Mind Pump: Raw Fitness Truth - 608 History of Muscle Building Supplements, Gimmicky Diets & Mind Pump's Business Dream Team

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND in fun conversation the entire time. That's what you called it. We talk about our LA day trip. We actually flew in at like 9 AM, flew to South. Don't do that again. At 9 PM, Adam was irritable. Then we talk about trends. And not quite sure what trends we talked about. We had to go pee before recording this intro.

Starting point is 00:00:40 We talk about Adam's top five business people that he would pick. If he could work with them. He's got some interesting answers on there. I guess I pissed a lot off a lot of people when I did that. They didn't like that. We talk about gimmicky diets and one that I invented that I think would be a billion dollar out there. Unfortunately, it's super brilliant and I hate to give you credit for that.

Starting point is 00:00:59 Yeah, but I won't do it because I have integrity. Too much integrity unlike Dr. Integrity. Then we talk about the history of muscle building supplements. This whole episode, great conversation, we had a lot of fun recording it. You're gonna love it. You forgot too that we mentioned organifying this episode. Oh, we did, didn't we?

Starting point is 00:01:18 We mentioned organifying this episode. We have mentioned our sponsor, and you don't even mention them. Son of a bitch. You could get a discount on Organify Supplements. If you go to Organifyshop.com, enter the code, mine pump. I was getting sick at the beginning of the week, got better, and

Starting point is 00:01:36 then we did this thing yesterday and now I feel bad again. Of course. Yeah, I mean, you got worked on hard. You got drilled in your job. Oh, my jaw. My jaw, it literally hurts too. What a great trip. I got what happened his way. What a great trip we have.

Starting point is 00:01:52 It was productive. I liked those trips. I did too, but boy was I exhausted. You know what, though? I get to a point, I lost my voice a little bit. So I get to a point where I get tired and then when I push past tired, and I can't sleep, that's what happened to me last night.

Starting point is 00:02:07 Oh, no, I was laying in bed. You know what, it's so funny, some laying in bed. And Katrina has a lot to do with organizing all this stuff as far as our schedules and things like that. So she always likes to hear how it went, like how to go. And she works real hard to make a lot of these connections, relationships and the timing and all that work out. And your answers were real short. Yeah, so it's what we do. We roll it. We roll it at 11.30 a night, right? And, you know, I,

Starting point is 00:02:35 I, I, we left early this morning. Yeah. And we're non-stop to the point where we did not eat. It felt like two days. Yeah, we did a neat. Remember, we got food for a second and they're like, oh shit, we're late. Yeah, to fly there and back and do, I mean, first of all, I've told Katrina before the max people we can do in a day is three because just talking to three different groups of people,

Starting point is 00:02:59 you have to be on for, it's, and that each one is a minimum of two to three hours. So you figure, you're looking at six to you know somewhere in that six to eight hours of communicating with three different types of people potentially or groups is already like taxing as fuck right. So I've always told her like don't push us beyond three in a day. And you always and you typically have to travel to three different. Well, and that is and especially when we live for each person.

Starting point is 00:03:26 That was what was unique about this trip was normally we are somewhere already, like we're in Austin for four or five days, we're in LA for four or five days, we're in somewhere for four or five days. This one was a day trip and so to plan three people in a day was that was a fucking, that was a day, man. It was cool though, man. Came home and she was like, Yeah, kuda is the Katrina. How was it, right? She wants to know how it went and I was like, day, man. It was cool though, man. It came home and she was like, Yeah, Kudas, the Katrina.

Starting point is 00:03:45 How was it, right? She wants to know how it went and I was like, Good, good. And she's like, and then she's like, Do you not want to talk about, I mean, we can. I said, I just, you know, if we get going into it, I was like,

Starting point is 00:03:58 you know how I get it. And she's like, I just want to make sure, you know, was the trip worthwhile, business wise. Was it business smart? And I said, no, no, you know, was it the trip worthwhile? Business-wise? Was it business smart? And I said, no, no, absolutely. It was. She goes, well, you sound like you're not as excited. And I'm like, well, no, it was good.

Starting point is 00:04:12 It was a good trip. She's like, well, was it was a waste of time, wasn't it? And she keeps doing this to me. And I'm like, do you want to get into this or what? And she's like, well, I mean, I just feel like, and you can tell she was getting like, kind of, upset about it, because she works hard to make that happen, right?

Starting point is 00:04:27 And then I hear I'm not valuing what she does. And so I get that, I'm putting this together, right? So I'm like, okay, so I light the joint. I'm like, I'm gonna have to smoke weed for this one, because we're gonna, okay. So we're gonna get in. So I go, you know, I- So babe, when I talk to you, I get it.. I go, it's at the worst, I said,

Starting point is 00:04:49 it's from a business standpoint, I said at the worst, it's a wash with the potential of being really, really big, really good. And I said, but we've done this enough times now, you know, that I'm just not overly excited about. Because well, I just feel like, you know, like when you got back recently from Austin and wherever else we just came back from,

Starting point is 00:05:07 she's like, you just seem way more excited than this time. And I'm like, no, I think I'm just getting used to this now. It's like, you know, the first couple of times we did this. You also came back exhausted as fuck. And I explain that to her. I'm like, I'm exhausted. I said, you get to remember, like this was probably one of the more exhausting days

Starting point is 00:05:22 we've had to do. So, you know, I'm tired, I'm exhausted, I just want to crash. And I said, plus, nothing has developed from this yet. So for all I know, we could all go our separate ways. Nothing happens with univision, nothing happens with... Viny. Yeah, maybe nothing we do with the human garage, maybe nothing goes beyond what we just did yesterday. And for those reasons, it's at least a wash because it was good relations.

Starting point is 00:05:50 It would, it obviously gets us out there still. Good content. Yeah, good, good, exactly. Good content. All right. And I said to her, I said, you know, human garage guys, brilliant minds. I said, that's great, always great for us boys to, you know, we definitely learn stuff. Right.

Starting point is 00:06:02 Be communicating with other, you know, very intelligent fitness, wellness-minded people. I said, so from a standpoint like that, and if we're looking at like a numbers that way, I'm like, okay, it's a wash right now, but it could be huge. And I said, I just don't get excited about that stuff until it happens. It's like, so yeah, no.

Starting point is 00:06:20 You're so agitated. Right, so. He's cool. Yeah. No, she was, but it ended up turning into an hour and a half conversation. So I was up till fucking 1230 last week. What a great, what a great trip though. I mean, it was, it's entirely worth.

Starting point is 00:06:34 It was super fun. Univision awesome. That was great. How about that studio? Great. Aording studio. We all had envy on that. But it was cool meeting like, you know, we've done lots of podcasts, we've been on other shows,

Starting point is 00:06:47 we've met lots of people, but it's always a treat to meet a genuine fan, you know, and Liz was, she's a genuine fan, she's listened to every episode. Every single episode, so when we're talking to her, like, she's asking questions and talking to us and she knows the whole journey that we've been through. Pacific things from, yeah, from episode, which is really, I really, really, really appreciate that when you find someone who does that because you know, you, we do what we do and we put a lot of our, our heart and soul into it. And when you see someone that it resonates with in a positive Well, it just feels really nice. It's interesting to see what she's trying to do too,

Starting point is 00:07:26 because when we first got set up, like, I look, what are we gonna do at Univision? Like, I can't speak Spanish. Like, this is not gonna go well. Right? But when I realize what she's trying to do and the battle that she's fighting right now is that she sees what Mind Pump is done, the message that we're

Starting point is 00:07:46 giving, she says that she feels like univision and just most of the Spanish networks are behind in this message, like just no one's giving this message. She feels like they're 5-10 years behind us and so she wants to kind of be that. In general, it's just that community. The Latino community in general is not. Yeah, you brought up to her, like with the sodas and obesity and diabetes. Yeah, like if you look at like our closest,

Starting point is 00:08:14 one of, you know, closest neighbor, Mexico, if you look at the obesity epidemic there, you will see one of the fastest growth of obesity and just starkest contrast within a generation or two that you can see anywhere else. Part of it was the introduction of highly processed foods, of course, accessibility to foods, but then the processed foods to the point where soda,

Starting point is 00:08:39 which was never consumed, like a couple generations ago, they didn't have soda. Now it's a staple with almost every meal. They consume soda either. This is like extra amounts of sugar in that soda. It is and diabetes has exploded there. And so they're just starting to learn about,

Starting point is 00:09:01 like nutrition and health because it was not really a concern before, the concerns before were very different. And you're just seeing this just just rapid trend and change. And so she's really trying with her podcast to make, to convey the proper good nutrition advice, good fitness advice. It's really cool. Yeah, it's very cool. I normally don't like to go somewhere where the host doesn't have headphones for us to listen for feedback. That got me out. I was weirded out by that one. where the host doesn't have headphones for us to listen for feedback.

Starting point is 00:09:25 That got me, I was weirded out by that. Yeah, but I was surprised. Normally, I don't like that at all, but it wasn't bad with that. That played the way they have that thing set up. It's so conversational, the way it's set up, it felt so easy to just kind of talk. I'll give her props.

Starting point is 00:09:41 I think she's been listening because of our style and what we kind of try to coach. A podcast like, just start recording and let's just like flow. It was she was recording everything before we even realized it. And I was like, aw, that was awesome. That was awesome. We're a bunch of assholes. And then we like trying to coach people.

Starting point is 00:09:57 Yeah, we did. I know I'm notorious for that one. Well, I mean, but you know what, but we like to be coach too. That's right. That's what we learned. So I feel like to it's better. I'm glad you said that because I feel like

Starting point is 00:10:06 I come from a good place when I do that. I know I have a habit of doing that. It's not like I know more than you. It's that I appreciate someone sharing knowledge or information that's impacted that. Yeah, right? Torbillion is always dropping bombs. Tom Billiou, Mike Matthews, when we met with him.

Starting point is 00:10:19 I'm receptive to that. Yeah, these are all people that have, we sat down and they just taught us things. So I feel the same way too. When we get into situations like that, it's not me trying to be in control or tell someone to do, it's just like, fuck, do this was a game changer for us.

Starting point is 00:10:33 This has helped me out when you do this, if you do this, it makes a big difference with your audience and it helps out. And so I think, for the most part, I feel like most people receive it. But I know sometimes I have to be aware of myself. I know I can come off like I'm telling you. Like you're the most part I feel like most people receive it, but I know sometimes I have to be aware of myself. I know I can come off like I'm telling you. You're gonna leave it.

Starting point is 00:10:51 And I know that can be annoying because I know like I don't like, I say this all the time to people that one of my biggest pet peeves is someone who's trying to tell you how to run a race that you're already beating them at. You know, it's like so, oh my god. It's so annoying, right? When you get that way too often though, I guess that's where the frustration comes in. Oh my God, dude. Hey, but you know what though? I'm sometimes you learn something

Starting point is 00:11:09 even from people like that. Of course. It's true, you know? You can't ever be, you can't be close to mine. You always have to be open-minded. You just want them to have the same attitude. That's cool. I just get quiet with people like that.

Starting point is 00:11:19 When I was like, oh okay, yeah. I'm not normally a quiet guy. And if you, but you always be your red flag though, it's going on in my head. Oh, you know what her reminds me of? Because you got five downloads. It's almost like the story that Vinnie was telling us when we were meeting with him.

Starting point is 00:11:30 I remember how he said he was in the gym. Oh yeah, yeah. And there was that like kind of buff chick. And she comes over, she's spotting him and he just had shoulder surgery. And he's so he's barely lifting the bar. And she's like coaching him on how he should work out and what he needs to do with his diet, the somat.

Starting point is 00:11:44 He's just like, okay, that's cool, whatever. And she has no idea, she's like coaching him on how he should work out and what he needs to do with his diet, the cement. He's just like, okay, that's cool, whatever. And she has no idea, she's talking to like, like these celebrities. That takes a lot of humility to be able to do that. Not a lot of people. Yeah, a lot of humility, a lot of confidence to be able to let people kind of come in and say shit. Dude, that happens to me all the time.

Starting point is 00:12:03 You know, like at Orange Theory that girl, coaching me on how to do a proper press with the TRX and then you people at the gym to bed pack is like, you know, coming at like my form for like hypertrophy training. I'm like, yeah, of course. You know, like, brain, I'm like, coach me. You know, that's all good, whatever. But it's like, I know anyways,

Starting point is 00:12:23 but you just have to kind of receive it, you know, you got to like realize it. Absolutely. I'm humble and I, you know, I'm all good, whatever, but it's like, I know, anyways, but you just have to kind of receive it, you know, you gotta like realize it. Absolutely. I'm humble and I, you know, I'm here to learn too, but I know a lot. You haven't, that hasn't happened to you though. That hasn't happened to you lately, hasn't it? No one's done that lately, right?

Starting point is 00:12:35 Nobody stops you at the gym. No, no. Like sometimes, it's just weird hot randomly. I would be hilarious, right? It's gonna walk over, correct your form. Out of the epigene. I would be hell like you. You should try a grip like this.

Starting point is 00:12:49 Yeah. You know, one time there was a member doing, just I don't remember what it was. It was some exercise in the form. It was all fucked up when I was a trainer. And I walked over to him and I'm like, hey, you might want to try it this way and I show him a different way of doing it.

Starting point is 00:13:03 And he even had broken English and he goes, you don't look like Arnold. And he turns around and does it his old way. I'm like, you motherfucker. You got to suck her. Well, you know what, I used to get to it. You don't look like Arnold. And I was competing.

Starting point is 00:13:14 I was competing with all these, I mean, I was working out a lot and around a lot of these other competitors, you know. So they all look fucking great and awesome. And we'd work out. They would just, oh, you know, let's do this. I want to do this for that. and I'm like, oh God, for this thing, he's telling me for my reason and stuff, I'm like, no, I'm gonna do this.

Starting point is 00:13:29 And then they all wonder like, why didn't wanna work out? Like everyone's just like, hey, what day are you, we're gonna have to do this, I'm like, nah, it's cool, I'm doing my own thing, you know? And I just don't like having to explain myself every time I'm like, what this is what I'm doing, okay? It's like, if you wanna join me, you can join me, but you're not gonna convince me

Starting point is 00:13:44 why you wanna go do this exercise for the fucking reasons you wanna to join me, you can join me, but you're not going to convince me why you want to go do this exercise for the fucking reasons you want to go doing more because I'm working it into this. Dude, speaking of working out, you know what I'm starting to see, which is a good thing, and I try not to get irritated with it, it's because it's actually a good thing.

Starting point is 00:13:58 Are you guys seeing what I'm seeing on Instagram and social media right now with a lot of these fitness gurus who are now starting to promote Exercise frequency or workout frequency where they're like full-body workouts. It's spontaneously all of a sudden You mean a doctor obvious. No. Yeah, there's doctor obvious and There's two doctor obvious is and doctor integrity is the other one. Who now are promoting like full body workouts and this may be more better.

Starting point is 00:14:26 I like Dr. I like you. I like you given Jim Dr. Integrity. I didn't think you had that. That's great. So we got Jim, we got Jim, Jim will call Jim Dr. Integrity. Dr. Integrity and then we'll call Muscle PhD. We'll call him Dr.

Starting point is 00:14:42 Dr. Obvious. Dr. Obvious. Dr. Obvious and Dr. Integrity. He's been posting it. Dr. Obvious, Dr. Obvious. Dr. Obvious, Dr. Ob. obvious Dr. obvious Dr. obvious and Dr. integrity. He's been posting Dr. we should can you have a dude? Dr. designer creates some fucking characters great

Starting point is 00:14:50 please. Yes, please tell me those are great characters. A lab coat. Dr. obvious. Where's a lab coat and Dr. and Dr. integrity glasses and yes, yes, yes, yes, yes, yes, please. Yes, because like now it's like all of a sudden I'm

Starting point is 00:15:03 reading like all in fun. Fun. All you fucking people that are fucking good. You're sure. I know. And whatever army and tie it up. Yes, yes, please. Yeah, cause like now it's like all of a sudden I'm reading like, all in fun, all you fucking people that are fucking good you sir, and whatever army hashtag. Yeah, I mean, listen, here's the thing, when we were first started mind pump

Starting point is 00:15:13 and we were promoting full body workouts and frequency, we had a lot of resistance from this world. We did, we got into debates and discussions. Right. No, it's better to do it the body parts split way and with a few ways better than why are all the body builders training this way and this and that and the other. And we were, it's better to do it the body parts split way. And well, if your way is better than why are all the bodybuilders training this way? And this and that and the other.

Starting point is 00:15:28 And we were arguing with a lot of these people, but they're starting to come around. Part of it is because the science is really starting to catch up. I don't know how many studies now that they've done that have demonstrated that if you do, if you compare two workouts with the same total volume, but this one over here has more frequency.

Starting point is 00:15:44 In other words, they split up to volume. It's just superior. There's several studies now that are showing this. That's part of the reason. The other part of the reason is, I think because of the internet, because we're not the only one that obviously have, we didn't invent training this way. It was the way people trained before steroids. But I think with the internet, in the way information spreads,

Starting point is 00:16:06 people are sharing more of their anecdote and more and more people are trying to work out this way. To the point now where I'm seeing, well, you've seen it in like magazines and everything too. You've got teenations, you're, you're even men's health, like is talking about these. We know they're my publicity. A band in the body's part split and all this kind of stuff.

Starting point is 00:16:24 I'm like, oh really? I know. Really? I'm gonna start, I'm gonna call T-Nation out on the show. Why? I'm just gonna say it. But we like them. No, we love them. Yeah, great. Reveal yourself, bro.

Starting point is 00:16:33 Where you get your sources? Say what you have, dude. Let's go grab lunch. Yeah. There's a big curtain. Yeah, pull it back. Reveal yourself. They're mind-pump. It's like a hologram.

Starting point is 00:16:44 Yeah, mind-pump. Let, it's like a hologram. Yeah, mind-pump. Let's kick it, dude. Like, I like a lot of shit, you say shit. You say shit. Most of the stuff that they put. Steam up, you know what I mean? Most of the stuff they put out is awesome.

Starting point is 00:16:54 One of the few sources is like. A lot of it is, yeah. Most of it. If we do it right instead of you guys dropping stuff right after we talk about it, we can just collaborate and we can top it together. That was such a joke. But anyway, I'm glad I see it so fun. I just call it how I see it.

Starting point is 00:17:11 It's so fun. I'm glad though that this information is now starting to get out because it's better. People are getting a better shape. Well that's the point of why we're doing this. Here's what I'm waiting for. Here's what I'm waiting for. I'm going to do the clap. You know people that are knowing when they talk. Here's what I'm waiting for. Here's what I'm waiting for. I'm gonna do the clap. You know, people that I'm knowing when they talk.

Starting point is 00:17:25 Here's what I'm waiting for. Who are you new to? Here's to you when they people argue? That was on like maybe, what movie was that with Eddie Murphy, where you put all the different characters? You know, and someone's arguing and they're trying to make you leave. No, not that, but what were they?

Starting point is 00:17:38 Let me tell you. Let me tell you something. Anyway, here's what I can't wait for. I cannot wait for variations of trigger sessions to start getting fucking put out there and for people not to call them trigger sessions. I can't wait, it's already happening a little bit. I'm seeing people talk about and reference different things.

Starting point is 00:17:55 Maximizers. Yeah, whatever. But it's a trigger session. Molecules session. First. You know what? Or first dish. I think we need to make sure.

Starting point is 00:18:03 Maybe someone else did it first. I don't know about it though. Charging session. I don't know. or first dish. I think we need to make sure someone else did it first I don't know about it though charging session Do you so not like that? You know rich piana talked about feeder sessions someone told me about a long time ago So I don't know if that's similar, but definitely the way we talk about trigger sessions the way we present it I don't know we do it. I doubt rich piana had the same science to support his purpose. Yeah, I don't know maybe I don't know if you but anyway, I can't wait because I guarantee you that's gonna be a thing everybody can start doing soon as well. The electrify session.

Starting point is 00:18:32 Yeah, that's molecule. I think that, and then I'm waiting, I'm calling and waiting for the revolt on the IIFYM, Pindalum to swing back. Because I still think it's on the rise. More and more people are finding it. It's working. Yeah. Oh, yeah. Absolutely. Definitely. You think it's going to swing so hard? Oh, yeah.

Starting point is 00:18:51 It was interesting to me. The video was talking about with CrossFitters and how much they're seeking out donuts and all these high sugar type foods and stuff. They're so depleted. It makes so much sense to me, like, why that's part of the culture, you know, it's in grain. It's like deadlifts, donuts, all this kind of stuff. Yeah, there's literally 8 million IIFYM tags and the very first picture that opens up when I, the very top, top to post

Starting point is 00:19:22 is a cookie butter Oreo cookies. So I, it will. It's gonna swing. And I know like the ones that like to support it are like, well, that's not what it stands for. And you know, you got to count the fibers still and you get net carbs and you know, they, and they, what do you mean, you mean eating healthy? Yeah.

Starting point is 00:19:39 Right. So I know there's, there's camps that like to, at the end of the day. It's it's Here's the trend that I'll predict right now that I've said before mums again so that people fucking solidify that we said it You are going to see a trend that is because we've already seen the demonization of carbohydrates fats Just wait the protein one is coming 100% Oh, it's a good call. I took a call guarantee. It's like, oh no, eating too much protein, which you'd have eat a shit ton of it, definitely not the greatest, but you're going to see protein fasting become a thing.

Starting point is 00:20:10 The problem, the argument that I had with that, and I had this with you when you first brought that up almost fucking two years ago or whatever, is we're still, it's barely hitting mainstream now that you're seeing, you're seeing Nestle, Nestle, adding it to their things. So that's how I know the backlash is coming. When I see, large, high protein coke or whatever, then I know the backlash is coming. It's like when your parents know your favorite bands,

Starting point is 00:20:37 like you're not cool. I think the opposite, I think that's an analogy. When I see companies doing it like that, it tells me that it's going on a run for a while. If it was a stock, I would be telling people to buy right now. Here's why I think- Buy the protein stock. Yeah, well, it's already high though.

Starting point is 00:20:53 That's what I'm saying. Oh, it's high, but it's gonna get higher. It may be, remember, you wanna buy low and sell high. So, it's already high. Well, you would have bought, okay, in a perfect world, when you and I argued about it two years ago, you would have bought what I said. Then maybe, maybe it's gone up. Yeah, maybe oh hundred percent it has But I definitely think the fall is gonna be it's gonna be interesting because I can already see it with because the popularity of

Starting point is 00:21:15 Fasting and the popularity of ketogenic diets the reason being is both of which Site science that show health benefits Yeah, and some of the health benefit that comes from those, people need to know, is the avoidance of protein. Because you get autophagy or accelerated rates of autophagy, which is programmed cell death, or getting rid of waste or whatever in the body, that is accelerated because you're avoiding

Starting point is 00:21:42 both carbohydrates and fats. Because when you, I'm excuse me, carbohydrates and proteins, not fats. So, both of those citing that science, so that's one of the things that's gonna fuel the whole, oh, you know, you need to avoid proteins sometimes and protein fasting is a good thing and you don't have to have high protein everything.

Starting point is 00:21:59 We think about like intermittent keto diet. Like, you're sickle, right? I feel like that's what it's gonna evolve to. Oh, you think so? Yeah. I came up with keto diet. Well, sickle, right? I feel like that's what it's gonna evolve to. Maybe you think so? Yeah. I came up with the diet. Because it's like, I mean, it's such a hard diet to maintain for a long time.

Starting point is 00:22:13 Well, we're watching, you know, I mean, there's the, and we call that too, is the keto crave. I mean, watch what I think it's, it's already losing momentum. We saw that, but we remember when we said about supplements with it, look at all the, I mean, that's...

Starting point is 00:22:25 Everybody's putting ketone. Oh, yeah. Keto supplements are crazy. Well, I bet you, I would love actually to look at that. We should look that up. I'd like to see where, how much... Keto is gonna run. It's been on the rise.

Starting point is 00:22:35 She lasts six months to a year. So I came up with a diet idea the other day, just for shits and giggles, that I... 100%. You did wait a second. Wait, wait, wait, wait. Before you share this, you did or is this one of those things where I'd share this and then you turn around. I do, okay, let's do it.

Starting point is 00:22:48 I do, for sure. Remember what I said, let's hear it. So right now, well tell me what you said. No, no, no, let's just talk. It's a reverse. It's a reverse. Justin knows, bro. He'll know who's the walrus.

Starting point is 00:22:57 No, no, no, no, no, it's a reverse. Something that I would never put out. Okay. Because it's not, it would be like a hook, you know what I mean? But if I had less integrity, let's say I was doctor integrity. If I was that guy, I could fucking put this together and sell the fuck out of it because it's got a tagline on it, it's got a hook, and I could definitely take science

Starting point is 00:23:18 to support it. I could get some science to make it sound good. I'll call it the every other day diet. You don't eat whatever you want, just eat every other day. Fast, three days a week for maximal health and whatever. Easy, I can fucking write a whole book on that shit. You guys are pissed off, I said it, because you want to make that book now. Fast, three days a week.

Starting point is 00:23:35 Yeah. And then eat everything every other day. The every other day diet. Every other day diet. I know that I would sell millions just to the title alone. It would be controversial. He says people should need every day and I'll be like, well, fast thing actually has been that is that it has nothing to do with the last thing. That is that is a clever idea.

Starting point is 00:23:52 Yeah. That is correct. But we both know that wouldn't be ideal to teach people that. No, that's why I wouldn't do it. That's why I said, if I was doctor integrity, I would red tape. I would do it. But I have too much integrity to do it. But but but we could sell the idea to doctor integrity. Yeah, Yeah, The passion box is your idea. Yeah, let's build the IP. Listen, watch someone come out with that shit now. Like two years from now, it's gonna be a book. It was it Jason Allen Scott. he was talking about like stealing the whale blubber diet or whatever.

Starting point is 00:24:25 He's making me talk about it. Yeah, the last one. He's asking about it. He's asking about it. Ask him about it. You wanted to take the keto diet way back when we were talking about it originally. And he's like,

Starting point is 00:24:34 That's how in you would see. Yeah. And he's like, you know, brilliant breakfast. Whale, seal blubber. That's a lot of her stuff. Lunge. I wanted to do one.

Starting point is 00:24:43 And I would do my diet and mine's probably last month. What's that? Don't say we're gonna say that if you're gonna do it. Yeah, it's something that I would well, I would share it with people because if you know what, if somebody else came up with it, I think it should be shared. I was starting to mess with it when I was tracking and just fell off. The me tracking and getting ready for this Olympia weekend that we ended up going to. And that was rotating your foods and riding a diet that's more about getting

Starting point is 00:25:13 what you need versus not like restricting the brain. Don't tell everybody. He's already talked about this in the show. Yeah, I've already mentioned this before. It's not like a big secret. So it's not a seek out. Instead of being restrictive, there are no restrictions. No restrictions.

Starting point is 00:25:28 Aim for these things. Right, and it would be more like that. And I didn't, what would take the time to do that? In rotation, I mean this. Right, would to go through it. What's the opposite of the word diet? That's what it should be called. Backwards, right?

Starting point is 00:25:37 Tide. Tide? Tide. Damn, not that literally. Pfft. Oh. The tide diet. This boom, blah, blah.

Starting point is 00:25:47 Follow this tide. It sounds like detergent, I don't need to. No, it is detergent, right? No, I think that would be, it would take a little bit of time to, and thought to actually draw it all the way up to make sure it was well put together. But I think it would be a really cool strategy for people.

Starting point is 00:26:07 And it's kind of how I coach people anyways. I wanna do, have you hit your microbes, bro? Micros? Yeah, microbes. Just all focused on microbes. Oh, my bad. We do like a knockoff on it. If it fits my microbes.

Starting point is 00:26:20 Yeah. And it's all just nutrients. Just nutrients and minerals. That's it. People like, like what the fuck? They're just taking vitamins, though. Yeah, yeah, and it's all just nutrients just nutrients and minerals People like like what the fuck? And then you know what I wait It's hard coming out of that What do you think some of all the diets and stuff that we've seen?

Starting point is 00:26:39 What do you think some of the worst like gimmicky fucking things that we've seen? I've seen I've seen the celery diet before. Cabbage diet. They're always on some good morning America bullshit. They're not crazy to think about that like the some of the worst ones are the ones that get the most traction. Bro, here's the formula cookie diet. Remember that one? See here's the formula to to selling a diet book and making millions of dollars. Make it crazy as that's it make it crazy and name it something that's ridiculous like the pizza diet guaranteed hello people and this is and this is why your idea is actually really good I know what is yeah the high it is

Starting point is 00:27:14 I just have too much to take it we can't do it with I feel like we could do the every other day diet would sell so much bro we just got a caution people think of the science I can put in there that that's all a fasting science. You have no rules, DMI. And I crushed people in debate. I would go on a show, a fitness show, and they'd be like, how could you tell people to eat every other day? And they'd be like, do you think our ancestors ate

Starting point is 00:27:34 every single day? This is how we evolved to eat. I could sell it. I just won't do it, because it's bad. I have too much integrity, like I said. It's not actually, it's not like. So out of that, you just get close. Yeah, I'm so like closing myself over here

Starting point is 00:27:48 on how we can do it right. Oh, so many dollars. Because if you, because okay, let's talk about the bad of that. How about the don't, if you're being, if you're being, the don't eat everyday diet. Oh, see now,

Starting point is 00:27:59 you can fast one day, we, it's not negative though. Yeah, like, ah. Well, we know, you're the other ones. I mean, I know how about the one day a week diet, something like that. There is one like that, actually. So it bitch.

Starting point is 00:28:14 There is a diet. There is a diet, actually, and you know what, every other day thing, okay, this diet, actually nothing you say. I like the every other day thing. There is a diet that actually promotes this, eating once every four days or something, and you can just go to town

Starting point is 00:28:26 On that fourth day, but it's every it's here's why it's a brilliant diet. You're eating Yeah, let's do this here's why it's a brilliant diet. This is why it's so awesome. It's controversial It gives people the permission eat whatever the fuck they want on the days that they eat people love that like you know What I think I have enough you know willpower to not eat yeah two days a week or whatever But I if I get eat as much as I want We gotta highlight the the negatives That's why I hate the fucking term cheat day to you Yeah, and that's all the focus on the entire day

Starting point is 00:28:57 And just like they're horny for that day You know, you know We could we could have it we could create, here's another diet we could invent. It could be a diet that has the approach like this. You know the story, like you get caught smoking cigarettes by your parents or whatever. Your dad takes you in the garage. You do. Yeah.

Starting point is 00:29:16 Your dad takes you in the garage and makes you smoke the whole pack so you get sick. So bad. And then you never want to smoke cigarettes again because now you've associated that horrible feeling of pizza. And I have to eat like 20 pieces. Maybe we can construct a diet where people list their foods that are their weaknesses and we can go, okay, in day one, you're gonna eat it. It's called exposure therapy.

Starting point is 00:29:34 Yeah. You're gonna eat as much cake as you can or eat cake until you throw up. Until you throw it. And you do this with all the foods you want to eat and so people are gonna be like, oh cool. Yeah. I get to do that and that might actually work. You know what I'm saying? Dude, I can't believe how many people say Gary Vee in the top five

Starting point is 00:29:54 for the most, if I say, Oh, your time are your posts? Yeah, the start. Well, first you have to enlighten the audience. So I did a post, yeah, pick your starting five. You're building the ultimate successful business. Who's your starting five? And what?

Starting point is 00:30:08 The, where the five people you would have. Yeah, yeah, that you'd have run it, run the sucker with you, right? And a lot of people have put Gary Vee. And I feel like it's all these young guys. A lot of these young guys, uh, he's, cause he comes across as, hey, he comes across as like,

Starting point is 00:30:25 I mean, the super business guy, and he is excellent, but I don't think he's been around long enough to be in the same category of people like Elon Musk or, you know, or Oprah Winfrey or any of those. Yeah, that's why I said, I don't even know, and that's why I was trying to think. But that's their exposure, like, you ask a young kid,

Starting point is 00:30:44 you know, just popular right now. Like trying to think. But that's their exposure, like you ask a young kid, you know, she's popular right now. Like they're not even a think Oprah, not knowing that woman is not only a billionaire on her own, created it or nothing, but she also created many, many, many, multi, multi, millionaires on her own. herself, she created that. What are the best communicators out there? Just a brilliant, brilliant woman.

Starting point is 00:31:02 Yeah, my, my list was, my thought process was I was looking for brilliant minds, you know, work ethic and then influencers to sell the fucker, right? So rock and oprah who's selling my, whatever it is, do whatever we're doing, they're moving it, right? You know, I'm saying with their, their power, their influence, that's, that was my thought process on them. And then Elon Musk, Bill Gates and Jeff Bezos, I feel like are, I mean, dude, that's that was my thought process on them and then Elon Musk bill gates and Jeff

Starting point is 00:31:26 Basos I feel like are I mean dude that's you talk about the the billionaire brilliant minds at building businesses and industries right I think that I like how my mind pissed a couple people off the track well you know it's funny and I love that you you you challenge you you fired back because it's like of course because, it makes sense because you say Donald Trump, everybody's gonna be like, oh my God, the politics. But it's like, take out that he was a president. Take that. That's the thing. That's the thing you have to do. Take that out. And he's forget about the, one of the most respected

Starting point is 00:31:55 businessmen and businessmen in the world. In history, forget about like, you're, you're, you're, yeah, that's the thing. Like I'm not looking at people and thinking, like, who I like and who I don't like. Right. Or, or this isn't about who's values your line with. No, no, no, no, no, say it in the mouth. I'm looking at a pure business person, and Donald Trump, whether you like him or not, okay, and I'm not the biggest fan of Donald Trump,

Starting point is 00:32:15 I make that well known. But whether you like him or not, this motherfucker has done some crazy shit at crazy odds several times in business. The guy went bankrupt and came back and became a billionaire again after creating out of a little bit of money, turning it into massive amounts, employing all these people. But then here's the part that's crazy.

Starting point is 00:32:36 In this story, people are going to tell for the rest of the human of American history. Here's a guy that nobody wanted to win the presidential election. Nobody wanted him to win. Republicans didn't like him either. A lot of him are kissing his ass now, but nobody wanted him to win.

Starting point is 00:32:53 And he goes through, and so to the point where he was made fun of by everybody on TV laughing whenever he'd even say he was gonna run. Yeah, media is against him, everybody. And he fucking wins. It's like this guy is, I would hate to go against them for any reason. So what are you, you're pretty crazy.

Starting point is 00:33:09 It's just crazy. I would hate to go again. He's like, uh, you know, like every odd possible. Dude, it's a crazy, uh, it's a crazy story. What do you, what do you have to say though about? Isn't it weird? Okay. So I don't know how many comments it's up to now. I think it's up to like 70 something on my page or whatever. So tons of people have already started to engage and do this. The two most, you know, consistent comments that people are saying is either one,

Starting point is 00:33:32 commenting and giving you shit about the Trump, which, okay, that's one thing. The other thing is the Gary Vee. So, and both of those I feel like are heavily influenced by social media. And so. Well, that's the thing I said because he's like, you know, people having an issue with Trump.

Starting point is 00:33:49 Trump has hated a lot now because he's in politics. Before that, a lot of people didn't talk shit about him and he was, everybody seemed to like him. I think it's, when you go into politics, more stuff comes out. Well, I'm not people like him to fucking vote him in his president, so he's not that hated. I don't know, man. Like I said, it's crazy. There's a lot of these. My point, though,

Starting point is 00:34:09 is that like it's crazy how much social media influences everybody that that's the two, those are the two most consistent things that you're seeing on my, my post right now is this, these kids that actually think that Gary, they live the most. Gary V is even in the conversation of the top five, and that Donald Trump is unbelievably, how could he be? So that, to me, is so polarizing right there. You would put Gary Vee in your top five right here, and you would actually, and some people would actually argue and debate the Donald Trump thing,

Starting point is 00:34:37 and it's like, what is feeding that? What is feeding that the mind? Perception, dude, it's all perception, right? It's like, and that couldn't be such a distorted perception right there. The fact that you think, what's Gary V. Worth, 50 mil? Yeah, I mean, that's not respectable or anything like that, but it's like, and it's, it's just you have to have that.

Starting point is 00:34:56 Didn't he get long history? Didn't he inherit a $4 million wine business? I don't know. Oh, yeah, no, he took it from a $4 million. He took a $4 million wine business to a $60 dollar wine business i don't know he'll help no he took it from a four million he took a four million dollar wine business to a sixty million dollar wine business but he inherited a four million dollar not to take anything for some reason no doubt is about that and anybody who's been that's built a billion a million dollar business knows

Starting point is 00:35:17 that the difference between going from zero dollars to four million dollars and going from four million dollars to fifty million dollars is a whole different monster that's the thing and most guys that have actually done this will tell you that Going from five to fifty million is actually easier than the zero to five 90% of businesses do not make it past their first year So fucking a getting from zero to four million is the real win. That's the first big big fucking You know what I have to take and I know I got a lot of Gary V fucking lovers out there I love the win. That's the first big, big fuck of a nut. To take it, I know I get a lot of Gary V. Fucking lovers out there.

Starting point is 00:35:46 I love the guy, he's fucking badass. But I'm just talking about the perception that we have, that the fact that that many people would put Gary V on there as their top five if you're going to build a business. No, I'll stand behind that. Like that zero to four. Man, that's what impresses me the most

Starting point is 00:36:02 in what I'm thinking about like business people or like who started it from absolutely nothing. Right. That is such like an accomplishment. I can't even like, I know first hand, like what this is just to get into like, you know, the hundred thousand into this. It's just so many odds stacked against you.

Starting point is 00:36:23 According to Wikipedia, V is worth 160 million. I've read 160, I've read 60, and I've read 10. So. You wrote it. You know what? Not the last though, still, not the knock, 160 million. Still, it doesn't even blow it. Here, let me.

Starting point is 00:36:42 Let me close to fucking Bezos, Bill Gates, fucking Elon Musk. That's what he's killing it. Yeah, yeah, yeah. Matt respect, love to do, but what it is, is that he's probably one of the best right now at communicating to the millennials and the younger gender and what is the youngest one, Z. Yeah, he lives in that environment.

Starting point is 00:36:59 He lives on the social media format. He's one of the forward thinking business people right now, so I'll give him all the credit all day with that. He's one of the forward-thinking business people right now, so I'll give him all the credit all day with that. Here's something else you want to consider. However hard it is to go from zero to a million or to four million, it is extremely, if not more rare and difficult to go from millionaire

Starting point is 00:37:17 to billionaire. There are very, very few billionaires in the world. It's very, so, you know, someone, you make $100 million, you're obviously an incredible success, but to take 100 million and turn it into a billion, well, now you're a genius. Very, very few people who've done that themselves, typically what happens is they'll, like, if GaryVee has kids that then become, and they'd be developed these dynasties that then turn into billions, but you've got some guys who start with zero or a little bit of money and then turn it into billion. That's a whole

Starting point is 00:37:48 other level. Well, yeah. No, no, no, that's it. And that was my point. And I, but I think that don't you find that fascinating though, that when you look at the feed and you pay attention to like whatever one's saying and commenting, you know, to think that you had a bunch of people that were fighting you on the Trump thing, you know, and I don't know what is, what's Trump's net worth? He's billionaire. Yeah, right?

Starting point is 00:38:06 He's a for sure billionaire, right? He's a billionaire. Right. So, I mean, you got someone that is a billionaire and been killing it in business for many, many years and to argue that is crazy to me, right? Especially if you're putting people like Gary Vee in your top five.

Starting point is 00:38:21 So I think that's fascinating. And I'm a fan of both. I think they're both badass dudes and we're it's just a fun discussion to have. And what I find interesting is the perspectives that people have. I think that's really cool. I think it's and it but it's also very dangerous and scary to think that how easily how easily like we have but it's not like to this to the level it is right now. The way social media has influenced people now is nowhere near what a media was 10 years ago with TV and radio.

Starting point is 00:38:53 We're influencing people way more at a faster rate and a larger amount due to social media than what we were. So that didn't exist 10 years ago. Well, I mean, what I mean is, we're playing a new game. What I mean is, you know, false perceptions, false, ever since, I mean, it's always been around, but especially when media has existed,

Starting point is 00:39:11 which has been around for a while now, where people will say something like, like think about it this way, like, even today, you can be a social media celebrity, you could be someone on Instagram that's got like, tons and tons of followers You walk the streets and you get recognized like crazy You could be a celebrity that's from the 90s that people don't really remember anymore at least millennials don't They don't recognize you, but you're worth way for more fucking money

Starting point is 00:39:35 There's a lot of these Instagram celebrities that have like tons of followers whatever Well, and I'll tell you what I just took all myself out You know you could argue one of my five by putting the rock in there right because he's not fucking I don't think he's worth a billion dollars. No, I think you put him there for his social media Well, I he's just gonna keep rising exactly. I'm looking like he's a monster I'll tell you why I picked him. I picked him. It's my heart pick right so he's my man crush Yeah, so that's definitely a heart pick alone. But I mean they've said that this guy could run for president one day and one day in the near future because of his likeability. So he's on the rise. I think that if I'm looking at my business

Starting point is 00:40:16 and I'm marketing and it's selling it like him and Oprah are my my two that are going to move my company, right? Like I have my other three is my geniuses behind it. Yeah, I had Dana White as one of those for me. Right, that's your, that's your, I thought that was very suspective you. You really? I let you go on that one, I was gonna, I was gonna get after you. I'd like you to explain yourself.

Starting point is 00:40:33 I'll explain that for mainly, explain yourself, son. Promotional, like, because I actually think, I actually think Dana White is kind of a dumb dick, dude. Yeah. Bro, he took a company I was bleeding, and he fucking made a crush.

Starting point is 00:40:47 You think so? He's a big part of it. Yeah. He's about 3% part of it, actually. Well, we're pretty good. See, this is what I think. I mean, the Frutitas are the brains behind the whole thing. Right, definitely.

Starting point is 00:40:59 So, well, there you go then. That's enough said, enough said right there. Dana White's interesting character. He's, I could see where I could see where the right with the ration that was okay. Let me let me retract my What do they say dumb dick? I think that's what they said that's me stern shit up, right? So I like Dana white also But I'm just saying like on that like yeah, that was more of a fun pick I'm kind of an agreement with you. He's not like a super powerhouse in comparison to like some other picks that I had, but like, you know, I liked him as like the wild card in the group. So that is a wild card for me.

Starting point is 00:41:30 You know what I mean? To like, to get like more exposure and get things out there and like move and shake, shake things up and be sort of the pit bull of the group. But yeah, I liked, I liked Oprah of course. Like that was like one of my topics too, for sure. Elon Musk, who else did I get? I got Mark Cuban in there.

Starting point is 00:41:49 Oh, I liked your Mark Cuban pick. So you made up for that. Yeah, because I mean, Mark Cuban, you get minus points for the day to night, but the Mark Cuban pick, I would like that one. He's a deal maker, man. That guy is savage. Yeah, I love watching what he does.

Starting point is 00:42:05 Brilliant businessman, brilliant, brilliant. He just sees things like, he sees trends and he sees these things and he just makes things happen, man. So he was definitely a top pick for me. Yeah, I really, I put down, because obviously I had to be people who are alive. You can't pick. Oh, because Margaret Thatcher would be a my type.

Starting point is 00:42:23 Yeah, that would be an awesome. Yeah, that would be nice. Of course. For women. Okay, she's not like, You're gonna watch her videos of her debating apartment. Oh, dude, she is like a gangster. Like, she used to fucking destroy people.

Starting point is 00:42:32 Yeah, in debates and you're sharp. So, yeah, no, definitely my style for sure. That 100%. She would be CEO of a company. That's my, that would be, if I could do all the time, like I just, I'm such a fan of Margaret Thatcher and I think that no matter what, too, I called out people that didn't have any women in there

Starting point is 00:42:49 and I'm like, how can you not have a powerhouse woman on your top five team? Like I just feel like, you have to have that. I feel like if you're going to build the most ultimate business, right, the biggest business in the world, like you gotta have one fucking beast. One powerhouse. I would argue, I would even argue, maybe not so much now

Starting point is 00:43:07 moving forward, but definitely in the past, even if you go back 20 years or so, that some of these powerhouses, these female powerhouses, I would even, for example, Oprah, I would even suggest that she's top, because you consider the things that the odds that were against her, especially when she first started, considering the fact that she's a woman,

Starting point is 00:43:33 that she's a minority, those two factors, but also the poor, she's not the super attractive, it's like she had her sex appeal that was selling her. In fact, she was told by people that she could never do it because you're not attractive. You know, she just did it on a fine haul. She did have a good time. Not only to fight it, but fucking crush it.

Starting point is 00:43:52 And then she finds talent and turns them into mega. Turns them into gold. Like Dr. Oz, Dr. Phil, like those are her dudes. Well, and her vision to start her own network and do her, I mean, she did so many things right. She has incredible vision. So ridiculous. Like, you're talking about a genius

Starting point is 00:44:10 that I think is among the best ever, honestly. Yeah, I mean, if she were like a, she were a dude, I mean, what would she be doing now? I mean, consider, like I said, like all the things that were against her, especially when she was doing it back in the 70s and 80s. Did you go through some of these, I was going through and like, I got, I just chuckled

Starting point is 00:44:26 at some of them on the one side of me. People put like, like, Jake, Hitler. Yes, somebody for Jake. Like he makes really good stops, man. Yeah, I was like, for a bodybuilder, he's pretty good. He's a pretty very, very smart business man for a bodybuilder in that world, which I don't think is a hard, I don't know. You know, who are brilliant in that world

Starting point is 00:44:47 if you wanna talk about brilliant business people in the world of bodybuilding fitness, whatever. Like Joe Weeter or something. The Weeter Brothers. Okay, okay, there you go. Like you're going to be like, if you want to talk business, you want to talk about. And even then, I wouldn't put them into the list

Starting point is 00:45:00 but they're like, you know, for the business inside of fitness. They invented it, dude. Yeah, no, they did. They did. Think about how brilliant, by the way, the Weeter-Fuckin Brothers were. They single-handedly made bodybuilding a thing.

Starting point is 00:45:11 Yeah. Created magazines to number one. Wow, somebody's not to make money out of that. It's literally questioning Oprah right now. Oh my God. What? Oh my God. Yeah.

Starting point is 00:45:23 I was like, how could you, how could you question Oprah? It's not even, but I go, like I was saying about the weeter brothers, they created these magazines. These magazines, they created to sell their athletes and their supplements and then ended up selling magazines as well. Brilliant, brilliant man in that world. I don't think there's anybody, you know who else is

Starting point is 00:45:42 really smart in that whole world? Brilliant, Bill Phillips. I thought you were there's anybody. You know who else is really smart in that whole world? Brilliant. Bill Phillips. I thought you were gonna say Aaron. Well, Bill Phillips was a marketing genius. Genius. Yeah, marketing genius for sure. Like he took the EAS, which was shit when he took it over

Starting point is 00:45:56 and turned it into a thing. A lot of people don't know that a lot of successful fitness businesses now modeled a lot of what EAS did. And bro, he reinvented the whole like the body for life challenge. That's his deal. And they are actually up there still with one of the most successful supplement companies. And you don't see them anywhere.

Starting point is 00:46:17 You don't see them on TV. You don't see advertising. They don't sponsor any bodybuilding athletes. None of that bullshit. And they from a dollar year over year, they are one of the most successful supplement companies still today. And you know why?

Starting point is 00:46:30 Cause they had the one, and you could tell, and this is the vision of a true business man or woman in their company is, like right now you got everybody that's all trying the latest this, that one, they were working on forging relationships with companies like Costco. Yeah. And when you get your brand in somewhere like stream, yeah, game over.

Starting point is 00:46:49 Yes, over. I remember reading, you don't even need to come up with the latest, greatest, everybody had a EAS fucking, you know, bag. So I remember reading Muscle Media 2000, which was their magazine. People don't realize this, all these magazines really were created to advertise to you, the supplements that funded these magazines as well as other supplements, but it was like advertising but information. This is how much they skewed people's perceptions of what was good for most of them or not.

Starting point is 00:47:18 So I'd read these magazines and there would be like new studies shows how Van itl sulfate increases insulin sensitivity burns body fat. Now at the time, EAS, Van itl sulfate increases insulin sensitivity burns body fat. Now, at the time, EAS, Vanityl sulfate was one of those V2 something, it was one of the top supplements. There were articles on creatine, there were articles on glutamine, because that was their big stellar.

Starting point is 00:47:34 So really. Now, way protein, which was way protein was not popular. They created the game, bro. They created way protein was ultimate nutrition. Remember, ultimate nutrition was it ultimate nutrition or designer protein, that's it, excuse me. Designer protein was the first big way protein, do you remember that? Not only do I remember that.

Starting point is 00:47:53 And that was Dan Ducane who worked in a factory that actually put, I was scooping that into the bottles. Of design. So this gives me my, so early years of, I was skeptical I was about supplements. I was skeptical about supplements before I even understood them because I was a kid, 15, 16 years old, working in a mixing factory for the,

Starting point is 00:48:17 it was a summer job. And, you know, when we first started, we were just kind of cleaning and doing stuff and then we worked into actually a semi-line shit and then working the hopper and doing, uh, doing this stuff. So I was responsible for filling these jugs up of these massive, massive, massive things of protein and the amount of stuff that got like mixed or actually, oh, it was like, there's no regulation. So it's about speed. It's about speed and cleanliness and getting it quick.

Starting point is 00:48:48 Like that, it's not about, oh, whoops, that's like 1.5 or, oh, cares, you know, moving along. You know, so we used to do creatine and we used to do a designer way protein product. Do you guys remember designer? That was the first way people really bought. Yeah. And I know Dan DuKaine, who was Bill Phillips like buddy, was the big guy behind it. Bill Phillips drove a lot of what you see now. In fact, I will venture to say, the Weeter Brothers invented the supplement market in terms

Starting point is 00:49:17 of like muscle building fat loss. They were kind of the ones that pioneered how you sold it. Then Bill Phillips took it to the model. You know, it'll be awesome to talk to about this when we get, remember Doug, you galpin? Yes, so he's coming here. Yeah, so Andy's getting up here, oh god, what did he say?

Starting point is 00:49:35 I don't remember what I was just talking to him. It's, I think it's the first of October, somewhere around there, Doug, but remember, no, let's remember to talk about this topic with him because he's one of the guys that we've met recently that blew me away on his level of knowledge in this area that he knows the whole history. Yeah.

Starting point is 00:49:52 So he would be fun to talk to and actually speculate some of the stuff that we're talking about. No, if you look at, because this is something that I find extremely fascinating because I was so into this world and so into supplements. And you saw Bill Phillips create kind of the modern supplement way. He was the first guy to create a supplement company that really made a shit ton of fucking money. Then you had muscle tech. Muscle tech really came in and started, they changed things up a little bit. They sold a shit. Well, they did that. They were the masters of the loading of fucking creatine.

Starting point is 00:50:25 So they created cell tech, which ends up being like all the flavor. They didn't invent that though. That was, yes, yes, it had phosphogen. Yeah, phosphogen. Phosphogen and HP. No, no, no. They were the first ones to talk about it. Muscle tech went on time.

Starting point is 00:50:41 And then muscle tech took it and got a bodybuilder. Muscle Tech did very well is they and what fostered an HP didn't have or do they had just a plane raw when they went to a muscle tech, then it was this flavored shit that you drank and you got like 600 calories of sugar or whatever was in addition to cretin. So and it was all these. Yeah, and you were trying to gain weight. So no fucking shit. It put some weightreeteen. So yeah, and it was all these, yeah, and you were trying to gain weight. So no fucking shit to put some weight on you. Well, so when Creeteen was brilliant, when Creeteen, I don't know how many jugs of that shit I bought. You're right, because when Creeteen was first

Starting point is 00:51:12 really promoted and sold, what you can think, EAS for that, when Creeteen was first sold, and that's what made them so big by the way, because Creeteen actually works, right? When they were being sold, they used to tell you theoretically, and by the way, this is not something that does anything for you.

Starting point is 00:51:28 This was completely one of those things that is fucking invented by the supplement industry to sell more product. Dan DuCane wrote an article about how insulin spiking or spiking your insulin will drive more or shuttle more amino acids, nutrients, whatever, into muscle cells, because that's what insulin kind of does. So he's like, oh, you know what you do?

Starting point is 00:51:47 Take dextrose with creatine and that should work. And so, yeah, yes, actually told people, this is in advance way of taking creatine is to take dextrose or drink grape juice. Let's say they say drink grape juice. I used to mix it in orange juice all the time. And then you're right, then you had muscle tech come on and say, oh, it's already in there.

Starting point is 00:52:06 Oh my God, that made me nauseous. Or is yours was you would you not to mix? No, no, it was grape juice. Grape juice, grape juice, grape punch. Yeah, it was grape juice. Grape juice, we put it in. And orange, it's something to do with the, what was it with the citrus?

Starting point is 00:52:17 The acidity, yeah, the acidity from the, it converted creatine to like a, like a byproduct. That was bad for you. But yeah, it was grape juice because grape juice is so high in the glycemic index. Right, it was super high in sugar. Right, so that was what they recommended. Then muscle tech comes out. And then the next kind of revolution

Starting point is 00:52:33 that I can remember in the supplement world, which was a it was a blip. It was a huge blip because it went up, spiked lots of popularity, then it dropped. The Androgens? Yes, it was the legal leg legality of, because it was, I took all those two, dude. Because it was gray marks.

Starting point is 00:52:49 Chew up the chewable ones, stick on your tongue ones, a spray, the fucking. I'm talking about every pill, horse pills. Andro, Standard Day Own. Yeah, which, yeah, yes, I think, yeah, yes, was one of the first ones, right? Because they sold it was, that was all over the counter, right?

Starting point is 00:53:01 It was all over the counter. Because because member Mark McGuire was caught taking it. Then you had the designer steroids. And one of the first ones was God, what was it by Halladrawl? Was one of them superdrawl? Was another one? Yeah. These were the first biggest one or whatever. Yeah. And Halladrawl was by Gazpari. Gazpari also made, God, did he make super pump 250? I don't remember, but is it? That's what made pre-workout. Isn't Gazpari connected to somebody else too though, then he didn't, he, he a pivot off of some other company

Starting point is 00:53:31 or Disney connected to somebody else. Oh God, I don't remember. But he just come, I don't remember what they're, I don't know their history as well. Who made super pump 250? It was Gazpari. It was. Gazpari pretty much invented the pre-workout market.

Starting point is 00:53:44 That was the next big like evolution in supplementary. I wonder if they would be a great interview. We should put that down also as a cool interview is to talk to them as to see if they had the foresight. Dude, to know that they're direction. Let me tell you something right now. You want to talk about brilliant marketing. Okay, whether you and look, everybody knows my stance or our stance on pre-workout mixes and whatever, the bullshit. But you have to admire the marketing genius. He's being a bodybuilder, Kaspari was one of the best bodybuilders of the 80s,

Starting point is 00:54:11 fucking shredded, that's what he was known for. Second place to Lee Haney all the time, probably one of the greatest uncrowned bodybuilders of all time up there with like Flexbular and Kevler Ronin. He, knowing muscle building, knowing that the pull of lifting weights, he has the foresight to know that if he attaches a supplement, where he gets a supplement, that he can attach

Starting point is 00:54:30 to giving you a better pump, because everybody loves a pump, he's going to sell a fuck ton of it. That's what he does. Then he takes pictures, this was brilliant marketing in the magazines, I remember it like I was answering the pump before and after the pump. He would take dudes and anybody who'd ever fucking had a massive pump nose with that feels like.

Starting point is 00:54:48 It's dramatic. Yeah. If I got a crazy pump, my before and after were looking saying you'd post it, and in the ads it said, you know, they drank, you know, super pump 250 worked out, look at the crazy pump they got. And these are people with a lot of muscle,

Starting point is 00:55:01 they probably give them a lot of water and carbs on top of it. And you see this huge difference, and it's just, it's the visual set. Well, check this out. How crazy is this? How long was that in the verbiage when you, when people would communicate about a workout? Like, hey, how was your workout today? Oh, bro, I got a massive pulse. Of course.

Starting point is 00:55:18 Like, what does that translate to? What the fuck does that mean? Right. You build a muscle aid. Right, but it became part of the lingo. Right, it became, yeah, it became part of the lexicon, right? Was to talk about the pump in reference to how good of a workout was.

Starting point is 00:55:30 And how brilliant that you attach that to a supplement. Brilliant, because you knew that already, and you also knew that there is some science that maybe the pump helps build muscle. So therefore, if we give you these nutrients that may do it or whatever, there's some science in his product because he put argonine knowing it's a precursor of nitric oxide.

Starting point is 00:55:47 By the way, it's a horrible, doesn't really do much for you, but he's taking again a little bit of science and kind of and puts fucking stimulants in there. Are you talking about the N.O. now? Are we going to the N.O. direction? No, super pumped 250. Had that in there. Oh, it had the N.O. in it?

Starting point is 00:56:01 Super pumped 250 had all the stuff that like no explode and all. Well, I remember when that first hit was the one that first hit, when that first hit the market and I started diving into all of it and reading it up and I'm like, wait a second, like even though all these studies are showing this, like what we still can't prove is that that taking that nitric oxide actually even elevates the actual oxygen that's in your blood. Oh, that stuff? Yeah, that it actually is, it actually does that. But besides all that, like he invented that,

Starting point is 00:56:27 you, he put a stimulant in there. You've got these pictures of before and afters, which are a pump, which always look crazy. Now guys are taking the supplement and they're like, oh, fuck, best work out of it. Because it got, you know, 250 or whatever, milligrams of caffeine in there, plus other stimulants, brilliant, completely, Yeah, no, it knows completely shaped the supplement industry all over again. Oh yeah

Starting point is 00:56:50 It flipped it on its head because when you look at a whole new category Well, and we did this not that long ago right we did a list like are we looked up for Google? You know the top 10 most sold supplements and like out of the 10 fucking sicks or pre workouts ones like a nice BC a like a UK and they're like a you can, what's it? BCAA's like, when did that come up? I don't remember who did that all these years. Now BCAA's is old, old bodybuilding supplement that. It wasn't BCAA's though, it was called something else.

Starting point is 00:57:16 No, it was, okay, so some of the oldest, old school supplements you'll get for muscle building were proteins, protein powders, but they were typically mixes of dry milk or something like that and they were shit. But amino acids were some of the first supplements that were not protein. And what they were initially

Starting point is 00:57:36 is they were like desiccated liver tablets or they'd call them like amino's 1800. Remember these where it would just say amino. Yes, yes. And all they were were compressed fucking protein into tablets. That's all it was. Like literally?

Starting point is 00:57:53 So it was like you're getting like two grams of protein or what was it? Well, not even two grams. Do you know what I mean? You could have just taken like from way and just kept it in a capsule. Is that what they did? Yes.

Starting point is 00:58:02 Wow. I didn't know that. Yes. So gangster. Think about it. Okay that what they did? Yeah. Wow. I didn't know that. Yes. So gangster. Think about it. Okay. Let me ask you this. So it says six tablets is, you know, 1800 milligrams of amino acids.

Starting point is 00:58:13 Do you know what? 1800 milligrams amino acids is? What is it? 1.8 grams of protein. Oh wow. That's what it is. It's 1.8 grams of protein. 1800 milligrams of all these things. Which they literally took what a, like, that would be like a tenth of a scoop. That's what it is. It's 1.8 grams of protein, 1800 milligrams of all these things.

Starting point is 00:58:25 Which they literally took what, like, that would be like a tenth of a scoop. That's so damn good. Tenth of a scoop, straight out of the table. It's a total of six. It's their fucking smart. And you remember, you used to see those in this, you'd see them at the supplement stores and they'd be like, Aminos, 2500 or super Aminos, 3000 or it was just protein. We compressed a little bit.

Starting point is 00:58:42 We made them bigger pills. We tricked you, assholes. Bro, I bought one when I was a kid. I bought one that was, I can barely remember those. Wow. It was super amino's 4,000. Of course I got 4,000 because it's more than 1800. I'm gonna go with the big one. Where they like horse pills.

Starting point is 00:58:57 Yeah. They were, bro, I'm not exaggerating, okay. They were, bro, this is why I can swallow supplements and shit so well because I train myself. They were tablets that were. Here was an all his dick. They were tablets that were this long, this long, and they were that fat. It was like, for sure people died trying to swallow

Starting point is 00:59:17 this motherfucker and you would end to serving of it was 10. Oh my God. And it would take, what it would say. It would say, 10. And what it would say is take 10 in between every meal. And that's what you did. And it made the worst smelling forts of all time.

Starting point is 00:59:31 Oh my God. Yeah, those were the first like, that's not real. Those were the first supplements, bro. Then it was, then they would sell like vitamins, vitamins have been around for a long time. Then branch chain amino acids,

Starting point is 00:59:44 because studies were showing that giving branch chaining amino acids to people in protein-deprived states or burn victims and stuff like that. You know what, they got better results. So then they sold the branch chaining amino acids. That, and that was a long time ago, dude. It just got rehashed, it got rehashed. Who is the first to really start going crazy

Starting point is 01:00:05 and unethical with the transformations? Was that like Xanadrine or one of those like, oh, I'm sorry. The cyber genics. Cyber genics. Do you remember cyber genics, Doug? Cyber genics in the 90s, dude. Do you guys remember these?

Starting point is 01:00:17 It was a box that came with like, fucking 10 different bought pills. And it would be like these crazy transformations. And what they were doing is they were doing the bodybuilder And telling them to go get a fast-stop lift. Yes, that became a thing. I was like a standard for a long time. And you'd buy this box which I bought and was expensive like a hundred bucks and it came with a schedule of how you took these supplements and it was I think it was something like 10 different bottles of supplements And as a kid who wanted to build muscle 100% believed it would work because it's 10 bottles of supplements.

Starting point is 01:00:49 Of course, it's gonna work. Just fucking 10 bottles. Just to buy some. I'm there. I'm huge. That's really the process. How we process shit like that. You know what's sad too? It makes you think of this when we were talking to Vinny the other day when we just interviewed him. He is when we were, because this guy, how old was Vinny?

Starting point is 01:01:04 Fifty? Fifty-five. Fifty-five 50 55 55 right so talk about and he's been working out since he was eight years old. So what a cool guy to talk to who's been in fitness for that. Yeah, right. So we had a great conversation and we talked about supplements a little bit in there not as deeply as we are going right now. But the sad part that it gets me fresh and it's why too like when I even get into these debates with people online, I just like I'm just give up. I'm like I'm thinking I have this conversation. It's like 10 20 years ago like this was even a conversation like we have it's gotten so crazy that we've got people debating

Starting point is 01:01:36 over semantics like over the smallest we're splitting hairs already as it is well here's what they and then now we're like oh there's you know someone will get an argue will get an argument with me. They're like, there's this study, this study, this study that shows it, it's like, yeah, but bro, do you really understand what you're looking at? What you're looking at is like, or how about that? When you talk about the order of all the things

Starting point is 01:01:54 that you need to work on to be a buffer, leaner, better version of yourself, you are like, there's so much shit I can tell you right now that you can do. Or even arguing over like stuff like this. Like here's the other thing the supplement industry does very well is when there's so much shit I can tell you right now that you can do. Or even arguing over like stuff like this. Like here's the other thing the supplement industry does very well, is when a winner is finally comes out, so every once in a while, a supplement will come out

Starting point is 01:02:15 that is a winner in the sense that people either love them and buy them because like pre-workouts, they like the stimulants, they make them feel good and they're fun, whatever, or because they actually work like creatine. So now you've got a winner, then or protein powder, that's a winner, right? Protein powder, I can see some value in it.

Starting point is 01:02:31 About all the different formulations. And then what they do is they take a winner. They're doing that with a creatine right now. I get people inboxing me all the time, like, should I take this creatine, this creatine, this creatine or this creatine? Which one's better? I saw this start in the...

Starting point is 01:02:42 The one in the sky drew 55. And I just wanna like slam my head in the wall. It's because, it's because, there's no longer, I don't know what to answer, but they're like, oh, definitely don't take that one, take this one. Right. I want to answer that one.

Starting point is 01:02:54 It's just shit. And you know what's crazy is, I know it would make somebody happy. That's right. Like if I did that, I could just answer it. Yeah, they want, like just tell them, like, oh, no, stay away from that one, definitely do that one. No, it's people are so free.

Starting point is 01:03:03 Yeah, it's because, it's like 72% better. Yeah, it's because it's like 72% better. Yeah, it's because the argument, there's no longer about the argument about like, whether they work or not, and nobody knows, great team works. So now we're gonna make ours away. Right, and then sell it. And then we start getting into all the semantics

Starting point is 01:03:18 of it and breaking down every little minute thing. Look at protein powder. Yeah, you've got fucking protein. They came out with protein powder pre-workout. Oh, no, no, different blend for post workout. And then this is the nighttime blend because it's longer. We talked about this before we went it up. So, you know, the history of before we even got connected with organifi. And I remember like we almost started our own line. And it was, and we may one day, right? Because I would love that I still would love in a perfect world to me. It would be like we've talked about a fucking brown paper bag and just fucking raw way.

Starting point is 01:03:47 Like raw creatine. Pure as it does. Pure as it gets. No marketing and raw. Exactly. Brown. Yeah, as cheap as we can possibly get it, but also from a fucking, extreme good quality. Yeah, exactly.

Starting point is 01:03:59 The highest quality of your soul. No added airs or something. Yeah. Like I want to go straight to. Like you have to put it in a refrigerator for cocaine, bro. We're like,'re it's straight. I went straight from Colombia and then put it in a brown paper bag And I even want the label to say creatine. Yeah, nothing else on it. Oh Way nothing else on it just and that's all it is one Ingrid it tastes bland as fuck cuz it is bland and it says on it like put in your refrigerator

Starting point is 01:04:22 Because this is gonna go bad right Because we've added nothing to it. It's just pure this. Yeah, so and I remember like we talked about this and I'm sure people were like, yeah, you should have done that. Well, it's cost a lot of money, takes a lot of focus to do something. Owning or running a supplement business

Starting point is 01:04:38 is a business in itself and we're still in the middle of building and growing mind pump. And it's to me and I think the boys, all of us agree, that it's just not a priority right now. And so easier to go with somebody right now that has a message that aligns with our message, right? Like if you are gonna take things, here's, you know, protein, some green juice,

Starting point is 01:04:57 if you don't get a lot of your greens and veggies, like some real basic stuff that you know is coming from a good source. So that's kind of like I feel like, you know, how- Or just use them for fun. I mean, there's herbs and plants and supplements that do give you an effect and you can, you know, play with certain things, which is totally fine. There's nothing wrong with that. It's just, you know, how much of an effect you're going to get when you're eating shit and you're not exercising or you're not doing the other things that are-

Starting point is 01:05:24 To me, I think that's what what is always bothered all of us is the the marketing behind it I mean, it is what it is like does it help to take these certain vitamins and minerals if you're lacking well I think the next big shift in supplements is is the transparency is gonna be transparency and sources like how right how organic it is how good the sources how pure it is here's all these independent lab results that you can see that show you I think that's the next evolution of supplements and the ones that understand that are the ones that I think are going to it's such a it's such a bummer because it's in our in our industry and feel that's you know if you have any goals of being a million, a hundred millionaire, you know, that's where you're going.

Starting point is 01:06:07 And going that direction. I mean, it's creating a lot of compromise. I had a really good talk with Ben Pacty the day and we were talking about this, this whole conversation. I don't know. I can't disclose everything because I'm not sure what he's disclosed or not, but we did discuss all the different supplement companies out there and the type of money they make and this and that. It's crazy that even a supplement company that none of us have even

Starting point is 01:06:30 heard of, and you've never even seen probably, could easily make 10 million a year. There's a lot of them. There's a lot. There's a lot of companies you've never heard of that make 10 to $50 million a year and nobody knows who the fuck they are. But because it's that easy that all you need to get is an X amount, a group of five to 10,000 people. Here's the thing that there's no doubt and this is the truth. They want to pill the solve their problem. This is the truth.

Starting point is 01:06:57 We already have a large enough audience if we came out with a solve. Oh, I, this would case. Well, I mean, we hired, so I didn't share this with you guys. You know, we tell, I complete transparency on the show always that, so, you know, we hired, so I didn't share this with you guys. You know, we tell, I complete transparency on the show always that, so, you know, we hired a marketing team now to handle that for us and forever to give us a long time because we were waiting for someone who had that could see our message, that understood what we're trying

Starting point is 01:07:16 to do, we finally figured that out. And we were talking, I wasn't just gonna tell you about what we were talking about with him, what we were just talking about, about the, we could come out, we have a large enough audience. Oh yeah, so he brings up to me that he has connections and relationships with supplement companies. And we start talking about manufacturing

Starting point is 01:07:34 and what that would look like in this net, and I was telling him, I said, listen, we have all that. I get all kinds of great connections for that. We could easily, I said, right now, we have a 10 to a $20 million supplement business on our hands if we wanted to. I said, but I don't wanna do that. There's so many other things that all the boys and I want

Starting point is 01:07:54 to do for this company that is more important to us. To me, that would be like, and eventually I do wanna provide that, like eventually it would be nice to do that. But where? No, it's maybe, maybe not, you know what I'm saying? No, but you don't want to not take it off the table, but it's got to be what I got to be aligned with us. And what I, and that's what I was explaining to him is it's, it's we're not in that hurry to get that much money that

Starting point is 01:08:14 what's we're just going to drop it out there right now. It's like when, when we have time, and we can spend on like, hey, let's talk about what this would look like. It's a total poll of priorities. I think we, we all sort of share a vision of where we want to take the company. And then once we kind of start notching these things off that we want to accomplish, it may make sense in the future. Right. Well, I think this is a cool discussion to have openly on the show too, because I think

Starting point is 01:08:34 a lot of people don't think about this when they're going through a business that you got to think it's not always about like, it's not always about ROI, right? There's definitely, if we decided to stop whole on all the things that we're working on and what we're trying to do within MindPuff and said, hey, you know what? We've got fucking $10 million a year here right now. Let's get it.

Starting point is 01:08:54 Let's put this to other stuff on the back burner. Let's get that because we know it's there. And if we spend the money, we spend the time that we can make that kind of money. It's like, well, yeah, but that's such a small, just like we talk about what it does for people. To me, it's such a small part of what our business should run.

Starting point is 01:09:10 No, and it's also, I don't want to be a supplement company. And it's also, I don't want it to be a supplement. It's also, we're driven by our message and our integrity and what we really, I guess success is great, monetary success is great, but there's the other side of success that we all consider to be very strong, you know, priorities for us.

Starting point is 01:09:28 And that's the success in actually influencing the industry a little bit for the positive and better behavior and better behavior and helping people to get to a point where health and wellness and fitness is how they live and it's great and they love it and everybody feels good. And so that's the other side of success. I wouldn't feel successful if I made tens of millions of dollars and I didn't achieve any of that. Well, especially if we did it through my supplements,

Starting point is 01:09:52 that would, I couldn't, I would eat away at me, like crazy, it would eat away at me that it would become the most profitable part of the business, right? I don't want it, if it does, it won't be. That's how I feel, I feel like, and that's why I told, I was a stripper to pay for college, you know. I had to do it. I had to want it. If it does, it won't be. That's how I feel. I feel like, and that's why I told, I was like, I was a stripper to pay for college.

Starting point is 01:10:05 You know, I had to do it. I had to do it. Yeah. It's like a level. And if we, if we do, I guess we'll just be honest, right? We'll just put it out there. We'll just tell, we'll just tell. Listen, I'm doing this only because I'm trying to pay for college.

Starting point is 01:10:17 Listen, listen, listen, everybody. This is what I had to do. So it's helping brother out. Bro, we're not even finished with our website, dude. Like, come on, like, our website's being redesigned right now. And that's that's such a high priority that that there was no marketing on Facebook and social media. Like there's so many other things that are way more important than

Starting point is 01:10:37 doing that, you know, I'm saying. And so, yeah, I don't know. I was a good discussion. We needed to have. It is. And I'll tell you what, every time I meet someone like Liz, who we met with in LA yesterday, and you meet like a real fan, and they talk about how much we've been able to impact them in all these positive ways, in all these very healthy ways.

Starting point is 01:10:58 Like that to me is like, that is such a big part of the success that I want. Well, what was dope to hear her say, that was really neat, was to hear that, like that is such a big part of the success that I want. Well, what was dope to hear her say that was really neat was to hear that, you know, her show is inspired from what we did, you know, like it was, it's literally is what inspired her to do that. Sure. Yep.

Starting point is 01:11:17 And, and our message is carrying on through somebody else, yeah, who's now influencing, I don't mean, I don't know how I'm referring to her. Lesson with a similar undertone. on through somebody else who's now influencing, I don't know how much more listening to it. Message with a similar undertone. I mean, she's evolved it into something else, but it's totally, you made it awesome to watch. We made a positive impact and you can't put a dollar sign

Starting point is 01:11:34 on that, you just can't do it. So, you know, whatever, that's fine. I also believe though that, and look, history, there's lots of good examples of this where people kind of stuck to their, what they believed in. And, you know, it sounds like what they're doing is bad. Like, oh, you're making a bad decision. Dr. Dre did this several times where he left, you know,

Starting point is 01:11:57 situations where he's already making shit tons of money and he just left it on the table because he didn't believe in it. And look how, you know, stuff turned out for him. Now for him. And then he still kept going. Steve Jobs, fuck, he got fired. Well, you know why I think people like that and the brilliance in them, because a lot of people might would try and argue probably that he's not the most brilliant man because he doesn't have the super high education with that, but he's definitely a visionary for sure.

Starting point is 01:12:19 Oh, come on. Yeah, no, he's just measured brilliance and measured, you measured, you know, uh, there's different types of brilliance. Yeah, there is. There is. To see that, right, to understand that, you know, you have to know, like if you know if you're going to make something and become a billion dollar company or even in the millions of dollars, right, like you know the amount of time, dedication and how much it's going to consume your life bottom line.

Starting point is 01:12:40 Like you're just, unless you get fucking lucky, you strike gold and you make a right call on a stock or some crazy shit or inherit something like that. If you build a fucking monster, you are married to it more so than you are your fucking spouse. So you better fucking love it and you better be in line with its values or else you're gonna hate life. And I think really, really intelligent guys like that see that and understand that. No, like that is more important because you know that if I'm going to bury the way I'm going to become successful, I'm going to bury myself into this thing that I'm passionate about. And I know that I'm talented enough that I can bury myself into anything I'm making successful.

Starting point is 01:13:15 But if I'm going to do this for life, I'm going to change my answer. Okay. So I'm taking Daniel and I have to list. Okay. I'm putting Richard Branson in there. Oh, yeah. Some people said Richard Branson. I actually sat out. I like him a lot.

Starting point is 01:13:28 Oh yeah, that was another guy. I said that's what you're gonna about. I can easily make his way on that list too. That's fucking for sure. Top five. Good deal. Check it out. Go to mindpumpmedia.com, 30 days of coaching available for free and it's for everyone.

Starting point is 01:13:41 Also, if you go to YouTube, you can subscribe to our YouTube channel. We post a new video every single day. Look it up, it's called Mind Pump TV. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble

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