Mind Pump: Raw Fitness Truth - 2943: Your Bulk Is Not Working! Here Are the 5 Signs You Are Doing It Wrong

Episode Date: September 11, 2026

MAPS Abs and Butt: ⁠ https://mapsabsandbutt.com⁠ Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down the signs that your bulk or reverse diet is not working — losing weight on the scale, still feeling hungry, strength not going up, energy not improving, and sleep not getting better. They cover why strength is the single best metric to track during a bulk, why under eating during a supposed surplus leads to binge cycles on garbage food, and why women especially resist the scale going up even when building muscle is the goal. They also get into why old gym machines from the 90s with their heavier stacks were built for bodybuilders and how modern machines are designed for ease and safety, Paleo Valley bone broth protein in coffee that Sal's uncle has been doing for months without knowing it was a protein supplement, a new dating app exclusively for people who were never vaccinated for Covid, TBPN and how AI companies are buying podcasts to control public narrative — plus the William Hearst and cannabis prohibition parallel showing this is a 200-year-old game, pheromone maxing and the viral trend of guys skipping showers before dates, Arthur Brooks on the happiness data showing kids reduce daily enjoyment but dramatically increase meaning, and Vuori now making pickleball paddles as pickleball hit 479% growth and 24 million players in 5 years. Then they answer questions from Instagram. SPONSORS Paleo Valley (bone broth protein): ⁠ https://paleovalley.com/mindpump⁠ 15% off automatically applied at checkout.    Vuori: ⁠ https://vuoriclothing.com/mindpump⁠ 20% off first order, no code needed.  Dose for Your Liver: ⁠ https://dosedaily.co/MINDPUMP35⁠ Code: MINDPUMP35 for 35% off first month subscription.    LINKS Mind Pump Store: ⁠ https://mindpumpstore.com⁠ Maps Fitness Products: ⁠ https://mapsfitnessproducts.com⁠ Instagram: @mindpumpmedia   0:00 - Intro 1:13 - Signs your bulk is not working — and why most people are making the same mistakes 3:39 - Sign 1: You lost weight — if the scale goes down you are nowhere near eating enough 10:09 - Sign 2: You are hungry — on a proper bulk you should never feel hungry 13:00 - Sign 3: Strength has not gone up — the most objective metric during a bulk 15:12 - Sign 4: Energy is not better — proper surplus should have you moving more subconsciously 21:36 - Sign 5: Sleep is not better — and the libido clue nobody talks about 22:56 - Old gym machines had heavier stacks and were built for bodybuilders — a completely different design 25:00 - Paleo Valley bone broth protein in coffee — Sal's uncle has been doing it for months 26:40 - The new dating app exclusively for unvaccinated people — it is real 30:31 - TBPN sale and AI companies buying podcasts to control public narrative 38:02 - William Hearst, cannabis prohibition and 200 years of media narrative control 44:04 - Pheromone maxing — skipping showers before dates and the ovulation science behind it 47:24 - Arthur Brooks on happiness data — kids lower daily enjoyment but dramatically increase meaning 57:36 - Vuori now makes pickleball paddles — 479% growth and 24 million players in 5 years 1:06:21 - Q&A: Best way to build leg strength without a squat rack 1:08:43 - Q&A: Getting tighter after starting to lift — is this normal or a stretching problem? 1:12:08 - Q&A: Is winging it in the gym okay if you are consistent and progressing? 1:18:18 - Q&A: What would each of the guys be doing if Mind Pump never happened?  

If you want to pump your body and expand your mind, there's only one place to go. Mind Pump, Mind Pump with your hosts. Sal DeStefano, Adam Schaefer, and Justin Andrews. You just found the most downloaded health, fitness, and entertainment podcast in history, approaching a half a billion total downloads. This is Mind Pump. Today's episode, we answered listeners questions. We picked four of them from our Instagram page, Mind Pump Media.

We answered them, but this was after the intro. Today's intro was 62 minutes long. This is where we talk about muscle building and fat loss and diet and current events. Again, if you want to post a question that we can potentially pick, go to Instagram, Mind Pump Media. Now, this episode is brought to you by some sponsors. The first one is Paleo Valley. Today we talked about their protein. It's a bone broth protein, which means it's super easy to digest.

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Enjoy the rest of the show. Bulking, reverse dieting, eating in a calorie surplus. You're trying it, but is it working? Here are the signs that what you're doing isn't working. If this is happening, let's fix it. Let's go. You get fat. It's a visible sign.

Slow down. Let's back up for a second. Doing it wrong, guy. Pay attention to that one. You're doing it wrong. So let's back up for a second. So let's explain what bulking is, and it's also being referred to as reverse dieting. Same thing, right?

It's the attempt to eat in a calorie surplus or eat more than your body's burning, with the goal being building muscle, maybe balancing hormones, boosting metabolic rate, maybe setting yourself up for a fat loss phase in the future. But the idea is, ultimately, regardless of what the goal is, it can be hormone balancing, can be better health, can better sleep, whatever. we're trying to build muscle. And we're doing so with good strength training programming and we're eating in a calorie surplus.

Now, bulking used to be something that only like hardcore bodybuilders or dudes like me when I was a kid that just wanted to gain weight because I was skinny. We're the only ones that ever tried bulking. Nobody else. The word bulk is a turnoff to most people. In fact, that's why we say reverse dieting oftentimes because it's such a turnoff.

but the idea and the understanding and what it does for the body now has become so popular that you're seeing more and more people understand the benefit and attempt to move in this direction. And in my career, for all the time I've been in the fitness industry, which is well over 20 years, I've seen more women now go on a bulk than ever before. That was almost never the case in the past. So, but, and a lot of it has to do with features. or just not the right information around it. Yeah, do you think that there is a tendency between the sexes?

Yeah, yeah, definitely. I think, and to be more specific, the dude who feels really skinny has a tendency to overdo it for sure. The everybody else tends to underdo it. In fact, one of the clear signs, that your bulk isn't where it could be or your reverse diet, you know, if we want to call it that, is it where it could be,

is you've lost weight. If you're losing weight on the scale and you're in a bulk, you're not eating nearly enough. Now, here's the, this is where it gets interesting. Some people would welcome that, right? They're going to go on a bulk because they need to speed up their metabolism, let's say they want to build some muscle. They see the weight go down,

which sometimes happens when you start to bump your calories a little bit, and you're working out a little harder as a result. And then people are like, this is awesome. This is exactly where I want to be because I was going to do a cut anyway afterwards. But I'm here to tell you, you are not reaping the benefits, the maximum benefits of eating in a surplus.

If you're losing weight, if you're losing weight, you're not eating enough. The weight shouldn't change on the scale at all. In many cases, should go up a little bit, even if you're trying to burn body fat. We just had a live caller who did go up, actually, in 90 days and still

could have gone up more. What was the sign? Right. He was hungry. He was hungry and he looked leaner. And so this was a caller who was coming from a place of being on the leaner, skinnier side who needs to put weight on.

He was under-eating and kind of overtraining. Yes. And we had that. We changed his programming. We increased calories and checked back in with him 90 days later. And 90 days later, he gained six pounds on the scale. So based off of that, you go like, oh, he did phenomenal on the bulk. And he did. He did a really good job.

I mean, his intentions were right and he did well. But he could have done even better had he ate even more, which I think that's even difficult for people as they go like, oh, so to your point, if you gain no weight or you lost weight, you definitely didn't go the right way. Even sometimes when you gain a little bit, you could have seen a lot better results. And I see that sometimes. Sometimes people that I would put on a bulk see minimal gain on the scale and feel like, oh, this didn't work. And a lot of times it's because they were so fearful of eating more calories and or what they might see is like they didn't see a lot of strength gains.

And it's because they weren't fueling the workouts. So even though you obviously losing weight in a bulk is a definite red flag that you failed. but sometimes even maintaining or a small gain is, you could have done a lot more. Yeah, I think the reason why this is so important to speak to is that, so in the past, bulking was always about gaining weight. It always was about gaining weight.

Nobody went on a bulk in the past with the intention of their weight staying the same. But just didn't, it doesn't make sense. It didn't make sense. Well, back then, do you feel like there was this mentality, like, get big or die? Like it was like a mass focus. Like because you had kind of in in pop culture, there was a lot more like big pronounced like bodybuilder type people. Like I feel like that that sentiment sort of like went away for a while. Yes.

But I think more than what you're saying, Justin, I think it's that more women are bulking than ever before. Well, yeah, that shifted. That shifted it and women are afraid more than men. Not saying that there aren't men who are afraid of this, but more than men of gaining any weight on the scale. the past, when you went on a bulk, it was to gain weight. Now, the idea was to gain muscle. So nobody wanted a bulk to gain like just a bunch of body fat unless you had a medical condition or very special situations. In some cases, that's what you need to do. But for the most part, we wanted a bulk or everybody wanted a bulk to gain weight. What happened was we saw the

other benefits of a bulk, which were faster metabolic rate, setting you up for a more effective cut later, right? Because you have a faster metabolic rate. Now I can cut later with higher calories because my metabolic rate is higher. Better hormone balance. You take somebody, you take a man or woman who chronically under eats and over trains

and you feed them more and fix their programming. The hormones balance. They feel amazing. Their libido goes up. So all those other effects are now what people are chasing. But they're also saying,

I don't want any weight to go up on the scale. And so this is actually a problem because part of the reason why all those things improve is because you're gaining weight on the scale. Mostly lean body mass and maybe, yes,

some body fat. But that's why in those cases, you notice all those improvements because you needed the extra energy. So if you're losing weight on a bulk, you go down two pounds, not enough. You're not eating enough. You're failing on the bulk.

Yeah, I really feel like this, there hasn't been that big of a shift in my opinion on the male side. This has been way more unique or different on the female side. Yep. I mean, just 25 years ago, coked out skinny was the look.

Yeah. And so it was eat as little as possible, burn as much as you can at all cost. You didn't want any muscle. That wasn't even desirable at that point. Then we talked recently on a podcast about the GI Jane and Terminator, you know, Sarah Connor movement

were like, okay, I like a little bit of shoulders and arms. And so there's a little bit of acceptance there of, okay, I'm down with some muscle, but then still fear around eating enough calories to probably build for most people. Then we've gone on to like CrossFit looking girls and okay, I want and J.Lo and ass. It's like, okay, now I want a big ass.

Now I'm okay with even more. I want shape. I want more shape and sculpt and even more muscle. And so it's now we're getting a little more comfort. And the narrative has been, well, because you pull up G.I. Jane and look at her. Like that you don't have to get a real aggressive bull. to get to her point. But if you definitely want shape like a CrossFit

or you want ass like J-Lo, you're going to have to eat more and bulk. And so I feel like that, like, okay, if you want that look, you've got to build. If you want shape and curve like that, you've definitely got to eat a lot more calories to get there in order to build enough muscle to put on that much shape and curve.

And so we've just watched this, you know, transition over the last two decades from absolute scale, skinny skinny, and that's what everyone was desiring to this really more, you know, muscular, full look. And it's a good transition. It is. It is. It's awesome.

Like, I want the shape, I don't want to, but I don't want the weight to go up on the scale, which is a mistake because it will go up if you gain muscle. That's what ends up happening. The other one, which you kind of talked about earlier, Adam, is if you're, by the way, if you're doing a good bulk, in other words, you're doing the right kind of bulk, you're still eating whole natural food. So you're not eating garbage. That's a mistake that people made in the past.

past, like when I was younger. Yeah. It was gain weight at any cost. Just calorie driven only. It didn't matter what you weight. Just eat everything. If you stick to whole natural foods, your bulk's going to be clean. And if you're on a bulk and you're eating whole natural foods and you're hungry and you're

not eating when you're hungry, you're failing. Yeah. You shouldn't feel hungry on a bulk. You should feel hungry in a cut. Like, that's normal. You're in a calorie deficit. You're going to be some hunger. But if you're finding yourself at 7 o'clock at night and you're in quote unquote

to bulk, you're like, man, I'm, I'm hungry again. Like, what should I do? Now I'm not going to eat. I'm afraid of what, gaining body fat? No, no, no. Your body's telling you, feed me, go get that whole natural food meal. Don't go eat garbage and eat it and eat it. You shouldn't feel hungry on a bowl. You should feel satisfied. By the way, let me tell you what happens sometimes to that person is they feel that way night one and they, they resist because of fear of putting any bad weight on. And they, again, had hungry again, resist. and then third night, I can't do it. And then they eat something that's not ideal.

Then they go off the rails. And then they put some body fat on. And then they're like, I knew it. Exactly. Yeah. Whereas if you would have just stuck to the plan of eat when you're hungry, just make whole foods, make the meal protein-centric. And both those nights in a row ate that and been satisfied.

Totally. You would have built muscle. But what happens sometimes is they play this we or any client in this situation a lot of times. We'll play this psychological game of like, I already ate my four meals for the day. I can't eat any more. Yet, they just had a great training session. They've had a week in a row of consistently,

and their body is wanting to build, and it's telling them that they need to be fed, and they're afraid to do it. And so they resist, they resist that feeling. And that feeling then turns into cravings, and then that cravings makes it even more difficult. And they finally go like, oh, I've been so good for the last two weeks,

I'm going to eat this, and they go all out. Yeah, because if you eat garbage food, heavily processed food, or fast food, or whatever, you'll eat way more than your body needs in terms of calories. Those foods are engineered to make you overeat. So it's one thing to reach for, you know, my bowl of ground beef and rice or versus hit reaching for pizza. You know, if I have that pizza, yeah, I'll satisfy the hunger, but I've eaten, you know, a good 500 more calories than I would have and probably not even hit my protein targets as a result. That's right.

Here's a huge red flag that your bulk isn't moving in the right direction. Your strength's not going up. like if you are if you're in a bulk and your strength isn't going up uh it's either i'm not eating enough i'm not eating enough protein or my programming is wrong it's one of those three things or all of the above you should 100% get stronger in a bulk in fact this is what i pay attention to most with my clients when my clients are reversed diet or on a bulk what i'm looking at most closely is strength most closely why because it's so objective it's nothing subjective about it you either lift more or you don't so it's very clear

And I know this. I know if strength continues to go up consistently, muscle follows. I know this every single time. So someone who's attempting a bulk that falls in this category, two things that I see the most common. Programming is inappropriate. So either they're on the wrong program, they're doing the same thing for too long,

inappropriate amount of balance of intensity and volume and all the things. And so they need a better program. Or two, they don't. eat enough protein, but they're eating a bunch of other calories. Or both. Right. Yeah, right. So it's like a lot of times it's that, right?

So that's what I mean is like someone who feels very confident. I'm in a bulk, but I'm not seeing the results. My strength isn't going up. It's normally those two things, one of those two or both those things, that your programming isn't appropriate or good for you. And to, uh, and or two, you're, you're eating extra calories, but not hitting your protein. And by the way, I oftentimes, I've heard this.

I'll talk to somebody like this who's afraid. of gaining the wrong way, but we're convincing them to go on a bulk or reverse diet. And I'll ask them, are you stronger? And the answer they'll give me is like, yeah, yeah, I think so. Okay, you're not stronger. That's you thinking you're a little stronger or hoping that you're a little stronger because you're either afraid of adding more calories or usually that's what it is. You'll know you're stronger because it's pronounced and it's clear.

You've added 10 pounds to your lift or 15 pounds to your lift. or are you doing five more reps? It's not a, I think I'm a little stronger. Your bulk should clearly produce some strength gains, clearly. Otherwise, it's a big red flag. Here's another one, your energy isn't any better. So here's, this is the, one of the characteristics of eating in a proper calorie surplus with proper strength training or workout programming is you feel better.

You've got more energy to work with. You feel better. A cut, by the way, a cut. Now, in some cases, a cut starts initially. make someone feel better, especially if they reduce inflammation, or most importantly, change the kinds of foods that they eat. Yeah. But all things being equal, whole food-based diet, both ends, going on a cut versus going

to surplus. The cut can oftentimes cause a little bit of a dip in energy or athletic performance. In fact, that's expected. Why? I'm eating less energy that I'm burning. Yeah. So that's just, it's like anything. I have less energy.

Fuel is in there, yeah. When you're in a proper bulk or reverse diet, you should have more energy. You should feel better. In fact, this is almost, this is pretty much always the case when it's done properly. People come back and say, I just feel a lot better. So you think it's mainly the types of foods that they're choosing within this bulk that would kind of, you know, determine that energy and also like inflammation and things like digestion. Or not enough. Yeah.

All things being equal, like still good, whole food based diet, high protein, more calories or surplus, you'll have more energy. Obviously, there's more energy that's available. You know, it's interesting when you look at the, on studies on individuals, when they take people and they cut their calories. So they've done these really cool studies where they'll put trackers on people that will track their movement. Okay, so it just tracks their daily movement. Then they'll cut their calories or bump their calories. Whenever you cut someone's calories, like clockwork, their daily activity drops, even though they're not aware of it. Oftentimes people will ask them.

Are you moving less? Like, no, I'm not moving less. Oh, yeah. So subconsciously it just happens. They pick up on it less. They're standing less. They're walking less. They're moving their hands less.

This is how your body conserves energy. When your calories go up, you tend to move more and have more energy. So you should feel more energy on a good bulk. There's a compounding effect there, too. I've noticed this with my own behaviors. Like calories go up, energy goes up, strength and consistency in the gym goes up. Also, daily activity all goes up. Yeah.

It's like, and the reverse is true. And to your point, if you were to ask me, and I know because I've tracked so diligently for so long, and so obviously I'd have the right answer, but if I didn't have all that data and you asked me, I would think on the days that I'm really sedentary, that it's really not that big of a difference than on the other days. Because it feels the same. I feel just as tired from work. I feel like I accomplished the same amount.

But it's like, it's wild how much of that subconsciously when you are fueling the body properly, your training properly, how much you're just your neat goes up. Totally. Your neat goes up organically and yet subconsciously it feels the same. Yeah, because you're counting structured movement and exercise. You're not counting the like, you know, I'm sitting in my chair swinging side to side or standing up more and stuff like that, which all, like I said, it's very well documented. They track this.

Your body will modify that movement and you won't even be aware of it unless it's. It's, to me, it's, we've, we've, talked about it in the podcast many times. I've shared my own journey of like, you know, I've connected it to like, I'm a better husband and father when I'm training and eating well. And that's part of what keeps me motivated. Yeah, why I just talk about what it's like being a husband or a father pre-contest. Yeah. Yeah, no. This is a well-known family. No, you're 100% right. Nobody wants to be around. I have friends that are bodybuilders and their wives know. All right, we're going to pre-contest. So-and-so is going to be a jerk. Yeah. And we just got to deal.

deal with it. Yeah, you're low calorie or low energy. You don't want to do stuff like that. And the opposite is true when you're fueled properly and you're working out. And in a bulk like that, it feels amazing. And I don't, you like, you, I just get up and do more stuff. I see the kitchen's dirty. I just get up and I clean like that versus put me in a calorie deficit and or missing workouts.

And it's like, yeah, I don't have, I just don't want to do it. You sit there. You know? And it's taken years of really peering into that to connect those dots and go like, oh, wow, there's a significant difference. Remember in the extreme case, Adam, when you were doing the experiment with the GLE? Oh, yeah. Where you were just eating very little, just to, like, let's see what people experienced.

I remember you telling me the thing you noticed the most was the low energy. Yeah. You were like, I have to decide to either clean the house or workout. Can't do both. Yeah. Oh, yeah. No, it was, it was an either or for sure because I knew. I didn't, I didn't want to do either.

But I knew. You never do one of them. Yeah, I was like, I can't fail on the workout thing and fail as a husband. It's like, I got to choose. You got to pick. Yeah. I wasn't doing both, though. There was no way.

I just didn't have it in me to do both. And I battled that daily. Daily felt that. Now, you're highlighting an extreme example of that. But I mean, I think that is happening to us on a smaller scale. And you just don't realize it. And that's why, because it's not as extreme. So it's not as obvious to people, but that's happening.

It's well, it's so well documented that people will often argue that the metabolism boost that comes from a reverse diet is more to do with the. this kind of activity outside of exercise. Now that doesn't cover it all. But it is so well documented that it does happen. No, I don't, that's one of the things, there are the arguments I've always made in defense of when people try and argue that, like one pound of muscle doesn't burn that many more calories.

It's, okay, fair enough. Like, if you cut out the tissue and you measure it in the lab and it doesn't tell a full story. And you're right. It doesn't account for a guy with five more pounds of muscle. what he has to do inside the gym to have built that muscle, keep that muscle,

and the energy, and the food he has to fuel in order to do all that. That gives him more energy. So there is this massive compounding effect that happens subconsciously that all plays in the factor. At the end of the day,

when we're training clients, it doesn't matter how we come. I don't care, man. I don't care how I got her metabolism to 800 more calories a day. But we do it all the time. Yeah. It happens.

Exactly. Like, predictable. I don't care to fight over the science of exactly the mechanism at which got there. I just know the facts of I've done hundreds of people. I've seen that happen to. And at the end of the day,

if it works for them and they now have attached and created those behavior for the rest of their life, it's working. That's right. And lastly, your sleep isn't better. So one of the characteristics of being in a deficit is you don't have good sleep

or your sleep doesn't feel restful. So anybody who's been a deficit for long period of time knows what this is like. It's either I can't get enough sleep or, man, I'm going to bed and I got this kind of restless feeling. Being in a surplus, having that much energy improves sleep across the board. Of course, again, this is in the context of a healthy bulk, whole natural foods, appropriate training.

But if you're going in a bulk and your sleep isn't better or worse, it's worse, then that's kind of a red flag that you're not doing it in the right way. You know, you didn't list this on here, but I think it deserves an honorable mention that I've connected the dots to you. I've heard from clients a lot of times. impact on libido. I've seen a lot of clients who... It goes up. Yes. When they...

And it goes down in the cut. Right. When they are eating, when I put them on a bulk, it's one of the things I constantly would hear feedback of like... Within a week. Yeah. I know. Libido.

And a lot of times when you have been underfed for such a long period of time, libido is one of the things that is crashed. Even for people who thought they had an okay libido. Oh. Right? They'll be like, oh, no, I'm fine. Yeah. And then they go on a bulk.

Yeah, then they go to bulk and they're like, wow. You know, and again, there's probably a compounding effect there. They're bulking. They're building more muscle. That's why they bring the extra calories, Justin. That's perfect. Dude, totally. All right, you know, I was going to, I got to bring this up again.

So recently I talked about how old machines, because I'm going to a gym right now that has both new and old machines because the gym's been there for a long time. And everything's kept up really well. So I like older machines. Like machines from like the 90s, early 2000s, none are from the 80s. although I'd love to find those. But they made them different back in the day. I talked about this on a previous episode where old machines were really designed for bodybuilders

and athletes. New machines are designed to have a small footprint, be easy to use. Safety. And safety and the average person. So a lot of things are different between the old machines and the new machines. The old machines were more hardcore

than the new machines. And there's one other, and I talked about some of the differences, but there's one big, I just picked this up today. I haven't done a leg extension in a long time. Okay, I rarely ever do leg extensions when I work out my legs. I prefer doing other exercises.

But anytime I do do a leg extension at a gym, I could do the whole stack. The stack is never heavy. I'll do 25 reps with the whole stack. Oh, yeah, heavy. The old ones are, bro, the stacks on old machines were made for bodybuilders. Just the levers are doing. I automatically went whole stack and I was like, oh, boy, that's way too heavy. And I'm like, oh, yeah, I remember, like old machines were for strong dudes.

Yeah, yeah, yeah. So you, you, whole stack. The starting point is already kind of heavy. Yeah. Yeah. I typically use the whole stack on new machines and any exercise. So funny you say, because I train in the gym yesterday and I used a machine. I used a dip machine and I was stacked the whole thing.

It's just silly. Bro, use a dip machine from 97, bro. You're going to go halfway down the stack. It's pretty much. They had like belts on them and so. Yeah. It's got a holding down. It's a little bit out of tear.

Yeah. I was cracking up. A radiator belt holding it together. I literally, I literally just took the pen and I went all the way to the bottom just out of habit and I'm like pick myself up in the chair. I'm like, oh no, dude. What is going on? Anyway, I got to tell you guys about my uncle who

he got back to me. So we did yeah, I told you guys last weekend we did tomatoes. So my whole family came together. And my uncle comes up and he doesn't work out or anything. But I guess I'm on his algorithm. So he comes up to me and he goes, hey, he goes, one of the products you talk about

I've been using for a while, I've been putting in my coffee. I'm like, in your coffee? I'm like, paleo valley protein? He's like, yeah, I love it. I'm like, how do you feel? Man, I feel great. I have more energy. He's like, I gained a couple pounds, though. I'm like, what do you mean you gained a couple pounds?

So we started talking more and turned out my aunt's been making him eat sweets. I don't think that's what's happening, dude. I don't think you're 100 calorie of protein. But he loves it. He loves how he feels. He loves adding it to his coffee. Normally he would just have coffee. And now he's having, you know, the paleo valley protein in there.

And he likes the weight taste. Doug and I just had our final walkthrough on one of the properties. and the agent that was doing the walkthrough with us, you know, afterwards, she was so, she was curious about what we did. And so she went and must have researched us. And then after that, like, the algorithm has been falling around. Now it's all over her.

Yeah, yeah. So she, the last time we, this last time when we walked through, she's like, so tell me about this, this paleo valley bone broth because I can't, I'm lactose intolerant. Oh, yeah. Yeah. I'm like, oh, man. I was like, boy, that algorithm is pretty good.

The fact that she didn't know who we were. She went Googled us with it. And then within like a day was asking Doug and I about Paleo Valley. And I was like, oh, my God. I'm like, that's a pretty good advertising there. By far. And this is what my uncle told me. Because, again, he doesn't work out.

He doesn't care. And he's like, I was afraid to buy it because I hate protein powders. They always taste where else. He goes, this one is so good as I told you, bro. Yeah. It's the best tasting. I'm like, I think it's especially for somebody who is lactose and you can't have, you know, dairy, can have way. Because weight typically is one of the best tasting protein.

It's one of the better ones. Yeah, that you could taste. But a lot of people, they're intolerant to it, or it bothers them a little bit, right? And so the bone broth is just so good. And I love that I can do. It's easy to digest. I love that I can go high. No, I can do 70 grams of protein.

Yeah. To be able to, like, I can't even with, I can have way. Again, I've talked about this before where I can, I can do weight proteins. I just have to have a moderate amount. Yeah. Once a day is enough for me. And I definitely can't do like a double up shake. Like, if I had like,

60 to 80 grams away in one city like that'll mess me up for city but i can do 60 to 80 grams of the bone bra and it digest so easy it's like water yes i know yeah so that's a huge one uh did you guys uh have you guys seen the new dating app it's real by the way that's kind of going around the new one yeah Doug look up how do they change it look up the dating app so this is interesting dude and i almost could have predicted this so it's called Doug look this up it's unjected so you and J-E-C-T-E-D. Unjected? Instead of rejected, you're unjected.

Nope. It is people, people, people who want to date people who were never vaccinated with the COVID vaccine. It's literally a dating website for people who never got the COVID vaccine. I mean, I feel like this is kind of a way of being like the non-political way of saying the political thing. I feel like that's what that is. Not necessarily this, but like, um, So way back when, like I was telling you guys, like one of my, my sister-in-law was looking at, you know, getting a donor, you know. And so, like, one of the parameters, I'm like, did you find out, like, you know, the history, like, how much detail do they give you?

And it's like, I don't think they were revealing or not. But then they start revealing if they had the vaccine or not. Yes. I'm so kidding. I heard this, not confirmed, but I heard that donors, like sperm donors that unvaccated, they'll, charge more or more demand for them. Yes, that's what I heard too. Is it true?

Is our sperm donors who did not get the COVID vaccine in higher demand? Let's look that up. But it's crazy that they have a daily site. Unvaccinated. I mean, don't you feel like that's like a like a subtle way of being like. Well, there's a lot of like there's a lot of conjecture and conspiracy theory stuff out there. So is it true? Not.

I don't know. We won't get into that. But, um, but people want it. They want to date people about it. Whoever, like, threw that my way on my story, it wasn't going to like this. Oh, you had somebody. Yeah, they're like challenging me on our COVID science.

What? Yeah. Oh, the stuff that you listed? Yeah. Everything you listed was a fact. Well, yeah, no, I listed that as a response. Yeah, as a response because it was like, I think they had a hard time because we mentioned a lot of studies all the time

and, you know, back a lot of what we say with science. And they're, you know, obviously just looking at one specific study that was like, you know, making it look like the, you know, the vaccines, like, had a pretty high effectiveness, which is like, oh, that's interesting because, like, I've seen a lot of conflicting studies. Oh, there's people that still believe that. Yeah. Oh, that's funny. Oh, yeah. That's hilarious. You know, I still, do you guys get, CVS sends me the, get your COVID-19?

Are they sending them to? Yeah, like a robot one or with that? I'm so petty. I like, said, I send a message back. Laugh out loud. No, you don't. To the robot? Like, I'm really gonna go get that.

Come on. Well, are you serious? There's people that really believe that it had that much of an impact. Wow. That's interesting. Yeah. Yeah, it is interesting.

And it, you know, it just goes to show, too, like how segmented we are and like how much. No, no, no, no. No, no. What it goes to show, which is such a perfect transition for this because I wanted to bring it up anyways, is what Chris Naguibi just talked about. Oh, yeah.

How well. Media. Media. a narrative and how well and today how crazy it is where it holds all the power what i what i love about this episode christ did such a good job on this episode is one of my favorite uh episodes he's ever done higher standard yeah yeah so yeah our good friend we've been on the show before chris negibi uh higher standard podcast and what i love that he set the table before he went just telling hit like history like this has been happening for 200 years yeah so just a little context so

historically speaking. So if you live in a, first of all, this is important in all societies, but it's especially important and valuable in a free society where people make choices. So if you live in a society like you do, if you're listening to this podcast, you probably live in one of those societies where you can choose, for the most part, what you can buy, what you don't want to buy, where you want to live, who you can vote for. When you have that kind of choice, the, who controls the narrative, which is done largely through media has a lot of power, right?

Because you can sway people in different directions. And this is not new. We've known this for forever. We've done this for a long time. But look at the first newspapers and who bought those and on those and why. And when it was TV, how TV became influenced, radio became influenced. Magazines. Now it's like social media.

So whoever controls the narrative, that's very valuable for either companies or platform dictates. Politicians or anything is who can control the narrative tends to control the situation. And by the way, the reason why this came up. And, you know, one of our friends is involved in this. And so I respect the guy. I think, you know, he does a good job. But it was really interesting to me when I saw our friends podcasts be the highest selling

podcast of all time. So this was the TBPN. I think that's what's called. TBPN podcast. So this was a, they called it like, Sports Center for Silicon Valley. So it was a podcast, and they kind of treated it like SportsCenter, where they're reporting on what's going on, talking about Silicon Valley.

It was this super new podcast that got bought recently for... Hundreds of millions. Yeah. So some... Just under Joe Rogan. Yeah, like around $200 million. Now, the reason why this was interesting was because Joe Rogan gets 10 million views or listens. He gets a million in episode.

They got... Like, very little. little, very little in comparison. They weren't producing. There was nothing that justified the selling of their podcast for nearly that much, except for, and this is what we speculated on, I think this is what's happened, that AI companies in particular, first off, they have really low approval ratings. So AI is like, it's a submerging technology, tons of potential money in it.

Everybody knows this. Like, this is why so many trillions of dollars getting dumped into it. but AI But there's been some backlash though Public perception around it is like iffy Yeah And you know Public perception

Public perception goes the wrong way It'll get regulated into Smithereens Have you seen all those commencement speeches Oh yeah That are flying around Yeah And then mention it

And everybody's just That's why this has become so important So owning the narrative Is very important For an AI company Okay And who bought their podcast Data centers

All this stuff And who bought their podcast for $200 million, right? It was anthropic? Yeah. Was it anthropic? Sam Altman? Yeah, I think that's the one, right?

Anthropic, yes. And then they bought it and they canceled their app. So whatever money they were making, they stopped. No advertising. How can a podcast, who first off wasn't earning nowhere near what would be worth $200 million in purchase? And how could they sell for that much? And then on top of, why would a company buy that and cancel advertising anyway?

So it makes no money? It's because they want to control the narrative. And they need a propaganda arm or an arm of media. And there really wasn't a good popular one in Silicon Valley. And you got these guys on there. One of them we know well, he does a good job. Yeah. Good looking kids.

Smart. Smart as a whip. It's like, hey, let's buy this and let's use this to control the narrative. And by the way, that's why I speculate. When I saw that, I'm like, oh, God, I know what happened. Well, and what have I been saying about the whole AI movement right now, too, that so much of it is propped up. And so they need to keep all the money flowing there. And you ask why?

Why? Well, of course, there's all these companies that want to IPO where they make big money. But even if they don't IPO, and this was like, this is huge for me to kind of see behind the curtain in the last like five years being a part of a lot of people that are VCs and do seed rounds and funding and have close friends, people that are on Forbes magazine, stuff like that that I got to talk to. and talk business intimately on how all this. I was so unfamiliar 10 years ago on how all this worked. And when I saw it, I remember sharing with you guys. And I don't know how much of that I've shared publicly on here, but I know we've talked about it that I was like so blown away by the hustle.

Yeah. And the VC. Yeah. Just that like so when when when something, when something, especially like this like AI, when billions of dollars are flowing in a direction of a movement, and they're popping up all over the place. You don't even care if that company ever makes it to IPO. So long as you can keep it growing and raising money every six months to a year.

You know, seed rounds and then series A and then you keep going, keep going. What these founders can do is every round that comes around, you go, oh, we're, hey, we grew this much over the last year, even though we spent this much to grow that much, so we're still negative, but we're growing. We need another $10 million. Cool. So you get $10 million,

and he goes like this, I'll take $1 million for myself and we'll pump $9 million back to it to make it to the next. And to be clear, many of the biggest companies in the world that we know about did that for a long time

before they became extremely. Like Amazon wasn't profitable for like 10 years, Tesla, like, so it's the game and what they're doing is they're betting. Well, yeah, so you just named two, outliers. That's right. Some of the winners, but how many hundreds of losers? A huge percentage

don't ever even come close to that and making that way. Meanwhile, they're still making a ton of money. And so it's like a good old boys club where it's like, hey, let's all agree, just keep pushing this narrative, this direction. We all eat because if we keep, and this, by the way, this is, this is good news and bad news. This is scare stuff too. That's why that's my point. Like, when you bring, oh, my God. It's keeping it top of news. So whether there's fear mongering happening on what AI is going to kill all of us or it's going to be doing our dishes in the next month. It doesn't matter so long as it's top of the news and everyone's talking about it and it's going to revel.

It's like it's dot com all over again. And here's the big thing. So for a long time, tech has enjoyed the advantage of having good public perception for a while up until relatively recently. Relatively recently there's been criticism. There's been cynicism around tech. You saw it affected the elections. Yeah. Like when the iPhone first came out, like it was, everybody was like, let's go.

This is awesome. Apple's the best company in the world. Amazon's amazing. Now people are more cynical and skeptical. Public policy is starting to move in that direction. Social media is starting to get regulated. Tech moguls are getting criticized. They're looked at as bad guys in some cases.

They were heroes before. You know, Steve Jobs was the guy. They were all heroes because it was new. So my point with that is today, more than ever, and definitely the next five or ten years, they are going to need to control the narrative. They are investing heavily in controlling. No different than politicians. No different than politicians have throughout the past.

So you're going to see more of that kind of stuff because your options are this. You're anthropic. You've got two options. You're looking at public perception. You're one of the top companies. Like, guys, we've got to change everybody's opinion on us and what we do. Either A, we build a machine. We build our own show that pumps out good information about us and makes this look good.

Good luck with that. It's one thing to build an incredible AI company. It's a completely different thing to build a media company. Or you look at one and you go, they're promising. Let's give them some money and they'll do what we say anyway. And let's rock and roll. By the way, if you're listening to this and this conversation at all interests you, the breakdown that Chris does on the timeline.

Such a good episode. And in the links to everything to back up all the. the stuff that he's talking about and the connections to everything. It's fascinating. It's such a good episode. And by the way, if anybody is like questioning this, like, does anybody question that Elon Musk buying X, which was Twitter at the time, didn't influence the last election? Of course it did.

Yeah. It totally did. He just, they're playing the game that's been played forever. I didn't realize the part. Did you hear when Chris talked about the, when Elon and Biden both texts the same day? Yes. And Biden's techs. He was like 29 million and then he was like 9 million.

So that was like that's what set off the buying of Twitter or his tweet you mean? Yeah, his tweet that went out. So he Biden's tweet crushed crushed and his was suppressed. And he went in and like fired a bunch of people that was responsible that, changed the algorithm and flipped it like completely. So I mean just do you know you know that one of the reasons why this is connected one of the reasons why cannabis went through this whole period of prohibition was because. who was it? Was it William Hurst who owned the paper mills?

Yep. And hemp was starting to compete. Yeah, yeah. And because William Hurst owned the newspapers, he started printing a bunch of articles talking about how dangerous cannabis was. And the goal was to get rid of ham...

The goal was to get rid of competition to his paper. Because, because hemp was so much or so much cheaper and inexpensive to produce paper. And more durable. It's such a missed opportunity. It's such great material.

And the point of all this, Because we're bleaching it. That's the part that I think Chris does a really good job of this. He talks about what's going on with TBPN and the narrative and the purchase of all that. But he sets the table of like, this is not new strategy. No, this has been happening forever. And he's like, nor am I like, and he's like, nor am I hating. It's just like it's, I mean, if you're them.

It's an old game, dude. Yeah. But it's like, but it's like people need to know. You know what's, you need to know, like, what you're, but all back to my point of going on this tangent with you. I just feel like that's what's so much of the narrative. Whatever you're, and boy, it's today it's crazy. Once you like something and you watch something and the algorithm figures out what you like or the information that you, that could. You just hover over something too long.

Oh, it just can, it just get ready because the next six months, everything will just confirm your lives. I've had people, I've had friends of mine. For sure. I've had friends of mine that I'll meet, like friends at church, for example, who don't know the show. They don't know mind pump. They don't know who I am. We meet. We start talking.

the next day they go, listen, I don't look you up or anything, but now you're showing up on my algorithm. I'm like, is your phone listening? Is it listening? I'm sure it is. Well, it's the thing. Yeah. They, and I forget what it was, but they had shown, you know, through drive-ins that predictably,

you know, they already knew your order. I don't know if it was McDonald's or one of these franchises was using this technology before it was legal, you know, and then they had to stop because it was like an invasion of privacy. But they were, like, tracking license plates and like, you know, so they've been doing these things like that's the first rollout is like you know you're testing it and you get in the beta testing and you guys

have seen it with your navigation haven't you? Oh where it's like it predicts where I'm going all the time it's rarely it's really wrong I know it's wrong sometimes I'm like dude this like it could be like literally it's a Are you going to buy a breeder right now? It's a random day in the week and I'm heading somewhere and it populates you know it suggests where I'm going and I'm like how does it know I'm going

but it's been tracking consistently. Yeah our patterns are predictable. Do you guys know that back in the day, I don't know when it was, and maybe you can confirm this, Doug, but they experimented movies experimented, or they tested subliminal messaging. Yeah, yeah. And they had to make it illegal. Uh-huh. Where they flash a picture

Yeah. But that you don't necessarily perceive. That movie, thank you for smoking, talked about that. Showed that, highlighted that. Wow. Where they flash a cigarette smoke and you had to freeze it to see it, but if you didn't see it. Look at this. The 1957 market researcher, James Vickery claimed he flashed drink Coca-Cola and eat popcorn during movie boosting concession sales. Oh, wow.

Well, okay, so it says... I mean, subliminal messaging. You know what movie does this, by the way? There's a movie that does this that you can actually find the frames. Fight Club. Flight Club does certain flashes. Thank you for smoking does it, too. They did it in there.

They did like little cigarettes. Burn mark. Yeah. And then it like has an image. They did stuff like that. I mean, they do this with grocery stores with music and, and start. Yeah. Yeah, there's certain music play to keep you shopping.

Yeah, certain temperatures, you know, like coffee shops. You keep, you know, buying. Dude. We were talking about dating, dating app earlier. And do you guys know what's the trend right now on social media with the younger generation? What? So when they go on a date that their pheromones are maxed out and that'll maybe get the... They just smell like...

A viral online dating trend where men intentionally skip showering, ditched deodorant, and wear unwashed clothes before dates. Weird. Does that work? So, okay, so here's a funny thing about this, because someone's listening to, like, that's gross. This is, here's what's weird. I mean, there's some science. A woman who's ovulating versus a woman who isn't ovulating. Same woman.

she will perceive if a man wore a shirt or not as attractive or not. So if she's ovulating and a man wore a shirt, she'll smell. Oh, this smells really good. So this might only work if she's ovulating, bro. But if she's not, you're going to get out. So you think, okay, because they're also like trying to capture this with like Cologne. And there's like one that's like it's always trying to market. I think like my son.

And it's like, you know, it has pheromones in it. And it's like, you know, the only one that. has it and it's like super expensive and you know so that way too yeah like women will will you know pick up on that like subliminally so isn't there isn't there science of support that we like that we pair and match with with the appropriate like pheromones for us in other words like so one of things unless your hormones are all i remember like connecting this a long a long time ago through dating is like there's i i would date a girl and um one girl could be that let's say one girlfriend could be all sweaty, not shower, come in the gym.

And I liked the way she smelled. Another girl that I dated, I would notice I was repulsed by that smell. So both sweaty, not showered, so that, but one of them, that smell I'm attracted to. You know, you pick up on something different. Yes, 100% where another one I would date and they would have a smell and it would be off-putting. You know, it's crazy about that. I tell my way, she doesn't believe me, but I tell her this all time. her she i don't necessarily smell anything but i love to smell her and she'll be like oh my god

didn't shower and i'll be like yes that's i mean don't you don't you think that we love it don't you think that there's certain there's got to be yeah so to me that makes sense which by the way when women are on birth control versus not completely changes how they like now the funny thing about this that i think is it'll talk about a quick way to like no you're not matched up It's like, oh, yeah, yeah. Because the right person probably is like, oh, they smell. Either they, it's either neutral to them or they smell good. I don't even need to think about that, dude.

You don't like someone to smell. It's, they ain't happening. I'm not, I'm not going to be with someone that I don't like their smell, bro. Well, they're bad, I mean, I don't know. There's a, there's a, there's a, there's a, there's a, there's a, no for me, dog. I didn't hear what he said. I heard what he said to you.

Oh, that's disgusting. Did you, you know, speaking of, of, of dating and relationships and stuff. I shared with you that Arthur Brooks post. Oh, yeah. Happiness. That's old data. So I'll read, I'll read his post because.

It's really good. It's good. I have thoughts around. It's good. And the reason why, I brought this up a long time ago because there was this. You have. And I wanted to revisit it because I wanted to share it.

No, there were these studies that would come out, actually article. And the title of the articles would say, because of studies, they'd say, uh, parent couples without kids are happier.

And they'd quote the study. And I hate stuff like this because it's not telling the full picture. So, Here's what his post says, because he knows the actual data. So it says couples without children enjoy their lives more than parents do, but they suffer a hidden cost. When researchers compare parents with otherwise similar couples, the childless report more day-to-day enjoyment, more sleep, more restaurants,

more finished sentences. So are the couples deciding against children reading the data correctly? Well, they are reading only one line of it. Happiness has three macronutrients, enjoyment, satisfaction, and meaning, and they're all fed differently. children are a trade between macronutrients. They draw down enjoyment, sometimes for a decade at a stretch, and they deposit meaning. So when researchers ask people to rate their daily activities, caring for children, lands near the bottom for moment to moment happiness, been near the top for meaning.

And nothing splits the two so hard. And then he talks about his own experience with his own kids. So I wanted you to bring it up because there's something that I've always tried to figure out about my own personal journey with this. because I fell in the category, somebody who would be, like, thought about not having kids for the longest time. And one of the cases that I made for is,

man, especially Katrina and I dated for a long time without Max, right? We had a really, really good life. Yeah. Like, we had a lot of fun, a lot of, you know, a lot of basketball games, a lot of concerts, a lot of fun travel, a lot of cool stuff,

and really, really enjoyed each other. And so there was this possibility, like, I could see not having kids. Yet I also say, you know, seven years later, Katrina and I have done more of all of that. And so I've always been like, what? That's kind of weird because that's the opposite of the narrative around that. And so another reason why I don't like those studies that show that,

because it doesn't tease out what I have, when I compare it to my two best friends, because I don't think they would say that. They would definitely say the children gave meaning, but they would say, man, when we were single, we definitely had more of those. Well, there was a period of time when you didn't, right, when Max was really little.

It was a couple years, right, or a year where you're not going all over the place. When he was three months old, we were already up at our Tahoe House. We were flying with him by the time before he was six months old. We were, we. That's not the typical. Right. So this is me. So why I'm saying why that story doesn't tell everything.

Because here's, and the reason why what I've unpacked for myself is how valuable family has been for us. And what I have found is. because we have family so willing to help and support, which I think is so valuable, I think Katrina and I have been even more intentful to do those things because it's like we got Friday, my mother-in-law's got our son,

so we got this, we're going to go do, and then we got this, and so we plan even more. Not to mention we do a lot with Max, and so then on top of that, I find that we go out of our way to do even more because we get that one night or two nights off a week, And then we, so it's like, I think there's more to that. It's like, yeah, if you tease out somebody who is married and has a kid and also isolated from family,

of course they're going to see a dramatic difference in that. Yeah, when you look at studies. There's other, my point is that there's other factors that play in that too. Of course. When you're looking at studies, you're looking at the general. Yes. And so there's always outliers. But generally speaking, I think it's reasonable to expect that you're not.

going to have as much personal enjoyment in freedom when you have kids, especially multiple kids, especially for the first five years that they're around. I think that's a very reasonable thing to expect. That's also what the data supports. But I think what more important about this data is my own personal enjoyment. If I just do that all the time, and that's the most important thing to me, you know what that turns into? A hedonistic hell, a treadmill of hedonism. And all of us know some people like this, right? They're in their kind of late. 40s. They've lived this life. It's all about them. They still don't have any kids. And they're now at the point where they're like, this is, like, this is worn out. Like, this is worn out.

I'm either on some kind of antidepressant or I'm not happy or what's going on. And sometimes it takes that long for people to figure that out. Because if you look at all the data, again, we're speaking generally because some people are way more miserable with kids for whatever reason. But generally speaking, when you do these studies, people are generally better off having kids than they weren't. Yes, you are trading personal freedom and enjoyment for meaning 100%. Yeah, I think it's a good, I think it's a good way to frame it that you should go into expecting that. But I also don't think that's, I don't think you have to either. I think that if you go into that situation, and you're intentful about it and you make that like, hey,

This is what, you know, mother-law or auntie or uncle, if you have that, right? So I definitely think if you don't have that, you should prepare that you're not going to go out as many concerts. You're not going to go as many of these things, right, as you did before because you don't have. You're just going to grow in incredible other ways. Yeah. So you're going to get the meaning part. You're going to get heavily on the meaning part.

But I do believe that there is, I mean, I know that I was an exceptional. And I know that I was the person who probably was afraid to. having kids because of a fear of giving so much of that up like that was going to happen. And the opposite was true for me. And I did not see that coming. And so it changed a lot. It's so funny. I have a buddy who's now, how old is he?

He's mid-40s. And he's lived that life. So work, made money, done whatever he wanted, dated girls, never settling down type of deal. Now he's in his mid-40s. And now we're having conversations. and he's like, yeah, dude, I'm kind of lonely. Like, I think I'm, like, ready to settle down. I think I'm, like, ready to do this.

And I'm like, well, is that going to be, how's that going to feel for you? Because you've lived this other way for so long. Are you willing to, like, trade this freedom and whatever to be with somebody who, and now you're also 45. Not only that. And, like, you're decent looking and you make good money, but are you going to find, your age group or below in an appropriate age range, you're probably going to find someone with kids who's divorced.

It's not only that. So we're having this funny that we went this direction and this conversation because Katrina and I were having this discussion last night. I've got three people in my life that fit this category. Yeah. And one of the other things that becomes also extremely challenging is that you're in your late 40s or 50s, and you've established these patterns of how you live your life. And when you've lived it for that long, a certain way.

And I'm not going to sell out one of the people that I was having this conversation with one of my friends. I was talking to about this. This is one of my female friends. And she's like, she really wants a partner. She wants to all these things. And she's expressing that. And I'm like, you got it. You can't keep doing the same thing you've been doing for the last 30 years.

And, well, I joined a gym and I'm doing this. I'm like, yeah, but the time you go, you're not going to meet anybody going that time. Yeah, but that's the problem. Everything you do is like, this is what works for me, and this is my schedule, and this is when I do this, and this is when I do that, and you have this routine that you won't break out of, yet you want something different. So it's like, you've got to break out of that same friend circle, meet new people. You got to stop the, like, this is the time I always do this and the time I always do that because you've already met all those people. Like, you've got to shake all that up. And boy, that's hard to do for somebody who's been doing that for a long time.

And we've also just, and this is, we talked about this earlier, controlling the narrative. and the narrative for a long time has been the most valuable thing is personal freedom, personal enjoyment, is hedonistic pleasure. And we've been hammered this into us for so long. People believe this, but the data is showing we've been wrong.

It's been wrong, everybody. In fact, you know when birth control, because birth control plays a role in all of this that we're talking about, when birth control was first brought to market, do you know how it was advertised? It was advertised for married couples, to help them stay married longer

because now they have an option to control whether or not they have children because back then they were like, ooh, it's a stress. You have a kid, you can't afford it. That causes a lot of strain. But now you have a way to control your fertility. And then, of course, it turned into,

hey, now you can control fertility and you can sleep, you can have sex with other people without the risk. And you know what? That's better because now you can see if you're compatible. And this was kind of the narrative.

You know what happened since that became mainstream? Divorce rates went from 8% to 50% Childless households went through the roof and people are less happy. Men are less happy. You know who's especially less happy?

Women are way less happy. In fact, they call this a paradox. Why are they so much less happy than they were when they had perceived less freedoms? And it's because we've sold this idea so long that the most important thing in your life is having a lot of stuff,

having all this personal freedom and having all this personal enjoyment and pleasure. That's just not the way it works. The data doesn't support it. We can see it. And you know what? Marriage and kids, is it hard? Do you have a lot of responsibility?

You give up personal freedom. Do you give up personal enjoyment? You do. But when you get in return, it's well worth it. Purpose of meaning. Yeah. Because the other two aren't the formula for purpose of meaning. So that's exactly why it is.

No, totally. Anyway, you were talking about working out earlier. And I was excited. I don't know if you saw this, Adam, because I thought of you. What? Viori now has pickleball paddle. Yes. I did.

I already put a calling. Did you really? Yes, I'm trying to get some battles. First off, so, so Bjork, smart for Viori. I mean, last time Doug brought up when he went river rafting, they had the rash card stuff or whatever for them. Smart. They're on top.

They had a cool backpack. They had snowboard last winter I saw when they had all snowboard. They're like, man, they're expanding into all, all different areas. Real quick, what are these sweats called again? We have the same ones. Seaside. They're the best. Oh, the seaside.

Best, best, best, best sweats ever had on my turn. I wear those pretty much every night. Comfortable, warm, they last forever. Oh, look, there's the paddles right there. Yeah, Viori does a good job. Look at that, dude. It's so good, dude. So paddle, excuse me, pickleball has literally exploded.

Yes. And popularity. Is it one of the fastest growing sports right now? I do believe so. I think it is. I would imagine so. I should look that up. I'm curiously.

It's got to be. Yeah. I never heard of it. Did you guys see the, suddenly? Did you guys see the pickleball movie? Dink. Yeah, did you watch it? I just watched the trailer.

I didn't watch it. It's not, I'm not promoting. It's the fastest growing sport in the United States. Yep. The fastest growing sport. So the whole, I told you. What's the rate of growth, Doug? I'm interested to see over the last five years.

The US has more than 24 million players. Cool. Yeah. Let's see how I'll find out. Yeah, yeah, just putting. So brilliant for pickleball rate of growth over the last five years. So brilliant for popularity rate of. Viori to jump on that.

So smart. They're very, you know, Viori is so crazy. I know how long will be able to them? Just 10 years? Has it been 10 years? Almost. They went from being this kind of unknown. like cool company to like dominating.

Yeah. Like crushing. Now it's got to a place where when I see someone in Athleisure where it's almost always. I always see Vior right now. Both women and men. It used to be just men. Just men. I would see that.

But now it's women and men. I see it's like they definitely, it'd be interesting to see how much of the market share they have now taken. You know, because Lulu dominates. Bro, look at the growth of pickleball the last five years, 4709% It went from 4 million players to 24 million players

Well didn't you hear Was it Gary Vee who bought a tea Should we buy pickleball courts right now? He bought like a tea No it's a It would be a brilliant investment You know how hard it is To get on a pickleball court right now?

We should buy some land Put pickleball courts on there Let people rent it And then sell it before the crate Because the craze will go down Yeah it'll crush And it'll drop at some place It has long

I mean I don't know about that It's been around forever So it's not like it's a new Yeah, but it's suddenly exploded. I think because it's multi-generational. Well, I think it's like to stick because everybody can do it. Multiple factors, and I would bet against you that it's going to go away. Well, it slow down 100%.

It can't grow at that rate forever. But here's the thing. You've talked about this all the time. We don't meet up. No, so you're a way to socialize. And the barrier to entry for pickleball is low. It's low. It's a perfect formula.

You can be 70 and go play. And you can be super athletic and go play. And it's competitive. at all levels. It's not like tennis or racquetball. That's right. Running groups. So, I mean, listen, I would bank on this ain't going away for quite some time.

Now, I can't predict 20 years from now what we're doing or whatever with that. But it's going to be hot for a while. And I don't think we're going to see us. Are you trying to talk us into maps pickleball? I mean, I like your idea of some land, like an acre and throw on some pickleball courts. I've been a little crush right now. It would absolutely. And then you'd sell it.

After it grows, just sell it real quick. And then somebody else will buy it for a profit. I mean, I'll start promoting jazz mitten. I'm not against it. What is that? Yeah. What guys? I got, for one of the Christmases, I got, like, the boys this, like game.

It's like a pop-up square. So it's a square that has, like, you know. Oh, I saw that. Yeah. And so you have paddles, but it's, like, basically badminton, but you have to hit through this little square. Jazz Mitten. Oh, I love that.

Oh, that's it. Yeah. Oh, my kids would love that. Yeah, exactly. Like, that would be, like, the next follow-up to pick the ball. When I was a kid, badminton was popular for kids for families. Yeah. Badminton never really took off.

But that was always... Another easy one. So weird. I totally forgot this. My family used to get together and play badmen. What were a group of Sicilians doing? I have no idea.

It's more of a European thing, I think. So you remember, uh, uh, Quran? You had to say that. It's right there. It's what's called, you guys. My, uh, our trainer, uh, Quran who comes in here was like a badman champion. He was like world ranked. No way.

Yes. Yes. Was he a pro? I mean, I remember he won tournaments. a champion. Yeah, yeah, no, he's like, really? Yeah, which is why, like, he's, he, he would surprise you, he's pretty athletic. Like, he's been on my softball team, we play

basketball, like, he's athletic. Like, he can just pick a sport up and play it. And I remember always being like, hey, dude, like, I would have never guessed he'd be. And then that he, I found out years later after being friends and knowing him, he's like, oh yeah, I was a bad men champion. You know what sport? I beat him in ping pong, the Kron.

Yeah. You know what sport fascinates me? I've never seen it live. I'm only seen it on videos. I don't know what it's called, but they have this big hook thing on their arm and they whip a ball. Oh yeah, yeah. And it goes... High-A-Lai.

High-Lai. It goes, the ball goes so fast. Is that what it's called High-Lah? A Brazilian sport? Yeah, it goes like 120 miles now or something. It looks... It looks... It looks crazy.

High-A-L-A-Wit. Yeah, and they throw the ball super fast. It's... That's a crazy sport. It looks... Yeah, there it is right there. I don't know if it's hurling or there's a sport, too. Yeah, hurling.

Scotland? That just, it's so brutal. What do you do? Well, you... You can throw it really fast and like it is dangerous. People like lose teeth all the time. Oh, yeah. Oh, that? Yeah, it's pretty fun to watch.

It looks like you. It's like feel like. There is no sport. But it's way more brutal. There is no sport that's crazier or more brutal than Calcho Storico in Italy. Oh, is that the one where they fight each other? It's an ancient sport. They've been playing for hundreds of years.

They fight playing. It's like football where you fight too? It's like gang fighting. but they add, C-A-L-C-I-O, and then separate word. It's like Polo, but they beat the shit out of each other. No, no, it's literally, it's an ancient sport. Yeah, yeah. You have to be from the town.

That's right. To play for the team. And it's four major cities in Italy. I would love to go to one of those that watched. Bro, and literally, you get a ball, the goal is to get one ball into the other goal. Is it like a once-a-year thing that happens? It's not happening. No, it's a once-a-year thing.

Yeah, it's like a traditional thing. And you can do whatever you want to stop the guys. I'm sure. Russia has one that's competitive to this. Oh, well, Russia's got great. But this has got perigree. This sport has been around for I think a thousand years. It's like a town pride thing is really what it is.

That's like where the history... Watch, let me see how old this is. Watch. You're a trip out over how old... This was like kings and queens were competing with each other with their teams. Let's see, ancient roots. The Roman army, well, keep going. 1400s.

Young Florentines revived this game and evolved into the sport for wealthy, aristocrats, nobleman, and even future popes. What? Whoa, dude. Or that one Mayan sport where if you're the winner. You die? Yeah, you sacrifice.

It's like, what? Yeah, when you win, like, your prizes, you die. Yeah, it's great. That's a game I would suck out on purpose. Everybody sucks. Both sides suck. Nobody's scoring. This game's going on forever.

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So it promotes daily liver function. So your liver can do its job. No sugar, no junk, no calories. So what does it feel like to have a healthier liver? more energy, better skin, better sleep. You adapt to exercise better. In other words, your workouts are more tolerable and you see better progress. By the way, they did some trials with dose,

and they found that the majority of people that used dose for your liver had better liver enzymes at the end of the study. So it really does work. Go to dosedaily.co slash mind pump 35. Use the code mine pump 35, get 35 off your first month. month. Here comes a show. Our first question is from Kathy Steinhilb. What is the best way to improve leg strength when you do not have a squat

rack? You know, split stance exercises are right up there. Bulgarian split squats would be for sure. If you look at the biomechanics of a split stance movement, like a lunge or a Bulgarian, the front leg is squat. It's a one-legged squat. Yeah. It's a one-legged squat. It's a one-lead squat. By the way, some people, athletic coaches, I should say, some athletic coaches, argue that split stance movements are better than squads. It's a solid argument. I agree. For athletics, I think I can see that. You can actually really load it too. It's not like something that's impossible to do. Like it's just, it requires a lot of skill. And like you have to like master,

you know, the balance of it. But you can really like increase strength with that movement. Yeah. The challenge. So the thing with a squat is because you start to get really strong and you're able to load it very heavily, a squat rack starts to become necessary. Yeah. So it's like, okay, I can't pick this weight up off the ground and put it on my back. But split stance exercises give you a lot more room because you're not going to use as much weight, but the intensity and the tension is up there. Still there.

I mean, that being said, some Bulgarian split squats with some wrist wraps could take you a long way. Very far. A long way. Very far. Like, I mean, you could literally, if I have wrist wraps, oh, yeah. I can hold on to one 20s, one 50s. and eat, I mean, that's a 300 pounds single leg.

Yeah, I can't, I couldn't do that. But that's my point. My point is, you know, the heaviest thing going out. You can even front rack it too. Well, that would be, I couldn't front rack that much way. But I could, I could wristwrap that kind of way. You know what I'm saying? The other one is front racking 150 dumbbells dog.

Sure, dude. I'm more impressed with the rack than the squad. Yeah. The other one is like heavy step-ups are also really good. Now there's a balance component. So it's not going to be as much of a strength builder, but it is phenomenal. Yeah. So you could load, you know,

grab a couple heavy dumbbells and do a very heavy step up onto a bench or a step. So there's a lot of great exercise you could do. And you're really not missing out on a ton because you don't have a squat rack. Next question is from Make Wellness Elizabeth TWP. Before I started lifting, I was rather flexible. Now I seem to be tied all over, which is a bit frustrating. Am I not stretching enough or is this a normal part of the process? Cut out that last part, huh?

They also added Adam, Kelly. Why don't they say that? Why is it's because it's football season. Ding. Yeah, yeah. Football season starts this week. Okay. Yeah, yeah.

So here's a deal. When you're building strength with certain exercises, let's say I only do five exercises and I get really strong at them. Here's what happens. I get really strong in those movements. My body starts to recognize a discrepancy between the strength I have for that movement and the strength I have outside of that movement. And so what it starts to do is it starts to tighten you up so that you move less.

less outside of where you have that strength. So you start to feel tighter. Now, the remedy to this with strength training is to do lots of different movements to move in all different planes and use a full range of motion. In which case, you won't feel tighter. You'll have more stability.

But let's say you only do squats, deadlifts, bench press, overhead press, rows, which are great muscle builders. But that's all you ever do. Yeah, you're going to feel tight going laterally. You're going to feel tight moving outside. You're going to feel tight rotating because your body is just really strong

in this one particular. aware. Yeah, and it's beneficial too for producing more force. So it's like you know, you don't want to be all flexible, you know, trying to approach these like heavy lifts. So you know, it's, it's really, it's about, yeah, like managing that based

upon like range of motion and then getting more familiar with it. Do you think this can be sometimes, too, people that are overreaching in their training too a lot? I can cause tightness. Yeah, because sometimes sometimes, this can be me and this is always like my sign that like I'm, I'm overreaching. It's like I'm, I'm

pushing so hard the intensity in my training that I'm like constantly feeling sore and tight versus the appropriate amount of intensity. I normally feel really good. I normally leave the workout feeling really good. I feel like I lifted the day before, but I don't feel restricted and, ah, every time. I move like, oh, wow, really sore. Like, that's all signs of overreaching for me. So possibly appear to that.

Now, if you're following like a MAP 15 protocol and not training to failure, that's probably not your situation, but sometimes that could be the possibility. There's also this, like, you know, what determines your tightness? It's not the muscle. It's the central nervous system that controls the muscle. And so if your central nervous system is maintaining a certain amount of, let's say, tightness with a small muscle, when that muscle's larger, it can feel tighter because you're working with a larger muscle with the same kind of central nervous system signal.

So it's important when you build muscle and strength. to train in a well-rounded way because it's not without its own risks, like move in different planes of motion, move with a full range of motion, involve mobility and static stretching. And what you'll find is this isn't going to be a problem. There's bodybuilders, there have been pro bodybuilders who've maintained good balance in their flexibility. Like Flex Wheeler would do the splits on stage.

Tom Platt was famous for his flexibility. And that's because they kept it up while they did their strength training. And both of them were very muscular. Yeah, while you're building strength. That's right. Next question is from Saperer 2524. How do you feel about not following a specific program, but rather letting your body kind of guide you on what to do in the gym?

I find I'm more consistent and enjoy the workout much more when it's not a structured checklist. I focus on getting strong at compound lifts and I track and progressively overload. I just have a hard, time staying on a program. Winging it makes my workout feel more like play, hence the consistency. I love this so long as you're not also going, but I wish I could see this and I'm not seeing the change I want. So the follow-up statement to this is what matters to me because this is actually

the place I want all my clients to get. This is where I operate from this place. I don't go into a workout with structure. But I also am not trying to make crazy change right now. I don't, I'm not like, I'm not going. No specific goal. Yeah, I don't have like a specific goal that I'm trying to achieve. So I'm enjoying my workouts. I do them for the sake of it makes me a better father. It makes me a better husband. It makes me feel strong.

I have good energy. I sleep better. I move more throughout my day. Those are the desired outcomes. And treating my workouts like play will do that. But if I'm like, I'm trying to lose 3% body fat or I'm trying to get my my squad up to this. I'm programming because then it makes it makes it a difference. For this person, I'd say you're fine.

Because they're saying it keeps me consistent. I'm having fun. Consistency trumps. so long as it crazy, the workout isn't horrible, kind of trumps everything. But here's a deal. Like, there are people who can wing it and also have excellent workouts.

But these are people who know how to work out. They've been doing it for a long time. They've been doing it for a long time. They have lots of experience. Like, Adam goes into a gym, winging it, but he's also got, you know, 30 years of experience, training his body, training other people.

You know, somebody who's been working out consistently for six months suddenly says they want to wing it. I'm going to say no. Yeah, that's fair. You have nowhere, there's, you have no base to wing it from. No, so long as you're able to structure it appropriate. So long as you're happy where your results are though.

Yeah. Right? I mean, because I've, you know what happens when people in no experience wing it. They either hurt themselves, overdo it or. They usually do the same thing to me. Or the same thing over and over again. Right, right.

Which, again, my point, if you're happy where you're at and you're not trying to make, make change. What? If you're happy where you're at, clap your hands. Stupid. My bad. If, if you're not trying to make. make change.

You're happy. This is like how I would tell people that we're doing things like Orange Theory. Yeah. Like, hey, if you love coming here, the community's fun, you enjoy the workout. And you're consistent. And you're not trying to make change. Keep doing your Orange Theory. Keep doing your fun workouts.

It's on my horror. But if you come to me and you go, I don't, I can't get this last, you know, five pounds of body fat off, right? Man, I'm not getting any stronger. Or I can't build my bud. I can't build, yeah. If you have goals that you're trying to do and you're, we're, Meaning the programming, well, I mean, there you go.

There's your problem. And let me add to that, Adam. I've had this happen, too, where someone's like, I don't like structured workouts. I have so much more fun doing my thing. But I have these goals that I, you know, want to focus on. And I'll say, okay, well, give this a shot. Follow the structured program.

You know what ends up happening most of the time? They come back and say, they say, you know what? I like it better. Because they like the results. Yeah. The results better. Yes. I mean, exactly, that's my point, is that if you, there's, you want more.

from your workout following a structure program is going to give you more. But if you don't care, like I know, I know I'm sacrificing up a more aesthetic version of me or a stronger version of me. I don't give a shit. I don't care right now. I'm not trying to do that. I'm trying to do the things I said I'm trying to do. And going with, like, winging it also to your point with 30 years experience, I can go, like,

this is probably best for my body today. It may also be the complexity. Like, or it's that they're having to draft it up themselves versus, like, a lot of times it's alleviating for somebody to have this all just like, oh, here. It's, it's, you know, simple enough to where I can just go do this because it's right here. I just look at it. I do it. Now, I'm just taking my mind out of the equation.

So there's that part of it, too, which I like. It's just like, oh, well, you know, and two, why we reduce it down like a 15-minute protocol. That's like the ultimate because it's like two exercises, you know, and it's so freeing. You're right. Do you, Justin, do you work out this way? Do you kind of go in and you kind of have a run? I have like, yeah, four or five compound lifts that I typically, if I'm not doing the 15 protocol, like if I do like a three-day schedule, that's usually what I do. Same here.

I don't follow a program, but I have a general idea of what I'm going to do. And then based on how I feel. But again, I've been doing this for a problem. But it changes as I'm there. Yeah, I know this is completely,

like right now I'm all how I feel. Like, right, I know over the week, I got to make sure I hit every body part once or twice. Yeah. It's, I'm more of a 15 protocol. So the two exercises are typically compound lifts.

Yesterday was front squats and dips. So those were my two movements. The way I decided it, I had leg stuff to do. I hadn't front squatting in a long time. I've been doing a lot of back squatting. So I'm like time to switch it up and do front squats. So I did front squats. Hadn't done dips.

Chose the machine. If I had the belt and the weight, I would have done weighted body weight dips, but I didn't have the belt and weight. So I did heavy on the machines. And then I walked for 20 minutes. That was my workout. And that's how I'd say. Today my legs are really sore.

So if I go in, I probably won't do anything for it. If I do, I'll do something very light, maybe hamstring focused. I'll do some like leg curl stuff just to touch them or something like that. And the last time I did any upper body stuff, I did chest and shoulders. So maybe a back exercise. Yep. So probably some back, a pull-up or something will happen. And so I'll literally go off of how I feel and what I've done.

And that's kind of how winging it looks like for me. But to your point, there's 30 years of experience of knowing how my body feels, what are the best bang for your back exercises? what have I been doing consistently? So all that is, even though I'm saying I'm winging it to just to nail home your point, I also know what the hell I'm doing. You're pulling from something. Yeah, yeah.

Next question is from Burke himself. What would each of the four of you be doing if mind pump never happened? So we have to, we should guess for each other. And if we do that, are we being funny or are we being serious? I don't know. Because sometimes it's both funny and serious at the same time. Yeah. I feel like Justin would be a football.

coach. Oh. Isn't that like, can you just see him be like? He would either a continue down the path of, of being a personal trainer and just becoming more exclusive with clients and stuff like that. Because at one point he was training some pretty

important people in the area because he's an excellent coach. But I could totally see him do some kind of coaching. Maybe it's not far off. I could see, yeah. I actually really enjoy it. It's such a full-time commit. Like, I think that was the biggest reserve for me. The coaching?

Yeah. It was just like, what am I doing? I don't have time, you know, like, to give. And, like, you really, it's a year-round commit. Like, it's not just, like, the season. So, yeah, you were also doing it while you're running this business, though, too. So it's like, if that, if you didn't have this. If I didn't have us at all, yeah.

Maybe you would enjoy it. You'd enjoy the commitment. Sure. That's not a bad call. What about Doug? What do you think about Doug? What do you think you'd be in Arizona because your daughter's there. So you probably would have followed her out there.

I think he would lead, I mean, Iowaska trips. I'm big into that Does he see like he'd be a good Sedona, Iohaska Like Wow wearing a feather necklace Yeah, dude

Give him Let bang the drums You know what I'm saying I can see him either teaching language Or something involved cooking I could see you doing either one of this thing Yeah Oh the cooking thing's a good guess

Because I know he did insurance He did life insurance Which paid the bills But I don't feel like you're You're not passionate about sales, are you? Not sales. No, I'm not. I'm very interested in marketing, though.

So before mind, mind pump, you know, that was the thing that I presented to Sal is like, let's market map's anabolic. Let's create something and market it. And so I was very fascinated with marketing and how you could sell things online. So if it wasn't Sal, it would be somebody else. Yeah, yeah, that's true. You were really into that for sure. That's definitely true. I don't know about you, Adam.

Adam was exotic car sales. Yeah. That's a really good guess, actually. Yeah. It's a really good guess. You can see that. Because I have always, I've always said that if, like, everything fell out, I would do something in sales. Obviously, selling things that are...

That you like. Like, very expensive. So... Because you need a big rip. Yeah, yeah, exactly. So, yeah, exotic cars, yachts, mansions, I would fall. Yeah, a yacht salesman? Yeah, totally.

For sure. Or private jets, I would totally be into one of those. I could totally get down. That's hilarious. Yeah, so I mean, I would love that. I would love that. How do you get leads to sell a private jet? You don't.

That's a referral. I know. That's a way. Yeah. As a matter of fact, I heard, I heard someone say something one time that. That was really interesting that. So you've never seen a Rolls-Roy's commercial or a Bogotty commercial. But you know what you don't see is that if you go to like a private jet event or what about that, where they're,

they'll be there. Oh, because they know that the buyers for private jet. That's right. That makes sense. Right. And that's why the rest of us have never seen any of that said. We don't know. How does Rolls-Roy's get these customers?

How do they get these customers? They don't even waste their time with us. You know what I'm saying? They're at those, and that's their customer base right there. And so, yeah, no, I would be super interested. That's a, it's a pretty good guess right there, Doug. I think I could see myself. I feel like, uh, cell might be like a Baptist preacher.

No. It's a good guess now, dog. I don't know. I know. I'm just throwing it out there. You know that or he'd start his own religion. No. I'm not stark.

Oh, dude. Oh, no. You get charismatic. 100% that is what you would do right now. If you were not in mind pumping right now, you would be serving somehow. You'd be a pastor. I would not be a, I don't think I'd be a pastor. Yes, you would.

I don't. You'd have to scratch that edge. Don't you have to go to school for that? No, you don't. No, you don't. No, you don't. Yeah, you do not. You have to be.

No, you do not. To start your own church, I guess you don't. But I would not do that. I would go. All of them I know. What do you mean? You don't have to do that for anything, for any church. Do you?

They will hire you. Yes. I've asked. Yep. Not because I'm trying to become one, I'm curious. I'm like, what does it take? Oh, so, I mean.

I mean, either that or like a... That's not like a law. That's a standard that a certain church might have. So maybe the church you asked has that standard. But there is plenty of churches that would hire you to be... Especially with your background. Oh, gosh. Especially with how charismatic and good of a speaker and how you have a photographic memory

you could read something. I mean, you would be great at it. So I totally think that. I would have... Five years ago, if you asked me this question, I wouldn't... Five years ago, that would have... not been the answer. Yeah, yeah.

I think I would have liked to have been a teacher. College professor. Yeah, I like that. But, I mean, it's hard to say without fitness what I would do because I love it so much. I love every aspect of it. Working with people. I love the science behind it. I love how it helps people.

So to think, like, what I would do outside of fitness is really, really difficult. Well, I mean, this is all I'm done. I don't think it's difficult. I think what we all hit on things that outside of here, Doug, you probably still loves reading books around marketing and researching the latest trends on that. You love the conversations you have with Eli and them on that side. Justin's definitely on his side doing coaching stuff. I'm obviously researching exotic car markets and stuff like that.

I would argue you're probably reading, watching, or consuming biblical content more than you are fitness content. Oh, for sure. So, I mean, I think it all aligns pretty well. For sure. Probably what naturally. I got to say, though, the fitness stuff, it translates so well. Do you guys know that?

Oh, it's such a parallel. It's so wild How Do you remember how Do you remember Yes I remember Okay I feel like I should get my flowers

Sometimes I gave you flowers all time When you say what he said I used to tell you It was like Bro wait until you start to dive In the word You start going

It just be like Everything you start connecting All these crazy Yeah it's all in there It's crazy You know it's so funny When I said that forever And I've said it to you

Many times And then I do post The other day I did the guys Give me By the way you guys when we do Instagram content, it's like weird, we don't, that's not us coming up. I know.

Read this, do this, write that, right? So they give me like, you know, five or six books that they pick randomly out of the books that I've read. And they're like, hey, I want you to rate these. Oh, cool. Yeah. And then like in the comments is like, you know, where's the Bible? You know, it's like, well, I didn't get the Bible. Well, that's number one.

Yeah, I know. I go, first of all, it's like, yeah, great. Definitely, you know, that's a study because it was like, it was the pass, read or study. Oh, you know. And so I did that for, like, these. like, I don't know, five books that I've read or that, and that I didn't pick that they just rarely give them. And then people were like, what about this? What about that?

I'm like, well, yeah, you think I just run around flashing everybody? Oh my God. Hey, that did so good. And it did so good. We had a ton of, we actually had a ton of, we had a ton of. We had a ton of my favorite. That was, that was, that was. First off, what people are.

You know, it was so good about that was I had no idea what that was. Yeah. That's my favorite. So my favorite part about the business today, okay, is that we divide. That's all Danny, dude. That are, our, our media team, like I said, does all the stuff. None of us have any know what's going on. And we're all, I don't see you, Justin doing his work. I don't see you and vice versa. So when I see it on Instagram, when I see,

it's first time. And obviously when I see stuff that's odd, when I see Sal break down the science and something that's like, okay, I've heard that in many times. But yeah. But when I see something that I haven't seen, like Justin running around a robe, looking like he's naked. I'm like, what am I watching? And I'm like, what I have no idea what's coming. And then I see it. Oh, that was What people don't know. He was doing it to everybody. He's got clothes on underneath. But when he did it to Doug, he surprised them.

So that was a real reaction. That was, yeah. It was. I'm still scarred. I shout out to our media team. They do such a good job. I'm so proud of them. And that makes it fun for me.

Eli got injured a little bit. We won't talk about that. What? That was one of my favorite ads. Fell into the closet. That was one of my favorite ads I've ever seen. It's hard to fake fault. You know, like, I'm glad other people.

people are realized. They did a good job. Everybody did good. Look, if you like the show, come find us on Instagram. It's Mind Pump Media. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at

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