Mike, and his integrity and his science-based stuff? Who is the guy who is really well-known that he partnered with to put all his stuff together? And he's from that, the examine.com? Yeah, right. Which is like one of the most reputable. I he's from that, examine.com. Yeah. Right, which is like one of the most reputable. I love that website. One of the creators of it.

Starting point is 00:43:28 Is he got it? Yeah, it's one of the contributors. Yeah, it's one of the, I think it's one of the founders. I think of of examine.com. One of the, or one of the main guys who contributes to it. I don't remember. This is by the way, for people who, who want to know what supplements have the best studies,

Starting point is 00:43:43 go to examine.com. Yeah. Look up the supplement, and they will list every study and then rank the study. So it'll say for fat loss, and then you'll see all these fat loss studies. Not all of them are crazy, huh? It'll, yeah, it'll rank them, and then it's really,

Starting point is 00:43:59 it's the best that I found so far online, where you could go to one source and kind of parse out like what the data says about, you know, particular compound. Speeding of one awesome source. Okay. Have you guys been following what Darren's doing with the newsletter? No, I haven't seen you guys need to get on that.

Starting point is 00:44:17 Have you been paying attention to it? Look open in a moment. Andrew, you are, you guys, is the team on one of the boys? I don't even if I told the boys to actually subscribe to that and follow. What happened now? No, I'm just watching the evolution of it. It just keeps getting better and better and better. You know, a lot of it was inspired by, you know,

Starting point is 00:44:34 Sam Parr and what he did, the hustle and the morning brew as far as like what they did for content. I always believe that there was an opportunity in our space to create a version of that, but that's more health-centric, you know, so it's starting to get like popular news that's trending and like stuff that we've set on the podcast and studies and like so it's got a lot. And it's done in this like snapshot, right? So those people that love the content that we produce, but have a life can't possibly

Starting point is 00:45:01 keep up with all the things that we put out. It's one of the better sources to get a snapshot of a lot of the material and information. So we've actually, I mean, this has been going on. It's been going on. It's been going on. It's been going on. It's been going on. It's been going on. It's been going on. It's been going on.

Starting point is 00:45:14 It's been going on. Well, Darren isn't so talented. Yeah, a lot of the way Darren writes. It's a, you know that. I don't know if I told the audience this. I really think you guys know this because I've shared off air with you guys, but, you know, Darren's kind of a kind of a cool story. Him and I met like 10 years ago,

Starting point is 00:45:26 virtually, right? It was before we even started Mind Pump, and I was just turning my Instagram on and like trying to figure the whole thing out. So this is back in, we love to hate out of this. So I came across his Instagram page, you know, he popped up in my explorer page one time and I was reading his captions and I know Justin would love his stuff because he's like super sarcastic and witty, has a little bit of a dark sense of humor and he's, you could tell by the way, right,

Starting point is 00:45:58 he's super intelligent and he's also got, like he's into health and fitness. So he got a fitness background. So he would write some things that were related to fitness way back then. And we began messaging and DMing and I told him, this was years ago, nine, nine, 10 years ago, told him,

Starting point is 00:46:12 like, Matt, one day we're gonna work together. I had no idea of my impump, I had no idea this or that. And we remained in contact over time. And then finally, this opportunity came up of, okay, we have this newsletter that we really want to grow. We want to put some money behind it, really see if we can actually provide some good value who better than Darren to like write the material on it. And so, you know, it's evolving.

Starting point is 00:46:33 It's getting better and it's getting better. Great addition to the team. Yeah, if you guys are not following this, it's definitely what's the time, what's the call mornings with Mind Pump? Is that the name of it, the newsletter? Yeah, correct. It's Mind Pump Media dot com forward slash newsletter. Yeah. correct. It's mind pump media.com for it slash newsletter. Yeah. Hey, we got to talk about this on the show. This is my latest favorite conspiracy theory.

Starting point is 00:46:51 Yeah. I'm reading about. Oh, God. I just I've I said, I said, I'm on my yesterday. Well, I saw that one, but this is the one I showed, bring that one out. This is the one I showed you. Because this one has some truth in it. So I got to get the date, but I think it's October, is it October 2nd when FEMA and yeah, were there? Yes, you did show me this. Yeah, so I didn't see it, was it?

Starting point is 00:47:15 Was it FEMA? Look this up, they're doing this national emergency broadcast. There's a broadcasting kind of test. I think it's October 4th for everybody's cell phones and all communication, it can be nationally. It's gonna have this alert that's gonna go out, right? And it's to test this national alert system. Okay, so that's real, it's really happening.

Starting point is 00:47:35 Okay. I don't know what the date is, maybe Doug could look it up. On a set. It is October 4th, okay. So this is where all the 5G people that have been talking so here's the conspiracy theory, right? That the turn on some nanoparticles. Yeah.

Starting point is 00:47:50 Oh, shit. I was just fucking around. Are you serious? Yeah. That they're going to say now. What that came from the vaccine for? Is that the conspiracy? Is that the conspiracy?

Starting point is 00:48:00 They didn't say vaccine. Oh, God. They didn't say, yeah. Yeah. But they're going to be like, but apparently it's sent out to the vaccine. They're gonna send out this powerful signal and there's a frequency that's gonna come out of everybody's device.

Starting point is 00:48:12 And that frequency is designed to activate, I don't know what they called it. Yeah. Some kind of nanoparticles. And those particles then will behave in the way that they want them to, which you know, are supposed to cause all these problems, whatever. So there's all these posts that are like turn off your phones. But when I do know, is there's been like

Starting point is 00:48:33 reports of like some other country, I think it was somewhere down South America where there was some really high-pitch, high-frequency noise that was being emitted from some tower. And people were like having crazy migraines. And it was like, to the point where people couldn't walk, it was like debilitating. And to the point where some people were getting like psychotic breakdowns and everything.

Starting point is 00:48:58 Yeah, so I'm sorry, but there's probably something like noise-wise. And like they've been developing weapons and things with noise in sound. So that's what's alarming to me. I don't know about the whole other angle. Yeah, so it's really happening. That the whole nano thing, that's the favorite.

Starting point is 00:49:16 That's the conspiracy theory. But it's really happening. So here's my theory on why there's gonna, why there are people on social media saying, turn off your phones. It's going to activate these nanoparticles that are going to do this great stuff. I check this out. Let's say you're a country that competes with us.

Starting point is 00:49:35 And you want to fuck with the US because that's what they do. They just shit all the time to each other. China does the US, US does the China, Russia. We all fuck with each other. This is a nationwide national test of emergency broadcasting. And you don't necessarily want this to kind of fail. So what you do is you put out counter information

Starting point is 00:49:52 to make people turn their phones off so we can't do the test properly. So what if they're putting out, like China has got these people on social media saying, don't turn on your phones everybody because it's gonna, whatever, so that this national test ends up failing. Is this even confirmed from like FEMA or any of these?

Starting point is 00:50:11 Oh yeah, they said it on their website. No, that's happening. That's the real one that's happening. Whether or not it's gonna kill people, that's the whole yeah, yeah. Okay, just, you know, because sometimes it comes out like, it's all under the ground.

Starting point is 00:50:24 Somebody knows about something. You know how I tease you guys and I don't think there's like a group of people that are doing these master plan. I do think there's a group of people that put together these brilliant, elaborate conspiracy theories and put them out though. I do say intelligence agencies. I do think there's a group of people that are like, I saw one, Andrew, was it Andrew? Who shared it?

Starting point is 00:50:45 Was it you, Justin? Who shared the Aaron Rodgers, or not the, uh, yes, that's like the ultimate, uh, example of like just literally looking for. Was it you who shared it? It was me. It was you. It was me because they were, it was because Aaron Rodgers, like it being, uh, September 11th and then like all these like associations with numbers, even to the point where his number

Starting point is 00:51:08 was eight, right? Okay, this is ridiculous, this is a Scott, right? So his number is eight and if you split it in half, it's 33 and so 33 then he goes this and the next. Oh, dude, he connected, I mean, the time left in the fourth quarter with the yard line, the field goal was taken. Full moron. It was like over the top, we'll have the YouTube with the yard line, the field goal was taken. Full moron.

Starting point is 00:51:25 Oh, it was like over the top. We'll have the YouTube team. You know, there it is right there. It was over the top. Okay, but here's the thing. I gotta add this one in before we're out. You know, everybody gets uncomfortable because we bring up the conspiracy.

Starting point is 00:51:36 I opened the top door, didn't I? Yeah, go ahead, go ahead. So, okay, well, you actually pointed me to yesterday. Yeah, I was tripping it on all day yesterday because it's a red hot chili pepper. Oh, that's crazy. And the lyrics are crazy. California Cation. So it was what, 25 years ago, 1999, is when they wrote it.

Starting point is 00:51:58 And there's just all these like interesting lyrics in there. That are like, predictive. You have that like pulled up. There's a full of like, there's probably like four or five lines. I was just like at least four or five lines. There's like the end of the world and all of the Western civilizations, the Sun may rise in the east, at least it's settled and it's final that's like anyway, there's videos of them doing the lyrics and then showing what's happening today. Yeah, yeah, in the world of the US and it's like, oh my god,

Starting point is 00:52:23 well the one about you, Justin would like to go from Sweden. Yeah, a. In the world of the US. And it's like, oh my God. Well, the one about your Justin would like a little girl from Sweden. Yeah, a little girl from Sweden dreams of a silver screen. And then they put up what's her name. Great. A thumb. Great. A thumb bird. Yeah. And there was like something about psych psychic, uh, mind, psychy spines, psychy spines from China. A lot of stuff. And NASA shows us doing stuff in space. It's really being recorded underwater. All right.. Space may be the final frontier, but it's made in a Hollywood basement. Like, yeah, that's like wild. I know.

Starting point is 00:52:50 That's so. Yeah, and it's like, Listen, nobody predicted what would happen today like the Simpsons. Well, that's the thing. I was talking to Doug about that. The Simpsons, that whole thing, it's like, you know, in terms of like they're being predictive patterns

Starting point is 00:53:05 of things, like it's almost like they're just kind of pulling ideas and events and then they just like make it into a show. And there's like, is it on the episode? Hearing matters. Is it them just sort of falling patterns? They predicted Trump becoming president. Yeah. So yeah, they have been the best. My shout out is going to go to our partner, Mike, with Creatures of Hab have it since he has got a product that is finally coming on board here. And if you guys don't follow Mike, Mike's good friend of ours. His Instagram handle, Doug, if you can look it up for me so we can turn

Starting point is 00:53:34 out, right? Yeah. Michael turn out. But I think his Instagram handles. I don't know if he's changed it to the creatures that have it or meal one. I know he's bounced back between a couple of them. But he's a good follow. He's a great sort. Also was a great interview when he was on the show and him and I have been collaborating on a, you know, meal one product that is supposed to be coming. And it's been done, we figured it out, finalize all of it, and it would be releasing this upcoming. We taste test of it, I remember we had the option.

Starting point is 00:53:59 It's phenomenal. This is my favorite, this is what I used to basically do. Is it going to be bare flavor? Yeah, you will see. You will see. So shout out to Mike, shout out to Creatures of Habit. You guys, make sure you guys are paying attention. Grass fed meats, wild caught fish, heritage pork.

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Starting point is 00:54:52 All right, back to the show. First question is from PoBilly 21. What's the best way to build shoulders when you have difficulty with the mind muscle connection? You know, it's the same answer I'll give for any muscle group that you feel like you have trouble connecting to. By the way, this feels like you'll do exercises that traditionally are for that target body

Starting point is 00:55:13 part and you'll feel it more in supporting or quote unquote supporting muscle group. So let's say we're talking about shoulders here. One of the most commonly done and effective shoulder building and strengthening exercises would be just a standing overhead press and All its variations if you have difficulty connecting with the shoulders You may feel this more in your triceps or even in your traps In fact or even your low back. Yeah in my head. Yeah, all low back all exercises low back exercise I mean, how many times have you heard that though, right? So I was doing, like, I just feel it in my back.

Starting point is 00:55:47 Yeah, totally. That's not good. But you know, you know, when it comes to shoulders, what's interesting is I often find the traps being one of the challenges more than other muscle groups where they end up doing a lot of shrugging when they're trying to do certain exercises. So anyway, that being said, the answer is

Starting point is 00:56:04 go light, isolate at the beginning of the workout, then move to the compound. So what does this look like for shoulders? You would do very light lateral type raises, and then we can get into the technique of that. Single joint movements. Yes. Do you do like a few sets of that? Feel the muscle with a lightweight, get a pump, then move on to your traditional, you know, I guess, gross motor movement type

Starting point is 00:56:26 exercise is like a press. And when you do the press, now that you know what that shoulder feels like, because now it's pumped, maybe a little fatigued, move in a way to where you could feel it more in the shoulders, or at the very least, think about your shoulders while you press. And that should take care of it. I thought you've given a different piece of ice that I really like too, which is overhead carries. I really like an isometric exercise for something like this. Yes.

Starting point is 00:56:51 I forgot about that. To your point, a lot of the secondary muscles are kicking in. And so you're so fixated, regardless of your light or not, sometimes you get so fixated on the movement that you're not. You're just not connecting to the right muscles. And so doing an isometric is a great idea. And I think overhead carries because it's all the way in full extension of your head

Starting point is 00:57:15 like that. And you have to kind of stabilize it as you walk. You arguably one of the best exercises. So I would put overhead carries as one of my kind of first exercises priming. And then I love Z-Press for having to stabilize at the top, it really forces strict form. And I would emphasize that, right?

Starting point is 00:57:36 So overhead carries to start to work out. And then I'm doing Z-Presses, where I'm like stabilizing first before I come down, stabilizing and then coming down, I think would be a great option to do. I love isometric Mainly to if there's any kind of work that needs to be done in terms of Being able to pack your shoulder Correctly and put your put everything in an optimal position

Starting point is 00:58:02 Functionally, so that way too like when you are Going through these movements and exercises, like you're in a better angle and alignment to be able to connect. And I think sometimes it needs a bit of work in that regard with mobility practices and just being able to understand how to articulate your shoulder blade and be able to depress it properly

Starting point is 00:58:24 and keep yourself in good upright posture So you give your body a chance to really connect to that delta now you've you've done videos on this I know there in some of our programs do is it on my pump TV Do we have videos of you teaching this on my pump TV? It's a good question. I think so. I think we do have at least a few I know the the kneeling wall circle. That's there. That's there.

Starting point is 00:58:50 So I'm not an overhead carry. You have overhead carry. No, I'm not a carry with that. Yeah, you're right. You do with Kelly. Yeah, that is there. And the reason why I'm saying that is because a person listening right now, the one thing that I would want you to do is to go watch the form and technique that you teach in that

Starting point is 00:59:05 because the packing of the shoulder, the setup, is as important. The walking is important. It's not just holding it. The reason why the walk people, well, why should I walk? Why don't I just stand still? Walking is going to make you have to stabilize.

Starting point is 00:59:18 Yeah, to create instability. At the shoulder because your arm's gonna want a wobble because you got this long lever. So you're gonna hit the shoulder more doing it that way. You know what's interesting about this is as I'm thinking about this question, I can, there's one exercise that can almost always tell

Starting point is 00:59:34 when somebody has poor connection to the shoulders. And it's a lateral. People who have, it turns into a shrug or they rotate their hands and they kind of bring them out here and it's almost like doing a clean with dumbbells. You know, to do a lateral, to really feel the shoulders, you want to lean forward just slightly,

Starting point is 00:59:51 and you want to lift up with the humerus, but you want no shrugging in the shoulder whatsoever. In fact, the shoulders should stay depressed the entire time. So your range of motion can be limited. And it's all deltoid. It's all 100% deltoid. And you gotta go light. Next question is from Nazar ops is age related muscle loss expected due to hormones? Or is it

Starting point is 01:00:11 because that most people become lazy and sedentary as a age? I really don't want to be come dependent on TRT or stuff like that as I age. Okay. So it's a little more complex than that. It's way more. Yeah. So let's put hormones aside because you could have hormone imbalances that might need to get treated medically. And obviously this is a man because he's asking about testosterone replacement therapy, although that does exist for women. Typically, it's a man that's asking this question.

Starting point is 01:00:40 So all things being equal, right? So you're a healthy male who's aging, a healthy, aging male, your testosterone levels actually don't go down that much. In fact, although they still go down a little bit, and it's not a ton, I mean, I've trained men in their 70s who are incredibly fit whose total numbers were in the 900s. That's an example of this. That's like 85 and his higher testosterone than all of us and we're on tier 84. Come on out.

Starting point is 01:01:05 Yeah. But your testosterone will stay pretty high. You'll maintain fertility as a man. But here's the interesting thing. As you get older, as testosterone does decline, just a little bit. It's not a ton, but it does go down if you're healthy. Still, your angiogen receptor density actually increases.

Starting point is 01:01:23 So a 50 year old man with, you know, middle of the road free testosterone actually has more accessible testosterone than a young man with the same free testosterone number because they have more angiogen receptors. Is this what explains why when you take somebody or even myself, when I was 20 years old, you know, I obviously definitely felt testosterone when I took steroids and I didn't need it, but I can take my therapeutic dose and it feels so life changing for me compared to what a massive dose did when I was in my 20. It could be.

Starting point is 01:02:02 I mean, Andrew's receptor density is actually more important than even testosterone levels. They show this in studies. But my point with this is the TRT side, let's put that aside, right? Okay, so you're healthy. Here's what really changes as you get older. Your maximum potential, okay? So let's take out maximum potential because your maximum potential for muscle mass and strength at, you strength at 28 is

Starting point is 01:02:26 very different than it is at 68. So in other words, if you're a high level strength athlete and you push yourself and you've been doing so for years and years and years or decades, you are going to notice losses and performances you get older. If I could deadlift 600 pounds at 35, I can't expect to do that at the age of 65. But if you're a normal fit, normal strength, you still train, you're not pushing it to like crazy levels, you're just fit and strong, you can expect, and the data's clear on this,

Starting point is 01:02:57 you can expect to keep a lot, if not all of your muscle well into older age, it really doesn't start to get affected until you start to get literally no joke into your 70s. So it's the extremes where you see the big difference but like a normal fit, strong man who's healthy. I want to add to that because you're saying normal so much

Starting point is 01:03:17 like normal is a fit person, it's not. No, I mean, I normally, like, if I got a whole, but I want to highlight to this because I don't know how old this person is, and let's just guess that they're in their 40s or so, and or getting close to that maybe or more. And all through their teens and 20s and early 30s, they really didn't train or exercise at all.

Starting point is 01:03:36 I would make the case that I could get you fitter, healthier, more muscle, stronger, better to the hospital levels. Now, then maybe you had in your late 20s and 30s. Sure. So, there's a lot of upward potential for the average normal person, because I think normal I think of somebody who are like my friends who don't really train in exercise. And even though they're not on the obese side of the spectrum, they're still not really

Starting point is 01:04:03 healthy guys. And I know that if I were to get a hold of their diet, train them, we wouldn't have to do any sort of TRT and I would radically increase their testosterone levels and build more muscle mass and speed up their metabolism and yet they're in their mid 40s now. So there's lots of potential to not have to take TRT. I think that's, and I've always wanna make that clear on this show, you know, even though we have openly shared about my test also on you since day one,

Starting point is 01:04:30 we are partnered with a hormone clinic. We did that because we see the need and it's a growing need in Swapyville, but it's never the first option. We are always going to promote somebody trying to do this, that the natural way first, that's always gonna be the better way to do it. And so, yes, there's lots of potential for you

Starting point is 01:04:49 to not have to go that route. Yeah, there's just a multitude of factors, you know, for this feeling of aging, I think, you know, after sort of that sweet spot in that window where it's like, you know, you go through puberty, you get all this like influx of hormone changes and, you know, you're able to recover at like probably the highest you'll ever be able to recover in that regard. But it's a your extreme sort of point of view, like what you're doing, I think matters a lot in terms of how you're feeling later on

Starting point is 01:05:22 down the road and your experience, especially if you're trying to apply the same rules and you're trying to apply the same style and training methods and the wear and tear of that versus evolving your training and moving your training in a direction where it's more benefiting you so you could still apply muscle growth. Look, this is what's interesting about the aging body.

Starting point is 01:05:45 And unfortunately, we have bad examples because nobody does a good job. Most people don't do a great job. That's why I wanted to make the comment about normal. Yeah, so our examples are basically unhealthy people getting older. And then you see lots of terrible things to have. Yeah, that's totally different segment.

Starting point is 01:06:01 But what's interesting is if you look at the actual aging male body and its adaptation processes and you put in the context of fit and healthy, it's interesting because when you're young, it's your body is primed to grow and to push the envelope. So recovery tends to be better, you're more resilient, there's no like long track record of potential injuries, you tend to heal faster, okay?

Starting point is 01:06:26 But as you get older, your body starts to switch to keeping what you've done, okay? So this is very interesting. So testosterone's higher when you're 20, then when you're say 50, but angiogen receptor density goes up, okay? You can push yourself to crazy limits when you're 20, but when you're 50, your body starts to shift

Starting point is 01:06:45 so that you keep a lot of what you built. This is why people who've been like strength training forever and ever and ever as they get older, they'll tell you, it's a lot, it's easy to keep muscle. It was hard to build it when I was younger. Now it's kind of, it's a, I mean, all of us are experiencing this ourselves, but really it's the extreme. So if you look at the kind of middle and you maintain good health and fitness, you're you're going to be phenomenal and you're the key quip.

Starting point is 01:07:10 Yeah, you're just not going to be hitting these crazy numbers like you did when you were, you know, when you were younger. Now, I do want to add since I did say the disclaimer first and we are talking about TRT, it also can be very crippling for somebody who's trying to do this naturally and they're in need of that. Oh, yeah, that's that's like for almost three years. You're lacking a very important one. If you've been listening long enough, there was about a two and a half, three year period when I had came off a testosterone completely and really was on a mission to get my levels

Starting point is 01:07:40 up naturally. And I like to think that I'm pretty good at this stuff when it comes to nutrition and training and trying to optimize my life to be the healthiest I can. And I really worked hard at that in using all the biohacking tools I could to and I just, I didn't move the needle. And it was that time was really difficult mentally for me. I had a lot of, I didn't have his most motivation to get to the gym. My body wasn't responding. I wasn't recovering well, I wasn't building muscle well.

Starting point is 01:08:08 My metabolism was super slow. And luckily, I have the mental fortitude to work through that and to keep pursuing and figure out, but the average person, boy, that can really send you spiraling out of control or get you really frustrated to throw your hands up and just say fuck it So it can also be very life-changing for somebody who's in that boat So even though I originally said the disclaimer. We're always gonna push them in the natural way I also know what it's like to be on the other side of that boat of like really trying Naturally and not being able to move the needle and that most people can't handle that and will end up giving up.

Starting point is 01:08:46 And I'll tell you right now, you're far better off getting your hormones checked, balanced out, even if you have to take HRT because that could be life changing for you health-wise. Yeah, if you're in a deficiency, then it's life changing, just like a nutrient deficiency. Yes. More amount of deficiency in cause major problems. And even more so, I would say that. I will say most people, though, most men, they can make significant improvements

Starting point is 01:09:07 in their testosterone naturally, but there are cases like, you know, like yourself, Adam, even myself, where my floor completely. I mean, I did things in my thirties that probably permanently affected my testosterone as I get older, but all things being equal,

Starting point is 01:09:19 you can make significant improvements. I will, one thing I'm gonna add to this is the gap between you and your peers becomes so wide as you get older if you maintain health and fitness. It's so crazy. Like, we could take 15, 20 year olds and have seven of them being fit, fit, work out, watch their diet, the other eight,

Starting point is 01:09:44 being your typical 20 year old, and there's definitely a difference, okay? Don't get me wrong, there's definitely a difference. You take a group of seven year olds, and you compare ones that exercise regularly, you write to the average seven year old, and it's a different species. Oh, bro.

Starting point is 01:09:57 It's so different. You really see that come forward. Oh, I can see now. Yeah, 40. Oh, your buddies in the stuff. Yeah, I mean, you straight go to, I go and take it max to school and see all the other dads that are that are my eight some of them are younger, you know, and you're going like wow It's really and that only just compounds as we get older. Yeah

Starting point is 01:10:13 Next question is from some more cowbell Can you do a segment on recovery management strategies? What factors or indicators or metrics can be used to measure recovery and what mitigations can be applied to reduce injury risk and promote consistent workout performance. Have we done an episode like this? We did a long time ago when we talk about like recovery strategy. So this is so funny. This question came well not fun because I picked it but this question reminds me of a study. It's so weird. I'm so crazy say about this question. I just read a study where they compared lifestyle to other strategies for depression.

Starting point is 01:10:58 So they said, okay, changing your lifestyle to become healthier and they used sleep, diet and exercise. And they compared that to medication, talk therapy, all the traditional medical interventions. And the lifestyle changes in combination were just phenomenal, right? Just really positive impacts and depression. But here's the interesting part of the study.

Starting point is 01:11:20 They separated out sleep, exercise, and diet. Which one of those do you think had the biggest impact on depression? Sleep. Sleep. For sure. Massive. Just sleep.

Starting point is 01:11:34 Okay, so what does it have to do with what I'm saying? There's nothing that you can do or nothing that you can focus on that will impact your recovery better than improving your sleep. I love that you, I love that you can focus on that will impact your recovery better than improving your sleep. I love that you went this way because the go to move in our space would be to like list off the biohacking tools or to go deep into the like programming and like make that overly complicated. But the truth is like, I mean, I can count on one hand how many clients of mine really optimized sleep, that really had a sleep routine.

Starting point is 01:12:09 And yet, most all of them would say, oh yeah, I get pretty good sleep. And then until we start to really figure and dive in deeper and go like, oh, you think you get really good sleep? You mean, this day you go down, this day and at that time, at this time, and sometimes it's like,

Starting point is 01:12:23 we just don't, our culture has not put emphasis on a night routine. I mean, there's like a thousand books on the 15 minute morning routine and how to win at the mornings and like there's so many morning stuff, but nobody ever talks about the eating, and I would argue that's far more important

Starting point is 01:12:42 than what you do for your first 30 minutes of your day when you start off. It's how you go to bed. Oh, it makes such a profound impact that it's the difference between you having incredible recovery and you and you not being able to figure out why the hell you can't recover from a 20 minute workout. Sleep, nothing comes close. It's like comparing diet to fat burners for fat loss. Totally. Okay.

Starting point is 01:13:05 Sleep is literally the biggest, most impactful thing you can do to give yourself, like, you know, what you might feel like, because you might not have done this before, superhuman recover abilities. Here's, now here's some of the strategies we've said before, but I'll give you the ones that make the biggest impact. Get sunlight first as soon as you wake up in the morning, because that helps set your circadian rhythm. Stay off electronics about two hours before you want to go to bed or turn the lights off and turn off the TV and don't be exposed to any light or wear a blue light blocking glasses,

Starting point is 01:13:40 which is better than nothing, but not nearly as good as what I just said. Go to bed at the same time, every night, to bed at the same time, every night, wake up at the same time, every night, don't eat anything about two hours before bed, make sure you have a cool room. If you do that consistently, you'll see your recovery ability explode, literally explode, and it shits on

Starting point is 01:13:58 all the recovery biohacks combined. Literally, you could combine all of them and do them all perfectly, and they won't come close. And it won't come close. And it won't come close. And it won't come close. And it won't come close. And it won't them all perfectly and it won't come funny because it's Immediately what I think they want to hear is like a norm attack boots. Yeah, you know, I'm gonna Do all these like specific mobility drills. I'm gonna take these Supplements that are gonna give me all this like excess of speed up my recovery in a sense or you know You see a lot some science that

Starting point is 01:14:21 Points towards like you know lowering your your core core temperature and how that's now able to then I can go back and perform. Nothing even compares to getting good sleep and sunlight and all the big things. I will give this person probably what they are searching for a little bit, though. Because I do like some of the tech tools. In fact, I think the sleep rate is incredible because of the fact of cooling your core temperature like that, helping you get a better nights sleep. And that it has an AI tool that adjusts to improve it and a score. Oh, it's significantly improved.

Starting point is 01:14:53 So like I do like super charges with what works the best. Right. So sleep is number one. And so then biohacking tools or tools that help you get or measure how well you, which I would also put or ring in there too because you get some sort of scoop. Now, you can also have it's, you know, adverse effects like it did to Doug where Doug becomes obsessed with his score and then he's thinking about it at night

Starting point is 01:15:14 and then he ends up getting worse score. But if you're not like that and you can objectively look at the numbering and then go back and go, oh, I did this, this, and this, this time. And wow, I actually, my score was like 90 something, just by me, shutting my TV off by six o'clock. Now I have a new habit that I do, or so I love tools like that to use,

Starting point is 01:15:34 and again, getting hung up on, is that 87 really 100% accurate or is it 92? It's like, don't get hung up on it, just like body fat percentage, it's a gauge to see the things that you're implementing. Are they making an improvement? So use tools like the sleep A, like the aura to measure how well your sleep is

Starting point is 01:15:53 and then go and play with the things like, what time did you eat last? What time did you stop drinking water out? Did you turn off the lights in your house earlier? Did you stop watching TV? Did you make an effort to do something like reading instead of thinking about worker business? Did you start making a list of those things

Starting point is 01:16:10 and then start to build your own really good habits around going to bed and that. And in fact, this is how I decide like what the workout is going to look like like for a day today. I will really back off intensity if I had a shit night of sleep. That is not when I double and triple down on my lift.

Starting point is 01:16:30 And when I feel really fresh and recharged from a great night sleep, that's when I'm gonna push the boundaries with my lifting. So that is actually the thing that I use to measure that more than I do soreness or volume right now. Now, now that part of the question was what factors or indicators or metrics can be used to measure recovery?

Starting point is 01:16:49 I hate, I really don't like these tech measurements telling you, you're, oh, now it's time for a hard workout, now it's time for a easy workout because your heart rate is doing this and your cortisol's doing that and blah, blah, blah. I hate that because at the end of the day, your subjective opinion or your connection to how you feel. It's always the period. It's more important because physically, you could very well be ready to work out hard. Mentally, you may not be in a place to work out hard.

Starting point is 01:17:23 Well, guess what, that matters. Now, you may physically, they could do measures like, hey, man, you should not be in a place to work out hard. Well, guess what? That matters. Now, you may physically, they could do measures like, Hey, man, you should have a hard workout. And you're like, I, I'm overwhelmed. I'm stressed in my head. I don't, you know, I don't think I feel like it. Like that's what you need to listen to. So, so what factors are indicators of metrics? Here's what I like to tell people. You should feel good. You should feel energized. You should not feel like you survived your workout. You should feel good. You should feel energized. You should not feel like you survived your workout. You should finish your workout and feel like, holy cow, I could do that again. I feel

Starting point is 01:17:52 amazing. I have so much energy. You should not feel nagging. You know, if you hurt yourself, that's different, but you shouldn't feel kind of chronic nagging, joint pain. You should feel strong in your workout. And you know what that feels like. You've had workouts where you feel weak and then workouts where you feel strong. This doesn't mean you need to keep getting stronger. Every workout that's obviously impossible. But you know what happens when you grab the bar and you feel like, yeah, I feel great.

Starting point is 01:18:15 Like you should feel good. If you don't feel those things, dramatically scale down intensity, frequency, volume, all of three or one of them. And remember, your workouts need to improve your life, not take away from your life. So modify it according to those things. And pay attention, rather than like these metrics that people are constantly looking at,

Starting point is 01:18:36 which again, they disconnect you, my opinion. Next question is from Joe Estetics. I have a personal training business. What is the best advice you can give to someone who is trying to spread awareness for their fitness brand and build it? You know, last night I had the NCI talk. You know, so you get to talk to all those great ideas. I love them.

Starting point is 01:18:53 It does bring me back to my career at 24-of-fitness and teaching trainers and stuff like that. And I get all excited and fired up. And these are very similar type of questions that I get every time. And the common theme that I see, and I don't know if it's a generational thing, or just the bias of the trainers that I have in front of me, or whatever, but we don't do enough like free shit.

Starting point is 01:19:21 I really did a lot of this when I first started and was growing my business because I understood a couple things one I understood that I sucked and I wanted the 10,000 hours, right? So I need to get practice Mm-hmm. So I actually didn't even look at it like oh this is gonna make me a lot of money or this is the best way to get 10 new clients It's like I need to practice. I need to spend time. Yeah So and I could go do it by myself in a room or I could put people in a room

Starting point is 01:19:48 and do it on real people in practice, right? And so, so I'm chasing that 10,000 hours and may as well put people in front of me. So I open up the opportunity for sales. What do I mean by that? Like, if you're not networking with your community and other facilities are offering your service for free for people to come in and do a nutrition webinar seminar or do a mobility class for free

Starting point is 01:20:12 or teach a squat lesson for 30 minutes to a group of people like, man, these are all great. It's so easy to convince people to come get stuff for free. And I know there's another side where people, oh my God, the devaluous, your service. And no, if you're a newer trainer and you're trying to get good, again, number one, you just want to get those 10,000 hours

Starting point is 01:20:36 and get practiced. So you should be doing that every time you can. And then you should be putting people in front of you while you're doing that practice. So don't be afraid to do work for free. It's okay, it's okay to do that. I mean, we just had a great interview with someone like Brett Contreras.

Starting point is 01:20:51 The guy, he still does it for free. A multi-millionaire, and he still trains people for free because he values that so much. So you gotta do that stuff. And I just think that we're lacking that in this generation of kids that are afraid to go put the work in hours. Yeah, I want, first I want to, you know,

Starting point is 01:21:10 just say like the trainers are our favorite people. We were trainers, we still are at heart. And we know that trainers, they're the lifeblood of the space. So as a trainer, I mean, we don't overestimate our impact here at Mind Pump. We know that we're, yeah, we're making somewhat of an impact, but we train people. We know that trainers are the ones that really have the capability and the potential to truly change somebody for the positive.

Starting point is 01:21:39 So, it's an exceptional honor to be a trainer. And I want to say this on what you were saying, Adam, we look at things so wrong, in my opinion. If you have a business where you sell a product, let's say you sell energy drinks, and you wanna get awareness, you have to buy product to give it away for free so people could try it.

Starting point is 01:21:59 You literally have to spend money to have people try your product. When you're a trainer, it costs you nothing. That's not a good time. It's so crazy that people look at it like, oh, it's free or what? Like you have the opportunity to put yourself out there and expose yourself to, and have people expose themselves

Starting point is 01:22:16 to your services and how good you are. And you don't have to buy inventory or spend money on shipping. You could just go meet them, offer to train them, show them your value. That's a massive advantage in that particular space. The second part is, in social media did this. Social media really ruined or distorted people's views, especially trainers on what they

Starting point is 01:22:40 need in terms of awareness to build a successful business. If you're a personal trainer and you train people in person, okay? And you're crushing, like you have turned it into a full time, 35 to 45 session a week job, where you're doing great. That's like 20 clients, 20 people, okay? You set.

Starting point is 01:23:01 Two million. You had a career there. Yeah, not 2,000, not 220 people. Yeah. Social media is great. It's opened up a lot of doors. I think it's valuable for certain things. But it's so shocking to me.

Starting point is 01:23:16 And again, I think people's views are distorted. You're a trainer to Jim. First off, walk the floor. There's definitely 20 potential clients in there at any given moment, or two, walk outside. Those are the people that are going to hire you. You don't need to worry about like, oh, I need to get like 150,000 followers and I've got to put these ads out so people know I...

Starting point is 01:23:36 No, no, no, no, no. You're getting away from... Yes. What this actually is, the personal training, the personal part. Yes. And I think that, yeah, like you said, social media has definitely distorted our view of like what success is in the space.

Starting point is 01:23:50 And it's person to person, you over personalize everything. And if you lean further in that direction, where you provide such unbelievable service to one person, there's a trickle of effect to that. Like, you're gonna get clients as a byproduct of putting so much emphasis and effort in that direction. They're gonna be your walking human billboard

Starting point is 01:24:13 and like it's something like a brick and trash. He tapped into that maybe consciously, maybe subconsciously. But at the same time, all he was doing was leading with help and leading with that passion and that care To provide that kind of experience for these people and get them results. I actually think this is one of the main reasons Why we were so successful a lot of people don't know this that listen to the show now is the obviously we have grown a little bit from nine years ago Now, obviously we have grown a little bit from nine years ago, but this audience grew off of us going around to orange theories on weekends and doing these two hour long seminars that we would do for free, and we'd load it with 100 plus people in there.

Starting point is 01:25:00 And we were terrible. We were terrible at the podcasting thing. And it really, that's the attitude we had. We had this opportunity because I worked at Orange Theory so I had a relationship with the gym. We offered our services for free. Hey, three really experienced trainers were willing to talk to your members

Starting point is 01:25:16 for an hour about nutrition or this is that. They were like asking nothing in return. Yeah, we don't want anything in return. We're not gonna solicit. We're not even trying to sell, okay, to people. We literally just want the opportunity to get in front of that many people and help that many people.

Starting point is 01:25:29 And they look at it like a, oh my God, of course. Yeah, you can come in my business and service my clients like that for free and not ask for or sell anything like a no-brainer. So that's what we did. And that was the original few probably 20, 30, 100 people that listened to this show that now has millions of people that have listened to it. Like, so this never ends. No matter how good you get, no matter how long you've been a personal trainer for,

Starting point is 01:25:55 like this philosophy still applies. And we're a volume business. Yeah. Not like personal training, which is a low volume high service business. Look, if all of us were, if we were all put in a challenge, okay, the three of us, and they said, okay, we're going to put you in this gym. And you need to get, you need to make yourself full time. In other words, have enough clients to train full time within 30 days, okay? Do you know what all of us would not do? Start a social media page to try to get popularity, try internet marketing, try SEO.

Starting point is 01:26:31 You know what we do? We walk the floor and talk to people. And within, I think within a week, I'd be able to go full time just from doing that. Literally. So it's right there for you, the perception that you have to spread awareness of your fitness brand.

Starting point is 01:26:47 Yeah. No, you don't. Now, if you want to sell, it'll do it on its own. Yeah, if you want to sell online programs and you need a lot of volume and I need thousands of customers, totally different. But if you just want to be,

Starting point is 01:27:00 even in salad, still starts the way you're saying. It still starts the same. Yeah, yeah, even if you want to do that, you still got to start. But my whole point is the whole like awareness of my brand, like literally within a week in a gym and a busy gym, I'd have 20 clients because they're all right there. And I'm not thinking about, how do I get exposure

Starting point is 01:27:17 or whatever, just talk to people. I everybody thinks in today's era, that's such a good point. Like they go, because social media, on the outside looking in, social media looks like the easiest, fastest way. You know, the irony is the same bullshit we coached the clients, right?

Starting point is 01:27:31 That's the irony. We're coaching trainers the same way. It's just like, the better right way is the, there is no, would you say the other day, there is no right or wrong way, yes or no. I mean, it's the same thing in business. Yeah, there's no faster slow, it's yes or no. It's the same thing in the business right here.

Starting point is 01:27:46 It's like you think that going after the quick fix of getting a million followers by doing something viral to get awareness of your brand is what's gonna make you successful. No, you know what I mean, you successful. That's what we're gonna get to quality trips. Getting to 10,000 hours of practice is gonna make you great at your craft.

Starting point is 01:28:03 Getting great at your craft is going to change more lives. Changing more lives are gonna give you walking billboards. Those walking billboards are gonna continue to sing your praises for years to come because you did such a good job with them. That is what will grow your business. That is what will make more brand awareness. And then you can start to pile on the social media and the internet marketing and the email.

Starting point is 01:28:26 It's stuff, all that stuff is later. I remember I did a training once for the districts, these are big box gems, the districts trainers. They all came to my club and I did this whole training. And the question that kept popping up was like, how do I get like leads? Like how do I get people? I, like how do I get people? I'm like work the floor, talk to people,

Starting point is 01:28:46 like well, that's really hard. People don't like to be interrupted and it's really difficult. And I remember I was feeling, I was getting frustrated and I got real cocky. And I said, I'll make five appointments in 15 minutes right now who wants to take that bet, who thinks I can't do that?

Starting point is 01:29:02 And I was like, go do it. And I literally went up to the front desk and I said attention, members and guests, we have five free workouts available at the front desk, come schedule them now, first come first serve. And I sat at the front desk and five people walked up and they scheduled five appointments.

Starting point is 01:29:17 And everybody looked at me like, oh, I'm like, yeah, all of you guys can do that. Was you the magician? Just talk to people. That's what it's all about. Look, if you love Mind Pump, and I know you do, because you're still here, go to MindPumpFree.com. We have free fitness guides that can help you

Starting point is 01:29:31 with almost any health or fitness goal. You can also find all of us on social media, Instagram. Justin is at Mind Pump. Justin, I'm at Mind Pump. The Stefano and Adam is at Mind Pump Adam. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbundle at MindPumpMedia.com.

Starting point is 01:29:56 The RGB Superbundle includes maps and a ballad, maps for performance and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price.

Starting point is 01:30:24 The RGB Superbundle has a full 30-day money bag guarantee, and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing MindPump to your friends and family. We thank you for your support, and until next time, this is MindPump. and by introducing Mind Pump to your friends and family. We thank you for your support, and until next time, this is Mind Pump.

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