Mind Pump: Raw Fitness Truth - 592: Mind Pump Certification, Favorite Guests, Working Out Full Body 5 Days Per Week & MORE

Episode Date: September 9, 2017

Organifi Quah! In this episode of Quah, sponsored by Organifi (organifi.com, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about if of the MAPS programs suit someone who ...loves lifting weights more than 3 days/week, suggestions for building a client base in a box gym, their top 3 interviews on Mind Pump and if there will be a Prime/Prime Pro certification for trainers. Guys talk bath/shower care products (3:28) Adam pranks his sister Desitin Adam's Psoriasis Chaga mushrooms Anti-cancer Immunomodulators Justin talks more struggles (27:48) Breaks window with floating noodle! Quah question #1 – Will any of the MAPS programs suit someone who wants to work out more than 3 days a week in the gym? (33:31) Start with as little as possible to elicit the most gains Importance of frequency Want to write body part split program using MAPS principles Quah question #2 – What are you suggestions to build a client base in a big box gym? (47:10) Front desk Talk and meet people Schedule free sessions True net worth is your net circle Nothing beats word of mouth The three C's Cost, convenience, and cleanliness Quah question #3 – Who are your top 3 interviews (guests)? (57:17) Justin chris Algieri Dr. Bhrett McCabe Dr. Joseph Mercola Sal Paul Chek Mike Matthews Ben Greenfield Adam Ben Pakulski Tom Bilyeu Mike Matthews Quah question #4 – Have you guys considered doing some sort of Prime/Prime Pro certification? (1:11:23) Train the trainer day at Mind Pump Media HQ (Free!!) Oct. 21st, 2017 (Tentative date) Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpradio) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Transcript
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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, M right, we talk about Adam's bath time. I'm yep, and what he likes to do in the bath, weird stuff. You know, my boy shout out to Mikey over with Barbell Shrug, because I know that Mike does, Mike does a, you believe a bath guy? Once a week, he does a bath time with Mike. Does he really? Bath time with Mike bloodshed,
Starting point is 00:00:39 like damn it. And he does, yeah, he does a live stream of him in the bath tub answering questions. He is a fucking awesome guy. Yeah, this was sexy mother fuck connected here. Then we talk about Adam's decitin prank. Decitin is not shampoo. Just it. Rib on babies, but it's apparently put on diaper rashes.
Starting point is 00:00:58 I'm pretty sure. Then we talk about chaga. Chaga is a very interesting mushroom. The Chinese call it the king of all mushrooms. I talk about its anti-cancer properties. Chaga, Chaga is a very interesting mushroom. The Chinese call it the King of all mushrooms. I talk about its anti-cancer properties and its benefits for autoimmune diseases. And we talk about how Adam is gonna start using it
Starting point is 00:01:13 for his psoriasis. By the way, Chaga, Chaga, Chaga, Chaga, Chaga. The bet, one of the best sources that we have found for Chaga and other mushrooms is four-sigmatic. It's a company we are now affiliated with. And you can get a discount for using our discount code. What you do is you go to four sigmatic, that's F-O-U-R-S-I-G-M-A-T-I-C,
Starting point is 00:01:35 dot com forward slash mine pump, use the discount code mine pumping at 15% off. We talk about adapted gins, and then we talk about Justin's string of disasters. Man, when is it gonna end? And then we get into the questions. Somebody asked us they like maps, they love the results are getting,
Starting point is 00:01:55 but they wanna work out more. What kind of program that could they use that'll be effective like maps that lets them work out in the gym five days a week or more. We've created addicts. Exactly. Then the next question is, what is our suggestions for a personal trainer trying to build a client base in a big box gym? There's some gems in that particular segment of this episode. Then we talk about our favorite guests that we have interviewed, what we've learned for them
Starting point is 00:02:23 and why they are our favorites. I do want to say we've loved all of our guests. I think except for one who was fucking annoying. I'm not going to say his name. Then we talk about whether or not we're going to start doing certifications for trainers. That's right, ladies and gentlemen. Mind pump is thinking about doing classes to educate personal trainers. That's right ladies and gentlemen. Mind pump is thinking about doing classes to educate personal trainers and how to become better personal trainers and how to build their businesses.
Starting point is 00:02:51 I just perked up. Finally, this month enroll in any maps program or maps bundle and we're going to give you one of our most popular programs for free. We're going to give you maps prime for free just for doing that. We think this promotion is gonna blow your socks off. Again, I like using old, we want everybody to have prime. That was our goal. Yeah, Maps Prime for free.
Starting point is 00:03:15 So just enrolling any Maps program doesn't matter which one or a bundle, including our Super Bundle, which is one year's worth of exercise programming. The place to find all of this is mindpumpmedia.com. The producer is producing, okay? Respect the producer. Absolutely.
Starting point is 00:03:34 He's a good, I've been served. He's a good producer. Definitely the best I've ever worked with. But you guys should have passed this all. You laugh. Because I know you're the only producer I've worked with, though, but you are the best one. You do a good job. I own that.
Starting point is 00:03:49 That's I can. He's a good dad. He lets us be idiots. And he lays down the hammer when he needs to. And we know that if we push him too far, and he knows how to deal with your crazy loud voice. The beat down is coming. You know what I mean?
Starting point is 00:04:03 So none of us want to, we don't want to fuck with the beat down. No, we don't want it. The champ, the backpack, the jug. He'll rip your nuts right off you. And stuff them in the other guy's face. Whoa. I went too far again. Yeah, that was a little off the Richter.
Starting point is 00:04:19 He's a good old boy. Good old boy. N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N Oh boy, get oh boy I put a thing out on Instagram right my answer story for the you know DGI are the fucking what you called the drone Hey, fuck I think you just spinning his finger I wanted to see how long I hate that you The flag you guys are dicks broke you said to help me say me thing you guys are dicks, Brogues, you said they helped me, you said they saved me. Now you guys intentionally do that to me all the time. The C if you can figure that out. I know what he's trying to say right now. You're like hanging on a thought.
Starting point is 00:04:51 Yeah, come on guys, come on. I put it out there because we're heading over, by the way, did I send you guys over the place? Did you guys see where we're going to? No. No, come on man. You know what, hold on. I don't like surprises.
Starting point is 00:05:02 Well, I'm sure you're gonna have the master bedroom. But the big old shower. I got no one with a hot tub. You know, it's holding out like surprises. Well, I'm sure I'm sure you're gonna have the master bedroom. That's a big old shower. I got no one with a hot tub. This one actually had this one does have a hot tub and multiple rooms with sunken tubs. I think three of the rooms have fireplaces in it. What? Really? Yeah, just really. It's on just way.
Starting point is 00:05:19 I can't wait to take it lay down. And MP MP TV does it, bro. Just watch what we got. Come. I think you take a bath regularly. Don't you? We're going to bring you. No, I don't wait to take away now. Bath MP MP TV does it, bro. Just watch what we got. Come I think you take a bath regularly. Don't you we're gonna bring you. No, I don't have I don't my house does not have a bat. Well, I mean, well, every time we go somewhere, you take a bath.
Starting point is 00:05:34 I love to take bath. Dude, why I'm a check totally. There's something about soaking in a hot tub. Thank you, Doug. That I I really enjoy, man. I enjoy something. It's very read, do you think? The nice Merlot.
Starting point is 00:05:49 I don't read some chocolates. No, I don't. No, you're getting off an bathtub is probably that I do yet. Huh? You get to trick you off an bathtub. I haven't taken that. You get off an bathtub.
Starting point is 00:05:59 And it's a squid. Yeah. I mean, I'm a clingers. I may have tried that once in my life. And the after one time. It's too much splashing. Yeah. I mean, I've tried that once in my life. And the after one time. It's too much splashing. I don't know why.
Starting point is 00:06:10 This happens. Well, and then once it's floating, you can't get away from it. It's just on some random part of your body. Why do you like that? They're very relaxing. I used to have a jacuzzi at my house until it broke and then I didn't give two shits about fixing it. But and I used to love to go hop in the jacuzzi for, you know, half hour or so before bed. And just it totally settles me down and relaxes
Starting point is 00:06:33 me. You're like a child. Yeah. You need to be settled. I do. You know what I mean? Yeah, I know I would prefer to sit in a rocking chair and have you rock me to sleep. But I'm a little big for you to sit on your lap and have you no no no, but we can definitely do that We'll get a you know, we'll do we'll get a big crib Yeah, and then me and Justin will rock you put you in a baby be a settle you down. Yeah, yeah I know this happen. I like to take baths. No, I haven't taken it just me. I haven't taken a bath a long time You know what I like to do in a bathtub what fart? Oh, yeah, you know say just it bloop. Yeah, I see the bubbles Are you are you a bath taker? No, Oh yeah, you don't say just it? Yeah, yeah. Blue?
Starting point is 00:07:05 Yeah, you see the bubbles? Are you a bath taker? No. Doug, do you take baths? No, I'm a bath guy. Okay, I was just saying, Doug, I feel like Doug, Doug's got great skin. I feel like that has something to do with it. No, no, no.
Starting point is 00:07:15 He does like a skin. Yeah, I feel like a problem, I feel like Doug would do bath. And plus I feel like Doug would fit in the bath most standard baths. I don't fit in most standard bathtubs. That's the problem. I would take way more baths if most bathtubs weren't fucked. Dude, the water always goes in that little standard bathrooms. I don't fit in most standard bath tubs. That's the problem. I would take way more baths if most bath tubs weren't fucked. Dude, the water always goes in that little hole thing and I'm like, where's it gone?
Starting point is 00:07:30 It's like leaking downstairs somewhere or whatever. No, that goes into the drain. Fine. It's just as, I bet you take the fastest showers. Are you in and out? No, I take a long shower. Oh, you do? Yeah.
Starting point is 00:07:43 That's very strict. In my special time. Are you, I mean a long shower. Oh, you do? Yeah. Oh, long shower. That's very strange. In my special time. Are you, I mean, longer short shower guy. I'm a short shower guy, but yeah, I'm a short shower guy. Now, what I used to do is I used to soap every part of my body and it took longer. And then I learned about the microbiome of the skin
Starting point is 00:08:01 and how that's not really good for you. And so now, I don't do that all the time. I do that occasionally, but I wash the naughty bits and the triangle of death. You know, the member when I went on my kick where I was, I have all organic shampoo and soap now that costs a fucking fortune. I think I loan out just to pay for my fucking organic stuff these days. And I think that's one of the war, like, soaps and shampoos are like the fucking worst. As far as how much they charge.
Starting point is 00:08:29 It's ridiculous. You can get some fucking perploss from like 99 cents. Yeah. But if you get a bottle of like organic. Perploss. Yeah. You can go throw that. Right.
Starting point is 00:08:39 If you're really gangster, you're using dish soap. Right. Or spa. Manage. You get some swab for fucking safeway for like you know three bottles for 499 But you go you go you go like I remember was it desitin? They had like one side of the head was like Dessie and one wasn't you that's the
Starting point is 00:08:52 Dessie to step you put on baby have baby raps. I mean that bitch No, what your head was tiggly It doesn't work to tingles. I heard I told you guys the the desitant story that I have with my sister No, I thought I shared that a mind pump back in the early days It doesn't work to tingles. I told you guys the desiccent story that I have with my sister. No, no. I thought I shared that on my pump back in the early days. So when I was a kid, it was really, you remember pranking, we all had siblings, right?
Starting point is 00:09:14 So it was on the oldest. So I used to prank the shit out of my younger sister when she had friends over. So I looked forward to that. We lived out in the country. There's nothing fun to do. When your sister has friends over, you stay up all night long and wait till they fall asleep
Starting point is 00:09:27 and you freeze their bras and panties. Yeah, you do weird shit. Well, the shaving cream tickled the feather thing, by the way, absolutely works. I know. We used to do that with a sinning powder. Incredible trick to do. And love, and that's one of my favorite go-tos. And we did, we were all excited. My best friend was spending night,
Starting point is 00:09:46 her best friend was spending night. I think we wait till girls go asleep and we go to the bathroom and we'll get my dad shaving cream and my dad has no shaving cream. He switched to over to an electric razor. And I'm like, fuck, so I'm like digging through like, what do we have? There's nothing, there's nothing to put in their hand.
Starting point is 00:09:58 I don't have no whipped cream, I have nothing I can put in their hand. Only thing I can find was this tube of desitant. That time, I don't even know what desitant is, right? So, and I look at it and it's like, oh baby rash. I'm like, okay, if it's safe enough for a baby's butt, it's not gonna hurt my sister's face, right? So, we scored it in her hand and she fucking,
Starting point is 00:10:16 desitant all over her face. And if anybody that it's ever dealt with desitant, it's very thick and it does kind of like plaster and almost bleaches the skin. So my sister's face the next morning was like a different tone on one side. Oh my god. Oh, I got grounded for like a month for that. So much trouble for that. That's messed up. That's true. I thought I told that story to you. So I happened to Michael Jackson. He's just finished Destiny. I'm a space. Yeah. I don't think it's a good idea. No. So how do we get to, oh, the shampoo,
Starting point is 00:10:46 I was gonna tell you that. So of all the things that I've been doing for my skin, like I've shared on the show many times that I have psoriasis, so I'm always in looking for the, you know, what works best or what helps me the most, right? And no doubt, you know, when I went on the elimination diet and, you know, cutting
Starting point is 00:11:05 out a lot of sugar and processed foods and things like that, I think that helps more than anything else. So that is, that was like the first big piece. That helped suppress it a lot and really calm it down. But then I still had it an occasional flare ups, right? The next thing I noticed more than anything else, stress for sure. So if I have high level of stress work, whatever's going on, I'd notice flare ups. And then the most recent one that has made the biggest difference has been the vitamin D.
Starting point is 00:11:35 The vitamin D that I've been supplementing, I've noticed a huge reduction in it, and that's helped out a ton. The shampoo's in soaps. I can't say that I notice a big difference. I don't think you will. I can't say that I notice a big difference. I don't think you will. I don't think you'll notice a big difference now. Yeah. It's out of all the things, right? So, and this is what I talk to people about a lot, right? And this is what I feel at my, a lot of what my pump is. And I like that we share good
Starting point is 00:11:59 information with, with all the things like this. But I don't ever wanna become this guy who is all organic, everything, and I'm so afraid to touch anything that's not, is I wanna take care of the biggest rocks that make the most sense for me. And so right now I still have, I stocked up on a ton of organic soap and shampoo. And shampoo, I'll probably keep,
Starting point is 00:12:22 because I don't have a lot of hair in that last long that last a long time So it's not I can make you That a major investment for me. It's in a spray bottle. So yeah So what one 55 bottle 55 dollar bottle shampoo actually lasts me like four months I'm a turtle. I'm okay there, but the bars are soap I go through pretty quick You know soap ex and organic soap team tends to Wither away even quicker. Because it doesn't have, I don't think they put the compounds in there
Starting point is 00:12:48 to prevent it from melting soap. So yeah, I don't know if anyone's ever noticed it. So, do you still use bar soap then? Yeah. Yeah, I don't do the scrubbers or anything like that. No, no, no. And I've tried to get my grow away from using the scrubbers and shit like that.
Starting point is 00:13:00 Well, I'm about to blow your mind right now. Oh, okay. I'm about to blow your mind. Oh, take your hat off. Give it to me, sir. So this blow your mind right now. Oh, okay. I'm about to blow your mind. Oh, take your hat off. Give it to me, sir. So this goes back a little bit. So let me start from the beginning of time. Yeah.
Starting point is 00:13:12 First it was light. My, as I've said on the show before, I had a very close family member who was stricken with terminal cancer years ago. And it was terminal, doctors alike, you're not gonna make it very long. And I did all this research, as much research as I could on compounds,
Starting point is 00:13:32 that natural compounds that could potentially make an impact. And the thing that I saw most of the science on, that was natural, that was not already something that we'd known about, was cannabis. Cannabis has got some potent anti-cancer properties. Towards the end of her life, a friend of mine sent me an article on the mushroom chaga. Chaga is a parasitic mushroom that grows in birch trees
Starting point is 00:13:56 and there is fascinating research on chaga as an anti-cancer, having anti-cancer properties. In fact, even if you go online and there are certain medical associations which we'll talk about Chaga, having anti-cancer properties, there's pharmaceutical companies studying Chaga for its anti-cancer properties.
Starting point is 00:14:17 It's definitely something to look out for. I wish I knew about it before, before she, I was already down the path because I would have totally included Chaga in her regime because I read studies with animals with Chaga where they saw on average a 60% decrease in tumor size and some were even cured simply by using the compound Chaga. Now that all being said,
Starting point is 00:14:47 we've got this sponsorship before. I was just gonna say, I remember you talking about this when we were at pay the effects, and this was one of the reasons why, I hadn't even heard of Forsecmatic, and you came over and you were so fucking excited that they were there, and then you were talking to them,
Starting point is 00:15:02 and that we could potentially have a sponsor with them, because this was one of the things that you were sharing. Yes, but a lot of people don't know what our audience doesn't know is before We decided that we would before I decided to approach Forsecmatic I had been doing a lot of research and I'm very careful all of us are right but I but you know because Forsecmatic was my thing I'm very careful with presenting anything until I'm pretty confident because our reputation is on the line.
Starting point is 00:15:32 I'm not going to promote anything that could later on, you know, was going to make us look bad, and I also don't want to, you know, I don't want to lie to people or whatever. So I did lots and lots and lots of research. We'd ask the forum, I'd done a post, what do you guys think of for sigmatic? I got lots of people's opinions. I'd been trying the products for a long time. I know how they do their thing, whatever.
Starting point is 00:15:52 So I approached them and they have chaga. They use chaga extract and it's, or chaga and there's a dual extraction process, which I like as well. Nonetheless, chaga was already on my radar because of the cancer thing. Fast forward, I'm more excited about Corticeps and Raishi because those are the ones I've messed with more than anything because after my family member passed away I stopped kind of looking into Chaga.
Starting point is 00:16:16 That's all I knew about it, that it was anti-cancer. Fast forward working with four sigmatic now, so I'm like, let me look at the rest of their products. You know, besides the ones I'm really interested in, which were the Ration Cortezeps. So I've been doing a lot of research on Chaga. Chaga has potent, and this is why they think it's got anti-cancer properties. It has potent, immuno-modulating effects. Now, immuno-modulating means it will change your immune system
Starting point is 00:16:44 in a way that will help bring it into balance. In other words, if you have a depressed immune system like as in the case with cancer, where your immune system is failed to take care of these, you know, multiplying cells, chaga boosts the immune system. If you have the flu or a cold or bacterial overgrowth, it has antimicrobial and antiviral properties. It'll boost the immune system. If you have an overactive immune system,
Starting point is 00:17:13 and this is why I'm gonna blow your fucking mind at it. This is a rice. I was actually reading about this last night, and I was late, and I didn't text you. I totally forgot, and now that we start the podcast, I'm like, oh shit, because I know we're gonna mention four-signatic, and I'm like, oh shit, because I know we're gonna mention four-signatic and I'm like, oh shit, I wanna bring this up on air.
Starting point is 00:17:28 Chaga has immunomodulating effects or immunosuppressing effects in people with autoimmune issues and in particular, psoriasis. There's some studies that I pulled up. Oh no shit. Yes, that show that people who regularly use Chaga had dramatic effects on psoriasis as well. Now I'm starting to use the chaga because irritable bowel syndrome, I think, what I don't
Starting point is 00:17:55 think I know is the fact, has some immune, because your immune system is a little overactive in that particular sense. In the extreme case, you get things like Crohn's disease, which is an autoimmune disease. So I'm starting to use it myself and I'm noticing beneficial effects for my gut. And I'm also noticing a very calming, clear headed thing that I get from it. Now that I've been using it daily for the last,
Starting point is 00:18:18 I don't know, a couple of weeks. But yeah, for you, dude, because now we've got those samples of what are they sent to. Oh, I'm excited now. Use Chaga. I would use it at least twice a day and see how it affects your psoriasis because there's you know, the vitamin D which is established, the chaga, the studies are actually compelling. So I would be very interested to see.
Starting point is 00:18:38 Dude, you got to forward those to me and then I'm calling all the chaga then that's why I'm there. No, no, no, no, it's all your chaga before flu season before flu season. Yeah, but for you especially because you have something that I've found studies specifically saying for psoriasis. Oh, I'm excited to try that. Because I have never tried that and I have tried quite a few of the four cinematic products. That's the one I haven't tried. So it's it seems like the least sexy when you look at it. Right, I'm not going to the energy. Oh, corn shafts, cognitive function.
Starting point is 00:19:09 Yeah, exactly. Exactly. Lines, mate. Oh, boost your mental function. Cautist steps. Great for stamina. Raishi, great for relaxation, which is that one's one of my favorites. But Chaga is a little bit less sexy because it says, like, build a force field around your
Starting point is 00:19:23 body, or immune system. Like, I'm not sick. Like, what's the big deal? Great. Immuno-modulating effects. And those are one of the most important things that adaptogens do in the body. And again, because you're, you know, we're just because we're talking about you, because you have such an outward display of an autoimmune issue, it will be interesting to see, because you'll be able to tell, you know what I mean? Well, that's why I shared what I just did about, you know,
Starting point is 00:19:49 the soaps and shampoos and everything. I'm very in tune with my body. I'm constantly trying different things to see what benefits the most. And it's not to say that the shampoo and soap don't help the cause, but I've been able to... I think it's a small part of... It is. I've been able to, because I watch it carefully, and I treat it the same way I treat a diet
Starting point is 00:20:10 when I'm manipulating my diet to get ready for a short- You have like one element. Exactly. I add one thing, I keep everything else very consistent. I monitor those areas very closely, and then I objectively look at it, because you can't just do it for a few days or even a week, because of course I'm gonna have stress up and down
Starting point is 00:20:26 and different things, other elements that will play a major role in this crisis. So I have to kind of really take a snapshot of it over a course of a few weeks to a month of consistently doing something new and how much is it helping. And so far, diet first, stress probably second and then third vitamin D so far, you know, diet first, stress probably second and then third vitamin
Starting point is 00:20:45 D so far have been the biggest thing, biggest contributors to suppressing it and keeping it from spreading or getting worse. Now I'm really excited and interested and especially since we're sponsors, so that's a fucking no brainer thing. Yeah, exactly. But it's one of those things when you have autoimmune issues and by the autoimmune issues is like this, it's some brother that covers a lot of different
Starting point is 00:21:08 potential problems. Sometimes autoimmune issues can show up as just like lots of fatigue, where perhaps you're getting a lot of anti-thyroid type things being produced by the body. So now your thyroid levels are normal, but you just feel shitty because you have this immune response that could be affecting you. Not quite Hashimoto's or anything horrible like that, but there's a lot of different things. So the thing with autoimmune issues is if you have a flare up, you know, you want to attack it, suppress it, and while doing all the
Starting point is 00:21:39 long-term type of stuff. So, you know, typically what you would do if you had an extreme flare-up of autoimmune issue, like, Crohn's, and I know, I talk about Crohn's a lot because I have a family member with it, is they'll go in and then they'll put you on, like, especially if it's a flare-up, like, like, it's first its emergency, like, we need to get this under control. So then they'll give you steroids or even low doses of chemotherapy. Then, while they're doing that, fixing the diet and all that stuff, and then when they get under control, the goal is to keep it that way. Well, Chaga is not a steroid, it's not a chemo,
Starting point is 00:22:14 it's not gonna depress an already a healthy immune system, it just kind of balances it out, and there's lots of, there's science to support it. And the Chinese call Chaga the king of all mushrooms, that's how much they actually Reveal it. Oh, wow. It's got that much value. Yeah, so wow. Yeah, so it's pretty good I'm still trying to like so adapt to gins like can you explain a little bit further like how is it like that? It can identify say you have an overgrowth or something like that like how how can it get into the balance element of that and not like
Starting point is 00:22:42 Well, I think the the it's because it's increasing the healthy bacteria, right? I mean, is that what it's doing? Not well, so that's, here's the problem with adaptogenic substances. We've observed their effects, but we don't, we've observed the bottom line effects. Like, oh, here we go, we've given this,
Starting point is 00:22:59 you know, adaptogen to a person whose high stress, when we give it to them, we notice all these markers start to change, cortisol starts all these markers start to change. Cortisol starts to drop or become more healthy. We notice insulin levels change a little bit. We notice like symptoms of well being, increase, sleep gets better. That's why they're called adaptogenic.
Starting point is 00:23:16 The problem is identifying specifically what it's doing because it tends to work in this kind of holistic way. So it's really hard to say, they will start to figure out like individual things that may be doing certain things, but there's that whole plant effect that tends to happen here. So, here's the theory behind
Starting point is 00:23:37 or the explanation behind adaptogens, because I don't think it's a great explanation, but here's what they say is that a body that's quote unquote out of balance, out of homeostasis is that a body that's, quote, unquote, out of balance, out of homeostasis is a body that presents disease. So, if you have too much of certain bacteria, you're going to have a problem. If you have too little of certain bacteria, you'll have a problem. Actually, here's a better way to explain it.
Starting point is 00:23:58 Think of hormones, right? There's a particular healthy balance of hormones, everything from insulin, testosterone, estrogen, whatever. If you take one through the roof, you're going to have a bad side effects. If it goes too low, you're gonna have bad side effects. Like there's a happy balance medium. Adaptogens tend to do that, so when they give an adaptogen to somebody who has too much of something, it brings it down. If they have too low of something, it brings it up. So this is,
Starting point is 00:24:27 and that's why they're called adapted to the world. I relate this a lot to, and I've brought this up before in the show, what it was like growing marijuana. So I would measure the parts per million in a plant. And so what we were feeding it. So the parts per million in the soil, and I believe that would be somewhere
Starting point is 00:24:43 like between 1,300 and 1300 and 1500 where I want. And that's kind of kept the planet homeostasis. When it was in a homeostasis, it wouldn't get attacked by spider mites, it wouldn't get mold, it wouldn't get any of these issues that you're normally fighting as a grower. So, because those are all symptoms.
Starting point is 00:24:57 Yes, exactly. Those are all symptoms because the plant is weak and so it gets attacked. And so you are always striving to keep it in this perfect environment, so it's strong and And so you are always striving to keep it in this perfect environment, so it's strong and it fights off anything. And you feed a plant, nutrients and things like that. But if you overfeed it, it increases the parts per million,
Starting point is 00:25:13 especially if it's in an area that it doesn't need it. So let's say you have plenty of calcium in the plant or is already getting enough calcium, but you think you heard from someone tell you like, oh yeah, more calcium, that makes your buds bigger. This is the bro science that it actually I would find in marijuana. Oh, you put more someone tell you like, oh yeah, more calcium, that makes your buds bigger. This is the bro science that it actually, I would find in marijuana. Oh, you put more of that in there,
Starting point is 00:25:29 more carbs and more sugar, and you're gonna get more crystals, but the plant will be stronger. Well, if you do that, there is some truth to that, but if you overdo it, and it puts the parts per million beyond or too low, then the plant is still susceptible to getting disease and having problems.
Starting point is 00:25:46 So I look at the microbiome or your gut really similar to you're looking for this healthy homostasis. And this is why too, that every plant, every person is so individual because I could have the same type of plant in the same room, but because it's over here, it's getting a little bit more sunlight and a little bit different temperature. here, it's getting a little bit more sunlight and a little bit different temperature. So it can be just a little bit, it needs a little bit more
Starting point is 00:26:10 or less of something compared to the plant across room, which is probably why it's very hard to measure and explain adaptogens and stuff like that because there's so much individual variants. It is a plant derived, yeah, like substance. It depends on the context, it depends on the situation, like the person's. There's definitely the context. It depends on the situation. Like the person's genetics, their stress levels, there's so many things that make variables to make it very difficult for us to explain exactly what's perfect or right where to be. And what it's doing, what receptors is attached into, how it's influencing this thing or that thing. We just know that adaptogens tend to do that in people, in studies, and
Starting point is 00:26:47 it's pretty consistent across the board. Testosterone boosters. Any time you buy a testosterone booster, that's got herbs in it, and they say, these studies show an increase in testosterone. What they're showing is when they give these herbs to people who boost their testosterone to people. If you're low. Yes, the people that they see the boost in
Starting point is 00:27:06 are people with low testosterone. Because it's like have a high testosterone. That's right, because it's an adaptogen. If you give, you know, horny goat weed or tongue cat Ali to somebody who's got great levels of testosterone, you won't see a boost. You give it to somebody who's got low testosterone because they have lots of stress in their life.
Starting point is 00:27:22 Which we've explained this on the show before, because it's been a question that's been asked that where people are like, well, what do you guys think about testosterone boosters? Well, you know, if you're a 55 year old man and you have lower testosterone levels, it might be a nice tool for you to utilize here and there or to help bring you up to natural levels. But if you're a 17 year old boy and you're... But I'm going to do shit for you.
Starting point is 00:27:41 Yeah, your testosterone's through the roof. You're not going to feel shit from it. It's a waste of money for you. Nothing at all. So, I know Justin, you've been having a lot of situations happening recently. Yeah, my requires some time. Yeah, what was the post about these things? What was with the post?
Starting point is 00:27:53 It bounced me out. Some racie, right? Dude, it's like the comedy of errors, right? Like as of late. So I've had like my truck, I explained that, right? And then I had my refrigerator've had like a truck. I explained that right and then I had my my refrigerator all of a sudden like wasn't working and so you know my wife calls which is a nightmare when that happens by terrible right. Thankfully my parents are not too far by and they have like
Starting point is 00:28:16 an extra refrigerator at their house and so we just took all our food and put it up there and then you know of course like oh, I forgot all these type of condiments for what we're having dinner for and all that. So I'm going back and forth, getting all this shit off, paying the ass. So why was it broken? So, like my youngest, he explores, and he finds like knobs and buttons,
Starting point is 00:28:41 and he pushes them and turns them. And we found out that he basically just turned it off. And it wasn't even broken. We looked at it and I was like, oh my God. How long till you guys put that together? A day. And how did that come about?
Starting point is 00:28:58 Like did you find out? I found it and she just looked at the knob and saw that it was turned all the way to zero. He's such a little, your youngest one, so he is funny. He just gets into shit all the time. Did he admit it? Well, we didn't put him on blast for that because it's just like whatever. We're just like explain, like, hey, look, this affects the refrigerator. And so we don't touch this.
Starting point is 00:29:26 You know what I mean? Like, we weren't like, oh, you did this. You know, it was like, we had to have a little education there. Um, so, so the next thing. Uh, I could just imagine, because I've had that happen. When your refrigerator breaks, it's a nightmare. Just pandemonium.
Starting point is 00:29:41 Yeah, you're getting a cool, you're, we, I mean, where we lived at the time. Yeah, we got ice, we put cooler out. We had to do all that. Yeah, just for the time being, because we had to live at milk, we have all these things that we have to get on ice, like right away.
Starting point is 00:29:53 He's such a cute little guy. Yeah, he's funny. That's the thing. It's hard to get mad at him on some things. But, so I'm like, I'm like on a hustle to try and clean house and do all this stuff around the house. And so I'm in this room that we on a hustle to try and clean house and do all this stuff around the house.
Starting point is 00:30:05 So I'm in this room that we sort of have turned into our storage room and I'm trying to clear it out and make it into more of a play room for the kids. And so I'm like cleaning stuff out and all this stuff. And I had the door open. And because of the chickens, like we've had like some big ass flies that just kind of hang around. And so this big fly comes in or you know, going all over the place and I'm like, God, it was pissing me off.
Starting point is 00:30:27 And so I saw like there was this water noodle, you know, the ones that they lean on. I'm just like, yeah, the floating ones in the pool. And so, you know, I like grabbed it and I was like, I'm gonna smack the shit out of this fly. I kill it. And so I go and I hit like, I was like, I'm gonna get this thing and I slam it like really hard
Starting point is 00:30:46 into the window and I smash and if fucking was the loudest noise I've ever heard and then shh, broke my window. You broke your window with a noodle? With a noodle. How the fuck did you know why? Yeah, so what happened was my youngest put a rock inside. Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha What did you do? This is like, I'm sorry. I didn't like, no, there was a rocket side, you know. Oh my God, what are the chances?
Starting point is 00:31:28 I'm like a noodle on a window. That must be a very brittle window, but oh shit, yeah. Oh, seriously, and so she's just like, oh my God, she's stopped right there. She went upstairs, she poured me a shot at tequila and we both cheers, then we like, took a shot, took a picture.
Starting point is 00:31:44 I could just picture your son like, because it's got a hole in the middle Yeah, yeah, he's stuffing it down. Yeah, that's gonna be cool Yeah, yeah, yeah, like I have no idea what his plan was for it But he backfired on me. Oh my god, dude Now did he see that did you see that what it caused or was it the youngest or young guest? Yeah, he had no idea He just he just does stuff You know what I mean? It's like he like he thought that was a good idea like oh, there's a whole most stuff it with a rock Yeah
Starting point is 00:32:12 That's a little you know talk about a challenging situation as a father because You want to be inside you want to be angry at him, but you can't right? It's like no I can't met you can't fault the poor kid for playing around some Nob it wasn't even his fault You know, right? It's like like yeah, they just the good idea You're the idiot that's swung a new guy. Yeah, you're the idiot that swung a noodle out of fucking fluff I just stopped him in my tracks and was just like oh my god. He's broke my window No, you know, oh man. I can't win. Oh my god. I need some wins bro You've got a crazy week
Starting point is 00:32:46 Crazy week between a truck to refrigerator and now broken with a window. That's three You're done though. That's done. That's pretty you're done. You already know it's all back to back That's what they say right comes in threes right yeah, yeah, you're good hope so you're all my truck back today So I'm excited. Excellent. Douglass bring the lucky bird on This quas brought to you by organify Douglas, bring the Lucky Bird on. You'll find out more about the best of the best. And you'll find out more about the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the best of the split. Will any of the MAPs program suit someone who loves lifting weights more than three days a week? Weightlifting makes her feel good and happy. Yes, yeah.
Starting point is 00:33:51 Good and happy. MAPs aesthetic is more than three days a week. Yeah, MAPs aesthetics five. Yeah, you're in the gym five days a week, three days a week are the long hard workouts. The rest of the days are a little lighter and easier, but you're in the gym every single day. Here's what you have to understand.
Starting point is 00:34:07 We've kind of addressed this before. It's been a while since we've touched on this, is that anybody can, you could train maps read five days a week if you really want to. I've done that before. I've done maps read with a five day where I just, I'm giving myself a day routine and then you go, or a day off and then you go right back to you start the cycle over again, right? So you can extend it to four or five days if you really want to.
Starting point is 00:34:30 Now we designed it that way and we put all the programs in consecutive order for a reason to help teach people the proper way to kind of overload the body. So the real thing is this, it's not about can you go to gym five days or seven days and do you like, no, it's not about, can you go to the gym five days or seven days and do you like, no, that's okay. But if you wanna maximize your results, right?
Starting point is 00:34:51 If you want to, if you're looking for aesthetic change especially or strength gains, you wanna be able to, you wanna start with as little as possible and you wanna build upon that and you wanna do it in a systematic way that you want to build upon that and you want to do it in a systematic way that you're always kind of seeing gains and results. And so that's really how all the programs are structured and set up that somebody could start it from maps red, from all the way from the very beginning pre-faces to progressing
Starting point is 00:35:19 into the regular phases, to then progressing to green, then progressing to black, and then even black has it to where if you cycle through black multiple times, you can start to build upon the other two days to where you eventually are running five full days of training inside a week. So yeah, you can totally do that. But just keep in mind that if you're somebody who is in a hard plateau, sometimes, and I think why we talk about this so much
Starting point is 00:35:48 is because we've all experienced this ourselves, I love to work out. It's tough for me to not go to the gym, and in fact, that was one of the biggest things that I had to learn to do was, I had to learn to understand that sometimes my body needs rest and feeding and addressing, you know, mobility and other things that are far more beneficial than me going and pumping the weights because I love to pump the weights
Starting point is 00:36:13 And you talked about this salad other day, you know, you get the spike in cortisol You get these you get this adrenaline rush, you know your heart rates pump in your your hot, your fluff, your sweating, all these great things that people that love to work out tend to gravitate to because they enjoy that part of training, but you've also got to be able to have some perspective and understand, well, you know, is that am I partially addicted to always wanting to be the gym and could that be potentially playing a role in me being in my plateau, so just understanding that. The other thing too to consider is this, okay. Some of the main reasons why we are opposed to the traditional body part split breakdown,
Starting point is 00:36:54 isn't because you're splitting up the body, okay? That's not really the big problem with it. That poses somewhat of an issue, especially for people who are just getting started, where it's just more effective to do full body each time. But really the main reason why a body part split is an issue is because of the lack of frequency of training per body part.
Starting point is 00:37:13 You hit the volume, you still get lots of volume per body part, but you're not working the body as frequently. And we've talked about this on previous episodes, but I'll say it again, And it's pretty well established now. Studies have been done, there's several now that have been done that have compared groups of people with their training, doing the same amount of volume,
Starting point is 00:37:33 the differences, one group does all that volume on one day and the other group does all that volume over three days, so they're getting triple the frequency. We also have studies showing that when you lift weights, muscle protein synthesis, it peaks, it spikes in peaks at about 48 to 72 hours and then it drops very quickly, very, very sharply. So at about two or three days, that's the peak of muscle building. Then it starts to drop.
Starting point is 00:37:58 If you don't hit that body part again for the three or four days, you run the risk of your body reversing the adaptation in which fact it does. Your body doesn't really stay the same. It's either building or shrinking. And if you're not building, then you're shrinking. And the goal is to build more than shrink and that's why you build more muscles.
Starting point is 00:38:17 So frequency is just more effective. So if you do, if you like to do body part splits, you can still figure out a way to do them in which you're hitting each body part more frequently. I'm doing this a couple of times. I'm doing a split right now. That's, so I did some posts, some Instagram posts. What was it like two months ago?
Starting point is 00:38:35 Where I said, hey, I'm gonna try doing a split, but I did a split like you are, Adam, where I'm using, I'm, because we understand the principles that work on the body and the maps principles that we use you can still apply those Towards a somewhat of a split Got in fact, you know what I'll tell you what we should consider to split if you're doing like upper body and lower body the same days That is that not considered a split well. No, you could do so what you could do is you could do a split where
Starting point is 00:39:03 Exactly two or three body parts. But you're still doing three times. There's lots of ways to do this. We should do that. Yeah, I would love to write. Like the way we would write this. I've been wanting to do this for quite some time. It would have a lot of moving parts to it.
Starting point is 00:39:20 That's why I think we've waited. Because here's the deal. Someone inboxed me too. They're like, I heard you say you're doing a body parts split and doesn't that go against the principles of maps? And it's like, no, it doesn't go against principles of maps. The principles of a map is just that we're trying to teach people the importance of frequency because we know
Starting point is 00:39:35 that it's one of the most neglected things. And it's one of the number one variables that you can manipulate to see change in your physique or strength. And so that's really the foundation of maps. It doesn't mean that you can't to see change in your physique or strength. And so that's really the foundation of maps. It doesn't mean that you can't apply those same principles into a body parts split. What I mean by that is here's an example. Let's say you're going to do a very, and this is not what I'm doing currently right now, but this would be an okay example of how you take maps, principles, and you apply it
Starting point is 00:40:01 to a five-part body parts split. So basically five-day body parts split is typically chest one day, back another day, shoulders another day. Well, how would I apply maps, principles to that? Okay, what I would do, and since I'm the aesthetic driven guy, I and I say, okay, chest and shoulders are now a priority mine. So I'm still going to run the five day body parts split, chest, back, shoulders, and that. But then on two days of the week where I'm doing like, let's say, legs on one day and I'm
Starting point is 00:40:29 doing back on the other day, I'm going to do chest with that also and shoulders again. So now, but you're using, you're doing a more like a focus session. Right. I'm, yeah, it's not going to be as much. It's not going to be a full hour just because now I'm splitting it with another muscle group. And I typically pair it with a strong muscle group so where I'm dominant. So for me, that's a bad example because I should probably use what I typically do.
Starting point is 00:40:52 So what I do, I'm calves, you know, calves I'm getting hit three, four times a week at the minimum for me because they need that much attention. And then I typically like to focus on shoulders. Now if I'm gonna neglect anything, it's probably gonna be my back. My back is a strength of mine, and because I've put a lot of work on it, so I might pair my shoulders or my calves on my back day. So my back may not get as much volume,
Starting point is 00:41:15 but it doesn't need it because it's a strength of mine. So I'm looking for more frequency and more volume out of the muscles that I want to develop. And you can apply that same concept if you're trying to build strength in a specific muscle or if you're trying to a skill. Yeah, or skill, exactly another great example. If you're trying to build a skill, you can start to include that skill multiple times per week.
Starting point is 00:41:38 So there's lots of ways that you can totally program it in a way where you're taking the, where you're utilizing the important principles that we've identified that, you know, so many people now, because we've had the mass programs available now for a couple years, that so many people have been using and have been saying, oh my god, this is mind-blowing. I mean, of course, if you take a typical bodybuilding five-day split, you know, chest, back, shoulders, arms, legs, whatever, and you compare it to the most basic three day full body workout. Most people are going to do better with the three day
Starting point is 00:42:08 full body workout. However, well, I think the most part, it's like they just don't hit legs enough like from the old ones that I've seen and got it's like legs was like once, maybe twice a week because they do all the volume of one day. You just destroy your legs for just that one day. Exactly.
Starting point is 00:42:24 And that's what I mean. You can utilize some of those techniques and put them together. We've had, we have some very experienced lifters in our forum who have done this. They've taken the concepts and the principles. They've taken maps and they change a little bit and modify it, which by the way, we always encourage.
Starting point is 00:42:41 Our programs are really concepts and philosophies and we give you sample workouts that we design for the masses. However, if you start to learn your body and you start to do these programs and you start to repeat them, the best thing you could do is learn your body, tailor them, modify them. When we created maps, we all agreed that we were not going to promote this as this is the best workout for everybody. Or you left it open. Or trying to provide a bunch of studies to show that this is why our program is superior
Starting point is 00:43:14 to someone else. No, the way we present it is we're trying to teach and educate people the different philosophies and ideologies of training and the ones that are the biggest rocks and where a lot of programs are, where they're missing and lacking, and teach that to the masses and then allow all this flexibility. And that's why there's a private forum.
Starting point is 00:43:36 That's why there is a YouTube channel with exercises every single day going up is because we actually encourage people to take, to go through the programs, learn, educate yourself on these philosophies and why we teach this and we tell everybody that everybody at one point should go through this type of phasing and programming so they can see how their body responds to it.
Starting point is 00:43:57 Then from there, they can take that knowledge and start to manipulate things. Now, some people don't care and they don't want to be, and that's why we have created structure and you can literally Follow a program programming for an entire year if you follow all the programs and you're gonna see phenomenal results because how we set it up But if you're in an experienced lifter and you you can read a program and you can Basically figure out like whoa what we're doing here and what we're trying to teach Absolutely you can in modify and change and play with, and we encourage that.
Starting point is 00:44:26 Individualization is extremely important. I'll tell you what, okay. I could write the best maps program ever. We could all put one together, but it will not be as effective as if we had our hands on one person, and we trained that individual based on their individual lot. Yeah, you know, you're nothing you could do that.
Starting point is 00:44:43 You know what I feel like, like, you know, programming is in the fitness industry. It's like, it's like advanced mathematics, right? It's like this is math. No, it's it's like advanced mathematics where it's like this really like, you know, deep algebra, right? Where, you know, so the average person that looks at a program, like they just, all they know is like, they see it like,
Starting point is 00:45:03 you know, A plus Z plus Y times, you know, whatever. And they're just like, okay, it works for me. It doesn't work for me. And I feel like a lot of professionals out there, they pitch their, their program in such a, in depth, uh, and, and detail that it confuses most people and it just makes them sound like, man, there must be a lot that goes into this programming. So it's science-ing going on here. Right. And so then they're just, they're just wowed by all the information. And so they just assume that these guys must know at their time. But we didn't with the opposite approach where we're teaching you basic addition, basic division, basic multiplication now, and then working you up to algebra and then trying
Starting point is 00:45:39 to- And equals whatever. Right. And then encouraging you to write your own mathematical equations like that's, and this is how everybody should really do. That's the long term approach. It is. There is no other approach that's long term. Right. I mean, because you'll get, like, this is where, like, every camp, like, kind of comes out of the woodworks, right?
Starting point is 00:45:55 They have, like, super slow training or they have, you know, whatever, like, modality is going to come through the mix that has a lot of merit and has a lot of value, but you can't just stay there forever. What do you do when the results start tailoring off? I would like for us to consider writing another maps program that addresses this. I've wanted to do this for some time. Let's see what the audience says, because we want to check in soon you know, we wanna check in. I think there's a demand there.
Starting point is 00:46:25 It does a demand, but I think there is. I think people like to break body parts up a little bit. I think there's some value to it, especially if you've been training one way for so long. And of course, in typical mind pump fashion, we would write it in a way that would make it superior. That's right. Otherwise, it's blasphemy.
Starting point is 00:46:41 Quick commercial break, you guys. We keep getting asked all the time, how can I support the Mind Pump family? Here's one of the best ways you guys can. You guys love that Chimera coffee that we have. Chimera coffee with a K, you go to chimeracoffee.com, put in the discount code Mind Pump for 10% at the checkout. If you guys have not tried Ben Greenfield's new bars
Starting point is 00:46:58 out there, fantastic. If you want some, go to Ben Greenfield Fitness.com, forward slash nature bite, put in the code, mine puppet get 10% off. Go check it out. Next up is smash ballerde. What are your suggestions for building the client base in a box gym? In a big box gym.
Starting point is 00:47:16 Is it big box? Or is it just box gym? Because then I wonder, is it like a crossfit? I think they're being a big box gym. Like a global gym. Yeah, like a 24-hour fitness or a gold or something like that. Your home, here's the easiest place for you to talk to clients. Okay, front desk.
Starting point is 00:47:33 I've said this before in the podcast. I cannot think of a single play, I mean, the whole gym is your playground in the sense of building your business. So don't neglect any area of the gym. But the best area is the front desk because it is very easy to talk to people as they walk in and they check in. You grab their membership card, they scan their finger,
Starting point is 00:47:56 whatever, you can see their name on the screen, you can yell out, hey John, how you doing? Boom, whatever. You start to get to know people. You do that for a week and by the time the week is over, you start to get to know people you do that for you know a week and by the by the time The week is over you start to recognize the same people you can ask people as they're walking in You know hey Sharon. What are you working on today? Oh, I'm doing a little bit of this level What class are you taking and now you start the conversation around fitness your goal number one should be to talk to people meet people
Starting point is 00:48:21 Your goal number two should be to schedule free sessions or assessments. And then off that, you get people to hire you. You do not try to get people to hire you straight up off the floor. You can do that, but you need to be, you got to be a bad ass to do that. And very few people can do that who aren't really, really experienced. So I'm glad you went that way because I'm going to go a different direction because something that I don't remember how long it took before I put this together
Starting point is 00:48:47 But at one point I realized From a consumer standpoint for you know, if you're talking about like people that are coming to your gym or that are buying personal training from your trainers From a consumer standpoint more than half of the people buying your product are dissatisfied Think about that because more than half of the people that come in don't see the results that they showed up for. So if you start to look at your business like,
Starting point is 00:49:11 okay, if I was running a completely different business and I bought this product from some company or I invested in this company and I didn't see the return I wanted to see, it would be really tough to retain me and keep me happy. And when I kind of put this together, I started to realize that, you know, I needed to start putting a lot of my energy and focus
Starting point is 00:49:33 on the people that were coming through that we had already captured, that we captured and we sold. And they were there because I should know that, you know, more than half of them are not gonna get to where they want to be. And I don't want those people to come in, have an experience with my trainer, not see the results they want, then give up and then never come back again and never tell their friends.
Starting point is 00:49:54 And I can't necessarily impact them in a way where I can guarantee them all to get more results, because it's inevitable that people are going to quit, they're going to get sick, they're going to get tired of this, not. But what I can do is I can stay closer to those people and make that process a better experience for them so that maybe they don't see the results, but they love the service that I provide so much that they recommend another friend or somebody else who potentially may. So, and this plays into a strength of mine now
Starting point is 00:50:21 in the business that we are in currently, and that's my relationship development. And this is where this started for me was when I figured this piece out and it's I've carried that on to every business that I've done going forward because I realized really quick that you're you know your true net worth is your net circle and it became really important that I followed up and I started touching these people so what I was really known for in my gym was between the years. Yeah, rubbing and touching years, right?
Starting point is 00:50:50 That's what I did with staff. Sounds weird. Just putting it out there. You know, I had a relationship with all of my trainers clients, like very few of my trainers had clients that didn't know me pretty well, because I made a point to make sure that I walked over and talked to them after their session. You're the mayor.
Starting point is 00:51:12 Right. And I wanted them to feel that way. And I talked to every member on my floor and asked their experience. And, you know, I just spent a lot of time doing this. And it doesn't seem like something that pays off right away, but you'll be blown away by those people because those are the people that are gonna refer to you, their sister or their aunt or their cousin
Starting point is 00:51:33 or someone else that they wanna help out. And that's really where this business starts to flourish because it isn't inevitable. You have to accept that you're not going to satisfy more than half of your people, really probably 20% of people that come through the gym end up ever if that ever seeing the body that they dreamed of when they walked in and they signed up and they paid all that money. So just really think of it like that, that how would you feel investing in another company
Starting point is 00:52:01 or a business and not getting the service you want and what would make that process better for you. Like for example, we've bought products from companies before where I didn't really care for the product that much. I just didn't suit my needs or I found something that was better but I really liked the service. They called me right away.
Starting point is 00:52:24 They asked me what my experience was, what could be better about it. And I'm just a type of consumer where, because of that, maybe it was a product that I didn't like very much, but I know somebody who probably would enjoy that product and because they did such a good job of servicing me even though it wasn't for me,
Starting point is 00:52:38 I would actually recommend them to somebody else. Nothing beats word of mouth. Right. Nothing in business. It's free. Siffer of yellow pages. That's a very good current. No, that's a very good point. Nothing does beat word of mouth. And that is really powerful. And if you can play a role in impacting that, and you know what, like there's, I've talked about on the show before strategies that I've used for my own trainers who worked for me as far as encouraging them and
Starting point is 00:53:06 motivating them by setting alarms on my phone as reminders to go say something to them and encourage them on the job that they're doing and what a great job they're doing. You could do the same thing if you need that reminder to help you out because I need that time management. I'm awful. So I need stuff like this to hold myself accountable to putting a plan like this together because it's something like we talked earlier in this episode about applying something to and doing it for a long enough period of time
Starting point is 00:53:34 so you can see results from it. This is not something that you're gonna go talk to a few clients four or five times and also you're gonna see your business explode and you're gonna have all kinds of more people inside the gym No, this is a culture that you need to create. It's a culture that you need to have in your gym You have the friendliest people the cleanest, you know like most like respected like equipment You know as far as like you come in and you know that you care
Starting point is 00:53:59 So the three C's right? So this is what another thing I loved about working for a company like 24-O'Finnis that had the funds to go after studies or to create studies like this so and survey so they could really figure out what are the three number, you guys, I don't know if you guys remember this, you know that the three Cs are the major reasons why someone makes a purchase or stops a gym membership and it's cost, convenience and cleanliness.
Starting point is 00:54:24 So the three biggest things that you can... That kind of crazy chicks. That can affect your business. Apologize about that. Would be keeping your gym clean, having it convenient. So convenience would mean close to their home or open 24 hours or open on days when they can come in there and Then cleanliness is keeping it clean
Starting point is 00:54:48 You'd be surprised how many people decide if they're gonna stay at a gym just based off of what the bathrooms look like and What the floors look like in the weight room? So those three are the three C's or the three biggest things that you can do to Retain members and then by creating that culture like I'm saying as far as touching all your members for sure. But also don't forget building relationships with the other people on the team. Like your front desk staff, like the people who clean the club, like the people who man the kids club. These people all talk to members and if somebody asks them about training or talks them,
Starting point is 00:55:24 guess who they're going to send them to, to you because you're the cool person. That's nice to everybody, so that's another part of it. And that's what I mean by the culture of it, right? It starts from you as the owner, right? As a leader, whether you're an owner or a GM or the facility, it starts with you creating that by you getting out there, you doing it more than anybody else. You are helping talking to touching more people than anybody else, including staff, like Sal saying.
Starting point is 00:55:48 And then from there, it bleeds to the rest of your staff. And I tell you what, you, once you get that ball rolling, you create that moment, and it typically would take me anywhere between, I mean, later in my career, I got good to where I could, I could turn a club and create that culture within about two months, but three to four months of being consistent Being very consistent with being that person inside your facility and you will have a culture change and when you do You'll fucking feel it and others will feel it when they walk in you want to you won't even need to go get clients
Starting point is 00:56:17 Right, so still come to you. Yeah, and and it because ever like you said the front desk girl is referring people, the kids club girls bringing in family, like there's so many people that are working towards the single. And that is the magic and what I love, and I miss about running a big gym is to crush and to set records and make tons of money in that business, you really have to get everybody moving in the same direction. And when you're running a large facility like that
Starting point is 00:56:46 at all times, I had 30 to 50 plus employees working there. That's a lot of people that you need help. But if you get 50 people all kind of helping you, it's better, it's way better than having five of your staff members working hard for you. If I got 50 people trying just a little bit for me, I'm gonna get way ahead in this game that I am if I have five of my trainers or five of my best people that I spend all my energy
Starting point is 00:57:10 on trying to get them better and better at their job. It's like, no, I need to get everybody on board and moving in the same direction. Next is Amy Knight 35. Looking back at all the guests you have interviewed, who are your top three interviews? Oh. Should we go one, one, one, one, go around? Yeah, I kind of know which ones. I know Chris Algieri, is that he,
Starting point is 00:57:34 Francis Nene? Yeah, he was one of my favorite, actually. Like just his explanation of his process and training and everything else, I was just like sucked into that conversation. Well, he could articulate, like, yeah, I was just like sucked into that conversation. Well, he could articulate like, yeah, I mean, there's not a lot of fighters, right? There's not, yeah. They've been proxist even, you know,
Starting point is 00:57:51 that can articulate the process the way that he did. So that was a great, great interview. He's got a future in either podcasting or some kind of a podcasting position, for sure. Yeah, that was awesome. And then Dr. Breck McCabe, I just like to pick his brain. He's like that coach figure. Like he's that guy that you just like,
Starting point is 00:58:11 you can get so much valuable information, psychology from and then what was the other one? Oh, I really enjoyed the Dr. McCola episode just to listen to him. Yeah, yeah, so those are my three. Was he tripping out? Yeah, I just like, I don't know, I like the outlier people. I like the Paul checks and the, you know, the Dr.
Starting point is 00:58:30 Miracle is the world. I think there needs to be more of them. So for me, the first person that comes to mind very quickly is Paul check, mainly because I have never met a person that exemplifies on a personal level, exemplifies wellness as confidently and as calmly as Paul Check. I mean, he's kind of a master of it. And what I mean by that is you've got a guy who, you know, he's got a six pack, not because he's trying to, but just that's the side effect of his lifestyle. The dude is much older than we are, can pull four plates off the floor, deadlift, no problem,
Starting point is 00:59:14 incredibly strong overhead press to the point where when I think when he was in his 30s and 40s, he pressed 120 pound dumbbell above his head, is brilliant. Absolutely one of the smartest people I've ever met when you talk to him about. And we didn't even go into on our episodes because I think he's bored with these topics. We didn't talk about physiology, biomechanics, you know, the human body. Like we didn't talk about that much, but off air, when I talked about these things, the guy was just, I mean, I couldn't believe how much he knew about the human body on all levels, everything from the microbiome, to the brain, to the bones, to the muscles, to the hormones, and how they work, and how they interact, and how they all interact with each other.
Starting point is 00:59:56 He was also this, he's this brilliant artist. He understands meditation and mindfulness on a different level. Just, he's, I guess that exemplifies wellness on a personal level. And so, and when I met him as I was extremely skeptical, I had heard a lot about him. Shit, what else did he go? Yeah, yeah. I had heard about him from other people.
Starting point is 01:00:17 I was very skeptical. So I wasn't going in there thinking, like, oh, I'm gonna be this huge fan. And after we met him and talked with him, I was like, holy shit, this guy's like, ground break, especially when you find out all the stuff that he was talking about 20, 30 years ago that we're just starting to talk about now.
Starting point is 01:00:33 It's pretty crazy. So he's got, he's my number one, gotta be one of my top guys. More recently, we've met with Mike Matthews, who on a personal level, I fucking love the guy, absolutely love the guy. He's somebody that I would for sure be friends with and hang out with anyway.
Starting point is 01:00:53 I mean, me and him have a lot of things in common on not just fitness, but it's a pro is openness to share with us how he's become successful in the fitness industry. And he's really cool, super open to share with us how he's become successful in the fitness industry. That's really cool. Really cool, super open to share, and also just his integrity was very, very high. Several times he talked about how he ran his business
Starting point is 01:01:15 and how he could make more money doing it this way, but the reason why he doesn't is because I don't believe in that, and I believe in this, and I know it's costing me this much money. That's all smart, the guy is by the way. He literally will calculate out how much he could make and how much he isn't making, but because of his integrity, he was going,
Starting point is 01:01:32 he does what he does. So, and I love meeting people like that. And then the third person that I really, really enjoyed meeting who has now become like one of mind pumps favorite people that we're just very good friends with, is Ben Greenfield. I really, really like Ben Greenfield. And when we first met Ben, such a character.
Starting point is 01:01:51 Ben is a legit weird dude. Like he's just straight up, and I don't meet it in a negative, like negative. He's not, no means, and no way do I mean that negatively. He's just, he's Ben. And when we first met him, I mean, we get to his house, which is up in the like the mountains.
Starting point is 01:02:09 We get there and we ring the doorbell and nobody's coming to the door. And it's at night, so it's kind of dark and cold as fuck. And here comes Ben around the corner, barefoot. And he's like, hey, can you guys give me a hand real quick? And we're carrying bales of hay with him, and he's barefoot with a shirt off, and I'm thinking like this dude's showing off,
Starting point is 01:02:29 like for sure, it's a front. Well, that's part of it. That's, that's, I mean, for sure. But yeah. Then we get in there, we're eating dinner, we're all sitting, and we're meeting this guy, and right away I'm already impressed with how smart he is, because he's very, very smart.
Starting point is 01:02:43 But we're sitting there, and he's standing on his chair, squatting down, he looks like a fucking prehistoric bird the way he's sitting with his legs all up and he's kind of lanky and muscular. He's perched. So he looks like, he kind of does look like a caveman almost. He's sitting a barefoot and by the way, he's got hobbit feet. You could tell the dude is always barefoot. He's got these massive, gnarly hands,
Starting point is 01:03:05 and I don't know if he ever washes them because he believes so much in dirt and stuff like that. And he's holding a bowl, and as we're sitting there, he's scooping the food out with his hand like a, like a, and I've never, but he's not even tripping like, this is just how he is. And getting to know the guy, he literally, he's like that. Like, this is just how he is.
Starting point is 01:03:24 He doesn't do this shit on, like, he's not trying to be the guy, he literally liked that. Like this is just how he is. He doesn't do this shit on, like he's not trying to be whatever. He's just like that and, you know, hanging out with him, having conversations with him. His podcast, appearing on his podcast, gave us one of the biggest boosts. I would argue he's probably helped us more than anybody else. Absolutely.
Starting point is 01:03:41 And it still helps us. Absolutely. He's just like that kind of guy. Like he, we definitely connected and we bonded, you know, with him, but just like, I'm always just so impressed at how he goes out of his way to really kind of like contribute, help us help other people, but he's just that kind of guy. Super cool, super smart, and what really won me over,
Starting point is 01:04:00 because when I first meet someone, I'm always skeptical. In fact, I think Paul Czech called me the judge because of that. I'm always skeptical right away. Yep, yep. I'm like, oh, they're doing this because of that. I'm always skeptical. In fact, I think Paul Czech called me the judge because of that. I'm always skeptical right away. I'm like, oh, they're doing this because of that. I'm always, but what won me over was, I don't remember what it was, maybe the second day we were hanging out with them.
Starting point is 01:04:13 Yeah, it's a fight. Yeah, we went to the sun. And he brought his kids. And I'm a sucker for a good parent. When I see a parent like really loving their kid and being a good person to their child, right away I fucking like you. When I saw that I'm like, okay, he's a fucking cool guy.
Starting point is 01:04:28 And he is a genuine, excellent father. So let's see, is that three? Yeah, he did, he did three. Yeah, he did three. Can you go further than that? You know, it does. It's hard to pick man. Why we're sitting here, Doug is actually,
Starting point is 01:04:40 now that we've sat here for a minute talking about this. Doug is pulling up on the left. Yeah, Doug is posting. You got a cheat sheet for you. Well, it's only made it worse for me because now I'm looking at names I'm like, you know what what I remember is now that he's put all these names up Oh, yeah, is that you know if you talked to me after some of these right after these interviews I would probably say say like I mean I forgot about Rob wolf's interview Justin ran. I mean that was a Justin ran. I was, that was a Justin Rins that I almost cried in that.
Starting point is 01:05:07 That was the first time I ever held back tears. I remember that episode. Have you ever wanted to hug someone as much as you've wanted to? Right. And then even Jordan Harbinger, man. Jordan has been one of my favorite people, and that was way back when we first started. Super cool.
Starting point is 01:05:20 Talk about Jamie Reel is a great one to listen to. Yeah, so it was awesome. If I had to pick, so the way I'm gonna pick my three, because I think there's been way more than three that I think were just so awesome. The three that I think I will have lasting friendships with that I communicate pretty regularly on text message, I try my best to try and keep up with all of these people,
Starting point is 01:05:41 which is fucking ridiculous and hard now that we're over a 100 guests that we've had. But I definitely, there's definitely like a top five to 10 that I talk a lot to. And the ones I really enjoy for sure, I've connected a lot with Ben Pekolsky. I really super good. I really like, I like everything about him. I think he's just, he's a good man. He's a very intelligent man. He's just, he's a good man. He's a very intelligent man.
Starting point is 01:06:05 He's extremely, he's extremely growth-minded. He too, it goes out of his way to help others. Very humble. I love where he's at in his life right now. We're at similar age, similar, like there's a lot of similarities that we have for sure in the direction that he is going with his business is very similar to mine pump. And so a lot of parallels there. So for sure, Ben Pekolsky is one of mine. Tom Billio for sure too, because he has been, you know, the way the Sal just talked about
Starting point is 01:06:39 Ben Greenfield, I would argue that Tom Billio for me has been one of the most important. But now I lean towards him because I really, out of everybody we've had, nobody I've been able to pick their brain about business as much as Tom Billio. His, the knowledge that he brings from somebody who's been a part of building, like literally ground up, building a billion dollar company, there's only, there's fucking only a handful of fucking humans that are
Starting point is 01:07:04 around that you can talk to that actually only a handful of fucking humans that are around that you can talk to that actually were a part of something like that and will that will openly share that and then I'm lucky enough to be connected to and he's that guy and he's opened his home to us. He's very inspiring to watch what he's talk about, you know, somebody who's got a fucking mansion on the top of, you know, Hollywood Hills, but yet he's still driven to build a whole nother business is so motivating for someone like me to watch and be connected to and communicate to on a regular basis. And he gives all kinds of gyms. And every interview we've done with him is littered with great information and gyms
Starting point is 01:07:42 and books. I've already read two or three books that he's recommended and they've all been great books like so Tom hands down He's probably he's definitely I enjoy his interviews more than Ben because Ben I love Ben and he can he sounds a little monotone when he talks So some people if you're not into bodybuilding you probably don't enjoy that episode as much But I think he's a very smart man and intelligent. I get a lot out of his stuff. Tom is more entertaining. He changes his voice.
Starting point is 01:08:13 His stories are great. He has a good story teller. Yeah, he's a great storyteller, you know, and so Tom is number one for me. Number two would probably be Ben Pekolsky. And number three for me and his new for me is Mike Matthews. I really hit it off with him. So it is, I mean, we all could change one of mine after you're done. Oh yeah. I got one. Mike Matthews, you know, like Sal said, I enjoy, again, a business side for me. He's a very close second to Tom Bill you as far as somebody who has shared a lot of that. And I enjoy that. We are in a, right now where we're at with this company, you know, I've been, I've built multiple business before. I've never built something as big as this. I've never scaled something beyond eight plus employees. We're at eight employees right now
Starting point is 01:09:01 and trying to scale this thing. And to be able to talk to guys like this who both have, you know, 20 plus employees and running a multi-multi-million dollar company, it is just, it's been, and the fact that they share, and man, Mike did not like hold back anything. He, and that is, I appreciate, because I feel like on this way too, if somebody asked me, if you're an entrepreneur and you get to know me and we're off the mics, I will share a lot of the stuff that people think is kind of confidence. Yeah, people people think that like what are you doing? Tell them your numbers and people are like, oh, don't tell your like people were so I hate that people are so secretive about money and revenue because everyone wants to put this facade on like they're making more where I'll put it all out there. Like this is where I'm at financially. This is where I'm trying to be like can you help me?
Starting point is 01:09:48 And he's the type of guy who does it the same way where you know this is how much money I make off of this. This is how where I've struggled. This is what's cost me tons of money. Here's mistakes I've made and people like that. Man when you find someone like that you latch the fuck on to someone like that because they're rare to find and someone at that level that intelligent has been fucking awesome. So Tom Bill you Mike Matthews been packed from my top three. Yeah. Joe Ducina. Oh, we have an heritage.
Starting point is 01:10:18 Yeah, but he's hurting. Oh my god, you guys are in for a treat. I can't wait to. I just remember that because you're talking about storytelling. Oh my God. And that's the best story I've heard. Well, we all agreed when we hung up on that episode that it was our favorite to listen to.
Starting point is 01:10:33 I mean, that was, I've never done an interview where I'm, I like, I enjoy it. We didn't talk so much. Yes, this is good. He's the one guest where he's talking and I'm literally just totally listening. Oh, I wouldn't forget. I pushed the microwave and I just sat back with like, and was laughing and listen. Oh, man, he was, yeah, I'm excited just totally listening. Oh, I wouldn't forget. I pushed the microwave and I just sat back with like, it was laughing and listening. Oh man, he was, yeah, I'm excited to release that episode.
Starting point is 01:10:49 Very, very entertaining. Look out for that. Right, look forward to that one. Quick commercial break, hey, people ask us all the time how they can support Mind Pump. Here's what you can do. You can go to www.brain.fm-forward-slaosh-mind-pump and get 20% off Brain brain FM for meditation or focus.
Starting point is 01:11:06 You can also go to audible-trial.com-forward-minepump and get a 30-day trial plus one free audio book. Lastly, you can go to goodgetnatureblend.com-forward-slash-minepump and you will get a discount on Ben Greenfield CBD product. KCMZav, have you guys considered doing some kind of prime, prime pro certification for trainers? Definitely, yeah. Absolutely. In fact, you're in our heads. In fact, we are scheduling,
Starting point is 01:11:37 and I don't even know if we can give the date yet, of what's going on here, Doug. We have the 10 of day, we can talk about it. Yeah, but we don't have a way for people yet to. Yeah, I know we can sign up, but I mean, you could tell the tentative date that's coming on because it will be a sign up list and it will fill up fast because it's starting to hear airplane. When's the date, Doug, do you know?
Starting point is 01:11:54 Yeah. Well, while I talk here, Doug will look that up. So we are definitely going to host a train the trainer day here at MindPump Media Studio. So you get to come here, MindPump Media, you get to see the whole facility, you get to see the studio, and then we're going to take a group of trainers, work in the business, and help them become six-figure-plus trainers. Now, at some point in the future, it will turn into something that looks like a certification where you get certified. We're not doing that yet because we want to make
Starting point is 01:12:31 sure we do fucking good job. In complete transparency, what we're doing is this first one and that's why we know it'll fill up because it'll be absolutely free. It's going to be free. And the reason why it's free is because there won't be a lot of structure to it a lot of in fact a lot of it will be us asking the trainers where we can help with them where the holes are yeah, we can you know how we can help you in this direction We want a solid group of probably around 50 or so trainers here that we can Ask where we can help them and and give first and we're gonna give everything that we can and then from there We can start to structure something, and then I'm sure one or two more after that we'll start to finalize it as a real certification, but absolutely we're heading in that direction, and the beginning
Starting point is 01:13:15 process of that is about to come up here in about a month, Doug. Tendatively, October 21st I believe. So around, it's October 21st, we're around that. So you know, keep your ears, your eyes peeled and your ears open because we will make the announcement when we're ready for people to register for this. It'll be absolutely for free. And it'll be just, I mean, like Adam said,
Starting point is 01:13:37 we're gonna limit it to a certain amount of people. So, I don't know if it'll be 50, 30, whatever, but we want it to be a group that works together, obviously headed by me, Adam and Justin, and it's gonna help us in the future create certifications. I will say this, and this is just me thinking out loud, the original trainers that we meet with, those some of those best ones, at some point,
Starting point is 01:13:58 I could foresee becoming people that help teach some of our certifications. So, we all, the three of us all share that, that in common where we're very loyal to people. So you come to the first one, we work with you, we see you're doing a good job, you're implementing what we're talking about, then we're probably going to want to pluck people from that group and somehow utilize them as a part of our team. It's probably one of the things that we're most excited about it. In fact, I mean, I've been antsy for quite some time to get to this point, but we knew that there was a lot
Starting point is 01:14:29 of things that we had to get in place. But the only thing to have the foundation, especially with the programs, we had to have the proactive element in there, the YouTube stuff. And now we kind of have like pretty much like what we need to work with as far as like addressing all these different issues. So now it's just a matter of like organizing it in a way where it's turn key for your average
Starting point is 01:14:49 trainer. Because you talk about each of our individual strengths and this is much more in our wheelhouse than almost anything else. I can train a trainer better than I can. I'm in salivating for this. Yeah. I mean, it's one of the few things I can think of that I love as much or more than personal training is working with trainers and helping them build. So I would much rather work with trainers than actual clients for sure.
Starting point is 01:15:11 Yeah, I would, I would, I love to help trainers become better trainers and better business men and women than I do like helping individual one-on-one clients. So this is going to be, this will be fun. I'm really looking forward to this. This is one of the few things that, you know, I feel like we can walk in and make an impact right away with the trainer. So, like Adam was saying, the first one's gonna be, us finding out what you guys need in the first group is gonna get a lot of personal attention because we're gonna work with people, you know,
Starting point is 01:15:41 one-on-one, break them up into groups, we'll work on. I'm sure we're gonna work on an assessment process and prospecting and closing the deal and how to structure your pricing and how to program your workouts and, you know, what kind of gym you should look to work in and how to build your business if you're a private trainer versus if you're in a big box
Starting point is 01:15:58 and, you know, how to build your skills with certifications you should look for. I'm sure we're gonna cover all that and more, maybe social media. I'm sure that're going to cover all that and more, maybe social media. I'm sure that's going to be a big part of it. So it'll be exciting. Definitely looking forward to it. Check this out.
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