Mind Pump: Raw Fitness Truth - 2248: The Truth About High Intensity Training, the Benefits of the Meat & Fruit Diet, the Best Time to Drink Water & More

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. Mind, hop, mind, hop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. You just found the most downloaded fitness health and entertainment podcast in history. This is Mind Pump, right in today's episode. We answered listeners questions. They posted them on Instagram. We picked them and then we answered them. But that was after our intro portion, which was 56 minutes long.

Starting point is 00:00:27 That's what we talk about, fitness and current events and family life studies and much more. Check the show notes for timestamps if you want to just skip around your favorite parts. Also, if you want to post a question on Instagram that we can pick from, go to at MindPumpMedia, we do that every Sunday. By the way, we have a three part train the trainer series. If you're a trainer or coach, you wanna learn how to get more leads,

Starting point is 00:00:47 build a better business, get your clients better results. Go sign up at MindPumpTrainer.com. It's gonna happen live on the 15th and then it'll happen on the 16th and the 17th. This episode is brought to you by a sponsor, LMNT is the world's best electrolyte powder has the right amount of sodium for people who work out, who don't eat heavily processed foods,

Starting point is 00:01:08 no artificial sweeteners, no sugar, it's amazing stuff, it's exploding, go check it out and get yourself a free sample pack. Go to drinklmnt.com forward slash mind pump on that link, you'll get a free sample pack with any order. We're also running a sale right now on some workout programs. Here's what we did.

Starting point is 00:01:24 We put together four program bundles. That means more than one program together. And then what we did is we discounted them because it's January. This is our biggest discounts of the year. Between 300 to 350 dollars off each of these bundles. Check it out. We have the new to weightlifting bundle. We have the body transformation bundle.

Starting point is 00:01:40 We have the new year extreme intensity bundle. And then we have the body transformation bundle 2.0. If you interested just go to maps January calm. All right, here comes a show All right, it's January and a lot of you are just getting started on your fitness journey or maybe you're restarting We'll check this out. What kind of body do you want? Do you want a soft body without much muscle? Flabby hormone imbalances, slower metabolism, do tons of cardio. If you want a body that's hard, chiseled, sculpted, a faster metabolism and hormones that are balanced, lift weights, strength training is superior in a head to head competition when

Starting point is 00:02:17 it comes to aesthetics and even overall health. Now I am oversimplifying, but if you're only going to pick one, make a string training. What if you're hard and also a little soft? Yeah, I mean, yeah. Huh? I don't know where to go with that. Pass me. And the other half. It's gonna be huggable, but also hard. You know, every, every gym owner or anybody who's worked in gyms for years, knows this. You can see this. You, I could could I could tell by somebody let's say you have two people that come in they're both fat both are fit both are both are in good shape good diet good diet slow body fat percentage and I 100% can see and they can be like they said same way they can look very very similar in size and weight or what I thought. But it's very obvious to which

Starting point is 00:03:05 one has achieved that body through doing lots of cardio versus the person who's achieved it through strength training. It's like they look completely different. It's told, I remember as an early trainer, I mean, I thought for a long time, I thought the way to get lean was cardio, the way to build muscle and strength was to lift weights. This is what we all thought in those days. And, you know, when I started to work in a gym, you know, you're there a lot, right? Especially I was there all all the time. I loved it.

Starting point is 00:03:33 So I was there, you know, seven a.m. I'd leave it nine p.m. six, seven days a week. And you just start to see patterns. And I noticed these like regular members that would come in that would be on cardio. And I mean regular like clockworkwork, 6am, same people on the treadmill or on the elliptical, four or five days a week, these were the consistent maniacs. And then I saw the consistent people

Starting point is 00:03:55 that would lift weights, both men and women. And it started to become very obvious to me. I'd see these, we call them cardio bunnies back then. And they were typically women, but you'd see this with guys too, where they would just hop on cardio, they would do an hour and an half. Some of these people were in there running straight

Starting point is 00:04:10 for an hour, five days a week. And their bodies looked, like their body fat percentage wasn't that great, they kind of looked flabby, they had great stamina. Obviously, they were really good at building stamina. And then the strength training crowd looked so different. They were chiseled.

Starting point is 00:04:25 They had good shape and structure, better posture. They looked, and I dare I say younger, because there were a lot of these people wearing their 40 plus, 50, a lot of them. They looked younger. And this became very obvious. The longer I worked in gyms, the more I could see the difference in training.

Starting point is 00:04:42 Now of course, you have to compare apples to apples. Like, can you be fat and lift weights? Can you be lean and do career? Absolutely. So all things being equal though, the strength training promotes lean body mass and burns body fat. Cardio promotes stamina.

Starting point is 00:04:57 Actually also can promote the reduction of lean body mass to become, so that you could become more efficient with calories. There was a recent study that came out that compared, I've already mentioned this twice, but it's a crazy study. They compared strength training to cardio, to cardio and strength training. So they actually made three comparisons. It was strength training, alone, cardio alone, and then cardio plus strength training.

Starting point is 00:05:21 Strength training, burn the most body fat and build muscle. Cardio alone, lost muscle and some body fat. Cardio put strength training, lost body fat and lost less muscle than the cardio alone, but it didn't build muscle like the strength training. It's interesting, and I'm glad a study like that was conducted, but we didn't need that. We saw that first time. You're talking about, and I really do see that as we didn't need that. Like we saw that first time. Like you're talking about, like in, and I really do see that as like, we don't put enough weight and value in just being in the gym environment and being able to see how all these methods play out.

Starting point is 00:05:55 Like this literally is right in front of us. I know it's anecdote and I know it's like, doesn't hold that like high scientific standard, but it's just, that's why I've always had, I've always had an issue with like some of these isolated studies that like really try to like pinpoint one of those like factors of like, you know, cardio versus lifting weights. It's like, well, let's see how this plays out long term and you can see this a lot with all the members

Starting point is 00:06:19 right in front of you. Yeah, I mean, we didn't need that, but the general, I mean, the general public, yeah, like we, we knew better and so with that, but I was gonna ask, what do you think you guys has led? So we obviously saw that, right? We saw tons of these cardio bodies and we're probably a higher percentage of people than the strength training bodies, right? What do you think the major contributor or factor to that is?

Starting point is 00:06:44 Like why? I know it's multi-faceted. I know it's not just one reason why that is, but what do you think are like the major contributors to what caused that? Do you think it's just purely uninformed? Do you think? Why more people?

Starting point is 00:06:59 Why more of it? Yeah, because it made a good point right now. It's like, let's just look at, we don don't need a study look at it over a year's time It's very obvious. Okay, if it's very obvious and we didn't even need a study do that why Why did so many people go that how was how was fitness portrayed a fit healthy body? How is that portrayed in media? Hmm. It's not lifting weights. Yeah, so you're going the direction that I think yeah, I think it's a cultural 100% yes 100% it was it's a cardio is what you do to be fit and lean and healthy and it's been promoted that way. The only time you see strength training in media was for meatheads

Starting point is 00:07:36 or extreme steroid bodies or bodybuilders or whatever. It was never like the kind of like especially for women by the way, the kind of body that women want, fit, lean, sculpted, nice glutes, hamstrings, like not overly masculine, whatever. That's the body you achieve with strength training. That's the body they display on media that they attribute to cardio. They'll show a body like that on a movie, and it's the woman running long distance. And that's what she, that's, oh, that's why she's looking. I think initially too, in gyms, like was sort of that subculture within the gym where it was like the crazy meathead guys only in the way you're in.

Starting point is 00:08:11 And so there was a little bit of that idea that like, well, this is just for them. I'm trying to just be healthy and do things that promote health. And I think that walking and running and reducing calories and things like that were ideas that were promoted culturally that are healthy in comparison to these crazy, they're taking drugs and they're like all football players and all bodybuilders. It does feel like there's been a major culture shift. Huge. I mean, the fact that we, it wasn't even,

Starting point is 00:08:45 but a few months ago, heard the term muscle mommy for the first time, you know. And heard it multiple times in one day. It was just like, oh wow, this is interesting. Like this is not something that I'm used to hearing from clients that are inquiring about getting in shape or losing weight, like that, oh, I want to look like a muscle mommy.

Starting point is 00:09:03 Like you never heard that before. Like, in fact, I remember clients actually like being like, no, I don't want muscle arms. Yeah, afraid. Yeah, afraid of the point. I don't want muscle arms. I just, I want them to look, believe it or not, thin and skinny.

Starting point is 00:09:15 People don't even realize how much it's already changed. I mean, when I was in gyms in the late 90s, early 2000s, I would actually get men that would say that. No, no, no, I don't want lift weights. I don't want to get too big. I would hear that on lap. Whoa, whoa, whoa. Okay, buddy.

Starting point is 00:09:30 No, I'm not, I'm not, I don't want to look like a bodybuilder. Listen, bro, you're not going to look like a bodybuilder. Go lift weights all you want, but it's definitely cultural. Now, culture media really plays a big role in what people believe to be true. And the whole cardio revolution, I mean, it's really clear what started that. I mean, you had this kind of perfect storm, right? You had we need a documentary. You had that book.

Starting point is 00:09:55 What was that book? I always mentioned it. I was running, not running. No, it was the born to run. No, it wasn't born to one. It was like the running. I don't remember. Anyway, it's got a new revolution. Yeah, you'll find it. The fix was his name, I think. Yeah, look it up. It was like the running. Yeah, let me look at it. Anyway, it's got a running revolution.

Starting point is 00:10:05 Yeah, you'll find it. You'll find it. It's a fix, which is his name, I think. Yeah, look it up. It was 1970 something, right? And it was a picture. It's like a red running shoe and a foot. The complete book of running. Thank you. James Fakes. That book became the best seller.

Starting point is 00:10:15 At the same time, one of the biggest cultural icons of a movie was released, Rocky. And what does he do? He runs, and that just inspired everybody. And you had this running revolution. Marathons exploded, if you look up the history of this, like Marathons exploded, running shoes exploded. It wasn't just people in LA that were running,

Starting point is 00:10:35 all of a sudden people were running all over the country. You think Rocky really played that big of a role? Huge. You don't think so? I don't know, I just think that you find a way to tie everything to Rocky. I do, but this part's true. I think think that you find a way to tie everything to rock I do but this part true I did great

Starting point is 00:10:49 Your romance movie in the world that was the greatest running movie for all time man What else bro? First of all greatest act movie greatest love story and now it's greatest running movie ever made Doug look up look up Rockies influence on the on the running You could put up running reference. This doesn't count if it's an article you wrote. We got to throw in the drinking like rock. Acrosser does that, sites all their own articles.

Starting point is 00:11:12 I know. You're sure to. We'll make our own study. Yeah. According to me. No, so, no, I did a lot of reading about this. And if you look at the popularity of like running shoes and just culturally it kind of exploded. Strength training is having that movement now. Strength training, you know, you had muscle beach movies in the 60s, which literally depicted people who lift their weights as idiots. Like, not only idiots, narcissistic body obsessed idiots. You ever watch those old movies? Have you ever seen them? Literally, it shows them flexing,

Starting point is 00:11:45 oiling themselves up, like, bondering idiots. And then looking in the mirror, and looking at each other, it was almost like a, it was hilarious. There was that, and then pumping iron,

Starting point is 00:11:53 which is like, it's pro body balance, as extreme as you can get. And that was it. So there was no, and then in the 80s, what was it? Arnold, Sylvester Stallone,

Starting point is 00:12:01 you know, and you know, those are extreme bodies. So, and that might have got some guys that left way do for me, but it wasn't the, you know, the cultural shift that strength training needed. And now, luckily, we have studied them. Andrew Duck, and you guys, I'd love to see the stats on Jim attendance the last decade. Like, what is Jim attendance look like in the last 10 years?

Starting point is 00:12:22 Yeah. Are we trending up or are we maintaining? Well, is it like what we see in our business where it's like like in the last 10 years. Yeah. Are we trending up or are we maintaining? Is it like what we see in our business where it's like you kind of find this place where you're hovering and as many people are falling off or coming back on, is it, are we just kind of maintaining the amount of people?

Starting point is 00:12:38 What do you think? What do you guys think? I think it's gone up. Yeah, Jim membership's gone up. I think it has. But that's not Jim attendance. Yeah, so I don't know about attendance. But memberships are gone up. So you know why members sell you more people?

Starting point is 00:12:49 But they've made it also really inexpensive. I mean, I mean, you could make what's it called? What's the purple one? What's it? Plata fitness. Plata fitness is damn near responsible for that by themselves. Listen, in 1998, I think when I really started in the gym, I worked at a 24-hour fitness.

Starting point is 00:13:13 At the time, they had 74 locations. They had just merged with Ray Wilson's family fitness. So they weren't 400 locations. So 70-something locations is a lot. You could, the all club, and remember, it's 1998, not control for inflation, I'm giving you the 1998 dollars. If you bought an all club membership, 24-hour fitness, I remember it, like it was yesterday,

Starting point is 00:13:33 because I sold them, it was $249 to join, a $49 processing fee, $45 a month. That was 1998. That's why, yeah. Planet Fitness, all club members was like $9. They had like a zero enrollment, zero everything. Yeah, super cheap. Because they sell memberships and they expect people to keep them from not showing up.

Starting point is 00:13:54 No, it's like one of the most brilliant business models ever. Terrible for... Yeah, it's so funny. It's like how do you... How do you rally your team right now? You get all these GMs going like, all right, you guys, let's go change lives, but really, we're not trying to, you're gonna say like, really what we're trying to do.

Starting point is 00:14:11 I've talked about this. Eat them some pizza, keep them going. Bro, I can't tell you that I had this like, the irony of that, right? Well, so I've talked about this so many times before, but I remember the moral struggle. It was like this internal, because as a young kid working in the gyms,

Starting point is 00:14:25 we were also very motivated to produce and sell. It was like this crazy environment. You guys know, you know, you guys know this. It was insane, especially. It's high football supplements. Yeah, especially late 90s or 2000s. It was like boiler room. It was crazy. Yeah, very car dealership life. But there was also the training side. The fitness side was also very like we want to get people fit. I came from the fitness side, moved into sales, but back then nobody crossed over. So I moved into the sales side and it was all about the money there. The trainers still handle the fitness, but the sales guys were trying to sell. So now I'm on the sales guy side and I remember going to a meeting, I've talked about this before and it like, so I was so torn.

Starting point is 00:15:02 Yeah, it was like such an integral struggle. They literally listed what kind of members we profit off of and what kind of members we lose money off of. And I remember I'm sitting there and I'm like, okay, you know, my initial thought would have been like, oh, the members that use the gym the most are gonna be the profitable ones because whatever. And I even think about it really. If I thought about it, I think I would have figured this out.

Starting point is 00:15:22 And I remember them saying, people that use the gym three or more days a week consistently cost us money because they wear the equipment down, they pay their monthly dues, and that's it. The ones that make us the most money are the ones that pay their dues and don't show up. And then I remember this feeling inside of me like, part of me was like, whoa, good business idea. The side of me was like, wait a minute. Well, think about that. That's weird. Instead of actually helping you're you're You're selling people the dream of getting in shape, being consistent, but you're also betting that they won't follow through.

Starting point is 00:15:52 Yeah, you're betting on it. We're also be a terrible business model. Right. So you're, so how could you? You be at mass capacity. So think about that for a second. It's like, well, we're gonna create this business model. The idea is this is we're gonna,

Starting point is 00:16:02 we're gonna rally people, we're gonna motivate them to come and try and change their lives and be consistent and use our gym, but secretly we know they're probably not going to, and that's why we're gonna be successful. That's, that's, I'm not a fuck to what you think about me.

Starting point is 00:16:15 I used to try to make this case, and I don't know if I'm right or not, but I saw this with training, and you guys went through the same thing. I remember thinking to myself, God, if I really taught people, early days, I remember thinking, like, if I really taught people, like, truly had to do this for the rest of their lives on the wrong, they're not going to work with me anymore. They won't need me anymore and I'll lose clients.

Starting point is 00:16:37 But then I thought, you know what? I care about people so much. And, you know, over the years, I got better at it. And then what I learned was, is that if I actually help people in real ways, I become more successful as a trainer. It's not what you think. So I think if gyms really, if there was like, we need a leader,

Starting point is 00:16:53 we need a leader in the gym industry to be like, here's a deal, it is expensive. Here's all our success story. But we're gonna get you there. Like we're not just, we don't want you to not show up. We want you to show up, we want to really make, and I want them to prove that that model can work. Cause right now, the opposite is true.

Starting point is 00:17:05 The model is the planet fitness model, which is like, you know, here's your membership. It's so cheap you won't cancel, but we don't want you. And we know you're not going to show up. You know, it's so nice. I think, I don't know, like, we still, you're still relying on human behavior and like, and it would be a lot of work. Yeah, it just wouldn't happen. It's here. You're the house in Vegas.

Starting point is 00:17:26 Doesn't matter how good you learn about counting cards, and if you teach everybody the secrets, like human behavior will show that people will give in, will mess up, will be inconsistent, will not follow their rules, will eventually the house always win. And I think that that model, the gym model, is built on that.

Starting point is 00:17:46 As it's sad, but it's true. And the way you can prove that is that literally, if just the people, every big box gym right now, if just the people that they currently have, not getting anymore, or just currently have, showed up to the gym, they would shut down. Yeah, the Fire Marshall would come in and say, you cannot operate your business. You were five times capacity because you have, you have five

Starting point is 00:18:09 times the memberships that you have of people that could be allowed in this building. You do not have a building big enough to support the customers that you have. The irony of that. It's crazy. I know. I know. You know, it's funny, Chesh. I think about it. It's like this, it's a negative feedback loop. The gyms, sign people up, people don't show up. We could charge less, get more members, and not be too busy, and it's like this cycle that just continued to feed itself. It's the point now where you have nine dollar.

Starting point is 00:18:34 Dude, I know, and that's why I always liked sort of these smaller gyms, and like the ones that, like all the attention was around the trainers over there, and like, I don't know, like if there was just like this explosion of those in comparison to the big box, Hugh Mungus, Mega, Globo Jim, sort of franchise out there. If there was just like a lot more pockets of these, I guess, what do you call those like smaller type of, I think I'll tell, I'll say this all day long, okay? If you want, if you're gonna get started in fitness

Starting point is 00:19:09 and you want your best chances of success. Now, I'm not saying you can't succeed in one of those mega gyms paying nine bucks a month. You totally can't. They've got equipment, it's good equipment. I've seen a lot of these gyms, they're great. Some of them are even clean for nine bucks a month. I don't know how they do that, but they really figured out you'll have access.

Starting point is 00:19:26 That'll work. However, a big part of your success is going to be the kind of guidance you get, the environment that you're in, the community, you know, CrossFit Prove that, right? The people you're around, your best odds are not, I hate to say this. And I hate to say this because I'm sure one day these big bucks shims are going to want to work with us and they're going to listen to that. But you can do it differently though. It's the smaller places. Like if you want your highest odds of success, you're talking about from the perspective of the client, yes, hiring, go to a more expensive, smaller

Starting point is 00:19:57 place with training. I think that's less to do with like the blaming the big box or saying that the boat. It's just that the boatique is going to attract a trainer who is more qualified, more experienced, charges more money, gets paid more money, and therefore you just get a higher quality of service. I'm just saying even if you just paid to work out there, when I used to have my studio, I didn't do a lot of this, but every once in a while, it would allow someone just to pay me a fee to work out there.

Starting point is 00:20:25 And they were always super consistent. Why? Because it was tiny, they'd come in, everybody would know them, we'd all know the person, and we'd all say, I don't know if I agree with you. Oh. I thought it was interesting when we had Dr. Gabriel Lyon on it, she was talking about all of our different personalities

Starting point is 00:20:38 and stuff like that. Well, you're a fitness fanatic, it's totally different. These were everyday average people. They were not fitness fanatic. No, I mean, we'll take out the Finis-finatic part of me. I think she was describing more personality, like executive minds of people, that people that are like the performers that,

Starting point is 00:20:52 like, what percentage of population is that? Oh, I don't know. I mean, I don't know what the percentage is, but I think you're also making an overgeneralization assuming that that people would be more successful in a boatage gym. I don't think that's necessarily true. I think there's a lot of people that knowing that people

Starting point is 00:21:06 are watching them are more motivated for accountability reasons. It's the same reason why a lot of people post and share things. They know that if I put it out there or if a lot of people know I'm doing it, I feel committed now to doing it. There's a difference though between a lot of strangers and like the same faces. That's what I mean by the small gym.

Starting point is 00:21:24 Oh, I don't know. Really. Oh, I don't know. Really? Yeah, I don't know if I agree with that. I don't think that. I don't think there's too many people out there that go, you know what? Because I'm in this small little boutique gym. I think I was more consistent

Starting point is 00:21:37 than if I would have been able to do it. I would bet money on that. I don't know, man. I would bet a lot of money on that. That someone going in, look, CrossFit proved it. What do people go to CrossFit? These are warehouses. They were shit gyms in comparison. They didn't have paint half of them. And people go, I mean, CrossFit attracted everyday people who should not be doing CrossFit. Well, that's a class, right? So, we're talking about two different things. If you're talking about that, I'm talking about like a

Starting point is 00:21:59 gym that Justin worked out, where 15 to 20 trainers worked out of it. It's a small boutique gym. How consistent were the members in there compared to? Oh, yeah. Well, they have to have an appointment to come. Oh, you guys have to have to do it. Yeah, yeah. There was no, yeah, members that were just there by themselves. Yeah, and then classes are different, right?

Starting point is 00:22:16 I mean, the CrossFit and your Orange Series and your F-45. If you know what happens when you go to a small, you know, like 10 you go to a small, like 10,000 square foot gym is that you start to know everybody very quickly. You show up, it's the same people. What's up, John, what's up, Susan? Hey, what's going on?

Starting point is 00:22:34 And people like that. I think that plays an important role with fitness for a lot of people. I'm not one of those people. I mean, I always felt that in a big box gym too though. If you come at six o'clock in the morning at 24 hour fitness down the street, you will see the same third ham. Yeah too though. If you come at six o'clock in the morning at 24 of fitness town of the street, you will see the same third.

Starting point is 00:22:47 Six a.m. Yeah, but not at five p.m. You'll see a say, I mean, you'll see a bunch of other people too, but there's always a core group of consistent people. Yeah, you worked there. You saw them all the time. Yeah, yeah, I don't know. I mean, my point is, I think there's a million ways

Starting point is 00:23:01 to skin a cat. Yeah, I think you can have success, but I think if you want your best odds of success, work with a trainer, obviously a good trainer is gonna get you there. The odds are far higher than doing it on your own. And then if you're not gonna work with a trainer, going to a place where the people there know you

Starting point is 00:23:17 and care about you, and you can do that in a big box. We did that in a big box. But a lot of big boxes don't have that environment. They just don't. The smaller ones tend to, you know? Yeah, I mean, that's a cultural thing that's happened to the gyms for sure. But one thing's for, you know, back to the strength training,

Starting point is 00:23:31 the gyms, even the big boxes are changing the footprints, they're dedicating way more space now to strength training. I love that shift, you know, of focus. And I think that that's gonna help a lot in terms of people, you know, like the culture moving more towards like strength training. And too, and I think that the emphasis on having coaches and trainers in these big gyms was definitely a decline.

Starting point is 00:23:57 And I think if they bring that energy backwards, like we incentivize the coaches, we're paying them well and everything else to actually help the members. You can accomplish what you accomplished in the smaller gym setting in a bigger box, as long as the access and availability is there. All about culture. Hey, who pulled this up? Who pulled this up?

Starting point is 00:24:18 Andrew? Save that. That's good information for all of our trainer stuff that we're doing right now. This is great. This is from Ursa, huh? Yeah. You see all this stuff? So it says that since 2010, that the amount of people that go to gyms has gone up 27%.

Starting point is 00:24:36 Is that 63 or 6.3? No, despite 6.3% of Americans never using their gym membership, the number of people visiting gyms at least two times a week is an impressive 50%. Is that how do they get in that? I've seen other statistics. Yeah. For example, I got another one that says 38% attend multiple times a week. How do they figure that out? I mean, I would probably be one of the best places to get this. Earth is a little bit biased. Yeah. Well, I mean, I said the fact. Earth says a little biased, by the way. That's the International Health, the Racket and Sports Club Association.

Starting point is 00:25:09 I know, but I feel like they're not there. I've never seen them put out anything that says that the... Oh, you mean that? Oh, you're saying that. It's like that conversation about real estate agencies. Yeah, yeah. Great time to buy. Yeah.

Starting point is 00:25:20 It's a good time to buy. So anyway. That's a lot though. I see. That's impressive lot though, that's impressive. Hey, talking about fitness, I just read this hilarious study that you guys would appreciate, especially you Justin,

Starting point is 00:25:32 because you coach young athletes and stuff. So there's two, okay, after being exhausted, you have your kids run or whatever. There's two general postures you see where people try to catch their breath. Yeah, arms over the head or hunched over. And they already, they already pushed over the knees. They proved that, they proved the hands over your head

Starting point is 00:25:52 was a false, a false, was false. We talked about this. Yeah, hands on you did. Yeah, superior recovery. We used to recover in greater, greater time of life. The theory used to be that your coach used to tell you to don't, don't bend over to put your hands over your head to open up your coach used to tell you to don't bend over, to put your hands over your head, to open up your lungs so you could breathe better.

Starting point is 00:26:09 And that was proven false. That was propaganda, dude. It was proven false. Really they were trying to promote that because it was show weakness, you know, and you want to like present yourself as like, yeah, I'm fine. Yeah, I'm not. I'm fine. Because like if you're the opposing team, what looks over and you're silent, everybody's

Starting point is 00:26:24 over, just dog tired and like trying to catch their breath, what kind of signal is that sending out? So I think it's derived from that. 100% agreed, that's why I don't think it'll change. I think if you were to go watch a football field or a basketball court, I could think of coach. I was telling you right away, and I knew this

Starting point is 00:26:42 because when I was trying out for San Jose State, it was the most brutal, like for walk-ons, like they put you through the ringer. And I had to, I had to pass this one test that was like, you do liners and so you do, it was 10 yards, 20 yards, 30 yards, for all the way to like 100 and back and it was timed. And like you had to make it under a certain amount of minutes.

Starting point is 00:27:07 Otherwise, you had to come back at 6 a.m. to do it again. And I'm just like, dude, fuck this. I haven't put everything on the line with this. I don't not want to do this again. Ran is hard and fast as I possibly could. I felt like my my heart exploded by the end I was done. And the coaches were there and they're like, everybody's doing a put your own like and I was like no On the ground getting all the air I could and it that was the only way I could get air and then they made me stand up

Starting point is 00:27:35 And I seriously was like almost hyperventilating. I couldn't get my breath Yeah, and I knew it like being down in that hunch position. I'm like this is all bullshit Yeah, that's psychological piece is important And I knew it like being down in that hunch position, I'm like, this is all bullshit. Yeah. Completely. Yeah, that psychological piece is important. Yeah, for sure. If you got to think like, imagine, no, that makes so much sense. Yeah, you look across the field or across the core

Starting point is 00:27:56 and your opponents are all hunched over. I did this. Oh, we got them. They're on their heels. I did this as an adult in a Jiu-Jitsu tournament. I only competed a few times, but one of the, I won, I went against this dude and he was like, he was not in my way class, but whatever.

Starting point is 00:28:10 That's another story. And it was brutal. We were going at each other. And when we would have to stop because we go out of bounds, I would run back to my starting spot. And I was fatigued, but I wanted him to think like, oh, this guy's not getting tired, but I was dying. Because I've that psychology.

Starting point is 00:28:23 I mean, yeah, there's such a psychological warfare going, especially sports where you're going heads up against something like that, right? Yeah, because you get scared, you feel like you're showing weakness. Then you're done. Yeah, I wanted to, you remember when we brought up, you guys a little, a little change of direction here,

Starting point is 00:28:36 but I want to bring it up because I just saw it and I want to have dug in them confirm it, but I thought it was interesting. So you remember when we brought up the Southwest, their policy, they'll give a free seat to somebody who's too big to see. Yeah, now when we had that conversation, we were kind of speculating like, oh, what's this going to be? One of the theories that I had is like, this is just a publicity stunt. It's going to piss off a certain part of people.

Starting point is 00:28:59 Other people are going to be supportive of it. It's going to create, and it's all just a big way to spread their information. That was kind of my theory on it. I couldn't prove that, but I just saw something recently that said that that has been a rule of for 30 years for that sub-west. Yeah, I knew that. So 100% that was a publicity stunt. Yeah, no, it was a rule, but they started to put it out more, you're right, maybe like,

Starting point is 00:29:23 no, we're going gonna start to do this. So I don't know why, so the promoting. Charging for two seats. So that was, so that you could do what they, what you've heard recently, you could have done that 20 years ago. But they did it very quietly.

Starting point is 00:29:34 So yeah, and, and so the theory, the theory is that they're doing it to put pressure on all the other airlines. But at the end of the day, it was all publicity stunt. It's, if it's a rule that they've had for 30 years. You know that, and now it's making its way in articles end of the day, it was all publicity stunt. If it's a rule that they've had for 30 years, you know that, and now it's making its way in articles all over the place, it was brilliant. You know that, and looking at demographics,

Starting point is 00:29:51 we get all the big people over here. You know, I mean, we're in a crowd. No, I think it was purely, I mean, because no matter what, it's a losing strategy for any airline business model. It's not a smart business strike, no matter how you draw it up. That's true. So the only thing that makes it smart

Starting point is 00:30:07 is if it's a massive publicity run. And that's exactly what it was. They've been doing it for 30 years. I wonder though, did they? What's free marketing? I gotta think about this for a second. Did they put it out or did somebody drum it up and make a click baity article?

Starting point is 00:30:19 And then it circulate. Yeah, was there an incident? What you got, Andrew? Yeah, so basically viral tiktok Was a plus-size style content creator self identified fat solo traveler My name is Kimi Lee Garrus. She's the one who detailed the policy and basically brought attention to it See it wasn't in Southwest. It was someone else trying to drum it up You think she works for someone she got paid. I mean if I'm Southwest I have that and and I'm a marketing guy, and I go, hey, here's what we want to do.

Starting point is 00:30:47 It's like, do you remember with the iPhone, remember the old, I think Apple was one of the first people to do this, that was so brilliant, when they supposedly somebody who was working with Apple left their new generation at the bar. Yeah, too much vividly. Yeah, it's like, that Apple apples behind that. But you use somebody else as the decoy of like they fucked up. There was a movie that did that with that.

Starting point is 00:31:13 It's a picture of that girl with that really weird smile and stare and they had her go to to professional sports. Yes. That was for that was for the scary movie. The smile. Yeah. They paid up. They paid a bunch of people to stand in just, just, just, just, just, just, just, just,

Starting point is 00:31:28 just, just, just, just, just, just, just, just, just, just, just, just, just,

Starting point is 00:31:36 just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just, just Yeah, I think that one was actually like a, I think it was a comedy show on Comedy Central. It was like these guys from Australia. I'm pretty sure that they were the ones responsible for that, but yeah, it was a total publicity stuff. Speaking to comedy, what do you guys think of Shepel? Did we talk about this yet? I haven't seen it.

Starting point is 00:31:56 I'm with Doug, I don't think it was his best. You know what, Shepel, I think this is why I think he's the go. Not because, although some of his specials or some of the fun he's ever seen, he's so smart. He takes you on such a ride. And it's hard to, I like it when I can't really guess what side he's on.

Starting point is 00:32:14 Yeah, what their opinions are. Because they so eloquently, he does that very well. He'll paint, he'll create a story. So I think that's why I think this was like a subpar one of his. I only felt like he did that once Maybe twice and the thing where I feel like some of his shows it feels like you're on a ride the whole time He's pulling you left. He's pulling you right. You think he thinks this way then he hits you with it It's like the whole thing is that where I felt like he came out the gates with the the transgender joke Ralphie gates and he so he opened with fire like I thought oh that was you had no idea

Starting point is 00:32:43 He was going there. Yeah, I had no idea he was going there So he took you on a ride rather and you're like oh, yeah, but then I to be honest I felt like the rest of it was kind of was flat compared to that like that was like oh I'm like we should continue and I started I was like all this is gonna be so good This is like off the chain and we just started the first three minutes So I was like oh he he opened with his fire like that was his best like ride that he took you on I felt like everything always I mean He's I'm getting I remember you liking his name shame Gillis

Starting point is 00:33:09 Yeah, shame Gillis dude. He is kills me. I watch some of his older stuff kills me I like Matt rife right now. I'm on his stuff right now a lot. Is he the guy that plays the audience? Yeah, he works the crowd so good. Yeah, he works. He's that young kid He's also the guy who got he got he got called out for some like sexist memory He made a joke about a girl having a black guy and something like that So he made like a you know domestic violence like joke Yeah, so they came after him and then he did a fake or he did an apology and then linked it to like special special helmets for people Like

Starting point is 00:33:43 So he like doubled down on it. So so I like him so I'm all about it I feel like yes to these comedians coming up are definitely more emboldened now It's always like yeah kind of pushing back against some of the cultural thing You know what people don't realize how important comedians are super important to culture They start it and then it allows everybody else to get a little more comfortable with it That's what's so great about it is like they're the ones that can get away with really pushing anything, saying anything and pushing the edge

Starting point is 00:34:10 because they're under the umbrella of comedy. Society's need that. And what's great about that is it slowly eases people into like, okay, this isn't as bad as this crazy thing. Well, it has to point out the absurdities and the inconsistencies and, you know, like sort of like in a shocking way for you to build, except a lot of people don't want to hear it from certain voices and certain outlets, you know.

Starting point is 00:34:36 And so if you hear it in a way that's somewhat cheeky and funny and, you know, a lot, it's received better. And so it really is. It's a masterful craft when you can, when you can get somebody, normally wouldn't listen to certain ideas to, what's the saying? What's the saying? Like, we know when the king has gone mad

Starting point is 00:34:55 when he kills his gesture. Because it's such an important, like the gesture was the one person that can make fun of the king. Yeah. It was very important that that person existed. Well, because the propaganda arms right now are so strong. We're just getting inundated from everything else that wants to just entrench you in

Starting point is 00:35:10 like just one way of thinking. It's real. It's real. It's real. It's a secret of that. Did you see? So what's his chip Wilson? Is the chip Wilson?

Starting point is 00:35:19 Yeah, chip Wilson, I think, is the founder of Lou Lemmon. He got some pushback lately for publicly talking about their, you know, Lou Lemmon's recent move into like more diversity inclusiveness for the brand and stuff like that, like really talking shit about. Now he's no longer the founder, like he sold a big part of his shares. What was on it? What was not inclusive about the stuff before? Was it just the size of it?

Starting point is 00:35:41 Yeah, the sizes, they're marketing everything. It was literally like he had decided like we're going after, you know, thin, fit, healthy, you know, eight, you know, 18-year-old to 32-year-old women is like, that's, well, that's our demographic and we're all in on that. And obviously it's grown to be a billion dollar company over the last decade or whatever. And he's, he exited, I think, at 213.50. He still has, I think, I don't know if he has majority shares. I know he has a lot of shares. And so he has some say, but not much. And so the company's came out and like said,

Starting point is 00:36:12 we don't stand by anything he says, but he's been taking shots at them for. He's saying that they should be more serious. They shouldn't be there. Yeah, like, what are you doing? Like this is, like, your commercials aren't representing the healthy fit people. That's our market.

Starting point is 00:36:24 That's who we would have to write. See what it says. Oh wow. He called out the company ads for featuring people who he said appeared unhealthy, sickly, and not inspirational. Yeah. They're trying to become like a gap. Everything to everybody.

Starting point is 00:36:38 And I think the definition of a brand is that you're not everything to everybody. You've got to be clear that you don't want certain customers coming in. I mean, he's not wrong. Yeah. That is kind of what a brand is supposed to, I mean, because if a brand doesn't do that, this way of competition too, to serve others swaths of the population,

Starting point is 00:36:56 and other demographics, it's like, otherwise you get to wander down. Why does a company have to be everything? You know, I can't, they just, whatever happened to people doing this. I don't like that company, I'm not gonna buy from them. Exactly. Yeah I can't, they just, whatever happened to people doing this, I don't like that company, I'm not gonna buy from them. Exactly.

Starting point is 00:37:07 And also like, okay, there's a need for this group of people. Let's provide them. That's why I always think it's funny when somebody, I mean, I guess this is the entrepreneurial brain, right? Like when somebody gets mad about that, I'm like, did that's so dumb to get mad about it? That should be, if it's opportunity. Opportunity, Go create one.

Starting point is 00:37:25 I'm so glad Lulu's not gonna dominate that space too. Now I can go offer it to people that are plus 24. So that same person is gonna complain about monopolies. You know, it's like, it's so inconsistent. That's, yeah, that's interesting to me. Everything's gonna be fine. The same person would complain about monopolies too. It's same, how funny is that?

Starting point is 00:37:42 But you have to do it for everybody. Yeah. They're selling too many. You guys are trying to sell to everyone, but you can't have everybody. You're gonna try to sell to everybody it's like. But you have to do it for everybody. Yeah. They're selling too many. You guys are trying to sell to everyone, but you can't have everybody. You're gonna try to sell to everybody, but as soon as you get to everybody, then we're gonna cut you off.

Starting point is 00:37:50 Speaking of which, you sent me that video of that dude trying to break down Patrick Bet David. Oh, yeah, yeah, yeah. How has a lot of you brought that up? Because I thought that. How has insurance company they had before was a scam? And the evidence that he used was how small of a percentage, the people that made like $800,000 a year was versus the people that made up them.

Starting point is 00:38:13 So I'll have to make sure Andrew you get the clip from me because in this video, he actually clips the breakdown. So someone got a hold of it. So if you don't know, he had to just, he sold it or something. No, no, no, he still has that company. Oh, yeah, he, but had to just, he sold it or something. He had to. No, no, no, he still has that company. Oh, yeah, he, but big part of how Patrick Patry, he makes his money is through insurance sales.

Starting point is 00:38:30 Right. Okay. That's a majority of his, I mean, he's made value, tame in and his podcasts and the else, he's made millions, but he made hundreds of millions of his insurance business, right? So he's grown his, and maybe Doug can look up how many employees he has, or how many people are,

Starting point is 00:38:44 are quote unquote, underneath him, and his insurance business. But the, so this guy, and it was coffee zilla, did it first, well, I'm not, I'm like, this guy sometimes does good stuff, but sometimes he annoys me, did a breakdown on him and basically showed, you know, you know, what percentage of people make, you know, what, how much money, right? And he tried to show that it was a scam. It was a pyramid scheme. That was a pyramid. And here's a definition of a pyramid scheme

Starting point is 00:39:13 when, you know, 99% of the people make no money and only 1% of the people make most of the money and it's like all these people are starving or making less money than a McDonald's employee. It's a terrible pain. It's a really nasty picture of how the business model is. Now, I sent it over to you because we've talked before about, okay, if we were ever to scale beyond what we're currently doing and we were to open this up to coaches and trainers and we were to do some sort of an affiliate program, that's exactly what our model would look like. And it would be inevitable.

Starting point is 00:39:46 If you, if we allowed, yeah, because our trainers, the contract. Yeah, right. If we allowed trainers and coaches to sell our programs, and they made a percentage of that, and then we get a percentage of that ourselves, and we did some sort of a tier. Less than 1% would do 90% of that.

Starting point is 00:40:01 That's right. Most, there would be a very, very small percentage of outliers that actually make a lot of money doing that and then the most people would try and do it and would make a little bit of money here and there and so you could totally look make it make it look like oh these guys are running a pyramid scale. No that's just how a lot of that sell a lot of this insurance business in general like that.

Starting point is 00:40:21 It's crazy how he was trying to use that to paint. I was thinking I was going to show like crazy how he was trying to use that to paint. I was thinking I was going to show like crazy evidence. That was his evidence. You know, 0.1% makes this much. I mean, I would guess it works for people though, because people see that and how much money people make does not tell you whether or not or don't make does not tell you whether or not they're bad or good. We didn't see that. So it is an MLM and they have 20,000 licensed agents. So I don't know a lot about this company, but if you're doing an MLM,

Starting point is 00:40:50 you're probably offering an opportunity. So sign up with our company, you have to become licensed. You can sell our products and then you can make a commission. So it is an MLM, bro. So. But MLM is not, is a legal, very heavily scrutinized. Well, let me make a point here. Let me make a point here with that. So, but MLM is not a legal, very heavily scrutinized. Well, let me make a point here.

Starting point is 00:41:06 Let me make a point here with that. So you get 20,000 people who go out and get an insurance license. Most of those people are not even going to try to sell. They get sucked up into the excitement about how much they could make, but they don't actually go out and do anything. A bunch of people are going to go out and do it, and I've been in the life insurance business myself for like 20 years. I actually when I was like 27 years old, I went and I got a license for life insurance because somebody told me that it was a great way to make money. I went out, I talked people, I got these leads. I mean, I tried to sell life insurance, I couldn't

Starting point is 00:41:40 do it back then. And so I didn't make any money, but I made a choice that I was going to try to build my own business. So I went and got licensed and I tried to sell life. And so I didn't make any money, but I made a choice that I was gonna try to build my own business, so I went and got licensed, and I tried to sell life insurance, but I didn't make any money. So I failed at the business. Since then, I went and had created a life insurance agency, and I had success, but I tell you,

Starting point is 00:41:59 if you work for a life insurance company, in fact, regular life insurance companies, like New York Live for any big life insurance company, they're going to have, I don't know about New York life, but a lot of insurance companies have independent agents. So you can come, you can be an independent agent, you have to get licensed, that's on your own dime, you can sell for the company, but you only make when you actually bring in business. Yes, all too. And the vast majority people for all these massive insurance companies don't make anything.

Starting point is 00:42:27 And so his thing's no different than any other insurance company, except he's in the public eye. Yeah, yeah, like, so is Appearamid scheme same thing as the Ponzi scheme? Is that the same thing? Well, no, no, no, Ponzi scheme is different. The Appearamid scheme is the same thing as an MLA.

Starting point is 00:42:41 Oh, okay. Well, no, no, no, that's not true. Appearamid scheme is more like a Ponzi scheme. Yeah, that's what I thought. MLM is actually a legitimate business structure. Yep. So, think about a pyramid scheme or a puzzle. So, what are you in over now?

Starting point is 00:42:54 No, no, no. It's very different. No, a pyramid scheme. No, a pyramid scheme. The people at the top get paid because people from the bottom are bringing in money. And you have to keep bringing people in. And typically, there's no real value

Starting point is 00:43:05 of a product being offered, okay? Right, see look, here you go. So the reason traditional MLM programs are legal because there's a real product that's being sold through the channel. Fraudulent pyramid schemes, like Ponzi schemes are legal, but often try to disguise themselves. Yeah, but they're not really selling anything.

Starting point is 00:43:21 It's all just to get people in. Yeah, so a classic one would be like, hey, Adam and Justin, give me your money. I'm going to guarantee you a 20% return. And you're like, done. The way I give you a 20% return. I mean, it's a very fine line. You're scurting here.

Starting point is 00:43:35 They're not that far off. The difference with the MLM is you're actually offering a product in a certain state. That's a big difference. I think a massive difference. I mean, it is. I mean, think about like, I wouldn't look pretty made off. Yes. Right. So he had these fake securities. That's a pyramid scheme. Yeah, that's a total Ponzi scheme that you're totally you are blatantly robbing from people. This is structured

Starting point is 00:43:57 in a way. Well, you could make money and there is a product. Of course, but it's still a it's still a it's a tear. I wouldn't I wouldn't go into. I some people make a lot of money. I've I've met guy a guy who made like $200,000 a month from like new skin Newskin yeah, new skin. I knew somebody made a lot of money with amway So you can do it you get by toothpaste But these businesses typically thrive on bringing in recruits. That's exactly how you do it. And that's the part that's so distasteful about it. Is that? I agree.

Starting point is 00:44:28 I agree. Like, the model is structured where it's like, I really don't give a fuck to Justin doesn't sell any of my programs. I'm always trying to. As long as he gets 10 other trainers bought in, because they got to pay $500 to get in through our certification, they get all these things. And so as long as he goes and recruits a 10 of those people who think they're gonna go

Starting point is 00:44:45 sell one program or, you know, like, this is why I've always had all of us closer. This is why all of us have had a bad taste with the, you know, coaching programs. You know, we're gonna make trainers this and that and whatever. And they, you know, you go into these rooms, you see, that's how these masterminds are built.

Starting point is 00:45:01 Exactly. By the way, it's like MLM. It's not a Ponzi scheme, it's legit. They get a service, they get some with that. But they're very much so structured in an MLM type of structure. I fucking hate that. I know, did I tell you? And by the way, I'm a big fan of Patrick Reddiv.

Starting point is 00:45:13 I love the content he puts out. I love this book. I have a lot of nice things to say on him. Not a fan of that. Not a fan of the MLM. There's a lot of ways to make a lot of money. And you just doesn't feel right. So I told you in Doug and I, we went to an internet marketing kind of like this.

Starting point is 00:45:30 I don't know what you would call it, but it was similar to that. And we signed up for a mastermind. We paid a lot of money for that mastermind. And I remember when we sat with this small group of people that paid a lot of money. I remember I looked around and I said, oh my God, everybody sucks. There's like two of us here who probably are gonna do something and everybody else is just paying the money to one of the apartments. But in the defense of the mastermind,

Starting point is 00:45:51 they didn't know who was gonna sign up. They didn't know if they're gonna be successful or not, and we got value. So we paid for value through the mastermind. Yeah, but a lot of them are structured in a way where it's like, I get the thousands of dollars from you to come to a 10-mile mastermind Then let me teach you how to make your own masterminds. Yes, let me teach you how to do the same thing that I just did to you And that's just this vicious cycle of and and they all justify it because when you get these groups of 10 50 a hundred people that are paying for these

Starting point is 00:46:21 Mastermind groups is there's always one other Hungry entrepreneur who's willing to invest in themselves, i.e. the two of you, knuckleheads, who meet another one, who is the same way too, and it's like, and you justify, you go, I made connections. I made a connection with Doug. Let's just look at the structure of the twin flames.

Starting point is 00:46:37 Cool. Yes. And you will see like a direct parallel to what you're talking about. Well, that is an MLM right there. Yes, but that's another level. That's a cult. When that's what these are. They're getting that's where it's people.

Starting point is 00:46:50 Yes, if you look, if you watch these videos saying, okay, come on. It's really the same. This is why I couldn't do it because. Here's the line. I'll tell you what the line is. If you go to an MLM and they have a real product, this is how you know you're an occult.

Starting point is 00:47:03 When the leader starts to have sex with everybody. He has every time. That's fair to me. Hey, fun one. But also the twin flames, it was legit, just MLM style, but then he realized he has a tax advantage if they turn themselves into a religious entity.

Starting point is 00:47:19 That's right. And so, and they deliberately said that, you know, and I've shared this multiple times with you guys. This is where my conundrum and other people that have talked about the business and that have tried to get us to move this direction. None of us would ever want to do this. And there's literally somewhere between six

Starting point is 00:47:36 and $9 million a year on the table for us to hold these types of events. But when you know the statistics on the success of the entrepreneur and when you sell this dream, I just the part that I couldn't handle would be the and how they all do these, okay, including PBD and all these other MLMs is you host these massive events where 100 200 people get there and you're hyping them all up about what they need to do and what this and the reality is if've got a hundred people in that room,

Starting point is 00:48:06 less than 10 of those fuckers are ever gonna make the money you're talking about. And would they have done it with that? Anyways, yeah. And all it really does is pull, the 10 that would have actually done it, just all you did was you got those 10 people who would have found a way anyways.

Starting point is 00:48:23 And then you highlight those people as they had success for coming through your group when the reality is, even if they never met you, they would have figured that since it's not in their recruitment. How much respect that would have for an event like that if I sat in a crowd and the guy got up there and said, all right, here's the truth. There's a thousand of you.

Starting point is 00:48:40 You're gonna make it. Three of you are gonna make it. You're gonna make it. Everybody else is not gonna make it. I would do that. If I ever did something like that, I would 100% come out the gates with like, and you still get by in because people are like, that's me.

Starting point is 00:48:51 I'm the third. I'm the one who's going to make it. Yeah. I mean, to me, that's the way the only way you could have integrity and doing something like that is literally coming out with it. I would. I would come out with it and just be like,

Starting point is 00:49:02 here's the deal. Like there is 100 of you. I'm 99% used to. Yeah. There's three of you that are actually going to take what I it. I would. I would come out with it and just be like, here's the deal. Like there is a hundred of you. I mean, I'm presenting. Yeah. There's three of you that are actually going to take what I have to teach today and are actually going to excel with it. And I hope I get to sit down and meet each one of you, but the rest of you are going to fuck off. That's what's going to happen.

Starting point is 00:49:16 You're going to have burgers, $10,000. It's just right. I like there's everybody thinks they're the three. Yeah. Oh, that's me. Yeah. I feel bad for at least half the movie. That's so funny. That's me. It's so good. Dude, I got me. Yeah. I feel bad for all these assholes. Yeah. That's so funny. That's me.

Starting point is 00:49:28 Dude, I got to tell you, so we're going to take a turn here, but did you see that this kid, hold, is he 13 years old, just broke the world record on Tetris? What? Yeah, so did you know Tetris? I love Tetris, dude. Okay, so do you know that that Tetris speeds up? That gets hard, man. It's speed, not only does it speed up

Starting point is 00:49:46 But there really isn't a last level. Do you guys know this? I just learned it keeps going indefinitely It keeps going until the it's a 13 year old 13 year old broke the world record It keeps going until the algorithm so it's faster faster faster until the algorithm gets overwhelmed and then you get what's called I think think a death screen, where the screen freezes. And this kid did it, it's- He got to the death screen? They call it a kill screen, and it was like level 157 or something like that.

Starting point is 00:50:13 What? Yeah. How fast does it? I've gotten, like, I don't even know what level I've got. How do you do that? Even the music speeds up, it busts me like, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, that? So he did a level 155, I think he did it. And it took him, I don't know how long it took him. Oh, wild.

Starting point is 00:50:29 That's wild. You know, talk about the genetic gift of your brain to do that kind of math that fast. Cause you're, that's all it is, right? It's math. Geometry, yeah. What's his job gonna be? I mean, hopefully he finds a way to put it to work.

Starting point is 00:50:42 Architecture. Draw an operator. Oh, yeah. drone operator. Yeah. Yeah, I know what kind of math. I mean, what kind of skill kaleidoscope job would require that kind of skill? What'd you say kaleidoscope maker? I don't know.

Starting point is 00:50:56 All the shapes. Oh, my God. Come on, guys. Too many levels. They would be. His jokes are way so far ahead. It's too far ahead. I bet I stand up. Sorry. I give up. All right. So, Jess, I want too many levels of air. Yeah, this jokes are way so far ahead. It's too far ahead, I'd have to stand up. Sorry, I'll give up.

Starting point is 00:51:07 That's crazy. All right, so Jess, I want to ask you about this. Did we talk about the billionaire bunkers that are being built? Did we bring the stuff? We brought up Zuck. Zuck's bunk. Are there more? There's a hundred in something.

Starting point is 00:51:18 Where, where are these little things? You guys see, you know that? There's like a look up how many billionaires in the last like three years of Bill bunkers. It's like a lot Does it like the middle of the country or like all? Zealands that was like a whys and white. Yeah, he's in like quite a place to build your bunker. Right. No I think it's a safe place if there's a really a club on the Meania. I would think in the middle of Montana or like Oklahoma or something. Did you bring up the meteor? No, no, no, no, no, no country who's looking to take us over

Starting point is 00:51:49 or bomb us is gonna go like, hmm, Oklahoma. Yeah. Well, I don't think it's weird about it. There's two people out in the middle of the war. I don't know, he might know something we don't know, but there's a lot of bunkers being built. Yes, look at how many? I thought I heard like 120 or 130.

Starting point is 00:52:04 Well, here's another thing. The bunker business is booming. Well, here's another thing. The bunker business is booming. Well, here's another thing that'll scare you yet. So, you know, an election season, we're in election season right now, election year. In October, there's always what's called the October surprise. This is when they each side will drop their heaviest hammer to try to mess with the other side

Starting point is 00:52:21 because it's not enough time. Right, last one was supposed to be Hunter Biden's laptop, which didn't pan out. Yeah, that, yeah, they blocked out. But anyway, there's always this like October surprise. The messages came out. October 5th, we're gonna get, there's an asteroid that we lost track of. That's gonna be really, I swear to God.

Starting point is 00:52:37 Armageddon, October surprise to Jesus. Oh, meteor. What you got, Doug? They say 15 billionaires have started building bunkers, but apparently that's not true, according to some fact checker. Who, is it some of the snow? Some of the snow, some of the leaves.

Starting point is 00:52:52 But, you know, I never believe these fact checkers. It might have been just million, how many bunkers are being, or how many of these guys are building these bunkers? I don't know if it was billionaires. Could you imagine, though, you ever thought, you would do like a full thought process of this. Like if you had a bunker,

Starting point is 00:53:08 let's say you had an amazing one, right? And you set it up. Like it could filter air, there's nuclear fallout, you're fine, you're underground, nothing touches you, you've got enough food and water, and you got sewage system and everything, that'll last you six months. Okay. Okay. So now you survive for six months.

Starting point is 00:53:25 Yeah. And you get out of the bunker. Really? Now what? Now what? Like, would you want that? Think about that. All right, kids, now that we've been going crazy for six months and whatever, who knows

Starting point is 00:53:35 what that's going to be like. Well, now it's throughout the top. I guess you're hoping that like it wasn't as much of a catastrophe. Like maybe it was just the fact that society lost its mind. Everybody was sort of going back and reverting back to where there was looting and there was like, you know, like pandemonium. Or we thought about this like chaos and then you were able to weather that and come back out.

Starting point is 00:54:01 We talked about this off air, right? Like your hope is that it's just like a nuclear bomb, right? That went off and then in 30 to 60 days or what I thought it back out. That's what we talked about this off air, right? What you, your hope is that it's just like a nuclear bomb, right, that went off and then in 30 to 60 days or what I thought it clears out. It's all out clear, so yeah. Yeah, yeah, I mean, that's what you got to hope, right? It's that it's something like that, not something crazy. I don't know, man, I'd be like,

Starting point is 00:54:15 would I want to be that guy in there? First of all, you're locked in there for six months, three months, even then 30 days. I mean, you'd rather be that guy who caught the bomb, you know? You'd rather be that guy than the guy who caught the bomb. I mean, I feel like it'd be torturous. Imagine living in this room for 30 days. Just us right here.

Starting point is 00:54:29 Oh no. 30 days, I'm not even saying six months. A full month, just us. Oh, Murray, you guys. Yeah, we could rather die, yeah. Yeah. I love you guys. Yeah.

Starting point is 00:54:39 I love you guys. But after five days, it would be good. You can find. No, I don't know about that. I guess you know, it's funny. You say that we kept from our position of where we're at now, but if it was life or death, you probably have a whole new perspective.

Starting point is 00:54:54 You'd be so grateful that we bonded together, we survived, I bet you you would have a whole different. We're all married. It's stupid. No, but I think three, three days in, right? I mean, out day four. So what do you guys do for three days? I was, I was talking about it really.

Starting point is 00:55:10 Yeah, we got to get it. I mean, your perspective is coming from a place of privilege right now where you have all these amenities, all this luxury, all this nice stuff, but it's like if the whole world is under fire and you happen to be with three or four of your friends who happen to be smart enough to build a bunker and we survived and we're a very small percentage of people that survived. I bet you would have a different.

Starting point is 00:55:32 What would you need in your bunker to not lose your mind? A gym. Yeah, for sure. Oh, for sure a gym. That would be the only one. So I don't even think that. Okay, think about this again. This the whole world is getting burned up in flames right now. What we're probably spending 99% of our time is like, when we get out, how are we rebuilding our families, our society, what's the first thing we do? Do you know how to build this? Can I build like where are we gonna get, I mean, planning?

Starting point is 00:55:59 That's what I think, I think. 30 day, 24, seven, you go crazy. I think I would need all the books. I have a big skills of like, okay. At that point, I know how to crusher things. You know, I get whatever. Hopefully we have access to YouTube still. Just to be the one. I'm needing everybody sweaters.

Starting point is 00:56:19 I just learned this, you guys. That's some data on bunkers. Oh, yeah, sure. So this guy, Gary Lynch, just a CEO of a company in Texas called rising S company And they started in a warehouse in 2018 with a built bunkers and he said after Year 2020 the sales of spike to 1000% and he went in mid 2022 Fielding less than a hundred inquiries a day no in a month to fielding thousands In a month he sold five bunkers in a single day in February.

Starting point is 00:56:45 Oh, the price ranges aren't bad. 70 to 240 grand. Yes. That's not bad. No. Wasn't there the service that was like a, it was like a religious apocalyptic service and they said, what?

Starting point is 00:56:57 They said something like, you give us this money and then when the world ends, we'll come and help you. And you write a contract like literally, that's when the world man's that's a party ski right there. So wow. Because it's a world and the contract. We'll avoid there.

Starting point is 00:57:15 Sorry. Go find a lawyer. Take me to court. Yeah. I'm saying. I mean, I'm saying anyway, I got to tell you guys of all the partners that we work with, the one company that my family uses the most

Starting point is 00:57:30 to the point where, I don't know if I should say this on here, Elemente sends us a lot of product. A lot of that goes to my family. I, as soon as I get people a box of that, they are like, give me more. Well, share the story about your sister. So my sister was doing Whole 30, which is basically a Whole Food Diet, right?

Starting point is 00:57:47 She cut out a lot of processes. All of us are big fans. And she messaged me, no, FaceTime me, about two weeks into it. She goes, oh, when does this detox period come out? I'm like detox. All right, what do you mean? She's like, well, I got, I'm dizzy,

Starting point is 00:58:03 I got any headaches, it's got low energy. Like I know you're supposed to detox when you're like, do you even listen to my show, you're my sister, you should know. I'm like, you're not, that's not what happens. Detoxings not what happens. I mean, there's a herximer effect and I talked about dying bacteria.

Starting point is 00:58:16 So that's not what's happening with you. I said, you're low sodium. And she's like, what do you mean? I said, well, you know, you were eating processed food before, like tell me what you were eating before. I said, here, let me send you a box. I had Jerry mail her a box of element. And she, element T, and she told me the next day,

Starting point is 00:58:31 the very next day. Gone. She's like, I feel so, she's like, I feel so stupid that it was sodium. I feel so much better. Yeah. So yeah, so I send her a couple more boxes. That's why I think it's such a great partnership

Starting point is 00:58:42 is because I do think that the community that we talk to, like the general population, you probably don't need to add salt to your diets. Yeah, all the package things. Yeah, if you're, if you're health conscious and you're, you're doing your best to eat whole foods and very much so that could be a missing component. You have no idea and, and it could be brain fog, could be headaches, could be low energy, like you'd be surprised, like the symptoms that you might be feeling, you may have had no idea, it's just simply sodium, you need to fix.

Starting point is 00:59:08 Okay, do you want to do a quick shout out? Yeah, so the three-part train, the trainer series, is gonna be coming out, starting the 15th of this month, and we're still signing people up. It's free, and we're teaching trainers how to build more successful businesses. We're not charging anything. We talked about this rolling in the pocket. It's not a Ponzi scheme trainers how to build more successful businesses. We're not charging anything We talked about this rolling the podcast not a Ponzi scheme

Starting point is 00:59:27 That's a lot of Ponzi's and it's you are gonna leave with very valuable and for in fact We picked the most valuable things in those three days that we're gonna teach you so sign up. It's mind pump trainer.com All right another reminder in four days I'm gonna be teaching trainers and coaches had to build better businesses. Sign up at MindPumpTrainer.com. All right, back to the show. First question is from EberHeeamJ20. In episode 2239, you discuss the timing of protein consumption. Do the same principles apply to water hydration. I typically hit my water and take goals by consuming half a gallon before noon. Is that adequate for hydration if I'm only drinking a few cups for the rest of the day? Okay, so I'll answer the specific question, but first let's kind of answer the general

Starting point is 01:00:14 one, which is, first it's reference to studies. The study showed that if you consumed a large bowl-less of protein in one sitting that the amino acids would still get utilized for things like recovery and building, even if you consume it all at once versus it's a spread out throughout the whole day. The argument used to be that if you consume too much at once, that a percentage of it would just get turned into energy through glycolysis, right? Like a neogenesis, sorry, which is turning it into glycogen. Well, they found that the study showed that,

Starting point is 01:00:48 that's not true. You could do a lot of your protein at once and not have to split up. Now there's limitations to that, like digestion and how you feel. So I don't think this is very practical for a lot of people, but it did show you could do that with protein. Protein is not water.

Starting point is 01:01:01 The water you consume, your body uses and utilizes very quickly, and it's in and out of your body very fast. Now, if you drink a lot of water all at once, will it meet hydration needs? Yes, because if you're slightly dehydrated, you'll make up for it relatively quickly. Although there is a limit, and I know this because when you look at athletes

Starting point is 01:01:20 that try to make weight, and this is extreme, right? But they'll dehydrate themselves in extreme ways. In ways that people normally wouldn't, right? They'll put themselves in a sauna, they'll sweat, you know, a bunch of weight trying to cut five, 10, 15 pounds even to weigh in to go do a match or something like that. And when they rehydrate, they know they need to do it slowly. If they go all at once, they could get sick, it can be really bad. So that, so there's a limit to what you can do with that. Nonetheless, it'll probably happen if you don that, so there's a limit to what you can do with that. Nonetheless, what'll probably happen if you don't drink a lot of water and then drink most of it,

Starting point is 01:01:50 is you're going to go through period of a little dehydration and then being hydrated versus having it throughout the day. How does it work though that are because our muscle bellies are massive storage of water also. So you're not, it's not, you'll be slightly dehydrated and then hydrated, because it'll happen. You know, you know interesting is, we'll go back to evolution with evolutionary theory. The protein study makes sense because the way we hunted, it was like you could kill a small animal every three hours and eat it. It was like, I killed a buffalo, we ate the hell out of it, and then we got away for another successful kill.

Starting point is 01:02:23 Water is not like that. Humans always live next to water, always. We could not live far away from water. It just didn't work for us. You can only go how long without water versus food. It's like a drastic difference. So I don't think that's a good idea. Now this person half a gallon before noon, then glasses

Starting point is 01:02:42 throughout the rest of the day. The spring hairs. You're probably okay. Yeah, yeah. But if someone's like, I need to drink a gallon a noon, then glass is throughout the rest of the day. The spring hairs. You're probably okay. Yeah, yeah. But, you know, if someone's like, I need to drink a gallon a day and I'll do that all in a two hour period, probably not a good idea. You're probably suffer negative, negative effects of both sides, right? Of the drinking too much water, throwing off electrolyte.

Starting point is 01:02:59 It also would really depend on what you're doing in those periods of time too, to put the demand on the high on the 100%. Yeah. That's very true. Like what if before noon, they're sweating their ass off right a bunch of, you know, right exercises. Right. Right.

Starting point is 01:03:14 Or you get your workout done early the morning, you drink your full half gallon, you play fine. And then the rest of the day, you're pretty sedentary. Not going to be a problem. Now I know people who do this on purpose. So I, when I would train surgeons, they, when they would do these long procedures, I train them off the pee.

Starting point is 01:03:29 Yeah. I train this one woman. So this is, I mean, I try and do this. Well, because that's why I don't like working out at late at night was because it's so hard to work out and not drink any water. And so I really try and front load my water and do as best I can to drink as little as possible.

Starting point is 01:03:44 Because otherwise you pee. Otherwise, sometimes a night. Yes. When you do that, you still wake up at night to pee just once. No, if I can discipline myself to really shut the water down towards the back half of the night, I can get a full night stress. It's just hard.

Starting point is 01:03:58 It's hard for me to have no water, say after five o'clock at all, or any liquid whatsoever, that's tough for me to do that. And so inevitably five o'clock at all, or any liquid whatsoever, that's tough for me to do that. And so inevitably I end up having at least a glass or two or something of something. And then that will inevitably get me up at least once, maybe twice. And then for sure, if I do like last night, last night I train later than I normally would, like at five or six o'clock at night, and I drink like, you know, a liter of water or what about that. And then I'm up three times to go,

Starting point is 01:04:27 but you need it because you're working out. Yeah, like I said, I trained this one woman, she was a remarkable surgeon, she did what's called a Whipple Procedure, which is like a 10 hour surgery. So you're in, you don't leave, you can't leave. And I'm like, what do you gotta do if you, like what do you gotta pee?

Starting point is 01:04:42 It's like, oh, I don't drink water, like leading up to it because otherwise you're screwed. You can't leave once you're scrubbed in Like, what do you got to do if you, like, what do you got to pee? It's like, oh, I don't drink water, like, leaving up to it because otherwise you're screwed. You can't leave once you're scrubbed in and it's a very delicate procedure. So, yeah, it's not really. Next question is from Lisa Carr Lack. Is there much evidence for the benefits

Starting point is 01:04:57 of the meat and fruit diet, especially now in light of the new research on max protein utilization? Have any of you guys ever tried it. These are the coolest paleo. I mean, that's what paleo used to be. Used to be. Yeah. Was me. Maybe nuts in there, but you would throw some nuts in there. Things that you can eat wrong. Yeah. And they throw sweet potato in there too. That's later. It used to be no starch whatsoever. The original.

Starting point is 01:05:19 Oh, really? Yeah. It was just seeds, even. Yeah. No seeds either. Yeah. It was like, it was like some nuts. Okay, so here's the value of a diet like this. And it's not for the average person, but it's low in food intolerances. So if you're somebody that suffers from lots of reactions, maybe you have autoimmune issues, so your body's a bit hyper vigilant

Starting point is 01:05:42 or hyper reactive to different foods. The foods that you're least likely to be reactive to are fruits and meat. Vegetables will be reactive to grains, you'll probably be reactive to dairy, reactive to even eggs and eggs will be reactive. But meat is very low in reactive, especially red meat. It's very bioavailable. Yeah, and fruit, because now people ask why, plants create defense. Like an offering. Yes, they want you to eat the fruit. They want you to eat the fruit because the fruit is what's got the seed and you eat it,

Starting point is 01:06:17 you poop out the seed and then you make more plants. Vegetables oftentimes, no, they don't want you to eat like the stock or the leaves because that'll kill the plant. So they create, and there's a whorimetic effect, by the way,'t want you to eat the stock or the leaves because that'll kill the plant. So they create, and there's a whorametic effect, by the way, those of you that can eat vegetables, don't listen to what I'm saying and say, oh, I should not eat vegetables. You don't react to vegetables when you're getting from those compounds that, like, these carnivore, you know, advocates say, is bad for you. You actually get a whorametic response. It's good for you.

Starting point is 01:06:39 The same thing with exercising. Yeah. Otherwise, yeah, because honestly, the recovery is where you get all the benefits. The actual insult is the exercise, but it's necessary for you in order to grow. Now, for athletic performance, unless you're somebody that is hyper-reactive to food, and this is what you can eat and not be reactive, in which case, case will be a great diet for you. But for everybody else, this is not a great muscle building or athletic performance diet. Like, try to perform with the carbohydrates from fruit is tough. Starches do a better job. Like rice, potato, just does a better job.

Starting point is 01:07:20 You're going to have more glycogen, you can have more power, lots of studies have been on done on this. I've experienced it myself, clients have experiences. So unless you're one of those people that's hyper reactive, I don't think this is a, now the average person will get healthy eating this probably better than the standard American diet. It really has to do with adherence, right? If it's all these diets, is this something that you can do forever?

Starting point is 01:07:43 Is it, and enjoy doing that. And then the other thing to look at is, whatever diet is that I'm following, if it's limited, what do I lose out on nutrient-wise because I've limited to that? So if you're gonna do a diet like carnivore, or vegan, or paleo,

Starting point is 01:08:02 you want, okay, is this something I like and I could do forever? Okay, check that box. Yes, I like it. I love just meat. I can just eat that. Okay, well, what am I missing out on that could either hinder performance or what micronutrients am I not gonna do?

Starting point is 01:08:16 Am I not, that might support my hair, my nails, my energy, all these other things. You have to look at the diet and go like, what is it missing that I'm now not getting and be aware of the potential downstream effects of not getting whatever said nutrient is? I think adherence in that are the two most important things. What's interesting, what always fascinates me about this

Starting point is 01:08:37 is that for most human history, the foods that people avoided eating were the ones that would just kill them. So a diet, and the most human history was poison, eat everything else. As long as that poison, you're anything else. But now we're in a place where we can get water. I mean, it's drink beer. Yeah, yeah, yeah, that's 100% true.

Starting point is 01:08:56 People would drink beer fermentation process just to kill off load. It was less likely to have pathogens, but it's an interesting one for me. You can get away with it, but unless, like I said, you're one of those people, for what, why? Next question is from Devon B. Baker. For people just getting started like myself, what makes maps so effective?

Starting point is 01:09:18 How do we understand when to change it up? I'd like to know the science of how it works. Maps, programs are effective. For the same reason why really good coaching, programs that are developed by strength coaches or other experienced coaches are effective. And that's because it's based on a combination of experience and science.

Starting point is 01:09:42 You have to have both if you're gonna write a good workout program. I'll give you a great example. A study just came out, Layne Norton just talked about it, on strength training. And in this study, they showed that training close to failure resulted in less strength gains than training way below failure, but doing more sets. So the study was comparing strength.

Starting point is 01:10:03 And so he's like, and he's trying to explain it. And then underneath it, I commented, it said, the problem with these studies is they're done for like 18 weeks. And within the realm of reasonable, most things work with string training. Nothing works forever. So that's why you have so many contradictory studies. Going to failure builds more muscle and strength. Wait a minute. This one over here shows that going away from failure and doing more sets, and then this one says low reps, and this one says high reps. This one says lifting with speed is better. All this one says time and retention is better. They all work.

Starting point is 01:10:37 The body stops at really responding if you do the same thing for a long period of time. And you don't learn that from studies, you learn that from experience. So the math programs, that's what we put in there. But there's a lot of moving parts. So we... Well, you're really looking at, I mean, imagine going to school and learning from a teacher who has their degree

Starting point is 01:10:58 and is very intelligent, knows how to teach the subject, whether it be math, language, whatever it is. But his fresh out of college and is now teaching students for the first time, and then you have a teacher who's been teaching for 40 years, that same subject and has taught it to hundreds, if not thousands of students, and learned other things other than the formula and what they need to know. There's a lot of our peers that understand the studies and the formulas the same way that we do. There's not as many trainers and of our peers that have not only understand it

Starting point is 01:11:33 from the studies, the schooling, but then also have trained thousands of people and have now learned to tease out like behavioral stuff and go, oh well, we know what the study says that here's a range of sets or reps or exercises that are ideal for the maximum ourselves. But then we also know that 80% of people fall off here or don't do this or get hurt when they do that or this is too long of a time period where people only have slotted this much and they're you're only going gonna keep their attention for this long? That's right. So what you see with the mass program,

Starting point is 01:12:08 and by the way, this isn't a phenomenal just for beginners. It's phenomenal for anybody who's never really followed a good program, or maybe have just followed their own program or followed somebody else's program. The reason why we've had so many successes that everybody across the board, no matter how experienced or not experienced you are, sees phenomenal results from us.

Starting point is 01:12:26 And that's just because we've trained a plethora of people in all age ranges, all experiences. And when we create things and we write programs, we don't just factor the science in. We also factor in our experience. How are you going to feel after you're done accomplishing this workout and in the combination of the exercises one before the other and then, you know, and that again, it's it's it's points back to like earlier in the conversation we're talking about, you know, like, uh, predicting a lot of these things ahead of time. I also think that, and this is why we knew we had a business on our hands is for some weird reason a majority of the people in our space are

Starting point is 01:13:10 speaking to or writing programs for a very niche population and a very small percentage of the population They they they speak to themselves or other fitness professionals where that is not our experience our experiences with general population And so we come from a place of like this is gonna help most people like when we write something we go like this is gonna be best for most people Where a lot of the the fitness professionals in our space they have written what works for them or work for their athletes. In spite of their terrible programs. Yes. Okay, I'll stand by this all day long. 90 plus percent of the workout programs in the market

Starting point is 01:13:54 are neither science nor experience or pure garbage. Just a slap together, exercise together, make it look cool. And the goal is can we make it hard and make it exciting? It's a bunch of ice cream flavors. It's just, yeah. Yeah. A little inside joke there.

Starting point is 01:14:09 Great. It's, it's just pure garbage, okay? Probably 5% I would say are based on real science. And these are the ones that are popular in strength sports. The reason why they're good is because you perform. You're powerlifting, you're Olympic lifting, or whatever, like, you program such. It's tangible evidence.

Starting point is 01:14:30 Yes. The other 5% are based off of science and experience. Those are very hard to find. There's very few of them that are out there. So it wasn't that hard to write a program that was really good. It was better than the other ones, because we're not competing with,

Starting point is 01:14:45 really good one, but I'll give you an example of what you were talking about, Adam, you were mentioning all the things you need to consider. Okay, if you look at all the studies on rep ranges, low reps, moderate reps, high reps, and there's different ways to phase your workouts. I'm just gonna stick to reps, because you could also do it with time periods, sets,

Starting point is 01:15:05 volume, types of actually, I could go and run down a list and just confuse everybody. But let's stick to our rep range, okay? Let's compare workouts or phases with low reps, moderate reps, high reps. You won't find a single study that shows that it's better or worse to mix the rep ranges up in workouts throughout the week versus sticking to a rep range for four weeks and then moving to another one. Okay, it's all the same in terms of results. However, it's not because here's what we've learned.

Starting point is 01:15:35 When you take people and you have them do low rep, moderate rep, high rep, every single week, they don't, there's a different mindset, a different feel that goes into each of those rep ranges when I lift low reps I'm not trying to feel the muscle. I'm trying to feel the movement I'm trying to maximize force. It's a completely different feel than when I'm going moderate reps and feeling the muscle in too He's getting lots of little shifts Which is a very different feel the high reps where I'm trying to make it through the damn set and it's stamina and I'm breathing hard

Starting point is 01:16:02 It's a completely different mindset in the average, if you keep them in one of those, because they learn it and by the week by the second and third week, they're performing that rep range better. If you mix it up all the time, they end up not really picking it up. It takes too long. So yeah, the studies show it doesn't matter, but we know through experience that it matters. So that's just one example. Next question is from OMG. It's Danny D What's your guys opinion on high intensity training like how Mike Menser preached and then how Dorian Yates perfected?

Starting point is 01:16:34 Oh great following question. I was talking about this a million. Love it. Okay. A lot of times. Love this. Okay, so Mike Menser his program was called heavy duty during Yates in a program called blood and guts Mike Menser's training was based off of the teachings of Arthur Jones, the inventor, nodalist equipment. And the theory was that once you set the gears and motion from muscle growth, once you set the stimulus, any further signal would just impair recovery, slow down the process.

Starting point is 01:17:06 And so then the question was, well, how do we know we send the signal effectively? Well, make it as intense as possible. So what they did is they said, okay, instead of doing, because at the time when Arthur Jones was studying this, it was in the late 70s, sorry, 70s, it was in the 70s, at that time, the popular bodybuilding workouts were like high volume. So like Arnold would do what are called double split routines, 20 sets per body part, get a pump, you know, you know, he's going in there, he's doing biceps for 45 minutes to an hour type of deal.

Starting point is 01:17:33 Arthur Jones said, no, one set to failure and beyond is what you do and then you leave it alone. So now the body can grow and build muscle into that stuff. And he tested it. And what they found was in short periods of time, it worked. People built a lot of muscle, a lot of strength. This is true. If you follow this style of training in a short period of time, you'll see rapid gains.

Starting point is 01:17:55 By the way, this question feeds perfectly into the last question. Correct. I mean, because this is what you're explaining right now is a perfect example of where just just valid for method. Yeah. And and then also that there's other variables. And so yes, this is a tool. Yes, we could write a program that's a 100% based off of that. But then there's other factors that come to play. And even if that does work, it comes to a point where it doesn't work as well.

Starting point is 01:18:20 Never. Three months later. Not even three months. So you'll get really fast short term results, burn out real quick and then go backwards That's what ends up happening when when most people Train this way is very very rare outliers like Dorian who could continue training this way But this just that's just how it is for this kind of this is why it's not the predominant way of training But this is also why people will do it and then preach about it because they'll be like oh my god I got more straight gains in three weeks than so But in there by the way, it's not appropriate for most people taking a set to failure and beyond is

Starting point is 01:18:50 Such an inappropriate level of intensity for most people because their form breaks down and it's just stupid I would never train 95% of my clients in this way even with me watching them, okay? nonetheless I Figured this out and we all got together and wrote a program that utilized and took advantage of this effect in a long program and it essentially alternates between this style of training and other styles of training with de-load weeks to maximize its

Starting point is 01:19:18 effects and minimize its negatives. So if you want to be able to maximize those short-term gains, but like stay away from what ends up happening, which is you hit a wall and go backwards, maps and a bulk advanced, utilizes failure training in this way, but doesn't away to where you do the program for three or four months, and you don't end up experiencing what everybody experiences when they do this, which is terrible, terrible burnout. Look, we have a training course coming up. Three days starts January 15th for trainers and coaches. We're gonna teach you how to get leads,

Starting point is 01:19:54 how to close big deals, how to be more successful with your clients, and more go sign up at mindpumptrainer.com. It's totally free. Mindpumptrainer.com. You can also find all of us on social media, on Instagram. Justin is at Mind Pump. Justin, I'm at Mind Pump. The staff and I own Adam is at Mind Pump. Adam.

Starting point is 01:20:10 Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at Mind Pump Media.com. The RGB Superbundle includes maps and a ballac, maps performance and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically

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Mind Pump: Raw Fitness Truth - 2248: The Truth About High Intensity Training, the Benefits of the Meat & Fruit Diet, the Best Time to Drink Water & More

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