Mind Pump: Raw Fitness Truth - 250: Craig Capurso- Why Compete?

Episode Date: March 7, 2016

Craig Capurso is back with the Mind Pump Crew! A lot has transpired since the last time Craig was on Mind Pump. Sal, Adam & Justin talk to Craig about fatherhood, the upcoming Men's Classics competition and Metron, Craig's company that uses data to mazimize training results. Please subscribe, rate and review this show! Learn more about Mind Pump at www.mindpumpmedia.com

If you want to pump your body and expand your mind, there's only one place to go. Mind, pop, mind, pop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Oh yeah, it's fire-dum! Guess who we have in the house today. It's the original original. Yeah, original. Mind pump host. Original original original. You got Sal the Stefano flavor Justin Andrews

Yeah, Adam Schaeffer and the Craig Kaperso Craig Kaperso Craig Kaperso is here What up, right? A.k.a. Thor dude. I'm I'm pretty I'm pretty I just snapped y'all I'm pretty social media Stoked to have you back in the house We we first of all and I hope the audience doesn't mind a little bit here. We got to get cut up man All of us have been super busy lately This guy's had a kid since the last time we had a little baby girl. Congratulations What's what's what's daddy life been like for you?

It's for me. It's not been so hard because wife is taking over everything. Wendy, my wife has just been a rock star. So given her a lot of kudos, being a mother is a challenge. It's not easy. I have the baby for a few minutes and I'm like, hey, you want to take her back? I love my daughter. She's great. She smiles and she mean, she brightens my day no matter what's going on And it's fantastic to have a daughter So for other people thinking of having kids and not I say do it You're missing out if you don't have kids. You don't know what I'm talking about. You just don't it's completely Something that's an epiphany to you at this point sounds cool

But once you have your own is completely different. It's amazing and it's literally the first time I've seen you smile since you came in It's amazing and it's literally the first time I've seen you smile since you came in Yeah, we just brought up his kid. Yeah, it does that it does that man That's why I opened up that way I felt a good idea to get him because I know he's probably not feeling the best Fudge so you're getting ready for the first ever Min's classic so pro min's classic. I know they had the amateur version already But this is gonna be the first pro men's classic. This is true. And tell me, so for your height, your weight, what do you need to come in at weight wise

and where did you start and what's that been like for you? Well, here's the trick. I just measured myself, right? And when I say measure myself, I'm talking about the height because now we have to hide ourselves and have to wear ourselves. So I'm super close to the 510 mark. You know, there's like between 510 and 511 and there's a weight category.

Well, my doctor, I don't know what happened if I shrank or if I was just like, like, jump squats with three feet of team. Yeah, I was like, I was just going to punch. You like hide it to me like 5'9 and like just under the 510 mark. So I was like sweating it. So I just hide it myself, you know, put some numbers on a wall and make sure that I was there.

I'm like five 10 and just a smidge over. So I got to think that I'm coming in five 10 and five 11. If I don't see later, I'm not competing. So the category weight is 205 for me, five 10 to five 11, 205 for pros, 200 parameters. So that's that's light for you. That's very light for you. I turn pro, I don't know, whenever the first physique year was at 200 pounds. So if you think about it over the course of the next I think it's four years since five years that I've only been able to put on five

pounds of muscle, that's not a true statement. So, I'm definitely taking things off on my way down. So, you, so how much do you weigh right now? Two 15.4 this morning. Oh, while you're down, you're down. The last time I checked on you, you're around 220. Yeah. Yeah, but you're two 15 and you're shredded. You're shredded as hell right now, so you're gonna have to lose some muscle. Something's coming off. Damn. That sucks. Is it gonna be temporary? You know what I mean? Like, it's kind of like, you know how it's going. It's like suck out the water.

The water is gonna be, look, I'm giving myself like little thresholds, so I'm gonna say, okay, what can I achieve until Monday as far as my weight loss goes? And then I'll figure out what I have to do with my diet. I prep myself, I've coached myself for years, and I'm always the one who monitors it, but this time in round, it's like, I'm really having to hold myself accountable with a nightly check-in picture scale.

Oh, an AM check-in picture scale to see exactly how much I'm dropping from night to morning, which I never done in the past. I know Adam, I think you've done that with your clients, but for me, I've never cared or never just, I wasn't chasing a number. So now I'm looking exactly what that is. And so, okay, I drop between this much and this much. So, okay, so now I know what I have to do, what I pee out at night, and that's just natural.

That's not without any diuretics or anything like that. So, provided I have this much calories during my day, this is gonna equate to this. So, it just depends on how much I'm gonna lose until Monday or Tuesday, depending on if I'm gonna have to go into a straight fast, you know, and just not eat, you know, what I mean, like it could be miserable for me and I'm not looking forward to the road. Now, when you, when you first started this, I know you were messing around with a ketogenic

diet a little bit. Are you still running that or how it's too late? I didn't implement this fast enough and you know, keto won't take place until like, you know, a week or two into it. Yeah. To get really into it. So it might have been a good look, but just I decided not to do it. So now the time's up. So I don't have a chance to do it. It's a stick to what you're doing now. Yeah. I mean, if I go low carb, which I'm kind of in a low carb right now, you know, I'm just

means I'm zapping my energy and not getting any in return because we don't know keto. If you know, if keto anyway, I'm sure you guys can lighten the group. But once you get into ketosis, there's a specific,'s a specific energy that comes from the ketones being released in your body, which replaced the carbohydrates that usually produce the energy. So, provided most happens to most people that attempt to ketogenic diet, they're not in ketogenesis, they're just in low carbs. And so, that's why they screwed up a lot. So a lot of people have a really bad rap for it.

I had a great experience with it because I found myself in ketosis. Yeah, I measured that. I measured the sticks and but you also have to have a less protein, which I think people overdo the protein because the protein will bump you off. So that's I think one of the biggest hurdles people are like, oh, I'll crush my protein, crush my fat, drop my, drop my carbs. Well, great. And all but I mean, do you realize it's 5% of your total daily calories is all the true keto Dennis dies is allowing for carbs. Yeah, yeah, which vegetables pretty much take that. You can't have carbs. You have to have only like trace. That's right. That's right. No, for sure. Did you when you did it, did you actually have you ever seen the strips,

the little piece strips? I used them. You did use them. Yeah. There's another one too, like a, I think a blood test one too, but I just use the strips. They have a, I saw this one device that you can actually plug into your computer and breathe into it. Because ketones come out of your breath too. They have like a one you can do with your phone too, I think, for that. Oh, is somebody invented it? I just, I just pee on Justin and then he, he lets me know if he thinks he's talented. I kind of had to, you know, swish it around a bit and I'm like, yeah, and hold me to it.

I don't really give a shit. Air comes, air comes everybody. This will be my last contest for performing or getting ready for a competition for the way I look. Okay, you know, it doesn't mean I'm done competing. I like to compete. That's just who I am, that's my nature. But it doesn't mean I'll be competing on a stage

that I'll get points or something for how I look. Let's just put it that way. The cosmetic performance, you know, I'm not saying that I'm gonna go cross fit or go in the open or go in anything like that, but there will be, you know, there's not the stuff out there that I enjoy and I just feel like I've lost the joy of fitness a little bit competing.

And you know, all the stress of getting ready and the sacrifices, I mean, my whole brand that I just recreated was LiveLife, L-I-V-L-F-E.com. And the whole mantra is, LiveLife's the fullest, LiveLife full circle, have your cake and eat it too, have your job, have your family, have your fun, have a beer, have it, whatever. I'm not doing any of that fucking shit right now.

That's gonna be honest. So I'm completely not living in my brand and I just wanna get back to being me and I could tell you right now, preparing for this show has been such a miserable experience for me. This one in particular, just because I'm chasing a number on a scale, usually I chase a look

and I can get that look. I'm where I wanna be now. I was just saying you're actually where I wanna be right now. You got the look right now. So now I gotta drop another 10 pounds on top of it. So I see, you know, we, I talked, you know, maybe, maybe we talked here in the past, I don't know, but, you know, I've watched bodybuilders,

manorisms and different things, and they're miserable people, especially when they get close to a show, and I get it now. So kudos to you guys for being bodybuilders who really take it down. Us physique competitors, you fucking bunch of pussy, I got a lie.

Seriously, we just get ready, we just get on show, and there's no stage weight, you just look a certain part and that's it, I gotta be honest, it's been an easy ride, you know, getting ready for physique. In comparison. In comparison to what I'm doing right now. So, you know, not just, you know, take how you like, I mean, you know, I just spit it real and I'm probably not functioning correctly today.

Well, I know one thing about you's your very, Craig's probably one of the more driven people have met in terms of business. He works hard, very, very hard at what he does. Constantly trying to improve upon what he does. One of the reasons why I enjoyed working with him for the short period that we did, this has got effect that. I mean, that's something you pride yourself and it's got effect how you perform business, right? Yeah, this is the second rate. Well, besides being just completely miserable and sacrificing everything, which I was alluding to that, you know, when you're a performance athlete, you're not sacrificing, you're rewarding

yourself food and different things in order to peak your performance, right? So I just think the the mental psyche when you're going after specific goals changes, when you're when you're a competitor trying to look a specific way, you really got to figure out what that Y is and then you know, do the ends justify the means? And so when I've got ready for the past and different shows, it was always to get to the next stage of my business career, because I was always using the stage as some kind of a business endeavor, a stepping stone. You know, a lot of Steve guys, I've never wanted to, I never grew up saying,

I want to be Mr. Olympia, just never was in my cards. It was always an after effect. But what you just mentioned, as far as getting ready for preparing for business and everything else, this has completely gotten the way. Completely. Like, you guys just asked me prior to turning the air on. So what's your day like? And I go, well, it's fucking stacked, but what am I going to do? I'm not really sure because I have,

I've got a such a schedule that I'm supposed to be keeping and timelines that I'm supposed to be reaching for software deployments and different things that I'm doing for my company and business development. But I find myself in the last two weeks not doing almost any of it. Just being like kind of just going through this whole thing and a fog. And it's like, I'm not a peak performance from a mindset. I'm not peak performance for the energy that I need just being quick and just being the business person that I am. And it's taking away. So when I say the ends justify the means, they do not in this case.

Yeah, well, see, I appreciate your honesty because I think, especially on Instagram and on social media, we talk a lot about fitness, quote unquote, professionals who compete on stage and they present themselves as, this is how you get fit. This is how you get healthy. But you're being quite honest and you're saying, look, this is not the healthy way to do it. It doesn't feel good to train and eat this way to look a particular way versus training more for performance and health and those types of things. Health and feel good are two different things

versus what I'm saying. I'm an extreme person right now, which is put it this way. If you went to zero to one, I don't know which way you wanna call it, or zero to one, zero to 10, I'm at the opposite of whatever spectrum you could think. So like, you know, when I talk about health and fitness

to, you know, people, mainstream, you know, there's got to be some kind of close road to like off the center line, right? You know, most people are probably sitting in, you know, the backside of it when they're saying, like, let's just put 10 is the high, you're extreme athlete, 10, zero, you're, you're a couch potato, don't do anything. Okay.

You know, we got to probably think that mainstream lives in the, in the, in the threes, right? Yeah. Because we said 70% of people are probably obese. I think that's the numbers that are going back. So, you know, let's get you closer to like five, four, three, but I mean, getting a two and one, you're completely sacrificing. Let me repeat sacrificing your world for this. So that is not something that I recommend to anyone really.

Well, you wouldn't have. Unless your why is completely to be that one. And even if you are that one, just that really do anything financially for you. And if it does great, make a business out of it, but also extend that business long term. That's one of the things that I get so frustrated with my fellow colleagues, they look so short term. You know, what is their long term goal? I just saw posts this morning

about Instagram. Instagram's feed actually shutting down the same way Facebook's there. And your your tractions aren't getting the same look. People aren't getting your feed. You know, if I post a picture, you may not even see it this morning. I posted one. You probably didn't see it. So it's the same traction that you got to get. And so soon you're going to have to pay for your post. So congratulations, you got a million followers. And I got to pay for your fucking post. Good job. You know, you did a, um, you know, and I like you to lie

right a little bit because I actually, you know, I watch your paroscopes whenever you had time and you did one just recently after you attended, uh, Troy, my father, my funeral, Troy's. And, uh, you know, it seemed to kind of hit, hit home for you. And it did for me too. I mean, uh, those that don't know,, I talked a little bit about that before that he just passed. Craig was there. And just a killer celebration of life, you know, probably one of

the most unique and special men ever in my life to see the way he impacted people. And it really makes you like you said, reflect on what are we all doing this for? You know, I got to be honest, I'm invited to the show or his celebration of life. I'm going to call it because it's not really funerals in my opinion. The way this whole thing went down, it was really amazing. I've never been to a mass or a ceremony or anything like it that just, you know, just showcase somebody is such a high level and then made you want to just be more. And quite frankly, I just took that message home with me

and I was just like, I'm not living up to who I want to be. You know, I'm living at a high level, but there's more to be. I could be a better husband, a better father, a better friend to my friends. I mean, should I haven't called you guys? I mean, I could even do that even more. You know what I mean?

Like, there are just so much many more levels that you can be more to somebody. And so, yeah, it's tough though. When you, when you think about, and that's a great point, because we all consider ourselves good friends, but that's one of the things that I love about all you guys is, if I didn't hear from you guys for two, three months, it would, I wouldn't have less love for you.

I just pick right back up. Yeah, we pick right up. And I also know what maniacs we all are. We have these, these huge goals. But then you, you get, you kind of get stopped in your tracks when you see that. And it makes you ask like, well, why do I do all this crazy stuff? And why am I such a maniac to be successful and things like that? When man, I care more about that. When I pass and I go, I want people to remember me that way on how I made them feel in the

lives that I changed, not by how successful I was or what I accomplished in this world, but the people that I impacted and it really makes you reflect and think about that. Well, it's interesting too for me to see like your whole demeanor change, like becoming a father and everything, because I know for me that was like, it was just a huge milestone where you do,

you have this sense of like reflection, you know, like, what am I doing right now? Like, what are the important things going on in my life and let me just start to zero in on that and You know even friendships like if they're loose friendships like you start to to realize Like is this is this really like where I want to put him all my energy into and like who are the people around me? You know, I want to associate myself with more exclusively and then I just got the sense of urgency like, oh my god, like, okay, my work ethic just like went

through the roof. And I was gonna ask you about that. Like, do you feel this like sense of urgency now, even more so being a father? You guys know I'm moving to Tennessee, right? Yeah, I just heard about that. I don't know if you could say, I went to more extremes in that situation that you just brought up. Yeah.

Yeah, it's just, it's life opening and it certainly alters your perception and priorities. There's friends that I've had in the past, as of recently, I basically just asked them out of my life and I was saying, these friends aren't helping me. If anything, they're hurting me. They're going to bring me down in some aspect or they're not just going to, I'm not going to travel this journey with them. They were, they were temporary. And let me put them in a temporary box. And maybe I'll pick up and I can go party with them or something like that or and that's cool. But you just got to prioritize and box people and say, okay, this person can help me here.

This person can help me here. This person's an emotional support. You know, just so you got to just put people in these little places and these little zones and know who they are. Like I'm a pretty good judge of character, like right away. I'm like, I like you, I don't, you know, I can like, meet you for a second and be like,

yeah, you're gonna, you might be in my life and you're not. But you gotta figure that out because there's gonna be a draw to your life. And when you have a family and you're pursuing greater things for the benefit of not just you anymore, your family, your kid, you gotta figure out who do you wanna bring around these people to, that matters a lot. So, I just think like that.

I just think like, I don't even to expose my family to certain people anymore. It's like, you know, just just trying to get clarity in the whole. No wonder I haven't gotten invited over any of that. Let's talk about making sense. Let's talk about training for a second. Are you, as you're training different now, because I see you posting exercises and stuff. I wasn't super familiar with how you worked out before, but just looking at some of the stuff that you've posted more recently, you seem to be doing different types of exercises and movements. And I hate to use the word functional in this, but it looks like you're doing some, you know, you're improvising a little bit and doing different type of exercise. Are you, have you changed

some of that stuff? And have you seen any results from it? I'm always unconventional. Let me put it that way. For the beginning of time, I've always found myself doing things that others would look twice at. I wouldn't recognize that I'm changing, but I am trying to work on some overhead stability because I know where I have lacking issues. When you see me post certain things, you can hashtag CraigsGymHacks and see a bunch of

the weird stuff that I've done in the past. Some people might say, oh, those are stupid. Some people might say, hey, you didn't need to do it. You could do it a simpler way. But if you're going to be in the gym for an hour or a day, six days a week, it's going to get boring after a while if you continue to do the same things over and over. So I like to improvise and provide variety. So for me, I'm always looking for different ways

to hit a different muscle for just variation. You know, I don't know if there's a lot to it, the science behind, you know, hitting a muscle from a different angle, but I gotta figure, I gotta, the body's, you know, not gonna adapt to something repetitively. If you provided just a new stimulus, maybe there's something to it,

but again, now we're cutting hairs. I'm not gonna get into the small specifics of it. It's really just mentally for me. I like doing things a little bit differently. So my training now, I'm actually following my new version of 30 days out that I'm creating. I launched this one on bodybuilding.com in 2014. It was an extreme cut trainer that I'm creating. I launched this one on Baudibaldon.com in 2014. It was an extreme cut trainer that I lost like close to 20 25 pounds. I think it's 23

actually in 30 days. I'm really gonna be doing the identical damn cut. However, I started from a way bigger. I started from 236 and cut down like two 15-ish or something in that range, which depending on where the water was when it came out. I started to 25 to 26 now and have to go which depending on where the water was when it came out, I started 225, 226 now, and have to go another 10 pounds to the lower. So it's a little bit different, you know what I mean? With a much more muscle on you probably

than you were before too, I mean, it's a whole other level. It's a harder game this time around. Calories are even lower this time around for me. So, and the problem is I'm filming, like last time I got ready for my wedding in 30 days, and really there was no repercussions if I didn't hit it.

I did have a photo shoot that ended up happening while I started that cut that I ended up shooting for Muscle Mag Magazine cover, but it was like a net benefit of doing it. This time around, I'm on stage to get judged by everybody. That's when it really, the pressure's on for me. And this is the first, is this one of the first?

This is the first. What is the classic, right? It's called a classic. So a lot of people will be looking at this. All eyes on you, right? So it's one of those things where I can. Just the very first classic or what? Pro.

Pro. Pro. And for years, you know, I've been the one crying in this division about saying, hey, let's lower these shorts, let's show what we got. So I'm definitely gonna bring that to the stage. I'm not worried. Well, that's a plus for you big time.

Because your legs are, you have pro bodybuilder legs. I'm not worried. I mean, someone's gonna stand next to me and they're gonna have a problem matching my legs. I don't give a shit who you are really stated. Especially in it. My upper body shrinks like crazy when I bring it down. Like my arms, I just did a back post the other day on Instagram and I was a critique of myself and I'm like, yeah, my arms are under size

and comparison to my back because I got a big legs, I got big back. So I could dwarf myself. So I got to learn how to pose it. You know what I mean? I would look at, have you looked at old Dorian eights posing routines and stuff? Not Dorian, I looked at like Bob Harris

and some of these other guys. Well Dorian, I mean Dorian had a torn bicep for half the Olympias he won. His arms were never that massive compared to his back and his legs. He was known for that torso and leg thickness. And he was brilliant with the way he presented it on stage when he would go up against guys who,

like Fleck-Sweeler and Kevin LaRoni who had these amazing, you know, delts and arms. And he would blow him away because, I mean, let's be honest. Legs and back, that's a big, big muscle group. And if you can present them in a certain way, you'll make the guy next to you, look him away because, I mean, let's be honest, legs and back, that's a big, big muscle group. And if you can present them in a certain way, you'll make the guy next to you look like he's, he belongs in a smaller weight class. Yeah. You know, I'm saying. So I would say during the eight, so probably a good, good guy to look at for sure. Yeah, for some reason the arms just never grow. I don't know much. I don't that. Don't do that. Don't do that. Don't do that. Don't do that. I'm just making a funny point. They just don't do anything.

Well, you know, I don't really think you say that about yourself. It's funny. And of course we're all critics. We're super critical. We're so. Yeah, we're super critical. You don't have small arms. You just have, you have a massive fucking back in legs. Just overshadowed by this.

Yeah, that's, that's, that's all it is. It's not that you have small arms by any means. It's just that. Is it when you have that massive of a back and a core, you have a solid core, which is, I mean, look how you've been able to train. I mean, I've never seen anybody else do jumpsclaws with 315 in my life before. You have built a core like that

and you've built a strong back and legs like that. It just, it doesn't mean you have small arms. Well, I hope this division appreciates that. Well, that's what you get a whole for. Because the whole trimmed in like skinny waist thing, I doesn't mean you have small arms. Just, well, I hope this division appreciates that. Well, that's what you get a whole for. Because the whole, the whole trimmed in like skinny waist thing. I don't know. Yeah, I'm really, I'm curious to how it's going to go down. It's bullshit.

I'm not going to find out too long. It's going to be kind of like a one and done for me. Like, if, like, let's just say if I win the show and this is a hypothetical, I don't feel like I have a good, a lot of love in California compared to where I placed in my last show. So assuming I win, let's just put it this way, then I go on to the Olympia. So then obviously I will do that. But what place do you have to get to qualify for the Olympia in this first?

Yeah, and then if you get like second or third, you get some points towards it. But, you know, I'm pretty sure from where my head's at right now and everything that's going on business-wise for me, it just really doesn't make sense for me to be a competitor post-it-show. I did this me to be a competitor post the show. I did this show honestly just because they shorten the shorts. For no other reason, I was done competing. I don't know if you guys knew, but I was done competing.

I was like, I'm hanging it up. I got so many things going on with business that I need to focus and do that. But they threw a wrench at me last year and they said, hey, we're gonna come out with this division. I go, here we go. out this division, I go. Here we go. So you talk about the shorts.

It sounds like me. So physique is board shorts. This is, these are not, it's not the typical posing trunks, like the speedos that they wear in bodywear. No, it's like box of breeze, but a little shorter. Got it. Okay, so strided glutes, nobody's gonna be able to see that. If you hike them up, you can, but no,

no, you can't see stride glutes. Yeah, because I'm wondering if they take away, you can see the tie ends like, I'm going to wear my inshore. I'm just thinking of your strengths, you know what I mean? Because I've seen you get real lean, especially in the lower body. So just trying to, you know, come up with maybe more ideas. I mean, at the end of the day, it's really going to come down to judging, you know, it really will because, and you would hope that because it's classics and anywhere we're going towards

that way, it's supposed to be different than men's physique that somebody with a solid core and legs like Craig, that would bowed well. You know, we'll see though, you know, we'll see if they're just looking for a little bit bigger men's physique looking guys or they're looking for some bodybuilders in the show too. I don't know if you heard Stan McQuay's in here this time. Oh, really? Oh, really? I think some guy Doreen, I don't know, I just saw like muscle contest just did a post of some of the guys They're gonna be in it and I was surprised some big bodybuilders I mean, I've competed against some crossover IFB bodybuilders that came into physique because they were just after the fact kind of retired once

It's you know still keep it going so I assume we're gonna see a lot of that too Yeah throughout the throughout the season and they got a bunch of shows We're actually in the Olympia this year too. I know year one physique never made it to the Olympia, but year one classic is going to be in the Olympia. Interesting. Can we dive into a little bit like, you know, share about like your being your sponsor by bodybuilding.com. If people don't know that already, obviously you should. If you've ever been on the bodybuilding.com scene pictures all over view. What is that like right now

going through this? You talked a little bit about it. What exactly do they expect you to do? What are you creating right now? Is it gonna be, what's the name of it? Is it Fury? Is that Fury? Is it Fury?

Well, I'm not a, they didn't, you were doing talk about it. I could talk about it. It's not theirs, it's mine. Oh shit, oh okay, I thought. I'm producing, I'm post production, I'm doing the whole thing. I'm pretty much the editor chief

Well, I wonder there's so much and I work on yeah Yeah, I'm doing the whole thing. I The first one I set up all my camera angles. I mean, I work with two to three cameras So like I'm a crazy person when it comes to what I do with my cameras Like I don't know if you saw some of the teasers I put up But they're much different than most people and when you see them you're like dude How many people are working on the set? It's me.

It's me. And it's actually something that I'm considered doing is a career after this, because I'm like, I'm good at this. You know, it's like, you always want to like do things that you're good at. And I actually have some of the passion for it. Like, after when I'm putting, I'm cutting things up, I'm like, all this is coming out great. I like the way it's looking. So I actually did get some dollars to help me in post-production make things a little bit better than the skillset that I currently just was able to acquire myself.

But you know, I use like Final Cut Pro. I mean, I have the Photoshop. I mean, I also have a photo editor who does my Photoshopping for me too. So I have a small team that I do work with. But for the most part, I'm created, developed, authored this whole project and shot it. So go ahead. So what are the parameters? I mean, how did they say, just film yourself and then put it in? I mean, who?

What parameters did you have? I mean, you're putting bodybuilding.com as you want to put it out. No, they're not. Oh, they're not. Oh, I think. Oh, there's not there. Oh, yeah.

Given it to him, I'm going to monetize this one because I couldn't monetize the last one. Oh, so sorry, guys, you got to pay for this one. Oh, I think this is not theirs. Oh, yeah. Given it to him, I'm going to monetize this one because I couldn't monetize the last one. Oh, so sorry, guys, you got to pay for this one. Oh, okay. Gotcha. So many people, I just got, I got so pissed. I was on Instagram the other day, and I did like a little teaser to this

and 30 days out version two coming. And people are getting the hint that it's not going to be on bodybuilding. And some dude was like, oh man, sucks. The last one was great, free or something. I'm like, what the fuck, man? Do we not have a right to make money in this business? I mean, this is what we do.

If this is what we do, we continue to bust our ass. Like, it's not like, you have a job, you most people work nine to five, or they do whatever they do. We don't take that route, so we can create things. Like, I'm a creator. This is what I do. I do fitness stuff.

I give programs and training manuals and I'm getting away from that and some point to hire the best of the best in the future with my company, Metron, and then work on how to, we can get into that in a minute. But I'm gonna be morphing out of that. But for the time that I've spent my energy

and the efforts that I've done, should we not be rewarded? It really pisses me off when like, there's a book out there, buy an author and people go buy it. They have no problem with that. There's a dinner that you want to go buy. You go buy it. There's a shirt on the rack. You want to go buy it. But when it comes to fitness information because it's so fucking free and so readily available, people get so mad when they have to buy it and piss me off. Oh, it's like when people get on your page and they start trying to tell you what you

should be posting to. Well, give us more videos of this you need to post more of this like Bro, you fuck you dude. You know what it takes time out of our day to sit down video edit clip do all that stuff right up Write up content telling me explaining all the detail and science behind it And like seriously people should just buy your stuff just to support you even if they don't even do it like seriously Like all your mind pump fans should have a button, all your books just because they listen to you and you've entertained them. And it's like a bum on a subway. If they entertain me, I would give you a dollar. If you don't entertain me, if you don't do anything for me, I'm not gonna give it just because you begged for it. But if you

were listened and you are entertained, are you not entertained like a, you know, you know what I mean? Like you should be paying for that service. Well, I think there's gonna be a lot. Look, there's gonna be people who, you know, want things for free, but there's gonna be a good percentage that want to support you. And you have a loyal following like that, that are big craig fans, that you know, we're all just cousins.

Here's the deal, here's something that we've learned since starting Mind Pump. Because Mind Pump now is a little over a year old. We started back in January. And one thing that we noticed, and it took a while to get the ball rolling, but we over-deliver. So we do have products, you purchase, we have programs like maps, you know, different maps programs in our, you know, our guides, like our nutrition guide

and our fasting guide. And we, but we over-deliver. So when people do finally make the leap and see how can I invest in a fitness product or program, it's way better than the free shit that they could get. And there's way more support. And we over-deliver and over time, you build up this loyalty and this trust where people know that they're gonna get way more than what they pay for. And I can say this with all,

to all the mind pump fans who don't know Craig, Craig's that guy, he does that. He over-delivers. Well, you just heard him when he's talking about with his camera angles. Like how many guys just take a video, you know what I'm saying? Like how many guys actually take the time to shoot three different angles cut it splice it

Edited most these dudes just they even read the comments or even read the comments on their social media Like you know crags out a pretty huge following on there and he reads what people write and they ask him questions He'll answer most of the time so That's over delivering and I think with fitness because there is a lot of free shit out there It's not a lot of good shit. Yeah, it's shit a lot of the free most of the free stuff I've seen is garbage Yeah, so you know if even if it costs a little bit you're gonna get way better results You're gonna get way better attention way better helping guidance and a better product and it's totally worth it Look, I'd rather I'd rather invest a hundred dollars than then take ten dollars and throw down the toilet

You see what I'm saying? Yeah, you were just you're you're recently reading something I'd rather invest a hundred dollars than take ten dollars and throw it down the toilet. You see what I'm saying? You were just, you're recently reading something. What were you just reading in nutrition now? You had one of them? No, no, no pain. Yes, yes, yes. Share a little bit about that.

Yeah, it sounded like you had a little bit of a paradigm shift with that book, because you posted about it. I was listening to Lewis's, Lewis Howe's podcast. His is the school greatness. Just see interviews like a lot of big name, just a lot of big name people that have been successful. I mean, he doesn't stick to one genre. He's in sports, he's in business. So, you know, he's kind of making a name for himself.

But one of the guys that he had on was his doctor, Osborne, I believe, and I listened to the whole thing. And it just brought up a lot of things that I didn't realize. You know, I've never, you know, I only knew so much because I only did minor research as far as like, not paleo, but gluten-free. Right. And apparently, gluten's in a hell of a lot more things than we thought. You know, even the gluten-free products that we see on the shelves, he goes to explain

that there's only a specific gluten that the FDA regulates against. And that gluten actually is in like anything that's grass for the most any Grass proteins. So he's even saying you can't have brown rice. You can't have like he goes into wheat. He goes into like Everything and he's like if you completely reduce gluten from your diet You're gonna see a lot of autoimmune diseases, you know come down like there's a lot of autoimmune immune diseases come down. There's a lot of autoimmune diseases that are out there that are caused from food. And the more that we don't think about food,

the more pesticides and everything else that are going on behind the scenes. So you've seen me buy more organic as a blatant of organic clothing on my thing that time. So I'm getting into, it's not so much holistic, right? But just more organic, I'm trying to watch what's in the body. It's been a way.

I was in a knucklehead like most of these people out there buying the cheapest chicken just because I, you know, it's all on that. It was all about macros. Exactly. Protein fat carbs and calories. Did having a daughter, is that what sparked you to look deeper or is it because you're always trying to grow

and change and learn anyway? I was a little bit of both. I mean, quite frankly, my daughter has a bunch of issues right now as far as intolerances, like Wendy's on a ridiculous diet, no dairy, no cheat, no dairy, no soy, no egg because she has an allergic reaction to these things right now. So she's become more of aware of it and as a family, I guess it maybe just hit the radar, but truthfully I mean it's just it's just self-education. You always if you're gonna stay in

this game and you know be someone who speaks from the top of a Microphone like we are now and provide advice. You better know what's going on. I love to hear you. I want to applaud you because you look the way that you do. You're in this industry in a Cosmetic way and in the sense of you compete on stage or maybe just this one last time, but you've done it in the past and 99.9% of people like you are 100% about macros and calories and that's it. And they don't want to even acknowledge. I got in a debate yesterday on some,

if it fits your macros page. And the guy on there was saying how, as per tame, perfectly safe, drink it, you know, have it all as long as you want, not gonna affect you, I got him to say in writing and I asked him, I said, so what you're telling me is if someone consumed one to three cans of diet so that every single day for 10 plus years that they will not suffer any adverse effects whatsoever. And he's like, no, it's

like they're so stuck in this, you know, in their dogma that they're not even seeing the emergence of science that's coming out or the science has been down the past that's proven it wrong. And I applaud you for being open-minded enough to do that because in our industry, or especially in the bodybuilding physique industry, they want to ignore that shit. They don't want to talk about it. Well, one thing this book said or this podcast said, and this is probably what hit me the most, he said, look, you can have your food, right? You can have your paleo diet or you can have whatever your your your your we in it. It's not going to affect you today. You're not going to see an adverse reaction today. But what's going to happen in 20 to 30 years down the road? He's like,

so many of these things trickle there and they're a long-term effect of you repeating the exercise. And so if you're doing this negative thing that might be on the schema things in the long run, you know, maybe it's taking a percent a day. At what point does that actually matter? And that was the cause of you coming down with this disease or this cause later. My mother had stage three breast cancer. She ended up beating it. But I got to think that some part of that had to do with the foods that she was eating and all these things that are talking. How many times do we see these articles that, oh, this food causes this, this food causes this. I'm not looking the other

way anymore. I'm actually researching and trying to understand a little bit better because quite frankly, there's so many things that are going on, and we just trust blindly that society and at the food and that the things that we're eating are healthy for you, but you shouldn't, you should always be a little bit skeptical. Because it's changing, it's changing.

It used to be where we focused heavily on providing calories and mass production of food because for most human civilization, even organized human civilization, the problems that arose from food was lack of vitamins and lack of calories and lack of essential fats and proteins. And that's what caused problems. Like, we go back three generations,

people were three, four inches shorter because they didn't get like basics, right? So what we focused on was we focused on mass production, produce food, produce calories. We focused on crops. We knew we could grow the hell out of corn, soy, you know, wheat, and that's what we subsidize and what we pay for. Like your tax dollars, a lot of your tax dollars goes to paying for these crops. That's why they're so cheap. Now that we have all this food, now that it's not an issue, like nobody's starve is anymore. I mean, I'm not trying to be, you know, I don't wanna be a dick.

Of course, just people in America were, you know, not having enough food is an issue. But the main issue in America is now obesity and autoimmune disease and chronic illness. And I'll tell you something, like, we're all relatively the same age in this room. Can you, do you guys remember anyone in your school, maybe you remember one guy or one girl in your school

that had a peanut allergy or an egg allergy? It was fucking rare when we were kids. Now, and you're gonna see it now Craig, now that your daughter's grown up. Oh my god, yes. Dude, there's entire classrooms, peanut free, entire schools, nobody could get down if you come in with some planners.

My last, my son was, he's at a different school now, but the school he was at before nobody in the entire school was allowed to bring anything that had nuts in it. The whole school couldn't bring it. So it's becoming a little bit of an epidemic and when you talk about auto immunosies is they're exploding. Now I'm not you know there's definitely a correlation. I'm not making a you know a hundred percent here observation, but, you know, these foods, these genetically modified organisms, these glyphosate that we spray all over them, you know, that didn't really start hitting the market till about the mid 90s, and in a very short period of time, they became, they dominated. Now, anything you buy that doesn't say organic on it, you're about 80 to 90% chance it's got some kind of GMO

in it, and it just so happens to coincide with this explosion of food allergies and children and autoimmune disease and all the different things. And we can sit around and ignore it, but I don't tell you something. If you're a physique guy, a bodybuilder guy, and if it fits your macro's person, and you're on social media, and you're doubling down,

and you're like, no, it's fine, it's healthy. You're gonna look like a fucking idiot in about five years, because this shit is coming out, and the market is responding to all this stuff. You go to the store're like, no, it's fine, it's healthy. You're gonna look like a fucking idiot in about five years, because this shit is coming out, and the market is responding to all this stuff. You go to the store, it's not hard to find organic food anymore, but it was five, 10 years ago. Right.

Isn't there an 80, 20 rule with organic, too? Doesn't it have to just be 80% clean, and then there could be some kind of 20%. There's some kind of rule with that. It's unfortunate. It is unfortunate that it's difficult. I'd say your best bet is, and it look, no one's perfect, okay, and I don't want to stress anybody out.

But your best bet is to eat foods that don't come in a box, that aren't packaged. Eat foods that, okay, they say organic on them, but also foods that can handle, if they're not organic, like avocados, for example, give an example. And avocados got such a thick skin on it that even if it did get sprayed with something, the likelihood of any of it going into the part

that you eat is much lower. And then some foods that are really sprayed the shit out of with pesticides and stuff like that. And you gotta kind of look at those and stay away from them, look at the food that your food eats. And that kind of stuff, it's all over the world. It's all connected to it. I mean, even locally, like one thing is just like visiting

like local farms and things like we've, we've actually taken my son to a couple local farms and just, you know, buying food there and making that like a somewhat of a priority just so that they get connected to that process again. And then also like you know, like you see the process firsthand and this isn't just a label, this isn't just a package because yeah you're right Craig there's there's tons of marketing ways

that they spin you know to fit within these parameters. And that's the game. The game is always these buzz terms. The game is always like these these these little ways that they can kind of work around the system in order to sell you. So... Well, we've talked about before, like the dream would be, you know, and you're getting ready to move. And maybe you'd have the place to do this. I don't know if you've already started how shopping or not, but I mean, I would love

to grow like 80% of my food, you know, your vegetables and your fruits growing in your yard, you know, you go and you buy a cow for like the year. You know what I'm saying? And you literally go and see where it was raised and to make sure that it's not getting shot up with a bunch of shit. And then you freeze that shit and you keep that. And that's what you look.

I mean, that would be obviously the ideal. Now realistically, not everybody can do that. So just like Sal was saying, you're trying to make his best of choices as you possibly can. But I'd tell you what, man. Just being aware. I mean, I never had ps what, man. Just being aware. Yeah. I mean, I never had psoriasis until I was 25.

25 psoriasis comes out of nowhere on my body and starts showing up all over the place. For no apparent reason, I have no idea why it showed up. I do know I did a lot of crap. I ate a lot of shit, a lot of bars, a lot of freaking artificial shit, a lot of diet coaks, a lot. And I mean, I could easily drink one to three diet coaks in a day, easily could eat one to two bars in a day.

And I did that for years in the fitness industry. Now I looked decent, I kept myself in good shape, but then something like that comes up. And then now that I'm so much more aware, and I start to play with my foods, and I notice when I take those things that are my diet, all of a sudden it suppresses my psoriasis. And that to me is such an,

and I know that's correlation, that's me, and I know that's a huge study for everybody, but to me it's so obvious. There's a lot of anecdotal, a lot of people. I'm a lot of anecdotal. Think about it this way, guys. We're now all in our 30s, right? And we all have a lot of friends who've been in fitness,

taking supplements, working out, only focusing on macros. I have a lot of friends now. Now that we're in our 30s, a lot of people now who are telling me we have gut issues all of a sudden. All of a sudden, I can't eat eggs. I used to be able to eat eggs like crazy. Yeah, like lactose, all of a sudden.

I can't eat, oh, I can't, protein power's fucked me up now, but I used to be able to have them all the time. Like this is not a coincidence, man. This is some shit that's going down. And I'll tell you what Craig, you're actually, I know you're doing this for the right reasons, but from a business sense, you're also being pretty fucking smart because in about this, where the market's going, dude, and about five years, you're going to be the ripped buff dude that also talks about

this stuff. All everybody else is still, you know, sounding like it is. One of the one of the things that I always, I loved about Craig since the day I met him and stuff. I mean, we, yeah, besides the absolute, I'm super jealous of that. That's why I don't like it. I don't have jealous because of that. No, when we, when we first met, he was the first pro guy that I had ever met that was competing and just his outlook on it and his mentality and very similar like us. Like, you know, we never claimed to know it all and this is science. It's evolving. It's changing. So we. Like, you know, we never claim to know it all. And this is science, it's evolving, it's changing. So we're always, you know, one of the things

that's great about all the men in this room right now is that we're open-minded enough to be always searching for more information and learning and not tying in ourself to a certain diet or certain way. He's always been very careful about, even like when you ask him about his training, you know, he's not someone to be like, oh, I follow this way only or oh, I eat this diet.

Craig is one of the, I mean, literally, probably 1% of the 1% are out there that are body builders and stuff that actually talk like that that are smart enough to know that I'm not stupid enough to say that this is the way or the only way of doing things. I'm trying this out. I'm experimenting with this. He just ran ketogenic not too long ago. Sal's doing it right now. I'm doing a modified version of it. And really really it's learning about your body. You apply things

like that. You read a book. You learn some stuff that's good information. You want to apply it to your own body. See what it does and learn and continue to grow and evolve like that. It's just that the industry needs more of it. So I hope I know you say you're changing some things and maybe moving on and stuff. I hope you don't completely leave because I really feel like the industry needs guys like you, you know? Well, as far as business goes, I mean, I guess this is how I want to split it, just so you guys are aware.

So I talked to all of you guys about Metron. I think Justin is the only one who followed through with a real point. So let's just put this, I'm going to put it this way and don't take offense because it's impossible to guess take offense. But all the fitness programs are out there, maps, HVT, 30 days out, all of them, they're fucking ice cream flavors of the same ice cream, right? No matter how you slice it, it's a fucking ice cream and it's just a different flavor in the game.

You train this way, I train that way, it's gonna be this different, this science, this whatever. But what's changing for me and what I'm doing to accelerate that is saying, OK, I'm going to go look for the coaches who I feel have the best the best reasoning behind what they're doing and allow them to use our software system, which is a stimulus factor. So basically, now you're training it is specific stimulus,

which is probably the main thing that's going to get you a result in the end. So the platform that we created metron is basically a way for a coach to implement their system, their style of training, their modalities, into a software that's going to basically allow their users to train with this specific stimulus. So now you're going to train at a specific weight. You're not just going to say go to the gym. It's kind of like the guys that know periodization or these schedules.

Like the power lifters are really good into this because they know the specific ways to get stronger at each thing. However, you don't have to go to that extent. You just say, hey, if I want you to train at four sets of 10, what is that 10? Is that a 10 rep max? So your 10 rep max is 100% or do you want to train it at a 90% ref? So 80% max. So we're able to put that in there.

So now when you make your training for your clients, they actually just see the number on the scale or the number on the weight. So don't even have to think anymore because you actually for it, you actually have found out from doing either an assessment or from their previous test of doing that, just if it exercise and equipment combination, you know, the specific strength of theirs. And so we're always working like there was a, the CEO of under armor just came out with a state, a statement the other day. And we're, I guess we're just working like there was a The CEO of under armor just came out with a state a statement the other day And where I guess we're just nipping at their heels But he said why do we know more about our cars and we know about our own bodies?

Well, I put it this way. I was in Tennessee and I had this like piphany I was sitting in bed. It was like three o'clock I couldn't you know the time change was like messing me up and I couldn't sleep I was just like rambling my thoughts and and I said you know what when I was a football player and I used to do sprints We all did sprints together. The whole team did, right? But that was completely ass-n-i-n-i-n. Why did not the running backs run with running backs?

And everyone broke off and they said, why are we not doing it? Why are we not just doing 10 or 12 or 20 or 15 or 12? Why is it not a specific number like 13 or 17? Because that is the maximum that this group should be training at the specific stimulus for them to get better in their their career not this generic number. Um, you know, when I'm doing a bench press, why is it usually like, hey, do five reps, do 10 reps, do 12 reps? Why isn't fucking 13? Why isn't 15? Why isn't 11? You know, what I mean? That's what I'm getting at. People are round these things up and make it too cute. And that's when I'm getting at people around these things up and make it too cute. When analytics. There should be specific sequences.

You should be stopping at a specific number like go run a mile. No, go run a mile point two three. You know what I mean? Because that matters to what your VO2 maximum and your threshold is. You know what I mean? Like, and we're on the cutting edge of trying to figure all that stuff out through collecting data from the coaches. So when I'm moving on, I'm saying, I guess, I don't know how I got in this tangent,

but I'm taking all of my training programs and putting them in a metron so I can start collecting this data, which I've already found out on heavy volume training. I usually have people basically pick one weight and I wanna see kind of what their degradation is. It's not really the factor, it's really just their fatigue factor,

but I would have them lift a maximum of, say, 18 reps. If they can get to 18 reps or something very close to it, you keep that weight. Then you rest between, you know, specific two to three minutes or whatever, and then repeat the exercise and repeat the exercise, but you don't lower the weight. So naturally your reps are going to come down. What I found actually is between rep one and rep, or between set one and set two, there's a 15% degradation of reps. Between set two and three, there's a 5% degradation.

Three and four, there's like a 4% degradation. That's nerdy shit, but I'm into it. You know what I mean? And I think that's what we're going in the future of all these wearables and everything. We're in Silicon Valley guys, I mean, you gotta use what's around you. My partner is this technical genius.

So, you know, we're figuring all this stuff out. So all these wearables are gonna help us get to their faster, but in the future, you're no offense, but coaches are gonna be very Limited I think the coaches that exist are gonna be the guys in the gym showing people specifically They're gonna be the ones interpreting all the data They're gonna analytics, right? Sure, but they're gonna have to show you the path because not you might be able to just get a thing But an exercise you're gonna have someone correcting them

But I think the online training market is gonna be wiped out in the future. Oh, I think so too. Well, here's a deal. I mean, one of the things we encourage when we develop the maps program, maps, the evolution, there's no, there's no format. No, we put sample routines on there based on our experience, but we totally encourage modification and then we create a forum, and that's what we do in the forum, as we listen to what people's mods are like, how they modify the workout, what works best for them,

because we know as personal trainers, what you're saying. So what you're saying is something that personal trainers have been training a long time understand is that those individual factors play a huge role in how somebody will progress. You're just trying to use technology to do that. And up until today, that technology hasn't existed. But now it's made a huge leaps of mountains. Bro, 10 years ago, we had heart rate monitors. to do that and up until today that technology hasn't existed. It's a lot.

It's made a huge leaps of mountains. Bro, 10 years ago we had heart rate monitors. I mean, they didn't have things that could really analyze and measure these types of things. And you can write charts and stuff, but it was still such an individualized thing. But we've always encouraged that. Modifications are extremely important

and really learning your body. One of the things that we constantly hammer on mind pump is to listen to your body. I don't care who you are, you can follow a program that works great for someone else, but if you don't listen to your body, it might not work for you. We know that progression is not linear, that's why we've talked about that many times. Yeah, it's just a whole path that would like to win their 531s and all these, like the formulas that we had. And I said, this doesn't make any sense. Between rep one and rep two, there's a specific actual percentage of increase that you're supposed to know if I did two reps at 300 pounds.

What does that correlate to? Well, what happens when you get it to 18? It's the same linear progression, but I gotta tell you, 18 reps, time under tension, lactic threshold, oxygen, V2 max. It's a difference, it's a different world. So it's a slope curve, you know what I mean? Yeah, no, it doesn't work. It doesn't, it's a different world, so it's a slope curve, you know what I mean? Yeah, no, it doesn't work.

It doesn't, it's not perfect clean lines. And the more data you get, the more likely you are to come up with something more accurate for the individual. But there's so many factors. I mean, God, it's gotta be daunting to come up with that kind of stuff because I think about all the factors that affect. Oh, just for heart rate variability.

I mean, that was the, exactly, you know, that's part of like trying to analyze all these different stress factors that are going to contribute to all these minute variables within your day that your heart rate is an exception. Now Justin, the heart rate variability you had said a while ago off air that they basically said, oh, this is a lot different than we thought it would be or. I was experimenting with it. In the numbers, it didn't really correlate to the feelings like some of my athletes were

going through this. And so that was the frustration on my end is that I feel like it could get better as far as like analyzing whether or not the energy level there was at the intensity that was projected. So there's so many factors like the mental factor. You know, I could, my body, your mood, you know, like people you run into, what you ate, you know, the previous night before, how much sleep you got, like it really just, it affects everything on such a minor level

but on a big level when you start to aggregate all that. Well, think about it this way. You could literally have a single thought in your mind and it will affect your performance right then and there. Like, you know, Adam, you just had a horrible loss in your family, right? You could be ready to work out, mine clear, I'm psych, boom, you think about that.

And, you know, it's so new in your mind that it's gonna affect you that second. Even though all things are awesome, I can tell you right now that, I mean, I just had this conversation with Katrina the other night and I was laying in bed and just kind of frustrated and, you know, with my workouts and my training and everything that's going on right now. And she's like, why are you, if said you look great right now, you've been dialed. I said, that's why I'm frustrated.

I'm fucking dialed right now. Dialed nutritionally. I'm perfect on my workouts. I'm tracking everything that I'm doing. I'm fucking dialed right now. I'm dialed nutritionally. I haven't. I'm perfect on my workouts. I'm tracking everything that I'm doing right now. But because of all this stress and everything that I've had in my life the last four weeks, it's, I can't get it to go. No matter what, you know, and I'm doing all meditating, I'm resting, I'm eating right,

I'm doing all the things I'm supposed to be doing. But then when it's go time in the gym, I'm seeing a regression. And there's nothing more frustrating when you know you're dialed like you're doing everything You're supposed to be doing but then the body's not responding the way you want it to respond because there are there's other Intangible factors that come into play like when you talk about emotions and feelings and stress and and that's what's going on with me right now And you know we talked a little bit about you know I have to change my attitude my attitude can't be about progressing right now

It just has to be more about actually little bit about, you know, I have to change my attitude. My attitude can't be about progressing right now. It just has to be more about actually de-stressing and it has to be more therapeutic for myself. And so, and you saw me lifting, we lifted the gym the day, and that routine that you saw me doing is so not a normal routine for me. I'm, you know, I decided, okay, well, I'm not gonna let myself, you know, get frustrated that I'm squatting less than I was,

you know, a month ago, I'm not gonna let my dead lift, that is my dead lift down 50 pounds. I'm not gonna let that fuck me up. Instead, you know what, I'm squatting less than I was, a month ago, I'm not gonna let my dead lift, my dead lift down 50 pounds, I'm not gonna let that fuck me up. Instead, I'm gonna switch my focus. My focus now is directly on mobility and I'm gonna stretch and relax. Plus, that's gonna help me with my stress anyways too. It's just opening my body up, relaxing,

thinking about my core, thinking about other things that I can focus on. So I feel like my body may be progressing in a different area, And I'll be seeing it in strife. That's true. And I'll tell you, you know, if you Craig, if with your business with metron, if you can figure this out, that will be a massive breakthrough in the industry. Because at the moment right now, one of the best ways

you could do it for yourself is just to be totally objective, which is very difficult. I mean, there's always a subjective part when you observe yourself. Sure. Like Adam was saying, I'm looking at myself and I personally don't acknowledge stress and that's a problem.

I don't acknowledge it. I'm stressed to fuck, right? But I don't even say to myself I'm stressed. I just ignore it and that's how I tend to handle things. And that's not really a good way to be objective. If you really want to assess yourself, you have to be able to step outside your body and become your own trainer and treat yourself

as if you're training someone else. And I found that for myself at least, to be the most accurate. But Craig, if you can figure out a way to measure that and with analytics, which I know you're busing and ass trying to do, that will be a massive breakthrough in the fitness industry.

We got some things on the roadmap. I mean, even just the way that we calculate your one-rup max is an algorithm and a production on its own. You know, you got to think of what happens if someone throws me a line where they're doing like something way outside there with their potential is. You know, so how do we combat the outliers? And so there's like a 30-day average that we're looking into specifically, then how how do we combat the outliers? And so there's like a 30 day average that we're looking into specifically then how fast do we Degradate given someone down? We also have interest or interest set degradation like example like if you were supposed to come in here and do something like a example, I was supposed to go bench 315 for five and I ended

up, you know, right off the bat hit 315 for three, everything should change right then and there the whole workout should just swap and just go, okay, you're not as strong as you are. Everything's going to get lowered by this person. So basically we're work. It's not there, but it's close. Some of the stuff is there, but that's where we're going. Like, I have all the shit written down and working with the team. We do actually just had a data scientist that we were just talking to put essentially bring bringing him on board to just to see start crunching our numbers and see where all those little things are. I just want wanna interpret that from like,

and tell me if I'm right, as far as like what you're providing, like if I'm going into this workout, what you're doing is you're calibrating based off of your performance going into the workout. And then that innocence shifts the entire workout and then the program as a result. So it should, for the most part,

I mean, per that specific exercise. I mean, you keep telling the system, you're not as strong as you were, it's gonna listen. You know what I mean? It's one of those things where it's supposed to be personalized to you. Everyone talks about these personalized programs. We know what we're trying to do.

So it's an evolving algorithm software. Adaptive, there you go. Yeah, got it. Yeah, that's a big, that's a big mountain climb. Well, no, it's a, I tell you what, if we didn't have, let me just put it that way. It's going there. If we're not doing it, it's someone else. It's like AI for fitness. 100% workout. When you, when you talked about maps, you know, one of the things that we, when we said we were going to create these programs, we were all very adamant about, it can't be cookie cutter.

So how do we do that? And right now, the technology doesn't exist what you're doing we had to create something We had to create a form that still allows us to evolve and change and experience and be trainers and be trainers So it requires so our program isn't like a normal program or someone buys it and it's like off you go see you later It's it requires us still having to be a part of it Which you're you're building something that I would, I can't wait till it's done because that you're gonna be able to plug and go type of deal. Well, the way, the kind of the thing too,

I mean, I've already talked and tried to get these guys on board. I know they launched their own product, but maybe there's a time in the future that they'll join the team. But more or less, what we're also doing is kind of like the bottom of the calm model where, you can go on that website and get pretty you know, pretty legit trainers, you know, they do a really good job of, you know, putting together a good presentation, a good media package for you to follow.

And it keeps people interesting, which matters. I mean, people need to be interested in a treat to start seeing these things. But ultimately, I don't give a shit about that. I want to see the results, right? Ultimately, I want to, you to start a program and get the results, but I also don't want you bored. So we're doing more of like, it's not this program when I say metron, it's not Crack a Purse. You know, I am one of the coaches on there, one of the authors, if you will, creators,

but it's crowd coaching. We're looking for the best of these people in all different genres of fitness because we have the running package right now. We're going to look for a strength coach. We have, you know, me on the fitness side, but that's not, doesn't mean just me, that there's more room because ultimately, you're gonna get sick of me.

I can't say that you're gonna follow Crick-a-Purse or maps or these guys for the rest of your life. You're gonna find that you're gonna just want a variation. Some days I want chocolates, some days I want vanilla, you know what I mean? So what we're looking at is saying, okay, let's put a very good incentive model for the coaches to come onboard

to give us all their information and like this pool. So now a user would sign up in a subscription model and have access to everything. And the way the coaches get paid is they get paid for presenting whoever and get sign up. So it's kind of like an affiliate revenue model, but they would keep their users and get their pay for the existence no matter if they're on my program or another program. And so therefore, that customer is still in the program a year from now, but they're not even using your program, but you sign them up or you got their affiliate link to, you know. So you get that residual, so you can help build a business.

Exactly. So what we're trying to do is just, there's so many guys in this fitness industry, it's just don't have a clue of how to build, right? So it's not that we're trying to help the coaches out. We're really trying to help the users out first, but we are trying to show that there is a model, there is a business behind this. Why should underarm or all these other companies

reap the rewards when you guys are the ones putting in all the effort. So I'm really trying, it's kind of like a give back on both ends. Well, the bottom line is if you create good incentives for the coaches too, they're gonna wanna be there and put more into it and put more. Sure. So are you moving the operation now?

To Tennessee or you're gonna slide back and forth? So Silicon Valley is gonna be the, obviously headquarters, that's where my partner lives and the engineering, you know, staff, we have a team in Philippines as well, but I'm moving me and I'm VP of business development, more marketing and stuff. So I'll do what I do from afar.

I mean, I'll have to fly back for meetings and stuff. We have some interesting stuff coming up. Got a guy in from China this week that's gonna come through. I'll be speaking of Pepperdine right after the show on the 14th, talking with one of our advisors, Chief Physiologist of Red Bull in his class, talking a little bit about Metron and that. But on the other side of live life, my other business,

which I find myself just doing too many things sometimes. And you don't say. Kind of the reason I'm trying to pull back is, live life is more going to be, you know, me speaking, you know, potentially even a podcast in the future. I know we talked about it early on that I was going to figure out and do my own thing. But, you know, with everything going on, I just sometimes you need to focus. I read that book by Gary Keller, the one thing. And, you know, it's just, it just focused on what to focus. I read that book by Gary Keller, the one thing. And it's just focused on what you should do,

not what you could do. And I'm realizing I'm splitting, I'm splitting not hairs, but I'm splitting where people want to go for me for specific things. So anything fitness related that they want to follow from Craig is going to now be on Metron. And anything they want to follow inspirational wise or listen to me talk or whatever is going to be on live

life. So I'll create more of consultation services, things of that nature, and speaking engagements, potential camps and stuff like that. Well, that was a very powerful. So focus on what you should do, not what you could do. See, that guy gave me a little shock there because I'm always focusing on what I can. Like I can do all this shit, so I should do it all versus what I should. Should. Very cool. That's great.

That's really good. Yeah, it's a good excuse. You, the last time when we were hanging out around the pool, you were just starting to take on clients yourself because you never really had to coach. You've always been a sponsor to athlete, always had other business going on. So you never really had to one-on-one coach.

Now that you've been doing that, what's your feedback on that? The only reason I did it, again, was a business thing. Metron does have a one-on-one coaching option. So you're using it to? I am the only one doing it, is a test. I said, let me do this to see if I can make a one-on-one coach's job better.

Got it. And we haven't really engineered past the initial, all the things that I wanted to happen. There's some engineering that needs to take place before we open that end of it up. But our website is going to be updated by probably by the time this air. So it'll be a good time for people to go check that out. It's metron.io. But how was the experience? I mean, I've dealt with it in the past just briefly.

Just when I'd be coming somebody in the industry, it's very easy to put yourself out there and say, hey, I'll coach you, you know, based on my experience. But, you know, obviously there's people that follow, and people that don't. So, I mean, I do get frustrated because if I was to train someone, I would rather train like a really high level athlete. Like, you know, I think Justin has that group nailed, you know, for mainstream and me, I'm happy to just produce you a book and say, I know you're going to just point me 50% of the time. So go ahead and do it at your leisure.

But, you know, for me to hold you accountable and get frustrated every time that you don't deliver what I say, it doesn't, it doesn't work for either of us because you're paying a high price for me. And I'm getting frustrated every time I see your check-in. So, you know, I have some good clients that are following in coming along, but if you're not there watching them, if you're not giving them these extreme things, they're not seeing extreme changes.

You know what I mean? It's like, you got to figure out who your client is. Some clients just want to talk and have that conversation with you and just have access to you. So it really just depends. And all honestly, I would rather not charge people just for access to me, and I would just say, hey, come watch me speak, come hear me listen, watch me on live, and we could do it for free. I don't feel like I deserve that just providing you access is, you know, I'm gonna take money out of your pocket. You know, I'd rather, again, like I like results. I want to leave you with a nugget.

I want to, every time I talk, I want to make sure that someone takes something out of the conversation and I provided them with something like, you know, too many people just stroke their egos and they just want to be these people seen in the lights that I don't care about any of that Like I really truly care about if you're gonna pay for me or if you're gonna watch me Are you gonna do anything you should be taking some cut something that I've learned in my life that I'm trying to articulate to you back Hmm excellent. You talked a little bit about competing again I wanted to ask you like if you had thought about anything else, like in particular, I like.

Crossfit. Yeah. If you're like, I'll tell us about that because I want to dive in. I know you guys love, I know that. Is that why you're working on the shoulder mobility overhead? That's why I figured it out. Straight up, I just find this the most challenging thing

that exists right now. And not that I like to put myself in those precarious positions because I certainly would come at it I think from a different angle. I think I've certainly trained for a year, not in a CrossFit box but more the way I would do CrossFit, like more like CrossFit meets fitness, meets football, meets all these other things.

Higher and Olympic training coach, do all that stuff. Well, there's gonna be probably some interesting stuff to own a tendency that I'll have to get into. They've got training facilities and speed camps and different things that I'll be, there's going to be probably some interesting stuff down in a Tennessee that I'll have to get into. They've got training facilities and the speed camps and different things that I'll be I just like training like an athlete and the closer I can get to doing that and the only and the only game I see doing that is CrossFit, you know, as far as, you know, production wise. And so if there was anything mid-road, like, you know, maybe I'll go do some of these like tough mutters and just do it for time and

get like really, you know, maybe get really active with it that way. But I just had it aside. I just miss being able to train performance, being able to eat per form. Per... excuse me. Four. Four. Performance and not sacrifice everything in my life in between. Fitness is supposed to be there to have fun. You're supposed to do this because you enjoy it, not because you're trying to sacrifice to look a certain way. And I'm sorry if you're out of shape. Yeah, then you you kind of messed up. And you know what guys that one's on you. You put yourself in that position. So now you have to take yourself out of that position. But once you get to a level that you're comfortable in your fitness goals, let's make it fun, not miserable. Yeah, it's a lifestyle. Right. I want to say too that you fit a perfect example of why I do like CrossFit.

And that is somebody who literally wants to compete in CrossFit. Somebody who has a competitive mentality says, and that looks hard as fuck. I want to see how good I could do at it. And you're going to go, and you're already working on mobility. You're prepping yourself to get ready to prep to do CrossFit, which that is the pro and you're ear approaching it like a sport. It's the sport. Like you should.

And that is the problem that we've always had about CrossFit is people that approach it like a workout. Well, it's turned into this huge business. I mean, there's there everywhere, right? There's probably 50 here in the Bay Area, maybe more in just San Jose now of these boxes. And when you walk into them, you don't see a bunch of Craig Capersos in there. No, no, no. You don't see any of that.

You see soccer moms, and you see people that are extremely overweight and have terrible mobility, and doing all these athletic movements, and that's the problem I have with it. Having a guy who says, like, fuck, that looks hard, I could do some of that stuff,

and I think I might be pretty good at it. Let me get after it. I'm gonna train for a year, like you just said. I'm gonna train my body to be able to do it, and let's see what I can do some of that stuff. And I think I might be pretty good at it. Let me get after it. And I'm gonna train for a year, like you just said. I'm gonna train my body to be able to do it and let's see what I can do. That's awesome. And that's why I love watching the sport and I think it's fun to watch it.

It's the people that get that confused on it's a way of life. You know, it's a way. If you're somebody who approaches it like that, I think that's how you should approach it. Well, the one good thing I'll say, I mean, I know this channel over here gets crossed at a hard time, but the one thing that they do well

is they get people motivated. And you can't take that away from 100%. 100% right? You know, so whether it's a mom who's out of shape or someone who does not have mobility, as long as they find a facility that's gonna train them with good coaches, and that's probably hard to find

because like you said, people are just trying to make money. And we've seen some of these horrendous videos that surface on the internet of these people doing like these lifts. But if your mentality is, look, I need someone, I need someone to hold my hand to help me get to it because I can't do it myself. They might be a good place for you to go

because it's that crowd mentality that's your brother from another mother, struggling just there with you. And that matters sometimes to a lot of people I mean that's what I think got a lot of us through sport right just in play sports with you know I don't know that you guys did you play sport what do you play I did I put basketball so you know that mentality When you're pushing it you're pushing even more because your friends are pushing it Yeah, and so it actually makes you a better you well

I'll tell you I'll tell you what and then in the late 90s, early 2000s curves got huge. I don't know if you guys remember curves, right? These, those, of course, all women's, come on, dude. They were every, I don't know, craigs on the East Coast. Yeah, what is that? So curves, huge on the West Coast. So the, that's the, that's the fastest

row of chain ever. Ever of all time. So curves were these small little facilities. They had pneumatic equipment that would set up in a circle, and it was women only, and you'd go from one machine to another, and it was pneumatic so you could, it wasn't very intense. And what curves in terms of the programming, in terms of their effectiveness, it was crap, crap, crap. However, curves was able to reach a percentage of the market or the population that gyms weren't touching. And these were people that were intimidated,

people that, you know, were really overweight, support. Right. And these were people that were intimidated, people that were really overweight, group support. Right, and so that's one thing I'll always say that they did a very good job of. Now CrossFit is completely different in who they're approaching. However, CrossFit's also doing that in a similar sense in the sense that they're,

like you said, they're motivating people and getting people to work out with barbells and dumbbells who might normally never one of these groups support like intense junkies. Right. Right. Like me and Craig. Right.

Yeah. And in some aspect, I mean, like you said, there are the moms, the people that probably shouldn't be there, you know, doing some of the things that they're doing. That does a good coach. Yeah. Right. But I'm just saying it, you know, let's not, you know, more or less, I'm trying to take a new approach.

I mean, I swear and I'm like that guy and it is what it is. I got a potty mouth, but I'm trying to get better. But my approach in the past has been sometimes a little negative, a little drogatory and you know, that's not me anymore. It's like I'm learning from my mistakes and I'm learning to say, hey, I don't have to take a negative thought of mine and put it on someone else. I can actually say, let me look for the positives in each of those situations. So in that positive, I'm saying, hey, it's getting people motivated in doing something that they were not doing prior. You know, if it mattered that they were sitting on their couch, I would rather them

in a crossfit facility moving than sitting on their couch, causing me more money on my healthcare insurance. Well, hey, for me, they're bringing more people into fitness. Hey, that's great, because the ones that figured out it's not for them, guess where they're going to go. They're going to probably train with me. Anyway, it's been a pleasure ones that figured out it's not for them. Guess where they're gonna go. They're gonna probably train with me Anyway, it's been a pleasure having you on the show Working people find you at Instagram. What's your yeah, let's plug all the stuff you got one I always drink a person. I mean I'm one of those guys that at Craig Caperson You try keep simple. It's ridiculous

We'd put these little names out there, but yeah, at Cracker Person awesome listeners Please leave us a five star rating review on iTunes. When's the book officially supposed to do you know when it's going to drop? April 1st is my estimated date. I mean, I got a mountain of things to do beforehand, but April 1st, it's going to be alive on metron.io. So you can check it out there. And then if you want to just see more from me, specifically like me, the person, live life, L-I-V-L-F-E-D.com.

Beautiful. And you can find mine pump at Mind Pump Radio on Instagram. You can find me at Mind Pump Sal, you can find Adam at Mind Pump Adam, you can find Justin at Mind Pump Justin, and you can check us out at Mind Pump Media.com. Thanks. Thanks. Thanks for having me, boys.

Thank you for listening to Mind Pump. For more information about this show and to get valuable free resources from Sal, Adam, and Justin, visit us at www.mindpumpradio.com. Until next time, this is Mind Pump.