Mind Pump: Raw Fitness Truth - 598 1/2 Making Organic Affordable- Thrive Market with CEO Gunnar Lovelace

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Saldas Defano, Adam Schaefer, and Justin Andrews. In this episode of Mind Pump, so we... Welcome to our new... Friend. Sponsor? I was just saying, I feel like if we should say friend.

Starting point is 00:00:22 Humanitarian, I like. I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I like, I friend. Humanitarian, I like. You've got her a lot, man. So we, for a long time now, we turned down 99% of the sponsors that approach us. But we've talked about, we still do. We still do. We don't talk about all the ones we don't do. We just talk about the ones we do do. That'd be mean, if you're artificial, go fuck off. But one of the things that has always come up for us

Starting point is 00:00:40 is whenever we talk about eating organic, non-GMO, products like that is that they're more expensive, they're harder to get. And although the market seems to be responding, now you can find organic products in a lot of different grocery stores, they are more expensive, which kind of sucks. And of course, you got to make your health a priority. So I've always been like, look, just by organic when you can. Well, there's an online e-commerce company called Thrive Market

Starting point is 00:01:06 who's figured it out. They've, it's membership-based, but the membership pays for itself. It's like Costco had a baby with whole foods and then had a baby with toms. And then they got dreadlocks. There was a three-way. If you know those companies well,

Starting point is 00:01:20 then you get the best food for the best prices and then we hook up and help other people. So basically you go on the site and you can find organic non-GMO products for no joke 25 to 50% off. So you're paying like what you would pay for conventional non-organic products for organic products. Plus, anywhere in the the cheapest process. Anywhere in the United States, it's shipped within two days. For most places, I think it's like 80 or 90%. Yeah. You get shipped real quick. So super good prices.

Starting point is 00:01:55 It's lots of, there's lots of products you can get. And for every membership that somebody gets, they donate one to like a low-income family or a military veteran or a public school teacher. They're super conscious with when it comes to the environment. They thought of like everything. They thought of everything, but the prices are amazing.

Starting point is 00:02:16 Anyway, it's a great place. It's where we're getting our products now. And the people, I guess, if you're somebody who doesn't give two shits about how we choose our sponsors, this and that, then you can go ahead and move on to the next episode. But if you actually care, this is why we do this. We interview the CEO of the company. So you guys can understand what went into us choosing a sponsor like this. It's very important to us that our audience understands where we're coming from.

Starting point is 00:02:40 It's not like we just, you can make a better decision about your buying purchases, like, you know, this way you understand, like, what's in the mind of the creator of this company? Yeah, and you're going to get a massive discount because of this partnership. So when you go in there, you can get $60 worth of free organic groceries, plus free shipping, and a free 30-day trial. So it's like, basically, nothing to lose, a free 30 day trial. So it's like basically nothing to lose, a bunch of free stuff. I suggest just go on there,

Starting point is 00:03:10 check it out, get the 30 day trial, the free trial, and buy some stuff. I think there's free shipping after you spend time. They need to go to thrivemarket.com forward slash mind pump to get that. That's where you gotta get it all. So go to thrivemarket.com forward slash mine pump thrive is THRIVE market.com forward slash mine pump. You got to do the forward slash mine pump.

Starting point is 00:03:32 So in this episode we're interviewing the one of the founders Gunner Lovelace and we had a nice conversation with him. So enjoy. So I'm excited to connect with you guys. Yeah, we are too, man. Are you the sole founder or was there... No, no, no, we've got there's four co-founders. I'm the original founder, but we've got a big team at this point. Would you mind getting into how that all started, how you founded it? You've been around since what? 2014? Yeah, so we've been live publicly for about two and a half years. We've launched

Starting point is 00:04:06 end of 2014. Softbate in October went live in November. One employee in my house four years ago, you know, over 500 today, it's been a total rocket ship. You know, obviously, lots of fun, but also really, really challenging and very intense with all sorts of trials and tribulations along the way. From a very personal level, I grew up really poor with a single mom and I saw how hard she worked to make healthy choices. When my mother remarried, my stepfather was running a food co-op out of a little hippie commune in Ohio, California. So I got to see firsthand the power of group buying is a way to

Starting point is 00:04:49 make food more affordable and build community and it just naturally drew me into wanting to make healthy food more affordable to everybody. So you saw as a kid growing up how you know if you want to eat healthy it's actually many times more expensive, more difficult or sometimes just not accessible. I know up until relatively recently, if you wanted to get organic, you know, whole natural foods, you had to go to like better towns or better parts of the town. It wasn't in, you know, and I say quing air quotes. It wasn't in some of the other areas.

Starting point is 00:05:22 It was more difficult if you were lower. Certain like farmer's markets and things you had to really seek out to even get to that. Was this was your motivation then? Yeah, it comes from a very personal place. It's literally, there were months as a child when my mother and I lived off of rice or bread. And I was really fortunate that even in the midst of intense poverty she knew that there was opportunities to make healthier choices and so she always optimized in that direction.

Starting point is 00:05:56 And so that really just from a very personal place, that's really the genesis for me. That's really the genesis for me. Then seeing a food co-op, and the truth is that a lot of the alternative natural product movement comes from these kind of hippie roots. What I think is so exciting about what's happening now is it really is this mainstream trend. It doesn't matter who you are, where you live, what you believe. People want to feel good in their bodies. they want the same thing for their children, and that's a really scalable, organizing principle that really transcends ideology. Now, when you first started this, did you have the vision that it would be what it is

Starting point is 00:06:38 today, or have you made pivots along the way? I mean, we've made a lot of pivots. I mean, we had a different name. So before we launched, it was called Shop Tribe. And we, you know, we, we, we when renamed ourselves as we thought about how do we really make this as accessible as possible to the broadest number of people's possible.

Starting point is 00:06:59 So there's been a lot of strategy shifts. But the core model of, core model of cutting out all the middle men, having a membership layer as our profit center instead of making money on the product sales themselves, and then having every paid membership sponsor, free membership to a family and need. That's been there from day one. As we've evolved, obviously we've learned a lot both with our successes and our mistakes. And so we've invariably, you know, we've made a lot of tweaks and changes along the way. But I think, you know, the core impulse aside from, you know, like, again,

Starting point is 00:07:38 very personal experience growing up and suffering with a lot of poverty as a child is, you know, I, I, at a, at a, at a, as a professional, interested in social enterprise, I've been looking for an organizing principle that really could bring people together around the common good at scale, much of my adult professional life. And what, what I love about food is how accessible and mainstream and scalable it is. Everybody eats, it's a place that we come together. There's something about eating food and the topic of food that causes people to put their differences aside and really find the common good. And when you look at the problems that we have as a society with lifestyle diseases and $300 billion a year on diabetes related illnesses is just one or several major illnesses.

Starting point is 00:08:35 And then you look at all of the environmental issues that we face, which are really conventional agriculture is the second largest contributor of greenhouse gases. The way that we produce, distribute, consume food is really at the core of our long-term viability as a species on the planet. I couldn't agree with you more. Now I wanted to take a few steps back. You talked about the power of group buying power or having a lot of people have stronger purchasing power so you can lower prices. I want to talk about your model because you were inspired by it.

Starting point is 00:09:12 I feel like you're a whole foods meets Costco meets a Tom's, all built into one there. How does that work? You guys sell organic groceries online, but for a lot less. I mean, I found products on there that were half the best price that I could find in grocery stores. But how do you work that out? Explain that to our audience, so it makes sense to them. Yes, so your traditional grocery retail, you've got your farmer, you've got your manufacturer, which is like the brand, you've got brokers, you've got distributors, and then you have your normal retail markup, and then you've got all these pay to play games that happen in the retail environment.

Starting point is 00:09:57 And that causes this really massive aggregate markup to happen on these products. And so when we buy directly from brands and with our own Thrive Market branded products, we cut out all the middlemen on the supply chain. So we go straight to the manufacturer and in many cases straight to the farmer. And we cut out all of those intermediaries. And that allows us to really have this revolutionary model where we can sell organic groceries at the same price as conventional equivalents for the first time in history shipped to your home. And that's really at the core of our model is that instead of making money on the product

Starting point is 00:10:38 sales, the way that all these brokers and distributors and retailers do, we just cut all that out. We buy directly from the source. We ship from our warehouses to our members nationally and instead of making money on the actual product sales, we make money on our membership model, which really is why we're able to have such advantageous pricing. That's excellent. And the other part that I really, really like is, and you've kind of glossed over it, was how you donate a membership to a low income family or a veteran or a public school teacher,

Starting point is 00:11:17 if I'm not mistaken. What was the motivation behind, I think that's amazing, by the way. That's awesome. Thank you. That you do that, both because it's great for people, but it's also great for the brand. And it really exemplifies kind of what you're saying

Starting point is 00:11:31 you stand for. What was the motivation behind that? How has the response been with that part of your model? You know, again, very personal, like having grown up really poor with a single mom as Latino immigrants. I just got to see firsthand how hard my mother struggled to make healthy choices. And so when we thought about the architecture of the business, we knew that we were going to be able to use this $60-year membership

Starting point is 00:11:57 to really drive the best prices that had ever happened in organic groceries. But we also knew that we wanted to make sure if someone couldn't afford that membership, that they could get a free membership through our giving program. And you know, that's, it's just been such a gratifying part of the business. I mean, I remember when I read the first testimonial of a single mom who is dumpster diving out of the back of whole foods to help feed her her son and you know transparently like I literally wept when I saw that testimonial

Starting point is 00:12:31 because you know I had to dumpster dive for food when I was in college and just it just in the midst of all of the intense hard work that it takes to do a start up and all the challenges and difficulties when you get that kind of positive feedback loop of, okay, I can really see the positive impact that we're having on tens of thousands of families, both our paying members but also the members in our giving program. It really makes all of that hard work worthwhile and it attracts a really high quality stakeholder driven business. So we don't have normal employees. Our employees are incredibly passionate and they really care about what we do.

Starting point is 00:13:14 And they're here because, yeah, they obviously they're making a good livelihood, but they're also really motivated by the idea that food is this incredibly transformational force and we get the same response from our brands and from PR and from folks like yourself who you know really authentically care about this and recognize the scale of the problem and so it's it's you know having that kind of giving program it's not easy it adds a whole other level of complexity to our business but it really provides this really important glue to everybody involved in the business. How has the market been to you guys? Have you guys been growing pretty quickly?

Starting point is 00:13:55 Yeah, I mean we've gone from you know one employee in my house, you know four years ago to over 500 today You know that The exciting thing about the movement towards organic and natural is that there's such an awareness now of all of the pesticides and the processed carbs and the sugars and the pesticides and the toxins and cleaning supplies. And it's really penetrating the mainstream. And so that's super exciting. And we just see that there's such a massive market for this that even as larger institutional forces start to come in like Amazon and other traditional retailers, we're so focused on a hypercureated catalog

Starting point is 00:14:49 that speaks really authentically to the values. If you go to a traditional retail store, a health food store, there's 100,000 products there. There's a half a billion products on Amazon. When you go to Thrive Market, there's only 5,000 products. It's hyper-curated, it's the absolute highest quality. But not only do we focus on providing this incredible value proposition

Starting point is 00:15:15 of being able to save time and money on these previously premium products, but we also really invest in community in that's expressed through educational content and our videos and our advocacy work and our giving work. So it's really our members are part of this broader movement and there's a really beautiful generous virtuous cycle that comes about. What's the, you mentioned the hyper curated, I'm very interested in your guys' vetting

Starting point is 00:15:44 process with that. What does that even look like? It just depends on the category that we're in. We, for example, in personal care and in skincare and baby products, we cross-reference everything across a really robust database from environmental media working group, the UWG database. So we don't have anything on there with a negative score. And that's specific to chemical perfumes and chemical stabilizers that you would find in a lot of conventional cleaning products.

Starting point is 00:16:19 And that's important because there's a lot of data coming out about how hormone and endocrine disruption from conventional cleaning products and personal care products are affecting development of children and people don't realize, they're starting to, people are starting to realize that, the skin is the largest organ in the body.

Starting point is 00:16:38 And so just, again, it just depends on each category that we're in. On food, we have over 150 qualities and certifications that we sort our entire catalog by. And we, for example, we're the largest retailer of food in the country now that sells exclusively non-GMO. And it's not that I'm not against genetic engineering inherently, but the idea that

Starting point is 00:17:08 we're going to, you know, engineer food crops to withstand, you know, massive systemic poisoning of glyphosate and roundup, which then shows up in more than 50% of Americans in their urine and destroys topsoil. And like, just the idea that we're going to engineer food crops to withstand massive poisoning is completely insane. And so that for us was one of our red lines. We're like on all food, we're gonna be non-GMO. And so it just depends on the category. Have you, because when you talk about GMO,

Starting point is 00:17:38 you're dealing with companies that are among the, I'm talking about the GMO companies, the producers of these products and the glyphosate. You'm talking about the GMO companies, the producers of these products and the glyphosate. You're talking about some of the largest corporations in the world. Do you guys get any pushback or anything like that? I know it's organic is much, much more mainstream now than it was even just five or ten years ago, but to have an exclusively non-GMO site,

Starting point is 00:18:05 do you get any pushback from people, or has it been all like okay? I mean, we get, you know, there's like the, there's like the classic criticism of that dialogue where oh, these guys are like fanatical, maniacal non-GMO people. And, you know, like again, where we don't, like there are instances where genetically engineering of food that takes

Starting point is 00:18:28 less water and has better nutrient density, that's going to make sense. And we've been engineering food for thousands of years through breeding and selection practices. So it's not a new thing. But the idea that we're going to engineer our biggest most important food crops from wheat, corn, soy, cotton down to withstand ever increasing amounts of poison is just absolutely crazy to us. And so, we're getting more and more vocal on those issues, and I think our profile is getting more and more exposed as we've grown very quickly. So I expect that we'll get more controversy around that.

Starting point is 00:19:10 But I think anybody who listens to us talk about this realizes that we're not inherently against genetic engineering, but we just want to make sure that it's safe for people and there's real transparency. And there's a market for it. I mean, the market is growing quite a bit. More and more people demand non-GMO foods or organic food. So there's nothing wrong with that. With serving a market desire or need anyway.

Starting point is 00:19:34 But I mean, I think it's hilarious when people say, because I've gotten that common as well. We're all in fitness. And so I've gotten the same comment like, oh, you don't have to be so fanatical about food or what's the big deal. And it's like, these are the same people that won't go to, they'll have one hair stylist

Starting point is 00:19:50 cut their hair. They will not go anywhere else. That's how picky they are about the person cutting their hair, but nobody thinks twice about the stuff you put inside your mouth every single day that literally becomes a part of your body. That's right. And so it's extremely important.

Starting point is 00:20:07 If anything, it's probably one of the most important things you should pay attention to. So I appreciate companies like yours. Connor, I'm curious to like, what are some things that obviously you've been doing this for over four years now? There's probably been multiple pivots, different ideas that you guys have either done, then thrown out. What is something you guys have currently implemented or that's going on within the company

Starting point is 00:20:27 that you're really proud of that you guys are going through right now? You know, I think for us, we've always really invested in being more than just an e-commerce utility. So yes, we're gonna save our members time and money and they get great convenience and price, but we're just much more than that.

Starting point is 00:20:48 And that's expressed through the content we do, the videos, the recipes, through the giving program. I mean, we have a really cool program where our members can donate a portion of their savings at checkout to be given away to a low income families. And we just did a really cool program with Kevin Hart and the Houston Food Bank post Harvey where our members funded deliveries of food and semi-truck. And then we as co-founders match the donations personally. And it's just a beautiful example of this great

Starting point is 00:21:28 virtuous cycle where our members donate a portion of their savings, a checkout, and our employees are excited because they see us really having a positive impact in a community that's really been affected by really negative circumstances. And it's just a rallying cry in the midst of, it's hard to do what we do. It's a really complicated business

Starting point is 00:21:52 and shipping thousands of products around nationally is a really difficult thing to do. And we're like, it's not even a low margin business. We operate the business as a zero margin business. And that's how we're able to make these products available at these prices. And so in the midst of all of those challenges, you know, when we as employees and as our members see it, the positive impact that we have in the world together, it's at a very personal level. It's very gratifying

Starting point is 00:22:22 because, you know, I think that there's so much political dysfunction out there and I actually think we're more united than the media would have us think. And I think that at the end of the day, we want to be able to take care of our families and we want to have a healthy, safe world to live in. And being able to do these types of things together around expanding access to healthy food really speaks to those issues in a way that appeals to our highest common good. Well, that's excellent. I mean, I think what you guys are doing is pretty awesome. It's right along the lines of what we, you know, when we first started our podcast, we talked

Starting point is 00:23:02 a lot about the growth of this segment of the market, and it's exploding. People are more informed. Well, we're a bunch of guys. I see organic food everywhere now. We're a bunch of guys that come from the bodybuilding background, right, in sports performance, and for a long time, I mean, we've all been in this from 16 to 20 years plus in the industry, and for so long, there's been this major division between performance and athletes and aesthetics and bodybuilding and then over here way to the left is the hippie crunchy healthy

Starting point is 00:23:34 mindfulness people and it's like we're trying to tell people and we've been trying to tell people for a couple of years now that You know the melding of the two is happening and if you don't figure it out and get on board You're gonna see it happen right before your eyes. And there's a lot of companies like yourself that I love to see that are on that same path. That's actually, so with the growth and of the demand of organic foods, are you guys finding any trouble

Starting point is 00:23:58 being able to get enough stock or finding enough retailers? I read an article not that long ago that the demand on organic foods in some areas was having us import organic foods from other countries. Are you guys seeing any of that? Are you looking at that? Yeah, I mean, I think it's tremendously complex because it's not like industrial or software-based business where you've got a widget that you can just like really control.

Starting point is 00:24:31 We're talking about, you know, agricultural crops that are affected by drought and flooding and increased demand. So yeah, there's all sorts of, you know, issues that arise. But, you know, I think, you know, not only do we sell the highest quality third-party brands, but we focus a lot as well on our own Thrive Market branded products. And what's been really fun about that is really thinking about how do we innovate the supply chain. So when we went out to make our own bone broth, we went to a really high-quality grass-fed jerky provider and I'm like, hey, can we use your whole animal that's going to be wasted and make a really nutrient dense high-quality bone broth product that's grass-fed and it's better for the planet and you know instead of wasting this

Starting point is 00:25:17 Let's let's turn it into a really high-quality product or when we went and made our fair trade organic coffee, we really looked at what of the labor conditions of conventional coffee and they're basically slave labor. The average Guatemalan pickers having to pick 100 pounds of coffee just to qualify for $3 a day salary and 40% of pickers and Honduras or children. These are the types of stories where we went straight to approving and farm. We've got really high quality, organic, fair trade, coffee, and in every single product that we do, every single brand, there's an amazing story behind it. We're able to use our direct to consumer

Starting point is 00:26:07 relationship over the internet to tell those stories so that people understand, yes, they're saving time and money by buying with us, but every single purchasing decision is doing good for the world at the same time. Well, I'll tell you what, Gunner, the boys and I are really excited to partner up with you guys. We're extremely picky about brands that we bring on and for over what year and a half, almost two years we turned down sponsors and it was because of our message and we didn't want ever to cloud that at all.

Starting point is 00:26:36 Yeah, I think it's, I mean, especially for people who really care about their health, I'm going to buy these products anyway. I do all the time. They do cost more, but obviously going through the thrive market, I'm gonna buy these products anyway, I do. All the time, they do cost more, but obviously going through the thrive market, I'm gonna save money, I'm gonna get them, and here's the other thing that's cool, we didn't even talk about this. You guys ship really fast.

Starting point is 00:26:55 Like I ordered a product, or I ordered some products, and it was here in like a day or two. Is that, I mean, do you guys, that's something you guys are, you guys advertise, right? Yeah, yeah. So it's, you know, free shipping on all orders over $49.95 of our orders are over, over the, in the free shipping threshold. And, you know, we're, you know, a lot of people

Starting point is 00:27:18 have concerns about packaging from ordering online through ecommercecommerce and we're we're fisticious about that so we're a hundred percent post consumer recycled packaging. You know we we're about to go zero waste from our distribution centers to landfill meaning there will be no waste that goes from our DCs to a landfill site and then we're working with an amazing conservation easement in Minnesota where we offset our carbon. And we're just very, very careful about how we think about how do we deliver an incredible experience for our members and make them feel connected to something much larger than just making a purchase.

Starting point is 00:28:02 That's awesome, man. You sound like an awesome guy. We like your company. We appreciate your doing this. What was the two? I know you guys have a no-brainer giveaway, too, at the beginning of the free trial, plus you get $60. What was that?

Starting point is 00:28:15 What was the, they get $60 of free organic groceries that thrive market, plus the free shipping, and then a 30-day trial, is that right? Yeah, yeah. That's exactly right. So they'll get $60 of organic grocery credits over their first three orders and they get a free trial of 30 days that they can cancel whenever they want. And look, our members make back their $60 membership on their second purchase. The average American family is spending thousands of dollars a year on groceries, so being able to get organic groceries at the same price as conventional equivalents

Starting point is 00:28:51 for the first time in history, it saves thousands of dollars for families. And the main way that we measure our success is can we sell the healthy alternative at the same price as a conventional equivalent? And the answer is most of the time, yes, we sell the healthy alternative at the same price as a conventional equivalent? And the answer is most of the time, yes, we sell a kind bar with five grams of sugar for less than a candy bar. We sell 70 loads of non-toxic laundry detergent for less than a big box retailer selling, say, have any loads of laundry detergent that has hormone and endocrine disruptors. So when you become a member,

Starting point is 00:29:26 you're able to save time and money for yourself when you're family, but you also get to actively do good in the world at the same time. Excellent, man. Well, again, we're happy to be working with you, brother. Yeah, I really, really appreciate the support. And, you know, in this highly fragmented media economy, you know, people like you that have built up

Starting point is 00:29:44 these really authentic communities where people believe and trust in you it's such an exciting phenomenon and we're really grateful for your support oxal excellent thank you right on the cool cheers we'll do a official intro and stuff

Starting point is 00:29:59 yeah so gunner we're going to record an intro after we get off the phone with you and we'll enter everything is there anything you want us to mention in particular? No, I think just the offer and what an asshole I am. You sounded like an old person. No, our audience is going to love you guys. So how did you, do you guys actually, I'm sure with the company that big and your busy motherfucker.

Starting point is 00:30:24 So I'm sure that you had somebody actually reach out or find us. Did you guys actually have a team that's searching podcast? Yeah. Yeah. So we have a partnership team and I think either Josh or Sylvia probably reached out to somebody on your team. And yeah, we've, I think it's just so exciting that people don't trust their traditional media sources. That means that channels like yours where you've got these really authentic relationships

Starting point is 00:30:52 are so powerful and it's such a great way for us to get the power out. Well, you guys are your message aligns. Oh, perfect. So much with our show. I'll tell you what makes me, what I love about seeing this is, you're talking about your large company you're growing, you're obviously offering organic non-gmail products, but you're also, many of your selling points are,

Starting point is 00:31:19 low waste or little waste. Considering the impact, I'm environmental impact. Environmental impact. You're looking at, you know, the workers that are producing the products, you're looking at that. And it's all market driven. This is fucking awesome.

Starting point is 00:31:33 Like nobody's telling you guys to do this, you're doing this because you believe in it, but also because people want that. Yeah. This is showing a shift in the market, which I've been really observing. No transparency. It's freaking awesome because I see this to being the future of everything which I've been really observing. It's a lot of transparency. It's freaking awesome, because I see this

Starting point is 00:31:45 to being the future of everything. I really see this happening. And look, we're in dire situation. I mean, I watched this amazing documentary, it was the most well-researched documentary I'd seen on where we are in terms of our viability on the planet. I don't know if you guys have seen this documentary called Ten Billion, it just shook me to the bone.

Starting point is 00:32:07 And it's, you know, we have been so successful as a species because of the way we've been able to organize food and food production and food, but now that very same success is poised to take us down. And if we don't radically shift it, we're in serious trouble. Yeah, I think one of the biggest problems is food distribution because you've got some places with so much food that they throw that throw it away.

Starting point is 00:32:32 And then you've got to realize you don't have access to food because it's bad distribution. But what we're seeing with e-commerce is they're solving problems like, I tell you what, man, 10 years ago, if I said you could order stuff online or buy stuff through the mail and get it within a day almost anywhere in the US people would say no it's impossible but now you're getting all these companies are being able to do this and it's just they're you guys are figuring things out with distribution that's that's freaking amazing

Starting point is 00:32:59 Thank you for listening to Mind Pump if your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbumble at Mind Pump Media dot com. The RGB Superbumble includes maps on the ballad, maps performance and maps aesthetic. Nine months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout nutrients in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price.

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Mind Pump: Raw Fitness Truth - 598 1/2 Making Organic Affordable- Thrive Market with CEO Gunnar Lovelace

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