Mind Pump: Raw Fitness Truth - 2233: The Importance of Protein Quality, the Truth About Lifting & Reduced Flexibility, Reasons You May Feel More Cold After Fat Loss & More

Episode Date: December 22, 2023

In this episode of Quah (Q & A), Sal, Adam & Justin answer four Pump Head questions drawn from last Sunday’s Quah post on the @mindpumpmedia Instagram page.  Mind Pump Fit Tip: Exercises are TECHNIQUES! Treat them as a skill. It’s NOT always about getting sore and tired. (3:13) Shoes are hard to buy. (13:45) Don’t mess with the thermostat! (17:28) The fascinating side effects of taking semaglutide. (18:40) Use Entera to darken your hair. (23:22) Looking better with age. (25:08) Katie Sandwina: The Strongest Woman in the World. (30:20) Speculating why Gen-Z is abstaining from alcohol. (33:18) Generational differences. (37:55) Are social media trends changing? (40:35) Drew Canole is back as CEO of Organifi. (49:52) Getting to rewatch old classics with your kids. (51:52) Fun Facts with Justin: The origin of the Muffin Man. (54:51) The theory of collective amnesia during the pandemic. (56:54) Shout out to the Forever Strong Summit. (57:51) #Quah question #1 - Why is lifting making me less flexible, specifically reaching my toes? (59:31) #Quah question #2 - Is the biological value of protein important in a dieting context? (1:04:58) #Quah question #3 - Is it normal to get cold faster after you lose fat? (1:10:05) #Quah question #4 - Would you guys recommend opening your own studio gym over working for a big box? (1:11:46) Related Links/Products Mentioned Personal Trainer 3-Day Training – Starting Jan. 15, 2024 Visit Entera Skincare for an exclusive offer for Mind Pump listeners! ** Promo code MPM at checkout for 10% off their order or 10% off their first month of a subscribe-and-save. ** Visit Organifi for the exclusive offer for Mind Pump listeners! **Promo code MINDPUMP at checkout** Research finds semaglutide treatment is associated with remarkable reductions in alcohol use disorder symptoms Mind Pump #2110: Ozempic The Miracle Fat Loss Peptide: The Truth With Dr. William Seeds GHK-Cu: The Multi-Functional Health Peptide (Clear Skin, Hair Growth, Injury Healing, & More) Katie Sandwina - Wikipedia White Claw launches new 0% alcohol seltzers: 'Depth of flavor and complexity' iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy–and Completely Unprepared for Adulthood–and What That Means for the Rest of Us More than 15% of teens on YouTube or TikTok almost constantly Mind Pump #2217: Dr. Jordan B. Peterson Was ‘Muffin Man’ Song a Warning to Kids About 16th-Century Serial Killer? Forever Strong Summit - January 14, 2024 in Austin, TX Visit Paleo Valley for an exclusive offer for Mind Pump listeners! Sore muscles…what does it mean? – Mind Pump Blog Mind Pump #1142: Nine Signs You Are Overtraining Mind Pump #2175: A Call To Action For All Trainers & Coaches With Jason Phillips Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Dr. William Seeds (@williamseedsmd) Instagram Adeel Khan, MD (@dr.akhan) Instagram   Jay Campbell (@jaycampbell333) Instagram Jordan B. Peterson (@JordanBPeterson) Twitter Enrico Incarnati (@rico.incarnati) Instagram Sam Sulek (@sam_sulek) Instagram Dr. Gabrielle Lyon (@drgabriellelyon) Instagram

If you want to pump your body and expand your mind, there's only one place to go. Mind, hop, mind, hop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You just found the most downloaded fitness health and entertainment podcast in the history of the universe. That's right. This is Mind Pump. Right, in today's episode, we answered listeners questions, but this was after an intro portion. In the intro portion, we talk about current events, so what's happening in the world, what's happening in our lives, we bring up scientific studies, and we have a lot of fun. Today's intro was

56 minutes long. Then we get to answering the questions after that. By the way, if you want to skip around to some of your favorite parts, check the show notes. We have timestamps there. Also, if you want to ask us a question that we might pick from, go to Instagram at MindPump Media, that's where you do it. By the way, I'm doing a three-part train, the trainer series in January. It's totally free, it's live. If you're a trainer or coach,

you wanna learn some cool stuff, meet other cool people, go to MindPumpTrainer.com. Now, this episode is brought to you by some sponsors. The first one is in Terra, they make skin skincare and hair regrowth products with peptides. This stuff is legit. It's really, really legit. I've been using some of it and it really does work. Go check them out.

Go to enteraskincare.com-mpm. So, in Terra spelled ENT, ERA, and then skincare..com forward slash MPM use the code MPM and get a discount. This episode is also brought to you by Organify. They make organic supplements for health, wellness, and performance. It's one of our favorite supplement companies. We've been with them for years. Their original founder is now at the helm again, Drew Canoli. This company's incredible. If you want to take supplements, you want the best. You want things that are clean, healthy and organic. Go check them out.

By the way, there's a Mind Pump Performance stack that we've put together there for you. Anyway, go check them out. Go to organifi.com. That's O-R-G-A-N-I-F-I.com-forge-slash. Mind Pump Music, go to Mind Pump, get 20% off. We're also launching a brand new work out program. Maps 40 plus.

This is designed for people 40 and older. So it addresses their specific concerns, but it is not a step back in work out. This is a high performance muscle building, fat burning workout, specifically designed. Like I said, with the concerns of the over 40 crowds. So we actually have lifestyle tips in there as well, dietary guidelines. We put in supplement guidelines.

Like this is the first program we put everything in there, not just the workout, because it's a new program. It's also on sale. So if you are interested, you go to maps for zero PLUS so maps 40 plus dot com use the code 40 launch for zero and then launch that I get you $80 off the program and we're going to throw in two free ebooks. The first one is the health babes guide to balancing your hormones and the second one is the four phase histamine reset plan by doctor Becky Becky Campbell again, that's maps 40 plus calm and the code for the discount is 40 launch.

All right, here comes a show. Bruce Lee once said, I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times. All right, how does that apply to us? Well, one well executed set with good technique, good control, good form, good stability is more effective than 10 poorly executed sets. Exercises are techniques.

It's not just about getting sore, it's not just about sweating and getting tired. It's about perfecting the technique. So if that technique delivers the results that it could deliver. so make those exercises perfect, it'll give you the best results. Isn't this what kick those results? Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa.

He's still back. He's still back. He's still back. Like, these are my fashion. Are those your race? I have another color, fashion. Yeah, I will fucking test. Are those the same ones they made fun of last time

but a different color. Yeah, they are. I do like white better though. Yeah, they're good. You like it better? This is something you weren't supposed to do. We got to stick to the fit tip. You'll put it in the way you drop off.

Easy, easy. So isn't that what Arnold was speaking to when he, what was the thing he said? He said, I said that if you want one set's more effective than 20 of your sets. Yeah. And that's the same concept. Total what he's, what he's alluding go on. One sets more effective than 20 of your sets. And that's the same concept. Total what he's alluding.

Look, if you look at, now people in high level sports, coaches who coach athletes understand this. Like, you'll never take an athlete and just have them drill a movement that they don't know how to do well just until they get tired. It doesn't make any sense. You want them to perfect the technique because there's a way to throw free throw.

There's a way to pitch a baseball. There's a way to swing a bat. And the technique matters a lot. It matters a lot in how you perform. Well, squats, dead lifts, bench presses, overhead presses, rows, curls. Doesn't matter. There's a technique to it that is optimal. And the optimal technique when it's performed in that way produces the best results. And that's important because oftentimes people go to the gym and they think, I'm going to go hammer my shoulders. They don't think to themselves, I'm going to perfect the art of overhead pressing. And that's a huge mess.

Yeah, this just kind of stems back to our whole philosophy of treating exercises more as a skill. Like, this is skill mastery. And when you approach it more of a skill mastery position, you don't need a huge toolbox to get the job done. You only need a few that you can just, you know, you can base the rest of it off of these. Once you really learn how to do something at that high of a level, but once you have that ability, man, it opens up so much more potential. It's really unfortunate that this is so important, but we don't have enough or the right research

to support this all the way. So because there's so many factors that getting good at the technique, that carry over from that, that you couldn't just do a simple control. Like you could do, sure there's a study we can find where you do, you know, 10 people who are concentrating

and maybe prime their body and then they focus on the liver good and we measure like how much muscle activation and muscle they build versus, but, and then you have another group of 10 who, you know, just are aloof and they're not paying attention and they don't prime

and whatever they're distracted or they have poor technique. And then we can measure those two groups. But the problem with that is that there's more things that happen to that group that are working because that it's compounding, right? So if you practice and you get really good at the technique, well then that also is gonna make you better

connect to those muscles. If you're better connect to those muscles, you also gonna be able to potentially get to carry more load and more weight. If you carry more load and more weight, your potentially gonna build more muscle. And so the benefits of it are much greater than just a simple controlled study of,

oh, what's the difference between somebody who really can focus on an exercise versus somebody who kind of just elufully does it. How quickly can you recruit the potential amount of force? And it's like, again, how long does it take you to get into that kind of flow? All of these other factors that kind of go into it. Yeah, well, okay, so the issue with the studies is, I mean, they have studies that...

They'll have some of it. I like some of it. Well, they'll have some, they'll tell us, okay, this group over here concentrates on the chest during the bench press, and this group over here just bench press. And they'll find better activation in the people that concentrate. Now, to what you're saying saying the problem with that is whenever they conduct a study with exercises, I'm going to assume this but this is probably true that the people conducting the study know good technique and they're watching the people exercise. So they're

not like doing like you guys have bad form, you guys have good form. Now as trainers and people who've managed gyms and worked with people for a long time, we know this because we see it like Here's what happens when you make when you treat exercise like a skill in a technique versus just the way to get Sired and tired and sore Number one your form is always going to be better Number two, you're going to train appropriately meaning you're not just going to keep going once your form breaks down because you're prioritizing form so injury risk goes Number three, the intensity becomes more appropriate. Your form and technique should dictate the intensity, not how hard you could push yourself. Now, a lot of people listening are like, what do you mean?

Like, I'm advanced. I can push my... Yeah, the better you get, the longer you can maintain technique and form under fatigue. You get a beginner and rep one, they're having challenge with the form of technique. You get someone who's been doing a squat for 10 years and they could go to failure and have pretty good technique the entire time. But the exercises exist, there is a technique of each exercise that exists for a reason. Number one, biomechanically, they've been practiced for, you know, 100 years by thousands or millions of people.

So we know that biomechanically this is the most, this is the safest way to perform this exercise is how we've trained athletes. Number two, that this is the way that people can lift the most load, power lifters figure this out, power lifters, for example, your goal is obviously to lift more weight than your competitors. And they figured out the best technique to allow them to lift the most load. Well simultaneously, that's also the safest technique. The safest technique will allow you to lift the most low. The ones that are less safe will allow you to do so. Bodybuilders figure this out with muscle connection and how to feel muscles contract and whatever.

But so many people go to the gym and they think that exercises are just, it's just a mean to an end like, oh, I'm just gonna go in and today's legs. So I'm just gonna get my legs really, that's to just cover the body part. Yeah, I'm just gonna get really sore, I'm just going to go in and today's leg. So I'm just going to get my legs really. Has to just cover the body part. Yeah, I'm just going to get really sore. I'm just going to really tired.

And that's not that's not how you maximize your results. That's how you train in appropriately. That's how you increase your risk of injury. That's how you get terrible results. If instead you went to the gym and picked four exercises for your workout, let's say, and you went in and said, I'm going to make those, I'm going to really get good at squatting, I'm gonna get really good at bench pressing and rowing

and overhead pressing, for example. I'm gonna perfect the skill. I'm gonna perfect the technique and the range of motion and the connection. And I'm gonna add load, but I'm not gonna surpass what my technique, how I can manage my technique. If you do it that way, you will progressively see yourself stronger, you will progressively see yourself stronger, you will progressively

continue to see results without injury. And then what happens as you get better at those exercises, they pay you back more and more. Somebody who's advanced can get more out of a squat than someone who's only done it five times. And that's because of the technique. And yes, there's other things that people are going gonna say, well, what about the central nervous system connection and the muscle recruitment pattern?

That's what perfecting a technique is, right? Like, you learn how to throw a baseball, you have to teach your body how to recruit muscles in the right way. Had I generate speed and stability, how to accurately throw an aim? Well, that's what's happening with these exercises. That's part of the process.

And if you ignore that and go to the gym and just try to get sore or tired, yeah, you're burning calories, but boy, you're missing like 90% of the results you can get because you're just not, you're not considering these skills. They're just a way to get things, you know. I mean, also, this is why a lot of people are spend their wheels and they don't see results as fast as some other people too, is some people are just really good at that. Some people, and then we've all trained these clients, right? Like how many times can you recall having, in the same day, right, client A,

I teach him this exercise, and I can literally cue them a few things. Oh, hips back, chest up, shoulders back, and then there's boom, boom, boom, they get into position, and then another person where I'm just like, we gotta spend the whole hour on like, what would it hold?

We pull these back and then we pull that back and then this slides out and it's like, and they just can't, they're not connected. Well, of course, that person, and that person could be dieting just right, showing up to the gym just as many times as the other person, but they don't quite see the results of the other person said,

because they're not getting the most out of every movement yet. And so it's also for people that are listening to be patient. And again, if you're listening to this and you might be one of those people that I, then there's a lot of value in just going to the gym and practicing these movements and perfecting... What are the skills? What are the best...

Also too, and I've heard Katrina bring this up. Like Courtney brings this up to me all the time when you're kind of like off of your training for, let's say, a month or so. And it's like, we really need to get back in shape. And like, this is kind of agreement amongst me and Courtney. And it's like, you know, I start to get into it. I'm very limited in what I'm doing, but very like deliberate and intentional. And, you know, and then she's kind of just trying to take a lot on.

She's in there for a long period during the day. And then eventually the next week's really starting to seem results. I'm seeing changes already happen. It gets really frustrated. Try to compare yourself to me. But again, the muscle maturity element there is definitely a factor because I know what to do. And you know the value of the technique.

Look, what are the best athletic coaches say? Fundamentals. Practice the fundamentals, right? Practice the basics. But what Bruce Lee was saying, here's a deal. Anybody who's in the fight sports will tell you this, that a boxer with three years of experience will probably beat the crap at a 99%

of most martial art striking black belts, okay? Why? And look at it this way, boxer has like four moves, right? It was jab, straight, you know hook, upper cut, right? Martial arts has like 50,000 different techniques and moves. Well, why is the boxer so effective?

Well, first off, they train in real fight and they also perfect four moves so well that they know how to execute them perfectly at any, whenever they want to, at the right timing and all kind of stuff. That's why Bruce Lee said what he said. It's like the guy who practices one kick 10,000 times, he has one move, but he'll know when to hit it

and how to throw it and you're in trouble. The guy that practiced 10,000 moves one time knows none of them. This is true for exercise as well. Anyway, back to Justin Schoes. Those are it. That's a good commercial for you from the coming back. I mean, obviously you liked them enough

to buy another pair. You know, I didn't discourage you from that. Obviously. Well, yeah. Nah, that's PM. That's it. Yeah, that's it. Hey, that is just the first time.

Make fun of this other, fuck this guy. I'm gonna order two pairs. You do, I'm gonna give myself a make fun of the fuck this guy. I'm a word to pair I'm gonna give myself a white Wear me in their face. I feel like you run up the wall. I feel like you ran straight and then like you just go up the wall Yeah, I mean actually I bought these cuz like When we were shooting and I was doing some footage for exercises and stuff I was like I'm kind of funny like that. I'm not real into the fashion. I am very much have a style and have a thing, but it's a little bit extra if I have to be,

the attention's only on me. It's like, I'm gonna have a uniform, I'm gonna have hats made. You know, all this bullshit, it goes with it, and that's just how I am. But yeah, this was part of that kind of thought process. It's like, I gotta, you know, have some, I can't do the chucks, I guess.

Yeah, it's my, if it's an athletically kind of driven, and it, how many, do you guys own a lot, well, I know you do, Adam, I'm not gonna ask you this question, but do you own like shoes that you bought once and you like, cause you got an idea and you're like, where am I going? Yeah, I do. I do.

It was like, and it's usually because of me, I just, I don't know, I don't know where are these with. Like, Yeah, I do. I did. It was like, it's usually because of me. I just, I don't know, I'm gonna wear these with. Like, what was I thinking? I did that the other day. I don't know what happened to me. That's not like you. No, not at all. I don't know what happened to me, but I was like, you know,

maybe I'll like start practicing running a little bit, you know? Just to practice. You did not have this thought. That's what I got to do. Whoa. I don't know what happened. I was like, I'm gonna practice a little bit, you know, I haven't like framed like that in a long time.

You said hookah shoes or something? So I should get, yeah. So I should get something with a lot of like, safeties. A lot of guardrails. I got this parachute. I swear to, it looks like, I mean, Did you get some hookah shoes?

I mean, I had a marshmallow. I didn't even know what the brand is. It looks, I should have Jessica sent a picture. It looks like marshmallows on them. And it's, I wore them. That's what some hookah shoes? Which I mean, I had a marshmallow. I didn't even know what the brand is. It looks, I should have Jessica sent a picture. It looks like marshmallows on them. And that's what those hookah shoes were. I wore them once and they like, and they even run them. I just put them on and walked around.

No, you did it. I did not. It was a total impossible. I feel like, I feel like you and Doug probably are notorious for almost buying something than talking to yourself out of buying. I feel like you guys both do that a lot. I feel like you look at stuff,

and then you just decide if I'm not. Yeah, I do that. You're not thinking you do that, does it? I don't do that. Maybe sometimes. Oh yeah. You feel like if you're, if you're, if I'm on the edge,

if you're already shopping, you're almost committed then to buy. If it's something I really want. Yeah, no, I know you do that. I know you do that. But I do evaluate, is this something I'm gonna use? Not gonna use. Do you hear the last time that happened?

You know speaking of shoes I have like Six pairs of shoes. I've worn maybe once or never at all. Oh, wow I ordered them online. They look I thought they look good and then you put them on and I just yeah, they're not me shoes are hard to buy on unless you're buying like a brand style You've already worn and this is like a different color're buying like a brand that's dial you've already worn and it's just like a different colorway, getting like a something you've never wore online is really tough. The hats are, or yeah, same thing,

hats for that. Yeah, I feel the same way too. Yeah, because they fit. Yeah, because some of the hats that are the shoes, like, I can't wear this now. All hats do that to me. I hate them. When I put on a hat, it's like this very,

you know, you're a bucket. Yeah, let's like this very It's that's so weird. Yeah, some people just don't have a good hat head. I mean, it's true I get a bird face that's why Okay Turn down the thermostat Okay Oh, yes, that's not something he's off my two degrees. We just spent a gang of money on making this place perfectly climate, like the perfect climate here. And since we've bought it, we don't run it.

And it just, what the fuck? What would we do? What would we do, run it, though? What would we do, run it? No, we don't. We put it like for a minute and then we shut off. It just makes no sense to me. We don't want carbon emissions.

Yeah. I think it, I think what we didn't think, what we didn't think about was the guy who likes it tropical in here. I don't touch it. Don't call it on me. The guy who likes it tropical is right underneath the vet. So the likelihood that you're gonna get cold

before dusk. I'm thinking of space here. Hey, he's whispering. When we go to the bathroom, he's whispering. I think he is. I thought, turn it off. Turn it off. I'm gonna have like a side text thread. You know what I mean? It's like, it's like, it's, it's, it's, it's, it's,. Hey, he's whispering. When we go to the bathroom, he's whispering. I think he is. I thought, turn it off. Turn it off. I'm gonna have like a side text thread, you know what I mean? It's like, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, talked about impulsive stuff, impulsive buys and stuff. Okay, remember we had Dr. Seeds on,

and he's obviously, he is a peptide expert, he's a doctor, one of the lead researchers. This guy's been talking about peptides for a long time. He knows the stuff. And then we got to the topic of semaglutide. Yes. Okay. Semaglutide, brand name, ozempic, or wigovi. This is the peptide that is probably

what is bringing the FDA down on other peptides. Because peptides have been available, you can get them at compound pharmacies, doctor can prescribe them. Incredible benefits, they're not drugs, they're different, these are things that we've actually already isolated in the body. That exists, that basically signal the cells

to take action. And because they exist, naturally in the body, they have totally different safety profiles and all that. So it's like incredible, but the problem with peptides is, you can make any compound pharmacy at the moment can make them, so you can't patent them, okay? But big pharma's kind of not done anything about it,

like whatever, you got peptides over here, we'll do our drugs over there. All of a sudden, some of the glue tape comes out. Just thinking, money and it's literally when it comes to weight loss interventions. Okay. It's the most effective one that's ever so far that we've ever seen. Like, you people lose 15-20% of the body weight when they take it. And so all of a sudden FDA cracking down all that stuff. But we had Dr. Seed on and he said doctors that have been working with some agglutide have noticed that people not only do

they eat less, but they'll also stop drinking alcohol, stop smoking cigarettes, stop biting their nails, like all these like weird habits and they've all been observing this, which is really crazy. Guess which is came out, a study, a study on it and it showed that not only did it reduce people, obviously their caloric intake, which is what people use it for, for the most part, but a dramatic decrease in the use of alcohol and tobacco. That's wild. So, it's not, here's what's crazy about this, is it's seen, this is the theory, right? It seems to act, it's not suppressing your appetite in traditional ways where you just don't feel hungry. It's acting on the part of the brain that makes you wanna medicate yourself

with some kind of impulsive behavior. And a lot of overeating is that. A lot of people who deal with weight issues and food issues, it's not real hunger, we know this, right? It's more of this kind of impulsive of hoping I need something. Correct. It's like the self-medicating.

So if it works on all that other stuff So screwed They that now they piss off the food industry They're fucked way for all the negative article publicity that's coming around boy Haven't forbid one person dies. If someone dies or something crazy happens, it's gonna be, we're gonna ban it. Yeah, either that or, or shit's, either that or because of its potential blockbuster money,

you know, just the money that it can make, because this is what's already happened. The FDA did this early in the morning. The money can make for one industry, but it screws the other five. I know. That's one against five. And what's crazy is it's a GLP1 agonist.

There's other peptides that are more effective now that are coming out than some agglutide. But I mean, this is crazy. So like imagine this could potentially be a peptide that people could use for undesirable impulsive behaviors. So maybe not just weight loss. Maybe that's a side effect.

Like man, I do this thing. I wonder if like gambling. Yeah, and I wonder if yes, some of these other things like you're just a klepto or whatever. By the way, the FDA exists for two reasons. I'm gonna be controversial, but true, okay? Brue me wrong. One, protect the consumer, two, protect big pharma.

They, and they do this by creating barriers of competition. During COVID, there is a peptide called thymusin alpha. Okay, so this, the thymus, your thymus produces this peptide and it helps produce more, yeah, so like, white blood cells helps mature them whatever. And when COVID was hitting, there was all this data and studies on doctors using thymusin alpha and saying, oh crap,

like people with COVID, less of them are getting, like severe COVID issues. There's less lung damage. FDA clamped down on that peptide and made it almost impossible to get all of a sudden. Now you can get it now, but during that period of time they clamped out, why would they do that? It's so crazy.

And now they're doing the same thing, now they're doing that with all peptides. They're trying to, and it's because of the GLP1 agonist. Like they're looking at one of the biggest potential blockbuster, you know, interventions. I mean, if it turns out as good as it sounds, I can't think of another intervention that would make more money.

I mean, you know, obesity and impulsive behaviors, wow, like this is crazy. No, that's gonna be good. Well, speaking of peptides, I'm, so right now, Dr. Khan has got me on the GHK, which is a copper peptide. Oh, yeah, yeah, yeah. No, it's not a, it's not a copper peptide. Well, okay. What is it? So accelerates regeneration of skin collagen. Oh, yeah. Also, also regrows hair. And so people will use it for wound healing,

psoriasis, that's why. So it's to heal the discabular hair. So it's also when a peptide that's in in Terra's foletin the for hair loss, the one that I've been using. Oh, interesting. Yes. So number one, it's definitely work. Is it one of the main ingredients? Yes, it's definitely working, but it's also,

by the way that it operates with copper, I gotta talk to Dr. Seeds about this or Jay Campbell. I know copper, slight copper deficiency can cause you to lose hair pigment, so my copper was a little low. Since I started using the GH know, the fallotin that's got that and some other stuff. My hair's also gotten darker. Oh, that's what Vicki was saying, which is kind of... Oh, I wonder if that's something that I'll need to hear over that. I mean, obviously, I'm not using it for that. You told me my hair's gotten darker even.

Yeah, yeah, yeah, yeah, I could see a little bit. Yeah, yeah, yeah. I didn't even think about paying attention to that now because I know that I'm taking that consistently if I noticed like my gray hairs Start to lighten up a little bit Justin could put on his eyebrows. Yeah I noticed those two What's happening dude like right? It's like a slow like I will look at the mirror I'm like you're good till they go white. You're fucked really go white though. He's here bro He hasn't lost a single hair. He's gonna have a full It's just like it's definitely this I don't know why you were hapless and I'm like I don't know

I'm a image my image made me angry that he wears hats all the time You know all my teachers were mad too and they're all their whole threat was like they're trying to tell me I'm gonna go bald Because I wear hats again. This is a big effu trying to tell me I'm gonna go bald because I wear hats so much. Again, this is a big F you'd everybody else. Tell me I'm gonna go bald. Take that, Miss Rob, I'm gonna shoot. Every day. Whoa. That was a myth, huh?

That wearing hats made you go bald. Yeah, it's totally false. I mean, is it though, if, okay, do you believe that the sun would benefit the scalp? I don't think the sun touches your scalp that much with your hair. Okay, your hair follicles, you don't think the sun benefits that at all?

I mean, yeah, but you get it with your body. I mean, I can see where you're going. I see where you're going with it. So you gotta think that it's not ideal. I think that's where it got murky, right? We took a leap there where it's like, it's probably not the best thing for you if you're going bald to wear a hat.

Maybe. I don't think wearing a hat makes you go bald. I bet you that. Well, you know what's weird about that is where I talked about this, I think before, wearing sunglasses reduces your body's ability to adapt to UV rays. You're more likely to sunburn if you wear sunglasses because the eyes get some of the signal that the sun is out and it's hot and the brain processes it and so it actually the brain gets a little confused doesn't produce as much melanin. That's fascinating. Yeah, isn't that weird? Just wearing sunglasses.

I'll just say I think the argument for the hat is because of circulation. That's tight. Yeah. So you're not you're not getting as much circulation. You're not getting sun. That probably has. What about the hairy palms things? That's a different. That's a total different thing. That probably has like I would. What about the Harry Palm thing? Is that it's different? It's a total different thing. That's a different thing. Yeah, I'm absolutely beat. Never mind.

It's the whole other direction. Yeah, so I mean, I don't know. I don't totally disagree with the hat thing, you know, I'm sure that it can't possibly help the situation. And you would think that better circulation, more sun. Did you go through a phase of wearing the, what's that hat called, the Peaky Blender looking hat? I wore every style hat.

Like the bowler. The eye wore every style hat. At one point. At one point I wore every style hat. Did you wear every style? You wear the douchey hat? Every whatever, yes. You're sick of that.

There was a time, you know what I mean? When I was a lady, I had a bigger rotation of hats than I had shoes, right? So yeah, yeah. So I was more of a hat junkie in high school than I was, even I was just always a sneaker head, but I couldn't afford to have a lot of sneakers. But I did have a lot of hats.

Oh yeah, I had a ton of the Baker boys at school. So yeah, I did all, I did it all. New's boy. You know what, you know, we're one of the things that we all kind of have in common, especially I know Justin and I, I think we were talking about his shoes and tees and I'm like,

I relished in that. I liked being somebody who didn't do what everybody else did. And if you made fun of me, I doubled down on it. So if I were a hat like that and you're like, oh, that's douchey, I'm like, oh, I'm wearing it tomorrow. Yeah. I never let, I was, as skinny and crooked teeth and poor, all the things that I should be insecure about.

I don't know, I reframed it as a kid. And it was just like, you know what, I'm going to, I don't want to claim it, I'm pretty sure I was responsible for the popularity of the work shirt. Yeah, that was a thing. Anyway, I'll be the good mechanic shirt or whatever it does with your name.

I can't get in handy down on this. And literally we went to this place called the bargain barn. I think I've told you this. That's a real place. Yeah, you buy just like people's trash and bulk, you know? You're poor at some point. And like, I'm just wearing the shirt and I was like, oh, this is kind of cool.

It was like a refrigerator repairman shirt. I don't know. It was like Bob. And then I just started wearing it. It's called an elementary school. And then like right after that, I think it was like junior high. It was like this trend,

you know, everybody's wearing like, work shirts. Well, he started that for sure. That was it. Yeah, I see pictures of myself as a kid sometimes. And I'm like, man, I look way more ethnic than I thought, you know, because my mom would, my mom would put me in like, I'd have a big,

like a big ass gold like cross chain, right? I'm a little kid, you know what I mean? Like a dangerous one. Like you wouldn't want a kid to wear this because it could hurt. No, that's what I would wear. Big ass gold chain and you know, the beater or the white t-shirt or you know, tuck the end or whatever.

And looking at pictures like, Mom, what did you dressy like? Actually, that's the way, that's the way we dress our kids, you know? Yeah, anyway. When you get home, you're just like, Hey, Mom! You remind me when we get down podcasting.

I got a, I probably won't be able to find it right now. We're talking, but you just reminded me of something. I've found someone found this picture of Katrina and I. It actually made me, well, it was when we first met. It was when we first started dating. So I'm like 29, she's 30. And I tell you what, what made me feel really,

I look at what I said was we both look super ethnic. Like she looks like, we both look super ethnic. And I'm like, oh my God, we look so different. I, for sure, think we look better by the way we've aged. For sure. I mean, that's 29, 30 years old, bro. I'll take me a 42, then over 29, 30.

I'll take that. I'll take that as a win. I'm gonna kick a tease and fat face, yeah. I moved a lot better back then. I don't move as well as I used to move back to As well and Katrina too. I mean Katrina I think is I mean after a kid and 47 years old. It looks far far more attractive and better than she looked even when we first met. That's nice. I speaking of women or whatever have you guys ever heard of the strong woman? So she was a strong woman during the bronze era

of Eugene Sandow time, right? Yeah. Katie Sanduena. Have you heard of her? Okay, okay. I confer, I went to like three different sources. She's the lift, her husband, overhead. What?

No, no, no, listen, bro, you don't understand. Google it. This is the craziest shit ever in my life. Do you guys know how she made her, how she became famous? No, she would do exhibitions where she'd go up on stage and challenge any man to wrestle her and the other rest of her.

Okay, any man, and she would defeat all of them. Now this was like I said, this is like the early 1900s, late 1800s, nobody could beat her. That's how she met her husband by the way. She wrestled her, she got the show, I mentioned. This is how she became famous. You know she defeated in a strong man contest? Who?

Eugene San now. Oh wow, really? Really? Okay, now this, remember, this was an actual contest. People were there and people were recording this. And I've now gone to three different sources. Because it sounds like bullshit to me. Yeah.

Recording this or they were recording. It sounds like bullshit to me. She lifted a weight of 300 pounds over her head. No way. Sandow only was able to get it to his chest. And then she, and that's how she became famous. 300 pounds of rap. Okay, ready for this?

Her record of an overhead press, which was almost 300 pounds, 296 pounds, stood until Karen Marshall, a woman wait-lifter, beat it in 1987. So it's legit. There she is right there. Now you wanna guess the size of that one right there? No way. Oh, hold on. No way. A. Well, she's, she is right there. Now you wanna guess the size of that one right there? No way. Oh, hold on.

No way. A. She was like tall. Six. She's six one over 200 pounds. She was an Amazon. And for back then, they're all like malnourished. This is, remember, this is 1900.

A woman that's six one. First of all, there's no guys that were six one. No. Okay. That's her right there holding her husband above her head with one arm. That's that picture. Yeah. Wow. That was part of her act. How do we not bring her up before that I don't know. I don't know. We've always said there's no. There's this this Instagram

page that shows these bronze era like athletes. And she popped up and the picture that popped up dug if you scroll up a little bit back up to the right to the right and then down down a little more. No, right there to the left at to the right, no, no, down a little more. No, right there, to the left at the top, sorry. She's holding three men in her arms like their children. Scroll up at the very top on the very left. There's another one down there. Look at that.

There's one man in one arm, two men in the other arm. And that's, she's posing for a picture. Dude. I couldn't hold a bunch of dudes like that, you know? That's crazy. And now this is, what's crazier, what's even crazier about this is this was before, forget steroids, even exist back then.

This was before supplements. I know. Isn't that insane? It's so crazy. Mine blowing, how strong she was. But anyway, pretty, yeah, pretty cool stuff. Pretty sweet. So what's the steel with the white claw now made

a non-alcoholic drink? Have you ever heard about this? Well, they're getting in the bubbly water space, I think, right? It's a zelzer water. Does anybody drink white cloth for its taste? I don't know. Is that what's the deal here? Yeah, I think that's what exactly.

I mean, it's just a masculine. It's not just because it's got alcohol, and it's because it tastes good, and it has alcohol. Do you like the taste of white cloth? I mean, I don't. Justin does. Justin was a white cloth. Do you really? Can't get enough of it.

They're going non-alcoholic, so it could be like a self-dark. Yeah, what I wasn't sure was if it was just a like a salsa water, or if it's actually going to be like an energy drink space, or electrolyte drink. Did you look it up, Doug? No. I saw the article, briefly skimmed it,

and thought that was interesting. I mean, that's like the move right now. Everybody's moving into the, well well they created an entire new it's electrolyte it's electrolyte used booze-free drinks just electrolytes yeah so that's not I mean so it just basically sells some water with some I guess so what they're saying is that they're capitalizing on the growing number of Gen Z consumers abstaining from alcohol is that that a movement? Yeah. That Gen Z is like no alcohol? Really? I mean, I've heard of bars that try to open up

to just do like these mocktails. So they just get really creative drinks, but they're all non-alcoholic. I mean, that's actually a really popular market right now. It's mocktails. It's coming. Why is there a movement against alcohol for Gen Z, you know? Okay, so this goes all the way back to when I shared all the stats on the I-Gin book

that I read years ago, like they were already predicting a lot of this stuff, and remember we got in this peak to bait, and I said it was because that the Gen Z has so much access to- They listen to a lot of podcasts. They have so much access to information now, and data that they can Google is alcohol bad for me, and then they get all the crazy stuff about it where we didn't have access to this, and we that they can Google is alcohol bad for me.

And then they get all the crazy stuff about it where we didn't have access to this. And we had to go figure it out or we had to find out from a friend or like, and if all your friends that it was awesome and it was great, you're more likely to believe your circle friends that are partying and having fun than all the stats that show, oh, if you drink at this age and you do these things and all these negative things that you can find that there's plenty of studies and research around. And I just don't think that, because we didn't have that,

I just think that kids, remember we talked about that with abstaining from sex and not doing stuff like that, like, maybe they're not going out and meeting with each other so they're not doing anything. I mean, you could add that into that too. It's probably, I doubt it's one thing, right? It's probably multiple things. You have less.

Oh, double-edged sword, right? Social gathering. Yeah, I like double-edged sword, right? Social gathering. Yeah, like double-edged sword, because they're more anxious and depressed and less social, but they're also having less unprotected sex and doing less drugs. That's one's better. Yeah. I don't know. Can we do one, like, the better of each, you know? What does that say right there? Gen Z drinks on average 20% less than millennials, who also drink less than the previous generation. That's a lot.

Mainly because of an increased awareness of the dangers and effects of alcohol. That's a, yeah, but. Got that brought to exactly what I just said. I, you're right, but okay, hold on. In overwhelming 86% of Gen Z consumers believe that their mental health is as significant as their physical health.

Oh, you know what, that might be a side effect of the fact that more of them are anxious and depressed They're just more aware of oh shit. Although you would think the opposite right? I just think that they have this this access to information I mean, I I mean come on you're a nerd. I know you would have done this if you had Google back in your high school day And your buddies are all pressure you to go do some drugs or go pressure you do something like that you would Google Yeah, I know you who me. Yes. Yeah, you totally would you would be like that, you would Google, I know you. Who me? Yes, you totally would. You would be like, what are the side effects of Molly

and what are some of the adverse effects? What happens if I take this many milligrams? So back then, I would be, I would encyclopedia. And I would be like, hey, let's go try this, we'll figure this out, if it's not good, we'll find out tonight. John, he didn't use that. Yeah, he's alive, you know what I'm saying?

I'll be fine. I mean, that's kind of how I believe that's how, we approached a lot of things. Oh, when we were kids, you just asked the do, the st alive. You know what I'm saying? I'll be fine. Like that, I mean, that's kind of, I believe that's how we, we approached a lot of things. When we were kids, you just asked the do the stoner. Yeah. What's the effect of this? I mean, all, all risky behavior is on the, on the, on the decline. I mean, that's what, I remember when I read that book, that's what all the stats are pointing in that direction that like,

all risky behavior in the generate last millennial generation. Now, Gen Z, it's just, it's declining. But there are also less, there's also some negative. So it's got, they're, they've got to be tied Gen Z, it's just declining. But there's also some negative, so they've gotta be tied to you. It's very interesting. I mean, I guess what causes your point, you're making it with the lack of connectivity and socializing and getting to be.

Because this is the age, is what results in 20 plus percent. Yeah, because this is the age that you take those risks, right, you experiment, you do those things. But if you're going out less, you're meeting less with people, you're at home more, you're gonna do less of that, you're gonna take, you're gonna embark

on less of those behaviors. But then the other side of that is, you're on social level. You know what question I had? It may be a parent that has high school kids can answer this for me, or somebody who's in high school who actually listens to this.

How many kids break the high school or the driving license law now? I feel like I would have broke that all the time. So they, you know, they can't have anybody that's under the age of 25 in the car. Can you imagine being in high school, getting your license? And you can't drive?

You can't drive your friends? Yeah. It would be late. Yeah. It's broken all the time. All the time. Yeah. It is.

Okay. I was wondering like how strict they're upholding that law. That's a smart law though if you think about it because Based on the statistics. Yeah, well when I just distractions. Oh my god like the Before striving I did as well that has my friends. Well the dear I remember seeing this one time the the difference the the increase of risk On a 16 year old driver versus an 18 21 20 is 20, is an exponent, it's exponentially less, right? It's one of the leading causes of death,

especially for males. Young males behind the wheel, it's very dangerous, literally super risky to have a young man drive. And then you add their friends in there, forget it. That's one of the worst things they could do. Yeah, yeah. It's scary when my, when my son started driving, like it was the most afraid, nice and good kids. So he didn't take a lot of risk anyway

But it was the most afraid that ever you know when you given the keys and they go drive off That day's gonna come to you got it coming soon, man I remember that you know that feels like Doug with your daughter. It's just as scariest It's one of the scariest still scary. Oh, yeah, yeah, super so they do break it then Yeah, that's it. So they do break it then. I thought so. I would assume so. I'm like, that's such a crazy rule that would be.

That was the coolest part about getting to high school and getting, I remember my buddy, our friend that was the oldest of all of us. He was saying like, he got this license. We all piled it. Yeah. Six people in a bus game. Taco Bell runs. Yeah, dude.

That was like, that was it. He was driving everywhere. I was just talking. You know, it's funny too. I was just talking, you know, it's funny too. I was just talking to Jessica about this. She was considering doing a long road trip with her mom and the two babies. And you know, she's like, I'm gonna stop a lot

to let the kids move around and stuff. And I'm thinking like, when I was a kid, we would go on these long ass road trips and they didn't pull over. My parents didn't really pull over to let us like, move around. And then I'm like, oh, it's because we were moving around in the car. Like, yeah, we around. And then I'm like, oh, it's because we were moving around the car.

Like, yeah, we do. No, I mean, you look at, you ever watch your kids in the car? Like, if you have, especially in toddler, they're strapped in, man, like, dude, like they're not moving. And so my kid gets anxious if he's in there for longer than an hour. Well, of course he can't do anything. When I was a kid, we were, we were, we were in a red and bad. Long as my dad could see it through every mirror. Yeah.

He let us do whatever we really back in the pickup, dude, the camper shell. It was the only thing keeping us in there. Oh, we were sending each other's laps. Like, that's how you fit more people in the car. And you know, speaking of kids, you guys see that stat. I think I think it was, I don't know if I was Dylan or Jerry shared the article on the 10 or 15% of teenagers say they spend more than like 15% of their time on like 10 or 15% of teenagers say that they are on TikTok or YouTube constantly. Oh, non-stop.

Wow. Yeah. Like all day, non-stop. I mean, I've seen it. I've seen it firsthand, So I know it's happened. You know, it's crazy about that. All my friends are made my kids friends. Yeah. You know, it's crazy about that is your brain thinks that's the world you live in. So your perception is completely based off, especially when you're a child.

So you may think the kid may say, oh, I know I'm just watching videos, but your brain is looking at it and going. Everybody looks like this. this is how people act, this is what people's opinions are like, like this is what the real world is like. So then you shape yourself around this, obviously fake world. Not only that, but then you're also, you're also what you're trading that time for to... You miss the how?

The point that Peterson made when we talked about this is that you're supposed to be going and interacting with others and practicing being out in society. I just saw a commercial. I saw the thing. Did you see it? One of the most powerful commercials ever. What was it? So it's this guy.

He's sitting at the, it looks like he's a diner. He's a diner. It's like a diner. And he's sitting at a table and there's two girls sitting in front of him. Present day? No, no. It looks like it's like an old, like older brother. It's like, yeah.

And he's like sitting behind like in a table and he's eating and then he sees the two girls and you can see like, musters up the courage. Then he goes over to the girl and she's like smiling. And he goes, you're the most beautiful girl I've ever seen. I'd love to ask you on a date and she's smiling. And then it switches and in reality, what he's doing. Well, he was riding her number.

He's riding your number to the napkin. Yeah. And then the napkin turns into his phone and he's swiping. Swipe right. Swipe left. And then it shows him in his bed. By himself. He's writing a number of kin and then the napkin turn into his phone and he's swiping swiper I swipe and then it shows it shows him on in his bed by himself and then the projected screen of it behind and just like You know just all alone like the difference just swiping no all not her Well, it was a commercial for I think it was a show like like the dangers of like your kids just being stuck on Social media. Oh, it was like an advertisement.

No. Oh, interesting. No, I don't remember what it was. Find that. I want to say that. That sounds interesting. Yeah, it was pretty clever. It's cool.

You know why? Hit me because we didn't date that way. None of us did, right? No. Think of as a man, okay? And this is for the young man who are listening and watching this right now. And the young women too, but definitely the young men. The skills you have to develop and the way you have to grow to learn how to approach a woman or a girl to talk to her,

to get her to consider talking to you because you have to learn how to behave and not act like a goon or a moron or whatever, you know, how to present yourself, how to accept rejection. It's not even just that, it's crazy how much that skill carries in. So I could think of a time. Okay, I'm in, uh, see here, water park. I'm, I'm in fourth grade or fifth grade. Like, cause I can recall of like the nerves of talking to a girl. And I remember there's this girl I liked and I remember the, the nerves of talking to a girl.

And I remember there was this girl I liked, and I remember the pressure of the kids, like, oh, go talk to her, go kiss her, go do it. Right, and, oh, I was scared to death, and not wanting to do it, and then doing it. And that whole thing, all the nerves that were flying it, flying in me and stuff like that, the way I felt, and then the feeling of overcoming that,

and then that happening again, and it being just a little less, a little less, and you start to build that confidence. And then I think about these crazy conversations and meetings and negotiations that I have to have. Like those same butterfly feelings for getting into those. They're still there.

I'm just so used to it because I've been through that a thousand times in my life that I walk into doing, I'm not worried about this because I've practiced this so many times. And that has nothing to do, right? Me negotiating a contract for the business has nothing to do with kissing a girl in fourth grade, but the fact that I had to practice that skill

and realize and overcome that. And then the first time was really hard, and then the next time was still hard, but not as hard. And if you get rejected, okay, you deal with it. Right, I do this again. Like something in the world. That's right.

And you realize that after enough times of failing or getting denied and overcoming that feeling, that now when I walk into these super high pressure situations, that feeling is still there. It can take me. It can take me. It can take me. It can take me.

And I've already seen what the worst outcome looks like of embarrassment or being told no or whatever, that it's like so what, so what? And I'll never know unless I take this risk and say it or do it. And that's the skill you have to develop. Yeah, you don't just get it naturally. No, I didn't have it naturally.

It wasn't like the fourth grade kid. I wasn't scared. I'm like, yeah, I'm gonna go do this. I was terrified. You know what I thought when I saw this? Here's the silver lining. So if you're a guy today, young guy today, if you want to outcompete other guys,

it's actually way easier than you think. You just got to be the guy to walk up to a girl. Yeah, confident and say hello. Because you're gonna blow her mind. Because girls like that, women like that. They like somebody who's got, wow, he came up to me and talked to me. I take the initiative. And he said something to me and like, wow, and like wow and like this is weird like he's not just hiding behind his phone

I mean humans like that. We're so well creatures Yeah, but yeah, but this is a this is a fact though women are the gatekeepers. Okay when it comes to this kind of stuff and For wool who's been who made our social networks. Yeah socially awkward nerds Hey, we're going wrong. It's like a bird creative Facebook so we can talk to chicks. Yeah, some jaw has to create one and you know, that's actually like a good representation of social interaction. I know I'm on it you guys. Just just just just just gonna sell napkins. Yeah. You write your phone. I mean, Justin's gonna sell napkins. Yeah. He ran your phone, he ran your phone,

he was on the road. I mean, it's gotta come back. I think that we just, we live in a moment in time right now. I really do. I think that like, this is how we learn as humans. Like we have to go,

we have to go one way to the other so far before we realize all the side effects and we need enough people to either die, regret it, get hurt, bad things happen for us to realize, oh, maybe it wasn't as good of ideas we thought it was. Now, let's correct a little bit, let's figure it out. So what I, what is hard to measure and see is, are we, it has the pendulum swung all the way over.

Like, nobody's still have time to, yeah, is it, is it, is it on its way back the other way or is is it still gonna get worse before it gets better? I think it gets, like this conversation just five years ago, okay, whatever it was when you guys used to make fun of me, you've talked about irresistible time. Like, take a year before that, like nobody was talking about that. It's a topic, everyone.

Millennials where we started to see, the Gen Z was the one where it was like they were starting to come into the opposite. Oh yeah. And also it's The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing.

The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing.

The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. The whole thing. the generation before they're gonna rebel just rebel. Like, well, look at Johnny over there. He doesn't, he's not, he doesn't have social media. Yeah.

I remember when I first started seeing that, the Gen Z coming up where it became, I mean, you, I've already seen the trend on social media. It's like, it's less cool to post on Instagram all the time. Yeah. Like, there was, I remember watching, you know, nine years ago or whatever it was when we first turned those things on

and seeing like, everybody posting and everyone telling you to post all these times and it's like, now I said it's not cool anymore. Every versus Ethan's like now I said it's not cool anymore every Versa Zethan's like age groups like it's it for them. It's cool to have a walkie-talkie, you know Everybody's like, you know like just glued their phone and device and you see our buddy Yeah, and Rico was sharing that Who does the videography for Jordan Sion,

did the videography for NCI, Buddy of ours, right? He's recently blown up, by the way, I don't know if you guys have paid attention to him, which is so great to see. I've seen him plugging away for like the last five years. Yeah, and he's just working. He's just working. He shared an article the other day about what the generation

now is wanting, and this is a lesson for us as we're in the media space, less produced stuff. The overly produced YouTube era is over. And part of that, the testament to that is the kid who we brought up to the day. Sam Solik. Sam Solik, which is this raw, gritty iPhone, no edits me talking, that has become a trend now

where people prefer that over the overly edited hyped up, you know, type of video. It's just the people are so just tired and lied to. It's like everywhere. Yeah. You watch it. It's crazy. You guys see I sent you guys that newscast.

It was a full newscast and it was all AI. Every reporter was AI. You cannot tell. Oh, yeah, yeah, you cannot tell It's a reporter talking to the camera the entire thing was AI generated It's why I used to be able to see likes like six fingers Kind of tell yeah, but no tell so yeah, so they're scanning everything No, I mean they look really polished But if you didn't tell me you can kind of look back and see it,

but you could probably easily fix by just making the, the TV. Oh, that's, hey, I was gonna get better. It's going to be even harder to, no, no, speaking of cool people, by the way, I got to say this, you know, we've been on this group thread and you've been talking a lot with Drew Canoli, he's a founder of Organifi. So Drew Canoli founded, organized, we've worked with them for a long long time one of our favorite Supplement companies and he's just I love him because

He's himself and he could and if you tease him he could take it and just give it back And he's just he's one of the guys. I love he's a love people like that. He's very authentic Authentically himself. He I'm really excited. I don't know if I shared this on the podcast And I hope he doesn't mind me sharing. I don't know if I shared this on the podcast, and I hope it doesn't mind. Me sharing, I won't share complete all the details of like the financials, but, you know, I thought it was crazy that he had the wisdom and the humility to step away from his company

and allow somebody else to run it, right? He scaled it up. It did incredibly well, made tons and tons of money, huge growth on projection to keep on a rocket ship, and realize, hey man, this thing's grown so big, it's got tons of employees. I'm going to step back, put a CEO in place and let him run it. And he's really kind of been behind the scenes for, I don't know how many years now, and

it's allowed to do that. But, you know, what happens sometimes in a situation like that is nobody is gonna love your child as much as you love your child. Is he stepping back here? Yeah. And he's allowed it to run for a while and realize, man, there's a lot of things that he would have done differently. And he's like, he's now reinserted himself as the CEO again.

And so it's kind of cool to watch, that we've been there before and after. Right, we were there when he was originally CEO, that we were there when he stepped away. He didn't see a little bit of a step away. Yeah, and then we, yeah. So it's pretty cool to have this partnership with them and just to watch the different moves and stuff like that.

You're gonna have him on the show again. Yeah, I text him today actually about that, about getting him in in Q1. So hopefully you're gonna make Q1. And this would be a great conversation. I'd love to hear him share his story of the growth, the stepping away, what that was like,

and then coming back. And he's also a new father too. So yeah, no. It would be a great conversation. So I'll bring him back. I gotta tell you guys, I just introduced my three year old too. So I'm looking back to when I was a kid

and the things that I liked. And my three year old is so, he's so similar in the sense that he likes the same kind of entertainment type of things that I like. So Tom and Jerry told you that, we watched that. Yeah, I know it's not appropriate, whatever, but we haven't contained it. It's so great.

Well, the other day, the other day, you know, Jessica was gonna leave, he didn't want her to leave. So I'm trying to entice him to stay with me or whatever. She was gonna take off for like an hour or two. And so I brought up, I thought, oh, you know what? He likes dinosaurs. You know what I used to watch a lot when I was a kid? Old Godzilla.

Did you guys watch Godzilla when you were kids? Yeah, dude. All the other- And the average is insanely into it, bro. You see? All monster movies. Okay, yeah. So I said, have I ever told you the story of Godzilla?

And he's like, what's that? And so I told him the whole story and how he ran pages and he fights the other monsters. And he's like, into it. Yeah monsters and he's like into it. Yeah He's like super into it. He wants to know Mothra He wants to know like all the different, you know mecha Godzilla Yeah, so I showed him some clips and he's like so like into it And he's like why is this fire blue and like it's atomic breath?

Yeah, so I'm like so excited because I get to go rewatch all these old campy 1960s. Yeah. Japanese. I mean, it's coming back in the forefront, like the Kong versus Godzilla. We went through all that kind of. Do you know that? So one arcs in you showing Apple one of the more popular, one of the most popular. So Godzilla went through phases, right? There's the campy era, right?

The 1960s or whatever when there were people in suits and no, no, no, no, no, no, no, yeah, it just matches like all these models. the 1960s or whatever, when there were people in suits and no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, Japan, King Kong, America. They made a movie that was King Kong versus Godzilla with two endings. The American ending shows King Kong winning. The Japanese ending shows Godzilla winning. A lot of people didn't know that. What time did they do that in? It was late six round wars.

No, but I mean, this is post-war war too. Yeah, post. Yeah. By the way, Godzilla was a product of fear around the nuclear bomb testing. Yeah. So the way that you get the story is that Godzilla was a, you know, the atomic testing, the radioactivity caused them

you to follow. I didn't follow any of that stuff from him. You never watched that? No. Now he just draws energy off all these nuclear plants. Yeah, so cool. It comes out of nowhere. He, so cool. So cool. He's so cool.

I never got it. I tried to watch the newer one where they, the newer one that they did not that long ago, I couldn't get into it. But now he's always the hero. He's always fighting off other like monsters. Well, that's how it turned out, because the original one he's smashed the cities. Ah, everybody right here, I was killing it. And then it was like, he's a good guy.

He's like fights other monsters. Yeah. And then they'd introduce all these other weird monsters. There's this one that has like a saw that runs through the set of the body. And I'd run to do it. Oh, it's so crazy too. Do you speak of old things like that?

There's this weird random fact. So you guys know the song, obviously, The Muffin Man. And you know, where all that comes from, like the origin of Muffin Man. I don't. It's actually, like again, a lot like the brother's grim, you know, and all the fairy tales. Oh, so it's got like a really twisted,

really dark place is where it came from. It was really to like, you know, scare kids, obviously from hanging around anybody that was kind of like this person. So there was a guy that turns out he was a serial killer and he baked muffins and bread and would go down through the streets and then lure kids into the alleys and and basically kidnap them or like other people and then murder them and then no way yeah and that became the kid. I came a song

I love stories I thought to kind of warn kids kids and then it just kind of shifted over the years into like this campy, you know sort of version of it Man life was hard back then that's so it was I love seeing my love hearing or learning stuff like that because I think it's so fascinating how like for you know Decades probably we were singing everyone was singing that like it's this cute little song It's like no you know that why we first taught our children that I'm just saying life was so hard that they created something like like ring around the rosy's about the bribonic play. Exactly. People dying.

Yeah. And we all fall down. That means literally everybody's dead. Yeah. Yeah. Hey, this is life kids. Let's sing about it. I don't think it's like that.

I don't think of it like that. I think of it like kind of like the same thing that Mr. Rogers did, right? I think it's like when you have really young children, you're trying to find a way to communicate to them that they can. That is a very intelligent way. That's exactly I think you're like when you have really young children, you're trying to find a way to communicate to them. That they can, like you can. That's a very intelligent way. That's exactly, I think you're right. Yeah, like it's, it's very,

I think it was more like that. Yeah, right. Then it was like. You don't understand it. Yeah, yeah. Like that was one of the things, I mean, one of the most brilliant things about Mr. Rogers was that, you know, if you ever go back now

and you watch his documentary, you can see like, man, he was, it was when we were on a, through all these complex crazy things, you know, presidents getting killed and war and stuff like that. And he's like, he's basically role playing with dolls about it, but it's more to kind of make the kids feel understand. Do you speak into traumatic stuff? Did you know that so AI, they're using AI to scour news articles and studies and stuff, and these AI algorithms have come up with this

theory that there was a collective amnesia during the COVID time in the Western world. And the theory, meaning people have less recollection and memories of specific things and dates and stuff during that period of time than they normally would. They call it collective amnesia, and they think they think it's due to the trauma that that whole period had. With the constant anxiety and fear, the brain literally will prime itself to forget. So it's like, like, and I've experienced this.

We're all tell people like, or you're mind people. Yeah, like you know that they did this. I told people this, like they said this. And they said that like, no, they didn't. Yes, they did. You show them the news article, you know, and it's like, oh my god, collective amnesia. look it up. It's pretty wild. Oh, that's interesting

All the constant gaslighting. It's like yeah, oh was wild for us. All right. So our shout out today Gabriel line and not just specifically her we've talked about her and had her on the show We absolutely love her, but she's actually hosting her first Live event is it called forever strong as she named it the same thing of her? Yeah, forever strong summit. So it's January 14th in Austin, Texas. I know she's selling tickets already. She got a huge lineup of all kinds of people. Some of our friends that we know there, I know, Danica Patrick's there, Don Saladino, absolutely love Don, Pedro, Cody Sanchez. You guys heard me shout her out. Not that long ago. That's the business chick that I think is phenomenal. They're really close friends and a whole host of other people that are on there. But want

to shout her out. I mean, she puts out such great information. She's in great community. Austin is an awesome place. And so if you have the opportunity to make it to that summit, to meet her and to listen to it, I think it'll be worthwhile. So check it out. What's the website to find it at? Yeah. Yes, Dr. Gabrielle Lyon. Lyon spelled with the y.com. Excellent. Look, in today's episode, you'll hear us talking about bone broth protein, which is rich in collagen.

Our favorite company for this is Paleo Valley. They have a chocolate bone broth protein. I'm not making this up. Tastes like chocolate donuts. It's incredible. No artificial sweeteners, bone broth protein, which is rich in collagen is very easy to digest. So if you find protein powders

cause bloating or digestive issues, probably not the case with paleovales bone broth protein. It's the one that I use the most because I am quite sensitive to certain foods and protein sources. Anyway, go check them out, get yourself a discount. Go to paleovali.com, forward slash, mind pump. If it's your first order, you get 15% off. All right, back to the show.

First question is from Virginia Bennett. Why is lifting making me less flexible, specifically reaching to my toes? Okay, so that's a myth. Yes, I want to be clear. Strength training properly improves what's called functional flexibility, meaning, when you train through full range of motion, you develop strength through that whole range of motion, and flexibility without strength means you're unstable, can cause lots of injuries. So strength training increases functional flexibility.

All right, now that I've covered that, someone may say, well, when I lift weights, a lot, I just feel tighter. Well, there's two things that are happening. One, as muscles recover and repair in between sessions, you may feel tighter. Two, if you don't train with a broad range of movements and different planes of movement and full ranges of motion,

your body will get stronger in a particular way, and every other way that you can move the contrast between the way that you strengthen, and the other ways that you can move that you don't strengthen, becomes so great that your body starts to limit your movement to keep things safe. So it's like a drag car that has tremendous horsepower going in a straight line. Well you would not put that on a track with turns because it doesn't have the stability to turn properly, it would flip, right? So if you get really strong and all you ever do is like, you know, the same

kind of movements and you never rotate or train laterally or do other four-inges emotion, little by little, the contrast will get so big that your body will try to limit you. So you'll move within a particular range of motion when you go outside of it, your body tries to keep you in the other range of motion for fear of injury. And that can make you tired. Yeah, I think the most common is one of the things, two things that you said, which is people that are starting to weight train,

they get really sore in a muscle, and then they go the next workout, and they go to stretch that muscle, and it feels really hard to stretch, or hurts to stretch that muscle, because feels really hard to stretch that muscle. It's because it's sore. It's not because you've lost that range of motion by any means. It's just that you are sore and you're recovering and that muscle in a stretched position when

a sore really hurts in that. If you were to actually not work out for the next two weeks and then go to stretch that, you'd find that you could move probably just as far or further than what you did before you actually trained that week. And so that's really it. Unless you're doing stuff in very short and range of motions, right? So let's take like the hamstrings. If you do these real short hamstring curls and you do these like stiffly dead lifts and you only go down so far and you get stronger and stronger and stronger in this short and

range of motion, and then you never practice going all the way down to your toes, then yeah, I mean, your body will just depend on you. Feedback loop with that, right? In terms of if maybe you had like some bit of a tightness and soreness that restricted a bit of your movement, and then you just, your natural tendency was to not, getting more depth or to challenge

it anymore. And so maybe, you know, you start approaching the exercise a little bit differently with different angles. You keep building on that, keep strengthening and repeating that sort of movement pattern. And that becomes your default. Then yes, you are starting to lose range of motion with that. But that's something intentionally if you, especially when you're working out to be able to go through those full ranges of motion.

One of the reasons why I work out programming is good programming is what's the point. This is also can be a sign of overtraining, because I remember feeling this when I was bodybuilding, because I was training at such high volume, high intensity all the time, I felt like this. I felt like, ugh, but that's not because I was technically losing the range of motion. I was so sore, I was overtraining that everything in the stretch position hurt all the time. And so it wasn't that I'm losing that range of motion as much as it was assigned that like I was overtraining and overdoing it. And what I really needed to do was scale back on the intense weight training and probably implement more mobility drills.

And what's crazy about that was that would facilitate more recovery, I would get stronger, build more muscle by actually starting to do that. So this could also be you, you could be overreaching and over training a bit and not addressing mobility. You could potentially pull back on the amount of sets or potential intensity that you're training, and put in some mobility

drill specifically for where you feel like you're losing range of motion and address that and watch what happens. Yeah, look, proper strength training, good programming, overall will improve your functional flexibility, which is the kind of flexibility that matters. But here's a good example. I've used this before, but I'm going to go a little deeper into it. So I have like, I have a one year old daughter. Now I can bend her in all kinds of different positions. I've used this before, but I'm gonna go a little deeper into it. So I have like a one year old daughter. Now I can bend her in all kinds of different positions.

I mean, babies are like this. They're just hyper mobile, hyper flexible. Now, if I were to snap my fingers and make my one year old, my one year old, twice as strong, she would feel tighter to me when I move her around. Now, that's because her muscles are stronger and more able to protect and stabilize.

When your muscles are weak, sometimes what happens is they can't stabilize very well, so you get hypermobile. And this is why hypermobility, one of the cures for hypermobility and adults, is to do strength training in a shorter range of motion so they can create some stability. So there's a lot of factors that are in play here, but if you do strength training properly, it is a, it is productive for functional flexibility hands down. In fact, it's the most effective way to gain functional flexibility. If you do it wrong, then you can start to notice some issues and then that's when injury becomes a problem. Next question is from full-veal castle. Is the biological value of protein important

in a dieting context? It's important if you're not eating the upper limit of what would be considered optimal protein intake. Okay, so biological value essentially refers to the quality, I'll just say, of a protein. So a protein with a high BV, gram per gram in comparison with one with a lower BV will be more effective at building muscle improving satiety recovery up until you get to the point where that person is consuming

so much protein as a matter. In other words, if you're 150 pound person and you're eating 150 grams of protein, this doesn't matter that much. If you're 150 pound person and you eat 100 grams of protein, now it matters. So it depends where you're intake is. If you're a 150 gram pound person and you eat 100 grams of protein, now it matters. So it depends where you're intake is. If you're not hitting those upper limits, then yeah, you want to go with like way protein, egg protein, meat. If you're protein intake is low, if you're protein intake is really high, well yeah, now it doesn't, doesn't make sense.

I'm trying to come up with a good analysis question a few times and questions like this were we're talking about types of proteins and stuff like that and we've discussed before in the podcast where it doesn't matter and I'm trying to draw a good analogy for people to understand that they get that like once you get to a certain amount of this thing it really doesn't matter anymore so long as you hit that that target becomes the most important thing. Well okay I'll give you an analogy. I'll give you an analogy. I'll give you an analogy. Something else in life like that where it's like you know everybody makes a big deal about the kind of this but then as long as you I'll give you an analogy. I'll give you an analogy. I'll give you an analogy. Something else in life like that where it's like,

you know, everybody makes a big deal about the kind of this, but then as long as you have this much of it, that stuff doesn't matter so much anymore. Yeah, I'm not, I mean, this isn't a real life example, but to give just to create something that might displace a little better, imagine if I had two jars full of red and green marbles, and one jar was mostly red,

and the other one was 50 50 and my goal was to get mostly as many red marbles as possible Well after a certain point doesn't matter which jar I scoop from because I'm gonna just gonna I'm gonna have so many marbles I'm gonna have enough red but if I only do one scoop which one am I gonna go with the one that's got more red marbles So high quality proteins have higher amounts of essential amino acids, which include the branching amino acids, and they're also easily absorbable and unilizable by the body. So if your protein intake is not, now this is why it matters to most people. Most people don't hit those protein targets. Most people don't eat their target body weight in grams of protein. So for most people, I would say, yeah, I think you should pay attention

to the quality of your protein. This is why you take somebody and they add a scoop of protein and it doesn't get to the top level, but they'll notice a difference between way and a difference between soy and like, way makes difference. So that's another way to say it, right?

Is that like, there's value in paying attention to this, but there's not value in getting hung up on this. I wouldn't not eat something because its biological value is lower than the say, so there's this other thing that I can't even have access to right now. It's like I'm better off just eating that protein because I need the protein just because it has

a lower biological value than this other protein, unless I have a choice of the two of them. Now, if I have a choice of something that's got a higher biological value and then something that's lower and they're both at my disposal, well then yeah, absolutely, choose the better one. No matter what the case is, you probably should always choose that better.

Well, I mean, I would think one that you could digest most easily would play a factor. That's a huge factor, right? That's more than like in terms of quality. Because once you get to that point, right, you're, you need to check that box. That's me, that's me, like way protein, out ranks collagen protein by far in biological value,

but you digest collagen. But I can't have way protein. Or bone broth, right? Way protein messes me up. So I'll have collagen or bone broth protein, and I'll just have a lot more of it. Like 80 grams of bone broth protein. 40 grams of way protein versus 40 grams of bone broth protein.

40 grams of ways going to win. 80 grams of collagen or bone broth protein. Well now I've had so much of that protein. I think that's such a better thing for the average person who's trying to figure this out. Instead of getting over like you know better than anybody you know like when you eat you know this meat versus that meat, which one you digest better? Or that protein powder versus that protein better,

forget the biological value on it. 100% easier. Which one easier makes me feel better? Like, yeah, and that's such a important way. Way more important, way easier for the average person to measure too than to get caught up in the nuances of what one is technically better like that, because I made that choice last night, so it's interesting you brought that up.

It's like, I've noticed that, and obviously we went through the whole dairy thing with cabral, and so even though way is supposed to be okay for me, it still doesn't sit as well as the Paleo Valley bone broth protein. And I had both of my disposal last night, and I'm like, you know what, like the taste of the way I want. Yeah, but it's, you know what, this one sets so much control.

Well, I say some just a little off-shoot here because you're doing so much stuff for your skin and all of it is geared towards producing more collagen and healing of the skin. You should be supplementing if you do take a protein with a bone broth, which is high in collagen because the amino acids in that are directly more connected to healing of the skin, connective tissue and stuff like that. So. Next question is from Honey Beast. Is it normal to get cold faster after you lose weight?

Here's what's interesting about this, or body fat. So here's what's interesting about this. It's not that. Yeah, okay. So I've actually years ago, I had a thousand allergy. I remember that. I remember that when I was shredded. Dude, that was cold all the time.

Well, so I'm gonna tell you something, I'm gonna blow your mind. So I had a client that was a very, very smart doctor. And I made a comment about, you know, like body fat being insulating or something like that. And he goes, actually, it's not as insulating as you think. I'm like, what do you mean? And he goes, well, yeah, if you have a ton of body fat,

then it's more insulating. He goes, but, you know, 30 pound difference, he goes, it doesn't make that big of a difference. It's have its dispersion. But body, no. He goes, it doesn't make the big of a difference body temperature. I said, that's bullshit.

I said, when I'm dieting or getting leaner, I'm cold and he goes, that's your metabolism slowing down. And it was like, so what happens when people, the reason why people's body temperature drops, when their leaner is they're eating a calorie deficit, one of the ways your body adapts is by producing less heat. So it doesn't have to heat up as much.

That's just slowing down. Do you remember post-post bodybuilding show when you were shredded, but then you started eating a lot, but you felt warm and hot, you metalism kicked back up. Interesting. So it's not about the fat.

It's less about the actual fat, it's more about the metabolic level. 100%. I mean, you get enough muscles way more insulating than fat, by the way, in terms of protecting you and making your warm. Body fat's actually not that insulating. You have to have a lot of it in order to produce

enough of an effect. I always feel a night. Like, if it's in a phase where I've been working out a lot, I got more muscle of like way hotter. Yeah, always. Next question is from Cole lifts sometimes. Would you guys recommend opening your own gym, a studio gym, or working for a big box?

Definitely not open. So the question is, would you rather open your own studio gym over working for a big box? Work for a big box. Yeah, for sure. You know who I recommend should own a studio? Nobody. Well, there is, it's people that don't want to make money.

No, it's not. Well, who else would you recommend? Every person in this room would probably, if given the choice, and you had to do it for the rest of your life, would want to own your own studio because entrepreneur minded people don't want to work for the people. So in that that's a trade because it's going to be way harder to make money. Sure.

There's a lot more work. A lot more work. A lot more work first, like a verse engineer the systems to bring that over into your box. I don't know. Again, I still think it's massively important to work in 100% that it's such a it's such a hard it's a very difficult business model to make. Super difficult and and and it's really difficult to make a lot of money doing it. It just really

is. It's already it's difficult because the hours it's difficult because there's not as much demand for that as there is for ice cream or something crazy. Like it's not, you're better off being a franchise owner of 31 flavors than you are opening up a small gym of your own. It's just not a lot of money in that. It's just really, really difficult to do that. And so, but if all, if you don't care about that and it's in your like, ah, either one, you've already, that's my passion. Yeah, you've already made a bunch of money. I mean, I put it in the same category. One day, I'm gonna own a bar or a cigar lounge. One day, I will. I think those are so cool.

Not because I think I'm gonna make money doing it. Seriously, because I want a cool lounge that I can go hang out at or meet my buddies at the bar and have a beer, watch the horse. With the fail rate with bars, it's gotta be through the room. I know restaurants are super hot. I'm sure it's hot.

And hard to be really profitable. And gyms are very similar in that fashion. And for some reason, trainers don't realize that. And here's what they do is they work for a gym. And this is the, they all do the same math. They go 40% of the same. Yeah, I'm going, I'm having to be the rent this space, or I'm having to pay all this money to this gym owner, the space money, or I have

the 24-offendist or lifetime, whatever company you work for, takes half of what these clients are paying. All these people, they love me. They're not even here for them. They're here because of me. And they would follow me anywhere I go. And so they just do the math of, if I just took all my people who've already told me, they would follow me anywhere that I would make X amount more.

But they don't factor in is how they got that lead and what it cost to get that lead. They just assume that it was that simple that, oh, you just get like to get 20 clients that tell you I would train with you Justin for the rest of your life, cost so much money and advertising and marketing to do that. You have no idea. Plus if you turn over, you know, and that's my point is that so yeah Maybe initially when you go start the gym you have and you're 20 people who leave that lifetime gym So here's what here's what I tell all of my trainers that wanted to do this because of course I encourage some people to do it I have people I just and who left into this first step one working a big box

You have to be number one if you cannot be the top trainer in your local little, you know, big box gym, you're guaranteed to feel like you're going to have way harder of a time running your own facility. And then the other thing I was going to tell that that that person is a good goal is, can you go generate leads outside of the ones that you got from the big gym that you're working for. So there was a time that I was moonlighting, right? I would've got fired for doing this. But 24-hour fitness cut all the GM, or all the FM's and GM's, they put a cap on us

as far as like how much money we can make. We used to back in the old days, the more I hit goal, the more revenue I generated, the more percentage of that. I made a percentage of that. So I had full control of my paycheck, right? It was a good time to be in the business. And eventually they put this cap.

Didn't matter how much I sold, I was capped out. So at that point, I had already been used to a lifestyle of making a certain amount of money and it was now going to be impossible for me to make the same income that I had been making for years. So I said, fuck it, I'm gonna moonlight. I'm gonna break the rules. I'm gonna go and I'm gonna start a boot camp hustle on the side.

But one of the things that I made a promise to myself was what I don't wanna do is I'm not gonna use the company to generate leads from my boot camp. So if I'm gonna go moonlight and I'm gonna do that, my defense when the time comes, when I get caught possibly, is I'm gonna show them that none of these people are 24-hour fitness members. And so the goal was, when I get caught possibly, is I'm gonna show them that none of these people are 24-hour fitness members. And so the goal was, can I go build that independently

from the gym? And I did. And so that was a sign to me. And it also protected me from ever getting fired. Because eventually that stuff came out, and then when I could show them, then none of these people were from 24-hour fitness, they don't have much of a leg to stand on.

But if they all had 24-hour fitness memberships, and they were all clients, and they were all clients, and they were all clients paying at 24 hour fitness, all I really did was poach their leads, and that looks really bad. And so you need to go prove to yourself, you could be the top guy or girl in your gym, and then you need to be able to prove to yourself,

you can generate enough leads to legitimately build a business outside of that facility than you're ready to do that. Listen, here's the difference, okay, with big box. Any one of us could go into a big box gym right now, prime time, and within a couple hours, probably get six clients. Probably get six clients to buy packages from us.

Why cause they're sitting there, they're in the gym working out. You own your own studio, like, okay, where are these people? They're not in there working out on their own. There's not like, okay, where are these people? They're not in there working out on their own. There's not tons of money and advertising going to it. So it's exponentially more challenging. Now, the only time this works is if what I'm about to say resonates with you, okay, this is a saying that's about entrepreneurs, but when you hear this, if this makes you laugh and kind of like, yeah, that's me, well, then okay,

maybe you'll consider this, but still got a pass the litmus test that Adam said that in entrepreneurs somebody who's willing to work 80 hours a week to avoid working 40 hours a week. Okay. Now real entrepreneurs laugh at that because that's what it's like. It's like, wow, I went to go start my own thing and working twice as much, making half as much, but I'm unemployable because nobody can tell me what to do. Yeah, I just can't, like I consider myself unemployable. Like working for someone for me would be so torturous that I would much rather make less money. Now, of course, if I was in a pinch and I had to,

I would do it in a problem. But that's the kind of person I'd say. It requires different skill sets. It's, you know, you can be the best trainer in your area, but not be a great business operator or know how to scale a company very well. I mean, our barber, Vicki, breaks my heart to watch this. She runs two facilities. And this girl, I can't remember the last time I met somebody who grinds like this. She is a killer. Hardworking. And I'm always hearing the stories of all the fires she's putting out and all the people she's managing and all the stuff, the city stuff she's dealing with. And I'm

like, Vic, if you, if all you did was just cut hair and had a chair and said, and had a chair at somebody else's facility and came to ours, you do like, would you not make more money? She's like, Oh my God, I would make so much more money. And it's like, it's so wild, right? She's not employable, like, like, I mean, like, I get it, dude. I get it, dude. But I don't work it for someone. Oh, no. But I mean, you gotta be okay with that, right?

And if that, if you can hear that story and you're like, yeah, I'm cool with that. I'm cool with potentially making way less money and working way harder. And because you love doing that or you love being a business operator, then okay, then it didn't so be it. Or if you have a chip so hard that you're like, I'm going to prove him wrong, then go get

it. But it's like, I think a lot of people step into that world, not realizing how difficult it is. Listen, here's the deal. Their fitness is a, if you get into it as a career and you're going to, and you've got some staying power, it's because you have a deep passion for it, okay? But it is a hard business. So, if, in this goes right into what I'll be doing in January,

mindpumptrainer.com, if you go there, I'm doing a three day, free live seminar for coaches and trainers, and part of what I'm gonna be covering is this, is how do I take my passion and turn it into a career that'll sustain me and my family? Not just how do I do this passion and then it into a career that'll sustain me and my family. Not just how do I do this passion and then struggle and then have to go do some other job because I can't make any money.

That's part of what I'm gonna be covering. That's at mindpumptrainer.com. If you're a coach or trainer, sign up. It's totally free. Look, you can also find us on Instagram, if you want more information. Justin is at Mind Pump Justin. I'm at Mind Pump to Stefano and Adam is at Mind Pump Adam.

Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbundle at Mind Pump Media dot com. The RGB Superbundle includes Maps and Obolic, Maps Performance and Maps Esthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price.

The RGB Super Bundle has a full 30-day money bag guarantee, and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing MindP Pump to your friends and family. We thank you for your support, and until next time, this is Mind Pump.