Mind Pump: Raw Fitness Truth - 234: Lord Jason Allan Scott- Part I

Episode Date: February 8, 2016

Lord Jason Allan Scott is an events expert and entrepreneurial consultant. He has hosted events from The Dark Knight, Mama Mia and Avatar. He is also possibly the REAL Most Interesting Man in the World! Sal, Adam & Justin interview Lord Jason about his escapades that could have been taken directly from the movies. Besides being a larger than life character, Lord Jason is a Mind Pump OG, MAPS follower and Mind Pump Private Facebook Forum member. This is episode 1 of 2. Please subscribe, rate and review this show! Learn more about Mind Pump at www.mindpumpradio.com

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Justin, you want to do the honors and introduce our, are we going? Should I start with Lord? Is that appropriate? Only if you're in church. I like that. How did that happen?

Dude, like, if that seriously is a title that you have, that's amazing. That is my actual title. Yeah, I love that. church. I like that. How did that happen? Dude, like if that seriously is a title that you have, that's an amazing, actual title. Yeah, I love that. Fuck, I love that. So I go actually, I can, or we're on air, I can talk to you. Lauren Allen Scott, everybody. Lauren.

Lauren Stewart, he is, I eat a Lord, Valus. Yeah, wonderful. Actually, one of the more interesting people we've, yeah, I'm a very curious. I'm a very curious meeting with, extremely handsome, but in a rugged way, and really, really dressed, you dress very nice. Thank you very much. I don't do a good job dressing myself.

See how we do that. We had like Anton on here. He was like, dress the nines. I think we're trying to step our game. I don't know. I'm happy with that. Justins here because it always makes me feel like you're dressed up.

I'm not the worst dress. I'm, I'm there. Well, if you guys, if you guys haven't figured it out, I can try to bring these types of guests on to help you guys out. That is, I feel like I'm out the worst. I'm there. Well, if you guys haven't figured it out, I can be trying to bring these types of guests on to help you guys out. I feel like I'm outnumbered whenever we talk about fashion. Says they got nowhere to sweat in a sport. Yeah, but you better believe that.

I can still pull it off though. You know, I got you. So how did you get your Lord? How does that work? So I married Lady Lovana Amthea Grafton. Now how she became a lady. That sounds so British. Right. I mean, she is.

She was super British. King Henry VIII was a Catholic king. And he wanted to really screw the Bolin sisters. Can I say screw? Oh, see. You know, bro, you're a my popper. So he really wanted to bang the Bolins. And he couldn't because he was Catholic

and he was the king of England and he didn't know what he was gonna do it and he needed a shag pad. So he went out to this house in the middle of the hills and he said, if you let me shag my woman here, I will make you guys royalty. So as far as the eye can see, you can have the land. And when you own land, you become a barren.

Barrens became lords and ladies. So purely because of that, she became a lady. I was lucky enough to marry a lady. I became a lord. And when I flew up here, I got stuck because apparently there's a Jason on Scott in Canada with an arrest warrant. So they threw me in this room with 262 Mexicans. Like, you don't want me to get it going back? No, they're really down. And I was like, shit, I don't know what I'm gonna do. And that guy came over and he's like, I'm really sorry. And if you didn't have those arrest warrants in Canada, and I was like, really?

I said, can you do me a favor? Can you just look up? Lord Jason's cup. And he went, excuse me. It says on my passport. It's Lord Jason. And he went, hold on a second. Oh, I'm so sorry.

You'll say, you're an honor. You're a, I was like, there's no need to curtsy, although I like you on your knees. I'm not, I'm not. Thank you so much. One hour, one hour in your app old security. It was insane. It's stunk of talk about it, and I just wanted to get out. And then he really doesn't see the thing.

You got to use that for office. I'm like, yes, it does. You always get a table in it. So from now on, Lord. Lord, just the Lord is here. I love it. Oh, I absolutely would use that. I absolutely love it. Oh, dude, you wouldn't be a Lord, though. No. Oh, I absolutely would use that. I absolutely love it. You wouldn't be a Lord though.

No. Now you'd be a sir. A sir. Swear at him. Swear at him. The swerver. Is that what you just fucking call it? I would be swerving.

I would be swerving. It's not like squire a shaper. It sounds like a thing. So in other words, I carry your shit around. Is that what you're saying? He's the guy that plays a flute behind you. He's watching. Scooby, do it, do it, do it, do it. It could be worse. Towns could say, you know, where's the village? It's flute behind you. He's a walk. It could be worse.

Towns could say, you know, where's the village? He's the one you have. So, yeah, for sure that you're so tall. I want to be the guy with the coconuts behind making the... Making the sound of a horse. Can I just tell you like, money pythons, my favorite thing ever? Why? Okay, so here's the thing.

He's English, but he didn't make it and he didn't own it. I love it. Every time I meet an English person, people are like, oh my God, my favorite movie. It's like some English movie. I basically did that. You're like, I'm scared. No, I know you're behind that.

I was, I was, I was, that silly war campaign was purely based on how I walk around. That was my entire world right there. So, so we got to talk about why you're so interesting. You are like the ultimate entrepreneur. I mean, you've started businesses and many, many different businesses and you've helped other people and you've worked with other entrepreneurs and talk about that.

Like, how did that start? How did you do that? I mean, you have a very interesting story. Um, thank you. Um, most of the things I've started have started because of selfish reasons. And it's my dad's thing is everything in my life can come down to the pyramid. And the pyramid is, does it get me laid, get me paid or make me lose weight why? Yeah, and that's like, that's like been my big thing. So when I became single again at 33 and I got divorced, I was like, I need a wingman, and you go to bars and pick up girls, and all my friends were married, all my friends had girlfriends, and no one wanted

to be my wingman. And I'd go to a club and I was like, how are they going to know who I am? That's how I'm going to get laid, like if they just know who I am, which made total sense in my head. And I was like, and you were going, there's no way you're going to find a way that you can, you can get girls to come onto you. I was like, of course, beauty pageants.

Judges get laid. Oh, like, that's a done on track. That's right. Thank you very much. Look at Donald. He's dead, man. Mark Anthony. For like, Anthony's like, Mrs. Universe, two of them. So I was like, okay, here we go. There's something there.

Thank you very much. So I invented this thing called Ms. Clubs, where we'd go around to clubs and the girls would have to flirt and the more they flirted, the more chips they got and the way they had the most chips at the end of the night became Ms. Clubs. But as a judge, I had 1,000 chips.

So I was like, well, that's good. I was throwing it up in there. Oh, yes. Well, that's like, it sounds like our version of Marty Garan. That's what it sounds like. That's what it sounds like. We need to pause. We need to pause and just, that's like, it sounds like our version of Marty Garant. That's what it sounds like. That's literally what it was like. Yeah, exactly. We need to pause, we need to pause and just that is the most brilliant idea I've ever heard.

So mind pump hosts. Oh, you got to, you're going to call it? Yeah. You got to do something, something to do with mind pump heads or something. So was that one your first businesses? So that was my note in my first business. No, no, because your business. Yeah, so my first business was a circus.

So I was, I know it makes no sense. I grew up in a really small, we call them like a slum, like a little slum village. So everyone knows everyone, and everyone is talking about these circuses that were coming through town, but no one could afford to go. And I was like, well, that seems easy.

Just give me the money, and I'll get the circus. And truth be told, I only really saw as far as giving me the money. And then I'd go to a circus. And I came home, my grandmother's Irish, and I came home, and I was like, grand, grand, I made all this money today. And she was like, how'd you make it? And I was like, well, I sold circus tickets. And she was like, wow, how long have you been working for the circus?

And I was like, I don't work for the circus. I just thought of a great idea. And she was like, really? Anyway, she slapped me over the back of the head, and she said, go out and get all the kids to make up a circus. That was my first business ever. So I had a kid pretending to be a lion and another kid with like a stick hitting the first kid

and everyone laughed at it. But it was like a comedy show. And it did really well. In fairness, my dad was the first intropanar in a family. He started a metal shaving business. So my entire life, my grandfather's sword, there's no such thing as an intropanar. And tropanars were just really smart criminals.

And my dad was the first entropaneer. I kind of make sense now. Makes total sense now, right? I look at him, yeah, when I look at him, I'm like, I'm gonna fix a lot of sense. Yeah. Okay, so he starts making money. We move out of this little slum that we grew up in.

My grandfather, as a kid, had it was an alcoholic and he cut himself and he's bleeding out, long story short. He calls my dad up and he's like, listen, I'm going to the hospital. I wanna know how you made all this money because I don't believe you're an entrepreneur. My dad says, you've, you've, you've, you've,

no, you went to the harbor and you found out we were taking, will bear as a dirt, we were going to the dirt, finding metal shaving, selling the metal based on weight and making a fortune. My grandfather was like rubbish. Anyway, he gets to the hospital, nurses, you're bleeding out, you know, you drink too much whiskey, the blood's pouring out of you,

he phones up my dad and he's like, I don't think I'm gonna make this, you better tell me the truth. And I'm like, what do you want to know? Like I told you before, you went to the harbor, you double checked. Anyway, third time phone rings. I never forget, I'm sitting my dad,

my dad answers the phone and he goes, what do you mean he's really bad? And the nurses like, listen, he's bad. My father says, okay, we were stealing Will Barras. Every day, two to 500 Will Barras a day. We go in, filled them with dirt. They check the dirt, if anything was in it, we'd be like, nope, the dirt is clean, walk on out, come back in, grab some more Will Barras.

And that was it, like after that, I was like, this is amazing, I can just come up with an idea and sell it. So the next business I started, I went to Thailand, and I started at thinkleswimming.com, it was like will teach people to swim and it didn't work like no one want to know how to swim That would be ridiculous and then God sent me the tsunami Everyone wanted to know how to swim and I couldn't I couldn't keep up where how much was coming through God sent me this to me. He sent me this to know me.

He was like a little gift to me. He was like, you know what? I'm going to extend this wave, and it's going to make you a fortune. The life sends you landings. So that's when you're saying you make you get to kill her. Or she'll ask you to do that. Or she'll ask you to do shots.

And I was like, I started every lesson by saying, if you see a tsunami, you can't swim through it. But thank you for your money. You've been to you. You had to swim. And we did really well. Oh my god. That blew up.

That did great. And I, yeah, and that was the first real big business I ever made in Seoul. And then I started with a little sort of things that got like eco disco and Perry Nays, which is a mixture of Perry Perry source like Vasco with Mayonnaise. And again, like such a random easy thing, but I was like you took to Vasco in Mayo, you shake it up. And Perry Nays, like Perry Perry source, May, but I was like, you took to basketball in Mayo, you shake it up and Perry Nays, like Perry Perry source, May and A's, and that'll do well and sold it to a big restaurant franchise and that did really, really well.

So yeah, I think it's just this idea of like, of looking at something differently. So like even gym membership, right? Like this is one thing that we've all gotten in common. So I go into this gym and I'm like, I really want free gym membership and it's the coolest gym and the girls are stunning and they're all coming out. And I'm like, I really, and that, well,'s the coolest gym and the girls are stunning. They're all coming out. I'm like, I really think, well, it's

$100, $200 a month. I can't afford that. What if I sold gym membership? And they're like, well, then we'll give you, you know, you could work here for free. I'll do that. I'll do that. I'll do that. I'll do that. But I couldn't sell a gym membership. I just didn't have that thing where you do the cold calls and you go out to see members and, absolutely must be an easier way. So I'd go to HR managers and say, well, what if you have like a gym membership that's part of the job role, and they get to hang out with really cool people? And they're like, well, what kind of cool people?

And I was like, we got the coolest people in the world at our gym. It's bullshit, we didn't have anyone at our gym. It's just a shitty gym. But I was like, how cool would it be to be in a sauna with like the CEO of Forbes magazine, or this guy, or that guy, and we're only taking 1,000 members

and it was whole urgency sale. And before I know, it's to this day, the biggest pre-sale in the history of gym memberships for Virgin Jim's worldwide. I've reached out to Jim. Yeah. You can reach your brands and it's coming out. And he's like, I'm an hire you to be my consultant.

I just went around teaching what to make sales. It's too bad you're not a fascinating person. Well, you're a man. It's too bad. Just just yeah. It's just're not a fascinating person. I'm like, hang on, I'm not a bad. Just just yeah. I'm like, you know what I mean? You just gotta have a lot of balls. I mean, really, I mean, a lot of these ideas

that you're saying, if someone were to tell the average person, they'd be like, that's not gonna work, that's ridiculous, that's stupid. But you just had the balls and you did it. It's almost that easy, but it's not, right? It's not difficult, it's very hard. The hardest part is the belief to do it. You know, you get the idea.

That's the hardest, but the toughest part is convincing yourself, it's very hard. The hardest part is the belief to do it. You get the idea. That's the hardest part. The toughest part is convincing yourself, that's the first sale. Do I believe in this enough to give it a shot, to try it? And then it's that first client, that first person that goes, oh, buy it. I believe in it. It works. It seems like a good idea. I mean, this is going to sound terrible.

I apologize ahead of time. All those people that I duped many many years ago When I was about I've done many okay Don't worry so like at 23 where I made my first big bit of money is I found these like Prozac pills They call laryan and the side effect of them is you'd lose mass amounts of weight No, you did it. Yes, I did I would go and like make my own supplement company that was called Scott's shits. And I was like, this will make you lose so much weight. And I would just sell this on like everyone come to me.

Like, can we get the stuff from before wrestling or swimmers or bodybuilders. And they were like so laid back. It's the best pills ever. I'm so relaxed. People used to be like, wait, it's really good for you as well. Really good. And I did that for a buddy, yeah. We sold that business off.

Yeah, wellness, wellness clinics worldwide. I think we did quite well. And yeah, and it was just that idea of like, if I import it, if I buy it, if I believed in it, and I think I do believe in the permit of money. Lose weight, get laid, get paid. You're always the pyramids. So what led you to where you're at now? So now now we're working with you. So you put on big events

and you do for like celebrities and people that. So anything from Avatar Dark Knight, Mama Mia, Sex in the City. I have hosted, I hosted the John attack the block that you guys from Star Wars, the Force Awakens. Yes, dude. Where was my invite, bro? Sorry, we just know nothing for that. I got nothing. I got zipped. That's all good.

So, yeah, so I got really lucky. I did the premiere. The very first party I ever did was a film called Miami Vice with Colin Farrell and Jamie Foxx. Right, right. And I was my new vice fan. I was like, I can do that backwards. And I threw this party in Leicester Square in London. And it was just, it was huge. And it did really, really well. And everyone was talking about it. And like it was a great party to go do another one. And I went to see Warner Brothers. And they were like, we did this thing. It's called the Dark Night. And we don't know how well it's going to do. But this is the style book come up with some ideas. And I came up with like jet black burgers that were incongented. And like the whole thing

about this dark and black and all the girls when he's black outfit like Ningen. Didn't that turn into the Burger King? Did that? Burger King did it? Yeah, we did pretty well. It's, we sold that off to a couple of places licensing. I remember that.

License was big. Got any remember that? You don't, oh, I totally remember that. Yeah, the commercials for it. Yeah, it was good. Oh, that's crazy. I don't remember that. So, so how did that, that event go with the Dark Knight? Dark Knight was amazing. Dark. It was good. Oh, that's crazy. I don't remember that. So, so how did that

that event go with the Dark Knight? Dark Knight was amazing. Dark Knight did incredibly well. The film went on to be huge. Yeah. Warner Brothers had a really good relationship with me after that. So I got to do quite a few big Warner Brothers events. And then because Warner Brothers did well, Marvel, well, she was a Marvel at the time, but it was the first Iron Man franchise. And they came, and they had a chance, and I did Iron Man, which was amazing. And I think the big thing was that I could create these events that I left you with a memory, that left you with this something that you talked about, whether it was the Black Burger or whether it was the smell you got when you went into the rooms or whether it was

the fact that I would come up with really clever takeaway bags or goodie bags or treats or just one thing extra that they weren't expecting. And I hold a really good secret. So like some of these parties are pretty mental. And I'll just bite down and not say anything. That man I got another one and another one and it just sort of got bigger and bigger and bigger. And yeah, that became a thing.

I didn't find you, I was kind of doing mass events all over the world for like anything from a sex and city dark night, Mamma Mia, to massive CEO events, UniLiva, the launching of the Lynx body campaign to, yeah. Now I'm gonna be honest, listening to you with what you're doing now, I'm thinking myself, well, he must have known someone to start.

Like, you must have had a connection, because if I wanted to do that, I think, well, how the fuck am I gonna do that that unless I know somebody? How did that happen? Yeah. How did you get that, what you're doing now started? So when I was working in gyms for pre-sales, I met this girl called Joe Barnard and she was amazing. She's the sell to the Navy. So she'd go in, she's incredibly hot and she'd flurret and do whatever and she ended up getting this huge naval contract and she joined me for the pre-sales. And one day she called me up and she was like, if you think you're making money in membership sales, events, there's no one in sales and events, it's just, it's

prima donners, it's really good looking girls, it's promo girls, it's promo club guys, you know, they're not selling, they're just, they're just, you know, getting the event in and then doing what they can do. If you can sell in a events game, you're on another level. And I went out and I went to see all these really bad clubs and bars and I was like trying to pitch myself and I didn't work in fairness. And then out of nowhere, I got a call from this, and it was pure luck.

I got a call from this woman and she was like, we got this film coming out, it's called Miami Vice. We'd like someone to do the after party for it. And it was just their first one. And once I got that and I could do it, then people know you, then it just started expanding a little bit. Someone was like, Oh, is it a Miami vice party? And I really loved how everyone had rolled up jeans and tucked in jackets. And you know, it was all the blue pastels. And you did that smell of bubble gum in every room. And can you do this thing for us? And

then it was the sweet 16 and there was a thing for MTV. And then it was, and it just kept to keep going. But also because I'm sales, I would be on the phone. I would do call calls all day long. I would, you know, I'd call the nearest companies, the nearest clubs. I would, I would pitch and I still do. I pitch every single day. And I would pitch like, I've got this great idea

for this film, I believe you've got this film coming out and it's called, it's what was another big film. I get attacked the block and I was like, I love who you've got in the film and I know that Jonathan Ross is in it. But in my mind, I'm thinking, if I can get Jonathan Ross to come to a party and Jonathan's friends I'm thinking, if I can get Jonathan Ross to come to a party and Jonathan's friends with M&M,

then I can get M&M to come to a party. If I get M&M to come to a party, I can get Dr. Drey to come. And I'm always kind of, it's, we call it 12-step ahead thinking. It's this like, judo way thinking. Who knows this person, who's a hundred percent? And your network is your net worth.

Yeah, that's fantastic. It's interesting listening to your story. I know a lot of, I don't know a lot, but I know a few people like yourself who've done real well for themselves and kind of started out as, you know, you got a hustle, you got to get out to make an happen. And it's interesting, you're telling a lot of stories

from when you were younger, where maybe you were a little unscrupulous. But now, of course, as you get older, you end up learning that you have to conduct business differently in order to grow even larger. Obviously you've learned that lesson. I've learned that myself. I mean, as a young membership sales guy, man,

I used to say, crazy shit. We used to do crazy shit in the gym. It was Wall Street in the gym. Matter of fact, we've talked about doing an all, like a tell-all book, what it was like in the late 90s and early 2000s to work in the fitness industry in California. And let me tell you, we will burn ridiculous bridges.

Like nobody ever talked to us again. If we tell those types of stories. We just don't care anymore. Yeah, that's proud. So doing that now, so now that's why you're here. You're doing some of that stuff here in the States. Yeah, 100%. We're building an app.

So the thing is, is that I was on Honeymoon with my wife in April last year. And I read this book, and I think everyone's already read it. I'd never read it. Never heard of it. Tim Ferriss's four-hour work. Right. And I kept hearing about it.

I kept hearing about it. And I was like, okay, so what's the big deal about this book? And, you know, in between sorry, darling, in between sessions, I needed something to wait. And put the bag ready to kick in. And I was like, oh, I'll just read this book. And I'm reading this book before I work week. And I'm saying to her, have you read this? This is amazing.

And it's all about like not being there and still creating wealth. And she was like, yeah, well, I don't know if it really works. And I was like, no, it's not about like actually working for hours. It's about creating things that are automated and scalable and that carry on. And then, and that was just a thing. And then after that, I was like, okay,

how am I going to come up with something? And then he talks about Pareto's law, you know, that 20% that's going to bring you 80%. Right. And I thought, okay, 20% of what I do that brings me the most amount of money is I teach people how to sell in events, how to sell events, like how does it work. And I was like, if I could find a way to make that a technological piece and then it came

up with this idea for venue me, this, this app that would combine Uber with Groupon, it would find venues on a geolocator that also pick me, pick me, pick me for your event, your opening, your whatever. But at the same time, each one had to say, this is my special offer to choose me, that had created this dialogue medium And I was like I love that that works like my favorite you guys are Instagram and podcasts for me It's Twitter. It's like that that constant stream of talking to anyone in the world anytime and that dialogue And I was like if I can create an app piece that creates for event people because event people are we're in the dark ages

Like you know, we're just look up those those computer screens that look like Beyonce or flat in the front or big in the back Damn it man, this is ridiculous So I can come up and no one's got an app for this. There's no especially not in the UK I'm so speaking people in New York and California and Chicago and they're like yeah Why don't we have an app that helps us find venues and events and and gives us free champagne or let's us go to a place and take over a club We're a restaurant or a dead space. So, and, and, and, and, and, and, in that world, I've got no connections, like zero connections, or least I thought. And then the more people I sort of spoke into this, oh yeah, I know this guy who used to work at Apple and other

this guy, and he kind of, he started this little thing called Facebook and I was like, wow, that'd be good. I, I could talk to that guy. Yeah, yeah. I could talk to that guy. Yeah. And then that's connected as well. It's sort of hooked me up a while. I'm here. And I'm pretty much seeing five people a day every day for seven days, which is something else. So you're going to be doing this for event planners. But do you see in the future how potentially something like this

could kind of do the job of an event planner decentralized kind of that type of job? No, because I think most event planners are party planets. Like they just want to plan the party. They don't want to get the expressor creativity and all those things. So this would allow them the opportunity to focus mainly on that then.

That's it, they could never have to do it. So we did a survey and we asked 1,000 event planets, what would you rather do? Give up sex for a month or make another cold call. And they all said give up sex. And I was like, I'll take all that sex for your fun calls. And I was like, okay, so this app would make you never have to pick up the phone and call a blind company

or a blind film company or try and pitch it your venue to someone random. It would do all that for you. So sales would just stop. So we would no longer. It's really creating the middle man. Yeah. 100%. Yeah. So that's that's kind of the hope and dream is that we can create something that's almost fascinating. There's something that doesn't exist like that already. That's not all there's been in other business. I feel like we've kind of figured that out. You

know, there's there is. I can't believe there's nothing like that right now. How smart is that? Well, so this is something that's you're making right now. You're in the middle of it. What were you guys out in it? Did you guys just start? So I started off with the idea and the concept. I thought that I would need something called the CTO, which I'd never heard of. All right. There's this chief technical officer. Someone that could talk to me about the technical piece and how it works. So I took on this guy and he seemed to be absolutely shithead at what he did. And I kept doing these events where I spoke about stuff

and then I'd pitch venue me somewhere in it. He never turned up to any of these events. And eventually I got invited to this big tech event, it's like hackathon. And he pitched up and I was like, wow, amazing, finally I got you with me. And the very first tech people we went to go speak to had this AI app called Roger.

And this is my CTO and this guy,, oh amazing, what language are you building the app in? And he went English. And the guy was like, no, no, no, what language. And he was like, maybe Spanish. And I was like, so I pulled him aside and I was like, so do you know anything about technicals? And he was like, what kind of like I've read Wyatt magazine. Oh, shit.

So on the podcast, I've read Wyatt magazine. Oh shit. Oh shit. So on the podcast, I've got a little podcast. On the podcast, I have to fire him because I realized that I hide this guy who doesn't, he's bullshitted, he's way into the job. And he doesn't know anything. He's like, he's learning his own learning.

How long did he think that was gonna last? He's survived three months. Like I've been into events and I've been pushing him forward. And he's he's absolutely bullshitted brains every time with me, like throwing things in. I'm like, oh, this reminds me of that guy that was doing the sign language, you know. But like Nelson Mandela's funeral?

That's exactly what it's like. The, the, the funniest worst thing I've ever seen, all at once. It's like a charades game, like three words. Right. Sounds like. Who's making shit? You know, like, hey, they don't know what I'm doing.

You got to hire that guy for something. He got you that long for three months. Right, he's got to be good in sales. I'm great in sales. I'm totally going to hire him back in sales. Yeah, exactly. Move him over to that. So, what made me, but I didn't, I fired his ass.

Yeah, yeah. So it's just a little dishonest. It's three days on. And it freaked me out because I was like, shit, I, then I finished, I got him really, really drunk. And I was like, by the way, how did you know all that stuff? And he was like shit I then I finished it. I got him really really drunk and I was like by the way how did you know all that stuff and he was like I used to watch this TV show called Silicon Valley. Oh shit. Shit man. Well done. I love that show. No I'm gonna. Yeah no it's hilarious.

It's nothing you're gonna get like any education from. I'll tell you that. He was pretty. He was throwing out some things to me. Like, cause trying to position. Yeah, clack. And what's the chaff on that? And I was like, I don't even know what that is. So I'm doing this completely and utterly by myself. And I'm in fairness.

I'm using the podcast as a way to lubricate my opportunity to meet people. I'm playing your podcast. Sorry, thank you. It's the guest list podcast. Okay us a name. Sorry, thank you. It's the guestless podcast. Who's on the guest list? And I'm purely using it because I'll get to speak to someone

and then I'll get to pitch them. And they can say, well, have you thought about this and have you thought about that? And then I'll add that to my business plan quickly. Like, have I written that out? And in a way, it's scary because I have been lucky enough to make money in all the other things. And now I'm just throwing it into the frickin' app,

like this really, really angry ex-wife that's just give me more. Give me more. And I can't keep handing money out, babe. Stop ordering the guacamole at Chipotle. So this, that one's close to home. I know exactly. We all suffer from that.

Yeah, so the podcast itself, you're just kind of telling the story of this whole process. Yeah. And it's like one on one. like you're just kind of telling the story of this whole process. Yeah. And it's like one on one. Like, so you're taking it with you, like, to this meetings and stuff. Yeah. So I've got an interview with a guy who's a big investor all around the world. And we're 33,000 feet in the air.

And I managed to absolutely push him away into business class just so I can sit next to him. And then I've got this recorder on and I'm pitching him, then you me. And he's turning around and saying, well, if I were you and I was pitching it, I wouldn't use this word. And I try and think of it in simpler complexes of terms and not so complex.

And I'm like, okay. And then he's like, are you recording this? And I'm like, oh yeah, yeah, I'm recording with my podcast. And he's like, right, I don't know what a podcast is, but, sure, yeah, I'm recording that. I'm like, thanks man, thanks very much. And so I'm doing that.

And even the very first one, it's just dropped into a conversation of me and this woman who started the biggest event agency. It's worth hundreds of millions. And I was asking her, how do you do it? Because it is all an education. Every day is a school day. I'm just constantly learning stuff. And in my industry, this is very little that I can still learn because our industry is kind of easy.

It's get them in, get them drink, get them fed, get them home safe. Like that's the whole piece of events. That's, you know, this, have you heard the, have you listened to the podcast, Startup? Have you, have you listened to that podcast? So I, I just heard it yesterday. Oh, no way. Yeah. So I was, I was looking at this woman. I was just playing my story and she went, so basically you're, you're doing a podcast and starting your own company and I was like,

yeah, I was like, have you heard of this called start up? I was like, no, I was like, I only listened to Mind Pump, Joe Rogan and like one of the show. Yeah. And she's like, oh, you really have to expand that. I was like, what? Okay. No, no, no, no, no, I'm going to, like, three, what I, I'm going to much time do I think I have. Yeah. So yeah, so I'm, I've listened to it yesterday. And it's amazing. Oh, yeah, I don't know how far you are now, but that's definitely a cool Posting episodes because I thought they said they went on hiatus. I fell off It was I but I know that what he'll do he'll do the same thing We do he'll listen to it in your wheels will start turning you're like, oh, okay

This gives me some really clever ideas on how I should structure this so yeah, I mean Well, it's very well produced. I mean, it's definitely a higher quality produce production What is what is that term? Were that phrase entrepreneurship is what jumping out of a plane and then making a parachute on the way down? Yeah, that's right. It's, I mean, we started mind pump. None of us did this.

We never been in front of a mic. I can't even talk. It's amazing. Yeah, we've never done anything like this before and then we just said, okay, let's go for it. But I think that's, that's kind of, when I talk to people like you, that's what they all have in common.

Cause then you ask them, well, what made you do that? I don't know, I just did it. to people like you, that's what they all have in common. Cause then you ask them, what made you do that? I don't know, I just did it. And why do you think you could? I thought it was an opportunity. I never thought I could. But you're so clear. Yeah, so it's pretty fascinating.

Well, I was talking to someone at this body expert last year where I bumped into Craig. And I was saying, obviously I was asking everyone, I guess I could, what up to Dory and Yates. And I was like, do you listen to Mindbump? And he was like, no, should I?

And I was like, yeah, yeah, you should. We should definitely do that. Oh my God, I was doing you to listen to Mind Pump. So the next time I speak, I'll find out. And I was talking to someone about the show and they were like, I remember what I'd say to it when I first started and Justin never used to speak. And you guys would just constantly on him,

like Justin, do you want to say something? Yeah. And all you heard was Adam going, should we introduce ourselves, Sal? Sal, could you take a second? Could you just mention who's in the room, please? And you've come so far. Since that, it's amazing.

In some ways we have. In some ways. No, we would just, I think my girl is probably one of our biggest fans. And she definitely doesn't bullshit me. She's the first one to call me on my shit. And she's also the first one, too, to let us know that the evolution of doing this has been pretty crazy.

I mean, when we first started, we were full of energy and I think that kind of carried us. We were excited about what we wanted to talk about. We were excited about our mission. We knew that there was a need for this in the industry. So I think our passion carried us through the first 100 episodes. So I think our passion carried us through the first hundred episodes or so. And then I think after lots of feedback from fans and stuff

like that telling us what they enjoy more of and less of and I think we kind of put together. And what's been neat about it is we've never structured anything, we've never just like how we did it with you. And then this is how we do every episode. We put the mics on, headphones on, and then we just kind of let it go. And I think the best feedback we've ever gotten

is that authenticity, is that man? You guys keep it real. And we're the first ones that emit our flaws and people just appreciate that. There's just not a lot out there. There's not a lot of genuine real people out there that are starting businesses. It's always got an angle and it always comes off that way.

Well, I think it's important when you tell people about starting businesses that most of us don't know what's important when you tell people about, you know, starting businesses that most of us don't know what the fuck we're doing. We don't know. Like you start and you have no idea and you learn as you go along. And that's a lot of entrepreneurship is. That's a big part of it. There's both sides because I feel like that's what we have in common because obviously

the five of us in this room right now are a lot like that. But there's the other side of people that are like the total overanalyze everything and build a business plan out and say they've got everything mapped out before they even think about putting one foot in, you know, or the opposite. You know, we're like, we'll figure it out. We'll run into a few walls and then we'll fucking figure it out. We like to learn the hard way. But that's just, I mean, he to eats their own.

You know, everyone has a different style about how they approach things. And I think what has drawn all of us together is we all kind of have a similar mentality. But we all have little pieces that are different. Justin and Doug are definitely more like each other than that. And you and I are definitely more like each other and winging it more. So I heard you on another podcast a while ago,

tell some stories about grow. Yeah, but growing up Yeah, and and you so you've been stabbed a bunch of times Yeah, you were kidding about the way Stab shot and kidnap yeah, not on the same Info dead yeah, so God kind of owed you with a tsunami and she like He rose again from the dead. Yeah. So God kind of owed you with this tsunami and she like that. Well, that's the thing, right?

Like, I see. I put my time in, guys, come on. Give me something here. As a kid, I had no luck. As an adult, I've been incredibly lucky. Like, without question, there's some serious karma backlash. I grew up in this era of Brooklyn Rugby, which is like, I don't know, I'm told it's a lot

like Brooklyn in the US, it's these tower blocks and we're all a very tight community and it's run by gangs and our gangs are numbered. So we got the 32s, the 34 and the 36, the 32 robs you, the 34 robs you, rapes you and kills you, the 36 kills you, Rob's U and rapes you. That's a little scary. It's like, okay, oh man, hey. There's no need for that. Although in Frost and the Lion. In fairness, I'd rather be killed and then raped.

They're around, but still, it's like a real big thing. And also, when they, this is horrible topic. When they rape you, they only do it in missionary style, so you can look them in the eyes. Wow, it's pretty hard. You know what, when I think about that I would prefer from the back. So what I don't want to see was going on. No, no, no, no, just detection there.

Yeah, so I grew up in this really bad neighborhood and my grandfather worked for the council. So because of that we had the only house surrounded by this block. And that was a big thing. This whole kind of, we were kind of separate, but not separate in part of the whole thing. Anyway, my dad starts, he brings in Irish whiskey into Southern Africa. So we blow up.

We literally become bootleggers. We go from restaurant to restaurant saying, can we get an Irish coffee? They bring it over, he's sip city. You guys, that's not Irish coffee. They bring out the whiskey. You guys, that's Scottish whiskey. Have you tried this?

It's called Jameson's. And also I love this American thing called while Turkey bourbon. And they're like, oh wow, it's amazing. He's like, I have a whole bunch of it in my car. And we go back and we get it. So eventually we move, we get out. And my dad says to me, never go back. Like, that's the only rule. Never go back.

I'm 12 years old. We've just moved to this new area. I miss my friends. I miss my area. And I think, I'm going to go back. So I you know, jump a bus and I jump a train and I get back to my area and I go tell my friends or something. I'm leaving. I'm out of here. And they're like, blood in blot. And I was like, I don't know, what, what does that mean? Is that like a new thing that's come up out of somewhere? And and next thing I know because you left the neighborhood because you leave the neighborhood and you

cut yourself to come in and they've got to get something and you go out But I didn't realize that they kill you well I leave so yeah, they stripped a gun in front of me And it was so quick. It was unbelievable and it was myself and and something so a friend of mine and I'm put the gun back together and shot me but like in seconds it was literally like boom boom boom two shots And I remember just thinking this is insane. Now, I've got to stop the story here because this is the story I tell everyone, okay?

And it's 80% true. 20% that isn't true. I only do because my dad was gonna, it's a list of some of the shows that I'm on and I never want to upset him. But the 20% that isn't true is the woman that ran that gang was my mother. Wow. Yeah. So she ran a little gang in my neighborhood. So she was the actual woman that shot me. She's also the woman that kidnapped me. She's not the person that stabbed me. Thank God. So you were, we hold on. She shot,

she shot me. Yeah. Which is, which is pretty funny. But she was like, this was teaching you a lesson. Was that like, no, she was like, she was like, she was just gonna a lesson was that like no she was like that is which she Just gonna kill me she is she's old OG. She was like the craziest movie ever Yeah, she was she was a where did you get mudder so two shots through the chest like a two bullet holes And we call it so it goes in like a coin comes out like a cash register, right? So it's a hollow point bullet so as it goes in, it opens up and then comes out the back. And so this is 1990, this is 1990.

So a lot of you are still stains on your father's pants. But it looks like 10. Yeah, I was so sorry man. So like as I'm sitting in the hospital, I'm bleeding out, I'm holding my finger to the bullet wound, thinking that's gonna stop it. My t-shirt is covered in blood. I'm sitting in this corridor. And just so happens, it was a gang war, the that's gonna stop it. My t-shirt is covered in blood. I'm sitting in this corridor,

and just so happens, it was a gang war the same day in the hospital. And running towards me is Pam Landerson from Baywatch. Thank God. Thank you very much. She got a little red bikini bottom, massive chest bouncing towards me. And as it's coming closer, I'm saying,

wow, God, you've sent an angel. Very slowly. You've sent an angel to take me. Thank God it's Pam Land. It's a big deal to sent an angel to take me. Thank God it's Pamela. It's just take me home. And as it gets to me, it's my dad. It's my dad's face with Pamela's body. And I'm bleeding out, right?

I'm dying. You're obviously a little angry. Yeah, 100%. And then my dad starts talking and he's crying and he's like, how many've been shot? And I, what's going on? Have you been helped? I'm like, Dad, Dad, do you know that you,

you're not wearing any pants? And he's like, I'm a lifesaver. I'm wearing red speedos. I'm an head to bodybuilder. She got this massive chest. And my brain, lock the lacer blood, 12 years old, slightly horny. It's like, they must be proud.

Those are nipples. I can see nipples. I can hardly see my dad, because he's wearing a budgie smuggler. And it's ice cold in the hospital, according to him. And he's like, run into save me from the beach. And anyway, gets a doctor and the doctor puts me in a chair and he's like, why is he on a chair?

And they're like, well, because the bullet goes through your lung and you bleed to death internally. And I didn't have medical aid in South Africa. If you've got medical aid, you'll be saved. And if you don't, you can't pay for medical, they put you in. This is in South Africa. This is in South Africa, yeah, in the hood. And he was like, what can I do?

And they were like, get more money, get good medical aid. And he's like, well, how long is that going to take? And they're like, you'll die before you get good medical aid. So that's it. And he ran out and he saw a loan shark, and he got some cash. And he got me in the car, and we took me to a private hospital. And I just laid there. And it's funny, because I was talking to this woman yesterday

about it. And I was saying, when you're going to die, people talk about the memories, you know, the flashes, you'll see the moments. But what you've, what I got is regret. Just so much regret. The first school I never kissed in primary school, the, you know, not holding hands. The, the, so many things, I can tell you my dad, I loved him, hugging my family enough. And I made all these promises.

I was like, if I survive this, I'm going to travel non-stop. If I survive this, I'm going to be a millionaire. If I survive this, I'm going to, you know, just anything I think of, I'm going to do it no matter how ridiculous, crazy, stupid, mad. If I put down that I'm going to meet the Dalai Lama, I'm going to meet the freaking Dalai Lama because I've only got one shot at this. And this is my third time that I was on Death's door, and I was just like, that's enough now. Three times is too many times. And that's been a catalyst to almost everything I've done. Like even if I'm nervous before something, I always think to myself,

you should have been dead at 12. So this is all bonus time. So do as much as you can. And you're not gonna get out of life. And so I like to think that Pamela really saved you. Oh my god, yeah. When I met Pamela and she did a club opening in London. And I went over and I told her the story.

I told her the story. She said, she took it, she just started giggling and she's like, oh, that's so sweet. And what was your dad's legs like? And I was like, really small. Like he's a tank top bodybuilder. So it's all about chess, shoulders, arms, stomach.

I was like, he doesn't care about his legs. And she's like, oh wow, what are they? What did the breasts look like? And I was like, I don't really shook. And I see yours. I'm like, just like't care about his legs. And she's like, oh wow, what are they? And what are the breasts look like? And I was like, I don't really, can I see yours? I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours.

I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours.

I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm like, I can't see yours. I'm not going to show that to you. Absolutely.

How long ago was it when you and I first connected? It's been, it's been, oh wow. It's been almost two years, wasn't it? So the first 100% yeah. So my my girlfriend at the time is not my wife said, so have you seen this guy on Instagram? We love to hate Adam and I was like, no, I don't really look at dudes on Instagram. In fact, I've got a funny story for sale, and this is that exact same thing.

So anyway, she's like, you got to see him, because he's done the same thing as you. He's like, he's blown up and he's planning to lose weight. And I was like, well, I've never been in great shape. And she was like, well, he's got a plan to be in really great shape. And he's done it before. He's a personal trainer. And it's like he's in gym membership or something. He's mentioned gym.

So I started following you, like immediately going, you know, good luck, take care. But then I kind of just watched. And next thing I knew, you were just like, fuck me. We mentioned gym. So I started following you like immediately going, you know, good luck, take care. But then I kind of just watched. And next thing I knew, you were just like, fuck me, just incredible. And I was like, holy shit. And then I kept checking it out. And then because I'm on Instagram,

I'm looking at girls, whatever. So all of a sudden, like my wife showed me this picture of Sal, and she goes, so you following these girls, I'm following this guy name Sal. And I'm like, wait, doesn't he sell no Adam? And she's like, hashtag level up. And I was like, hey, there's the same kind of community. And then that was the whole thing. And I'm like, wait, doesn't he sell no Adam? And she's like hashtag level up. And I was like, hey, there's the same kind of community. And then that was the whole thing.

And I was like, filling you and I was filling you and I was filling you. And you guys started mentioning Justin. I started filling Justin. And then I started watching the old man inside peace. You did come in as the fuck. That's the worst thing. That's the worst thing.

It's an ongoing thing. Yeah. And then you started mentioning just like all kinds of things and my wife's obsessed with bulldogs. And my last car was your exact car. Oh, no way. So she was like, same car you used to do mentioning all kinds of things and my wife's obsessed with bulldogs. And my last car was your exact car. Oh, no way. So she was like, same car you used to have. And I was like, yeah, he does, like that's amazing.

And I wasn't on Instagram before that. Like Instagram wasn't a thing. And I watched it even with yours. You started with like one lineers in your description. Right. And next thing, you know, you had like full stories, which you had right from the beginning. You always had it like a narrative.

It was this constant story you were on. But here's the thing, and I don't know if you've had this in the my episode and I've missed it. Where did we love to hate Adam come from? Ah, so it started in the company that we all used to work for. We always do work for 24-hour fitness. And I kind of, all of us had done really well. I had, I had set a bunch of records in my company. And at one point, I kind of got blackball. I made a really stupid decision when I was a kind of was 20, 23

years old. I was managing. And I had already bought my house at that time. And I used to bring my staff over for, you know, once every like quarter or so, and I throw a big barbecue and this and that. Okay, party. They actually really, they were really low key. I mean, I normally would host it around a UFC fight or something. It was just an opportunity for me to kind of, you know, take care of them and stuff like that and keep that bond and relationship.

And, you know, I never really thought nothing. And there was always alcohol there, but it was not like a rager. I wasn't throwing a big party. And there was this one time that I did. And one of my front desk girls In it up filing for rape against one of my trainers who supposedly forced himself on her on my property And it was outside my house, but it was right outside my house It was during my event and everything and I almost lost my job And the only reason why I didn't lose my job was because I was a top performer in the area and at that point

From that point on in my career, I was always kind of blackballed. I was, because when I originally got in the company, I had ambitions to be vice president and I wanted to move all the way up. I was very ambitious at a young age and thought it was something that I was on route to do. And it wasn't until probably my mid to later 20s that I realized that, you know, I was never going to go anywhere with this company because, you know, I was I was blackballed for what happened they were gonna keep me because I produce so much revenue. Absolutely. And so that kind of started.

That's when you became a dick. Yeah, well, you know, that's probably I bet you. Well, yeah, you know, right around right around 25 26, you know, I started a, that's when it kind of hit me that, I'm not going anywhere. And it was probably best and worst time of my life because what had happened to me was, I just, I realized that I was no longer gonna grow within this company.

And because I wasn't gonna grow within them, I had allowed them to keep myself from growing internally. And at that moment, that's when I really started reading and I started like reaching out and thinking outside the box and started starting other little businesses. And I'm like, all right, I'll work here and I'll make my decent money working for this company, but I'm no longer going to look at this as like my end all. And I'm going to be looking for other things and continue to grow myself. And, you know, and so then I always had this

kind of chip on my shoulder that you know, they would they would never fire me. They would never get rid of me because I out produced anybody and everybody in the area. And I kind of carried myself that way where it's like, okay, well, you're going to get just enough out of me that I out produce everybody. But you're not going to get all of me because, you know, I you don't deserve it. And so we always had this. We love to hate my boss. I get all of you. It's my boss. My boss hated me and loved me at the same time. I pushed back on everything.

Anytime he rolled out something or he wanted us to adhere to something, I was always the guy that said, fuck that, I'm doing it my way. And I always did it my way and I always did it better than everybody else did. And so it was kind of like this constant, like, budding heads, but then allowing me to do it. We're all kind of horrible with authorities.

I'm picking up on this. And it just kind of stuck with me. And then I turned it into a business with my clients because I used to talk to them about that when we be trained. I said, you know, hate me today, love me tomorrow. You know, because you're gonna hate me while I'm pushing you through your workouts, but you're gonna love me when you see the change

and the results. So then it kind of just stuck. And then my clients would always say that, oh, we love to hate you, oh, we love to hate you. And so that's when I when I started my my business, I started it under we love Hey, I kind of already had the reputation and then it just kind of took off and then What Instagram and of course when I first started on social media that a lot of people didn't know the origins of it and You know, it rubbed some people the wrong way because you know, they figured it was very Egotistical and whatever, you know know I don't give a fuck.

So at the end of the day it's it's it's it's it's what motivates me to I like it when somebody you know underestimates me or or thinks that way me and it's always it's always stuck with me and I feel like it's it's doesn't matter what I've been doing or what company I'm working for a part of I kind of find myself in that situation. And it's hard and I feel like all type A personalities, I feel like can kind of relate. And I feel like whenever you work for somebody or a company, you don't quite, you want a guy almost like me but not quite like me because a guy like me needs freedom. And I want to do what I want to do and I want to create and I want to evolve and most companies don't want that.

Most companies want you to fall in line. If the company's smart and they get people like you, they make sure they pay you and they promote you and they give you lots and lots and lots of opportunities because otherwise that person's gonna learn and they're gonna leave. I'd have people like that. Yeah, I'd have people like that work for me.

I'd hire people, you know, there's a few general managers I promoted because I'd hire them and like, I'm not going to be able to keep them on my gym. This person's way too good. I'm going to move, promote them and get them to move on and up on their own. That way the company can keep them at least. You're also smart and talented. So you understand that. So, you know, that's it very I agree. And so humble. Yeah, super humble. And the only reason why I really got rid of, we love the hate was because at one point, and then when I got into competing,

I even had that chip on my shoulder and competing. So even when I was competing, I chose to go the path with, everybody gets a coach, everyone has a coach, everyone has a team. That's all part of the politics in it. You could that way, you can politic and rub elbows with the right people,

and they know you're sponsored by this. And I chose, I wanted to do it all alone. I wanted to do it the hard. And everybody thought I was crazy. When I first said I was going to set out do this, they're like, you've never competed before. One, you're going to coach yourself too. You think you're no sponsor, no team, no nothing. You ain't going to do shit. Which of course, that just motivated me even more, you know, to do that. And, you know, and long story short, that's why I went through the whole league like that. And to me, it was never like I had this burning desire

to be a competitor or anything like that. And we're kind of onto the next thing. And what's mind pump grew from that. And it actually out grew my name and reputation in competing. It was like, okay, well, that was what it was all about originally. It was always about this ultimate goal

of what we're doing now. Yeah, I wanted to ask you again about as far as like your creating this app, right? The process with getting venture funded, angel funding, like self-funding. I know that's these are topics you brought up on your podcast and myself included it. I'm going through this process as well,

like self-funding and then, you know, considering all these options that are out there. I know you had some people on the show giving you one side of the coin versus the other. Like what is your opinion as it sits right now with that? So my opinion as it sits now is prove costs of client acquisition. Like, and I don't know, you know.

Explain that. So, okay, so Mark Cuban's big thing is it's not about the idea, it's not about can you action it, it's not about can you create it, it's about how much does a cost to get the first client to buy it? So let's say, let's, for example, no BS apps, my impump, so if you work out, how much does it cost you to get?

That's a nice pleasure. My favorite thing, closest of ever-dint to a six pack. Yes. So you look at how much does it cost you to get that first person to buy the product and then to grow the product? Right? So let's say it takes five of these shows, five hours of time, plus editing, plus everyone coming down here,

plus you stop working and everything else that you're doing to be here. Times up by four, what is the exact value of that to sell one? Now, work that, but how many you've sold, how much time you've given it, what does it work out to put peace? So that's what Mark Cuban does for every single piece of business he looks at.

What is the cost of client's? They call it Clack and Clack is a massive word at the moment. So the second piece is the education piece. Okay, so not the cost of them buying it, but the cost of them understanding what you're doing. So, you know, and again, with like losing weight, it's a lot easier because we all know what that is, we're getting in shape. But maybe something like Uber is a big education piece or famously PayPal. So PayPal, great example, he gave $10 to every single person because he was like, well,

that's it. All I need to do is I'll tell you, hey, you know, join PayPal, get $10. Shit, it cost me nothing. The bank's gonna use that model too, right? 100%. And the Alphan company is saying thing too, they give you $50 credit on your sell, yeah, for sure. So that you buy it. And then also that gives you the third thing,

which Seth Goden calls the stickiness factor. So that's why Instagram became so big, because I'd get on Instagram and I'd be like, dude, do you need to be on Instagram? So then I'll get Instagram and I'll tell my friend, and there's a sticky sort of thing of growth. And the stickiness helps with your client cost of acquisition, because I'm no longer paying you

to get someone else on board, you're telling someone else, no telling someone else. So when I first started, and I was talking everyone about funding, and what should I do, and how should I fund, and should I get investors, and I've got the sky as interested, and I know there's millionaires, and then we're like, honestly, and I was like, yeah, honestly,aire and did it. And they were like, honestly,

and I was like, yeah, honestly, what should I do? And they were like, honestly, get the first hundred clients. Like that's it. I'm charging a thousand dollars a client, 100 clients. That's 10K. If I can prove I can do 10K, I can prove it to be 100K.

If I can prove I can 100K, I can get a million bucks. If I can get a million, I can get 10 million. Jesus, more of a ladder. So that's all it is. Yeah, it's that first piece. And I was lucky enough to interview this woman called Hermione way and Hermione way came up with a vibrator called the We vibe I know

Of course you do I love how self-straightened his legs when he said that exactly He's a guy right now Clench a little bit. You can use your cell phone to turn it on, Joel. You can't actually use it I'll call you right now about this. Yeah, I know a lot of random. Wait, wait, wait, wait, wait, that's real That's a real thing. So she's so she's been in this thing because she had a boyfriend in in London She was in so I know a lot of random She's in that time again. Of course you know that one. So instead of going to funding she Did the whole thing herself. She bootstrapped it from nothing to a million in sales in a year, just online revenue.

Yeah, incredible. But now, then she made it go funding. She got funding for 15 million because it was like, well, you've proved the concept. You've proved client acquisition. How much did she keep as far as equity in the world? Weirdly enough, she had a long-term plan. So if you look up her money way today, she is CEO of Tinder for Europe. So that was her long-term plan. So if you look up her money way today, she is CEO of Tinder for Europe. So that was her long-term plan. If she can show that she can do it herself on her own product,

she could go and join a global French like Tinder, which is phenomenal. And yeah, and then go, well, I can do it for you. And obviously earn more, not have the sleepless nights, be a full-time part-time mom. So she's a mum-proneer. Yeah, it's an interesting strategy. So the best, from what everything I could find out, from everyone I spoke to, the best way to raise money for any given product is prove you can make money from the product first. I mean, that's a lot of like what I've heard. I mean, especially to do in order to like proof a concept, right?

How else are you going to do that other than actually showing sales and showing the need and the market value of it? I mean, you can't establish that unless you put it out there in the market and let them determine that, right? Yeah. Yeah, there has to be some element of self-funding, but then, you know, maybe you visit that as you look for growth, right? Yeah.

What we're talking about this today, I was talking to these massive investors. And they were explaining the difference between a 90s kid and a millennial. So a 90s kid does what they call the field of dreams creation. You heard of this? No. So any guess what field of dreams creation is? They will come.

Boom. Oh. So we from the 90s and stuff, we build a product. We think it's amazing. We stick it to market. And we wait for them to come and get it. Why a combinator, Google's genius Hogwarts for startups, says bullshit, you put it out there like it exists,

and you let the market respond, and if the market comes back and says, we all want mind pumps product, you go out and you create the mind pump product. But you don't make it first, because why are you wasting time? It might not work. Yeah, well, I just had a paradigm just for destruction right now.

Yeah. Listen, the whole, the whole, what we're doing is Microsoft, I'm writing some shit on that board. Yeah. I get it. Now, I said, I think I wrote this to Justin on his, on Instagram, is the best thing about the,

and I'm sure you guys find this for the podcast, the best thing about the podcast for me is that I've been able to talk to such incredible minds about parts of business. I would never learn on my own. Like a successful I've been, it's it's it's a bubble. I'm only learning about my one piece of information, my one piece, you know, about whatever I'm doing and I'm not, I'm not doing an MBA. I'm not sort of, you know, meeting these incredible lecturers and reading great course material

and but now by interviewing people who are top VCs or who own incredible parts. So much better. So much better that way. And they've done it. They've been in the trench. And although everyone keeps talking about now the buzzword of, you know, you learn from your failures, what they've said to me is bullshit. You learn from your successes. Yeah.

Every time you get it right, you do it again. How often, you know, do you go back and go, I remember that one time, I, I shouldn't have put really small stickons. I should have really used a bikini. That wasn't even waterproof. But our YouTube numbers are really high. So yeah, so that has been a big piece, like this whole thing of testing, testing, test MVP, minimum viable product, get it to market, test the crap out of it, bring it back. So Jay Howley, so I'm 40 years old, doesn't it?

Okay, so being our age even a little bit older than us, you know, how fascinated are you with the whole social media and how business is evolving that way? Like, like you said, like Twitter really is your channel, right? Yeah, number one in the world now, nine months, longest, I'm the longest ever in Twitter's lifespan, in events, influential in events, I'm number one in the world. I've only got like, I think it was 44,000 followers. But like, and I was saying this to someone the other day, they were like, oh, I've come you've got 44,000, you're number one in the world and I've got a million, I'm number three

in the world. And I was like, well, who would you rather be? Hitler or Jesus? Jesus had 12 followers and he was a powerful dude. Oh, come on! Kapoon! Oh! Can't explain.

Can't explain. Yeah, drop the mic. Drop the mic right there dude. I'm outta here. I'm walking a wire song. I'm gone man. That's right. And he was like, if I tell my followers to go on Instagram

or check something out, they go and check it out. Where you tell your followers, and you've got maybe a hundred thousand spam bots who I'm doing a thing. So, so that social media is gigantic to me because I mean it's created this. I met my wife through social media. I did an event for Burberry.

Yeah, so I, so I, I, my girlfriend at the time was dead in this Dutch model and she went to this event in my proxy. I couldn't go, I was doing something else. She came home and she said, I just saw the six foot one blonde that would, in fact, I lie, she went the six foot one redhead that will blow your top.

In fact, you'll marry her one day. And I was like, give me a number. Maybe the three of us can have a dinner and we could chat and she was like, it's not gonna happen. I know I'm Dutch, but it's not gonna happen. And I tried to get a digits, I couldn't get a digits and a venture.

Friend of mine was at the same party and I was like, yeah, this is girl. She's like, six one bright red head blue eyes, and he's like, oh, I know exactly who it is. But she only dates the stereotype. And I was like, what's the stereotype? I was like, gotta be six foot four and above, gotta be American, gotta have Bulldogs.

I was really peeved when my wife started following you. I see where I'm at. I see where I'm at. And then I was really happy when I checked up cell stats. And I was like, he's not over six two, I'm more dead. And she only dated like US Marines, firemen, army officials, all from like Georgia, Washington, New York City. So I couldn't get hold of it.

And anyway, it was the World Cup. It was 2006, I think it was. And as 2009, and I did an event for the Great Ormistry Hospital, the Reach for a Dream Foundation, which is a bunch of kids who are dying. And they wanted to go to a premier. And I organized premieres all the time. So I went to a film company and And they wanted to go to a premiere. And I organized a premiere all the time, so I went to a film company,

and there's a film called Goal Three. And we got the premiere of the thing, and all the actors standing up, the director, and the kids came. And as the kids came, I said, we put the house lights on, the house lights on, and the whole back line was the entire English football team,

from like David Beckham to Rio, Fernand Anne, Alex Ferguson, to like every major football hero and the kids were in Madden. I wrote a story called, I met David Beckham and the whole point of the story was, well, I met David Beckham, I don't really care about the story. Like, I met David Beckham.

And I said, all I need to meet now is Sean Conring, the queen and I've met like everyone on my bucket list. And this girl tweeted, I've met Sean Conring and it was the picture of this redhead blue eyes. They've got it on my phone. Random. And I was like, boom. I've got it on my phone. Random. And I was like, boom! Thank you for listening to Mind Pump.

For more information about this show and to get valuable free resources from Sal Adam and Justin, visit us at www.mindpumpradio.com. Until next time, this is Mind Pump. This is MindPump.