Mind Pump: Raw Fitness Truth - 519: Josh Trent of Wellness Force Radio

Episode Date: June 1, 2017

In this episode, Sal, Adam and Justin chat with Josh Trent down in Austin, TX during the Paleo F(x) event. Josh is the host of the Wellness Force podcast where he discusses all things fitness and wellness and has a great conversation with the boys. Be sure to listen to his podcast and subscribe to his channel! Learn more at www.wellnessforce.com Get our newest program, Kettlebells 4 Aesthetics (KB4A), which provides full expert workout programming to sculpt and shape your body using kettlebells. Only $7 at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Got a beard? Condition your beard with Big Top Beard Company’s natural oils and organic essential oil blends to make it not only feel great but smell amazing! Get Big Top Beard Company products at www.bigtopbeardcompany.com, code "mindpump" for 33% off. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

So you've heard us talk many times about our 30 days of coaching program. And the reason why we try to get everybody involved with this is because we've put a lot of time and effort in to organizing this. We've just basically blurred it out. Whatever is inside each one of our heads for 500 episodes. And a lot of times you can get lost in the sea of all that. What we did was we took a timestamp from when we spoke on a very specific topic.

And so now you can just hyperlink and zoom in to that particular topic, get versed in it. As you go through this, we just hope that it helps you to peer into these topics in greater detail. So that's all, I mean, we've to cover everything protein, carbohydrates, wellness, meditation, the neat That's all, I mean, we cover everything. Protein, carbohydrates, wellness, meditation. The neat, principal, mobility, you know, like all these different things that we'd love to just sit

and go into great detail about. It's all there for you to just absorb it. It's indexed. It's indexed, it's glossary. And just each day is a different topic. It's really cool, it's free. You get it at mindpumpmedia.com. It's fantastic. If you want to pump your body and expand your mind, there's only one place

to go. Mind, pop, mind, up with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. So while we're at Paleo FX, we got an opportunity to meet with some pretty awesome people. One of those people was Josh Trent from Wellness Force Radio. It's a podcast that we really enjoy listening to. This guy's, he's got a very, very holistic and positive message. It's got incredible story. Incredible story. We had a lot of similarities with our upbringing through fitness. He actually worked for the same company as we all worked. He's a fitness manager, right? It upbringing through fitness. He actually worked for the same company

as we all worked. He's a fitness manager, right? Yeah, so we had a lot of things in common. A little bit different though, he was the guy who was really overweight and was trying to find the answer and that kind of led him down that path. And then he also learned about all the bad side to that and then has changed his kind of message now that he's out on his own. We had a lot of fun recording with a great guy. We all sat down and just just went into it. His podcast, he talks about fitness and technology and how technology is applied to fitness.

I love that. I love that he addresses that because not a lot of people are talking about like how our world's changing and how we can really harness this technology for good. So you can find them on Instagram at Josh Trent, T-R-E-N-T, or at WellnessForce, and his website is wellnessforce.com. So without any further ado, here we are talking to Josh Trent. Oh yeah. Welcome to MTV Cribs. We're here with MindTongue. We're just hanging out here talking about real shit. Hey, is that an apple watch or is that a Nike watch both my friend Mindblown

Yeah, yeah, it's it's whatever I wanted to be today. Yeah, yeah, yeah, we're like this. You're like We'll talk tack. Yeah. Yeah. That would have been a bad answer for sure. Yeah, man. We'll talk, tech. Yeah, you and me. Fuck yeah. Yeah, great. These guys, fuck them. Yeah, let's do this.

Cool. I'm on it. Yeah. Yeah, so back to what I was bringing up to you is a guy that's been in the industry for as long as you have, you grew up in the same company we did, learned a lot from them. We're just talking about how we don't want to say here, bash or talk shit about a great company like that, that we all learned a lot from them, we started right, so I always, I refer to them as like my bad

parents. I love them, I still love them because they're my parents, and I learned like, they did a lot of things the wrong way, and so that's how I think of 24-feinness for them. They're good providers, but they're a little abusive. You can say that. But I find it fascinating when you see that, and then you have what MindPump is about is where we talk about all this stuff, and we've exposed a lot of the gimmicks in the bullshit and the fitness industry, and a lot of the ways that we do that is by sharing our own stories that we used to do all that shit

I mean I used to we used to close hard on people's emotions and feelings and then you see a company like planet fitness That's coming up and this company is the extreme even worse than company there Targeting people that they know are not going to stick to anything and they put the membership so low that you know It's like a no-oh to have a gym membership $9 a month or 19 or what the fuck it is yeah it's like it's a no-brainer and they get and I can get free pizza let's see how to do the math I mean that pretty much repeats the Monday seriously I mean it's such a it seems kind of blasphemous though doesn't it well yeah that's

how about gems that have Coca-Cola and Pepsi in the machines what's that what that's that's true that's doing a church and swearing. That's really what you're doing. Yeah, I mean, you know, companies like Planet Fitness, you can't really blame them because they're doing, they're utilizing a tactic that's very effective. It's been proven to be effective. Yeah, shame on us.

Shame on us. It's been proven to be very effective. We were part of a company that kind of mastermind a little bit of that model, right? Of course. the big box model is you sell a lot of memberships and you hope people don't use your club and you make sure the price is low enough to where it doesn't make sense to cancel it because I'm only paying X amount of dollars per month per year and knowing that model, understanding that model, that's where a lot of the money goes. We were just talking about like most of our training.

I'll tell you what, I worked as a trainer of 24-hour fitness and you know, you had your certification and most of the money and energy from 24-hour fitness goes to teaching at a cell training. It does not go to to making you the trainer. Like the most awesome trainer ever, not at all.

So, and that's just that model that just seems to work so well on our emotion. Well, it was six years into my career before I'll never forget seeing this slide I'm at we're at a big kickoff meeting and I'm like I'm five years in to be in a fitness manager at this point and We've like you said we've been so focused on training sales That's I just I taught sales all day long. That's what I taught as a fitness manager for five Yeah, right for five years of my career, that's what I taught.

I taught people how to close and how to sell somebody on a program and based off of whatever you wanted to create. And I used to tell my trainers they could create that for them. You create that. Right now, it's not something tangible. So it's something that you paint that picture for them. So I put that much energy on the sales piece. Five years comes in, I'm looking up at this projector and they have the stats of a trainer with a level one

certification, level two, level three, level four, and then a master trainer, right? In order to be a master trainer back in those days, you had to have 5,000 hours and at least three national certifications and or degree. You got the special black shirt as well. Oh yeah, that's right. That's a bit of a lettering. Oh man, You got to believe I got a map for a lot of Trace status. So this was what was crazy it was when I saw and then to the right of all that was How long they stayed in the attention. Yeah, how long they stayed in the company the average sessions that they service the amount of money They sold every month and it was like holy shit if we can just get them

Educated and get them up to this level when You're the only one that really hacked into that. Like I... Well, in our area, for sure. In our area, yeah, because I remember that was the big push then, and it is tough to get us all enough certification so we could move our way up in the pay grade. Yeah. And it's like, I felt like there was just... That wasn't the vibe.

That wasn't the thing that was taught, you know, is how to maximize your time there and make the most amount of money And it was getting more educated at the same time. It was no brainer Well, I think gyms aren't the only one that are a fault. I think the whole industry is like that. Yeah, I mean It's it's everywhere. How did you start your career in fitness? Was it as a trainer there? Yeah, I was actually in Hawaii. I was 280 pounds at one point. Oh shit. Yeah, when I grew up When I grew up I did not have the right psychological or physiological tool sets From my parents. So at some point I just realized I was actually remember on their forget this I was at a party. I was drinking beer out of a red cup and I slammed the cup down because I tried to lose weight

For like a year on and off and I was like there's more to life than this and I just got so angry I ran home drunk for like three miles and when when I got home, I pulled over my HP, the old school laptop, the weighed like 50 pounds. And I typed in, how do I be healthy? And that was what led me on this path. Well, fantastic. Yeah, so then I ended up selling everything I owned. I moved to Hawaii.

No shit. I was 22 years old. And I was just like hiking, surfing, and fishing. And I was working out at a 24 hour fitness there. And the fitness manager came at me. He's like, hey, you thought about being a trainer and I was like, what's a trainer? I didn't know what personal training was.

And so I was like trying to do this path of wellness on my own. I thought, oh my God, this is a catalyst. I can help other people to do what I'm doing. And so then that led me in my career. Yeah, the next 10 years was just like, absorbing as much fitness as I could and certifications and just, yeah.

The master trainer shared with the black shirt. How long were you at Cattice? How long were you at 24 or four? Like six years. And then you should do something afterwards? Actually, after I got out of 24, I took all my clients and went to a private studio across the street.

A lot of people did that. Yeah, it was called high voltage fitness in La Jolla, right across the street. A lot of people. Yeah, that's great. So, yeah, the new fitness manager would come in up, stairs and look down at the new studio across the street. But yeah, that was my journey, man.

It was birth from pain. Like I felt so uncomfortable. And I hated my body so much that I knew there was more like my authentic self just new, but I wasn't exactly sure how to do it. And you just said 180 right away. Yeah, well, it was over the course like two years to really lose weight.

Yeah, well, to really love weight. We were mindset though. Yeah, really let the weight over the course like two years. It's really lose weight. Yeah, well to really Levy mindset. Did you did you find yourself gravitating to a company a brand or any message in like general out there Or you listening to podcast was podcast is going on in 2004 2005 not really I mean even have an laptop then I'm old enough to know What it's like to have a pager, okay? Yeah, we're all same age like and I'm old enough to know what it's like to have a pager, okay? Yeah, it's like, it's all the same age as that, come on. Yeah. So, but no, the brands that I gravitated towards at that age was like, honestly, just music.

I was 22 years old, I was listening to like ludicrous, I was listening to like inkubus, so I didn't have any fitness brands or any personalities and wellness that I was like really attracted to, or really felt pulled to. I just knew there was something greater. I didn't know exactly what it was, but I knew it was something. You know, and I think people find their catalyzing power

through fitness first, and then along the journey, they're like, oh, fitness is actually the first step. It's really wellness that we're looking for. And that's what led me to found wellness for us in my company. That's cool. Yeah, I think looking at, it's really interesting being, because I've been doing this for 20 years as a professional,

I've been fit in this for that long. And I've seen more. Not as the gray hairs. Yeah, that's right. Wisdom. Wisdom. Yes, okay. Those are wisdom hairs.

Wisdom. It feels like, and I don't know if it's because I'm in it so deep now, and I don't know, maybe you guys can agree with me, but it feels like the last, I've seen more changes in the last five years than I did in the previous, almost 15 years. Well, isn't that across the board with everything though? I mean, it feels like everything is Moore's law, right?

Everything is like compounding. Like, it's, it's, it's, it's trained. I tell you what, man, I, so I owned a personal training studio, so I had my own gym in there, so I worked out in there for 12 years, which, man, I wasn't in big box gym, so I had my clients do my there, so I worked out in there for 12 years, which meant I wasn't in Big Box Gym, so I had my clients, the demail thing, and I wasn't really paying attention to the trends of the Big Box Gems. I went in there into one of them, I think it might have been Gold Gym, and you know what

surprised me that there were so many squat racks. I mean, nobody was squatting back when I was, back when I was in these big box shims. We had, in a massive 30,000, 40,000 square foot facility to have like two squat racks. All machines. Yeah, I'd be like, it's honest to God. And then I go into a gold and I went into a 24-hour fitness. I'm like, whoa, we got cages. Like, look at all these cages.

This is interesting and people started lifting weights a little bit differently. Oh, I was a fitness manager before I even taught a squat. I was literally a fitness manager, but until I'm teaching trainers what to do, before I'd even taught my first squat on somebody. That's how much it was neglected back then. Well, I think there's that part and then there seems to be this wellness piece that,

I'd say over the last five years, I'm really starting to see a little bit of crossover into that world. That was our message from the very beginning. It was like, how do we, we saw like a big gap there between fitness and wellness and the division there of like, where, where the message really was in fitness, it was just, I mean, we weren't really helping people on that level

where we were helping their health. And we just, we were trying to figure that out. Like, how can we combine the two together? How can we get people back into the wellness mind of things? And Sal had, you know, that experience coming from his gym, kind of already having people in there that were part of that wellness, you know, physical therapy. Well, I really started to notice when I started to put two and two together, being a

numbers guy and I love looking at analytics. I started looking at like, I thought of myself as a really good trainer and my clients aren't really that successful, if I'm truly honest with myself. And that was when it really like dawned on me like, wait, I think I'm good at this. And I'm still like 20% successful. That's not fucking good. So something's wrong. Like the message is wrong. Whatever it is.

And I'm part of that giving that message. And so for me, that's when it really started of starting to question that and it took a long time Because it took me a long time to go, well, I've trained probably Thousands of people by now and it's like why haven't I kept them? Yeah. Yeah. Why don't I have a job? Why don't I have these relationships with these thousands of people that I've, because I know when I do change someone's life, especially now, where you really, really help them connect the dots and work on the relationship with food, with the relationship with exercise and themselves, when you really help someone, man, they're forever connected to you. And I should have thousands of people connected to me for that reason, but the information that I was sharing and giving was all the wrong information in my opinion because, and we just got into this debate recently on who was it?

It was a, it wasn't Lane, was it Lane? No, no, no, no, no, no, that doctor, I don't remember his name. Yeah, we were going back and forth on, you know, there was a recommendation for protein powder instead of burger and fries. And it was just, it was like an old, slim fast. You remember slim fast commercial? You had a sensible dinner,

you know, sensible lunch and have some fast for dinner or something like that. It was equivalent to that. And so it was showing option one, sensible dinner, fast food lunch, sensible, excuse me, sensible breakfast, fast food lunch, sensible dinner. Then option two was, you know,

breakfast and dinner were sensible and you had a protein shake instead. And it's like, you know, great and dinner were sensible and you had a protein shake instead. It's like, you know, great, this is a great way to lose weight. And the message just hit me, man, like, like, right in my nerve, and like, I got to fucking say something. And it's start, it's sparked this freaking huge debate online. And, you know, with people arguing semantics, you know, it's a doctor, it's a obesity specialist.

And he's saying stuff like, look, cut your calories, you're gonna lose weight. And I'm like, nobody's arguing that. That's, that's, that's, there's, you can't argue with that. That, of course, that's gonna happen. But having done this as long as I have and having worked with as many people as I have, there are ways we can do things that will give people long-term lifetime results and not just the cosmetic of weight loss but actually being healthier and feeling better about themselves in true ways. And then there's ways that we can train people or teach people that we've been doing for

the last, God, meal replacement power has been around for a long time. Doctors have been prescribing with people for a long time. They don't fucking work. It's not as easy as taking less calories, move more, and that's it. But this calories in, calories out model, we've known for so long that it's broken. It's not true at all. I think what you're really touching on is the old system of you see somebody twice a week, there's 164 hours where you're not seeing them.

Even if they have the slim face shake or whatever it is, they need smarter touch points. These people need real emotional connection with their coaches or their trainers. Well, not only that, but and trainings never going to go away. Yeah. But it just needs to evolve. And I think technology can help. Well, I remember, I mean, I remember one big turning point for me was I

had a client who, you know, we were trained together. And I had her on the schedule for three days a week. And she came to me and told me on the schedule for three days a week and she came to me and told me she can only now train once a week. Life circumstances were allowing her to make it to work out with me that much. Plus it was a cost issue because three days a week of personal training is quite expensive. And I remember thinking like I'm going to have a come to Jesus' talk with her. If you're only going to work out once a week as he's wearing a Darwin shirt exactly

if uh you know it's not once a week higher knee is uh you're way is it Jesus reference the Darwin I'm telling you away with that I know right me bro I didn't have to come to Darwin thank you and uh you know I was gonna tell her like you're wasting your time I was gonna try and motivate her if you're not working out three days a week and you know and she didn't come anymore.

And it hit me like, man, I'd done that so many times before. Like, wait a minute. This woman now is doing nothing. I have not benefited her at all. She's gone because I have this mentality of fitness that is super ineffective. And so you just start looking at things and say, okay, how can I become much more effective with my message

so that people do this for themselves, they maybe don't need me anymore. The funny thing is clients would stay with me at that point now, 10, 12, 15 years, but it was so much more effective from that standpoint. You had built such a connection with them though, you had shared memories and you had PRs that you had helped them through and you had really kind of built them up from the ground as far as their physical ability, right? Absolutely. So I mean, that's a big reason why they stayed with you. I mean, sometimes when I'd be in a session

I'd realize like this was just something they do after their nail appointment. And like that's the real thing for some of these people. So how do we shift this training model to work? I think we do it because people are on their phones, people are using technology. Like let's harness tech a little bit so we can help these people get healthy

when they're not in the gym. Because to be honest, I love the gym, but who wants to go to the gym so much when really like nature's calling out there? Oh, absolutely. Let me ask a tech guy like you then, over the last 10 years, what tech have you,

or what do you think has been some of the best tech for fitness, and what are the things you think that are worse or set as bad? What's going to lead the way? Yeah, I think what's going to lead the way is smart wearables with virtual coaching. Like taking something in the gym, not changing the trainer element. Think of it like Spotify. Spotify is awesome because you can get any song you want at any time.

What if you had a Spotify model to training? Where you came with your trainer, you trained once a week with your trainer or even by monthly. But then you had access to them 24-7 through an app where you could talk to them, where you came with your trainer, you trained once a week with your trainer, or even by monthly. But then you had access to them 24-7 through an app, where you could talk to them, you could send exercises to them, it would be like going to the trainer, but you're not actually in the gym. But you're still held accountable

because your data that your body creates doesn't lie. Like if you're not sleeping correctly, if you're not stepping correctly, if you're not doing enough workouts, the trainer can see that. And so then it turns into like, the old beat down model was come into the gym three times a week and you know kick your ass across you in a session. And you'll feel great.

But then how does that really help your wellness? What helps your wellness is the 165 hours out of the gym. So if we can have this mirror of mindfulness for clients through the device, that's powerful man. So you know who's filling all the content for that right now? Probably Apple. Mine pumps building a lot of that content right now. That's the idea of what we're doing with the podcast coupled with the YouTube channels is to, and every day, there's a new video that's getting dropped and they complement all the programs. And the one thing that we knew was going to be so tough for us was, okay, how do we, especially since we're all like anti-classes and

it's all about trying to individualize it for a person and how do you do that when you're speaking to the masses or in a group. And so how do we create these individualized programs? So what we do with people is we help them understand when they're going through these exercise programs that you find online They're learning how to program for themselves and we use all the videos on the YouTube to complement each one of the programs based off of what they need and it has like a full Assessment that they take on themselves and that kind of guides them in each one like guides them, and then explains why, and if they have issues that they can't do it, then that shoots you over to the YouTube channel for these exercises for you to work on,

or these priming movements are corrective exercise in you. So, I mean, we've been building all that content out now for about two and a half years. I mean, we still, I still feel like we have quite a ways to go, and we're probably what, 300 or so, YouTube's plus another 600 plus videos for So I mean information's been out there for a long time and there's a lot of ways to access that information But I mean is that gonna be the solution? Do you think yeah?

There's a bridge between knowing and doing just because information's out there just because people know of something Doesn't mean they're going to take inspired action. So, how do you do that, right? You do that through smart touch points and human connection. So you have somebody, like, for example, I work with a company called Nudge Coach, I have a platform, all my clients wearable data is there on a dashboard for me. So I can see everything they're doing. I can see how they're sleeping, I can see their quality, I can see how sedentary versus

active they are, which is huge. If somebody is like sitting on their ass for 13 hours and they work out for an hour to crossfit box, that's great, but it didn't really take away the 13 hours that they were sedentary. So, it's getting smart data so you can actually give somebody the right message at the right time. So, I can check in with people throughout the week without spending an hour with them. I can just shoot them a message because I get a notification that they've been sedentary

for too long. So it's another way for virtual coaching, but with much more information on your clients. Yeah, different ways. And you try to coach it from being a, like, you're not trying to get them super fixated on their numbers, right? You're trying to oversee this and your. What's as big as you're writing their psychological pieces. Which is the way that I see it will work. I feel with all this biofeedback and what's out there currently, I just, I feel like people

can get stuck on these numbers or they could, you know, misuse these numbers or not understand these numbers completely. And for most of it, the only relevant ones, in my opinion, happen to be, you know, step count and, you know, step count and, you know, maybe heart rate to some degree, how do you feel about heart rate variability, for instance? I think it's awesome. I use HRV4 training, which is you put your finger

on the camera on the iPhone. It's awesome. And so I just know if it's red, green, or yellow, should I train hard, should I relax? It's a very simple thing for me. There are people that use HRV for like predicting heart attacks. And they go way, like HRV, there is so much information out there about it. I just think like, should you train hard, should you rest,

or should you take it like a normal training day? I think that's the biggest indicator. But at the end of the day, it boils down to the trainer. It's always going to boil down. Always going to boil down to the trainer, because I think it's, information has been out for a long time. There's lots of that way to access information. There's, you can push yourself to try to motivate yourself to get in shape.

But what I look at is I look at the industry and I say, okay, what are the things that have worked? And how can we take that and maybe make it even better? And the one thing, the one thing that I can see that has actually worked is feeling a sense of camaraderie. And you see that with fitness facilities, the small facilities that you walk into, and everyday people who've never worked out before go in there,

and then they don't leave for like 15 years or 20 years, which is insane because the average person exercises for one to three months, and then you know who's doing this very well right now, that's Ornstein. Ornstein is doing that model very well of building this tight little community. And that's what I'm saying. That's what's working.

I mean, they're exploding. Crossfit blew up because of that. That's really what made Crossfit. Well, I'll tell you what's here. And here's the thing that you watch the difference of a company like Ornstein and Crossfit is pay attention to how fast Ornstein catches up to them because of the way

they're more tech, like the way they're evolving tech-wise is so much faster. And they're already on, they're more organized about their growth where I feel like CrossFit right now, I feel as having to put out some shit right now. And I can point, I can tell, I think what I think some of the holes that Orange theory will have which is why they're tapping into that camaraderie and that group, you know energy together

Which has always been successful, but you know I think they need to have an area for Individualized training to be come to combine with that just so that That's how they're talking bird doesn't like that. It does that is brilliant Absolutely brilliant. So I think it's got that you know that component to their talent burn doesn't like that. Box the burn does that. Which is brilliant. Absolutely brilliant. So I think it's got that, you know, that component to it. And also, if you look at, and I was the trainer in me talking, right, if you analyze the work out themselves, the intensity-focused model of fitness has a track record of short-term success, and it has a horrible long-term success, right?

I mean, things that are real intense and exciting and make you jump a lot and sweat a lot. They're a typo or whatever. They get real popular because people love them for like, you know, a little while before they go into adrenal fatigue, yes. Exactly. Yeah. So, I mean, I'm taking them to step further. I mean, we're talking about all these different ways we can communicate with clients, but

let's talk about the message. Like, you know, what if a place like that also had a meditative aspect to it or something? Now, you're talking about long term success. I think what you're touching on too is like everything needs a proper orientation. So, the way that you would assess a client, like you need to assess their emotions, just like you would their overhead squat. It needs to be the same thing. And so, like the behavior change component, a second podcast that I have be the same thing. And so like the behavior change component, a second podcast that I have is fitness plus technology. And so I interview all these different companies

and leaders that are trying to bring tech into the fitness industry. And a lot of them are so focused on like the platform or how cool the tech is or the gadget. They forget about the behavior change behind it. They forget about like the emotional context. Yeah, like why you're doing it. Why are you doing this?

And so if you look at people like Bobby Capucho, he's a speaker in fitness industry. He is so intelligent when it comes to like neuroscience and behavior change. And how do you combine those two things and put that into a wearable and put that into this? Now that would be, that would be absolute money. That's where the industry's going.

That's truly where the industry is going. You really think so? I believe that. That's fantastic. Because here's what the people are talking to that have the money. Well, here's what I'm thinking. You know, instead of asking you, you're like,

you're way in how many calories you weigh, you know, it's like, okay, what did you eat? Why did you eat that? How did you feel? Were you happy? Well, this is going on. How's your energy today? Like all these different kind of questions.

And then because of the, whatever's in the app, the algorithm or whatever that they decide, it's able to connect dots for people. When you get those emotional connections to things, like, oh man, every time I eat chocolate, I'm an asshole in our audience. Imagine that coupled with neurons.

What he's building right now. Oh, oh, the continual glucose monitors. You true? Have you, Rob Wolf wore that on his arm? He did that for wear it. Did you read that book? I loved it. I interviewed Rob, I read the book,

and I was like, that is the coolest shit I've ever seen. How interesting is that? I'm nearly, you're an individual, very, it's, I feel like we have to put him together. We do, yes, yes, we're gonna introduce you to this guy. Let's go. Yeah, you're gonna get the fuck out of here. But I mean, how insane is that?

That you had people with these continual glucose monitors who were, they would eat a cookie, get a spike in glucose, eat a banana, and that's so bad. And you would eat rice. But then, no, then you get people with the opposite, they would eat a cookie and have a great sugar response, and they need a banana and would spike through the roof. Or you had people eating a fat meal, and then they'd get this crazy glucose response. And I think they were speculating that it might be like an immune response to the food or something. Or maybe it's food intolerant. It's also because like all of us have a thumbprint, but it's so different.

The same internal thumbprint are bio into the duality is different for every human. No one is alike. Everybody's different. So we cannot apply a viral. Yeah, and then you factor in epigenetics, and then everything else that we encounter pesticides and our environmental toxins I mean state of mind state of mind So like there's so many things that go into like if a nutrition program or a movement program training program will work Mm-hmm. It's not just because your neighbor does it doesn't mean it'll work for you period Yeah, no, and so what it would have you found that does work for you now or like in the last decade Yes, like I have a handful of tools that I think.

Name specific tools. Yeah, exactly. That was a lot of them out there. Yeah, that you have used and then you felt very useful for you. Yeah. Well, I have my whole life I've had anxiety issues, like my whole life. And so I actually, I just recently did a Mark Divine Seal Fit event, which was the 20X, which brought me to my psychological knees,

like one of the most challenging physical events. But I did the physical crucible because I wanted to figure out what it would be like for me to have a moment in my life where the voices worked completely turned down. Because when I wake up in the morning still, even as a wellness coach, even as somebody who's been banging away

at this craft for years, like I still have those voices inside. And a lot of people talk about this, like the voices don't go away, it's how we can respond to the voices instead of be reactive to the voices. And so what do I think is the best for me for technology? It's meditation. Tell me you've used brain FM.

I haven't used brain FM, but my tool, you guys asked me about a tool. So I am aware of the anxiety, the tool that I use is mindfulness meditation. And what I do to track that is to get into my alpha 2, which is really like the flow state, and I do that through the muse, the brain sensing headband. So that's for me, that's been the ultimate. Now, how does a muse work? Are you trying to stay within a certain, because you can't be conscious of that right while you're doing it?

Totally. It's a continuous practice where you wear it and you breathe. You either do a visualization meditation. You could maybe do box breathing while you're meditating, but when you're done with your session, you can look at, hey, this is showing me from my temporal lobe. This is what state my brain was in for my entire session. So you can see, like, all right, next time I meditate, I'm going to do the breathing one, because that worked better for me.

I noticed in meditation, I keep having this thought come up from my ex-girlfriend that pisses me off. Okay. How am I gonna work on that in my life? So it's little mirrors of mindfulness that can not only help to quiet the voice, but also put you in the right state that's gonna help you for the rest of the day. Have you been doing this for a while now? I've been doing it for two years.

For two years and it made a big difference with your anxiety. Made a huge difference. So you were still dealing with that kind of anxiety up until about two years ago? Absolutely. Well, guys, like total transparency, I still have anxiety. What's the difference? Yeah.

The difference is that I recognize the feeling. I'm aware of the feeling, but I don't allow it to bridge to my actions. So I have practices. Yeah, I have the awareness, even before I came over here, I had anxiety. But like I'm not going to let it affect our cool conversation. Sure, absolutely. So it's just something I'm aware of.

I just, I just fucking practice at it so that I'm not allowing it to control. Who was that? There was this one. She was on Tom Billion show show. That dude, I don't love Tom. That lady, the five second rule lady. Mel Robbins. Yeah, and she was talking about anxiety and this one blew me away because I mean when you hear it

You're like, oh shit, that's obvious, but yeah all of the physical things that happened to you when you're anxious The excitement in your chest, the cold hands, you know all the all the physical things that happen you are the same things that happen You when you're excited. So being excited and being anxious from a physical standpoint is the same thing And so she was like, maybe just tell yourself, maybe just tell yourself you're excited. I was like, holy shit, I was fucking mind blowing for me. Because once I, I mean, I too can get anxious, I can feel anxious, which a lot of people

that know me, they typically don't, you know, they think, you know, you gotta be kidding me, right? Cause I talk so much. That's part of my, my dad, you know. That's part of it too. Like you're so good at me. I'm just, my dad. People don't know. Yeah. That's part of it too. Like you're so good at man-stretching that people don't know.

Yeah. Yeah, absolutely. And, but that one rule right there of kind of being like, oh wait a minute, I'm just excited. Cause half the time I am, most of the time I am, most of the time I'm not anxious about shit. I'm just excited cause something news about to happen. I felt that way about box-free thing.

I, the first time I did that, I was like blown away. Because you mentioned like we are where we're all very similar is none of us sleep at night. Everyone has that going around and brain FM is what changed it for me. But before that, when I first started doing box breathing, I was like, holy shit, I just totally I could feel my whole body right after I think I did like seven, seven or eight of them, not even that long, and it was like, whoa. And that, for me, that paired with like brain FM is,

because you're getting out of fight flight, you're turning on parasympathetic nervous system, so you're just dropping in. And I'll be even more, we have to let it go, like three more fathoms deep. Yeah, I was doing this. Warrior Breath at Mark Devine's event, where it was kind of like a Wim Hof method,

where we took it for 30 minutes breathing. Half the room was in tears, grown men, tears. Because we have emotions that are stored in our muscle tissue, in our nervous system that come out through breathing, whole-dropic breathing, through ayahuasca, through psilocybin, through intense exercise. Pumissage. People do marathons cry, yeah, massage.

Deep massage can do this, you know, I have some personal friends that are massage therapists and they'd be like, you wouldn't believe the people that cry on my table when I'm working on a tight area or whatever. Do you think memories are, I've heard people say it meant me, you know, and I worked very, very close with a very impactful massage therapist for years and I learned quite a bit

from her, but she would say things like, you know, literal memories are stored in our body. And she's kind of that, you know, out there kind of person, so I was like, okay, well, you know, I think I know what she means, but whatever. But then if her other people say that they're literally stored in your body as if uh... it's got a memory to these types of things do you think that's what it is or do you think they were used it just as a way to explain yeah i asked dr john solid about this he wrote the brain always wins i had them on the podcast incredible guest that you guys can talk to

and he said we don't really have muscle memory what we have is neuron memory where every time we move it tells our brain to coat that signal in So when you ask is there memories that are stored in the muscle tissue? I don't think they're physically stored in the muscle tissue But I think when that tissue is activated like through SMR or through like you know, see gaskets Perfect. It makes perfect. It is the brain remembers Okay, that part got excited and then the brain might have the memory stored in there

But I don't think physically. Now that makes perfect sense because it's a great explanation. That's a great explanation and I'll tell you, we've all experienced this. Have you ever smelled something and instantly you're taken to a memory? How we can football when the grass just right. Right? You smell something like, oh fuck, this is like six grade classroom or whatever, miss whatever's left. It's because there's a part of your brain that remembers things is so close to the part

of your brain that perceives smell, that they kind of cross a little bit. So what he is saying makes perfect sense. Oh, yeah. It brings me back. That's a backpack, it's a mass building days. But yeah, it makes perfect sense that certain movements or exercises or massage will activate these types of tissues.

You brought up the things you know, things like Silasai and Ayahasca, that's on a whole other level. That's a whole other level, man. And I think that it's not for everyone. Like there are some people that, there are some people that should play in that realm, and there are some people that shouldn't. Right?

Yeah, I know for me, I've used cannabis as a tool for, I first started using it for to help me with my gut health because it was so effective with its anti-inflammatory properties. I had gone through a period of time where I had pretty severe autoimmune issues. I used cannabis on vacation. I was on vacation and we had bought some, you know, pot and it was shitty, weed or whatever. And I had had someone like Maxi weed with seeds in it. Yeah, I wasn't broke weed, but we smoked it all day and I could eat whatever I wanted

and all of a sudden my gut was fine, but I didn't connect it to. I come back and I thought to myself was because I was relaxed. Oh, I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it.

I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it.

I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I had to do it. I make anxiety much worse. Yeah, I feel like it can produce anxiety. The only realms I've played in is Silasaybin and also Ayahuasca.

And I think, Man, you went for the strong, eh? Yeah, I went right to our mom. Yeah, it was. And the reason I did that is because there was a point a few years back where the anxiety was really tumultuous and I tried everything, like going to therapy and doing EMDR and you know

just going through emotional trainings and just all this stuff. And so what I found was is that when you when I experienced ayahuasca it took me to a place where not only do the voices go away but I was connected to something I didn't understand but I just knew it was there. And so I can't really explain that with words. I think if you feel called to do ayahuasca, Tim Ferriss said it was like 20 years of therapy in a night. And that's kind of what I felt actually. Wow. So I don't know if you, I don't know if this is like forbidden territory to talk about. We just, we had a conversation. So how does this get away from this? So this relates to our wellness. I think it's a piece of it.

I think we have all these pieces of wellness, you know, fitness being one of them, technology being another, like doing some kind of plant medicine can be a powerful tool, but you have to be ready for it. I think people need to do float sessions. Yeah, I love for it. I did that. I did that just one time and I loved it. But how much, you know, it's funny, we talk about anxiety and those, the feelings that surround it. I would make a bet that a lot of people's issues with food stem from that, to where they feel uncomfortable a little bit and, or uncomfortable with themselves in the situation, or either thoughts,

or their stress, because they're kids, or whatever. And here's this anti-anxiety medicine food Food is very good at putting it kind of distracting you or putting you in a particular moment or taking away that feeling I wonder what I would I would venture say that would be a large percent of the problem I believe it's we train our nervous system as kids and that sticks with us as adults That's what I feel like so we know that something takes away our pain at a certain age and then that's coded for later on So we just look like a go-to like if you drink or if you smoke something takes away our pain at a certain age, and then that's coded for later on. So we just look like a go-to.

Like if you drink or if you smoke or if you eat food at a certain age, like it's gonna filter through. So making those good connections with kids is really where it needs to start. That's good connections with food. And I don't know. I think sometimes our parents are just doing the best they can.

So I don't know if we can always go retroactively back and fix things. We can just be aware of them as adults, doing the best they can. So, I don't know if we can always go retroactively back and fix things, we can just be aware of them as adults, which is why you guys exist to help people that had really kind of fucked up things happens to them when they were kids, which led to their habits as them being adults. Well, I'll tell you what, like I have kids, right?

And nothing will blow your mind more than having kids, and then realizing the shit that you're parenting them with the way you parent them. You're insecurities, right? And you're doing them out of love, you know? And then, and then, and then you're being objective about it and you're looking at it and you're like, uh, what am I doing?

Like that's wrong. I shouldn't be, like I should be eating game and I'm like, I won't eat their dinner. Yeah, absolutely. I'm forcing this issue and like, eat your dinner. Yeah, absolutely. No, it's just like Kyle Kingsbury My god any of you can get you sir

You just wanted Have a good swim brother. Yeah, no problem. That's awesome. Yeah, sweet. He's our standard for mind pump That's our body guy, you know what? Yeah, okay? Well, pal's actually had double his own podcast will be started. He's to be is there a pool? It used to be a pro UFC fighter. Now he's got a great podcast. We'll be starting. But yeah, I you know having kids blew me away because like, you know, I would get upset with them for not cleaning their plate and it's coming out of love like you got to eat all your food like finish all your food

and you have to grace depression kind of mindset. And I'm like, what am I doing? Like, my kids are never going to starve. That's never, that's not going to happen anytime soon. Like, why am I force feeding my kids? And you realize, like, all this shit that's taught to you as a child and your grow up as an adult? No wonder we have all these issues of food. It's absolutely crazy.

Yeah, man, when I was a kid, food was my friend. Like, that's why I gained weight. Yeah. Because food allowed all those tension feelings in my chest that I didn't wanna feel, it just quieted them. So I can remember, like, as a kid, even in high school, I would go train and then I would get, like,

two carny assata burritos after training. Do you still catch yourself, like, having to deal with your childhood stuff? Absolutely. Yeah. The difference now, as we talked about before, is awareness versus just like reactiveness. That's mindfulness. Like real mindfulness takes work. It's not sexy.

Right. People like mindfulness. It's not always successful, right? Sometimes you fail. Yeah, but the thing is, you keep getting back on the horse. It's being perfectly imperfect. That's really what it is. And so how can we use people, communities, technology to fortify that knowledge, that awareness? Now do you think at some point being aware of that process that you'll end up where it becomes automatic? Like the old process was? I believe so, because I think self mastery has layers of onions that get peeled Mm-hmm Are the things now that are because I mean you lost a lot of weight. Yeah, that's a I mean how long ago was that? 2002 yeah, statistically you're an anomaly most people who lose that amount of weight

Don't keep it off for any real length of period of time. So and you're obviously a very self-aware person real length of period of time. So, and you're obviously a very self-aware person. A lot of those processes must be more automatic now, right? Is what, what are the, what do you find? I think there's just always been like this fire of curiosity inside me. I feel that from you guys too. Like, I want to know how things work.

And when I know how they work, I can better understand how I can optimally be. Like the whole self mastery thing, hopefully all of us that are listening to this are wanting to be better whole self mastery thing. Hopefully all of us that are listening to this are wanting to be better at self mastery, or become more self mastered. And so I've always had just that desire. I don't really know where that comes from.

Maybe it's why I like podcasting as well. Because I want to ask people questions about why they do what they do. Like Gretchen Rubens' work fascinates me. Just anything that involves behavior change in habits. Doesn't that dork you guys out? Oh, I can identify completely, especially from the technology perspective,

because I geek out all the time on all this new information that we have access to in ways that, we can understand the body even fuller and are sleeping patterns, and the amount of force we can produce, and all these different cool tools. But it's just more information for how I operate and how I can optimize so many different facets of the human body. So I totally geek out on that's that's been the biggest tackle

You know for me to you know spearhead and so that's that's more most of my focuses these days Like how can I create more space and and be more present with all this stuff? I'm working on and you mission flow, did you read Rise of Superman? No, but I've heard of it. Oh, man. This Flow State is very elusive, right? Yeah. Pro athletes try to attain it.

Yep. Actually, the team of Mews just built it into sunglasses. They built in the temporal lo of monitoring to sunglasses so that athletes can do it like before they drop in on a bowl when there's snowboarding or whatever it is. So you have an interviewer color or or Jamie Wheel any of those guys? They're on my list. For sure. For sure we'll send you over to the cause those were amazing interviews and those guys what they're talking about right now. And you'll dig this then because when I was so fascinated I read Rise of Superman first and then I did stealing fire and Rise of Superman,

it tripped me out because I remember as a kid, I used to watch like BMX racing, like, Rad was like one of my favorite, like, oh, yes. Send me a name. Yeah. I just interviewed Dan Macjana who was in that movie. Oh, the red-headed kid.

Yes. I just interviewed him from either part of the movie. No way. That's a trick. Oh, look at this. Look at this full circle shirt. That's so crazy, dude. That's crazy That's crazy

So And that makes fun of us and as an adult right you guys are all connected to his kids right as an adult I'm like, what is this fucking movie? I put it's a shitty movie, but it's great Oh, it's your kiss it's fucking It's one of the best come on bro. It's you don't have a rocket for level montage. Well, it's different Okay, you know, if you're spinning You can't you can't go rock BMX by You know if it's it was BMX so my point was what I what I found so fascinating about it was I

Remember being a kid being into that watching all that stuff and I remember the first time a back flip happened It was what oh such a big deal and then it took years for someone to do a double backflip. And then you never thought it would even be possible that that dirt bikes to do that. They don't do that. Dirt bikes are too heavy. It doesn't make sense. Like I didn't think the physics exists. It was physically possible to happen. And when that happened, and then and they talk about this and rise a Superman. And nothing else in life have we accelerated as fast as we have in extreme sports. The growth as far as records breaking records and on everything, on all sports that we've ever done,

the last 20 years in extreme sports and they attribute that to getting the forcing yourself in a flow, it's like, die, do or die. You're upside down with the fucking motorcycle. Like you better slow shit down. Some pretty high stakes. Yeah, high stakes, right? And so that's what they're finding out.

And these athletes and Red Bulls heavily invested in this. Like, that's where a lot of their money goes into. They're spending a lot of money on helping people get into that flow state. They're building some fucking bad asses. Facilities, yeah, facilities all over the country. You know who's investing a lot of money on getting people into that flow state and who's like really fucking pioneering

that. You look at tech in terms of Silicon Valley tech, like those companies. I mean, they're starting to re- Like Halo. They are experimenting. What's happening on some of those experiments are working, some of them aren't, but because all of them

are competing for this talent, they're really trying to maximize every bit of frickin' brain power they can at these people. And a credible resource for what you're talking about is there's a digital health, it's rock health. Rock health, you can see where all the money's going. And all of the wellness fitness, you can see who's spending money on what comes. Oh, there's your trend reader, there's your predictor.

So yeah, if anybody listening is like, I wonder what's going on with wellness and fitness and digital health, like the venture capital is money that they pour into the, follow the money in any industry. Right. And so that's a good place to go, but you're right, like it's all going there

because people are realizing, oh my God, someone mentioned this at BloodSose Talk today, our attention is the new currency. That's really what's gonna be most valuable. Well, great state, that's 100 most valuable. Well, great state. That's 100% accurate. What a great state, man. Who said that?

I think it was the guy sitting next to Rob Wolf. I forgot his name. But I remembered his quote. It was, yeah, it was Blitz so. Shout out to that guy. Shout out to the guy who said the quote. But the same thing happens with our data. So what we're seeing in the fitness industry is like,

data is the new oil. And the CEO of Under Armour said that at CES this is like data is the new oil and and the CEO of underarmors said that at C. Yes, this year data is the new oil attention. So I didn't Ikea band in it Because they were beat years ago they got on the tech beat underarmor bought and Oman do my fitness pal map my run They have the ecosystem. It's 200 million plus too late, right? It's too late All the changes that we're gonna see in the next three years have already been decided. And I'm not saying that there shouldn't be more innovation, but if you look at the where we're going, like we all have some kind of stuff on us right now, like you have a watch, I have a watch, we use technology every day.

So we get to be open. Now, triple off this, right? So we're talking about like the behavior, like we need to really change people's behaviors on a fundamental level. Yeah. There's no company on earth that I can think of that doesn't have more data on its users and Facebook. Of course. Imagine a Facebook got an amazing, I believe they all dominate the, I've said that for so long. Can you imagine if there's like virtual fitness coaches through Facebook? Of course, they would know everything about you.

They'd know what you were happy about. Everything. Your comments, you would be able to match the trainer and client to like a level of like all the things you've liked over the last 20 years. Like, oh, by the way, your trainer looks like that, that, that, that all these things that you are into, you talk about you, the things you buy. I mean, it's, we've been cattling ourselves for the last, what is it, 20 years now? How long we had it now?

How we would in Facebook? Oh, not hasn't been that long. 15? Maybe. I think 2006 was Facebook. Dude, it's nothing. Yeah. You're thinking, my space. 10 years ago.

10 years ago. Yeah, it's only been 10. It's only been 10. So they have 10 years of data on us. Yeah. So in 10 years, imagine what they're doing. But they're the most informed company on its consumers by far than anybody ever has in the history of the world.

And there's what a billion users on Facebook. I mean, if they were content, they would be massive. And they know everything. You imagine if they were able to get in the fitness industry or work that information somehow, learn how to get that information and put it together. They'd be incredibly successful. I think it goes back to where we're talking about, just because they know something to people, how are they gonna create the bidge from like,

having data and knowing to making people take an inspired choice. There's still ambiguity there. Like, we don't exactly know. There's a lot of mystery there still. There's a lot of mystery. There's levels of awareness that that person has to get to before they're even ready for that.

And everyone's on different levels. So that's the part that's tough. That's what makes it so challenging, I think, is to speaking to so many people. It's what we have. Our greatest challenge. It's so hard to when we know we know that each person has a special message that they need for themselves at whatever point they're in their journey. And to me, it's all that it's just trying to help everybody get to that next level of awareness and whether that be their relationship with food or their relationship with exercise or their relationship with themselves.

Well, I'll tell you, so we, you know, I'm very heavy in the whole, like, cosmetic side of fitness, mainly because my goals were extremely, they were based on the cosmetic I wanted to build muscles. So I was very in that whole world of build muscle, burn body fat and all the supplements and stuff that's around them. And when you, you know, you look at all of that world of build muscle burn body fat and all the supplements and stuff that's around them.

And when you look at all of that and you see how ineffective it was, but how much people wanted to buy it, one of our messages really is trying to, how do we get those people? How do we get those people? Which is most people? Most people who are like, I want to work out, really have goals that work really well for these retailers, for these marketers. And how do we get to those people? Because their goal right now is they just want to lose weight.

They don't really care. Like you talk about wellness and loving yourself. And I was like, look, I need at least 20 pounds. How do you get those people to where you can communicate to them and give them the right information? So now they've made lifelong changes. I think you have to embody some kind of polarizing viewpoint that can connect to.

A really polarization is what draws audience. You don't have to be a dick. You don't have to be like the guy that used to call people fat. You know what I'm saying? You just gotta get their attention because that's the new currency. So like you guys being you is what draws people

to your podcast and what draws people to your online programs and everything and It's what I'm in the process of creating with wellness force like I'm still getting clear on exactly what is that channel? Like I know I want to have people live life well, but what is my polarization? Well, let's talk about it. Let's talk about that your business and your podcast and your podcast What made you go that direction and you know? What are you liking about it so far? What are you figuring out where you are right now? I love podcasting is the most beautiful medium because you're in someone's ear

You're able to reach them in a way that no and never in history has this been able to be a real thing and so I'm most excited about Reaching people where they are in their busy-ass life in the car whatever they do and really like with wellness force What I want to do is I want to give people things they can trust busy-ass life in the car, whatever they do. And really, with wellness force, what I wanna do is I wanna give people things they can trust, I wanna give people tools so they can live life well. And that's the message behind it. And whether that's mindfulness, whether it's exploring physical wellness

or emotional wellness, it's bringing on people, I'm stoked to share this episode. This is something that people get to know because these are all the things that they won't hear if they go online. Right now, we have so much information. The hardest thing, it's almost like we have so much info that we don't have enough info because it's too hard to find the right stuff that we can actually trust. I don't remember what movie it was, but we were the skies walking down the street and all these ads just pelten in the face, you know, as he's walking down. And they're all like super targeted to him.

And it's on this crazy low. I just feel like when you're on the internet, that's what it is. That's what you're experiencing. Like just constant barrage of ads hitting you. And people just don't really know how to navigate to solid information anymore. But the cream will rise to the top.

I was at on it last night, and Sean Stevens said had a question from the audience. And they were like like if we're really You know caring about what we do in health and wellness How do we know that we'll be successful what divides the good from the great? And he was like get a massive body of work under you do something for years and years and years be consistent be truthful be genuine And when somebody finds you years from now They'll look back at everything you've created and they'll be like wow this person really cares

Mm-hmm And if your message has any kind of polarity or polarization, they'll trust you even more if they're part of your tribe because they'll just love who you are, I think, to play this, right? And so I'm in the process of creating that. So I'm at like 120 right now on the podcast. I've interviewed some incredible people

that we all respect. And so I'm really interested in figuring out my specific voice. And I don't even care. Like I'm just being honest with you guys right now. I think a lot of people try to have all their shit together. Yeah. And like be perfect.

But this is such a cool, I don't know, maybe you can. So have you identified your polarization? What you, how do you know? Yeah, I think really like right now for me today, 2017, my polarization is around the people that don't think emotional intelligence and emotional health have anything to do with our physical fitness.

That's my polarization. I think the bullshit that's been in our industries for a long time has been like, eat less, move more, suck it up, do your best, work hard, and everything. Do it as a beast food. Right, but it's like, how does that take into effect? Our stress load, our cortisol, our emotional health our decision making power our Decision fatigue all these things that we've learned from like incredible people like Paul check you know

Just the way that wellness affects us is so different now because we're in an age of technology where our attention and currency Constantly under attack for our attention bandwidth so we have to approach wellness in a completely new way attack for our attention bandwidth. So we have to approach wellness in a completely new way. There's no way that we can compare where we are now to 10 or 20 years ago. When maybe the whole calories and calories out model worked then, I don't know. Well, we've, okay, I mean, the numbers are easy. They're simple, that's what I should say, not easy, they're simple. We know people know what they need to do. Generally, they might not be super informed, but generally to be healthier.

They know they should move more. They know they should eat less. They know it's better to eat more vegetables. They know it's better to eat less processed foods. They know these things. But what they're missing is what people who've done it for a long period of time, people who are consistent, people who love it, what they're missing is what people who've done it for a long period of time, people who are consistent, people who love it, what they're missing is

what those people have. And they have a different experience with food and with exercise. They experience exercise not as, gosh, I need to move. But like, I can't wait to move. I mean, this is so much better than watching YouTube or Netflix or going on the internet and Facebook or whatever or, you know, this is what I really enjoy doing.

They have a different connection. Same thing, same move, you know, people are on this side are running and moving or walking or exercising or whatever. Same thing on the other side, but for some reason they have a different connection. And that comes from what you're talking about. It doesn't come from, here's your numbers, move more, eat less, here's your packaged food, now you're eating less calories, we've already answered the problem. That is not the answer.

The answer is getting those people to connect to those things in ways to where that's what they prefer to do. And then it's easy. It also comes from intrinsic versus extrinsic motivation. If you look at self-determination theory, intrinsic motivation is sustainable for a lifetime. Extrinsic motivation?

It's dependent on everything else. I want to look sexy for my wedding. I want to look sick for the beach, whatever it is. That's temporary. And I can remember the first time I tried to lose weight, it came from anger. I was pissed off. Most of us, sorry, we're honest with ourselves.

Yeah, and we share this on the show all the time. What drove all of us to sorry, we're honest with ourselves. Yeah. And we share this on the show all the time. What drove all of us to most of our success in fitness and in other things was our insecurities. Let's be honest. I mean, I was the skinny kid who didn't want to get made fun of for being so skinny and that's what put me in the weight room, hammering the weights like crazy nonstop. Sal was the same way. You know, each of us have had these insecurities that you're in fact,

if I'm honest with myself, man, I was a fitness manager for 10 years, I've must have had hundreds of trainers that were for me, all of them. The ones that everybody looks up to have some of the most issues that they're still dealing with. You know, here these trainers are training these clients, but a lot of them are still finding themselves. They don't realize, and that's what I have a hard time. When I look at fitness industry as a whole, especially when you look at social media, when you look at my Instagram and shit,

which I know that's bad because that's not an example of the entire fitness industry, but the direction we're going with everything being on social media and having to be connected that way. It's the new website. Yeah, it is. It's the new website. It's now, I'm starting to see with, sad,

because there's people like you and us and like this great place where at PaleoFX, but you're still seeing us, we're losing the race still, because you've got all these trainers that are pouring out terrible information because they don't know better because they still have a long ways to go

in their own personal journey. Well, hopefully. They figured out the mathematical piece. They figured out protein carbs fat, if it fits your macros, train hard, beast mode, and it got them to where they have so much deeper shit they have to get through. We just got to be louder, I think, I'm actually more effective.

We got to be more effective. We have to be louder. We just have to be more effective at communicating. I mean, you were talking about being motivated by anger, but obviously you're not angry anymore. But you're doing it still. How did you move past that? Such a great question.

I found something bigger than me. I think anger is always about us. It's a selfish thing. You go. We're pissed off, we're pissed off at our mom or dad or whoever it was that didn't give us what we think we needed. Meanwhile, radical ownership in life comes from, it's just accepting what is.

And so when we accept what is, the anger goes away. And it's not about just us. Mind pump, wellness force, whatever word paleo-effects is not about the entity. It's about what the entity is serving. So I feel like that's the true answer. So you just no longer angry because you... Was it the difference between exercising and eating right because you hated yourself and exercising eating right

because you loved yourself? I think it was facing the anger that I had inside that made me eat in the first place. It was understanding that the anger is what made me have these bad decisions be in my life, like food, or even like, there was a phase where I was drinking a lot too. Even as a trainer, I would like, train clients all day and then I would go drink

and party at night, and then I'd wake up, three hours later and go train 10 sessions. It's like I was living a false duality. So how did I transition? I transitioned by taking real ownership of my anger and apologizing to people that I had upset. Oh, wow.

Going through a few different specific courses, one of them was called MITT and Los Angeles that was pre-powerful. Experiential learning places where you can release stored anger and take a radical ownership. A lot of people go to landmark for this. But I did a few of those and that made the big difference. And I'll tell you, even more transparency transparency like that anger was still there at the first five to six years I was training. The anger was still driving me. Did you apply that when you were pissed off in your trainer? Did you find yourself were you

looking back now? Were you training people not as good as you could have? Because if I could give people back for the first two or three years of me being a trainer, I would love to. Yeah, because I, you know, I just hammered them. Well, I, you know, we'd, we'd do an assessment and mobility and then I'd periodize them and I'd ramp them up and they'd be like sweating and then they'd be stoked. But then I would just crush them because I felt like that's what they wanted. Right. But I didn't have the emotional wear or the intelligence enough to figure out

what do they actually need? What are these people really need? And so if I'm honest with that, the first three years of my training I would probably give the money back. Well, and that's what I mean, yeah. And that's a lot that's still a ton of, that's the ton of turns.

And that's what's hard for me is to sit back in silence when I see a lot of this stuff. Unlike I said social media where these trainers and trainers and air quotes are, you know, because some of them are just virtual coaching trainers. And they're giving out all this information because they got, you know, two million followers, the amount of people that they're impacting. And you and I know what they're setting them up for. And if I and I can't come on there and say anything because that's,

that's not the tactful way for me to do it All I can do is to continue to try and provide good information where we're at But it's talk about a challenge when we live in this you know this fake virtual world I mean, I don't know how many times I've met somebody who you know I'd seen on social media and they put off this facade that you know this this life of on social media and they put off this facade that, you know, this life of training this way. I mean, half of these guys and girls are shooting photos in a six week window

and they have all this professional stuff. Yeah, and they spread them out the entire year and they're putting this, and they're making people believe that this is how they look year round and they've got it all together and you guys gotta train harder if you gotta want it bad enough. You don't to train harder if you've got to want it bad enough

You know you don't want it enough if you don't have the and it's just an illusion. Yeah, it's a total illusion and it's I think it's It's making things worse before it's making it better. I mean it's with all the technology and all the great tools We have and what we've learned about the body and where science is coming the fact that obesity is still on the rise Well, you make it a good point because coming, the fact that obesity is still on the rise. Well, you make it a good point, because people's issues with body image are, and I've read statistics on this now with kids, especially young girls, is just getting horrible.

35 minutes to plan the right selfie. Yeah, it's getting really bad, because they're going through Instagram and going through all these pictures, and it's like fit chick, that looks a certain way, perfect angle, perfect lighting, whatever. Next, next, next. So we get mad when they're friends.

Dude, axum and they don't look good. Dude, think about it this way. Like, when we were kids, it was bad. There was still lots of body image issues, my god, you know, 20, 25 years ago. But that, and a lot of that was based on magazines that kids saw sometimes. Like they're looking at their phones all day. Like we're dealing, we're going to, I I think we're gonna have to deal with it. We're inundating it with it.

And epidemic of body image issues. My one thing that makes me hopeful is I'm seeing a trend and I don't think it's not huge yet, but I'm hoping that this is the direction everything goes of just being real, realism. You're starting to see a little bit of backlash to the whole perfect, you know, whatever and I'm hoping that continues because I mean I have a daughter

You're the ass yourself is is it really though or is it in our world that seems like you know when when well I you know our small little bubble. I'll tell you why I think it's a trend a real trend because Celebrities that were once untouchable, now will do their own live Instagram video or the own live picture, and they're posting their own stuff. And you're still humanizing themselves. And I think that's a strategy. Now, it's become a strategy to separate yourself

or make yourself look as, which is fine. I like that strategy. Keep getting more real, keep showing yourself in your more unflattering, whatever, so that these people looking through these pictures, these kids, or whatever, aren't developing this horrible body of... See, I don't know if I... I don't know if I...

I think it's a trend. I think it's just the counter-culture to that. And it's, you know, the pendulum is swung this far, and now it's trying to swing back, and we'll probably go to the other extreme. I don't know if it's an actual sustainable type of trend versus it's just the answer, because... And we know that what, meditative businesses and shit like that, your retreats.

And sure, yeah, those are up by like 80%. I mean, and that's because we're getting so plugged in that we're not disconnecting. And so now people are having to go find these places. Dude, I have an online client. It's really just breathe and fucking do some stuff at home. I have an online client that just went and did a digital detox. Right.

It's like a... It's exploding, but what I'm saying is, what's unfortunate, it's exploding as another band-aid to what the real problem is going on. Well, the real problem is that people are hungry for experiences. People want experiences that make them feel great. They want to have fun.

They want to enjoy their life. They're like soul cycles, okay. So, yeah, of course there's an 80% increase in retreats and things like that, because people are thirsty for something real that they can actually have fun with instead of just like being connected on social. I mean, how many times have people reached out to you and been like, I love what you're doing, or, you know, I really connect with this message, but like, if they were to meet you in person, like, this is a conference you guys will be at and people will be coming

up to you and meeting you. Like, that's what we're all here for for. That's what you can't get online. These tools, this social, this tech, whatever, it's the intention behind it. I think people forget that. I think people forget that a lot. Well, it's easy for all of us in here to say this because we're a different generation. You talk about Generation Z now, which they come out with Snapchat. Like they don't know anything other than that. So it's hard to get that message that you're trying to get across and we're trying to get across

is only getting more difficult, I think, as time goes on because these kids are- They don't know how to detach. Yeah, and it's getting pumped faster and harder at a much clearer. So even if we are doing all these good things and meditation is on the rise, I feel like it's a never, or we can't win because of how they're brought into this world immediately. And I think that's the conundrum that we're all in is how do we impact those people and

tell them that when they've never seen anything but that, they don't know different. You know different. We all grew up, you said in a page or era, I know it was like to go knock on a kid's door and say, hey, do you want to come out and play? Yeah. But these kids don't know that. And that reflects to every area of our life. Amanda Steinberg, she came on the show and she was talking about how people really want women specifically. They want men to be analog in a digital world, analog meaning old school. They want men to physically go up and talk to them. And people are scared to do that now. It's like, who cares if you get rejected, like train your nervous system to get rejected

and make it okay. And that's the scary part that social media, it's creating this false facade where people can have perfect selfies and perfect life. You get the freaking highlight reel of who they are. But what's missing right now is the vulnerability piece where it's like, hey, even as men are scared to approach women more now than they've ever been before. Because they can just go get whatever they want from social.

They can just go get that same neural response from social. And that's the scary part. And the same thing with porn is the same thing with anything that's too easy, too easily accessible. We need to become a little bit a lot more delayed in our gratification. What do you know that like, what rectile dysfunction is at all time highs?

Of course it is, at a younger age. 20 years old getting, that never existed before. You're literally training the brain that way. I mean, they've actually shown physical changes in the brains of young men who watch lots of porn online. It's a system of perception that was... Andrew, Dr. Andrew Hill talks about the brain. It's a system of perception that was based on

a certain level of scarcity and non-variety, just like the system of the way when we perceive food. Same thing, by the way, food and porn, very closely connected, and I'll make that connection for you. We're being together, awesome. Yeah, absolutely. But like a ham sandwich, are you testing a lot? I mean, that's my Saturday night, blah, blah, blah.

Right hand on the sandwich. Left hand. But yeah, with porn, these guys are seeing these images one after another and opening up different tabs. And it's creating a scenario in the brain that would have never existed through most of human civilization, where they're getting this constant new stimulus, this, what do they call it, novelty effect.

And it trains the brain to only react that way to where you have these 20-year-old guys who are having issues getting a boner with their girlfriend when, you know, that's never supposed to happen at that age. The same thing is true for food. We evolved with these perceptions for tastes and, you know, palatability that were, that evolved in scarcity, you know,

like if you tasted something sweet in nature, it was likely accompanied by vitamin C. Vitamin C otherwise is quite hard to find. So you better believe you crave the fuck out of that sweet taste, and when you found it, you wait the hell out of it, because you probably not gonna find it again for a little while. But now we live in the modern world, where you have whatever you want all the time,

just like with porn. Anytime you want it. Anytime you want it, any flavor, anything you want, I mean, we engineer food at such a scientific level, the amount of money that goes into engineered processed food is insane. Like these foods, there aren't foods that exist in nature that are this palatable

on all these different areas. Sweet, salty, the way it tastes. Right color, the smell, There's there aren't foods that exist in nature that are this palatable on all these different areas sweet salty Though the way it tastes the color is the smell like they have really no I share on I share on mine pump all the time Shit, I don't think I even ate any fruit until I was like 25 because I was allowed cereal and candy and like man I grew up on welfare seriously so I so okay, so like we're talking kick serial government cheese. And that was basically it. So like for me, a big treat would be when we got to go to Burger King. Right.

Like that was awesome. Right. And so that was what was wired into my limbic system. So that novelty got coded into my limbic brain. And so now as an adult, I just get to be aware of that stimuli all the time. It's in. There's physical change. Well, that's why I like all the time It's I still there's physical change like well That's why I say I still trip out on the day

I mean I remember it clears day and I never I never noticed it as much until when I got into competing when I got into competing And it forced me to be unbelievably disciplined and eating all whole foods for like all the way up into a show It's so if I 12 weeks. Yeah, so it cleaned my system out. And I remember like biting into a strawberry one day and being like never in my life that I like strawberries. I was just, I didn't even care for. I can't. I can't do all the exactly.

It was a taste of like nothing to me. I couldn't taste a blueberry strawberry. Your brain literally could not, it just didn't register because it wasn't used to that little of that, you know, those stuff. What is this shit? Yeah. And when that happened for me, and like, I haven't craved or wanted candy and God knows

how many years now, but I never knew that I could love fruit as much as I love fruit now because I had totally desensit him grapes. To that sugar. And now because I was getting such an overload of it all the time. And so I find that really fascinating and how many people probably go through that and don't realize it's like you may actually really like that type of stuff if you would just clean your system out. I think this is why a lot of these 30, 16, 90 day challenges work so well. It's because it cleans out and kind of does a hard reset on the limbic brain, which is why people go through frenetic withdrawals.

Yeah. You know, they start scratching at the ground. This is why fasting is actually quite effective for a lot of people. Now, of course, fasting, if you have really bad relationships with food, fasting can actually make things worse. Of course, it can lead to extreme forms of you know starvation and whatnot, but Fasting itself if you for a lot of people it does that like you fast you don't eat for a while Things feel heightened because they become heightened literally things change in your brain And then when you go back to eating rather than becoming heedanistic and eating all this you know quote-unquote bad food again

Start eating the healthy stuff and you would be surprised at just how palatable you know, kale is, you know, it's, here's a trip off this, they've actually have evidence that suggests very strongly that infants, their brains learn what to, what to find palatable based on what they mother ate when they were in utero. Now, from an evolutionary standpoint, this makes perfect sense, right? A baby being born into the world will probably should find the food that they're going to be eating when they're born or as an adult as a child, palatable. So the brain actually starts to wire itself in Euro based on these signals that are sent from the mother

But a lot of people don't realize that those That brains wiring although a lot of it is done by the time you're a certain age A lot of it is is malleable so you can change a lot of these behaviors or at least the cravings that lead to these behaviors Quite a bit with you know being smart about what you're and understanding that is very strong for some people. Like when I had clients, one of the most successful techniques I use is I was very good at informing people the actual science of what's happening. So here's what's happening in your brain when you're eating these sugars, here's what happens when you stop and you know, you're going to get a better dopamine release now with strawberries

versus candy that you used to before. And go down the list and explain to them. And then when they understood from a scientific level, then they could be like, oh, that's why I'm feeling these things. And they became more connected to what they were feeling. And then from there, I was able to get a lot of change or habits. What I'm feeling from you is people have to unlearn what they've learned. And it goes back to the beginning of our conversation when we were talking about emotional intelligence

and we observed one, here's one through seven, everything everything we take in we have to unlearn as adults. So what are the things out there that can help us do that? That's a real question. What are the things that can help us relearn what we've learned that does well I'll tell you something that and I was actually searching for you to drop this tool because for me one of the best tools that ever came out, well, it was originally Body Bug. And I'll tell you how to me that has those like crazy. Yeah, I know that's like 200 bucks. And it's like 400. 49, right? And then I saw, they're good for you. But what I realized was a big game changer for me was when this one hour, I prided myself so much on being great at programming and putting together this diet.

And I realized all the other hours and day, you were talking about earlier that they don't see me. And I started thinking myself like, man, I'm really not helping these people, whatsoever. It's crazy. When I showed them their Fitbit and I would body-bug back them, and I would show how many steps that they would have in a day. It tripped me out that the average American was stepping about 4,000 steps a day. If we were to go out and we'd walk for one hour, all of us ran out of literally, it's just walking for one hour. We step like between six and seven thousand steps

So that means that my client in the entire day that they are awake for 24 hours They didn't even Chilled walk around and move for more than an hour of time and that just was like holy shit And I'm putting all this focus on how hard I'm working them for that one hour that they see me. If I could just get my people to increase their movement and activity throughout the day and throughout the week, I can impact them.

And that alone was such a game changer. Well, I would say. And that was just the awareness. That's it. It's the awareness. It was just, because in their mind, they're busy. I was here, I'd pick up the kids, and I would say. And that was just the awareness. That's it. It's the awareness. It was just because in their mind, they're busy. I was here. I pick up the kids and I want to do this.

I started at 6 a.m. I didn't get done till midnight. You don't understand. Right. Yeah, you don't understand. I'm moving. I'm busy. You're not moving.

Yeah. And then when you look at it and you help them connect those dots, to me, that was a major game changer for helping people put that piece together and help them be aware of how active they really are. And then understand. Or they're always playing catch-up when you actually see them. Well, this is the number one thing. It's like when people get little reminders,

little touch points, little nudges to make better choices through smart coaching, through wearables, that's a huge difference. Like why do you think that lifetime fitness and all these major chains are putting so much money into wearables and tracking right now? And it's not because there's not a huge opportunity. There is a multi billion dollar opportunity.

It's massive. That we're talking about that I've been making work for the past year and a half, but the only way it's going to work is if somebody's committed emotionally first. Well, data is awesome, but I feel like our whole show, we've just talked about awareness, right? It's about the awareness, dude. So if you have the tech to uplift the awareness, awesome, but if you just want to be, you know,

savvy on tech, that's not going to help you. Right. Right. That's like, to me, that's what we find wrong with, I could fit your macros, is, you know, it's the first level of awareness is being able to track and understand that. But then if you get stuck in there, which I found in the competing world, this was crazy,

you know, I remember when I first got into it, I thought, oh man, it's gonna be great. Like, I'm gonna be hanging out with the most elite physiques out there. Can't wait to pick these brains. Like, get around them. And I remember, brilliant. Getting in my first show and like asking

guys questions that have done this, you know, the nine shows under their belt, I'm on my first show and by myself, no coach, anything, I'm talking to these competitors and asking a lot of questions about their nutrition and how they were training. I'm thinking like, what? You have a coach? Your coach told you, okay. And then, and then I remember thinking like, well, okay, this is the amateur level. Maybe as I work my way up and then I get to the professional level. I'm thinking, okay,, okay, this is the amateur level. Maybe as I work my way up and then I get to the professional level. And thinking, okay, these are gonna be the guys that fucking, I mean, these are pros.

They all cover the magazines, like these dudes are gonna fucking know the shit. And I remember getting in there and asking the same questions and realizing like, wow, these guys are not only are they, they really don't understand anything more than how to work really hard and restrict the fuck at a calories. They would go on these crazy benches afterwards. I'm on season off season.

And it's like that relationship that this elite person who's got millions of followers on covers of magazines, given out all this information to help people have one of the worst relationships with food and exercise, then the average client that I would take over, and they're the ones delivering this message. And that's when I realized how fucking bad it was that the elite of elite that people looked up to or that we look at it on our magazines have some of the worst relationships. I mean, looking at tech for the last five years, one of the most effective things that I've seen that has come out, that's actually worked.

And that's sold. It did sell more than anything also. But it also got a lot of people moving. It got a lot of kids moving. Was the Pokemon Go thing. Oh yeah. It fucking worked. It's a shit. We fit actually did it pretty decently. We fit did another one. Let me tell you something. Do you know, fucking hard. It is to get kids to do shit outside now Yeah, it's like a punishment. Oh, you're opposite of what we were kids when I was a kid It was like you get to go outside and play now. Yeah, now. I'm like get your ass. I mean go outside I'm like tension currency, right? Yeah

How long I gotta be outside for how long 30 minutes? Okay? Yeah, yeah, and they stand outside. I don't even know to do they have to win things to go outside Well, just make sure you're kid right now. Like go outside, you're just standing at the door for 30 minutes waiting for you. Just go, Pokemon Bob was our, where are you? Okay, man, I'm done. But Pokemon Go did a good job and the Wii Fit did a good job

of getting people to move. What happened to that? Did it keep, did it die? Yeah, it might have died. But there's a ton of gamification, ways to make kids move more. There's a lot of them out there. And we're seeing it, I got to hit up on Twitter

by this guy, he's a PE coach in the East Coast, and he uses wearables and they have this big screen, and they all have to jump around so that the characters move on the screen in a more fun way. So we can use technology for these kids to make them realize, oh, when I tell her, we're gonna get them.

See, that's what we get to get them early. It brings back to play too, which is, you know, it's a lot of what, where we've gone away from fitness, I feel like, you know, from physical education. Obviously, we've kind of moved past, like even putting a lot of money into that direction. Like we've taken programs out of school

and like different options for kids to have to even be physical anymore. And that's the kind of stuff that gets me hopeful in that we can create, recreate that sort of that fun vibe, that feeling that's inviting for these kids that, you know, they're obviously getting stimulated like this from their Xbox. You know, can we just take that same sort of feeling in that fun thing to do with your friends and now make it physical? You have to force them at first. I hate to say that. I know.

Because they're your kids, you know what I mean? Well, I went to Yosemite with my kids, right? We're out there and it's fucking gorgeous. And at first my kids were like, oh, I know. When can we go back to the hotel where we have the Wi-Fi? And I'm like, guess what kids? This entire trip, no electronics at all, no TV, no nothing. And we're out there. Everybody cry. So at first I was like the worst dad in the world, right?

I'm just fucking asshole. And I'm like, oh my god, I'm being so, you know, but let's see what happens. And we're walking, I think we're going to go see Bridaldale, I think is the waterfall, it's fucking beautiful. And we're walking over there and there's these huge boulders along the way. And I'm telling my kids, like, we'll go play, go climb, they're like, I don't wanna climb. And then I'm thinking to myself, I'm like, why am I not climbing? Like, why am I standing over here, telling them what to do?

So I'm gonna go climb some boulders. So next thing you know know they joined me and I swore to God the rest of the trip my kids were Begging me to take their shoes and socks off so they could feel the grass with their feet They were running around outside it was like pandemonium. Luckily nobody got hurt because of course your big paranoid parent nowadays Anything without a helmet is dangerous right but It was it was great. Can you imagine yourself putting his kids in helmets when they just run it outside of the old phone? No, I hear, come here. He's like wiping his face.

You're great. But, you know, they had a blast. I think you have to fucking force them. And it's funny too because you've got this epidemic of like 80D and 80HD and it is an epidemic. Like kids are prescribed a hell of, one of the best things you could do, by the way, this is clinical 100% proven. Your doctor will tell you, even the doctor that's prescribing you, the

villain will tell you this, the best thing you could do, one of the most effective things you could do, that's non-drug, is get your kids to move. It's so effective at dealing with 80-DN issues. I was going to bring this up earlier, where it was like leading by example. If you lead by example, like your kids watch what they do way more than listen to you. So, my I have a 13 year on that few and it was like really hard for him to do certain sports. But then when he started having fun playing the sport, he was like in momentum, he was loving it, but he needed that push.

And that's parents job. Like, I'm not a parent. So I have mad respect for parents, but I can only imagine what it would be like if the parent wasn't leading by example, and if the parent didn't want to make the kid feel uncomfortable to make them physically active. that's a recipe for disaster. Well, which is another issue that poor trainers have to deal with right now. It reminds God I remember this time. I had this guy come in and he brings this.

I think the kid was around 10 or 11 years old. He was overweight and he was buying him personal training and he's like, you know, it needs to lose weight. It needs this and I'm like, you know, it needs to lose weight. He needs to listen to him like, I'm cringing, like, listening to him, talking in front of the house. Kids like right there. His kid is quivering, that's the thing.

Yeah, I'm quivering, listening to him. Oh my God. Dude, we all have those clients. And it's like, you know, and let's be honest, I'm over here as a trainer and I'm trying to make a sale so I can have a client and make money. And I'm thinking to myself, I'm listening to the father saying, they'm going like, oh my God, you

can't say that. But if I say something right now, I'm going to piss this guy off and he's just going to heal you, he'll either walk out and not buy a train. And then you can't help him at all. Yeah, I can't. I'm just sitting here listening and I'm just thinking, I said, I'll wait till he goes and then I'll hopefully build this kid back up. And I'll never forget, I think it was like his second visit with me.

And I was going, I was looking at his father, wasn't there yet and I was like, where's your dad? Oh, he might be on the car and I said, okay, let me walk you out. Well, I'll walk you out to his car to see if he's there. And he's sitting in the car eating fucking McDonald's. Waiting for his kid. Waiting for his kid. So the kids in the gym working out with me for an hour, he's in the parking lot eating McDonald's and he opens the door and I'll never forget that smell just hitting me in the face going like Dude, what are you fucking doing? You think you're doing your kid good because you bought you spent a thousand dollars on me You know to train him and push him, you know to get him to lose weight You know, I feel so bad and I feel so bad for those people because you know that the father

Hates that about himself so much probably that he's like, you're not going to be this way to his kid, but he doesn't have the, I guess the strength or the awareness or just even care about himself enough to do it for himself, you know what I mean? So he's just like, look kid, you're not going to be like me. I'm spending $1,000, I'm going to force you to do this and then they're in their car just feeling shitty and can't really do anything.

He makes you sad, right? Yeah. People aren't swayed by anything other than emotion. And emotion for kids is watching how their parents behave. Period. So like your kids, like, you have a road cut out for you, man, where you're going to have to really be the example that you want them to be. And that's not always easy, especially in this society where your attention is under attack

all the time, which then delineates your mindfulness and your awareness. That's the real issue. Oh, let me tell you a real issue. Let me tell you when you have kids, you like, here's a great story. I was driving home one day, having my two kids in the car and was in a bad mood already. So I'm in a bad mood, I'm in the car driving. We'll go pull around the corner and there's these teenage boys playing basketball, one of those hoops that you roll out to the middle of the street

You know ones eat with the water filled base or whatever. Yeah, and they're playing basketball and they kind of slowly get out of the way And as I'm driving by one of them throws the basketball at my car It hits the window next to my daughter and it's boom real loud and I look up and as a father you get real protective Right and we're talking about like behaving the way you want your kids to behave, right? So I get real protective and I'm a, I mean, I'm a pop of bear, 100%. So I flip the bitch, I go back, these kids scatter,

I get out of my car and I pick up the fricking basketball hoop and I slam it on the floor like a gorilla. Like, ah, you know, don't ever fuck with me. I get in the car. I get in the car and I'm driving. And my son, who's probably eight at this time, yeah, I think about eight years old. And he goes, wow, he goes, you got really mad. And I'm like, oh, fuck, man, I totally the way I acted. So I'm like, yeah, I did. So I didn't say anything. Like, yeah, yeah, I got angry. And he goes, why did you get so angry? And so now I'm like, yeah, I did. So I didn't say anything. Yeah, I got angry. And he goes, why

did you get so angry? And so now I'm trying to think, how can I defend my behavior? I got out of the car and I broke someone's property. So I said, I just got real protective with your sister. I mean, I felt like they might have hurt her or whatever and it just makes me get this emotion where I got to go back and just scare them off or whatever. And he goes, you actually put in some more danger by turning the car around, pulling up to the, to the basketball hoop, opening the door again to the car he's like, you actually put us in more danger. And I totally apologize to him.

And it really makes you, you want to go self-awareness. Like, wow, I need to behave in a way that I would want them to behave. And that was such a stupid decision. And that's just a funny example of, you know, one time that happened, but think about all the examples that we give our kids through the way we eat,

the way we talk about ourselves. You know, more kids develop eating disorders, not because their parents tell them that they're fat, but because their parents constantly talk about how fat they are themselves. Man, I can remember so many times in my life where my dad would look at a stomach and be like, look how fat your dad is.

That's, that's burned in my memory forever. dad would look at a stomach and be like, look how fat your dad is. That's burned in my memory forever. And I think that's just one example of what a lot of people go through. Like by the way, he did the best he could. Sure. That's part of the emotional healing. It's like just recognizing like, well, how did his dad treat him? Can I have compassion for that?

Because there's been many moments in my life like that that I remember that were just like burned in, like cattle prod brain, that were just like burned in like cattle prod brain Yeah, that were just so unhealthy and so not positive for somebody to go through and you're right There's always a choice for you as a dad or a mom or whoever it is caregiver There's always a choice man, but the choice is not always easy like your emotions took over You know you lost the awareness, but then you took radical ownership, which that makes it all okay. And now I'm, and I think hopefully that became the lesson.

The lesson wasn't, wasn't go break some shit when people pissed me off. Hopefully the lesson was like, wow, my dad made a bad decision and you totally owned up to it. And so now maybe if I make bad decisions I can own up to him. Like how powerful is that? Oh, yeah.

You know, hard emotional intelligence. Do you know how hard it is? Well, just your son to ask you that question. Yeah, I him like how powerful is that oh You know hard emotional intelligence. You know how hard it is just son to ask you that question Yeah, I'm thinking how smart is his Oh Ask that question right oh my kid fucks with me all the time like that but Oh, but I tell you man you talk about a test like I'm all I'm pissed off You know of these stupid kids throwing a basketball that you almost could have broke the window, you know like I'd go out there and like you know incredible Hulk everybody, right? You know, I'm angry about that and now I've got this eight-year-old trying to tell me What I did wrong nobody wants to hear that from an eight-year-old

But you know what when they're right the right I don't give a shit who tells you the fucking message Right you can learn from anybody sometimes this little kid, you know, and you take that message and you go All right, you're right. I gotta change that. What perspective for him to see it that way? Well, you actually put us in more danger, Dan. I think that, you know what's really cool is like the clarity your eight year old had? We all have that clarity all the time.

What gets in the way is like the dirt and the soot of all the distractions we have in life. That's what gets in the way. So why do people need a coach? Because they've just allowed themselves to become distracted. Good coaches cut through the bullshit and they get you from A to B.

So I think that that childlike intuition is whatever coach is really coaching. It's coaching us to get in touch with the inner child. Do you have any companies that you watch right now or that you're really intrigued by what they're doing, what's going on with them? Or do you follow a lot? Do you know of you that you watch right now or that you're really intrigued by what they're doing, what's going on with them? Or do you follow a lot? Do you have a few you really like?

I'm really stoked at this conference to talk more with Dan Party from Human OS because he's blended self-quantification with paleo and ancestral lifestyles. And he's put those two together. And they've done a ton of research and meta-analysis about the Mediterranean diet and just some really solid

growth. So I follow human OS. I think like if we can combine self-quantification and natural ways of living, like eating moving sleeping the way that we're designed to, if we can do those two things together, that's going to be the answer to this technological revolution that we're seeing. Tech is not going away. Right. And so what I'm trying to figure out what I'm in the process of learning is like, how do

we use the other side of the sword, where we can cut towards people's progress using technology, instead of allowing technology to just make people sedentary and disconnected. Right. Or we could just, there's another choice where we just turn our head and don't give a shit, but then technology is going to do whatever it does. Well, let's talk about how challenging that is as an entrepreneur who's trying to build a business when it's easier for us to buy into the bullshit the gimmicks and the hop-on board with all Make some money quick, but then lose our integrity. No, let's not do that. Let's play the longer game

Yeah, you guys are in it for the long game. Yeah, I think the people with the greatest integrity are not interested in how many Instagram followers They can gather right so human human force. That's the name of that one. It's called human OS. Oh, human OS, are you familiar with that? Oh, I'm not. Yeah, I'm not that you're here. They're here. They're here. I think they're gonna have a booth. And honestly, you guys, I believe,

I know you've talked about neutropics on your show at some point, right? So, qualia and what Dan Schmockenberger's doing, they have a booth at PaleoFX, the way that their neutropics have up-leveled people and allow just the clarity to exist. I mean, talk about like increasing your bandwidth. Neutropics, Dr. Andrew Hill talks about this,

Jesse from SmartDrucks, Mark's podcast talks about this. If we have more decision making power, then we won't succumb to decision fatigue. AKA, it's 9 p.m. and we won't look at the chips or a busy mom won't look at the chocolate and make that emotional decision Because she'll been able to have had more bandwidth for decisions all day long. Yeah, I like that

I like the direction of Neutropics. I like that. They're now talking about the You know supplementing Your body and mind in a way that helps you Become more optimized on a total whole level. I like that message. I just think that you can accomplish, or most of that is accomplished through the way you live, the way you think, the way you sleep. And that's the part that I really, really want to focus on.

And that's why we're not making any money on supplements right now. Because nobody wants the partner with us. Because we talk about that so often that it that is on the other side of the coin from that we've been talking a lot about nutrition, but you know, like to talk about quality of movement and how to to provide these, these better patterns, these better recruitment patterns throughout your day to optimize your posture, to optimize your strength, your mobility, all these types of things. Like, do you see any kind of technological advances

in that direction? I love getting a push notification if I haven't stepped for an hour. Because sometimes if I'm at the computer, let's be real. I'm just like working all of a sudden my wrist buzzes and I'm like, oh, movement snack, I have a trail by my house, I'll just hit the trail for it.

It's crazy how the simplest thing, right? It's just that it's the kiss principle that that really works the most Basic movement patterns when we look at like Juan Carlos Santana was my mentor back in the day I went to IHP in Florida and like did his mentorship and he's like listen We only do a few things, you know We have level change we have lunging and twisting and pushing and pulling that's all we do So master those things and you don't need a lot of time to do it You could do all those in five minutes. Yep. Five minutes. Yeah, every couple of hours just a quick reminder

Oh, do my movement snack but Frequency is key frequency is key which we've touched on a few times like 13 hours of sedentaryism versus one hour of like a you know Crazy wad are like doing murph and then sitting for 13 hours, you know, that's not going to help you. I think push notifications from tech to answer your question are huge. That's what I've seen with my clients be the most successful is like, they're not with me, but what can I set up for them so that they feel like they're with me? It's the little notification.

Now what do you do when they say, when they stop listening to the push, what's the conversation at that point? Then it's you and me versus your data. Okay. Hey, how do we partner together to figure out how we can get your data that reflects the progress we both want for you? And are you not keeping your promises to yourself? That's really what it is.

But it's not a guilt thing. It's not like, hey, you're not doing your shit. Sure. It's more around like, hey, we're committed. In the intake you told me you wanted this, this is what we need this week for you to get there. Let's do this together. That's what it's really about.

What's a day look like for you? Are you still training a lot of clients? I don't train in person at all. Okay, you don't have to. I haven't trained a client in four years in person, but I have a video library. I used Nudge Coach. I coach everyone online. And so that's how I keep them accountable.

And like tonight, before I go to bed, I'm going to look at everybody's stuff and send them quick messages. No, this is cool because I did online coaching for about a year and a half and really I did it just so I could get involved in it, see what it was like to try and scale it up, like how much I could scale it on my own and then what it would take to build something larger than that because I see a piece of that feeding into mine pump down the road. And I was really fascinated in the opportunity with it because I think there's a lot of bad coaches out there.

And there's a lot of ways that I think if you have a lot of footage and content and now some companies that you can use videos and apps to really get connected to somebody and really work on those things because let's be honest, the workout part is a very small sliver of the help that they really need from you, right? So I think that where it's going is really cool when I had a hard time with was, once I started getting beyond like 10 to 20 people, that range. I felt it to manage it. Yeah, it felt really tough to stick right now. I think right now I work with less than 20,

I work with like 16, so you found the same thing. But the value that I'm giving them is increased accountability, which means I don't have to have so many clients. What crushes trainers is coaching from five in the morning till 10 at night, because they have to in order to make money. But if you can charge enough because you're giving somebody tangible value

based on increased accountability, dude. That's the future of fitness. That's the future of what all these clubs are trying to do. They see it before anyone else and they're trying to see how they can, you know, there's two ways to look at it, either parasitic or capitalize on it, either way they're gonna make their money.

These clubs, so how are these clubs gonna use virtual coaching compared to this traditional model that we all know? It's probably to supplement their physical brick and mortar facility. It's probably come in here work out and you get this online, you know this virtual. Oh, I mean I'm talking about 24 or fitness. I mean we watch we've watched that they've been doing that for the trainers I mean their pay and when a fitness manager makes there now is it's crazy what it is It's like an hourly. I think that fitness manager makes like 15 bucks an hour

or something like that. That's a terrible pay. You can tell that they're trying to go just like they were doing the salespeople. You think they're trying to eliminate that? I think they're trying to eliminate all of it. Eventually you'll come in to get your membership. Okay. So my car. Yes. Wipe your car. I want to upgrade to a virtual coach for six weeks that cost this much, virtual coach for 12 weeks, cost this much. Oh, I want the fat loss program along with the muscle build. And then you'll get, and then you'll have 24F in his app or whatever company we're talking

about, how we'll have their app and it'll have all the videos logged in. But you know, it's missing what a human being. Yes, yeah, right. And that's why these people won't let go of old weight. Yeah. Because there's no human being watching it. Tech is great. You have to have a human, an educated human directing it, controlling it. So I don't think trainers need to be scared.

I just think trainers need to evolve. Yeah. Until it comes out. Make it just. That's it. Just like don't be so resistant to the changes. Like yeah, I see a lot of these. You got to grow with it. Yeah, I that's probably how they would do it because they're losing ground right now. These big boxes are losing ground with the small boxes. Small boxes are growing. They're dying. Orange theory is crushing it because they're creating experience and they're implementing tech. They're using like my zone and all these different tech pieces. So this is I mean, it's like it's crazy. We're in this time where there's so much change that it can feel overwhelming for any like health and wellness pro, but then we're in this

time where there's so much opportunity. Oh, yeah. So the duality is pretty hard. Oh, no. I'm excited about some of the nutrition information that's getting out as well. It's like all the stuff that we grew up believing about fat, about what was healthy, what you need to eat, milk.

All that stuff, it's all been turned on its head. I just read, I shared this on our we have a private forum That we share a lot of these articles that we find and I read an article that basically the whole sodium You know eating too much sodium, you know That we've been told you know by doctors a lot of its bullshit and eating two little sodiums more dangerous for you Than eating too much sodium you guys heard of the salt fix. There's some guy that just wrote a book called the Salt Fix. I'm gonna try to interview him because what you're saying is correct. Yeah, and it's like all this information now starting to finally come out and people

are starting to question, now of course you go to, you know, you go to the supermarket now and you're seeing foods that are, you know, they're trying to market to some of these kind of, these buzzwords and these key terms and whatever and And, you know, now you've got supplements geared towards fasting. And here's a new fasting shake. And it's like, that's not fasting, it's a shake. But, but you are getting the information now seems to be a little bit better, I think. You know, like paleo, paleo diet,

ancestral diet, metatrainian diet. Those are all much more accurate in their information. One cool thing, because you guys asked me what companies in my following and human OS Dan Parties company. He did this meta study. He came out with a course and you know what really made the difference for like blue zones and nutrition. It wasn't their diet. It was human connection. Oh yeah. That was a big one's community. That was really all heading common. That was the missing piece. It was more important than the diet itself. Well that's what Fitbit I think has led, you know,

bounds over everybody else that was trying to get into that space. They created that with the intent to pair each other and their friends and their family. And so everybody could kind of cheer on and have that sort of interact. With a good tool because I thought- I think it would be a good tool.

Because Nike made, tried to make it and they made it sexy and it super like connectable, but it was terrible technology. It was awful. Super. And then they just super athletes. Yeah. That's why they quit. Athletes don't need. Yeah, they were. They got you tell me that's and that's why I could never recommend. I remember I went out body. I went out body because I buy all the toys and try them out first hand. And then I start diving into them. And I mean, it was like, I think it was 45 or 60% accurate

to people's BMR and so far off. I'm like, that's not helping me. So I have the blades. And I did a split test from the radio pulse to the break-up pulse. And the break-up was so much more accurate because you get a stronger signal, especially people that have tattoos.

Like, you would not work that well with a Fitbit, right? And so it shoots light emitting diode into your skin and it measures back. It's 10 beats off per minute. That's so beautiful. It's 10 beats off per minute. So I don't use my heart rate tracking here at all. If I wanted to get a really specific heart rate tracking monitor, I would get it at the break you pulse.

But let's be honest, 90% of people just want to let go of weight. They're not interested in HR HRV and all that. That's for your Strava people. That's the fringe. But then there are people that need the fringe. And I bet you a lot of people listening are wanting some of this heart rate variability data. They, of course, important to them. But a lot of people, man, they just want to feel better in their body. They just want to feel at home in their body. They want to let go of some weight. Favorite guess that you, uh, favorite guests that you've had. Mmm.

That's a really hard question. What's your least work? Oh yeah. Let's go, let's go that way. Alright, I'm gonna, I'm not gonna say their name. I'm not gonna say their name. You're saying, like, people will figure that. In my first 10 shows, I interviewed like a bunch of people

from the fitness industry. Cause I was just starting out. Like I didn't have any guests. So we didn't save to hit up on my friends. You know? And one of them was a woman, and it was the most canned, non-emotionally open conversation with the same kind of perform better

verbiage circuit that she had pushed out for 10 years. And that it just made me feel gross to have the conversation. But I think, you know, what I'm really interested in right now is like physical and emotional wellness. That's my path you know, what I'm really interested in right now is like physical and emotional wellness. That's my path. That's what I'm trying to learn. I love Rob Wolfe's episode.

Just absolutely. He crushed it. He talked about things that I don't think he's talked about on other shows. I don't know. I haven't listened to your episode yet. So I've checked it out. Yeah.

And I also love Tom Billiou's episode. I thought Tom Billouou crushed it on Wellness Forest. I think that he's one of the most, when we talk about emotional intelligence and positive psychology that he's one of the most, when we talk about emotional intelligence and positive psychology, he's one of the top guys. Like he is up there with the highest of highest. Just the business genes. So I felt, so I think for wellness and that side,

Paul checks my guy, Tom Bill, he's been my business guy. I think Tom Bill, he was like, I'm so fascinated. I was just telling somebody last night, I'm like, if you're not watching what Tom is doing right now, what he's building, and you're in this space, you should be slapped because he's literally doing it before your eyes and he's fucking killing it.

Now mind you, he's coming off of, he's got a shit ton of money. He also has a massive team, he's not really hosted. So mansion, that would run his show. Yeah, he could afford, we were bootstrapped. You know, we had all of us. fought, he could have fought, we were bootstrapped, you know, we had, we had, all of us, well, you also have each other. Yes, that's pretty rare.

What you guys have created. Which is why I've really enjoyed this, because I can feel you're a team. Oh, we definitely, you know who is a great guest that was one of our early guests and it was in the old studio. So when we first started, we first started recording and it was in the old studio. So when we first started, we first started recording,

it was in Doug's living room. And then we had this little box studio that we kinda, we phoned up the walls and everything. We're like, this is what we're gonna do in recordings. And he was one of our first big guests, this tape fletcher. He comes in. Oh yeah.

And we were like, oh fuck, like he's gonna be our outage. Yeah, yeah, so, and we're like, oh fuck, we're gonna have to hate on the show. He's like, big fans of his, he was, so, and we're like, oh fuck, we're gonna have Tate on the show, like he's like, you know, big fans of his, he's a, you know, MMA fighter, he's got caveman coffee, just cool dude, right?

So he comes in and we're like, nobody. He walks in and the dude made us feel cool. Like he was just, everybody kind of chill, we sat down, we started talking, fucking power goes out like 30 minutes into the episode and I'm like, are you kidding me? The power is going out, like we have like or one of our first Big bullet ain't you know what we just kept going Doug turns on his iPhone freaking light and Tates like no, I keep going

Let's have a great time. Yeah, I'm like this fucking dude's great man. Yeah, yeah Yeah, it could have been a totally it could have been a ruined Interview but the guy was like no, let's keep going. Let's do this. And he's a great guy. Podcasting is such an art form because anybody can like ask questions from a list, but to have a real conversation that has direction and has meaning, that's an art form. And that's what I am in the process of getting great at is directing that art form. And I really look up to people like Tim Ferris and Tom Bill you incredible interviewer. And um, I he's an incredible storyteller. That's incredible story.

Yeah. And that's why I mean, you he's an incredible storyteller. That's incredible story. Yeah. And that's why I mean you he's a great guest I remember the the the first time that we had him on the show It was funny because we were just going through something Currently we'd been dumping money into something we had a big event all the stuff going out Now we had a slow slow week business, and so I felt the stress on me and I remember he was in he was in studio and he was talking And I remember he was in, he was in studio and he was talking. And I remember being like before the interview of like my mind was elsewhere, I totally was. And I caught myself and being frustrated with our work. The business that, this and that.

And it made me, and I was, and then I also, and I got sucked in to him telling his story. And he pulled me in so much that it took me from being one way, all the way to another extreme. And then I totally reflected on it went wow I'm like I get so focused on the day to day and in the business and like how fucking awesome is this that I get to ask this man Questions anything I want to ask him and and right before that we had rob wolf right before that we had Paul check We just had I mean the lineup that we had in the last that those two weeks and how was worrying about some bullshit. Like, I mean, I could have spent my whole life

and never got to speak to a man of that level as far as business, intelligence, self-awareness, and then someone like Paul check. And it's like, man, those were really powerful. He's a really powerful storyteller. Check is awesome too. I mean, I think he was, he's polarizing and not everybody can handle him because of the way he delivers his message. But he's a very intelligent, very self-aware man that was really cool to

hang out with. He's a badass. I mean, he's a legit badass. Well, his results speak for themselves, right? Well, one of the things he talks about, the four doctors, the four doctors. Yeah, he's saying that to us while he was painting in between them. his results speak for themselves, right? Well, one of the things he talks about, the four doctors, the four doctors. Yeah, he's saying that to us while he was painting in between the... In between the... Yeah, that was great. And by the way, San Diego local, like Vista,

that's where the Czech Institute was formed, in San Diego. And I have so much respect for him because he was doing that before anyone else. Right. When people were calling him kooky and crazy. When we look at holistic lifestyle. He started that.

He started it. He's like the jack lane of wellness. Yes. Exactly. That's Paul check, man. Totally. Yeah, I had a great time talking with that guy. I really blew my mind.

Yeah, it's podcasting has been just such a fucking blessing, right? It's been the, I get to talk to people. It's been the best thing in my life, really. Like, it's allowed me to meet you guys. It's fantastic. Podcasting has been such an incredible relationship maker and memory maker for me. I've been able to grow in so many ways.

And a lot of it is getting out of fear as well. Like, sometimes I interview these big people and I'm like, oh shit, I'm gonna interview this, like, really, I respect this person so much. Don't fuck it up. Breathe. Yeah. Right? So yeah, podcasting is awesome so much. Don't fuck it up. Breathe. Yeah. Right?

So yeah, podcasting is awesome, man. So it's been such a joy. How long have you been on? Almost two years. Oh, good, awesome. Yeah, almost two years. So I feel like one of my early mentors, I joined this podcasting group, John Lee Dooms.

You probably heard of him, a bunch of printer and fire. And he was like, I really found my voice at about 100 shows. And I feel the same way. I feel like I'm like more relaxed now. I feel like I'm more relaxed now. I feel like I can really connect with somebody and talk about the things that are going to serve someone else instead of just being in my head.

Oh, it took us a long time to get the dynamic of the interview. So we did over 100 shows by ourselves before we got together. We did over with each other. Well, most of our, when we first started, it was just us three. And we just, the three of us have just great chemistry. So it was like right, right from the, I mean mean we got better because we were able to relax a little bit But we had great chemistry with each other soon as we threw a person another person in that to interview

Chemistry was all off. It took us a while to really learn Stepping on each other's toes sounded really formulaic where we asked questions like an interview It was not really listening just waiting to ask the question A lot of Stan I used to have fans and be like, oh, I love the episodes. We're just you three. And when you guys have guests, it's not that. That's like, damn it.

We gotta get better. That's what I've been stepping into with wellness forces. Like the only thing really missing from the show is just episodes of me talking and teaching and educating. So that goes back to the polarization thing we're talking about. Like, how do we polarize by being our fricking selves? Right.

Yeah. Well, this is why, just be yourself. This is why, like, you know, cross promoting like this together, where we will drop both these on both our podcasts is, you know, you get a chance to have a conversation with God on your podcasts. I bet you your fans will love this. I think they're going to connect to hear you in a way they've never connected with before. Right.

And that's what we had that with Lane Norton, Rob, told us that. Like all these guys that had been podcasting for a really long time. It's gonna be our first explicit episode, too. Oh shit, really? Because we don't cuss on the show. Oh no. The majority of my audience is like busy working moms. Oh no.

I want to get more into it. Here we go again. Anyway, I'm gonna say a little warning. A little warning if you're gonna come over to mine. Yeah. Yeah. Very explicit. Now our message.

Bitcoin is the Howard Stern of fitness. Yes, our message is very much on good relationships to food, good relationships with exercise, like understanding yourself, loving yourself, nourishing your body, nourishing your soul. But we, we're three bros that talk like that, and so you're gonna hear some bad words. You know what's funny though? Like, you know, were three bros that talk like that and so you're gonna hear some bad words? You know, it's funny though, like,

you know that these words are dropped by the very moms or people in general that would say to themselves behind closed doors. Actually, we have a huge female audience. It's just the fact that it's like perceived like, oh, why are they cursing so much? It's like, well, can you just get past that and realize that those words are placed in there

for impact? Right. And not just for filler. And I feel like when we first started, and I'll be the first to admit all the very first ones. The nerves, like when I go back and I listen and it's, oh God, it's painful to be over the top.

Yeah. You can hear our nerves swaying a lot. It's like when people say, yeah bro, fucking, I went to the store, fucking. Yeah. What are you doing? Yeah. What are you doing?

Get to the point. So we did a lot? Get to the point. We did a lot of that at the beginning. You could hear all of our nerves. Now, I think wherever it gets dropped in there, I felt like it's... Really, the thing is, when me, Adam, and Justin are in a room together, and we start talking, we're in the flow state. It doesn't matter if the podcast is on,

if we got the mics on or off, it's always the same. In fact, I had Adam and his girlfriend over not that long ago. And after they left, my girlfriend was like, you and Adam just fucking, like nobody was around. You guys were just talking and going crazy. It's like, we all have this chemistry. And so whatever we feel like talking about, we talk about. And however passionate we are, it comes out. And sometimes it's, it's, it's a genuine look at us interacting. It's not like, oh, we're joking around. We're not reserved about it. Yeah. Cause I mean, going into it, that was definitely concern, especially for I think more so on like me and Doug's end of it,

because you know, just the professionalism aspect of it and you know, that was a big concern and it was just so liberating once you're just like, let's just stop with this whole, yeah, try and get a police evidence. Please, everybody. Yeah, we sold T-shirts. And then it just, from then on, we just wrote like that. And I think I think certain people appreciate it. Of course

certain people will get offended right away because it's it's not part of the way they talk and interact with people and I get that, you know, it's not for everybody. But I mean, if you're if you're gonna try and not like that then if we go from here and we try and correct that, it's just it's Well now it doesn't work. Well, let's just there. There was not only is it being true to ourselves But there was there's also us being we were trying to be polarizing about things we knew to that We weren't gonna take on academia We weren't gonna go after there and try and say we're the smartest guys in the room that wasn't like gonna be our message We're gonna be ourselves. That wasn't a winning message. Yeah

room that wasn't like going to be our message. We're going to be ourselves. That wasn't a winning message. Yeah. But we knew we had a lot to offer and a lot to share and a lot of experience. And we know a little bit about fitness. And I think that we also didn't want to pigeonhole ourselves just in fitness. And that's why it's mind-pump. And we try to branch out and do a lot of different. In fact, well, sometimes we actually have to go and say, man, we need to do a fitness pod episode. We've done like five, six episodes and haven't even talked about fitness,

because we really like to try and expect this. Well, and I think it's good. If you love podcasting, we love podcasting. I think that's just a great way to challenge yourself to branch out to other times. Otherwise, we do. We end up pigeonholing ourselves into this one demographic of people that will only appeal to where I would love to

see the evolution of our show to where it's seven days a week and you have segments. So maybe you are somebody who you know just can't handle swear words and I that's fine. I respect that and I can put we could put together a show where we keep it as clean as possible and then it's family Friday's 10 minute episodes yeah But the little cell yeah, how are you? I think I think I think it would challenge our skill set to do that And I think we could still deliver a pretty good

impactful message to people because I would love to get into the schools and The churches and places like that that I think need the same same message. They're getting fed the same bullshit as everybody else. So and they obviously mind pump raw fitness truth is probably a little too raw for most of those places. Yeah. So I'm excited that we're the first cuss. So we're the first cuss words. Well, I think there's been a few peppered in, but not as many as this one. Oh, yes. But I think what he's...

Fuck yeah. Sorry. But I think what people wear as to. Well, connect with is the way that we've explored topics in the most genuine way compared to when people just go deep into something just to sound smart. I think this has just been a real conversation about how all these topics intertwine. And why people give a fuck. Excellent. Great time, man. Yeah, great time.

Do you like to do a sign-off? I really enjoyed being on the show. If anybody got upset with anything I said or is curious, I'd love you to reach out to me. It's Joshua WellnessForce.com. Excellent. And we still have 30 days of coaching for free at MindPumpMedia.com. Also, if you want to ask us any questions that we can answer on our Q&A episodes, head over to Instagram, go to MindPumpMedia. We also have personal pages, Minds, MindPumps, Out, Addams, MindPump, Atom, and Justin is MindPump, Justin. Thank you for listening to MindPump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at MindPunkMedia.com.

The RGB Superbumble includes maps on the ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal, Adam, and Justin to systematically transform the way your body looks, feels and performs. With detailed workout nutrients in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a 430-day money back guarantee, and you can get it now plus other valuable free resources

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