Mind Pump: Raw Fitness Truth - 588: Succeeding in the Music Biz, Surviving a Miami Jail & How to Build an International Coffee Brand with Frankie & Theo of Kimera Koffee (with Boxing Champ Chris Algieri)

Starting point is 00:00:00 We are having a huge Labor Day blowout sale for t-shirts at MindPumpMedia.com. Just go to the store section. All t-shirts are $9.99 each. That's a substantial discount for all shirts. However, sizes are limited. And once the sizes are gone, they are gone. So get over there and get them now.

Starting point is 00:00:20 Again, MindPumpMedia.com, the store section, the sale ends September 4th. That's Labor Day at 5 p.m. Pacific. If you want to pump your body and expand your mind, there's only one place to go. Mind, pop, mind, pop with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. In this episode of Mind Pump.

Starting point is 00:00:44 Oh, we got the boys here this episode You know when we first started mind pump We didn't get any sponsors for a couple different reasons number one It's usually supplement companies that's in flammatory in in fitness and we're very raw We're very brutal. We have a lot of integrity which turns off most Companies because especially supplement companies, which is what our most podcast are sponsored by that's right. That's right. That's right. It's people's people's people's most fittest people are sponsored or connected. We turned a lot of people away

Starting point is 00:01:16 because of that but one company that believed in us and approached us originally was Camera and we liked their product, but we weren't sold on them until we talked to a couple of founders, Franky and Theo, great, great guys. Genuinely great guys. Great guys. I consider them family because of that. I think we're very loyal to them because of that. They 100% went out on a limb, I think, when they first got connected with us. I mean, we were sponsored by them well before anybody else came along. That was, first of all, legitimate.

Starting point is 00:01:51 I mean, we had a lot of like bullshit stuff come our way when we first started, when you were small time. And these guys were here well before that. And so there is definitely a connection that we will forever have to them for for doing that. And Sal said it, you know, they are incredible at spotting talent and not because they found us, but because of all the other. Oh, Juju Mufu is one of them. I mean, when they found Juju, that we just, you know, so I mean, they've got, you know,

Starting point is 00:02:17 drone racing, I mean, they're making moves. We, I mean, we call them the Red Bull of coffee, right? So they've got the Red Bull approach as far as they look for outliers. And I love, that's what I loved about them was, they did not want us to be censored. They were not trying to change our message. They didn't change our message.

Starting point is 00:02:34 They didn't change our message whatsoever. They just said, we like what you guys are doing. We believe that there's a huge need for what you're doing. We believe that you guys are gonna be huge one day. And they like to just do your thing. Do your thing, we wanna be a part of it. Yeah, and so we really like the guys, but this episode's great, great conversation.

Starting point is 00:02:49 There's some funny stories that are told. So you get to know the founders of Camara and why we like them so much. They also talk about a couple of their new products coming out. They have extra virgin coconut oil in these individual single serve packets, which I think is brilliant. Oh, it makes it super convenient.

Starting point is 00:03:06 Yeah. Just put that one serving size into your coffee. That's right. And then they're also coming out with a whole bean peaberry coffee, which is supposed to be incredible tasting, which you can find the peaberry coffee at CamaraCoffee.com. That's K-I-M-E-R-A-K-O-F-F-E-E.com. It's limited edition, by the way, so get on there because it'll run out. They tend to sell out on things like this really fast. They've got a really excited fan base.

Starting point is 00:03:34 Enter the code MindPump for 10% off. Also this month, enrolling any maps program or maps bundle and get maps prime for free. Maps prime is the program that teaches you to prime your body before your workouts. One of our more popular programs. So we're giving it away for free if you enroll in any other maps program or maps bundle. However, super bundle, if you do the super bundle,

Starting point is 00:03:58 which is one year's worth of exercise programming, which already includes prime, we're gonna give you Prime Pro for free. You're going to get the Pro model. So you'll basically have everything. It's a massive promotion, it's an exciting one for us. We've got a lot of fantastic feedback on all of our programs, but especially Maps Prime and Prime Pro. Those two, I could say by far, I've given us the most positive feedback.

Starting point is 00:04:24 So you can find out about those programs or enroll in those programs at mind pump media.com So without any further ado here we are talking to Frankie and Theo from Kimera coffee So Frankie be honest with me now. Yeah, let's say your music career just fucking blew up He shirts primo producers. Let's pretend it didn't tank What would come here is that would come here even exists? We actually broke up. We didn't tank. Oh really? Who slept with his girlfriend? Just want to correct you Creative differences

Starting point is 00:04:56 Who is the Justin Timmerlake? Did we start already? No, yeah, sure We're rolling. We're rolling. We'll figure stuff out. Yeah, did you guys make any money? Yeah, we probably make it like 200 like negative two We I sold a bunch of CDs from the back of my car. They were hundred errors to friends and friends family They were hundred errors. You guys got to buy dinner at showy's. Yeah Dude just groupies for days because I was I was looking at you at dinner. I'm like He's good looking out. He should be doing something in music or something, you know, but you did he actually performed at my wedding Yeah, no, yeah, yes

Starting point is 00:05:36 That's what I ever get married. I'm making you come do my now Do you have like dance moves and like hand things all that to like go with it? Okay? This guy practices dance moves in front of the mirror and all that shit. No way. Oh my God. Yeah, I do. Wait, did I see it?

Starting point is 00:05:50 I love it. I love it. I love it. There it is. It sounds good. Let's put it on. Hold on the fuck, I'm gonna give it to you on a TV. I'm gonna look up there.

Starting point is 00:06:00 We were. That was unnecessary. I really, I just do not know what to expect right now at all. Oh There's Fide in the video there's a lot of bestie Bestie-ality we're gonna get flat. Is there any fucking of carrot cup in the video? Great reference. This is that's that's our other partner numbers not Not the dark though. Yeah. Great mustache. Yeah, you like that. It took me a month to grow up.

Starting point is 00:06:28 Costumes are good. Let's stop for a minute and just keep remodeling. Like Michael G's basketball back in time. Yeah. Woohoo! This is great man. That's six. You know what you guys remind me of? LMF. The Dominican. Yeah, yeah. Just a lot, a lot younger.

Starting point is 00:06:55 It's like it. Better looking. How many years goes this? It's like if Menudo and LMF. That's like four years ago. Oh, this is only four years ago. It's not that long ago. Yeah.

Starting point is 00:07:04 That's a good B dude The Italian me likes it. I want a fist bump to it a little bit. How have we not put this on the forum yet? This 100% is going on our fourth embarrassed of it now. Fuck that. I am a hundred percent not embarrassed Bro, he was singing earlier to us. This is fucking awesome Now earlier to us. This is fucking awesome. Now, be honest, like, and like, and like, and like, and like, and money. You know, Frankie, be honest here. I want to know something right here. When you, when you were doing this, like, I mean, did you guys have goals of,

Starting point is 00:07:34 like, continuing to pursue this? I did. I did. I was, I was, I was, I was working. It's because it's fucking good. Yeah. Yeah. Yeah. Dude, I was, um, you see that script. That's where like, uh, all my ideas for the videos now come from. You were the... I'm really creative. Yeah, I'm really creative with this type of shit, but you see that's Spinneroni. I worked on it for like six months. Spinneroni.

Starting point is 00:07:53 You made it way up to the head spin. That's great, dude. This is awesome. Mario? Check on my other part right here. What is it? I don't know when I'm making my cat. I don't know when I'm in the back. No Squack hot is cool It's crazy drinks down

Starting point is 00:08:11 Hey, so it's the best all the names come play with us You know what dude we're gonna make the shit go viral, dude No, we should have done as we should have played this and actually made Franky singing the mic to this or the audience I sent to why we do it. I can barely remember these days. Oh really? I mean, there was a lot of Look at it then I can I can it's like it's like seeing rap. Senior rap. Look look he sounds like a like a song angel

Starting point is 00:08:40 Who's the Rick James guy? He didn't use to work in my he was my dad's gardener. How much does it cost to produce this? Nothing, it was actually our friend owns a nightclub. Wow! And those are all my buddies and he just did us a solid favor. So that's 200 dollars off? Yeah, the video editing friend of ours, you know, we gave him like a hundred two CDs

Starting point is 00:09:08 Give him some pretty clone Double your money the first time that's pretty you could tell people that Dude, I'm we're so gonna post this on this is this is one of the main highways Cockfrog and check it out. Yeah, oh This is a great video, dude. Yeah. The after part. Good job. Yeah, turn it off.

Starting point is 00:09:31 He wasn't asking that, was it? Because he looked like he was really drinking. Yeah, he was just passing out. He got super excited. He didn't actually know he was in a dance video. So. He just let it respawn. Yeah, he thought he was party.

Starting point is 00:09:40 He's fucking party. So great. So what was the name of the group? It was Primo. So that's the name of the group. Yeah, Primo. So that's the name of the group. Yeah, Primo. Wow, so how many songs you guys do in the album? 15.

Starting point is 00:09:49 Wow. So yeah, so if you go to SoundCloud, you go Primo Producers, you'll find all our songs there. Wow. I mean, you don't get paid on these. I'm a little embarrassed about this song. Oh my God, more. Is that, that's numbers?

Starting point is 00:10:01 Yeah, that's numbers. That's our CFO. Right here. Yeah. Dude, he's really talented. talented and he just this is a part of himself that he doesn't like exposing he's a profession probably shouldn't put on YouTube then but he's got a nice voice it's a good point yeah that's nice man good deal that's hilarious man it's just how. How far do you guys go back? You nervous.

Starting point is 00:10:26 Middle school. Okay. And you guys, how far do you guys go back? We were in the same school. But we... Yeah, when we moved back, I'm three years older than Frank. So when I moved off from Boston in 2003, Frank moved back from Miami.

Starting point is 00:10:43 And we're all like, we got together to watch fights and that's where we started hanging out. Wow, so you all like, I mean, we got together to watch fights and that's where we started hanging out. Wow, so you guys go, I mean, I remember telling you guys, telling us this when we first talked to you guys about working together or whatever. And that's one of the things we liked the most about you guys because you guys were genuine. Boys first.

Starting point is 00:11:00 Yeah, you guys were genuinely genuine friends and that resonated very strongly with us. I mean, you can't just go into business with anybody. People do that all the time, dude. I know, you know. And Frank and I, we did all types of business. We first started doing dehydrated fruits. Yeah, it's not talking about this. Wait, hold on a second.

Starting point is 00:11:20 We gotta talk about this, yeah? Hold on, so you guys started a business on dehydration? Yeah, we're like, we gotta start something together. And we started, and in dehydrated fruits, to show you started? No, what is it? What is it that made you guys think that? Like, the entrepreneur mind in both of you that said,

Starting point is 00:11:38 like, we gotta do something together. Obviously, your friends, we grew up, I got lots of friends and I still talked to you since middle school, but I didn't go do business with all of them. What was it about your guys' characteristics that you both were like? Okay, we got to do business together. I think I always wanted to like prove to people that like we can do something in Dominican Republic with Dominican Republic products And on an international plan on an international plan. Oh, yeah. Yeah. Is there not a lot of companies doing this? No? Not at all. So really so you guys mostly we export raw material on an international planet. Oh, I see. Yeah. Is there not a lot of companies doing this? No.

Starting point is 00:12:05 Not at all. So, you guys mostly, we export raw material. So, you guys recognize, for example, I'm sorry. Oh, no, go ahead, go ahead, go ahead. For example, like Cacao, like chocolate. We have really big companies that export that and sell it to, sell the raw products to like Hershey's or Goodiva. So you guys thought to yourselves,

Starting point is 00:12:25 you good friends, all of you have like what roots from Dominican Republic? Yeah. And you guys were proud, were you like proud of your, I guess your roots and like, okay, we need to do something with these materials that are coming out of this country. Or just really smart fucking businessman

Starting point is 00:12:38 and you saw the opportunity. Well, I mean all of that, right? Yeah, I always thought that the country had so much stuff to offer and I wanted to show the world like we're not just a tourist place, we have all this amazing product and it'll give it'll hopefully like motivate people to like do other stuff like they'll find I don't know something like a t-shirt that's produced in DR and they're like I want to do these t-shirts stuff like that. Wow, so I mean we're also like privy to all these crops. I mean they're in our backyard. So

Starting point is 00:13:07 You know now did you guys travel a lot when you were kids to the Dominican Republic and I was born and raised Yeah, yeah, so we went we actually went to an American school over there like all our teachers Yeah, cuz you guys speak Canadians and Americans, okay, so that's I mean, okay, I had one Spanish class Spanish class was optional. So talk about your first businesses that you guys started to get. Talk about your failed businesses before we get into the successful one here. No. Yeah, it was called Monsanitas, which is like apples and small apples and Spanish.

Starting point is 00:13:40 And it was just like dehydrated apples with like cinnamon flavor and chocolate flavor and the company the company that we actually started is the company that now sells Chimera coffee to our American company Still you know still a lot like a throwback we used to bring DJs. That's the most massive pivot. I've ever heard It's called dry apple my apple industries. We used to bring DJs over. We had a fight league. There we put three big events, like with 4,000 people. What? Yeah, it was on TV.

Starting point is 00:14:13 I thought I loved you. The thing is that I had a beach bar and I had access to all these promoters, all these DJs. And I, you know, as the beach bar like, hosted events, like big EDM events. Like, I, I mean, my venue had like Tiesto, Swedish House Mafia, like all the big DJs. And, you know, I had the know how on, on throwing events. So, you know, we also always like, mixed martial arts and stuff like that. And I'm like, you know what?

Starting point is 00:14:42 Fuck it. Let's do it. Let's do like some events. I mean, I got to know how I got the contacts. When did you guys, how old were you when you first started your first business? Because you guys are young, you're not old guys. Yeah.

Starting point is 00:14:54 So, I mean, you must have started. You guys were kids. 26, yeah. What, where did that come from? Like, where'd you get the balls to do something like that, at that age? I didn't want to be an employee. I'd worked in Boston as an employee, and it just like, they work you to the ground.

Starting point is 00:15:08 I mean, I love it, because that's where I get all my, like, my base and the foundation should work ethic. But I didn't want to like retire when I'm 65, and then like have a 401k with on. I have a million dollars when I'm 65, and my body's like, I can't use it, basically. And you, so you guys all have this kind of attitude where your parents entrepreneurs? Yeah. I have a million dollars when I'm 65 and my body's like, I can't use it basically. And so you guys all had this kind of attitude where your parents entrepreneurs? Yeah, oh really?

Starting point is 00:15:30 Yeah. Okay, so you guys had a good, some good examples. Now what inspired Camara, because you guys did the fruit company or the dry fruit that didn't work, was there anything else after that? Or was the fight lead? The fight lead.

Starting point is 00:15:44 Now did that, was there any success in that or was it fight the fight league now did that was there any success in that Or was it just the last event? Well break that down how that work like what exactly were you doing? We were like hosting a MMA fight like a card. Okay, so I Okay, I every bit of it then so you guys would Yeah, we we We actually feel Explain how that works and not a lot of people understanding.

Starting point is 00:16:06 I understand how that, that's a rule. I had buddies that were like club promoters did stuff which is kind of similar like explain that process what that's like. So we basically, we loved Mix Martial Arts. So basically I was the matchmaker, Frank put together the event. He had all his knowledge from like the EDM parties and everything. so he handled

Starting point is 00:16:25 Everything yeah, right just looks like sound lighting right Yeah, you knew all the get all these connections. Yeah, so what now where does that come from? Were you just were you really popular? We're in your area? Did you have lots of friends? You're obviously a small community, okay small community like so You know we travel in the same circles with most of the people that we're buying. Our tickets, plus when I used to host the events in my beach bar, I had all these contacts. A lot of people knew me from the beach bar. It was a really popular beach bar that was 30 minutes away from the city. It was a big was, I mean, it was a big deal. So, you know, like, a lot of, I had a lot of contacts. So this is freaking awesome. I can't believe we didn't know this

Starting point is 00:17:10 about you guys. Yeah. So how, okay, so now walk us to how you guys started, uh, Camara, where did that come from and who had the idea to do it and what was that like? Um, well, I was actually listening to a podcast in a car about, it was a Joe Rogan podcast, he had a coffee expert. And during that time, the Dominican Republic had closed the deal with Gadiva and Nestle for supplying their cacao. While I was listening to this podcast, I was thinking, man, Dominican, Dominican coffee,

Starting point is 00:17:44 like nobody knows about Dominican coffee. They go to the store and it's like Colombian coffee. And we have similar, like our mountain ranges are similar to like Jamaica, you know, like our weather. So, you know, the Jamaica, Jamaican blue coffee is like one of the best coffees in the world. Now, why, what makes it so good?

Starting point is 00:18:02 You said about the mountain ranges. What are the characteristics of, you know, what kind of landscapes and stuff contribute to, just like the soil and climate. Okay, yeah. It's like it's high altitude. And it's like perfect. It's like a perfect soil, perfect climate.

Starting point is 00:18:16 You know, it's high like high altitude. We get breeze, you know, we get the cool weather, the nice soil, and we also get the sun and then shade. And what kind of beans are these, are they apica? Yeah, apica. Are they apica? One interesting note is that we didn't know until we started getting into this world

Starting point is 00:18:34 that the coffee beans they need to be shaded by other plants. Sometimes they use avocado plants, or any other native plant. So the farmer plant plant this large plant there to shade it to give it. Yeah, for that season, it'll have a different flavor than the next season depending on what he's growing next to it. Yeah, right?

Starting point is 00:18:56 So what's typical so avocado or something? Avocado is what we have. The plantains as well. Yeah, the plantains. So most of the time it's probably like the farm needs to grow avocado and we'll put it there. What about artificially shading it? Would anyone think the artificially shaded?

Starting point is 00:19:11 Is that something you would do? Is it? I think it would be, the farms are so big. It would be too much money to invest in. It makes more sense to grow something else to do that. Easier. Yeah. So you said you were listening to a podcast

Starting point is 00:19:23 and then what happened next? Well, so I was listening to a podcast and then what happened next, what were they doing? Oh, so I was listening to a podcast and they were talking about coffee and they were also talking about, you know, all these, you guys also, you talk about doing something for yourself, not being in those 9 to 5 and we were so, I have another real estate development company

Starting point is 00:19:40 and I was like frustrated with payments and everything. So I'm having a nine to five. Yeah, and having a nine to five. So I call Frank, I'm like, Frank, I have another idea. This is like our conversations. That's how our conversation goes. And Frank probably was like, this guy. Yeah, he came at me with the whole coffee idea

Starting point is 00:20:00 and I'm like, dude, another gourmet coffee, I don't, I don't. Yeah. And we were actually, we were taking like brain vitamins and coffee and it was like, dude, another gourmet coffee, I don't, I don't. Yeah. And we were actually, we were taking like, brain vitamins and coffee and it was like, I found myself being really productive on both, on both things, but then, you know, separately, not as productive, so it was kind of like, wait, this is fucking, you know.

Starting point is 00:20:19 This is a nice, this is, there's gotta be something to this, you know, it's like synergistic. So before you guys started to get married, you were already supplementing. You were taking Neutropics, drinking coffee, you noticed together? I was really concentrated at work and I substituted it for my pre-workouts.

Starting point is 00:20:37 And I really liked the effect on it. And then we started talking. He did a Theos was taking the same thing, stacking the same things. And we got to wrapping he did feels was taking the same thing, stacking the same things. And we got to wrapping and the idea was just like from a conversation that we had, we were like, yes. That's great. This is it.

Starting point is 00:20:54 That's fucking try it. How hard it was. I imagine it must have been a long process. Bro, figure out how to throw something in there, not make it taste like shit. Yeah. 52 prototypes. That was all during that time,

Starting point is 00:21:06 my I was finishing up a building, so I was super busy. So Frank took the lead. Like, I'm like, we should do coffee. Let's add to the tropics. Like, we decided on that. So during that, probably it was like a year, year and a half for it was just like Frank experimenting on stuff.

Starting point is 00:21:21 And I bought a science probe and some glasses. Yeah. And we were peachy-discentials. And I was just basically opening up the Facebook accounts, like doing all that behind the scenes stuff. And Frank was like, getting all this. And I'm like, okay, Frank, we need this for the FDA. I go, FDA, go take care of it. And he's like, okay, let me do this.

Starting point is 00:21:41 Let me come up with this formula. We reached out to a lab in Virginia to get a little help because a lot of the mixes were coming out really, really bitter, really acid-y, coffee tasted like shit. And then when there were a lot of little intricate details like if it's a food product, you have to have generally recognized as safe food additives. You can't just throw in any natural things.

Starting point is 00:22:08 It's a bitch. My sister is going through this right now. They're trying to start. My brother-in-law is a hardcore downhill mountain bike guy. And he's creating basically like a healthy, whole natural gatorade. And the hoops, they have to jump through because that it falls in that category. They wanted to do it as a supplement. They thought they could do that. Yeah, you can't. So it's a it's a bitch, man. Yeah, there's a lot of things that go into it and

Starting point is 00:22:37 you know our list started like at 15 different atropex and then you know when it was a food additive It you know lower did it maybe like seven. Plus the cost. The cost of it. How long was this process of 52 prototypes in a lot of years? A year? A year and something.

Starting point is 00:22:52 A lot of money? Did it cost a lot of money to do that? Not too much. Not too much. I mean, the tropics aren't that expensive if you buy them in bulk. Like a couple of hundred dollars. So fifth, so a year of just doing this,

Starting point is 00:23:07 now you hit the right, like, okay, this tastes good. I like the effects. How'd you know when you got it? How did you, did you both go, oh, this is it? Or was it like, oh, we had a blind tasting. Yeah. With friends. Yeah, with about 12 friends.

Starting point is 00:23:20 And they got crazy. They got, yeah, they noticed it. They got it around. Because you know, I didn't, you know, we didn't want to be biostring, yeah, they noticed it. They got this around. Because you know, we didn't want to be biostrining like that. Yeah. So we're like, let's have some people try it. Was it that obvious? Was it like, oh shit, no way.

Starting point is 00:23:34 We're like almost all of them were like, oh, this is how they definitely felt it. The thing that I've noticed about Camara and that I get messages the most on is for people who typically have issues drinking coffee and what I mean by that is like if I drink some sensitive to caffeine and if I drink coffee too much and I have too much caffeine, I get edgy or I'll crash, so I'll get this energy spike and it'll drop and crash really hard. And that's the camera is the only coffee I've ever had where I can drink it pretty regularly. Otherwise, I have to really stop

Starting point is 00:24:06 after a few days of drinking coffee, but Camara can do it more regularly. And I attributed to the, I guess, the Neutropics. Yeah, yeah. Who's got a new guy? Who's my, like the, the Alfianne? Who's most responsible for finding the towel? Like, who's the one who gets grabs Chris and Ju-Gee?

Starting point is 00:24:21 And, like, who's, yeah, cause that's another, I want to talk about that too, because you guys are... I think you guys are very, very smart with how you guys are... You can spend advertising your... Obviously, you've shown us. Yeah. I'd say it's 50, 50 Frank and Frank and I. We have, well, we basically Frank and I have a budget

Starting point is 00:24:39 that's really half and half. And we can choose basically whoever we want. I'll send it over to Frank. Like Frank, I found somebody to do like this and most of the time like I'd say like 99% he'll say yeah, because I want it's someone that I look at but I want like the whole team to know about this person. So that's why you see I practice no G so I do like the no G guys Frank has his interest numbers doesn't have time to deal with with ambassadors. He's busy behind the scenes Yeah, plus we don't like him coming out too much from his How often you guys strike out is it often that you guys pick someone you're like, oh, that didn't work out really well?

Starting point is 00:25:26 It's not what the relationship is it? 50, 50, or you nine times a 10 ride? Like how often do you hit it? Well, the thing is that you know, you already have an Instagram, you already have your portfolio. So if your feed sucks, you pretty much know what you're getting into.

Starting point is 00:25:41 Talk about that a little bit, because I think there's a lot of people that are trying to build their business through social media and being a big company that picks up on these things and decides, hey, let's affiliate ourselves with them or let's sponsor this athlete. What are you looking for?

Starting point is 00:25:57 What are you looking at? Okay, well people, the first thing that you have to do is stop taking pictures with your fucking phones. We don't want any fucking blurred pictures. You need to buy, if you're actually going to make a career out of this, you need good equipment, like a DSLR. They're not that expensive and if you're actually going to try to get some sponsorship out of it, you need high quality images for companies to actually use your shit.

Starting point is 00:26:21 That's a big deal. I tell people a lot of two with Instagram, you know, I encourage you. I'm sorry about that. You could use like good iPhones or good Samsung. But I do some smartphones. Yeah, now smartphones can, you know, do your big on landscape.

Starting point is 00:26:38 I remember you giving a shit for that. I'm using the hard video. Horizontal. Yeah. Yeah. I'm super anal with it. When people post a picture and the landscape isn't horizontal, it's like the first thing they teach you

Starting point is 00:26:51 in photography. Yeah. Well, let's talk about why these things are important. We know details. We get like, people don't really understand that. They don't understand that. There's reasons behind why that's not just because you like pictures, nice like that.

Starting point is 00:27:04 You're looking at it from a business perspective. It's the likelihood of somebody because the picture's professional, I'm more likely to read the caption and then from there what it could end up leading to, right? Of course, of course. I mean, I tell people a lot to just, pull your Instagram page,

Starting point is 00:27:17 since Instagram's we're talking about visual stuff, pull it away from your face and from a bird's eye view, when you just look at all the image, do they make you want to click on them? Do they make you want to look and see what is this picture all about or what does you say or this is a great shot and want to comment. Think about it like that, dude. With everybody on Instagram and everybody using social media, you need to find a reason

Starting point is 00:27:37 for people to look at your stuff. Why would people want to look at your stuff? Right. So who found, which one of you guys found us? Frank. Oh, OK. Yeah. So yeah.

Starting point is 00:27:49 Yeah. He was trying to get with you guys for a long time. Yeah. We went to one of the fit expose. And we saw like all the hoopla with a shreds booth. Yeah. And then I didn't really know shreds then. But then I started, you know, after seeing like,

Starting point is 00:28:06 the circus they had on, like I started seeing the, the CFO, dude. Well, it's from a business perspective, it's interesting, right? That's what's interesting. I'm sure your mind works like mine where you saw it, and you were like, are you fucking kidding me? Like I started diving into all their stuff to see, I was like, wow, I can't believe this company.

Starting point is 00:28:23 For the Frank Potter Lamborghini, because of that. Yeah. I stuff to see, I was like, wow, I can't believe this company. Frank bought a Lamborghini because of that. Yeah. That's a sell everything I had. No, no. People pleased by the coffee. And we were early, I think we were one of the first people to really call them out. A lot of people, if you've been a longtime listener,

Starting point is 00:28:38 you know that, but if you weren't a longtime, because now they get all kinds of shit, everybody's hating on them and talking about it, but I don't remember anybody else hating on him. Back then, they were the cool kids. They were on their way up and we were like, dude, I just found it really funny that they're like, this dude is like hopping on a helicopter.

Starting point is 00:28:54 He's like shaving, shaving on a helicopter. A close-up of him shaving himself, putting on this like crisp new shirt. And then he's like, yeah, you need some BCAA. I'm like, what the fuck? I'm looking at my shaker cup behind me. BCAAs have to do what you fucking hop in on

Starting point is 00:29:15 and the helicopter. Right? Right? It's gonna pass me this. Fuck when you look down and you see 100,000 people like you. Right? You basically go like what the dude

Starting point is 00:29:25 Hopping out of a Lambo and then you know So we were talking about this other day there's actually this is this is a company that's on the rise right now Are these companies that lease these let cars now for time periods like here one hour? You can have a Lamborghini is people are taking these Lamborghini is taking these doing photo shoots and stuff with it I get to get in that point where that business is on the rise that you can actually a Lamborghini, so people are taking these Lamborghinis, taking these doing photo shoots and stuff with it. Like, it's getting to that point where that business is on the rise, that you can actually make some decent money renting to people so they can look like you know what to be in honestly. Like, I've been reading some marketing books and I'm one of the books that I read.

Starting point is 00:29:58 There was a chapter called Faker till he make it. So I mean, they kind of basically, that's where it comes from. But I do think it's, I do think that think that it's starting to change because social media, you're starting to see now that it's a realism is more like we'll do a photo shoot with me getting out of my jedda. That's what we're going to do next, you know what I mean? Yeah, let's just kind of put it professional, you know? All professional looking though. I mean, coming out with my... I think in the long run, it's better. It's better just to be real.

Starting point is 00:30:24 Yeah, you know, that's what's gonna get you longevity. It's where you were saying you were saying that you said, we were the first ones on hating them. You're not hating, you're being a realist. Yeah. And a lot of people are like, you're just hating because it's like an easier word. But when people, when I call out people on social media,

Starting point is 00:30:38 they're like, you're a hate, I'm like, no, you're a realist. This guy did this, it's wrong and he's wrong. Yeah, and I remember when we said it, it wasn't like we just shit on the company, it's like dude, I got mad respect for the guy who did it. You know, he saw in a beautiful opportunity and was on top of Instagram faster than it was

Starting point is 00:30:53 literally built a business through Instagram. That is a million something dollar business plus, I mean, I think it was what, what was it, value that? Did you listen to his company? Way more than that. Yeah, yeah, I know what you're saying. He did really well, I think. Yeah, I don't remember Yeah, yeah, no, no, he did really well

Starting point is 00:31:05 I don't remember what it was, but I mean he's made a shit ton of money through Instagram And I find that very very fascinating that someone could do that and people can hate we can hate all we want as far as the Cheesyness of it in this nap, but I mean that's you got a brilliant I know how they did you know they actually own a lot of the Pages all the, the big pages. So they got in so early, it was so smart to get in early. He owns like shredded academy, bodybuilding, all those big ones that are got like 1.5, 3 million people and they're just pictures of shredded people, the whole thing.

Starting point is 00:31:39 It's owned by Shred, so then they to people to get on their market so I would pay $600 for them to post me on their page they're making money revenue that way and then in addition to that they're marketing themselves through their thing and then they build multiple pages up so they have like 10 of these and so a guy like me who might not know this comes in I okay I paid $600 for this page this page this page this page and it's really all the same people I'm advertising to. I don't know it because it's spread across. Look at that, bro. In 2012, is that 2012 that that was or 13?

Starting point is 00:32:13 13. In 10 months, they made the $3 million business shreds turned into. What does it say after the comma? He says. That's a good point. That's a good point. That's a good point. Yeah, that's a good reaction. He looks older than 28.

Starting point is 00:32:28 Yeah. Well, you know, he's not 28. He's got to be older. That's decent. We were valued at 100 million. Couple months ago. He says, he says me. He says, he says, he says, the strategy that you guys have for building your brand,

Starting point is 00:32:49 I really respect because you go to different, you go to different avenues, different sports, and you tend to find talent that isn't necessarily massive, but has some kind of a reason. It's the Red Bull approach, right? I mean, who was doing it before Red Bull? Do you know who did that first? I mean, they really were the first ones to do it.

Starting point is 00:33:08 I mean, is that what you're doing? You're trying to find like, okay, this person looks like they've got all this town, they're gonna grow. Let's get in now so we can kind of grow along with that. I mean, essentially, that's what you wanna get. Oh, you wanna. Smart business. Yeah.

Starting point is 00:33:21 I, we ask, I ask numbers all the time. Like, tell me something you're passionate about. So I can go look it up. It's hard to get stuff out of him. But I ask Frank, like, what do you like? So maybe Frank likes yoga. So then I'll, like, look into yoga. And I say, I found these yoga people.

Starting point is 00:33:35 I'm like, running, like, sometimes because you start focusing just on, like, little things after you get. So it's good to, like, and like ask even your team because even though I speak to Frank like every day like sometimes I don't know maybe he's interested in a gold carting. Yeah, I think it's like it's a little mixture of like somebody that might have a big following but we also have people that just have really nice pictures are really talented. And then our feed looks good. Like you saw that, some of the videos that we do on become the legend are the motivational videos.

Starting point is 00:34:15 And you see the clips on the athletes that we have. And you see the quality and you see the coolness about it. And then you're like, wow, yeah. So this is- What has been the greatest challenge for you guys right now? You see the quality and you see the coolness about it. And then you're like, wow, yeah. So it's this. What has been the greatest challenge for you guys right now? I think we're going through a process right now. And it's funny, as you get to a new level in the business, it comes on new challenges.

Starting point is 00:34:39 And right now, we're definitely in this place where it's like, there's so much that we want to accomplish and get done, and we just need more manpower, and it's almost time to, again, reinvest in that, and it's, again, dips into our pockets to do that, but if we want to scale this and grow it to the next level, these are the things that are necessary.

Starting point is 00:34:56 What are some of the growing pains that you guys are currently going through and that you've gone through before? Well, I think that e-commerce is just like a beast of its own. Like it's like Amazon and shit like that. Well, not really Amazon, because Amazon is like pretty much takes care of itself. Amazon's the easy one. Yeah, Amazon's is the easy one, but you know how do,

Starting point is 00:35:16 there's two things about like your website, like how do you drive traffic to your website, and then once you have traffic there, how do you retain it? Like, you know, you don't want people coming in and then just leaving and not coming back. So you got to like set the correct traps in place to retain those people or like offer them something that's attractive to them. And, you know, once you have them, then you have to cater to them and and and preserve them like with your let's say

Starting point is 00:35:46 You offer them a really cool subscription email, you know something that has like Some value some value So I mean right now I would say that our our single biggest asset is our customer list Yeah, you guys went into a lot of challenges in the beginning What are some hurdles that you had to overcome as you guys grew? Well, learning about that business. That was a big help.

Starting point is 00:36:10 Yeah, but there's small hurdles and even like the exporting stuff, some of the times it got so difficult like getting permits in the DR or getting permits. Just pure on-person. Yeah, and it's good. Yeah, logistics. it's good. It's good that we were three business partners

Starting point is 00:36:26 because at one point, I told Frank, like that's it, I don't wanna deal with more phone calls. Like, it's done, the project said, and then Frank would tell, no, come on, let's do it, I'll handle this. And the same thing when he goes doing it, he's like, the formula doesn't work, let's whatever, it's never gonna work.

Starting point is 00:36:41 Yeah, like I always had in my mind, like it was easy, everybody would be doing this. I'm just gonna, you know, just keep on trucking, keep on doing this fucking thing to get off the ground. And that's the way I approached it. How long did that take? When was the turning point where you're like, oh shit, this business is like about a year.

Starting point is 00:37:00 It took about a year to take off. Because before we took the business off, it's a little bit different than just having a US coffee business because we have to import the nitropics into the Dominican Republic and then we have to export. So in order for us to have like exemptions on taxes because we're exporters, we need to like file a lot of permits and stuff like that in the Dominican Republic. And, you know, we have to file, let's say, for each nitropic, we have to file something.

Starting point is 00:37:33 And, you know, we have to make yearly projections and, you know, have all these tables and charts and we have to submit all that and then have meetings with them. What a nightmare. Explain the business. There's a lot of red tape that goes into this. So it's a little bit different here in the States, I believe, if you have a coffee company, you just maybe buy the beans off a middleman or have someone export the beans to you and then they handle that nightmare and you just pay whatever you have to do at the port or

Starting point is 00:38:04 maybe you could do, like, door-to-door delivery. Have you ever thought about growing the coffee in the DR and then bringing it to the US and then doing the neutropos and everything here? Well, it's too much expensive. Oh, really? It's like the manpower over there.

Starting point is 00:38:18 Oh, I see. It's plus, you know, we really like contributing to the form community. Those guys are so happy that we're there and when we go there, all the locals, we have a charity over there with the owners of the coffee farm. So we contribute to the school children

Starting point is 00:38:39 and we had Gigi Mufu go there in December and it was really cool. It was fun. We had a full blowufu go there in December and it was really cool. It was fun You know, we had like a full blowout event with like a like a buffet We had we dressed up as elves like fucking fools. Did you move who came out as Santa Claus? Jacked Santa ladies were all the mom's like kick-toster kids and a side and started rubbing up You know dude he's such a you know, dude, he's such a you know, what a perfect guy to do that would he's just like that. Oh, yeah, just like just like his Instagram No, he's a funny guy. He is you know people I he's been he was one of our favorite

Starting point is 00:39:12 Guests to get a chance to get like to know he's such a smart guy to such a smart guy Well, I don't think a lot of people realize how smart he is because he was a 19 bro bro. He is a build computer I know he's He's a nerd. He's a very, very bright man. And when you get the talk to him off air and like really dive into his mind and like what he's trying to do and he got he learns fast. Talk about not judging a book by its cover. Yeah.

Starting point is 00:39:37 You know what? So I and you guys found him early. Way early. He had 3000 followers. 3000 followers. 3000? Yeah. Holy shit. That's a testament to your guys' ability. And I'm, I'm, you guys found us way small. We were,

Starting point is 00:39:51 when you, when you signed on with us, that was we really early. I mean, we're, God, probably five times the downloads now, compared to when you guys signed up with us. I think that's, I mean, which also we have this incredible deep loyalty to you guys because of that because I think that is so cool. Well, at that time, especially, I mean, we nobody wanted to touch us. We're hard to, we're hard to sponsor. Guys were so controversial. Yeah, I'm like, yes. Yeah. I love these guys. Yeah. How much do you feel like we've told you out right time? Because you've been, you've been listening since almost day. I mean, yeah, you guys are pussy's now Tell these motherfuckers. Yeah, I see you got me done

Starting point is 00:40:30 He's censoring you guys tell right? I spread your wings and fly How how many honest episodes do you think you've listened to? He's all 10 Because I know he's listen to a lot. I know it's not five. I know he's listened to a lot. I know it's not five. I know. Six. I don't know. Maybe like 40. That's awesome.

Starting point is 00:40:53 I like when you guys talk about your daily lives, like the your relationships with your wise and kids. You know, I got a great opportunity from, so my buddy, Brendan Abedagio, is he was on Fox, Fox One Sports. And so he was connected to the producer of Fox. And Fox actually owns like 40 different podcasts. And at this time, they owned Fighter in the Kid. And I got a chance to actually talk to him on the phone

Starting point is 00:41:20 because, you know, and this was early on in my pump. So, oh, yeah, you know, of course, I knew the, the reality of like Fox picking us up, like we just started, you know, so this was early on in my pump. So, you know, of course, I knew the reality of like, Fox picking us up, like we just started, you know, so I'm like, okay, they're not gonna pick us. Indeed down inside, I'm gonna swing for the fact. I hope I strike it with this guy so much, but that didn't happen, but what did happen was I had a great conversation with him,

Starting point is 00:41:38 and he gave me a lot of good tips. And one of the things that he attributes to fighting the kid's success is their ability to story tell and to share their personal lives. And that was when we put that well, we, we naturally did it kind of right out the gates, but that was something that we, we try and make a conscious effort to do more of that, especially these two guys. I'm always trying to push them in the direction of sharing their, their stories with their kids, because I feel like I being a guy who's not a father,

Starting point is 00:42:05 there's so much that I've learned listening to them that's made me go like, oh shit, I would handle that differently. I'm glad I heard that. I'm glad I heard that dialogue. And if I feel that way, there's got to be fucking thousands of other people. So, of course.

Starting point is 00:42:17 I definitely think that I wish you got a lot of point of views here. You're a dad, right? How old are your kids? A two-year-old. Oh, man. No sleep. Are they terrorizer? Yeah, he's a little shit. You're a dad, right? How old are your kids? Two-year-old. Oh man, no sleep. Are they terrorizer?

Starting point is 00:42:27 Yeah, he's a little shit. He does pull-ups. Frank's doing him pull-ups and improving his grip strength. All right. Well, two-year-olds are very energetic when you give him coffee. You know what I mean? Yeah. I think you know how he has one or two cups a day only, right?

Starting point is 00:42:43 Yeah, just you limited to Yeah, 300 milligrams a day somebody's pissed right now So yeah, he's he likes dipping his finger into my coffee. Yeah, yeah, but he like I don't even notice like sometimes I'll just put the coffee on the coffee table He'll come over and I'm like watching TV and he'll just dip his hand in there and start drinking the coffee. Oh no watching TV and he'll just dip his hand in there and start drinking the coffee. Oh, no. Take that for a stop at. Do you, how many different areas are you guys into, and what I mean by that is I know

Starting point is 00:43:13 you guys have athletes in MMA, obviously podcasting. Oh my God. Do they have drone racing? They've got for you. You were just telling me yesterday about, or maybe this morning that you guys work with in the gaming world, like video gaming world. Yeah, we've got into that. We've been trying to get into that.

Starting point is 00:43:35 We actually work with a guy that we sponsor him. He's the league announcer. So he does the play by play. He used to be like a professional call a duty player. And so we've been working with him for a while. He's out in the UK. He's really good. His hashtag is follow DK.

Starting point is 00:43:54 I'm not really a big gamer, so few handsles that. Unless you consider. Unless you consider a poor game. So are you, are you the drone guy too? Yeah. That was early, you were on that early to my but my two best friends that Grow with our our so geeked out on drone racing right now and it's hilarious because Two years ago. I think it was two years ago right when you when you picked them up

Starting point is 00:44:17 And that was the first I'd ever really seen it. I never heard of it and each year the drones are getting fast Oh, it's crazy now and. It's on ESPN now. Yeah. It's like the spectators. If you want, you put on the goggles, you'll say you're spectator, you want to follow drone one or drone two or drone three. And I think that's what's cool. And I think it's going to be the. It's really, I think you guys are fucking visionaries. I think you're 100% right. No, it's so much sense. It's so, so check this out. My, my girls could so Katrina's company just now hired Three full-time employees that all they do is fly drones three pilots and then they call them pilots So they're there's the construction company Yeah, it's a construction company and they have now have high

Starting point is 00:44:55 It's a position in the company that did not exist one year not even fucking six months ago It's now a position enough to where they're hiring three people that this is their their new job now to do that So you gotta know that these guys are gonna get contracts. I mean, I'm in construction and before what you used to, like back way back in the day when my dad first started his construction company,

Starting point is 00:45:14 he used to hire someone in a helicopter. And that was so expensive. So now everybody, if you have a construction website, you wanna put all the developments from that type of angle, from a drone angle. So you need to hire someone, everybody that's doing a building pretty much. So when I see stuff like that,

Starting point is 00:45:35 and then you see something like drone racing, which will become the pros of doing fine drones can do anything in any condition. You gotta know that's their fallback plan, right? You as a kid, you get to have fun, build these cool ass drones, make some money through sponsorships and shit, and then your pivot is the possibility of you actually working for a large company doing this.

Starting point is 00:45:54 That's the future. And you gotta know that, and you see now, when you go to like the Spartan race and some of these big events, all you see is these drones all over the place shooting all different angles. I mean, you're gonna see more and more of that so brilliant that you were on top of that man I mean the drone shots are just so epic. They make they make whatever video you're doing just feel epic

Starting point is 00:46:12 Yeah, it's it's on the list for us as far as the new toys We just you know we just picked up but did you boys see the the webinar dogs? What was it Doug? All what's it? Slinges studio sling studio. This is what it is. Oh man. Yeah, like one man can do the job of like four camera men and you know, what's somebody that's making this thing? Yeah, so it connects to your iPhone, it connects to GoPro, connects to the DSLRs, like you could connect it to anything, you could have six different cameras, different types

Starting point is 00:46:37 of cameras, all Bluetooth together, Doug's controlling it all through his iPad. It's pretty awesome. Yeah, that's true. It's cool. So how did you guys, so you got, you have Chris with you? How did you guys end up meeting up with Chris and I see you guys traveling together? Chris actually wrote, um, wrote to my email, not Chris's buddy Kevin wrote to my email. My email, my manager, my business manager. Yeah, and I, I said, I said to Theo, yeah, it makes sense and I want to scrap with him.

Starting point is 00:47:01 So, yeah, I want to fight him. So here we are. So it's awesome So you're right from the beginning, huh? Yeah, so talk about that. So talk about that. So that's legit, you guys should know. Well, Chris, your guy reached out to him. Was that because you told him to or he was looking for good matches for you how that happened?

Starting point is 00:47:16 He knew that I loved coffee. And I think that he saw you guys and so that you guys were entrepreneurs and had a sharp eye and were cool and all your pages and feet is awesome. So I think that was kind of like he saw synergy there. And Frank like to like beat up on you ambassadors, so he's like get this guy up. He's like I look good. It'll validate me. It's not you're not gonna be able to beat up on him like the gamers.

Starting point is 00:47:42 Yeah. It's not the same. It's not the same with those. Yeah, the both. You probably worked your way up here with Acid or Lionel. I've been training though. I'm assuming Chris is tougher than the World of Warcraft kid. Yeah.

Starting point is 00:47:55 So Chris, you got quite a pedigree in boxing and in kick boxing. What do you think about this upcoming fight that's coming up here, dude, with McGregor and Mayweather? I mean, it's everyone asked me, and I'd really give this simple answer. They're boxing, so the boxer's gonna win. Yeah. You know, so I think it's gonna be really tough for McGregor to transition. And from my experience, I've worked with a ton of M-Megas in my own sparring, my own training, and I literally came from an MMA gym. It's just the pace is gonna be so difficult

Starting point is 00:48:26 for a McGregor deal with. So he's gonna get schooled. I think so. Well, you and I were talking at dinner and I thought was, you said that what I see is like, we said four rounds, you said anybody has two rounds, right, so maybe he gets to six and he can hang there and by that time he'll wear him down.

Starting point is 00:48:42 And I told you that the line is seven or seven and a half. So I said five or six rounds. I think that McGregor is big enough strong enough that he'll be in there for a little bit. And they said he's got a couple rounds in him. But I think the pace is going to catch up pretty quick. And Floyd's really, that's one thing. Floyd is going to, well, the best thing he's good at

Starting point is 00:48:58 is really being smart and seeing his opponent and analyzing at the moment. And he's always seeing where a guy is, seeing where he's hurt, where he's at a breath, how he's breathing. He literally analyzes everything that's happening in the ring. That's what I mean, what he's known for. He goes that those first one to two rounds,

Starting point is 00:49:13 every May weather fight you'll watch is kind of slow paced. And you can see he's filling out the guys rhythm and... It's going to be like, he'll even lose rounds. I could see him losing around to McGregor. And the first... That's why you keep his two rounds like we're doing. And to two rounds like you're doing two rounds that's all I need that's that's that's hilarious are you guys all watching the fight together or what? No that's August 26th I'll probably be back in

Starting point is 00:49:36 the years I'll be back over I see I said last night and Chris agreed with me that I think I think McGregor is just gonna disqualify himself yeah I think he's gonna start getting his ass kicked. He's gonna throw like a kick or do some like a legal move. That's like the first thing I thought was gonna happen in terms of how the fight is gonna end. And I don't think it's gonna go to the distance. I'm like, no, I think that once my record realizes

Starting point is 00:49:54 that he can't hang, he's gonna try and make it really, really rough. And I think the refs are gonna be ready for that. So. And then that'll be a wonderful set up for a part two or something like that. Oh, I think it's a great call. But I think people that are, I think the fact that they have allowed all the hype to

Starting point is 00:50:10 actually get in everybody's head that the McGregor actually has a chance to. It's brilliant. That's what boxing promoting is though. That's how it's always been. You try and make, you should bring both things up, make people believe that the undertone can win. And it's funny that I totally feel like I can see this being could be a really boring fight to be honest with you. And I still have got to watch it. I still just because honestly, I hate all of it. I hate that.

Starting point is 00:50:33 I hate everything's going on this motion that what it's doing for you know, because you're a boxer. Exactly. So you get this guy who's never fought before and he's going to chance to fight a like literally a living legend. One of the best fighters best fighter of our generation where guys like me have been dreaming of fighting guys like this for our whole lives. You know, and this guy literally is, this has been a two-year campaign. Don't you have like a big match that's going to happen right around that time that like nobody's talking about? Triple G, right?

Starting point is 00:50:56 Is it in Kano? Which is an awesome fight between two absolute studs in the sport. Like, you have some of the, two of the biggest names in the sport, and it's being overshadowed by this side show. Right. You actually have a pretty, I'm surprised because even at dinner you didn't say anything. I expected meeting somebody of your caliber that is exactly that would be almost pissed about that because like you said that's, that could be your pay day.

Starting point is 00:51:17 It should be your pay. You've put the work in if you definitely have a better chance than my goal when I had the packout. If I be packout we were going for Mayweather next fight and that's who actually packout fought after he defeated me he went right on what mayway the very next fight. Oh I did know that. That was literally the semi-finals for the Mayweather.

Starting point is 00:51:35 Oh my God. Yeah. So that was I'm so now like seeing this is like fuck. Now lock me through what that was like getting ready for someone like pack it was pack it was yeah fuck it. Oh yeah. That's like another living legend. I've been saying this to about the McGregor Mayweather fight. Now lock me through what that was like getting ready for someone like Pacquiao's Pacquiao is fucking the real deal. Another living legend. I've been saying this to about the McGregor Mayweather fight.

Starting point is 00:51:49 I'm like McGregor picked, I mean obviously he's the bigger, bigger guy, but if he fought Pacquiao, totally different situation. Like he's got a really good chance getting really fucking hurt with Pacquiao. Pacquiao's an offensive machine, Mayweather's not so much. You know, so stylistically. And he looks like he's been hitting the Mexican supplements. Oh, it's Pacquiao getting jagged right now. not so much. You know, so stylistically. And he looks like he's been hitting the Mexican supplements. Oh, it's Pacquiao getting jagged right now.

Starting point is 00:52:07 I mean, that's been, they've been saying that for years, but yeah, so back to your question and I'm about, you know, how did that come about? You know, I, basically with boxing, especially when you're coming from where I came from, which is basically a homegrown grassroots kind of campaign to get to where I got, you just got to beat a bunch of people you're not supposed to beat. You know, and I was an underdog for, you know, a much of my higher level career, and I just kept winning.

Starting point is 00:52:29 You know, I ended up beating Ruslan Pravantnikov in a fight that I was, I believe the odds opened up at 14 to one. Oh shit. It closed much closer. I think it was finally like six or seven to one. I don't people that won a lot of money on my fight that night.

Starting point is 00:52:42 And a testament to your will. And in the first round, you hit you with a really on my fight that night and a testament and testament to your will in the first round He hit you with a really big shot that have you seen this orbital bone? Have you seen his Instagram? I saw that picture. Yeah, pretty much had a purple grapefruit on my eye for most of the fight But yeah, he gave me what a left hook in the first round and literally people this is what people don't realize Think the public like how dangerous punches really are I came with one punch in the first minute of the fight It broke my orbital in three places, my nose and two, and my eye was shut.

Starting point is 00:53:08 Shut, one punch, literally one single punch. People don't understand how good we are at punching. You know, it's what we do. So it's really dangerous. Yeah, it's a soul. And that was four months before his Pac-Yo fight. Yeah, that's another thing. I think busted eye. So we were talking about that last night. They. Yeah, that's another thing. Busted eye.

Starting point is 00:53:25 So we were talking about that last night. They're like, that's not enough time for that heal. I'm like, no, it's not. But, you know, like, what are you gonna do? You're gonna turn into a pack-out fight? You take the opportunity when you can't. You still fighting, right? Absolutely.

Starting point is 00:53:35 Yeah, we're looking to come back in December. Oh, I thought something tomorrow. He's fighting Frank. Yeah. I'm gonna be his tune up. Well, I want to talk a little bit about. I want to talk a little bit about your journey into becoming a pro. What that was like. I mean, what inspired you to talk a little bit about Chris. I want to talk a little bit about your journey into becoming a pro

Starting point is 00:53:45 What that was like I mean what inspired you to be a fighter and then what was that like trying to fight your way all the way To becoming a professional athlete like yeah, so that's that's a great great question I um I literally played every sport you can think of you know I I we talked about swimming earlier I swam I played baseball I played football I swam. I played baseball. I played football. I literally played everything. I played baseball. The whole team aspect for me didn't fit. It didn't make sense for me. Even as a child, I was like, if I had a bad game and we won, it kind of felt empty. And if I played really well in the loss, I was pissed.

Starting point is 00:54:17 I'm like, this is, I don't know. This team thing doesn't really make sense for me. Swimming was cool because it was more individual. But at the same time, I wanted the punch people. I wanted the fight. I grew up like my I had older brother and he's you know he's been a big part of my life and kind of my upbringing too and He's just make me fight kids all the time like oh my god Beauty I be at his baseball games and he'd be like yeah, my brother couldn't my brother couldn't run fast in your brother And I'd be like a look at him like kids two years old. I mean three feet tall of them. I don't think I alright All right, then we'd race and I'd lose you see it but my brother kick your brothers ass

Starting point is 00:54:49 Oh god, and I'm like again, I don't think I can And we do it we be in a ring of older guys and I'd be literally like like scrapping scrapping kids You know, did you have any technique back there not back then? Not a long just you know Just winging punches. It's like, I'm looking at like, why are you doing this to me? At one point did you realize you liked it though? Did you go through a phase where you're like, kind of enjoying this?

Starting point is 00:55:12 Cause I'm assuming after enough street fights, after you've been beat up a few times, you actually get pretty fucking good at it. You know what it is? I was fighting so many people that are older than me and my brother used to kick my ass so much. I was just, I wasn't afraid of anybody my age or anyone even somewhat around me.

Starting point is 00:55:25 And other people kind of noticed that. Like, yeah, he's not worried about these fights anymore. Like, this is kind of cool to watch him go. And then I got into martial arts and then I like didn't ever look back. I think I was eight or nine years old and I started training martial arts. What'd you start with?

Starting point is 00:55:38 Chinese Kempo. Oh, sure. Yes, that's where I started. And we had a few, my sense a Robert Morrow He his father was a former boxer so there was a lot of boxing involved in how he did his his his training and And his style so when we sparred we sparred like full contact with boxing gloves on and you know like It was this is kind of before the advent of of of MMA and we kind of brought a lot of that kind of all around fighting involved I had a similar background I'm a black belt in Billy Blanks' title.

Starting point is 00:56:08 Billy Blanks. You know, Billy Blanks could fight his ass off too. Like he was one of those guys that I looked up to as a kid because he was a legit professional kickboxer. Oh, he's a flated when he saw him on the infomercials. No, I was like, good for you to get the money back. Yeah, right. The money in paper. The money is probably going to make a lot of money in front. The money in back then. I mean, no, not a lot of money in part. I'm writing back then. I'm not at all. Talk about what that's like too, coming up financially through the ranks because I'm assuming

Starting point is 00:56:31 for a boxer, it doesn't really get decent financially until you get up to the professional level. So I love kickboxing and I didn't leave it because I didn't like it. I left it because there was no money. I won two world titles. I was undefeated. Two different way classes, two organizations. I fought some of the, I fought guys from literally

Starting point is 00:56:46 all over the world in kickboxing. My biggest payday was like four grand. Oh wow, it's a world champion. Two time world champion in the field. I'm a fucking bullshit, is that it? Just wasn't very popular and it was also, again, that's when MMA was really picking up, so kickboxing got really kind of shut out.

Starting point is 00:57:03 People were boxing fans, people were MMA fans. Kickboxing has stuck in the middle. All right, you guys are so crazy. Because kickboxing is so like, yeah, it's so entertaining and crazy. It doesn't, why is it not called on? It doesn't have a pedigree in America like boxing does. If you go, like I remember, if you go to like for example in Japan, right?

Starting point is 00:57:20 And you watch MMA in Japan, the crowd doesn't boo when people hit the ground, like they do in America. They respect it. Because Japan has a judo, you know, pedigree, a grappling pedigree, also they understand it. And here in the US, we don't, it's boxing. So, you know, it's just different.

Starting point is 00:57:37 Ooh, yeah, stand them up, you're fag. Yeah, exactly. You would say, you would say, you would say. And that's just it. And so in the US, I mean, it's you, the box. And now MMA is starting to grow. So that's the other thing too. So I always find it, you know, when I first started watching,

Starting point is 00:57:54 I was a big boxing fan as a kid. And then when UFC started, we were huge fans. And, you know, I remember I'd have friends that did martial arts, like the traditional martial arts. And I'd tell them, like, man, you get your butt kicked by a boxer who's only been doing it for a year or two or whatever, and then I remember in school, there was this kid who did a little bit of boxing,

Starting point is 00:58:13 and then there was this other kid that was a black belt, like Taekwondo, and the kid who was a boxer, we had them fight to see who would be, and the kid, I mean, kicked a shit out of them. And I don't think people realize just how, how effective of a fighter you can be if you practice fighting and how ineffective of a fighter you are if you never practice fighting. Like you can throw all the punches and kicks

Starting point is 00:58:33 to those, but if you never hit or hit anybody, you're not doing that. So Chris, how did you not go, I mean, I would think someone with your pedigree would highly consider MMA, like go in that direction, like what made you go the boxing direction instead of the MMA direction? Yeah, so this is really the way that I put it.

Starting point is 00:58:48 I grew up watching boxers, and I'm watching my grandfather, my grandfather's from Argentina, and boxing is big down there. And he used to talk about these guys, like they were like gods among men. So I grew up idolizing boxers. There wasn't even MMA when I was a kid.

Starting point is 00:59:04 So I don't have that memory of looking up to Randy Gertor. Because when Randy Gertor was popular, I was already boxing, already training like that. So even now, people are like, what about boxing? I don't have a passion for MMA. I don't have a passion for that sport. And these sports are so dangerous that if I don't have a passion for it, I can't balance out the risk of reward for that to make that jump. It's funny you should say that, Sal, because you know, when I look myself in the mirror, I go, you know, with great power comes great responsibility.

Starting point is 00:59:34 You know, whenever I'm going to go like that. You sit too asshole. Concerts or nightclubs or bars. You know, I just can't be throwing these answers. Or cruises. When you're about to pop up in that pot. That's not too proud of that. Wait, wait, wait, wait, what?

Starting point is 00:59:53 Sounds like a story. Sounds like there's a story involved there. Who was this? Dude, I don't want to talk about this. Was this recent trip? I don't encourage fighting. He can't say that on air. He'll get it.

Starting point is 01:00:02 I don't encourage fighting. Don't worry, Doug, Doug, and it's all this stuff, bud. Doug's just... I don't encourage fighting, but yeah, I got into a little scrap about six years ago on a cruise ship. I mean, it was on a 31st of December, New Year's was I mean, come on. And I was with all my cousins, my little cousins, and we had these four dudes just passing by us and yelling racial slurs at us, like freaking beeners. Oh, well. You're wet backs, I'm like, dude, I'm not even fucking Mexican. You asshole. It's so me correct for you, motherfucker.

Starting point is 01:00:42 Yes, that's what I say to people, I didn't even say it, it's salt me, right? You dick. And then my little cousin goes to the bathroom and I see that they ambush him and they like grab him by the throat. He's like screaming, Frankie, Frankie. And I stand up and I like brush over there and the dude that was holding him down,

Starting point is 01:00:59 he's like, fuck you, what are you gonna do? And I just punched him right in the face. And I, I'm punched him right in the face. And I, I'm in a guillotine. I got the other dude and, and, yeah. So you punched one dude, guillotine, the other motherfucker? Yeah, I did it. Yeah, nobody caught this on video.

Starting point is 01:01:15 I did it. I did it. I did it. That was a problem. Never went viral. I had a triangle choke on him, but, yeah. I don't encourage anybody from, I don't know, no fighting man

Starting point is 01:01:25 It was it was it was really expensive for me too because the guy sued me for assault Oh, I had to go to jail for like four days holy shit. What are you my amy-dade? He caught me shot out to my homies and Miami-Dade correctional Still doing shot out to Dante and Nicarong Still doing shot-out to Dante and Nicarong. It's all done. That's it. Four days? Yeah.

Starting point is 01:01:48 Four days because it was like, you did a real hard time. I did a hard time. When I went to, when they got me in the system, I had to go through immigration and they didn't, they just put me in there without going through immigration. And the immigration offices were closed. So they, they waited till they opened, yeah. They had to wait till till it was a long weekend

Starting point is 01:02:05 Yeah, it was like everybody was on vacation. Oh, you're so big. Yeah, they they threw me in there like Saturday morning And they put in my request on Monday and then got me out on Tuesday afternoon. What was the lawsuit? What was he trying to suit assault assault and bad? We knocked that is to yeah, yeah, it's a permanent damage Oh you when you permanent do some permanent. This was six years You know, perfect teeth don't go back. Yeah, you knocked this teeth out. Yeah, that was a small detail you left out Yeah, like if I tells you a story and I punch somewhere you're never a good storyteller if I tell someone I'm definitely gonna let you know if I like I said I'm not proud of it And you made that point already you can it's funny because when I punched the dude okay now that we're you know

Starting point is 01:02:43 Storytime It's funny because when I punched the dude, okay, now that we're, you know, storytelling, the elevator shaft was right behind him and it had a sensor and when it senses people, it opens, right? And this guy went in there and when it senses people inside it closes, so it closes. Yeah, I punched him in, I punched him inside the elevator shaft and then it closed. And then it was really funny. Yeah, like a movie. Yeah, it's like a movie. So like when the scrap was over, the elevator shaft opens back up and he comes crawling out like the walking dead and his mouth was like full of blood.

Starting point is 01:03:13 He looks like a bomb. He's finished teeth out. Where's teeth out? Did his teeth stay on that floor and he went down? No, no, he said. No. So Frank called me. He called me on the third day. He called me from jail from jail and he's I'm gonna let him explain this and he's like

Starting point is 01:03:29 Man I even had to do a three-way here No That sounds like somebody fucked me. Yeah, they were the one doing the flissins. There was no fucking going on. Yeah, there was no fucking going on. Sure. You know, my ass is still virgin. He meant a three-way call.

Starting point is 01:03:55 Oh, oh. When he called me, he didn't tell me that. I'm like a three-way and then he explained like, but I explained that three-way call. That's the good story. Yeah, I mean, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, money in their accounts. I guess they're like expensive phone calls. I didn't see how much they were but I I used to be doing phone calls like calling my my uncle collect You know, so yeah like three times a day and like after after the four Yeah, and I'm like nobody's using phones here And everybody's like I bawling me. I'm like chatty Kathy on the phone

Starting point is 01:04:43 And then like yeah, this fucking wonder, like, is I following me? And I know that he's got something going on in this head, like, just looking at me. And he decides to man up and like, roll up on me. And he's like, yeah, a white boy, let me get a three way. I'm like, what?

Starting point is 01:04:59 He's like, yeah, tell whoever's on the other line to get my number on the call. I'm like, uh, uh, uh, mom, can you put Uncle Junior on the phone? Uh, one of my friends in here wants to make a phone call. And then she puts, you know, obviously I'm not going to tell my mom that one of the fucking inmates wants to do a freaking phone call. So I'm like, I tell my uncle, okay, uh, dial 555-33, whatever. So he dials up this, this chick, right?

Starting point is 01:05:24 And um, he goes okay Darnel's on the phone for you, right? He's like give me a phone So I pass him the phone and this guy just fucking goes off on his girl like you haven't put money on my account bitch blah I need to pay my bills Dude and he just fucking goes and my uncle's listening to all this and you're standing Fucking bitch blah blah blah blah blah blah blah and I'm like just standing like just picturing my uncle's listening to all this shit. And you're standing there. Oh my God. He's a fucking bitch. Blah, blah, blah, blah, blah, blah. And I'm like just standing, like just picturing my uncle

Starting point is 01:05:48 just like, hmm. Oh, see. This is just, this is just, he's our environment. He's our Frankie space. Yeah, Frankie's friends, right? And then when he's done, he passes a phone. He doesn't even say thank you.

Starting point is 01:05:59 He passes a phone to me. And I go, Uncle Junior, can you please not tell my parents that this just chap, this just, he's a very nice guy in here. He's a very nice young lad. Okay, so I didn't make any more phone calls after that. How much is it phone calls? Did you see later on or what? No, no, my uncle never told me how much they were, but I mean, they weren't that long phone calls, but I stopped making calls after that. That's hilarious. That's hilarious.

Starting point is 01:06:27 I can't, I can't. Did the guy win the suit? Did you get nailed for it? I mean, did I what? Did you got sued? Yeah, yeah, yeah. I settled. This was before, this was six years ago.

Starting point is 01:06:38 Yeah, this was before. Oh, good. Before. Yeah, so I also had my baloney sanders stolen from me. That's the true This one, yeah, I was I was I was sipping on like my son kiss And this this dude just takes my baloney sandwich In jail, did he ask for it?

Starting point is 01:06:53 Yeah, legit he didn't he literally just grabbed your book He didn't say he grabbed my baloney sandwich and he's looking at me eating my sandwich And I'm like looking at my cat And he's like, what? What you doing, boy? Yeah, I'm looking at me eating my sandwich. And I'm like looking at my cat. And he's like, what, you gonna eat your white boy? Yeah. I'm like, nah. I wasn't hungry. Yeah, I'm not even hungry.

Starting point is 01:07:12 I had to eat in like two days. I'm not even hungry. I lost like five pounds, bro. You're like shit. The food is shit in there. Where you're like, no, I'm paleo. Yeah. And like, I broke my, I fractured my knuckle.

Starting point is 01:07:24 So I had like a crazy fever in there. Yeah, and like I broke my, I fractured my knuckles so I had like a crazy fever in there. Cause you know, there's a lot of bacteria in your mouth. So I guess when I like punched the dude in the mouth, like I had some bacteria, so my hand was full of pus. What? It was just like, yeah, this story keeps getting worse and worse.

Starting point is 01:07:40 I don't know. You were, you might be worse than Justin at telling stories. You like, Bill, like he tells like like oh no big deal. I was in jail That's my life then we move on then we go back like oh this happened this happened Third time I'm like this story this new new I'm like peppering in new developments really important these Yeah, like the best part to the store. Yeah people's teeth

Starting point is 01:08:02 Character building event turned you into the man you are today. Yeah, so you know right after I got fucked I got released We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that.

Starting point is 01:08:12 We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that.

Starting point is 01:08:20 We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. We can't do that. learned that part of the business. Was that something that you already, one of you already knew or did you have to go out? Did you hire someone or did you learn all yourself? We went to one point, it was just basically learning trials. Try on error. Then we hired someone which I would suggest anybody. Because that whole SEO world and those like Google search and Google ads, it's a whole other world.

Starting point is 01:08:41 Well, yeah, more like the social media, we hired someone like getting the traffic into our website, but like a retaining traffic, we're handling that ourselves. Our partner, CFO numbers is really good at web design and stuff like that. So he seems seamlessly like integrates all these apps and you know with like the pop-ups, the mailing list. I love his nickname numbers. Yeah, so great. Love's numbers.

Starting point is 01:09:07 He gets off on numbers. What are you guys' nicknames? You guys have nicknames? Just Frankie and Theo. Okay. We just tell numbers like, okay, we want this on a website and he'll just go to town and do it. We need a number.

Starting point is 01:09:19 I so I imagine he's doing all the split testing and comparing all the stuff. Yeah, yeah, yeah. So we don't have to worry about that at all. Do you feed him below any sandwiches? Like slide him under the bed. Get back to work. Yeah, yeah.

Starting point is 01:09:30 He does, what's that excited he does? He does, uh, some of that cardio yoga shit. No, it's this guy, Sean T, there's 20. He's 20, there's Sean T. Oh my god. He does that in his living room. And he like swears, swears. We're gonna send you a send him to the lab. Swears. He's like, I'm getting cut.

Starting point is 01:09:46 I'm getting cut. I'm like, no, you're not. He has that saying also, man, if he was, he has the shunt. And finally, the people that do that have like a good taste. So Alex, I know you're going to be listening. Your workout sucks. You know what's funny is, so we're

Starting point is 01:10:00 hiring a company right now, Rhino Digital Media that's going to be doing all this side of our business for us, and that they use him as an example, as like one of the better like internet marketers in our fitness world, like Shanty gets to everybody them, and then what's the other one that you keep talking about? Tony Horton. Tony Horton. Tony Horton, you know, that's the P90 extra. Yeah, yeah.

Starting point is 01:10:22 Like, I mean, that's, it's crazy what a monster that is now. I mean it's we hired like three different companies and it upfired all of them trying to find because what was tough for us which I was a snake oil people in the marketing. Yeah because everybody knows they need help with it right that it's a big piece of the business and then getting somebody who can actually deliver our message and it's tough. In an authentic way, something that jives with us, it can't just be... So, at least on my side, we were collaborating with Quest Nutrition on some social media stuff,

Starting point is 01:10:54 like giveaways and stuff like that. And I got to wrapping with one of the executives over there. And it was really eye-opening because she told me that one of her biggest assets were her email list. And that was like, whoa, that was like really eye-opening to me. I'm like, dude, we need to really pay attention to this. Like, you know, that can 10X, 15X your business,

Starting point is 01:11:19 just growing your email list. Well, we were talking to somebody, and I don't want to say it is, but we were talking to somebody who's in the marketing world or whatever has an email list that's massive like half a million people like 500,000 people. Yeah, and they were telling us that it's worth like a hundred million dollars. That is 150 million just that list alone. I mean, it's absolutely incredible how important that is for you know, new more I guess a new business right because it's all it's all eventually going to be that way. Yeah, because I mean that email is like people that are really interested in you.

Starting point is 01:11:51 It's not just random people. It's not like random people. Well, we're some of the things, so do you cut in your head, remember about where you were as far as how many emails you had, and then what did you start to do to really increase that, and is it doubled since then, or is it like well? We're doing it now. We just started focusing after Frank had that conversation. We brought it up in a meeting so we're focusing on our email list and we have special subscribers get special offers.

Starting point is 01:12:17 Our email list was growing. It grew pretty fast from us just, you know, from our Instagram. And it was pretty much like, it happened kind of organically. We didn't, I mean, we didn't implement any, let's say, what they call traps, you know, anything on the website. We had like a basic, just a basic subscribe thing, but, you know, it had no... For the newsletter.

Starting point is 01:12:43 For the newsletter, but I mean, we weren't pushing and we weren't even like nurturing to it. We didn't have like our newsletter now, how's like valuable stuff. Yeah, I like funny and fun. I like what you guys said. I like what you guys said. So, just some value to it.

Starting point is 01:12:58 That's good. Yeah, and that's important. So, what do you guys are, you guys have more than just coffee now, you guys have other products. Let's talk about that a little bit, and maybe what you're doing moving ahead. What do you guys look to do? We're launching now, Holbeans, coconut oil, and...

Starting point is 01:13:18 We had the seed stack, like a kind of... Yeah, the seed stack just came out about two months ago. That's been a game changer. Which I love in my... That stuff in my changer. Which Adam loves in my whole life. Which Adam loves. If you would ever fucking share it with us. That thing is like, Adam what? Bro, you send, you guys, by the way,

Starting point is 01:13:33 you guys send your care packages to him. He eats all that shit and we don't get to taste any of it. So we're, okay, we're exchanging information after this because Adam is a hogger. Because Adam's gonna use it though though, that's how I justify. I will use the shit out of seeds. I'll put seeds on everything. You don't get to pick a choose.

Starting point is 01:13:50 You don't get to use all the products or you get to sacrifice all of them. I use all of them. That pretty much changed my life, man. Like my digestive... You got good poops now? Oh my God. Dude, I mean, you know when you have like a high protein diet,

Starting point is 01:14:05 which most people as large as me tend to do. You're massive. You know, sometimes we have little log jams. Shit, you need silky shit. Don't look that up. So all the, so all the, can we have the seeds? We have the cacao, we have the coffee. We have the coffee is in the, the jujee, we have the seeds, we have the cacao, we have the coffee. We have the coffee isn't the jujee,

Starting point is 01:14:27 we have the cakeups, we're developing the Nespresso pods. Yeah, we get a lot of requests for Nespresso pods for Australia and Europe, they don't use cakeups over there. And the nut butter, the sea almond butter, which should be out, what is the January time? What are sea almonds? That's different than almonds. They're it's grown by the sea. Yeah, they're grown by the sea. They're also

Starting point is 01:14:49 known as tropical almonds. They're hard to harvest because the the outer part of it like the nut itself, it's really soft. So the seed inside crushes really easy and it's really thin. But we found we found the way to back home, we found a way to do it and we roast it and we grind it up, Frank developed the formula which he mixes in with our coconut oil, which will also be coming out. So it comes out really creamy.

Starting point is 01:15:18 Super creamy. And it's like it's a little bit more salty. It has a little bit more flavor. Yeah. Just because it's like you know living next to the sea You know that that environment. Yeah, launch dates yet. Do we know how close are we? Maybe like January. Okay. Yeah, we don't want to just like throw products to you know, we have to you know We have to do it right. Mm-hmm. So the coconut oil should be It's it left the country last week. So it should be in a couple

Starting point is 01:15:46 like three to four weeks. It should be in the market. Okay. So the coconut, so it's just the, the seeds won't be, I mean, the nuts won't be told. Yeah. Yeah. That's right. I want to know what's coming next. Like what and then how soon should we expect it? The coconut oil within a month, it should be, it should be in our store. It's single serving. That's gonna be cool. So you can get, yeah, yeah, yeah, yeah, yeah, yeah. It's their single packets. So you can take it to the gym, put it in your pocket. There are one table spoon packets,

Starting point is 01:16:10 and we designed them, especially thinking about cold weather, because when it's like over 70 degrees, it gets kind of like cold ice cream. Yeah, you're thrilled. Something you have to scoop it out. So if you have like a packet, you could just tear it open and toss it inside your, like, hot coffee or throw it on your...

Starting point is 01:16:29 Or take it on a plane and like get it on a salad and then it'll dissolve in like 25 seconds. Oh, that's excellent. How are the whole beans gonna work with the neutropics? No, we're not. No, we're not. They're called, it's called Phase One by Kamerikoffi.

Starting point is 01:16:41 So it's just, what? It's basically our, what we use for our P-Berry. P-Berry, whoever doesn't know, it's actually a mutation on the coffee plant. So every coffee plant yields about 3 to 5% P-Berry. It's really hard to harvest because you need to pick them up by hand. So what happens is, instead of the cherry developing two seeds, it develops one whole seed. It tastes different. It has a less acidic flavor.

Starting point is 01:17:12 It's a little fruity, yeah. Yeah, a bit fruity or so. We're using that. We're going to sell it in whole beans as our phase one. So do you have, you guys eventually want to have the light roasted dark roast, the of P. Barry like a whole line of all different Eventually, I mean it makes sense where you know we have we have you know we can do it What do you what are you hearing the most from your your fans or you guys is your consumers?

Starting point is 01:17:37 What are they saying like they want like you said the K-Cub So you've said these things that you guys what's the biggest one you're hearing right now that you guys need to attack whole Well, I think we're doing that now. Yeah, I think it's the whole beans the whole beans and then that's So and then espresso whole beans in the espresso. Those have been the big ones Yeah, and you were talking about yesterday about nitro ceiling or yeah, so Our next batch not this one this one's batch 18 so batch 19 we're gonna We bought a big nitro sealing machine. So like potato chips, they're nitro sealed.

Starting point is 01:18:09 That's why they last so long. So it's basically a way of, we want to do it. Just guaranteeing freshness from like, you know, if three to four months from now, it's gonna taste like, you know, like just got it. So I just buy 20 bags from you, I could put, yeah, like we just roasted it.

Starting point is 01:18:24 And we could have gotten like a big like vacuum sealer, but we didn't want like the bag to look ugly. So that's why we're putting in. So the machine one that actually does it sucks out the oxygen, puts nitrogen, then sucks it out again, and then puts nitrogen just to make sure all the oxygen is gone. Yeah, what causes like the oxidation is the oxygen inside the bags. We should do that for marijuana. Yeah Seal the marijuana and we could sell it the next year for a year. Oh, you guys used to sell marijuana after before before my I did I had I started peddling drugs. Yeah Hold on a second. It's a plan just like coffee Yeah, no two I know do your first time. I'll start up to

Starting point is 01:19:04 Cannabis clubs the first two medical marijuana clubs in the Bay Area Yeah, no, two, I know that your first time helped start up to cannabis clubs. The first two medical marijuana clubs in the Bay Area. So I was a part of that whole movement here. So there's like 170 now. Oh, that's why you were rocking dreadlocks back in the day. We all are criminal facts. Back when you were in there.

Starting point is 01:19:18 But we were, so I started there, but I actually even got into the growing side of the business and so I had farms. So I had outdoor indoor crops, all that stuff, and I'd pay attention to the market changes for cannabis throughout the year, when there's harder, it's hard to get certain strains and certain types at certain times a year. It's probably similar for coffee, right, the way that they're depending on the weather or whatever, probably makes a big difference.

Starting point is 01:19:42 Yeah, so because of that, I would strategically nitrogen seal them all, and then I would release them out at certain points of the year when the market was better for them. So like a certain strain that was outdoor at a certain time of the year is much more valuable than any other time and then vice versa for indoor stuff. So I used to learn how to do all that shit way back when we were doing cannabis.

Starting point is 01:20:07 That's a good business to get into now. Yeah, kind of, yes and no. I tell people, I think the time to get in it was when I was in it, but when everybody was scared, it's fucked. It's nice, now like saturated, right? Yeah, and it's, everybody wants to do it because it's not as scary. When we did it, it was really scary to do it.

Starting point is 01:20:24 Like it was, when we went down to get our business license, I remember, they didn't even have anything under marijuana. I had to be like this herbal supplement like shop and it's what we had to get it under. And so just the laws, regulations, they were so uncertain. It's different from city to city and state to state. So there's no consistency in it.

Starting point is 01:20:42 There still isn't a lot of consistency. They're trying to drill that down. And all that's really happened since I've been out of it is more hands are in the pot and more regulation, which is just making it that much more difficult for people to actually do it legitimately, make money. And I got tired of, I didn't like where the, where the industry was. It wasn't, uh't It wasn't my passion, you know, I saw I saw where it was going and the business side of me saw that and like Okay, then I had an upgrade opportunity But I love fitness and so much more passionate about that. You know, this is this is what I love to do But that was it was a little ride learned a lot you guys could do like a little you guys could do a blend like a

Starting point is 01:21:22 CBD. Yeah, throw, throwing some cannabinoids in. We get a lot of our offers from that. I knew it, I knew you were doing it. We've gotten some companies reaching out. Can I just tell you right now, your coffee does pair well with certain strains, not even like, and not even gonna lie. Some of our programs, mainly.

Starting point is 01:21:37 Some of our programs may have been created under the influence of the combination. I have, I have, I have, I have, I have, I have, I had a guy send over a concentrate with THC infused and hardcore We got some interesting emails. We had this one to shoot us an email saying If we had if we knew anything about doing coffee animals, and I'm like wait what? Like yeah Neutrobics will shoot right into your system. I'm like no, but what? It's like, yeah, I'm talking about this. Sounds like a mind-publicer. The neutrobics will shoot right into your system.

Starting point is 01:22:06 I'm like, no, but you can go ahead and try it. You can stick coffee in your ass. Let me know how that works. It's all the craze. Yeah, the cheeses. They call it Camera Coulos. It's a good deal. Well, I'll tell you what, man.

Starting point is 01:22:20 One of the main reasons why we like working with you guys is because we like you guys. That's the biggest reason why we support you guys so much and why we like working with you guys is because we like you guys. That's the biggest reason why we support you guys so much and why we like working with your brand. You got a good product for sure, but it's you guys that we like the most and so we appreciate it. Thanks for coming down, man. Yeah, I love it. It's good to have you guys here. Thanks again. Listen, mind pump is still offering 30 days of coaching and it's still free. All you got to do is go to mind pump media.com and register for 30 days of coaching and it's still free. All you gotta do is go to mindpumpmedia.com and register for 30 days of coaching. Also, if you go to YouTube, you can watch Mind Pump TV.

Starting point is 01:22:50 We post a new video every single day, so don't forget to subscribe. Lastly, you can find us on Instagram at Mind Pump Media. You can find my page at Mind Pump Sal. Addums at Mind Pump Adam and Justin is at Mind Pump Justin. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at Mind Pump Media.com.

Starting point is 01:23:17 The RGB Superbumble includes maps on a ballad, maps for performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal and Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal and Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a 430-day money back guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com.

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Mind Pump: Raw Fitness Truth - 588: Succeeding in the Music Biz, Surviving a Miami Jail & How to Build an International Coffee Brand with Frankie & Theo of Kimera Koffee (with Boxing Champ Chris Algieri)

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