Mind Pump: Raw Fitness Truth - 2621: Top 5 Most Controversial Fitness & Diet Tips & More (Listener Live Coaching)

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Starting point is 00:00:57 data rates may apply. No purchase required. Terms apply available at pockethose.com slash terms. If you want to pump your body and expand your mind, there's only one place to go. Mind pump with your hosts, Sal DeStefano, Adam Schafer, and Justin Andrews. You just found the most downloaded fitness, health, and entertainment podcast. This is mind pumping. Today's episode, we had live callers call in. We got to help them out on air, but that was after our intro, today's intro is 54 minutes long. Now in the intro we talk about studies on fitness,

Starting point is 00:01:28 fat loss, muscle gain, we talk about supplements, it's a good time. By the way, if you wanna be on an episode like this where you can call in, email us your question at live at mindpumpmedia.com. This episode is brought to you by some sponsors. The first one is ButcherBox. They deliver quality meats to your door.

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Starting point is 00:02:54 Ahhhh, shit Doug, you know it's my favorite time of the week. We have two winners this week, two for Facebook, none for Apple. The Facebook winners are Scott Bischke and Justin Dugas. Both of you are winners. Send the name I just read to iTunes at mindpumpmedia.com. Include your shirt size and your shipping address and we'll get that shirt right out to you. All right, let's talk about the top five

Starting point is 00:03:16 most controversial fitness tips, the truths, the falsities, the pros and the cons. Let's get into it. Yeah, yeah. I looked up what the top five most controversial fitness tips were, and they're pretty accurate. I agree with the list that I got, and what I thought when I saw them, of course it's like,

Starting point is 00:03:35 oh, I'm gonna just break them all apart and dispel them all, but it's like, why do they exist, and why do they stick around? And that's because there are some, you can make a case for some of them, there's some perceivable benefits or they stick around for a reason, in other words, right? Like why are they sticking around for so long?

Starting point is 00:03:54 Well and or they can work, just not ideal. Or maybe not the way you think they're gonna work. Very small window. So I'll start with the first one, which is extreme calorie restriction as a way to lose weight quickly. This, you know where this exists. I'm actually surprised that you searched this

Starting point is 00:04:13 and this came up as controversial. I mean, I agree with this, but I wouldn't have thought that Google or chat GBT would have spit that out for you. Yeah, so it's controversial because fitness professionals will say, well, don't do this. But you know who promotes this the most? You guys know this. If you think hard enough, you'll remember. Who are the clients that struggled or you had to debate this the most? Well, they'd come to you and

Starting point is 00:04:37 they'd say, my doctor put me on this. Getting ready for your clinics to support this. Extreme calorie restriction. Actually, this is the most damaging. It gets promoted by the medical community oftentimes. And they're typically like these shake diets where they're eating, you know, 700 or a thousand calories a day, which I don't know if anyone's still doing it, but yeah, they still exist. I mean, I think here's the, the logic behind that is you have somebody who's morbidly obese, who is at high risk

Starting point is 00:05:08 in so many categories, and it's like, we just need to get weight off of this person as fast as possible. And so we are going to put them on the most restrictive, low calorie situation that we possibly can because it's live or die, and we've scared them into that. And so that was the strategy, the thought process. I know, that's what they would say, but I had enough clients that were not in that situation. No, I agree.

Starting point is 00:05:29 So that's how it's been promoted in the medical industry, but I got a lot of clients that would sit across from me and I'd be like, really? Yeah, you're not 200 pounds overweight or 100 pounds overweight. You need to lose 30 pounds. Right. No, and the way that they'll back it up

Starting point is 00:05:42 is they'll show the data and they'll show, well, here's a study sample of X amount of people who was on a thousand calorie diet and What we see are you know improvements in triglycerides improvements in other blood lipids, you know blood pressure drop therefore This is a an effective viable Intervention and no it's not because the fail rate on diets are terrible the fail rate on this kind of a diet is a hundred percent like you go extreme calorie restriction will you see weight loss of course you will will you see blood lipid improvements in many cases you will what are the odds that

Starting point is 00:06:18 this is gonna lead to worse outcomes later on a hundred percent so this is why I wouldn't I would never promote something like this. So okay, so I do wanna do this for the audience because I'm looking ahead at all five of them you have on here. And I can also make a case where I would do this or I would accept to do this. That's what I was hoping.

Starting point is 00:06:37 Okay. Yes. So every one of these, that's to me why it's controversial because there is a scenario where I'd be like, okay, that's fine. For example, extreme calorie restriction. Well, I think that someone like any of you sitting in here right now, putting you on a one week 500 calorie diet would not be a bad thing whatsoever. I mean, just for one week, one week we're going to, it's a fasting

Starting point is 00:06:58 mimicking diet. That's right. Yeah. And, you know, during that process, we're going to break those chains to some of your bad food behaviors. You're going to some of your bad food behaviors, you're gonna focus on spiritual meditation, whatever, name the thing. But we are not doing this as a, oh, we're gonna lose 30 pounds in the next, whatever.

Starting point is 00:07:14 It's a, hey, we're gonna interrupt your current eating patterns and lifestyle right now. And I used to do this with competitors that I sensed were borderline orthorexic, where they were just so... They were afraid of skipping a meal. They were afraid of skipping a meal and not weighing and doing it.

Starting point is 00:07:32 I'm like, oh, I'm gonna disrupt the shit out of this. Watch this, you're not gonna eat, you're only gonna eat this many calories for the next... Break your attachments. Yes. That's right. So I can see cases, and obviously fasting is an example of this. That's right. Three day fast.

Starting point is 00:07:44 We've promoted that before. We're we've done that the start of a month or whatever. So there are examples where I could see each one of these things. Okay, I could use it for this problem with it is it becomes a strategy for people to lose, you know, a little bit of belly fat stream calorie restriction and fasting is almost never promoted the way you said it. Yeah, it's almost always promoted as a as a fast way to lose body fat or weight This is a fast way that you lose weight. It's very effective

Starting point is 00:08:12 And the reason why people are pulled to it is when you get when you finally reach that place We're like I'm gonna do something about my weight You're willing to do almost anything, especially if you're hating yourself in that moment. Like this is I can't stand this I'm whatever, I'm gross or whatever, and then someone says to you, you're just gonna take two shakes a day and eat nothing for the next two weeks, and they're like, done, I'm gonna do that, because I just wanna change this

Starting point is 00:08:33 as quickly as possible. So that's the allure, but the actual benefits are really more from a changing your relationship to food standpoint. Now, obviously if you've had eating disorder issues in the past, it's a terrible option. This is called starving yourself. But if you're like I was, where for years,

Starting point is 00:08:52 I ate every two hours for fear of losing a pound of muscle. Obsessed with not only not only not only. There's also the rare case for disease and medical intervention where they actually promote this as a way to come in before like a chemo treatment or before you get aggressive in that direction. But yeah, for your average person and thinking this is an option for just losing weight and body fat, not a great thing.

Starting point is 00:09:18 The first medical application for fasting was actually done, I want to say in ancient Greece there were writings about fasting to cure seizures. They actually found that when people fasted who had epilepsy, and they didn't know that it was ketones and whatever, that it actually was one of their treatments for it. That was the first medical application for it. But fasting has existed for thousands of years,

Starting point is 00:09:40 and it was always in a spiritual context. It was never like, you're gonna do this to lose weight. No. No type of deal. Next is HIIT cardio. I even liked that this guy landed on here. I wouldn't have thought this would land on here. Yeah.

Starting point is 00:09:50 HIIT got on there? It's still super popular. Is this Google or Chad GBT? Which one did you use to? Gronk. Oh Gronk, I forgot you're Gronk. Yeah, yeah, yeah. That's interesting.

Starting point is 00:09:57 Yeah, and HIIT cardio is controversial for a couple different reasons. One, a short stint of HIIT cardio will burn as many calories as a longer stint of other forms of exercise. So it becomes this allure of I could do less work and get the same benefit. Now of course the caveat is it's hard as hell.

Starting point is 00:10:17 So HIIT is intense versus less intense forms of exercise. But here's the controversy. It's not appropriate for a lot of people, and in fact, it can be counterproductive for a lot of people. So I don't care what the data says, because the data tends to take college-age males and whatever, but when you look at the average person,

Starting point is 00:10:37 like I can't think of a client. I can think of a few clients, but most of the clients that I started training, I didn't have them do HIIT until way later. There's a lot of prerequisites that just aren't discussed. It's promoted because of the study that shows XYZ and all the benefits, but to get there, there's a process to get there, and even then, there's a limited amount of time where the effectiveness outweighs the risk.

Starting point is 00:11:00 There's only a short period of time where it's extremely effective for fat loss, so it's not a short period of time where it's extremely effective for fat loss. So it's not a sustainable strategy where I would use this. So I used this when I was getting ready for stage. So when I was four weeks out, I would introduce 12 minutes of HIIT cardio post lifting days. And I only did that for the last couple of weeks leading up for a show. And the reason why that was, was because it was a novel stimulus. I knew that I didn't do that ever. And it's like, okay, this is a great way for me to ramp up the calorie burn for this short period of time. And while it's a novel stimulus, my body's going

Starting point is 00:11:34 to respond and hopefully burn body fat, right? In an effective way too, because I don't want to do long durations of cardio because I want to preserve as much muscle mass as possible. So, and this is what the studies will talk about as these short six to eight week studies where it's great at preserving muscle and burning body fat, but in these short windows. So as a strategy in a short window, uh, where somebody who's metabolically healthy and fit makes sense, uh, doing it as a long-term strategy all the time that, Oh, it's a great way to burn fat.

Starting point is 00:12:05 It's like, no, that's not- It's one of the most abused forms of cardio for the average person is what you tend to see. When you're doing something hard, your technique needs to be that much better than when you're doing something at an easier pace. So when you have somebody who is getting into exercise and they're on a treadmill and their form is a little off, you push them hard, the form is way off.

Starting point is 00:12:27 This is where injury starts to happen. So that's number one. Number two, the average person who's pursuing health and fitness, it's a delicate balance between too much stress and the right enough stress, the right amount of stress that's going to produce change. Walking, the reason why I love walking so much is you're probably not gonna hurt yourself, your technique's fine, you still walk, people still walk every day and number two it's actually in many cases recuperative and regenerative so when I'm taking a client and I'm looking at their stress bucket

Starting point is 00:12:57 I'd like to use up that stress bucket for strength training not for other forms of it unless they're an endurance athlete which is totally different but I'm trying to use that stress beckon up for strength training, because that's gonna give them the kind of changes that they're looking for, and then the additional activity, I'm like, let's do something

Starting point is 00:13:12 that's actually gonna not contribute to stress, and actually will help facilitate recovery and help alleviate some of your stress, which is walking. So that's the one that we recommend most, and it's very sustainable. Next is keto, or low carb or no carb diets, the best for fat loss.

Starting point is 00:13:28 You still have lots and lots of people that preach ketogenic or no carbohydrate diets for fat loss. There's a couple reasons why. One, you do get more weight loss in a short period of time than you will with other calorie matched diets. It's not body fat though. It's water. It is water loss, but people like the scale going down,

Starting point is 00:13:49 so this keeps it popular. They have to contend for the rebound. That's right. Number two, black and white diets in the short term, people love that. Like if I could give someone like one or two rules to follow, people, they flock to that because it's like, it's not like, when I say eat a balanced diet and eat healthy,

Starting point is 00:14:06 people are like, what does that look like? I don't know what to do. If I'm like, don't eat carbs, like done. I'm just gonna follow that. So that's also why it tends to be popular. And then the third reason for people who actually feel good on low carbohydrate and ketogenic diets, which there are people

Starting point is 00:14:20 that feel good doing this, it's the ketones. And they probably had some issues with glucose, with breaking down carbohydrates or insulin sensitivity, in which case it may be a good option. But long term, it's no more effective than any other diet. And I would argue it's too restrictive for most people to live in a normal life. That's the main reason.

Starting point is 00:14:42 So, very similar to the hit cardio, this was something as a strategy that was used towards the end of a prep for a show. I knew that if I ate mostly high carbohydrate through most of the prep, and then as I got heading into the show time, those couple weeks of doing all this stuff, cutting down on the carbohydrates was a quick way

Starting point is 00:15:03 to drop weight and water weight leading into the show. But the thing that I could never do long, and I try to do it like just for overall health. I remember when we talked about it years ago on the show, it's just so restrictive. So to live that way and to think that you're going to consistently, and you have to understand too that- Eating healthy is restrictive enough well and here's another level i think the thing that people don't take into consideration also is when you do restrict from carbs for a long period of time and then you reintroduce them

Starting point is 00:15:34 you're very sensitive super so the things so it's like okay if you really believe i'm never going to have chips ice cream any sort of carbohydrates no grains no rice no potatoes i'm going to cut that out for the rest of my life and I like it. I feel good. It's manageable. I'll do it forever. Great. But if you think you're good at doing that for weeks or a few weeks or a month at a time

Starting point is 00:15:54 and then you go off, like when you go off, you're so sensitive to it that the rebound effect is far worse. It kicks up your appetite like crazy. And then you suck up all that water that was out of your body and people freak out on a keto diet when they'll have one day of eating out and they're like, how did I gain seven pounds?

Starting point is 00:16:13 All these pounds of fat back. It's water, it's water. But that's not good for health relationship. It can turn into one that's not so great. By the way, this is coming from someone who feels great on a ketogenic diet. I'm not on a ketogenic diet all the time because it is so restrictive,

Starting point is 00:16:29 even though I feel generally best eating a very low-carb diet. I love it for lowering inflammation and the cognitive effects of it. So, I mean, there's a place for it, but to be confined for a long period of time, not a good idea. No, and then athletic performance, this is just,

Starting point is 00:16:45 I hate it when keto zealots debate this. It's like, there's zero data that supports athletic performance is the same on a keto junk time. Maybe low steady state, yes, that's true. And even those guys, like the Zach Bitters of the world, who are world record holders for the long distance running. They will stay keto and then when the actual day comes of

Starting point is 00:17:09 they have carbs. And he doesn't need a lot of carbs because he's so sensitive to them, so his body then utilizes them really rapidly quick, right? So I think there's definitely benefits to this, but long term wise, unless you're somebody with a rare thing like Michaela Peterson where you're just debilitating.

Starting point is 00:17:27 Yeah, I know, immune issues for sure. Yeah, that makes sense. Next up is spot reduction. So this is the idea that I could target a part of my body, train that part of my body, and burn body fat from that part of my body. In other words, I got belly fat, so I'm going to do exercise for my core. Or I got body fat on my thighs, I'm gonna work out my lower body,

Starting point is 00:17:48 and it's gonna burn body fat from my thighs. Now this has been studied so many times. This is not how your body burns body fat. It's a systemic fat loss that happens, dictated by genetics. However, here's why this doesn't go away, because you could spot develop. So if you train an area, unless there's tons of body fat

Starting point is 00:18:10 on it, but if there's some body fat on a particular and you train it and you develop muscle there, it looks leaner. It looks leaner because the muscle underneath it is more sculpted, it's stronger, it's more developed. So you look in the mirror and go, they said spot reduction was a myth, but man, my legs look way leanerer when you have muscle underneath body fat you

Starting point is 00:18:29 could look you look leaner look at somebody with with with developed arms they could have higher body fat on their arms but their arms still look more muscular than somebody who has very little muscle on the arms and even even the abs I mean aside from somebody who who's carrying 30, 40 pounds of body fat, but if you're relatively lean, you're in the teens, right? Somewhere between 10 and 18% body fat, and you develop your abs, you'll see them more. And so therefore, you'll look leaner there,

Starting point is 00:18:57 but you certainly are not losing body fat in that area. That's not why they look that way. It's because your muscles have grown there, just like anywhere else. Yeah, now here's the other reason why this one sticks around, and women, men and women both experience this, but women in particular experience this, that they'll suddenly notice that their body stores

Starting point is 00:19:14 body fat differently. Now I remember, and I apologize to all my early female clients, because I was taught this. I was taught, it's your genetics, it's your genetics, it's all in your head. And yet women, and they would be told by the doctor, they'd go to the doctor and be like, I never stored body fat in my midsection. I never stored body fat like this before.

Starting point is 00:19:33 I don't know what's going on. I'm doing what I used to do before and suddenly my body looks different. And they would all be told, are you just overeating? You're not counting your calories properly or something changed or whatever. No, the truth is- Hormone profile. you're just overeating, you're not counting your calories properly, or something changed, or whatever. No, the truth is their hormones changed, and your hormones will change how you store body fat. And going through perimenopause, menopause will do this.

Starting point is 00:19:54 But also men and women, if you're under a lot of stress, prolonged periods of time chronic, and you're not handling it well for whatever reason, visceral body fat increases and belly fat goes up. So, and this will happen for both men and for women. So hormone changes will change how you store body fat. I think this contributes to this myth of spot reduction. Because they'll say, oh no, this is where I'm storing body fat and I never had before.

Starting point is 00:20:19 So, yeah. Lastly, that supplements are game changers. Like the thing that's missing that is gonna make a huge difference in my fat loss or muscle gain or it's gonna change how I look or feel in big dramatic ways is this supplement or this stack of supplements or this bottle of pills or whatever.

Starting point is 00:20:41 That's a false period, end of story. There is truth, however, in filling in nutrient deficiency. That is a game changer. If you lack a nutrient like vitamin D, magnesium, iodine, zinc, selenium, iron, these are all common ones, B vitamins, and then you suddenly supplement with that nutrient, you feel so different that it's like you took, it's like you just, like your whole life changed.

Starting point is 00:21:08 That's the one, those are the one cases, or those are the single cases where supplements are, in fact, game changers. Yeah, I think it's, I mean, that's one of the two reasons why it's so pervasive in our space. I think the other reason is because it, for the longest time, the way you made money in the fitness industry is selling supplements.

Starting point is 00:21:27 That's right. There's just not a lot of money anywhere else other than getting people to buy supplements every single month. So unfortunately, a lot of the research, a lot of the studies, a lot of the conversations that fitness people have are geared around supplements because it's their number one way to make money.

Starting point is 00:21:43 And that's the unfortunate part is it's talked about way too much. To your point, yes, if you are deficient in something that it's common, vitamin D, magnesium, you name it, and you supplement for it, it absolutely can make a huge difference on all things. Sleep, building muscle, all the above. Hormones, health, everything.

Starting point is 00:22:03 Yeah, so that game changer for that person who is deficient in something. But as far as all your, sleep, building muscle, all the above. Poor modes, healthy modes. Yeah, so that game changer for that person who is deficient in something. But as far as all your performance supplements, even the greatest ones like creatine that we talk about is amazing. It's amazing as far as in the context of supplements aren't amazing. And so it actually does something.

Starting point is 00:22:20 That's why, and that's the thing that I think people need to understand is like, because we talk a lot about how great creatine is, and creatine is so great, but in the context of most supplements are shit. And so it's the top of the shit pile. It's like, most everything doesn't move the needle, doesn't do anything, but actually creatine does do something. Therefore, it's amazing and it's the best. But we have too many conversations in our space around all this stuff, because when we look back and I mean, between collectively, between the three of us, we've helped thousands of people. I've never had someone's life that I've changed or got in an incredible shape

Starting point is 00:22:52 and went, man, that's supplements that we did. Sure. Glad we did that. Right. Like never, not once, not one time. And so, I mean, even at the highest level competing, yes, I was on hormone therapy while I competed, but supplements weren't even a major part, even of my regiment, to compete at the highest level. It's like, I'm not. You know what's funny? The people that know this the most

Starting point is 00:23:13 are actually bodybuilders who take steroids and growth hormone or whatever. They actually laugh at supplements, and it's funny, because they'll take anything that'll give them an edge. They'll take all the things and then promote one supplement. It's a factor. No, it doesn't, to Adam's point,

Starting point is 00:23:29 if you were to compile every article, social media post, every YouTube video, every clip around health and fitness, a disproportionate percentage of them will be dedicated to supplements. For sure. So it's distorted, the view is distorted precisely because the information that's coming out is getting that way. of them will be dedicated to supplements. So it's distorted, the view is distorted precisely because the information that's coming out

Starting point is 00:23:47 is geared in that way. So if we were to get the right amount of supplement articles that actually correlated to how much they help, one to 2% of everything you ever read or read in fitness and health would be around supplements. Literally one to 2% of every article would be that. Everything else would be on the stuff they can't sell.

Starting point is 00:24:06 Sleep, training, and diet. Yeah, to me of all the ones we have right now, this is the one that drives me crazy. I mean, I don't know about you guys, but my family has known what we've done for a decade. They always ask you about supplements. Yeah, very, very aware of the conversations we have on here, how big the podcast is, how influential,

Starting point is 00:24:26 how much experience we have. And it's crazy that if I get a text message from a brother-in-law, sister, anybody, it is a, hey, what do you think about this? It's never like, it's never diet related, exercise related, it's never any of the big rocks. It's always, what do you think of this? And I get a screenshot of some bullshit supplement

Starting point is 00:24:47 with some article, and I'm just like, fuck, it's so crazy that you are related to me, and I've been preaching this for 10 years, I don't know how many hours of content out there, and we've been touting this forever, that it doesn't do shit yet, that is still what I'll get from my own family. You know what the problem is,

Starting point is 00:25:04 is that we also have a medical industry that is heavily obviously largely funded by drugs And in some cases they're life-changing absolute life-changing in many cases the if you were to apply the Lifestyle changes that would contribute to feeling better and compare it to the drug, it kicks the crap out of it. Like you take, for example, one of the most widely prescribed category of pharmaceuticals are antidepressants. It's very widely prescribed. But if you took, and except for extreme cases and whatever,

Starting point is 00:25:38 but if you took most people on them and you changed their lifestyle, added exercise, changed their diet, better sleep, it would destroy what the drugs do, but the drugs are a pill and they're easy and they make a lot of money and so again you get this kind of distorted view of how effective and those are drugs by the way, supplements aren't even in that category, it's like a whole that's like ten levels lower than effectiveness. I mean I've always thought too like that you've heard me communicate this a bunch of times on here is that you know that's like 10 levels lower than effectiveness when it comes to that. I mean, I've always thought too,

Starting point is 00:26:05 like you've heard me communicate this a bunch of times on here is that, you know, if you have disposable income, then why not? I mean, it helps, it's adding to the thing, but it's like, it's not moving the needle and it shouldn't be the main thing you're focusing on or asking questions about. By the way, we're sponsored by supplement companies

Starting point is 00:26:22 and we're telling you this. Yeah, yeah. And take them all, right? We all mess around with all of them and I think that's kinda how I feel. It's more fun than it is banking on it's gonna move the needle. It's like, oh, this is cool, I need to sleep better,

Starting point is 00:26:35 I'm gonna take this, or oh, hey, this is cool, I need a little extra energy today, I'm gonna take this, I'm gonna do that. It's not like, man, I gotta make sure I get that so I can build that muscle and burn that body fat. It's like, no, never once do I approach supplements like that. Hey, I gotta talk to you guys about the trends

Starting point is 00:26:50 in strength training. So we've all seen this, right? We've been touting the benefits of strength training since we were trainers in the late 90s, early 2000s. And that was always, it's always been one of the primary forms of exercise for personal trainers. But it was always a discussion. It was always like we had to sell it,

Starting point is 00:27:06 especially to women. A lot, we know this, a lot has changed around the attitudes around strength training. So I looked up, and I actually saved some notes, I looked up the trends over just the last 10 years when it comes to strength training. And it's pretty awesome. Yeah, it's pretty awesome.

Starting point is 00:27:24 So. Elaborate a little bit on what you mean by that, because I'm trying to guess right now where you're. Like participation, like when they do polls, what gyms, how gyms are building themselves, what their members are using. So for example, like a trend that we've seen in the last decade is the, well one,

Starting point is 00:27:41 the amount of squat racks would be a growing crop. Yeah, you're specifically talking about barbell training or you know, like free weights versus machines. Just strength training in general. I don't think we have studies of separate. Another big trend that we've seen happen just in the short period of time we've even been doing this is, I mean, remember how nobody had like turf in their gyms?

Starting point is 00:28:00 Now like every gym has turf. Oh gyms looks radically different from when I was a trainer in the late 90s. So check this out. So this is from 2015 to 2024. That's the best data that we have. In 2015, 11% of the population engaged in strength training. A recent survey shows that it's 29%.

Starting point is 00:28:23 What year did you say that again? When was it? 10 years ago, 2015 to now. So that's more than doubled. One of my furthest memory back of working for the company, so I'm 21 years old or so like this, and we used to talk about this, how much opportunity there was to help people and stuff.

Starting point is 00:28:40 We were penetrating 4%. Oh, I remember that. 4%. Yeah, so 11, 10 years ago, what is it now? Oh, almost 30%. We do strength training, two days a week. That's what it says. That's a big percentage.

Starting point is 00:28:52 URSA, which is the International Health and Racquetball Sports Association, it's like an association of gyms and fitness facilities, shows that in 2023, they saw a 39% increase from 10 years ago who are doing strength training. So that's awesome. And the trends suggest continued growth,

Starting point is 00:29:11 five to 10% that it's continued. Haven't memberships gone up too? I know that it was like it decimated through COVID, but then it's really started to pick back up. This is also why all the stats point to personal training as a career option is incredible. And a lot of people thought or think that the introduction of GLP-1s or the popularity of those

Starting point is 00:29:34 would kill that, and I think it's the opposite. It's doing the opposite. I think it's only going to accelerate the opportunity for coaches and trainers in this field. So it is a pretty cool career opportunity right now with the direction we're going. It's been a great career opportunity for 30 years if you look at the growth.

Starting point is 00:29:51 It's been growing year over year faster than almost any other, you know. Yeah, it's amazing. So here's one of my favorite stats. In 2015 to now, the hashtags revolving around strength training, so like strength training, powerlifting, there was about 40,000 posts

Starting point is 00:30:09 that would use hashtags like that. In 2024, it's 2.5 million posts. So a huge increase in social media posts revolving around strength training, which is really cool. And then gym footprints have changed dramatically. They now shift their footprints away from. Yeah, just all- What about just total gyms in the US today

Starting point is 00:30:35 versus say 20 years ago? That's a good question. You know what the problem with that is? I guarantee that what the COVID killed. Dramatically reduced numbers. So you probably see a huge drop. I mean, it definitely thinned the herd for sure. Yeah.

Starting point is 00:30:48 But even then, we had such a massive boost because of the explosion of CrossFit, because those were popping up every other every other place. I mean, for a decade. You got to imagine so many of them shut their doors. They did. I remember we had I think we talked about the stats on the show when we were going through COVID,

Starting point is 00:31:05 how many were shutting down, there was quite a bit. But I still would imagine it's still a dramatic increase from just to say a decade or two ago. Probably, the irony by the way, the irony that we had a health epidemic and the thing that got destroyed the most was like the best place to go. Sad.

Starting point is 00:31:21 To become healthy. I know, wild, my favorite studies's on that, by the way. They did studies on this, and you can find them. The last place where you would catch COVID was actually a gym. It was one of the last, it's funny, they kept them closed the longest. Why, because people don't go to the gym when they're sick.

Starting point is 00:31:38 Healthy people congregate in one place. Well, you don't go to the gym when you're sick, except for the fitness maniacs. That one guy, yeah. But even I wouldn't go to the gym when you're sick, except for the fitness maniacs. Weirdo, that one guy. But even I wouldn't go when I had a fever. I went through it. You know, so I love that, I love it. I watched such a good movie the other night.

Starting point is 00:31:54 Have you guys seen Cabrini? I haven't seen it yet, it's on my list of watch that. Oh man. It's the nun one, right? Oh God, so she was canonized as a saint by the Catholic Church. I think she was she was canonized as a saint by the Catholic Church I think she was the first American saint, but she was this nun who had this strong conviction to go help the poor and

Starting point is 00:32:15 She actually went to the Pope finally got to the Pope and she's like send me to China and the Pope is like no You're crazy. He goes. I'll tell you what and she's's like super persistent. And he's like, I'll tell you what, why don't you start in America, and if you do well there, then I'll let you go to other places. So he sent her, and this was the early 1900s, to the Five Points in New York City, which I don't know if you guys are familiar,

Starting point is 00:32:39 but in the early 1900s, Italians were the main immigrants, and most of the Italians that came were poor, they were uneducated, many of them come from southern Italy, and it was dangerous and terrible, and there were a lot of orphans, lots of orphans. Because it was the Bill the Butcher kind of era? Yes. Yeah. So she goes there with-

Starting point is 00:33:00 Is that the New York fights? Is that the movies? Yeah, the New York? Yeah, the five points. Okay, okay. And I mean it was really bad. Like murders and- Is that depicted? It was brutal.

Starting point is 00:33:11 Yes. Really? I thought that was so Hollywooded up. That's like depicted- Oh, what, Gangs of New York? Yeah. I don't know. I think that a lot of that was dramatized.

Starting point is 00:33:20 Of course it was somewhat, but is it like somewhat accurate? I mean, because even if it's's remotely accurate, that's crazy. You look up, and because I did this, I kind of went down a rabbit hole. In early 1900s, Five Points, it was like prostitution, people dying, no hospitals, orphans that were just, they're living on their own on the streets because mom and dad died, they don't have anywhere to go.

Starting point is 00:33:41 Then they go live. Yeah, it was a lot of survival. And then the little girls would be turned into prostitutes up until whatever It was just terrible terrible terrible. So here goes this nun and she goes there with a group of nuns It's just a group of of these women and they go there with basically nothing to go save these orphans and It the story is absolutely incredible courage 90% on Rotten Tomatoes, that's a good story. The courage that she had to do what she did to go out there was just, and by the way, it ended up turning into, because at that point there was no female

Starting point is 00:34:14 or non-led ministry in that way. Back then it was like priests that would do it. Hers turned into the largest that they ever had. And it spread all over, so if you ever see a school or a hospital or anything that's Cabrini, it's named after her it spread all over. So if you ever see a school or a hospital, anything that's Cabrini, it's named after her and what she did. So good.

Starting point is 00:34:29 Cool. I'm laughing because how different of content we're watching. I know you're watching Mobland. Mobland, I'm into Mobland right now where chainsawing bodies and gangsters are killing people just to make a point. No, bro.

Starting point is 00:34:44 Hey, Doug turned me on to it. Doug's always got good recommendations. I always hit him up when I find something that I know I really like, because we have similar taste. And I was turning him on to Department Q on Netflix, which I'm always surprised if I find something on Netflix. I think Netflix is, for most, the part trash. And every once in a while, they have a decent series.

Starting point is 00:35:02 Department Q was really good. And he's like, had you seen Mobland yet? And I was like, no, I think I had to get Paramount or something like that. It's another one of the. I think it's Amazon. Yeah, you need to buy it though if you don't own. Oh, it's part of Paramount?

Starting point is 00:35:13 Yeah, it's through Paramount. So if you don't own Paramount, you have to buy it through Amazon. Anyways, really good. It's got Tom Hardy, it's got Pierce Bronson. He's a badass J-2 fighter by the way. Have you seen him in tournaments? Hardy? No, I didn't hear him. Yeah, he's got Pierce Bronson. He's a badass J-2 fighter by the way. Have you seen him in tournaments? Hardy?

Starting point is 00:35:26 No, I didn't hear. Yeah, he's pretty good. Oh yeah. And he plays a badass in this. Yeah, yeah. He is the main mobsters like, what do you call those guys? Fixer. Fixer, there you go.

Starting point is 00:35:37 He's like the fixer and he plays that role. Enforcer or whatever. So good, so, so good. So if you guys haven't watched that, you should watch that. There's this scene, by the way, Cabrini's very historically that. There's this scene, by the way, Cabrini's very historically accurate. There's this part where because back then,

Starting point is 00:35:49 people were very racist against Italians, and there was the wealthy part of New York, and she was banned from trying to get money from wealthy, from anybody who was wealthy, but definitely anybody who was not Italian. The Pope literally told her, or no, her cardinal said, you can get money, but only from Italians.

Starting point is 00:36:07 She's like, so you want me to get money from poor people from poor people? And he's like, yeah, that's all you can do. So she was really smart. She went to the New York Times, I think it was, and brought one of the reporters to the Five Points, and he wrote a very famous article, which was something like,

Starting point is 00:36:22 rats live better than these people do. And that article stirred up so much, and got them so, yeah, so much money. Yeah, she got in trouble for it, but she's like, well, you didn't tell me it couldn't go. Which I thought was so cool. Since we're sharing things that we're watching right now, because I just got, I did my questions today,

Starting point is 00:36:40 somebody's asking me about reading, and I'm not reading right now, or at least not that much. And I'm watching a lot of things. And one of the things I went down the rabbit hole is, Alex Hormozi has this series on YouTube and it's kind of shark tank-esque, or I don't know what maybe you would compare that to, Doug. But what he does is he takes somebody,

Starting point is 00:37:00 and they're typically people that have somewhat successful business already, they're already deep into six figures, some of them are even like a million dollars, or whatever like that revenue. But they're typically people that have somewhat successful business already. They're already deep into six figures. Some of them are even like a million dollars or what do I think revenue, but they're not big businesses. They're private small businesses that are trying to scale and they're stuck or they're losing money

Starting point is 00:37:14 and he basically does this like 50 minute deep dive in front of you on their business and it's really, really good. I mean, very informative and all different, like across the spectrum of like- Totally entrepreneurs should watch this. Yeah, yeah. So if you like business, you like entrepreneur stuff,

Starting point is 00:37:30 I mean, I've learned a lot just from sitting down and watching a few of those where he does a really good analysis of someone's business. And in like in 50 minutes, he like fixes these people's businesses and it's pretty cool- That's awesome. To watch.

Starting point is 00:37:44 So if you like content like that, I don't know what the name of it is, I'm sure if you did Hermosie, Google or search on YouTube, Hermosie business, something like that, they'll pop up. Yeah, he's got a whole playlist of them. So I gotta ask you guys a question, because I just read an alarming study. I don't chew gum, I never chew gum,

Starting point is 00:38:00 but do you guys chew gum? Is that a thing that you guys do? I go in phases, I'm not right now, but I normally do. If it's available, which is like never. I told you what happened with my son. We gave it to him, and then we found out that it was messing up his stomach and everything like that. That was pretty stupid of me.

Starting point is 00:38:14 I didn't realize that. So gum is a big source of microplastics. I knew it before you even said it, dude. It's a big source of microplastics. Why? The manufacturing process of making the gum. Just not regulated. Each piece of gum has between 100 to 1,000 microplastics.

Starting point is 00:38:30 Dude, are we gonna, is there anything that's safe? We're slowly turning into plastic. Well, I mean, you're right. I mean, the manufacturing process, remember, these are machines and stuff, packaging. Little tiny microplastic pieces will go into, you know, bottled water or whatever, things that you're ingesting all the time,

Starting point is 00:38:46 or even things that you put in your mouth that you gotta make sure you wash or whatever. So you're chewing on gum all the time. I mean, you have five pieces a day, it's like 5,000 pieces a day of these microplastics that you're probably ingesting on a daily basis. So something like that, Pop, or information like that comes out,

Starting point is 00:39:05 I imagine it opens the opportunity for somebody to create. Like microplastic free gum. Yeah, like safer. Is there not something like that that exists already? Has not somebody made to look that up? It comes to you in a glass container. How did you even find that? Were you just reading an article?

Starting point is 00:39:19 Study, yeah. Yeah, it was a study that just, it's making waves. It seems like we're studying a lot of that right now. It feels like that. You know why? We were totally unaware. Yeah. We were totally unaware and now they're looking

Starting point is 00:39:31 and they're like, oh cool, everywhere we look. You know it's an other. Everything is structured around it. I mean, it's been so convenient for sterile products and environments, but again, we didn't know the harm down the road. And it accumulates in your brain, in your organs. You know another bad one?

Starting point is 00:39:46 I was actually just thinking about this because I was guilty of this up until recent, or relatively recent. I was chopping up my butcher box meat, getting ready to grill, and I used wood things, but a lot of people use those plastic ones. Oh, that'll do it. And when you cut on those cutting boards. Oh yeah, those are plastic. Oh yeah. I mean you could actually, and you look at them, you could see it. Oh yeah, we got real ones. Oh, that'll do it. And when you cut on those cutting boards, Oh yeah, little tiny plastic, oh yeah. I mean you could actually, and you look at them,

Starting point is 00:40:06 you could see it. Oh yeah, they got real close. And so you, and I used to have those. And so I used to use those, because they're really easy to clean, you can throw them in the dishwasher. That's right. So they're like super functional,

Starting point is 00:40:16 but when you actually think about, and I don't know why that never, because again, we weren't talking about it very much. I never thought of it. Yeah, it didn't really cross my mind. Microplastics are so small, you don't see them. They're like easier to wash, you know? much. I never thought of it. Yeah, it didn't really cross my mind. Microplastics are so small you don't see them. They're easier to wash, you know? Some people like the convenience of it.

Starting point is 00:40:29 And I went back to the wood. See, so there already is gum. So there are top plastic-free, non-toxic gum brands. So they have them. They do have them. How do they guarantee there's no microplastics? Well, I think it starts with not using plastic in the process.

Starting point is 00:40:43 Okay, I'm sure Like I have no idea Gum Appears to be yeah, like polymers and things like oh my god. Yeah, so they were That's I was like, how do you accidentally do that? But wow really Doug so they were that what it says it does say That's like yes Let me see hey guys want some estrogen It does say that more pliable. That's like yes BHT Let me let me see hey guys want some estrogen that's wild you know what yeah, so conventional gum often includes plastic polymers like polyethylene and

Starting point is 00:41:19 Polysibiridolene so that's what it is Petroleum it's actually put in the gum intentionally cool. That's awesome. You know why? Because they weren't told they couldn't. Yeah. Exactly. So they'll do what they can. Well, and like anything else, all those things are, you know, the dosage that has to show any harm,

Starting point is 00:41:37 harmful, that has to be ridiculous. So they're like, oh, it's okay, no big deal. Do you guys remember, I don't know why I'm thinking of this. Do you guys, this is like the worst Halloween treat, or I don't even know why anybody, like what the point is, you ever eat those wax lips or wax? Yeah. What are you supposed to do with those?

Starting point is 00:41:53 People chew on it? You eat them. I have no idea. And swallow it? I think so. Did you do that? Sure, I did. You chewed on it?

Starting point is 00:41:59 Sure I did. Wax? I don't remember if I swallowed it or what. I tried it one time, who would do this? Yeah, I'm pretty sure I did. Are you supposed to chew on a wax? I have no idea. That's your generation, Doug. I don't remember if I swallowed it or what. I tried it one way, who would do this? Are you supposed to chew on a wax? I have no idea. That's your generation, Doug.

Starting point is 00:42:08 That's like the first. I was never big into wax slips, for the record. That's like an old school camp, you know what I mean? I know, I remember. They have other versions of it too. They had ones that, they had like these like ones that looked like little soda pops that had foam in them. And you just eat the whole thing. You eat the whole thing?

Starting point is 00:42:27 At least I ate the whole thing. I bit off the lid and drank it. Huh? Yeah, I ate the whole thing. Did you really? Yeah. I don't think you're supposed to. Look it up.

Starting point is 00:42:35 That's like legit, there they are, look. See? Are you supposed to just eat them? I do not know. Why don't you type in, are you supposed to eat them? Or chew them? That's what I wanna know. They make them edible.

Starting point is 00:42:46 I mean, if they tasted good, I would've done it, but they didn't taste good, so I never understood. Yeah, they didn't really taste like anything. Cherry. No, you don't eat the waxed lips entirely. They're designed to be chewed like gum to extract the sugary sweetness and flavor, then the wax is discarded.

Starting point is 00:43:00 While the wax is made from food-grade paraffin and is generally considered safe. You know, when they say generally, that means not. You know what I'm saying? That means it's not. It's like not recommended per se. It's not gonna cue you right away. Hey, I looked something up, I wanted to do-

Starting point is 00:43:16 Oh wait, no, real quick, I gotta ask you about the butcher box. You mentioned butcher box. The box that we have, you said you found it hell easy. All you have to do is do mind pump butcher box. And I think it's actually the second highest search thing that pops up and you can see the box that was created for us by us, right?

Starting point is 00:43:32 So we put together all of our favorites that we tend to order on a regular basis from there. Butcher box comprised a single box that someone can order. The ones that we like the most. Yeah, yeah. What are the cuts in there? Chicken thighs, the tips, the... a butcher box comprised a single box that someone can order. The ones that we like the most. Yeah, yeah, that we. What are the cuts in there?

Starting point is 00:43:46 Chicken thighs, the tips, the. Flank. Yeah, so we got rib eyes, bone in chicken thighs, premium steak tips, baby back ribs, gluten free chicken nuggets, and flat iron steaks. Flat iron, that's what I meant. Yeah, yeah. Those stick tips like.

Starting point is 00:44:00 Those stick nuggets, dude. By the way. I know. What? Paraffin wax, just to answer that question, that is a petroleum-based product. Oh yeah. Oh good. Yeah. What is it?

Starting point is 00:44:11 You know what sucks about petroleum, because people are like, oil, it's like used in everything. If you look at the human population and you put it up against the charts, so the growth of human population, and you chart it and you put it up against the charts of the growth of human population, and you chart it, and you put it up against the chart of when we started to use petroleum

Starting point is 00:44:29 for things like medicines and containers and engines and stuff like that. It is why the human population was able to grow. Without petroleum, we would not have the energy or the products that we have now that support this growing population. So it's this really crazy conundrum. Damned if you do, damned if you don't?

Starting point is 00:44:47 Yeah, like if you got rid of petroleum right now. Well that's what I'm saying. You would have billions of people dying. Is it crucial for a sterile environment in the medical community? Absolutely. You know, like you get rid of that and it looks kinda crazy.

Starting point is 00:45:01 So what do you do? I don't know. So I was watching last night with Katrina one of my all time favorite sitcoms. I won't share what it is because it'll give away one of these. So I'm watching it. It's a way older show.

Starting point is 00:45:15 It goes all the way back to when I was in high school and I can still watch reruns and I still crack up. So it made me go like, you know what? What are the ten most iconic? memorable Characters from some of the most famous sitcoms that you guys can think of so I want to hear you guys I'm gonna see of ten like that. I did the top ten and listed all of them I don't necessarily think if I agree with all of them, but I guess if I get some yes

Starting point is 00:45:40 See I want to see how far back does it go we're going all 70s Are we going like up it's pretty all-time because there's there's I'll tell you this. There's only One or two others. There's one that goes really far back. There's two that go pretty far back But all the rest were the furthest for I could think of for like 50s would be like Lucille ball She that's one. Oh good. Yes. I would That is the furthest back right here that I could. I was going to say one of the characters from Leave It to Beaver. I would have said would have been the other one,

Starting point is 00:46:10 but Lucille Ball's the one. I bet you have Homer Simpson. Do they count cartoons? Oh, no, they didn't count cartoons. That would have been a good guess. It had to be. That's the longest running series ever. It's going to be Dwight from The Office.

Starting point is 00:46:23 Ooh, OK, so Office is, but he didn't go down. This is the part where I didn't like. He didn't have Dwight. He's the most iconic. They say he's not. You know who they pick from there? What? Stanley. No way. They say they put him as that. So if you guess the show, but you don't guess the right character, I'll give you, because that was, I guess the show on the wrong character. You have Al Bundy? Al Bundy is number two. Kramer? Kramer's. So I thought Kramer too.

Starting point is 00:46:47 This is what made me, I'm watching Seinfeld. That's one of my, that's my all time favorite show. Let's say George. George is actually more iconic. And I'm like, okay, I can, cause George has a bigger role. Memorable, yeah. And he's very memorable.

Starting point is 00:46:58 How about Three's Company? Nope. Wow. No. That's a tough one. Yeah. Let me think, who else? What's his name from the Cosby show?

Starting point is 00:47:06 Dad. Oh, no. He's not on there? No, it's not very, I feel like he's not that iconic. He was on the list, they took him off the list. They found out. What was his name? Doug, you have any guesses?

Starting point is 00:47:18 I don't know, Frazier? Kid Dynamite? So Frazier is, Niles from Frazier. Yeah, Niles from Frazier. Niles from Frasier. Yeah Niles. Niles from Frasier. I never watched that. I didn't either but that's another great. Here's one that I should have.

Starting point is 00:47:29 Anybody from Cheers? No Cheers characters. So what I don't know that I would have never got is from MASH because I didn't watch MASH. I was going to say MASH dude. Charles from MASH is on there. Alex from Family Ties is on there. Oh yeah. And then Ron from Parks and Rec. Okay. You guys should have got that. And then me. And then Barney Stinson from How I Met Your Mother. Okay. So those were those were the ones. And then

Starting point is 00:47:55 you know what I hated about MASH? MASH came on. When MASH came on I knew the TV shows I liked. The cartoons were over. Every time. like the cartoons were over The cartoons were oh, yeah after cartoon. I hated that Guys are depressing Side I don't remember what was what was on before but you're right It was like there's like two or three like cartoons you would watch before and then there were two things that would come on That meant cartoon time was over. It was either mash or it was Soul Train. Soul Train, thank you. Yeah, that's on the weekend.

Starting point is 00:48:29 Soul Train was the weekend cartoon. Choo, choo, everybody's saying you need to, and I would watch it for a little bit because you'd see some wild. Isn't it crazy to think that kids have unfettered access to cartoons 24-7 like that? It makes me wonder that if we did how. You know how funny it is.

Starting point is 00:48:43 Nothing is scheduled for them. You know, isn't that weird? You know, hey, speaking of that, I've cut out the iPad completely. Good. The only thing we use it for right now is his Legos, to build his Legos. We have some school stuff that he does on it.

Starting point is 00:48:59 But I was watching something, it was actually the guy, who is the guy that wrote Coddling of the American Mind, and then he also, we watched him speak at the ARC event, author, he's also like a- Doug's finding it right now for you. You know who I'm talking about, Doug? Jonathan Haight, Jonathan Haight.

Starting point is 00:49:16 Yeah, there you go. So he wrote another, he's the one that's, he's been studying this for some time, and he was talking about that cartoons in television for our kids are not as bad as you think, and he was talking about that cartoons and television for our kids are not as bad as you think. It's the way they consume them on the iPad because the iPad is so all consuming

Starting point is 00:49:32 and the types of cartoons they're watching. But watching a cartoon with your kid is not, on a television, is not that bad. And so he was explaining the difference of that. And so I've just committed to that with my son is that if and when he wants- You watch together. We put on the TV.

Starting point is 00:49:49 And what I've noticed is really interesting is he doesn't even really, he ends up playing with his Legos and he'll check back, he'll hear a part he remembers and then he'll see him watch it for like two or three minutes and he'll go back to building his leg. So you end up watching the cartoon?

Starting point is 00:50:02 Yeah, I end up watching more of the cartoon than he does and I'm like, okay, I can already see a distance, a difference between the two. And it took about, I'd say about a week to wean him off completely because he had asked for it. So I have an app for you that you might wanna check out that my wife found, it's called Minnow, M-I-N-N-O-W. It's all Christian-based cartoons for kids.

Starting point is 00:50:27 And so she goes through, my wife is like very, like she's got a very, very fine filter for content for the kids. And she's like, oh, they've got great content. Is this on the iPad or is this on? You can put it on, it's an app, so you can put it on. I don't wanna use the iPad at all because I don't want him staring at a screen by himself.

Starting point is 00:50:43 You can put it on your TV. But I don't want to use the iPad at all because I don't want him staring at a screen by himself. You can put it on your TV. But I don't mind regular old, we watch a lot of old 80s, 90s, my son loves the 1950s Mickey Mouse. And so I just, if he. Some cartoons though from back in the day, have you watched like Tom and Jerry with your kids? Yeah, some of it's bad.

Starting point is 00:50:58 Well that was always great because they go to the grandparents and they're playing Tom and Jerry and they're playing like looney tunes. And it's like, yeah, we got wild. Oh, I've also been practicing that. I shared it with you guys yesterday and I'll share it with the YouTube team

Starting point is 00:51:12 so they can play it in the clip because I'm probably gonna mess it up a little bit. And I think it was a really, it was interesting. The power of not saying no to your kid. I thought that was really cool about, so basically the strategy is when your kid asks for something, instead of just going no right away and putting them in that defensive place right away

Starting point is 00:51:32 and them reacting, is saying, after you do this and this, ask me. Or how about you ask me after you finish this thing. Yeah, so instead of just saying, no you can't watch cartoons or what that, say, hey after you clean your room and do your homework, ask me again. And then, and then, and what that does is it takes them from getting defensive right away because they don't have that same ability to be able to control those emotions that way. And they feel heard. And then they go, okay, well,

Starting point is 00:51:58 and then it also attaches some sort of like, um, uh, work or something in order to receive that. So like delayed gratification strategy. that. So delayed gratification type of strategy. It's a delayed gratification strategy. And it's a really, I've already done it a few times with him asking for something simple like that and where I'd just be like, no, not right now, it would be the natural thing. It's like, oh, you know what, I'm not gonna say no right now,

Starting point is 00:52:18 I'm gonna say, hey, well, after we eat and you do your homework, then ask me and then daddy will figure something out, and it's pretty cool to watch the difference. As long as you don't say circle back, we're gonna circle back. I hate that. I hate that so bad.

Starting point is 00:52:31 I don't know why that's so annoying to me. That manager, everybody hates. It's funny when you go to a hotel and you watch, put cartoons on or something for your kids, and a commercial comes on, and my kids are like, fast forward, you can't, what do you mean you can't? This is how we watched TV back in the day, you just had to sit and watch the commercial.

Starting point is 00:52:46 This is what's happening. I got some, I pulled up some great information on some lesser known cannabinoids and their effects on the body. A lot of people know CBD by now. A lot of people know obviously what THC does, blah, blah, blah, but there are other cannabinoids and there's more and more studies coming out about them which is pretty cool so I'll tell you guys about

Starting point is 00:53:07 a few of them. CBG is a they call it the mother cannabinoid because it's a precursor to both THC and CBD but on its own it has some neuronal protective effects so protects neurons and it reduces neuroinflammation and in hunk Huntington model, so people with Huntington's disease, it seems to improve motor function. It also reduces inflammation in conditions like irritable bowel disease,

Starting point is 00:53:35 and it has some pain relief effects, which is kind of cool. Then there's CBN. This is the one, which by the way, you're starting to see things getting marketed with CBN because it's good for sedation. So for sleep, so people who, like for example, people who use the Ned product, the Sleep One,

Starting point is 00:53:54 it's higher in CBN. That's one of the reasons why you'll take it and feel like, oh, I wanna go. That's one of my favorite products of theirs. It's also good for muscle and joint pain, and they're showing it in animal models with pain like fibromyalgia. And then there's CBC, which is really good apparently for the gut, for gut health.

Starting point is 00:54:12 Now Sal, how does Ned do this since they have all these different products that are, you know, want stress or for sleep and they're a full spectrum based. Do they just put their full spectrum and then they put a higher dose of CBN or they put it in order for it to then be? There's different, so you can breed hemp plants like you do with marijuana plants. So you can have some that are higher in CBC, CBN, CBG. And then what NED does is they add botanicals

Starting point is 00:54:39 that are not hemp related that contribute to the desired effect. So the sleep one will have certain compounds in there that also encourage better sleep. Okay, so in other words, they're all full spectrum, but then they add things to those products to encourage whatever you're looking for. That's right.

Starting point is 00:54:56 Okay, that makes sense. Because you've already communicated many times that ideally you want full spectrum always. So it's not just CBN, by the way. You get a NED product, it may have more CBN, but it's always full spectrum because in all the studies, regardless of the cannabinoid and the effects, it works better in the presence of other cannabinoids,

Starting point is 00:55:15 they call it the entourage effect in that scientific space. So that's what happens. Got it, got it. Yeah, before we stop here, we are looking for trainers. Oh, thank you Doug. We're hiring trainers. Yes. This, we do not put this call out very often

Starting point is 00:55:30 because we're extremely, we're very picky over who can work here, over who can train. They represent us the most. So a good trainer would represent us well, a bad trainer would be a travesty. However, we are opening and there is a process, so it's not easy to work here. So if you're dedicated, you like MindPump, you want to help people

Starting point is 00:55:49 and you want, you think you can make it through. If you feel like you feel like you're the kind of person that can make it through the testing that we do in the internship, I'll tell you this, you'll be successful because all of our trainers do amazing things but it is not easy. You go to mindpumppersonaltraining.com forward slash apply. So mindpumppersonaltraining.com forward slash apply. I do want you to know though, this is in person. So this is not remote personal training for us. You have to be, and you don't, I mean, we have, most trainers we all have here now have relocated. They live somewhere else. You can live somewhere else, and then, but you have to be here, so it's in person.

Starting point is 00:56:27 And I would say that if you're wondering too, like what's experience or certification, we're looking for character over we are, the amount of certifications and experience you have. You could be a totally, one of our most successful trainers was a police officer over six months ago. That's right, that's right.

Starting point is 00:56:42 Marcelo, not even a half a year ago, he's our top trainer and killing it, and was a police officer, and so, but That's right, Marcelo, not even a half a year ago, he's our top trainer and killing it and was a police officer, but he's been trained by us. And so he's gone through all of our courses, he's listened to all of our stuff, and I'll take that character over somebody who applies. I've got 10 years experience in seven national certifications and a degree.

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Starting point is 00:57:37 Our first caller is Zoe from New York. Zoe, what's happening? Hello, hello. Hey, what's up guys? How are you? How's it going? Good, it's nice to see you guys again. I was on, I think like a few months ago. Um, I have another question for you guys. So, um, I'm a competitive powerlifter.

Starting point is 00:57:53 Um, and I just competed, I think like a week or two ago now, and I'm currently kind of in between weight classes. Um, so I'm in the 65 kg weight class, however I'm weighing in at like 61 kg. So I'm really low, I only made it in by one kilogram. And it's kind of working against me. The other women I was competing against were like basically 10 pounds heavier than me

Starting point is 00:58:20 because they were way higher in that weight class. So my question is, should I try to cut and get into the 60 kg weight class? Or should I bulk, try to get higher and build more strength in that, in the weight class I'm currently in? Or should I just accept it and be where I'm at for right now?

Starting point is 00:58:38 What a great question. And if I remember you, you were really strong last time we talked to you. What were your lifts on your last, at this last competition? What was that? What were your, what did you hit? What were your numbers?

Starting point is 00:58:50 So, it wasn't my best competition, but I did do a PR for my squat. I got 270 pounds, which I was really happy with. Wow. I got, for my bench press, I got I think 140 pounds And then for the deadlift, that's where I kind of messed up I just had an off day and I only got to 280 pounds. I tried 300 or 303 Twice and it just wasn't my day for that. So man, you're strong Okay, so this is a really good question because it's actually quite nuanced. It depends on who I'm talking to

Starting point is 00:59:29 It depends on what's going on with them, you know how serious they are about powerlifting versus where you feel best. Yeah their health and where they feel best type of deal. Is this like a this seems like a very serious sport for you like you really are trying to pursue okay and how long have you been training for? Well I've been working out for like six, seven years now. I'm only 19 currently. I turned 20 in February. But for powerlifting, it's really been like about two years. Okay. And how tall are you?

Starting point is 01:00:00 I'm 5'5". So you're 5'5", and you weighed in at 134 pounds basically? Yeah. Okay, and so you're pretty lean? I'm pretty lean. I took a body fat test percentage thing. It's like the one where you hold your arms out. I don't know how accurate it is.

Starting point is 01:00:16 It said I was around 19% body fat. I don't really know how accurate that would be. You are lean at that body weight and height and being as strong as you are. It would serve her to go up. Yeah, so, and then are you healthy otherwise? You have a normal cycle, all that stuff, and the signs that show that you're doing good with your health?

Starting point is 01:00:33 Yeah, that actually, I'm with a hormone specialist now because I was having issues with that a while back, but now it's totally normal. Everything seems really healthy. Okay, go up. Yeah. Yeah, go up. Yeah. Yeah, go up. Because of your age, your experience, how lean you are,

Starting point is 01:00:49 it would probably be healthier if you go up. The only- It's gonna benefit you. The only reason I would tell someone like you, after all these questions I asked you, to not go up would be if you're like- High body fat. Yeah, high body fat, poor health, joint pain, or I can't eat more.

Starting point is 01:01:04 It's really hard for me to eat more. I'm stuffing myself, in which case I'd say, okay, how is eating for you, by the way? Do you feel like, yeah, I could eat more. I could definitely go up and wait. I always feel like I can eat more. I eat mostly whole foods, and I'm just always hungry. It's ridiculous.

Starting point is 01:01:17 Oh, have fun, go up. Perfect, I know. Get strong. It's right there for you. Get strong, go up, let your body fat go up. A few months ago, I weighed in pretty heavy. This was not when I was power lifting, I was just training. I was like around 140 something pounds and that was like pretty heavy for me. I didn't feel great but at that time I also was eating gluten.

Starting point is 01:01:37 I found out I have a gluten intolerance, I took a test and so I cut out gluten and that's the only change I made and I dropped like 10 pounds. That's water, water and inflammation. Yeah, stay away from gluten, stay away from gluten. It's not gonna make you stronger, it'll take away. Definitely not, no. No, go up, build and go up and let your body fat percentage get up to the low to mid 20s, which is probably

Starting point is 01:02:00 where you're gonna feel the strongest. It's probably where you're gonna see your best numbers and that'll put you right in that category of 65 kg. So go for it. Okay. All right. Sounds good. I think that's, and I also, I don't track my calories at all. I kind of track protein just to make sure I get enough and I'm way above what I'm supposed to be eating. But I think my other question would just be like, in terms of trying to bulk and put on more muscle and more strength, is it okay to continue not to count calories?

Starting point is 01:02:33 Yeah, you're fine. Just add a meal. There you go. Exactly what Adam said. Just add a meal. So do what you always do, but then you go, now every day I'm gonna add this one meal. Yeah, so whatever your regular cadence is,

Starting point is 01:02:43 breakfast, lunch, dinner, post-workout, throw an extra meal in there, make it like a 400 calorie meal or something, you know, with some substance and that's it. And then, and definitely, uh, feed. Like if you're hungry, feed yourself. Like, and this is the time to, you know, take advantage of that. The fact that you do have an appetite and you seem hungry, don't find yourself restricting. If you're hungry, just make good choices, feed yourself.

Starting point is 01:03:04 You know? All right. Awesome. Thank you guys. I also, I sent a video over just before I hopped on of the 270 pound squat. Yeah, dude. We'll play that on the... Yeah, we'll link it on here for sure. Yeah. Great job, by the way, especially at your age and what you're doing. And the only thing I would tell you, the only advice I could give someone, because you're doing great, is to mind your mobility. You're really strong and for your size you're really strong and so be careful with your mobility

Starting point is 01:03:34 because you're gonna keep, you haven't even hit your peak of strength and so injuries become a real challenge as you start to get stronger and stronger. Occasional unilateral type training will do you well. Yeah, because you're going to want to chase those numbers and you'll get those numbers but an injury sucks. So that's the only thing I would tell you. Yeah, alright, sounds good.

Starting point is 01:03:54 And you guys last time you sent me over Maps Prime Pro and I've really enjoyed that and I've been doing that with, I'm a personal trainer as well, so I've been doing that with some of my clients and it's been super helpful. So I appreciate it. Awesome. Great job. All right, Zoe. Thank you, Zoe.

Starting point is 01:04:09 Thank you guys so much. You got it. That's great. She's doing good. I know. She says she's a personal trainer too, though, isn't she? She is.

Starting point is 01:04:16 Yeah, she is. I mean, she's really strong. And you know, people listening, whether you should go up or down in weight class, the main factors to consider are health and how serious you are about competition because when you get really serious about competition, at a certain point, it is a trade-off.

Starting point is 01:04:35 You are sacrificing health to compete at some of the highest levels. But she's at this great place where she doesn't have to sacrifice health. In fact, going up in weight is also good for her. We gotta probably be healthier for her. That's right. The fact that she just, she mentioned that she had lost her, or had been dealing with

Starting point is 01:04:51 losing her period before, it was probably due to her being lean. Too lean. Because of where she's at. That's right. And 19% is, it's probably too lean for max strength. I mean, that's a really lean body fat. It can be kind of healthy. But for a woman powerlifting, and for women in general, typically it's low, that's a really lean body fat. You could be kind of healthy, but for, for women powerlifting

Starting point is 01:05:06 and for women in general, typically it's low twenties. Well, you'll see best health. Our next caller is Carlos from Texas. What's up, man? What's up, Carlos? How you doing, Carlos? Hey guys. How y'all doing?

Starting point is 01:05:16 Good, man. Good. How can we help you? Uh, well, first of all, I want to say thank you for all of your knowledge that you give all of us. And, uh, it's an honor and a pleasure to be on the show with you again. So thank you. Right on.

Starting point is 01:05:29 Yeah, dude. I am currently, I have several of your programs and currently I'm running PowerLift and I'm not, I'm not preparing for a meet or anything like that. So I have plenty of time. I know that your program runs on a seven day schedule, but at the age of 58, I realized that I need more recovery time and I need more just rest.

Starting point is 01:06:02 So am I doing myself any harm by extending that seven day program to like a nine day program or even a 10 day program four days you run two days rest two days and then rest rest what i'm doing is i'm running day one and rest day two rest day three rest day four i love it rest rest i love rest. So that comes out to nine. I love it. That's fine. I love it. That's perfect.

Starting point is 01:06:30 There's two ways that you would, I'm so glad that you're modifying it to fit your needs. That's what everybody should do. There's two ways you could look at this. One is to reduce the volume. Actually three ways. Reduce the volume, reduce the intensity, or spread out or spread out in the rest extend the the days in between and to be honest with you I kind of like what you're doing the most I love that

Starting point is 01:06:51 yep so go for it yeah all right good I appreciate that and I just want to let some of your callers know or some of your viewers know that my daughter, I bought a starter for my daughter. I'm a poet and I do it. And she was trying to do some programs and not even programs, she was trying to do kind of her own thing. about two weeks into it she called me she goes dad I really really enjoy running the program. She doesn't have to think about it. She just does what you know, what's in the program So if there's anybody on the fence out there Wanting you know some advice on whether they should buy your program or not. I say go for it. Just just buy a program Should buy your program or not? I say go for it. Just just buy a program

Starting point is 01:07:48 Run it as it is and then you can modify it afterwards But yeah, I really I really enjoy it and she really enjoys it too. It's working for me. Appreciate that Carlos Yeah. Hey, I do have one quick question. My goal right now is to get to a 315 deadlift. At the end of your program, if I don't reach that goal, what do you suggest me running after that? Should I run power lift again? Is there a different program that I should run? What are your suggestions? I would either go, so there's two ways,

Starting point is 01:08:23 you could run power lift again. But if you really wanna like really do it right, avoid injury, that kind of stuff, you go power lift, symmetry power lift, or power lift, maps, 15 performance power lift. So those would be both good options that would kind of maintain stability, you know, your joint integrity, and then go back into power lift. Yeah, you might like the 15 protocol given that You know the rest is an issue like that might actually like resolve that for you Yeah, so 15 performance would be a great way. Do you have do you have that program by the way? I? Don't I have almost every other program, but I'll send it to you. Yeah. Oh nice. I appreciate it. Thank you so much

Starting point is 01:09:01 You got it, man. Thanks for calling in. All right. Hey, I appreciate all I it. Thank you so much. You got it, man. Thanks for calling in. All right Hey, I appreciate all I do. Thank you very much. Take care, man Yeah, he brings up a great point that uh Every workout program is designed around the seven day week and I get it. It's because seven day Calendar you have your work days. You have your weekends It's able to you know You can schedule the workout so that every week it looks the same and it works in your schedule.

Starting point is 01:09:25 So that, I don't wanna dismiss that, I think it's a big deal. But for people who have the flexibility, I mean, bodybuilders have done this for a long time, where they don't follow a seven day schedule. They do like a two on, one off, you know, or three on, one off. Listen to your body, it's, I mean,

Starting point is 01:09:39 it all revolves around that. And it sounds like he's really kinda honing in on that, which is good. That's right. Our next caller is Ben from Minnesota. Ben, what's happening? What's up, dude? Hey, guys. Thanks for having me on.

Starting point is 01:09:49 You got it. How can we help you? Well, in your three-episode bonus series that you did for trainers, you talked about the importance of doing an assessment to kind of show your credibility, help close the sale when you're kind of having that initial assessment with a client. I'm wondering if I'm structuring my coaching business completely remotely, how could I incorporate some sort of virtual session?

Starting point is 01:10:11 I feel like it's tough to actually see all the angles and notice minor shifts or imbalances when you're just looking through somebody's camera, but I do feel like it's a really important part to have. So I'm just curious if I should take them through the assessment and just try and watch what I can through the camera or if there's a better way to approach it. Really good question and one of the reasons why we really recommend people to start training in person first because this is difficult anyways, right? So learning how to assess somebody and see movement like that is already, you know, takes time, takes practice to get really good at it, to see all the nuances, and then to do that on a virtual setting, it's just that much more difficult.

Starting point is 01:10:53 So. Have you trained in person before doing online? Do you have experience doing both? Yeah, so I've been a personal trainer for about four years. You know, I did it via gym, and then now I do some group training stuff. Good, so here's how I would do it. And by the way, are you going to attend the webinar?

Starting point is 01:11:09 Because in the webinar, I'm going to be covering questions that you could do virtually that you can make a part of your assessment. And I know it's about sales, but it's going to be very relevant to what you're asking. I'm not currently signed up for it. That's like next week in June or something, right? Yeah, get on there because I'm gonna get into detail, but I'll give you some of the cliff notes. So number one, when you're getting on a call,

Starting point is 01:11:34 have them send you pictures of them from the front, side, and back, and have them send you a video of a squat, front and back, and you can do a couple other things if you want. And what you would do is you would screenshot whenever you notice the deviation and you would circle it on the picture and you send it back to them and you say hey you know I noticed how this is happening here let me tell you what's happening by the way do you ever feel pain in this area yes I do okay there's a couple

Starting point is 01:11:59 things we can do to correct that through exercise and you can explain it and say do you see how that would work for you? So that's one way to do it. The second thing is a lot of the assessment you do virtually is really about asking them questions about their fitness history, asking them questions about how much time they have that they can devote to exercise and diet and their diet history. And what you're doing with that is you're kind of revealing the client to themselves. So I'll give you a great example, okay? A good example would be would be you know what you could do in your assessment would be hey on a scale of 1 to 10

Starting point is 01:12:31 How serious are you about accomplishing the goals that you're that you told me about? One being I don't care at all 10 being I definitely want to do this and then you let them pick now 99% of people once you kind of set that structure do this and then you let them pick. Now 99% of people once you kind of set that structure, those parameters are gonna say anywhere between 8, 9 or 10. Like nobody's gonna call with you if they don't care right? They're obviously and but you have to define what a 10 means and a 10 just means I really want to do something about this not like I'm gonna work out seven days a week. And so when they send that to you the reason why it's really important is because

Starting point is 01:13:03 once they've told you that they're very serious about accomplishing this goal, what's less likely to come up later is, well, let me think about this and see if this is something I wanna do. And so you're getting ahead of the potential objections before they pop up. That's what these kind of questioning looks like.

Starting point is 01:13:21 So the main gist of an assessment for someone like you virtually is to communicate your value in a way that makes sense to them. Not to communicate how smart you are or communicate that you know things, but rather is there a way I can communicate to this person where they're going to see it's valuable to work with me. And a lot of what you're doing virtually is diet. Most of what you do virtually is support and diet. So the questions might look something like this, like what are the sticking points for you when you try to get on a diet? At what point do you find that you fail? What does it look like when you fail?

Starting point is 01:14:00 Do you tend to go way off the diet or is a little off and then you kind of go back on know go back on and then when they answer those questions Then you would you would go back to and say, you know a lot of people experience that right around week six is when people tend to To fail on it and when they fail they tend to quit and here's what I found and you explain How you in the past of coach people through those problems and then you followed up by saying Can you see how that might help you and they're gonna say yeah and all you're doing is communicating your value why would they work with you versus when they've tried to do it on their own does that does

Starting point is 01:14:35 that make sense to you yeah absolutely and that sounds awesome because if most most the clients that I'm working with have a pretty general idea of what they're doing with the weights so yeah the, the big thing that I'm providing them is that accountability. They have a good idea of what they should be doing. It's just a matter of actually doing it. And yeah, talking through diet is kinda always the biggest thing that I'm doing with them.

Starting point is 01:14:56 Right, and so communicating accountability, a crappy way of doing it would be to say, yeah, it's really great to work with a coach because it keeps you accountable. And you might get some people that to say, yeah, it's really great to work with a coach because it keeps you accountable. And you might get some people that'll say, yeah, I need that, and other people will be like, what does that mean? A better way of communicating that

Starting point is 01:15:12 is gonna be something like this. Once you get some questions, you ask them some questions and they reveal to you that, yeah, when I tried doing diets, I gained the weight back, or I find it really difficult, and you say, you know, what I've found with people is, first off, everybody goes off their diet. There isn't a single person I've ever worked with that is perfect right out the gates. Nobody is.

Starting point is 01:15:30 Here's the challenge that they run into. When they go off a diet, they go as far away from eating healthy as they possibly can. And here's what I found. To them, it feels like rebellion. Why does it feel like rebellion? Because they feel ashamed that they failed. And this is how I've coached people through that process. And then you explain those scenarios in which you've experienced this with your clients and how you've helped them. And what you've done now is you've communicated accountability in a real, applicable, valuable way.

Starting point is 01:15:58 So what I would do if I was to think about all these scenarios and put them together, create yourself a script, practice, and then gear questions that will direct them towards these conversations That make sense Yeah, that all sounds awesome. So Ben, let me share with you what I used to do when I was doing virtual coaching So it was automated. I had a intake form that let's say you were interested in the free consultation You would input your email information and then I had an automated email questionnaire that got sent back to

Starting point is 01:16:30 you of all the types of questions Sal's talking about right now. So they have all that information and then on top of that, I'd have them send me a video from the front, side and back of them squatting. Now this was before we had created Maps Prime and so that was what I was doing. Today I would probably send them the Maps Prime zone 1, zone 2, zone 3 and do the same thing. So I have all of that. That way when we have our free consultation, I have this entire intake form of all these questions that they've answered for me. So I'm getting a really good idea of their commitment level, how serious have they trained before, what are they looking to do, aches, pains, medications, you name it, all the good stuff. Then I also have these three videos

Starting point is 01:17:09 of them doing a windmill, a squat, and a wall test. And so I can be prepared before they even come on the call with me of like who this person is. Like, okay, I've seen that they've had a trainer in the past that they didn't have a good experience. I see that there are 10 level of seriousness on getting fit this time. I see that they want to not only lose about 15 pounds of fat, they also like to build muscle. I also see that they failed zone one and zone two miserably. And so then I get on the call and I've got all this great information to present to them that what I've learned about them. And then I never closed on the very first consultation. I then after that, after giving all this value about how their movement is and where they need to work on these things and getting

Starting point is 01:17:51 questioning them and talking, having more conversation about their goals, I would then give them a challenge for the next week for our next call. Again, still haven't sold anything yet, I'm just like, so now the next step is to see what you're going to need to do nutritionally. So I want you to track your food for the next week. And I would give them, tell them to download Fat Secret or MyFitnessPal. And then I wanted them to track all their food. And the reason why is because I don't just write a generic diet for you. I'm going to teach you how to make modifications to your current nutrition, how you're eating now. Just a great way to show more value that you care, you're trying to you're not just giving some generic meal plan that everybody gets. I'm really diving into your nutrition. It also take it weeds out all the people that

Starting point is 01:18:32 are not serious. If they're not willing to commit to one week of documenting for your free time, they're most likely not going to be somebody who's going to pay you a bunch of money for the next six months to personal train you. So the people that were not serious didn't fall through, didn't do those little steps, that's not the client I want anyway, so I'm already moving on the next person. The people that did take it serious and very valuable that I spent that extra hour with them, now they come with all their nutrition stuff, and then by that time, I've started to wrap my brain around what I'm going to present to this person. And so that's what my process looked like for online coaching.

Starting point is 01:19:02 I mean, that's pretty much the angle I was going to go. In terms of logistics, what you set up ahead of time, making templates for yourself for all these with really in-detail description of what you're looking for from these videos. So at least when they send the videos, they have a good idea of you can make sure you get the feet in there from the side.

Starting point is 01:19:23 And then if you could have sort have a disclaimer at the bottom, too, if you didn't accomplish these videos, we can do this. And I can actually assess, and I can watch you do this in the assessment. So at least you give them a chance to be able to assess them from afar. But the best way to do that, obviously, is to get it ahead of time.

Starting point is 01:19:45 So that way, too, you already have that information. So you can just kind of go through that with them. And it'd be a lot more of effective conversation. This is also how I would use our community, right? So if you're in our trainer forum with all these great other trainers and movement specialists, and I'm still getting better at this, my skill set, I've got these videos,

Starting point is 01:20:03 I can now refer to all my peers and be like, hey I just had this guy do a squat assessment. I see this going on and this going on Do you guys see anything else going on? I'm gonna use my community, dude I'm gonna be like let's see if so I can get coached and help from my peers that are even better than I am at this and then hear the Feedback and so then I because I got a whole week till I see him again So now I come with all this great information that I either saw already or I learn from people that are even better than I am at my craft. And then I'm like presenting to them like a full detail of what I see with their movement and then presenting them what

Starting point is 01:20:34 we're going to do program wise for the next three, six, nine months and the things that we're going to be addressing both nutritionally and movement and goal wise. Like that's what it looks like. Yeah. Okay. Awesome. That all sounds excellent. I should, I should join that trainer forum. Yes, you should. You should be in the trainer forum. You should definitely come to the webinar. Also webinar will be a good time to come on there.

Starting point is 01:20:54 Cause anytime we do a webinar, we do do offers that are, it's a better deal to get at that time. So show up to the webinar and we'll, we'll drop some more. Community. You need to be in there. Trainerwebinar.com. Trainerwebinar.com, get on there. Trainerwebinar.com, awesome. Thank you so much guys. If I don't see you Ben, I'm going to get mad, okay? I'll be there.

Starting point is 01:21:14 Alright man, good luck man. Take care. Yeah, I love questions from all these, we're getting more and more questions from trainers, which is really good. There, sometimes we'll get, well often we get messages from trainers talking about how flooded the space is, and it is true that the trainer coaching space is growing, it's predicted to continue growing, but good trainers are not common.

Starting point is 01:21:36 Not non-existent. And let me tell you, this is, being able to virtually coach somebody and to do what we just discussed is not easy. And so what you have is you have a flood of trainers that aren't real trainers getting into the space because they think there's going to be quick money and they don't even understand or grasp this concept or even know what they would start, where to start.

Starting point is 01:21:57 So it really gives you an opportunity to separate yourself from all your peers because you actually do take the time to do something like this and you, blow somebody's mind when you come to a Zoom call like this, that prepared and that well set up to communicate to them everything that's going on with them and you have a plan laid out. There's not a lot of trainers that do that really well. Listen, if you're listening and you're a trainer, go to trainerwebinar.com. We do them periodically and again, they're totally free. And our goal is to create more good trainers,

Starting point is 01:22:27 not just more trainers, more good trainers. Our next caller is Emilia from Austria. Hi Emilia. How you doing Emilia? What's happening? Hi. How are you? I'm fine.

Starting point is 01:22:36 I'm so grateful. Thank you for this opportunity. I'm very, very grateful. Yeah, I appreciate you. How can we help you? Um, so I'm going to read because I think otherwise I'm going to mess up. I'm a medical student and I'm slowly getting to the point where I should start having an idea of which direction I want to take. The way you have changed the fitness industry is something I truly admire because you

Starting point is 01:22:59 don't just teach health, you make it livable and real for people. I want to help people the same way you have helped me and many other listeners. So which medical specialty or career path would allow me to bring the same kind of impact to the medical world? I want to work with a holistic approach to health where prevention, movement, and education come before medication and where health becomes something

Starting point is 01:23:21 truly accessible to everyone. With AI and other changes coming, I find it hard to know which direction will have the most meaningful long-term impact, especially since this is actually my second career path, as I've already lost too much time by taking advice from the wrong people. And also, I wanted to ask if you could give me some advice on how I could build something along the way, because it would probably take me around 15 years until I can finally practice on my own and I would love to build something along the way. And I don't, I mean, I have some ideas, but I don't know if these are good ones.

Starting point is 01:24:02 And yeah, I would really appreciate your advice. Oh, I know exactly. I think I know exactly where would be a good idea for you to go. So the question essentially is like, what direction should I go to be able to help people the way you've helped people in fitness, correct? Through medical though?

Starting point is 01:24:18 Yeah. Okay. Yeah. I see a massive, massive need for more medical practitioners who are experts in female health. Female hormonal health, perimenopause, menopause, but who also understand nutrition and exercise who can help them. We have so many listeners that are women that call in and say, it is hard for me to find a doctor that understands my symptoms, how to work with them, with diet and exercise, how to work with my hormones, what does that look like?

Starting point is 01:24:50 It's a growing field. It's also a place you could start right now, not as a medical practitioner, but as a fitness individual. I know you said in your question that you're in our course as a trainer, you could already start working with women on their health from that perspective and give them help with exercise and diet, but you already have some medical background, so you'll be able to direct them

Starting point is 01:25:16 in the right direction of where to get help. But would you mention that, like working with a client, or would you just like coach them like as a fitness coach? I would coach them as a fitness coach but I would put in my bio that I'm a medical student. Yeah. Okay. And would you grow a social media account along the way? Because my idea was that we have a very good community at our gym and I went to the gym owner and I talked with them that I would really love to give like small Educational courses like talking about I don't know nutrition or why proteins very broad like the topics

Starting point is 01:25:53 You mentioned all the time in your podcast but I don't know the the conversation was kind of weird because I knew that his intention was kind of in a very Non holistic approach way I I would say, and it just didn't feel right. So I don't know if this is an idea I should like pursue further, because like one of my best friends, they have a hotel, and I was asking her like if I should do some small courses there, would that be a good idea or should I just create like Instagram posts like you always say in your course that you should create posts like with the topics like your clients are coming to you? Yes. So I didn't know the

Starting point is 01:26:37 direction Sal was gonna go, I actually love the direction. I was going a different direction. I thought someone like you with your background and your interest and you probably are familiar, are you familiar with Dr. Cabral and are you familiar with Dr. Brink? You have the movement specialist in Dr. Brink and then you have the Eastern Western Medicine guy in Dr. Cabral combining that type of knowledge and creating a profile around that. So as in the way I would approach it on you is as I'm learning from Dr. Brink, I'm making posts as I learn.

Starting point is 01:27:10 Like he just taught me something today about ankles and I was blown away by some knowledge or some information around that. So that becomes a post. I share as I learn, I'm sharing, and I'm sharing, I'm coming from that perspective. Don't try and talk to people as if you're the authority. Share as a medical student on their journey. So come from the perspective of,

Starting point is 01:27:31 I just want to share my journey into health and wellness. This is what I'm inspired by, and I hope I can help others. So that's kind of how I would position my social media, is medical student who's learning this and learning that, want to share my journey. Yeah. social media is medical student who's learning this and learning that, want to share my journey. Yeah. And then as you learn, and what a way to really cement that too, right? So as you learn something, one of the best things you can do is turn right around and teach it so that you'll be better familiar with it. So that's exactly what I'm doing. Every day that you learn something new in class or every day that you learn something new from Cabral or from Dr. Brink, that becomes a post

Starting point is 01:28:03 on my social media. And you're not getting worried about selling anything yet, you're not worried about if you're gonna, it's like literally just sharing your journey and allow it to organically grow like that. Yeah, I think number one, the most important thing you should do is talk to people in person. And then use social media as a way to add value to that.

Starting point is 01:28:23 And then see what happens with the social media, but don't bank on growing your business through social media as a way to add value to that. And then see what happens with the social media, but don't bank on growing your business through social media. Always talk to people, talk to groups, at gyms, at hotels. That's gonna serve you much more than trying to build, just focusing all your attention on social media.

Starting point is 01:28:41 And I also like, I created a GOP1 guide because like, you are in America, you're always like five to seven years ahead because the Osempic and all the GOP1s are getting slowly more and more popular here. So it's slowly coming. And I thought that it would be really nice to have like a GOP1 guide,

Starting point is 01:29:02 like how to center it around like with steps and all of that. But I didn't know where to like push it. I was like, should I go to the practitioners and like give it them like as a small brochure and say, hey, this would be a good guide. But I mean, I'm only a student, so I don't feel like I have the authority to do that. So I think it's, yeah.

Starting point is 01:29:22 Don't come from that perspective. Whether one person reads it or a thousand people read from that perspective. You don't... whether one person reads it or a thousand people read it right now, doesn't matter to you. All that matters right now is you're on this journey and you... I think your... your idea, your reasoning is incredible. That's enough right there. Yeah, and also...

Starting point is 01:29:38 Just share the process and the journey. Don't worry about getting it in the hands of hundreds of other people or like lead generation, all that stuff. We're not there yet. Right now, it's just you have a passion for something. I think you have a great goal. You're around probably a lot of brilliant minds. You listen to mind pump, start to formulate all that and just share the process. Iterate. Yeah. Don't be afraid to try a lot of these ideas out and like talk and show up and do

Starting point is 01:30:03 those talks, regardless of the outcome. It's just going to provide you with experience. And I think that's, it's going to steer you where you need to go. So GOP one, maybe that's the direction you go. Maybe it's what they suggested in terms of other specialty areas. You don't really know that until you start really putting it out there. You put in the work in, so you create the guide, you create the information and You create the information, and you have that available for people, and you're on this journey yourself of knowledge,

Starting point is 01:30:31 and people will be attracted to that. You also have, there's perceived advantages and disadvantages from not yet being a doctor. The disadvantage is what you said. I'm not an expert professional, right? What's the advantage? I'm open-minded. I'm not a part of the system.

Starting point is 01:30:45 I have an exercise background as well, so I look at things differently. So that's how I would present myself, and I do think that's an advantage. I really do. I've worked with doctors that have been doctors for decades, and then I've worked with new doctors. And you know what new doctors tend to,

Starting point is 01:31:00 the advantage is, they have less experience, but they're more open-minded. And they tend to look in more of these other directions. But yeah, I think talking to people. You disrupt her. As a coach, as a trainer, who's also a medical student, that's how I present myself, and talk to people in person, that's gonna teach you the most

Starting point is 01:31:17 and help you with your direction. And then long-term, I'm telling you, there is a massive need for doctors who can speak to female health from a holistic perspective and the direction I would go would be hormones Because that's where you're gonna need most of the education and the credentials and the authority But also your exercise and nutrition background is gonna help so much with that and there's there is a definite need for it Like I there's so many women, we get messages all the time.

Starting point is 01:31:45 They're like, where do I go? I don't know where to go. There's a huge need for that. There's also a huge need like Dr. Gabriel Lyon. There's a huge need to be able to assess lean muscle tissue and create a standard for that instead of BMI and just get the general public aware that like having lean muscle mass

Starting point is 01:32:03 is very important for your health. So to lead that charge. So again, there's a lot of opportunities out there, but yeah, you're going to find some kind of poll based upon what kind of information you're putting out. Yeah. Back to what I think Justin, what Justin said, I think is most important out of everything what we said, which is I wouldn't even be trying to figure out what the need is. I'm just going to share my process and journey and allow the content and the people that

Starting point is 01:32:31 are engaging with it to steer where I go. Because one thing I have definitely learned in this business and many others and helping other trainers is I'm almost always wrong. So when I sit here and go like, oh, I bet people need this and I bet they want that and oh, there's a huge need in this market. It's like, how about I just share and lead with giving and helping others through your process of learning and allow the engagement to steer you in the direction that is best going to serve you and your community. Instead of trying to figure out what that is, share as you learn. Because a lot of times what happens is it's the thing you

Starting point is 01:33:05 weren't even thinking about. Just because you're passionate about it, you learn about it, you can communicate it well, and all of a sudden it strikes a nerve. There is a need for everything we talked about. So don't overthink that. Just provide value. Give to people as you're learning.

Starting point is 01:33:21 And then allow the feedback in the conversation to steer you in your content. And because you mentioned Dr. Cabral, because I follow his content as well, and I only follow like doctors in the United States, so I don't really know how to approach it because currently right now I'm living in a small city, like it only has 160,000 people living here. And yeah, I don't really know, because I would love to follow someone like him around and just get all the knowledge and just watch and learn.

Starting point is 01:33:58 So what would be your advice on that? Like look for someone near around here or like reach out to Dr. Cabral for example or? Yeah, I mean, you could potentially take his, you could potentially take one of his courses and go through his mentorship programs that he has. So he's got really extensive programs that you could go through. So I recommend that. You might have people to point you towards as well. That might be a little more closer to you. But yeah, I think just starting that conversation

Starting point is 01:34:28 would be helpful. And on the trainer side, we're working on a mentorship program right now too for trainers. So that's more extensive than our course that we already have. So that's a possibility. So all of it's good. All of it's good and more of it.

Starting point is 01:34:40 Again, I wouldn't overthink it. You could literally use watching a Cabral video or a podcast episode and take notes of things that you learned as you watched it and then that becomes a post. You listen, you absorb, oh my god that was really good, I didn't know that, let me share that. You know, hey I just learned something new and it's always coming from the perspective of a student. I'm a student, I'm learning, I'm trying to get better, and I'm sharing my journey. Come from that, and so share anything and everything that you learn.

Starting point is 01:35:10 Don't try and narrow it down or figure, just share everything you learn. If it was interesting to you and you didn't know it and you learned it, it's probably valuable to thousands of other people too. There you go. You got it, yeah, yeah, good luck. Stay close to us too.

Starting point is 01:35:23 You know we have the trainer webinar coming up. Are you enrolled to the, okay, good, good. Of course I am. Okay, good. See you go. You got it, yeah, yeah, good luck. Stay close to us, too. You know we have the trainer webinar coming up. Are you enrolled to the, okay, good, good. Of course I am. Okay, good, good. We'll see you there. All right, we'll see you there, Milena. Milena. Thank you.

Starting point is 01:35:32 Thank you so much. You got it. Bye. But. You know, as she was talking, I was thinking, obviously predicting things in the future, good luck with that, but she said 10 to 15 years, which is a long time.

Starting point is 01:35:45 And I've been seeing how AI is effectively diagnosing people based off their medical history. And it's already outperforming a lot of doctors. I think the future of medicine, I'm gonna guess. I'm gonna totally guess, this is a guess. But the most valuable doctors in 10 years will be the ones that are really good at working with people, like in person.

Starting point is 01:36:05 Because the diagnostics, the whole like, here's take this, do that. I know people that are using it like therapy, marriage counseling, get in a fight with your husband or wife and have a disagreement, upload the conversation to chat.v.v. And it break down the psychology of,

Starting point is 01:36:19 this is probably because you are feeling this way and like having a, bro, I'm serious. That's crazy. And it being super effective for these people. Can't get it on the same page with your wife, or whatever, that uploads the argument. The ultimate moderator.

Starting point is 01:36:33 Yes, working as like a. Non-biased moderator. Yes. Non-biased. And then of course. And then being the person goes like, wow, I didn't think that that could be possible. Like bro.

Starting point is 01:36:43 That's crazy though. I mean it's being, yeah, so it's it's good so yeah trying to predict 10-15 years forget that just just share the journey share the journey as you go work on what right now what you can do that's right look if you like the podcast come find us on Instagram Justin is that mind pump Justin I'm at mind pumped to Stefano Adams at my pump out thank you for listening to mind pump if your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance,

Starting point is 01:37:09 check out our discounted RGB Super Bundle at mindpumpmedia.com. The RGB Super Bundle includes maps anabolic, maps performance, and maps aesthetic. Nine months of phased expert exercise programming designed by Sal, Adam, and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints and over 200 videos, the RGB Super Bundle is like having

Starting point is 01:37:35 Sal, Adam, and Justin as your own personal trainers, but at a fraction of the price. The RGB Super Bundle has a full 30-day money-back guarantee, and you can get it now plus other valuable free resources at mindpumpmedia.com. If you enjoy this show, please share the love by leaving us a 5-star rating and review on iTunes and by introducing MindPump to your friends and family. We thank you for your support, and until next time, this is MindPump.

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Mind Pump: Raw Fitness Truth - 2621: Top 5 Most Controversial Fitness & Diet Tips & More (Listener Live Coaching)

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Mind Pump: Raw Fitness Truth - 2621: Top 5 Most Controversial Fitness & Diet Tips & More (Listener Live Coaching)

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.