Mind Pump: Raw Fitness Truth - 280: The Fitness Industry Is Cleaning House

Episode Date: April 25, 2016

Shredz is under fire, Devin Physique is apologizing to his fans for photoshopping his photos, PhDs being exposed as money grabbing frauds that have no real science backing their positions... the fitness industry is cleaning house! For too long the fitness industry has been hurting more people than it has been helping. This is the opposite of what it should be. Sal, Adam & Justin talk about how this is changing. Please subscribe, rate and review this show! Leave an awesome 5 star review and you may be announced on the show as a winner of a Mind Pump t-shirt! Winners announced weekly! Learn more about Mind Pump at www.mindpumpmedia.com

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there's only one place to go. Mind, mind, up with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Did you guys see Devin Fizik's YouTube video? Oh, there's a good topic. Maybe you're rolling around a little bit. Did you see it? Yes, I did. What, want to hear your thoughts on it.

So first thing I'm going to say, uh, very emotional. First thing I'm going to say is I didn't know he had the little piercing on his eye. It's the first thing you was it. And fucking, I noticed it. I'm like, oh, that's nice. Yeah. Um, here's the thing. He's exercising in the video. He's basically apologizing for photoshopping his pictures and he wanted to apologize. He's taking, he's taking the credit or the heat for it. I think personally, here's my opinion,

it's my only opinion, I think it goes way up to the top. I think this is part of the whole shreds brand or whatever. I don't have any confirmation to this. Or backing behind that's my opinion. But I think he was probably told to take the heat for some of it so that they could save some of the brand I will say this I commend him and respect him for coming out and admitting it and apologizing But it's out there everybody fucking does it and to be honest with you

That's not the problem. That's not the issue that I had with you know some of the stuff Anyway, it wasn't the photoshopping it was just a stupid bullshit. Yeah, I've retired You know outlandish claims that seem to be the one that was easy for everybody to latch onto to really, you know, talk trash and show like differences of like, oh, here's how he really looks and all this, but it's like, he still looks good. That's not the issue. It's like, the issue is what they're selling

and the information they're providing everybody. It's just dog shit. Yeah, the shit programs and shit diet and then the supplements that, you know, whatever, don't do anything for you. That was my issue. Everything else is a distraction to me. But I respect him for making a video.

Absolutely. And coming out and apologizing. The best thing you can do and like anybody else like in that same situation, you know, that's the best thing to do. It's just be completely honest. But hey, look, you know, I got, I got carried away and I thought everybody's doing it. So I did it or whatever the case is, but it means a lesson to learn.

Like you gotta be authentic in any pursuit that you do. Now what an interesting story. The meteoric rise and crash of shreds. It's just like crash-diting. But no, no, I'm talking about your brand has just taken a shit. Everybody's got a bunch of sweetheart side. I think it's a bunch of bullshit. I don't commend any of it.

I think the motherfucker relies on all the, I think he's got $10,000 in lease payments that he's got to pay for. And he's losing money off the back end really fast because he probably had built up his 599, membership access to a workout program business up to where he was making decent money is, which is probably why he went out and got-

Interplex and lower biceps. Doing- Doing all this crazy shit and it's probably, you know, falling apart like crazy really fast and this is him pumping the brakes. I don't- I mean, he- we let's- we talked about shreds a over a year ago and it's not like he wasn't batting an eye back then And it wasn't like we were calling them out directly because we called out the industry the whole industry So which this is the part I find yes ironic is the other gone all the other you know fitness celebrities now

Talking shit about right so they're jumping on the bad way. Oh, yeah, you're seeing these fitness celebrities You weren't saying dick you were trying to emulate what they were doing six months ago. You tooled. You were photoshopping your own shit. You were slinging your own bullshit supplements. And now all of a sudden you're like, I'm gonna make a post talking shit about shreds. Talking shit about shut up, shut the fuck up.

You weren't saying shit when they were fucking kicking ass. The only people I can remember, bandwagon, who were ready to fucking put their next out was us. Because we were, we were, could talk, calling the big we were, we were, we were, we were, we were were, we were, we were, we were, we were, we were, we were, we were calling the big dogs out. We still do that.

And all these guys were kissing ass and, you know, now we're suddenly everybody talking to us. And, like I said, those, all those guys are, they, everybody looked up, if you're in the fitness world, I don't care whether they denied or not, you know, either, you're, you're either truthful about it and straight up about it, but you look at a, a business, even, even ourselves, we've admitted this about shreds. It is a brilliant business model, the what they did, the way they infiltrated the Instagram and the social media.

Well, is it though? Well, I'm gonna go ahead and play devil's advocate to that, because now where do they go from here? Fair enough, fair enough. And what kind of business are they gonna start or anybody would trust anything they say ever again? Well, here's, this is why I still stand by it. fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough fair enough to win her. I'm building this motherfucker up. I better get out selling it during summertime before the hurricane comes in and knocks this shit down. So I think their marketing was brilliant. I think the way they set things up was brilliant. I think the way they sold shit, the things that they said wasn't and their backlash was it was it was waiting to happen. But here's the thing.

You know what this kind of reminds me of the crash of 2008, the economic crash of 2008. You had what like Lehman Brothers and these? The crash of 2008, the economic crash of 2008. You had what like Lehman Brothers and these huge investment companies and banks that were the first dominoes to fall before the whole financial system just collapsed. Well, guess what? It's happening in the fitness industry right now.

Shreds is one of the first. They're not gonna be the last. The industry is cleaning house and we're calling it out. Now, other people are starting to call it out. People are getting sick and tired of some of the bullshit that's being sold, the program, the workouts that are hurting people and just are cookie cut or the diets that are just unhealthy.

The supplements that are shit. It's all coming around. The pendulum is swinging. It's gonna swing hard. Here's my advice. My advice is to Devon Fizik. Leave shreds now, you've got your followers. Leave shreds, you've already apologized,

start your own shit. Even if you've got to start from square one, you're better off because you have this loyal following who they want to follow your trials and tribulations. And let me tell you something, nobody loves a success story that failed and then succeeded again. So use that to your advantage. And to the owners of shred, sell that shit and start something else and go in the opposite

direction. And to the rest of you in the fitness industry, pay attention, the pendulum swinging, you're not safe. Everybody's going to get affected and you either change direction now or you're going to be forced to. The old model, it's dead. And if you don't realize that now, like, I'm sorry, but there's gonna be people,

there's gonna be a lot more people like us very soon that we'll have a lot louder voice. And we're pretty gentle about how we present our position. You might think that we aren't, but we definitely are. Oh, absolutely. We can go off. Absolutely. And we can come directly to you. But, you know, we aren't, but we definitely are. We can go off. Absolutely. Come directly to you. But, you know, we don't because we get it. Everybody's trying to make a living,

everybody's trying to make money and whatnot. However, you know, this industry, it's, it has been like a long time coming with all this bullshit. Like people just are realizing it now and information spreads so quickly now that anything that's like not authentic authentic is just going to be, you know, under serious scrutiny. Well, you saw how viral it went. It was like within a few months, people were posting Photoshop on Photoshop pictures. People were, it was like sites were popping up that were talking shit about the company. It was like, it felt like overnight because it happened so quickly I mean literally one year ago

They were the darling of Instagram and now You post a there's there was one guy. I don't know who it is I'm not gonna say names, but there was one guy who did a post yesterday or two days ago And he's like here's my story of why I left shreds like trying to make himself You know, he's trying to be smart right and jump ahead of it, right? Which you know like you like Adam was saying, you know, where were you? You know six months ago here. Yeah, I mean that's I think all these guys They got to say that now because there you know

It's the only way to save face what's kind of neat and I think you've said this before sell what I think is so That's the only way to save face. What's kind of neat, and I think you've said this before, Sal, what I think is so fascinating to me about social media is that the free market side of it, it's so dope how it managed itself. Like if you're gonna take shortcuts, and this is how you get bit in the ass right here, because you see, I mean, it was,

I'll tell you right now, we've talked about this before. Don't think it wasn't hard for Mind Pump. I mean, we're all grinding hours away like crazy. We have to work our other full-time jobs during the daytime just to support trying to do something that we're passionate about. And we know that, okay, yeah, it'd be great. If we jumped on board with some supplement company

and started pedaling supplements real quick, we could all make some great money. And we'd all be able to stop working and just do nothing but Mind Pump. But we always knew that we had to keep our integrity because sure we could have done that real quick, we could all make some great money and we'd all be able to stop working and just do nothing but mind pump, but we always knew that we had to keep our integrity because sure we could have done that real quick and we could have put a spin on it and sold it somehow. But then we know too that like that's exactly what we're all the shit that we're calling out. So we can't do that. It's too many fires to put out. It's too stressful. Like why, you know, like when you're first,

like that, I understand too, because they're like the first ones to do this. So, you know, they have they had that immediate sort of following that we're like, oh, wow, cool. Like great videos, high production, sexy people, you know, that's the formula. And, you know, they're just gonna keep going and going and going and that direction never change. You never like really concentrating on good information. And that's the easiest, that's the easiest way to sell shit ever. Well, I was, for me, I'll tell you some of the stuff that were just massive turnoffs, aside from the obvious stuff that we're talking about.

I can't fucking stand this. If you're a supplement company, and you're posting 15 second videos on Instagram of your physique person coming out of a fucking Lamborghini holding your stupid shake or cup like yeah I take ex supplement I drive a Lamborghini bitch you don't drive a Lamborghini stop fucking lying and also what the fuck does that have to do with fitness what do you what do you boast about that you got a Lamborghini because you got a bunch of people to buy your shit products that to me is is not good when I look at that I think

to myself that's not gonna last. Now, unless you're selling a product that teaches people how to make money, why are you demonstrating or trying to show off how freaking awesome and rich you are? Let me get out of this helicopter with my branch, Shane and me no assing. What the fuck, adding here?

Because anytime I take helicopter rides, I make sure to grab my BCA. I said so much protein. I left a bomb in there. It's so, it's, unless I'm at a seminar that's specifically to teach me how to make money, then I would like to see the dude driving a Lamborghini. But I'm here for fitness, like I need you to know your shit.

I don't care what you're, you know what that makes me think when I see that? I think to myself like, is this motherfucker hustling me? Like he's, he's driving a Lamborghini. It's funny. Then I think his douchebag. Yeah, and then I'm like, yeah, he's a douchebag. Like no, you're

You're Two and crazy two point something million people disagree with you. I know. Is that crazy? Here's the deal not home two million people plus because I think he's at like 2.5 million people that fall this kid. It's changing dude It's right. You're right. You're right. You're right. You're right. It is changing it, but it's right You're right. You're right. We're both right. That's right. That's right. No, it is. It is. It is. It's changing. And it's got to go that direction. But where you're definitely not there, I was just watching. And I think I told Justin this, who's the guy that does the, the, the insanity and all those, all those different, uh, Tony Horton. No, no, no, no, that's the P90X guy the other guy is a Sean T

yeah Sean T and he's got this new like hip hop one out and it's like you know it's high intensity wait I love when you were trying to come up with a name you did a little move I had no idea what you were doing it looks like you were doing a little bit looks like you're doing a double hand job was that your hip hop? that's the double donkey bumper

that's what they call it he was going like this like he was double donkey pumper. That's what they call it. He was going like this, like he was double donkey pumper. Literally like he's giving two hand jobs under his chest. And that's the hip hop. So, it's a dance move. You got this dick, bro. I never claimed that could dance. Okay.

So, what happened to this guy? What's his name, Shanti? Yeah, whatever. My point is saying this is Shanti. So, I'm watching there, I'm watching their infomercial And holy shit, man. It's like it sucks you in and they do this They but it's the same formula. So that's how you know it hasn't were far. It's far. It's changing But we're far from where it needs to be because yes

It's one of the top-selling programs that are out there and it's people these transformations You I can look at the transformation and first, I could tell you probably what she did as far as her workouts, because I can see the muscle that she put on her body. She did not do it, do it hip hop, hip hop dance, did not put fucking deltoids on that broad. For sure.

Well, I'll tell you, okay, so, should I hire models and celebrity, like, people to do their program? Listen, the age of information is upon us. And let me tell you what it's doing, okay? When we were younger and you went to go by a car, you would go to the dealership, and it was a fucking hustle. You had to sit there, you had to wheel and deal,

and go to the next one, it was a fucking ordeal, and many times you left and you felt like you got ripped off. Nobody has a good experience. Like you talk about car salesmen. When people think about salesmen, car salesmen, they think sleazy, they think, but now I have friends that are car salesmen and a lot of them are honest.

But my point is that they developed that reputation, but in the past, there wasn't the age of information where you could share how much you paid. I got ripped off. So they could get away with all kinds of shit. What happened to car dealerships now? Oh yeah, everything's on a true car. That's what they, a lot of cars salesmen will tell you.

It sucks now because they people walk in already with the lowest price that they can go to. That's right. I got the invoice. This is how much I'm willing to pay over, done deal. And it has a consumer. It's great for the consumer. This is what the age of information is good for, is it's good for the consumer and it

creates transparency. Exactly. Whether I were doing this. Exactly. Whether you like it or not, it's going to make things transparent. Look at Whether I were doing this. Exactly. Whether you like it or not, it's gonna make things transparent. Look at when we were in gyms. Let's use that for an example.

When we were selling memberships and training and shit in gyms, there was a lot of bullshit going on. There was a lot of, it's the final day when it ain't the final day. There were a few weeks to have it. Oh, fuck, bro. It's the final closeout.

We had, I think we'd have like 13 final days in a month. Yeah, it was, it was, but, but you could get a win. Final, fuck, bro. It's the final closeout. We had, I think we'd have like 13 final days in a month. Yeah, it was, it was, but, but you could get a way. Final, final, final. You could get away with that shit. Oh yeah, business, business sale. Because, because these people, you know, we're then I gotta go online and write down how much they paid and whatever.

Now, you wanna buy a membership at a gym, you go, you go online, boop, I know how much it costs, I'm gonna walk in and so it's all standardized. With fitness, same thing. This bullshit, the consumer, here's the problem. This is the problem. The average consumer in America of fitness products, fitness and nutrition products, was entirely ignorant.

Not stupid, they're not stupid people. We're smart people. Yeah, from everybody else, it has these huge amounts of money to make these awesome-looking marketing campaigns. They're just, yeah, they're smart people. We're smart people. Yeah, from everybody else, it has these huge amounts of money to make these awesome-looking marketing campaigns. They're just, yeah, they're just ignorant. It would be like if someone walked in and knows nothing about fitness, they look at me and they see a fit guy,

and they wanna get in shape, and they'll literally do whatever I tell them, because I looked the way I looked. And that's what it was before. But the average consumer of fitness and health now is becoming educated. They're learning now because the information is out there. And what are they finding?

They're finding that most of the stuff is bullshit. And here's what's interesting. When the fitness industry first became an industry, you know, you of course, just like anything in capitalism, people are trying to figure out how to make it a business, how to make money off of it. And that's good and bad. The good part about it is they produce more products, they get you get more information out to the bad about it is it takes a little while to filter out some of the bullshit

and the shuck in drivers. But when in the early days of the fitness industry, the way you made money was through magazines that basically sold information. And what was in those magazines? How to work out. That's what you got, that's how you made money in the fitness industry in the early days was those magazines? How to work out. That's what you got. That's how you made money in the fitness industry in the early days was you taught people how to work out.

Now they didn't have a lot of science behind it, but there was a lot of experience. And ladies and gentlemen, I'm gonna tell you something right now. You get a bodybuilding magazine from the 60s. There's way more valuable information in that one than there is in one today. You will get better work out information in the one from the 60s than then you'll get, in the latest issue

of muscle and fitness today. This is a fact, because they were presenting information. Then somebody figured out, supplements is a great way to make money. And all of a sudden, how to work out just disappeared. It's not being a science. It started becoming, nobody gave a shit what to work out, what a bodybuilder is.

What is the latest, what are you taking? It's it, nobody cares, you open up a muscle magazine now, and in the back you might have like, so-and-so's bicep workout. And you know what, it looks like the other guy's bicep. Like there's nothing really behind it in terms of the science behind their programming and their workouts.

Diating has always been a bunch of bullshit here and there, but now when you're looking at nutrition, you're starting to see more and more science start to come out with nutrition as well. People are starting to educate themselves more on that as well. And I think fitness is moving in that back in that old direction where it's about the workout.

Like people are gonna wanna know how am I gonna work out to get the best results. And here's the reality. The reality is if you spent all that money and time that you spent on supplements and bullshit, crap, exercise, new piece of equipment that I squeezed between my knees and shit like that, if you spent your money on a good workout

that was developed with solid science and experience and sound solid nutrition advice, you're freaking gold and this is the direction it's going. That's why all these companies shreds is first, they're the first ones. All the other stuff is going down. Look at all these Instagram pages with all the, people are starting to see backlash now

with all these fitness celebrity chicks, just showing off their ass. And everyone's gonna wanna look at that, sure, but people are gonna listen to them anymore. You know what I'm saying? So I porn so popular. What? People wanna look. Yeah, like it's just a reflection of that. You're not, you're

not doing anything significant in the fitness realm. You're just looking, it looks like porn to me. No, it's all this. I think you're going to see more, I mean, you're going to see more fitness people come out with more programming, more workout type stuff. You're going to see more of these monthly based sites where you can pay a fee, and then you get new workouts, where you get coaching, where you can build these communities, because the average fitness consumer

is becoming educated at a ridiculous rate right now. Like the average fitness consumer today knows so much more than five years ago, and they still don't know any, they still don't know a lot, but they know a lot more. And so the old... So much more resources with the internet, so much more than five years ago. And they still don't know any, they still don't know a lot, but they know a lot more. And so the old, so much more resources with the internet. So much more.

Yeah. The old, the old shit is, is gone. Like when we first started mind pump a year ago, and we were telling people, you don't need to eat, you know, freaking one and a half or two grams of protein per pound of body weight. We were, everybody was like tripping out

over what we were saying. It was like crazy information that we were putting out. Now, I see people talking about it all the time now. You know, when we were talking about not eating small meals, like, you don't have to eat small meals throughout the day, that was like, blasphemy. Now, nobody's really debating it anymore.

It's all interesting. We had our entire food companies that came out of nowhere just to cater to that six, eight-meal prepackage formula. Oh, yes. Just two, three years ago, I mean, six-packed bags came out of nowhere, man. I remember the first time I saw one when I was getting into competing, I thought, oh, that's so cool. That's way cooler. It's convenient. Oh, man, and I watched, and I'm trying to order one, and they were like backorder for like two, three months, it was ridiculous. They grew so fast. So I don't, you know, sometimes I feel like it's a, it's a kind of a losing battle for

us. I don't know. I don't know if the pendulum swings all the way back in our favor, the other direction, because I feel like there, there's always going to be ignorant people. I also feel like there's something to, like, if I catch myself, I know better. And I'm still entertained by the shaker cup and the Lamborghini and the Titson S. I can't help but look, I can't look away. You're looking, but will you buy? No, I, of course I won't because I'm, I'm smart enough. I know better, but you know what? Somebody who's maybe not as educated or not, I mean,

is still going to get sucked into that. It's like a billboard. It is, right? It's hard to say that even with all these educated, smart people that will go away. I mean, you know, it'd be great is if those people that were doing those picks and all that stuff were like, you know, I'm awesome.

That was like their entire caption, you know, like didn't try and give like tips and anything fitness related because like don't, don't do it. Stop doing it. That's actually really cool. I also think, look, I think the pendulum is gonna swinging on the whole, I'm gonna show off how flashy I am type of deal.

You're already starting to see it. Look, if you're a politician today, you don't want, nobody, you don't want people to know how much money you make. You don't because that's bad now. It wasn't like that in the 80s. In the 80s, if you're freaking, you know, making shit tons of money, people, there was a show called Lifestyles of the Rich and Famous. You guys remember that shit? That show today kind of would piss people off a little bit. It would bring heat on people. So I would like to see this. I would like to see celebrities, you

know, you want to flaunt and show anything. Show us how many people you're helping. Show us your charity. Show us what you've built. Show us the amount of people you employ. Show us the real you. That's what I think they should do. And it's what I think they're going to have to do. I think this whole, like I said, there's nothing wrong. Look, there's nothing wrong with buying a Lamborghini. There's nothing wrong with being successful. Hell, if you're successful, that probably means you made a lot of other people successful. And you've probably developed something

that's brought people joy or some kind of value. You may be created a product or whatever, but I don't think, I think the days of using that to market are gonna be over and it's gonna start to happen soon. I think people wanna see more substance and it's because people are more educated now. They're not ignorant like they used to be. So.

I think that's sweet. Yeah. I mean, I think that's sweet that we want. It's very optimistic. Yeah, it is. It's really optimistic. I don't think that's happening. I don't think that's happening.

I'm getting in my line of opinion. Well, no, I'm just, I feel I'm somebody who's on on both sides of the fence with that. I think there's, you know, some people are all like your Dan Bill's there and like, I like how he does it. Right. Because it's just like, hey, man, I got guns. I got chicks. And there's they're making money. I think you said he pokes, he, he, he pokes fun. He's a parody. And he doesn't love it. He's brilliant. He's brilliant at what he does. Well, so there you go. So that's why I doesn't love it. He's brilliant. He's brilliant at what he does. Well, so there you go.

So that's why I don't think it all completely, I think the cheese balls, I think the people that are the fake it to your make it peoples are the, these are the ones that you're in, are that's the worst part and why the fitness industry has become so toxic when it comes to all this stuff. It's because once companies like Shreds did something like what they're doing, well, then you, it's not, it's one thing that they did that, right? And they start to all this stuff is because once companies like Shreds did something like what they're doing

well then you it's not it's one thing that they did that right and they start doing all this bullshit with the photoshopping and the fake Giving out the rewards and all this shit the scam and going on and stuff like that whatever whatever it is that they're doing That everybody else is emulating that then you have all these posters that aren't even driving that that have no business Flunting anything they have because they really don't have much, but then they're showing it all off like they do, and they're trying to put it off like it has something to do with their fitness career, which that's why I mean,

when I got into the whole competing thing and everybody was keeps asking me about that stuff and I'm just like, there's no money in it. There's no money at all in it. Even the guy who wins all the shows still makes okay money. Like by okay, I mean, like if you have a degree, you can go out and get a job for a lot more money for sure. You know, and if you're half of a decent salesman, you could definitely make a lot more money.

Like it ain't that much money to do that, you know, so I don't know. I don't know if we'll see, I don't know if we'll see it completely. I don't know. I tend to be, I tend to be very optimistic and I tend to think in big terms, but I just see an industry that has hurt more people than it's helped. And that's the thing that keeps me up at night.

That's what makes me angry and upset because I want to be a part of an industry that helps more people than it hurts. And unfortunately, the reverse is true. I also am kind of sick and tired of the industry leaders. Our industry leaders are idiots. I don't like that. I don't like being in an industry where you look at the leaders of the top people,

the top guys and girls that are selling the most products and building the biggest brands. And they're fucking idiots. You put them next to the industry leaders of tech or of investments or of development, real estate development, whatever, and they're literally, they can't even stand in their shadow. They're idiots, and I'm sick of all that. I want an industry that actually does what the name says,

which is fitness, actually making people fit and healthy. Yeah, optimizing their way of life. There is,, actually making people fit and healthy. Yeah, optimizing their, you know, their way of life. There is. And I want people to go, I want to be able to, be able to turn to this industry when something happens, when someone feels sick, when someone needs, you know, to improve their body image, when someone's looking for answers, I don't want the, the opposite to be true,

because I know way too many people who came to the fitness industry with, you know, maybe a little bit of the to be true because I know way too many people who came to the fitness industry with maybe a little bit of the or normal body image issue and they left the fitness industry with huge body image issues. Way worse off than they came into it. That's fucking, that's reverse. That's fucked up and I don't like that stuff.

It's pretty common too. So a lot of people are gonna, we call some people out, I don't like to bully people. We tend to shut up after we say something once or twice about someone, but man, the backlash is getting ugly. Well, no, it's getting bad. And I don't feel like we didn't really call them out by name too much.

I know Justin made the pump thing for a very long time so that, but even how we did that, it was so funny. A lot of people didn't even get the joke or how it was satire. A lot of people didn't even get the joke or how it was satire. You know, a lot of people didn't understand that. You know, it's funny. Justin is a British humor. Yeah.

What? No, nobody got it. I don't know. I never get it. It's fine. No, no, there's people that did, but there's a lot of people that didn't get that. But that's because I think everybody else's first thing to do

when they see something like that is to attack it and be so evil. I don't hangry like pitchforks and stuff. It's like, dude, come on. Yeah, every, I mean, now all these pages that I see that are like coming out and you know what? I don't know. When someone's already, like I feel like

they're already getting knocked down hard. I mean, if you're on social media whatsoever, you know they're getting beat up. If you've been, if you've been on there at all in the last month. So to me, like why, why kicks someone when they're already down? Like, you know what, and where were you at when they're at the top and they're driving the Lamborghini's and celebrating

and we want in goo and and gone over their shit? Like that's when you're saying, like, and that's when we were talking about it back then, they, hey, you know, well, be careful. Don't get all excited about this company because it's built on straw. You know, and now that it's all fallen down, it's not like I want to be the person to be like, told you so. It's like, man, that sucks. You know, it's unfortunate, but it's built on straw. And now that it's all fallen down, it's not like I want to be the person to be told you so.

It's like, man, that's up. It's unfortunate, but it's very common and it's all over. The market is ruthless. And if you come out and you lose your consumers' trust, either by ripping them off or by presenting some, they trusted you and you present something and they realize that it's fake.

You will go down in flames today far faster than 15 years ago. Like now it's a matter of months. So let that be a warning. You know, you come out, you say something you're going to be able to stand behind, you sell something you're going to be able to stand behind. You might not get sued, the government might not come after you. You might not get, you know, although you might, you might get a lawsuit like some supplement companies. But let me tell you, the public is,

they are, they're, they're, well, they buy in like all in. Like that's the thing. Like they, like what you're presenting, they're like, yeah, like, oh, you're 100% right, you know, like they buy in. They don't have any other filter to kind of slow that

process. Like, so that's why they get so angry. It's because they totally got bamboozled. They did and people don't like that. I mean, here's the reality. People don't like that part of themselves. Let me explain. I don't like that. I will buy a magazine because someone looks better and then I realize it's photoshopped and I said, oh, fuck, I don't like that. I'm not going to buy that magazine anymore, but I'm going to continue doing it for the next magazine. Like people don't like that about themselves. They can be fooled so easily and that we tend to be driven by these instincts that, you know, I'm going to like this because they said the right things, even though I know it's bullshit. So when it gets pointed out,

it's like we're rebelling hard, but it's almost like we're rebelling against ourselves. You are, it's exactly what you're doing. It's the inner struggle of self awareness right there. You are aware that you kinda got bamboozled, but you kinda let yourself get bamboozled over the whole situation. And really the only person that you should be upset

is upset at yourself. You know that you shouldn't see those tendencies that you already have that are built into you and to learn from that. That's why I just said how I admit that. I admit that I'm drawn into it. I click through the page. I look at the Lamborghini. I think the motorcycle was cool. I think the truck is awesome. The toys, the shoe collection, like I watch I look at all that stuff. I like that shit. It pulls me in, but I'm not dumb enough, just because I see what it's feeding for me to buy into a different message that has nothing to do with shoes, Lamborghinis, or helicopter pads.

It has fitness, has nothing to, like you said, to do with that. So why would I allow my brain to couple the two of them together? I separate them. I look at this stuff, I'm entertained by it visually, and I think, wow, that's cool. I allow my brain to couple the two of them together. I separate them. I look at this stuff, I'm entertained by it visually and I think, wow, that's cool.

I want a Lamborghini too. Wow, that's cool. I like those shoes. But I'm not gonna go like, wow, those are cool shoes. I like Lamborghini. Wow, this must be really good fitness advice right here. I think I'm gonna try this today at the gym. Well, and that's what I mean.

I'm saying, and that's why I think Dependulum is swinging because it's all consumer driven. It was, the consumer wanted that, they liked it, but now that they're becoming more informed, they're starting to realize that I'd, maybe I don't like that. I don't like that I used to like that. And I want real information. And it looks like the workout and the way my workout is put together and programmed is far more important than these guys made it sound like.

It's, it's actually probably the most important thing that I'm doing besides diet in order to get me fit and healthy. And it's not just about going to the gym and moving and then taking 15 bottles of different supplements. It's actually about how I work out and how I put things together. And that's why if you look at Mind Pump, what do we sell? We sell programming. We don't sell anything else. We sell programming and information. That's it. We sell information because we don't sell anything else. We sell programming and information. That's it, we sell information because we know that's the most important things and make the biggest impact.

And we just released what, Mapsesthetic. And I love doing stuff like that because I love seeing the feedback and people are loving it, man, they're getting blown away. So, and this is... Brains are sexier. Mapsesthetic is so perfect transition from this topic because this is a lot of what inspired it is. Trains are sexier. Mapsesthetic is so perfect transition from this topic

because this is a lot of what inspired it is. Most of these fitness icons or whatever, it's the famous, whatever you wanna call them, that built their credibility as a trainer through their Instagram pictures, crazy to me, that's so crazy. And I think, when you say that out loud, you know, say like, it is dirty.

It is dirty, yeah. That's literally, that's so crazy when I think when you say that out loud, you know, say, like, it is. Literally, that's these guys. There's so many of them out and some of them are very successful, very successful. They built this huge celebrity name for themselves, however, and now they're charging a monthly fee or selling programs and they hustle a lot of them and they make really good money. And it drives me nuts because they're programs that they do themselves. And they're not even programs. They're workouts. They're workouts that they like to do that has no rhyme or reason on how to build or shape

or physique whatsoever. It's just intense. It's all centered around intensity and volume. Every single one of them. And they all and all the different flavors of all of them, all the spins on them are slight little modification. Oh, he doesn't like these, I like these. And oh, I like the super to set this with it instead of like that.

Or oh, I put the bands on over here and use the chains for that. And there's just like all this like chaos to just fuck your body up. And yeah, if you do it for four to six weeks, like, of course, yeah, if you pound your body that hard for four to six weeks, you will force it to adapt to someone and you will see some change in it. But where do you go from there? And only that, but you're left with nothing.

You're left with no information on how to... Yeah, what was that? Yeah, exactly. What was the rhyme and reason? Yeah, you don't understand it. You don't get how to understand exercise because if you're embarking on this journey of fitness, it is a journey, it is a lifelong journey.

And until you understand how to program training for yourself and how workout should be phased and why exercises are in a particular order and what works and what doesn't work, until you understand that, all you're ever going to do is you're going to spend money on this one that has exercises in this order and this one that has exercises in it. You're just gonna follow that shit and you're gonna plateau and then maybe stop and then leave the fitness industry.

And let's be honest, the vast majority of people that get into, get into fitness journey, leave the fitness journey. The vast majority of people do not continue it. And I can guarantee you this much right now, you hand me the average person to train them personally and the odds of them making a lifelong fitness journey are astronomically higher than if they were doing it

on their own. And it's not because, you know, it's not has nothing to do with me, it has everything to do with the information and providing and teaching them. And they will develop, I have clients that I trained, you know, 14 years ago who are personal trainers now. They became personal trainers

because they went through that journey and decided that this is what they wanted to do. And they did not like exercise when I started training them. They'd never done it before. So that's the difference between something like math, aesthetic. Well, a lot of times those are the people, right? I would say, I would bow to say that that's the majority

of the people that have done that with me also, were the ones that hated it at first, but that a lot of it, they are hated because they were frustrated because they were smart people and they just hadn't put the pieces together, which I couldn't agree all of us are like this to. Whenever something stumps me, I get irritated because I feel like I do, I do with you. Yeah, I do my dill diligence. I start to research and read and study and try and figure it out. When I can't put it together You know I get really frustrated which I I get those people you know and put them once you give that person and you and you Show them the formula and you teach them then I get them to understand and learn about their body Then and a light bulb goes off and then they then you fall in love with it

Well, this is this is how our maps programs are designed maps aesthetic available right now at MindPumpMedia.com and hopefully it's still on sale on this airs. I believe the sale ends April 26th. So you can start for as little as $44. By the way, leave us a five-star rating review on iTunes. And if you want more information, you can check us out on Instagram at MindPumpRadio. You can check me out at MindPumpSoul. Adam at MindPumpAdmin Justin at MindPumpSoul, add in MindPump Addim and Justin at MindPumpJuSet. POP!